Brand Standards
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This is a guide to the basic elements that make up OneTouchPoint. Have a read, it will help you get to know us better. 04
Our Logo
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Do’s and Don’ts
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Our typefaces
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Our colors
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A final thought
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Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back. 01 Primary Logo This logo is to be used for all printed collateral including printed publications, advertising, billboards, posters, flyers and product packaging. This logo should also be used for all screen work, including websites, banners and presentations. 02 Secondary Horizontal Logo This logo is to be used in place of the primary logo when the space does not allow for a square logo format.
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Do’s and Don’ts. You wouldn’t wear one red sock and one orange sock. Take a moment to think about how you apply the OneTouchPoint logo. Here are some examples of what we think is appropriate and what’s not.
01 Space around the logo
03 Red alert!
Always leave the logo some space
Do not sit the logo on unattractive
to breathe. Use white, neutral or
colors, we like the rainbow, but not
our dark red back ground.
that much.
02 If the unavoidable happens...
04 Not cool
If it’s unavoidable to sit the
Do not use the negative logo on
OneTouchPoint logo on a color
backgrounds that are too light or
(we prefer OneTouchPoint Dark
cluttered.
red or white) or a photo, use the negative logo.
05 Not right Do not rotate the logo. 06 Not Outstanding Do not add embellishments like drop-shadows, embossing etc. to the logo.
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Our Typefaces. Print.
Adobe Caslon Pro
This font should be used for all OneTouchPoint headlines. Use Adobe Caslon Pro whenever possible.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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The Helvetica Neue Font Family Helvetica Neue Light should be used for all body type on all OneTouchPoint materials. Helvetica Neue Medium is a good choice for calling out important information in printed documents.
Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
Helvetica Neue Light
Helvetica Neue Medium
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Our Typefaces. Online.
Georgia Headlines (20-30px) HEX #FC9200
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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Arial
Arial Bold
Body Copy (12px)
Subheads (14p-16x)
HEX #636363
HEX #FC9200
Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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Our colors are what give us our personality. We’re bright, bold, colorful and confident. They’re simple, loud and clear.
These are our primary colors for text and headers.
Dark Red
Gold
Gray Text
CMYK 0/100/100/30
CMYK 0/43/100/0
CMYK 0/0/0/60
RGB 177/17/22
RGB 177/17/22
RGB 177/17/22
HEX #B80007
HEX #FC9200
HEX #636363
Pantone 1807 C
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Pantone 138 C
Pantone 424 C
These colors appear in the four arrows in our logo.
Red
Gold
Green
Periwinkle
CMYK 15/100/100/0
CMYK 0/43/100/0
CMYK 85/23/65/20
CMYK 50/25/0/60
RGB 210/35/42
RGB 249/160/27
RGB 0/124/102
RGB 125/167/217
HEX #F50002
HEX #FC9200
HEX #14A346
HEX #80BDFF
Pantone 1797 C
Pantone 138 C
Pantone 568 C
Pantone 745 C
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A final thought. If you’re ever in doubt, just refer back to this document. We don’t ask for much, just a little love an respect for our brand. We think it’s a pretty flexible system that allows for creativity, so give it your best shot. And make us proud.
A different view. The OneTouchPoint Brand Standards Guide can be found online. Please visit www.1touchpoint.com/Brand Standards
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