MEMBER FOCUS: ALPHAGEEK DIGITAL

Tell us what your company does and a brief overview of its history?

We offer a range of digital marketing services, including paid social and pay-per-click advertising, website design and development, content creation, SEO and social media management. Essentially, we facilitate and grow a company’s presence online whether this be through increasing awareness or sales.

We started life as We Are Media Group, which our managing director Art Lindop started while he was still at university and took on full time after he graduated. Kieran Flynn and myself then joined in late 2019 and early 2020; Kieran being a friend from school with myself and Art being on the same course at university.

In mid-2020, our offering developed as we picked up the pay-per-click work for Casio’s Edifice watch brand, allowing us to improve our knowledge within the space. In the same year, we renamed to Alphageek Digital and relocated to Cubo last year.

Who are your main customers and what is your USP to them?

Our main customers are Casio GShock, Cubo, Project D, Huub, The Island Quarter, Do Not Age and Marketing Derby.

We work with about 50 clients based in four continents and our USP is how ROI-obsessed we are –delivering actual business value rather than jargon-based KPIs with limited benefit to a business.

Number of employees: 15

All of our services are delivered professionally and productively, and we have recruited strategically to ensure exceptional performance in every discipline we operate within. We work incredibly hard, which is why we’re the best at what we offer, even if we’re not the biggest – yet.

What is your position in the business and what does your day-to-day role involve?

Being a relatively young business, all three directors are still involved in areas outside our typical “job description”. However, my main focus is within new business development and helping make sure Alphageek continues growing towards our lofty ambitions

What challenges have you faced in recent times and how have you tried to overcome them?

The biggest challenge was postlockdown, when the return to the workplace meant the results we were achieving in our online marketing campaigns dropped off significantly, so we had to adapt fast to get to grips with the rapid changes.

This involved learning new skills and techniques, investing significantly in new staff, training and software, and it ensured we had the capability to get to work quickly with clients whose digital partners were not able to adapt and were now failing to hit their targets.

What are the company’s plans for the future?

We want to be the best in the country in 10 years’ time! We plan to continue adding to our team of exceptionally talented individuals and make sure we stay at the cutting edge of our industry, while investing in systems and processes to put efficiency and productivity right up alongside our customer service, which is second to none.

How long have you been a member of East Midlands Chamber, and how have you engaged with the membership benefits to support your business activity?

We have been a member for well over a year now and have benefitted by taking part in the Generation Next Awards, where we were proud to win both Entrepreneur of the Year and the Breakthrough Award.

We have always realised that hard work, talent and ambition are the key ingredients to building a successful business, regardless of your age, and to have won two awards that recognise young talent is a great endorsement. It has also helped to raise our profile in the local business community and is a huge morale-booster for our company.