1
SPRING 2018 COLLECTION
KENDRA
Designer & Founder
I H AV E A LWAY S B E L I E V E D T H AT
T H E O N LY L I M I T S I N L I F E A R E
T H E O N E S W E C R E AT E O U R S E LV E S .
This spring we explore our most iconic design principles, and use them to inspire a fresh and innovative collection. Taking on a style that is DENISE VP of Design
frameless and free, this season is a thoughtful blend of color and texture that feels beautifully unexpected.
OPTIMISM. FEARLESSNESS.
AN OPEN EYE FOR POSSIBILITIES.
DARE TO DREAM IN A WORLD WITH
N O B O U N D A R I E S .
4
5
6
7
EXPLORE THE
NEG ATIVE SPACE ...
PAIRS WELL WITH
A POP OF
PINK AG ATE NAIL L ACQUER
8
9
FRAMELESS
OUR CLASSIC
AND FREE
DANIELLE SHAPE,
LIGHTENED UP AND
MADE MODERN
MEET THE ARAGON EARRINGS
10
11
“THIS SEASON,
C L O T H I N G I S T H E C A N V A S —
J E WEL RY I S T H E A R T.”
– D E N I S E , VP of Design
WHITE MOP R H O D I U M S T O RY W H AT S H E ’ S W E A R I N G NECKLACE BRACELET AND EARRING
12
13
STYLE TIP:
L AY E R O N P L AY F U L
CO LOR IN VA RY ING LENG TH S
14
15
THE PATRICIA NECKL ACE
COLOR AND TEXTURE,
EFFORTLESS DRAMA
FPO
16
17
ON THE FRINGE
REDEFINING THE SEASON’S
HOT TEST TREND
18
19
THE JUSTYNE EARRINGS
SHELL AND ACRYLIC FRINGE made from 67 hand-strung pieces create a stunning ombré effect
A WEIGHTLESS
STATEMENT
20
21
WORTH MAKING
ROMANTIC HUES
22
23
MEE T GEOME TRIC DE TAIL
24
25
STYLE TIP:
WHEN IT COMES TO STACKING ,
26
MORE IS MORE
27
A SPRING REFRESH
28
IVORY MOTHER-OF-PEARL
29
30
31
HUES FOR THE HOME THAT PAIR P E R F EC T LY W I T H S P R I N G
Shop the full Home Collection at
FILIGREE CANISTER $120
ACRYLIC REC TANG LE BOX $175
4X6 FRA ME $195
in Antique Brass Iridescent Drusy
in Antique Silver Platinum Drusy
in Rose Gold Crackle Abalone Shell
KENDRASCOT T.COM
32
11X8 T R AY $295
SM ALL ACRYLIC J E WELRY S TAND $80
SQUARE FILIGREE BOX $195
in Rose Gold Crackle Abalone Shell
in Antique Brass
in Bright Brass Variegated Teal Magnesite
REC TANG LE FILIG REE BOX $250
CRYS TALLIZED G EODE $95
in Bright Brass Crackle White Mother-of-Pearl
in Platinum Drusy
5X7 FILIGREE FRA ME $85
11X8 T R AY $295
in Rose Gold
in Bright Brass Crackle White Mother-of-Pearl
33
NATUR AL SHELL ,
O UR FAVORITE
SPRING ACCENT
34
35
STYLE TIP:
PAIR SHOULDER DUS TING E ARRINGS
36
WITH A DAINT Y NECKL ACE
37
HA MMERED ME TAL ,
THE PERFECT HINT
F R O M H E A D ...
OF ORGANIC TEXTURE
TO TOE
INTRODUCING THE TABI ANKLE T
38
39
ELISA NECKL ACE $75
in Gold Violet Drusy, Gold Cobalt Drusy and Gold Teal Drusy
O UR FAVO RITE S T Y LE S IN NEW STONES
40
41
CUR ATED FOR THE SE A SON
CHA S TAIN RING $395–$425
in a variety of gemstones including London Blue Topaz, Amethyst, Rainbow Moonstone and Pink Tourmaline, with 14k Yellow or Rose Gold and Diamond accents ARYN NECKL ACE $550–$595
in a variety of gemstones including London Blue Topaz, Amethyst, Rainbow Moonstone and Pink Tourmaline, with 14k Yellow or Rose Gold and Diamond accents
on Audrey BONNIE E ARRINGS $495
in Amethyst and 14k Yellow Gold with Diamond accents
ALINA NECKL ACE $795
FINE JEWELRY
in Multi Gem Mix and 14k Yellow Gold with Diamond accents
THAT COLORS
ARYN NECKL ACE $550
in Amethyst and 14k Yellow Gold with Diamond accents
OUTSIDE THE LINES
ARYN NECKL ACE $595
in London Blue Topaz and 14k Yellow Gold with Diamond accents
AMELEE EARRINGS $750
with 14k White Gold and Pavé Diamond
BONNIE E ARRINGS $495–$525
in a variety of gemstones including London Blue Topaz, Amethyst, Rainbow Moonstone and Pink Tourmaline, with 14k Yellow or Rose Gold and Diamond accents
42
43
THE WOMEN THAT BUILT OUR BR AND
Meet the team that trusted in Kendra’s vision. Together, over the last 15 years, they have built a fashion-lifestyle brand that puts family first, dares to go beyond, and believes anything is possible.
SARAH
CHERYL
Director of Home
Brand Director
44
Designer & Founder
LEAH
Director of Major Accounts
NICHOLE
KENDRA
Design Director
JANET
Customer Experience Lead
CHRISTINE VP of Human Resources
DENISE VP of Design
“NE VER UNDERESTIM ATE THE POWER
O F A T E A M T H AT B ECO M E S YO U R FA M I LY,
A LWAY S G O I N G B E YO N D My first project was crocheting wire jewelry. If they
A N D S TA N D S BY YO U R S I D E T H R O U G H I T A L L .”
hadn’t been trying to do something crazy, they wouldn’t have ended up needing me and I wouldn’t be here. Right out of the gate, I learned that constantly pushing the envelope is part of the bargain. – Leah on Leah EMMET E ARRINGS $150
in Gold Amazonite Mother-of-Pearl Mix
L E A H Design Director
ANYTHING IS POSSIBLE SARAH
Director of Major Accounts
NICHOLE Director of Home
I remember the day Kendra asked if I wanted to join the wholesale team with Sarah. I was so uncertain about making the career shift, but she told me, “You can do anything you set your mind to, just trust me.” – Nichole (right of Kendra) Back when I started, we only sold through wholesale. I remember when Kendra and I closed our first major account together, and we couldn’t believe how many units of jewelry they ordered – she thought I accidentally added a zero! It was a huge day for us. – Sarah (left of Kendra)
C H E R Y L Brand Director
FA M I LY AT O U R CO R E During the recession, I made the decision to go part-time — as a company, we knew it was important that we cut back in order to
AN ENTREPRENEURIAL SPIRIT
move forward, and everyone was doing things to help the company
We didn’t sleep a lot in the early days – we were
and make sure we could continue. Then and now, we’ve always
a small company competing with big brands,
worked together for the greater good. – Christine
which forced us to act like we were one too. We’ve
on Christine
on Kendra
carried that entrepreneurial spirit with us to this
E M M E T E A R R I N G S $ 9 5 in Gold
D I A N E E A R R I N G S $ 8 5 in Gold
day, never settling and always looking for ways to
L I S A N E C K L A C E $ 6 5 0 in 14k Yellow Gold and Pavé Diamond
set ourselves apart. – Cheryl
L E O L A N E C K L A C E $ 1 2 0 in Gold Blue Mix
C H R I S T I N E VP of Human Resources
on Cheryl ARAGON EARRINGS $80
in Rose Gold Navy Dusted Glass
46
47
DOING GOOD FROM THE START
We always have something to give.
As Kendra’s mom, I always knew what a sweet, kind
Between national organizations and local partners in our stores,
heart she has. Even when we were barely paying our
WE HOSTED OVER 10,000 GIVEBACK EVENTS IN 2017!
bills, she told me we would never say no to a charity request. It’s just the way she is — always reaching out to make others feel included and loved. – Janet
To schedule your own Kendra Gives Back event, contact us at
on Janet
EVENTS@KENDRASCOT T.COM
CARSON EARRINGS $85
in Rose Gold Navy Dusted Glass
on Kendra DIANE EARRINGS $85
in Gold
HERE ARE A FEW OF OUR FAVO RITE 2017 MOMENTS…
KENDRA CARES
INHERITANCE OF HOPE
D ELTA’ S B R E A S T
DISASTER RELIEF
With our Kendra Cares Program,
We partnered with Inheritance
CANCER ONE
Together with the help of
we brought our mobile Color
AMERICAN HEART
Bar experience to thousands ™
A SSOCIATION
of patients and their families
During the month of February,
through over 65 events at pediatric hospitals nationwide.
we donated $150,000 to the American Heart Association.
of Hope to sponsor a special retreat for 10 families, each of whom have a parent battling metastatic breast cancer.
L AUREN SCRUGGS KENNEDY FOUNDATION
Together with the Lauren Scruggs Kennedy Foundation, we sponsored the gift of one young woman’s prosthetic arm.
Our Atlanta stores teamed
OCTOBER BREAST
up with Delta Airlines to
C ANCER C A MPAIGN
bring our Color Bar™ jewelry
In honor of Breast Cancer
customization experience
Awareness Month, we gave
to breast cancer survivors on
back over $200,000 and gifted
their annual Breast Cancer
10,000 pieces of jewelry to
One flight.
patients in oncology centers around the nation.
48
49
our customers, we gave back over $340,000 for disaster relief efforts across America, including Hurricanes Harvey and Irma, and the California wildfires.
KENDRA SCOTT
3800 N Lamar Blvd, Suite 400 Austin, TX 78756
on Noor JUST YNE EARRINGS $250
in Bright Silver Neutral Mix