PORTFOLIO
KELLY DARBY
DESIGN PHILOSOPHY
Design Rule
A good design elegan tly combines th e company culture wi th what th e company does
BRANDING PHILOSOPHY
THE RED THREAD
The Red Thread
Ser vice:
Logo & Website Branding
Date:
November 2013
Angie and Tracy came to me with a need for a logo and website that would help portray their lovely personalities and passion for the English language in a way that also blended their own story of being American expats. We focused on the target market of Swedes who would want to better their second language skills in English and also on the niche of being “business-minded and creative� Americans who have their own personal hand-crafted style.
THE STORY
Customer:
Hello!
English Writing and Editing Services
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“
We have gotten such a posi ti ve response on our fan tastic logo and websi te created by Built By Kelly! Sh e listened to what we wan ted and complied wi th even th e most specific requests. Our websi te really reflects th e level of creati vi ty and passion for design that Kelly possesses. We can't recommend h er highly enough! -Angie and Tracy of Th e Red Thread
AUSTIN CONSULTING
austin consulting GROW YOUR BUSINESS
Austin Consulting
Ser vice:
Full Branding Exploration: Logo, Stationary, Cards, Social media
Date:
August 2013 Michelle Brosdal is an American expat who moved first to Sweden and then to Norway with her family. She started Austin Consulting with many ideas to help other businesses. During our talks I could see that she was driven and able to help in many areas: sales, self-confidence, business planning, financial studies. The problem was how to boil all this down to one main message to her clients. We were throwing around tagline ideas when, clear as day, it hit me.: Austin Consulting helps GROW YOUR BUSINESS.
THE STORY
Customer:
Rosenborggata 10 Suite 102 225 34 Malmรถ Sweden www.austinconsult.com
austin consulting grow your business
austin consulting grow your business
www.austinconsult.com
Rosenborggata 10 | Suite 102 | 225 34 Malmรถ, Sweden | +46 (0) 11 22 33 44
GROW YOUR BUSINESS
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DALL OSDA BROS LE BROSDAL ELLE HEL BR MIC CH MI MICHELLE OWNER NER t:t:t: m:m:m: f:f:f:
GROW YOUR BUSINESS
austin consulting
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autinconsulting.com al@aus rosdal@ mbosd mbr mbrosdal@austinconsulting.com
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Th e first thing that impressed me was th e time sh e took to understand my business and my target market. Sh e also asked me oth er questions to determine what kind of style I might prefer. As an American who was in terested in marketing to both a Scandinavian and American audience, I felt that sh e developed a professional logo that could be effecti ve in both markets. -Mich elle Brosdal austin consulting
austin consulting GROW YOUR BUSINESS
austin consulting linkedIn avatar
GROW YOUR BUSINESS
austin consulting GROW YOUR BUSINESS
LUND TRANSLATION TEAM
Lund Translation Team
Ser vice:
Rebranding Workshop
Date:
Brainstorming Session Lund Translation Team for
February 2014 Lund Translation Team found itself with a logo that no longer represented them. The structure of the company had changed somewhat drastically and many of the current team members felt no connection to the graphic identity that their old logo was portraying. In order to rejuvenate enthusiasm within the team and to really figure out what each member’s thoughts were, I hosted a Brainstorming Session in which we used different methods to figure out what the company culture of Lund Translation Team was TODAY and what they hoped for the future.
THE STORY
Customer:
“
“
This was a professional and very well thought-out session to h elp us towards our rebranding goals! -Cajsa Lovisa Gustafsson
VENTURE LAB - LUND
Venture Lab - Lund
Ser vice:
Guerilla Marketing for Tro PĂĽ Dina IdĂŠer! A Program for Female Entrepreneurs
Date:
March 2014 Venture Lab needed to get the word out FAST to fill up seats for their program for aspiring young female entrepreneurs. They were intrigued about the idea when I mentioned guerilla marketing to them. It solved all of their problems-- it was extremely low-cost, simple to implement, quick and would receive attention from exactly the people that they wanted to attract: young, innovative female minds. I submitted two different ideas that activated the bus station in the middle of Lund, Botulfsplatsen, and areas outside the student union building at Lund Univerity.
THE STORY
Customer:
BEFORE
AFTER
Resor
OVERVIEW
Att ta dig dit du aldrig trodde du skulle nå!
co consulting onsrulting
s e R
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aus@consu lting. US RE al@ austin sdal@ mbrosd ITH mbro FA mbrosdal@austinconsulting.com
US Resor - Adventure Travel Business Cards
Windgruber - Product Development Logo
Arijola Delija - Public Speaker for Children’s Health
Olivia’s Palate - Gastronomy Blog
Love Above All - Etsy Store
Blewday Photo - Photography Portfolio
Lund Translation Team Simran Jindal - Data Quotes for Blog
Lund Translation Team - Logo Alternative
Lunds Kinesiska KulturfĂśreningen
Valentine’s Day Social Media Graphic
Swedish Summer Pattern
Film Grad Reviews - Film Review Blog