KELSEY COON Design fuels my passion for critical thinking.
CONTENTS GU REBRAND AND PACKAGING LADBROKES WORLD DARTS CHAMPIONSHIP IRON EGG ATHLETIC CUP SOCIAL AWARENESS STUDENT DEBT CAMPAIGN PRE-SERVE RECIPE JAR URBAN TREK MAGAZINE SPECIAL EDITION BARREL OF DRUNKEN MONKEYS FLAGLER COLLEGE DESIGNUTS PORTFOLIO SHOW
Photo credits: Ed Chuddlesworth
GU big or go home!
GU REBRAND AND PACKAGING Brand Identity. Package Design. Advertisment Design. GU is a sports nutrition company created specifically for athletes. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before. When rebranding GU design choices were made based on this statement. A new logo and package design should reflect the power of the brand.
Specfic design choices regarding shape and color were used to communicate a clear and concise idea that these products are reliable and provide the boost of energy and nutrition needed. The battery is a metaphorical design choice to give off rechargeable energy. Photo credits: Ed Chuddlesworth
BIG OR GO HOME Photo credits: Chris McCormack
Photo credits: Rutger Smit
Photo credits: Chris McCormack
DO THE Photo credits: Chris McCormack
Photo credits: Acearchie
Line it up, let it fly.... BULLSEYE!
LADBROKES WORLD DARTS CHAMPIONSHIP Brand Identity, Website Interface, Installation Event Poster Every year the Professional Darts Corporation puts on a sponsored World Darts Championship. This event attracts fans from all over the world making it a great way for Ladbrokes, a large gaming company in the UK, to expose their company name by sponsoring this event. In order to make a bold and lasting impact on the target audience, a memorable logo is imperative.
This logo is representing the sport of darts, but also Ladbrokes as a company. This Rebrand aims and hits the target audience right on the bullseye. Design choices such as incorporating a bull as a face of the event and dart board were made accordingly to this reason, as well as to tie in Ladbrokes to the specific formality of the World Darts Championship.
Website Design : Desktop, Tablet, and Mobile The Ladbrokes World Dart Championship 2014 Event Website for Desktop, Tablet, and Mobile is a fresh new look for the 2014 Championship. This grided, drop down menu website design allows a user friendly experience with organized navigation and features like Live Coverage & On Demand Highlights for the fans around the world.
“Cock-a-doodle-doo,” to the guy bent over tying his shoe.
IRON EGG ATHLETIC CUP
Brand Identity, Product, Packaging, Print Advertisements Iron Egg is a new athletic cup brand for boys and men. The concept behind this project is to create a product that offers the best protection and advertising it to stand out from the competitors gearing the attention to the target audience. Guys love sports, but shopping for an athletic cup, that’s a different story. It can be down right embarrasing. This product aims to change the sterotype that protection is for the weak. This idea that they may not be seen as “masculine” if they wear a
cup, must go! This brand is supposed to be fun and cool. The logo is shaped like an egg and has an iron pattern, which offers the sense of protection and strength. The design solution to incorporate something manly like iron attracts guys to make a visual connection that this is rough and tough product. The objective of Iron Egg is simple, create a masculine product that offers optimum protection. This brand aims to attract men, because real men wear protection.
[Knock, knock, knock] RUN ,THAT SHIT IS SCARY!
SOCIAL AWARENESS STUDENT DEBT CAMPAIGN Print Ads/ Poster Series, Mobile Application Interface, Theater Commerical Storyboard This campaign attracts the target audience in a comical way and draws attention to a serious and current responsibilities which they are about to embark on. Design choices were relatively similar to each other in this campaign in means to keep
the ads unified to each other and target the direct audience. For the campaign I chose to use images of the famous monsters that everyone knows. These monsters like Frankenstein, the Joker, and Jason are classic movie monsters!
Print Ads Here are some print ads that would be found in the newspaper, magazines, a bus stop, around a school campus, in the mall, or a movie theater. This campaign is included in these places because these location are common hang out spots for highschoolers to be on a day to day basis. These print ads are to attract the target audience in a comical way and draw attention to a serious and current responsibility which they are about to encounter.
MOVIE THEATER COMMERCIAL STORYBOARD This commercial is played in scary movies or comedies that are geared towards high schoolers.
Scene 1: Black & White old time countdown, but silent. Scene 2 : A door grows from the distance, slowly appears. There is a faint consistent rhythm, you don’t know what it is, the noise gets louder and louder. It is recognized as a knock on the door.
Scene 3: The peephole opens, then a shriek! The audience gasps, then the peep hole zooms in...
Scene 4: Monsters flash one after another. Headline, tag line
appear, then the logo appears shortly after as the shrill fades out and it is silent once more.
Scholarpeep App This app is a friend to any high schooler interested in scholarship searching and applications. This app provides a search based engine customized to the user. Instead of being overwhelmed by links and millions of websites for different scholarships, this mobile application tailors down to find the perfect scholarship opportunities for each student. This app also provides
current articles on student loans, and statistics on student debt. These features are to encourage the student to finish and submit scholarship applications. This app makes applying for scholarships easy, allowing the user to save drafts and submit in one place! Scholarpeep is an app that gives you security and inside scoop on what’s best for each user.
Who stole the cookies from the cookie jar?
PRE-SERVE RECIPE JAR
Brand Identity, Mobile Application Interface, Pandora Ad
It’s time to Pre-serve all things in jars that you can’t get enough of including your recipes. How often does one lose treasured handwritten recipe cards? Do you stress about what to make for dinner in a flash or wine and dine with friends? Now with Pre-Serve Recipe Jar, anyone in a hurry can manage their family’s secret recipes without peaky mother in law’s poking around your kitchen for your recipe box. Finally there’s a place one can connect with friends to share recipes, navigate your dinner options with the tap of your finger. It’s time
to organize and take back control of your kitchen! Save your recipes, toss them quick and easy in the jar to organize, categorize, make a grocery list, share with friends and family Pre-Serve family traditions, recipes, time, and enjoy. The soultion to this app is very straight forward, clean, and designed for the user’s functionality. Large buttons for messy baking fingers and many features for the mom on the go who needs help multitasking.
Lesson one: Don’t get pickpocketed.
URBAN TREK MAGAZINE
Editorial Design, Masthead, Table of Contents, Spreads This project was an editorial exploration. The challenge was the development of a new magazine concept, layout and size. The research behind the concept was extensive in order to come up with this unique magazine for the avid adventurer. Design choices were made in relevance to the target audience, one
important design choice was the size of the magazine. Its size is compact enough to fit in the traveler’s backpack. A grid structure was used to organize the contents of the magazine, but was lose on certain spreads to have some design freedom to emulate the contents of the articles.
It’s not a barrel, it’s a keg.
SPECIAL EDITION BARREL OF DRUNKEN MONKEYS Monkey Illustration, Special Edition Brand Identity, Package Design, Point of Purchase The design challenge for this project was to revive a toy by changing its target audience. Taking a traditional toy such as Barrel of Monkeys and making the target audience 21+ was no easy task. The objective was to bring back childhood memories, but with a new and fun twist for their age. Keeping the original essence of
the product was a must, but by creating a special edition logo, adding a whimiscal monkey illustration, switching the barrel out for a keg, and creating an eye catching point of purchase are just a few design choices that were utilized to modernize the overall packing and attract the new specific target audience.
10 inches
24 inches 30 inches
72 inches
18 inches
21 inches
25 inches
The design challenge for this project was to retarget a toy by changing its target audience. Taking a traditional toy such as Barrel of Monkeys and making the target audience 21+ was to bring back childhood memories, but with a new and fun twist for their age. This Drunken Special Edition kept the design fun and playful but made it more sophisticated with type choices and updating the barrel to a keg.
It all started with a dream. A delicious, nutritious, ostentatious donut dream.
FLAGLER COLLEGE DESIGNUTS PORTFOLIO SHOW Designut Illustrations, Portfolio Show Poster, Postcard, Vote Poster, Vote Card, Score Card The design goal for this project was to brand the Flagler College Fall 2014 Graphic Design Portfolio Show and create the a set of promotional elements for the show. This project was a collaborative concept which I executed. The class voted on a theme and I created characters of my classmates as donuts to portray a “Krispy Kreme
Hot Now“ theme which infers we are fresh designers. The solution was creating each individual as their own chosen favorite flavor and then incorporating elements of their appearance. This project is a spin off of KrispyKreme referencing that we are “Hot Now” using this as a metaphor that we are fresh and up for grabs!
SCOTT JACKSON CATALINA ARBOLEDA KELSEY COON JOE BUSHE PORSHA JONES KATIE PROVENZA LISA PASCUCCI CASMINE BROWN CHRIS MOYER GLEN GUTOWSKI SANDY CHICK CHRIS DESROSIERS
THANK YOU!