Spurt in Investments in Biotech and Breeding Research Expected To Result In Hybridization by Ken Research

ÂŠ This is a licensed product of Ken Research and should not be copied

TABLE OF CONTENTS 1.

India Seed Industry 1.1.

Introduction

1.2.

India Seed Market Size, FY’2007-FY’2013

1.2.1.

By Revenue, FY’2007-FY’2013

1.2.2.

By Production in Volume, FY’2007-FY’2013

1.3.

India Seed Market Segmentation

1.3.1.

By Varietal/ Non- Hybrid and Non-Varietal/ Hybrid Seeds, FY’2007-FY’2013

1.3.1.1. Non-Varietal Seeds by Cross Bred Hybrid Seeds and Genetically Modified Hybrid Seeds, FY’2013 1.3.2.

1.3.2.1.

By Type of Non-vegetable Seeds, FY’2013

1.3.2.2.

By Type of Vegetable Seeds, FY’2013

1.3.3.

By Breeder, Foundation and Certified/ Quality Seeds, FY’2006-FY’2012

1.3.4.

By Industry Structure, FY’2011-FY’2013

1.3.

India Distribution of Certified/ Quality Seeds

1.3.1. 2.

By Non-Vegetable and Vegetable Seeds, FY’2007-FY’2013

By Cereals, Pulses, Oil Seeds, Fibres and Others, FY’2006-FY’2012

India Hybrid Seed Market Introduction 2.1.

India Hybrid Seed Market Size, FY’2006-FY’2012

2.2.

India Hybrid Seed Market Segmentation, FY’2012-FY’2013

2.2.1.

By Hybrid Crop Seeds

2.2.1.1.

By BT Cotton

2.2.1.2.

Hybrid Corn/ Maize

2.2.1.3.

Hybrid Vegetables

2.2.1.4.

Hybrid Pearl Millet/ Bajra

2.2.1.5.

Hybrid Sunflower/Oil seeds

2.2.1.6.

Hybrid Sorghum/ Jowar 2

2.2.1.7. 2.3.

Hybrid Rice/ Paddy

India Hybrid Seed Industry: Trends and Developments BT Brinjal Recommended for Commercialization in India Developing Biotech Crops in India

2.4.

Market Share of Major Players in India Hybrid Seed Industry, FY’2012

2.4.1.

By BT Cotton Seed Market

2.4.2.

By Hybrid Vegetable Seed Market

2.4.3.

By Hybrid Corn/Maize Seed Market

2.4.4.

By Hybrid Pearl Millet Market

2.4.5.

By Hybrid Rice/Paddy Market

2.5.

India Hybrid Seed Market Future Outlook

2.5.1.

India Hybrid Seed Market Future Projections, FY’2014-FY’2018

2.5.1.1. 2.6.

By Hybrid Crop Seeds, FY’2014-FY’2018

Company Profiles of Major Players in India Hybid Seed Market

2.6.1.

Nuziveedu Seeds Limited

2.6.1.1.

Company overview

2.6.1.2.

Business Strategy

Adapting to Shifting Consumer Needs Impoverished Technologies Unveiling New Brand Entity 2.6.1.3. 2.6.2.

Financial Performance, FY’2009-FY’2012

Mahyco Seeds Limited

2.6.2.1.

Company Overview

2.6.2.2.

Business Strategy

Expanding Product Portfolio 2.6.2.3. 2.6.3.

Financial Performance, FY’2009-FY’2012

Monsanto India Limited

2.6.3.1.

Company Overview 3

2.6.4.

Rasi Seeds

2.6.4.1.

Company Overview

2.6.4.2.

Business Strategy

Increased Focus on Developing Virus Resistant Cotton Varieties Surging Research and Development Expenditure 2.6.5.

Bayer Crop Science

2.6.5.1.

Company Overview

2.6.5.2.

Business Strategy

Establishing New Breeding Stations 3.

India Seed Industry Trends and Developments Government Initiatives Rapidly Intensifying Competition Indian Seed Congress: Working for the Development of Seed Industry Rapidly Advancing Innovative Technologies Rising Availability of Credit Successful Varieties Produced in the Recent Years

Government Regulations in India Seed Industry Seed Legislations by the Government of India

India Seed Industry Future Outlook 5.1. India Seed Industry Future Projections, FY’2014- FY’2018 5.1.1. By Varietal/Non- Hybrid and Non-Varietal Seeds/ Hybrid Seeds, FY’2014-FY’2018 5.2. Cause and Effect Relationship between Industry Factors and India Seed Industry Prospects

Macro Economic Factors of India Seed Industry 6.1. Population, 2007-2018 6.2. GDP from Agriculture and Allied Activities, FY’2007-FY’2018 6.3.

Total Area Under Cultivation for Food Grains and Crops, FY2007-FY’2018

6.4.

Minimum Support Price for Key Crops in India, FY’2007-FY’2013 4

6.5. 7.

Flow of Institutional Credit to Agricultural Sector in India, FY’2007-FY’2013

Appendix 7.1. Market Definitions 7.2. Abbreviations 7.3.

Research Methodolgy Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion

7.4.

Disclaimer

LIST OF FIGURES Figure 1: India Seed Market Size on the Basis of Revenue in INR Million, FY’2007-FY’2013 Figure 2: India Seed Market Size on the Basis of Production in Thousand Tonnes, FY’2007FY’2013 Figure 3: India Seed Market Segmentation by Hybrid/ Non-Varietal and Varietal/ Non- Hybrid Seeds on the Basis of Contribution in Percentage (%), FY’2007-FY’2013 Figure 4: India Non- Varietal Seed Market Segmentation by Cross Bred Hybrids and Genetically Modified Hybrids on the Basis of Method of Hybridization, FY’2013 Figure 5: India Seed Market Segmentation by Non-Vegetable Seeds and Vegetable Seeds on the Basis of Contribution in Percentage (%), FY’2007-FY’2013 Figure 6: India Commerical Seed Market Segmentation by Cotton, Paddy, Vegetables, Wheat, Maize, Sorghum and Millets, Sunflower and Others on the Basis of Contribution in Percentage (%), FY’2013 Figure 7: India Seed Market Segmentation by Type of Non-Vegetable Seeds on the Basis of Contribution in Percentage (%), FY’2013 Figure 8: India Hybrid Seed Market Size on the Basis of Revenue in INR Million, FY’2007FY’2013 Figure 9: India Hybrid Seed Market Segmentation by Cotton, Corn/Maize, Vegetables, Sunflower Bajra, Sorghum and Rice on the Basis of Contribution in Percentage (%), FY’2012FY’2013 Figure 10: India BT Cotton Seed Market Size on the Basis of Revenue in INR Million and Growth Rate in Percentage (%), FY’2007-FY’2013 Figure 11: India Hybrid Vegetable Seed Market Segmentation by Okra, Gourds, Tomato, Chilli, Cauliflower, Cabbage, Eggplant, Watermelon and Others on the Basis of Contribution in Percentage (%), FY’2013 Figure 12: Market Share of Major Players in India Hybrid Seed Market in Percentage (%), FY’2012 Figure 13: Market Share of Leading Players in BT Cotton Seed Market in India in Percentage (%), FY’2012 Figure 14: Market Share of Major Players in Hybrid Vegetable Seed Market in India in percentage (%), FY’2012 6

Figure 15: Market Share of Major Players in Hybrid Corn/ Maize Market in India in Percentage (%), FY’2012 Figure 16: Market Share of Major Players in Hybrid Vegetable Seed Market in India in Percentage (%), FY’2012 Figure 17: Market Share of Major Players in Hybrid Rice Seed Market in India in Percentage (%), FY’2012 Figure 18: India Hybrid Seed Market Future Projections on the Basis of Revenue in INR Million, FY’2014-FY’2018 Figure 19: Nuziveedu Seeds Revenue in INR Million, FY’2009-FY’2012 Figure 20: Business Model of Mahyco Figure 21: Mahyco Revenue in INR Million, FY’2009-FY’2012 Figure 22: Procedure for Registration of a Plant Variety Figure 23: India Seed Market Future Projections on the Basis of Revenue in INR Million, FY’2014-FY’2018 Figure 24: India Seed Market Future Projections by Non-Varietal/ Hybrid Seeds and Varietal Seeds on the Basis of Contribution in Percentage (%), FY’2014-FY’2018 Figure 25: India Population in Million, 2007-2018 Figure 26: India GDP from Agriculture and Allied Activities in INR Million, FY’2007-FY’2018 Figure 27: India Total Area under Cultivation of Food Grains and Crops, FY’2007-FY’2018 Figure 28: India Flow of Insitutional Credit to Agricultural Sector in INR Million, FY’2007FY’2018

LIST OF TABLES Table 1: India Seed Requirement, Availability and Surplus/ Deficiency in Thousand Tonnes, FY’2006-FY’2012 Table 2: India Seed Market Segmentation by Hybrid and Varietal Seeds on the Basis of Revenue in INR Million, FY’2007-FY’2013 Table 3: India Seed Market Segmentation by Non-Vegetable Seeds and Vegetable Seeds on the Basis of Revenue in INR Million, FY’2007-FY’2013 Table 4: India Seed Market Segmentation by Type of Non-Vegetable Seeds on the Basis of Revenue in INR Million, FY’2013 Table 5: India Open Pollinated Vegetable Seed Market by Type of Seeds on the Basis of Production in Tonnes and Contribution in Percentage (%), FY’2013 Table 6: India F1 Hybrid Vegetable Seed Market by Type of Seeds on the Basis of Production in Tonnes and Contribution in Percentage (%), FY’2013 Table 7: India Seed Market Segmentation by Production of Breeder, Foundation and Certified/ Quality Seeds in Thousand Tonnes, FY’2006-FY’2012 Table 8: Sale Price of Breeder Seeds in India in INR per Quintal by Major Crops, FY’2012FY’2013 Table 9: India Seed Market Segmentation by Industry Structure on the Basis of Contribution in Revenue in Percentage (%), FY’2011-FY’2013 Table 10: India Distribution of Certified/ Quality Seeds by Cereals, Oilseeds, Pulses, Fibres and Others on the Basis of Contribution in Percentage (%), FY’2006-FY’2012 Table 11: India Distribution of Certified/ Quality Seed by Cereals, Oilseeds, Pulses, Fibres and Others in Thousand Tonnes, FY’2006-FY’2012 Table 12: India Distribution of Certified/ Quality Seeds by Categories in Thousand Tonnes, FY’2006-FY’2012 Table 13: Major States Consuming Certified and Quality Seeds in Percentage (%), FY’2012 Table 14: Major Seed Production States in India by Crops Table 15: India Hybrid Seed Market Segmentation on the Basis of Production in Tonnes and Hybridization in Percentage (%), 2008, 2011 and 2013 8

Table 16: India Hybrid Seed Market Segmentation by Cotton, Corn/Maize, Vegetables, Bajra, Sunflower, Sorghum and Rice on the Basis of Revenue in INR Million, FY’2012-FY’2013 Table 17: India Adoption of Single and Multiple Gene BT Cotton Hybrids in Percentage (%), 2006- 2011 Table 18: India Area, Production and Productivity of Cotton in Million Hectares, Million Bales and Kilogram per Hectare respectively, FY’2007-FY’2013 Table 19: Commercially Released Varieties of BT Cotton approved by GEAC till 2010 Table 20: List of Hybrids of Maize Notified By Name, Organization, Area of Adaption and Characteristics, FY’2012 Table 21: India List of Hybrids and Composites of Maize Registered under PPV&FR Act, 2001, FY’2012 Table 22: Maize/ Corn Hybrids Identified for Release by Maturity Group in FY’2012 Table 23: India Hybrid Seed Penetration in Percentage (%) by Crop Categories, 2010 Table 24: India Hybrid Vegetable Seed Market Segmentation by Okra, Gourds, Tomato, Chilli, Cauliflower, Cabbage, Eggplant, Watermelon and Others on the Basis of Revenue in INR Million, FY’2013 Table 25: India Vegetable Seed Categories by Varieties and Quantities Produced in Kilogram, FY’2012 Table 26: India List of Vegetable Seed Varieties Developed and the States Suitable for Cultivation by Vegetable Categories Table 27: India FI Hybrid Vegetable Seeds Identified for Release and Notified by Crop Categories, Source and Zones for Recommendation, FY’2012 Table 28: India Distribution of Certified Seeds of Pearl Millet in Thousand Tonnes, FY’2007FY’2011 Table 29: List of Pearl Millet Hybrids Developed in India by Parentage, Notification Date, Breeding Organization, Area of Adaption and Maturity Group, 2011 Table 30: Castor and Sunflower Varieties and Hybrid Seeds Developed by Department of Oilseed Research in India and Quantity produced in Lakh Quintals, FY’2012 Table 31: Rice Hybrid Varieties Released in India by FD in Days and Yield in Kilogram per Hectare, FY’2012

Table 32: Upcoming Advanced Breeding Lines and New Rice Hybrids in India by Entry Number and Resistance Table 33: India Hybrid Seed Market Future Projections by Hybrid Crops on the Basis of Revenue in INR Million, FY’2014-FY’2018 Table 34: Bayer Crop Science Several Major Seeds & Traits from Research Table 35: Genetically Modified Crops in Development Stage in India by Traits Table 36: India Seed Market Future Projections by Non-Varietal/ Hybrid Seeds and Varietal Seeds on the Basis of Revenue in INR Million, FY’2014-FY’2018 Table 37: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Commercial Seed Industry Table 38: India Minimum Support Prices for Key Crops in India in INR per Tonne, FY’2007FY’2013 Table 39: Correlation Matrix of India Seed Industry Table 40: Regression Coefficients Output of Indian Seed Market

INDIA SEED INDUSTRY INDIA SEED MARKET SIZE, FY’2007-FY’2013

BY REVENUE, FY’2007-FY’2013

The Indian seed industry, over the years, has evolved by adopting and innovating upon scientific advancements in variety development and quality seed production. The industry has grown tremendously over the last few years and… …presently occupying 6th position with revenue of INR 110,044.7 million in FY’2013. Over the last seven years, the industry has grown at a CAGR of 18.8%. This can be attributed to the increased adoption of BT cotton hybrids… to generate an alternative for the scarcity of traditional fuel has inclined the demand for corn seeds and oil seeds in the country. The market has certainly showcased remarkable growth from INR ~ million in FY’2007 to INR ~ million in FY’2009 majorly due to the Indian seed industry is an effervescent market In FY’2011, the market appreciated by 28% in the world, presently occupying 6th position to INR ~ million on account of stabilizing with revenue of INR ~ million in FY’2013

Figure: India Seed Market Size on the Basis of Revenue in INR Million, FY’2007-FY’2013 1,20,000.0

INR Million

1,00,000.0 80,000.0 60,000.0 40,000.0 20,000.0 0.0 FY'2007

FY'2008

FY'2009

FY'2010

FY'2011

FY'2012

FY'2013

INDIA SEED MARKET SEGMENTATION

BY VARIETAL/ NON- HYBRID AND NON-VARIETAL/ HYBRID SEEDS, FY’2007-FY’2013

The Indian seed industry is bifurcated into varietal or non-hybrid seeds and non-varietal i.e. the hybrid seeds. The Indian seed industry is characterized by… …second category is hybrid seeds, which are developed through cross pollination and cannot be reused. These are the first generation seeds (F1) produced from crossing two genetically dissimilar parent species… …contribution of varietal seeds to the overall commercial seed market in Indian has witnessed a steep decline from ~% in FY’2007 to ~% in FY’2013. This is because the farmers believe that… …furthermore, since the introduction of BT cotton hybrids in early 2000, there has been a vast incline in the yield of BT cotton in the country over the last decade. The introduction of BT cotton hybrids by Monsanto has… Figure: India Seed Market Segmentation by Hybrid/ Non-Varietal and Varietal/ NonHybrid Seeds on the Basis of Contribution in Percentage (%), FY’2007-FY’2013 100.0% 90.0% 80.0% 70.0%

Percentage(%)

60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY'2007

FY'2008

FY'2009

Hybrid Seeds

FY'2010

FY'2011

FY'2012

FY'2013

Varietal Seeds

Table: India Seed Market Segmentation by Hybrid and Varietal Seeds on the Basis of Revenue in INR Million, FY’2007-FY’2013 Categories

FY’2007

FY’2008

FY’2009

FY’2010

FY’2011

FY’2012

FY’2013

Hybrid Seeds Varietal Seeds Total Commercial Seeds

NON-VARIETAL SEEDS BY CROSS BRED HYBRID SEEDS AND GENETICALLY MODIFIED HYBRID SEEDS, FY’2013

…In India, the adoption of GM crops has been rapid and hence, the market for genetically modified seeds containing herbicide tolerant or insect resistant traits has been one of the fastest growing markets in the agricultural industry over the last 4 years…. in FY’2013, GM seeds contributed nearly ~% in the non-varietal seed revenue whereas the contribution of cross bred hybrids was recorded as ~% during the year. This has been primarily due to…

Figure: India Non- Varietal Seed Market Segmentation by Cross Bred Hybrids and Genetically Modified Hybrids on the Basis of Method of Hybridization, FY’2013

Cross Bred Hybrid

Genetically Modified Hybrid

BY NON-VEGETABLE AND VEGETABLE SEEDS, FY’2007-FY’2013

... Indian seed market is majorly contributed by non-vegetable seeds such as corn, cotton, paddy, wheat, sorghum, sunflower and millets. In FY’2013, the non-vegetable seeds accounted for ~% of the overall seed market in India and generated revenue worth INR ~ million. On the other hand, vegetables accounted for ~% of the market in FY’2013. Non-vegetable seed market in India is largely concentrated in cotton, contributing the largest share of ~% to the overall market in FY’2013, followed by paddy with a share of nearly ~% to the overall revenue of the market… …it is a favorable option for diversifying agriculture in various agro climatic zones and ranks as the third most important food crops in India, after wheat and rice. It is the most adaptable crop with wider availability and highest genetic yield potential among the food grain crops… Figure: India Seed Market Segmentation by Non-Vegetable Seeds and Vegetable Seeds on the Basis of Contribution in Percentage (%), FY’2007-FY’2013 100.0% 90.0% 80.0% 70.0% Percentage(%)

60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY'2007

FY'2008 FY'2009 FY'2010 FY'2011 Non-Vegetable Seeds Vegetable Seeds

FY'2012

FY'2013

Table: India Seed Market Segmentation by Non-Vegetable Seeds and Vegetable Seeds on the Basis of Revenue in INR Million, FY’2007-FY’2013 Categories

FY’2007

FY’2008

FY’2009

FY’2010

FY’2011

FY’2012

FY’2013

Non-Vegetable Seeds Vegetable Seeds Total

BY TYPE OF VEGETABLE SEEDS, FY’2013

The vegetable seed segment is one of the potential segments in the seed industry in India. The market has garnered… Vegetables constitute a vital portion of human diet. Similar to any other crop, seed is an important factor governing the production of vegetables in India… quality seed production is expected to increase the production within the country and open big source of potential foreign exchanges by exporting seeds to neighboring countries such as South East Asia and Africa. .. Vegetable seeds have largely contributed ~% of the market in FY’2013. The market was valued at INR ~ million during the year as compared to INR ~ million in FY’2007… Table: India Open Pollinated Vegetable Seed Market by Type of Seeds on the Basis of Production in Tonnes and Contribution in Percentage (%), FY’2013 Open Pollinated Vegetable Seed Categories

Production (Tonnes)

Contribution%

Beans Coriander Peas Onion Radish Okra Cucumber Other gourds Bottle gourd Cauliflower Chilli Muskmelon Bitter gourd Tomato Watermelon Eggplant

Cabbage Knolkhol Pumpkin Beet Capsicum Others Total

F1 hybrids of vegetables are the first generation offspring of a vegetable or any other crop cross between two genetically diverse parents. Indian hybrid vegetable seed market on the basis of production is largely held by okra and gourd which contribute nearly ~% of the volume of hybrid vegetable seeds produced in the country in FY’2013. It was recorded that nearly 80 tonnes of watermelon seeds were produced in India followed by Chilli with a production of ~ tonnes. Tomato and eggplant also contributed nearly ~% and ~% in the production of FI vegetable seeds in India in FY’2013 respectively… Table: India F1 Hybrid Vegetable Seed Market by Type of Seeds on the Basis of Production in Tonnes and Contribution in Percentage (%), FY’2013 F1 Hybrid Vegetable Seed Categories

Production (Tonnes)

Contribution%

Okra Gourds Watermelon Chilli Tomato Eggplant Cabbage Cauliflower Melons Cucumber Capsicum Others

Total

INDIA HYBRID SEED MARKET SIZE, FY’2007-FY’2013

…hybrid seed market in India has been growing tremendously over the last 4 years. The market has increased at a CAGR of 36.1% for the period FY’2007-FY’2013. The market potential is majorly tapped by hybrid cotton, corn,… The Indian hybrid seed market has reached INR ~ million in FY’2013 from INR ~ million in FY’2007. The amplified growth implies that the industry had been moving towards another green revolution… New Hybrid Varieties Developed in India in 2013: •

In FY’2013, the scientists of Chaudhary Charan Singh Haryana Agricultural University, Hisar have developed 5 new hybrid varieties of wheat, Bajra and oil seeds.

•

…The second wheat variety, namely,… ‘Thirdly, a mustard variety,… it possessed 15% yield advantage over the existing high yielding varieties owing to.. Figure: India Hybrid Seed Market Size on the Basis of Revenue in INR Million, FY’2007FY’2013 80,000.0 70,000.0

INR Million

60,000.0 50,000.0 40,000.0 30,000.0 20,000.0 10,000.0 0.0 FY'2007

FY'2008

FY'2009

FY'2010

FY'2011

FY'2012

FY'2013

INDIA HYBRID SEED MARKET SEGMENTATION, FY’2012-FY’2013

…In FY’2012, BT cotton contributed nearly ~% of the hybrid seed market revenue by generating INR ~ million which further inclined to ~ million in FY’2013. The cotton segment of the hybrid seed market was followed by maize…, Vegetables were the third largest contributor to the hybrid seed market in India with a share of ~% in the revenue in FY’2012 and ~% in FY’2013. Vegetables play a major role in Indian agriculture by endowing food, nutrition and… Bajra/ Pearl millet is the fourth leading segment of the hybrid seed industry in India accounting for ~% of the market revenue in FY’2012 and generating revenue worth INR ~ million. Hybrid rice held the smallest share in the market for hybrid seeds with a share of nearly ~% in the market revenue and was valued at INR ~ million in FY’2012. However, several large scale adoption issues are being taken up… Figure: India Hybrid Seed Market Segmentation by Cotton, Corn/Maize, Vegetables, Sunflower Bajra, Sorghum and Rice on the Basis of Contribution in Percentage (%), FY’2012-FY’2013 100.0% 90.0% 80.0%

Percentage(%)

70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY'2012 Cotton

Corn/ Maize

FY'2013P

Vegetables

Sunflower

Bajra

Sorghum

Rice

Table: India Hybrid Seed Market Segmentation by Cotton, Corn/Maize, Vegetables, Bajra, Sunflower, Sorghum and Rice on the Basis of Revenue in INR Million, FY’2012-FY’2013 Hybrid Crop Seeds

FY’2012

FY’2013P

BT. Cotton Corn/Maize Vegetables Sunflower Bajra/ Pearl Millet Sorghum Rice Total

BY HYBRID CROP SEEDS

HYBRID CORN/ MAIZE

Maize has immense potential in contributing to total food production in India. It is majorly in Andhra Pradesh and mainly in the… overall, biotechnology and improved package of practices in different ecological regions of the country has contributed significantly in achieving higher production levels of maize in the recent years... Pioneer and Monsanto are market leaders in this segment, with a market share of ~% and ~% respectively in FY’2012. In 2012, Syngenta introduced a diverse line of 70 new corn hybrids for 2013 planting season. The new offerings include… Hybrid corn/ maize contributed INR ~ million to the overall revenue of the hybrid seed market in FY’2012 and contributed nearly ~% to the market during the year.. The segment presents a huge opportunity in the domestic market due to… In FY’2012, 6 hybrids for different agro-climatic conditions of the country were released by the Central Subcommittee on Crop Standards. Among these,…

Table: List of Hybrids of Maize Notified By Name, Organization, Area of Adaption and Characteristics, FY’2012 Hybrids

Centre/ Organization

Area of Adaption/ Zone

Characteristics

Table: India List of Hybrids and Composites of Maize Registered under PPV&FR Act, 2001, FY’2012 Name

Centre

Period of protection (Years)

New Category Hybrids

HYBRID VEGETABLES

…there has been tremendous progress made by public and private sector in the development of hybrids in several vegetable seeds such as tomato, brinjal, chili, okra, muskmelon, sponge gourd, cabbage, cauliflower, onion, carrot, cucumber and others… the market for hybrid vegetable seeds is rapidly growing… Hybrid penetration has been the largest in cabbage among all the vegetable seed categories with ~% penetration followed by tomato with ~% and… Table: India Hybrid Seed Penetration in Percentage (%) by Crop Categories, 2010 Hybrid Crop Seeds

Penetration Rate (%)

Cabbage Tomato Watermelon Okra Gourds Chilli Cauliflower Eggplant Cucumber

Okra is the largest contributor to the hybrid vegetable seed revenue in India with a share of ~% of the overall market for hybrid vegetable seeds in FY’2013. Gourd vegetable seeds has also accounted for a significant portion of the market…

Figure: India Hybrid Vegetable Seed Market Segmentation by Okra, Gourds, Tomato, Chilli, Cauliflower, Cabbage, Eggplant, Watermelon and Others on the Basis of Contribution in Percentage (%), FYâ&#x20AC;&#x2122;2013

Okra

16.5%

22.9%

Gourds Tomato Chilli 14.6%

3.3%

Cauliflower Cabbage

3.4%

Eggplant 8.8%

Watermelon 11.6% Others

8.4% 10.5%

ÂŠ This is a licensed product of Ken Research and should not be copied

HYBRID SORGHUM/ JOWAR

Sorghum is an important cereal crop in India. It requires significantly less water than other cereals, which makes it ideal for cultivation in dry areas… …sorghum is a principally a self-pollinating crop which displays… It has been recorded that 25 hybrids and 25 varieties of sorghum have been released in India until FY’2011. CSH1 was… There has been wide popularity of nationally released sorghum hybrids (CSH 1 to CSH 25), varieties (CSV 1 to CSV 23),… In FY’2012, hybrid sorghum seed contributed ~% to the overall hybrid seed market revenue and generated revenue worth INR ~ million during the year… Key Development in Sorghum Hybrid Varieties in Recent Years: •

CSH 15R and CSH 19R have showcased greater productivity in the recent years, but the acceptability…

MARKET SHARE OF MAJOR PLAYERS IN INDIA HYBRID SEED INDUSTRY, FY’2012

The Indian hybrid seed market is highly competitive with the presence of large and small scale seed producers and marketers across numerous states across India…. …several domestic seed companies have also launched hybrid GM cotton seeds by licensing the gene from developers and then developing their own hybrids. For instance, the BT cotton gene, developed by Monsanto and marketed by Monsanto-Mahyco Biotech, has been licensed to more than 10 companies in the country and has virtually captured the market for cotton seeds… The hybrid seed market in India is largely held by Nuziveedu Seeds, Mahyco seeds, Monsanto, Rasi Seeds, Bayer India, Pioneer Seeds and Syngenta which captured nearly ~% of the market in FY’2012.

Nuziveedu seed is the largest player in the hybrid seed market in India with a market share of ~% in FY’2012 and total revenue of INR ~ million during the year. The company has emerged as the leading player in the hybrid seed market in the country in the recent years…. …in addition to this, Bayer Crop Sciences and Du Pont Pioneer India have also contributed significantly to the market of hybrid seeds in India and contributed nearly ~% and ~% of the market in FY’2012… Figure: Market Share of Major Players in India Hybrid Seed Market in Percentage (%), FY’2012

Nuziveedu Seeds Mahyco Seeds Monsanto Rasi Seeds Bayer India Pioneer Seeds Syngenta Others

BY BT COTTON SEED MARKET

There has been a tremendous incline in the BT cotton market in India over the last decade. From being the 5th largest cotton producer, known for its low-quality fibre, India has transformed its position to the world’s second largest grower of cotton… In FY’2012, Nuziveedu Seeds emerged as the largest contributor to the market of BT cotton seeds in India, with a market share of ~% during the year. The company has covered 35-40% of the total cotton acreage in India planted with its hybrid seeds… Rasi Seeds emerged as the second largest company in the marketing of BT cotton seeds in FY’2012 with a market share of ~%. The company in collaboration with Monsanto has developed transgenic BT hybrids…

Mahyco is the fourth largest player in the BT cotton seed market in India with a share of nearly ~% in the overall revenue of BT cotton seed in India. The company has retained a leading position in the market over the years. However, in 2012,… Figure: Market Share of Leading Players in BT Cotton Seed Market in India in Percentage (%), FY’2012 Nuziveedu Seeds Rasi Seeds Ankur Seeds Mahyco Monsanto Krishidhan Seeds Nath Seeds JK Agri Genetics Mavens Biotech Others

BY HYBRID VEGETABLE SEED MARKET

The hybrid vegetable seed market in India is majorly concentrated among the top five companies contributing ~% of the market in FY’2012. Syngenta was the market leader with a share of Syngenta is the market leader with a share nearly ~% in the hybrid vegetable seed market of nearly ~% in the hybrid vegetable seed market in India in FY’2012 in India in FY’2012. Vegetable seed production accounts for 40% of Syngenta’s total seed and the rest is accounted by rice, corn and cotton and sunflower... Namdhari Seeds had a market share of nearly ~% in hybrid vegetable seed market in India in FY’2012. The company is…

Figure: Market Share of Major Players in Hybrid Vegetable Seed Market in India in percentage (%), FY’2012 Syngenta Nunhems India Mahyco Monsanto Namdhari Vibha Advanta Nuziveedu JK Seeds Others

INDIA HYBRID SEED MARKET FUTURE OUTLOOK

The future of the seed industry in India is expected to be tremendous, with the rising demand for branded and quality seeds. The agriculture sector in India is gaining importance in the country driven by the surging need from cultivation coupled with limited availability of land under cropping amidst the growing population. In India,… …fortune of the hybrid seed industry largely depends on the growth and development of the agricultural sector. With a steady increase in the population, the land available for cultivation is dwindling. Thus, there is a growing… …the future of the hybrid seed industry seems to be promising in the coming few years. This will be on account of rapid hybridization in vegetables, corns, rice and other crops in the country and advanced techniques applied in genetic modification which is expected to spur the demand for hybrids in the country in the near term. Furthermore, the rapid use of biotechnology in agriculture is also creating additional value for the farmers and the seed industry. This is expected to…

The Indian hybrid seed industry is expected to grow at 17% over the period FY’2014-FY’2018 with hybrid cotton consolidating its dominant position, and intense growth is expected in the… It is forecasted that in order to provide feed, fuel and clothes to the rapidly growing population in India, farm production must increase on a continuous basis through enhancement in farm productivity. This can be achieved by… …the country has a great potential to become a major player in global seed industry. The export opportunity lies in African, SAARC and South East Asian countries…

INDIA SEED INDUSTRY TRENDS AND DEVELOPMENTS ….RAPIDLY ADVANCING INNOVATIVE TECHNOLOGIES …seed industry in India is undergoing a rapid technological transformation to develop new plant varieties, which are adaptable to altering environmental conditions and assisting farmers to grow more by using fewer natural resources. Strong…

…SUCCESSFUL VARIETIES PRODUCED IN THE RECENT YEARS Several varieties of seeds have achieved success in FY’2012 through the development of single cross hybrids in maize over the open pollinated varieties and composites. It was observed that… the development of high yielding varieties of wheat also advanced its production from ~ thousand tonnes in FY’2006 to ~ thousand tonnes in FY’2012. In the rice varieties, improved Pusa Basmati 1 &…, were developed in the recent years to augment productivity. …including DCH 591 and YRCH.1 have also been successfully integrated into the seed chain for enhancement of the area in the last three years.

INDIA SEED INDUSTRY FUTURE PROJECTIONS, FY’2014- FY’2018

…the future of the Indian seed industry is expected to be favorable on account of impelling demand due to increased subsidies and…the industry is also grounded by challenges such as delay in government’s decision to increase MSP (Minimum Support Price) since… The Indian 27

seed industry is projected to grow by ~% over the period FY’2014-FY’2018 and will reach INR ~ million in FY’2018 as compared to INR ~ million in FY’2013… The revenue of the seed industry in India is predicted to showcase a positive demand trend in FY’2014, but margin may remain under pressure…. In addition to this, with states such as Bihar and Jharkhand witnessing double the rice production in FY’2012, more states are engaging themselves in promoting the use of such seeds… Figure: India Seed Market Future Projections on the Basis of Revenue in INR Million, FY’2014-FY’2018 2,50,000.0

INR Million

2,00,000.0 1,50,000.0 1,00,000.0 50,000.0 0.0 FY'2014

FY'2015

FY'2016

FY'2017

FY'2018

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