KEIZER YO UTH SPO RTS ASSO CIATIO N
Brand Style Guide
AboutKYSA Kei zerYout h Spor t sAssoci at i on ( KYSA)hasa r i ch hi st or yofpr ovi di ng awhol esom e envi r onm entf ort heyout h ofKei zert o par t i ci pat ei n basebal lact i vi t i es. li sm or et han agam e.I t ’ sm or e To us,basebal t han t heat t ai nm entofexcept i onalat hl et i cski l l ort hewi nni ng ofgam es.Al loft hati ssecondar y t o ourdesi r et o pr ovi deoppor t uni t i esf or per sonalgr owt h and devel opm entofyout h at hl et eswhi l eal so r ei nf or ci ng posi t i ve i nfluences,sel f confidence,and sel f est eem .
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Pr i mar yLogo KYSA pr i m ar yl ogo i sagr and sl am m ashup bet ween f astand f un.Thesl ant ed f ontl endsi t s eart ot hespeed and ever changi ng chal l engeof t hespor t .Thenew l ogo wasdesi gned t o cr eat e aconsi st entbr and f orKYSA. I dert o pr ovi decl ar i t yt o ourbr and,KYSA’ s n or pr i m ar yl ogo shoul d beused excl usi vel y wheneverpossi bl e–t hr ough web pr esence,ads, pr i ntand m ar ket i ng m ar t er i al s,et c.–t o ensur e br and consi st ency.I ti sessent i alt ot hesuccess oft hebr and t hatt hel ogo wi l lbeappl i ed wi t h car ei n ever yappl i cat i on accor di ng t ot he f ol l owi ng gui del i nes. Forquest i onsaboutt hi sgui deorf orm or e i nf or m at i on aboutKYSA’ snew vi sual i dent i t y,pl easecont actBo Laneat vp@kei zer yout hspor t s. or g.
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LogoVar i at i ons Occasi onal l y,t her ear et i m eswhen t heKYSA l ogo wi l lneed t o bepr esent ed i n adi f f er ent f or m atorappl i cat i on.Forexam pl e,when pr i nt i ng bl ackand whi t eorwhen over l ayi ng t he l ogo on acom pl i cat ed backgr ound.I nt hose i nst ances,t hef ol l owi ng l ogo var i at i onscan be used.Al t hough weencour aget hesei nst ancest o beasf ew aspossi bl e. Wheneverpossi bl e,uset hel ogo i ni t sor i gi nal f or m .Col or sm ustnotbechanged and l ogo shoul d appearexact l yast heexam pl eabove. Whenevert heor i gi nall ogo i snotaccept abl et o use,( f orexam pe,em br oi der ed on hat sor cl ot hi ng) ,t he“ KYSA”or“ K”can beused. A bl ackand whi t ever si on shoul d onl ybeused when pr i nt i ng backand whi t eorwhen over l ayi ng t hel ogo on col orori m age backgr ound.Onl yuset heal lbl ackl ogo when no ot heropt i on i saccept abl e.
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Pr i mar yCol or s Thecol or sf ort heKYSA br and needed t ot ap i nt ot her oot soft r adi t i on.Butt heyal so needed
KYSA BLUE
t o com m uni cat eanew and m oder n m essage. Thet wo pr i m ar ycol or s( KYSA Bl ueand KYSA Gr ay) ,i n addi t i on t ot hepr om i nentuseofwhi t e, pl ayan i m por t antr ol ei n m ai nt ai ni ng t hi svi be. KYSA Bl ue
KYSA GRAY
CMYK:99c,75m ,9y,1k HEX:005399 KYSA Gr ay CMYK:17c,11m ,11y,0k HEX:d1d5d7 W hi t e CMYK:0c,0m ,0y,0k HEX:f f f f f f
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W HI TE
Typogr aphy Font sf ort heKYSA i dent i t yar eUpbol t er s, Mont ser r atBol d and Mont ser r atLi ght . Upbol t er s:A cust om i zed ver si on ofUpbol t er si s used on t heKYSA and Kei zerBasebal lm ar ks. Thef onti sskewed at21°t o appeari t al i c.
UPBOLTERS
ABCDE F GHI J KL MN OPQRST UVWXYZ
si sapr i m ar yf ontand shoul d beused f or Thi header s,soci alm edi aand websi t econt ent ,as wel lasot herr el evantappl i cat i ons. Mont ser r atBol d:Thi sf ont ,spaced at200,i s used assubheaderorsecondar yf ont ,pr i m ar i l y i n soci alm edi aand websi t eappl i cat i ons. Mont ser r atLi ght :Thi sf ont ,spaced at20,i sf or bodycont ent ,whet heronl i neori n pr i nt .
M ONTSERRAT BOLD
LOREM IPSUM DOLOR SIT AM ET,CONSECTETUR ADIPISCING ELIT,SED DO EIUSM OD TEM POR INCIDIDUNT UT LABORE ET DOLORE M AGNA ALIQUA.UT ENIM AD M INIM VENIAM .
M ONTSERRAT LIGHT
Lor em i psum dol orsi tam et ,consect et uradi pi sci ng el i t ,sed do ei usm od t em pori nci di duntutl abor eetdol or em agnaal i qua.Ut eni m ad m i ni m veni am ,qui snost r ud exer ci t at i on ul l am co l abor i s ni siutal i qui p exeacom m odo consequat .
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Uni f or m Appl i cat i ons Thepr oposed uni f or m desi gnsi ncl udea condensed ver si on oft heKei zerBasebal ll ogo. Appl i cat i onsf ort hi sver si on oft hel ogo can al so beused i nf an gearand r et ai ldesi gn ( hat s, shi r t s,pol os,sweat shi r t s,et c) . KYSA Gr aycan al so used ast r i m on t he condensed l ogo f oruni f or m appl i cat i ons,t o of setm at chi ng col orofuni f or m sand l ogo.
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Ret ai lAppl i cat i ons I n ar et ai ldesi gn,i ft hef abr i ccol orm at chesone oft heo ci alcol or sexact l y( KYSA Bl ue,KYSA Gr ayorwhi t e) ,t hef abr i ccan show t hr ough i n pl aceofpr i nt i ng t hatcol or( seepol o shi r t exam pl e) .I ft hef abr i ccol ordoesnotm at ch any o ci alcol or ,KYSA Bl ue,KYSA Gr ayand whi t e m ustbeused t o pr i ntt hel ogo. I ft hecont r astoft heout ergr ayout l i newi t ht he backgr ound i sn’ tsu ci ent ,i ti sper mi ssabl et o t ur nt heout ergr ayout l i net o whi t eor ,i n som e i nst ances,t heout erout l i nem ayber em oved.
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Soci alMedi aExampl es Tem pl at esand acom m uni cat i onscal endarhave been puti n pl acef orconsi st entsoci alm edi a and web i nvol vem ent .Theset em pl at escar r yt he br and ofKYSA i n m ul t i pl ef or m s. oot er ,consi st i ng ofatl eastt heKYSA web Af addr ess,i st o used on al lsoci alm edi ai m ages. Mont ser r atBol d and pr i m ar yKYSA col or swi l lbe used.Wheneveraccept abl e,t hepr i m ar yKYSA l ogo wi l lbeused aswel l .
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KEIZERYO UTH SPO RTS.O RG