Market Research Report: India hearing impairment market by Ankur Gupta

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TABLE OF CONTENTS 1.

India Hearing Impairment Market Introduction

India Hearing Aids Market 2.1.

Introduction

2.2.

India Hearing Aids Market Size, FY’2008-FY’2013

2.2.1.

By Revenue, FY’2008-FY’2013

2.2.1.1.

By Import Price, FY’2008-FY’2013

2.2.1.2.

By End User Price, FY’2008-FY’2013

2.2.2.

By Volume, FY’2008-FY’2013

2.3. Imports and Exports of Parts and Accessories of Hearing Aids in India, FY’2008FY’2013 2.4.

India Hearing Aids Market Segmentation

2.4.1. By Technology (Pocket Analog, Trimmer Digital, Fully Programmable Digital), FY’2008-FY’2013 2.4.2. By Style (Behind The Ear, Receiver In Canal, In The Canal, Completely In Canal), FY’2008-FY’2013 2.4.3. By Consumption by Degree of Hearing Loss (Mild, Moderate, Severe to Profound), FY’2013 2.4.4.

By Organizational Structure, FY’2013

2.4.5.

Usage by Age Composition, FY’2013

2.4.6.

Usage by Urban and Rural Regions, FY’2013

2.4.7.

Pricing of Hearing Aids in India

2.5.

2.4.7.1.

Average Selling Price by Technology, FY’2013

2.4.7.2.

Prices by Different Styles of Hearing Aids Available in the Market

Trends and Developments in India Hearing Aids Market Transition from Pocket Analog to Digital Hearing Aids Inclination towards Cosmetic Appeal of Hearing Aids 2

Preference to Foreign Brands of Hearing Aids Additional Features and Innovative Technologies Chargeable Batteries and Solar Battery Charger 2.6.

Government Support and Regulations in India Hearing Aids Market Ministry of Social Justice and Empowerment Ministry of Finance Ministry of Health & Family Welfare Ministry of Communications and Information Technology

2.7.

Market Share of Major Companies in India Hearing Aids Market, FY’2013

2.7.1.

Market Share of Major Companies by Pocket Analog Hearing Aids, FY’2013

2.7.2.

Market Share of Major Companies by Digital Trimmer Models, FY’2013

2.7.3.

Market Share of Major Companies by Digital Programmable Models, FY’2013

2.8.

Competitive Landscape of India Hearing Aids Market, 2013

2.9.

India Hearing Aids Market Future Outlook and Projections

2.9.1.

By Import Price, FY’2014-FY’2018

2.9.2.

By End User Price, FY’2014-FY’2018

2.9.3.

By Volume, FY’2014-FY’2018

India Hearing Implants Market 3.1.

Introduction

3.2.

India Hearing Implants and Market Size, FY’2008-FY’2013

3.2.1.

By Revenue, FY’2008-FY’2013

3.2.2.

By Volume, FY’2008-FY’2013

3.3.

India Hearing Implants Market Segmentation

3.3.1. By Type of Hearing Implants (Cochlear, Bone Conduction, Middle Earand Electric Acoustic Stimulation (EAS) Implants), FY’2013 3.3.2.

By Age Group, CY’2008-CY’2013 3

3.3.3.

By Region, FY’2013

3.3.4.

Average Price of Hearing Implantation in India, FY’2013

3.4.

Trends and Developments in India Hearing Implants Market Growing Number of Children with Cochlear Implants Improvement in Technology of Hearing Implants Increase in Bilateral Cochlear Implantation Increased Use of Hybrid Technology Changing Demographic Trends

3.5.

Market Share of Major Companies in India Hearing Implants Market, FY’2013

3.5.1.

Market Share of Major Companies in Cochlear Implants in India, FY’2013

3.5.2.

Market Share of Major Companies in Bone Conduction Implants in India, FY’2013

3.5.3.

Market Share of Major Companies in Middle Ear Implants in India, FY’2013

3.5.4. Market Share of Major Companies in Electric Acoustic Stimulation Implants in India, FY’2013

3.6.

Competitive Landscape of Major Players in India Hearing Implants Market

3.7.

India Hearing Implants Market Future Outlook and projections

India Hearing Diagnostic Equipments Market 4.1. India Hearing Diagnostic Equipments Introduction and Market Size, FY’2008FY’2013 4.1.1.

By Revenue, FY’2008-FY’2013

4.1.2.

By Volume, FY’2008-FY’2013

4.2.

India Hearing Diagnostic Equipments Market Segmentation

4.2.1. By Type of Equipment (Audiometers, Tympanometers, Otoacoustic Emission Systems, Auditory Brainstem Response Systems), FY’2013 4.2.2.

Average Selling Prices

4.3. Market Share of Major Companies in India Hearing Diagnostic Equipments Market, FY’2013 4

4.3.1.

Market Share of Major Players in Audiometers in India, FY’2013

4.3.2.

Market Share of Major Players in Tympanometers in India, FY’2013

4.3.3. Market Share of Major Players in Otoacoustic Emission (OAE) Systems in India, FY’2013 4.3.4. Market Share of Major Players in Auditory Brainstem Response (ABR) Systems in India, FY’2013 4.4. Competitive Landscape of Major Players in India Hearing Diagnostic Equipments Market 4.5.

India Hearing Diagnostic Equipments Market Future Outlook and projections

4.5.1.

By Import Price, FY’2014-FY’2018

4.5.2.

By Retail Price, FY’2014-FY’2018

4.5.3.

By Volume, FY’2014-FY’2018

Growth Drivers and Restraints of India Hearing Impairment Market 5.1. Growth Drivers Increasing Hearing Impaired Population Economic Growth Leading to Higher Disposable Incomes Increased Public Spending on Healthcare Faster Upgradation of Existing Technologies Evolution of India as a Medical Tourism Hub 5.2. Restraints Low Penetration Low Affordability Lack of Awareness Underdeveloped Retail Networks and Low Accessibility Low Indigenous Manufacturing Lack of Trained Staff

Cause and Effect Relationship Analysis of the India Hearing Impairment Market 5

Macroeconomic Factors of Hearing Impairment Market in India: Historical and Projected 7.1.

Population Suffering from Hearing Impairment, CY’2008-CY’2018

7.2.

Personal Disposable Income, FY’2008-FY’2018

7.3.

Consumer Expenditure on Medical Care and Health Services, FY’2008-FY’2018

7.4.

Government Spending on Health, FY’2008-FY’2018

Appendix 8.1.

Market Definitions

8.2.

Abbreviations

8.3.

Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Final Conclusion

8.4.

Disclaimer

LIST OF FIGURES Figure 1: India Hearing Aids Market Size on the Basis of Revenue as per Import Prices in INR Million, FY’2008-FY’2013 Figure 2: India Hearing Aids Industry Market Size on the Basis of Revenue as per End-User Prices in INR Million, FY’2008-FY’2013 Figure 3: India Hearing Aids Industry Market Size on the Basis of Volume in Thousand Units, FY’2008-FY’2013 Figure 4: Export and Import of Parts and Accessories of Hearing Aids on the Basis of Value in INR Million, FY’2008-FY’2013 Figure 5: India Hearing Aids Market Segmentation by Pocket Analog, Trimmer Digital and Fully Programmable Digital on the Basis of Revenue Contribution in Percentage (%), FY’2008FY’2013 Figure 6: India Hearing Aids Market Segmentation by Fully Programmable Digital, Trimmer Digital and Pocket Analog Technology on the Basis of Volume Contribution in Percentage (%), FY’2008-FY’2013 Figure 7: India Hearing Aids Market Segmentation by Behind The Ear (BTE), Receiver In Canal (RIC), In The Canal (ITC) and Completely In Canal (CIC) on the Basis of Revenue Contribution in Percentage (%), FY’2013 Figure 8: India Hearing Aids Market Segmentation by Behind The Ear (BTE), Receiver In Canal (RIC), In The Canal (ITC) and Completely In Canal (CIC) on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 9: India Hearing Aids Market Segmentation by Mild, Moderate and Severe to Profound Hearing Loss on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 10: India Hearing Aids Market Segmentation by Organized and Unorganized Sector on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 11: India Hearing Aids Market Segmentation by Usage by Age Composition on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 12: India Hearing Aids Market Segmentation by Urban and Rural Regions on the Basis of Revenue Contribution in Percentage (%), FY’2013 Figure 13: India Hearing Aids Market Segmentation on the Basis of Urban and Rural Region by Volume Contribution in Percentage (%), FY’2013 7

Figure 14: India Hearing Aids Market Share of Major Companies on the Basis of Revenue Contribution by Import Price in Percentage (%), FY’2013 Figure 15: Market Share of Major Hearing Aid Companies by Pocket Analog Hearing Aids on the Basis of Revenue Contribution in Percentage (%), FY’2013 Figure 16: Market Share of Major Hearing Aid Companies by Trimmer Digital Hearing Aids on the Basis of Revenue Contribution in Percentage (%), FY’2013 Figure 17: Market Share of Major Hearing Aid Companies by Fully Programmable Digital Hearing Aids on the Basis of Revenue Contribution in Percentage (%), FY’2013 Figure 18: India Hearing Aids Market Future Projections on the Basis of Revenue by Import Price in INR Million, FY’2014-FY’2018 Figure 19: India Hearing Aids Market Future Projections on the Basis of Revenue by Retail Price in INR Million, FY’2014-FY’2018 Figure 20: India Hearing Aids Market Future Projections on the Basis of Volume in Thousand Units, FY’2014-FY’2018 Figure 21: India Hearing Implants Market Size on the Basis of Revenue in INR Million, FY’2008-FY’2013 Figure 22: India Hearing Implants Market Size on the Basis of Number of Implants, FY’2008FY’2013 Figure 23: India Hearing Implants Market Segmentation by Cochlear Implants, Bone Conduction Implants, Middle Ear Implants, Electric Acoustic Stimulation (EAS) Implants on the Basis of Volume in Percentage (%), FY’2013 Figure 24: India Hearing Implants Market Segmentation by Age Wise Consumption on the Basis of Volume in Percentage (%), CY’2008-CY’2013 Figure 25: India Hearing Implants Market Segmentation by Rural and Urban Regions on the Basis of Volume in Percentage (%), FY’2013 Figure 26: India Hearing Implants Market Share of Major Companies on the Basis of Volume in Percentage (%), FY’2013 Figure 27: Market Share of Major Companies in Cochlear Implants on the Basis of Volume in Percentage (%), FY’2013 Figure 28: Market Share of Major Companies in Bone Conduction Implants on the Basis of Volume in Percentage (%), FY’2013 8

Figure 29: India Hearing Implants Market Future Projections on the Basis of Revenue in INR Million, FY’2014-FY’2018 Figure 30: India Hearing Implants Market Future Projections on the Basis of Number of Implants, FY’2014-FY’2018 Figure 31: India Hearing Diagnostic Equipments Market Size by on the Basis of Revenue as per Import Price in INR Million, FY’2008-FY’2013 Figure 32: India Hearing Diagnostic Equipments Market Size by on the Basis of Revenue as per Import Price in INR Million, FY’2008-FY’2013 Figure 33: India Hearing Equipments Market Size on the Basis of Number of Equipments, FY’2008-FY’2013 Figure 34: India Hearing Diagnostic Equipments Market Segmentation by Audiometers, Tympanometers, Otoacoustic Emission (OAE) Systems, and Auditory Brainstem Response (ABR) Systems on the Basis of Volume in Percentage (%), FY’2013 Figure 35: Market Share of Major Companies in India Hearing Diagnostic Equipments Market on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 36: Market Share of Major Companies in Audiometers in India on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 37: Market Share of Major Companies in Tympanometers in India on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 38: Market Share of Major Companies in Otoacoustic Emission (OAE) Systems in India on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 39: Market Share of Major Companies in Auditory Brainstem Response (ABR) Systems in India on the Basis of Volume Contribution in Percentage (%), FY’2013 Figure 40: India Hearing Diagnostic Equipments Market Future Projections by Import Price on the Basis of Revenue, FY’2014-FY’2018 Figure 41: India Hearing Diagnostic Equipments Market Future Projections by Retail Price on the Basis of Revenue, FY’2014-FY’2018 Figure 42: India Hearing Diagnostic Equipments Market Future Projections on the Basis of Volume in Units, FY’2014-FY’2018 Figure 43: India Hearing Impaired Population in Million, 2008-2018 Figure 44: India Personal Disposable Income in INR Million, FY’2008-FY’2018 9

Figure 45: India Consumer Expenditure on Medical Care and Health Services in INR Million, FY’2008-FY’2018 Figure 46: India Public Spending on Health, FY’2008-FY’2018

LIST OF TABLES Table 1: India Hearing Aids Market Segmentation by Fully Programmable Digital, Trimmer Digital and Pocket Analog Technology on the Basis of Revenue in INR Million, FY’2008FY’2013 Table 2: India Hearing Aids Market Segmentation by Fully Programmable Digital, Trimmer Digital and Pocket Analog Technology on the Basis of Volume in Thousand Units, FY’2008FY’2013 Table 3: The Degree of Hearing Loss in Decibels (dB) Table 4: Average Selling Prices (ASP) of Hearing Aids in India Based on Import Price in INR, FY’2013 Table 5: Prices of Different Styles of Hearing Aids by Various Brands in INR Table 6: Features and Functions of Hearing Aids in India by Form of Assistance in Hearing Table 7: Quantum of Assistance and Income Limit under the ADIP scheme Table 8: Import Duty on Parts and Accessories of Hearing Aids in Percentage (%), FY’2013 Table 9: Revenue of Major Companies in India Hearing Aids Market on the Basis of Import Price in INR Million, FY’2013 Table 10: Competitive Landscape of Major Players in India Hearing Aids Market, FY’2013 Table 11: India Hearing Implants Market Segmentation by Cochlear Implants, Bone Conduction Implants, Middle Ear Implants, Electric Acoustic Stimulation (EAS) Implants on the Basis of Number of Implants Sold, FY’2013 Table 12: India Hearing Implants Market Segmentation by Pre-surgery Tests, Surgery, Implantable Device, Post-surgical Rehabilitation on the Basis of Average Price in INR, FY’2013 Table 13: India Hearing Implants Market Demographics by Socio-Economic Status on the Basis of Volume in Percentage (%), CY’2008-CY’2013 Table 14: India Hearing Implants Market Demographics by Gender on the Basis of Volume in Percentage (%), CY’2008-CY’2013 Table 15: India Hearing Implants Market Demographics by Family Structure on the Basis of Volume in Percentage (%), CY’2008-CY’2013 Table 16: India Hearing Implants Market Demographics by Educational Level of Mother on the Basis of Volume in Percentage (%), CY’2008-CY’2013 11

Table 17: Total Number of Implants Done by Major Companies of Hearing Implants in India, FY’2013 Table 18: Number of Cochlear Implants Done by Major Companies in India, FY’2013 Table 19: Number of Bone Conduction Implants Done by Major Companies in India, FY’2013 Table 20: Competitive Landscape of Major Players in India Hearing Implants Market, FY’2013 Table 21: India Hearing Diagnostic Equipments Market Segmentation on the Basis of Average Selling Price in INR, FY’2013 Table 22: Competitive Landscape of Major Players in India Hearing Aids Market, FY’2013 Table 23: Cause and Effect Relationship Analysis between Industry Factors and Expected Hearing Impairment Market Prospects in India Table 24: Correlation Matrix of the India Hearing Aids Market Table 25: Regression Coefficients Output

EXECUTIVE SUMMARY The industry research publication titled ‘India Hearing Impairment Market Outlook to 2018 – Upsurging Demand for Hearing Care Devices’ presents a comprehensive analysis of market size by value and volume of hearing aids, hearing implants and hearing diagnostic equipments in India. The report entails the market share analysis and competitive landscape of major players in the Indian market. The future analysis and segmentation by type of hearing aid, hearing implant, hearing diagnostic equipment, and organizational structure of the industry have also been discussed in each of the sub-markets. The hearing devices market in the country is experiencing gradual transition due to the growth in the Indian population compiled with the masses who are suffering from hearing impairment. It has been cited that out of the total population of more than 1.2 billion, around 65.5 million people in India suffer from hearing impairment. The incidence of hearing loss will continue in the times to come due to rapid urbanization and the accompanying noise pollution. With strong economic development and the subsequent increase in per capita income, the Indian population is increasingly being able to afford healthcare services. The Government of India is also engaged in upgrading the healthcare infrastructure in the country in order to meet the growing need for diagnosis and treatment of hearing disorders amongst the masses. Hearing aids and hearing implants, the two available treatments for dealing with hearing impairment, are gaining popularity in the Indian hearing impaired population due to the rising literacy level and awareness related to hearing care. However, the high cost of both hearing aids and implants is the primary reason inhibiting the growth of the two in India. Nonetheless, the growing affluence of the population is making hearing aids and implants more accessible to the hearing deficient people in India. Since people are now increasingly able to afford diagnosis, India is emerging as a promising market for hearing care devices. Hearing care technology is mainly imported since the major companies operating in the industry are foreign based. Due to this, there arises a disparity between the market size on the basis of prices at which the products are imported and the end user price. The hearing aids market size on the basis of import price has been growing at a CAGR of ~% during FY’2008-FY’2013 from INR ~ million in FY’2008 to INR ~ million in FY’2013. The fully programmable digital hearing aids are the most popular segment in terms of hearing aid technology, and registered the highest CAGR during FY’2008-FY’2013 as compared to pocket analog and trimmer digital hearing aids. In terms of style of hearing aid, Behind The Ear (BTE) are the most widely used in India. The major foreign companies supplying hearing aids in India are Siemens, Widex, Starkey, Phonak, and GN ReSound. The main Indian players include Alps International, Arphi, and Elkon. The hearing implants market in India is witnessing strong growth and was estimated to be worth INR ~ million in FY’2013, growing at a CAGR of 20% during the period FY’2008-FY’2013. 13

Even though the exorbitant cost of getting a hearing implantation in India restricts the growth of the market, people are realizing that implants are a long term investment as a remedy to hearing loss. Amongst the type of hearing implants available in India, Cochlear implants are the most widely used implantable device, totaling to ~ implants done in FY’2013, thus accounting for a share of ~% in the Indian market. Since hearing implants are donated by the government and certain NGO’s to the rural population, rural India accounted for the major share of implantations done in FY’2013. MED-EL, Cochlear Ltd., and Advanced Bionics are the major players in the hearing implants market in India that solely command ~% of the market. The hearing diagnostic equipments market in India is growing with to the large unmet need of diagnosis of the hearing impaired population. In terms of volume, a total of ~ hearing diagnostic equipments were sold in India in FY’2013. The market grew at a CAGR of 15.2% during FY’2008-FY’2013, from ~ units in FY’2008 to ~ unit sales in FY’2013. The market is majorly captured by audiometers, followed by tympanometers, Otoacoustic Emission (OAE) Systems, and Auditory Brainstem Response (ABR Systems. The major companies in the diagnostic equipments market are Maico, Interacoustics, Grason Stadler Inclusive and GN Otometrics. The market size of the hearing devices market in India is projected to grow significantly because of an increase in the number of hearing impaired people, rising awareness, education among the urban as well as rural segment of the population and increase in percentage of replacement purchases. The volume of hearing aids sold in India is projected to reach ~ thousand units in FY’2018 from ~ thousand units in FY’2013, registering a CAGR of 18.6% during the period. The hearing implants market is being developed through constant R&D efforts being made to come up with cheaper implants and consequently increasing the market size in terms of volume. It is projected that the hearing implants market in India will grow at a CAGR of 14% from FY’2014-FY’2018, reaching INR ~ million in FY’2018 from INR ~ million in FY’2013. The government of India is planning compulsory diagnosis of hearing for new born infants. This is expected to boost the sales of diagnostic equipments in India. The market is projected to grow exponentially in terms of volume, reaching to the sale of ~ equipments in FY’2018 from ~ in FY’2013, registering a CAGR of 16% during the period.

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Key Topics Covered in the Report: The market size of the hearing aids, hearing implants, and hearing diagnostic equipment market in terms of value and volume Hearing aids market segmentation by technology and style of hearing aid, age wise and region wise consumption pattern and organizational structure of the market Hearing implants market segmentation by type of implants, and age wise and region wise consumption Hearing diagnostic equipments market segmentation by type of equipments Average selling price of hearing aids, implants and equipments in India Trends and Developments in the hearing aids and implants market in India Government support and regulations in hearing aids market in India Market share analysis in Hearing aids, pocket analog hearing aids, digital trimmer hearing aids, digital programmable hearing aids, hearing implants, Cochlear implant, Bone conduction implants, middle ear implants, Electric Acoustic Stimulation (hybrid implants), hearing diagnostic equipments, Audiometers, tympanometers, Otoacoustic Emission (OAE) systems and Auditory Brainstem Response (ABR) systems Competitive landscape of the major players operating in hearing aids, implants and equipments market in India Future projections and macro economic factors of India Hearing Impairment Market

For More Details Please Click On Following Link: http://www.kenresearch.com/healthcare/medical-devices-and-equipments/india-hearingimpairment-market-research-report/437-91.html

Contact Person: Ankur Gupta Designation: Head-Marketing & Communication E-mail: ankur@kenresearch.com Contact: 01147017199, +91 9015378249