OGV Energy - Issue 50 - November 2021 - Digital Transformation

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DIGITAL TRANSFORMATION «How will our product help them in their day-to-day?» That is the question being asked all the time in the Aize offices, and finding the answer becomes slightly easier by just having the right people working on it. – Our approach as a product-driven company is to create scalable value, and in the end, reach a much wider audience. However, the lessons we are learning right now, in collaboration with our partners in Oil and Gas, are invaluable going forward. Solving actual problems on actual things with actual people, Møller says. In essence: With Aize, the abstract becomes concrete. We understand what our customers do, and we understand who we serve.

THE END-USER IS HELPING US BUILD IT Aize: The product-led approach powered by domain knowledge

– If you offer an engineer, maybe the best in the world at what he does, a tool that helps him work more efficiently – that’s fantastic. But if that engineer has not gotten any say in what that software looks and feels like – you’re out. Jarle Skrebergene, CEO, Aize. Aize is right now playing a key part in the Aker family’s efforts to be at the forefront of digital transformation of the heavy asset industry, a transformation by some estimated to be worth trillions of dollars every year. The maturing of these technologies over the last half-decade means we are finally ready to change the way we work, collaborate, share information. Aize wants to help. Recently Aize took a big step: Focus shifted from our software solving problems in specific projects to developing our scalable product. This shift is forming the company’s future. - First of all, there is no contradiction between being product-centric and being customeroriented. Being product-centric just means spending enough time with the users of your product. Of course, it helps when people who have that experience work for your company, says Christian Møller, Chief Product Officer. The people with the experience he is talking about are people like Jason Brown, UK Country Manager, with more than 25 years of upstream and downstream experience. Or Senior Director Fergus McCann, a long-time Aker employee whose 30+ year journey led to software that is today a big part of Aize.

– Intelligent data management and analytics makes it so much easier to keep your energy assets running smoothly. It gives you faster and smarter decision-making, and the opportunity to optimise operations across the most complex and challenging environments. The energy industry is filled with unused data, we just want to go harvest, says the Aize CPO.

Aize wants to revolutionise project execution and operation in heavy asset industries. We want to improve collaboration and reduce costs. The ultimate goal for our software is to create a fully digital experience, from gathering insights, to design, fabrication, construction, and ultimately the operation of an asset.

Five reasons to keep watching our progress:

Being a child of Aker does not hurt in this regard. Being able to draw on the ocean of domain expertise that exists in-house puts Aize in a unique position as a young company. We know who we are trying to help, and we know how.

Have it your way

– And we keep talking to all new and potential end-users. They voice their experience, motives, and vision. Rather than simply coming up with a solution that fits their immediate needs, we broaden our perspective by breaking down the more general problem, Christian Møller explains.

We are passionate about our users and their interaction with Aize. The day-to-day activities of our customer’s Subject Matter Experts now live in the fast lane.

– We ask questions. We come up with hypotheses, which we then test and iterate on. We have had a lot of workshops with different companies, trying to align problem statements that are out there with what we provide already. We try to align what we have to what they need.

Experience counts

Aize harbours over 30 years of experience to offer our customers the opportunity to forge and maintain an operational digital twin. We speak the customer’s language, moulding our knowledge into our solution.

Aize is completely configurable and scalable. Couple that with self-service, and our customers have complete control of their journey.

Fast forward your tasks

Release your value

E2E operational management with clear, measurable value in maintenance, integrity, and related support costs. The prize of 30%-60% savings is there to be grabbed.

Bring on the future

Fast deployment and future-ready. Not only does Aize protect existing infrastructure investment, but we are ready for a changing world.

People who truly understand the value of what we are trying to achieve, and actually managed the tasks Aize now are helping solve faster, more efficiently, and safer. – We have always put end-users first. We have just become more focused, Christian Møller says.

www.ogv.energy I November 2021

Aize combines reliable asset data with advanced machine learning allowing you to put your digital twin to use and optimise operation and maintenance. For more information visit www.aize.io


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Articles inside

Oil & Gas: It's Time for Social Conscience

2min
page 49

The ESG Opportunity

2min
page 49

Why Framework Agreements are Fabulous

3min
page 48

North East Scotland's Digital Tech Sector Can Look to the Future with Confidence

3min
page 47

Young Talent Set for Greater Recognition with Launch of Monthly Player Awards

2min
page 47

Decommissioning

8min
pages 42-43

On The Move

6min
pages 40-41

Contract Awards

7min
pages 36-37

Exporting the UK to a Greener Future

2min
pages 34-35

FutureOn- Bridging the Information Gap Between the Real and Virtual Worlds

4min
pages 32-33

Spectis Robotics- Digital Representation of Confined and Difficult to Access Areas

1min
page 31

DQ Offshore Making Business Intelligence Central to Sales Growth

4min
page 30

Battery Storage as a Key Enabler of Subsea Electrification

2min
page 29

Namaka Compliance Embracing Digital Transformation

3min
page 28

ARNLEA Partners for the Digital Transformation Journey

2min
page 27

EMPOWERING TECHNOLOGY: IT’S A TEAM EFFORT

4min
page 26

Data Driven Approach to Emission Reduction

3min
page 25

OPTIMISING SAFETY

2min
page 23

THE END-USER IS HELPING US BUILD IT- AIZE: The product-led approach powered by domain knowledge

4min
page 22

Digital Transformation in Energy

4min
pages 20-21

Middle East Energy Review

5min
pages 16-17

US Energy Review

6min
pages 14-15

Europe Energy Review

7min
pages 12-13

UK North Sea Energy Review

8min
pages 9-11

RCP Providing Advanced Power Quality Solutions

3min
page 8

OGV Community Members Feed

4min
page 6
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