KENT COUNTY SHOW SPONSORSHIP PACKAGES 2014
KENT COUNTY SHOW SPONSORSHIP PACKAGES 2014 Around 75,000 people attend the Kent County Show every year from all walks of life so sponsorship offers your company brand awareness whilst providing an opportunity to impress clients, generate new business and develop and renew relationships. There are sponsorship opportunities for the 2014 Show to suit all companies so we would be very happy to discuss your specific requirements to make sure you get the best exposure to potential new customers. 
Kent County Show Visitor Profile: Average Attendance: 75,000 + ABC1: 46% Female: 53% Average Age: 38 Years 40% of visitors spend: £100 + There are six 2014 sponsorship packages that you can choose from or alternatively we can tailor a bespoke package that meets your budget requirements.
AMBER SPONSORSHIP OPPORTUNITIES • 2 Sponsors badges • 1 Car parking label • Sponsorship of a livestock or equine competition in the Amber Category, which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy/ rosettes. • Entry into Members’ Area • Entry into Sponsors’ Area • Company acknowledgement in the Show programme & catalogue. • A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers £500 + VAT
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Switchboard: 01622 630975
Amber Sponsorship Categories Cattle Classes Beefbreeder Bull Competition Beef Cattle Lines Trophy Beef, Cow or Heifer with Calf Competition Beef & Dairy Young Handlers Champion Beef Award Champion Dairy Female Cattle Interbreed Competition Exhibitor Bred Dairy Competition Commercial Beef Stockmen’s Award Milk Recorded Cattle Dairy Cattle Lines Sheep Classes Best Sheep Exhibit Sheep Interbreed Group of Three Championship
Sheep Pairs Sweepstakes Competition Sheep Young Handlers Competition Supreme Sheep Interbreed Competition Wool Classes Wool Wool on the Hoof Horse Classes Riding Horses Connemara Dales Dartmoor Exmoor Fell Hack Breeding
Highland Miniature Horses Cleveland Bays Hackney Horse & Pony in Harness New Forest Shetland & Minature Shetland Flat Ridden Sport Horse Show Jumping Riding Club Team Jumping Competition Riding Club Horse Jumping Goat Classes Dairy Goats Best Goat Exhibit
BRONZE SPONSORSHIP OPPORTUNITIES • 4 Sponsors badges
• 2 Car parking labels • Sponsorship of a livestock or equine competition in the Bronze Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy/rosettes • Entry into Members’ Area • Entry into Sponsors’ Area • Company acknowledgement in the Show programme & catalogue. • 1 x Banner in the ring of your chosen sponsorship activity • Up to 2 Member’s luncheon tickets • A link from the Kent County Show website to your company website to aid your site traffic (Kent Showground average annual visits: 140,000) • A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers £1500 + VAT
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Bronze Sponsorship Categories Horse Classes Any other Breed of Heavy Horse Ridden Cobs Inter Hunt Team Relay Ridden Hacks
Sport Horse Breeding Working Hunters Show Pony Breeding Individual Shire Horse Classes Available
Switchboard: 01622 630975
SILVER SPONSORSHIP OPPORTUNITIES • 6 Sponsors badges
• 4 Car parking labels • Sponsorship of a livestock or equine competition in the Silver Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy • Entry into Members’ Area • Entry into Sponsors’ Area • 1 x Banner in the main ring • 1 x Banner in the ring of your chosen sponsorship activity • Up to 6 Member’s luncheon tickets • Company acknowledgement in the Show programme & catalogue. • A link from the Kent County Show website to your company website to aid your site traffic (Kent Showground average annual visits: 140,000) • A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers £2500 + VAT
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Switchboard: 01622 630975
Silver Sponsorship Categories
Cattle Classes Any other Pure Breed British Blue British Charolais British Simmental Interbreed Junior Beef & Dairy Championship Champion Pairs Competition Supreme Cattle Championship Hereford
Sheep Classes Any Other Pure Breed Non-Native Horse Classes Dual Purpose or Rare Breed Coloured Horses Beltex Lead Rein Pony of Hunter Type & British Down Working Hunter Ponies Charollais Show Hunter Ponies Jacob Show Pony Breeding Lleyn Southdown Suffolk Texel Any other Pure Breed of Continental Origin
GOLD SPONSORSHIP OPPORTUNITIES • • •
10 Sponsors badges 8 Car parking labels Sponsorship of a livestock or equine competition in the Gold Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy
• • • • • • • • • • • •
Entry into Member’s Area Entry into Sponsor’s Area Company acknowledgement in the Show programme & catalogue. Full page advertisement in the official show guide 1 6m x 6m open space trade stand 1 x Banner in the main ring 1 x Banner in the ring of your chosen sponsorship activity Up to 8 Member’s luncheon tickets Up to 2 President’s luncheon invitations Personalised social media advertising A link from the Kent County Show website to your company website to aid your site traffic (Kent Showground average annual visits: 140,000) A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the show to your customers
£5000 + VAT
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Gold Sponsorship Categories Cattle Classes Ayrshire Channel Island Cattle Dexter Highlanders Holstein Limousin Sussex
Sheep Classes Romney Horse Classes Arabs Children’s Ponies Heavy Horse Turnouts Hunter Breeding Ridden Hunters
Switchboard: 01622 630975
EMERALD SPONSORSHIP OPPORTUNITIES • • • • • • • • • • • • • • • •
14 Sponsors badges 8 Car parking labels Sponsorship of a livestock or equine competition in the Emerald Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy Entry into Members’ Area Entry into Sponsors’ Area Company acknowledgement in the Show programme & catalogue. Full page advertisement in the official show guide 1 6m x 6m open space trade stand 2 x Banners in the main ring 2 x Banners in the ring of your chosen sponsorship activity Up to 10 Member’s luncheon tickets Up to 4 President’s luncheon invitations Personalised social media advertising 2 x Press releases about your company’s Show sponsorship through our PR Agency A link from the Kent County Show website to your company website to aid your site traffic (Kent Showground average annual visits: 140,000) A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers £7500 + VAT
£7500 + VAT
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Emerald Sponsorship Categories Horse Classes Shire Horses (Individual Classes Availiable in Bronze category) Welsh
Show Jumping Open Speed Classic The Detling Stakes
Switchboard: 01622 630975
DIAMOND SPONSORSHIP OPPORTUNITIES • • • • • • • • • • • • • • • • • • •
20 Sponsors badges 12 x Car parking labels Sponsorship of a livestock or equine competition in the Diamond Category or opportunity to sponsor a Show ring or dedicated area of the show (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy 6m x 6m open space trade stand (stand options are negotiable) Entry into Members’ Area Entry into Sponsors’ Area Company acknowledgement in the Show programme & catalogue. Sponsorship of main page on Kent County Show website 4 x Banners in the main ring 4 x Additional banners around the Show Up to 10 Member’s luncheon tickets Up to 10 at the President’s luncheon (Friday 11th July 2014) VIP tour of the Show 4 x Breakfast tickets Personalised social media advertising 2 x Press releases about your company’s Show sponsorship through our PR Agency Company details on Society newsletter distributed to 1500 members A personal photographer to capture your sponsored competition presentation A link from the Kent County Show website to your company website to aid your site traffic (Kent Showground average annual visits: 140,000) A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers
£10000 + VAT
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Diamond Sponsorship Categories Food Tent Cattle Marquee Flower Show
Grand Prix Area Trial
Switchboard: 01622 630975
UNIQUE CORPORATE SPONSORSHIP OPPORTUNITIES Additional to our sponsorship package benefits, we have a number of unique sponsorship
opportunities for 2014 which will allow your company to take ownership of an area, capture a three day audience with unlimited exposure and offer sampling and demonstration opportunities:
Show (Covering all 3 Days) •
The following areas are available for sponsorship over the full three days: Food Tent, Show Dairy, Flower Tent, Woodland Area, Show entrance gates, Bee Keepers marquee, Show Picnic areas, Member’s car park, public car park
•
Sponsorship of Show ‘You Are Here’ boards (x 14 across Showground)
•
Sponsorship of Show fingerposts (x 17 across Showground)
•
Sponsorship of the Astor Ring Show Jump flower display
•
Sampling and demonstration opportunities.
•
Car park flags
Show Entertainment •
Sponsorship of the main ring entertainment
•
Sponsorship of a livestock or equine competition
Show Rings •
Sponsorship of specific Show rings: •
Astor Ring (Main Ring)
•
Countryside Ring
•
Nesfield Ring
•
West Ring
•
Sheep
•
Standen Ring
•
Practice Jump Ring
•
Heritage Ring
Print •
Sponsorship of the black & white Show programme (- distributed with pre-paid public tickets, equine & livestock exhibitors and traders)
•
Sponsorship of the Society membership cards
•
Sponsorship of the black & white map (-distributed to Judges, trade stands & contractors)
•
Sponsorship of President’s luncheon invitations
•
Sponsorship of the Member’s newsletter (-distributed to 1500 members)
•
Sponsorship of ticket folder
•
Sponsorship of membership leaflets
•
Sponsorship of pre-booked ticket leaflets (-distributed to approximately 8000 people)
Online •
Sponsorship of a dedicated area of the Kent County Show website
www.kentshowground.co.uk: •
Show itinerary, which independently (-receives 17,000 hits)
•
Show Map
•
Ticket Page
•
Dropdown menus
•
‘Where to stay’ enhanced listing
The Kent County Show website receives 424,773 annual page views
Hospitality •
A table of 10 at the President’s luncheon (Friday 11th July 2014) – A perfect networking opportunity to meet the KCAS Board of Directors, prestigious local companies and entertain staff and clients.
•
A table of 10 at the Chairman’s luncheon (Saturday 12th July 2014) – A perfect networking opportunity to meet prestigious local companies and entertain staff and clients
•
Tailored corporate hospitality to entertain clients, family & friends
Celebrity •
Celebrity endorsement sponsorship
(Prices on Request) We would be happy to discuss your specific requirements to make sure you get the best exposure to potential new customers. For sponsorship and trade information, to discuss your budgets and requirements or to request a sponsorship form, please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk DD: 01622 633051 Switchboard: 01622 630975
Show Sponsorship Deadline: 13th June 2014
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
Switchboard: 01622 630975
Exclusive Platinum Bespoke Package A bespoke tailored package to meet your requirements – this could include the Diamond Package plus tailored hospitality opportunities to impress your staff and clients, opportunities for corporate branding of specific areas of the Show or tented attractions, Show entry via helicopter, sponsorship of one of the Show rings, sponsorship of prestigious classes such as the Grand Prix Show Jumping and much more.
+ ÂŁ10,000 (+ VAT)
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details: Email: kate@kentshowground.co.uk
DD: 01622 633051
FULL SHOW SPONSORSHIP (From ÂŁ200,000) Details of Benefits on Request
Switchboard: 01622 630975
KENT COUNTY SHOW 2014
WHY BECOME ONE OF OUR VALUED SPONSORS? • An opportunity to broaden your company’s competitive edge and improve image, prestige and credibility by supporting a show that your target market finds attractive. • Target an average annual footfall of 75,000 over three days. • A consultative approach to sponsorship where we tailor the package that is right for your company and look after you not just over the three day event but for the whole year. • Increased company exposure and heightened brand awareness. • The opportunity to show your support to an event that has been running for 85 years. • To enhance your company’s public profile. • A chance to differentiate yourself from your competitors. • Develop closer and better relationships with customers, both existing and potential new ones. • A chance to showcase services and products. • A platform to launch a new product or service. • A chance to update inventory. • Boost short term and long term sales. • Access to a wide range of audiences – immediate contact with decision makers, Government entities and customers. • A chance to immediately gauge customer response to products and services. • A chance for customers to try a product firsthand • Heightened visibility due to positive Show publicity through the media.
Show Sponsorship Deadline: 13th June 2014 Contact Kate Excell Email: kate@kentshowground.co.uk DD: 01622 633051