The Future of Design in Mecklenburg County by Advertising + Graphic Design @ CPCC

C u l t i va t i n g a C h ro n i c l e I I Reflections on the future of design in Mecklenburg County

Cultivating a Chronicle II Reflections on the future of design in Mecklenburg County

T he f u tu re b e l o ngs to those who are a b l e to s o l v e p roblem s with c ourageous cre ativ ity . T he word s, im ages and d esign o f this b o o k a re the work of CPCC s tu d e n ts w ho a r e learning to be the next cre ativ e l e a d e rs of our c om munity. Not j u s t in d e s ig n a nd ad vertising, but in all a s p e cts o f b u s in e ss and life in Charlotte a n d M e ck l e n b u r g County. Watc h these p e o p l e g ro w , f o r they are our future. Kenn Compton

C h ai r , CPCC Advertising + Graphic Design program

Ac k n o w l e d g e m e n t s

The essays, quotations, and research were gathered respectfully, but unscientifically with the expressed dream of forming a working partnership between the students of CPCCâ&#x20AC;&#x2122;s Advertising + Graphic Design program and the representatives of Mecklenburg County. To the authors, contributors and original sources, our sincere thanks and our gracious apologies. ~ Editor

With special thanks to: Chairperson Jennifer Roberts for

championing the project, furthering educational dreams and encouraging CPCC students to think big; Ebony Broxton, Hillary Lacher and Nick Losito for giving up their summer to make this book a reality; Adam Rouse and our friends at Belk Printing Technologies for partnering in the production of the second annual Cultivating a Chronicle; Barry Clough, Tom Bader, and Neenah Paper for a generous paper donation; Kenn Compton for his ever vigilant and positive oversight; instructor Jane McBee for providing beautiful art from her classes; Courtney Kimball for proofreading. Participating CPCC Advertising + Graphic Design Students Jessica Andrade

Brittney Hill

Peter Niederheiser

Debbie Barger

Grace Howell

Rose Panghat

Ebony Broxton

Hillary Lacher

Cecilia Payseur

Josh Burns

Dina Lee

Chivy Khlim-Phoung

John Dearing

Nick Losito

Shane Rimmer

Vannessa Florez

Stuart Lundsten

TaLeah Schoetmer

Stacey Herr

Donna McKenzie

Sheree Stowe

Instructors: Jenna MacFarlane & Jane McBee

Credits: Written by CPCC students in Typography II Spring 2010 semester,

designed and produced by Ebony Broxton, Hillary Lacher and Nick Losito; edited by Jenna MacFarlane; proofreading by Courtney Kimball; cover design by Ebony Broxton; cover photo by Cecilia Payseur; cover illustration by Stacey Herr; inside cover design by Hillary Lacher and Ebony Broxton; back cover illustration by Peter Niederheiser; inside back cover illustration by Brittney Hill; introduction by Kenn Compton; acknowledgements and table of contents design by Ebony Broxton; acknowledgements illustration by Shane Rimmer.

C u l t i va t i n g a C h ro n i c l e I I Reflections on the future of design in Mecklenburg County

Future of Design: Version 2.0

by Stuart Lundsten

by Chivy Khlim-Phoung

Design by Ebony Broxton

Design by Nick Losito

I believe the future of creative communication is exponential by Shane Rimmer

Design by Ebony Broxton

Design by Nick Losito

Future communication will be virtually limitless

Design by Nick Losito

The creativity of a child creates genius in elders

Design by Hillary Lacher

Design by Ebony Broxton

Creative communication has come a long way

Design by Hillary Lacher

Design by Ebony Broxton

Virtual Success

I don’t think that flying cars and cities in the sky are going to happen by Nick Losito

by Rose Panghat

One hundred years from now, the world will continue without much drastic change by Ebony Broxton

by Sheree Stowe

Confucius said it best, “choose a job you love, and you will never have to work a day in your life.” by Stacey Herr

by John Dearing Design by Ebony Broxton

It’s about time for a revolution in the tattoo industry and I want to be part of it by Dina Lee

Web-based communication will drive the future by Vannessa Florez

In the future, creative communication will be big

Humanity is the key

by Josh Burns

by Hillary Lacher

Design by Ebony Broxton

Design by Hillary Lacher

Cultivating a Chronicle II

Future of Design: Version 2.0 By Stuart Lundsten

It would appear that communication over the next five to ten years will continue its trend of moving at an ever faster pace. It feels to me that we are leaping towards a whole new paradigm, where the future will be vastly different to how we see things today. According to â&#x20AC;&#x2DC;Mooreâ&#x20AC;&#x2122;s lawâ&#x20AC;&#x2122;, computer processors are halving in size and doubling in speed every eighteen months or thereabouts. With this in mind, it would be quite conceivable to imagine computers embedded into everything: clothing, wallpaper, the kitchen countertop or perhaps even into our skin! Intelligence could be everywhere, the Internet existing on a constantly accessible cloud, all tools and gadgets wireless, and information streaming directly to the synapses of the brain. Okay, maybe that last

part is a little further down the evolutionary path, but certainly a very real possibility. After all, save our soul, what are human bodies but biological computers? This increasing rate of change in technologies, which futurist and inventor Ray Kurzweil predicts as exponential, will drive everything around it, and this absolutely includes design. It is hard to imagine any student coming out of college today finding a job that they will stay in for their entire career, as it often used to be not so very long ago. I saw a statistic recently that suggested software being taught today will be obsolete by the time most students complete their education. This may be true in some fields, but appears at least that techniques learnt in Adobe

Artwork: left by Vannessa Florez; right by John Dearing 2

Cultivating a Chronicle II

for example, ‘evolve’ rather than becoming completely changed for each new iteration. In my opinion though, designers will need to become ever more adaptable, bending and molding to rapid industry growth. I could almost see a saturation in the area of advertising where it might even implode on itself. Perhaps we will get to the point where we don’t need advertising? If I could access any information I wanted, no matter where I am, at the blink of an eye, why would I need a giant billboard telling me about Nike’s latest pair of sneakers? I guess it raises an interesting question of why we needed advertising in the first place. The obvious answer being that a product or service would not survive without

a certain amount of people being aware of its existence. But what then if we were always connected, always aware, always switched on? It really is difficult to see how things will eventually turn out, but already we are witnessing a massive increase in digital content. This makes me wonder if physical media will be scrapped altogether for a more ‘virtual’ space. In the meantime though, I’m sure the debate over digital, on screen content and physical, tactile material will rage on. Of course there are always concerns about how best to conserve our environment and move into a sustainable future. I could easily see technologies that completely imitate ‘natural’ sources, such as haptic feedback screens and holographic imagery.

Looking into the future has always been a bit of a pet subject for me. As a youngster I was fascinated by science fiction movies and wondered if these visions would ever become reality. It does seem that as we charge into the 21st Century, life is imitating art. With changes happening at an increasing rate, it really is mindboggling to wonder where we’ll be in another hundred years. Imagine taking some type of modern gadget back to 1910. How would this be perceived by onlookers? I honestly feel that if someone were to bring back technology from a hundred years in the future, we’d think it were magic. Maybe things will become so far removed from today's normality that there could be no words to

Cultivating a Chronicle II

Future of Design: Version 2.0 cont. describe it. One way of thinking about this is to consider how far humankind has evolved in the last thousand years. Biologically speaking, not far, but in our ability to manipulate the material world that surrounds us massively so. This material growth cannot continue though, lest we exhaust all of earth's resources. Hopefully we find new approaches and solutions to our problems. I think ultimately our best way forward is to

evolve on a conscious level. This might be a synthesis of our technological prowess and a better connectedness to our environment. Perhaps our minds will be joined in a universal spiritual/ technological growth, a singularity of consciousness able to manifest any type of reality. The information stored in our brains wirelessly connected to the ‘source’. A return to the field that binds all energy and matter. If I were to cast a darker cloud over our proceedings, it could be that we don’t make it much further as a species. It’s a sobering thought, but a possible eventuality. Watching a documentary about dinosaurs got me thinking about this recently. If we have an understanding that the dinosaurs were wiped out by natural or cosmic events, we must also understand how possible it is for similar events to take place again. The narrator of the movie mentions how the legacy of dinosaurs continues on by the grace and beauty of birds. Perhaps an extinction-type event is due for us brutish humans. I do think we screwed things up this go around, so perhaps we deserve it. If DNA were to reassemble to the form of a human, I’d hope it were version 2.0. Not the same old rust bucket we’re driving around today! We could also soon discover that we are not alone in this universe. The immensity of such a revelation would change the shape of our existence entirely. To finally be told the truth about our galactic brothers and sisters would be the biggest event in human history. Every single aspect how we live would be radically altered, and I think for the better. I’m hoping for an upgrade to version 2.0 sooner rather than later.

Artwork: left by Jessica Andrade; right by Grace Howell 4

Cultivating a Chronicle II

I believe the future of creative communication is exponential by Shane Rimmer From my understanding, design is growing and the demand is growing. In the next five years, desktop computers will be non-existent. Everything will be wireless. Many graphic design jobs will merge with architecture and interiors. In ten years, holograms will be the computer of the future. All business will be conducted online and everything will be digital. I will be left behind in the future with all the changes around computers. I grew up drawing on paper instead of clicking a mouse to create projects. Being able to touch a physical sheet allows for more to be conveyed. Will I be left behind or will I adapt? With the world moving ahead so fast, I feel school should supply us with cutting-edge technology. This is a double-edge sword and it would cost a fortune. However, how else will students be one step ahead? I

also believe that teachers should regularly attend classes to keep themselves up-to-date on new ideas. Having speakers who are on the edge of new technology give speeches on their ideas and techniques will help a lot. The curriculum should be offered in a new way. Rather than coming to a classroom every day I think we should be out in the field studying the people who do this on a daily basis. In one hundred years, the world and everything thatâ&#x20AC;&#x2122;s done will be invisible. I believe that cars will no longer be used and we will be teleporting from place to place. I think when people exercise they will run in the air and lift holographic bars against air pressure that you can adjust. Everyday tasks will be done by touch only. Phone calls will be a thing of the past. People will wear rings that will show the caller on the face. Conversations will be conducted that way. Cultivating a Chronicle II

Web-based communication will drive the future by Vannessa Florez Today and into the foreseeable future, creative communication is becoming more and more reliant upon web-based social networks. The majority of communication today is conducted over the web. Even today, these types of sites have a major presence within the product placement strategies of most major brands. Most companies utilize these sites as if their brand was a person. Social networking sites are poised to dominate the immediate future of communication. Furthering my knowledge of web design is a large part of what I want to do with my education, simply because this is where I believe the future of design and life lives. Design work done today is accomplished on high-

powered computers, which is where my use of software comes into play. My life and education goals are inextricably linked, because the further I advance my education, the further I am on the path of life. I plan on taking languages such as French and Italian to go with my English and native Spanish. Inspiration often does stem from experiences which is one reason to travel the globe. One day, my dream is to design a travel magazine. I am working towards being able to design on a freelance basis. Instant access to the media of your choice is the way technology is going. After we are gone, the world will be all about the Internet.

Imagine a world where you get up in the morning and put on your glasses even though you have perfect vision. Project an image onto a surface. While walking down the street, you see an empty billboard suddenly has your email account in full view. Any place you look can become the screen for virtual web-based communication and the glasses allow you to navigate based on your eye movement. Billboards actually cater to groups dynamically based on weight and height of viewer. Imagine ten different people looking at the same surface and discovering as many different ads. Everyone is a consumer. The trick is finding what appeals to them.

Artwork of Vannessa Florez by Ebony Broxton Cultivating a Chronicle II

Cultivating a Chronicle II

Future communication will be virtually limitless by John Dearing As the rapid pace of the 20th century social and artistic changes accelerates into the new millennium, the future of the creative fields alters daily. To focus on the field of creative communication, I believe the field has major changes to look forward to. These changes will be focused on delivery and understanding. Styles change from year to year and are the skins we apply to underlying principles. The increasing connectivity of the world will lead to a greater cross-pollination of culture and ideas than has ever existed before. My goal of attending graduate school in Australia is to experience another culture. Iâ&#x20AC;&#x2122;ve found it amazing that many insights can be gained by studying two things that seem similar on the surface. For that reason and because Iâ&#x20AC;&#x2122;m horrible at languages, Australia offers a lot. The shift from creative communication to telecommunication will have strong impacts in a number of ways, not the least being that print will decline as a medium. Increasing concern for the environment will help this decline along. Print media will not disappear or even become archaic. There is a great deal to be said for print versus digital media. The future of digital storage is already in question. In just over a decade, it has become virtually impossible to read the data contained on a 3.5 inch disk. Books from over two thousand years ago can still be read if properly preserved. Ironically, the more advanced means of current data storage are actually more prone to error and corruption than older versions. Printing will remain

the primary mode of distribution for books, but the world of advertising, including outdoor, is moving towards digitalization. Social media will deliver news as it happens. In the process of educating new designers, the system must change to incorporate new advances in communication. The classroom will never disappear because it serves as much of a psychological and social purpose as it does an educational one. However, the nature of the classroom will change. Increasing access to information and techniques will make the focus of education fall more heavily on problem solving and self-instruction rather than imparting discrete sets of technical skills. As the focus of education moves from skill to learning-based, the environment will increasingly rely on students to serve simultaneously as instructors. Cooperative tools such as Internet-based networking will have a huge impact on education. The future holds a great deal of promise. In the last century, the world has changed unimaginably. At the beginning of the 20th century, the radio was the highest form of communication. At the dawn of the 21st century, the Internet has surpassed. By the 22nd century, there is no way to conceive of the changes creative communication will have undergone. As projection and input technology advance, a pair of wire-framed glasses and a glove will replace a laptop, even entire mainframes. Communication in such a world will be virtually limitless.

Artwork by Jessica Andrade Cultivating a Chronicle II

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In the area of education, imagining the future allows students to envision their endeavors as having a positive effect on the world. In this writing, I will explain my goals, describe my vision for the future of graphic design, and how the world

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realize that no one can tell the future. We can only guess what things will be like and hope that we fit into that picture.

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Cultivating a Chronicle II

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In 1991, my first grade class drew pictures and wrote a short paragraph for a time capsule set to be opened in 2010. That time capsule has long since been forgotten by most of the people that were present. Back then 2010 seemed so far away that I believed there would be flying cars and human life discovered on Mars. Now that we are in 2010 and none of my predictions have come true, I

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by Sheree Stowe

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The creativity of a child creates genius in elders

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Self Portrait by Sheree Stowe

will be in one hundred years. Part of becoming successful is to predict the status of graphic design in the next five to ten years and to decide how I will fit in that world. As we see, the web has become more complex every year, creating the opportunity for more devices and platforms. In the future, web platforms will become standardized. Designers will have to design to

fit more applications than ever before. The economy will become globalized. There will be one or two types of currencies. Companies will become international entities rather than local. This will create more competition and a need to differentiate between businesses, thus creating more opportunities for designers. Furthermore, I believe that employers will stop hiring graphic designers in permanent positions. All creative jobs will become freelancing positions where designers are hired by firms on an as-needed basis. This will prevent employers from having to pay benefits and they will be able to choose people who are best for the specific task. For the designer this will create more freedom. There is no telling where I will end up in all of this, but I would like to become an established freelance branding strategist. By teaching me a little about every mode of visual communication, my education will become important. If my speculations are correct, my life goals can only be met by participating in lifelong learning.

My life goals are to take my family on an exotic vacation, write a book and to give back to my community. One hundred years from now, technology will advance far beyond what any science fiction writer could have imagined. There will be flying cars and showers that have the ability to teleport people to the outer reaches of our galaxy. Because of this, designers will have to design things that will sustain rapid changes in gravity and exposure. Aside from this, designers will have to create things that will look good on multiple planets. I am sure that the difference in where the planet sits in relation to the sun will make a huge difference in how colors look causing the designer to put much more thought into color selections. Most interesting of all, there will be software with the ability to produce a product based on hand-drawn designs. This will eliminate the work involved in creating mock-ups and eliminate file preparation.

powerful solutions. While my ideas of the future seem outlandish, they are no different in scope than the thoughts I had in the first grade. While skills people learn at a young age may seem childish, they become helpful throughout life. The creativity of a child creates genius in elders. Many of us are trying to re-learn how to use the creativity that we were untaught in our youth. If people had invested time thinking about the future prior to the economic downturn, a lot of problems could have been avoided. Months ahead of job losses people realized that the stock market was taking a hit and the housing market was crashing. Everyone continued to spend money without thinking.This is why it is important to have creativity. Now that people have learned from mistakes, we can take it as a lesson and continue to imagine what the future holds.

Essentially, I believe that technology will eliminate grunt work in most careers, allowing the designers the ability to think and invent Cultivating a Chronicle II

Artwork by Donna McKenzie 12

Cultivating a Chronicle II

Creative communication has come a long way by Rose Panghat In the years to come, it is likely that creative communications will become more blatant and aggressive in an attempt to overcome the overload consumers face. With the passage of time and reduced attention span, creative communication will become more succinct. It is likely that nearly every electronic device will be connected to the Internet leading to an exceedingly well-informed society. In order to better fit into the world of the future, it is imperative to change with the times, and remain flexible enough to adapt to new technologies while keeping a firm hold on the essentials of communication and design. A strong educational foundation in the field of design will allow me to make the necessary changes in order to stay current without compromising the essence of being a designer. Undoubtedly the world one hundred years from now will be vastly different. Transportation will have matured to the point of being able to reach any point on the planet within hours. High-speed rail, aircraft and ground transportation will all have reached critical mass, and the entire transportation infrastructure will be synchronized so that accidents are eliminated. With the help of science, food production will have matured to the

point of massive abundance, enough to sustain humans for their entire lives.

transmitted directly to a computer. One day, this may be a reality.

Work as we know it will evolve even further. Robots will take on manual labor and mundane tasks. Cleaning, garbage collection, home building, manufacturing and distribution will be automated to the point where only a few key individuals will be required to run society.

Language barriers are disappearing as well. Devices that translate in real time will allow people from different countries an ability to communicate without an interpreter.

Advances in health and medicine will have found cures for AIDS, cancer, heart attack and stroke. Doctors will be assisted by robotic nurses who can service dozens of patients per hour. No longer will people suffer in recovery from surgery, as the tools and electronics used in surgery will have evolved to the point of minimal invasive procedures. Trips into space such as to the moon and Mars will become commercial ventures. Human settlements will be found in several spots in the solar system. New discoveries will be made in our galaxy and beyond our universe. In a hundred years, new sources of power will be available. Tremendous advances in harvesting power from the sun and sub-atomic particles will be taking place. No doubt we will be communicating at a high level. People will think a thought and it will be transmitted to the recipient. Scientists are already working on creating brain-computer interfaces which allow thoughts to be

The pervasive use of mobile phones will have merged into personal communication devices that require no tactile input from the user. Video, pictures, audio, and music will all be available through a worldwide database. Products and services will be advertised constantly with options to sample goods. Commercials will be holographic, allowing the viewer to experience the products in three dimensions. Retinal scans will allow advertising firms to monitor consumer reaction, mitigating the need for physical feedback. Print media will become obscure, relegated to museums of the future. In the distant future, advertising will not be restricted to the media of today. The technology of organic LEDs (OLED), made up of a film of organic compounds, will allow for displays embedded in various types of material such as clothing, opening up many possibilities for how and where products and services are advertised.

Cultivating a Chronicle II

Virtual Success by Josh Burns Instead of buying a magazine, what if we put on a pair of glasses, download and experience stories as if weâ&#x20AC;&#x2122;re inside them? The technology we have available today is amazing and allows us to do rather extraordinary things. This leads me to wonder what the future will look like regarding creative communication. I imagine that as time passes, more and more design software and printing technology will make the lives of graphic designers much easier. At the same time I fear that with new technology, any ordinary person will have the ability to design for themselves, without the need of a graphic designer. There are already so many great tools available. For example, there are apps on an iPhone that can edit images. This technology, as great as it is, pulls us away from God-given creative talents and replaces them with the work of a machine. Right now, a person with absolutely no visual creativity can purchase software to create impressive images and layouts. A talented artist, who uses such software, may be putting their own talent on the back burner. I enjoy drawing, painting, and sculptingâ&#x20AC;&#x201D;creating work with my own hands, without help from a computer. The aesthetic quality of a hand-drawn image far exceeds the look of computer-generated images, at least in my eyes. I hope to always stay in touch with my creative side and get my hands dirty in the process. Self Portrait by Josh Burns

Cultivating a Chronicle II

In five years I see us interacting less and less in person. Meetings will often take place online, rather than in an office setting. It will be more common for people to have

personal computers and cell phones. Prices will decline and the devices themselves will become more compact. Ten years down the road most people will have portable, compact computers. There will be a shift in graphic design towards basics with a greater appreciation of handmade art and design. The machine will become more of an enemy to society than a help. There may be repercussions for our laziness and what we do not know now may come to fruition. I don’t want a “job”; I want to do what I enjoy and get paid for it. I know that my education will be a major source for achieving success in life. I have struggled with what exactly it is that I want to do with my life, but I will never be satisfied if I don’t finish college. Not only do I learn about the subjects at hand, but also a great deal about myself. Getting a degree will prepare me for achieving goals. I hope to apply my creativity to my profession. I hope to be expressive through my work. It would be lovely to be my own boss and make the rules as I go. The main

thing is that I am able to support my family while working in a career that I love.

that appear realistic. How would I position product information on an artificial leg?

When I graduate, I will venture into the industry of creative communication. Who knows what the future holds or what role I will play in it? It is fun to dream.

What if a major disaster strikes and I am needed to get important information to the public? Whatever the outcome of the next five, ten, or even one hundred years, I know that graphic design will play a major role in everyday lives. Humans are visual creatures in need of structure and direction.

In the next hundred years anything is possible. We will be living longer lives. Artificial organs will make 80 the new 40. As the population expands, the need for more space will push us to create floating houses and businesses. One day we will be driving cars that fly and I will create visual systems used in the sky to help drivers navigate. This will create a whole new canvas on which to design floating billboards, street and business signs. We will have virtual computers attached to our heads enabling us to have constant online access and like a radio station, ads will appear every so often, changing the way products are sold. This virtual way of life would open a whole new realm for designers.

I want to play a productive role in the world and use my God-given abilities. Whether I become an illustrator for children’s books, graphic designer for a large firm, a creative director for a company or school, or even an art teacher, I have talents to offer. I was given these talents for a reason and I should use them to the fullest extent. When I die I want to know that I made a contribution and a positive impact on the world.

Perhaps I will work for a company that makes artificial body parts

Cultivating a Chronicle II

In the future, creative communication will be big by Chivy Khlim-Phoung In five to ten years, I believe that there will be more social media websites linking people from all around the world. There will be less use of e-mail. Regular mail will disappear. I prefer quick communication because I am busy. Having less time, people in the future will depend on technology to help throughout life. My life goals will be met if I continue to learn with an open mind. I also feel that in order for me to meet my life goals, I need to push myself and not give up easily. I don't think sitting in front of a computer in a class will help me learn what I need to know in the real world. It does train me to do the work that is needed, but I think if I do not get myself out in the working world, I will stop learning. I learn from actual experience and making mistakes.

create a way to get from one place to another without an automobile. Advertisements may not be featured as much in newspapers or magazines. I believe paper will be used, but not in the same way. Many ads will be seen on TV, the Internet or heard on satellite radio. Maybe even through a phone. Advertising will still exist, though it will evolve. There will still be ways to reach people. When I visit a doctor's office, no one really picks up magazines to read anymore. They are either watching television or playing with their electronics. In the future, people will rely solely on the internet and texting as a way to communicate.

I can imagine the world one hundred years from now. People of the world will merge together. This means there will be new races based on nationalities that have come together as one.

More product sales will be conducted through the Internet. Many people will spend more time in front of a computer which will lead them to buy more. The role of creative communication will play a big part. People will continue to use social media site to connect. Retail stores will find a need to stock fewer products.

There will be a lack of world peace. War will continue, though this will cause people to unite. The world will still have its problemsâ&#x20AC;&#x201D;maybe bigger due to advanced technology and greed. People will live in on-ground houses, as opposed to homes which float in the air. Residences will be made from different materials than are used today and they will be smaller.

Being very opinionated, consumers will continue to share experiences whether positive or negative. This is already happening, but in one hundred years, one little message will damage or help a company. People will be quicker to comment on the spur of the moment and will become too dependent on technology with less face-to-face contact.

The world will be crowded, cost of living will increase, there will be less grassland and the homes will be built in a vertical direction.

There will be less privacy and information will more easily leak. The public will have access to things they couldn't before. Information will be received with the touch of a button.

I think the way of transportation will change due to pollution. Even though technology will improve, ways of transportation will come from people. As it will be a crowded world, people will use their own energy to

There will be no flying cars.

Artwork by Debbie Barger Cultivating a Chronicle II

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Cultivating a Chronicle II 18

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Confucius said it best, “Choose a job you love, and you will never have to work a day in your life” by Stacey Herr As far as I’m concerned, better late than never. As a child, I was told that I could mold my life into anything I wanted as long as I was willing to put my entire being into making it happen. What I wanted to be while growing up evolved about as often as my bad hairstyle choices and as a result, my goals have been diverse over the years. Some of these goals have been achieved, many more were left abandoned in forgotten memories. For the majority of my early twenties, I felt like my goals were tiny dots far away in the distance; then other times they were just barely past the tips of my fingers, yet still beyond my reach. After starting my graphic design degree, something I always have wanted to do, I felt like I had finally chosen a path to my freedom. The path I could finally put my entire being into. It has been relatively easy for me to set and achieve short–term goals in each of my classes while pursuing my Associate’s Degree. My goals for Typography II included: gaining experience with and furthering my knowledge of InDesign, practicing using various typefaces together to create interest and effect within a document, and gaining a better understanding of illustrative typography. I feel as though I have made good progress this semester, completing two of my three goals thus far. When I think about creative communication five years from now, I envision faster and much more streamlined ways to create and share information. The software and tools used to design various types of communication will become more efficient and even more capable. The Internet will continue to grow and evolve as it

reaches more people, and the speed at which we share information will be twice as fast. In regards to the communication devices of today, they too will be faster and have an even broader range of combined capabilities. Devices will continue to be improved on, making them faster, simpler, smaller and more capable. These devices will become an affordable standard, and will continue to appeal to people across several different markets. Ten years from now, the way we communicate probably won’t be much different from five years from now, but the technology will definitely be faster and more sophisticated. As for the tools we use to create and send information, I think that there will be advances made in technology that allow more people to easily work from home or a virtual office. Laptop screens that have scanning, faxing and imaging capabilities would remove the need for bulky equipment that doesn’t travel well. Printers will become smaller and more efficient, possibly docking into a laptop to receive power and memory, so that the device remains portable. More satellites and the extended reach of the Internet will ensure that people can connect and communicate from anywhere in the world. One of the lifetime goals I have is to be able to work from a virtual office so that I can be free to live my life and travel. This desire to have freedom while doing what I love for a living definitely fits into the world I envision we will live in ten years from now. As technology continues to merge with portability, the need for cubicles and equipment will become

Self-Portrait by Stacey Herr Cultivating a Chronicle II

Confucius said it Best cont. unnecessary expenses for companies, resulting in more opportunities to work from a virtual office. My education plays an important role in securing this future for myself by providing a foundation for learning. Even after I am no longer a student it remains my responsibility to continue to learn, study, and observe the forever changing field of design and the technology that supports it. The future I envision will definitely support the next two lifetime goals that I established in class. The first one, to never feel like I am stuck doing the same thing by designing within various segments of graphic design, is something that I know is possible because of the wide-ranging capabilities of design software and communication methods that have become so efficient. The availability of learning tools and resources will allow me to continuously further my knowledge and skill set, and provide other avenues of design for me to explore. The last life goal I identified in this class is to work for myself in my own business. I think this is becoming more and more plausible because of the advances in technology that seem to be happening every day. If I am my own boss, my first goal of working from a virtual office becomes a reality, and the jobs I receive can come from anywhere in the world. Technology will allow for me to quickly send and receive information and provide the tools necessary to complete various types of projects. Trying to imagine the world one hundred years from now seems almost impossible, considering how quickly technology has advanced in the last decade alone. I expect that the rate will continue to increase, and the world we live in one hundred years from now will

Cultivating a Chronicle II

be wholly centered around computers, robots and machines. Robots will make life easier for humans. Everyone will have one that performs mundane daily tasks for them, leaving more time to focus on a career or family. People will have a higher quality of life if they are relieved of stress–inducing duties, which would result in a healthy outlook and sense of overall peace. Products and services will be advertised on hologram—like televisions and computer screens, but in such a way that the products aren’t only seen and heard, but touched, tasted, and smelt. Imagine tasting a delicious brownie before you actually eat one or trying on a sweater without putting it on. The “holovisions” of the future allow people to interact with advertising on a multisensory level. The shopping experience of the future will be affected by technology too. It would be nice to go to the grocery store and just bag items as you place them in your “hover-cart.” Who needs wheels in the future? Walk through special scanners and sensors at the door that total up your purchase and charge a money chip implanted under your skin as you exit. No more waiting in line behind the lady with two carts of canned goods and 65 coupons who wants to pay by check and can’t find a suitable pen. The role of creative communication one hundred years in the future will consist of being able to cognitively control computers and machines. No more keyboards, no more mice.

If you think it, the computer will oblige. The idea of being able to work at the speed of thought is intriguing. Envision something in your mind and there it isÂÂâ&#x20AC;&#x201D;tangible, instant gratification in the blink of an eye. News and books will be accessible on realistic hologramlike projectors that display information in front of a person in a variety of ways. Or, instead of this being a device used only for reading, it is the future laptop and is capable of projecting anything from games and spreadsheets, to movies and life-sized digital models of dinosaurs. No matter where we are headed as a civilization, the role of the designer will be more important than ever. As we make rapid progress and continue to make new discoveries, designers will be responsible for helping shape the future by contributing meaningful solutions to past problems and working to creatively solve new ones. Needless to say, I am excited to embark on the adventure that lies ahead and help make a positive difference in our world.

Artwork by Brittney Hill Cultivating a Chronicle II

It's about time for a revolution in the tattoo industry and I want to be part of it by Dina Lee I'm still learning about the current technologies for creative communication so itâ&#x20AC;&#x2122;s hard to fathom what's to come.

Ten years from now, augmented reality will involve virtual people that actually seem to stand in front of you, something I've always wished was real from Star Wars.

Just last semester I got to take a look at the latest augmented reality. I believe this will be implemented more in printed material and will change the future. When I first saw this sort of technology used, I didn't realize what it was. Now I am constantly impressed with that type of technology. Magazines are using it, combining the two forces of print and virtual reality to increase communicative power. In the next five years, I think this sort of technology will start to become popular and eventually become something that we see everywhere.

My education will prepare me for this world by constantly updating and teaching me about communication methods and how they work. My peers all have something to teach me as well. When I'm done with this program, I plan to start executing my life goals. I want to pursue tattooing and that is something I can't do properly while in school. When I move to California, that will be the time. I'll take the knowledge I've gained in graphic design and apply it to the tattoo business in a way that no one else has done.

Artwork: left by TaLeah Schoetmer; right Self Portrait by Cynthia Ross 22

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One hundred years from now, the world will continue without much drastic change by Ebony Broxton This may sound shocking, but I believe that people are creatures of habit. I really donâ&#x20AC;&#x2122;t see that changing. Whatever we are doing now, we will simply be doing more of in the future. I donâ&#x20AC;&#x2122;t believe there will be anybody driving space cars or living on the moon. Those things may not even be possible a thousand years from now. I believe creative communication will be geared towards the individual. Products need to make us feel like we are a part of something bigger. Creative communication will need to appeal to all the senses. Sites that focus on making connections will flourish. Social networking is a faster easier way to make connections and communicate. Selling products and advertisement fuels these networking mediums. That makes them a logical way of transmitting information about products and services to reach target markets. All of this communication in a digital age will come at price. People forget how to interact and simply talk to each other. Creative communication will bridge the gap. The creature comforts we are used to will become standard. Products and services will still be geared

towards making life easier. Products that make people have to do less work will be successful. Likewise, advertisements that deliver the message faster will also be successful. Products will be advertised and sold mostly through the Internet and television. Postal mail will become obsolete. As time passes, a younger techsavvy population will thrive. People that have been brought up using computers will become a part of the older population. At this point virtually everyone will be comfortable with computers and technology. Television and the Internet have the ability to communicate information quickly. Like printing, these modes of communication are mostly visual. With the advent of products like the Kindle and the iPad, we will continue to develop new ways to advertise products. These ideas have challenged me to create many solutions for a problem as opposed to only being responsible for one finished design. I can work toward achieving my life goals: being a freelance print and web designer, designing my own typeface, and

ultimately having success by using everything I have learned. To meet my ultimate goal of a career in some facet of design I will continue to learn new technical skills and think conceptually. Learning to think and conceptualize is what will prepare me for the world of creative communication. Throughout my matriculation in the Advertising + Graphic Design program at CPCC, I have seen the focus shift to conceptual thinking. I believe creative communication will be geared towards the individual. Products need to make us feel like we are a part of something bigger. Creative communication will need to appeal to all the senses. All of this communication in a digital age will come at price. People forget how to interact and simply talk to each other. Creative communication will bridge the gap. Itâ&#x20AC;&#x2122;s not just about making things look pretty. It is about communicating a message in an appropriate and visually appealing way.

Self-portrait by Ebony Broxton Cultivating a Chronicle II

I donâ&#x20AC;&#x2122;t think that flying cars and cities in the sky are going to happen by Nick Losito Not everyone is a good driver. I think it will be worse if we take to the skies. One hundred years from now, printed media will still be around, but will be a shadow of what it once was. By then, computerized media will have taken over the market. I can see holographic images being shown around the world. Holographic images will be used for billboards, greeting cards and

many other things. It may sound like science fiction to some, but I think it is entirely possible. Having that technology available can bring all sorts of possibilities to design. Some images will be still, others may move. Some sort of advanced program will be used to animate. It is hard to tell how far the Internet will evolve over the next hundred years. It has come a long way in

the past five. My prediction is that the speed will increase by a factor of 1000 or more. Speed is a must for everybody. Part of that will be up to the service providers to accommodate consumers. As for the tricks, I canâ&#x20AC;&#x2122;t imagine the possibilities. Technology is moving along at such a rapid pace. In the future, technology will have taken control. However, schools and Self-portrait by Nick Losito

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small businesses that can’t afford holographic technology will use printed media to communicate. Corporations will use printed materials, as they will find them more formal and finished than using digital communications. I don’t want to see print media go the way of wood type as seen in the movie, Typeface. That will be a big blow to design. Printed materials will be a major part of communication over the next ten years. At the moment, I don’t see it going away. Nothing compares to holding a printed piece. Printed material feels more final and easier to read than looking at a screen. Computerized media will be making gains over the next decade, but will still not be as important as print media. Everyone has a need for printed media. Companies have cut budgets, but their need for paper remains relatively high. Even though computerized media is cheaper for the most part to make, paper still has a major place in society. The way I’ll fit into that world is by designing for both computerized and print media. I need to learn a lot more about web design in order to accomplish this. Computerized media is very big and being a web designer can help me be more versatile. I will work in print media a lot more than computerized media. I think that is the case because of the need for printed materials. It is still a major part of society, and isn’t going away anytime soon.

Improving my drawing skills is important. My drawings were not ever that great, but I have made improvements this year. The results are paying off. I want to get better though. Being an illustrator helps me conceptualize ideas for projects and with the finished product. I want to achieve versatility in graphic design. In the future, being strong in several areas will pay big dividends. Better jobs will be available to those with diverse skills. I may or may not use all of the skills I learn, but every skill is invaluable to me and my future employer. My ultimate goal is to make it as a graphic designer. It will be a hard road, but if I want to be successful, I will continue to put out quality. I take pride in my work and don’t like presenting something that isn’t up to par. My attitude will help me achieve. Using both digital and print media now and in the future will be as invaluable as ever to a graphic designer. Overall, the future looks promising, as long as the right decisions are made. If the best decisions are made, designers will have a lot to look forward to. If the worst decisions are made, there will still be a lot to look forward to, but there will be a lot of missed opportunities for great design, too.

Being able to do both digital and print media is going to be a necessity. Employers ask for diversity. My first goal I will accomplish is to graduate the Advertising + Graphic Design program with a high GPA. I am on track, but will continue to work hard and keep my GPA up.

Cultivating a Chronicle II

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Cultivating a Chronicle II

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Humanity is the key by Hillary Lacher In five years, I believe that creative communication will not be too unlike it is today. I believe that there will be more devices, however. Enhanced versions of devices will flourish but they will become smaller and more multi-functional. I imagine a phone that can also be a credit card payment receptacle. With the same device, that vendor can direct the posting and shipping of that particular transaction so that it is fast, convenient, and requires merely one step from beginning to end. Expectations are funny things. Part of the procedure of realizing and defining them relies on exterior attributes such as the input of peers, role models, and outside influences. Ultimately though, it is the individualâ&#x20AC;&#x2122;s responsibility to realize these goals intrinsically and personally despite outside influences. That is the only way one can reach his or her own goals. I find it rather interesting and difficult to try to reach and measure goal achievement in a short period of time. However, this has given me the opportunity to understand the

challenge of bountiful information and learning, and still reach some of the mapped goals described early in the semester. That said, I do feel that I have met many of my desired class goals, but not all. I feel confident in my ability to perform several typographical practices, such as kerning, leading, and tracking, to name a few. For some reason, I am quite fond of kerning; I find great satisfaction in trying to make type fit in a given space. Getting rid of orphans and widows, for example, is something achievable through adjusting the kerning and tracking. Once they are removed from the text, I breathe a deep sigh of relief. In ten years, I believe that there will be even more devices doing a lot more things. For example, the necessity for remote activity will be almost second nature as lives become busier and convenience is a driving force of everyday life. Ovens will be preheated from the office; windows will be washed from

a vacation spot. Some of this is already happening, but in ten years it will be omnipresent. I also believe that there will be much more embracing of handmade design. Films such as Typeface and Helvetica have portrayed the necessity of the human touch, that the quality of humanity is unlike that of strictly computer-created design. I am drawn to both sides. Since I am a weaver, I appreciate and adore the texture of cloth and its tangibility. I am also intrigued by the technical, creative side of learning computer design programs. I wish to integrate these opposing forces into something palpable and interesting where the two sides are married. For me, furthering my education is utterly essential as I go forward. I know that I will stumble upon many new forces as I progress and hope to meet the challenges they will bring my way. I wish to be open to them and hope to not be frightened of the idea or notion of hurdles as they can sometimes be effective reinforcements.

Self-portrait by Hillary Lacher Cultivating a Chronicle II

Humanity is Key cont. To a degree, I can imagine the world in one hundred years time. At first thought, my imagination goes in the direction of technological advancements: flying cars, robots, computer-enhanced everything. I have no doubt that the world’s appearance one hundred years from now will represent all of our wildest imaginations of today. It does seem that just about anything is and will be possible. Who would have thought that a one-inch thick television was possible in the sixties? Who in the early nineties would have thought that a phone would take photographs in the coming years? So much has changed and will continue to do so at a pretty remarkable rate. I believe that in one hundred years there will be a huge dichotomy between urban living and rural living. Cities will grow exorbitantly as buildings get taller and urban life becomes more attractive as a place to raise a family. Cities will

Cultivating a Chronicle II

offer even more amenities, not just cultural. Farms will be grown on building roofs so families and individuals can produce their own food. Green spaces will be numerous and intensely protected as cultural oases. Cars will still be around in some form, but there will be an incredible amount of public transportation. Solar panels will be everywhere in unique manipulations. Advertising and design will be perpetually everywhere—buildings, sidewalks, bicycles. Design will be accessible to just about anybody who cares to create and who can push a button. However, there will continue to be individuals whose talent and savvy are notable, and they will be the industry leaders who are admired and emulated. On the flip side, rural life will flourish similarly. People will continue to promote organic farming and eating well, particularly since the average

life span will increase dramatically. There will be a different rationale than that of the city-dwellers, similar to the divergent thinking of today’s population. Design and advertising in rural dwellings will exist but in a more home-spun, handmade fashion. Hemp will be legal to grow, so there will be an abundance of well-made clothing and products that were derived from natural, home grown sources. Indeed, there will probably be an occasional exodus of urbanites to the farming communities so that they can reap, sow, harvest and escape the clamor that is representative of a metropolis. The world’s population is undoubtedly going to grow by vast numbers; my hope is that its population will be thinking a lot more than it does today about maintaining itself and not continuing to overpopulate the planet. I believe that advertising will absolutely reflect the dichotomy of the future world in its unique form.

One major hope I have for the future world is the ability for people to use their imaginations fully and to have greater attention spans than they do now. However, that may be unlikely due to the constant overload of information that will absolutely increase by dramatic measures. In addition, I question how people will think creatively by using their own thought processes instead of relying on outside influences for fodder.

as the world population doubles or triples; hopefully that recognition will provide greater sharing and humanity rather than the selfishness that is exemplified by battle and misunderstanding of other peoples.

I am seeing some things today, in the twenty-first century that I wish to be non-existent in the future. One of them is the inability of a large number of the population to communicate properly via the written word. I feel that the quality of writing in the general population has declined dramatically, and that written communication is a vital form of humanity and culture that must thrive in order for a society to maintain itself.

It is my hope that despite a possible increase in ethnocentricity, the knowledge and understanding of those things foreign or alien will promote intrigue rather than isolation or bigotry. Hopefully hearts will be full of love and openness, especially since the world landscape will be planted with so many different seeds and sharing will be the only positive option.

There will be greater competition for everything in one hundred years

Will the world become less global? Will cultures embrace unique traditions more solidly and protect themselves from outside influences more readily?

nanosecond. I wonder if there will even be currency. If there is, I doubt very highly that it will be of the paper sort. If there is money I hope that it is more attractive than what we have today. Perhaps currency will be seasonal—like fashion—and will be created by the top-notch designers of the time. I do believe that there will be a lot of bartering, particularly in the rural areas, where handmade items will abound. It is quite interesting to think about the changes that will be in effect in one hundred year’s time. In today’s world, change is all around us and is constant. In the world of design, in my lifetime alone, there have been innumerable changes via media, concept, and software, to name a few. The future will be a colorful place, for certain.

I can and also cannot imagine how commerce will be in one hundred years. I imagine that it will be easy to purchase an item of desire in a

Cultivating a Chronicle II

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