Rashmi to extend Chamber’s reach

The Chamber has appointed a new sales and marketing director as part of its leadership succession planning strategy.

Rashmi Overthrow joined at the beginning of March with a remit to focus on membership and increase the Chamber’s reach across the East Midlands.

She will prioritise customer engagement to make sure new and existing members get the most from its products and services –which include business support and advice, training and development, networking, international trade consultancy and connecting businesses with local and national decision-makers.

Customer experience has been at the core of Rashmi’s career, which has included roles at Next and Dunelm.

Her most recent post was at Dryad Education, an international education resources business based in Leicester.

Over a decade working for the company, she progressed through various positions in which she oversaw trade, export and events, before becoming head of sales and marketing for the group.

Rashmi said: “I joined the Chamber because of the positive impact it has with businesses across the East Midlands – I love the way that this is celebrated.

“As someone who is creative and passionate about design, I am keen to enhance the Chamber’s new look and its accessibility by improving visibility of what we offer, and making it the go-to place for business support.

“I hope to see many Chamber members at events during the year and I’m keen to hear about their experience.

“There’s no doubt that some of these conversations will shape the future of our services and how we engage with businesses, so do get in touch with us. Equally, if you’re not member and are thinking of joining us, we’d love to hear from you.”

Rashmi, who is based in Leicestershire, spends much of her free time hiking in the Peak District or training for her next running challenge.

Scott Knowles, chief executive of the Chamber, added: “Succession planning is a key component to the future prosperity of any business and as an organisation that recognises the importance of continual evolution in how we service our members, the role of sales and marketing director is a vital addition to our senior leadership team.

“We’re delighted to welcome Rashmi to the Chamber and know that with her strong commercial background, she will bring a fantastic set of skills to help us further increase our reach across the East Midlands.”