CARPET COUTURE

WITH THE PRIVÉ COLLECTION, LAURENCE LLEWELYN-BOWEN’S COLLABORATION WITH ROYAL THAI ELEVATES THE ART OF CARPET MAKING, CREATING A COLLECTION DESIGNED TO BRING A TOUCH OF BRITISH GLAMOUR TO SPACES WORLDWIDE.

Artistic elegance meets timeless luxury in Privé, a breathtaking collection of exquisite handmade carpets by Internationally acclaimed interior designer Laurence Llewelyn-Bowen for esteemed carpet brand Royal Thai. Creatively crafted to elevate any space, each iconic piece in this collection tells a unique and glamorous story, reflecting the rich aesthetics, history, and exquisite elegance of British handmade luxury.

The collaboration between Royal Thai and Llewelyn-Bowen is nothing short of a perfect fusion of artistry and craftsmanship. Llewelyn-Bowen’s vibrant and eclectic design language beautifully complements Royal Thai’s dedication to quality and detail. A renowned interior designer, writer, and TV personality, Llewelyn-Bowen’s foundation as a classically trained fine artist means that every project begins with an original hand-drawn sketch, giving each creation a distinctive and personal touch. This meticulous approach is evident in the Privé collection, where his expertise shines through in designs that ignite the imagination and elevate interior spaces to new heights of sophistication.

“The indulgent, unashamed luxury of handmade rugs has always held me in its aesthetic thrall. Exotic, voluptuous, colourful and sensual to the touch, throughout history, rugs have been used to define the most elegant of spaces,” Llewelyn-Bowen remarks.

Each design in the Privé collection expresses its own narrative. Sauvage, Salizada, and Pizzazz are inspired by the botanical world, capturing the delicate beauty of petals and vibrant hues, infusing spaces with natural elegance. Roxy Black, with its striking leopard-like prints, creates an immediate wow factor in expansive areas, making a bold and stylish statement. Orbany captivates with its classical geometric design, blending timeless patterns with modern luxury. Meanwhile, Madame enchants with its swirling patterns reminiscent of abstract art, showcasing Llewelyn-Bowen’s seamless blend of contemporary and classic influences.

“For the Privé collection I have used my knowledge of rug design’s centuries-old legacy and my experience as a global interior designer to create pieces that will delight the eye. Mingling traditional motifs with contemporary colour palettes, the Privé collection has been created to speak an international style of sophistication, quality, and comfort,” LlewelynBowen shares.

“THE INDULGENT, UNASHAMED LUXURY OF HANDMADE RUGS HAS ALWAYS HELD ME IN ITS AESTHETIC THRALL. EXOTIC, VOLUPTUOUS, COLOURFUL AND SENSUAL TO THE TOUCH, THROUGHOUT HISTORY, RUGS HAVE BEEN USED TO DEFINE THE MOST ELEGANT OF SPACES.”Llewelyn-Bowen