Kelly McLain
Luxury Collection Specialist 602.625.4653 mclainjk@aol.com KellyMcLain.com
Live Vicariously Through Yourself
WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...
NO TWO PROPERTIES ARE ALIKE Together We Will Create A Marketing Plan As Distinctive As Your Home. I wish to thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
Sincerely,
Kelly McLain
A PEDIGREE LIKE NO OTHER
Introducing Berkshire Hathaway HomeServices
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2018 most admired companies. A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.” — Warren Buffett, Chairman And CEO Of Berkshire Hathaway
BACKED BY LEGENDARY STRENGTH Berkshire Hathaway HomeServices Arizona, California and Nevada Properties
$4.78
2,800
27+
Agents & Counting
Offices in 3 States
310,000 Total Transactions as of 2017
BILLION Sales Volume as of 2017
3
#
Consistently rated as one of the most productive companies in the nation
Highest average sales price locally and nationwide
2014, 2013, 2012, Report
Our Company made the Inc. 5000 list of the fastest-growing privately owned companies in America.
Our Company is honored to have more top teams/agents than any other real estate company in the nation.
Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.
Our Company ranked #3 in the Berkshire Hathaway HomeServices Nationwide Network.
Our Company sold more listings at a higher value than any other real estate company in the Valley.
“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — Warren Buffett, Chairman And CEO Of Berkshire Hathaway
LOCAL, NATIONAL & INTERNATIONAL NETWORK
Real Estate Without Boundaries
• Over 45,000 Sales Executives
• $101 Billion In Sales Volume
• Over 1,350 Offices In 47 States
• 321,906 Closed Units
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
•
Intensive local and national networking
•
Aggressive print exposure
•
Expansive online exposure
•
Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PRINT MEDIA
Local Print Advertising
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.
LUXURY COLLECTION ARIZONA PROPERTIES
OF ARIZONA REAL ESTATE
Our agents have the global connections you need to Sell your property and Buy your dream home. PARADISE VALLEY 8460 N Sendero Tres M
SCOTTSDALE 25031 N Paso Trail
SCOTTSDALE 10066 E South Bend Dr
FOUNTAIN HILLS 15119 E Vermillion Dr
SOLD!
MLS#5294348 Custom designed home in a gated community with fabulous mountain views. Private staircase to master. GREAT value!
$1,550,000 • 6 Bedrooms • 5.5 Baths • 6,261 SqFt
MLS#5243364 Fantastic Price on this beautiful Southwestern Custom in 8.5 acre lot, very private setting, mountain views.
$850,000 • 5 Bedrooms • 4.5 Baths • 3,974 SqFt
MLS#5283904 Best Deal in Wingate! Gorgeous upgrades inside & out, entertainers backyard stacked stoned pool, grill & Decking area.
$817,000 • 3 Bedrooms • 2.5 Baths • 3,549 SqFt
MLS#5062024 Gorgeous gated golf course community, custom features, outdoor fireplace, heated spa.
$525,000 • 3 Bedrooms • 3.0 Baths • 2,799 SqFt
Please contact Mary-Lynn Allen 602-463-5551 Mary-Lynn.Allen@bhhsaz.com
Please contact Mary-Lynn Allen 602-463-5551 Mary-Lynn.Allen@bhhsaz.com
Please contact Megan Calamia 623-810-9090 Megan.Calamia@bhhsaz.com
Please contact Eileen Mitchel 602-502-2419 Eileen.Mitchell@bhhsaz.com
CHANDLER 2372 E Elmwood Pl
SCOTTSDALE 10028 E Reflecting Mountain Way
SCOTTSDALE 6347 E Ironwood Dr
FOUNTAIN HILLS 16625 E Last Trail Dr
MLS#5261222 Remarkable custom home, enter with 10’ double doors into the grand foyer adorned with stunning columns, private workout room.
$999,000 • 5 Bedrooms • 3.5 Baths • 4,900 SqFt
MLS#5237558 Magnificent Soft Contemporary with stunning views, high on the mountain on 3.8 acres, open floor plan.
$4,899,000 • 5 Bedrooms • 6.5 Baths • 8,178 SqFt
MLS#5245308 Very Motivated Seller, perfect for entertaining, private backyard on oversized lot ,over $100K in recent improvements.
$919,000 • 4 Bedrooms • 3.5 Baths • 4,469 SqFt
MLS#5233836 Ultimate in Luxury and Leisure, upgrades throughout, 11 car custom garage, outside oasis with views, game/media room, lots of privacy!
$1,795,000 • 5 Bedrooms • 4.5 Baths • 5,500 SqFt
Please contact Mary Jo Santistevan 480-703-4085 MaryJo.Santistevan@bhhsaz.com
Please contact Shaye Chandler 480-252-0700 Shaye.Chandler@bhhsaz.com
Please contact Scott Covell 480-703-6959 Scott@ScottCovell.com
Please contact Scott Covell 480-703-6959 Scott@ScottCovell.com
SCOTTSDALE 8151 E Windwood Ln
SCOTTSDALE 11350 E Troon Vista Dr
SCOTTSDALE 11428 E Whispering Wind Dr
SEDONA 700 Shangri La Dr
MLS#5251422 Located in Grayhawk ‘Los Vientos’, premium lot, backing to greenbelt, very private, chef’s kitchen, separate guest casita.
$939,000 • 4 Bedrooms • 3.5 Baths • 3,405 SqFt
MLS#5177458 Reduced $100,000, Fabulous Old World Tuscan Home, wine cellar, media room, pool & spa, beautiful views!
$1,995,000 • 4 Bedrooms • 3.5 Baths • 5,300 SqFt
MLS#5260634 Serene, Luxurious home in master-planned Golf Community, Spa & Pool with waterfall, casita with private patio, Stunning Views!
$1,255,555 • 4 Bedrooms • 4.0 Baths • 4,274 SqFt
MLS#5261107 Tucked away on a sunny Plateau w/views of red Rock, open floor plan, Stone fireplace, priced to sell!
$559,000 • 3 Bedrooms • 2.5 Baths • 2,811 SqFt
Please contact Micky Parker 480-201- 2702 Micky.Parker@bhhsaz.com
Please contact Joe Monnig 480-201-2626 joe.monnig@bhhsaz.com
Please contact Lynn Mack 480-313-6656 Lynn.Mack@bhhsaz.com
Please contact Bendy Sobol 480-233-8211 bendy.sobol@bhhsaz.com
LITCHFIELD PARK 371 N Cloverfield Circle
GOODYEAR 3742 N 160th Ave
WICKENBURG 36600 S Rincon Rd
MORRISTOWN 25333 W Manana Rd
MLS#5274805 Elegance & Luxury Abound! Soundproof Theatre, lighting & security controlled by phone, raised negative edge pool!
$1,100,000 • 4 Bedrooms • 3.5 Baths • 4,925 SqFt
MLS#5281978 Sonata Model, extended patio with golf and mountain views, pool, private split master suite for guests, plus den.
$620,000 • 2 Bedrooms • 2.5 Baths • 2,562 SqFt
MLS#5174227 This 19.7 Acre Estate Provides Privacy, Custom craftsmanship, Covered RV hook up, Flagstone patio w/Koi pond.
$895,000 • 3 Bedrooms • 3.0 Baths • 2,900 SqFt
MLS#5230255 This 27 acre Estate abuts to State Land, first class equine facility/arena w/30,000 upgrades, Custom furnished home, pebble tec heated pool, lots of extras!
$1,300,000 • 4 Bedrooms • 3 Baths • 3,001SqFt
Please contact Claudia Brown 623-330-1611 claudia.brown@bhhsaz.com
Please contact Michele Klein 480-734-4109 michele.klein@bhhsaz.com
Please contact Stacey Simmons 480-322-1189 Stacey.Simmons@bhhsaz.com
Please contact Stacey Simmons 480-322-1189 Stacey.Simmons@bhhsaz.com
GILBERT 1343 W Key Largo Ct
SCOTTSDALE 10914 E Gelding Dr
SCOTTSDALE 26510 N Paso Trail
SCOTTSDALE 7302 E Vista Dr
MLS#5276260 Rare waterfront in The Islands Dream home sits on 8700 premium cul-de-sac Lot!, Fully
$617,000 • 5 Bedrooms • 3.5 Baths
MLS#577677 Mountain views , soaring ceilings and plenty of room! Backyard oasis
$750,000 • 5 Bedrooms • 4.0 Baths
MLS#5299710 Horse Lovers, rare opportunity to own 1st class Horse Facility, 3+
$1,300,000 • 4 Bedrooms • 4.5 Baths
MLS#5271147 New Custom Ranch Home on nearly halfacre,
$1,495,000 • 4 Bedrooms • 4.5 Baths
YOUR HOME MAY BE IN ARIZONA. YOUR BUYER MAY NOT. Our agents know what speaks to potential buyers — and how to create a custom marketing plan for your property that captures their interest. This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces. To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer. When working with a Berkshire Hathaway HomeServices Arizona Properties sales professional, your properties will receive special attention in publications like The Collection, Wall Street Journal, NY Times, Robb Report Exceptional Properties and the Prestige Highest average sales price locally and nationwide International magazine.
ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY
Communication And Information At Your Fingertips
The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:
• How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers
• Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio
Market Watch
REAL-TIME MARKET REPORT FOR
2284 S PEBBLE BEACH DR, PALM SPRINGS, CA 92264
Real-Time Valuations Using Public Data
$548,295
$694,000
$598,167
Range:
Range:
Range:
$520,880 to $575,710
$562,140 to $825,860
$520,405 to $675,929
Zestimate From
Powered by
Powered by
Maria Hill REALTOR® 22601 Old Canal Road, Yorba Linda, CA 92887 Phone: (714) 476-2569 | maria.hill@bhhscaproperty.com
95%
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
INCREASED EXPOSURE FOR YOUR LISTING BERKSHIRE HATHAWAY HOMESERVICES ARIZONA PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES
ZILLOW.COM
Putlistings The Largest Real with Estate Audience in the GetWe more exposure Zillow and Trulia
U.S. to
Work for You with Zillow’s Broker Pro
• Zillow reaches more than 160 MILLION users each month. That’s a Year Over Year growth of 66% and ranks #1 in the U.S. for buyer searches!
Market listing tomarketing the largest realacross estate audience online. • your Comprehensive solutions Zillow Network – anywhere Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now.
156M• visitors each month1 Capitalize on the country’s largest mobile real estate platform: 72% of visits come from a 72% of allmobile homedevice. buyers mobile device Onshopping weekends,on it’sanearly 80% 2
*Source: Zillow Internal, 2016 60% of visitors are planning to buy or sell a home in the next 12 months3 Google Analytics & Omniture, Q1 2016 2comScore Media Metrix, March 2016 3Zillow Group tracking survey, Q1 2016
1
Our partnership provides exclusive branding on our listings and increased visibility for our agents across Zillow and Trulia, helping build trust with home shoppers while maximizing
Zillow exposure Group powers the home to sell listings fastersearch and at for the websites best price.that reach millions of visitors, giving your listings even more exposure to home shoppers, including international buyers:
Zillow Group powers the home search for websites that reach millions of visitors, giving your listings even more exposure to home shoppers, including international buyers.
TRULIA.COM
Harness The Power Of Trulia’s Broker Pro Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• 68% are not on other real estate sites • 62% are buyers who will buy a home in the next six months**
• 41% are 1st time homebuyers • 42% are pre-qualified for a mortgage *Omniture, June 2016 **ComScore Plan Metrix Key Measures
ONLINE HOME SEARCH
BHHSAZ.COM & MOBILE APP
BHHSAZ.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Our website is mobile friendly. Buyers and Sellers can enter BHHSAZ.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an Arizona Properties agent or the latest property information!
CHINESE EXPOSURE: ANJUKE & WECHAT
Chinese Mobile App: Anjuke
Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties. In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang. com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.
Chinese Social Media Platform: WeChat Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.
PROPERTIES JUST A TAP AWAY Our mobile app allows you to view property information in real time, and at your convenience, anytime and anywhere. The Mobility texting platform provides 24 hour instant access on your listing, that’s what we call On the Road with Arizona Properties Mobile texting. It’s easy, buyers just send a text to 32323, then enter the message HOMES and get photos of your property, the most current price and property details instantly! Potential buyers can also dial the number 1-866-314-7789 from any phone and get a complete voice description of your property in English or Spanish!
• Run out of flyers in your box? No problem. With our text sign rider buyers will be able to see property photos and info 24/7.
• Automatically Updated! Property details are automatically pulled and updated from the MLS so your information is always current!
• Your agent will get updates via text or email when a possible buyer is looking at your property and will be able to respond to any questions they may have.
• Alert interested buyers of open houses and price changes instantly by text message and get buyers in the door!
• Buyers are able to download this feature as the AZHomeSearch App, allowing them to continue their mobile search, save your property to their account and send it to a friend! Available in the iTunes and Google Play stores.
TEXT HOMES TO 32323
CREATING BUZZ AROUND YOUR HOME
WE PUT SOCIAL MEDIA TO WORK FOR YOU Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
THE PERFECT INTERNATIONAL PARTNER
We Know Where Buyers Spend Their Time On And Offline The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates. WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com
THE WORLD IS YOUR AUDIENCE
We Sell Your Home to The World
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
Did You Know? •
Foreign buyers purchased $153.0 billion of U.S. residential property from 2016-2017
•
Foreign buyers typically purchase more expensive properties
•
China remained as the top origin of foreign buyers, followed by Canada, and UK Source: The National Association of REALTORS ® 2017 Profile of International Activity in U.S. Residential Real Estate
REAL ESTATE
realestate.com
VIDEOS SOCIAL NETWORKING MOBILE MESSAGING
JUWAI.COM
MICROBLOG
The #1 Chinese International Property Portal, with 90 million Chinese search for property each month
61%
DID YOU KNOW?
China has more internet users than any other country. High-net-worth Chinese say internet is their preferred source of information.
have an iphone
91%
are online every day
73% have an ipad
90 million Chinese search for property each month.
Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"
Juwai.com
WE ARE YOUR NORTH AMERICAN & GLOBAL LEADERS One More Reason Why We Are Home to Some of the Most Productive Sales Executives in the Valley with Higher Average Sales Price Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Neb. Its chairman and CEO is Warren Buffett, often referred to as the Oracle of Omaha and who, according to Time magazine’s 2012 ranking, is among the world’s most influential people. Warren Buffett became Chairman of Berkshire Hathaway in 1969. The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. In March 2000, Berkshire Hathaway became the majority owner of Berkshire Hathaway Energy Company. Berkshire Hathaway Energy Company acquired a majority interest in HomeServices of America in 1998. Berkshire Hathaway employs nearly 377,000 people and owns more than 55 companies, including GEICO, Fruit of the Loom, Dairy Oueen, Helzberg Diamonds, Benjamin Moore Paints, NetJets®, Burlington Northern, See’s Candies, Berkshire Hathaway Energy Company and HomeServices of America. Berkshire Hathaway HomeServices has a network of over 45,000 sales executives in 47 states and partnered with our relocation associates have moved thousands of family’s both in the US and around the globe. Our key relationships and contacts internationally allow us to provide a higher level of relocation service then any of our competitors. A level of expertise you would expect with a global name such as Berkshire Hathaway.
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE LIFESTYLE
TOUCHING HEARTS IMPROVING LIVES
THE CHARITABLE FOUNDATION
Agent Community Outreach
At Berkshire Hathaway HomeServices, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets.
2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.ÂŽ Equal Housing Opportunity. Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products or services is for informational purposes only.
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