When and Why To Hire A Sign Designer
Logo creation is one of the most visible and exciting aspects of launching your own business. It’s always going to be tempting to procrastinate on the hard-work – balancing budgets, ordering inventory, and hiring employees aren’t exactly a blast – but creating a logo for your company, non-profit, or personal passion project is fun! Many unlaunched businesses have died in the pipeline with their logos fully designed: the hard work never got finished, but the fun sign design was done ages ago. As long as you know how to do it or when to call for help, logo design is one of the most enjoyable parts of the whole process. One of the most important questions you’ll have to ask yourself is whether you want to call in a design consultant. Like most things in life, there are pros and cons to each. Some people cannot cooperate with consultants they see as trying to control their vision, while others simply don’t know where to begin without help.
In this post, we discuss the “when and why” of sign design assistance. Read on to learn 3 times when your logo or signage could use the help of a designer.
The Formative Years If you’re new to the business world, you’re going to make many mistakes; people open in the wrong location, underestimate the materials they need to order, and dump money into ill-advised marketing campaigns all the time. Knowing that you’re going to make mistakes, try to minimize them where possible. Getting your sign right from day 1 can go a long way towards building your business and establish your brand. Bringing in a designer will give you a second set of eyes, and one that’s informed by years in the industry. They’ll be able to tell you what styles are en vogue, what colors suit your chosen demographic, and which typography is best for your message. Alternately, you can hand the project entirely over to a designer who can send you drafts. This is a good option for those who want to start their business, but are unsure of how to approach their logo. Get your branding right early on, and your bottom line will thank you for it!
The Update When you’re ready to give your brand a contemporary look, a designer can really come in handy. Their knowledge of industry trends can really make the most of a brand refresh. Your sign update could be as simple as changing colors, fonts, or cut styles. If you’re too emotionally invested in the project to take risks, a designer can be crucial, giving you the objective perspective your brand sorely needs.
The Brand Digitization If you’re venturing into the virtual world, a designer can be a great asset. Different looks work better on certain platforms. The profile picture you used for Facebook may not generate the same viewership on a tiny Twitter logo, for example. Your brand presentation may differ depending on the audiences you choose to target: LinkedIn users may want something more professional, while Pinterest readers will want something whimsical. A designer can give you concrete tips on brand digitization, and produce a logo that performs just how you want it on the web. You can learn more about our sign design services by visiting http://signworld.org/ and getting in touch with our team.