Home Shopping in United Kingdom: A Gem Losing Its Shine in Modern World
Internet is taking over everything, be it learning new things, connecting to people, and even shopping. People now a days don’t visit physical retailing stores to buy products. Instead, they visit online stores and eRetailing websites to buy products ranging from clothing, accessories, food material, electronics, books and many more. This trend has affected the home shopping also. In United Kingdom, home-shopping used to be one of the very popular means of buying products from home, but because of
growing popularity of eRetailing, home-shopping in United Kingdom has seen a significant downfall in its consumer base.
According to the market research report "Home shopping in the United Kingdom", more and more people are moving towards internet retailing. This is impacted severely all other means of retailing, be it physical stores or home shopping. Even those customers, who are browsing products via home-shopping catalogues or are watching television-shopping programs, are ordering new products using their mobile devices. They believe that ordering products using mobile devices is highly convenient as compared to traditional methods of ordering products. Therefore, many players in the home-shopping segment are investing heavily in internet retailing to make their presence feel and see some improvement in their sales. Most of these players are giving special attention to mobile devices, with many optimising their internet retailing platform or websites for these hand-held devices. Many are even coming up special applications, popularly known as apps, for the mobile devices. Still, the improvement in sales of these home-shopping retailers is not very significant.
This market segment can be categorised into Apparel and Footwear, Beauty and Personal Care, Consumer Electronics,
Healthcare, Food and Beverages, Home Furnishing and many more. Next are the leading players in home-shopping segment in United Kingdom. In overall, the market share of Next is increasing. The company is fighting its competitors very intensely by offering new improved catalogues with new products inline with present fashion trend. It is also changing its catalogues very frequently so that consumers will always find new products and hence will be tempted to browse and buy them. Although its market share is increasing, but the individual performance in home-shopping segment is very poor. The sales are declining constantly.
With internet retailing increasing its clutches on more and more categories, future of other retailing channels doesn’t seems very bright. Home shopping in United Kingdom is seeing one the slowest growth rate in its history and this slowdown is not expected to end soon. Although market players are constantly evolving themselves to fight this new competition, but unless they do some drastic changes, scope for growth in near future is very little.
For further reading, please refer to the below mentioned link:
https://www.kenresearch.com/consumer-products-andretail/home-and-office-furnishings/homeshopping-unitedkingdom/119228-95.html Related Reports Global Drinking Fountains (Water Dispensers) Sales Market Report Forecast 2017 to 2022 Global Drinking Fountains (Water Dispensers) Market Professional Survey Report Forecast 2017 to 2022
Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications ankur [@] kenresearch.com +91-9015378249 www.kenresearch.com