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Lyme Bay Winery rebrands
Lyme Bay winery, has completely rebranded their still wine packaging to capture the essence of the wineries approach to winemaking. The new labels, designed in partnership with Amphora Design and headed by Neil Tully MW, carry subtle cues of quality with gentle embossing and spot varnish to lift the labels and reflect the quality that is inside the bottle.
Sales and marketing manager Paul Sullivan commented “Our old wine label design was taken from bespoke artwork created by Dina Campbell, a Scottish Artist representing the coastal influence of our location. As our sourcing approach has changed from being a regional, land-owning Devon winemaker, to a multi-regional sourcing company, we felt the need to rework the label design to deliver a consistent message around our sourcing and approach. This contemporary design also allows us to differentiate clearly between the different tiers of still wines we produce.”
White label classic wines – An introduction to English wine including the ever- popular Shoreline blend and Bacchus.
Winemakers Choice – A selection of still wines with coloured labels offering a premium collection of varietal wines tailored by our winemakers from the best fruit from the regions including Pinot Noir, Chardonnay, Bacchus Block and Pinot Noir Rosé.
Single Vineyard Selection – A classic black label and very limited volume wines. These wines are the best of the best chosen by the winemaker and growers where specific parcels are identified to create different expressions of the fruit, terroir and winemaking skills, showcasing the versatility and quality of English wines.
Head Winemaker and Managing Director James Lambert commented: “These labels will take Lyme Bay Winery to the next level in our goal of delivering some of the best still wines England and Wales has to offer.”