Massachusetts energy summit

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PROGRAM BOOK & Central Mass Green Awards

OCTOBER 15, 2009 DCU Center — Worcester, MA 7:00 am - 2:00 pm


For more information please contact: James Connolly Regional Sales Director 860.529.0679 | jconnolly@hess.com Ron Aberizk Sales Manager 860.529.0679 | raberizk@hess.com

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An Advertising Supplement to the Worcester Business Journal

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& C entral M a ss

G reen Award s

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MASSACHUSETTSENERGYSUMMIT

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OCTOBER 15, 2009

AGENDA

DCU Center, Worcester, MA • 7:00 am - 2:00 pm

7:00 am

10:00 am

Registration, Networking — Continental Breakfast

Panel #2 Economic Impact of Large Scale Renewable Energy Developments What projects are proposed and under way in Massachusetts? What is the projected economic impact and what’s the global picture for alternative energy demand?

8:00 am Welcome Peter Stanton, Publisher, Worcester Business Journal and CEO, New England Business Media Breakfast Remarks James Connolly, Regional Sales Director, Hess Energy

Moderator: Peter Stanton, Publisher, Worcester Business Journal and CEO, New England Business Media Panelists: Jihad Rizkallah, Vice President of Design & Engineering, The Stop & Shop Supermarket Co., LLC Todd McCabe, Project Executive and a LEED Accredited Professional, Consigli Construction

Moderator: Christina Davis, Editor, Worcester Business Journal

11:45 am Lunch, Networking in Exhibitor Hall

Breakfast Keynote Speaker Keith Gossage, Head of Smart Grid Development USA, National Grid

Panelist: Junaid Yasin, President, Ansar Energy LLC.

12:00 pm Luncheon Remarks/ Central Mass Green Awards Matthew L. Brown, Managing Editor, Worcester Business Journal

Jim Christo, Commercial Sales Director, Alteris Renewables

9:00 am Panel #1 Funding Alternative Energy Projects Small, medium, and large business owners give specifics of the who, what, when and how of their project installations and ROI. Panelists: Bruce F. Forrestall, President, Car Wash & Detailing of Westborough, Inc. Mary E. Riordan, President, Holy Name Central Catholic Jr. Sr. High School Patrick J. Hurley, Vice President Sales & Marketing, Channel Sun Solar Power Systems

9:45 am Break, Networking in Exhibitor Hall

Dan McGahn, Senior Vice President and General Manager, American Superconductor

Central Mass Green Awards Presentation

12:50 pm

Alan King, Alan King, Director, Sales for the Americas, Evergreen Solar

Afternoon Remarks Direct Energy

10:45 am Break, Networking in Exhibitor Hall

1:00 pm

11:00 am

Luncheon Keynote Speaker Ian Bowles, Massachusetts Secretary of Energy & Environmental Affairs

Panel #3 Retrofitting & Renovating for Energy Efficiency/ LEED Certification Not every company has the resources or the need for a brand new LEED certified building. But there are many ways companies can update their own facilities to attain greater efficiency and achieve LEED certification. This panel will review the possibilities with real-world cases from the local business community.

1:30-2:00 pm Networking, Prize Drawing, Conclusion

Please check our website at www.wbjournal.com/events.php for changes and updates.

Meet the Panelists

Jim Christo

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Bruce F. Forrestall

Patrick J. Hurley

An Advertising Supplement to the Worcester Business Journal

Todd McCabe

Dan McGahn

Jihad Rizkallah

Junaid Yasin

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Energy Summit Speakers

K

eith Gossage is the head of Smart Grid Development for National Grid USA. He has more than 30 years of experience in electric and gas utility management, with unique expertise in planning and deployment of smart metering technology. He is responsible for creating and implementing a Smart Grid strategy that targets customer satisfaction, operational efficiency and carbon emissions reduction. In this role, he works to manage partnerships with the Smart Grid industry, regulators and Department of Energy stakeholders to enable Smart Grid deployment on an aggressive KEITH GOSSAGE timeline. He also manages the entire Smart Grid Head of Smart Grid Development team, including internal and external experts. USA, National Grid He previously served as strategic development manager for National Grid Metering UK, where he managed the strategy, planning and deployment of Keith Gossage will be the breakfast the National Grid “Smart Metering” program in the keynote speaker. United Kingdom. He created the strategy for National Grid during the industry and government consultation process for the adoption of Smart technologies in the United Kingdom market. Gossage also worked to build partnerships with market participants to deploy with ■ government-funded and commercial pilot projects.

ab Committed to a Smarter Energy Future 285 John Fitch Highway, Fitchburg, MA 01420 (888) 301-7700 • www.unitil.com

S

ecretary Ian A. Bowles oversees Massachusetts’ six environmental, natural resource and energy regulatory agencies. Massachusetts is the first state in the nation to combine energy and environmental agencies under one cabinet secretary. Bowles also serves as chairman of both the Massachusetts Water Resources Authority and the Energy Facilities Siting Board. Bowles brings nearly 20 years of experience in the energy and environmental sectors. He was a director or adviser to three early-stage, clean-energy technology companies and has broad leadership experience in environmental policy. Bowles served in IAN A. BOWLES the Clinton Administration as associate director of Secretary, Executive Office of Energy the White House Council on Environmental Quality and Environmental Affairs and as senior director of the Global Environmental Affairs directorate at the National Security Council. Following his service in the Clinton Administration, Ian Bowles will be the luncheon Bowles held appointments as a senior research felkeynote speaker. low at Harvard’s Kennedy School of Government and as senior adviser at the Gordon and Betty Moore Foundation, a multibillion dollar charitable foundation established by Intel Corp. co-founder Gordon Moore. Bowles also served as president and CEO of MassINC, a Boston-based research institute, and as publisher of CommonWealth magazine. Earlier in his career, Bowles was vice president of Conservation International, a leading national conservation organization. Bowles played a key role in the creation of one of the world’s largest tropical forest national parks: the four million acre Central Suriname Nature Reserve. Bowles began his career as a legislative assistant in the U.S. House of Representatives. A Cape Codder, Bowles grew up in Woods Hole and is a graduate of Falmouth High School. He holds a bachelor’s in Economics cum laude from Harvard College and a master’s degree from Oxford University, where he remains an adjunct member of the teaching faculty at the Graduate School of the Environment and Geography. He has an honorary Doctorate from Emerson College. He lives in Charlestown with his ■ wife Hannah and daughter Margaret.

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Green and Energy-Efficient Solutions

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Central Mass. Green Award Recipients The 2009 award winners will be honored at the Energy Summit luncheon

 EDUCATION  The College of the Holy Cross, Worcester From the source of its electricity to the source of its food, Holy Cross has drastically changed the way it operates and demands that students do the same.

Marty Dudek, assistant director of dining services at Holy Cross in the college’s community garden.

Millville Elementary School, Blackstone While many schools put valuable equipment, supplies and programs on the chopping block during difficult fiscal years, Millville administrators, in partnership with National Grid, found a way to make $140,000 in efficiency improvements to the school at no cost to the town.

Left to right: Cynthia Jolicoeur, co-chair of the school council; Anita Hagspiel, National Grid analyst; Catelyn Aguiar, teacher; Eileen Tetreault, principal and Christina Ranieri, teacher.

 MANUFACTURING  Nypro/NP Medical, Clinton It’s not every day that a 55-year-old company that resides in an enormous, centuries-old mill can say that it sends not one pound of solid waste to landfill in the course of a year, but Nypro and its NP Medical subsidiary are able to say just that.

Nypro’s facilities are so green the EPA could make ‘no suggestions for improvements.’

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An Advertising Supplement to the Worcester Business Journal

Saint-Gobain, Worcester Water; it’s our most precious natural resource, and until last year, Saint-Gobain’s sprawling Worcester campus used almost 123 million gallons of it every year. But in 2008, the company cut its water usage to just 25.5 million gallons and plans to reduce that number even further.

Joseph Dufresne, senior environmental engineer at Saint-Gobain in Worcester, says the company’s Worcester operations will use only 20 million gallons of water next year.

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 SMALL BUSINESS  Greenhouse Car Wash, Oxford Mark Marzeotti’s Greenhouse Car Wash in Oxford is green in more than just its name. From the sophisticated water recycling system and the environmentally friendly soaps to the solar power system that will pay for itself in only six years, the operation is a place its owner and his customers can feel good about.

Mark Marzeotti, owner of Greenhouse Car Wash in Oxford, expects to reduce electrical usage by as much as 40 percent by going solar.

Wilson Language Training, Oxford When Wilson Language Training moved to its Oxford facility, it went without air conditioning to save costs. Now, it’s the home of one of the largest solar power installations in the state and the system keeps the entire complex cool while saving 20 percent on its annual utility bill.

Left to right: Bert Baldarelli, senior director of financial services; Edward Wilson, co-owner and CFO, of Wilson Language Training in Oxford.

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SUPPORTING SPONSORS

TransCanada Power Marketing provides full-service electricity supply to commercial and industrial customers throughout New England.

We offer: s A full complement of competitively priced electricity supply products, including renewable resource options supported by TransCanada’s New England-based renewable generation

s Short and long-term contracts with varying balances of market risk and budget certainty

s Extensive market expertise to help our customers understand the rapidly changing, complex electricity marketplace

s Turn-key participation in ISO New England demand response programs For a free quote call toll free: 1.877.MEGAWAT

Security Engineered Machinery Destruction Services

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ecurity Engineered Machinery (SEM), a leading supplier of information destruction equipment, also destroys sensitive electronic records for businesses and government agencies throughout the United States. The company’s high-security destruction services facility is next door to its main office in Westboro, Massachusetts. All of the facility’s equipment has been evaluated by the U.S. National Security Agency. Companies send a multitude of items to the facility for secure destruction. SEM equipment makes short work of computer hard drives (or even whole central processing units), CDs, DVDs, diskettes, microfilm, credit cards, ID badges, audio and video cassettes, circuit boards, PDAs (“Palm Pilots” and the like), cell phones, x-rays, flash media (digital camera “thumb drives,” etc.) and key tape. Everything ends up as “E-scrap” — unrecognizable shreds that can be as small as one-eight of an inch in diameter. SEM disposes of or recycles the waste in accordance with pertinent federal regulations. Fully bonded and insured, SEM monitors the entire operation with video surveillance cameras around the clock, seven days a week. Customers who drop off their items in person are invited to stay and watch the destruction. Those who ship their items to SEM can watch on a designated Web site as their barcoded hard drives and other items are disintegrated. If desired, SEM will arrange for secure shipping in locked military transport cases. Some customers even track their shipping crates with GPS systems. ■

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Demand Response In The Forward Capacity Market

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any businesses have already benefitted from demand response programs, earning financial incentives for their willingness to curtail electricity usage during periods of peak regional power demand. Beginning June 1, 2010, ISO New England’s (ISO-NE) Forward Capacity Market (FCM) will bring some changes to the demand response program. The changes are primarily in the logistics of the program — event times, response times and payment types. The program will no longer limit the amount of curtailment events called per year. Based on ISO-NE’s analysis, events could be called at a much higher rate, but may not require all program participants to curtail during each event. There will no longer be specified call hours or days of the week for event calls except for those customers using Emergency Generation. Program participants will be required to respond to an event within 30 minutes of the event call. The demand response program in the FCM will provide monthly capacity payments only and will no longer provide energy payments for curtailment events. Participating in a demand response program can still offer significant financial benefits and environmental advantages to your business. ■ KELLI-ANN WRIGHT, CONSTELLATION NEWENERGY 508-892-8977

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For advertising information contact: Mary Lynn Bosiak, Sales Manager 508.755.8004 x258 mbosiak@wbjournal.com

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PRESENTING SPONSORS

How Corporate America Is Embracing Renewable Energy

H

attitudes toward renewable energy at the corporate level. In a as the commitment to renewable energy reached the tip2008 survey, 80 percent of Fortune 500 companies saw climate ping point? The evidence suggests it has. In fact, as we change as a commercial risk. In response, many large corporaapproach 2010, a number of signs point to the fact that retions are voluntarily reducing their carbon footprint, defined as newable energy policy has become an integral part of how busithe amount of greenhouse gas emissions their operations release nesses plan for a more efficient and more responsible future. into the atmosphere through the use of fossil fuels. Significantly, One good example can be found right here at Hess Energy some major corporations are not only where we’re approaching the sale of our establishing their own internal initia2 millionth renewable energy certificate REC Market Growth since tives to reduce their carbon footprint, but (REC), a number that translates into the 2004 as Reported by NREL they’re also asking their suppliers to do equivalent of having 250,000 fewer pasthe same. senger vehicles on the road each year. % REC Growth Period of Growth And while renewable purchases help Known as green certificates, or green 126% 2004-2005 the environment, they also provide an tags, RECs are tradable commodities rep75% 2005-2006 opportunity for companies and organiresenting that one megawatt-hour (MWh) 55% 2006-2007 zations to differentiate themselves from of electricity was generated from an elitheir competitors. Not to mention the fact gible renewable energy resource. REC that, in positioning themselves as environmentally responsible, purchases directly fund the future production of electricity from such companies are in a better position to respond to potential clean, naturally renewable resources, which displace other nonlegislation, making themselves more attractive to investors while renewable sources from the power grid. RECs also bring credalso having a positive impact on employee morale. ibility to an organization’s claims for “going green” by providing At the same time, shifts in consumer attitudes are helping independent, verifiable evidence of a company’s commitment to drive corporate energy policy. In a joint study, “Unlocking the renewable energy. Power of Renewable Energy Certification to Build Credibility The success of the REC program is reflected in real-world with Consumers,” released in June by the Natural Marketing numbers. According to the Center for Resource Solutions (CRS) Institute (NMI) and Green-e Marketplace, four out of five conand the National Renewable Energy Laboratory (NREL), the sumers support clean energy and 55 percent want companies to four-year period between 2004 and 2007 set a record for volunincrease their use of renewable energy. tary purchases of Green-e® Energy Certified RECs. According Working to help our commercial and industrial customto the CRS, in 2008, U.S. businesses voluntarily purchased more ers meet this demand, Hess Energy has implemented the Hess than 11 million MWh of RECs. C-Neutral Program — the industry’s first carbon offsetting proBehind those numbers is evidence of significant changes in

gram designed specifically for commercial and industrial energy users. Hess C-Neutral is a carbon-neutral energy program for natural gas, electricity and fuel oil. Through this program, Hess engineers calculate the carbon emissions associated with a customer’s energy usage and include enough Green-e Energy Certified carbon offsets to enable a total energy purchase that is 100 percent carbon neutral. One example of how we’re helping customers reduce their carbon footprint is through Manhattan-based Tudor Realty Services, which operates some of New York’s most prominent apartment real estate. A longtime Hess Energy customer, Tudor took advantage of an innovative REC program developed by Hess Energy in partnership with the Green-e Energy program. “Hess helped bring us the solution of renewable energy, and we are proud to be making a difference,” said Anthony Colella, a Tudor partner, in a recent interview. “What is good for the environment is good for business. It adds an intangible value to our properties that is very appealing to our clients.” Hess C-Neutral is just one example of the innovative programs we offer our customers. Others, such as Hess Demand Response and Hess Dual Fuel, are giving customers a clear path to meeting both corporate energy policy and operational efficiency goals. ■

If you would like to learn more about powering your business with renewable energy from Hess Energy, call a Hess Energy Green Specialist at 1-800-HESS-USA (1-800-437-7872) or visit HessEnergy.com.

America’s Energy Future: A Smart Grid City Sensors – Advanced communication equipment on the grid, including sensors, enable utilities to monitor, identify and quickly correct problems. Increased reliability of power is the result. Plug-in Hybrid Vehicles – Plug-in hybrid vehicles can store energy in their batteries. When connected to the distribution grid, plug-in hybrid vehicles can serve as an additional source of energy, providing power back to the grid during times of peak demand.

Traditional Generation – Over time, traditional generation assets such as coal-fired generation plants will be offset by renewable energy sources in Renewables – Renewable

providing energy to

energy sources, such as wind

the distribution grid.

turbines and solar panels, are more readily integrated into the smart distribution grid

Smart House – A Smart House tracks

compared to a traditional

usage information through smart meters

power grid.

installed in the home. Customers will have a variety of options through which they can interface with to learn about the most cost-efficient energy usage patterns. Increased information

National Grid Smart Grid Pilot Proposal Worcester, Massachusetts

empowers consumers to reduce their energy use.

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MASSACHUSETTSENERGYSUMMIT

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PRESENTING SPONSOR

The Whole Is Greater Than The Sum Of Its Parts How to create an integrated energy management strategy

T

he saying “the whole is greater than the sum of its parts” is a valuable concept for illustrating how energy management should be approached as a holistic integrated strategy.

Part 1 — Choose A Strategic Partner, Not Just A Provider In an interview before his Apollo 14 flight to the moon, the American astronaut Alan Sheppard was asked how he felt about going into space. He reportedly responded, “It’s a very sobering feeling to be up in space and realize that one’s safety factor was determined by the lowest bidder on a government contract.” Embarking on a strategy of energy conservation, management and sustainability requires more than just the lowest price. It requires a strategic partner who will provide effective advice and insight into such areas as market conditions, new environmental regulations, energy use and other factors that could impact the price, security and sustainability of supply. For example: If you save 20 percent on your consumption through efficiency initiatives but your price rises by 30 percent, your overall cost rose by 10 percent. The 20 percent you expected to save disappears. An energy partner understands how these various factors affect each other, and can help integrate procurement decisions into broader plans for conservation, cost savings and a reduced carbon footprint. “Direct Energy Business helped my team become educated energy consumers. The time is past when businesses can afford to allow energy to just happen. Costs are too high, yearly rate hikes from the utilities seem inevitable, and excellent alternatives are too numerous to simply maintain the status quo,” explained

Warren Boyle, President of Fitzgerald’s Foods, one of Direct Energy Business’ New England customers. Part 2 — Long-Term Purchasing The energy sector itself is in a state of flux, so prices can experience volatile changes within short periods, leaving New England business owners vulnerable to sudden spikes in costs. Working closely with your energy partner will help to better manage this risk by developing effective, adaptable, long-term energy procurement strategies that align with your specific budgeting structures. In a market as unstable as energy — where everything from hurricanes in the Gulf of Mexico to generators down for maintenance can impact the cost of electricity or natural gas — having a long-term energy procurement strategy will ensure operating budgets remain on plan. Mr. Boyle of Fitzgerald Foods said: “The customized services and products we chose allow us to hedge ourselves from the risk of substantial increases in utility rates we’ve come to expect year after year. The increased budget certainty, over one of our largest costs, has enabled us to expand our operation with the confidence.” Part 3 — Incorporate Renewable Energy Going green is becoming an increasingly viable option for reducing an organization’s carbon footprint. Adding green power into the energy mix can help organizations move toward overall sustainability goals at a faster pace. It’s important, however, to work with an energy supplier to find the appropriate mix that

makes sense. Should you integrate green power into all facilities, or just in a few key places? What is the role of carbon offset credits? By adhering to a few basic best practices, New England businesses can become leaders in environmental sustainability by conserving energy, properly managing its use — and in many cases cutting costs and reducing volatility in the process. Summing The Parts While the sum of the parts is critical, it’s the integration of the parts that will determine results. Controlling your business’ energy costs needs to be approached in a holistic way. From choosing a strategic energy partner, to increasing budgeting stability through fixed-rate contracts and looking at sustainable energy options, a comprehensive and integrated energy strategy can equal long-term success. Al Lussier is the Sales Manager for New England for Direct Energy Business. Direct Energy Business is one of North America’s largest commercial retail energy suppliers and a Direct Energy company. With more than 20 years of industry experience, Direct Energy Business is dedicated to helping customers make cost-effective choices for their electricity and natural gas requirements. Headquartered in Pittsburgh, Pennsylvania, Direct Energy Business serves nearly 50,000 customers in 14 states, the District of Columbia and five Canadian provinces. ■

To learn more, visit www.directenergy.com.

25 Years of Communications and Community Relations Services for ... Stephen Johnston General Manager The Back Bay Hotel

CHECK INTO A GREEN HOTEL. AND CO2 CHECKS OUT. The Back Bay Hotel wanted its friendly service to cater to the environment as well as to its guests. “We are an Energy Star hotel,” says General Manager Stephen Johnston. “And Constellation NewEnergy Power helped us to take our environmental sensitivity a step further.”

Energy Environment Development, Infrastructure & Energy Siting Green Marketing

Already a Constellation customer, it was easy for Constellation to direct The Back Bay Hotel’s energy dollars toward renewable energy resources. The Back Bay Hotel has a reserved place as one of the first hotels in Boston to go 100% green, avoiding enough CO2 to equal 10,372 barrels of oil annually. And as Johnston says, “Now our well-known hospitality extends to Planet Earth.” www.newenergy.com 866.237.POWER

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An Advertising Supplement to the Worcester Business Journal

Conover + Company Communications, Inc. www.conoverandcompany.com 866-411-7321 hconover@conoverandcompany.com www.wbjournal.com


PRODU CE D BY

IN CONJUNCTION WITH

& Central Mass Green Awards

REGISTER TODAY! OCTOBER 15, 2009 DCU Center — Worcester, MA 7:00 am - 2:00 pm

RSVP by October 8th Admission: $55 in advance/$70 after October 8th Includes breakfast & lunch

Please register online at www.wbjournal.com/events For more information or questions, contact Kris Prosser at kprosser@wbjournal.com.

KEYNOTE BREAKFAST SPEAKER Keith Gossage, Head of Smart Grid Development USA, National Grid

KEYNOTE LUNCHEON SPEAKER Ian Bowles, Massachusetts Secretary of Energy & Environmental Affairs

SPONSORSHIP & EXHIBIT OPPORTUNITIES STILL AVAILABLE Contact Mary Lynn Bosiak at 508-755-8004 ext. 258 or email mbosiak@wbjournal.com

PANELS INCLUDE: Funding Alternative Energy Projects Small, medium, and large business owners give specifics of the who, what, when & how of their project installations and ROI.

PRESENTING SPONSORS

Economic Impact of Large Scale Renewable Energy Developments What projects are proposed and under way in Massachusetts? What is the projected economic impact and what’s the global picture for alternative energy demand? Retrofitting & Renovating for Energy Efficiency/LEED Certification Not every company has the resources or the need for a brand new LEED certified building. But there are many ways companies can update their own facilities to attain greater efficiency and achieve LEED certification. This panel will review the possibilities with real-world cases from the local business community.

www.wbjournal.com

SUPPORTING SPONSORS

SEM, Security Engineered Machinery Constellation New Energy

MEDIA SPONSOR

MASSACHUSETTSENERGYSUMMIT

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Sponsor Contacts

HESS CORP

DIRECT ENERGY BUSINESS

NATIONAL GRID

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1-800-322-3223 www.nationalgridus.com

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1-800-225-9293 www.semshred.com

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Exhibitor Contacts CHANNEL SUN SOLAR POWER SYSTEMS 1-800-670-5226 www.ChannelSun.biz

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TRANSCANADA MARK E. MEACHAM 1-800-328-7350 www.markemeacham.com

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Every Business Faces Unique Challenges. Gexa energy understands the variables that can affect performance for commercial and industrial customers. Tapping into your resources to improve profits can be easier when it comes to supplying your business with customized energy solutions from Gexa Energy. Gexa Energy offers a wide range of competitive and efficiently priced products, along with proactive account management and impressive customer service. Our energy professionals will help you tailor an energy product that makes smart business sense for your company.

You can be Confident In Your Choice Gexa Energy is an FPL Group company, a Fortune 200 company with exceptional credit ratings and financial stability. Our parent company has one of the highest credit ratings in the industry from top-rated financial research companies like Standard & Poor’s and Moody’s investors Services.

Your business is important to Gexa Energy, to get a picture of the cost savings available to your company, call 866-322-4392.

www.GexaEnergy.com www.wbjournal.com

MASSACHUSETTSENERGYSUMMIT

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Event Notes:

Photos from the 2007 & 2008 Massachusetts Energy Summits

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An Advertising Supplement to the Worcester Business Journal

www.wbjournal.com


The energy market presents challenges. Your energy budget doesn’t have to… With more than 20 years of industry experience, Direct Energy Business is dedicated to helping you navigate the complexities and opportunities of the energy market with straightforward guidance, innovative product offerings and unequaled service. We serve businesses large and small across all sectors, giving us the experience to provide powerful solutions to your energy needs.

www.directenergybusiness.com

800.830.5923

Direct Energy® and the Energy Bolt Design are either registered trademarks or trademarks of Direct Energy Marketing Limited in the United States and/or Canada used under license.

www.wbjournal.com

MASSACHUSETTSENERGYSUMMIT

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Focusing on the Future Delivering energy safely, reliably, efficiently and responsibly.

National Grid is an international electricity and gas company and one of the largest investor-owned energy companies in the world. We play a vital role in providing energy to millions of customers across the Northeast US and Great Britain in an efficient, reliable and safe manner. Visit www.nationalgrid.com for more information.


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