Share of Voice

Share of Voice, in public relations, is defined as the percentage of all online news and broadcast content about a company or brand, compared to that of its competitors, over a specified time period. This graph analyzes the volume of Kentwood and competitor coverage between January 1,

2022-December 31, 2022 and illustrates Kentwood Real Estate’s commitment to being the real estate thought leader in the Colorado market.

Note: SOV should not include paid placement and advertising in the measurement.

927

EDITORIAL STORY MENTIONS

14.29 Million IMPRESSIONS LOCALLY & NATIONALLY $1.43M

Where do Sellers Find the Widest Variety of Buyers?

A successful sale is based on understanding the buyer. Your Kentwood broker recognizes how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.

The Internet and REALTORS® — Reaching Buyers

Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including Kentwood.com, search engine optimization (SEO) and syndication to top real estate websites.

High Quality Photography Sells Properties

Kentwood believes that good photography speaks volumes, so we hire professional photographers to get photos that showcase every detail of your property. New and fresh photography that speaks to your buyer and helps get your property sold.

Virtual Real Estate

Virtual Tours

Kentwood Real Estate is known for our use of advanced technology, helping to position our clients at the top of what buyers most desire to see. Among these high-tech tools is our virtual tours — giving buyers and sellers an engaging interactive experience by utilizing drone photography.

Property Video

These modern videos will marry the elegance and excitement of video with upto-date visual effects and music. A fun and engaging way for buyers to tour a property, video can make a lasting emotional impact.

FACEBOOK, TWITTER, INSTAGRAM, PINTEREST AND BLOG

The project’s social media platforms will be a core strategy of communication by providing exclusive content to increase awareness, and keep the community involved in the progress of the development. Facebook, Instagram, Twitter, and a blog can be used to communicate with the community, spread event awareness, and promote the lifestyle and convenience of the project. Content will be managed on a daily basis with interaction with local businesses and residents, as well as our luxury connections nationally and across the globe.

• Social strategy will be monitored and shifted as necessary to maintain a wide reach and continual upward trend in engagement.

• Social platforms will be used to foster loyalty by posting engaging content which in turn will grow brand awareness.

• Engagement and social interaction will be monitored and addressed to maintain a sense of community.

• Social media will be used to drive traffic and consumers.

• We will work to build confidence in CB Signature Homes.

• We can utilize the Kentwood brand and company by posting on the company pages to get more interaction and awareness from the growing audience Kentwood has already gained.

• Social media can be used to target specific audiences to increase engagement and interaction from the right people. People who will remain interested and loyal.

Impressions

When a user sees a digital ad on their screen. The total number of times your ad was displayed.

Kentwood BOOST’s Home Booster campaigns utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers to homes showcased on Kentwood.com.

Engagement

Any interaction with content. For example, clicking the ad and going to the property site.

Properties on Kentwood.com can be advertised on social media through our Social AI Engine using Kentwood BOOST. This powerful platform identifies people who are searching specifically for your type of home and shows them your property’s ad. Our Social AI Engine collects and analyzes all the data in real time so we can show you your property to the people most likely to buy right now.

When the same ad is sent to the same user due to interest in hopes that they’ll engage with the ad.

2022 Home Booster Campaigns Performance

PEOPLE REACHED VS. IMPRESSIONS

Impressions is the number of times your ad has been displayed on social media. People reached is how many people seen your ad in their social fees. People reached can be lower than impressions the user was retargeted with the ad.

INCREASE IN PROPERTY SITE VISITS

TOTAL PROPERTY SITE VISITS

AVERAGE VISITS PER PROPERTY SITE

410

723% IMPRESSIONS

261,510 AD CLICKS

2,200,713

257,594

WITH OUR E-FLYER PROGRAM, YOUR LISTINGS CAN REACH 20,000+ BROKERS ALONG THE FRONT RANGE FROM CASTLE ROCK TO WELLINGTON.

Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing pieces to our network of brokers, which reach 10,000 brokers in the Denver metro area, and another 10,000 in Northern Colorado. This promotes your listings to a network of brokers who represent qualified buyers.

Newsletters

E-flyers and E-news campaigns can be used to stay in touch with buyers to give them development, event and local happenings information.

Kentwood Yard Signs

The distinctive green Kentwood yard signs in front of our properties represents the market power of our company. These eye-catching displays not only stand out, they also generate web visits and calls.

NEW ADDITION!

Plot signage will now include QR codes that direct to individual plot site details.