KeithConnors.com Digital/Social Media Marketing Plan
I’m going To MARKET Your Home
Digital/Social Media/SEO
Search Engine Optimization – Mobile Device Marketing – Social Media – Facebook – Instagram –
Links/Your Custom Web Page – You Tube – Twitter
BEST EXPOSURE (more eyes) = BEST PRICE
Most Agents Still Use the old way of selling real estate - The 3 Ps…
1.Put a sign in the yard
2.Place the home in the MLS
3.Pray that it sells. … and historically - teams use inventory selling! (20 listings 5-8 Sell, 2-3 lower the price w/scripts. 9-11 go away
Social Media Marketing
Old School Alive & Well. Spam & Post Cards. All in Junk Mail & Trash
NEW MOVER SURVEY
Over 90% of consumers begin their home search on the internet. And NOW, mobile devices.
Don’t
forget – Your ALSO on Every major Brokerage site in the World!
Marketing Your Home
Our Respective Duties
Agent Client
• Pricing Info & Staging Guidance
• Input your listing to MLS.
• Install nationally recognized sign.
• Post to Realtor.com and CRR.com.
• Post YOUR home address web page.
• Install lockbox & Instructions
• Report/Review Throughout Process
• Review contracts and represent you in negotiations.
• Price, repair and clean.
• Stage your home to be appealing.
• Hide valuables (also prescriptions).
• Keep marketing information out for prospective buyers.
• Call me if information is depleted.
• Leave premises for showings.
• Call me with any questions.
• Refer friends and acquaintances who might be interested in your property.
• Refuse to discuss terms with prospective buyers or their agents.
Pricing Misconceptions
It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
Buyers&SellersDetermineValue
The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
ASKING PRICE
Pricing Factors
IMPORTANCE OF INTELLIGENT PRICING
PERCENTAGE OF BUYERS
As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.
Selling Price Vs. Timing
WEEKS ON MARKET
• Timing is extremely important in the real estate market.
• A property attracts the most activity from the real estate community and potential buyers when it is first listed.
• It has the greatest opportunity to sell when it is new on the market.
Pricing to sell for MOST money
Bad Pricing 101 - School
$525,000 original price-$232,000 sold price=$293,000
Our close rate for the last three years is 35% higher than our competition
We appraise every house BEFORE we put it on the market
"Price it Right and You're Done!"
WHY Hire ME?
5. Social Media & Digital Marketing “Expert”
4. Market to buyers 35 mile radius / Likely to Move /Income
3. Market to “area” agents only - FB/Insta/LinkedIn.
2. Reverse Prospect Marketing -MLS And The Internet
1. More “eyes” on home = better price. Period.
What You Do & Don’t Control
Seller Controls:
• Property Condition
• Availability for Showing
• Price
• Home Warranty Seller Doesn’t Control:
• Competition
• Buyer’s or Seller’s Market
• Interest Rates
• When The Perfect Buyer Walks Thru Door
OPEN HOUSE fact -
doesn’t actually help
SELL….HEADLINE
“Door closes on era of open house” April 23, 2011
Mark Puente
Published: April 23, 2011
The open house, long a staple of the real estate industry, is fading as potential buyers increasingly shop by computer and smart phone. Before the digital revolution, open house sigsay ons littered street corners. There are far fewer today, which is fine by many real estate agents. They, open houses attract unqualified buyers and people who view houses just for fun.
"I haven't held one in years," said Rae Catanese of Prudential Tropical Realty in Tampa. "You don't know who is walking in the door. A lot of clients don't want random people walking through their house. It's a safety concern.“ She holds open houses only at a customer's request.
The National Association of Realtors urges agents and owners to take extra security precautions before opening homes. And many buyers prefer to show their houses only to serious buyers, given the turmoil in the housing market. Technology has also changed Realtors' daily routines.
The days of driving customers to 10 houses in one day are over.
Added Value? Home Warranty Plans
Home warranty plans go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).
Our Business is a family business. We treat Everyone – like Family.
