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Targeted advertising works.
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The proven way to reach your potential new customers is to target them effectively.
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Whether you are a Medway or Maidstone business wanting to reach local parents, or an organisation seeking to target families in the mid-Kent area - we can offer you an effective way to reach your potential customers.
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❋ Circulation ❋ Website ❋ Rates & Sizes ❋ Technical Details ❋ Upcoming Issues
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WHAT OUR ADVERTISERS SAY: Finally, I’ll take this opportunity to let you know that I’m truly delighted with the response I’ve received from the advertisements so far. I’ve now been in business for just over a year and Mama is the most frequently mentioned source when I ask customers how they have heard of Smallprint. A recent customer told me that she had kept hold of a copy for a year in order to keep my contact details! Nicola Tuffin, Smallprint
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Circulation
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Total print run of 35,000 copies
Medway Edition
Two editions - Medway and Maidstone
Launched in Sept 2005 our Medway edition has an established and loyal readship.
Published quarterly Full colour, A5 publication Our readers are parents-to-be and mums and dads with children aged from birth to 11 years in the mid-Kent area. Many of the 35,000 copies are read by multiple readers within health centres, libaries and dental surgeries making the true readership of the publication far higher.
25,000 copies are distributed throughout the Medway towns including the Hoo Peninsula, Strood, Cuxton, Rochester, Chatham, Hempstead, Walderslade, Lordswood, Gillingham, St Marys Island, Parkwood and Rainham
❋ Given to EVERY pupil at 79 primary
schools in Medway. This equates to 93% of all 5-11 year olds in Medway.
❋ Handed out by every midwife and
Maidstone Edition Our recently launched Maidstone edition is already going from strenght to strength. Our autumn issue has been given out to every pupil at 25 primary schools in the Maidstone area as well as via libraries, leisure centres, shops, health centres, playgroups, nurseries, visitor attractions and supermarkets. With an initial print run of 10,000 it is estimated that the print run will rise quickly with increasing interest from schools, nurseries and health professionals.
health visitor and available at Medway Hospitalʼs antenatal clinic.
❋ Available at all 17 childrenʼs libraries
and at leisure centres, country parks and supermarkets.
❋ Distributed via baby shops, nurser-
ies, family centres, playgroups, preschools and under 5s activity classes.
FOR INFORMATION OR TO BOOK SPACE CONTACT LARA ON 01634 814364 OR EMAIL INFO@KENTMAMA.CO.UK
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Website ●
As well as our quarterly magazine, we have a vibrant website which receives more than 6,000 hits between issues.
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All our advertisers are included in our businesss directory free of charge with links to their own websites, email and contact details.
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We also publish a monthly e-newsletter. Through this advertisers are able to communicate news about events, activities, new products and upcoming classes to our e-newsletter mailing list.
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Our front page news listing is regularly updated and advertisers are welcome to submit news items.
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We promote the website within the magazine. From our next issue, we will be publishing a copy of the magazine online. This will further increase readership and enable existing readers to revisit information from the current issue.
“extending the life of your advertisement and giving you value for money” FOR INFORMATION OR TO BOOK SPACE CONTACT LARA ON 01634 814364 OR EMAIL INFO@KENTMAMA.CO.UK
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Ad rates & sizes To book space, or for further information, contact Lara on 01634 814364 or email info@kentmama.co.uk
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10% discount on bookings of 2 or more issues
mama media pack WHAT OUR ADVERTISERS HAVE SAID... “I had a massive response to the advert. Probably the most successful advertising I’ve ever done! I managed to fill my class at Hoo. That’s the first time I’ve filled a class there in 6 years! Also got clients on the waiting lists. I’m over the moon with the result!” Bubbles Parent & Baby Swimming, Strood
Maidstone Medway Both Areas Full page (132mm wide x 193mm)
£250
£330
£450
Half page (132mm wide x 94mm)
£145
£190
£260
Quarter page (64mm wide x 94mm)
£90
£115
£155
Sixth page (64mm wide x 60mm)
£62
£75
£110
Eighth page (64mm wide x 47mm)
£45
£60
£85
“I’ve advertised in other Kent-based monthly magazines. But Mama magazine has generated the best response by far. The quality is excellent. And the personal touch you bring makes me feel you want my business to succeed and be promoted in the best possible way” Copenhagen Blue , Rochester
“We have been really happy with the response we have had to our advert and feel it has been one of the best things we have done for our business as the advert paid for itself very quickly” Renaissance Crafts, Maidstone
Adverts created free of charge (for use within mama magazine only). We do not charge VAT. Premium position, including back cover, are available on request for a minium half page advert (standard rate + 15%). Payment prior to publication. Price includes directory listing on www.kentmama.co.uk. Click next page for technical details and terms and conditions.
AND OUR READERS… “It’s the only free publication that doesn’t go straight in the recycling” A dad, Rochester
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Technical Details
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● We can accept finished artwork in the following formats: pdf, jpeg or giff. ● We are not able to use MS Publisher files, please save as a pdf or call us for details. ● MS Word documents can be used as a guide only, unless saved in one of the formats listed above. ● Adverts created by us will be sent to you for your approval prior to printing. ● All final adverts must be the appropriate dimensions for ad size required. ● Artwork, photographs and images must be saved as CMYK and should be 300dpi at 100% size.
Terms & Conditions
Placing and order, whether verbal, written or by electronic means, for an advertisement shall be deemed an acceptance of these terms and conditions. mama magazine is published by Green Mama Community Interest Company. Content of Advertising Payment - It is the responsibility of the advertiser to ensure that their advert is in compliance with the - On receipt of an invoice, payment for the requested advertisement(s) is within 30 days of
British Code of Advertising Practice. - In placing an advertisement (by the advertiser or by an agency on behalf of an advertiser) it is the responsibility of the advertiser to ensure that all necessary authority and permissions have been given in respect of the copy, font, artwork, photos and/or logos. - Green mama cic reserves the right not to publish an advertisement.
date of invoice. - Green mama cic reserves the right to charge for cancellation of advertisements when notice of cancellation is given after the production deadline. - If payment is not made within payment terms we reserve the right to charge interest on the outstanding balance and recover any costs associated with the collection of the debt.
Copyright of Adverts - The copyright of advertisements created by the advertiser or a third party remains with the advertiser.
Liability
- Where an advert or part of an advert has created by Green mama cic, a proof will be emailed to the advertiser prior to publication. It is the responsibility of the advertiser to ensure that the information within the advert is correct prior to approving the draft. Green mama cic is not liable for any errors in an advertisement once the proof has been approved by the advertiser. - When an advertisement has been created by Green mama cic you are not permitted to use the proof sent to you within other publications, other than those produced by Green mama cic. Other publications are permitted to use their own design services to recreate your advertisement in line with your corporate style. However we do not give our permission for our electronic proofs of the advert or scanned copies of the final advert to be used directly.
Green mama cic, as publisher, excludes itself, its employees and subcontractors from: - All and any liability for loss or damage, in excess of the cost of the advertisement, caused by any error or inaccuracy or omission, whether the result of negligence or other cause, in printing and publication of any advertisement. - All and any liability for error or omissions in any advertising material provided by the advertiser or its agency, not highlighted by the advertiser prior to the production deadline. - The publisher shall not be subject to any liability for any failure to publish all or any part of any issue for the magazine. Within the agreed print run, Green mama cic reserves the right to amend the distribution outlets for the magazine and/or dates of publication without prior notice.
FOR INFORMATION OR TO BOOK SPACE CONTACT LARA ON 01634 814364 OR EMAIL INFO@KENTMAMA.CO.UK
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Upcoming issues
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All issues include a what始s on guide for the forthcoming school half-term or holiday, toddler talk, maternity news and regular articles on days out, education, parties and activities. For details of special features that may be of interest to your business contact us on 01634 814364.
Winter / New Year Issue Out Deadline for advertising
23rd November 2009 6th November 2009
Spring Issue - 2010 Out Deadline for advertising
8th March 2010 8th February 2010
Summer Issue - 2010 Out Deadline for advertising
21st June 2010 24th May 2010
Back to School Issue - 2010 Out Deadline for advertising
27th September 2010 13th September 2010
FOR INFORMATION OR TO BOOK SPACE CONTACT LARA ON 01634 814364 OR EMAIL INFO@KENTMAMA.CO.UK