Including Print | Web | Broadcast
Media Kit Kent State University Student Media Fall 2012 – Summer 2013
of all students
of all students
of all students
in the last 3 months
93%
77%
86%
92%
have attended an event due to an advertisement
seek out advertising in their campus paper
use coupons or promo codes at least some of the time
of all Students have read their campus paper
26,938
While reading the paper
STUDENTS SPEND
10.2 MINUTES
ON AVERAGE READING the
online edition STUDENTS SPEND
14 MINUTES
ON AVERAGE READING THEIR CAMPUS PAPER
69% of Students have read THEIR
CAMPUS PAPER in the last week
Total Students enrolled On on the kent campus
23,895
57%
Undergrads
Female
3,043
43%
Graduates
Male
have Read the
online edition in the last week
page through the
entire issue on average
2.7 Students
read each copy of the CAMPUS PAPER
81% of Students are motivated
to take some action by an
article or ad in their campus paper
of all students
49%
68%
3,000 •
! t too coun y e Th
Faculty & Staff
Here are the
facts
77% of Students read the
advertisements in their campus paper
Table of Contents The Daily Kent Stater Rates & Deadlines...............................................................................................4 Stater Sizing..........................................................................................................4 Premium Advertising Opportunities..................................................................5 Classifieds.............................................................................................................6 KentCribs.com......................................................................................................7 Publication Calendar & Special Sections.................................................... 8-9
Online Advertising KentWired.com..................................................................................................10 KSUbuzz.com......................................................................................................10 KentWired Mobile App with Campus Cash...................................................11 Web Packages ..................................................................................................11
Black Squirrel Radio Rates & Packages.............................................................................................12
TV2 Rates & Packages.............................................................................................13
Student-Produced Magazines Magazine Descriptions............................................................................... 14-15 Rates & Sizes......................................................................................................15
Important Information Policies & Contact Information.......................................................................16
Fact Sources: *Kent State University Flash Facts, Fall 2011 **College Newspaper Readership Study, Refuel, Day & Partners, February 2011
THE DAILY KENT STATER The Daily Kent Stater is an award-winning student-run daily newspaper. It publishes Monday through Friday during the fall and spring semesters. It publishes weekly on Wednesdays during the summer months. Contract rates are available for local advertisers. Circulation is 8,000 daily in the fall and spring and 5,000 weekly in the summer.
Display Rates
Deadlines
Per Column Inch Open Rate........................................$11.50 75” Contract Rate........................... $9.50 150” Contract Rate......................... $9.00 300” Contract Rate......................... $8.75 Campus Rate/Nonprofit................. $8.50
Earlier deadlines may apply for special projects, promotions and sections. If an ad proof is requested, the deadline is three business days prior to run date.
• Contracts are per semester.
• Space reservation is required by 3pm 2 business days prior to run date.
• A ll advertising is ROP. Advertisers must request special positioning. Special positioning adds a 10% surcharge on the total space cost.
Ads canceled after the deadline at the request or fault of the advertiser are subject to full or partial cost of the ad space reserved.
• Ad copy approval is required by 3pm 1 business day prior to run date.
Weekly Special Sections
Stater Sizing
Mondays.........................................Sports Tuesdays.........................................Fashion Thursdays.......................................Entertainment
The Daily Kent Stater is a standard broadsheet. A full page is equivalent to 6 columns by 21" deep.
Color
1c..........................1.728" 2c..........................3.583" 3c..........................5.437" 4c..........................7.292" 5c..........................9.146" 6c..........................11.00"
Full Color.........................................$75.00 One Spot Color...............................$25.00
Column Inches
2 col. x 2" (3.583" x 2")
Quarter Page 3 col. x 10.5" (5.437" x 10.5")
2 col. x 3" (3.583" x 3")
1 col. x 5" (1.728" x 5")
• The Stater does not pay agency commission.
Eighth Page 3 col. x 5" (5.437" x 5")
Full Color
Spot Color
Black & White
Inserts
Half Page 6 col. x 10.5" (11" x 10.5")
Insert samples must be submitted for approval. Inserts are to be shipped directly to the printer at least 2 weeks prior to insertion. Midwest Offset 629 Wabash Avenue NW New Philadelphia, Ohio 44663 1-800-837-8666 Single Page.....................................$65.00 per thousand Multiple Page.................................$75.00 per thousand
* Sample Sizes Only (Other sizes are available)
Premium Advertising Opportunities Front-Page Advertising
Post-It Advertising
Sizing Options 6c x 1", 6c x 2", 6c x 3" *6 columns is equivalent to 11"
Sizing: 3"x3"
Placement Banner runs on the bottom of the front page of the Daily Kent Stater.
Pricing $95 per thousand Minimum run of 2,000; maximum run of 8,000 (full distribution) Must be purchased in increments of 1,000.
6x1 Pricing B&W: $275 4-Color: $350
Placement Post-Its will be placed on the front page.
6x2 Pricing B&W: $325 4-Color: $400
6x3 Pricing B&W: $375 4-Color: $450
Double-Truck
Notes Advertiser must print and deliver the post-its to the Daily Kent Stater printer. Our Composition Department will design the post-its for free. Requirements • Post-Its must be printed in a fan-fold and boxed. • The unwind direction must be #1 or #3. • Post-Its must be delivered 2 weeks prior to run date.
Sizing 12 columns (22") x 21" Placement Ad will run on center spread of paper. Pricing B&W: $2,999 4-Color: $3,250
Miscellaneous Premium Placement
Deadlines Space: 4 days prior to run date by 3pm Material: 3 days prior to run date by 3pm
Entertainment Front Cover (Thursdays only) Front Cover Sizing Options 6c x 1", 6c x 2", 6c x 3" *6 columns is equivalent to 11"
Premium positioning requires a 10% placement cost. Available positions: • Page 2 (spot color only) • Page 3 • Opposite Classified • Classified Page (spot color only) • Back Cover • Back Cover of Entertainment (Thursdays only)
Placement Banner runs on the bottom of the front cover of the Entertainment Section of the Daily Kent Stater. 6x1 Pricing B&W: $175 4-Color: $250
6x2 Pricing B&W: $225 4-Color: $300
6x3 Pricing B&W: $275 4-Color: $350
5
Classifieds print Classifieds
• 35¢ per word. All punctuation is free excluding & and +. • Additional $1.00 each: Border around ad, centered text, reversed text, 14-point font, bold font. • Minimum price per day is $3.50. • Add a logo or picture for $3.00. • Phone numbers and websites are one word. Deadlines Reservation is required by noon 1 business day prior to run date.
Sponsorship Opportunities Requirements Sponsorships must be purchased in increments of 5 days total. Days do not have to run consecutively, but must be in the same semester. Deadlines Space: 4 days prior to run date by 3pm. Ad Copy: 2 days prior to run date by 3pm. Horoscope 4 columns (7.292") x 1" B&W: $275 (for 5 days)
Sudoku 2 columns (3.583") x 1.5" B&W: $250 (for 5 days)
Comic 2 columns (3.583") x 1.5" B&W: $250 (for 5 days)
Crossword 2 columns (3.583") x 1.5" B&W: $225 (for 5 days)
Web CLASSIFIEDS • Appear on KentWired.com on the Classified tab. • $4 per day with no length limit. • Only $2 per day when also running in the Daily Kent Stater. • Weekends are free with the purchase of Friday.
Available sections • Auto • Birthdays • Childcare • Employment • Events • For Sale
• Free • Garage/ Rummage/ Yard Sales • Greek Beats • Health & Fitness • In Memoriam
• Legal Notices • Lost & Found • On-Campus Employment • Personals • Pets • Real Estate
• Rent • Roommate(s) Needed • Services • Storage • Sublet • Travel
• Valentine's Day • Want to Buy • Under $99 • Shout Outs • What's Happening
KENTCRIBS Finding an apartment just got easier. Kentcribs.com is a customized search engine for apartment searching around Kent State University. Rent seekers can search by # of bedrooms, price and/or distance from KSU. Additional segments include # of bathrooms and a pet preference. All rentals are able to list their location free of charge. Further upgrades are available to enhance your listing amongst the group. Advertisers may change or update their information at anytime.
Banner Advertising Top Banner (468 x 60) $250 per month/$85 per week • Located on every page of the site • Includes a link to site of advertiser’s choice Flash Box (250 x 300) $175 per month/$65 per week • Located on the Homepage only • Includes a link to site of advertiser’s choice
Rental Listings Free Tier • Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center • 1 Photo Tier 1 - $45 per month • Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center • Multiple Photos • Amenities • Web Link • Email • Floor Plans • Map • Unlimited Narrative
7
Publication Calendar Fall 2012 June S
M
T
W
July Th
F
S
S
M
1 2 1 2 3 4
5
T
W
August Th
F
S
3 4 5 6 7
S
M
T
W
Th
September F
S
S
M
T
W
Th
F
S
1 2 3 4
1
6 7 8 9
8 9 10 11 12 13 14
5 6
8 9 10 11
2 3 4 5 6 7 8
10 11 12 13 14 15 16
15 16 17 18 19 20 21
12 13 14 15 16 17 18
7
9 10 11 12 13 14 15
17 18 19 20 21 22 23
22 23 24 25 26 27 28
19 20 21 22 23 24 25
16 17 18 19 20 21 22
24 25 26 27 28 29 30
29 30 31
26 27 28 29 30 31
23 24 25 26 27 28 29 30
October S
M
T
W
Th
November F
S
S
M
T
W
Th
December F
S
1 2 3
S
M
T
W
Th
F
S
1 2 3 4 5 6
7 8 9 10 11 12 13
4 5 6 7 8 9 10
2 3 4 5 6 7 8
14 15 16 17 18 19 20
11 12 13 14 15 16 17
9 10 11 12 13 14 15
21 22 23 24 25 26 27
18 19 20 21 22 23 24
16 17 18 19 20 21 22
28 29 30 31
25 26 27 28 29 30
23 24 25 26 27 28 29
1
30 31
Orientation Issue
Halloween
Run Date...............................................................................Wed, August 22 Space Reservation..............................................................Tues, August 7 Ad Copy Due........................................................................Tues, August 14
Run Date.................................................................................Fri, October 26 Space Reservation..........................................................Mon, October 22 Ad Copy Due......................................................................Tues, October 23
Run 1/4 page or larger, receive Campus Rate. Campus Accounts run 1/4 page or larger, receive free KSU Blue or Gold.
Orange $20; Full Color $60
fall Renter’s Guide
Veterans Day
Run Date........................................................................... Fri, September 21 Space Reservation.....................................................Mon, September 17 Ad Copy Due.................................................................Tues, September 18
Run Date...............................................................................Fri, November 9 Space Reservation........................................................ Mon, November 5 Ad Copy Due....................................................................Tues, November 6
Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free cyan.
A special salute to Veterans. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.
Homecoming
Holiday/Graduation
Run Date.................................................................................Fri, October 19 Space Reservation.......................................................... Mon, October 15 Ad Copy Due......................................................................Tues, October 16
Run Date...............................................................................Fri, December 7 Space Reservation........................................................ Mon, December 3 Ad Copy Due....................................................................Tues, December 4
KSU Blue or Gold $20; Full Color $60
Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free red or green.
Key
Non-Publica tion Reg-Publica tion Special Sect ion
Spring & Summer 2013 January S
M
T
W
Th
February F
S
S
M
T
W
Th
March F
S
S
M
T
W
Th
April F
S
S
M
T
W
Th
F
S
1 2 3 4 5
1 2
1 2
1 2 3 4 5 6
6 7
3 4 5 6 7 8 9
3 4 5 6 7 8 9
7 8 9 10 11 12 13
10 11 12 13 14 15 16
10 11 12 13 14 15 16
14 15 16 17 18 19 20
20 21 22 23 24 25 26
17 18 19 20 21 22 23
17 18 19 20 21 22
21 22 23 24 25 26 27
27 28 29 30 31
24 25 26 27 28
24 25 26 27 28 29 30
8
9 10 11 12
13 14 15 16 17 18 19
23
28 29 30
31
May S
M
T
W
Th
June F
S
1 2 3 4
S
M
T
W
July Th
F
S
S
M
T
W
August Th
F
S
S
M
T
W
Th
F
S
1
1 2 3 4 5 6
5 6 7 8 9 10 11
2 3 4 5 6 7 8
7 8
4 5
12 13 14 15 16 17 18
9 10 11 12 13 14 15
14 15 16 17 18 19 20
11 12 13 14 15 16 17
19 20 21 22 23 24 25
16 17 18 19 20 21 22
21 22 23 24 25 26 27
18 19 20 21 22 23 24
26 27 28 29 30 31
23 24 25 26 27 28 29
28 29 30 31
25 26 27 28 29 30 31
9 10 11 12 13
6
1 2 3
7 8 9 10
30
Spring Renter’s Guide
St. Patrick’s Day
Run Date................................................................................ Fri, January 25 Space Reservation......................................................... Tues, January 22 Ad Copy Due......................................................................Wed, January 23
Run Date....................................................................................Fri, March 15 Space Reservation............................................................. Mon, March 11 Ad Copy Due.........................................................................Tues, March 12
Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free cyan.
Green $20; Full Color $60
Super Bowl Special
Student Appreciation
Run Date................................................................................. Fri, February 1 Space Reservation..........................................................Mon, January 28 Ad Copy Due......................................................................Tues, January 29
Run Date.......................................................................................Fri, April 12 Space Reservation.................................................................. Mon, April 8 Ad Copy Due..............................................................................Tues, April 9
Showcase your specials for the big game. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.
KSU Blue or Gold $20; Full Color $60
Valentine's Day
Last Call/ Graduation
Run Date........................................................................... Tues, February 12 Space Reservation.......................................................... Wed, February 6 Ad Copy Due.................................................................... Thurs, February 7
Run Date..........................................................................................Fri, May 3 Space Reservation................................................................ Mon, April 29 Ad Copy Due............................................................................Tues, April 30
Feature your Valentine's Day specials. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.
Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free KSU Blue or Gold.
9
online advertising Connect to a better Web experience.
Kentwired.com is an independent student media. It features information about Kent State University and the surrounding Kent area, top news, sports and photos from the Daily Kent Stater, classifieds, coupons, daily podcasts from Black Squirrel Radio and TV2, and daily newscasts from TV2.
KentWired FACTS • Over 200,000 impressions per month* • Over 50,000 unique impressions per month* • Over 2,400 Facebook fans & over 3,600 Twitter followers * Numbers are based on months during the Fall & Spring semesters
RATES & SIZES: Top Banner (728 x 90) • S till Images (.jpg, .png) $360 per month, $110 per week • Rich Media (Animated .gif, flash, html) $395 per month, $175 per week Side Banner (250 x 250) • S till Images (.jpg, .png) $295 per month, $105 per week • Rich Media (Animated .gif, flash, html) $325 per month, $150 per week Video Sponsorship $375 per month, $100 per week (15 second intro to video)
With almost 1,000 Facebook fans and over 250 Twitter followers, KSUbuzz.com is the new ultimate source of entertainment. The site features Love & Sex, Tunes & TV, Fashion, Celebrity Gossip, and Games. Also featured are Kent Texts from Last Night, Sex Positions of the Week and exclusive interviews with entertainers.
RATES & SIZES: Top Banner (728 x 90) • S till Images (.jpg, .png) $180 per month, $75 per week • Rich Media (Animated .gif, flash, html) $295 per month, $125 per week Side Banner (300 x 250) • S till Images (.jpg, .png) $165 per month, $50 per week • Rich Media (Animated .gif, flash, html) $190 per month, $95 per week
Kentwired mobile App with Campus Cash Take Kentwired with you by downloading the Kentwired app, available for both Android and iPhone users. It's your source for local information and is perfect for students, faculty, staff, visitors and local residents. The app features coupon newsfeeds, banner advertising, search mechanisms, viral sharing options and business information. The Campus Cash program gives local businesses the ability to have custom promotions and make their own updates, or have an account executive do it for them.
Yearly Program
Additional Marketing Solutions
$995 one-time payment (or 12 monthly payments of $100) • Receive 1 year of online and mobile promotions via Kentwired.com, Kent Campus Cash & the new Kentwired App. • Custom business listing for online directory on both the App & Kent Campus Cash • Ability to make changes to your listing 24/7 • 2,000 text back coupons for the year • Banner ad on Kent Campus Cash • Banner ad on the Kentwired App
(for those not purchasing the yearly program)
Events
Email Notifications: 3¢-4¢ per email, reach all email subscribers
Kent Campus Cash also hosts events with advertisers. Kent Campus Cash will help drive traffic to your location with promotions and will help you obtain the exposure that you need to increase event attendance.
Campus Deals: Sell deals, tickets & products through the network. • $2.50 per transaction of $10 or less. • $1 surcharge for every additional $10. Mobile SMS Promotions: 8¢-12¢ per text, reach all mobile subscribers Push Notifications: 8¢-12¢ per notification, send a promotion to all app users
Banner Advertising Kentwired App....................$175/month Kent Campus Cash.............$110/month
$75/week $45/week
Web Packages Combine Kentwired.com and KSUbuzz.com to capture the entire market for Kent State University and the surrounding area. Increase your impressions by adding an interior page to your campaign.
Package 1:
Package 2:
728 x 90 Banner ad on Kentwired & KSUbuzz • S till Images (.jpg, .png) $500 per month, $175 per week
250 x 250 Banner ad on Kentwired & KSUbuzz • S till Images (.jpg, .png) $400 per month, $150 per week
• Rich Media (Animated .gif, flash, html) $575 per month, $250 per week
• Rich Media (Animated .gif, flash, html) $475 per month, $195 per week
Package 3:
Package 4:
Multiple Pages on Kentwired Interior page options include Latest Updates, Fashion Blitz, Sports, and Opinion.
Multiple Pages on KSUbuzz Interior page options include Love & Sex, Tunes & TV, Fashion, Celebs & Gossip, Top 5, Fun & Games, and Best Buzz.
728 x 90 Banner ad on Kentwired Homepage & 1 interior page. • S till Images (.jpg, .png) $445 per month, $210 per week
728 x 90 Banner ad on KSUbuzz Homepage & 1 interior page. • S till Images (.jpg, .png) $325 per month, $145 per week
• Rich Media (Animated .gif, flash, html) $475 per month, $250 per week
• Rich Media (Animated .gif, flash, html) $400 per month, $200 per week
250 x 250 Banner ad on Kentwired Homepage & 1 interior page. • S till Images (.jpg, .png) $375 per month, $145 per week
250 x 250 Banner ad on KSUbuzz Homepage & 1 interior page. • S till Images (.jpg, .png) $295 per month, $95 per week
• Rich Media (Animated .gif, flash, html) $410 per month, $195 per week
• Rich Media (Animated .gif, flash, html) $325 per month, $150 per week
11
Broadcast Advertising Black Squirrel Radio broadcasts on channels 2, 4 and 6 on the Kent State University campus television network reaching over 7,500 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban. BSR has been recognized as the station to turn to for Kent State sports by ESPN.com and Kent State Athletics. Black Squirrel Radio also broadcasts to over 25,000 households on channel 16 on Time Warner Cable in most of Portage County and streams live over the web at Blacksquirrelradio.com. The site averages over 8,500 hits a month.
Advertising Packages
Show Sponsorships
Weekly: $75 total 2-Week Promotion: Total of 40 spots, 30 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)
Shows run 1 time per week and are 2-hours in length.
Monthly: $125 per month (savings of 15%) 1-Month Promotion: Total of 80 spots, 60 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)
One Show Two Shows $60/1 month $90/1 month $115/2 months $150/2 months $350/semester $400/semester
Semester: $450 per semester (savings of 10%) 15-week Promotion: Total of 300 spots, 225 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)
KSU football sponsorships
ADDITIONAL Advertising Opportunities • Online banner ad for $50 per month. • Webcam Sponsorship for $25 per week.
DJ Services Black Squirrel Radio disc jockeys are available to DJ your next event. Best prices, guaranteed. Contact BSR for more information at 330-672-1063 or at MobileDJ@ blacksquirrelradio.com.
Sponsors receive: • 10-second live read for opening and closing billboard • Logo displayed on blacksquirrelradio.com • L ogo placed in The Daily Kent Stater promotional ads for the show
BSR will commentate LIVE at the Kent State Football home games for the 2012 season. Sponsors Receive: • Official sponsorship of pre-game show • Official sponsorship of halftime show • Official sponsorship of post-game show • Live reads throughout pre/half/post shows • Client logo to be used on BSR website with all football coverage • Client logo placed on all promotion ads in The Daily Kent Stater • BSR games will also be played on TV2 as the sound background Total Investment: $175
2-Link Advertising
During off-programming hours, TV2 runs advertisement slides and area photography with Black Squirrel Radio as the background music. 2-Link runs several hours per day. Ads are shown for 5 seconds before rotating and are shown up to 200 times per week.
TV2 reaches 7,500 Kent State students and more than 25,000 Portage County residents on Time Warner Cable channel 16 in most of Portage County.
Weekly Option: $45 per week Monthly Option: $150 per month (savings of over 15%) Semester Option: $500 per semester (savings of over 20%)
Live KSU Sports Programming Sponsorship Opportunities Sponsors receive: • 10-second live read for opening and closing billboards • Logo shown during opening and closing billboards • Logo placed in the Daily Kent Stater promotional ads • Logo placed on 2-Link slide advertisements on TV2 • 2 thirty-second spots in show Original Programming: Weeknights at 9pm Programs include Sports Corner, PTC Show, The Blurb, The Agenda, What's Up Weekly and Portage Pulse. Contact your TV2 account executive for complete show listings. Newscast Original Programming $100/2 weeks $45/2 weeks $150/1 month $75/1 month $400/semester $250/semester
Production Services TV2 provides a full range of video production services. From start to finish or anything in between, we can help you deliver your message both professionally and cost-effectively. Call 330-672-2586 for an estimate and more information.
Election Night Sponsorships TV2 allows Portage County residents to get their results first. Shows will air LIVE during the November general election and the May primaries (times TBD). Shows will end when the results are final and are no less than 2 hours. Sponsorship Includes: • Minimum of 2 thirty-second commercials (If show runs more than 2 hours, commercial will continue to run at no additional charge) • Name mention in Daily Kent Stater promotional ads • Name mention in TV2 2-Link promotional slides • Name mention in Record Courier promotional ads November General Election: $395 May Primaries: $250
TV2, Kent State Sports Network and IMG Sports Marketing will broadcast a minimum of 20 KSU sporting events including home football, men’s and women’s basketball, volleyball and wrestling. All Sponsorship Packages include: • Promotional mention in Daily Kent Stater ads • Promotional ad slides on TV2 2-Link • Live reads on Black Squirrel Radio • Logo on KentStateSports.com and KentWired.com Gold Package ($2,600) • Two :30 spots to air in each broadcast • Opening and closing Billboards • Choice of one feature (Player of the Game, Starting Lineups, Play of the Game, etc.) • Two (2) football and two (2) basketball (men’s & women’s) season tickets Blue Package ($1,740) • Two :30 spots to air in each broadcast • Opening and closing Billboards • Choice of two (2) football or two (2) basketball (men’s & women’s) season tickets White Package ($1,040) • One :30 spot to air in each broadcast
Portage County Football Exclusive coverage of the Portage Trail Conference, an association of 16 public schools within Portage, Stark and Summit counties. TV2 will focus on a game of the week every week of the 2012 season. Mentions and discussions will take place in every newscast and every Sports Corner. Six games will be broadcasted in their entirety on TV2. Sponsorship Includes: • 5 Commercial spots to run in each game broadcast • 1 Billboard using the sponsor's tagline and their logo • 2 Live reads during the game (10-seconds) • Promotional mention in Daily Kent Stater and the Record Courier • Complimentary replays of the two games. Total Investment: $1,200
13
Student-Produced Magazines A MAGAZINE FASHION BEAUTY CULTURE
It started with a sketch – the rest is history How Ryan Haber got on the feet of one of country’s biggest stars.
Get ready for your next poolside party How four design students show their passion for fashion
Plus! • Summer beauty tips • How to dress up your gadgets
A Magazine focuses on fashion and is Student Media's newest publication, premiering in spring 2012. This visually stunning magazine publishes 5,000 copies once per year and features designs by students from Kent State’s School of Fashion, tips on make-up and trends in hairstyling and jewelry.
Here are Some More
facts
TheAMag.com
The Burr The Burr is an independent, award-winning magazine produced by and for Kent State University students. Each issue contains a compelling mix of how-to articles, original reportage and personal essays. The magazine’s frequently updated website features multimedia stories and blogs on lifestyle issues. The Burr publishes 5,000 copies twice a semester. TheBurr.com
Fusion Fusion magazine addresses sexual minority issues within the general population. It has been recognized nationally by the Society of Professional Journalists for excellence. It is gradually moving from only exploring campus-related topics to having an intense presence in the Northeast Ohio community. Fusion has a circulation of 5,000 per semester. OhioFusion.com
Luna Negra Kent State University’s literary publication is a blend of poetry, prose, photography and illustration. It features both student and outside submissions. Luna Negra has been publishing for more than 50 years and has a circulation of 5,000. Spring
UHURU Kent State University Spring 2012
2012
PrIdE, BEAuty ANd SExuAlIty NEW AGE HIP HOP COdE SWItCHING SPrING FASHION
LunaNegraMag.com
Uhuru Uhuru is a forum of exchange on matters concerning minorities, with an emphasis on the Pan-African experience. A Best Student Magazine award winner from the Society of Professional Journalists, Uhuru has a circulation of 5,000. UhuruMag.com
38%
of college students will plan purchase decisions
from a magazine
/3
1
of readers will
visit a website mentioned in an ad
35%
of college students say
a magazine ad
has influenced them to buy a specific product
72%
Of college students react to display advertising
Transitions
(Formerly known as The Connection) Sending a child to college is a milestone in a family's life with so many emotions surrounded by so many questions. Transitions is dedicated to making that process easier.
the CONNECTION For parents and families of first-year students at Kent State University
During the mandatory Destination Kent State Advising & Registration Program, nearly 5,000 parents and families of soon-to-be students spend more than a day in the city of Kent and at the University to prepare for that milestone. These are some questions Transitions can answer: • What restaurants can we visit while we are here? • Where are the banks and ATMs? • What hotels should we stay in when we visit? • What types of transportation are available? • Where can we shop for dorm items? Transitions is endorsed by the Destination Kent State Advising & Registration Program.
the connection • 1
All Magazine Pricing Fall 2012 Magazine The Burr * Fusion
Quarter
Half
Full
Inside Covers
Back Cover
— — $450 $500 $575 $175 $250 $325 $375 $425
Spring 2013 Magazine
Quarter
A Magazine — The Burr *
Half
Full
Inside Covers
Back Cover
—
$175
$275
$350
— — $450 $500 $575
Fusion
$175 $250 $325 $375 $425
Luna Negra
$75
$175
$225
$275
$350
Transitions
$250
$375
$600
$725
$800
Uhuru
$150 $275 $425 $500 $550
The Burr publishes two issues a semester. The price is for both editions for one semester. All ads include a web ad on the magazine's web site.
*
15
205 Franklin Hall, P.O. Box 5190, Kent, OH 44242 p: 330-672-2586 f: 330-672-4880 ksuads@yahoo.com www.KentWired.com
Contact Info
General Policies
Lori Cantor Manager 330-672-0887 lcantor@kent.edu
Student Media reserves the right to reject at any time any advertisement, copy or imagery that student editors or general managers deem unsuitable. Student Media will make the final determination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “advertisement” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. Student Media will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. Student Media adheres to the Fair Housing Act and the Equal Employment Opportunity Commission. Student Media is not responsible for any errors in camera-ready ads, or in type set by Student Media if the ad proof has been approved by the advertiser. Student Media is otherwise responsible for an error in an ad, Student Media will provide a correction in the next available issue, and/or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.
Norma Young Business Manager 330-672-0884 njyoung1@kent.edu Katie Barnes Media Specialist 330-672-0886 kbarnes6@kent.edu Tami Bongiorni Advertising Manager 330-672-6306 tbongior@kent.edu Samantha Lingenfelter Classified Manager 330-672-0883 slingenf@kent.edu
Credit Policies Student Media offers net 30-day payment terms, billed monthly to clients with established payment records. New clients are required to prepay the first five ads. Invoices must be paid in the 30-day payment period. Student Media reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. Student Media reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid. If an incurred ad price is quoted, that price only applies to the first insertion.