2 minute read
ENTREPRENEURSHIP
[ BUSINESS AND MANAGEMENT ]
ENTREPRENEURSHIP
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by Inderjit Singh Dhaliwal (Solstar International, Singapore & Nanyang Technological University, Singapore) The Art and Science of Entrepreneurship benefits from the many years of experience of the author and many entrepreneurs in making sense of how the traits and thinking preference of entrepreneurs make them successful. By mapping his entrepreneurial journey and relating practice to theory, the author draws useful lessons for aspiring entrepreneurs. The author hopes that his experience will inspire, guide and give confidence to aspiring entrepreneurs to embark on their journey to develop their idea into a successful start-up.
Featured Contents: The Art of Entrepreneurship:
The Entrepreneurial Journey; The Three Mantras of Entrepreneurs; The Three Beliefs of Entrepreneurs; The Three Realities of Entrepreneurship; The Alignment of Your Stars; The Science of Entrepreneurship: Transforming an Idea into a Viable Business; Strategy Development for Start-ups and New Ventures; The Process of Starting a Company — Early Stages; The Business Plan; Pitching; Getting Ready for Formal Fund Raising; Useful Lessons Learnt: How to Survive the Challenging Times; Lessons Learnt During the Dot Com Era — The Tech Bubble Burst; Surviving the Great Disruption (The COVID-19 Economic Impact); and others. Readership: Aspiring entrepreneurs, SMEs business owners, and students.
350pp Nov 2021 978-981-123-842-0 US$68 £60 978-981-123-932-8(pbk) US$38 £35 Recommended for Bookshops AN INSIDER VIEW TO DOING BUSINESS IN MYANMAR
by Philip Zerrillo & Adina Wong (Singapore Management University, Singapore) This book provides numerous examples of companies that have not only overcome various challenges, but also thrived in the rapidly evolving environment that is Myanmar today. It covers the hopes and dreams of Burmese founders, who are leading organisations that are operating there. By telling the stories of their unique perspectives and experiences, we hope to inspire and guide those who follow, helping them envision and trailblaze their own paths forward in the emerging economy. Contents: Acknowledgments; Foreword; Infrastructure: The Keier Group: Have Gap, Will Serve; Sithar Coffee: Growing the Coffee Industry in Myanmar; The Customer: Tree Food: Modernising Traditional Burmese Food; Bella Cosmetics: Transforming a Nation Through Beauty and Confidence; Peace Myanmar Group: Bringing Quality Beverages to Myanmar; YKKO: A Family Business, a Family Restaurant; Beauty Palace: The Change Advocate; Technology: CarsDB: Rolling with the Changing Myanmar Economy; Nexlabs: Pivoting to Help Customers Create and Capture Value; Flymya: Doing Good for the Country while Flying High; Blue Ocean: Growing with the Country while Helping it to ProsperAbout the Authors. Readership: Entrepreneurs interested in Myanmar’s business environment, graduates and advanced undergraduates interested in business courses.
