Website Builder Market Future Outlook
A website builder is a tool that allows websites building without any prior need of acquainting programming skills. It is a special kind of content management system (CMS) also known as an online CMS or a web builder. Website builders cater to the needs of smaller website projects suitable for individuals, freelancers, photographers, small businesses and start-ups with or without a web store. A website builder has a userfriendly interface, which can create a fully functional web presence for the customers. Through web builders, it is very easy to create, add and edit content present on one’s website such as articles, images or multimedia content like video or audio. There is strict separation between content and design.
The two types of website builders are PC website builders and mobile website builder. PC website builders provide services to make websites for computers and laptops while mobile website builders provides tools to make websites that can be viewed on mobiles conveniently. As the use of smartphones is becoming prominent, the mobile website builders show much more potential than PC website builders do. Many people with PC websites are now looking to get mobile friendly versions of their websites. The website builders are used to create personal websites, school or college websites, business websites among many others.
According to Forbes, there are about 28 million small businesses in the US alone, which do not have a website. About 55% of small businesses in the world are deprived of a website. There is a huge uncaptured market for the web builder industry to target but many users find the task of creating their own website themselves too tedious. As a result, they lose many of their customers. However, despite this, with internet access becoming increasingly fast and reliable, websites are becoming more popular and website builders can easily be used to create the websites, so they still show a huge growth potential.
The coming up of social media websites like Facebook, Twitter etc. has led to an increase in demand for easy-to-use website builders. Search engines more easily index these websites. It is also easier to change the design of the website without modifying the content on it. Squarespace is considered to have more advanced features and suitable for advanced users whereas Wix, Jimdo and Weebly are widely recognised as providing best services for beginners.Venture capitalists have made huge investments in the website builder start-ups. Squarespace and WordPress had announced big investments received from venture capitalists. Apart from this, the website builders can also gain profits by simple strategies like advertisements and subscription fees.
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