Kendall Garrett,
Rebecca Cox, Shuqi Feng and
Antonio Garrido,
Laquanius Cutner
“
Our brand is driven to always remain both,
honest & inclusive within all aspects of the company so that we continue to uphold the strong
fundamental beliefs that are company is directly revolved around.
�
Table of Contents 01 02 03 04 05 06
07
1 ABOUT THE C O M PA N Y
Company Description U Skincare is a digitally native beauty brand that specializes in a selective range of natural-based products focused on skincare
Inclusive Minimal Ethical Natural
catering to all skin types. A unique quality of the brand includes a specific aim of offering customers (from newbies to skin experts) a condensed and simplified set of products designed to function together for optimal skincare routine.
1. WHAT WE OFFER
U skin is a skincare company that specializes in offering a range of simplified products, which as a whole, each provide in an essential step that together curiates the ultimate healthy, day-to-day skin routine. Through the careful consideration to perfect each product in order to successfully fufill the intended task, as well as being phycially refined for quick and effortless use, all of these careful considerations were emphasized with the thought of theoretically being able to assist new skincare consumers despte the absense of their physcial presene to guide them through it. The U skincare essential set of products works as both a condensed and simple version of the optimal skincare routine, effectively reducing steps and clutter, while increasing results.
2.
WHO WE ARE SELLING TO
While our brand values stand on catering products for any human being, our target market does not have a specific gender specific and varies in the age range from 15-25 years old. We invite both customers of a long-line knowledge and experience with skincare as well, as customers who are newly introduced and interested but struggle with how and where to begin. Our customer is not only environmentally conscious, but well-informed and desires an open company where they can recieve truthful and thorough answers regarding the details on the product they are puchasing for reassurance, as well as specifics on the process of which it was made from.
3. WHAT MAKES US UNIQUE
Although there has been a significant shift in consumerĘźs ethical mindset over the past few years result in countless eco-friendly + natural based skin care companies to emerge in the market place, a significant common factor among a majority of other competitors is thier lack of consistancy in following through 100% ethically in regards to cruelty free, sustainable, environmentally friendly as well as also being a gender nuetral company as well. U skincare has made every decison according to those ethical factrs at hand and refuse to settle for less than 100% safe for humans, animals and the environment. This causes us to stand out among the rest as it is clear that we are truly believers and dedicated to the values set for the brand, which rules us out for any suspicion or scrutiny of solely becoming a consciously driven company for the sake of a gettting away with a “trend seekingâ€? marketing ploy.
Our mission, by strategically utilizating our platform, aims to help reform the global mindset by calling attention towards the importance of the accknowledgement & understanding
of
i n c l u s i v i t y, in hopes that companies on a global level will make a significant & conscious effort in decisons such as further expanding the market area, that wil lthen allow the products & services to be more readily available to a far greater range of people amongst many different diversities.
2 PRODUCTS & SERVICES
Products curriated for all skin types Each and every product is created with a curriated variety of natural ingredients aimed to benefit all types of skin from gender, ethnicity, sensitivity, to the common generic classifications (balanced, sensitive, dry, combination, or oily). We donĘźt believe any unique individual deserves to be placed in a box, therefore we make it our mission to provide products for everyone.
Product Range Plan
 Â? Â
 € ‚  Â? Â? Â
 �
Â?
Â
Â? Â Â Â? Â? Â
Â? Â Â? Â? Â? Â?
Â
 Â
Our “Bare Necessities� kit works as both a travel set or sample pack that includes a exclusive reusable travel bag with smaller sizes of each product to test out before you fully commit.
Don’t worry we’ve got you covered: Each size is formulated to last around the 28 day period it takes to truly see results on your skin
o r d e r o f o p e r at i o n s DonĘźt stress yourself on the easy things in life-- HeresĘźs a quick 5 step breakdown of the only products you need to a perfected skin routine
3. Serum
1. C l e a n s e r
5. Moisturizer 2 . To n e r 4. Eye cream
Purif ied
Natural Beauty Breakdown
Through our manufacturing company Sensitive Organics, we are able to create products that are: Natural Organic Cruelty free Vegan Sustainable + overall safe for everyone and every thing.
Main Ingredients
Our Complete Beauty Services
Eco Friendly Packaging
EcoEnclose is a packaging manufacturing company with ideals of creating a better balanced existance between nature + humanity. They aim to help with this goal by providing companies with sustainable packaging options that donĘźt have to sacrifice creativity + design.
As the global issue of waste continues to escelade, we understand the need for change within companies to make conscious desicions in order to cherish the world we live in. Our strong eco-friendly values led to choices within our packaging design to have a more sustainable approach.
„ …
Energy efficient (60% to new plastics) Smaller carbon footprint + 100% recyclable
Reusable + 100% recyclable
Our product bottles are manufactured through SKS bottle + Packaging, Inc. which offers a large variety of eco-friendly products made of PIR, PCV + Paperboard.
Our shipping boxes are 100% recycled + made from 95% post-consumer content
3 MARKETING PLAN
Economics
Competition
4 O P E R AT I O N A L PLAN
Production
Location U S The website will be run by all partners in the business. This is as simple as a convenient space in each memberĘźs residence. U Skin will not be storing any inventory as all inventory will be stored by a third party logistics company as well as by the affiliate stores and companies, Sephora, Ulta, and Ipsy. Physical requirements: For the first year, the initial inventory will be held in approximately 780 cubic feet at the chosen logistics company at $0.30/cu ft. totaling $234. The headquarters of the business will be located in one residence. The warehouse will be located at Port City Logistics in which this company has the substantial amount of space to properly control U Skin inventory. Zoning will be based on the offices of the City of Savannah. It is a requirement for all businesses that are headquartered in Savannah, Georgia. Small business liability insurance will be $750 annually at roughly $62.50 a month Customer Service hours are from 8:00 a.m. to 9:00 p.m. eastern standard time.
Legal Environment A license is required from the City of Savannah which has been applied for as well as federal sales and tax ID numbers. All licensing requirements will cost $85 dollars via the city Voluntary Cosmetics Registration program is optional Zoning requirements are done through the City of Savannah. Small business liability insurance will be $750 annually at roughly $62.50 a month via The Hartford Insurance Legal zoom is a company that charges $150 to create legal documents that will set guidelines for U Skin partners. This will establish the limited liability partnership as well as trademark and patents.
Personnel
Suppliers EcoEnclose 280 S Taylor Ave Suite 200 Louisville, CO 80027 Shipping Packaging and Containers company Credit is offered via NET 15 credit terms, the minimum order is 2 units. Sensible Organics 3740 W 4th Avenue Beaver Falls, Pennsylvania 15010 Eco-friendly, organic and effective beauty products manufacturing company Credit is not offered at this facility and a max of 25,000 units are produced at one time, anything over that max can be requested and will be considered on a base by base situation. The company has been in business for 23 years and is the first business to receive organic certification by the USDA in 2003. Blue Line Labels 1931 Banks Road Margate, FL 33063 Screen printing company At this time there are no shortages to be expected unless farming and agriculture faces an issue with any of the ingredients, in which the manufacturing company should be notifying U Skin. If fluctuation in supply cost takes place, then the company will account for that in product cost.
Credit Policies Managing Your Accounts Receivable As a company that is solely e-commerce, U Skin will not be extending any credit to consumers. Managing Your Accounts Payable Initial inventory will be paid in full to all suppliers. Thus the bank loan will be covering the initial costs to vendors. Monthly loan repayment is calculated in the financial plan which is section X of this document. Once sells start resupply of all inventory from products, packaging, to the third party logistics company will be paid for by revenue gained through sales. The shipment packaging vendor offers discount in terms of sales volumes.
5 MANAGEMENT & O R G A N I Z AT I O N
All partners of U Skin will have a hand in the operations of the business. Kendall Garrett will take care of day-to-day business ventures with input from the other four partners. She very competent in skincare and will be able to better assist customers with skin care needs. If at any time she decides to leave or becomes incapacitated the remaining partners will take a vote on who will take her position or hire a skin care expert to take over customer aairs. The business will strictly be run by all ďŹ ve partners to mitigate hiring employees. If at any time the partners of U Skin decide to open a brick and mortar then no more than ďŹ ve employees shall be needed for the small location.
Antonio Garrido – Marketing Relations Kendall Garrett – Customer Relations LaQuanius Cutner – Operations Rebecca Cox – Creative Management Shuqi Feng – Finance Professional and Advisory Support List the following: Management advisory board – will consist of the attorney and the accountant Attorney – Smith Barid, LLC Accountant – William D Cannady CPA PC Insurance agent- The Hartford Banker – Navy Federal Credit Union Mentors – Professor Denis Antoine (Business) and Professor Oscar Betancur (Marketing)
Economics
6 S TA R T U P PLAN
U skin as a start up company, the goal would be breakeven on sales, then making profit. We order products from manufacture Sensible Organics, silk-print on bottle by Blue Line Print, and then sale as e-commerce. By gathering customer though social media and promotion, U skin targets on Millennial. To further expend market, we would put products though Sephora and Ulta in the following years.
Start Up Products ¡ ¢ ¡ ¢ ¡ ¢ ¡ ¢ ¡ £
£ ¤
Promotional Cost ¥ ¦ ¡ § ¨ ©
Financial Loan ¤ ª « ¨
7 FINANCIAL PLAN
12 Month Profit + Loss Projection Start of Month
Feb 20
Mar 20
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sept 20
Oct 20
Nov 20
Dec 20
Jan 21
100000
8344
16241.5
24847
38632.5
47594
79291.5
87120
106977.5
127336
170213.5
186887
Feb 20
Mar 20
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sept 20
Oct 20
Nov 20
Dec 20
Jan 21
100000
8344
16241.5
24847
38632.5
47594
79291.5
87120
106977.5
127336
170213.5
186887
Toner
0
2000
3200
4800
7200
6000
8000
10000
6000
9200
10000
6000
Mist
0
1500
4000
5000
9000
6000
9000
9000
5000
7500
7500
5000
Moisturizer 0
2200
3520
4400
6600
5280
7920
7040
5280
6600
6600
6600
Eye Cream 0
1500
2500
3000
5000
3000
6000
5000
4000
6000
6000
5000
Cleansing
0
1200
3200
3200
4000
3200
4800
4800
3600
5200
5600
4000
Travel Size 0
4000
6000
8000
10000
8800
14000
8000
7200
16000
16000
12800
Oil
0
0
0
0
0
0
0
4000
4800
7200
7200
6000
Loan
100000
-
-
-
-
-
-
-
-
-
-
-
100000
12400
22420
28400
41800
32280
49720
47840
35880
57700
58900
45400
Tech
2000
0
0
0
0
0
0
0
0
0
0
0
Microbial
1750
0
0
0
0
0
0
350
0
0
0
0
Safety
4000
0
0
0
0
0
0
1000
0
0
0
0
Legal
235
0
0
0
0
0
0
0
0
0
0
0
Inventory
56245
0
0
0
0
0
0
0
0
0
0
0
Utilities
50
50
50
50
50
50
50
50
50
50
50
50
Start of Month
Revenue
Revenue Toner
0
2000
3200
4800
7200
6000
8000
10000
6000
9200
10000
6000
Mist
0
1500
4000
5000
9000
6000
9000
9000
5000
7500
7500
5000
Moisturizer 0
2200
3520
4400
6600
5280
7920
7040
5280
6600
6600
6600
Eye Cream 0
1500
2500
3000
5000
3000
6000
5000
4000
6000
6000
5000
0
1200
3200
3200
4000
3200
4800
4800
3600
5200
5600
4000
Travel Size 0
4000
6000
8000
10000
8800
14000
8000
7200
16000
16000
12800
Oil
0
0
0
0
0
0
4000
4800
7200
7200
6000
Cleansing Water
Loan
0 100000
-
-
-
-
-
-
-
-
-
-
-
100000
12400
22420
28400
41800
32280
49720
47840
35880
57700
58900
45400
Water
Sub-total Sub-total
Expenses Expenses
One-off One-off
Tech
2000
0
0
0
0
0
0
0
0
0
0
0
Testing
Microbial
1750
0
0
0
0
0
0
350
0
0
0
0
Safety
4000
0
0
0
0
0
0
1000
0
0
0
0
Legal
235
0
0
0
0
0
0
0
0
0
0
0
Inventory
56245
0
0
0
0
0
0
0
0
0
0
0
Utilities
50
50
50
50
50
50
50
50
50
50
50
50
Staffing
10000
10000
10000
10000
10000
10000
11500
11500
11500
11500
11500
11500
Staffing
10000
10000
10000
10000
10000
10000
11500
11500
11500
11500
11500
11500
Rent
234
234
234
234
234
234
234
234
234
234
234
234
Testing Testing
Testing
Recurring Recurring
Rent
234
234
234
234
234
234
234
234
234
234
234
234
Tech
250
250
250
250
250
250
250
250
250
250
250
250
Tech
250
250
250
250
250
250
250
250
250
250
250
250
Inventory
0
620
0
5272
0
8796
0
10960
0
9104
0
12704
Inventory
0
620
0
5272
0
8796
0
10960
0
9104
0
12704
Packaging 8161
0
0
0
11492
0
0
9679
0
10215
0
0
Packaging 8161
0
0
0
11492
0
0
9679
0
10215
0
0
Influencer
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
Influencer
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
2000
Promotion
2000
0
0
0
2000
0
2000
2000
0
2000
0
0
Promotion
2000
0
0
0
2000
0
2000
2000
0
2000
0
0
Legal and
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
Legal and
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
Loan
1826
1826
1826
1826
1826
1826
1826
1826
1826
1826
1826
1826
Loan
1826
1826
1826
1826
1826
1826
1826
1826
1826
1826
1826
1826
Supplies
100
100
100
100
100
100
100
100
100
100
100
100
Supplies
100
100
100
100
100
100
100
100
100
100
100
100
Sub-total
88913.5
15142.5
14522.5
19794.5
28014.5
23318.5
18022.5
40011.5
16022.5
37341.5
16022.5
28726.5
Sub-total
88913.5
15142.5
14522.5
19794.5
28014.5
23318.5
18022.5
40011.5
16022.5
37341.5
16022.5
28726.5
Profit/Loss
11086.5
-2742.5
7897.5
8605.5
13785.5
8961.5
31697.5
7828.5
19857.5
20358.5
42877.5
16673.5
Profit/Loss
11086.5
-2742.5
7897.5
8605.5
13785.5
8961.5
31697.5
7828.5
19857.5
20358.5
42877.5
16673.5
design
Promotion
Accounting
design
Promotion
Accounting
Monthly Sales of Quantity Feb
Mar 20 Apr 20
May 20 Jun 20 Jul 20
Aug 20 Sept 20 Oct 20
Nov 20 Dec 20 Jan 21
Toner
0
100
160
240
360
300
400
500
300
460
500
300
Mist
0
100
160
200
360
240
360
360
200
300
300
200
Moisturiz 0
100
160
200
300
240
360
320
240
300
300
300
Eye
0
60
100
120
200
120
240
200
160
240
240
200
Cleansin 0
60
160
160
200
160
240
240
180
260
280
200
Travel
0
200
300
400
500
440
700
400
360
800
800
640
Oil
0
0
0
0
0
0
0
200
240
360
360
300
Total
0
620
1040
1320
1920
1500
2300
2220
1680
2720
2780
2140
20
er
Cream g Water Size
20000 16000
Product Revenue
12000 8000 4000 0 Feb 20
Mar 20
Apr 20
Toner Eye Cream Oil
May 20
Jun Jul 20 Aug Sept 20 20 20
Mist Cleansing Water
Oct 20
Nov 20
Moisturizer Travel Size
Dec 20
Jan 21
Cash Flow
200000
150000
100000
50000
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Cash Flow
Sept
Oct
Nov
Dec
Jan
Opening Day Balance Chart & Analysis 200000
150000
Feb 20
100000
Assets
Mar 20
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sept 20
Oct 20
Nov 20
Dec 20
0
12400
22420
28400
41800
32280
49720
47840
35880
57700
58900
45400
Liability
187087.5
113316.5
112696.5
117968.5
126188.5
121492.5
116196.5
138185.5
114196.5
135515.5
114196.5
126900.5
Owners’ Equity
-187087.5
-100916.5
-90276.5
-89568.5
-84388.5
-89212.5
-66476.5
-90345.5
-78316.5
-77815.5
-55296.5
-81500.5
50000
0 Feb 20
Although the liability is still more than assets, the gap has been reduce over the first year. Based on the tendency, the goal, to get even and profitable in five years, will be achieving. Mar 20
Apr 20
May 20
Jun 20
Liability
Jul 20
Aug 20
Sept 20
Oct 20
Assets
Nov 20
Dec 20
Jan 21
Jan 21
Breakeven Analysis
Fixed-cost
18757.5
Variable-cost
9.19485294117647%
Breakeven Sales
20656.8686991376
Fixed-cost including Tech, Legal, Utility, Staffing, Rent, Influencer Promotion, Promotion, Legal & Accounting, Loan Payback and Supplies. Product-cost of 10,000 initial units cost 4.5 per bottle, at a sale price of roughly 20.4 per bottle. Thus leads to the Variable-cost = Product-cost : Fixed-cost at roughly 9.19% In the first year, only Aug and Dec sales will surpass the breakeven sales, due to “back to school promotion” and “holiday season”. In the following five year the company would definitely breakeven and make profit.
Team Credentials: Resumes EXPERIENCE Owner
OF ROCK CANDY JEWELRY
Created + branded company (2017) Website design Designing + creating merchandise Trend forecasting new pieces Marketing + social media Photographing + styling Packaging design, completing orders + customer service
Garrett EDUCATI ON B.F.A Fashion Design M.A. Fashion Marketing + Management SAVANNAH COLLEGE OF ART + DESIGN (2019)
SKILLS ADOBE SOFTWARE
FOR BUMBLE SCAD Ambassador Team Leader (2018) Managing + Communicating with ambassador team Marketing + Promotional Skills, Social Media Public Relations Event Planning Packaging design, completing orders + customer service
Intern
FOR COLLEGE FASHIONISTA
Industry standard digital presentation techniques
DESIGN Fashion illustrating + flats Concept development + research
GARMENT CONSTRUCTION Technical sewing Textile knowledge Pattern making
MERCHANDISING
Style Guru (2016)
Trend Analysis + Reports
Writing fashion advice articles Styling + Trend Forecasting Photographing + marketing through social media
FOR NORDSTROM Commissioned Sales, Topshop devision (2017) Assisting + styling customers Understanding floor merchandising + current trends Reaching individual + team sales goals Handling transactions, markdowns + innventory
FOR ANTHROPOLOGIE (2015)
Illustrator, Indesign, Lightroom, Photoshop
CAD + tech packs Understanding of product development Retail planning + buying
C ONTAC T 512-944-6266 kendallegarrett@yahoo.c om rockcandyjewels.c om behanc e.net/ kgarre23 @kendallgarrett_d esigns