Photography by Kelly Maskell
Kelly Maskell
Kelly Maskell
Contents Full Fat Editors welcome
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Fashion Graphics students Jazmyn Abi Kelly Charlotte Zoe Emma Hannah Sophie Jade Helen Maha Stevie Jess Paris Teri Amelia
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Success stories
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Students contact details
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Course overview
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Full Fat Editor Welcome to the first edition of Fresh Milk magazine. To celebrate the uniqueness of the fashion graphics course at Southampton Solent University this magazine has been put together to showcase our talents as third year students. Milk is not only the title of the magazine, but is mirrored through out the content. We start by defining our year groups. Full fat being the final year, semi-skimmed second year and skimmed being first year. With the full fat contributors making up the body of the work within the magazine, we also showcase our second and first years online at www.freshmilkmagazine. co.uk. We finish by looking at some of our past students who discuss their new careers following their time at Solent. The theme of milk is reflected in the clean and quirky photography used to break up the dif fering styles of the student’s work, whilst holding the brand idea together. My fellow students have a huge array of talents in so many dif ferent mediums and I know we all wish each other well in our future careers. I hope you have as much fun browsing the magazine as I did as editor putting it together.
Kelly Maskell
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SUCCESS STORIES Here at Solent Southampton University, the Fashion Graphics course allows you to stretch your career path in many dif ferent directions; unlike other fashion or graphics related courses, which can of fer a very narrow field. Many graduates leave this course successfully starting their own business, travelling the fashion world, freelance designing and starting to work their way up within the fashion or graphics industry. With so many options for a career, this makes the course more exciting with having chances to experiment in a variety of techniques. This can influence your future employment and decisions to better suit each individual. Work experience is always encouraged to get a real feel for the working world. This course also works closely with dif ferent brands to experience live briefs and industry feedback. Here are a few examples of current students and graduates stories.
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Dave Mohammed This is one of our semi-skimmed students (2nd year) he was lucky enough to intern at Urban Outfitter’s for a couple of months during the summer, and here is this story…
“ From working there, I learnt a lot of useful tips about working with the software, but the main thing I learnt, was that I am definitely working towards the perfect career for myself as I enjoyed my time there and the reward of seeing your designs in store made it all the more worthwhile.
When designing, I would be given a brief and was guided the best ways to approach this. I was then allowed freedom to begin doodling and look around on sites such as Pinterest for inspiration. I have kept in contact with the Urban, Outfitters though I haven’t really discussed any future plans of going back, they have said that if I need any help with anything, then they will be happy to help and possibly, if there isn’t an opportunity to return there, then they may have contacts elsewhere, which could be helpful for future internships.
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Here is an example of a graduate from last year, and her business success.
“ The course for me was a major learning curve, not only about me
as a designer but also about myself. It allowed me to be completely creative and free with no boundaries as to what can be created and achieved with many different pathways I could follow. We explored a wide range of mediums from illustration, graphics, print design, branding, typography, editorial to photography, most of which are transferable to many other industries too. During my third year at Solent, I participated in a Creative Entrepreneurial Business Course and won a grant for my business idea. My ecofriendly brand/business is based around digital print design and will be selling festival accessories to a female market, inspired by nature and texture. I am now in the process of having my products manufactured and with two festivals confirmed, am hoping to start selling in the not too distant future. I am also Freelancing in Print Design and have had a few paid and unpaid project briefs to build up my portfolio and recommendations, as well as working part time. None of this would have been possible without my course and the tutors, so for this I am truly thankful.
�
Ellie Cobb www.elliecobb.co.uk
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Here’s another story from a recent graduate.
“ Making the decision to study fashion graphics was one of the best decisions I
could have made as it has allowed me to reach where I am now. The course allowed me to mould the curriculum around my leaning objectives. With this ethos I made a conscious effort in my learning’s to prepare myself later in life, such as building a fully rounded portfolio. Fashion graphics allowed me to experiment with design and photography without limits in ways that wouldn’t have been possible in other fashion related courses. Fashion graphics let me run with an idea from start to finish and that process has really helped my creative learning. One of the main benefits of the course is that people are unaware of what fashion graphics is about. I used to think this was a negative, yet I find myself explaining the course in detail every time someone has asked me what I studied and this isn’t something that many people have to do. Currently I am working for a catwalk photographer supplying ELLE UK and ELLE COLLECTIONS and I have been doing this for 4 seasons now. I am currently working on AW14 collections and with every season I get to travel to New York, Milan and Paris, along with working in London during show time. It’s a job that has allowed me to travel the fashion capitols of the world and see shows such as Chanel, Alexander McQueen and Diane Von Furstenberg. Of course it’s not all glamorous but occasionally you do feel like you are in a scene out of The Devil Wears Prada. My career within the fashion industry is still only at the beginning stages and my ethos is always optimistic, as you never know what maybe around the next corner.
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Mark Small www.vanitynightmare.blogspot.co.uk
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Kelly Maskell
Full Fat Contact Details Jazmyn Cronin
07507445774 jazmyncronin@gmail.com www.jazmyncronin.co.uk
Abigail Bowes
07714274147 abigail_bowes@hotmail.co.uk www.abigailbowes.co.uk
Kelly Maskell
07792378495 kellymaskell@aol.com www.kellyannmaskell.co.uk
Charlotte Fox
07561106966 charlottefox19@hotmail.co.uk www.charlottefox.moonfruit.com
Zoe Carter
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07872904776 zoecarter_7@hotmail.com www.zoecarterdesign.co.uk
Emma Harrison
07984655426 emziharri@btinternet.com www.emmaharrison.moonfruit. com
Hannah Backshall
07927589660 hannahbackshall@hotmail.com www.hannahbackshall.co.uk
Sophie Pittman
07454931369 sophiepittman@msn.com www.sophielouisedesigns.moonfruit.com
Jade Connell
07583960726 jadeconnell@outlook.com www.jadeconnell.com
Helen Hennessy
07886325684 hellsbell1904@hotmail.com www.helenhennessy.co.uk
Maha Arshad
maha-123@live.co.uk www.mahaarshad.co.uk
Stevie Lea
07891259088 stevieleacrean@hotmail.com www.stevielea.moonfruit.com
Jessica Turner
07866797242 jess.turner@me.com www.jessicaturner.moonfruit.com
Paris Thomson
parishanice@gmail.com www.parishanice.co.uk
Teri Corbett
07535313470 designs.tlc@gmail.com www.tericorbett.co.uk
Amelia Boxall
07717792674 ameliaboxall@hotmail.com www.ameliatenlin.co.uk
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Course Overview From typography to fabric design, fashion branding through to web layout and interface design; the students from the country’s only fashion graphics undergraduate degree have much to offer the dynamic and rapidly advancing fashion industry. Digitally articulate designers, able to create innovative and beautiful work to deadline and on brief, this year’s cohort are not only versatile and highly employable in today’s competitive fashion arena but a wonderfully eclectic mix of talents and personalities. Taught by a team of industry experts and inspired by our collaborative brands, such as Ted Baker, Fat Face, Urban Outfitters, D&G, plus many more - our graduates are already demonstrating their artistic progress in this rapidly changing, global creative industry with many working for live fashion clients prior to graduation. BA (Hons) Fashion Graphics gives creative, artistic fashion focused students the chance to build a portfolio of diverse, imaginative and impressive work, which is already wowing employers. Designed to reflect the new digital fashion environment but aimed at those students who don’t want to ‘make’ clothes, the degree provides a wide range of digital and industry required skills, from fashion illustration and online look books, online media, interactive marketing, brand communication and photography, together with the opportunity to understand the design and research processes, to create a unique area of study adaptable to many vocations. The outcomes you can see within our launch magazine can relate to print and pattern design, promotion, marketing, branding, art direction, illustration, publishing - to be honest the list is endless. We just hope this first issue gives you a real insight into the unique ideas, practices and talents of these creative graduates and if you want to see more please log on to our new website www.freshmilkmagazine.co.uk Rachel Lamb - course leader
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Kelly Maskell
www.freshmilkmagazine.co.uk