THE ONE-FIRM FIRM

RATHER THAN RELYING ON THE STRENGTH OF ONE INDIVIDUAL, IT’S THE ASSEMBLY OF STARS THAT MAKES A CONSTELLATION SHINE. THIS PRINCIPLE LIES AT THE HEART OF GENSLER’S ONE-FIRM FIRM PHILOSOPHY.

Gensler is a global architecture, design, and planning firm with 53 locations and 7,000 professionals networked across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, the firm works globally with more than 4,000 clients across more than 29 practice areas spanning the work, lifestyle, community, and health sectors.

Guided by the mission to create a better world through the power of design, Gensler believes that its strength emanates from its people. “By harnessing a diverse range of ideas, driving research and innovation, upholding shared values, and embracing our One-Firm Firm culture, we are embarking on a collective journey towards a new era shaped by design,” commented David Calkins, Gensler’s Regional Managing Principal in Asia Pacific and Middle East. He further stated, “Empowering our individuals and operating as a united entity, we foster an environment where our impact on communities is maximised as we steadfastly address the challenges of our world.”

Committed to shaping the future of cities worldwide, Gensler is leading a movement to improve urban areas. Engaging in solutions through climate action, eco-centric design, advancing urban mobility, technology integration, and the principles of smart cities, the goal is to design cities that feel familiar but also modern and exciting— where history meets innovation for a greener future. The ultimate objective is to contribute to making the world a better place as Gensler is dedicated to discovering innovative solutions and strategies that will define the future urban landscape. This steadfast dedication to pioneering solutions propels their focus on identifying and comprehending the transformative trends shaping the realm of design.

Gensler’s hospitality practice area brings a global perspective and unparalleled design expertise in planning, architecture, interior design, and branding to projects of all sizes. Recent findings from Gensler’s Hospitality Experience Survey 2023 indicate a rebound in the hospitality industry from the pandemic’s impact. This resurgence is marked by a shift towards merging business and leisure travel, redefining luxury experiences, and understanding traveler preferences. The underlying objective is to exceed guest expectations by profoundly understanding their perspectives and priorities.

Recognising the diverse preferences and demographics of travelers, personalisation stands as a pivotal principle in Gensler’s designs, ensuring that the unique needs of every guest are met. Through fostering collaborations, Gensler enhances the overall guest experience, curating spaces that resonate with both travelers and the local community. With a dedicated focus on shaping inventive and functional designs tailored to the distinct requirements of the hospitality sector, Gensler firmly believes in the transformative potential of the spaces they create. These spaces have the power to inspire and enrich the lives of those who encounter them, fostering extraordinary guest experiences, cultivating brand loyalty, and ensuring enduring value.