K E L SI MOON E Y
RED BULLWEEKLY MASTHEAD DESIGN | PUBLICATION DESIGN The Red BullWeekly is an international active style magazine that thrives on an unrivaled world of action, events, inspirational people, and breathtaking stories from Red Bull’s global playground. It highlights those who don’t play by the rules, those who push the limits and those who have a strong passion for adventure. This hypothetical magazine comes from Red Bull’s, The Red Bulletin. It contains a creative new masthead, a content page, and two alternative featured articles. I wanted it’s design to look clean and professional, yet mimic Red Bull’s passion for pushing the limits and breaking the rules.
RED
BULLWEEKLY BULLWEEKLY RED
RED RED
BULLWEEKLY BULLWEEKLY
Masthead Development
RED
BULLWEEKLY CARVING NEW LINES OF ADVENTURE WITH
CHRIS SHARMA ON THE ROAD WITH AFRICA’S RAUCOUS MUSIC FESTIVAL
HUMAN PERFORMANCE
ALL IN
BEHIND THE SCENES OF AIR RACING WITH
KIRBY CHAMBLISS Cover | Kirby Chambliss Spread
JUMP HIGHER AND RUN FASTER
Pete McLeod Spread | Cover
RED
BULLWEEKCARVING NEW LINES OF ADVENTURE WITH
CHRIS SHARMA ON THE ROAD WITH AFRICA’S RAUCOUS MUSIC FESTIVAL
HUMAN PERFORMANCE JUMP HIGHER AND RUN FASTER
ALL IN
BEHIND THE SCENES OF AIR RACING WITH
PETE MCLEOD
ORGANIC KNEAD LOGO DESIGN | BRANDING | IDENTITY Organic Knead intends to produce kitchen bakeware tools that are visually unique and eco-friendly. These tools are made with wood from reclaimed trees, promoting an environmentally friendly lifestyle. Organic Knead’s mission is to respect the limits of earth by offering tools that impact the world in a positive and eco-friendly way. This imagined company hopes to inspire and involve consumers to become involved and passionate about eco-friendly product use. This identity includes a new logo, product design and packaging, promotional ads, a product brochure and point-of-purchase posters.
Products | Product Packaging
bread SERVING
bread
BOARD
SERVING BOARD soft, smooth finish continues to darken grain will richen H: 9.5” W: 7.5”
organic
knead
Our bread SERVING BOARD is made with wood from a reclaimed trees, promoting a healthier and environmentally friendly lifestyle.
HAND WASH ONLY.
flour + sugar SCOOP
flour + sugar
SCOOP
fine
ROLLING PIN
organic
knead
hand crafted soft, smooth finish detailed grain work unique shape fine
ROLLING PIN hand turned soft, smooth finish strong, non bend diameter: 2.5”
HAND WASH ONLY.
Our fine ROLLING PIN is made with wood from a reclaimed trees, promoting a healthier and environmentally friendly lifestyle.
Our flour + sugar SCOOP is made with wood from a reclaimed trees, promoting a healthier and environmentally friendly lifestyle.
organic
knead HAND WASH ONLY.
ORGANIC KNEAD
WE PROMISE
We intend to produce kitchen bakeware tools that are visually unique and eco-friendly. Our kitchen bakeware tools are made with wood from reclaimed trees, promoting an environmentally friendly lifestyle. We believe in the use of reclaimed trees.
At Organic Knead we stand behind the quality of our products, offering 100% satisfaction. We offer the best price to our customers, unlike any other organic product company. We promise to continually promote an environmentally friendly lifestyle.
OUR MISSION
QUALITY CHARACTERISTICS
We plan to respect the limits of earth by offering tools for sustainable living by producing products that impact the world in a respectful and positive way.
Organic Knead’s bakeware tools are “green.” Made with wood from reclaimed trees. We offer the best prices to our customers. We are providing sustainable living.
fine
ROLLING PIN hand turned soft, smooth finish strong, non bend diameter: 2.5”
flour + sugar
SCOOP
SUSTAINABLE LIVING
hand crafted soft, smooth finish detailed grain work unique shape
SMALL CHANGE, HUGE IMPACT
Providing sustainable living one kitchen bakeware tool at a time.
It will be necessary that our buyers are passionate about products with a purpose, as well as those who are willing to take action. Our buyers will need to have some small, or large, desire and inspiration to continue using wood from reclaimed trees and turn their attention toward using products that provide sustainable living. Our buyers should be aware that by transforming their kitchen bakeware tools to our brand, their world will change as they know it, in a positive way.
bread
SERVING BOARD soft, smooth finish continues to darken grain will richen h: 9.5” w: 7.5”
All of our kitchen bakeware tools are made with wood from reclaimed trees, promoting a healthier and environmentally friendly lifestyle.
organic
knead All of our kitchen bakeware tools are made with wood from reclaimed trees, promoting a healthier and environmentally friendly lifestyle.
NABLE OUR VISION We aim to inspire sustainable living in hopes that all of our users will become personally involved and passionate about the use of eco-friendly products, through the use of our organic kitchen bakeware tools. Our products are made with respect to our earth’s limits and it’s people. The main material we used to create our kitchen bakeware products is wood from reclaimed trees, once again we are promoting an environmentally friendly lifestyle. We want our kitchen bakeware tools to advocate a fresh, green, nature and earthen driven style of living.
Product Brochure
BE A KEEPER OF THE FUTURE We inspire sustainable living. We are brightening the earth and it’s people. We are keepers of the future. We believe in the potential of our consumers. We are inventors of eco-friendly products. We believe in the use of reclaimed trees. We KNEAD you to preserve the world’s natural beauty.
Organic Knead 1267 Treebend Road Sacramento, CA
www.organicknead.com
organic
knead
BELIEVE IN THE USE OF
RECLAIMED TREES OUR KITCHEN TOOLS ARE
MADE FROM RECLAIMED TREES.
organic
organic
knead
knead
INSPIRE fine
ROLLING PIN hand turned soft, smooth finish strong, non bend diameter: 2.5”
SUSTAINABLE LIVING OUR KITCHEN TOOLS ARE
BE A
KEEPER OF THE FUTURE OUR KITCHEN TOOLS ARE
MADE FROM RECLAIMED TREES.
MADE FROM RECLAIMED TREES.
bread
SERVING BOARD soft, smooth finish continues to darken grain will richen H: 9.5” W: 7.5”
flour + sugar
SCOOP
hand crafted soft, smooth finish detailed grain work unique shape
Promotional Ads | Point-of-Purchase Posters
organic
knead
organic
knead
our + sugar
SCOOP
Made with wood from reclaimed trees, promoting an environmentally friendly lifestyle.
organic
knead bread
SERVING BOARD Made with wood from reclaimed trees, promoting an environmentally friendly lifestyle.
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ROLLING PIN Made with wood from reclaimed trees, promoting an environmentally friendly lifestyle.
#BESTSPOTSINOGDEN LOGO DESIGN | RESEARCH DESIGN | INTERACTIVE PDF #BESTSPOTSINOGDEN was a research study conducted to investigate the connection in Ogden’s community. A hashtag was created to reflect on the best spots participants found throughout the city. This study is a reminder that we are all significantly connected to this city and it’s “best spots.” This interactive PDF was designed with the Instagram users in mind. Viewers are welcome to interact with the PDF as if it were displayed on Instagram, by being able to finger over the small photos and watch them come to life on the big screen of the Iphone.
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Logo Development | Contents | Background | Purpose
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#BESTSPOTSINOGDEN 2h
TABLE OF CONTENTS Cancel
bestspotsinogden Hashtags
Users
#BACKGROUND #PURPOSE #METHOD #FINDINGS
#BESTSPOTSINOGDEN | Kelsi Mooney
#PURPOSE
#BACKGROUND 3h Found inside the Instagram app, the #hashtag is one of the most powerful tools around. Hashtags instantly link individual posts to a group of posts about the same topic. This research study will investigate the outcome of the use of the common hashtag #bestspotsinogden. The idea is to get Instagram users to post photos of where they think the best spots in Ogden are.
#hashtagbasics Use the #hashtag symbol (#) before a relevant keyword or phrase to categorize photos and help them easily show up in an Instagram search.
#Hashtags can occur ANYWHERE in the caption portion of an Instagram post – at the beginning, middle or end.
Choose a #hashtag that is easy and catchy; complicated #hashtags often don’t work as intended.
The purpose of this research study is to find the BEST SPOTS IN OGDEN, as seen through pictures posted to Instagram. This research study will involve any Instagram user that is willing to participate in the study by posting photos of what they think are the best spots in Ogden and then tagging those photos with the hashtag #bestspotsinogden. This hashtag can signify restaurants, stores, trails, etc. The hashtag is narrowed down enough to get similar responses but is also open enough to allow for a number of different responses and locations.
4h
Ogden, UT
#METHOD
#METHOD 5h The Instagram app will be the main tool used for this study, as well as the hashtag that has been chosen. By the end of this study, there should be enough responses to map out these photos. This will be done by using the Instagram photos found under the common hashtag #bestspotsinogden to group together multiples of the same response.
6h
The data collected will be all of the photos taken that have been hashtagged as the #bestspotsinogden. Data may be presented from the user via cell phone (using the app) or computer (using the website).
#instafacts 64% of Instagramers are women, 36% men. 73% of Instagramers are between 15 and 35 years old.
On Instagram 53% of posts have at least one hashtag. 20% have more than 6 hashtags.
76% of Instagramers declare that receiving likes encourages them to publish more.
#METHOD Promotional Instagram posts were created and displayed on various Instagram user accounts promoting users to use the hashtag #bestspotsinogden. A few of Ogden’s most popular Instagramers were asked to post some of these promotional ads asking their followers to use the common hashtag. Small cards were also handed out in various places, left on bulletin boards, as well as left on car windshields promoting the same thing.
FINDINGS:
#FINDINGS 7h This research study is based off of the 99 total posts under the common hashtag: #bestspotsinogden as of the day the research concluded. Each individual post has been included in the final results. Within the 99 posts, there were 25 different locations that were tagged as the #bestspotsinogden. Out of the 25 locations, theTOP 5 best spots in Ogden will be highlighted. You can see how many times we found each location posted as the best spot in Ogden by the number of displayed.
Method | Findings
RED BULL ALL SNOW LOGO DESIGN | EVENT POSTERS | MOBILE APP Red Bull thrives on an unrivaled world of action, events, inspirational people, and breathtaking stories from our world’s global playground. This project highlights three Red Bull ski events, with newly designed event logos and event posters. In addition, Red Bull’s All Snow App, allows fans and viewers to become quickly informed of current and upcoming events occurring in the ski world of Red Bull. Each application was designed to mimic the fun, freestyle aspect in each of Red Bull’s ski events.
Logo Development
Logo Development | Event Posters
Mobile App
BLUE BEARD BREWERY LOGO DESIGN | BRANDING | WEB DESIGN Blue Beard Brewery is a locally-owned business in Ogden, Utah with a strong passion and enthusiasm for creating great brews. They have a unique style and vibe that makes this local brewery the best in town. Their focus is to create an atmosphere that reflects the active lifestyle of all the Ogden locals. The logo was designed to mimic the homemade quality of the brewery within it’s locality and it’s home crafted brews. An infinite scroll website was created in hopes to make this brewery the most accessible to those in search for a great local brewery. The main goal is to create a local feeling environment for the people of Ogden and it’s visitors, while creating unique and delicious brews.
Logo | Product Packaging
Brewery Signage | Website
ADVENTURE STARTS HERE WEB DESIGN | PUBLICATION DESIGN | TRAVEL PROMOTION Explore Ogden is a travel agency found in the adventurous city of Ogden, Utah. This agency strives to immerse it’s city and it’s visitors into the amazing atmosphere of the Ogden area by providing guided excursion packages, equipped with local guides. This design highlights one of the many adventures provided by Explore Ogden, specifically the agency’s deal of the week. An easy, step-by-step website was created to make the process of booking easy for anyone. In addition to three days of fun filled adventure, free merchandise and an excursion guide were designed, allowing participants to learn more about the adventures in store for them while they’re in Ogden, as well as local places they can dine.
Website
Excursion Guide
Excursion Guide | Merchandise Package
MISCELLANEOUS POSTERS EVENTS | INFOGRAPHICS | ILLUSTRATIONS These posters include ones created for events, infographic posters and illustrative posters. Each was designed to appeal to the viewer and engage in exploring what the poster is all about. Each poster should give the viewer an idea of what the event or infographic is all about. Concept, process and research played a crucial role in the creation of each of them.. The goal for each one was to create a relationship with the event and the concept.
KELSI MOONEY GRAPHIC DESIGN 801.391.5971 kelsimooneydesign.com kelsimooney@gmail.com