Dream. Shop. Experience.

The Kohler Experience Center (KEC) is an interactive showcase for Kohler’s awardwinning sanitary product lines housed under one roof, offering a design-driven retail environment for designers, developers and private homeowners.

Designed by LTW Designworks, the KEC in Singapore is part of a family of experience centers developed in key cities around the world including New York, London and New Delhi. Located in the heart of Singapore’s downtown district and housed in a historic 3-storey conservation shophouse on Peck Seah Street, the interior spaces are intelligently and intentionally revealed as a series of five semi-open display suites – each designed with a unique theme comprising:

• FASHION: Hollywood, flash bulbs, red carpet, fashion shows, fashion art and icons, a place where visitors get to rejuvenate their fashion senses and discover how sanitaryware integrates perfectly with glitz and glamour. Think plush drapery, stunning red textiles and clever touches like a travelling trunk for product display.

• HI-TECH: Sleek. Modern. Minimalist. That is the aesthetic of the room. Clean lines with polished concrete flooring, reflective surfaces and innovative LED lighting combine to create a futuristic backdrop for Kohler’s most technologically driven products to be displayed.

• FAMILY: It’s all in the family for this suite. Using an inviting shade of creamy salmon for the envelope, the Family suite is a room you want to spend time in. With its living room inspired direction, feel at ease with wall-mounted photo frames, comfortable high-back armchair, and reminisce of days gone by while glancing at the family’s growth chart etched into the glass wall.

• CLASSIC: Bringing you back to the roots. Inspired by the days of Kohler’s founding, the interior is an updated version of the classic American home. Think white ceramic tiles, delicate wainscoting and luxurious textured wallpaper – a perfect envelope for Kohler’s iconic clawfoot bathtub and polished tapware.

• BLACK: Black is back. Powerful, masculine and mysterious, this suite exudes sexy sophistication. This dimly lit suite heightens the senses to appreciate texture, shape and shadow. Focused lighting highlights key elements from washbasin to shower to artefacts. Natural flora floats within acrylic panels to soften the starkness and adds surprise. What hides in the darkness waits patiently for discovery.

DIFFERENT THEMES WERE CREATED FOR EACH BATHROOM SUITE TO SHOWCASE KOHLER’S SANITARY PRODUCTS IN A FUN AND INNOVATIVE WAY BY ALLOWING THE CONSTRUC- TION OF THE SUITES TO BE COMPLETED IN A “POP-UP” MANNER.

The second and third levels of the Experience Center feature an open-plan layout to showcase Kohler’s branded product lines such as Jacob Delafon, Kallista, and their technology-driven control systems “Sustainability” and “Konnect”. Customers can ambulate throughout the floor to look at whatever catches their eye, with staff on-hand to demonstrate how the systems work using touch-screen display panels. Opposing sides of the floor are coloured in red on one end to symbolize creativity and innovation, and blue on the other end to represent collaboration (among various products and customers).

Again with dedicated designs for Jacob Delafon housed in muted grey display cases and Kallista with an “out-of-the-crate” feel - think gemlike lapis blue and white veined marble pedestals and discreet lighting surrounded by raw shipping crates and packing hay – the spaces are interconnected in plan but feel totally unique and individual on their own.

LTW’s Experience Center for Kohler brings sanitaryware shopping to an entirely new level with innovative new designs within a variety of immersive environments.