BRAND GUIDELINES Sparkle Restaurants LTD
LOGO p.05
TYPE p.15
COLOUR p.11
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LOGO
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PRIMARY LOGO On a light background, the primary logo should be used. Please ensure only brand approved colours are used to maintain visibility while remaining on-brand.
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The appropriate colours are listed below. Using off brand colours devalues the brand and is forbidden.
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3. 1. c0 m0 y0 k80 2. c0 m0 y0 k70 3. c0 m0 y0 k40
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MONO LOGO The mono logo should be used when on a dark background. Please ensure only brand approved colours are used to maintain visibility while remaining on-brand.
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The appropriate colours are listed below. Using off brand colours devalues the brand and is forbidden.
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6. 4. c0 m0 y0 k0 5. c0 m0 y0 k40 6. c0 m0 y0 k95
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SIZE RESTRICTIONS It’s forbidden to have the logo displayed below 30mm in width. This is to maintain legibility and readability. Anything less devalues the brand.
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Please consult the brand guidelines for more information.
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1. 25mm 2. 30mm 3. 35mm 4. 40mm 5. 45mm
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DESIGN RESTRICTIONS Design restrictions are listed below. Please refer to the brand guidelines for further information.
The full logo should always be used unless stated otherwise.
Colours outside the brand guidelines are forbidden.
Skewing the logo devalues the brand and should be avoided.
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COLOUR
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BRAND COLOURS Listed are the company approved brand colours. Using alternative colours not relating to the brand is forbidden. Please ensure the consistency of the brand is maintained.
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CMYK c0 m0 y0 k95 RGB r13 g13 b13 HEX #0D0D0D
CMYK c0 m0 y0 k80 RGB r51 g51 b51 HEX #333333
PANTONE Black 6c
PANTONE 446c
CMYK c0 m0 y0 k70 RGB r76 g76 b76 HEX #4C4C4C
CMYK c0 m0 y0 k40 RGB r153 g153 b153 HEX #999999
PANTONE 425c
PANTONE Cool Grey 6c
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TYPE
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PRIMARY FONT For display and headings, the brand typeface is the Butler collection. Butler consists of 7 weights and is available upon request. Attempting to use alternative typefaces of a similar style devalues the brand and is forbidden.
A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789 Bulter Light
A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789 Bulter Regular
A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789 Bulter Bold
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SECONDARY FONT The Arsenal collection should only be used for headings and copy. Arsenal consists of 4 weights and is available upon request. Attempting to use alternative typefaces of a similar style devalues the brand and is forbidden.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arsenal Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arsenal Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arsenal Bold
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