monica nossa portfolio examples
very few
monicanossa@gmail.com
HEADWAY DIGITAL Corporate Identity Design
I designed the logo and all the digital corp identity digital elements using the same style and colours. Blue tones are specifically used to symbolize the ocean, the element that connect the continents as HWD does with its business and clients.
Solution
DIGITAL MEDIA TRADING DESK, CONNECTING MEDIA BUYERS DIRECTLY WITH MULTIPLE REAL TIME DISPLAY ADVERTISING MARKETPLACES AROUND THE WORLD
Access The Best Of Global Top100 Adnetworks And Top Adexchanges On 1 Platform With No Extra Cost.
COLOSSAL REACH AND PERFORMANCE THROUGH ONE RELATIONSHIP
Access To Over 25 Billion Global Impressions
The Desk
Headway Digital technology integrates and provides access to third party data providers, ad networks, ad exchanges, and other top third party providers in order to achieve data-driven MEDIA BUYING POWER.
SERVICES Headway Digital technology integrates and provides access to third party data providers, ad networks, ad exchanges, and other top third party providers in order to achieve data-driven MEDIA BUYING POWER.
TARGET REACH AUDIENCE GEOGRAPHIC
DEMOGRAPHIC BEHAVIORAL
CHANNELS RETARGETING
Headway Digital only partners with premium sources that offer buyer protection, QUALITY CONTROL increase site transparency and control over the types of sites on which ads are running
Maximize ROI Headway Digital platform collects, analyze and learn in real-time about campaigns results
DATA-DRIVEN MEDIA BUYING BEHAVIORAL INTEREST (small business, finance, sports, more) PURCHASE INTENT (retail shopping, local services, travel and auto) DEMOGRAPHIC TARGETING (Age, gender, language, community, more)
FAIR Price-Bidding We assure the maximum performance for the campaigns with NO ADDITIONAL COST than buying directly for AdNetworks
Headway Digital creative team will work together with direct clients in order to produce beautiful and effective pieces in order to increase conversion rates and boost up campaign performance through the platform
CREATIVE OPTIMIZATION
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
WE FASHION
WECreate fashionyour Own style Create your Own style To evolve the WE ‘create your own style’ ethos, TBWA\ BEC was inspired by real people and how they create their own style with clothing. Every day WE stocks greatpersonal staple basics andWE is also surprising the people around us influence and help define our each week with new fashion pieces. To evolve style. the WE ‘create your own style’ ethos, TBWA\BEC was inspired by real people creating their own We created films of the collection for the WE home personal style with WE Clothing. In the first phase of page and as pre-roll, animated web banner and a developing a new signature style. rennovated look for the WE instore and home page. Every day the people around us influence and help define our style. We shot street blog photography and also a ‘moving Photography to be as rolled in store and on photography’ partout of an interactive banner wefashion.com. We also shot ‘moving photography’ campaign that includes an intercative banner, films as part an interactive banner campaign that forof pre-roll and the WE website. includes a photo-blog-in-a-banner and films for preroll and WE website. Wethe developed an inspiring homepage where users could mix and match their personal new summerstyle in an interactive To honour the ‘createenvironment. your own style’ ethos A special denim section added to the inspiration and show the diversity of the was WE collection, the rounded wall at the section of wefashion.com we developed an inspiring homepage where of and the space. users entrance could mix match their personal new summerstyle in an interactive environment. A special dresses page was added to the inspiration section of wefashion.com
We created films of the collection for the WE home page and as pre-roll, animated web banner and a rennovated look for the WE instore and home page.
yright reserved solely to Monica Nossa. The work provided ely for the purpose intended and the work contained in this may not be copied or adapted with out prior concent or mission, or unless otherwise stated to do so. By accepting this reserved solely to Monica Nossa. The work provided olio you Copyright are accepting these conditions. is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
eredivisie LIVE Eredivisie Live TV Brand ID and communication
In it’s introductory year Eredivisie Live gained great brand awareness. It was our task to work on this solid start and create a logical next step with a campaign that would improve brand awareness and recognition among a much broader target audience and increase the Eredivisie Live subscriber base. I worked on the creation of the clear brand face that felt like a natural roll out of the existing logo and current identity. The new brand identity should also be easily adaptable to any medium. Then we used our most convincing and valuable asset to enforce the fact that if you’ve got passion for football you can’t be without Eredivisie Live – the digital channel dedicated to the top Dutch football. The season 09/10 campaign kicked-off with TVCs, print, online, direct marketing, bannering, and radio.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
iDOCTOR Ipad application I worked on the concept and graphic proposal for the iDoc. The app is intended to be for doctors in order to keep order in the patients database. This app could is thought for doctors who work indipendentely as for the hospital’s employee professional. It’s a good reference for the doctor in order to monitorize and easily update the patient health history.
iDoctor
iDoctor
iDoctor
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
STAR FINAL STAR HEINEKEN Star Final & Champions League 2009 Thailand event
S]p_d pda QAB= ?d]ilekjo Ha]cqa Bej]h Iko_ks .,,4 qj`an pda op]no S]p_d pda QAB= ?d]ilekjo Ha]cqa Bej]h Iko_ks .,,4 qj`an pda op]no
Heineken is a key sponsor of the UEFA Champions League and in May 2009 the actual Final was held in Rome... but the Heineken Star Final, a live screening of this special match, was held on a tropical beach in Thailand. At TBWA\BEC we created a global sales and brand promotion to invite consumers from all over the world to win tickets to Thailand. Allowing football fans to share in the excitement and meanwhile creating strong brand ambassadors the world over. This activation campaign was rolled out in 30 markets globally and integrated online (online game, internetcampaign) and offline (event, sponsorship, ATL en BTL) media.
Goto towww.starfinal.com www.starfinal.comtotorace race for tickets watch Go for tickets to to watch thethe UEFAChampions ChampionsLeague LeagueFinal Final- Rome, - Rome, a tropical beach. UEFA onon a tropical beach.
Daejagaj d]o d]o ejrajpa` ] pkp]hhu jas i]p_d reasejc atlaneaj_a aola_e]hhu bkn pda QAB= Daejagaj ejrajpa` ] pkp]hhu jas i]p_d reasejc atlaneaj_a aola_e]hhu bkn pda QAB=
?d]ilekjo Ha]cqa Bej]h Iko_ks .,,4* Ge_g)^]_g sepd ] _kkh Daejagaj ]j` ajfku pda ^aop ?d]ilekjo Ha]cqa Bej]h Iko_ks .,,4* Ge_g)^]_g sepd ] _kkh Daejagaj ]j` ajfku pda ^aop
kkp^]hh ej pda sknh` qj`an pda op]no* Sa _]hh ep Daejagaj Op]n Bej]h ) ukq iecdp _]hh ep da]raj* bkkp^]hh ej pda sknh` qj`an pda op]no* Sa _]hh ep Daejagaj Op]n Bej]h ) ukq iecdp _]hh ep da]raj* -O째 MAY 2008 -O째 25 MAY 2008ZERO ZERO 25
4_ZERO_O_Final_v7.indd 25 O_O_Final_v7.indd 25
Set sail sail for for the the Heineken Star StarFinal Final Heineken
28-04-2008 21:59:42 21:59:42 28-04-2008
T H A I L A N D M AY 2 7 2 0 0 9
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
HEINEKEN Ready For Roma Event Logo type & POS objects 3 Where? When? How? All you need to know is below:
THE DAY BEFORE - TUESDAY MAY 26 Before 18:00hrs:
Arrival in Rome. Transport to the hotels is available from 0:00hrs; Heineken Hostesses will meet you at the airport after customs.
19.00hrs:
Buses from hotels to Villa Miani for warm updrinks and dinner.
22:30 - 01:00hrs:
Buses leave Villa Miani for hotels.
THE BIG DAY - WEDNESDAY MAY 27 10:00 - 11:00hrs:
Hop-on/Hop-off buses depart from hotels.
12.00 - 13.00hrs:
Buses from hotel to Heineken meeting place,
1
Chiostro del Bramante. Lunch and drinks will be served at the Chiostro between 12.00hrs and 17:00hrs. 11.00 - 15.30hrs:
Hop-on/Hop-off buses will tour through the city centre of Rome. Departure from the
C
Chiostro del Bramante. 12.00 - 16.30hrs:
Heineken is a key sponsor of the UEFA Champions League and in May 2009 the actual Final was held in Rome. At TBWA\BEC we created an on site pre and after final match Heineken and Uefa Champions League event in rome and we dreesed it with a series of design elements such as an event logo, stadiums banners and promotional materials.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Welcome to Roma! We’re honoured that you could join us for this special event in the Heineken calendar. A number of factors look set to transform this match of the year into a truly historical UEFA Champions League Final. First, the setting – Rome, Italy – a city and nation where football is part of the cultural heritage. Second, the backdrop - Stadio Olimpico - a five star stadium with a UEFA Champions League history dating back to ‘68. And last but certainly not least, Europe’s top two teams. Supporter or not, it’s thrilling to watch such star teams in action, especially when there’s the allure of the most important club-football prize at stake. So with the great warm-up programme we’ve got in place, the setting and company, we trust the next two days will be fantastic! Heineken UCL Final Team.
A Heineken exhibition at the Chiostro will A
display the new Heineken visual identity. 17.00hrs:
Buses to the Heineken bar at Champions
2
Village, Stadio Olimpico. 20:45hrs:
Kick-off UEFA Champions League Final.
01:00hrs:
Champions Village closes.
D
E
F
THE DAY AFTER - THURSDAY MAY 28 Throughout the morning: Buses to airport (check in with your
B
hostess at your Hotel).
PROGRAMME H E I N E K E N & U E FA C H A M P I O N S LE AG U E FINALIStS O LY M P I C S tA D I U M R O M E U E FA C H A M P I O N S L E A G U E - S tAt S & FA C t S
w H At A N D w H E R E I N R O M A
1
Villa Miani
2
Chiostro del Bramante
3
Olympic Stadium
A
St. Peter’s Basilica
B
Coliseum
C
Spanish Steps/ Trevi Fountain
D
Chiostro del Bramante
E
Piazza Navona
F
Pantheon
UEFA ChAmpions LEAgUE
RomA FinALE
Wednesday 27 May 2009 stadio oliMpico roMa
WhAT IF \ SPORT
Ernst&Young WhAT IF...
Jacco Verhaeren Olympisch coach van de Nederlandse zwemploeg
R CAmPAIgn LEd TO ThE CREATIOn Beijin Olympic Coach
medal campaign mEdALS FOR OLymPIC COAChES?
coaches (instead of the athletes) to wish them luck that day. And of the winning coaches received used their very own medal. Coachcourse deserves a medal too’again campaign
he rds, print and non-spot radio to profile top Dutch es. With headlines such as ‘Who turns silver into gold?’, s drove public online where they could vote for their e coach. The campaign reached its climax in Beijing winning coaches receiving their medals together e athletes in the after-games ceremonies in the Holland en House. Back in Holland, the three most voted for es joined all the winning athletes and were presented eir medals in the presence of the Dutch prime minister in cial televised ceremony. The initiative quickly grew from ign to hot topic among Olympic followers and orting teams, ensuring the role of coach became an g story for Ernst & Young and their target audience. The ign has been awarded a prestigious SponsorRing award.
*Gekozen door het Nederlandse publiek via www.olympischecoach.nl
To activate Ernst & Young’s partnership with NOC*NSF, we created
Young wanted profile‘the itself among its abusiness the awardtowinning coach deserves medal too’ campaign the 2008 Olympics in Beijing. At the 2010 Winter Olympics in ce duringforthis year’s Olympics in Beijing. Knowing Vancouver it was time to take the campaign one step further. ad to delve deeper to find a big idea that would stand Instead of just focusing on the importance of the coach, we emphasized theTBWA\Brand fact that the coaches also had Company to give everything ing this busy period, Experience they got to reach Olympic gold. ed a campaign that focused on the very core of At TBWA BEC we showed the ‘coach team’, ready for battle. In Young’sprint, business: achieving radio, online as well potential. as in the arenas we cheered for the
Marc Lammers hockey
BEC_LS_NRC_Coaches_204X275_FC.indd 1
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Robin van Galen waterpolo
Jacco Verhaeren zwemmen
*
28-08-2008 10:46:01
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
adidas Marathon 07
adidas.com/running
adidas.com/running
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
The adidas running campaign was launched in the beginning of 2007. The work ran in US. Special executions were produced for the event in Boston. The campaign aims to help people to reach their running ‘Impossible’ wherever they are and when ever they are. Not to use the event as a motivation to start running. The idea is to give people examples of how others motivate themselves on keep running. I built creative template of a bib which was used across key touch points at events and grass routes activities such as registration points, key location along the route, website etc. The same element is re proposed for the strong print and outdoor campaign layouts. The executions show real people that took part at the event the year before and their motivations written on the zoomed bib. The reason is written with hand writing font to give the feeling of genuine reality. I built master mechanicals and specific several master outdoor for the Boston campaign. Prints for buses, pillars and giant outdoor executions were set up as master files. I wrote guidelines for both campaigns which I followed when approving adaptations. Here are shown some example of the master executions built for the campaign.
adidas.com/running
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
adidas.com/running
On-road or off-road. Concrete or cobbles. You’ll enjoy a softer impact and a smoother transition with the free moving ForMotion™ heel unit in the adiStar Control.
adidas.com/running
Carrefour BTL in Store Design dress I worked on the concept of “sale� and presented a several proposals of BTL display in store elements to dress up the dress Carrefour stores during the sales period. I used the discount percentage and the mega Tags as the main graphic elemets, suported by bar codes. These are even more eye-catchy beacuse the colours and the distribution in the space. The grey tones mantain a measured trendy look and feel of the Carrefour fashion products even in disount. In fact it’s a great opportunity for the client to get cool carrefour pieces with great discounts.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
adidas
adidas.com/women adidas.com/women
Woma07_DPS_Mech.indb 1
10/26/06 8:39:37 PM
ACCOUNT:
ACCOUNT:
DATE:
241006
STUDIO
COPYWRITER
CREATIVE DIRECTOR
ACCOUNT DIRECTOR
LEGAL
CLIENT
herengracht 506 1017 CB amsterdam the netherlands 180amsterdam.com tel +31 20 4222 180 fax +31 20 6250 012
PROOF: 1
Woman 07
210x297mm + 5mm bleed
FILENAME:
Allyson_Finish_En_DPS.indd OPRTR: Monica N
PROJECT MANAGER
LANG: English
ART DIRECTOR
ACCOUNT MANAGER
PLANNING
ADAPTATIONS
DATE:
Woman 07
PROOF: 2
251006
SIZE:
210x297mm + 5mm bleed
LANG: English
FILENAME:
Gro_Goal_En_DPS.indd
OPRTR: Monica N
EXCECUTION: Allyson_Finish_English_Double Page Spread SIZE:
10/26/06 8:40:46 PM
adidas
STUDIO
COPYWRITER
CREATIVE DIRECTOR
ACCOUNT DIRECTOR
LEGAL
CLIENT
PROJECT MANAGER
ART DIRECTOR
ACCOUNT MANAGER
PLANNING
ADAPTATIONS
PRINT PRODUCER
EXCECUTION: Gro_Goal_English_Double Page Spread
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
herengracht 506 1017 CB amsterdam the netherlands 180amsterdam.com tel +31 20 4222 180 fax +31 20 6250 012
adidas
PRINT PRODUCER
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
adidas.com/women
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Woma07_DPS_Mech.indb 8
CLIENT:
CLIENT:
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
This campaign entitled “impossible is nothing” is centred around the adidas women spring/summer 07 range. The campaign was launched in 2007. “Sport is a game” is the key concept. The visuals are based on real athlets and on how enjoyment helps them to achieve their impossible. All the poses and quotes are meant to inspire women to go out there and enjoy their sports. The images are set at night in order to get icon and stylish images. The night absorbs most of the surroundings and puts extra focus on the athletes and their clothes. The quote are telling a personal piece of experience given away from the athlets to inspire other women. Hand writing fonts are used to give a feeling of spontaneity and reality of the experience. I worked on several presentations for the clients going through image search, drawings and retouches. Because the global use of the campaign I set up graphical files of the quotes translated in 12 languages. I than built master mechanicals and wrote guidelines to provide the to the support print company for adaptations. Later on I was responsible for the approvals for each printed adaptations layout. Shown are some layout execution developed for spring/ summer 07.
© 2007 adidas AG. adidas, the 3-Bars logo and the 3-stripes mark are registered trademarks of the adidas Group
Woman 07
adidas.com/women
adidas.com/women
Women_SP_Mechs.indb 4
herengracht 506 1017 CB amsterdam the netherlands 180amsterdam.com tel +31 20 4222 180 fax +31 20 6250 012
10/26/06 8:42:41 PM
CLIENT:
adidas
DATE:
ACCOUNT:
Woman 07
PROOF: 1
231006
STUDIO
COPYWRITER
CREATIVE DIRECTOR
ACCOUNT DIRECTOR
LEGAL
SIZE:
210x297mm + 5mm bleed
LANG: English
FILENAME:
Anne_Dividers_SP.indd
OPRTR: Monica N
PROJECT MANAGER
ART DIRECTOR
ACCOUNT MANAGER
PLANNING
ADAPTATIONS
Women_SP_Mechs.indb 9
CLIENT
EXCECUTION: Anne_Dividers_Single Page PRINT PRODUCER
adidas.com/women
herengracht 506 1017 CB amsterdam the netherlands 180amsterdam.com tel +31 20 4222 180 fax +31 20 6250 012
10/26/06 8:43:18 PM
CLIENT:
adidas
DATE: 251006
ACCOUNT:
Woman 07
PROOF: 2
STUDIO
COPYWRITER
CREATIVE DIRECTOR
ACCOUNT DIRECTOR
LEGAL
Women_SP_Mechs.indb 11
CLIENT
EXCECUTION:Gro_Yoga_English_Single Page SIZE:
210x297mm + 5mm bleed
FILENAME: Gro_Yoga_En_SP.indd
LANG: English OPRTR: Monica N
PROJECT MANAGER
ART DIRECTOR
ACCOUNT MANAGER
PLANNING
ADAPTATIONS
PRINT PRODUCER
herengracht 506 1017 CB amsterdam the netherlands 180amsterdam.com tel +31 20 4222 180 fax +31 20 6250 012
10/26/06 8:43:25 PM
CLIENT:
adidas
DATE: 241006
ACCOUNT:
Woman 07
PROOF: 1
STUDIO
COPYWRITER
CREATIVE DIRECTOR
ACCOUNT DIRECTOR
LEGAL
CLIENT
PROJECT MANAGER
ART DIRECTOR
ACCOUNT MANAGER
PLANNING
ADAPTATIONS
PRINT PRODUCER
EXCECUTION:Martine_Flip_English_Single Page SIZE:
210x297mm + 5mm bleed
FILENAME: Martine_Flip_En_SP.indd
LANG: English OPRTR: Monica N
EMERSON Network Power Online and Print Communication Items
Emerson network Power is a leading company provider of products and services that bring technology and engineering together to create innovative solutions for different clients. I designed various communication items layouts for direct marketing and promotional display. Some examples of web banners, DEM, posters, postcards, badges are here shown on the side of the right side of the page.
Federica
badge SMAU 2011OK.indd 23
Vieni a scoprire le nuove soluzioni di Emerson Network Power
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Sei un Reseller? Vuoi avere maggiori informazioni su Emerson Network Power? Porta questo Coupon al nostro Stand e riceverei un simpatico omaggio! Cartolina SMAU2011OK-stampaQua.indd 1
10/18/11 3:41 PM
Padiglione 4 – Stand C51 Ti aspettiamo! 10/11/11 2:38 PM
GAZZETTA DELLO SPORT Gazzetta dello Sport Milano I worked on the advertising print campaign for Gazzetta dello Sport- the most popular sport newspaper in Italy. The “ pink Gazzetta World� is proposed in a city enviroment with the figures and schene of the most fun followed sport. The world was also proposed as a summer version, with of course summer sport figures and on the most milanese popular beach in Milano Marittima.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
GAZZA RUN Gazzetta dello Sport print master layouts I worked on the advertising print campaign for the program TV “gazzarun� sponsored by Gazzetta dello Sport- the most popular sport newspaper in Italy. Three of the athlets that compose the Gazza Run Group of runners, were choosen to be the protagonist of the print campaign. I collaborate for the production and post production of the campaign that involves from the photographic shoot to the active work of art direction and post production.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Motorola PEBL Retail and graphic proposal
This is a proposal design for the Motorola PEBL store. The idea is based on the new design of the PEBL cell phone, small and rounded as an actual pebble. My role was to design hypothetical store spaces for the retail environment of Motorola. I designed a whole branded Motorola store space, hostess stands and display objects. Colours and shape match the PEBL new logo identity designed in colours and shapes by the 180 Design Director. The rendered image below gives an idea of the proposed work.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
SUNGLUSSES HUT Retail and graphic proposal
This is a proposal design for Hut sunglasses store. The graphics is designed behind the studies that link sight and sunglasses. A pair of sunglasses become a insect. Colours and shapes’s sunglasses define insects graphics that will be displayed in the store. Depending of the time of the year the store will be decorated with different graphic insect and colours that will remind the sunglasses models too. My role was to assist the Retail Director designing the store and studying the positioning of the designed graphics. Clean lines and shapes are chosen for the store in order to emphasize product sand graphics. The big image shows the store decorated for Valentine celebration.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
WHITE ROOM Sale Xmas Event I worked on the organization of the fashion store sale event for White Room organizing the event and promoting it with a Flyer that I used for face book event and on side at the actual event. We did want old and new clients to enjoy the sale promotion at the store while sipping a tea: exactly as the White Room store is conceived.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
TBWA\BEC Music CD series covers TBWA\ Brand Experinece Company ias an active brand activation company is always in constant evolution. I was asked, as part of the TBWA| BEC music project, to design a series of CD sleeves for the BEC Music CD . As music is often associate with the human ood and those to the colours, the firrst few TBWA| BEC musc CDs sleeve focus on the colours.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
PD group Communication items PD group is a small creative agency focusing on small national and international clients. I designed various communication items layouts to promote the start up of the company. Here on the side the digital are shown the digital flyer and the printed one. I worked on the concept, copy and graphic layout of it.
TASTE CREATIVITY
+ +
ESTRUS
COMUNICATES
YOUR BRAND
Pd-group possiede la somma vincente per portare al tuo brand la visibilita’ che cerchi, su misura pensata per te, ad ogni livello. Il pd-group Team per dare il via al piano di comunicazione adatto al tuo brand, degno dello stile, della professionalita’ e dello spirito del ‘made in Italy’ nel mondo. The winning formula of the PD-group will bring the classy visibility to your brand, at each level of communication, with the style and the professionality of the ‘made in Italy” spirit known in the world.
Please contact the PD-group Team via email to get the first advise! pimpyourbrand@pd-group.com Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
STUDIO MEDICO oculistico Logo design and practice panels I created the “Studio Medico” logo for the existing medical practice in the surrounding of Bergamo, in Italy. As the medical practice is specialized in ophthalmology, I created and studied a graphic element that remind that. Light colours are used such as light green and blue and their various shades . A dark grey is chosen to specify the text communication in contrast on the graphic composition. Two large rounded panels were created on flexible multilayer and mat transparent material for both a conceptual and practical purpose. Thanks to light our eyes are able to see. Thanks two the flexible material the panel could be placed on the rounded wall at the entrance of the space.
STUDIO MEDICO
CHIRURGICO OCULISTICO
STUDIO MEDICO
CHIRURGICO OCULISTICO
TICO
RGICO
ATTIVITA’ CHIRURGICHE
• Chirurgia Plastica • Microchirurgia della cornea ( trapianti ) DIAGNOSTICO CHIRURGICO • Microchirurgia Edella cataratta • Microchirurgia del glaucoma
STUDIO OCULISTICO
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
DESTINO Corporate identity design I created the “Destino” logo for a new business company involved in sports and event consultancy. The logo has the shape and colours that play together to communicate happiness and reliability as the owner of the company asked me to. Two “s” make the logo shape a reminder of the company owner. I designed the business card, the letterhead, the envelope and compliments card and supplied ready files for the production. I also designed a special black and white version for house and fax prints.
project solutions
project solutions
project solutions
project solutions
Van Deventerlaan 15, 2271 TT - Voorburg, the Netherlands t. +31 070 3859156 e. sassuur@hotmail.com
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Shape and colours play together to communicate happiness and reliability. The orange colour is not casual: it’s a clear reference to Saskia’s dutch nationality. The “S” of “destino” is a reference to Saskia’s fist letters name and surname. Simple stylish business card and letter layout examples reproposes the visual centrality of the logo.Two half colour circles signs indicates the foldable points for the envelope.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Van Deventerlaan 15, 2271 TT - Voorburg, the Netherlands t. +31 070 3859156 e. sassuur@hotmail.com
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I created the “Centro Parrucche Venere” logo for the exixting shop saling wigs and hair extention in Bergamo, Italy. The name mentions already the main sold product which refere to the godness of beauty, Venere. Simple type face, rounded, femminine is associated with the sophisticated and elegant two colours already there in the showroom: grey applied to the type and red to the graphic, the line. The image of the Venere is part of the business card in order to support the communication of the logo as it’s in reality placed in the shop, giving the name to it..
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Logo design and BC
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Parrucche Uomo - Donna Hair extention
via A. da Rosciate, 4/B 24124 Bergamo tel e fax
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
035 233296
ORARI Siamo aperti dal Lunedi’ al Sabato 10.00-12.30 e 15.30 -19.00 Sabato chiusura alle 18.00
FARINELLA RESTAURANT Mediterranean food Milano The restaurant is situated in the city centre of Milan, in Italy and covers more than 300m2. The client briefed the studio to design the indoor space for a new Italian fast food pizza and pasta restaurant with the specific request of not giving customers the feeling they are entering a cheap diner. My role was to design the interior elements that built up the space. I designed the space with the Senior Architect as furniture elements such as the counter desk. I took contact with authorities to deal for permissions and I took contact with suppliers to chose elements of the design.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
RURAL HOME Rennovation plan - Italy
This rural building is situated in the countryside of Italy close to the city of Bergamo. The assignment was to create a family residence and a studio out of one of the half of the building. Pictures show some views on the outside of the building before and after the construction works. I worked with the Senior Architect on the restructuring plan of the building and visited the site several time to obtain measurements and information about the actual status of the building. I produced technical drawings and took care of the regulations involved for the several legal permissions. I also made a plan for the interior of the building following the client’s wishes. Here are shown the plan, few cross sections of the building and few photos of the “before and after” situation.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
RESTROOM Interior design I designed the interior space of the bathroom in response to a request of a client in Italy. The space counts more than 20 sqm within a 400sqm of villa situated in Bergamo, north of Italy. The design aims to enhance existing elements of the space such as the mansard roof and the amazing existing squared shape windows. The generous budget allowed me to use high quality and elegant materials such as teak wood and marble. The mini pool is the central element of the space and also the main design reference for the especially designed containers where toilet and sinks are hosted. Here are some design sketches of the elements and some photos of the actual space. The client was very satisfied.
Copyright reserved solely to Monica Nossa. The work provided is solely for the purpose intended and the work contained in this PDF may not be copied or adapted with out prior concent or permission, or unless otherwise stated to do so. By accepting this portfolio you are accepting these conditions.
Thanks Grazie
Dank U wel