portfolio of: KELCIE DE WILDT
portfolio of: KELCIE DE WILDT
savvy travel campaign
The following spreads depicts images of a multi-item campaign created for the re-branding of Savvy Travel. This campaign includes: a logo re-design, a stationery set, three yers, and a folder. All of the pieces were created using InDesign, Illustrator, and Photoshop.
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This logo was created in Illustrator, for the re-branding of Savvy Travel. The color palette was chosen to reference feelings of calmness, comfort, and conďŹ dence — all feelings the public want to associate with air travel. I designed the airplane abstracted to represent the object in a modern way, while remaining accessible and recognizable. See reversed and single color versions of logo above.
portfolio of: KELCIE DE WILDT
“ This letterhead, business card (front and back), and envelope was designed for Savvy Travel using Illustrator and InDesign. I kept the stationary set clean, simple, and airy.
portfolio of: KELCIE DE WILDT
portfolio of: KELCIE DE WILDT
“ Using Photoshop, Illustrator, and InDesign, these three flyers were designed to promote Savvy Travels, “Sun Savvy Collection.” I designed the flyers clean and simple, to remain cohesive with the entire campaign.
“ This folder was designed using Illustrator, Photoshop, and InDesign. I created this simple and clean folder as part of the multi-item campaign for Savvy Travel. I placed the logo in the clouds, to match the imagery used in the yers. The clouds wrap around the folder, inviting customers to pick up it up, and take a closer look.
portfolio of: KELCIE DE WILDT
fig & olive campaign
The following spreads are images of a multi-item campaign created for the restaurant re-branding Fig & Olive. This campaign includes: a logo re-design and creation of a Dinner, Drinks, and Dessert Menu. This campaign was created using Illustrator and InDesign.
portfolio of: KELCIE DE WILDT
“ This logo was created in Illustrator for the re-brand of Fig & Olive. For this project, I wanted to create a logo that would represent the sophistication of the restaurant, by creating an abstract logo. The three lines represent ďŹ g branches, and the circle represents an olive.
portfolio of: KELCIE DE WILDT
These menus were created using Illustrator and InDesign. The image above, are the front covers of the Dessert, Dinner, and Drinks Menus. I designed the menus to be consistent and minimalistic. The following pages are layouts from all three menus. For these layouts, I focused on creating typography that was visually interesting, and different on each page, while remaining cohesive. The lines and circle graphics from the logo are repeated throughout the menus.
portfolio of: KELCIE DE WILDT
portfolio of: KELCIE DE WILDT
portfolio of: KELCIE DE WILDT
food banks canada campaign The following spreads are images of a multi-item campaign created for the re-branding of Food Banks Canada. This campaign includes: a logo re-design, a poster, newsletter, and a brochure. All of the pieces were created using InDesign, Illustrator, and Photoshop.
“ This logo was created in Illustrator, for the re-brand of Food Banks Canada. The color palette was chosen to reference feelings of love, warmth, and caring. I chose to incorporate a heart and a circle in the design, due to the extensive positive meanings of both shapes. See greyscale version to right.
portfolio of: KELCIE DE WILDT
portfolio of: KELCIE DE WILDT
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This poster was created using InDesign and Illustrator, for Food Banks Canada’s, Every Plate Full Food Drive.
For this poster, I focused the attention of the design on typography. Due to the strong statistics, I chose not to incorporate images and let the text stand alone.
“ This newsletter was designed using Photoshop, Illustrator, and InDesign. I focused the design of the newsletter around the use of strong typography to match the other items in this campaign. I did this by pulling out powerful and eye grabbing statistics. Front and back spread to the left, and main spread to the right.
portfolio of: KELCIE DE WILDT
portfolio of: KELCIE DE WILDT
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This brochure was created using Illustrator and Photoshop. For this project, I wanted to bring together the elements used in the Food Banks Canada poster, and the newsletter in order to tie together a cohesive campaign. I did this focusing on strong typography, with eye grabbing statistics.
mexicali campaign
The following spreads are images of a multi-item campaign created for the food truck, Mexicalli. This campaign includes: a logo re-design, creation of a menu, and a food truck wrap. This campaign was created using Illustrator and InDesign.
portfolio of: KELCIE DE WILDT
“ This logo was created in Illustrator for the Mexican Asian fusion food truck, Mexicali. La Chinesca in a neighbourhood located in the village of Mexicali. The lines in the logo are an abstracted representation of the streets in La Chineseca from a birds eye view.
portfolio of: KELCIE DE WILDT
T A C O S
R I C E
TUNA TACOS
CARNITAS TACO
PESCADO TACO
PORK “AL PASTOR” TACO
crispy wonton shell, cabbage pickled onions + avocado 7.5
pork, morita pepper salsa, shaved cabbage, cilantro + roasted jalapeño 8.5
DORADO
crispy mahi mahi, pico, shaved cabbage + sriracha 7.5
grilled pineapple, avocado + picked red onions 8.5
CHICKEN TINGA TACO
yakiniku sauce, pickled veggies + kimchee
8.5
MEXICAN STREET CORN
SHISHITO PEPPERS soy caramel + garlic chips 4
4
COCONUT CREAMED SPINACH
T A C O S
PESCADO TACO
R I C E
CARNITAS TACO
pork, morita pepper salsa, shaved cabbage, cilantro + roasted jalapeño 8.5
DORADO
PORK “AL PASTOR” TACO grilled pineapple, avocado + picked red onions 8.5
CHICKEN TINGA TACO
WILD MUSHROOM TACO
shredded chicken, spicy tomato sauce, avocado + mexican crema 7.5
KOREAN BEEF TACO
yakiniku sauce, pickled veggies + kimchee
4
COCONUT CREAMED SPINACH japanese panko + fresh horseradish 4
GLUTEN FREE VEGETARIAN These items are served raw or undercooked, or contain (or may contain) raw or undercooked ingredients. Consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness.
MEXICAN PHO
Rice Noodles, Pork Carnitas, Garden Vegetables, Plantain + Aguachile 7
SPINACH + BACON SALAD Baby Spinach, Warm Bacon, Togarashi, Walnuts, Raisins, Asian Pear, Pickled Egg + Champagne Vinaigrette 8
PORK BELLY RAMEN
Roasted Shiitake Mushrooms, Tatsoi, Kamaboko Scallions + Soft Poached Egg 7
SHRIMP ALBONDIGA RAMEN
CABO SHRIMP SALAD
Chill Base Broth, Raman Noodles, Cilantro, Scallions + Avocado 7
Butterflied Poached Shrimp, House Made Spicy Cocktail Sauce, Avocado, Tomato, Cucumber, Jicama, Cilantro, Scallions + Preserved Lemon Dressing 9
SUNOMONO
Pickled Jalapeño, Apple, Jicama + Serrano 6
R O L L S
SHISHITO ROLL
salmon, shishito peppers, avocado, kiwi + mango-habanero sauce 9
BILLIONAIRE ROLL
japanese waygu beef, snow crab, asparagus, soy aioli, truffle garlic butter + gold flake 11
B O W L S PORK “AL PASTOR” PAD THAI
egg, peanuts, scallions, pickled jalapeño, bean sprouts + tamarind 8.5
CRISPY CHICKEN MOLE doña lupita’s mole, ripe plantains + peanuts 10
S O U P S THAI COCONUT SOUP Ginger, Lime + Lemongrass 5
MIXED GREENS SALAD
S U S H I
W O K
SIZZLING CHAUFA RICE
Shaved Honeydew, Melon, Roasted Pineapple Al Pastor, Candied Macadamias + Coconut Thai Dressing 7
FRIJOLES NEGROS mexican cream + cilantro 4
CRISPY TOFU FRIES roasted garlic + black bean sauce 4
japanese waygu beef, snow crab, asparagus, soy aioli, truffle garlic butter + gold flake 11
crab, shrimp, spanish chorizo, chipotle hoisin, carnitas + sunny side egg 11
S A L A D S
SHISHITO PEPPERS soy caramel + garlic chips 4
N O O D L E
BILLIONAIRE ROLL
GOMOKU YAKISOBA
SUZUKI ROLL
spicy tuna, avocado, masago arare + chipotle aioli
ROLLO CHINGON ROLL
adobo grilled shrimp, habanero avocado puree, cilantro, jalapeño, red lotus root chips + balsamic strawberry glaze 8.5
8
CRISPY PORK BELLY ROLL sweet and sour plums, chicharrón, “coleslaw” + plum wine sauce 8
APPLE-SALMON ROLL salmon, apple, jalapeño, crispy onions, avocado + lime chili sauce 6
C E V I C H E AHI TUNA TOSTADA
yuzu aioli, micro cilantro, jalapeño, red onion + teardrop tomato 11.5
LOBSTER
tempura, avocado, crispy yuka + jalapeño 10
MEXICAN PHO
SUMO TIRADITO
hamachi, passionfruit, lemon sorbet, dulce de leche + warm chocolate 9
WHITE FISH CEVICHE
citrus, vegetables, avocado + yuzu-soy granita 9
MIXTO CLASSICO
octopus, calamari, crab, shrimp, aji amarillo, pickled daikon + roasted beets 10
TUNA + CRISPY RICE jalapeño, spicy mayo + kecap manis 11
Ginger, Lime + Lemongrass 5
Rice Noodles, Pork Carnitas, Garden Vegetables, Plantain + Aguachile 7
SPINACH + BACON SALAD
PORK BELLY RAMEN
Roasted Shiitake Mushrooms, Tatsoi, Kamaboko Scallions + Soft Poached Egg 7
SHRIMP ALBONDIGA RAMEN Chill Base Broth, Raman Noodles, Cilantro, Scallions + Avocado 7
Butterflied Poached Shrimp, House Made Spicy Cocktail Sauce, Avocado, Tomato, Cucumber, Jicama, Cilantro, Scallions + Preserved Lemon Dressing 9
SUNOMONO
Pickled Jalapeño, Apple, Jicama + Serrano 6
R O L L S
salmon, shishito peppers, avocado, kiwi + mango-habanero sauce 9
shiitake mushroom, egg noodles, scallions, asparagus, peanuts + toasted sesame 9.5
filet mignon, upland cress, dark soy, scallions, mirin + serrano chili-lime sauce 11.5
avocado, crema, sweet soy + micro greens 6.5 8.5
S I D E S MEXICAN STREET CORN cotija, spicy mayo + lime
&
ARROZ VERDE
rice, green curry, edamame, organic green lentils, mushrooms + mint mojo 9.5
VIETNAMESE STYLE “S H A K I N G B E E F ”
THAI COCONUT SOUP
MIXED GREENS SALAD
CABO SHRIMP SALAD
SHISHITO ROLL
These items are served raw or undercooked, or contain (or may contain) raw or undercooked ingredients. Consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness.
B O W L S PORK “AL PASTOR” PAD THAI
egg, peanuts, scallions, pickled jalapeño, bean sprouts + tamarind 8.5
CRISPY CHICKEN MOLE doña lupita’s mole, ripe plantains + peanuts 10
S O U P S
CRISPY TOFU FRIES
S U S H I
VEGETARIAN
crispy mahi mahi, pico, shaved cabbage + sriracha 7.5
crab, shrimp, spanish chorizo, chipotle hoisin, carnitas + sunny side egg 11
S A L A D S
FRIJOLES NEGROS roasted garlic + black bean sauce 4
GLUTEN FREE
TUNA TACOS
SIZZLING CHAUFA RICE
filet mignon, upland cress, dark soy, scallions, mirin + serrano chili-lime sauce 11.5
Baby Spinach, Warm Bacon, Togarashi, Walnuts, Raisins, Asian Pear, Pickled Egg + Champagne Vinaigrette 8
mexican cream + cilantro 4
japanese panko + fresh horseradish 4
crispy wonton shell, cabbage pickled onions + avocado 7.5
VIETNAMESE STYLE “S H A K I N G B E E F ”
Shaved Honeydew, Melon, Roasted Pineapple Al Pastor, Candied Macadamias + Coconut Thai Dressing 7
S I D E S
W O K
shiitake mushroom, egg noodles, scallions, asparagus, peanuts + toasted sesame 9.5
avocado, crema, sweet soy + micro greens 6.5
KOREAN BEEF TACO
N O O D L E GOMOKU YAKISOBA
rice, green curry, edamame, organic green lentils, mushrooms + mint mojo 9.5
WILD MUSHROOM TACO
shredded chicken, spicy tomato sauce, avocado + mexican crema 7.5
cotija, spicy mayo + lime
&
ARROZ VERDE
SUZUKI ROLL
spicy tuna, avocado, masago arare + chipotle aioli
ROLLO CHINGON ROLL
adobo grilled shrimp, habanero avocado puree, cilantro, jalapeño, red lotus root chips + balsamic strawberry glaze 8.5
8
CRISPY PORK BELLY ROLL sweet and sour plums, chicharrón, “coleslaw” + plum wine sauce 8
APPLE-SALMON ROLL
salmon, apple, jalapeño, crispy onions, avocado + lime chili sauce 6
C E V I C H E AHI TUNA TOSTADA
SUMO TIRADITO
MIXTO CLASSICO
LOBSTER
WHITE FISH CEVICHE
TUNA + CRISPY RICE
yuzu aioli, micro cilantro, jalapeño, red onion + teardrop tomato 11.5 tempura, avocado, crispy yuka + jalapeño 10
hamachi, passionfruit, lemon sorbet, dulce de leche + warm chocolate 9
citrus, vegetables, avocado + yuzu-soy granita 9
octopus, calamari, crab, shrimp, aji amarillo, pickled daikon + roasted beets 10
jalapeño, spicy mayo + kecap manis 11
portfolio of: KELCIE DE WILDT
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This menu and food truck wrap was created using Illustrator and Photoshop. For the menu, I repeated the line elements from the Mexicali logo, Tin order to separate items, in a functional and interesting way. I designed the food truck to be simple clean and sophisticated
typography poster
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This poster was designed in InDesign, for a project to create a design that showcases the history and variations of a font.
portfolio of: KELCIE DE WILDT
self history newsletter This double sided newsletter was created using Illustrator and InDesign, for a project to showcase information about yourself and the history associated with the day that you were born.
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