Duff Slash McKagan Wednesday, November 2, 2011
Axl Rose
Steve Andler
Izzy Stradlin
Investigation My aim is to attract people start from teenager by promoting the band through a website or documentary video. I will test the success of my product by doing some survey regarding some famous bands promotions. I will make a website about this band, and make a documentary video while they’re recording their album. Wednesday, November 2, 2011
Introduction
My client is a band named Guns N’ Roses. They wanted me to design several tools to promote their band. It must have all of the personnel, and also some of their albums.
Wednesday, November 2, 2011
AOI This project relates to Human Ingenuity because I will create and design several tools to promote their band that meet their requirement. I will use survey and interview to decide. This project relates the best to Human Ingenuity.
Wednesday, November 2, 2011
Client Interview Have you ever made a band promotion? We never made a band promotion, we hope that we can improve our profit by this promotion. Do you have special requests? I wanted the promotion to be attractive, easy to understand, and it consist some of our albums. How long will this promotion take place? If its a billboard, then it will be about 3 months. But if its a video then 3-4 minutes is enough.
Wednesday, November 2, 2011
Client Interview Summary My client wanted me to make several design to promote his band. It must be eye catching and interactive for the viewers. He wanted me to make a video about their band that consist of their albums and their personnel pictures.
Wednesday, November 2, 2011
Brainstorming Eye catching
Easy to understand Guns N’ Roses Promotion
Some of their albums
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Each personnel pictures
Case Study Form Material
Documentary Video Laptop
1 Amount 3 minutes Time To promote Function 14+ Target Group $0 Cost TV Channels Place
Time needed Wednesday, November 2, 2011
2 days
Poster
Website
Printing Papers 200 3 months
1 Forever
To promote 10+
To promote 12+
Laptop
$4000 $0 every schools www.wix.com 4 days
4 days
Case Study Summary When searching for 3 different promotion media, I focused on the media that can be used effectively and cheap. I use affordable materials such as laptop and printing papers (already available) to reduce the cost. This case study gave me idea to design 6 form to promote Guns N’ Roses.
Wednesday, November 2, 2011
Impacts on the Society & the Environment Impact on the Society: If children underage goes to the website and watch some scene that they don’t understand, they will miss-understood and follow them. Such as drinking alcohol or smoking. Impact on the Environment: If I put some advertisement on billboards. The poisonous spray paint will affect the Ozone.
Wednesday, November 2, 2011
Design Brief I will design some poster (flyer), edit video clips, and maybe a large poster for billboard. This product will be made by following the steps of Investigation, Design, Plan, Create, Evaluation. Investigation, Design and Plan will be done before I start making the official advertisement. While the create part is the process when I make the advertisement. Evaluation process is when I evaluate on the final design and try to find some errors.
Wednesday, November 2, 2011
Specification Title
Specification and Why
Test
Time
It will take about 3 weeks to design and print all of the flyer.
I will make a timeline to make sure that I’m on time.
Size
It depends on the type. If it is a flyer. then it will be about 10cm x 8cm
My client wanted it to be small to save money. But I will make a medium one with cheap material to attract people.
Appearance
Attractive and colorful, interesting and simple. To make it easier for the viewers to understand.
I found out that advertisement video are usually attractive, interesting. While Flyers are usually colorful and offers prizes.
Target Audience
The target audience will be from 12+ years old
Children under 12 usually don’t understand words on the flyer or the video.
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Specification Function
The flyers, videos and website should increase the sale of the band’s album
Advertisement is used to increase sale and profit
Processes and tools
I will use laptop and printing machine. And use iMovie to edit the videos.
To print flyers and to made a video, we need a laptop and printing machine.
Durability
Wednesday, November 2, 2011
The flyer will last longer if good Thicker materials usually last longer, materials are used. The video will last I will consider to use waterproof forever if it doesn’t contain copyright if I printing paper. upload it in YouTube
Summary of Investigation My client wanted me to design a advertisement for their band. I will take a few weeks to design 6 design which is flyers, videos and websites. It needs to be attractive, creative, colorful and cheap in price. The size of the flyer will be 10cm x 8cm. The duration of the video will be approximately 3-5 minutes.
Wednesday, November 2, 2011
Works Cited http://www.google.co.id/url?sa=t&source=web&cd=2&ved=0CCoQtwIwAQ&url=http%3A%2F %2Fwww.youtube.com%2Fwatch%3Fv%3D8SbUC-UaAxE&rct=j&q=Guns%20N %20Roses&ei=uXVlTu3BJYb4rQfZs9mlCg&usg=AFQjCNHushuEmnaN7SuRMNyqnu3K6YWq5 w&cad=rja http://www.google.co.id/url?sa=t&source=web&cd=1&ved=0CCEQtwIwAA&url=http%3A%2F %2Fwww.youtube.com%2Fwatch%3Fv%3DoobDQ0vdm8M&rct=j&q=Guns%20N %20Roses&ei=uXVlTu3BJYb4rQfZs9mlCg&usg=AFQjCNGpxJm_Rk6p3kEcihfqwMrX4NzMeA &cad=rja http://www.google.co.id/url?sa=t&source=web&cd=1&ved=0CB0QtwIwAA&url=http%3A%2F %2Fwww.youtube.com%2Fwatch%3Fv%3D4zJWA3Vo6TU&rct=j&q=KIA%20Advertisement %20party %20rock&ei=LXZlTqznGc7hrAeZlPmkCg&usg=AFQjCNHrDFp9oQuxGP2O1xIvmaWAmaZ4eg& cad=rja Wikipedia, User. "Guns N' Roses." Wikipedia, the Free Encyclopedia. WIKIPEDIA, 29 Oct. 2011. Web. 30 Oct. 2011. <http://en.wikipedia.org/wiki/Guns_N'_Roses>.
Wednesday, November 2, 2011
DESIGN
Wednesday, November 2, 2011
Design 1
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SPECIFICATION
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6
Material
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X
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Time
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X
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Size
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X
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Aesthetics
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X
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Target Audience
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Function
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Processes and tools
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X
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X
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Safety
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X
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Durability
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X
X
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Wednesday, November 2, 2011
Design Summary Design 1 This advertisement video shows all of the band personnel and it doesnâ&#x20AC;&#x2122;t cost a lot of money. It also tells the audience how to buy their albums. Design 2 This second design is not efficient. It takes a long time to shoot and itâ&#x20AC;&#x2122;s also expensive. Design 3 This poster design is quite good. But because of the low budget, then we must use cheap printing paper. Design 4 This poster design is better than the 3rd design. It was creative, high quality and educational. But the production cost is very high. Design 5 This website is also good. But it was hard to design a website like this. We must also pay to post the website. Design 6 This website design is interactive, attractive and cheap. But my peer prefer the first design.
Wednesday, November 2, 2011
Chosen Evaluation
I prefer design 1 because it is attractive, educational and to the point. It is easier for viewers to understand the advertisement. It shows all of the band personnelâ&#x20AC;&#x2122;s name and one of their guitar solo as well.
Wednesday, November 2, 2011
Peer Evaluation
I like the design, its good bla bla, I think whats less is the fans page, where u can leave comment, find location of concert and book ticket.
Wednesday, November 2, 2011
Summary of Chosen design The video design is very effective. It is available all over the world, not expensive and there is the picture of all of the band personnel.
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PLAN Wednesday, November 2, 2011
Gantt Chart
Wednesday, November 2, 2011
Tools Laptop
I will use the laptop p to edit the documentation and interview video.
iMovie
I will use the iMovie program to edit these videos.
Video Camera
I will use this camera to record the documentation and interview video.
Wednesday, November 2, 2011
Evaluation of the Plan Is you plan effective? My plan is effective. It tells you the amount of time needed to create the product. Is your plan easy to understand? My plan is easy to understand because I design it using simple steps. People all over the world can understand easily.
Wednesday, November 2, 2011
CREATE
Wednesday, November 2, 2011
Screenshots Lesson 1 – 3 October 2011 Today I’m collecting videos about Guns’ N Roses by downloading them. I will use iMovie to edit the videos. I downloaded 5 of their music videos, then I edit some of the videos to match my client’s order. So far I’ve edited 2 videos and added some text to advertise the band. I faced some problem when putting the videos together.
Wednesday, November 2, 2011
Screenshots Lesson 2 – 4 October 2011 Today I continue editing the advertisement video. It takes quite a long time to search for the right moment to cut it and paste to another one. I had to search for some ideas to know what must I write in the advertisement video. So far I’ve edited 3 videos but I haven’t some text since I don’t have enough time to do it because I spent 10 minutes at the beginning of the class to reflect and search another suitable video for the advertisement video.
Wednesday, November 2, 2011
Screenshots Lesson 3 â&#x20AC;&#x201C; 5 October 2011 today I continue editing the advertisement video for about 10 minutes. Then I use the rest of the class time to record videos at the garden and layang-layang. The videos will show some of my friends talking about Guns N Roses. It will be a great advertisement video if I combined them together!
Wednesday, November 2, 2011
Screenshots Lesson 4 â&#x20AC;&#x201C; 10 October 2011 To day I continue to edit the videos and the last video that I had taken at Lesson 3. Some of them were not so good so we need to shoot a new one. The final video will be ready maybe at Lesson 5 or 6.
Wednesday, November 2, 2011
Screenshots
Lesson 5 â&#x20AC;&#x201C; 11 October 2011
Today I continue to record the video that I shoot today at the Humanities class. The advertisement were almost finished. I only need to add some words and pictures to the video to make it attractive.
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Screenshots Lesson 6 â&#x20AC;&#x201C; 12 October 2011 Today I continue to add some pictures and some new videos. It took 10 minutes to import these videos to iMovie.
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Screenshots Lesson 7 â&#x20AC;&#x201C; 24 October 2011 Today I added some videos about Guns N Roses and edit them. The advertisement video are ready to be launched!
Wednesday, November 2, 2011
Screenshot Lesson 7 â&#x20AC;&#x201C; 24 October 2011 Today I added some videos about Guns N Roses and edit them. The advertisement video are ready to be launched!
Wednesday, November 2, 2011
Screenshots Lesson 8 â&#x20AC;&#x201C; 25 October 2011 Today I did the final checking for the advertisement video, I added some text and scenes to the video. And I also export the final advertisement video.
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Screenshot Lesson 9 - 26 October 2011 Today I didnâ&#x20AC;&#x2122;t took any screenshot because Iâ&#x20AC;&#x2122;m done importing the Guns N Roses advertisement video.
Wednesday, November 2, 2011
Evaluation
Wednesday, November 2, 2011
Evaluating My Performance at Each Stage of the Design Cycle Wednesday, November 2, 2011
Investigation The goal of this stage is to make an advertisement video about Guns N Roses. This was the first stage of the Design Cycle. I interview the client and asked them what song or what scene of their album that they want me to put in the advertisement video. I did some brainstorming about the advertisement. Actually I wanted to make a simple website, but people may easily get bored when they read hundreds of words.
Wednesday, November 2, 2011
Design Before my client decide what kind of advertisement they wanted, the told me to design 6 possibilities. I designed 2 website, 2 posters and 2 videos. I showed them the designs and they wanted me to create a video that shows some of their songs and all of their faces. I guess I did quite well on the Design stage. I designed several good possibilities and follow all of their request.
Wednesday, November 2, 2011
Plan I make a timeline for this advertisement video project. I predict that the video can be launched after about 7 hours of creation stage. But I realize that I need about 9 hours to finish them. I didnâ&#x20AC;&#x2122;t follow the timeline for this project. I didnâ&#x20AC;&#x2122;t interview the band personnels as I planned before.
Wednesday, November 2, 2011
Create I started this stage by downloading 5 of Guns N Roses concert videos. I edited them and add some scenes that I shot with my friends. At the advertisement video, we encourage people to come at their concert. Then I added some of their concert and the video clip scenes to the video.
Wednesday, November 2, 2011
Evaluation This stage include evaluation of everything I have done and evaluates the whole project. I put some feedbacks from my client and the peers in class. I need the client feedbacks to know what doesnâ&#x20AC;&#x2122;t match my clientâ&#x20AC;&#x2122;s request. I did well in this last stage of the design cycle. I include modifications of products, successful/unsuccessful points of product, and the impact on the environment.
Wednesday, November 2, 2011
Testing: Meeting Specifications Title
Successful or Not Successful?
Test
Time
X
I will make a timeline to make sure that I’m on time.
Size
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Appearance
√
Target Audience
Wednesday, November 2, 2011
√
My client wanted it to be small to save money. But I will make a medium one with cheap material to attract people. I found out that advertisement video are usually attractive, interesting. While Flyers are usually colorful and offers prizes. Children under 12 usually don’t understand words on the flyer or the video.
Function
Processes and tools
Durability
Wednesday, November 2, 2011
√
Advertisement is used to increase sale and profit
√
To print flyers and to made a video, we need a laptop and printing machine.
√
Thicker materials usually last longer, I will consider to use waterproof printing paper. Post the video somewhere so someone can download it and share it to his or her friends.
Successful Points of Product The Advertisement video is attractive, creative and even kids are allowed to watch the advertisement. It shows all of the band personnels and what instruments did they play.
Wednesday, November 2, 2011
Unsuccessful Points of Product There is no list of Guns N Rosesâ&#x20AC;&#x2122; albums in the advertisement video. It took too long to record the video and we must postpone the launching date.
Wednesday, November 2, 2011
Modifications/ Improvements of Product If I had to make another band advertisement video; I will make the video more interesting by including their albums and maybe some pictures of the instruments. Add more variety of songs and scenes. Reduce the length of the video to avoid people getting bored while watching the advertisement. Wednesday, November 2, 2011
Client Evaluation Our band advertisement that you designed for us was great. It increases the profit sales of 75% and we were announced as the best band for this year. Even though it doesnâ&#x20AC;&#x2122;t shows our band album, it show some of our music video and concert scenes.
Wednesday, November 2, 2011
The Impact to Society
The target user will buy the bandâ&#x20AC;&#x2122;s merchandise or maybe new albums and help to promote them to their friends. The band will also have hundreds of new fans from this advertisement video.
Wednesday, November 2, 2011
The Impact on the Environment This product will have some impact on the environment because it was created by laptop that needed to be charged the electricity came from the power supply that canâ&#x20AC;&#x2122;t be replace. But it doesnâ&#x20AC;&#x2122;t harm trees by using paper.
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Finished Product
Wednesday, November 2, 2011