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Ideal Marketing Strategy for Apps ADMIN

SEPTEMBER 18, 2019

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Your application or app might be the unique creation that you have worked hard upon so that it can address an issue or meet a need in the market. On the other hand, it may be a crucial part of your overall Marketing Strategy through which you can gain proﬁts by getting actionable user data. Whatever be the reason behind your App Development, one thing is without a doubt: with the end goal for it to succeed, people must use it efﬁciently. That implies crafting an effective strategy for App Marketing. You can’t purely depend on word of mouth for the promotion and marketing of your app. There is a dire need for comprehending and exploiting the versatile mobile marketplace by using the best techniques for making people want, use, and talk about your app. So, how will you deploy better and more practical tactics? If you wish to outshine all your competitors, use the following app marketing strategies that can guarantee success to a great extent.

Research your Target Audience To start the marketing and promotions of your app, you need to define your target market and audience. It is not always necessary to reach everyone. Select a specific group of consumers who are most likely to develop an interest in your app and create their profile. Moreover, defining other critical aspects like demographics, lifestyle, and habits can also prove to be beneficial. Hence, it would be wise to say that the outcomes will be more fruitful if you attract the target audience rather than all the people around.

Know your Competitors Performing competitor research for knowing your competition will help you in communicating well with your target market, improving your processes and strategies, distinguishing your business from others in the same ﬁeld, and navigating challenges in your market. Also, you must determine the strong points of your competitors and try to improve on your weaknesses.

Create the Ultimate Landing Page For keeping your users informed innovatively, and unexpectedly, it is essential to come up with a creative landing page. Additionally, you should also include the prime elements of your app on the landing page, such as the app name, CTA, speciﬁc features, promo videos, to name a few.

Optimize your App for the App Store To achieve the objective of making your app visible in the app store, you must consider the process of optimizing it to rank higher in the search results. It is a matter of fact that yes; the higher your app ranks in the search results of the app store, the more visible it will become to your potential customers. While optimizing your app, keep the following things in mind: 1. TITLE: The title should be easy-to-read, relevant, and attractive. 2. DESCRIPTION: The description should be of high-quality, including all the relevant keywords and necessary information. 3. ICON: The icon should have a unique design reﬂecting your app’s true essence. 4. SCREENSHOTS: The screenshots should display the speciﬁc features and core functionality of your app. 5. Create Visually Attractive and Sensational Video Content

Without any second thoughts, videos have become the most popular form of content nowadays. You can spread the word about your app and its exclusive features by creating a video and sharing it on YouTube and various other social media platforms. Creating fun videos by including memes is also an effective way to market an app. Besides, coming up with a short promo video can also prove to be equally beneﬁcial.

Start a Blog Blog posts have immense power in building interest of the target audience and providing better online visibility. Therefore, you can come up with blog posts by sharing the behind-the-scenes stories and development process of your app. You can create an effective Content Marketing strategy to create quality blog posts by including the right keywords.

Use Social Media Platforms In the present digitally transformed world driven by technological advancements, social media platforms can help you in reaching your target audience by conveying the intended message. Such platforms offer you access to critical details about the user’s hobbies, interests, and lifestyle. These details can help app developers in their advertising strategies.

Analyze and Measure your App KPIs Measuring and analyzing your app KPIs from time-to-time will help you in gaining better insights into your unique creation by examining how well it is performing. Let’s come across the things you need to keep in mind while evaluating your app’s success rate: 1. Daily Active Users or the number of users who use the app every day 2. Number of App Downloads 3. Monthly Active Users or the number of users who use the app at least once a month 4. Retention Rate or the percentage of users who return to the app after using it once 5. Stickiness Rate or the probability of turning a monthly active user into a daily active user 6. Churn Ratio or the percentage of users who stop using the app

APP DEVELOPMENT APP MARKETING CONTENT MARKETING MARKETING STRATEGY