Media Kit
kent state university student media FALL 2010 – SUMMER 2011
Broadcast Web Print
The Kent State University Office of Student Media offers complete coverage to reach the campus market.
THE DAILY KENT STATER The Daily Kent Stater is an award-winning student-run daily newspaper. The Stater publishes Monday through Friday during the fall and spring semesters. During the summer months, The Stater is published weekly on Wednesdays. The Stater is a broadsheet format, averaging 10-12 pages an issue. Ads are sold in column inches and can vary in price based on size and frequency. Contract rates are available for local advertisers. Circulation of The Stater is 10,000 daily in the fall and spring and 5,000 weekly in the summer.
Display Rates
Open Rate 75” Contract Rate 150” Contract Rate 300” Contract Rate Campus Rate/Nonprofit
print Classifieds Per Column Inch $11.00 $9.25 $8.75 $8.50 $8.25
*Contracts are per semester *All advertising is ROP. Advertisers must request special positioning. Special positioning entails a 10% surcharge on the total space cost. *The Stater does not pay agency commission. *No rate increase from 2009-2010 Print
Color Full Color One Spot Color
$75.00 $25.00
Inserts Insert samples must be submitted for approval. Inserts are to be shipped directly to the printer at least two weeks prior to insertion. Midwest Offset 629 Wabash Avenue NW New Philadelphia, Ohio 44663 1-800-837-8666 Single pg Multiple pg
$65.00 per thousand $75.00 per thousand
Weekly Special Sections Mondays Thursdays
Sports Entertainment
Stater Sizing The Daily Kent Stater is a standard broadsheet. A full page is equivalent to 6 columns by 21” deep. Column Inches 1c 1.875” 2c 3.875” 3c 5.9375” 4c 8.00” 5c 10.00” 6c 12.00”
35¢ per word. All punctuation is free excluding & and +. Additional $1.00 each: Border around ad, centered line, reversed text, 14-point font, bold font. Minimum price per day is $3.50. Add a logo for $3.00.
Web CLASSIFIEDS Appear on Kentwired.com on the advertising tab. Additional $2.00 per day Monday-Friday, weekends are free.
Deadlines Earlier deadlines may apply for special projects, promotions and sections. If an ad proof is requested, the deadline is three business days prior to run date. Ads canceled after the deadline at the request or fault of the advertiser are subject to being charged in full or partial cost of the ad. Display Advertising Space reservation is required by 3pm two business days prior to run date. Ad copy approval is required by 3pm one business day prior to run date. Classified Advertising Reservation is required by 10am one business day prior to run date.
Daily Kent Stater publication calendar JUNE 2010
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Special Section
Readership
Employment
The Stater reaches 81% of Kent State students every week.
57% of readers use the Stater classifieds and display ads to look for employment.
RENT 68% of readers use the Stater to look for housing options.
What Stater readers spend their money on Percentage of readers 33% 27% 30% 40%
Amount spent per week Total spent monthly $10 - $25 $73,650 to $184,125 $25.01 - $50 $150,710 to $301,300 $10 - $25 $66,995 to $167,375 $10 - $25 $89,270 to $223,175
*Based on a 2006 survey conducted by the JMC Graduate Research Methods class *Based on Fall 2006 Kent Campus full-time enrollment of 22,317
National Facts
• 82% of all students, regardless of newspaper frequency, have read their campus newspaper in the last three months. • More than half (53%) of students have read three or more of the last five issues of their campus newspaper. • Students spend 13.1 minutes on average reading each issue of their campus newspaper. • Nearly 75% of students read the advertisements in their school newspaper.
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Entertainment Off-campus dining Personal items
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• 79% of students have been motivated to take some sort of action by an article or advertisement in their campus newspapers. *AM+M 2008 College Newspaper Audience Study conducted by MORI Research
Contact a sales representative at 330-672-2586 or e-mail for more information at ksuads@yahoo.com.
Daily Kent Stater Special Sections Deadlines Section
Homecoming
Halloween
Renter’s Guide Fall
Run Date
Friday October 8, 2010
Friday October 29, 2010
Friday November 19, 2010
Special
KSU Blue or Gold $20
Space Reservation
Ad Copy Due
1-OCT-10
5-OCT-10
22-OCT-10
26-OCT-10
12-NOV-10
16-NOV-10
3-DEC-10
7-DEC-10
4-FEB-10
8-FEB-10
8-MAR-11
10-MAR-11
1-APR-11
5-APR-11
22-APR-11
26-APR-11
27-APR-11
29-APR-11
5-AUG-11
12-AUG-11
Full Color $60
Orange $20 Full Color $60
Run 1/4 Pg or larger, receive Campus Rate. Campus accounts run 1/4 Pg or larger, receive free Cyan.
Holiday/ Graduation
Friday December 10, 2010
Run 1/4 Pg or larger, receive Campus Rate. Campus accounts run 1/4 Pg or larger, receive free Red or Green.
Renter’s Guide Spring
Friday February 11, 2011
Run 1/4 Pg or larger, receive Campus Rate. Campus accounts run 1/4 Pg or larger, receive free Cyan.
St. Patrick’s Day
Tuesday March 15, 2011
Friday
Student Appreciation
April 8, 2011
Last Call/ Graduation
April 29, 2011
Friday
Green $20 Full Color $60
KSU Blue or Gold $20 Full Color $60
Run 1/4 Pg or larger, receive Campus Rate. Campus accounts run 1/4 Pg or larger, receive free KSU Blue or Gold.
May 4th Commemorative
Wednesday
Run 1/4 Pg or larger, receive
May 4, 2011
Campus Rate. Campus accounts run 1/4 Pg or larger, receive free KSU Blue or Gold.
Orientation
Wednesday August 24, 2011
Run 1/4 Pg or larger, receive Campus Rate. Campus accounts run 1/4 Pg or larger, receive free KSU Blue or Gold.
Premium Advertising Opportunities Front-Page Advertising
Miscellaneous Premium Placement
Sizing Options 6c x 1”, 6c x 2”, 6c x 3” *6 columns is equivalent to 12”
All other premium position requires a 10% placement cost. Other positions available: • Page 2 (spot color only) • Page 3 • Back Cover • Classified Page • Back Cover of Entertainment (Thursdays only)
Placement Banner runs on bottom of front page of Daily Kent Stater 6x1 Pricing 6x2 Pricing 6x3 Pricing B&W: $225 B&W: $275 B&W: $325 4-Color: $300 4-Color: $350 4-Color: $400
Post-It Advertising Sizing Options 3”x3”, 4”x6”, 5”x5” These are standard sizes. Other sizes may be used. Placement Post-Its will be placed on the front page, below the fold Pricing $95/thousand Minimum run of 3,000; maximum run of 10,000 (full distribution) Must be purchased in increments of 1,000
Sponsorship Opportunities Sudoku / Crossword / Cartoon / Police Blotter Sizing 2 columns (3.875”) x 1.5” Placement Ad will attach to top of item chosen. Pricing B&W: $400 (for 10 days) Requirements Sponsorships must be purchased in increments of 10 days total. Days do not have to run consecutively, but must be in the same semester.
Notes Advertiser must print and deliver item to the Daily Kent Stater printer. Our Composition Department will design the item for free.
Deadlines Space: 4 days prior to run date by 3pm Material: 2 days prior to run date by 3pm
Requirements • Post-Its must be printed in a fan-fold and boxed. • The unwind direction must be #1 or #3. • Post-Its must be delivered 2 weeks prior to run date.
Horoscope
Double-Truck Sizing 12 columns (24”) x 21” Placement Ad will run on center spread of paper. Pricing B&W: $2,999 4-Color: $3,250 Deadlines Space: 4 days prior to run date by 3pm Material: 3 days prior to run date by 3pm
Sizing 4 columns (3.875”) x 1” Placement Ad will attach to top of Horoscope. Pricing B&W: $500 (for 10 days) Requirements Sponsorships must be purchased in increments of 10 days total. Days do not have to run consecutively, but must be in the same semester. Deadlines Space: 4 days prior to run date by 3pm Material: 2 days prior to run date by 3pm
Entertainment Front Cover (Thursdays only) Front Cover Sizing Options 6c x 1”, 6c x 2”, 6c x 3” *6 columns is equivalent to 12”
Placement Banner runs on bottom of Entertainment Section of Daily Kent Stater 6x1 Pricing 6x2 Pricing 6x3 Pricing B&W: $150 B&W: $200 B&W: $250 4-Color: $225 4-Color: $275 4-Color: $325
Contact a sales representative at 330-672-2586 or e-mail for more information at ksuads@yahoo.com.
Student produced Magazines Artemis Artemis primarily focuses on women’s issues; however, it is written to be interesting and informative to both male and female readers. Artemis will celebrate its 10th anniversary with this year’s issue and will have a circulation of 5,000. http://artemisKSU.wordpress.com
Burr The Burr is an independent, award-winning magazine produced by and for Kent State University students. It explores big issues and burning ideas, as well as fascinating people and the consuming preoccupations of its college audience both on and off campus. Each issue contains a compelling mix of how-to articles, original reportage and personal essays. The magazine’s frequently updated website, theburr.com, features multimedia stories and blogs on lifestyle issues, including relationships, fashion and food. The Burr has a circulation of 8,000 per semester. www.theburr.com
Fusion
Fusion magazine addresses sexual minority issues within the general population. It has been recognized nationally by the Society of Professional Journalists for excellence. It is gradually moving from only exploring campus-related topics to having an intense presence in the Northeast Ohio community. Fusion has a circulation of 8,000 per semester. www.ThatGayMagazine.com
Luna Negra Kent State University’s literary publication is a blend of poetry, prose, photography and illustration. It features both student and outside submissions. Luna Negra has been publishing for more than 50 years and has a circulation of 5,000. http://lunanegra.kent.edu
Uhuru Uhuru is a forum of exchange on matters concerning minorities, with an emphasis on the Pan-African experience. A Best Student Magazine award winner from the Society of Professional Journalists, Uhuru has a circulation of 5,000. http://www.uhuru.kent.edu
MAGAZINE Rates & Sizes Fall 2010 – Spring 2011 Magazine
Description
Size
Rate One Semester
Cover Position
$175
Full Page
$125
Half Page
$95
Quarter Page
$50
Back Cover
$750
Inside Front or Back Cover
$700
Full Page
$500
Half Page
$350
Quarter Page
$275
Eighth Page
$125
Focus: Sexual Minority Issues Back Cover *All positions include the cost of color. List yourFusion ad on the Burr WebPublishing site, www.theburr.com, for only $45 per semester Frequency: Bi-Annually
$350
Artemis
Burr
Focus: Women’s Issues Publishing Frequency: Annually Circulation: 5,000 Timing: Mid-Spring
Focus: General Interest Publishing Frequency: Bi-Annually Circulation: 8,000 Timing: December/May
*All positions include the cost of color. List your ad on the Burr website, www.theburr.com, for only $45 per semester
Circulation: 8,000 Timing: December/May
Inside Front or Back Cover
$250
Full Page
$200
Half Page
$150
Quarter Page
$100
*All positions include the cost of color. List your ad on the Fusion website, www.ThatGayMagazine.com, for only $45 per semester
Focus: Literary Issues Cover Position *All positions include the cost of color. List your Luna ad on the Fusion Web site, http://fusion.kent.edu , for only $45 per semester Publishing Frequency: Annually
Negra
Uhuru
Circulation: 5,000 Timing: Mid-Spring
Focus: Minority Issues Publishing Frequency: Annually Circulation: 5,000 Timing: Mid-Spring
$175
Full Page
$125
Half Page
$95
Quarter Page
$50
Cover Position
$550
Full Page
$450
Third Page
$350
Half Page
$275
Quarter Page
$150
Contact a sales representative at 330-672-2586 or e-mail for more information at ksuads@yahoo.com.
Online Advertising Connect to a better Web experience.
KentWired is an independent student media outlet at Kent State University. KentWired features information about campus events; Stater Classifieds; top news articles from the Daily Kent Stater and the Associated Press; News in a Nutshell, a daily podcast by Black Squirrel Radio; and TV2 newscasts, including The Blurb, a half-hour entertainment show, and The Agenda, a half-hour political satire show. KentWired serves 115,000 readers monthly and is quickly growing into a one-stop shop for Kent State news and information.
Kentwired FACTS
ADVERTISING FACTS
• • • • •
• Ads can run on a weekly or monthly basis. • Ads rotate every minute or when the page is refreshed. • Ads are linked to the advertisers’ sites. • Ads shown on every page of site. • Statistical reports provided monthly.
Averages over 115,000 unique impressions per month. Averages over 30,000 sessions per week. Average pages per session is 2.8. Over 2,000 registered users. Over 1,000 Facebook fans
RATES & SIZES
WEB
728x90 BANNER AD Still images (.jpeg, .png) $325 per month $95 per week 728x90 BANNER AD Rich media (animated .gif, flash, html) $360 per month $125 per week
250x250 BANNER AD Still images (.jpeg, .png) $250 per month $75 per week 250x250 BANNER AD Rich media (animated .gif, flash, html) $290 per month $100 per week
VIDEO SPONSORSHIP 15 second intro to video $400 per month $120 per week
Online Advertising KentCribs.com is a customized search engine for locating apartments around Kent State University. Rent seekers can search by number of bedrooms, price and/or distance from KSU. Additional segments include number of bathrooms and a pet preference. All rentals are able to list their location free of charge. Further upgrades are available to enhance your listing amongst the group. Advertisers may change or update their information at any time.
Free Listing
Tier 2
Banner Advertising
• Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center
• Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center • Amenities • Web Link • Email • Multiple Photos • Floor Plans • Map • Unlimited Narrative
Top Banner is on every page of the site 468 x 60 a link to site of advertiser’s choice is included $250 per month $85 per week
Tier 1 • Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center • Photo of Choice • Narrative (100 words or less) Tier 1 Pricing $55/month $450/year commitment • 30% discount for year
Flash Box located on the Homepage only 250 x 250 a link to site of advertiser’s choice is included $175 per month $65 per week
Tier 2 Pricing $160/month $1,250/year commitment • 35% discount for year
Marketing Solutions from Campus Cash and the Office of Student Media www.KentCampusCash.com
Business Listing
Banner Ads
A business listing with KentCampusCash provides you with your own web page detailing your contact information, location, business hours and any narrative and photos you can provide. The business listing can be purchased monthly and a contract is not required. Business listings also provide discounts to mobile and e-mail services. $50/month
KentCampusCash is a widely used website. The site not only includes business listings, specials, coupons, discounts and events, but also has a job board and online ordering. Advertisers can purchase banner ads either at the top or bottom of the site to capture those visiting the site. All banner advertisers will be provided with statistical reports on how many impressions they receive.
Mobile Marketing
Events
Reach hundreds of potential consumers with KentCampusCash mobile texting service. Mobile texts can be bought per text and cost as low as 12¢ per text.
KentCampusCash also hosts events with advertisers. KentCampusCash will help drive traffic to your location with promotions and will help you obtain the exposure that you need to increase event attendance.
E-mail Marketing KentCampusCash has a subscriber list of nearly 5,000 consumers. Those who sign up receive special discounts, coupons and event notifications via e-mail. Three levels of e-mails allow for direct access to the customer. Starting as low as 5¢ per e-mail, this is a great way to effectively utilize your budget.
Contact a sales representative at 330-672-2586 or e-mail for more information at ksuads@yahoo.com.
Black Squirrel Radio Black Squirrel Radio broadcasts on channels 2, 4 and 6 on the Kent State University campus television network reaching over 7,500 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban. BSR has been recognized as the station to turn to for Kent State sports by ESPN.com and Kent State Athletics. Black Squirrel Radio also broadcasts to over 25,000 households on channel 16 on the Time Warner Cable Network in most of Portage County and streams live over the web at www.blacksquirrelradio.com. The site averages over 8,500 hits a month.
Broadcast
Weekly Advertising Packages
Show Sponsorships
Package 1: $60 total ($30 per week) 2-Week Promotion: Total of 40 spots, 30 live reads Promotion includes: 30-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live reads 3x per day Mon-Fri (weekends are free)
Shows run 1 time per week and are 2-hours in length. Sponsors receive: 10-second live read for opening and closing billboard Logo displayed on blacksquirrelradio.com Logo placed in Daily Kent Stater promotional ads for the show
Package 2: $120 total ($60 per week) 2-Week Promotion: Total of 40 spots, 30 live reads Promotion includes: 60-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live reads 3x per day Mon-Fri (weekends are free)
Sponsor 1 show for 1 month: $60 Sponsor 1 show for 2 months: $115 Sponsor 1 show for semester (4 months): $350
Monthly Advertising Packages Package 1: $100 per month (savings of 15%) 1-Month Promotion: Total of 80 spots, 60 live reads Promotion includes: 30-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live reads 3x per day Mon-Fri (weekends are free) Package 2: $200 per month (savings of 15%) 1-Month Promotion: Total of 80 spots, 60 live reads Promotion includes: 60-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live reads 3x per day Mon-Fri (weekends are free)
Semester Advertising Packages Package 1: $400 per semester (savings of 10%) 15-week Promotion: Total of 300 spots, 225 live reads Promotion includes: 30-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live reads 3x per day Mon-Fri (weekends are free) Package 2: $750 per semester (savings of 15%) 15-week Promotion: Total of 300 spots, 225 live reads Promotion includes: 60-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live reads 3x per day Mon-Fri (weekends are free)
Sponsor 2 shows for 1 month: $90 Sponsor 2 shows for 2 months: $150 Sponsor 2 shows for semester (4 months): $400
ADDITIONAL Opportunities Online banner ad for $50 per month. Webcam Sponsorship for $25 per week.
DJ Services Black Squirrel Radio disc jockeys are available to DJ your next event. Best prices, guaranteed. Contact BSR for more information at 330-672-1063 or at MobileDJ@ blacksquirrelradio.com.
tv2 TV2 reaches 7,500 Kent State residents and more than 25,000 Portage County residents on Time Warner Cable channel 16 in most of Portage County. The station features live news at 5:30 pm Monday – Friday, live and taped programming, talk programs and much more including several Kent State sporting events and live election night coverage.
KentWired.com
During off-programming hours, TV2 runs advertisement slides and area photography with Black Squirrel Radio as the background music. 2-Link runs several hours per day.
Advertising Options
Weekly Option : $75 per week Spots per week option based on length Choose 1: One :60 spot per week Mon-Fri in 5:30 pm newscast Two :30 spots per week Mon-Fri in 5:30 pm newscast Four :15 spots per week Mon-Fri in 5:30 pm newscast One 2-Link Slide for entire semester Semester Option 1: $600 120 Total Spots (10 spots per week) 2 (:30) spots in every Mon-Fri 5:30 pm newscast for a total of 10/week One 2-Link Slide for entire semester Semester Option 2: $400 60 Total Spots (5 spots per week) 1 (:10) spot in every Mon-Fri 5:30 pm newscast for a total of 5/week Spots run adjacent to Sports, Weather or Entertainment Two 2-Link Slides for entire semester
Sponsorship Opportunities Sponsors receive: 10-second live read for opening and closing billboards Logo shown during opening and closing billboards Logo placed in Daily Kent Stater promotional ads Logo placed on 2-Link slide advertisements on TV2 Programs available for Sponsor: Newscast Monday – Friday 5:30pm Newscast Pricing M-F for 2 weeks $100 M-F for 1 month $150 M-F for semester $500 Sports Corner Tuesdays at 9pm The Blurb - Entertainment Mondays at 9pm Sports Corner / The Blurb Pricing M-F for 2 weeks $25 M-F for 1 month $75 M-F for semester $250
2-Link Advertising
Ads are shown for 5 seconds before rotating and are shown up to 200 times per week. Weekly Option: $45 per week 150 advertisements per week One rotating advertisement to run on TV2 Monthly Option: $150 per month (savings of over 15%) 150 advertisements per week, total of 600 per month One rotating advertisement to run on TV2 Semester Option: $500 per semester (savings of over 20%) 150 advertisements per week, total of 600 per month, total of 2400 per semester One rotating advertisement to run on TV2
Live Sports PrograMming TV2 and Kent State ISP Sports Network will broadcast a total of 30 KSU Sports including home football, men’s and women’s basketball, volleyball and wrestling. All Sponsorship Packages include: Promotional mention in Daily Kent Stater ads with premium placement Promotional ad slides on TV2 Live reads on Black Squirrel Radio Logo on KentStateSports.com and Kentwired.com Gold Package (Three available) Two (2) :30 spots to air in each broadcast (total of 60 spots) Opening and closing Billboards Choice of one (1) feature (i.e. Player of the Game, Starting Lineups, Play of the Game, etc.) Two (2) football and two (2) basketball (men’s & women’s) season tickets Total Investment: $2,600 Blue Package Two (2) :30 spots to air in each broadcast (total of 60 spots) Opening and closing Billboards Choice of Two (2) football or two (2) basketball (men’s & women’s) season tickets Total Investment: $1,740 White Package One (1) :30 spot to air in each broadcast (total of 30 spots) Total Investment: $1,040
Production Services TV2 provides a full range of video production services. From start to finish or anything in between, we can help you deliver your message both professionally and cost-effectively. Call 330-672-2586 for an estimate and more information.
Contact a sales representative at 330-672-2586 or e-mail for more information at ksuads@yahoo.com.
Credit Policies The Office of Student Media offers net 30-day payment terms, billed monthly to clients with established payment records. New clients are required to prepay the first five ads. Invoices must be paid in the 30-day payment period. The Office of Student Media reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. The Office of Student Media reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid.
General Policies The Office of Student Media reserves the right to reject at any time any advertisement, copy or imagery that it deems unsuitable. The Office of Student Media will make the final determination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “advertisement” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. The Office of Student Media will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. The Office of Student Media is not responsible for any errors in camera-ready ads, or in type set by the Office of Student Media if the ad proof has been approved by the advertiser. If the Office of Student Media is otherwise responsible for an error in an ad, the Office of Student Media will provide a correction in the next available issue, and/or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.
Contact Info Lori Cantor - Manager 330-672-0887 lcantor@kent.edu
Tami Bongiorni - Advertising Manager 330-672-6306 tbongior@kent.edu
Norma Young - Business Manager 330-672-0884 njyoung1@kent.edu
Kelly Pickerel - Classified Manager 330-672-0883 kpickere@kent.edu
Chris Sharron - Media Specialist 330-672-0886 csharron@kent.edu
205 Franklin Hall P.O. Box 5190 Kent, OH 44242 ph: 330-672-2586 fax: 330-672-4880 ksuads@yahoo.com www.kentwired.com