T R E AT & C A R E
It’s all about
“KeraStraight’s family of treatments and styling products will radically transform your hair, leaving it feeling repaired, looking gorgeous & easy to manage. Every product we create is designed to deliver like no other as a result of combining the latest technology with our commitment to excellence and our passion for gorgeous hair.“ J E Z B A R N E T T, F O U N D E R .
T H E B EST SA LO N S IN THE WORLD USE KERASTRAIGHT PRODUCTS
KeraStraight’s commitment to hair excellence and technological advancement has resulted in our treatments and products being used every day at the best salons around the world, including household names such as Trevor Sorbie, Sanrizz, Andrew Barton, Brooks & Brooks, and Ken Picton.
“For the time conscious woman who is looking for fuss free and frizz free hair every day - KeraStraight is unequalled” TREVOR SORBIE MBE K ER ASTR AI G HT G LO BAL A M BASSAD O R
At KeraStraight, we understand the demands of creating gorgeous, easy-to-manage hair that exudes individual style. It’s why we’ve developed our range of technologically advanced treatments and products to meet daily life head on. B EC AUSE G O RG EO US SH O U L D B E T H AT E A SY
A T K E R A S T R A I G H T, W E B EL I E V E G R E AT H A I R S H O U L D B E F O R E V ERYO N E Our treatments and styling products transform hair, leaving it revitalised, repaired and looking gorgeous. KeraStraight’s unique combinations of award-winning proteins, amino acids and advanced polymers deliver unrivalled performance. Our Straight Maintain Shampoo, Conditioner and Treatment Masks include our unique KS Complex that maximises the longevity of KeraStraight & Intense Boost Treatments.
IS K ER A ST R A I G H T F O R YO U
T O O C U R L Y, U N R U L Y O R F R I Z Z Y It’s great having curls that you love and manage easily, but, if that’s not you, KeraStraight is the ideal solution. Our award-winning keratin treatment will simultaneously repair and straighten your hair, delivering frizz-free, gorgeous hair that is easy to manage and luxurious to touch. KeraStraight will transform your unruly curls in just ONE treatment, and is humidity resistant, making it the ultimate answer to unruly curls and frizz.
BEFORE
AFTER
WEAK, DRY OR DA M AGED
TA K ES TO O LO N G TO M A N AG E
KeraStraight has to be the greatest repairing treatment on the planet. Our world-leading keratin treatment will renew dry, damaged and weak hair, transforming it completely into healthy, straighter and stronger hair that both looks and feels incredible.
The KeraStraight transformation is life changing. One of the biggest challenges people face with their hair is the length of time it takes to manage.
Our treatment is packed with an advanced blend of highly concentrated proteins. These incredible repairing agents deliver added elasticity, strength, vitality and incredible shine providing a smooth, soft and straighter finish that lasts for up to 4 months. As KeraStraight repairs the hair to the very last tip, it’s the perfect answer if you’re wanting to grow your hair.
Using advanced protein technology, KeraStraight is a game changer, transforming the shape and condition of all hair types to deliver beautifully conditioned, shinier and healthier hair that is quick and easy to manage. With the results lasting up to four months, just by reapplying KeraStraight, you can enjoy incredible hair all year round with the minimum of maintenance.
LO N G L A ST I N G, S H I N I ER, SOFTER, STRONGER HAIR Our advanced award-winning protein treatment delivers incredible shine, added elasticity, strength and life to flagging hair, providing a smooth, soft, straighter finish that lasts up to 4 months. KeraStraight repairs hair effortlessly.
KeraStraight’s innovative range delivers: STRONGER, HEALTHIER HAIR INCREDIBLE SHINE FLEXIBLE, EASY MANAGEABILITY CHEMICAL-FREE PRODUCTS THAT REPAIR, PROTECT, REPLENISH & REVITALISE
THE SCIENCE BEHIND KER ASTR AIGHT The radical transformation from dry & damaged, curly & unruly is achieved by adding a low pH protein patch deep within the hair shaft and heat sealing it with the aid of KeraStraight Straightening Irons. KeraStraight’s main ingredients are the protein Keratin (gives the hair it’s natural strength) and Cysteine (one of the hair’s natural Amino Acids). These two strengthening ingredients combine to repair and transform all hair types. For most people the benefits will last around 4 months (although the improvements to your condition will often last even longer).
K ER A ST R A I G H T T I TA N I U M I RO N S - ST YL E W I T H E A S E
KeraStraight also contains a special compound that seals the treatment into the hair, ensuring maximum benefit and longevity. We’ve now added this compound to our Straight Maintain Shampoo, Straight Maintain Conditioner as well as our Protein Mask and Moisture Mask so you can keep your treatment working at its best, extending it’s lifetime and giving you maximum time with your newly gorgeous hair.
INTENSE BOOST 3 0 D AY S I N T E N S E C O N D I T I O N I N G & R EPA I R I N J U ST 30 M I N U T ES
Intense Boost is a revolution in hair repair. Using KeraStraight’s advanced treatment technology, Intense Boost renews, repairs and re-hydrates hair from the inside out in under 30 minutes, rebuilding whatever the hair lacks. This quick-fix treatment transforms weak, dry and damaged hair into beautifully repaired, strong, shiny and healthy hair and lasts up to a whole month. Intense Boost combines the most advanced proteins and lightweight moisture encapsulation on the market today, which is why there’s not a hair product out there that comes anywhere near its capacity for repair and manageability.
P R OT EI N B O O S T STRENGTH WITH SOFTNESS
Protein Boost is an advanced blend of hydrolysed wheat proteins which target the hair from the inside out to deliver amazing strengthening and repair. Ideal for for fine, weak or damaged hair, Protein Boost creates gorgeous repair, leaving it healthier, stronger and softer.
MOISTURE BOOST MOISTURE WITHOUT WEIGHT
Moisture Boost delivers incredible hydration, sensational shine and repair and, unlike many moisture treatments, does not weigh the hair down. It’s a concentrated treatment packed with lightweight moisture capturing ingredients and hydrolyzed proteins to deliver an even more targeted approach to your dry or damaged hair. Your hair will feel softer and more renewed that ever before.
HOMECARE
S T R A I G H T M A I N TA I N SHAMPOO
S T R A I G H T M A I N TA I N CONDITIONER
Straight Maintain Shampoo has been developed to ensure you enjoy maximum benefits and longevity from your KeraStraight Treatment.
With its low pH level and lightweight consistency, Straight Maintain Conditioner is the perfect partner to Straight Maintain Shampoo, ensuring you enjoy maximum benefits and longevity from your KeraStraight Treatment.
This gentle shampoo, which can be used daily, is free from the aggressive ingredients sulphate and sodium chloride and contains our exclusive KS Complex to reinforce the seal of the treatment within your hair, providing laster longing smoothness.
Containing our exclusive KS Complex, Straight Maintain Conditioner will leave your hair looking and feeling gorgeously soft, light and healthy, ensuring you get the most out if your treatment.
P R OT EI N M A S K R EPA I R / R EN E W / R E CO N ST R U C T
THE M ASKS At KeraStraight, we believe masks shouldn’t hide beauty, they should celebrate it. Our masks are lightweight, luxurious treatments that provide all important nourishment for hair. Our masks repair, renew and reconstruct hair, to maximise its health, leaving it looking and feeling gorgeous with stunning shine.
Protein Mask is an advanced blend of hydrolysed wheat proteins, designed to repair and reconstruct your hair. It forms a protein net which transforms fine, weak and damaged hair, leaving behind hair that shines, is significantly stronger and incredibly soft to touch.
MOISTURE M ASK Weekly treat / apply a small amount to shampooed and towel dried hair, then comb through and leave on for 5 minutes (rinse and style as desired). Use once a week to boost strength, repair and hydration.
R EPA I R / R EN E W / H Y D R AT E
Moisture Mask is a highly concentrated treatment packed with lightweight moisture capturing ingredients Palmeira Tucuma and Carob Bean Extract. This nutrient-rich mask repairs & re-hydrates dry and damaged hair, leaving it feeling sumptuously soft and renewed with sensational shine.
P R OT E C T SUNCARE / SWIMCARE
Keep your hair safe from harm. KeraStraight Protect delivers up to 8 times natural protection from the sun’s harmful UVA & UVB rays and includes advanced polymers to protect against the harmful effects of salt water and chlorine. This amazing lightweight spray has been designed to protect all hair types and will help guard against colour fade as well protecting the hair’s health and condition.
For maximum protection / apply to wet hair and refresh every few hours as needed. For light sun protection without wetting the hair, spray on to dry hair from a distance of 10 inches.
W W W. K E R A S T R A I G H T.C O M