The sustainable tear tape right on your doorstep

In a recent consumer survey, 70% of people reported experiencing frustrations with packaging. A top issue was recyclability. Addressing this frustration whilst maintaining functionality is critical, writes Filtrona Tapes' global sales director, Christopher Morgan.

Is packaging nothing more than a temporary, practical tool used to protect your products on their journey to your consumers?

With the growth of E-commerce, packaging is often the first physical interaction between a consumer and a brand. And as we know, first impressions can count for a lot. Helping brands turn their packaging into an essential aspect of their customer engagement strategy, and an integral part of the process of consuming their products is what Filtrona Tapes is all about. What techniques do you use to create a lasting and positive impact on consumers?

UNBOXING SUSTAINABLE EXPERIENCES

57% of consumers reported openability as a key issue with packaging. This wrap-rage disrupts the opening experience, and can create negative feeling towards the brand before the product is even in the consumers’ hands.

The sustainability of the packaging is also increasingly in the consumers’ mind during this initial interaction. 43% respondants to our survey complained packaging was difficult to recycle.

An eco-evolution is happening on our doorsteps. But how do we join the dots between seemingly disparate customer demands, sustainability, and value, particularly regarding our trusty cardboard companions? All too often, discussions on sustainability focus on the replacement of one material with another while not addressing the circularity of the system

HALO CAN YOU HEAR ME?

Our breakthrough solution endeavours to help brands and converters worldwide meet their environmental goals while providing customers with more circular curbside recyclable packaging options that still provides blade free access to paper and board based packaging.

Rippatape® Halo is the first paper-based tape in the Filtrona Tapes ECO Range. It is focused on delivering fibre recover and is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria.

With a tearing performance comparable to our market-leading Rippatape® 60, Rippatape® Halo does not compromise on the easy opening credentials of its plastic alternative. This is truly impressive from a product based on a single-ply, specialised coated paper with no plastic films or laminates.

TOTAL TAPE SOLUTIONS

Our renewed investment in modern, intuitive applicator technology and field engineers make deploying tapes, including the innovative Rippatape Halo®, even more accessible for brands and converters than they ever have been.

Whether your brand is premium or value-led, get in touch today to find out how we can help you deploy sustainable solutions and resolve consumer packaging frustrations.

Tel: +44 (0)115 975-9000

Email: tapesenquiry@filtrona.com

Website: www.filtrona.com/tapes

LinkedIn: www.linkedin.com/showcase/filtrona-tapes