KW Montgomery Recruiting Packet by Kelly Windham Betts

INTRODUCTION

THE EVOLUTION OF THE REAL ESTATE INDUSTRY

Traditional Companies

Keller Williams

100% Companies

• Associates are dependent on the company;

• Associates have an interdependent relationship with the company and a mutual interest in success;

• Associates are independent and have a landlord/tenant relationship with their company;

• Associates and brokers work as teams in achieving financial goals;

• Associate –focused environment with limited high-level support;

• Associates do not assume financial, legal or management responsibilities

• Associates assume all the financial, legal and management responsibilities

• Financial gain is directed primarily to the brokers and the company; • Associates have fewer opportunities for accumulating wealth

dependent

interdependent

independent

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ALC

The Keller Williams Difference

Culture

Education

Profit Share

Technology

ASSOCIATE LEADERSHIP COUNCIL The Associate Leadership Council (ALC) is comprised of agents in the top 20% of the Keller Williams Realty agent body in the Market Centers. The purpose of the ALC is to guarantee our associates a vehicle for giving direct input as to the operation of Keller Williams Realty. The ALC is actively involved in the leadership of the company, holding ownership and management accountable to live within the budget and participates in attaining the goals of the Market Center. The ALC acts as the Market Centerâ&#x20AC;&#x2122;s Board of Directors. They are the guardians of the culture. A covenant agreement of ALC responsibilities is entered into by all ALC members with their Market Center peers. ALC COMMITTEES Growth Committee Assist in the overall growth of the Market Center by working with the Team Leader in identifying and attracting other associates to the Market Center. Education/Career Development Committee Review all levels of training. Be the conduit to staff and advocate for needed training classes in the Market Center. Assist in implementation of training programs to improve the overall productivity of associates in the Market Center. Work with all other chairs to schedule a monthly calendar of events. Technology Committee Present at Team Meetings one new or interesting technology tip to help agents better succeed. Assist or conduct new agent training classes covering the basics of Web site setup, eEdge and Internet Lead Generation. Culture Committee Assist in raising funds for Keller Williams Realty associates in need. Coordinate with the local Special Events Coordinator to coordinate annual events in our local market. Present at each Team Meeting a cultural segment. Finance Committee Monitor and analyze income and expenses to improve overall profitability. Assist in the budgeting and forecasting process. Inform the ALC and all local associates on the financial performance of the Market Center. Engineer fun and creative ideas to promote agent involvement and help coordinate any advertising efforts to help promote the agents and the Market Center. COMMITTEE REGISTRATION FORM Serving on one of our committees is a wonderful way to get a feel for our office culture and create valuable relationships with fellow agents. NAME: COMMITTEE: The committee chair will contact you soon. Thank you!

ASSOCIATE LEADERSHIP COUNCIL

OPEN THE BOOKS, SHARE THE DECISION MAKING At Keller Williams Realty, our books are open to our associates. On a monthly basis, the market center financials are reviewed by our Associate Leadership Council (ALC).

There are NO Secrets

Budget Accountability

Business Accountability

Because we are all in business together and we share in the profits of our market center, you’ll be able to review the office financials whenever you like.

Our ALC takes an active role in the budgeting process and helps our leadership team in making decisions that affect the financials of the office.

Many of our associates participate in the office financial planning and learn principles they can apply to their own businesses.

“The ALC is the heartbeat of the market center – involved and invested in every decision that affects our agents.”

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JIMMIE ANN CAMPBELL, Operating Partner/Broker WILL FAULKNER, Team Leader

LEADERSHIP

BREN CALHOON, Productivity Coach

JIMMIE ANN CAMPBELL  Designations: Graduate Realtor Institute; Certified Residential Specialist; Certified New Home Specialist; Senior Real Estate Specialist; and e-Pro Designation  REALTOR® since 1976  2012 Alabama Association of Realtors State Realtor of the Year  President of the Alabama Association of Realtors in 2003  President of the Montgomery Area Association of Realtors in 1997  WCR Governor for Alabama in 1995 and WCR State President in 1994  Hall of Fame Member of National Association of Realtors ARPAC WILL FAULKNER  Designations: Senior Real Estate Specialist; GREEN Designation; and e-Pro Designation  REALTOR® since 2010  Team Leader/REALTOR®, Keller Williams Auburn/Opelika  Associate Broker/REALTOR®, Three Sixty Development+Sales+Management  President of the Alabama Association of Realtors in 2003  President of the Montgomery Area Association of Realtors in 1997  WCR Local President 2011-2012

BREN CALHOON  Designations: Graduate Realtor Institute; Certified Real Estate Brokerage Manager; Accredited Buyer Representative; and NAR Certified Mediator  REALTOR® since 1980  Alabama Real Estate Commission Certified Continuing Education Instructor  NAR Omega Tau Rho Medal of Service Recipient  WCR Leadership Training Graduate  WCR Jackson, Mississippi Chapter, 1988 Woman of the Year

ABOUT US

Mission To build careers worth having, businesses worth owning and lives worth living. Vision To be the real estate company of choice. Values God, family and then business.

The WI4C2TS Belief System

SHARED VISION Win-Win – or no deal Integrity – do the right thing Customers – always come first Commitment – in all things Communication – seek first to understand Creativity – ideas before results Teamwork – together everyone achieves more Trust – begins with honesty Success – results through people

“We believe that real estate is a local business, driven by individual agents and their presence within their communities.”

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EDUCATION: EVENTS

FAMILY REUNION Experience the most highly attended private real estate franchise event in the industry! This four-day companywide annual convention prepares you for mastering the current market with more than 100 breakout sessions taught by the best in the business.

www.familyreunion.kw.com

ÂŠ Copyright Keller WilliamsÂŽ Realty, Inc. 2015

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CULTURE IN ACTION

GIVING WHERE WE LIVE Inaugurated in 2009, RED Day (Renew, Energize and Donate) is Keller Williams Realty’s annual, company-wide day of community service. Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve.

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TRAINING & COACHING

THE WORLDWIDE LEADER

“All of our training and coaching is developed by studying and modeling the behaviors of our most successful leaders. And, because our top agents are continually learning from each other and improving on ideas, our training is constantly improving.”

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EDUCATION: KELLER WILLIAMS UNIVERSITY

CORNERSTONE COURSES

Ignite Ignite is packed with the skills and scripts to spark any real estate career. A great starting point for anyone looking to close at least 16 transactions a year.

Lead Generation 36:12:3

Win with Buyers Win with Sellers

Lead Generation 36:12:3 teaches you the disciplines and habits you need to close 36 transactions in 12 months by mastering 3 hours a day of lead generation.

These two courses teach you the scripts and tactics of top producers on the both sides of the transaction.

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GUEST ACCESS FOR KW INTRANET This is the link to the guest access for the Keller Williams Realty Intranet. The materials that can be viewed with this guest access is just a sampling of the training and resources that are available. Once the Web page is open, be sure to check out the videos under the tabs at the top of the page for Agents, Leaders, etc. GREAT INFORMATION! http://kwconnect.kw.com/connect/user/GetCourse.do?memberId=101

EDUCATION: KWCONNECT

ON-DEMAND LEARNING – AVAILABLE 24/7

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TECHNOLOGY

eEDGE – THE POWER TO PRODUCE

Your myKW control panel is home base for your business and has everything you need, right where you need it.

myLeads

Don’t let another lead get away. Lead response time is crucial, and with eEdge’s lead notification and automated follow-up systems, you ensure your response is immediate and meets consumer needs.

myContacts

Real estate is a contact sport and your business IS your database. eEdge provides a state-of-the-art, fully functioning mobile-optimized contact management system that allows you to track and tally each of your clients and all your communications with them.

myMarketing

Put an end to the marketing madness. With the eEdge contact management system, your marketing campaigns run like a well-oiled machine. From emails and postcards to listing presentations and phone scripts, eEdge offers a customizable library of material.

myTransactions

Efficient. Economical. Environmentally conscious. myTransactions makes you practically paperless and totally mobile all the way through closing. All the parties you choose to invite into the transaction can see the documents and the progress of the transaction – on YOUR branded website.

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TECHNOLOGY

YOUR TECHNOLOGY SUITE

Providing you with a complete LEAD CONVERSION to CLOSE system - myLeads - myContacts - myMarketing - myTransactions

Providing you with a complete LEAD GENERATION network - kw.com - kellerwilliams.ca - KW agent websites - KW market center websites - KWLS /listing syndication - Agent-branded mobile property search

eEdge was honored by industry trend-watchers at Inman News as the Most Innovative Web Service in the real estate industry in 2011!

KW Support, Email and Technology Training -

Online training Weekly webinars Mega Tech Camp Manuals and Tutorials support@kw.com support.kw.com

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TECHNOLOGY

MOBILE APP

We didn’t build one app, we built one for every single agent.

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REAL ESTATE COMPENSATION GROSS COMMISSION

$6,000

LESS 6% ROYALTY FEE

$360

COMPANY SPLIT 30% OF GROSS ASSOCIATE SPLIT 70% OF GROSS

($6,000 x 30%) ($6,000 x 70%)

$1,800 $3,840

But wait! It get’s better! THE COMPANY DOLLAR AT KW IS CAPPED! Once the 6% franchise fee paid to KWRI equals $3,000, no more franchise fee is paid for the remainder of the anniversary year. Once the company dollar on the commission to the office equals $20,000, no more company split is paid for the remainder of an anniversary year. What is your anniversary date? It’s the first day of the month AFTER you joined Keller Williams.

YOU ARE NOW CAPPED 100% COMMISSION FOR THE REMAINDER OF YOUR ANNIVERSARY YEAR!

START UP COSTS Pre-Licensing Course

$449.00 +

Post Licensing Course

$275.00 +

Must be completed within 6 months

The fee for these two courses is different from school to school and whether or not the course is taken in a live class room or online. ALABAMA REAL ESTATE COMMISSION FEES (AREC) Active License $235.00 ($150 License Fee, $25 Criminal Records Search Fee, $30 Research and Education Fee, $30 Recovery Fund Fee) Inactive License $205.00 (This does not include the $30 Recovery Fund Fee which will be paid when the license is activated) MONTGOMERY AREA ASSOCIATION OF REALTORS FEES (MAAR) Application fee (one time) $500.00 Annual dues $441.00 agent $541.00 broker

(This fee is prorated from January to January and includes local, state, and national dues)

MULTIPLE LISTING SERVICE OF THE MONTGOMERY AREA ASSOCIATION OF REALTORS (MLS) Annual dues $475.00 (This fee is prorated from July to July) Lockbox Key

(This fee is determined by the type of electronic key selected) ActiveKey One-Time Issuance Fee $70.00 ActiveKey Annual Fee $220.00 ActiveKey Insurance $25.00 (If the key is lost or stolen without insurance the cost is $250.00 to replace the key) eKey One-Time Issuance Fee eKey Professional Service monthly billing eKey Basic Service monthly billing

Lockbox

$60.00 to $100.00

KELLER WILLIAMS REALTY MONTHLY FEE STRUCTURE Tech Fee – KWRI required $10.00 eEdge Fee – KWRI required $15.00 List Hub $10.00 Errors and Omission Insurance $20.00 Workstation Rental $25.00 KW Application Fee (one time) $25.00 Annual KW Renewal Fee $25.00

$50.00 $24.15 $17.73

(A list of compatible devices can be found on www.supraekey.com)

WEALTH BUILDING & CULTURE We believe that how high we go as a company will be determined by how high we lift our people.

WEALTH BUILDING

THE POWER OF PASSIVE INCOME •The Keller Williams Realty wealth building models are designed to reward associates for building the company. •Wealth building is exponential. The Keller Williams Realty wealth building platform now includes growth share, a program in which overseas international franchisees reward associates who help the company grow across the globe, much like profit share. An associate can participate in both profit share and growth share. •These programs allow any Keller Williams Realty associate, affiliate broker or employee the opportunity to participate in the business they help generate without assuming any financial risks. •You are vested after three years, and your profit share and growth share can be passed on through generations by willing it to a designee.

Profit share and growth share dollars may vary — this is not an earnings claim.

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Keller Williams is built by agents, for agents. We’re a company that’s changing lives.

The next one could be yours …

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