( Type )
( Selected Projects )
( Date )
( Program )
( Client )
Architecture
Ministry of After-hours
In-Progress
Printing Press / Stadium / Offices
RMIT University
Architecture
Embassies of Within and Without
Apr 2019
Embassy
RMIT University
Architecture
Monument of EGO
Apr 2019
Architectural Folly
RMIT University
Architecture
Another City Square Within the City
Mar 2019
Public Square
RMIT University
Architecture
ABC Headquarters at Federation Square
Mar 2019
Commercial / Urban Design
RMIT University
Architecture
New RMIT Student Union Building
Mar 2019
Student Hall
RMIT University
Architecture
Google Collingwood
Mar 2019
Public Library / Offices
RMIT University
Architecture
Totality by Subtraction
Oct 2018
Adaptive Reuse
RMIT University
Architecture
Medley of Variations
Sep 2018
Adaptive Reuse
RMIT University
Essay
In Search of Meaning
Jun 2018
Australian Architecture
RMIT University
Architecture
City Square from this View
Jun 2018
Train Station
RMIT University
Architecture
Not-so Acoustic Shed
Apr 2018
Temporal Installation
RMIT University
Essay
Scandinavian Modernism: Gunnar Asplund & Alvar Aalto
Nov 2017
Scandinavian Architecture
RMIT University
Architecture
Void-land
Oct 2017
Residential
RMIT University
Video
The Social Life of Small Urban Spaces
Aug 2017
Urban Investigation
RMIT University
Graphic
Portfolio â„–2
Mar 2017
Compilation of Works
Self Directed
Interior
Porcelain, The Face Spa
Dec 2016
Facial Spa / Retail
LAANK
Interior
For the Love of Laundry
Nov 2016
Retail
LAANK
Interior
Apartment at Mandalay Road
Oct 2016
Residential Apartment
LAANK
Interior
Curate at RWS
Jul 2016
Restaurant
LAANK
Graphic
Mystic Vintage
Nov 2015
Promotional Material
Mystic Vintage
Graphic
Portfolio â„–1
Nov 2015
Compilation of Works
Self Directed
Architecture
Mass Rapid Culture
Mar 2015
Residential
Singapore Polytechnic
Furniture
modu.mail
Feb 2015
Mailbox
Singapore Polytechnic
Exhibition
Futuretense
Sep 2014
Interactive Installation
Singapore Polytechnic
Installation
Experimental Steps
Aug 2014
Urban Design
Singapore Polytechnic
Essay
Homecoming
Aug 2014
Singaporean Architecture
Singapore Polytechnic
Interior
Cafe at National Design Centre
Jul 2014
Coffee Shop
Singapore Polytechnic
Installation
Suitcase City
May 2014
Public Furniture
Singapore Polytechnic
Prologue Body of Works (Cover) Resume Table of Contents
Interior
1
A
For the Love of Laundry The repackaging of a dry cleaning business by making the act of doing one's laundry a little less dreadful
9
Porcelain, The Face Spa An urban sancturary designed for private moments of rejuvenation situated within the bustling context of Singapore's CBD
Architecture
1
B
City Square From This View The reimagination of one of Melbourne's most colourful yet often underappreciated venue of civic stature
13 Totality By Subtraction The potential rekindling of one of Melbourne’s most endearing yet increasingly derelict icon of modern architecture
( Table of Contents )
Detail
C
1
Suitcase City
3
Experimental Stairs
5
modu.mail
7
Six Degrees Architects
9
RMIT School of Fashion and Textiles
Graphic
1
D
Portfolio â„–1
A compilation of selected works and achievements captured before and during my time as a student of Interior Design
7
Mystic Vintage Catalogue and pamphlet design for a Singapore based luxury eyewear line
13 Portfolio â„–2 A compendius look at two projects which I have led during my inaugural year-long stint working as an interior designer
Epilogue References
↗ Shopfront perspective with the brand's signature flag mounted signage. → Detail shot of reception backdrop with custom clothes rack and teal coloured feature panels inspired by the design of the flag mounted signage (pictured above).
( For the Love of Laundry ) ( A ) 02
For the Love of Laundry Location:
River Valley Rd, Singapore
Area:
19.1 sqm
Completion:
October 2016
Main Contractor:
Axis Design Studio Pte Ltd
Photography:
Edwin Tan
Established in 2011 with a strong focus on sustainability, For the Love of Laundry is a premium laundry and dry cleaning service provider and is the first of its kind in Singapore to use a toxin-free technology that is effective on laundry and friendly to the environment. Their overall brand identity playfully takes cue from laundry care symbols and features a distinct colour palette of white and teal that is reflective of the brand’s meticulous and eco-friendly philosophies. Since its inaugural outlet in the eclective enclave of Club Street, several more have sprouted within the central region of Singapore to facilitate the growth of its operations. Nestled within the ground floor of a condominium, its River Valley outlet operates within a historical estate comprising mainly of commercial properties and housing developments that serve the middle to higher income population.
The overall shopfront features strong branding that takes advantage of the site's longitudinal attribute, without the expense of losing valuable operating space. Branding elements both 2D and 3D in nature, from graphic decals to a
flag mounted signage helps increase the brand's presence along the narrow and otherwise deary corridor with bold colours.
( A ) 04
( For the Love of Laundry )
With the brief to optimise business operations by maximising storage space, creating an efficient and compact layout was key. Following the same strategy employed for the shopfront, the space comprises of two storerooms and a reception area
conveniently connected by a curtain and swing door, taking advantage of the unit's longitudinal allowance and affording easy transition and movement for staff.
4 2
( For the Love of Laundry )
Floor Plan
1 3
Reception Area Storeroom A Storeroom B Toilet
( A ) 06
1 2 3 4
Custom Joinery Wall Mounted Clothes Rack The brief was to allow for staff to hang customers' laundry at the reception prior to collection in a clutter free manner. The proposed solution is a wall mounted rack that is compact yet sturdy enough to hold up to five pieces of heavy clothing (such as coats and jackets) with diagonal notches indented along the bar to ensure that the clothes hang in a visually appealing manner towards customers. Dimensions: W430 ďż˝ D230 ďż˝ H30 (mm) Materials: Brass spraypainted hollow aluminium
Point-of-sale Counter (Initial Design) Though unrealised due to budget constraints, this design is worthy of mention due to its complexity which involved overlaying a tessellation of MDF modules to produce an interwoven pattern that alludes to a simple, everyday motif seen in the construction of fabric. An underlying gradient teal decal is visible through the perforations, akin to white laundry permitting vibrant colours layered underneath to shine through. Materials: 4mm THK anti-reflective clear tempered glass, white spraypainted MDF, teal coloured gradient vinyl decal
( A ) 08
( For the Love of Laundry )
↗ Shopfront perspective featuring a double volume glazed facade with lightbox display in reflective decal finish.
( Porcelain, The Face Spa ) ( A ) 10
Porcelain, The Face Spa Location:
Tanjong Pagar, Singapore
Area:
138.9 sqm
Completion:
December 2016
Main Contractor:
A+D Surfaces Pte Ltd
Photography:
Edwin Tan
Located within the heart of Singapore’s Central Business District–Porcelain Signatures–the brand’s third and largest outlet offering its signatory range of facial spa treatments is an urban sanctuary whose targeted demography constitutes time-poor, white-collar workers who could benefit from a brief respite and indulgence. Akin to its former establishment located at a shopping mall in Singapore’s Shopping District, the brief detailed an integrated retail component in addition to its spa facilities to support and market its in-house skincare product line and allow for it to function as a brick-and-mortar business. Responding to the site context which incorporates lush greenery into the urban landscape, the outlet’s overall spatial language aims to seamlessly connect the exterior and the interior through a warm and natural material palette to invoke a soothing sense of calmness in visitors.
Upon entering, visitors are immediately welcomed by a warm and immersive retail area highlighted by an organically shaped point-of-sale counter rendered in a luxurious smooth concrete
finish, as well as a full height centrepiece retail bar display with its own integrated undulating ceiling feature made of 916 suspended clear acrylic bottles.
( A ) 12
( Porcelain, The Face Spa )
↑ Interior perspective of waiting lounge featuring custom furniture and joinery works. ↓ Interior perspective of retail area featuring custom furniture and joinery works.
( Porcelain, The Face Spa ) ( A ) 14 ↑
Detail perspective of reception area featuring the point-of-sale counter with philosophy inscribed feature wall.
↑ The amount of detailing evident in each custom joinery stands as a testament to the meticulous efforts undertaken to ensure a well-executed end product. Pictured above is a shot of the treatment room cabinetry featuring diagonally assembled joints in an all laminate finish, a recurring design detail within the overall space.
( Porcelain, The Face Spa ) ( A ) 16 Dressed in a tranquil sea of greys, each treatment room comes fitted with its own inbuilt cabinetry and sanitary counter for convenient usage and features custom wall panels lined with wallpaper for a soft yet tactile finish. A coved ceiling with
dimmable lighting creates a soothing atmosphere without the expense of losing functionality during periodic maintenance after each session.
The main entrance, defined by a strip of white porcelain mosaic tiles—a threshold eponymous to the brand—opens up to an immersive retail space which showcases the products along a backdrop complimented by bold structures and warm
timber hues. The retail space attenuates into increasingly private niches comprising of the consultation rooms, skin analysis bar and the waiting lounge where visitors can enjoy a brief respite.
7
7
2
7 5 4
3
4
7
6
7
7 7
1 2 3 4 5 6 7 8
7 8
Reception Area Retail Area Skin Analysis/Retail Area Consultation Area Waiting Lounge Powder Area Treatment Room Office ( A ) 18
1
( Porcelain, The Face Spa )
Floor Plan
Custom Joinery
A detailed view of the waiting lounge bench’s leg, accented by a complimentary brass end capping at its base. The same approach is likewise adopted for the legs of the consultation room tables.
Waiting Lounge Bench Responding to the allocated space for the waiting lounge, the bench instinctively wraps itself around the curvature of the adjacent wall, resulting in its peculiar shape. The design itself is a nod to modernism, reminiscent of the minimalist daybeds of the early twentieth century and maintains a primarily neutral material palette that is consistent to the rest of the space. Dimensions: W2470 � D840 � H450 (mm) Materials: Grey fine wool blend upholstery, terrazzo look alike solid surface base, black powdercoated mild steel legs with brass end capping.
Consultation Room Table The table is kept as compact and functional as possible to allow for efficient usability in a space restraint area. A tripod solution is adopted to create more leg room while a circular structure results in a neutral shape that is impartial to people gathering around. Dimensions: Ø550 � H750 (mm) Materials: Black powercoated mild steel base and legs with brass end capping, bent plywood frame in clear lacquered cypress veneer finish
( Porcelain, The Face Spa ) Feature Ceiling
Module A
Module D
Module B
Module E
Module C
Module F
( A ) 20
Acting as a feature ceiling directly above the retail area, the monolithic centrepiece display is an undulating installation of 916 suspended bottles, replicas of the ones employed by the brand’s in-house product line stripped of their branding and in clear frosted finish. Each bottle is hung manually with the support of clear acrylic dowels sawn to individual lengths to ensure precision during assembly.
Illustrated here are the six modules that correspond to its respective rows of bottles, portraying clearly the extent of the undulation — with ‘Module A’ being the mildest and ‘Module F’ being the most severe. To complete the installation, 7 luminaires are hidden above the bottles to produce a warm billowing glow.
↑ Kirrill Kosloff Award for Design Excellence winner, RMIT Bachelor of Architectural Design Semester 1, 2018
↗ The public square (currently under construction in the time of this writing) is returned to its rightful owners—the people of Melbourne—in the form of a public garden as a new focal point for the site. At the heart of it, a Vault-like structure appears to culminate in a flower-like composition in mid-bloom, resulting in cantilevered shelters and portals leading into its circulation core.
( City Square From This View ) ( B ) 02
City Square From This View Location:
City Square, Melbourne
Completion:
June 2018
Program:
Train Station
Typology:
Subterranean
Further Viewing:
www.issuu.com/keithseow
City Square from This View hypothetises of a radically designed Town Hall Station that is aimed at foregrounding the turbulent yet colourful history of one of Melbourne’s most underappreciated and often overlooked civic space. The station which is projected to be completed in 2025, witnesses the homecoming of the notorious Vault Sculpture by Ron Robertson-Swann whose artistic endeavour ended in less than 8 months following backlash which resulted in the sculpture’s eventual relocation but not before it was stigmatised as a politically charged symbol. 45 years since its unwarranted removal, the Vault—in the aftermath of the public turmoil—has surreptitiously creeped into our lives; inserting itself as architectural motifs, public sculptures and traffic barriers along Swanston Street, in its attempt to reintroduce itself into the fabric of Melbourne it once proudly occupies.
In the aftermath of its 45 year-long exile, the reinstated vault fervently weaves itself to all corners of the site; sweeping, digging, and piercing its way through earth in an impassioned attempt to embed itself much like an invasive plant would. It's
reincarnated form responds to the inevitabality of weather where commuters can navigate by taking note of its transition from a warm yellow to a copper patina as it inches towards the street level.
2
1
8
5 6
4
6
2
7
A City Down Under 1 2 3 4
Roof Garden Green Threshold Cafe + Terrace Seating Mega Screen
5 6 7 8
Fare Machine Busking Area Public Furniture / Sculpture Washroom
2
2
3
2 ( B ) 04
( City Square From This View )
A series of montages were instrumental in its critique of City Square's role, as well as the themes that were explored in the developing of the final outcome throughout the semester.
↓ In light of the site's incessant state of renewal, City Square was depicted as a giant petri dish in its role as an inadvertent guinea pig of ideas for the benefit of the wider Melbourne.
( City Square From This View )
↓ The continuous white-washing of City Square results in a building up of tension occuring from within, depicted here as a shipping parcel which has given way by means of internal pressures.
( B ) 06
↑ The various facelifts which the site had undergone was regarded as being part of the City Coucil's agenda to achieve a Tabula Rasa state, evidenced by it attempts of wiping history off the slate.
In an act of tough love, the vault finds itself endlessly weaving through the site as it carves new spaces and programs. Visitors find themselves in a warm, quarry-like environment which feels completely seperated from the city. The exaggerated gestures allow one to visually trace the cause and effects of the vault in its venture through the site.
( B ) 08
( City Square From This View )
↑ The typically normative experience of locating amenities like toilets and cafes becomes a rewarding one, as if having stumbled upon a discovery. ↓ The water crashing upon the now soaked Bourke & Wills monument shields the station from the street noise above and acts as a natural screen to the washrooms behind.
( City Square From This View ) ( B ) 10 ↑
The Mega Screen ingeniously uses the Vault's towering structure as a sizable substrate, broadcasting upon itself advertisements and train times in a mural-like format as a relevant source of information as it makes the transition from floor to a canopy for the main foyer.
The tram stop is an example of the Vault's fervent but ambiguous motives as it decisively attaches itself onto the ground plane like a set of talons but provide ample shelter to commuters in the process of doing so.
( B ) 12
( City Square From This View )
↑ The existing (in the time of this writing) derelict state of the Total Carpark, riddled with graffiti and in its deteriotating concrete surface finish. ↗ The architecture displays an openness to the context as it physically takes on the bold colours of Melbourne’s CBD’s cultural artery of Chinatown. Cantilevering beyond the TV Box's facade are stairs precariously supported by members resembling chopsticks, alluding to its usage as a delicate art form.
( Totality By Subtraction ) ( B ) 14
Totality By Subtraction Location:
Chinatown, Melbourne
Completion:
November 2018
Program:
Multipurpose Parking Gararge
Typology:
Adaptive Reuse Car Parkw
Further Viewing:
www.issuu.com/keithseow
This project speculates upon the potential rekindling of one of Melbourne’s most endearing yet increasingly derelict icon of modern architecture — Total House (1965) by Bogle & Banfield Associates. The building is now a mere shadow of its progressive past which sought to meet the growing demands of urbanisation by hybridising programs of disparate nature. Despite earning heritage status in recency, the architecture remains neglected for the most part and arguably irrelevant, save for the handful who value its quaintness where the office block has been likened to a TV Box. The strategies imbued within the proposed alteration considers the pre-existing and latent conditions of the Total Carpark through a series of operations that will reinvigorate its performative qualities for adaptive reuse and re-establish the building as an inclusive mix-used development within the cultural context of contemporary Melbourne CBD.
A series of montages were instrumental in the interrogation of the car park's distinct and progressive formal qualities.
↓ The building's scale correlates to its ambition of an allin-one mixed-use development during a time of rapid urbanisation in Australia where the words 'Total Pleasure' could hardly be made out.
↓ The distinct formal segragation and its associated functionalities alludes to an architecture of a kit of parts that is prefabricated and ready to be a added on by demand.
( B ) 16
( Totality By Subtraction )
↑ Its Japanese inspired design demonstrates a willingness to accept foreign concepts, which is generally how architecture is derived today where ideas are never restricted to a building's immediate context.
4x 2
4x
4x 7x
4x
4x
100001
119252
101345
144575
4x
1x
152749
2x
144574
4x
152748
121902
121817
ELVARLI TANGË
AA-1908728-2
1. Existing Architecture
2. Subtraction
4. “Craft-in-situ”
5. Programmatic Array
6. Reinstatement of Balustrades
( B ) 18
3. New Circulation
( Totality By Subtraction )
Breaking Down Metabolism
Rather than colloquially representing what Metabolism formally entails, the same intent was delivered uniquely by foregrounding the tectonic transitions the architecture undergoes.
↑
The once autonomous looking architecture devoid of conspicuous symbolism is given a cultural facelift which recognises itself as being a part of its diverse context of Melbourne today, having absorbed the vibrant colours of the Chinatown gateways in its adjacency.
( Totality By Subtraction ) ( B ) 20 ↑
The Little Bourke street facade receives an inclusive face lift that features a roof overhang, an open ground plane with a glass pilotis retail frontage and a receding bluestone paving finish that beckons you into the Japanese rock garden within.
Programs & Circulation
Roof Level
11th Storey
10th Storey
9th Storey
8th Storey
7th Storey
6th Storey
5th Storey
4th Storey
3rd Storey
2nd Storey
1st Storey
Ground / Street Level
Legend ● Car movement ● Revolving elevator ● Feature stairway
• Inflatable marquee / office space • Public access roof • Wind turbines • Catwalk observatory • The Ramp (restaurant and bar) • Chinese roof skylight feature • Tea spout seating area
• Capsule residence • Meeting room • Stairway and observatory
• Capsule residence • Public restroom • Auditorium • Stairway and observatory • Offstage and storage area • Public access catwalk system • Balcony (existing) • Adaptable event space • Roof terrace • Running track
• Car park • Running track
• Fitness park • Running track • Travelator tube and observatory
• Inflatable exhibition hall (level 3) • Stairway and observatory • Travelator tube and observatory
• Inflatable exhibition hall (Level 2) • Stairway and observatory • Vertical archive and library • Workshop area • Inflatable exhibition hall (level 1) • Stairway and observatory • Travelator tube and observatory
• Car park • Travelator tube and observatory
• Pedestrianised ground level • Japanese rock garden • Public furniture • Adaptable central space • Glass pilotis retail shops
● Travelator path A ● Travelator path B
↑
The vertical library and archive is one of a handful of spaces that feature a triple volume ceiling space, where the sourcing of information becomes a recreational activity by means of rappelling from shelf to shelf.
( Totality By Subtraction ) ( B ) 24 ↑ The exhibition hall features an unconventional layout of inflatable pods that face one another in a compact setting as a reference to the traditional chinese courtyard dwellings. The sculptural central stairway takes center stage as a key circulatory element that additionally improves the quality of air as it expels toxic automobile fumes through its individually articulated balustrades. ↓ The car parking area demonstrates how the simple application of bold graphics and lighting can help alleviate the mundanities of everyday activities like parking ones 's vehicle.
↑ The undercroft event space features an off stage area where necessary paraphernalia may be lifted into and out of elevated storage bays that allow for the occurrence of pop up events below.
↓ The reinvigorated roof terrace with its improved quality of air and panoramic vistas into the city makes for an idyllic setting to catch a moment of respite or a casual jog within the city.
( Totality By Subtraction ) ( B ) 26 ↑
The office block's complex sculptural stairway network unveils the sectional quality of the architecture by allowing one to peer through to the highest most soffit and its adjoining skylight, an homage to the architecture's existing approach of curating views upwards.
The oversized landing above features a bar and restaurant aptly titled 'The Ramp' where one can dine underneath a sweeping, Chinese inspired roof skylight.
( B ) 28
( Totality By Subtraction )
A wind device which functions as a public seating where one could manipulate the flow of air to their comfort in the tropics of Singapore. Accompanied by an A1 sized IKEA-esque user manual, the installation was designed as a mobile piece of furniture which could be easily constructed and disassembled without the need for tools.
( D ) 02
( Suitcase City )
Mitre joint
W600 � D300 � H15 grey granite slab in bush hammered finish
50ø nylon ball transfer with carbon steel housing in zinc plated finish
5mm thk galvanised steel base plate finish
W40 X H20 galvanised steel rectangular hollow section
8ø titanium axle
50ø polyurethane wheels with ceramic bearings Concrete slab with 25mm thk cement screed
( Experimental Stairs )
Embedded within the existing urban landscape, the installation appropriates the logic of skateboarding with an aim of ridding the mundanity of daily commute by allowing its users to emulate the grace of ice skating in their every stride.
10mm thk silicone rubber beading
10mm thk galvanised steel base plate
30ø hollow galvanised cast steel housing
S/S nut and threaded rod
2mm thk galvanised L channel with LED strip module
30ø hollow galvanised cast steel housing
30ø carbon steel compression spring in zinc plated finish
( D ) 04
W350 � D300 � H15 granite platform with 5mm deep groove pattern
( modumail ) Its bespoke feature allows for it to cater and evolve with the changing lifestyles and demands of users, who may no longer find the conventional mailbox size practicable. Its design is utilitarian as it is unconventional as no two systems share the same configuration.
( D ) 06
Inspired by Dieter Rams' 606 Universal Shelving system and founded on Japanese aesthetics, modu.mail is a highly adaptable mailbox system that reacts to its surroundings and the people who use it.
In developing towards the studio's design outcome for 'City Peril'. A study was done of Six Degrees Architects' retail endeavour along the foot of City Square's Westin Hotel in Melbourne, involving a series of highly adaptable shop frontages that constantly redefine the threshold between private and public space.
( D ) 08
( Six Degrees Architects )
As part of a proposal for RMIT's first Fashion School to be located within the city of Melbourne, a series of design strategies were adopted in the development of a modern institute that pays homage to its industrial context through the expression of brick as its primary surface finish.
W1200 x D100 x H2630MM OPERABLE ACOUSTIC PARTITION IN PET FELT FINISH (FLT-01)
Lo
W1820 x D140 x H14.5MM ENGINEERED TIMBER FLOORING IN MATTE LACQUERED FINISH (TIMB-01)
280 235MM THK POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
630
STEEL STUD & TRACK PARTITION WITH EPS INSULATION CLAD IN 10MM THK GYPSUM PLASTERBOARD (INS-01/PLB-01)
235
45
FFL 9.610 LEVEL 01 FFL
KEY-LOCK® PROPRIETARY CONCEALED DROP CEILING SYSTEM
10MM THK GYPSUM PLASTERBOARD CEILING LINING (PLB-01/PF-01)
PARTITION WALL CLAD IN 10MM THK GYPSUM PLASTERBOARD IN EMULSION FINISH (PLB-01/PF-01)
2220
3330
3610
POP UP EVENT SPACE
ST KILDA PROPRIETARY FRAMELESS WINDOW SYSTEM WITH 6MM THK SINGLE GLAZING (GLZ-02)
50MM THK SOLID WOOD INTERIOR LEDGE AND EXTERIOR BUILT-IN BENCH IN CLEAR MATTE POLYURETHANE FINISH (TIMB-02)
50
STEEL STUD & TRACK PARTITION WITH EPS INSULATION CLAD IN 10MM THK GYPSUM PLASTERBOARD (INS-01/PLB-01)
430
480
W1820 x D140 x H14.5MM ENGINEERED TIMBER FLOORING IN MATTE LACQUERED FINISH (TIMB-01)
235
45
FFL 6.000 GROUND LEVEL
280
The ground floor introduces an undulating and generous edge condition with integrated seating, to an otherwise narrow and inhospitable portion of the building which faces the service laneway.
235MM THK POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
MECHANICA 600MM THK CONCRETE FOUNDATION WALL IN RAW FINISH (CONC-1)
1
A501
GROUND F
448
51
603
167
540 FLEXBRICK CASSETTE ASSEMBLY WIDTH
610MM WIDE ALUMINIUM COLUMN CASING WITH CONCEALED FIXINGS IN POWDERCOATED FINISH (ALU-01)
ounge & Pantry FLUSHLINE PROPRIETARY WINDOW SYSTEM WITH 28MM THK ARGON FILLED DOUBLE GLAZING
-
FLEXBRICK PROPRIETARY FACADE SYSTEM CLAD IN W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
K IC BR
( D ) 10
1 --A503
996 FLEXBRICK GROUND FLOOR SPANDREL ASSEMBLY
470
FLEXBRICK CUSTOM FACADE STEEL FRAMED CASSETTE SYSTEM CLAD IN W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
S DIU RA 85 CH 10 AR G DIN AD CL
COVERED WALKWAY
FACADE BULKHEAD CLAD IN W230 x D76 x H25MM BRICK FACING IN DRY TUMBLED FINISH (MSN-01)
610MM WIDE ALUMINIUM COLUMN CASING WITH CONCEALED FIXINGS IN POWDERCOATED FINISH (ALU-01)
2650
T
FACADE WALL CLAD IN W230 x D76 x H25MM BRICK FACING IN DRY TUMBLED FINISH (MSN-01)
BUILT-IN BENCH CLAD IN W230 x D76 x H110MM BRICK IN DRY TUMBLED FINISH (MSN-01)
WALKWAY WIDTH 1973 473
610
590
W995 x D495 x H20MM BLUESTONE PAVING IN DIAMOND SAWN FINISH (TIL-01)
300
(EXISTING) W1000 x D300 x H300MM BLUESTONE KERB WITH 25MM BULLNOSE IN DIAMOND SAWN FINISH
175
50
(EXISTING) W900 x D250 x H100MM BLUESTONE CHANNEL IN DIAMOND SAWN FINISH
35MM THK OF SIZE 7MM 'HOT MIX ASPHALT' WEARING COURSE
65MM THK OF SIZE 14MM 'HOT MIX ASPHALT' WEARING COURSE
109 44 LEDGE
797 BUILT-IN BENCH
CONCRETE BEDDING
950 DEPTH OF SOLID TIMBER
AL SERVICES ROOM
FACADE DETAIL
COMPACTED CRUSHED ROCK
600
1 : 10
( RMIT School of Fashion and Textiles )
1
W1820 x D140 x H14.5MM ENGINEERED TIMBER FLOORING IN MATTE LACQUERED FINISH (TIMB-01)
45
30 15
FFL 31.270 LEVEL 07
27MM THK SAND SCREED AND 3MM THK RUBBER FOIL BACKED UNDERLAY (INS-02)
395
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
550MM DEEP L-SHAPED M12 ANCHOR BOLT
610MM WIDE ALUMINIUM COLUMN CASING WITH CONCEALED FIXINGS IN POWDERCOATED FINISH (ALU-01)
432
KEY-LOCK® PROPRIETARY SUSPENSION ROD AND CLIP 15MM DEEP EXTRUDED ALUMINIUM SHADOWLINE PERIMETER TRIM IN NATURAL ANODISED FINISH (ALU-02)
30
38
STEEL FURRING CHANNEL FOR SUSPENDED CEILING GRID IN GALVANISED FINISH (STL-01)
10MM THK GYPSUM PLASTERBOARD CEILING LINING (PLB-01/PF-01)
CONCEALED ALUMINIUM BLIND BOX IN NATURAL ANODISED FINISH (ALU-02)
2630
W1200 x D100 x H2630MM OPERABLE ACOUSTIC PARTITION IN PET FELT FINISH (FLT-01)
3565
SKIM COAT IN EMULSION FINISH (PF-01)
RECESSED EXTRUDED ALUMINIUM JAMB IN NATURAL ANODISED FINISH (ALU-02)
THREE FINGER ACOUSTIC SEAL
40
W1820 x D140 x H14.5MM ENGINEERED TIMBER FLOORING IN MATTE LACQUERED FINISH (TIMB-01)
45
FFL 27.660 LEVEL 06
30 15
The system results in a dynamic facade pattern with a seemingly randomised logic and provides diffused daylight conditions for students throughout the day while maximising external views into the city.
THREE FINGER ACOUSTIC SEAL
27MM THK SAND SCREED AND 3MM THK RUBBER FOIL BACKED UNDERLAY (INS-02) POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
395
The overall treatment of the building's facade involves the use of a modulated brick panel facade system of suspended brick veneers which are applied onto the building as a secondary layer of skin.
550MM DEEP L-SHAPED M12 ANCHOR BOLT
KEY-LOCK® PROPRIETARY SUSPENSION ROD AND CLIP
610MM WIDE ALUMINIUM COLUMN CASING WITH CONCEALED FIXINGS IN POWDERCOATED FINISH (ALU-01)
1
A5
1
506
173 55
7
400
137
540
117
28
28
40
40
290
40
40
62
28
FLEXBRICK CASSETTE UNIT FASTENED TO VERTICAL STEEL FIN WELDED ON RHS STRUCTURAL MEMBER BY M12 BOLT (STL-01)
98 98 14
98
405 FLEXBRICK INTERMEDIATE SPANDREL HEIGHT
98
14
20MM DEEP WELDED STEEL GRATING IN GALVANISED FINISH (STL-01)
W193 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN ADHERED TO FIBRE CEMENT PANEL SUBSTRATE WITH BUILDER'S BOG (MSN-02/FCP-01)
( RMIT School of Fashion and Textiles )
EXTRUDED ALUMINIUM FRAME IN NATURAL ANODISED FINISH (ALU-02)
A
40MM DEEP STEEL C CHANNEL SPANDREL IN GALVISED FINISH FASTENED TO RHS STRUCTURAL MEMBER WITH M10 BOLT
8
98
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR EDGE OF SLAB (STL-01)
8
98
12MM THK FIBRE CEMENT COMPRESSED PANEL (FCP-01)
98
W50 X D35MM GALVANISED STEEL PRIMARY TOP HAT WITH EPDM FOAM GASKET
41
W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
117 28
11
3177
EXTERIOR
FLEXBRICK CASSETTE UNIT HEIGHT
INTERIOR
40MM STEEL SHS WELDED SUBSTRUCTURE FRAME FOR FLEXBRICK CUSTOM FACADE CASSETTE SYSTEM (STL-01)
8
28MM THK ARGON FILLED DOUBLE GLAZING (GLZ-01)
243
5MM THK PERFORATED MILD STEEL WITH ⌀30MM HOLES IN POWDERCOATED FINISH (STL-03)
98 98 98 14 98 8 60
400
157
94
37 1210 40
40
290 540 FLEXBRICK CASSETTE UNIT DEPTH
TYPICAL FACADE DETAIL - SECTIONAL ELEVATION CLOSE-UP 1:5
40
40
62
28
405 FLEXBRICK INTERMEDIATE SPANDREL HEIGHT
98
14
41
5MM THK STAINLESS STEEL VERTICAL WIND LOAD PROFILE (STL-02)
STAINLESS STEEL ANGLED BRACKET FOR WIND LOAD PROFILE (STL-02)
STEEL ANGLED CLAMP SECURED BY M10 BOLT FOR SUSPENSION OF SCREEN IN GALVANISED FINISH (STL-01)
40MM DEEP STEEL C CHANNEL SPANDREL IN GALVISED FINISH FASTENED TO RHS STRUCTURAL MEMBER WITH M10 BOLT W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR EDGE OF SLAB (STL-01) STAINLESS STEEL MESH INSERTED THROUGH TERRACOTTA BRICK FACINGS (STL-04)
( D ) 12
32
8 64
ALUMINIUM WINDOW HEAD FLASHING IN NATURAL ANODISED FINISH (ALU-02)
243
98
8
94MM WIDE STEEL STUD & TRACK FRAMING WITH EPS INSULATION (INS-01)
The building's lower roof features an outdoor lounging area for student to have a breather or simply take in the sights of the city from above.
1
865 332
533 460
116
300
1220
-2
--A508
1105 W800 x D800 x H40MM CONCRETE PAVER IN HONED FINISH (TIL-2)
ROOFTOP LOUNGE
EXTERIOR
ADJUSTABLE POLYPROPYLENE PEDESTAL POD WITH BOTTOM SLOPE CORRECTOR
1:100
Lower Roof
395
RL42.100
140
190
50
FFL 42.290 Paving Level
610MM WIDE ALUMINIUM COLUMN CASING WITH CONCEALED FIXINGS IN POWDERCOATED FINISH (ALU-01)
470
865
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
KEY-LOCK® PROPRIETARY CONCEALED DROP CEILING SYSTEM
10MM THK GYPSUM PLASTERBOARD CEILING LINING (PLB-01/PF-01)
15MM DEEP EXTRUDED ALUMINIUM SHADOWLINE PERIMETER TRIM IN NATURAL ANODISED FINISH (ALU-02)
W1200 x D100 x H2630MM OPERABLE ACOUSTIC PARTITION IN PET FELT FINISH (FLT-01)
RECESSED EXTRUDED ALUMINIUM JAMB IN NATURAL ANODISED FINISH (ALU-02)
448
1
A509
51
LOWER ROOF DETAIL
60
400
137
163
1 : 10
550
( RMIT School of Fashion and Textiles )
GENERAL NOTES
THIS DRAWING SHOULD BE READ IN CONJUNCTION CONTRACTS, SPECIFICATIONS AND DRAWINGS.
COPYRIGHT OF THIS DRAWING IS VESTED IN THE A
1
DIMENSIONS ARE IN MILLIMETRES AND LEVELS ARE
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR FACE OF PARAPET (STL-01)
332 300
460
62
28
116 ALUMINIUM PARAPET COPING FLASHING IN POWDERCOATED FINISH (ALU-01)
243
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR FACE OF PARAPET (STL-01)
W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
ROOFTOP LOUNGE
W800 x D800 x H40MM CONCRETE PAVER IN HONED FINISH (TIL-2)
8
ADJUSTABLE POLYPROPYLENE PEDESTAL POD WITH BOTTOM SLOPE CORRECTOR
EXTERIOR
250MM DEEP L-SHAPED M12 ANCHOR BOLT
Lower Roof
8
100
40
RL42.100
REV
DATE
DESCRIPTION
243
FLEXBRICK PROPRIETARY FACADE SYSTEM CLAD IN W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
( D ) 14
243
25
STAINLESS STEEL MESH INSERTED THROUGH TERRACOTTA BRICK FACINGS (STL-04)
100
75
SAND SCREED WITH EPDM MEMBRANE (INS-03)
190
50
FFL 42.290 Paving Level
1:100
STAINLESS STEEL SCUPPER WITH W200 X H75 OUTLET (STL-02)
8
395 416
5MM THK STAINLESS STEEL VERTICAL WIND LOAD PROFILE (STL-02)
14
100
1749 FLEXBRICK ROOF SPANDREL ASSEMBLY
1749 FLEXBRICK ROOD SPANDREL ASSEMBLY
1105
1220
300MM THK CONCRETE PARAPET (CONC-01) STAINLESS STEEL PERIMETER CLIP (STL-02)
STEEL ANGLED CLAMP SECURED BY M10 BOLT FOR SUSPENSION OF SCREEN IN GALVANISED FINISH (STL-01)
STAINLESS STEEL ANGLED BRACKET FOR WIND LOAD PROFILE (STL-02)
8
114
90
USE FIGURED DIMENSIONS ONLY. CHECK AND VER ON SITE PRIOR TO COMMENCING WORK.
533
114
15
DO NOT SCALE OFF DRAWINGS.
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR EDGE OF SLAB (STL-01)
243
FACADE WALL CLAD IN 12MM THK FIBRE CEMENT COMPRESSED PANEL (FCP-01)
FLEXBRICK CASSETTE UNIT FASTENED TO VERTICAL STEEL FIN WELDED ON RHS STRUCTURAL MEMBER BY M12 BOLT (STL-01)
CLIENT
Royal Melbourne Institu Technology
98
14
FLEXBRICK CUSTOM FACADE STEEL FRAMED CASSETTE SYSTEM CLAD IN W193 x D98 x H28 TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
416
8 8
77
98
8
98
396
FLEXBRICK CUSTOM FACADE STEEL FRAMED CASSETTE SYSTEM CLAD IN W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
319
106
PROJECT
12MM THK FIBRE CEMENT COMPRESSED PANEL (FCP-01)
Building 102 - Fashion 81-85 Bouverie St, Carl
94MM WIDE STEEL STUD & TRACK FRAMING WITH EPS INSULATION (INS-01)
DRAWING TITLE
W50 X D35MM GALVANISED STEEL PRIMARY TOP HAT WITH EPDM FOAM GASKET
LOWER ROOF DETAIL
DATE ALUMINIUM WINDOW HEAD FLASHING IN NATURAL ANODISED FINISH (ALU-02)
02/06/19 SCALE
0 As indicated
TIMBER PACKER FOR RECESSED JAMB FOR OPERABLE ACOUSTIC PANELS
CHECKED
0.5 1
243
243
@A1
CONCEALED ALUMINIUM BLIND BOX IN NATURAL ANODISED FINISH (ALU-02)
40MM STEEL SHS WELDED SUBSTRUCTURE FRAME FOR FLEXBRICK CUSTOM FACADE CASSETTE SYSTEM (STL-01)
STATUS
8
DRAWING NUMBER
SKIM COAT IN EMULSION FINISH (PF-01)
5MM THK PERFORATED MILD STEEL WITH ⌀30MM HOLES IN POWDERCOATED FINISH (STL-03)
A509
28MM THK ARGON FILLED DOUBLE GLAZING (GLZ-01)
EXTRUDED ALUMINIUM FRAME IN NATURAL ANODISED FINISH (ALU-02)
400
137
117
400MM THK SQUARE STUCTURAL CONCRETE COLUMN IN RAW FINISH (CONC-1)
28 157
28
40
40
290
40
40
62
28
540 COPYRIGHT
2
A509
LOWER ROOF DETAIL - CLOSE-UP
1:5
STUDIO STUDENT VORK Ulica Ljutice Bogdana 2A, Belgrade 11040, Serbia vork@studentvork.com
2
A
865 332 300 GROUND MOUNTED STEEL A-FRAME IN GALVNISED FINISH FOR SOLAR PV ARRAY (NORTH FACING) (STL-01)
20MM POLYMER MODIFIED MASTIC ASPHALT ON SAND SCREED (ASP-01)
1:100
280
45
Upper Roof
235
RL46.835
235
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
400MM DEEP GUTTER
210
SIPHONIC RAINWATER OUTLET WITH PVC TOP PLATE
158
85
158
150
150
400
⌀85MM PVC-U STORMWATER DOWNPIPE
4215
4450
MECHANICAL & ELECTRICAL SERVICES
CEMENT SCREED TO FALL
1:100 RL42.100
Lower Roof
550
285
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
265
160MM THK CONCRETE COLUMN CAPITAL IN RAW FINISH (CONC-1)
365
KEY-LOCK® PROPRIETARY SUSPENSION ROD AND CLIP
365
The building's upper roof features the same brick panel system which provides coverage to the mechanical plant room above. The brick panel's hit-and-miss pattern makes it ideal for such an application as it facilitates the various equipments' need for natural cross ventilation.
STEEL FURRING CHANNEL FOR SUSPENDED CEILING GRID IN GALVANISED FINISH (STL-01)
21
241
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
610MM WIDE ALUMINIUM COLUMN CASING WITH CONCEALED FIXINGS IN POWDERCOATED FINISH (ALU-01)
448
W1200 x D100 x H2630MM OPERABLE ACOUSTIC PARTITION IN PET FELT FINISH (FLT-01)
1
A511
UPPER ROOF DETAIL
51
597
1 : 10
163
10
( RMIT School of Fashion and Textiles )
GENERAL NOTES
A
ALUMINIUM PARAPET COPING FLASHING IN POWDERCOATED FINISH (ALU-01)
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR FACE OF PARAPET (STL-01)
865 332
533
300
550
90
DIMENSIONS ARE IN MILLIMETRES AND LEVELS ARE IN
USE FIGURED DIMENSIONS ONLY. CHECK AND VERIFY ON SITE PRIOR TO COMMENCING WORK.
62
STEEL ANGLED CLAMP SECURED BY M10 BOLT FOR SUSPENSION OF SCREEN IN GALVANISED FINISH (STL-01)
28
533 GRP ASPHALT EDGE TRIM
STAINLESS STEEL ANGLED BRACKET FOR WIND LOAD PROFILE (STL-02)
243
114
250
460
COPYRIGHT OF THIS DRAWING IS VESTED IN THE ARC
DO NOT SCALE OFF DRAWINGS.
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR FACE OF PARAPET (STL-01)
5
THIS DRAWING SHOULD BE READ IN CONJUNCTION WI CONTRACTS, SPECIFICATIONS AND DRAWINGS.
20MM THK POLYMER MODIFIED MASTIC ASPHALT WITH ISOLATING MEMBRANE
200 SIPHONIC DRAIN OUTLET
100
20
150
25
243
50
250MM DEEP L-SHAPED M12 ANCHOR BOLT
100
71
8
EPDM MEMBRANE WITH 50MM OVERLAP HEAT WELDED TO DRAIN PVC TOP PLATE
5MM THK STAINLESS STEEL VERTICAL WIND LOAD PROFILE (STL-02)
100
75
SIPHONIC RAINWATER OUTLET WITH PVC TOP PLATE
320
320
STAINLESS STEEL SCUPPER WITH W200 X H75 OUTLET (STL-02)
243
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
-2
--A508
W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
8
FLEXBRICK PROPRIETARY FACADE SYSTEM CLAD IN W243 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
243
STAINLESS STEEL MESH INSERTED THROUGH TERRACOTTA BRICK FACINGS (STL-04)
4030
4265
4215
EXTERIOR
243
400 158
150
150
CLIENT
Royal Melbourne Institut Technology
235
85
181
158
PROJECT
50
235
8
1:100
W150 x D75MM RHS STRUCTURAL MEMBER WITH BASE PLATE IN GALVANISED FINISH FASTENED TO EXTERIOR EDGE OF SLAB (STL-01)
235
250
243
Lower Roof
DRAWING TITLE
UPPER ROOF DETAIL
8 243
500
FLEXBRICK CASSETTE UNIT FASTENED TO VERTICAL STEEL FIN WELDED ON RHS STRUCTURAL MEMBER BY M12 BOLT (STL-01)
DATE
02/06/19 SCALE
0 As indicated
250
265
416
FACADE WALL CLAD IN 12MM THK FIBRE CEMENT COMPRESSED PANEL (FCP-01)
Building 102 - Fashion & 81-85 Bouverie St, Carlto
460
POST-TENSIONED CONCRETE SLAB IN RAW FINISH (CONC-1)
CHECKED
0.5 1
@A1
STATUS
14
FLEXBRICK PROPRIETARY FACADE SYSTEM CLAD IN W193 x D98 x H28MM TERRACOTTA BRICK FACINGS IN HIT AND MISS PATTERN (MSN-02)
DRAWING NUMBER
8
98
A511
85
40MM STEEL SHS WELDED SUBSTRUCTURE FRAME FOR FLEXBRICK CUSTOM FACADE CASSETTE SYSTEM (STL-01)
FLUSHLINE PROPRIETARY WINDOW SYSTEM WITH 28MM THK ARGON FILLED DOUBLE GLAZING
540
10
⌀85MM PVC-U STORMWATER DOWNPIPE ANGLED ADAPTOR
2
DESCRIPTION
ALUMINIUM SILL FLASHING IN NATURAL ANODISED FINISH (ALU-02)
54 150MM THK CAST-IN-SITU CONCRETE UPSTAND IN RAW FINISH (CONC-1)
A511
DATE
55
ALUMINIUM ANCHOR CLIP IN NATURAL ANODISED FINISH (ALU-02)
RL42.100
REV
8
5514 5514
4030 4030
FLEXBRICK ROOF SPANDREL ASSEMBLY
VARSITY PROPRIETARY LOUVRE SYSTEM IN NATURAL ANODISED ALUMINIUM (ALU-02)
5514
MECHANICAL & ELECTRICAL SERVICES
EXTERIOR
FLEXBRICK ROOF SPANDREL ASSEMBLY
⌀85MM PVC-U STORMWATER DOWNPIPE
( D ) 16
397
77
Upper Roof
45
RL46.835
104
100
97
8
100
UPPER ROOF DETAIL - CLOSE-UP
94
157
94 414
35 12
40
40
290
40 540
40
62
28
5MM THK PERFORATED MILD STEEL WITH ⌀30MM HOLES IN POWDERCOATED FINISH (STL-03)
FACADE WALL CLAD IN 12MM THK FIBRE CEMENT COMPRESSED PANEL (FCP-01)
1:5
COPYRIGHT
STUDIO STUDENT VORK Ulica Ljutice Bogdana 2A, Belgrade 11040, Serbia vork@studentvork.com
2
↗ The front cover of Portfolio №1 takes cue from the concept of lineweights, a key component in the drafting training I received in school as an interior design student. The variation each line undergoes subtly reveals the title of the book from the overall outset.
( Portfolio №1 ) ( D ) 02
Portfolio №1 Binding Type:
Perfect Bound
Dimension:
195 � 265 mm
Page count:
118 pp
Paper stock:
Summer Brilliance / Munken Polar / Eco Frontier
Fonts:
Akzidenz-Grotesk / Letter Gothic / Arial / CA BND
Further Viewing:
www.behance.net/keithseow
Portfolio №1 is a compilation of selected works and achievements of mine captured before and during my time as a student of Interior Design at Singapore Polytechnic. The overall visual theme of the book is inspired by Drawing Standards, a cardinal tool possessed by designers across all major fields that ensures legitimacy and accuracy in their work.
( D ) 04
( Portfolio â„–1 )
Scattered throughout the book are moments of interactivity where viewers are confronted by the opportunity to manipulate the overlaying of presented information in a tactile format.
( D ) 06
( Portfolio â„–1 )
↗ The book's cover design is occupied wholly by the brand's own press release information and acts as an interactive form of introduction to the brand's history which can only be read in its entirety when fully opened.
( Mystic Vintage ) ( D ) 08
Mystic Vintage Binding Type:
Perfect Bound
Dimension:
170 ďż˝ 240 mm
Page count:
66 pp
Paper stock:
Maple Bright / Newsprint
Fonts:
Helvetica Neue LT
Further Viewing:
www.behance.net/keithseow
Executed in close collaboration with Alvin Tan, 1/3 founding partner of Singapore based luxury eyewear line Mystic Vintage. A catalogue featuring the full collection since the brand's inception and a foldable pamphlet were designed to accompany the brand in its foray into the international market.
( D ) 10
( Mystic Vintage )
The front portion of the pamphlet takes cue from the concept of 'Segregation' in its featuring of the various marketing campaigns which the brand has undergone through the years. The back portion is simultaneously juxtaposed by a concept of 'Unity' in how it presents an overview of the brand's range of eyewear in a uniform manner that incidentally enough, is equally effective in its segregation from one series to another.
( D ) 12
( Mystic Vintage )
( Portfolio №2 ) ( D ) 14
Portfolio №2 Binding Type:
Saddle-stitched
Dimension:
195 � 265 mm
Page count:
60 pp
Paper stock:
Maple Bright
Fonts:
Akzidenz-Grotesk / Letter Gothic
Further Viewing:
www.behance.net/keithseow
Portfolio №2 takes a compendius look at two projects which I have led during my inaugural year-long stint working as an interior designer in the industry. This portfolio is inspired by the difference we strive to make, both big and small, as professionals in our respective fields. These differences are captured on the front cover as miniscule dots that represent each minute, day or task in our work where we attempt to make a lasting impact. Although the scale of each dot may be indiscernible on close view, the blobs or silhouettes become apparent as we begin to gaze upon them from a distance. This seeks to typify the concerted impact of the design industry in changing the lives of people, designliterate or not—the fruits of our labour.
( D ) 16
( Portfolio â„–2 )
The book's visual theme is informed by my personal belief of the impact designers strive to make regardless of their discipline, both big and small, which are represented as miniscule dots on the cover.
( D ) 18
( Portfolio â„–2 )
( Hi again )
Thank you for your time and consideration
