Four Merchandising Hacks for Boosting Retail Sales
SignWorld business owners are some of the best at what they do when it comes to making signs – but if you really want to set yourself apart from the other sign making shops in your neighborhood, it’s a good idea to find other ways to add value for your customers. Knowing a thing or two about how and where to display signs is a great way to add value for any customer – and when it comes to retail customers, they’ll appreciate the following “merchandising hacks”. 1. Eye level advertising – There have been many theories on this and the general consensus is that the products and signage at eye level on store shelves simply sell better. This is typically the idea with toys or kid-friendly foods among other things. If you have existing retail customers, why not visit their stores and see if you notice any missed opportunities for signage placement. Would a new sign benefit them or would it benefit them to move an existing sign? Showing your
customers that you care about their business will only strengthen your relationship with them and may lead to ongoing business and referrals. 2. Grab the window shoppers – When your customers don’t have the benefit of a huge name behind their retail store, they need to rely on splashy signage and storefronts that make those walking by stop and take notice. If you have a retail customer that has a great storefront window space for signage, then discuss with them how you can help attract passersby through the use of eye-catching and informative signs. Storytelling through multiple panels or displays is another way to capture attention and pique curiosity enough to bring outside traffic inside. 3. High revenue in the front – As customers make their way through retail stores, they tend to take a counter-clockwise route. Retailers should attempt to promote the products with higher revenue near the entrance to their stores and at the beginning of the primary route through their stores. As a SignWorld business owner, you can show your retail clients how digital kiosks and banners can attract customers to the most revenue producing path, where the most profitable products in their store can be found. 4. Use the space – Shoppers don’t just look at the eye level products, they also spend time looking at lists and studying the route to the products they are in search of as well. Many times the floor gets overlooked as a potential place for advertising, but as a Sign World business owner, you would do well to show potential retailer customers how floor graphics can help to increase sales by offering suggestions on supplementary products and alternate choices. Understanding some of the marketing tactics behind the placement of signage in retail environments has two great benefits for the SignWorld business owners. It allows you to provide a valuable service to your retail customers and it helps to increase the amount of signage that you can actually sell to them. See more at: http://signworld.org/four-merchandising-hacks-for-boosting-retail-sales/