KENZO 40 years book

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The first exhaustive book ever published to present the portrait of KENZO, a fashion House whose aesthetic celebrates diversity and universal culture. This book published by Rizzoli International is conceived as a visual dialogue between two great fashion designers, Kenzo Takada and Antonio Marras. Narrated by worldwide known authors from domains as diverse as art, fashion, literature and spectacle, this publication is an invitation on a voyage of discovery and exchange to celebrate the 40th anniversary of the brand and enter the new decade in a spirit of fantasy and freedom. An extraordinary collectible, KENZO creatively presents forty years of the Paris-based fashion house, founded by Japanese designer Kenzo Takada and now revitalized under artistic director Antonio Marras, who has been at the helm since 2003.

Introduction by Francesco Bonami with essays by Olivier Saillard, Bradley Quinn and Ryoko Sekiguchi and Antonio Marras in conversation with Bartabas and Catherine Ormen.

Two distinct versions: ‘‘Standard’’ edition: Hardback fabric cover printed in 3 different patterns. Price: €55 Euro / 75 USD

‘‘Deluxe’’ edition: Available exclusively in KEnzo boutiques Hardback beige canvas cover and a special sleeve in transparent acetate printed with a Kenzo pattern. This edition also comes with a bag in a patchwork of different fabrics. Price: €140 Euro / 180 USD


KENZO

About the Contributors

Established in 1970 by Kenzo Takada, who had arrived in Paris from Japan in 1965, KENZO is a singular house that responds to a prevailing uniformity with eclecticism and poetry. Its appeal corresponds to an audience who “proclaims their personality, celebrates their differences and affirms their style” and to a sensual and self-aware individual with a playful, free spirit; a model incarnated by the timeless messages “Kenzo, the world is beautiful”. Riding the counterculture wave, Kenzo Takada unveiled collections that broke completely with the past, boldly proclaiming that fashion could be at the same time wildly, colourfully creative and designed for mass consumption.

Antonio Marras was appointed designer of KEnzo’s women’s ready-towear collection in 2003, and in 2008 assumed artistic directorship of the entire brand.

The precursor of mixing cultures and influences, the brand knew how to evolve and enrich itself with a new exoticism in the colours of our times for 30 years. Now under the artistic directorship of Antonio Marras, KENZO has once again achieved critical and popular acclaim, drawing from the rich KENZO history while engaging the spirit of the new century. Armed with an unmatched vocabulary in prints and textiles, Marras mines both East and West, the present and the past, to create a collection that deftly evokes, reveres, and reinvents the intentions of its founder. The first monograph on KENZO, this lavish volume—an art object in and of itself—features details like the romantic textiles, and pop-ups for which the house’s fashion collection invitations are known. The monograph will be available in one deluxe version, with a fabric cover and complete with a patchwork bag (available in the KENZO flagship stores only) and three different other fabric covers (available in a selection of bookstores).

Bartabas is a renowned equestrian and performer who currently directs the Academy of Equestrian Arts at Versailles. Catherine Ormen is a curator and has written several books on fashion. Olivier Saillard is a curator at the Museum of Decorative Arts in Paris and Director of the Galliera Museum, the Paris Fashion Museum and writes on fashion. Bradley Quinn is an author and journalist with expertise in fashion, textiles, and design. Francesco Bonami is a curator, writer, and critic. Ryoko Sekiguchi is an award-winning poet who lives and teaches in Paris. Tamae Armand-Ejima is the author of the biography of Kenzo Takada. Patrick Cabasset is editor in chief of French L’Officiel magazine.


Kenzo Takada in the first KENZO - shop in Galerie Vivienne, Paris, 1970 Photo: Hiroyuki Iwata © KENZO, Rizzoli New York, 2010

Autumn-Winter 1980 - Drawing for collection Kenzo Takada/KENZO Archives © KENZO, Rizzoli New York, 2010

Spring-Summer1984 - Ad Campaign KENZO Archives © KENZO, Rizzoli New York, 2010

Spring-Summer 1981 - in Elle magazine Photo: Oliviero Toscani/Elle/Scoop © KENZO, Rizzoli New York, 2010

Autumn-Winter 1984 - Silk Scarf for New Year Greetings 1984 KENZO Archives © KENZO, Rizzoli New York, 2010

Autumn-Winter 1971 - in So-en magazine Photo: Masubuchi Tatsuo © KENZO, Rizzoli New York, 2010

Autumn-Winter 1971 - Drawings for collection Kenzo Takada/KENZO Archives © KENZO, Rizzoli New York, 2010

Autumn-Winter 1973 - in Stern magazine Photo: Peter Knapp © KENZO, Rizzoli New York, 2010

Autumn-Winter 1975 - in Stern magazine Photo: Hans Feurer © KENZO, Rizzoli New York, 2010

Autumn-Winter 1982 - Show Photo: Guy Marineau © KENZO, Rizzoli New York, 2010

Spring-Summer 1985 - Ad Campaign Photo: Hans Feurer © KENZO, Rizzoli New York, 2010

Autumn-Winter 1985 - Ad Campaign Photo: Peter Lindbergh © KENZO, Rizzoli New York, 2010 Spring-Summer 1983 - Ad Campaign Photo: Hans Feurer © KENZO, Rizzoli New York, 2010

Autumn-Winter 1983 - Ad Campaign Photo: Hans Feurer © KENZO, Rizzoli New York, 2010

Autumn-Winter 1985 - Ad Campaign Photo: Peter Lindbergh © KENZO, Rizzoli New York, 2010

Autumn-Winter 1985 - Ad Campaign Photo: Peter Lindbergh © KENZO, Rizzoli New York, 2010

Autumn-Winter 1983 - Ad Campaign Photo: Hans Feurer © KENZO, Rizzoli New York, 2010

Spring-Summer 1976 - Drawings for collection Kenzo Takada/KENZO Archives © KENZO, Rizzoli New York, 2010

Spring-Summer 1988 - Show Photo: Jean-Philippe Decros © KENZO, Rizzoli New York, 2010 Spring-Summer 1984 - Ad Campaign KENZO Archives © KENZO, Rizzoli New York, 2010


Spring-Summer 1988 - Show Photo: Jean-Philippe Decros © KENZO, Rizzoli New York, 2010

Spring-Summer 2005 Photo: Patrice Stable Book pages 8-9 © KENZO, Rizzoli New York, 2010

Autumn-Winter 2006 - Show Photo: Patrice Stable Book pages 162-163 © KENZO, Rizzoli New York, 2010 Spring-Summer 2007 - Ad campaign Photo: Yelena Yemchuk © KENZO, Rizzoli New York, 2010

Autumn-Winter 1988 - Silk Scarf KENZO Archives © KENZO, Rizzoli New York, 2010

Autumn-Winter 1991 - Show Photo: Pascal Therme © KENZO, Rizzoli New York, 2010

Spring-Summer 2005 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

Autumn-Winter 2005 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

Autumn-Winter 2007 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

Spring-Summer 2006 - Drawings for collection Antonio Marras/KENZO Archives © KENZO, Rizzoli New York, 2010 Spring-Summer 1993 - Men’s Show Photo: Pascal Therme Book pages 98-99 © KENZO, Rizzoli New York, 2010 Autumn-Winter 1994 - Show Photo: Pascal Therme Book pages 168-169 © KENZO, Rizzoli New York, 2010

Spring-Summer 2006 - Show Photo: Patrice Stable Book pages 92-93 © KENZO, Rizzoli New York, 2010

Spring-Summer 2006 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

Spring-Summer 2008 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

Autumn-Winter 2008 - Drawings for collection Antonio Marras/KENZO Archives © KENZO, Rizzoli New York, 2010 Autumn-Winter 2008 - Show Photo: Patrice Stable Book pages 232-233 © KENZO, Rizzoli New York, 2010

Autumn-Winter 2004 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010 Spring-Summer 2006 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

Autumn-Winter 2008 - Antonio Marras preparing Ad campaign Photo: Patrizia Marras © KENZO, Rizzoli New York, 2010

Autumn-Winter 2004 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010 Autumn-Winter 2006 - Ad campaign Photo: Yelena Yemchuk © KENZO, Rizzoli New York, 2010 Spring-Summer 2005 - Ad Campaign Photo: Paolo Roversi © KENZO, Rizzoli New York, 2010

Spring-Summer 2009 - Drawings for collection Antonio Marras/KENZO Archives © KENZO, Rizzoli New York, 2010


The Book characteristics Autumn-Winter 2009 - Antonio Marras preparing Ad campaign Photo: Patrizia Marras © KENZO, Rizzoli New York, 2010

Autumn-Winter 2009 - Men’s Show Photo: Patrice Stable Book pages 172-173 © KENZO, Rizzoli New York, 2010 Spring-Summer 2010 - Ad campaign Photo: Mario Sorrenti © KENZO, Rizzoli New York, 2010

Spring-Summer 2010 - Men’s Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010

KENZO Deluxe Cover © KENZO, Rizzoli New York, 2010

KENZO Book Trade Cover French Edition © KENZO, Rizzoli New York, 2010

304 pages, 9 x 12 300 colour illustrations 1 pop-up, 3 fold-outs on 6 pages, 3 posters Available in French, English and Italian Publisher: Rizzoli New York ISBN: 978-0-8478-3471-6 Available: November 2010 Credit

KENZO Book Trade Cover English Edition © KENZO, Rizzoli New York, 2010

KENZO Book Trade Cover Italian Edition © KENZO, Rizzoli New York, 2010

Spring-Summer 2010 - Show Photo: Patrice Stable © KENZO, Rizzoli New York, 2010 KENZO Book Pop-Up © KENZO, Rizzoli New York, 2010

Credit for the book must read: © KENZO, Rizzoli New York, 2010. Images may not be reproduced in any way, published, or transmitted digitally, without written permission from the publisher, and must be credited on a case-by-case basis. Press contact If you are interested in an excerpt, or images to accompany your coverage, please contact : Adriano Rossi, Public Relations Director + 33 1 73 04 20 45 arossi@kenzo.fr


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