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http://webdesy.co m/what-is-seo -o r-why-go o gle-sho uld-be-yo ur-friend/
T his post is a part of the SEO 101 Course f rom WebDesy.com which you want to do if you’d like to be well-versioned in SEO and you want to do it in the most time-ef f icient way possible (screencasts, detailed explanations and understandable examples). If you’re not sure what is SEO and want to learn how it can help you with building your online or brick and mortar business, keep on reading. You’ll learn what SEO stands f or, what SEO rankings are and why you need them. Also, you’ll get to know the major two SEO sorts. Plus I’ll touch on SEO f ashion tastes when it comes to hats with dif f erent colors.
SEO (or Inbound Marketing) First things f irst, SEO stands f or Search Engine Optimization, which basically means doing whatever possible to make sure that the major search engines like your site and show it to potential clients as of ten as possible. T here’s been a trend to say inbound marketing instead of SEO. In the f irst place, that’s done in order to separate decent SEOs (inbound marketers) f rom indecent ones (those that use black-hat SEO). I’ll touch on black-hat SEO later in the post.
SEO or Inbound Market ing? Since there are a whole lot of indecent SEO “gurus” who just charge money without actually helping their clients’ sites, there’s a trend to use the phrase “inbound marketing” instead of SEO. Just keep in mind that it means the same thing.
Rankings Rankings are basically the places that your site pages occupy in Google. Your ultimate SEO goal should be to be ranked number one f or a keyword that prospects search f or. Prospects are just the people who can potentially become your customers.
Rankings Rankings are the main metrics in today’s SEO, because it def ines whether you have traf f ic f or your site or not. If you have traf f ic, you can monetize it the way you like. You may want to sell ebooks, of f er consulting services, etc. For example, WebDesy.com is ranked number one f or “webdesign bureau”, which means most of the people (over 50%) who Google f or “webdesign bureau” come to WebDesy.com.
Why Google is Your Friend I’m talking about Google f or the most part, because it’s the biggest search engine nowadays. Sure thing, there are others as well, but they are either smaller (f or instance Bing) or just local ones (f or example Yandex in Russia and Baidu in China).
On-page and Of f -page SEO SEO consists of two parts, which are on-page SEO and of f -page SEO.
On-page SEO On-page SEO is all about what you need to do on your site to optimize it f or search engines.
Of f -page SEO Of f -page SEO is what you need to do of f your site to improve your site’s SEO reputation (such as building links, etc). Dealing with SEO, you’ll be stumbling upon the f ollowing phrases every now and then: white-hat SEO, gray-hat SEO, and black-hat SEO. As using the right sort of SEO will help your site to boost its revenue and the wrong one can jeopardize your whole online business, you absolutely need to know the dif f erence.
SEO Hat Fashion T here are Google SEO guidelines which specif y what is OK to do in order to improve your site rankings and what is not. T he things that are OK to apply are within the white-hat SEO, those that Google f orbids are in the realm of black-hat SEO. And gray-hat SEO is everything in between.
If you don’t plan to get rich overnight and then just f orget about your website, you need to practice white hat SEO, because it’ll ensure that your Google rankings won’t drop any time soon if ever.
Cheap SEO Services Don’t be tempted to order cheap SEO services, because more of ten than not it just means that some black-hat SEO method will be leveraged. Even if white hat is used, the quality of the service most likely will be in accordance to the money you paid f or them. You get what you pay f or.
Some SEO-Related Designs f or You Since we talk SEO in this post, check out the f ollowing designs that are optimized f or SEO purposes. Seo Market – Marketing Business Template
Nuke SEO support For Magazine Blog News
Marvel – SEO Optimized Business Responsive theme
Smart Seo Drupal 6 Corporate Template
SEO Biz (Clean) – 7 Page Design
Smart Seo – A Simple Clean Elegant Corporate T heme
Screencast If you like video more, just push the play button on the video below and it’ll walk you through all the aspects that the blog post tackles. Like I promised in my initial SEO 101 f rom WebDesy.com post, you’ll be able to learn SEO the way you like.
Slideshow And here comes the slideshow used in the screencast. Feel f ree to embed it on your own blog. Just make sure that you give credit where credit is due.
The Bottom Line T he benef it of SEO is that it’s relatively cheap- as opposed to PPC (Pay per Click) – and once it’s done properly and consistently, it’ll work f or a long time requiring little to no ef f ort on your part. For instance, if you create great content on your site, SEO optimize it (on-page SEO) and build a f ew backlins to it (of f -
page SEO), it may work f or a f ew years without you doing anything f or that. T he more such content you create the more traf f ic you get. T he more traf f ic you get the more money you can make with it. End of chain. Download the slideshow used in the screencast of the post in the f ollowing f ormats: .PDF, .PPT X or just view the presentation online. Do you SEO-optimize your site? If so, how exactly do you go about that? Have you ever used black hat SEO f or your website?
WebDesy SEO Tips From Zero t o Hero wit h t he Pro You’ll get the most up-to-date SEO tips that you can easily apply to your site f or better rankings. As a content promotion expert, I keep track of everything worthy in the world of SEO. So, I’ll regularly email you the content promotion (SEO) tips and tricks that really work. You’ll bump up your rankings real high! Name
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Kennet h I love blogging about web design, web development, and SEO. In other words, all things web. I strongly believe that WordPress combined with clever SEO is the best solution f or most site owners on the Web. More Posts – Twitter – Facebook – Pinterest – Google Plus – YouTube No related posts.