Keith Boos NFTS Production Design MA Portfolio Application
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Conspiracy Collection…………...…. Print Campaign, Production Designer……..…… “Sun Goes Down” Lil Nas X …...…. Music Video, Art Director………………..…………. Walmart Plus Trunk or Treat...…. Commercial, Production Designer……..………... 24k Goldn Artist on the Rise….…. Short Film - Art Director……………………..………. “Attics” Boyo……………………...……… Music Video, Production Designer………..……... “For Free?” Kendrick Lamar………... Music Video, Production Designer………..……... “Got the Glam”................................ Music Video, Production Designer…...…..……... The Seven Deadly Sins .………..……. Playboy Editorial, Production Designer…..…….. “Watching Cartoons” La Luz ...….. Music Video, Production Designer….………..…… Velour Liquid Lipstick….…..……….. Commercial, Production Designer……….…..…... Blood Sugar…………….…….…………... Print Campaign, Production Designer ...……….. “Hot Spot”........................................ Commercial, Production Designer……...………... Compiled Music Video Works…………...…………………………………………………..………..... Compiled Commercial Works…...……………………………………………………………..………...
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Table of Contents
Table of Contents
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The Conspiracy Collection
Print Campaign - Production Designer
The Conspiracy Collection
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Responsibilities: Conceptualizing, researching and rendering sets. Overseeing set dressing selects. Overseeing the creation of custom props and graphics. Interfacing with teams constructing and installing sets. Budget. Scheduling.
The Conspiracy Collection
Photographer: Marcelo Cantu Job Title: Production Designer Media: Print, Billboard and in store Makeup Campaign
3 A pig farmer’s son becomes obsessed with his internet idol and tries to bring him to life in his barnyard laboratory. In so doing he toys with forces that are outside of this world. For this project we designed, constructed and decorated two sets built on a soundstage. We placed the emphasis on referencial propping and dressing to create the completeness of the world and tie the campaign to iconic science fiction and horror tropes.
Color Palette
The Barnyard Laboratory
The Conspiracy Collection
Custom Graphics
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To bolster our backstory, we reimagined classic science fiction and horror movies as if the subject of our campaign starred in the films. We created our character’s obsession by proliferating the set with his image and referenced the trope of the nerdy, cinema obsessed kid with walls covered in posters. Imagining the titles of these fictional films and reimagining the posters was a rewarding aspect of this project’s world building.
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The Conspiracy Collection
The Conspiracy Collection
The Barnyard Laboratory
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Renderings and Concept Art
The Conspiracy Collection
The Barnyard Laboratory
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Concept art by Evan Welch
Renderings and Concept Art
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Campaign Image
The Conspiracy Collection
The Conspiracy Collection
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Supplementary campaign imagery and on set photos
The Conspiracy Collection
A living Room Abduction
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Our second set, conceived of by me and my set decorator, was a Signs inspired abduction scene. In the story we created, this was the living room of our “pig farmer’s son” character. We wanted to root this set in the banal trappings of a country farmhouse, but elevate them to the cinematic level of works like Signs, ET and even animated shows like “Courage the Cowardly Dog”.
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Campaign Image The Conspiracy Collection
“Sun Goes Down” - Lil Nas X
Music Video- Art Director
Lil Nas X - “Sun Goes Down”
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Responsibilities: Budgeting, scheduling. Rendering. Scouting locations. Researching and creating boards. Overseeing set dressing selects. Interfacing with teams constructing and installing sets.
“Sun Goes Down”
Director: Jack Begert Job Title: Art Director Production Designer: Nathan Castiel Media: Music Video
13 This emotional coming of age tale takes us through the artist’s troubled youth as a closeted gay teen. We aimed to create sets that had a familiarity to them, but a heightened aesthetic and sense of emotion. Through this process, modern references like Euphoria made contact with the wholesome reflection on youth found in Spielberg and Hughes movies. We used a mixture of built sets and on location shoots to take our audience through the ups and downs of first rejecting and then accepting oneself.
Color Palette
Lil Nas’ Attic Bedroom
“Sun Goes Down” - Lil Nas X
References and Inspiration
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Renderings
Lil Nas’ Attic Bedroom
“Sun Goes Down” - Lil Nas X
Production Stills
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High School Prom 2017
“Sun Goes Down” - Lil Nas X
The Location:
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The Rendering:
Inspiration and References:
High School Prom
“Sun Goes Down”
Production Stills
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The High School
“Sun Goes Down” - Lil Nas X
Production Stills
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The Location:
Scout Photo
“Sun Goes Down”
Lil Nas’ Inner Sanctum
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Production Stills Renderings
Walmart Plus - “Trunk or Treat”
Commercial -Production Design
Walmart Plus “Trunk or Treat”
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Responsibilities: Conceptualizing and rendering sets and location. Budgeting, scheduling. Scouting locations. Coordinating with vendors. Overseeing custom fabrication and multi day construction and installation of sets.
Walmart Plus - “Trunk or Treat”
Director: Kanyessa McMahon Job Title: Production Designer Media: National Commercial
21 During the Covid -19 pandemic, Walmart and Jason Derulo teamed up to provide a special trick or treating and concert experience for first responders and their families. Shot on location at LA’s iconic Griffith Park and in the midst of strict covid protocols, this project was a feat of intense creative and logistical magnitude. Layers of custom fabrication, environmental elements and 6 picture cars all combined to transform Griffith into a Halloween Fair Ground.
Color Palette
Walmart Plus - “Trunk or Treat”
Park Entrance and Overview
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Renderings
Walmart Plus - “trunk or Treat”
Production Stills
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Walmart Plus - “Trunk or Treat”
Jackie o’
Director’s Sketch
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Rendering
On Set Photo
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Production Stills Walmart Plus - “trunk or Treat”
Walmart Plus - “Trunk or Treat”
“PriusAurous” Rex
Rendering
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On Set Photo
Production Still
Walmart Plus - “trunk or Treat”
An Adventure through Space
Rendering
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On Set Photo
Production Stills
Walmart Plus - “Trunk or Treat”
A “Frozen” Castle Escape
Director’s Sketch
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Rendering On Set Photo
Walmart Plus - “trunk or Treat” 29
On Set Photo
Production Stills
Production Stills
Walmart Plus - “Trunk or Treat”
A Skeleton Dance Party
Rendering
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Walmart Plus - “trunk or Treat”
A Bug in A Fairy Forest
Director’s Sketch
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Rendering
Production Stills
24k Goldn Artist on The Rise
Short Film - Art Direction
24k Goldn Artist On the Rise
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Responsibilities: Conceptualizing environments with Designer. Overseeing and contributing to construction of custom miniature and jumbo elements. Interfacing with production. Budgeting, scheduling.
24k Goldn Artist On the Rise
Director: Babak Job Title: Art Director Production Designer: Nathan Castiel Media: Short Film
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To tell the story of 24k Goldn, one of Youtube’s “Artists on the Rise”, we conceived of and built sets that explored the artist’s past present and future. We leaned into a simplistic base layer and accentuated with bold, graphic set decoration. We utilized 3d modeling and 5 axis sculpting to create two high quality jumbo props. We also created a handmade referential model of San Francisco complete with iconic landmarks like Lombard street and the painted ladies.
Color Palette
24k Goldn Artist on The Rise
The Present
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Production Stills
24k Goldn Artist On the Rise
The Past
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Production Stills
24k Goldn Artist on The Rise
The Future
On Set Photo
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Production Stills
Production Stills
24k Goldn Artist On the Rise
The Performance
Rendering
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On Set Photo
Production Still
“Attics” - Boyo
Music Video - Co - Designer
Boyo - “Attics”
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Responsibilities: Developing concepts alongside co - designer, imagining and creating story imperative custom props and graphics. Constructing set elements. Location Scouting. Collaborating on set decoration selects. Set Dressing
Boyo - “Attics”
Director: Nathan Castiel Job Title: Co - Production Designer Media: Music Videos
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A washed up boy band star confronts his past self both figuratively and literally in this music video. As a producer and writer in addition to co-designer on this project, I got the opportunity to create the design from the inside out. We built our narrative around scenes we’d always wanted to create, and used custom prop fabrication as an integral part of telling the story. Guided by our design sensibilities, we were able to augment existing locations and build a set that helped us create a story with unique flavor and personality.
Color Palette
Boyo - “Attics”
Production Stills
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Boyo - “Attics”
“For Free” . “u” - Kendrick Lamar
Music Video - Production Designer
Kendrick Lamar - “For Free?” , “u”
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Responsibilities: Location Scouting, Budgeting, Scheduling. Shopping and set decoration. Set Dressing.
This duo of music videos was shot in one day on location in an iconic Pasadena, California mansion. We augmented the bones of the house with set decoration that juxtaposed the bucolic world of privilege with the racial tensions explored in the song “For Free?”. We discovered a beautiful wine cellar in the basement and shaped it as a physical representation of the prison of the artist’s problem with alcohol.
Color Palette
“For Free” - Kendrick Lamar
Director: Joe Weil Job Title: Production Designer Media: Music Video/Short Film
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44 “For Free” . “u” - Kendrick Lamar
Production Stills
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“For Free” - Kendrick Lamar
“For Free” . “u” - Kendrick Lamar
Production Stills
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“For Free” - Kendrick Lamar
“Got The Glam” - Patrick Starrr
Music Video - Production Designer
Patrick Starrr - “Got The Glam”
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Responsibilities: Budgeting, Scheduling. Pitching and illustrating Set concepts. Installing constructed elements. Overseeing set dressing selects and set decoration. Overseeing creation of custom props and graphics.
“Got the Glam” - Patrick Starrr
Director: Andrew Vallentine Job Title: Production Designer Media: Commercial Music Video
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Part music video, part commercial for the artist’s collaboration with Mac Cosmetics, this project was an odyssey through the glam aesthetic. We were challenged with creating and building two large school sets on a sound stage as well as a beach and jungle scene. When bringing the glam classroom set to life, we wanted to embed an almost surreal underlayer in the interplay of our set decoration and construction elements.
Color Palette
“Got The Glam” - Patrick Starrr
The Classroom
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Production Stills
“Got the Glam” - Patrick Starrr
School Hallway and Glam Island
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Production Stills
Responsibilities: Interpreting and developing thematic brief, researching and constructing custom materials. Building custom set elements. Shopping, Set Dressing. Budgeting, Scheduling.
This Black Light photo shoot was a unique opportunity to explore the world of editorial work. In what are often projects fueled by passion, creative input for department heads is viewed as part of the payoff. This style of working allowed me to make choices and to shape what was shot through aesthetic decisions I felt empowered to make.
Editorial - Production Designer
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“Playboy’s Seven Deadly Sins”
Playboy’s Seven Deadly Sins
Photographer: Jamie Nelson Job Title: Production Designer Media: Print Editorial
The constraint of black light opened up a world of textures and emotions that created an elevated look at our baser instincts.
Color Palette
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Production Stills Playboy’s Seven Deadly Sins
Music Video - Production Designer
La Luz - “Watching Cartoons “
“Watching Cartoons’ - La Luz 54
This Surreal, Cartoon inspired video was shot in a miniscule studio. This constraint along with others of budget and time allowed us to think outside the box with custom fabrication and set decoration. Pulling on childhood inspiration of favorite cartoons made this project fun.
Director: Nathan Castiel, Job Title: Production Designer, Media: Music Video Responsibilities: Conceptualizing and rendering set. Set Decoration. Building custom elements. Scenic Painting. Set Dressing.
Color Palette
Rendering
“Watching Cartoons” - La Luz
Production Stills
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On Set Photo
Print - Production Designer
Jeffree Star Cosmetics
Velour Liquid Lipstick Campaign
Velour Liquid Lipstick 56
Rendering
On set photo Photographer: Marcelo Cantu , Job Title: Production Designer, Media: Print Makeup Advertisement, Responsibilities: Pitching campaign concept, Conceptualizing and rendering set. Building Boards. Overseeing Set Decoration. Budgeting Color Palette
Blood Sugar
Print - Production Designer
Jeffree Star Cosmetics
Blood Sugar Palette and Campaign
1:12 Model 57
Campaign Imagery
Photographer: Brandon Lundby Job Title: Production Designer, Media: Print Makeup Advertisement Responsibilities: Pitching campaign concept, Conceptualizing and modeling set.. Building Boards. Overseeing Set Decoration. Budgeting Color Palette
Commercial - Production Designer
“ Hot Spot ” - Morphe
“Hot Spot” 58
Rendering
On set photo
Director: Jon Sams, Job Title: Production Designer, Media: Print, Video and in store Makeup Campaign Responsibilities: Developing Campaign Concept, Rendering Sets, Overseeing Construction and Installation and Decoration, Budgeting, Scheduling. Interfacing with brand personnel.
“Hot Spot” 59
Rendering
On Set Photo
Color Palette
Music Video - Art Direction
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Marian Hill - “Down”
“Down” - Marian Hill
Production Stills
Director: Jack Begert , Job Title: Art Director, Media: Music Video Responsibilities: Overseeing built lobby set on 18ft Scaffolding on sound stage, set decoration, overseeing set dressing, set dressing. Scheduling. Collaborating on creative decisions with designer and director
“Y You Always Hatin - Drake, YG
Music Video - Production Designer
Drake, YG - “Y you Always Hatin’?”
Production Stills
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Director: Joe Weil , Job Title: Production Designer, Media: Music Video Responsibilities: Location Scouting, Researching and Presenting set concepts. Augmenting Location with constructed elements. Overseeing Set Dressing selects and set decoration. Picture Vehicle wrangling.
Music Video - Production Design
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School Boy q - Groovy Tony
“Groovy Tony” - School Boy Q
Production Stills
Director: Jack Begert, Job Title: Production Designer, Media: Music Video Responsibilities: Location Scouting, Researching and Presenting set concepts. Augmenting Location with constructed elements. Overseeing Set Dressing selects and set decoration. Picture Vehicle wrangling.
“Last TIme I Checked - Nipsey Hussle
Music Video - Production Designer
Nipsy Hussle - “Last Time I CHecKed”
Production Stills
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Director: Sergio, Job Title: Production Designer, Media: Music Video Responsibilities: Location Scouting, Picture Car Sourcing, Set illustration, construction and installation. Budgeting, scheduling.
Music Video - Production Designer
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Arlissa - “ Hearts Aint Gonna Lie “
“Hearts Aint Gonna Lie - Arlissa
Production Stills
Director: Alexandra Gavillet Job Title: Production Designer, Media: Music Video Responsibilities: Set Illustration and conceptualization. Construction of custom elements. Color research. Greens wrangling. Budgeting Scheduling.
“Insomnia” - Boyo
Music Video - Production Designer
Boyo - “Insomnia”
Production Stills
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Director: Nathan Castiel Job Title: Production Designer, Media: Music Video Responsibilities: Conceptualizing video. Location scouting. Custom Graphics design. Set decorating, set dressing. Customizing surveillance van.
Rendering In Progress Photo
Print - Production Designer
Jeffree Star Cosmetics
Jawbreaker Palette and Collection
JawBreaker Palette and Collection
Campaign Image
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Photographer: Marcelo Cantu Job Title: Production Designer, Media: Print Makeup Advertisement Responsibilities: Pitching campaign concept, Conceptualizing and rendering set. Building Boards. Overseeing Construction of Custom elements. Budgeting, Scheduling.
Morphe Strawberry Artistry Palette
Print - Production Designer
Morphe Strawberry Artistry Palette
Rendering
Campaign Image Photographer: Jamie Nelson Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Interpreting campaign brief, interfacing with brand personnel, rendering and overseeing construction of built and custom elements. Budgeting, Scheduling.
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Print - Production Designer
Morphe Mega Matte Lipstick Campaign
Morphe Mega Matte Campaign 68
Campaign Imagery
Photographer: Brandon Lundby Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Interpreting campaign brief, interfacing with brand personnel, rendering and overseeing construction of built and custom elements. Installation of set. Budgeting, Scheduling.
Print - Production Designer
Morphe x Jaclyn Hill “The Vault”
Morphe x Jaclyn Hill “ The Vault “
1:12 Model
69 Campaign Imagery
Photographer: Sasha Samsonova Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Interpreting campaign brief, interfacing with brand personnel, modeling and overseeing construction of built and custom elements. Installation of set. Budgeting, Scheduling.
Print - Production Designer
Alien Palette and Collection Jeffree Star Cosmetics
Alien Palette and Collection 70
Illustration in collaboration with Sydney Marquez
Campaign Imagery
Photographer: Jessie Jay Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Creating Concept from Product Theme, overseeing illustration and construction of custom visual elements. Coordinating Lighting with Photographer, on set dressing and set decoration.
Alien Palette and Collection
Illustration By Keith Boos
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On set photo
Campaign Imagery
Print - Production Designer
Maybelline Halloween 2019
Maybelline Halloween 2019 72
Campaign Imagery Models and Rendering
Photographer: Brandon Lundby Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Interpreting campaign brief, interfacing with brand personnel, rendering and overseeing construction of built and custom elements. Shipping of set elements from LA to NYC Installation of set elements. Set Dressing. Budgeting, Scheduling.
Morphe Fluidity Foundation Activation
Experiential Installation - Production Designer
Morphe FLuidity Foundation Launch Activation
Model
73
In-Experience Imagery
Media: Experiential Activation for product launch party. Focus on promotion through Instagramable social media content creation Responsibilities: Deriving Concept from product theme of inclusivity and “the spectrum” of skin tones. Interfacing with brand personnel. Overseeing construction and installation of build. Budgeting.
Print - Production Designer
Lime Crime “ Fairy Garden “ Collection
Lime Crime “Fairy Garden” Collection 74
On set photo
Campaign Imagery
Photographer: Jamie Nelson Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Interpreting campaign brief, interfacing with brand personnel, presenting decoration boards. Overseeing construction of built and custom elements in photographer’s home. Budgeting, Scheduling.
Photographer: Warwick Saint Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Concept distillation from product brief, rendering set, researching and overseeing fabrication of jumbo diamond and mirror panels. Budgeting, scheduling. Overseeing set dressing, set dressing.
Jaclyn Cosmetics Brand Launch
Rendering Campaign Imagery
Commercial - Production Designer
Jaclyn Cosmetics Brand Launch Campaign
On set photo
75
Print - Production Designer
Jeffree Star Cosmetics
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Velvet Trap Lipstick
Velvet Trap Lipstick
Campaign Imagery
Rendering
Rendering
Photographer: Marcelo Cantu Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Conceptualizing and rendering set, researching fabrication elements, overseeing build and installation of jumbo traps. Budgeting, Scheduling
24 Karat Highlighter Campaign
Print - Production Designer
Jeffree Star Cosmetics
24 Karat Highlighter Campaign
77 Campaign Imagery
Photographer: Brandon Lundby Job Title: Production Designer Media: Print, video, and in store Makeup Advertisement Responsibilities: Conceptualizing and illustrating sets. Creation of custom materials and elements. Installation. Overseeing set decoration selects. Set Dressing. Budgeting, Scheduling.
THANK YOU SO MUCH FOR YOUR TIME AND CONSIDERATION