[ PORTFOLIO ] [ K E L S E Y RU BBE L K E ] G R A P H I C D E S I G N E R
[ PORTFOLIO ] [ K E L S E Y R U B B E L K E ] G R A PH IC DE S IG N E R
[ PROJEC TS ] [ L U K E ’ S E L E C T R I C ] B R A N DI N G [ S U N S W E E T A N N U A L R E P O R T ‘13] PR I N T [ WA L G R E E N S ] B R A N DI N G & PAC K AG I N G [ I N T O T H E A B Y S S ] PR I N T & PHO T O G R A PH Y [ A S I C S ] B R A N DI N G [ R O O T S M U S I C & F O O D F E S T I VA L ] B R A N DI N G [ T O M S ] PROMO T IO N A L PAC K AG I N G [ WA L K E R- M O F FAT ] B R A N DI N G [ B A R T E N U R A W I N E S ] PAC K AG I N G [ PA S T R Y WA N D S ] PAC K AG I N G [ M I S C E L L A N E O U S L O G O S ] B R A N DI N G
[ LUKE’S ELEC TRIC ] [ C AT E G O R Y ] B R A N DI N G [ B A C KG R O U N D ] L u k e ’s E l e c t r i c s t a r t e d w it h on e g u y b o r n a n d r a i s e d in rura l Nor t h Da kota. In t he la st severa l yea rs, N o r t h D a k o t a h a s h a d t o a d a p t on m a n y l e v e l s w it h t h e i n f lu x o f o u t- o f- s t a t e w o r k e r s a n d e m p l o y e r s d u e t o t h e d i s c o v e r y a n d d r i l l i n g o f oi l . N o r t h D a k o t a b e c a m e a hu g e e n e r g y s t a t e o v e r n i g ht . L u k e d e c i d e d t o s t a r t a b u s i n e s s w h e r e t h e h on e s t , n e i g h b o r l y s e r v i c e N o r t h D a k o t a h a s b e e n k n o w n f o r, w o u l d s t i l l b e g i v e n . Ho w e v e r, h e n e e d e d a v i s u a l l o o k a n d f e e l t h a t c o u l d c o m p e t e w it h t h e n e w o u t- o f- s t a t e c o m p e t it i on i n t h e a r e a . [ P R O J E C T D E TA I L S ] L u k e ’s E l e c t r i c ’s l o g o i s a c o m bi n a t i on o f b o t h t h e b u s i n e s s i n it i a l s a n d a n e n e r g y s y m b o l . T h e v i b r a nt t o u c h o f r e d i n t h e b o lt e m p h a s i z e s t h e e l e c t r i c a l ser vices t hat his business of fers.
[LE] 2
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
|
|
[TITLE] LUKE’S ELECTRIC
|
[LE] 3
[LE] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
|
|
[TITLE] LUKE’S ELECTRIC
|
[LE] 5
[ S U N S W E E T A N N U A L R E P O R T ‘ 13 ] [ C AT E G O R Y ] PR I N T [ F I R M ] MC L E A N DE S IG N [ D E S I G N E R ( S ) ] K E L S E Y RU B BE L K E [ ART DIREC TOR(S) ] I A N MC L E A N & J A N E W IG H T [ P R O J E C T D E TA I L S ] T h e i nt e nt i on w h i l e m a k i n g S u n s w e e t ’s A n nu a l R e p o r t f o r 2 013 w a s t o c r e a t e a t e m p l a t e t h a t c o u l d b e a d a p t e d a n d r e u s e d i n t h e y e a r s t o f o l l o w. Guidelines for head lines, subhead lines, pu llout quotes, body text, a nd ima ge usa ge were developed a n d i m p l e m e nt e d i nt o t h e a n nu a l r e p o r t .
[S] 2
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT
|
|
|
|
[FIRM] MCLEAN DESIGN
|
[ T I T L E ] S U N S W E E T A N N U A L R E P O R T ‘ 13
|
[S] 3
[S] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT
|
|
|
|
[FIRM] MCLEAN DESIGN
|
[ T I T L E ] S U N S W E E T A N N U A L R E P O R T ‘ 13
|
[S] 5
[S] 6
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT
|
|
|
|
[FIRM] MCLEAN DESIGN
|
[ T I T L E ] S U N S W E E T A N N U A L R E P O R T ‘ 13
|
[S] 7
[ WA L G R E E N S ] [C AT E G O R Y ] B R A N DI N G & PAC K AG I N G [ S T U D E N T W O R K ] PAC K AG E DE S IG N 4
[ P R O J E C T D E TA I L S ] T h i s c o l l a b o r a t i v e p r oj e c t l a s t e d f o r f i f t e e n w e e k s . I, Kelsey Rubbelke, wa s t he group coordinator
[ D E S I G N E R ( S ) ] K E L S E Y RU B BE L K E ,
a n d l e a d e r t h r o u g h o u t t h i s p r oj e c t . F o r t h i s p r oj e c t ,
E R I S . N A K A M U R A , M I K E GU I T E R R E Z
o u r g r o u p d e c i d e d t o f o c u s on t w o i d e a s : b e i n g g r e e n a n d “E s s e nt i a l s f o r L i f e ” (w h i c h b e c a m e o u r
[ D E PA R T M E N T ] G RO C E R Y [USP] K now exactly what i n g r e d i e nt s a r e i n t h e f o o d s you choose to eat. [ D E PA R T M E N T ] PE R S O N A L C A R E [ U S P ] Fe m a l e p e r s on a l c a r e t a g l i n e “E s s e nt i a l s f o r L i f e .”
f o r a t Wa l g r e e n s . T h i s i s t h e t h o u g ht p r o c e s s t h a t l e d u s t o o u r
t o e m p h a s i z e t h e e s s e nt i a l p r o d u c t s a n d s e r v i c e s c on s u m e r s l o o k
it e m s t h a t t a k e “a l l -n a t u r a l ” t o t he next level of your life. [ D E PA R T M E N T ] H A R DWA R E [ U S P ] “ To o l s f o r O d d Jo b s” w o r k f o r l i f e ’s l it t l e f i x e s , e v e n if you a re not a ha ndyma n.
PH A R M AC E U T IC A L [ U S P ] T h e i nt e g r a t i on o f E a s t e r n m e d i c i n e i nt o We s t e r n p h a r m a c i e s . [ D E PA R T M E N T ] PRODU C T I V I T Y sold under t he store label a s well.
c ont a i n p r o d u c t s o f v a r i o u s c a t e g o r i e s t h a t m a y o r m a y n o t b e
I n o r d e r t o m a k e Wa l g r e e n s i nt o a d e s t i n a t i on s t o r e , t h e g o a l w a s
t a g l i n e f o r Wa l g r e e n s ) .
[ D E PA R T M E N T ]
t h r e e a d d it i on a l p r i v a t e l a b e l s f o r Wa l g r e e n s . T h e s e l a b e l s
I n a d d it i on t o c r e a t i n g a n e n d o r s e d s t o r e l a b e l , w e a l s o d e v e l o p e d
[ P R O J E C T D E TA I L S ] [ P R O J E C T D E TA I L S ]
[ P R I VAT E L A B E L ]
[ STORE LABEL ]
[ I N S T R U C T O R ] M IC H A E L O S B OR N E
[ U S P ] C l e a n i n g s o lu t i on s w it h t h e p o w e r o f “ B a l l s a n d G u t s” t o g e t t h e j o b d on e . [ D E PA R T M E N T ] TA I L G AT I N G [ U S P ] E s s e nt i a l s f o r t h e bi g g a m e w h e t h e r y o u’r e a t t h e f ield or watching at home.
[ WA L G R E E N S — E L E M E N T S ] [ D E PA R T M E N T ] G RO C E R Y [ P R O J E C T D E TA I L S ] O u r Wa l g r e e n s’ e n d o r s e d b r a n d i s E l e m e nt s ; t h e f i r s t c a t e g o r y u n d e r t h e E l e m e nt s b r a n d i s g r o c e r y. F o r t h e g r o c e r y s e c t i on o f E l e m e nt s , w e w a nt e d to empha size customers k nowing exact ly what is i n t h e f o o d t h e y a r e b u y i n g a n d c on s u m i n g . I n o r d e r t o h e l p c on s u m e r s d o t h i s , w e s h o w c a s e d a n i n g r e d i e nt i n t h e p r o d u c t o r t h e p r o d u c t it s e l f t h r o u g h t h e u s a g e o f i c on s o r d i c u t s i n t h e d e s i g n of t he pack a ging.
[W] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 5
[W] 6
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 7
[W] 8
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 9
[ W ] 10
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 11
|
|
|
|
[ WA L G R E E N S — E L E M E N T S ] [ D E PA R T M E N T ] PE R S O N A L C A R E [ P R O J E C T D E TA I L S ] F o r t h e p e r s on a l c a r e s e c t i on o f E l e m e nt s , o u r t a r g e t a u d i e n c e w a s w o m e n i n t h e i r e a r l y t w e nt i e s t o e a r l y f o r t i e s . We d e s i r e d t o k e e p a l l -n a t u r a l i n g r e d i e nt s i n t h i s l i n e , ju s t a s w e d i d f o r t h e g r o c e r y l i n e . T h e c ont i nu e d u s e o f i c on s t h r o u g h t h i s l i n e o f p r o d u c t s h e l p s t h i s s e c t i on o f E l e m e nt s r e l a t e t o t h e g r o c e r y s e c t i on . T h e u s e o f o r g a n i c s h a p e d b o t t l e s c r e a t e s a unique shelf presence.
[ W ] 16
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 17
[ W ] 18
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 19
[ WA L G R E E N S — E L E M E N T S ] [ D E PA R T M E N T ] H A R DWA R E [ P R O J E C T D E TA I L S ] We d e s c r i b e d o u r Wa l g r e e n s’ e n d o r s e d s t o r e b r a n d E l e m e nt s t o o l s e c t i on a s hu m o r o u s , a bit q u i r k y, but still dependable. Na mes were designated for e a c h it e m s u c h a s : “ W i d g e t ” f o r a f l a s h l i g ht . I n c on s i d e r a t i on o f o u r o v e r a l l e c o -f r i e n d l y g o a l f o r Wa l g r e e n s , w e d e v e l o p e d m i n i m a l p a c k a g i n g f o r t h e s e it e m s . T h i s w a s a c c o m p l i s h e d u s i n g r e c y c l e d c a r d b o a r d a n d l it t l e t o n o a d h e s i v e s i n t he constr uction.
[W] 22
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 23
[W] 26
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 27
[W] 28
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 29
[ WA L G R E E N S — V I TA L I T Y ] [ D E PA R T M E N T ] PH A R M AC E U T IC A L [ P R O J E C T D E TA I L S ] Wa l g r e e n s’ p h a r m a c y i s on e o f t h e l on g e s t s t a n d i n g i n t h e n a t i on . It i s p r i d e d on it s i n n o v a t i on a n d t e c h n o l o g i c a l a d v a n c e s . We w a nt e d t o b r i n g a l l n a t u r a l n e s s i nt o t h e s e p r o d u c t s w h i l e s t i l l k e e pi n g Wa l g r e e n s’ h e r it a g e . A f t e r r e s e a r c h i n g , o u r g r o u p d e c i d e d t o i nt e g r a t e t h e c h a r a c t e r i s t i c s o f E a s t e r n m e d i c i n e i nt o Wa l g r e e n s’ p h a r m a c e u t i c a l p r o d u c t s . T h i s f o c u s e s m o r e on a l l -n a t u r a l r e m e d i e s a n d l e s s on h a r s h c h e m i c a l s .
[W] 34
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 35
[W] 36
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 37
[ WA L G R E E N S — M O X I E ] [ D E PA R T M E N T ] PRODU C T I V I T Y [ P R O J E C T D E TA I L S ] M ox i e i s a p r i v a t e l a b e l o u r g r o u p d e v e l o p e d f o r Wa l g r e e n s . T h e w o r d “M ox i e ” l it e r a l l y m e a n s “g u t s a n d b a l l s .” We f o u n d t h i s m e a n i n g t o b e p e r f e c t f o r Wa l g r e e n s’ l i n e o f p r o d u c t i v it y it e m s . C on s u m e r s l o o k f o r t h e s e it e m s t o b e t o u g h a n d r e l i a b l e . We e m p h a s i z e d t h e “ X ” i n M ox i e t o r e it e r a t e t h a t ” X ” m a r k s t h e s p a r k l i n g c l e a n s p o t t hat you will get from using t hese products.
[W] 40
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 41
[W] 42
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 43
[W] 44
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 45
[ WA L G R E E N S — P R E G A M E ] [ D E PA R T M E N T ] TA I L G AT I N G [ P R O J E C T D E TA I L S ] O u r g r o u p d i s c o v e r e d Wa l g r e e n s c a n b e f o u n d n e a r m a n y r e c r e a t i on a l , h i g h s c h o o l , c o l l e g i a t e , a n d p r o f e s s i on a l s p o r t i n g e v e nt s . Wa l g r e e n s i s a “g o - t o” p l a c e t o s t o p a t b e f o r e , d u r i n g , o r a f t e r a bi g g a m e . We d e c i d e d t o c r e a t e o u r f i n a l l i n e o f p r o d u c t s specif ic a lly gea red towa rds t his unique customer t y p e , t h e s p o r t s f a n s . P r e g a m e , “ R e d C u p S t y l e ,” w a s t h e r e s u lt o f t h e e x p l o r a t i on a n d e x e c u t i on o f t his private label.
[W] 48
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 49
[W] 52
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 53
[W] 54
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 55
[W] 56
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 57
[ WG] 58 |
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[W] 59
[W] 60
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] BR A NDING & PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 4
|
[ I NS T RUC TOR] MICH A EL OSBORNE
|
[ T IT L E ] WALGREENS
|
[ W ] 61
[ INTO THE ABYSS ] [ C AT E G O R Y ] PR I N T & PHO T O G R A PH Y [ S T U D E N T W O R K ] T Y P O G R A PH Y 4 [ INSTRUCTOR ] A R IEL GR EY [ P R O J E C T D E TA I L S ] T h e o bj e c t i v e s f o r t h i s p r oj e c t w e r e t o c h o o s e a t y p e f a c e a n d c r e a t e p r o m o t i on a l m a t e r i a l f o r it . I pi c k e d t h e t y p e f a c e R e q u i e m . I c r e a t e d m y p r o m o t i on a l m a t e r i a l s a r o u n d a n i d e a b a s e d i n p s y c h o l o g y f r o m Ju n g a r i a n t h e o r y k n o w n a s : “ T h e He r o’s Jo u r n e y.” A l l t h e p h o t o g r a p h y u s e d i n t h e p r o m o t i on a l m a t e r i a l s (w it h t h e e x c e p t i on a single ima ge) were photographed by myself. T h e p h o t o g r a p h s d e pi c t a r e a l l i f e s c e n a r i o o f t h e t h e o r y. I t it l e d t h i s p r oj e c t “ I nt o t h e A b y s s .”
[IA] 2
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT & PHOTOGR APH Y
|
|
|
[ST UDENT WOR K ] T YPOGR APHY 4
|
[ I NS T RUC TOR] A RIEL GRE Y
|
[TITLE] INTO THE ABYSS
|
[IA] 3
[IA] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT & PHOTOGR APH Y
|
|
|
[ST UDENT WOR K ] T YPOGR APHY 4
|
[ I NS T RUC TOR] A RIEL GRE Y
|
[TITLE] INTO THE ABYSS
|
[IA] 5
[IA] 6
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT & PHOTOGR APH Y
|
|
|
[ST UDENT WOR K ] T YPOGR APHY 4
|
[ I NS T RUC TOR] A RIEL GRE Y
|
[TITLE] INTO THE ABYSS
|
[IA] 7
[IA] 8
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT & PHOTOGR APH Y
|
|
|
[ST UDENT WOR K ] T YPOGR APHY 4
|
[ I NS T RUC TOR] A RIEL GRE Y
|
[TITLE] INTO THE ABYSS
|
[IA] 9
[ I A ] 10 |
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] PRINT & PHOTOGR APH Y
|
|
|
[ST UDENT WOR K ] T YPOGR APHY 4
|
[ I NS T RUC TOR] A RIEL GRE Y
|
[TITLE] INTO THE ABYSS
| [ I A ] 11
[ ASICS ] [ C AT E G O R Y ] B R A N DI N G [ S T U D E N T W O R K ] I DE N T I T Y 2 [ I N S T R U C T O R ] T ODD H E D G PE T H [ P R O J E C T D E TA I L S ] I sta rted by creating a new ma rk t hat wou ld match t h e s u p e r i o r d e s i g n a n d h e r it a g e o f t h e A s i c s s h o e . I r e e m p h a s i z e d t h e c o m p a n y ’s g o a l t o b e c o m e t h e nu m b e r on e b r a n d f o r s p o r t s e nt hu s i a s t s i n t h e w o r l d . To d o t h i s , I c r e a t e d n o t on l y a n e w l o g o f o r t h e b r a n d , b u t s u p p o r t i v e s e c on d a r y e l e m e nt s f o r a n o v e r a l l u n i f i e d d e s i g n a c r o s s a l l m e d iu m s .
[A] 2
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] IDENTIT Y 2
|
[ I NS T RUC TOR] TODD HEDGPE T H
|
[TITLE] ASICS
|
[A] 3
[A] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] IDENTIT Y 2
|
[ I NS T RUC TOR] TODD HEDGPE T H
|
[TITLE] ASICS
|
[A] 5
[A] 6
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] IDENTIT Y 2
|
[ I NS T RUC TOR] TODD HEDGPE T H
|
[TITLE] ASICS
|
[A] 7
[A] 8
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] IDENTIT Y 2
|
[ I NS T RUC TOR] TODD HEDGPE T H
|
[TITLE] ASICS
|
[A] 9
[ A ] 10
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] IDENTIT Y 2
|
[ I NS T RUC TOR] TODD HEDGPE T H
|
[TITLE] ASICS
|
[ A ] 11
[ A ] 12
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] IDENTIT Y 2
|
[ I NS T RUC TOR] TODD HEDGPE T H
|
[TITLE] ASICS
|
[ A ] 13
[ R O O T S M U S I C & F O O D F E S T I VA L ] [ C AT E G O R Y ] B R A N DI N G [ S T U D E N T W O R K ] PR I N T 2 [ I N S T R U C T O R ] T ROY A L DE R S [ P R O J E C T D E TA I L S ] T h e o bj e c t i v e s f o r t h i s p r oj e c t w e r e t o c h o o s e a b a n d a n d t h e n c r e a t e a f e s t i v a l w it h a c a u s e . I c h o s e t h e Z a c B r o w n B a n d . T h i s b a n d h a s m a n y d i f f e r e nt t i e s t o f o o d . T h e y h a v e a p a r t n e r s h ip w it h R u s t y, a c h e f t h a t t r a v e l s w it h t h e b a n d f o r “E a t & G r e e t s .” Z a c B r o w n , t h e b a n d ’s l e a d s i n g e r, a l s o h e l p e d p a r t n e r l o c a l f a r m e r s w it h a s u m m e r c a m p f o r k i d s , Ca mp Sout hern Ground, for t heir produce. The festiva l I created, Roots, beca me a Zac Brown a nd f r i e n d s f e s t i v a l m e a nt t o r a i s e f u n d s a n d a w a r e n e s s for loca l fa rmers.
[RF] 2
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] PRINT 2
|
[ I NS T RUC TOR] T ROY A L DERS
|
[ T I T L E ] R O O T S M US I C & FO O D F E S T I VA L
|
[RF] 3
[RF] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] PRINT 2
|
[ I NS T RUC TOR] T ROY A L DERS
|
[ T I T L E ] R O O T S M US I C & FO O D F E S T I VA L
|
[RF] 5
[RF] 6
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
[ST UDENT WOR K ] PRINT 2
|
[ I NS T RUC TOR] T ROY A L DERS
|
[ T I T L E ] R O O T S M US I C & FO O D F E S T I VA L
|
[RF] 7
[ TOMS ] [ C AT E G O R Y ] PROMO T IO N A L PAC K AG I N G [ S T U D E N T W O R K ] PAC K AG E DE S IG N 2 [ I N S T R U C T O R ] PAU L K A J I WA DA [ P R O J E C T D E TA I L S ] We w e r e a s k e d t o pi c k a n y s h o e b r a n d a n d c r e a t e a n e n v i r on m e nt a l l y f r i e n d l y d e s i g n f o r p r o m o t i on a l p a c k a g i n g t o b e s e nt t o v a r i o u s c e l e b r it i e s . I c h o s e To m s a s m y s h o e b r a n d . To m s i s a l r e a d y k n o w n t o b e hu m a n it a r i a n a n d s u p p o r t i v e t o w a r d s e f f o r t s h e l pi n g b o t h p e o p l e a n d t h e p l a n e t . I r e i n v e nt e d To m s s h o e p a c k a g i n g b y r e p u r p o s i n g t he materia ls being used in t he ma k ing of t he shoes t h e m s e l v e s . P u s h i n g t h i s i d e a f u r t h e r... W h a t i f t here wa s a way to ta ke t he old shoes, clea n t he fabric s, a nd reuse t he materia ls to build pack a ging for new shoes. Cou ld we rec ycle fabric t he way w e r e c y l e p a p e r ? T h i s i d e a i s n’t p o s s i b l e y e t , b u t t h i s p r oj e c t w a s a l l a b o u t t h i n k i n g b e y on d o u r c u r r e nt c a p a bi l it i e s . Ev e n w it h o u t u s i n g r e c y c l e d f a b r i c , t h e i n n e r f a b r i c b ox i s r e u s a b l e . It c a n b e r e p u r p o s e d o v e r a n d o v e r a g a i n b y t h e c on s u m e r.
[T] 2
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] PROMOTION A L PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 2
|
[ I NS T RUC TOR] PAUL K A JI WA DA
|
[TITLE] TOMS
|
[T] 3
[T] 4
|
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] PROMOTION A L PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 2
|
[ I NS T RUC TOR] PAUL K A JI WA DA
|
[TITLE] TOMS
|
[T] 5
[ WA L K E R - M O F FAT ] [ C AT E G O R Y ] B R A N DI N G [ F I R M ] MC L E A N DE S IG N [ D E S I G N E R ( S ) ] K E L S E Y RU B BE L K E [ A R T D I R E C T O R ( S ) ] I A N MC L E A N [ B A C KG R O U N D ] We n d y Wa l k e r- M o f f a t i s a h i g h e r e d u c a t i on a l c on s u lt a nt t h a t h a s b e e n s e r v i n g t h e B a y A r e a f o r s e v e r a l y e a r s . He r c o m p a n y ’s g o a l i s t o h e l p s t u d e nt s f i n d , p r e p a r e , a n d b e a c c e p t e d i nt o h i g h e r e d u c a t i o n a l i n s t it u t i o n s . [ P R O J E C T D E TA I L S ] We n d y Wa l k e r- M o f f a t c a m e t o M c L e a n D e s i g n look ing for a new ima ge under which to launch h e r b u s i n e s s a t h e r n e w l o c a t i on . Un d e r t h e a r t d i r e c t i on o f I a n M c L e a n w h i l e w o r k i n g a t M c L e a n D e s i g n , I c r e a t e d Wa l k e r- M o f f a t ’s n e w b r a n d i n g , a s w e l l a s s e v e r a l a d d it i on a l pi e c e s ( s t a t i on e r y, d i g it a l n e w s l e t t e r d e s i g n , e c t ) .
[WM] 2 |
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
|
[FIRM] MCLEAN DESIGN
|
[ T I T L E ] WA L K E R- M O F FAT
| [WM] 3
[WM] 4 |
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[C AT EGORY ] BR ANDING
|
|
|
|
[FIRM] MCLEAN DESIGN
|
[ T I T L E ] WA L K E R- M O F FAT
| [WM] 5
[ BARTENURA WINES ] [ C AT E G O R Y ] PAC K AG I N G [ S T U D E N T W O R K ] PAC K AG E DE S IG N 3 [ I N S T R U C T O R ] C H R I S T I N E G E ORG E [ P R O J E C T D E TA I L S ] T h e o bj e c t i v e s f o r t h i s p r oj e c t w e r e t o c h o o s e a n a lcoholic bevera ge a nd create t he pack a ging for it . W h e n s e l e c t i n g a w i n e , w e w e r e a s k e d t o c r e a t e t w o r e g u l a r v a r i e t a l s a n d on e s p e c i a lt y w it h a c a s e . I c h o s e B a r t e nu r a w i n e s . Fi r s t , I e l i m i n a t e d t h e i r c u r r e nt u s a g e o f nu m e r o u s l o g o s a c r o s s a l l o f t h e i r w i n e s a n d c r e a t e d a s i n g l e l o g o t o u s e on a l l v a r i e t a l s . To g i v e a n i n d i v i d u a l p r e s e n c e t o e a c h va rieta l, I created severa l patterns to disting uish on e f r o m a n o t h e r. L a s t l y, I c h o s e t o k e e p t h e i c on i c b lu e b o t t l e a s t h e i r s p e c i a lt y w i n e .
[BW] 2 |
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 3
|
[ I NS T RUC TOR] CHRIS T INE GEORGE
|
[TITLE] BARTENURA WINES
|
[BW] 3
[BW] 4 |
[ K E L SE Y RU BBE L K E ] GR A PHIC DE SIGNER
|
[ C AT EGORY ] PACK AGING
|
|
|
[ ST U DEN T WOR K ] PACK AGE DE SIGN 3
|
[ I NS T RUC TOR] CHRIS T INE GEORGE
|
[TITLE] BARTENURA WINES
|
[BW] 5
[ MISCELL ANEOUS LOGOS ] [ C AT E G O R Y ] B R A N DI N G [ D E TA I L S ] I h a v e c r e a t e d nu m e r o u s l o g o s . S o m e s h o w n h e r e were not showca sed t hroughout t he previous pa ges. S o m e w e r e d e v e l o p e d a s s t u d e nt p r oj e c t s a n d o t h e r s w e r e d e v e l o p e d f o r b u s i n e s s c l i e nt s .
[ COLOPHON ] [G R A P H I C D E S I G N E R ] K E L S E Y RU B BE L K E [ E M A I L ] K E L S E Y RU BBE L K E @ G M A I L .C OM [ W E B ] K E L S E Y RU BBE L K E .C OM [ PA P E R ] MOA B E N T R A DA 19 0 G S M [ T Y P E FA C E ( S ) ] DI N N E X T PRO, A D OBE G A R A MON D [ ALL RIGHTS RESERVED] NO PA RT OF T H I S PU BL IC AT ION M AY BE S OL D OR R E PRODU C E D W I T HOU T C O N S E N T F ROM K E L S E Y RU B BE L K E .