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¿Ó Ë Î˘‚¤ÚÓËÛË ‰ÂÓ Î·Ù·Ê¤ÚÂÈ Ó· Ï·ÈÛÈÒÛÂÈ ÙË Ó¤· ‰·ÓÂȷ΋ ۇ̂·ÛË Ì ¤Ó· ÁÂÓÓ·›Ô Î·È ¿ÌÂÛ· ÂÊ·ÚÌfiÛÈÌÔ ·Ó·Ù˘ÍÈ·Îfi ·Î¤ÙÔ Ì¤ÙÚˆÓ, Ë fiÔÈ· ÚÔÛ¿ıÂÈ· ‰ËÌÔÛÈÔÓÔÌÈ΋˜ Â͢Á›·ÓÛ˘ ı· Ú¤ÂÈ Ó· ·ÓÙÈÌÂÙˆ›˙ÂÙ·È ˆ˜ ηٷ‰ÈηṲ̂ÓË ÂÓ ÙË ÁÂÓ¤ÛÂÈ Ù˘. ªÂ ‰Â‰Ô̤ÓÔ, Ì¿ÏÈÛÙ·, fiÙÈ Ë Ó¤· Û˘Ìʈӛ· ÛÙ‹ÚÈ͢ Ù˘ ∂ÏÏ¿‰·˜ ·fi ÙËÓ ∂∂, ÙËÓ ∂∫Δ Î·È ÙÔ ¢¡Δ, ‰ÂÓ ÚfiÎÂÈÙ·È ·fi ÌfiÓË Ù˘ Ó· Ô‰ËÁ‹ÛÂÈ Û ·‡ÍËÛË Ù˘ Ú¢ÛÙfiÙËÙ·˜, ÔÈ ·Ó·Ù˘ÍȷΤ˜ ÚˆÙÔ‚Ô˘Ï›Â˜ ·ÔÙÂÏÔ‡Ó ÈηӋ Î·È ·Ó·Áη›· Û˘Óı‹ÎË ÁÈ· ÙËÓ ¤ÍÔ‰Ô Ù˘ ¯ÒÚ·˜ ·fi ÙËÓ ‡ÊÂÛË. ¶Ôχ ‰Â ÂÚÈÛÛfiÙÂÚÔ ÌÂÙ¿ ÙËÓ ÚfiÛÊ·ÙË ÂȂ‚·›ˆÛË ÙˆÓ ˙ÔÊÂÚÒÓ ÚԂϤ„ÂˆÓ fiÙÈ Ë ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›· ı· Û˘ÚÚÈÎÓˆı› Î·È ÙÔ ÙÚ¤¯ÔÓ ¤ÙÔ˜ ÛÂ, ۯ‰fiÓ, ‰ÈÏ¿ÛÈ· ·fi Ù· ·Ú¯Èο ÚÔ‚ÏÂfiÌÂÓ· ÔÛÔÛÙ¿ (-4,4% ¤ˆ˜ -5% ·ÓÙ› ÁÈ· 2,8%). √È Ï¤ÔÓ ÂӉ‰ÂÈÁ̤Ó˜ ·Ó·Ù˘ÍȷΤ˜ ‰Ú¿ÛÂȘ Â›Ó·È ·˘Ù¤˜ Ô˘ ÌÔÚÔ‡Ó Ó· ÛÙÔ¯Â‡Ô˘Ó Ù·˘Ùfi¯ÚÔÓ· ÛÙË ÌfiÓÈÌË ·ÔηٿÛÙ·ÛË Ù˘ ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ÈÛÔÚÚÔ›·˜, ÛÙËÓ ¿ÌÂÛË ·ÓÙÈÌÂÙÒÈÛË ıÂÌ¿ÙˆÓ ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ‚ȈÛÈÌfiÙËÙ·˜ ·ÏÏ¿ Î·È ÙË ‚ÂÏÙ›ˆÛË ÙÔ˘ Â͈ÙÂÚÈÎÔ‡ ÈÛÔ˙˘Á›Ô˘. ªÂٷ͇ ÙˆÓ ÌÂÛÔÚfiıÂÛÌˆÓ ÌÂÙ·ÚÚ˘ıÌ›ÛÂˆÓ ÂÚÈÏ·Ì‚¿ÓÔÓÙ·È Ë Ì›ˆÛË Ù˘ ÁÚ·ÊÂÈÔÎÚ·Ù›·˜ (Ë ÔÔ›· Û ¤ÎıÂÛË ÙÔ˘ π√μ∂ ÂÎÙÈÌ¿Ù·È ÌÂٷ͇ 2% Î·È 3% ÙÔ˘ ∞∂¶), ÙÔ ¿ÓÔÈÁÌ· ÙˆÓ ÎÏÂÈÛÙÒÓ Â·ÁÁÂÏÌ¿ÙˆÓ (ÂÎÙÈÌ¿Ù·È Û ÂÚ›Ô˘ 1% ÙÔ˘ ∞∂¶) Î·È Ë Î·Ù¿ÚÁËÛË ÙˆÓ ÂÚÈÔÚÈÛÌÒÓ ÛÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi (Ô˘ ÂÎÙÈÌ¿Ù·È Û ÂÚ›Ô˘ 2% ÙÔ˘ ∞∂¶). ¶Ú¿ÁÌ·ÙÈ, ÔÈ ÌÂÏÏÔÓÙÈÎÔ› ÌÔ¯ÏÔ› ·Ó¿Ù˘Í˘ Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ ı· ›ӷÈ, Û‡Ìʈӷ Ì ÙÔ ÔÈÎÔÓÔÌÈÎfi ÂÈÙÂÏ›Ô, ÔÈ ÂÂÓ‰‡ÛÂȘ Î·È ÔÈ ÂÍ·-
‡Ï˘ Á›ÓÂÙ·È ÛÙËÓ Î˘ÚÈÔÏÂÍ›· οو ·fi ÙË Ì‡ÙË ÙÔ˘ ¢ËÌÔÛ›Ô˘ Ì ¢ı‡ÓË Ù˘ ÙÚ¿Â˙·˜, Ë ÔÔ›· Û ÔÏϤ˜ ÂÚÈÙÒÛÂȘ ÌÔÚ› Ó· ¯ÔÚËÁ› ‰¿ÓÂÈÔ ÚÔ˜ ÙÔÓ ·ÁÔÚ·ÛÙ‹ ·ÎfiÌË ÁÈ· ÙÔ 100% Ù˘ ·Í›·˜ ÙÔ˘ ·ÎÈÓ‹ÙÔ˘. ªÂ ·˘ÙfiÓ ÙÔÓ ÙÚfiÔ Î·Ù·‚¿ÏÏÂÙ·È ÌÈÎÚfiÙÂÚÔ˜ ÊfiÚÔ˜ ÌÂÙ·‚›‚·Û˘, ηıÒ˜ ¤Ó· ÛËÌ·ÓÙÈÎfi ÔÛfi ·Ú·Ì¤ÓÂÈ ·‰‹ÏˆÙÔ Î·È ·ÊÔÚÔÏfiÁËÙÔ. ∂›Ó·È Û˘Ó‹ıˆ˜ ÙÔ ÔÛfi Ô˘ Ë ÙÚ¿Â˙· ¯ÔÚËÁ› ÛÙÔÓ ˘Ô„‹ÊÈÔ ·ÁÔÚ·ÛÙ‹ ÂÓ Â›‰ÂÈ ÂÈÛ΢·ÛÙÈÎÔ‡ ‰·Ó›Ԣ. ∂ȉÈο, ‰Â, Â¿Ó ÚfiÎÂÈÙ·È ÁÈ· ÚÒÙË Î·ÙÔÈΛ· ÛÙȘ ÂÚÈÛÛfiÙÂÚ˜ ÂÚÈÙÒÛÂȘ ‰ÂÓ Î·Ù·‚¿ÏÏÂÙ·È Î·ıfiÏÔ˘ ÊfiÚÔ˜, ·Ú¿ ÙÔ fiÙÈ Ë Ú·ÁÌ·ÙÈ΋ ·Í›· ÙÔ˘ ·ÎÈÓ‹ÙÔ˘ ÌÔÚ› Ó· Â›Ó·È Û ÔÏϤ˜ ÂÚÈÙÒÛÂȘ ¤ˆ˜ Î·È 65% ˘„ËÏfiÙÂÚË ·fi ÙËÓ ·ÓÙÈÎÂÈÌÂÓÈ΋.
ªÂ ÙËÓ Î·ıȤڈÛË ÙÔ˘ ËÏÂÎÙÚÔÓÈÎÔ‡ Û˘Ì‚ÔÏ·›Ô˘ ÙÔ ˘Ô˘ÚÁÂ›Ô √ÈÎÔÓÔÌÈÎÒÓ ÚÔÛ‰Ôο fiÙÈ ı· ÎÏ›ÛÂÈ ÙÔ ·Ú¿ı˘ÚÔ ·˘Ùfi Ù˘ ÊÔÚÔ·ÔÊ˘Á‹˜, ÂÓÒ ·Ú¿ÏÏËÏ· ı· ·ÔÎÙ‹ÛÂÈ Î·È Ì›· ÔχÙÈÌË ‚¿ÛË ‰Â‰ÔÌ¤ÓˆÓ ÁÈ· ‰È·ÛÙ·‡ÚˆÛË ÛÙÔȯ›ˆÓ Û¯ÂÙÈο Ì ÙȘ Ú·ÁÌ·ÙÈΤ˜ ÙÈ̤˜ ÙˆÓ ·ÎÈÓ‹ÙˆÓ, ÛÙËÓ ÔÔ›· ı· ÛÙËÚȯı› Î·È Ë ÂÈΛÌÂÓË ·‡ÍËÛË ÙˆÓ ·ÓÙÈÎÂÈÌÂÓÈÎÒÓ ÙÈÌÒÓ. ™ÙÔ ÂÍ‹˜ ¤ÙÛÈ fiÏ· Ù· ÛÙÂÁ·ÛÙÈο ‰¿ÓÂÈ· ı· ÌÔÚÔ‡Ó Ó· ÂϤÁ¯ÔÓÙ·È ·fi ÙȘ ÊÔÚÔÏÔÁÈΤ˜ ∞Ú¯¤˜, fiˆ˜ ›Û˘ Î·È Ù· Ú·ÁÌ·ÙÈο ÔÛ¿ Ô˘ ηٷ‚¿ÏÏÔÓÙ·È Î·Ù¿ ÙËÓ ·ÁÔÚ¿ ÂÓfi˜ ·ÎÈÓ‹ÙÔ˘. ¶¤Ú·Ó ·˘ÙÔ‡ Ë ıÂÛÌÔı¤ÙËÛË Û˘Ó˘Â˘ı˘ÓfiÙËÙ·˜, ÙÚ·Â˙ÒÓ, Û˘Ì‚ÔÏ·ÈÔÁڿʈÓ, ‰ÈÎËÁfiÚˆÓ, ·ÁÔÚ·ˆÏËÙÒÓ ·ÎfiÌË Î·È ÌÂÛÈÙÒÓ ı· ‰È·ÛÊ·-
Ï›ÛÂÈ ·ÎfiÌË ÂÚÈÛÛfiÙÂÚÔ ÙËÓ Â›ÛÚ·ÍË ÙˆÓ ÂÛfi‰ˆÓ ·fi ÙÔÓ ÊfiÚÔ ÌÂÙ·‚›‚·Û˘ ·ÎÈÓ‹ÙˆÓ ·ÏÏ¿ Î·È ÙÔÓ º¶∞, ηıÒ˜ Ù· ÚfiÛÙÈÌ· ÛÙËÓ ÂÚ›ÙˆÛË Ô˘ ‰È·ÈÛÙˆı› ÊÔÚÔ‰È·Ê˘Á‹ ı· Â›Ó·È È‰È·›ÙÂÚ· ˘„ËÏ¿. ¶ÚÔ˜ ÙÔÓ ÂÓÙÔÈÛÌfi Ì›·˜ ·ÎfiÌË ÂÛÙ›·˜ ÊÔÚÔ‰È·Ê˘Á‹˜ ·Ó·Ì¤ÓÂÙ·È, ¿ÏψÛÙÂ, Ó· ÏÂÈÙÔ˘ÚÁ‹ÛÂÈ Î·È Ô Îˆ‰ÈÎfi˜ Ô˘ ÚÔÛı¤ÙÂÈ Ë °°¶™ ÛÙÔ ¤ÓÙ˘Ô ∂1 Ù˘ ÊÔÚÔÏÔÁÈ΋˜ ‰‹ÏˆÛ˘ ÛÙÔÓ ÔÔ›Ô ÔÈ ÊÔÚÔÏÔÁÔ‡ÌÂÓÔÈ ı· Ú¤ÂÈ ÛÙÔ ÂÍ‹˜ Ó· ·Ó·ÁÚ¿ÊÔ˘Ó ÙÔÓ ·ÚÈıÌfi ·ÚÔ¯‹˜ ËÏÂÎÙÚÈÎÔ‡ Ú‡̷ÙÔ˜ Ù˘ ·ÚÈ·˜ ηÙÔÈΛ·˜ ÙÔ˘˜. ªÂ ÙÔÓ ÙÚfiÔ ·˘ÙfiÓ Ë °°¶™ ·ÔÎÙ¿ ‰˘Ó·ÙfiÙËÙ· ÏËıÒÚ·˜ ‰È·ÛÙ·˘ÚÒÛÂˆÓ ÌÂٷ͇ ÙˆÓ ‰ËÏˆÌ¤ÓˆÓ ÛÙÔ ∂9 ÛÙÔȯ›ˆÓ ·ÏÏ¿ Î·È ÙˆÓ ÙÂÙÚ·ÁˆÓÈÎÒÓ Ô˘ ¤¯Ô˘Ó ‰Ëψı› ÛÙË ¢∂∏.
∞¡∞°∫∞π∞ ¶ƒ√Ω¶√£∂™∏ ∏ ∞ƒ™∏ Δø¡ ™Δƒ∂μ§ø™∂ø¡
∏ Û˘ÓÙ·Á‹ Ù˘ ·Ó¿Ù˘Í˘ ÁˆÁ¤˜ Û ÙÔÌ›˜ fiÔ˘ Ë ¯ÒÚ· ‰È·ı¤ÙÂÈ Û˘ÁÎÚÈÙÈÎfi ÏÂÔÓ¤ÎÙËÌ·, οÙÈ Ô˘ ‰È·ÛÊ·Ï›˙ÂÈ ÙËÓ ÂÈÙ˘¯‹ ·Ó¿Ù˘Í‹ Ù˘ ηٿ ¤Ó·Ó ÂÚÈ‚·ÏÏÔÓÙÈο ‚ÈÒÛÈÌÔ ÙÚfiÔ. £· Ú¤ÂÈ, ÙÔÓ›˙Ô˘Ó ¯·Ú·ÎÙËÚÈÛÙÈο ÔÈ ›‰È˜ ËÁ¤˜, Ó· ÌÂÙ·ÙÔÈÛıԇ̠·fi ÙÔ ÚÔËÁÔ‡ÌÂÓÔ ÌÔÓÙ¤ÏÔ Ô˘ ‚·ÛÈ˙fiÙ·Ó ÛÙËÓ Î·Ù·Ó¿ÏˆÛË Û ¤Ó· Ó¤Ô, Ô˘ ı· ‚·Û›˙ÂÙ·È ÛÙË ‚ÈÒÛÈÌË ÌÂÁ¤ı˘ÓÛË ÙˆÓ ÂÁ¯ÒÚÈˆÓ Î·È Í¤ÓˆÓ ÂÂÓ‰‡ÛÂˆÓ Î·È ÙˆÓ ÂÍ·ÁˆÁÒÓ, ·Á·ıÒÓ Î·È ˘ËÚÂÛÈÒÓ. ∞·Ú·›ÙËÙË ÚÔ¸fiıÂÛË ÁÈ· ÙËÓ ·ÔÙÂÏÂÛÌ·ÙÈ΋ ÂÊ·ÚÌÔÁ‹ ÙÔ˘ Ó¤Ô˘ ·˘ÙÔ‡ ÌÔÓÙ¤ÏÔ˘ Â›Ó·È Ë ¿ÌÂÛË ¿ÚÛË ¯ÚfiÓÈˆÓ ÛÙÚ‚ÏÒÛÂˆÓ Ô˘ ٷϷȈÚÔ‡Ó ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Î·È Î·ıËÏÒÓÔ˘Ó ÙËÓ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ· Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜. ¢Â‰Ô̤ÓÔ˘, ¿ÓÙˆ˜, fiÙÈ ÁÈ· Ó· ·Ô‰ÒÛÂÈ Ë fiÔÈ· ·Ó·Ù˘Íȷ΋ ÚÔÛ¿ıÂÈ· ··ÈÙÔ‡ÓÙ·È ÙÔ˘Ï¿¯ÈÛÙÔÓ 3,5 Ì 4 ¯ÚfiÓÈ· ·fi ÙË ÛÙÈÁÌ‹ Ô˘ ÍÂÎÈÓ¿, Ë ·ÔÙÂÏÂÛÌ·ÙÈ΋ ·Ó·‰È¿ÚıÚˆÛË Ù˘ ·Ú·ÁˆÁÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜ ‰ÂÓ ÌÔÚ› Ó· Â›Ó·È ˘fiıÂÛË ÂÓfi˜ ÌfiÓÔ ÂÚÁ·Ï›Ԣ, ›Ù ·˘Ùfi Â›Ó·È Ô ·Ó·Ù˘ÍÈ·Îfi˜ ÓfiÌÔ˜ ›Ù ÙÔ ∂™¶∞. ¶fiÛÔ Ì¿ÏÏÔÓ fiÙ·Ó Ù· ÙÂÏÂ˘Ù·›· ·˘Ù¿ ÛÙÔȯ›· ÁÈ· ÙËÓ ·Ó¿Ù˘ÍË Î·Ù·‰ÂÈÎÓ‡Ô˘Ó Ì›· ÚÈ˙È΋ ·Ó·ÙÚÔ‹ ÙÔ˘ ÌÔÓÙ¤ÏÔ˘ ·Ó¿Ù˘Í˘, ˘¤Ú ÙˆÓ ˘ËÚÂÛÈÒÓ Î·È Î·Ù¿ ·Ú·‰ÔÛÈ·ÎÒÓ ·Ó·Ù˘ÍÈ·ÎÒÓ ÎÏ¿‰ˆÓ, fiˆ˜ ÙÔ ÂÌfiÚÈÔ Î·È ÔÈ Î·Ù·Û΢¤˜.
∏ ∞¡∞¶ΔÀ•∏ ∫∞π Δ∞ ¢π¢Àª∞ ∂§§∂πªª∞Δ∞ ∂›Ó·È ·Ï‹ıÂÈ· fiÙÈ ÁÈ· ÂÚÈÛÛfiÙÂÚÔ
·fi ‰¤Î· ¯ÚfiÓÈ· Ë ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›· ÛËÌ›ˆÛ ˘„ËÏ¿ ÔÛÔÛÙ¿ ·‡ÍËÛ˘ ÙÔ˘ ∞∂¶. øÛÙfiÛÔ, Ë Ù·¯Â›· ·˘Ù‹ ·Ó¿Ù˘ÍË ‚·Û›ÛÙËΠηٿ ·ÚÈÔ ÏfiÁÔ Û ·˘Í‹ÛÂȘ Ù˘ ˙‹ÙËÛ˘, ÔÈ Ôԛ˜ ÙÚÔÊÔ‰ÔÙÔ‡ÓÙ·Ó ·fi ÙËÓ Â˘ÎÔÏfiÙÂÚË ÚfiÛ‚·ÛË Û ÈÛÙÒÛÂȘ ÚÔ˜ ÙȘ ÂȯÂÈÚ‹ÛÂȘ Î·È Ù· ÓÔÈÎÔ΢ÚÈ¿ ˆ˜ ·ÔÙ¤ÏÂÛÌ· ÙˆÓ ¯·ÌËÏfiÙÂÚˆÓ ÂÈÙÔΛˆÓ Ô˘ ·ÎÔÏÔ‡ıËÛ·Ó ÙËÓ ˘ÈÔı¤ÙËÛË ÙÔ˘ ¢ÚÒ. ¶·Ú¿ÏÏËÏ·, Û˘Ó˘‹ÚÍ Ì ÙËÓ ÂÌÊ¿ÓÈÛË ‰›‰˘ÌˆÓ ÂÏÏÂÈÌÌ¿ÙˆÓ Ô˘ ·ÓÙ·Ó·ÎÏÔ‡Û·Ó ÙËÓ ¤ÏÏÂÈ„Ë ‚Ô‡ÏËÛ˘ ÁÈ· ÙË ‰È·Ù‹ÚËÛË ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ÂÈı·Ú¯›·˜. √Û˜ ÊÔÚ¤˜ Ë ∂ÏÏ¿‰· ‚Ú¤ıËΠÌÚÔÛÙ¿ Û ÛËÌ·ÓÙÈΤ˜ ÚÔÎÏ‹ÛÂȘ, ¤ÏÂÍÂ Û˘ÁÎÂÎÚÈ̤Ó˜ ‰È·‰ÚÔ̤˜, ·¤ÚÚÈ„Â ¿ÏϘ, ·ÏÏ¿ ¿ÏÏ·Í ÚÈ˙Èο ÚÔÛ·Ó·ÙÔÏÈÛÌfi, Ì ÛÙfi¯Ô ÙË ‚ÂÏÙ›ˆÛË Ù˘ ÔÈfiÙËÙ·˜ ˙ˆ‹˜ Î·È ÙÔ˘ ‚ÈÔÙÈÎÔ‡ ÂȤ‰Ô˘. ∫ÔÈÓ‹ Û˘ÓÈÛٷ̤ÓË fiÏˆÓ ·˘ÙÒÓ ÙˆÓ
ÚÔÛ·ıÂÈÒÓ ˘‹ÚÍÂ Ë Â˘Úˆ·˚΋ ÚÔÛ¤ÁÁÈÛË Ô˘ ¤ÁÈÓ ڿÍË. ¶Ú¿ÁÌ·ÙÈ, Ë Ï‹Ú˘ Î·È ÂÈÙ˘¯‹˜ ¤ÓÙ·ÍË Ù˘ ‰Ú·¯Ì‹˜ ÛÙË ˙ÒÓË ÙÔ˘ ¢ÚÒ ˘‹ÚÍÂ Ë ÎÔÚ˘Ê·›· ̤¯ÚÈ Û‹ÌÂÚ· ÂÈÙ˘¯Ë̤ÓË ÂıÓÈ΋ ÂÈÏÔÁ‹, Ô˘ ¤ÊÂÚ ÙË
¯ÒÚ· Ì·˜ ‰›Ï· ÛÙÔ˘˜ ÔÈÎÔÓÔÌÈο ÈÛ¯˘ÚfiÙÂÚÔ˘˜ Ù˘ ∂˘ÚÒ˘, ÚÔÛʤÚÔÓÙ¿˜ Ù˘ ·fiÏ˘ÙË ÓÔÌÈÛÌ·ÙÈ΋ ÚÔÛÙ·Û›· ηÈ, ΢ڛˆ˜, ˘„ËϤ˜ ÚÔÛ‰Ô˘ ÁÈ· Ú·ÁÌ·ÙÈ΋ Û‡ÁÎÏÈÛË. ª¤Û· Û ϛÁ· ¯ÚfiÓÈ· ηÙfiÚıˆÛ ӷ Û˘ÁηٷϤÁÂÙ·È ÛÙȘ 20-25 ÏÔ˘ÛÈfiÙÂÚ˜ ¯ÒÚ˜ ÙÔ˘ ÎfiÛÌÔ˘, ·Ú¿ ÙÔ ÁÂÁÔÓfi˜ fiÙÈ Ë ·Ó¿Ù˘Í‹ Ù˘ ÍÂΛÓËÛ ԢÛÈ·ÛÙÈο ÌÂÙ¿ ÙÔ Ù¤ÏÔ˜ ÙÔ˘ ÂÌʇÏÈÔ˘ ÔϤÌÔ˘, ÙÔ 1950.
μ∞ƒÀ Δ√ ∞¡ΔπΔπª√ Δ∏™ ∂À∏ª∂ƒπ∞™ ∫È ·Ó ·ÎfiÌË ÙÔ Î·ÙfiÚıˆÌ· ·˘Ùfi, fiˆ˜ ÔÏÏÔ› ˘ÔÛÙËÚ›˙Ô˘Ó, Ú·ÁÌ·ÙÔÔÈ‹ıËΠÙfiÛÔ Ì ÙË ‚Ô‹ıÂÈ· Ù˘ ‰ËÌÈÔ˘ÚÁÈ΋˜ ÏÔÁÈÛÙÈ΋˜ fiÛÔ Î·È Ù˘ ÔÏÈÙÈ΋˜ ‰Èψ̷ٛ·˜, ‰ÂÓ ·‡ÂÈ Ó· ¤¯ÂÈ ÎÔÌ‚È΋ ÛËÌ·Û›· ÁÈ· ÙÔ ÌÔÓÙ¤ÏÔ ·Ó¿Ù˘Í˘ Ù˘ ¯ÒÚ·˜ ÛÙ· ¯ÚfiÓ È · Ô ˘ ·ÎÔÏÔ˘ıÔ‡Ó. ∏ ÚÔÛ‰ÔΛ· ÁÈ· Û‡ÁÎÏÈÛË ÙÔ˘ ‚ÈÔÙÈÎÔ‡ ÂȤ‰Ô˘ Ì ÙÔ Ì¤ÛÔ Â˘Úˆ·˚Îfi Â›Â‰Ô ·ÔÙ¤ÏÂÛ ڿÁÌ·ÙÈ ¤Ó· ¿Ó¢ ÚÔËÁÔ˘Ì¤ÓÔ˘ ΛÓËÙÚÔ ÁÈ· ÔÈÎÔÓÔÌÈΤ˜ ı˘Û›Â˜, ·ÏÏ·Á‹ ÓÔÔÙÚÔ›·˜ Î·È Û˘ÌÂÚÈÊÔÚ¿˜. ¢ÂÓ Â›Ó·È Ù˘¯·›Ô Ô˘ ηı’ fiÏË ÙË ‰È¿ÚÎÂÈ· ·˘Ù‹˜ ÂÚÈfi‰Ô˘ Ë ¯ÒÚ· Ì·˜ ÔÚ‡ıËΠ̠ȉȷ›ÙÂÚ· ˘„ËÏÔ‡˜ Ú˘ıÌÔ‡˜ ÔÈÎÔÓÔÌÈ΋˜ ·Ó¿Ù˘Í˘, ÂÓÒ ‰ËÌÈ-
Ô˘ÚÁ‹ıËÎ·Ó ÌÂÁ¿Ï· ¤ÚÁ· ˘Ô‰ÔÌ‹˜, ¤Ó· ÛËÌ·ÓÙÈÎfi ‰›¯Ù˘ ÎÔÈÓˆÓÈ΋˜ ÚÔÛÙ·Û›·˜ Î·È Ì›· ÂÓÙ˘ˆÛȷ΋ ÙfiÓˆÛË Ù˘ ηٷӿψÛ˘, Ë ÔÔ›· ¤Êı·Û ÛÙÔ ·ÔÎÔڇʈ̿ Ù˘ Ì ÙË ‰ÈÂÓ¤ÚÁÂÈ· ÙˆÓ √Ï˘ÌÈ·ÎÒÓ ∞ÁÒÓˆÓ. ΔÔ ·ÓÙ›ÙÈÌÔ Ù˘ ¢ËÌÂÚ›·˜ ·˘Ù‹˜, ˆÛÙfiÛÔ, ·Ô‰Â›¯ıËΠȉȷ›ÙÂÚ· ‚·Ú‡, ηıÒ˜ Ë ˘ÂÚ¯Ú¤ˆÛË ¿Ú¯ÈÛ ۯ‰fiÓ ·Ì¤Ûˆ˜ ÌÂÙ¿ ÙÔ˘˜ ∞ÁÒÓ˜ Ó· ÍÂÊÙ›˙ÂÈ ÙÔ fiÚ·Ì· Î·È Ó· ·ÂÈÏ› fi,ÙÈ Â›¯Â ÂÈÙ¢¯ı› ̤¯ÚÈ ÂΛÓË ÙË ÛÙÈÁÌ‹. √È ÏfiÁÔÈ ÁÈ· ÙÔ˘˜ ÔÔ›Ô˘˜ Ë ∂ÏÏ¿‰· Ô‰ËÁ‹ıËΠÚÔ ÙˆÓ ˘ÏÒÓ Ù˘ ¯ÚÂÔÎÔ›·˜, ¤¯Ô˘Ó ̤¯ÚÈ Û‹ÌÂÚ· ÂÍ·ÓÙÏËÙÈο ·Ó·Ï˘ı›. ∏ ¯ÒÚ· ‹Ù·Ó ·‰‡Ó·ÙÔÓ Ó· ·ÓÙÈÌÂÙˆ›ÛÂÈ ·fi ÌfiÓË Ù˘ ÙË ‰ÈÏ‹ ·˘Ù‹ ÎÚ›ÛË. ª·˙› Ì ٷ fiÔÈ· ·ÓÙ·Ó·ÎÏ·ÛÙÈο ·˘ÙÔÛ˘ÓÙ‹ÚËÛ˘ Ô˘ ÂÓÂÚÁÔÔÈ‹ıËÎ·Ó ¤ÛÙˆ Î·È Î·ı˘ÛÙÂÚË̤ӷ, Ë ∂ÏÏ¿‰· ¤Û¢Û ӷ ÂÍ·ÚÁ˘ÚÒÛÂÈ ÙË Û˘ÌÌÂÙÔ¯‹ Ù˘ ÛÙËÓ Â˘Úˆ˙ÒÓË, ··ÈÙÒÓÙ·˜ Ô˘ÛÈ·ÛÙÈο ÙË ‰ËÌÈÔ˘ÚÁ›· Ì˯·ÓÈÛÌÔ‡ ÛÙ‹ÚÈ͢ Î·È ‰È¿ÛˆÛ˘ ÙˆÓ ·‰‡Ó·ÌˆÓ ÔÈÎÔÓÔÌÈÒÓ, Ô˘ ̤¯ÚÈ ÙfiÙ ‹Ù·Ó ·Ó‡·ÚÎÙÔ˜. √ Â˘Úˆ·˚Îfi˜ Ì˯·ÓÈÛÌfi˜ ·ÔÊ·Û›ÛÙËÎÂ, ÙÔ... ÌÈÛËÙfi ÌÓËÌfiÓÈÔ ˘ÔÁÚ¿ÊËÎÂ Î·È ÙÔ ‰¿ÓÂÈÔ ¯ÔÚËÁ‹ıËΠ̠ÙÔ ·˙ËÌ›ˆÙÔ ·fi ÙÔ˘˜ ÂÙ·›ÚÔ˘˜ Ì·˜. ¶·Ú¿ Ù·‡Ù·, Ô˘‰Â›˜ ÌÔÚ› Ì ·ÛÊ¿ÏÂÈ· Ó· ˘ÔÛÙËÚ›ÍÂÈ fiÙÈ Ë ¯ÚÂÔÎÔ›· ¤¯ÂÈ ·ÔÙڷ›. ∫È ·Ó ·˘Ù‹ ¤ÚıÂÈ, Ô˘‰Â›˜ ÌÔÚ› ›Û˘ Ó· ˘ÔÏÔÁ›ÛÂÈ ÙÔ ÎfiÛÙÔ˜ fi¯È ÌfiÓÔ Û ÔÈÎÔÓÔÌÈÎfi ·ÏÏ¿ Î·È Û ÎÔÈÓˆÓÈÎfi ›‰Ô, ηıÒ˜ Ù›ÔÙ ‰ÂÓ ı· Â›Ó·È ÙÔ ›‰ÈÔ. ∏‰Ë, ÔÈ ÚÒÙ˜ ÚˆÁ̤˜ ÛÙÔÓ ÎÔÈÓˆÓÈÎfi ÈÛÙfi Ù˘ ¯ÒÚ·˜ ¤¯Ô˘Ó ·Ú¯›ÛÂÈ Ó· Á›ÓÔÓÙ·È ·Ú·¿Óˆ ·fi ÔÚ·Ù¤˜, Ì ÙÔ ÔÛÔÛÙfi Ù˘ ·ÓÂÚÁ›·˜ Ó· ÂÎÙÈÓ¿ÛÛÂÙ·È Û ڈÙfiÁÓˆÚ· ›‰·, ÙÔÓ ÏËıˆÚÈÛÌfi Ó· ÂÈ̤ÓÂÈ ·Ú¿ ÙË Ì›ˆÛË Ù˘ ˙‹ÙËÛ˘, ÙËÓ ‡ÊÂÛË Ó· ‚·ı·›ÓÂÈ, ÙÔ ¯Ú¤Ô˜ Ó· ÌÂÁ·ÏÒÓÂÈ Î·È ÙËÓ ·Ó¿Ù˘ÍË Ó· ·Ó·˙ËÙ›ٷÈ...
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∂ıÓÈ΋ ™˘ÓÔÌÔÛÔÓ‰›· ∂ÏÏËÓÈÎÔ‡ ∂ÌÔÚ›Ô˘ (∂™∂∂) ˘ÔÛÙËÚ›˙ÂÈ fiÙÈ ÙÔ ÂÏÏËÓÈÎfi ÂÌfiÚÈÔ Î·È Î·Ù’ ¤ÎÙ·ÛË, Ë ÂÏÏËÓÈ΋ ÌÈÎÚÔÌÂÛ·›· Âȯ›ÚËÛË ·ÂÈÏÔ‡ÓÙ·È ¿ÌÂÛ· ·fi ÙȘ ‰È·Ù¿ÍÂȘ ÙÔ˘ Ó¤Ô˘ ÌÓËÌÔÓ›Ô˘. √È ·˘ÛÙËÚ¤˜ ‰ËÌÔÛÈÔÓÔÌÈΤ˜ ÂÊ·ÚÌÔÁ¤˜ ¤¯Ô˘Ó ·Ó·ÁοÛÂÈ ÔÏÏ¿ ÓÔÈÎÔ΢ÚÈ¿ Ó· ÌÂÈÒÛÔ˘Ó ÙÔÓ ÚÔ¸ÔÏÔÁÈÛÌfi ÙÔ˘˜ Î·È Ó· ·ÏÏ¿ÍÔ˘Ó ÙȘ ηٷӷψÙÈΤ˜ ÙÔ˘˜ Û˘Ó‹ıÂȘ. √È ÌÈÎÚÔÌÂÛ·›Â˜ ÂȯÂÈÚ‹ÛÂȘ ·ÔÙÂÏÔ‡Ó ¤Ó·Ó ·fi ÙÔ˘˜ ÛËÌ·ÓÙÈÎfiÙÂÚÔ˘˜ ˘ÏÒÓ˜ ÛÙ‹ÚÈ͢ Ù˘ ÔÈÎÔÓÔÌ›·˜. ∏ ·ÔÛÙ·ıÂÚÔÔ›ËÛË Î·È Ô ·Ê·ÓÈÛÌfi˜ ÙÔ˘˜ ÌÔÚ› Ó· ÂÈʤÚÂÈ ·Úfi‚ÏÂÙÔ˘˜ ÎÈÓ‰‡ÓÔ˘˜ ÁÈ· ÙËÓ ÂÏÏËÓÈ΋ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Î·È ÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›·. √ Úfi‰ÚÔ˜ Ù˘ ∂™∂∂ Î. μ·Û›Ï˘ ∫ÔÚΛ‰Ë˜, ÌÈÏÒÓÙ·˜ ÛÙÔ «∫¤Ú‰Ô˜» ÁÈ· ÙÔ Ì¤ÏÏÔÓ Ù˘ ÂÏÏËÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜, ÚÔÂȉÔÔÈ› fiÙÈ Ì¤Û· ÛÙÔ 2012, 60.000 ÂÌÔÚÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ ı· ηÙ‚¿ÛÔ˘Ó ÚÔÏ¿ Î·È ı· ¯·ıÔ‡Ó 100.000 ı¤ÛÂȘ ÂÚÁ·Û›·˜. ∞Ó·Ï˘ÙÈÎfiÙÂÚ·, ÙÔ 2011, ÔÈ Î·Ù·Ó·ÏˆÙÈΤ˜ ‰·¿Ó˜ ÌÂÈÒıËÎ·Ó Î·Ù¿ 6,2%, ÂÓÒ ÙÔ 2012 ÚԂϤÂÙ·È fiÙÈ ı· ¤ÛÔ˘Ó Î·Ù¿ 4,3%. ∏‰Ë ÙÔÓ ÂÚ·Ṳ̂ÓÔ ¡Ô¤Ì‚ÚÈÔ, Û‡Ìʈӷ Ì ÛÙÔȯ›· Ù˘ ∂ıÓÈ΋˜ ™Ù·ÙÈÛÙÙ È΋˜ ∞Ú¯‹˜, Ô fiÁÎÔ˜ ˆÏ‹ÛÂˆÓ ÛÙÔ ÏÈ·ÓÈÎfi ÂÌfiÚÈÔ ÌÂÈÒıËΠηٿ 8,9%. ∂ȉÈÎfiÙÂÚ·, ÛÙ· ηٷÛÙ‹Ì·Ù· ¤Ó‰˘Û˘ Î·È ˘fi‰ËÛ˘ ÔÈ ˆÏ‹ÛÂȘ ¤ÂÛ·Ó Î·Ù¿ 19%, ÛÙ· Ú·Ù‹ÚÈ· ˘ÁÚÒÓ Î·˘Û›ÌˆÓ - 15,8%, ÂÓÒ ÛÙ· ηٷÛÙ‹Ì·Ù· ÔÈÎÈ·ÎÒÓ ÂÍÔÏÈÛÌÒÓ Î·È Â›ÏˆÓ - 15,7%. ∂›Û˘, 14,5% ÌÂÈÒıËÎ·Ó Î·È ÔÈ ˆÏ‹ÛÂȘ ÛÙ· ηٷÛÙ‹Ì·Ù· Ô˘ ˆÏÔ‡Ó ÙÚfiÊÈÌ·, ÔÙ¿ Î·È Î·Ófi ·ÏÏ¿ Î·È ÛÙ· Ê·Ú̷Λ·. Δ¤ÏÔ˜, ÛÙ· ÛÔ˘ÂÚÌ¿ÚÎÂÙ Ô fiÁÎÔ˜ ÙˆÓ ˆÏ‹ÛÂˆÓ ¤ÂÛ ÛÙ· 3,3%. √ˆ˜ ¤¯ÂÈ ÂÈÛËÌ¿ÓÂÈ Ë ∂™∂∂, ·Ó ‰ÂÓ ÏËÊıÔ‡Ó Ì¤ÙÚ· ÛÙ‹ÚÈ͢ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂȯÂÈÚ‹ÛÂˆÓ Î·È ÓÔÈÎÔ΢ÚÈÒÓ, Û‡ÓÙÔÌ· ÛÙËÓ ∂ÏÏ¿‰· ı· ÂÈÎÚ·Ù‹ÛÔ˘Ó Û˘Óı‹Î˜ ÊÙÒ¯ÂÈ·˜. ∏ Ï‹Ú˘ Û˘Ó¤ÓÙ¢ÍË ÙÔ˘ Î. ∫ÔÚΛ‰Ë ÛÙÔ «∫¤Ú‰Ô˜» ¤¯ÂÈ ˆ˜ ÂÍ‹˜:
® ∏ ÚfiÙ·ÛË Ù˘ ∂™∂∂ ÁÈ· ÙË ‰ËÌÈ-
Ô˘ÚÁ›· ˘·›ıÚÈˆÓ «ÂÌÔÚÈÎÒÓ Î¤ÓÙÚˆÓ» ÛÙÔ˘˜ ÎÂÓÙÚÈÎÔ‡˜ ‰ÚfiÌÔ˘˜ ÙˆÓ fiψÓ, Û‡Ìʈӷ Ì ٷ Â˘Úˆ·˚ο ÚfiÙ˘·, ı· ÌÔÚ¤ÛÂÈ Ó· ‰ÒÛÂÈ ÓÔ‹ ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿ Î·È Ô ÈÔÓ ÙÚfiÔ; ÌÂ Ô ∏ ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË Ô˘ ‰È·Ó‡Ô˘ÌÂ Î·È Ë Ì›ˆÛË Ù˘ ηٷӿψÛ˘ Ô˘ ·˘Ù‹ ÂÈʤÚÂÈ, ÂËÚ¿˙Ô˘Ó ÛËÌ·ÓÙÈο ÙȘ ÂÏÏËÓÈΤ˜ ÂÌÔÚÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ. ™Ùfi¯Ô˜ Ù˘ ‰Ú¿Û˘ «Open Mall», ÙËÓ ÔÔ›· ˘ÏÔÔÈ› Ë ∂™∂∂ ÛÂ Û˘ÓÂÚÁ·Û›· Ì ÙË °ÂÓÈ΋ °Ú·ÌÌ·Ù›· ∂ÌÔÚ›Ô˘, Â›Ó·È Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ Û˘Ó¤ÚÁÂȘ ̤۷ ·fi ÙË Û˘ÓÂÚÁ·Û›· ÂÌÔÚÈÎÒÓ ÂȯÂÈÚ‹ÛÂˆÓ ÚÔ˜ fiÊÂÏÔ˜ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ. ∂ȉÈÎfiÙÂÚ·, Ë Û˘ÓÂÚÁ·Û›· ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ı· ÚÔÛʤÚÂÈ fiϘ ÙȘ ‰È¢ÎÔχÓÛÂȘ Î·È Ù· ÔʤÏË Ô˘ ÚÔÛʤÚÔ˘Ó
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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μ∞™π§∏™ ∫√ƒ∫π¢∏™, Úfi‰ÚÔ˜ Ù˘ ∂ıÓÈ΋˜ ™˘ÓÔÌÔÛÔÓ‰›·˜ ∂ÏÏËÓÈÎÔ‡ ∂ÌÔÚ›Ô˘
™‹Ì· ÎÈÓ‰‡ÓÔ˘ ÂΤÌÂÈ Ë ÂÏÏËÓÈ΋ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· 2012 ı· Â›Ó·È ÁÈ· fiÏÔ˘˜ Ôχ ‰‡ÛÎÔÏÔ Î·È ·ÎfiÌË ÂÚÈÛÛfiÙÂÚÔ ı· ‰È¢ڢÓı› Ô Î‡ÎÏÔ˜ Ù˘ ‡ÊÂÛ˘ Ô˘ ¤¯ÂÈ Î·Ù·‚·Ú·ıÚÒÛÂÈ ÙÔ˘˜ Ù˙›ÚÔ˘˜ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ. √ÛÔ Û˘Ó¯›˙ÂÙ·È Ë ÔϤıÚÈ· ÔÏÈÙÈ΋ Ù˘ ˘ÂÚÊÔÚÔÏfiÁËÛ˘, Ë ÔÔ›· Â›Ó·È Î·È ÙÔ ‚·ÛÈÎfiÙÂÚÔ ÂÌfi‰ÈÔ ÁÈ· ÙËÓ ·Ó¿Î·Ì„Ë Ù˘ ÔÈÎÔÓÔÌ›·˜, ‰ÂÓ ÚfiÎÂÈÙ·È Ó· ‚Áԇ̠·fi ÙËÓ ÎÚ›ÛË. ¶Ú¿ÁÌ·ÙÈ, ˘¿Ú¯ÂÈ Î›Ó‰˘ÓÔ˜ ·Ê·ÓÈÛÌÔ‡ Ù˘ ªÌ∂ Âȯ›ÚËÛ˘ Î·È ·˘Ùfi Â›Ó·È Î¿ÙÈ Ô˘ ı· ÂËÚ¿ÛÂÈ ÙÔ Û‡ÓÔÏÔ Ù˘ ÔÈÎÔÓÔÌ›·˜, ‰Â‰Ô̤ÓÔ˘ fiÙÈ ÔÈ ªÌ∂ ÂȯÂÈÚ‹ÛÂȘ ηχÙÔ˘Ó ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ Ì¤ÚÔ˜ Ù˘ ÂÏÏËÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È Â›Ó·È Ô ÌÂÁ·Ï‡ÙÂÚÔ˜ ÂÚÁÔ‰fiÙ˘ ÛÙË ¯ÒÚ·. ¢‡Ô ÚÒÙ˜ ·ÚÂÌ‚¿ÛÂȘ ı· ÌÔÚÔ‡Û·Ó Ó· ‹Ù·Ó Ë ‰ËÌÈÔ˘ÚÁ›· ÂÓfi˜ ÛÙ·ıÂÚÔ‡ ÂıÓÈÎÔ‡ ÊÔÚÔÏÔÁÈÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜, Ì ·Ú¿ÏÏËÏË Ì›ˆÛË ÙˆÓ Û˘ÓÙÂÏÂÛÙÒÓ º¶∞ Î·È Ë ÂÓ›Û¯˘ÛË Ù˘ Ú¢ÛÙfiÙËÙ·˜ Ù˘ ·ÁÔÚ¿˜ ÙfiÛÔ ·fi ÙËÓ ÏÂ˘Ú¿ ÙˆÓ ÙÚ·Â˙ÒÓ fiÛÔ Î·È ·fi ÙËÓ ÂÓÂÚÁÔÔ›ËÛË ÙÔ˘ ∂™¶∞. ¶¿Óˆ ·fi fiÏ·, fï˜, Ú¤ÂÈ Ó· ÂÓÈÛ¯˘ı› Ë ·Ó·Ù˘Íȷ΋ ÚÔÔÙÈ΋ Ù˘ ¯ÒÚ·˜.
® ∂›Ó·È Ë ÂÔ¯‹ ηٿÏÏËÏË ÁÈ· ÙË ‰Ë-
Ù· ÎÏÂÈÛÙ¿ ÂÌÔÚÈο ΤÓÙÚ·. √È Î·Ù·Ó·ÏˆÙ¤˜ ı· ¤¯Ô˘Ó ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ·ÍÈÔÔÈÔ‡Ó ·Ú¿Ï¢Ú˜ ˘ËÚÂۛ˜ Ô˘ ı· ‰È¢ÎÔχÓÔ˘Ó ÙËÓ ÚfiÛ‚·ÛË Î·È ·Ú·ÌÔÓ‹ ÙÔ˘˜ fiˆ˜ ¯ÒÚÔ ÛÙ¿ıÌ¢Û˘ Î·È ·È‰ÈÎÔ‡˜ ÛÙ·ıÌÔ‡˜. £· Ï·Ì‚¿ÓÔ˘Ó ¿ÌÂÛË ÂÓË̤ڈÛË ÁÈ· ÂÎÙÒÛÂȘ Î·È ÚÔÛÊÔÚ¤˜. £· ÂÈ‚Ú·‚‡ÔÓÙ·È ÁÈ· ·ÁÔÚ¤˜ Ô˘ οÓÔ˘Ó Ì ÂÈϤÔÓ ÂÎÙÒÛÂȘ. £· ·ÔÏ·Ì‚¿ÓÔ˘Ó Î·ÏÏÈÙ¯ÓÈΤ˜ Î·È ÔÏÈÙÈÛÙÈΤ˜ ÂΉËÏÒÛÂȘ. ∏ ‰Ú¿ÛË «Open Mall» ı· Û˘Á¯ÚËÌ·ÙÔ-
ª¤Û· ÛÙÔ 2012, 60.000 ÂÌÔÚÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ ı· ηÙ‚¿ÛÔ˘Ó ÚÔÏ¿ Î·È ı· ¯·ıÔ‡Ó 100.000 ı¤ÛÂȘ ÂÚÁ·Û›·˜
‰ÔÙËı› ·fi Â˘Úˆ·˚ÎÔ‡˜ fiÚÔ˘˜ Î·È ı· ‰È·ÛÊ·Ï›ÛÂÈ ÙË ‚ȈÛÈÌfiÙËÙ· Ù˘ ÚˆÙÔ‚Ô˘Ï›·˜ ÛÙÔ Ì¤ÏÏÔÓ. √È ÂÌÔÚÈÎÔ› Û‡ÏÏÔÁÔÈ Ô˘ ı· ˘Ô‚¿ÏÏÔ˘Ó ÚÔÙ¿ÛÂȘ Û˘ÌÌÂÙÔ¯‹˜, ı· ÂÓÈÛ¯˘ıÔ‡Ó ÁÈ· ‰·¿Ó˜ fiˆ˜: ¶ÏËÚÔÊÔÚÈ·Îfi Û‡ÛÙËÌ· Î·È ˘Ô‰Ô̤˜ ÁÈ· ÙË ‰È·Û‡Ó‰ÂÛË ÙˆÓ Û˘ÌÌÂÙ¯fiÓÙˆÓ ÛÙË ‰Ú¿ÛË. Infokiosk Û ÎÂÓÙÚÈο ÛËÌ›· ÁÈ· ÙËÓ ÂÓË̤ڈÛË ÙˆÓ ÂÏ·ÙÒÓ. πÛÙÔÛÂÏ›‰Â˜ Î·È ÛËÌ›· WiFi ÁÈ· ‰ˆÚÂ¿Ó Û‡Ó‰ÂÛË ÛÙÔ ‰È·‰›ÎÙ˘Ô. ∂Ó¤ÚÁÂȘ ‰ËÌÔÛÈfiÙËÙ·˜ Î·È ˘Ô‰Ô̤˜ ÁÈ· ÂΉËÏÒÛÂȘ fiˆ˜ ÔÙÈÎÔ·ÎÔ˘ÛÙÈÎfi ˘ÏÈÎfi. ∂η›‰Â˘ÛË ÌÂÏÒÓ ÂÌÔÚÈÎÒÓ Û˘ÏÏfiÁˆÓ. ™‹Ì·ÓÛË fiˆ˜: Δ·Ì¤Ï˜, ¯¿ÚÙ˜, ʈÙÈÛÌfi˜. ªÂϤÙ˜ ÁÈ· Ó· ηıÔÚÈÛÙÔ‡Ó ÔÈ ·Ó¿ÁΘ ÙÔ˘ οı ÂÌÔÚÈÎÔ‡ Û˘ÏÏfiÁÔ˘.
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Ú·ÁÌ·ÙÈÎfi˜ ΛӉ˘ÓÔ˜ ·Ê·ÓÈÛÌÔ‡ Ù˘ ÌÈÎÚÔÌÂÛ·›·˜ Âȯ›ÚËÛ˘; ¶Ò˜ ÌÔÚ› Ó· ·ÔÊÂ˘Ó · Ù¤ÙÔÈÔ ÂӉ¯fiÌÂÓÔ; ¯ı› ¤Ó ∂›Ó·È ۷ʤ˜ fiÙÈ Ë ˘ÊÂÛȷ΋ ηٿÛÙ·ÛË ¤¯ÂÈ ÂÈʤÚÂÈ ÙÚÔÌ·ÎÙÈο ¯Ù˘‹Ì·Ù· ÛÙË ÌÈÎÚ‹ Î·È ÌÂÛ·›· ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ∂›Ó·È ÁÂÁÔÓfi˜ fiÙÈ ÙÔ
ÌÈÔ˘ÚÁ›· Ì›·˜ Ó¤·˜ Âȯ›ÚËÛ˘; ∏ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Â›Ó·È ÙÔ ÎÏÂȉ› ÁÈ· ÙËÓ ¤ÍÔ‰Ô ·fi ÙËÓ ÎÚ›ÛË. ¢˘ÛÙ˘¯Ò˜, ÔÈ Û˘Óı‹Î˜ Â›Ó·È ÂÍ·ÈÚÂÙÈο ‰˘ÛÌÂÓ›˜, ˆÛÙfiÛÔ ÌfiÓÔ ¤ÙÛÈ ı· ‰ËÌÈÔ˘ÚÁËıÔ‡Ó ı¤ÛÂȘ ÂÚÁ·Û›·˜ Î·È ı· ·Ú·¯ı› ÏÔ‡ÙÔ˜. ™ÙË ¯ÒÚ· Ì·˜ Ù· ·Ï·ÈfiÙÂÚ· ¯ÚfiÓÈ· ˘‹Ú¯Â Ì›· Ï·Óı·Ṳ̂ÓË ÓÔÔÙÚÔ›· Ô˘ «‰·ÈÌÔÓÔÔÈÔ‡Û» ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ¡ÔÌ›˙ˆ fiÙÈ È· Ú¤ÂÈ Ó· ‰ÔıÔ‡Ó Î›ÓËÙÚ· ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· Ó¤ˆÓ ÂȯÂÈÚ‹ÛˆÓ, ¯ÚÂÈ·˙fiÌ·ÛÙ ÙÔ «Ó¤Ô ·›Ì·» ÛÙË ·ÁÔÚ¿, ÁÈ· Ó· ÂÓÈÛ¯‡ÛÔ˘Ì ÙȘ ÚÔÔÙÈΤ˜ ÂÍfi‰Ô˘ ·fi ÙËÓ ÎÚ›ÛË.
® ∏ ·Ó·˙‹ÙËÛË ÂÂÓ‰˘ÙÒÓ Û ¯ÒÚ˜
ÂÎÙfi˜ ∂˘Úˆ·˚΋˜ ∂ÓˆÛ˘ ı· ÌÔÚÔ‡Û ӷ Ô‰ËÁ‹ÛÂÈ Û ·Ó¿Ù˘ÍË Ù˘ ÂÏÏËÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜; ∏ Â͈ÛÙÚ¤ÊÂÈ·, ÂÓ Á¤ÓÂÈ, ı· ‚ÔËı‹ÛÂÈ ÛÙËÓ ·Ó¿Ù˘ÍË Ù˘ ÂÏÏËÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. ∂¯Ô˘Ì ·ÓÂÈÏËÌ̤ӷ ·Ó·ÊÂÚı› ÛÙËÓ ·Ó¿ÁÎË Ó· ÌÂÙ·Ùڷ› Ë ªÌ∂ Âȯ›ÚËÛË Û ÂÍ·ÁˆÁÈ΋. ¢˘ÛÙ˘¯Ò˜, Î·È Û ·˘Ùfi Ú¤ÂÈ Ó· οÓÔ˘Ì ÙËÓ ·˘ÙÔÎÚÈÙÈ΋ Ì·˜, ›¯·ÌÂ Î·È ÂÌ›˜ ÂÈϤÍÂÈ Ó· ÛÙÚ·Êԇ̠ηٿ ‚¿ÛË ÛÙËÓ ÂÛˆÙÂÚÈ΋ ·ÁÔÚ¿, ·ÁÓÔÒÓÙ·˜ ÙË ÌÂÁ¿ÏË ÂÍ·ÁˆÁÈ΋ ·Ú¿‰ÔÛ˘ Ù˘ ¯ÒÚ·˜. øÛÙfiÛÔ, ÙÒÚ· Â›Ó·È Ë ÒÚ· Ó· ·ÏÏ¿ÍÔ˘Ì ÚfiÙ· Î·È Ó· ‰ÔÎÈÌ¿ÛÔ˘Ì ӤԢ˜ ÙÚfiÔ˘˜ ‰Ú·ÛÙËÚÈÔÔ›ËÛ˘.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
√√
www.kerdos.gr
√È ·ÓÔȯ٤˜ ·ÁÔÚ¤˜ ÛÙÔÓ ÎfiÛÌÔ ™‹ÌÂÚ·, ÛÙÔ §ÔÓ‰›ÓÔ ˘¿Ú¯Ô˘Ó Û˘ÓÔÏÈο 193 street markets, Ù· ÔÔ›· ˆÏÔ‡Ó ·fi ›‰Ë ÛÈÙÈÔ‡ ̤¯ÚÈ ÚÔ‡¯· Î·È ÙÚfiÊÈÌ·. ªÂÚÈΤ˜ ·fi ÙȘ ÈÔ ‰ËÌÔÊÈÏ›˜ ·ÓÔÈÎÙ¤˜ ÏÔÓ‰Ú¤˙ÈΘ ·ÁÔÚ¤˜ Â›Ó·È ÙÔ Portobello Road, ÙÔ Camden Î·È Ë Brick Lane Market. Δ· street markets ÛÙÔ §ÔÓ‰›ÓÔ ÛÙÂÁ¿˙ÔÓÙ·È Û ÎÂÓÙÚÈΤ˜ ÂÚÈÔ¯¤˜ fiÔ˘ ÛÙÔ ·ÚÂÏıfiÓ Î·ÙÔÈÎÔ‡Û·Ó ÌÂÙ·Ó¿ÛÙ˜. ™‡Ìʈӷ Ì ÌÂϤÙË Ô˘ ÂÎfiÓËÛ ÏÔÓ‰Ú¤˙ÈÎË ÂÙ·ÈÚ›· Û˘Ì‚Ô‡ÏˆÓ, ÔÈ ·ÓÔÈÎÙ¤˜ ‚ÚÂÙ·ÓÈΤ˜ ·ÁÔÚ¤˜ ·Ó Î·È Â˘‰ÔÎÈÌÔ‡Ó ·ÚÔ˘ÛÈ¿˙Ô˘Ó Î·È Î¿ÔÈ· ÛËÌ¿‰È· ‡ÊÂÛ˘. ∞fi ÙÔ 1976 ÛÙË ¡¤· ÀfiÚÎË ˘¿Ú¯Ô˘Ó ·ÓÔÈÎÙ¤˜ «Ú¿ÛÈÓ˜» ·ÁÔÚ¤˜ Ô˘ ÏÂÈÙÔ˘ÚÁÔ‡Ó fiÏÔ ÙÔÓ ¯ÚfiÓÔ Û 10 ‰È·ÊÔÚÂÙÈο ÛËÌ›· Ù˘ fiÏ˘ (Manhattan, Brooklyn, Queens, Bronx and Staten Island). ¶¿Óˆ ·fi 200 ÔÈÓÔ·Ú·ÁˆÁÔ›, ÌÂÏÈÛÛÔÎfiÌÔÈ, ÁˆÚÁÔ›, „·Ú¿‰Â˜ Î·È ¯·Û¿Ë‰Â˜ Û˘ÁÎÂÓÙÚÒÓÔÓÙ·È Û ÎÂÓÙÚÈο ÛËÌ›· Î·È ˆÏÔ‡Ó Ù· ÂÌÔÚ‡̷ٿ ÙÔ˘˜ Û 100.000 ÂÏ¿Ù˜ Ô˘ ÂÈÛΤÙÔÓÙ·È Â‚‰ÔÌ·‰È·›ˆ˜ Ù· ·ÌÂÚÈηÓÈο street markets. ΔÔ ÈÔ ÌÂÁ¿ÏÔ Î·È ÁÓˆÛÙfi Ú¿ÛÈÓÔ street market Â›Ó·È ·˘Ùfi Ù˘ Union Square. ∂›Û˘, ÛÙËÓ ÂÚÈÔ¯‹ Lower East Side ÙÔ˘ ª·Ó¯¿Ù·Ó ÏÂÈÙÔ˘ÚÁ› Â‰Ò Î·È 70 ¯ÚfiÓÈ· Ë Essex Market. ∂›ÎÔÛÈ ·ÓÂÍ¿ÚÙËÙÔÈ ¤ÌÔÚÔÈ, ‰È·ÊÔÚÂÙÈÎÒÓ ÂıÓÈÎÔÙ‹ÙˆÓ ˆÏÔ‡Ó ÚÔ˚fiÓÙ· ‰È΋˜ ÙÔ˘˜ ·Ú·ÁˆÁ‹˜, ΢ڛˆ˜ ÙÚfiÊÈÌ· Î·È Ï·¯·ÓÈο. ∏ Essex Market ηٿÊÂÚ ӷ ·ÓÙ¤ÍÂÈ ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi ÙˆÓ ÛÔ˘ÂÚÌ¿ÚÎÂÙ ·ÏÏ¿ Î·È Ó· ‰È·ÙËÚ‹ÛÂÈ ÙÔÓ ÔÏÈÙÈÛÌÈÎfi Ù˘ ¯·Ú·ÎÙ‹Ú·. ∏ ·ÓÔÈÎÙ‹ ·ÁÔÚ¿ Boqueria Market ÛÙË μ·ÚÎÂÏfiÓË ‰ËÌÈÔ˘ÚÁ‹ıËÎÂ Î¿Ô˘ ·Ó¿ÌÂÛ· ÛÙÔ 1200-1700. ΔÔ 2005 ‚Ú·‚‡ÙËΠˆ˜ Ë Î·Ï‡ÙÂÚË ·ÓÔÈÎÙ‹ ·ÁÔÚ¿ ÙÔ˘ ÎfiÛÌÔ˘ ·fi ÙÔ World Markets Congress Ô˘ Ú·ÁÌ·ÙÔÔÈ‹ıËΠÛÙËÓ √˘¿ÛÈÓÁÎÙÔÓ.
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√È °ÂÚÌ·ÓÔ› Û˘Ó¯›˙Ô˘Ó Ó· ÂÂÓ‰‡Ô˘Ó ÛÙËÓ ∂ÏÏ¿‰· ‹ Â›Ó·È ÂÈÊ˘Ï·ÎÙÈÎÔ›; À¿Ú¯Ô˘Ó Û‹ÌÂÚ· ÂÂÓ‰˘ÙÈΤ˜ ¢ηÈڛ˜ ÛÙË ¯ÒÚ· Ì·˜ Î·È Û ÔÈÔ˘˜ ÎÏ¿‰Ô˘˜; ΔËÓ ÒÚ· Ô˘ Ô π√μ∂ ÎÚÔ‡ÂÈ ÙÔÓ ÎÒ‰ˆÓ· ÙÔ˘ ÎÈÓ‰‡ÓÔ˘ ÁÈ· ÙËÓ ÔÚ›· Ù˘ ÂÏÏËÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ÔÈ °ÂÚÌ·ÓÔ› ÂÂÓ‰˘Ù¤˜ ·ÚÔ˘ÛÈ¿˙ÔÓÙ·È ‰ÈÛÙ·ÎÙÈÎÔ› ·¤Ó·ÓÙÈ ÛÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›·, Ô ˘Ô˘ÚÁfi˜ ∞Ó¿Ù˘Í˘ Î. ªÈ¯¿Ï˘ ÃÚ˘ÛÔ¯Ô˝‰Ë˜ ‰‹ÏˆÛ ·fi ÙË °ÂÚÌ·Ó›· fiÙÈ Ì¤Û· ÛÙ· ÂfiÌÂÓ· ¤ÓÙ ¯ÚfiÓÈ·, Ë ∂ÏÏ¿‰· ı· ÌÂÈ Í·Ó¿ Û ڢıÌÔ‡˜ ·Ó¿Ù˘Í˘, ˘ÔÁÚ·Ì-
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
www.kerdos.gr
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Ì›˙ÔÓÙ·˜ Ù· ÏÂÔÓÂÎÙ‹Ì·Ù· Ù˘ ˘ËÚÂÛ›·˜ «Invest in Greeece» Î·È ÂȯÂÈÚÒÓÙ·˜ ¤ÙÛÈ Ó· ÚÔÛÂÏ·ÛÂÈ ÙÔ ÂӉȷʤÚÔÓ ÙˆÓ °ÂÚÌ·ÓÒÓ ÂÂÓ‰˘ÙÒÓ. ™¯ÔÏÈ¿˙ÔÓÙ·˜ Ù· ·Ú·¿Óˆ Î·È ÛÎÈ·ÁÚ·ÊÒÓÙ·˜ ÙÔ ÙÔ›Ô Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Û‹ÌÂÚ· ÛÙË ¯ÒÚ·, Ô Î. ªÈ¯¿Ï˘ ª·˝ÏÏ˘, Úfi‰ÚÔ˜ ÙÔ˘ ‰ÈÔÈÎËÙÈÎÔ‡ Û˘Ì‚Ô˘Ï›Ô˘, ÙÔ˘ ∂ÏÏËÓÔÁÂÚÌ·ÓÈÎÔ‡ ∂ÌÔÚÈÎÔ‡ Î·È μÈÔÌ˯·ÓÈÎÔ‡ ∂ÈÌÂÏËÙËÚ›Ô˘ ÌÈÏ¿ÂÈ ÛÙÔ «∫¤Ú‰Ô˜» ÁÈ· ÙȘ ÂÏÏËÓÔÁÂÚÌ·ÓÈΤ˜ ÂÌÔÚÈΤ˜ Î·È ÔÈÎÔÓÔÌÈΤ˜ Û¯¤ÛÂȘ.
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∂ÈÊ˘Ï·ÎÙÈÎÔ› ·Ú·Ì¤ÓÔ˘Ó ·ÎfiÌË ÔÈ °ÂÚÌ·ÓÔ› ÂȯÂÈÚË̷ٛ˜
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® À¿Ú¯Ô˘Ó ÂÂÓ‰˘ÙÈΤ˜ ¢ηÈڛ˜ ·˘Ù‹Ó ÙË ÛÙÈÁÌ‹ ÛÙËÓ ∂ÏÏ¿‰·; ¶ÔÈÔÈ ÙÔÌ›˜ Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ ıˆÚÔ‡ÓÙ·È ÈÔ ÚÔÛÔ‰ÔÊfiÚÔÈ; º˘ÛÈο Î·È ˘¿Ú¯Ô˘Ó ÂÂÓ‰˘ÙÈΤ˜ ¢ηÈڛ˜! ∫·Ù’ ·Ú¯‹Ó ‰ÂÓ ı· ·¤ÎÏÂÈ· Î·Ó¤Ó·Ó ÙÔ̤·, ·ÊÔ‡ ÂÍ¿ÏÏÔ˘ Î·È ÛÙȘ ¿ÏϘ ÌÂÛÔÁÂȷΤ˜ ¯ÒÚ˜ ˘¿Ú¯Ô˘Ó fiÏÔÈ ÔÈ ÎÏ¿‰ÔÈ Ù˘ ‚ÈÔÌ˯·Ó›·˜. ∂‰Ò, ÁÈ·Ù› Ó· Â›Ó·È ‰È·ÊÔÚÂÙÈο Ù· Ú¿ÁÌ·Ù·; ¶·Ú·‰ÔÛȷο, ‚¤‚·È·, ÛÙËÓ ∂ÏÏ¿‰· ıˆÚԇ̠fiÙÈ Â˘‰ÔÎÈÌÔ‡Ó ÎÏ¿‰ÔÈ fiˆ˜ Ë ÌÂÙ·Ô›ËÛË ·ÁÚÔÙÈÎÒÓ ÚÔ˚fiÓÙˆÓ, ÔÈ ÌÂÙ·ÊÔÚ¤˜, Ô ÙÔ˘ÚÈÛÌfi˜ Î·È ¿ÏÏÔÈ. ΔÂÏÂ˘Ù·›· fï˜ Ì‹Î·Ó ÛÙÔ Â›ÎÂÓÙÚÔ ÙÔ˘ ÂӉȷʤÚÔÓÙÔ˜ Î·È ÔÈ ·Ó·ÓÂÒÛÈ̘ ËÁ¤˜ ÂÓ¤ÚÁÂÈ·˜ ·ÏÏ¿ Î·È Ë ˘„ËÏ‹ Ù¯ÓÔÏÔÁ›·, ‰Â‰Ô̤ÓÔ˘ fiÙÈ Ë ∂ÏÏ¿‰· ‰È·ı¤ÙÂÈ ¤Ó· ÛËÌ·ÓÙÈÎfi ÂÈÛÙËÌÔÓÈÎfi ‰˘Ó·ÌÈÎfi Û’ ·˘ÙfiÓ ÙÔÓ ÙÔ̤·.
® ∏ ‰ËÌÈÔ˘ÚÁ›· Ì›·˜ ÂÏÏËÓÈ΋˜ ÂÂÓ‰˘ÙÈ΋˜ ÙÚ¿Â˙·˜, fiˆ˜ Ë ·ÓÙ›ÛÙÔÈ¯Ë ˘ ÓÂ Â˘Úˆ·˚΋ Î·È ÁÂÚÌ·ÓÈ΋ ı· ¤Ï˘ ÙÔ Úfi‚ÏËÌ· Ù˘ Ú¢ÛÙfiÙËÙ·˜ Î·È ı· Ô‰ËÁÔ‡Û Û ·Ó¿Ù˘ÍË Ù˘ ÂÏÏËÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜; πÛˆ˜ ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ ·fi Ù· ÔÏÏ¿ ÚÔ‚Ï‹Ì·Ù· Ô˘ ·ÓÙÈÌÂÙˆ›˙Ô˘Ó Û‹ÌÂÚ· ÔÈ ÂÏÏËÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ, Â›Ó·È ÙÔ Úfi‚ÏËÌ· Ù˘ Ú¢ÛÙfiÙËÙ·˜. ª › · Ó ¤ · Â Â Ó ‰ ˘ Ù È Î ‹ Ù Ú ¿  ˙· Ì Â Â·Ú΋ ÎÂÊ¿Ï·È· Û›ÁÔ˘Ú· ı· ‚ÔËıÔ‡Û ÛËÌ·ÓÙÈο Î·È ı· ¤ÙÚ ÙËÓ Ú·ÁÌ·ÙÔÔ›ËÛË Î·È Ó¤ˆÓ ÂÂÓ‰‡ÛˆÓ.
® √ ÁÂÚÌ·ÓÈÎfi˜ Δ‡Ô˜ ÛËÌÂÈÒÓÂÈ Û˘¯Ó¿ ˆ˜ «ÔÈ °ÂÚÌ·ÓÔ› ÂȯÂÈÚËÌ·fiٛ˜ Â›Ó·È ÂÈÊ˘Ï·ÎÙÈÎÔ›, ·Ó·ÏÔÁÈ˙fi ÌÂÓÔÈ ÙÔ ‰˘ÛÌÂÓ¤˜ ÂÂÓ‰˘ÙÈÎfi Îϛ̷ Î·È ÙȘ ÂÚ›ÏÔΘ ‰È·‰Èηۛ˜ ¤ÁÎÚÈÛ˘ ÛÙËÓ ∂ÏÏ¿‰·…». ¶ÔÈ· ›-Ó·È Ë ÁÓÒÌË Û·˜ ¿Óˆ Û ·˘Ùfi; ∏ ÁÚ·ÊÂÈÔÎÚ·Ù›· ÂÍ·ÎÔÏÔ˘ı› Ó· Â›Ó·È ¤Ó· Úfi‚ÏËÌ·, ·ÏÏ¿ ÙÔ ÂÂÓ‰˘ÙÈÎfi Îϛ̷ ¤¯ÂÈ Ó· οÓÂÈ Î·È Ì ÙËÓ
ÔϤıÚÈ· Û˘˙‹ÙËÛË ÁÈ· Ì›· ÂӉ¯fiÌÂÓË ¤ÍÔ‰Ô Ù˘ ∂ÏÏ¿‰·˜ ·fi ÙË ˙ÒÓË ÙÔ˘ ¢ÚÒ. √ÛÔ ÎÚ·Ù¿ ·˘Ù‹Ó Ë Û˘˙‹ÙËÛË, ‰‡ÛÎÔÏ· ı· ÂÈÛÙÔ‡Ó fi¯È ÌfiÓÔÓ ÔÈ Í¤ÓÔÈ ·ÏÏ¿ Î·È ÔÈ ›‰ÈÔÈ ÔÈ ∂ÏÏËÓ˜ Ó· ÂÂÓ‰‡ÛÔ˘Ó ÛÙËÓ ∂ÏÏ¿‰ · . ¶ Ô È Ô ˜ Â Â Ó ‰ ‡ ÂÈ Â˘ Ú Ò Ì Â ÙËÓ ÚÔÔÙÈ΋ Ó· ¿ÚÂÈ ›Ûˆ ¤Ó· ˘ÔÙÈÌË̤ÓÔ ÂıÓÈÎfi ÓfiÌÈÛÌ·;
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ÂȯÂÈÚËÌ·ÙÈÒÓ Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È ‹‰Ë ÛÙËÓ ∂ÏÏ¿‰· Û¯ÂÙÈο Ì ÙËÓ ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË; ™¯Â‰fiÓ fiϘ ÔÈ ÂȯÂÈÚ‹ÛÂȘ ÎÚ·ÙÔ‡Ó Ì›· ÛÙ¿ÛË ·Ó·ÌÔÓ‹˜. ¢ÂÓ ÂÂÎÙ›ÓÔÓÙ·È, ·ÏÏ¿ Ô‡ÙÂ Î·È Ê‡ÁÔ˘Ó ·fi ÙËÓ ∂ÏÏ¿‰·. ¶ÂÚÈ̤ÓÔ˘Ó Ó· ‚ÂÏÙȈıÔ‡Ó Ù· Ú¿ÁÌ·Ù·.
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·˘Ù‹Ó ÙË ÛÙÈÁÌ‹ ÙÔ Û¯¤‰ÈÔ «∏ÏÈÔ˜»; ΔÔ Û¯¤‰ÈÔ «∏ÏÈÔ˜» ·Ô‚ϤÂÈ ÛÙËÓ ·Ú·ÁˆÁ‹ ËÏȷ΋˜ ÂÓ¤ÚÁÂÈ·˜ fi¯È ÌfiÓÔ ÁÈ· ÙËÓ ÂıÓÈ΋ ·ÏÏ¿ Î·È ÁÈ· ÙËÓ Â˘Úˆ·˚΋ ·ÁÔÚ¿. ∏ ˘ÏÔÔ›ËÛ‹ ÙÔ˘ ÚÔ¸Ôı¤ÙÂÈ Ó· ‰ËÌÈÔ˘ÚÁËıÔ‡Ó Î·È ÔÈ ·Ó¿ÏÔÁ˜ ˘Ô‰Ô̤˜ ÁÈ· ÙË ÌÂÙ·ÊÔÚ¿ Ù˘ ÂÓ¤ÚÁÂÈ·˜, ηıÒ˜ Î·È ÙËÓ ‡·ÚÍË Ì›·˜ ÎÔÈÓ‹˜ ÙÈÌÔÏÔÁȷ΋˜ ÔÏÈÙÈ΋˜ ˆ˜ ÚÔ˜ ÙÔ ËÏÂÎÙÚÈÎfi Ú‡̷ Ô˘ ·Ú¿ÁÂÙ·È ·fi ·Ó·ÓÂÒÛÈ̘ ËÁ¤ ˜ . ø ˜ Ú Ô ˜ · ˘ Ù fi , ÙÔ Û ¯ ¤ ‰ È Ô «∏ÏÈÔ˜» ‰ÂÓ ÌÔÚ› Ó· ˘ÏÔÔÈËı› ·fi ÙË ÌÈ· ̤ڷ ÛÙËÓ ¿ÏÏË.
√Ϙ ÔÈ ÁÂÚÌ·ÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È ÛÙËÓ ∂ÏÏ¿‰· ÎÚ·ÙÔ‡Ó Ì›· ÛÙ¿ÛË ·Ó·ÌÔÓ‹˜. ¢ÂÓ ÂÂÎÙ›ÓÔÓÙ·È, ·ÏÏ¿ Ô‡ÙÂ Î·È Ê‡ÁÔ˘Ó ·fi ÙËÓ ∂ÏÏ¿‰·. ¶ÂÚÈ̤ÓÔ˘Ó Ó· ‚ÂÏÙȈıÔ‡Ó Ù· Ú¿ÁÌ·Ù·
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∏ ÎÚ›ÛË ÂËÚ¤·Û ÙȘ ÂÌÔÚÈΤ˜ Û¯¤ÛÂȘ ∂ÏÏ¿‰·˜ - °ÂÚÌ·Ó›·˜
∏ ·‚‚·ÈfiÙËÙ· Î·È Ë ·ÓËÛ˘¯›· ÁÈ· ÙËÓ ¤Î‚·ÛË Ù˘ ÂÏÏËÓÈ΋˜ ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ÎÚ›Û˘ ¤¯ÂÈ ÂËÚ¿ÛÂÈ ·ÈÛıËÙ¿ ÙȘ ÂÌÔÚÈΤ˜ Û¯¤ÛÂȘ ÙˆÓ ‰‡Ô ¯ˆÚÒÓ. ™˘ÁÎÂÎÚÈ̤ӷ, ·fi ÙÔÓ π·ÓÔ˘¿ÚÈÔ ¤ˆ˜ ÙÔÓ √ÎÙÒ‚ÚÈÔ ÙÔ˘ 2011 ÔÈ ÂÏÏËÓÈΤ˜ ÂÍ·ÁˆÁ¤˜ ÛÙË °ÂÚÌ·Ó›· ÌÂÈÒıËÎ·Ó Î·Ù¿ 2,6%. ΔÔ 2010 ÔÈ ÂÍ·ÁˆÁ¤˜ ›¯·Ó ÊÙ¿ÛÂÈ Ù· 1,77 ‰ÈÛÂηÙÔÌ̇ÚÈ· ¢ÚÒ, ‰ËÏ·‰‹ ›¯·Ó ·˘ÍËı› ηٿ 4,53% Û ۯ¤ÛË Ì ÙÔ 2009 Ô˘ ›¯·Ó ÊÙ¿ÛÂÈ Ù· 1,69 ‰ÈÛÂηÙÔÌ̇ÚÈ· ¢ÚÒ. ™‡Ìʈӷ Ì ٷ ÛÙÔȯ›· ÙÔ˘ German Trade & Invest Î·È ÙÔ˘ ∂ÏÏËÓÔÁÂÚÌ·ÓÈÎÔ‡ ∂ÌÔÚÈÎÔ‡ Î·È μÈÔÌ˯·ÓÈÎÔ‡ ∂ÈÌÂÏËÙËÚ›Ô˘, Û‹ÌÂÚ· ÛÙËÓ ∂ÏÏ¿‰· ÏÂÈÙÔ˘ÚÁÔ‡Ó 150 ÁÂÚÌ·ÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ, Ì ·ÎÏÔ ÂÚÁ·ÛÈÒÓ ¿Óˆ ·fi 10 ‰ÈÛÂηÙÔÌ̇ÚÈ· ¢ÚÒ Î·È 36.000 ÂÚÁ·˙Ô̤ÓÔ˘˜. √È °ÂÚÌ·ÓÔ› ·Ó Î·È ÂÈÊ˘Ï·ÎÙÈÎÔ› Û˘Ó¯›˙Ô˘Ó Ó· ‰È·ı¤ÙÔ˘Ó ·ÏÏ¿ Î·È Ó· ‰È·ÙËÚÔ‡Ó ÙÔ ÂÂÓ‰˘ÙÈÎfi ÙÔ˘˜ ÎÂÊ¿Ï·ÈÔ Û ÎÏ¿‰Ô˘˜ Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ fiˆ˜ ÙÔ real estate, Ë Ì›ÛıˆÛË ÎÈÓËÙÒÓ ·Á·ıÒÓ, Ë ÚÔÛÊÔÚ¿ ˘ËÚÂÛÈÒÓ Î˘Ú›ˆ˜ ÁÈ· ÂȯÂÈÚ‹ÛÂȘ, Ô ÙÔ̤·˜ «Û˘ÁÎÔÈÓˆÓ›· Î·È ‰È·‚›‚·ÛË ÏËÚÔÊÔÚÈÒÓ», Ë ÌÂÙ·Ô›ËÛË Î·È Ë Î·Ù·Û΢‹ ·˘ÙÔÎÈÓ‹ÙˆÓ Î·È ÙÌËÌ¿ÙˆÓ ·˘ÙÔÎÈÓ‹ÙˆÓ Î·È Ë ¯ËÌÈ΋ ‚ÈÔÌ˯·Ó›·. ∞Í›˙ÂÈ Â‰Ò Ó· ÛËÌÂȈı› fiÙÈ ÙËÓ ¿ÓÔÈÍË ÙÔ˘ 2010, Û‡Ìʈӷ Ì ÙËÓ ÂÙ‹ÛÈ· ¤ÎıÂÛË ÙÔ˘ ∂ÏÏËÓÔÁÂÚÌ·ÓÈÎÔ‡ ∂ÈÌÂÏËÙËÚ›Ô˘, Ë ˙‹ÙËÛË ÂÓË̤ڈÛ˘ ÁÈ· ÙȘ ˘ËÚÂۛ˜ ÙÔ˘ ∂ÈÌÂÏËÙËÚ›Ô˘ ÌÂÈÒıËÎÂ, ÏfiÁˆ Ù˘ ¤ÏÏÂȄ˘ ·ÍÈÔÈÛÙ›·˜ Ô˘ ÂÈÎÚ·Ù› ÛÙȘ ·ÁÔÚ¤˜ Û ‚¿ÚÔ˜ Ù˘ ∂ÏÏ¿‰·˜. øÛÙfiÛÔ, Ô ·ÚÈıÌfi˜ ÙˆÓ ÌÂÏÒÓ ÙÔ˘ ·Ú¤ÌÂÈÓ ÛÙ·ıÂÚfi˜. ™˘ÁÎÂÎÚÈ̤ӷ, ÙÔ 2010 Ù· ÂÁÁÂÁÚ·Ì̤ӷ ̤ÏË ‹Ù·Ó 834, ÂÓÒ ÙÔ 2009 ‹Ù·Ó 832.
√ °ÂÚÌ·Ófi˜ ÔÈÎÔÓÔÌÔÏfiÁÔ˜ Î. ¶. ªfiÊÈÓÁÎÂÚ ‰‹ÏˆÛ ÛÙË ÁÂÚÌ·ÓÈ΋ ÂÊËÌÂÚ›‰· «Suddeutsche Zeitung», fiÙÈ Ë ∂ÏÏ¿‰· ‰ÂÓ ·¤Ù˘¯Â, ηıÒ˜ fiÏÔÈ ÔÈ fiÚÔÈ ÙÔ˘ ÌÓËÌÔÓ›Ô˘ ¤¯Ô˘Ó ÂÊ·ÚÌÔÛÙ› Ï‹Úˆ˜. ª¿ÏÈÛÙ·, Ì ÙȘ ÂÚÈÎÔ¤˜ ÛÂ Û˘ÓÙ¿ÍÂȘ Î·È ÌÈÛıÔ‡˜ Î·È ÙȘ ÊÔÚÔÏÔÁÈΤ˜ ÂÈ‚·Ú‡ÓÛÂȘ, ̤۷ Û ‰‡Ô ¯ÚfiÓÈ· ÙÔ ¤ÏÏÂÈÌÌ· ÌÂÈÒıËΠ·fi 16% Û 9,7%. √ Î. ªfiÊÈÓÁÎÂÚ ˘ÔÛÙËÚ›˙ÂÈ fiÙÈ Ù· Ó¤· ̤ÙÚ· ÏÈÙfiÙËÙ·˜ ı· ÁÔÓ·Ù›ÛÔ˘Ó ÙÔÓ ∂ÏÏËÓ· ÊÔÚÔÏÔÁÔ‡ÌÂÓÔ. °È’ ·˘ÙfiÓ ÙÔÓ ÏfiÁÔ, Ú¤ÂÈ Ó· ·Ó·ÛÙ·ÏÔ‡Ó ¿ÌÂÛ·, ÒÛÙÂ Ë ∂ÏÏ¿‰· Ó· ÌÔÚ¤ÛÂÈ ¿ÏÈ Ó· Á›ÓÂÈ ·ÓÙ·ÁˆÓÈÛÙÈ΋. ™‡Ìʈӷ Ì ÙÔ π√μ∂, ÙÔ 2010 ÔÈ ÂȯÂÈÚË̷ٛ˜ ÛÙËÓ ∂ÏÏ¿‰· ·ÚÔ˘ÛÈ¿˙ÔÓÙ·È ··ÈÛÈfi‰ÔÍÔÈ ÛÙËÓ ÚÔÔÙÈ΋ Ó· ·ÓÔ›ÍÔ˘Ó ‹ Ó· ·Ó·Ù‡ÍÔ˘Ó Ì›· Âȯ›ÚËÛË. ¶Ò˜ Â›Ó·È ÏÔÈfiÓ ‰˘Ó·ÙfiÓ ·˘Ùfi ÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi ÂÚÈ‚¿ÏÏÔÓ Ó· Â›Ó·È ÊÈÏÈÎfi Î·È ÚÔ˜ ÙÔ˘˜ ͤÓÔ˘˜ ÂÂÓ‰˘Ù¤˜; ΔÔ ∂ÏÏËÓÔÁÂÚÌ·ÓÈÎfi ∂ÈÌÂÏËÙ‹ÚÈÔ ÚÔÛʤÚÂÈ ÓÔÌÈΤ˜, ÂÌÔÚÈΤ˜ Î·È ÔÈÎÔÓÔÌÈΤ˜ Û˘Ì‚Ô˘Ï¤˜ ÛÙȘ ÂÏÏËÓÈΤ˜ Î·È ÁÂÚÌ·ÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‹‰Ë ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È ‹ ı¤ÏÔ˘Ó Ó· ÂÂÎÙ·ıÔ‡Ó ÛÙË °ÂÚÌ·Ó›· ‹ ÙËÓ ∂ÏÏ¿‰·. π‰Ú‡ıËΠÙÔ 1924 Î·È ÂÙËÛ›ˆ˜, ÂÂÍÂÚÁ¿˙ÂÙ·È ÂÚ›Ô˘ 15.000 ·ÈÙ‹ÛÂȘ. ™˘ÓÔÙÈο, ÔÈ ˘ËÚÂۛ˜ Ô˘ ÚÔÛʤÚÂÈ, ÂÚÈÏ·Ì‚¿ÓÔ˘Ó: ∂ÎfiÓËÛË ÂÌÔÚÈÎÒÓ ÌÂÏÂÙÒÓ, ÌÂÛÔÏ¿‚ËÛË ÂÙ·ÈÚÈÎÒÓ Û˘ÓÂÚÁ·ÛÈÒÓ, ·Ó·˙‹ÙËÛË ÂÌÔÚÈÎÒÓ ‰È¢ı‡ÓÛˆÓ, ÓÔÌÈ΋ ˘ÔÛÙ‹ÚÈÍË, ÊÔÚÔÏÔÁÈ΋ ÂÓËÌÂÚfiÙËÙ·, ‰ÈÔÚÁ¿ÓˆÛË ÂΉËÏÒÛˆÓ, Û˘ÌÌÂÙÔ¯‹ Û ÂÎı¤ÛÂȘ, ÌÂÙ·ÊÚ¿ÛÂȘ, ·Ó‡ÚÂÛË ÂÚÁ·Û›·˜ ·ÏÏ¿ Î·È ÂÍÂȉÈÎÂ˘Ì¤Ó˜ Û˘Ì‚Ô˘Ï¢ÙÈΤ˜ ÏËÚÔÊÔڛ˜ ÁÈ· ÙÔÓ ÎÏ¿‰Ô ÙˆÓ ∞¶∂.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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ËÓ ›‰È· ÛÙÈÁÌ‹ Ô˘ fiÏÔ ÙÔ ÔÏÈÙÈÎfi Ì·˜ Û‡ÛÙËÌ· ÂÍ·ÎÔÏÔ˘ı› Ó· ‚Ú›ÛÎÂÙ·È Û ¿ÏÏÔ Ï·Ó‹ÙË, fiÏÔÈ ÂÌ›˜ Ô˘ Û ›ÛÌ· οı ÏÔÁÈ΋˜ Û˘Ó¯›˙Ô˘Ì ӷ οÓÔ˘Ì ÙÔ˘˜ ‹ÚˆÂ˜ Î·È Ó· ÂȯÂÈÚԇ̠۠¤Ó· ÂÚÈ‚¿ÏÏÔÓ Â¯ıÚÈÎfi ÚÔ˜ ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, ·Ó·ÚˆÙÈfiÌ·ÛÙ «ΔÈ ı· οÓÔ˘ÌÂ;» Î·È «Ò˜ ı· ÂÈ‚ÈÒÛÔ˘ÌÂ;» «ªÂÈÒÛÙ ٷ ¤ÍÔ‰·, ·˘Í‹ÛÙ ٷ ¤ÛÔ‰·». ∞Ï‹ ‰ÔÎÈÌ·Ṳ̂ÓË Û˘ÓÙ·Á‹. ªÂ ÌÔÓ·‰È΋ ‰È·ÊÔÚ¿ fiÙÈ ‰ÂÓ ÌÈÏ¿Ì ÁÈ· ¤Ó· ÎÚ¿ÙÔ˜ Ô˘ Ù· ¤ÍÔ‰¿ ÙÔ˘ ·ÊÔÚÔ‡Ó ÔÙȉ‹ÔÙ ¿ÏÏÔ ÂÎÙfi˜ ·fi ÙÔ˘˜ ÏfiÁÔ˘˜ ‡·ÚÍ‹˜ ÙÔ˘ Î·È Ù·˘Ùfi¯ÚÔÓ· ¤¯ÂÈ ¤Ó·Ó Ì˯·ÓÈÛÌfi ›Ûڷ͢ Ô˘ Ì¿˙ÂÈ ·fi ·ÓÙÔ‡. ∫·È ·Ó ·ÎfiÌË Î·Ù·Ê¤ÚÔ˘Ì ӷ ÌÂÈÒÛÔ˘Ì ٷ ¤ÍÔ‰·, Ò˜ ı· ÌÔÚ¤ÛÔ˘Ì ӷ ·˘Í‹ÛÔ˘Ì ٷ ¤ÛÔ‰·. ∂›· Ó· ·˘Í‹ÛÔ˘ÌÂ; ∞Ó Î·Ù·Ê¤ÚÔ˘Ì ӷ ÂÚÈÔÚ›ÛÔ˘Ì ÙË Ì›ˆÛË Û ¯·ÌËÏ¿ ›‰· ı· Â›Ó·È ¿ıÏÔ˜! ¶Ò˜ ı· ÌÔÚ¤ÛÔ˘Ì ӷ ÂÂÓ‰‡ÛÔ˘Ì fiÙ·Ó ‰ÂÓ ¤¯Ô˘Ì ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ‚Úԇ̠¯ÚËÌ·ÙÔ‰fiÙËÛË; ∞˜ ÍÂÎÈÓ‹ÛÔ˘Ì ·fi ÙËÓ ·Ú¯‹: ¶ÚÒÙ· ·’ fiÏ· Ú¤ÂÈ Ó· Û˘ÓÂȉËÙÔÔÈ‹ÛÔ˘Ì fiÙÈ Ô ÎfiÛÌÔ˜ Ô˘ ͤڷÌ ÚÈÓ ·fi ÙËÓ ÎÚ›ÛË ‰ÂÓ ı· Í·Ó¿ÚıÂÈ. √¯È ÛÙÔ ÔÚ·Ùfi ‹ ÛÙÔ ·ÒÙÂÚÔ Ì¤ÏÏÔÓ. ¢ÂÓ ı· Í·Ó¿ÚıÂÈ. ¶ÔÙ¤. ∞ÎfiÌË Î·È ÌÂÙ¿ ÙËÓ fiÔÈ· Û˘Ìʈӛ· Ì ÙÔ˘˜ ÈÛو٤˜ Î·È ÙÔ˘˜ ÂÙ·›ÚÔ˘˜ Ì·˜. ¶¿Ó ÔÈ ∫·ÁÈ¤Ó … (Î·È ‰ÂÓ Ì·˜ ÙȘ ‹ÚÂ Ô √ÏÈ ƒÂÓ). ¶ÚÈÓ ·fi ÌÂÚÈο ¯ÚfiÓÈ·, ÙÔ Pittsburgh ÙˆÓ ∏¶∞ - Ë ¿Ï·È ÔÙ¤ ÚˆÙÂ‡Ô˘Û· ÙÔ˘ ¯¿Ï˘‚· Ô˘ ÌÂÙ·ÙÚ¿ËΠ۠fiÏË Ê¿ÓÙ·ÛÌ· fiÙ·Ó Ë ‚ÈÔÌ˯·Ó›· ¯¿Ï˘‚· «ÌÂÙ·ÎfiÌÈÛ» ÛÙËÓ ∞ˆ ∞Ó·ÙÔÏ‹ - ÊÈÏÔͤÓËÛ ÙË Û‡ÓÔ‰Ô ÙˆÓ G20 Î·È fiÏ· Ù· ÙÂÏÂ˘Ù·›· ¯ÚfiÓÈ· ‹Ù·Ó ÛÙ·ıÂÚ¿ ÛÙȘ ÂÚÈÔ¯¤˜ Ì ÙÔ˘˜ ÌÂÁ·Ï‡ÙÂÚÔ˘˜ Ú˘ıÌÔ‡˜ ·Ó¿Ù˘Í˘ ÛÙȘ ∏¶∞. ™‡Ìʈӷ Ì ÙÔÓ ‰‹Ì·Ú¯Ô Ù˘ fiÏ˘, Ô Î˘ÚÈfiÙÂÚÔ˜ ·Ú¿ÁÔÓÙ·˜ ·˘Ù‹˜ Ù˘ ÂÈÙ˘¯›·˜ ‹Ù·Ó fiÙÈ ÔÈ ÚÔÛ¿ıÂȘ ·Ó·Û˘ÁÎÚfiÙËÛ˘ ‚·Û›ÛÙËÎ·Ó ÛÙËÓ ÔÌfiʈÓË ‰È·›ÛÙˆÛË fiÙÈ Ë ‚ÈÔÌ˯·Ó›· ¯¿Ï˘‚· ¤Ê˘ÁÂ Î·È ‰ÂÓ ÚfiÎÂÈÙ·È Ó· Í·Ó·Á˘Ú›ÛÂÈ. √ˆ˜ ÙÔ Pittsburgh ͤ¯·Û ÙÔÓ ¯¿Ï˘‚· Î·È ÚÔ¯ÒÚËÛ Û ¿ÏÏÔ ‰ÚfiÌÔ, Ú¤ÂÈ Î·È ÂÌ›˜ Ó· ÂʇÚÔ˘Ì ͷӿ ÙÔÓ Â·˘Ùfi Ì·˜ Î·È Ù· ÚÔ˚fiÓÙ·
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Ì·˜ ‹ ÙȘ ˘ËÚÂۛ˜ Ì·˜. ∏ Û¯¤ÛË ÙÈÌ‹˜-ÔÈfiÙËÙ·˜ Ô˘ ÚÔÛʤڷÌ ÛÙÔ ·ÚÂÏıfiÓ Î·È ‹Ù·Ó ·Ô‰ÂÎÙ‹ ·fi ÙËÓ ·ÁÔÚ¿ Û‹ÌÂÚ·, ÚÔÛÂÏ·ÂÈ ÏÈÁfiÙÂÚÔ˘˜ ÂÏ¿Ù˜ Î·È ·‡ÚÈÔ ı· ÚÔÛÂÏ·ÂÈ ·ÎfiÌË ÏÈÁfiÙÂÚÔ˘˜. ¶·Ú¿‰ÂÈÁÌ· ÚÔ˜ Ì›ÌËÛË Ù· ÂÛÙÈ·ÙfiÚÈ· «La Pasteria» Ô˘ ¿ÏÏ·Í·Ó ÙË Û¯¤ÛË ÙÈÌ‹˜ ÔÈfiÙËÙ·˜ Ì ٷ menu Ô˘ ÚÔÛʤÚÔ˘Ó ·ÏÏ¿ Î·È Ì ÙËÓ ÚÔÛı‹ÎË Ù˘ ÂÈÏÔÁ‹˜ ÙˆÓ ˙˘Ì·ÚÈÎÒÓ ˆ˜ ÚÒÙÔ˘ È¿ÙÔ˘ Ì ÌÈÎÚfiÙÂÚË ÔÛfiÙËÙ· Î·È ÙÈÌ‹.
Δ∞ ∫∞§∞ ¡∂∞ ¶Ò˜ fï˜ ı· ·ÏÏ¿ÍÔ˘Ì ۯ¤ÛË ÙÈÌ‹˜ ÔÈfiÙËÙ·˜ fiÙ·Ó ‰ÂÓ ÌÔÚԇ̠ӷ ÙËÓ ÂÈÎÔÈÓˆÓ‹ÛÔ˘Ì ÛÙÔ˘˜ ÂÏ¿Ù˜ Ì·˜; Δ· ¤ÛÔ‰· ÌÂÈÒÓÔÓÙ·È, Ô‡ ı· ‚Úԇ̠ÏÂÊÙ¿ ÁÈ· ‰È·Ê‹ÌÈÛË; ∂‰Ò ·Ú¯›˙Ô˘Ó Ù· ηϿ Ó¤·. À¿Ú¯Ô˘Ó ÔÏÏ¿ ̤۷ ÊıËÓ‹˜ (‹ ÊıËÓfiÙÂÚ˘) ÂÈÎÔÈÓˆÓ›·˜ Î·È fiÏÔ Î·È ÂÚÈÛÛfiÙÂÚÔÈ Â·ÁÁÂÏ̷ٛ˜ ÙÔ˘ Ì¿ÚÎÂÙÈÓÁÎ ÚÔÛ·Ó·ÙÔÏ›˙ÔÓÙ·È ÛÙÔ Ó· Ì·˜ ÚÔÛʤÚÔ˘Ó ÂÊÈÎÙ¤˜ χÛÂȘ. ∫·È ‚¤‚·È· ÙÔ ›ÓÙÂÚÓÂÙ Ì·˜ ÚÔÛʤÚÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· ‰ˆÚÂ¿Ó ÚÔ‚ÔÏ‹˜ Î·È ‰ˆÚÂ¿Ó ‰ÈÎÙ‡ˆÛ˘. Δ·˘Ùfi¯ÚÔÓ·, fiˆ˜ fiÏÔÈ ı· ¤¯ÂÙ ·Ú·ÙËÚ‹ÛÂÈ, ˘¿Ú¯ÂÈ Û·Ê‹˜ Ì›ˆÛË ÙÔ˘ ηÎÔ‡ ·ÓÙ·ÁˆÓÈÛÌÔ‡. À¿Ú¯ÂÈ Î·Ù¿ Û˘Ó¤ÂÈ· ÛËÌ·ÓÙÈÎfi ÂÚÈıÒÚÈÔ Ó· ÎÂÚ‰›ÛÔ˘Ì ÌÂÚ›‰ÈÔ ·ÁÔÚ¿˜. ∫·È ˘¿Ú¯ÂÈ Î·È ¿ÏÏË Ì›· ¢ηÈÚ›·. ∏ ¢ηÈÚ›· ÛÙÚ·ÙËÁÈÎÒÓ Û˘ÓÂÚÁ·ÛÈÒÓ. √ˆ˜ «Ì·ÙÒÓÔ˘Ì» ÂÌ›˜, ¤ÙÛÈ «Ì·ÙÒÓÂÈ» Î·È Ô ‰ÈÏ·Ófi˜ Ì·˜. ∫·È ÙÒÚ· È· ›̷ÛÙ fiÏÔÈ ÈÔ ‰ÂÎÙÈÎÔ› Û ̛· Û˘ÓÂÚÁ·Û›·, Û‡ÌÚ·ÍË ‹ Û˘Á¯ÒÓ¢ÛË - fiˆ˜ ı¤ÏÂÙ ›Ù ÙËÓ - Ô˘ ÌÔÚ› Ó· ÚÔÛʤÚÂÈ Û˘ÓÂÚÁȷο ÔʤÏË Î·È ÛÙÔ˘˜ ‰‡Ô Î·È Ó· Ô‰ËÁ‹ÛÂÈ ÛÙË ‰ËÌÈÔ˘ÚÁ›· Ì›·˜ ÈÛ¯˘Ú‹˜ Âȯ›ÚËÛ˘. ΔÈ ÌÔÚԇ̠ÏÔÈfiÓ Ó· ο-
¯ÚËÛÈÌÔÔÈ‹ÛÔ˘Ì ÙȘ ‰˘Ó·ÙfiÙËÙ˜ ÊıËÓ‹˜ ÂÈÎÔÈÓˆÓ›·˜ Î·È Ó· ÂÎÌÂÙ·ÏÏ¢Ùԇ̠ÙȘ ¢ηÈڛ˜ Ô˘ ‰ËÌÈÔ˘ÚÁ› Ë ÎÚ›ÛË Ì¤Ûˆ ÛÙÚ·ÙËÁÈÎÒÓ Û˘ÓÂÚÁ·ÛÈÒÓ.
§ÂÊÙ¿ ¢∂¡ ˘¿Ú¯Ô˘Ó. §‡ÛÂȘ fï˜ ÌÔÚÔ‡Ó Ó· ‚ÚÂıÔ‡Ó.
√ Î. °È¿ÓÓ˘ ∂̤ÔÁÏÔ˘ Â›Ó·È ÈÛÙÔÔÈË̤ÓÔ˜ ÌÂÛÔÏ·-
‚ËÙ‹˜ ÂȯÂÈÚ‹ÛÂˆÓ (CBI) ·fi ÙÔ International Business Brokers Association (IBBA) Î·È È‰Ú˘Ù‹˜ Ù˘ ÂÙ·ÈÚ›·˜ Synapsis ™‡Ì‚Ô˘ÏÔÈ ∂ȯÂÈÚËÌ·ÙÈÎÒÓ ∞ÔÊ¿ÛÂˆÓ ∂¶∂
KEP¢O™ ∂¶πÃ∂πƒ∏ª∞Δπ∫√Δ∏Δ∞ ™Δƒ∞Δ∏°π∫∏
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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¶Ò˜ Ó· Û˘ÛÙ‹ÛÂÙ ̛· Ó¤· Âȯ›ÚËÛË... ® Δ√À | μ∞™π§∏ ¢∞¡∂§§∏
ηϿ Î·È Ó· Ï¿‚Ô˘Ó ˘fi„Ë ÙÔ˘˜ ÙÔ ÊÔÚÔÏÔÁÈÎfi Î·È ÂȯÂÈÚËÌ·ÙÈÎfi Îϛ̷ Ô˘ ÂÈÎÚ·Ù› ÁÈ· Ó· ÌËÓ ·Ó·ÁηÛÙÔ‡Ó ÛÙË Û˘Ó¤¯ÂÈ· Ó· ·ÏÏ¿ÍÔ˘Ó Ù‡Ô ÂÙ·ÈÚ›·˜ Î·È ÂÈ‚·Ú˘ÓıÔ‡Ó Ì ÂÈÚfiÛıÂÙ· ¤ÍÔ‰·. ΔÔ ÚÒÙÔ ‚‹Ì· Ô˘ ··ÈÙÂ›Ù·È ÁÈ· ÙË Û‡ÛÙ·ÛË Ì›·˜ Âȯ›ÚËÛ˘ Â›Ó·È Ë ÛˆÛÙ‹ ÏÔÁÈÛÙÈ΋ Î·È ÊÔÚÔÙ¯ÓÈ΋ ˘ÔÛÙ‹ÚÈÍË. √ ÏÔÁÈÛÙ‹˜ ÌÔÚ› Ó· Û˘Ì‚Ô˘Ï‡ÛÂÈ ÙÔÓ ÂȯÂÈÚËÌ·Ù›· ÁÈ· ÙÔ ÓÔÌÈÎfi ÚfiÛˆÔ Ù˘ ÂÙ·ÈÚ›·˜, ÙÔ ÔÔ›Ô Û˘Ó‹ıˆ˜ ÂÍ·ÚÙ¿Ù·È ·fi Ù· Î¤Ú‰Ë Ô˘ ˘ÔÏÔÁ›˙ÂÙ·È ·˘Ù‹ Ó· ¤¯ÂÈ, ÂÓÒ Ù·˘Ùfi¯ÚÔÓ· ÌÔÚ› Ó· ÂÍ·ÛÊ·Ï›ÛÂÈ Ë ÂÙ·ÈÚ›· ÙÔ˘ ÂÏ¿ÙË ÙÔ˘ Ó· ‰È·ı¤ÙÂÈ fiϘ ÙȘ ··ÈÙÔ‡ÌÂÓ˜ ¿‰ÂȘ, Ó· ¤¯ÂÈ Ù·ÎÙÔÔÈË̤Ó˜ ÙȘ ÊÔÚÔÏÔÁÈΤ˜ Ù˘ ˘Ô¯ÚÂÒÛÂȘ Î·È Ó· ÏËÚÒÓÂÈ fiÛÔ ÙÔ ‰˘Ó·Ùfi ÏÈÁfiÙÂÚÔ˘˜ ÊfiÚÔ˘˜, ¿ÓÙ· ̤۷ Û ÓfiÌÈÌÔ Ï·›ÛÈÔ.
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Ó¿Î·Ì„Ë ·ÚÔ˘ÛÈ¿˙ÂÈ Ë ÚfiıÂÛË ÙˆÓ ∂ÏÏ‹ÓˆÓ Ó· ‰ Ë Ì È Ô ˘ ÚÁ ‹ Û Ô ˘ Ó Ó¤Â˜ ÂȯÂÈÚ‹ÛÂȘ, Û‡Ìʈӷ Ì ÙËÓ ÚfiÛÊ·ÙË ¤Ú¢ӷ ÙÔ˘ π‰Ú‡Ì·ÙÔ˜ √ÈÎÔÓÔÌÈÎÒÓ Î·È μÈÔÌ˯·ÓÈÎÒÓ ∂Ú¢ÓÒÓ (π√μ∂). ™˘ÁÎÂÎÚÈ̤ӷ, Ù· ·ÔÙÂϤÛÌ·Ù· Ù˘ ¤Ú¢ӷ˜ ‰Â›¯ÓÔ˘Ó fiÙÈ ÙÔ 2011 Ë ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ·Ú¯ÈÎÒÓ ÛÙ·‰›ˆÓ, Ì ¿ÏÏ· ÏfiÁÈ· Ë Û‡ÛÙ·ÛË Ó¤·˜ Âȯ›ÚËÛ˘, ·˘Í‹ıËΠÛÙÔ 8%, ÛËÌÂÈÒÓÔÓÙ·˜ ÌÈÎÚ‹, ·ÏÏ¿ ÛËÌ·ÓÙÈ΋ ·‡ÍËÛË Û ۯ¤ÛË Ì ÙÔ 2010, fiÙ·Ó ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ÔÛÔÛÙfi ‹Ù·Ó ÛÙÔ 5,3%. Δ· ÛÙÔȯ›· ÙÔ˘ π√μ∂ ÁÂÓÓÔ‡Ó ·ÈÛÈÔ‰ÔÍ›· ÁÈ· ÙÔ Ì¤ÏÏÔÓ Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ÛÙË ¯ÒÚ· Ì·˜, ·Ó Î·È Ë ÚfiıÂÛË ÂÂÓ‰‡ÛÂˆÓ Û Ӥ˜ ÂÙ·ÈÚ›˜ ·Ú·Ì¤ÓÂÈ ·ÎfiÌË ¯·ÌËÏfiÙÂÚË ·fi ÙÔ 2009 (8,8%). ∞ÍÈÔ ÛËÌ›ˆÙÔ ÛÙÔÈ¯Â›Ô Ù˘ ¤Ú¢ӷ˜ Â›Ó·È fiÙÈ ÔÈ Ó¤ÔÈ ÂȯÂÈÚË̷ٛ˜ ÛÙÚ¤ÊÔÓÙ·È Î·Ù¿ ·ÚÈÔ ÏfiÁÔ ÚÔ˜ ·ÁÚÔÙÈΤ˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜, ηıÒ˜ Î·È ÛÙËÓ ÚÔÛÊÔÚ¿ ˘ËÚÂÛÈÒÓ ÚÔ˜ ¿ÏϘ ÂȯÂÈÚ‹ÛÂȘ. ™‡Ìʈӷ Ì ÙÔ˘˜ ·Ó·Ï˘Ù¤˜ ÙÔ˘ π√μ∂, Ë Ó¤· Ù¿ÛË Ô˘ ‰Â›¯ÓÂÈ Ó· ‰È·ÌÔÚÊÒÓÂÙ·È Â›Ó·È ÛËÌ·ÓÙÈ΋, ηıÒ˜ ÌÔÚ› Ó· ¯ÚËÛÈÌÔÔÈËı› ˆ˜ Ô‰ËÁfi˜ ÁÈ· ÙÔ Ó¤Ô ·Ó·Ù˘ÍÈ·Îfi ÌÔÓÙ¤ÏÔ Ô˘ ·Ó·˙ËÙ› Ë ¯ÒÚ·. ∞ÎfiÌË ¤Ó· ÛÙÔÈ¯Â›Ô Ô˘ ·ÚÔ˘ÛÈ¿˙ÂÈ Ë ¤Ú¢ӷ ÙÔ˘ π√μ∂ Â›Ó·È fiÙÈ ÔÈ Ó¤ÔÈ ÂȯÂÈÚË̷ٛ˜ ÚÔÙÈÌÔ‡Ó Ó· ¯ÚËÌ·ÙÔ‰ÔÙÔ‡Ó Ù· Û¯¤‰È¿ ÙÔ˘˜ ̤ۈ Ù˘ ÔÈÎÔÁ¤ÓÂÈ·˜ Î·È ÙˆÓ Ê›ÏˆÓ ÙÔ˘˜ Î·È fi¯È ̤۷ ·fi ÙÔ ¯ÚËÌ·ÙÔÈÛÙˆÙÈÎfi Û‡ÛÙËÌ·, ÙÔ ÔÔ›Ô ·ÓÙÈÌÂÙˆ›˙ÂÈ ÚÔ‚Ï‹Ì·Ù· Î·È ¯¿ÓÂÈ ÙËÓ ÂÌÈÛÙÔÛ‡ÓË ÙˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ. ™Â ·˘Ù‹Ó ÙËÓ Î·Ù‡ı˘ÓÛË ÎÈÓÂ›Ù·È Î·È Ë ı¤ÛÈÛË ·fi ÙÔ ˘Ô˘ÚÁÂ›Ô ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜, ∞Ó¿Ù˘Í˘ Î·È ¡·˘ÙÈÏ›·˜ ÂÓfi˜ Ó¤Ô˘ Ù‡Ô˘ ÂÙ·ÈÚ›·˜, Ù˘ π‰ÈˆÙÈ΋˜ ∫ÂÊ·Ï·ÈÔ˘¯È΋˜ ∂Ù·ÈÚ›·˜ (π∫∂), Ì ÙËÓ ÔÔ›· ÙÔ ˘Ô˘ÚÁÂ›Ô ÂÏ›˙ÂÈ ÛÙËÓ ÙfiÓˆÛË ÙˆÓ ÌÈÎÚÔÌÂÛ·›ˆÓ ÂȯÂÈÚ‹ÛˆÓ. ™˘ÁÎÂÎÚÈ̤ӷ, Ô ÛÙfi¯Ô˜ Ù˘ °ÂÓÈ΋˜ °Ú·ÌÌ·Ù›·˜ ∂ÌÔÚ›Ô˘, Ë ÔÔ›· ÚÔÒıËÛ ÙË Ú‡ıÌÈÛË, Â›Ó·È ÙfiÛÔ Ë ÛÙ‹ÚÈÍË Î·È ÂÓı¿ÚÚ˘ÓÛË ÙˆÓ ÌÈÎÚÒÓ ÔÈÎÔÁÂÓÂÈ·ÎÒÓ ÂȯÂÈÚ‹ÛˆÓ, fiÛÔ Î·È Ù˘ Ó·ÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. Δ·˘Ùfi¯ÚÔÓ·, ‰›ÓÂÙ·È ¤ÌÊ·ÛË Î·È ÛÙËÓ ÂÓ›Û¯˘ÛË ÙˆÓ Û˘ÓÂÚÁ·ÛÈÒÓ ÌÂٷ͇ ÙˆÓ ÌÈÎÚÒÓ ÂȯÂÈÚ‹ÛˆÓ, Ô˘ ÌÔÚ› Ó· ‚ÔËı‹ÛÔ˘Ó ·ÚÎÂÙ¤˜ ·fi ·˘Ù¤˜ Ó· ·ÔʇÁÔ˘Ó ÙÔ «ÏԢΤÙÔ».
ΔÔ ‚·ÛÈÎfi ÏÂÔÓ¤ÎÙËÌ· Ô˘ ÚÔÛʤÚÂÈ Ë Ó¤· Ú‡ıÌÈÛË ÛÙÔ˘˜ ÊÈÏfi‰ÔÍÔ˘˜ ÂȯÂÈÚË̷ٛ˜, Â›Ó·È Ë ‰˘Ó·ÙfiÙËÙ· Ó· Û˘Ó‰˘¿˙Ô˘Ó ÛÙÔ ÌÂÙÔ¯ÈÎfi ÙÔ˘˜ ÎÂÊ¿Ï·ÈÔ ÂÎÙfi˜ ·fi Ú·ÁÌ·ÙÈο ÎÂÊ¿Ï·È· Î·È ¿ÏÏÔ˘ ›‰Ô˘˜ ÂÙ·ÈÚÈΤ˜ ÂÈÛÊÔÚ¤˜, οÙÈ Ô˘ ̤¯ÚÈ Û‹ÌÂÚ· ‰ÂÓ ÚÔ‚ÏÂfiÙ·Ó ÁÈ· ÙË Û‡ÛÙ·ÛË ÌÈ·˜ ÂÙ·ÈÚ›·˜. ªÂ ¿ÏÏ· ÏfiÁÈ·, ÛÙÔ ÌÂÙÔ¯ÈÎfi ÎÂÊ¿Ï·ÈÔ Ì›·˜ π∫∂ ı· Û˘Ó˘ÔÏÔÁ›˙ÔÓÙ·È ÔÈ ÂÈÛÊÔÚ¤˜ Û ÂÚÁ·Û›·, ÔÈ ·Ù¤ÓÙ˜ ¢ÚÂÛÈÙ¯ӛ·˜, ·ÎfiÌË Î·È ÔÈ ÂÈÛÊÔÚ¤˜ Û ·Ó¿ÏË„Ë Â˘ı‡Ó˘ ¤Ó·ÓÙÈ ˘Ô¯ÚÂÒÛÂˆÓ Ù˘ ÂÙ·ÈÚ›·˜, ÂÈÙÚ¤ÔÓÙ·˜ ÙÔ ‡„Ô˜ ÙÔ˘ Ú·ÁÌ·ÙÈÎÔ‡ ÎÂÊ·Ï·›Ô˘ Ó· ·Ú·Ì¤ÓÂÈ ÂÍ·ÈÚÂÙÈο ¯·ÌËÏfi. ∏ ηÈÓÔÙÔÌ›·, ‰ËÏ·‰‹, Ô˘ ÂÈÛ¿ÁÂÈ ·˘Ù‹ Ë Ó¤· ÌÔÚÊ‹ ÂÙ·ÈÚ›·˜, Â›Ó·È Ë ·ÔÛ‡Ó‰ÂÛË Ù˘ ÂÙ·ÈÚÈ΋˜ Û˘ÌÌÂÙÔ¯‹˜ Î·È ÙˆÓ ÌÂÚȉ›ˆÓ ·fi ÙÔ ÎÂÊ¿Ï·ÈÔ, Ú‡ıÌÈÛË Ô˘ ‰È·ÊÔÚÔÔÈ› Ô˘ÛÈ·ÛÙÈο ÙȘ π∫∂ ·fi ÙȘ ·Ú·‰ÔÛȷΤ˜ ÌÔÚʤ˜ ÂȯÂÈÚ‹ÛˆÓ, fiˆ˜ Ë ∂¶∂ (∂Ù·ÈÚ›· ¶ÂÚÈÔÚÈṲ̂Ó˘ ∂˘ı‡-
Ó˘) Î·È Ë ∞∂ (∞ÓÒÓ˘ÌË ∂Ù·ÈÚ›·) Î·È ‰›ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Û ·ÓıÚÒÔ˘˜ Ì ÂȯÂÈÚËÌ·ÙÈΤ˜ ‚Ϥ„ÂȘ Î·È È‰¤Â˜ Ó· ‚ÁÔ˘Ó ÛÙËÓ ·ÁÔÚ¿, ·ÎfiÌË ÎÈ ·Ó ÛÙÂÚÔ‡ÓÙ·È ÌÂÁ¿ÏˆÓ ·Ú¯ÈÎÒÓ ÎÂÊ·Ï·›ˆÓ. ¶ÈÔ Û˘ÁÎÂÎÚÈ̤ӷ, Ù· ÂÙ·ÈÚÈο ÌÂÚ›‰È· ÙˆÓ π∫∂ ˘ÔÏÔÁ›˙ÔÓÙ·È ‚¿ÛÂÈ ÙˆÓ ˘ËÚÂÛÈÒÓ Ô˘ ÚÔÛʤÚÂÈ Ô Î¿ı ÂÙ·›ÚÔ˜.
√È Ó¤ÔÈ ÂȯÂÈÚË̷ٛ˜ Ú¤ÂÈ Ó· ¤¯Ô˘Ó ηϋ ÁÓÒÛË Ù˘ ·ÁÔÚ¿˜ ÛÙËÓ ÔÔ›· ı¤ÏÔ˘Ó Ó· ‰Ú·ÛÙËÚÈÔÔÈËıÔ‡Ó Î·È Ó· ÂÈϤÍÔ˘Ó Ì ÚÔÛÔ¯‹ ÙË ÓÔÌÈ΋ ÌÔÚÊ‹ Ô˘ ı· ¤¯ÂÈ Ë ÂÙ·ÈÚ›· ÙÔ˘˜
∂ÙÛÈ ÏÔÈfiÓ, ·Ó Û ̛· ∂¶∂ ‹ ∞∂ Ô Î‡ÚÈÔ˜ ̤ÙÔ¯Ô˜ Â›Ó·È ÂΛÓÔ˜ Ô˘ ‚¿˙ÂÈ Ù· ÂÚÈÛÛfiÙÂÚ· ¯Ú‹Ì·Ù·, Ì ÙÔ ÂÏ¿¯ÈÛÙÔ ·Ú¯ÈÎfi ÎÂÊ¿Ï·ÈÔ Ô˘ ··ÈÙÂ›Ù·È ÁÈ· Ó· Û˘ÛÙ·ı› Ë ÂÙ·ÈÚ›· Ó· ·Ó¤Ú¯ÂÙ·È ÛÙ· 4.500 Î·È 60.000 ¢ÚÒ ·ÓÙÈÛÙÔ›¯ˆ˜, Û ̛· π∫∂ ı· ÌÔÚ› Ó· Â›Ó·È ÂΛÓÔ˜ Ô˘ ÂÚÁ¿˙ÂÙ·È ÂÚÈÛÛfiÙÂÚÔ, ÂΛÓÔ˜ Ô˘ ·Ó·Ï·Ì‚¿ÓÂÈ ÙȘ ÂÚÈÛÛfiÙÂÚ˜ ¢ı‡Ó˜ ‹ ÂΛÓÔ˜ Ô˘ ÂÓÈÛ¯‡ÂÈ ÙËÓ ÈÛÙÔÏËÙÈ΋ ÈηÓfiÙËÙ· Ù˘ ÂÙ·ÈÚ›·˜. ∏ ı¤ÛÈÛË ÙˆÓ π∫∂ ÏÔÈfiÓ Ï‡ÓÂÈ ÙÔ Úfi‚ÏËÌ· Ú¢ÛÙfiÙËÙ·˜, ÙÔ ÔÔ›Ô ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ¿Ú· ÔÏϤ˜ ÌÈÎÚÔÌÂÛ·›Â˜ ÂȯÂÈÚ‹ÛÂȘ. ¢ÂÓ ·ÚΛ ˆÛÙfiÛÔ ÁÈ· Ó· ·Ú¯›ÛÂÈ Ó· ÏÂÈÙÔ˘ÚÁ› Ì›· Âȯ›ÚËÛË.
μ∞™π∫∞ μ∏ª∞Δ∞ √È Ó¤ÔÈ ÂȯÂÈÚË̷ٛ˜ Ú¤ÂÈ Ó· ¤¯Ô˘Ó ηϋ ÁÓÒÛË Ù˘ ·ÁÔÚ¿˜ ÛÙËÓ ÔÔ›· ı¤ÏÔ˘Ó Ó· ‰Ú·ÛÙËÚÈÔÔÈËıÔ‡Ó Î·È Ó· ÂÈϤÍÔ˘Ó Ì ÚÔÛÔ¯‹ ÙË ÓÔÌÈ΋ ÌÔÚÊ‹ Ô˘ ı· ¤¯ÂÈ Ë ÂÙ·ÈÚ›· ÙÔ˘˜. ™˘ÓÂÒ˜, Ú¤ÂÈ Ó· Â›Ó·È ÚÔÂÙÔÈÌ·Ṳ̂ÓÔÈ
¢π∞¢π∫∞™π∂™ √ÛÔÓ ·ÊÔÚ¿ ÙȘ π∫∂, Ë Û‡ÛÙ·Û‹ ÙÔ˘˜ ı· ÌÔÚ› Ó· Á›ÓÂÙ·È Ì¤Ûˆ Ù˘ ·ÏÔÔÈË̤Ó˘ ‰È·‰Èηۛ·˜ ÙˆÓ ˘ËÚÂÛÈÒÓ Ì›·˜ ÛÙ¿Û˘ (one stop shop) Î·È Ë ¿‰ÂÈ· ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘˜ ı· ηٷ¯ˆÚÂ›Ù·È ÛÙÔ °ÂÓÈÎfi ∂ÌÔÚÈÎfi ªËÙÚÒÔ (°∂ª∏). ∂›Û˘, ı· Â›Ó·È ··ÏÏ·Á̤Ó˜ ·fi Û˘Ì‚ÔÏ·ÈÔÁÚ·ÊÈο ÎfiÛÙË Î·Ù¿ ÙË Û‡ÛÙ·ÛË ÙÔ˘˜, Ì ÙËÓ ÂÍ·›ÚÂÛË ÙˆÓ ÂÚÈÙÒÛÂˆÓ fiÔ˘ ˘¿Ú¯Ô˘Ó ÂÈÛÊÔÚ¤˜ Û ·Î›ÓËÙ·, ÂÓÒ ı· ÌÔÚÔ‡Ó Ó· ¤¯Ô˘Ó ·ÎfiÌË Î·È ¤Ó·Ó ÂÙ·›ÚÔ fiÙ·Ó ÚfiÎÂÈÙ·È ÁÈ· ÌÔÓÔÚfiۈ˜ ÂÙ·ÈÚ›˜. √ÛÔÓ ·Ê ÔÚ¿ ÙȘ ˘fiÏÔȘ ÁÚ·ÊÂÈÔÎÚ·ÙÈΤ˜ ‰È·‰Èηۛ˜, ·Í›˙ÂÈ Ó· ÛËÌÂȈı› fiÙÈ ÙÔ Î·Ù·ÛÙ·ÙÈÎfi ÙˆÓ π∫∂ Î·È ÔÈ ÙÚÔÔÔÈ‹ÛÂȘ ÙÔ˘ ı· ÌÔÚÔ‡Ó Ó· Û˘ÓÙ¿ÛÛÔÓÙ·È ÂÎÙfi˜ ·fi ÙËÓ ÂÏÏËÓÈ΋ Î·È ÛÙËÓ ·ÁÁÏÈ΋ ÁÏÒÛÛ·, ÒÛÙ ÔÈ ÓÂÔÛ˘ÛÙ·ı›Û˜ ÂȯÂÈÚ‹ÛÂȘ Ó· ÌÔÚÔ‡Ó Ó· ÏÂÈÙÔ˘ÚÁÔ‡Ó Î·È ÛÙÔ Â͈ÙÂÚÈÎfi. ∂›Û˘, ÔÈ ÂȯÂÈÚË̷ٛ˜ Ô˘ ÂÈϤÁÔ˘Ó ·˘Ùfi ÙÔÓ Ù‡Ô ÂÙ·ÈÚ›·˜ Ú¤ÂÈ Ó· ÁÓˆÚ›˙Ô˘Ó fiÙÈ Û ÂÚ›ÙˆÛË Ô˘ ‰ÂÓ ÔÚ›˙ÂÙ·È ÚËÙ¿ ÛÙÔ Î·Ù·ÛÙ·ÙÈÎfi Ë ¯ÚÔÓÈ΋ ‰È¿ÚÎÂÈ· Ù˘ ÂÙ·ÈÚ›·˜, ÙfiÙ ı· ¯ÚÂÈ¿˙ÂÙ·È ·Ó·Ó¤ˆÛË Ù˘ ¿‰ÂÈ·˜ ÏÂÈÙÔ˘ÚÁ›·˜ Ù˘ οı 12 ¯ÚfiÓÈ·. ∞ÓÙ›ıÂÙ·, ÛÙȘ ∂¶∂ Ô ¯ÚfiÓÔ˜ ‰È¿ÚÎÂÈ·˜ Ù˘ ÂÙ·ÈÚ›·˜ Ú¤ÂÈ Ó· ÔÚ›˙ÂÙ·È ÚËÙ¿ ÛÙÔ Î·Ù·ÛÙ·ÙÈÎfi ‚¿ÛÂÈ Ù˘ ˘ÊÈÛÙ¿ÌÂÓ˘ ÓÔÌÔıÂÛ›·˜, ÂÓÒ ÛÙËÓ ÂÚ›ÙˆÛË ÙˆÓ ∞∂ ‰ÂÓ ÌÔÚ› Ó· Â›Ó·È ÌÈÎÚfiÙÂÚË ÙˆÓ 30 ÂÙÒÓ. ∞˘Ùfi ˆÛÙfiÛÔ Ô˘ Ú¤ÂÈ Ó· ·Ó·Ê¤ÚÂÙ·È ÚËÙ¿ ÛÙÔ Î·Ù·ÛÙ·ÙÈÎfi Ì›·˜ π∫∂ Â›Ó·È ÔÈ ÂÁÁ˘ËÙÈΤ˜ ÂÈÛÊÔÚ¤˜ ÙˆÓ ÂÙ·›ÚˆÓ Ù˘, ÔÈ Ôԛ˜ Ì¿ÏÈÛÙ· Ú¤ÂÈ Ó· Â›Ó·È Ì¤¯ÚÈ ÂÓfi˜ ÔÚÈṲ̂ÓÔ˘ ÔÛÔ‡.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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www.kerdos.gr
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ÃÚËÌ·ÙÔ‰ÔÙÈο ÚÔÁÚ¿ÌÌ·Ù·
™ÙËÓ ÂÚ›ÙˆÛË Ô˘ Ì›· Âȯ›ÚËÛË ÛÙËı› Ì ÌÈÎÚfi ÎÂÊ¿Ï·ÈÔ, ‰ÂÓ ÛËÌ·›ÓÂÈ fiÙÈ ‰ÂÓ ı· ¯ÚÂÈ·ÛÙ› ÂÈÛÚÔ‹ Ó¤ˆÓ ÎÂÊ·Ï·›ˆÓ. ∏ ÏÂÈÔÓfiÙËÙ· ÙˆÓ Ó¤ˆÓ ÂÙ·ÈÚÂÈÒÓ, ÂÍ¿ÏÏÔ˘, Â›Ó·È ·˘ÙÔ¯ÚËÌ·ÙÔ‰ÔÙÔ‡ÌÂÓ˜, ‰ËÏ·‰‹ Ë ·‡ÍËÛË ÙÔ˘ ÌÂÙÔ¯ÈÎÔ‡ ÙÔ˘˜ ÎÂÊ·Ï·›Ô˘ Á›ÓÂÙ·È Â›Ù Ì ¿ÓÙÏËÛË fiÚˆÓ Ô˘ ÚÔ¤Ú¯ÔÓÙ·È ·fi ÙȘ ·ÔÙ·ÌȇÛÂȘ ÙˆÓ È‰Ú˘ÙÒÓ ÙÔ˘˜, ›Ù Ì ‰·ÓÂÈÛÌfi, ‹ ¤ÛÙˆ ̤ۈ ȉȈÙÈÎÒÓ ÂÂÓ‰‡ÛˆÓ. ∂ÙÛÈ ÏÔÈfiÓ, ÔÈ Ó¤ÔÈ ÂȯÂÈÚË̷ٛ˜ Ú¤ÂÈ Ó· Â›Ó·È ÂÓ‹ÌÂÚÔÈ ÁÈ· Ù· ¯ÚËÌ·ÙÔ‰ÔÙÈο ÚÔÁÚ¿ÌÌ·Ù· ›Ù ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ÎÚ¿ÙÔ˘˜, ›Ù Ù˘ ∂∂, Ù· ÔÔ›· ÌÔÚÔ‡Ó Ó· ·Ô‰ÂȯıÔ‡Ó ¯Ú‹ÛÈÌ· ÂÚÁ·Ï›· ÁÈ· ÙË Û‡ÛÙ·ÛË, ÂÈ‚›ˆÛË Î·È ÙËÓ Â¤ÎÙ·ÛË Ù˘ ÂÙ·ÈÚ›·˜ ÙÔ˘˜. √ √∞∂¢, ÁÈ· ·Ú¿‰ÂÈÁÌ·, ÚÔÛʤÚÂÈ ‰È¿ÊÔÚ˜ ÂȉÔÙ‹ÛÂȘ, ̤ۈ ÔÚÈÛÌ¤ÓˆÓ Ôχ ¯Ú‹ÛÈÌˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ ÂÓ›Û¯˘Û˘ Ó¤ˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ, ÚÒËÓ ·Ó¤ÚÁˆÓ, ‹ ÂȯÂÈÚ‹ÛÂˆÓ Ô˘ ‰˘ÛÎÔχÔÓÙ·È Ó· ‰È·ÙËÚ‹ÛÔ˘Ó ÙÔ ÚÔÛˆÈÎfi ÙÔ˘˜ ÏfiÁˆ ˘„ËÏÔ‡ ÎfiÛÙÔ˘˜, ·ÏÏ¿ ‰ÂÓ ÂÈı˘ÌÔ‡Ó Ó· ÚÔ‚Ô‡Ó Û ·ÔχÛÂȘ. ¶·Ú¿ÏÏËÏ·, ÙÔ ˘Ô˘ÚÁÂ›Ô ∞Ó¿Ù˘Í˘ ηٷÚÙ›˙ÂÈ ‰È¿ÊÔÚ· ÚÔÁÚ¿ÌÌ·Ù· ÂÓ›Û¯˘Û˘ Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜, ·ÍÈÔÔÈÒÓÙ·˜ Ù· ÎÔÓ‰‡ÏÈ· ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ∂™¶∞. √È ÂȯÂÈÚË̷ٛ˜ Ô˘ ¤¯Ô˘Ó ·Ó¿ÁÎË ¯ÚËÌ·ÙÔ‰fiÙËÛ˘ Ú¤ÂÈ Ó· ÂÓËÌÂÚÒÓÔÓÙ·È ‰È·ÚÎÒ˜ ÁÈ· ÙËÓ ÚÔ΋ڢÍË ÙˆÓ Û¯ÂÙÈÎÒÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ Ô˘ ÌÔÚÔ‡Ó Ó· ˆÊÂÏ‹ÛÔ˘Ó ÙȘ ÂÙ·ÈÚ›˜ ÙÔ˘˜. √È ÎÈÓ‹ÛÂȘ ÙÔ˘ Ó¤Ô˘ ÂȯÂÈÚËÌ·Ù›· Ú¤ÂÈ Ó· Â›Ó·È ÚÔÛÂÎÙÈο ۯ‰ȷṲ̂Ó˜, ÒÛÙÂ Ë Âȯ›ÚËÛË Ô˘ ı· ÍÂÎÈÓ‹ÛÂÈ Ó· ·ÓÙ¤ÍÂÈ ÛÙÔÓ ¯ÚfiÓÔ Î·È Ó· ÙÔ˘ ·ÔʤÚÂÈ Î¤Ú‰Ë. ∂Í¿ÏÏÔ˘, fiˆ˜ ηٷÁÚ¿ÊÂÈ Î·È Ë ¤Ú¢ӷ ÙÔ˘ π√μ∂, ÙÔ ÔÛÔÛÙfi ÙˆÓ Ó¤ˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ Ô˘ ÛÙÚ¤ÊÔÓÙ·È ÛÙËÓ ·˘ÙÔ··Û¯fiÏËÛË ·fi ·Ó¿ÁÎË ·˘Í¿ÓÂÙ·È ‰È·ÚÎÒ˜ (27,4% ÙÔ 2011 ·fi 26% ÙÔ 2009), ÂÓÒ ¤Ó· ÂÈϤÔÓ Î›ÓËÙÚÔ ÁÈ· ÙËÓ ¤Ó·ÚÍË ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜ Â›Ó·È Î·È Ë ·ÓÂÍ·ÚÙËÛ›· Ô˘ ÚÔÛʤÚÂÈ.
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
www.kerdos.gr
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∏ Àº∂™π∞∫∏ ¶∂ƒπ√¢√™ ¶ƒ√™º∂ƒ∂π ∂À∫∞πƒπ∂™ °π∞ √™√À™ ∂π¡∞π ∫∞§∞ ¶ƒ√∂Δ√πª∞™ª∂¡√π ¡∞ Δπ™ ∂∫ª∂Δ∞§§∂ÀΔ√À¡
¶ÈÔ ·Ó·Áη›Ô ·fi ÔÙ¤ ÙÔ business plan ® Δ√À | μ∞™π§∏ ¢∞¡∂§§∏
¤¯ÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· Â›Ó·È ÌÂÁ·Ï‡ÙÂÚË, ÈÔ ÔÈÔÙÈ΋ ‹ Ù·¯‡ÙÂÚË ·fi ÙÔ˘˜ ·ÓÙ·ÁˆÓÈÛÙ¤˜ Ù˘, ÙfiÙ ÙÔ ÌfiÓÔ fiÏÔ Ô˘ Ù˘ ·Ô̤ÓÂÈ Â›Ó·È Ë ÚˆÙÔÙ˘›·. ∏ ·ÍÈÔÔ›ËÛË ÌÈ·˜ ηϋ˜ ȉ¤·˜ ÏÔÈfiÓ Á›ÓÂÙ·È Ì¤Ûˆ Ù˘ ÚÔÙ˘ÔÔ›ËÛ˘, Ù˘ ηϋ˜ ¤Ú¢ӷ˜ ·ÁÔÚ¿˜ Î·È ÙÔÓ Â ÈÙ˘¯Ë̤ÓÔ ÚÔÛ‰ÈÔÚÈÛÌfi ÔÌ¿‰ˆÓ ÂÛÙ›·Û˘.
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Û˘ÓÙÚÈÙÈ΋ ÏÂÈÔÓfiÙËÙ· ÙˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ Ô˘ ·Ô¯ˆÚÔ‡Ó ·fi ÙÔÓ ÂȯÂÈÚËÌ·ÙÈÎfi ÛÙ›‚Ô, Ì ÙÔ ÔÛÔÛÙfi ÙÔ˘˜ Ó· ·ÁÁ›˙ÂÈ ÙÔ 70%, ‰ËÏÒÓÔ˘Ó ˆ˜ ·ÚÈ· ·ÈÙ›· ·ÔÙÂÏ› Ë ¤ÏÏÂÈ„Ë ÎÂÚ‰ÔÊÔÚ›·˜. ∞˘Ùfi Â›Ó·È ¤Ó· ·fi Ù· ‚·ÛÈο Û˘ÌÂÚ¿ÛÌ·Ù· Ù˘ ÂÙ‹ÛÈ·˜ ¤Ú¢ӷ˜ ÙÔ˘ π√μ∂ ÁÈ· ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ∂›Û˘, Û‡Ìʈӷ Ì ÙËÓ ›‰È· ¤Ú¢ӷ, ÙÔ ÔÛÔÛÙfi ÙÔ˘ ÂÓÂÚÁÔ‡ ÏËı˘ÛÌÔ‡ Ù˘ ¯ÒÚ·˜ (ËÏÈΛ·˜ 18-64 ÂÙÒÓ) Ô˘ ÛΤÊÙÂÙ·È Ó· ÍÂÎÈÓ‹ÛÂÈ ÂȯÂÈÚËÌ·ÙÈ΋ ‰Ú¿ÛË ÙÔ˘˜ ÂfiÌÂÓÔ˘˜ 36 Ì‹Ó˜ ÌÂÈÒÓÂÙ·È ÛËÌ·ÓÙÈο, ·fi 17,2% ÙÔ 2010 Û 14,4% ÙÔ 2011. ¡· ÛËÌÂȈı› fiÙÈ Ë Û˘ÁÎÂÎÚÈ̤ÓË Â›‰ÔÛË Â›Ó·È Ë ‰Â‡ÙÂÚË ¯·ÌËÏfiÙÂÚË ·fi ÙÔ 2006. ∂›Ó·È ۷ʤ˜ fiÙÈ Ë ¤Ó·ÚÍË ÌÈ·˜ Ó¤·˜ ÂÙ·ÈÚ›·˜ ÂÓ Ì¤Ûˆ ÎÚ›Û˘ ÂÓ¤¯ÂÈ ÌÂÁ¿ÏÔ ÂȯÂÈÚËÌ·ÙÈÎfi Ú›ÛÎÔ, Ì ÙËÓ ÔÏÈÙÈ΋ Î·È ÔÈÎÔÓÔÌÈ΋ ·‚‚·ÈfiÙËÙ· Ó· ÚÔηÏ› ·Ó·ÛÊ¿ÏÂÈ· ÛÙÔ˘˜ ›‰ÔÍÔ˘˜ ÂȯÂÈÚË̷ٛ˜ Î·È Ó· ÂÌÔ‰›˙ÂÈ ÙËÓ ·Ó¿Ù˘ÍË Ù˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜. Δ· Î¤Ú‰Ë Ô˘ ı· ·¤ÊÂÚ ÌÈ· Ó¤· Âȯ›ÚËÛË ÛÙÔÓ È‰Ú˘Ù‹ Ù˘ Û ¿ÏϘ ÂÔ¯¤˜ ÌÔÈ¿˙ÂÈ Ï¤ÔÓ ·Ó¤ÊÈÎÙÔ˜ ÛÙfi¯Ô˜. ¶·Ú’ fiÏ· ·˘Ù¿, ·ÎfiÌË Î·È Ë ˘ÊÂÛȷ΋ ÂÚ›Ô‰Ô˜ ‰È·ı¤ÙÂÈ ÂÂÓ‰˘ÙÈΤ˜ ¢ηÈڛ˜ ÁÈ· fiÛÔ˘˜ Â›Ó·È Î·Ï¿ ÚÔÂÙÔÈÌ·Ṳ̂ÓÔÈ Ó· ÙȘ ÂÎÌÂÙ·ÏÏ¢ÙÔ‡Ó. ∏ ηٿÚÙÈÛË ÂÓfi˜ ÛˆÛÙÔ‡ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ Ï¿ÓÔ˘, ÏÔÈfiÓ, Á›ÓÂÙ·È ÂÚÈÛÛfiÙÂÚÔ ·Ó·Áη›· ·fi ÔÙ¤. ΔÔ business plan ÌÈ·˜ Âȯ›ÚËÛ˘ ·ÔÙÂÏ› ÙÔÓ ıÂ̤ÏÈÔ Ï›ıÔ Ù˘ ÂÈÙ˘¯›·˜ Ù˘. ∫·Ù’ ·Ú¯‹Ó, ÏÂÈÙÔ˘ÚÁ› ˆ˜ «˘Í›‰·» ÁÈ· ÙËÓ Î·Ù‡ı˘ÓÛË Ô˘ Ú¤ÂÈ Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ Ô ÂȯÂÈÚËÌ·Ù›·˜, ÂȉÈο ÛÙËÓ ·Ú¯‹. √È ÌÂÁ·Ï‡ÙÂÚ˜ ·Á›‰Â˜ ‚Ú›ÛÎÔÓÙ·È ÛÙ· ÚÒÙ· ÛÙ¿‰È·, ΢ڛˆ˜ ÏfiÁˆ ¤ÏÏÂȄ˘ ÂÌÂÈÚ›·˜ Î·È ·Ú·ÛÙ¿ÛÂˆÓ ÙÔ˘ Ó¤Ô˘ ÂȯÂÈÚËÌ·Ù›·. ∂›Û˘, Â›Ó·È ÛËÌ·ÓÙÈÎfi ÂÚÁ·ÏÂ›Ô ÁÈ· ÙËÓ ÂÈÎfiÓ· Ù˘ ˘fi Û‡ÛÙ·ÛË Âȯ›ÚËÛ˘ ÚÔ˜ ÙÔ˘˜ ˘Ô„‹ÊÈÔ˘˜ ¯ÚËÌ·ÙÔ‰fiÙ˜ Ù˘. ™Â Ì›· ÂÚ›Ô‰Ô Ô˘ ÔÈ ÙÚ¿Â˙˜ ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ÚÔ‚Ï‹Ì·Ù· Ú¢ÛÙfiÙËÙ·˜, ÔÈ ˘Ô„‹ÊÈÔÈ ÂȯÂÈÚË̷ٛ˜ ÔÊ›ÏÔ˘Ó Ó· ›ÛÔ˘Ó ÁÈ· ÙËÓ ·ÍÈÔ ÈÛÙ›· Ù˘ ÚfiÙ·Û‹˜ ÙÔ˘˜ ̤ۈ Ù˘ ˘Ô‚ÔÏ‹˜ ÂÓfi˜ ÚÔÛÂÎÙÈο ηٷÚÙÈṲ̂ÓÔ˘ business plan. Δ¤ÏÔ˜, ‚ÔËı¿ ÛÙËÓ Î·Ù·ÓfiËÛË Î·È ·Ó¿-
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Ï˘ÛË ÙˆÓ È‰È·ÈÙÂÚÔÙ‹ÙˆÓ Ù˘ Âȯ›ÚËÛ˘ Î·È ÚÔÛٷهÂÈ ÙÔÓ ÂȯÂÈÚËÌ·Ù›· ·fi ÙÔ Ú›ÛÎÔ Î·È ÙȘ ÎÈÓ‹ÛÂȘ «ÛÙ· Ù˘ÊÏ¿». ¶ÔÈ· Â›Ó·È fï˜ Ù· ‚·ÛÈο Û˘ÛÙ·ÙÈο ÂÓfi˜ ηÏÔ‡ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ Ï¿ÓÔ˘;
∏ π¢∂∞ ∂π¡∞π Δ√ ∏ªπ™À Δ√À ¶∞¡Δ√™ ¶ÚÒÙ· ·’ fiÏ·, ¯ÚÂÈ¿˙ÂÙ·È Ì›· ηϋ ȉ¤·. ∏ Û‡ÏÏË„Ë Î·È ·ÍÈÔÏfiÁËÛË ÌÈ·˜ ¤Í˘Ó˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ȉ¤·˜ ‰ÂÓ Â›Ó·È Â‡ÎÔÏË ˘fiıÂÛË, ·Ú’ fiÏ· ·˘Ù¿ ‚Ú›ÛÎÂÙ·È ÛÙÔÓ ˘Ú‹Ó· οı ÂȯÂÈÚËÌ·ÙÈ΋˜ ΛÓËÛ˘. ∏ ηϋ ȉ¤· ÌÔÈ¿˙ÂÈ ·Ï‹, ÛÙËÓ Ú·ÁÌ·ÙÈÎfiÙËÙ· ˆÛÙfiÛÔ Â›Ó·È ÚÔ˚fiÓ ÌÈ·˜ ›ÔÓ˘ Î·È Û˘ÛÙËÌ·ÙÈ΋˜ ‰ÈÂÚÁ·Û›·˜ Ô˘ ÂÚÈÏ·Ì‚¿ÓÂÈ ¤Ú¢ӷ ·ÁÔÚ¿˜, ÁÓÒÛË ÙÔ˘ ÈÛÔ˙˘Á›Ô˘ ˙‹ÙËÛ˘
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™Â Ì›· ÂÔ¯‹ Ô˘ ÔÈ ÙÚ¿Â˙˜ ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ÚÔ‚Ï‹Ì·Ù· Ú¢ÛÙfiÙËÙ·˜, ÔÈ ˘Ô„‹ÊÈÔÈ ÂȯÂÈÚË̷ٛ˜ ÔÊ›ÏÔ˘Ó Ó· ›ÛÔ˘Ó ÁÈ· ÙËÓ ·ÍÈÔÈÛÙ›· Ù˘ ÚfiÙ·Û‹˜ ÙÔ˘˜ ̤ۈ Ù˘ ˘Ô‚ÔÏ‹˜ ÂÓfi˜ ÚÔÛÂÎÙÈο ηٷÚÙÈṲ̂ÓÔ˘ business plan
Î·È ÚÔÛÊÔÚ¿˜, Û·Ê‹ ÚÔÛ‰ÈÔÚÈÛÌfi ÙˆÓ ·Ú¯fiÌÂÓˆÓ ÚÔ˚fiÓÙˆÓ ‹ ÙˆÓ ˘ËÚÂÛÈÒÓ, ÚÔÛÂÎ Ù È Î fi η ı Ô Ú È Û Ì fi ÙÔ ˘ t a r g e t group, ˘ÔÏÔÁÈÛÌfi ÙÔ˘ ÎfiÛÙÔ˘˜ ˘ÏÔÔ›ËÛ˘ Ù˘ ȉ¤·˜ ‹ ·ÎfiÌË Î·È ÙÔ Î·Ù¿ fiÛÔÓ Â›Ó·È Ú·ÏÈÛÙÈÎfi Ó· ˘ÏÔÔÈËı›. ™˘Ó‹ıˆ˜, Ë ¤Í˘ÓË ÂȯÂÈÚËÌ·ÙÈ΋ ÚfiÙ·ÛË ¤Ú¯ÂÙ·È Ó· ‰ÒÛÂÈ Ï‡ÛË Û ¤Ó· Úfi‚ÏËÌ· Ô˘ ·Í›˙ÂÈ Ó· ··ÓÙËı›, ÈηÓÔÔÈ› ‰ËÏ·‰‹ ÌÈ· ‚·ÛÈ΋ ·Ó¿ÁÎË ÙÔ˘ ηٷӷψÙÈÎÔ‡ ÎÔÈÓÔ‡. ªÔÚ› Ó· Â›Ó·È ¤ÌÓ¢ÛË Ù˘ ÛÙÈÁÌ‹˜ ‹ Û˘Ó¤ÂÈ· οÔÈ·˜ ·ÚÓËÙÈ΋˜ ÂÌÂÈÚ›·˜ ÙÔ˘ ÂÌÓ¢ÛÙ‹ Ù˘. ∏ ÂȉÔÔÈfi˜ ‰È·ÊÔÚ¿ fï˜ ·Ó¿ÌÂÛ· Û ÌÈ· ηϋ Î·È ÌÈ· ÂÈÙ˘¯Ë̤ÓË È‰¤·, Â›Ó·È Ë ÚˆÙÔÙ˘›· Ù˘ Î·È Ë Ú·ÎÙÈ΋ ÂÊ·ÚÌÔÁ‹ Ô˘ ÌÔÚ› Ó· ¤¯ÂÈ. ∞Ó Ë ˘fi Û‡ÛÙ·ÛË Âȯ›ÚËÛË ‰ÂÓ
Young Businessman: μÚ·‚‡ÔÓÙ·˜ Ó¤Ô˘˜ Ô˘ ¤¯Ô˘Ó ÊÚ¤ÛΘ ȉ¤Â˜
¡¤ÔÈ Ì ÊÚ¤ÛΘ ȉ¤Â˜ Î·È ÈηÓfiÙËÙ· Ó· ۯ‰ȿ˙Ô˘Ó ÂÏ΢ÛÙÈο ÂȯÂÈÚËÌ·ÙÈο Ï¿Ó· ‚Ú·‚‡ÙËÎ·Ó ÛÙÔ Ï·›ÛÈÔ ÙÔ˘ ÚÒÙÔ˘ ‰È·ÁˆÓÈÛÌÔ‡ ¡Â·ÓÈ΋˜ ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ «Young Businessman 2011», Ô˘ ˘ÏÔÔÈ‹ıËΠ·fi ÙËÓ Koufalis Media Corp. ˘fi ÙËÓ ·ÈÁ›‰· ÙÔ˘ ∂ÏÏËÓÔÁÂÚÌ·ÓÈÎÔ‡, ÙÔ˘ ∂ÏÏËÓÔ‚ÚÂÙ·ÓÈÎÔ‡ Î·È ÙÔ˘ ∂ÏÏËÓÔÛԢˉÈÎÔ‡ ∂ÈÌÂÏËÙËÚ›Ô˘ Î·È ÙË ¯ÔÚËÁ›· 14 ÂÒÓ˘ÌˆÓ ÂÙ·ÈÚÂÈÒÓ. ™ÙÔÓ ‰È·ÁˆÓÈÛÌfi ÁÈ· ÙÔÓ Û¯Â‰È·ÛÌfi ÙÔ˘ ηχÙÂÚÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ Ï¿ÓÔ˘ ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· ÌÈ·˜ Ó¤·˜ Âȯ›ÚËÛ˘ Û˘ÌÌÂÙ›¯·Ó ÌÂÙ·Ù˘¯È·ÎÔ› ÊÔÈÙËÙ¤˜ ÙÔ˘ √ÈÎÔÓÔÌÈÎÔ‡ ¶·ÓÂÈÛÙËÌ›Ô˘ ∞ıËÓÒÓ, ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ¶ÂÈÚ·È¿ Î·È ÙÔ˘ ¶·ÓÂÈÛÙËÌ›Ô˘ ª·Î‰ÔÓ›·˜, ÌÂ
ÙÔÓ «¡¤Ô ∂ȯÂÈÚËÌ·Ù›· Ù˘ ÃÚÔÓÈ¿˜» Ó· Ï·Ì‚¿ÓÂÈ ¯ÚËÌ·ÙÈÎfi ¤·ıÏÔ 30.000 ¢ÚÒ, Î·È ÙÔ˘˜ ÂfiÌÂÓÔ˘˜ ‰‡Ô Ó· ÎÂÚ‰›˙Ô˘Ó Â›Û˘ ÛËÌ·ÓÙÈο ¤·ıÏ·, ÚÔÛÊÔÚ¿ ·fi ÙȘ ÂÙ·ÈÚ›˜ ¯ÔÚËÁÔ‡˜. ΔÔ ÚÒÙÔ ‚Ú·‚Â›Ô ·ÔÓÂÌ‹ıËΠÛÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi Ï¿ÓÔ «Createbility» Ô˘ ۯ‰›·Û·Ó ÔÈ Î˘Ú›Â˜ ¡·Ù¿ÛÛ· ∞Ó˘Ê·ÓÙ‹ Î·È ¢¤ÛÔÈÓ· ÃÚ˘Û›‰Ô˘. ¡ÈÎËÙ‹˜ ÙÔ˘ ‰Â‡ÙÂÚÔ˘ ‚Ú·‚›Ԣ ‹Ù·Ó Ô Î. ¡ÈÎfiÏ·Ô˜ ¢ËÌËÙÚ›Ô˘ Ì ÙÔ business plan «Travel Dynamix», ÂÓÒ ÙËÓ ÙÚ›ÙË Ô˘ÏÔ˘. ı¤ÛË Î¤Ú‰ÈÛ ÙÔ «Tap» ÙÔ˘ Î. ∫ÒÛÙ· ¡ÈÎÔÏÂÙfiÔ ¡· ÛËÌÂȈı› fiÙÈ Ë Î·Ù¿ıÂÛË Û˘ÌÌÂÙÔ¯ÒÓ ÁÈ· ÙÔÓ ‰È·ÁˆÓÈÛÌfi «Young Businessman 2012» ¤¯ÂÈ ‹‰Ë ÍÂÎÈÓ‹ÛÂÈ.
ΔÔ ÂȯÂÈÚËÌ·ÙÈÎfi Û¯¤‰ÈÔ Ú¤ÂÈ Ó· ÔÚ›˙ÂÈ Ì ۷ʋÓÂÈ· ÙÔ˘˜ ÛÙfi¯Ô˘˜ Î·È ÙȘ ‰Ú·ÛÙËÚÈfiÙËÙ˜ Ô˘ ı· ·Ó·Ù‡ÍÂÈ Ë ÂÙ·ÈÚ›·, ÂȉÈο ÛÙ· ÚÒÙ· ÛÙ¿‰È· ˘ÏÔÔ›ËÛ˘ Ù˘. ™Â ·˘Ù‹ ÙËÓ ÚÔÛ¿ıÂÈ· ··ÈÙÂ›Ù·È Ê ÔÚÔÙ¯ÓÈ΋ ¤Ú¢ӷ Î·È Ô ˘ÔÏÔÁÈÛÌfi˜ ÙˆÓ ··Ú·›ÙËÙˆÓ ÎÂÊ·Ï·›ˆÓ Ô˘ Ú¤ÂÈ Ó· ÂÂÓ‰˘ıÔ‡Ó, ÒÛÙÂ Ë È‰¤· Ó· Á›ÓÂÈ ‚ÈÒÛÈÌË. ∂›Û˘ Ú¤ÂÈ Ó· ÔÚÈÛÙÔ‡Ó Ù· ÚÔ˚fiÓÙ· Ù˘ Âȯ›ÚËÛ˘, Ì ÁÓÒÌÔÓ· ÙËÓ ÚˆÙÔÙ˘›· Î·È ÙËÓ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ· ÙÔ˘˜ ÛÙËÓ ·ÁÔÚ¿, ÒÛÙ ӷ ۯ‰ȷÛÙ› Î·È Ë ·Ó¿ÏÔÁË ÛÙÚ·ÙËÁÈ΋ ÚÔÒıËÛ‹˜ ÙÔ˘˜. ªÂ ¿ÏÏ· ÏfiÁÈ·, Ô ÂȯÂÈÚËÌ·Ù›·˜ ηÏÂ›Ù·È Ó· ÔÚ›ÛÂÈ ·fi ÙËÓ ·Ú¯‹ ÙÔ ‰È·ÊÔÚÂÙÈÎfi Ô˘ ı¤ÏÂÈ Ó· ÚÔÛʤÚÂÈ Ë ˘fi Û‡ÛÙ·ÛË ÂÙ·ÈÚ›· ÙÔ˘ ÛÙÔ Î·Ù·Ó·ÏˆÙÈÎfi ÎÔÈÓfi. √ ÛÙfi¯Ô˜ ·ÚÎÂÙÒÓ ÂȯÂÈÚ‹ÛÂˆÓ Â›Ó·È ÙÔ ¿ÌÂÛÔ, ÁÚ‹ÁÔÚÔ Î¤Ú‰Ô˜, ÂΛӘ ˆÛÙfiÛÔ Ô˘ ·ÓÙ¤¯Ô˘Ó Û ‚¿ıÔ˜ ¯ÚfiÓÔ˘ Â›Ó·È Ô È Ú ·Á Ì · Ù È Î ¿ ÎÂ Ú ‰ È Û Ì ¤ Ó Â ˜ . ∂ÙÛÈ ÏÔÈfiÓ, Ô ÈÔ Ú·ÏÈÛÙÈÎfi˜ ÛÙfi¯Ô˜ Ô˘ ÌÔÚ› Ó· ı¤ÛÂÈ ·Ú¯Èο οı Ӥ· Âȯ›ÚËÛË, ÂȉÈο ˘fi ÙȘ ·ÚÔ‡Û˜ ÔÈÎÔÓÔÌÈΤ˜ Û˘Óı‹Î˜, Â›Ó·È Ë ‚ȈÛÈÌfiÙËÙ· Ù˘. °È· Ó· ÂÈÙ¢¯ı› fï˜ Ë ‚ȈÛÈÌfiÙËÙ· ··ÈÙÂ›Ù·È Ôχ ηÏfi˜ ˘ÔÏÔÁÈÛÌfi˜ ÙˆÓ ÂÍfi‰ˆÓ Î·È ÙˆÓ ÂÛfi‰ˆÓ. Δ· ÚÒÙ· ¤ÍÔ‰· ·ÊÔÚÔ‡Ó ÙÔ ÎfiÛÙÔ˜ ›‰Ú˘Û˘ Ù˘ Âȯ›ÚËÛ˘, Ù· ÂÓÔ›ÎÈ· ¯ÒÚˆÓ Î·È ÙËÓ ·ÁÔÚ¿ ÂÍÔÏÈÛÌÔ‡ Î·È Ê˘ÛÈο Ù· ÏÂÈÙÔ˘ÚÁÈο ¤ÍÔ‰·, ÔÈ ÌÈÛıÔ› ÙˆÓ ˘·ÏϋψÓ, Ù· ÎÂÊ¿Ï·È· ΛÓËÛ˘ Ô˘ ··ÈÙÔ‡ÓÙ·È ÁÈ· ÙËÓ ¤Ó·ÚÍË Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜. ΔÔ business plan Ú¤ÂÈ Ó· Ù· ˘ÔÏÔÁ›˙ÂÈ Ì ·ÎÚ›‚ÂÈ· Î·È Ù·˘Ùfi¯ÚÔÓ· Ó· ÂÌÂÚȤ¯ÂÈ ÌÈ· ÚÔÛÂÎÙÈ΋ ÂÎÙ›ÌËÛË ÁÈ· Ù· ¤ÛÔ‰· Ô˘ ı· Ù· ÈÛÔÛÎÂÏ›ÛÔ˘Ó. ∂›Û˘, Ú¤ÂÈ Ó· Û˘Ó˘ÔÏÔÁ›˙ÔÓÙ·È ÙÔ Ì¤ÁÂıÔ˜ Î·È ÔÈ ·ÓÙÔ¯¤˜ Ù˘ ·ÁÔÚ¿˜, ÛÙËÓ ÔÔ›· ‰Ú·ÛÙËÚÈÔÔÈÂ›Ù·È Ë Âȯ›ÚËÛË, ηıÒ˜ Î·È ÙÔ Â‡ÚÔ˜ ÙÔ˘ ·ÓÙ·ÁˆÓÈÛÌÔ‡.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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www.kerdos.gr
¶ÚÔÛ·ÚÌÔÁ‹ Û Ӥ· ‰Â‰Ô̤ӷ
¶ÔÏϤ˜ ÊÔÚ¤˜, ÚÔ·ÙÔ˘Ó ·ÚfiÛÌÂÓ˜ ‰˘ÛÎÔϛ˜. √ ÂȯÂÈÚËÌ·Ù›·˜ ÔÊ›ÏÂÈ Ó· ‰Â›¯ÓÂÈ „˘¯Ú·ÈÌ›·, ηıÒ˜ ·Ó·fiÊ¢ÎÙ· ı· ÙÔ˘ Û˘Ì‚Ô‡Ó ·Ó·Ô‰È¤˜. ™Â ÌÈ· Ù¤ÙÔÈ· ÂÚ›ÙˆÛË, Ú¤ÂÈ Ó· ÂȉÂÈÎÓ‡ÂÈ ·ÔÊ·ÛÈÛÙÈÎfiÙËÙ·, Ó· ÂÌÈÛÙ‡ÂÙ·È ÙÔ ·Ú¯ÈÎfi ÂȯÂÈÚËÛÈ·Îfi ÙÔ˘ Û¯¤‰ÈÔ, ¯ˆÚ›˜ ˆÛÙfiÛÔ Ó· ‰ÈÛÙ¿˙ÂÈ Ó· ÚÔÛ·ÚÌÔÛÙ› ÛÙ· Ó¤· ‰Â‰Ô̤ӷ. ¶ÚÔÛ·ÚÌÔÁ‹ ‰ÂÓ ÛËÌ·›ÓÂÈ Â·Ó·Û¯Â‰È·ÛÌfi˜ ·fi ÙËÓ ·Ú¯‹. √ ˘Ú‹Ó·˜ ÙÔ˘ business plan Ú¤ÂÈ Ó· ·Ú·Ì¤ÓÂÈ ·Ó·ÏÏÔ›ˆÙÔ˜, Âȉ¿Ïψ˜ ˘¿Ú¯ÂÈ Ô Î›Ó‰˘ÓÔ˜ Ó· ‚ÚÂı› Ë Âȯ›ÚËÛË Û ÂÓÙÂÏÒ˜ ‰È·ÊÔÚÂÙÈÎfi ‰ÚfiÌÔ ·fi ÂΛÓÔÓ Ô˘ ›¯Â ۯ‰ȷÛÙ› Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ, Ó· ΢ÓËÁ¿ÂÈ ÛÙfi¯Ô˘˜ Ô˘ ‰ÂÓ Â›Ó·È ÈηӋ Ó· ÂÈÙ‡¯ÂÈ, ÁÈ·Ù› ‰ÂÓ ¤¯ÂÈ ÂÍÔÏÈÛÙ› Ì ٷ ··Ú·›ÙËÙ· ÂÊfi‰È·. √È ‰˘ÛÎÔϛ˜ Û˘¯Ó¿ ÁÂÓÓÔ‡Ó ·ÌÊÈ‚Ôϛ˜. ÃÚÂÈ¿˙ÂÙ·È fï˜ ›ÛÙË ÛÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi Û¯¤‰ÈÔ, Û˘ÁΤÓÙÚˆÛË Î·È ÂÈÌÔÓ‹ ÛÙËÓ Â›Ù¢ÍË ÙˆÓ ÛÙfi¯ˆÓ Ô˘ ¤¯Ô˘Ó ÔÚÈÛÙ›. √ ÂȯÂÈÚËÌ·Ù›·˜ ηÏÂ›Ù·È Ó· ÂÂÓ‰‡ÛÂÈ ÂÎÙfi˜ ·fi ¯Ú‹Ì·Ù· ÙfiÛÔ Û ¯ÚfiÓÔ fiÛÔ Î·È Û ÂÓ¤ÚÁÂÈ·. ¶·Ú¿ÏÏËÏ· Ú¤ÂÈ Ó· ·ÔÊ¢¯ı› ÙÔ «¿ÓÔÈÁÌ·» ÙˆÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ Ù˘ Âȯ›ÚËÛ˘ Û Ӥ· ‰›·. ¶ÔÏÏÔ› ÂȯÂÈÚË̷ٛ˜ ÂÏ›˙Ô˘Ó fiÙÈ Ì ·˘Ùfi ÙÔÓ ÙÚfiÔ ı· ÂÚÈÔÚ›ÛÔ˘Ó ÙȘ ˙ËÌȤ˜. ™ÙËÓ Ú·ÁÌ·ÙÈÎfiÙËÙ· Ë Û˘ÓÂÙ‹ ÂÈÏÔÁ‹ Â›Ó·È Ó· Ú¿ÍÔ˘Ó ·ÎÚÈ‚Ò˜ ÙÔ ·ÓÙ›ıÂÙÔ, Ó· ÂÛÙÈ¿ÛÔ˘Ó Û ¤Ó· ‹ ‰‡Ô ÛÙfi¯Ô˘˜ Ô˘ ÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi Û¯¤‰ÈÔ ÂÌÊ·Ó›˙ÂÈ ÙËÓ ÂÙ·ÈÚ›· Ó· ˘ÂÚÙÂÚ› ÙˆÓ ·ÓÙ·ÁˆÓÈÛÙÒÓ Ù˘. ™Â ÂÚ›ÙˆÛË ¿ÏÈ, Ô˘ ÂÈÏÂÁ› Ë Â¤ÎÙ·ÛË ÙˆÓ ‰Ú·ÛÙËÚÈÔًوÓ, ÙfiÙ ڤÂÈ Ó· Á›ÓÂÙ·È ÛÙ·‰È·Î¿ Î·È ÌÂıÔ‰Èο, ıÂÌÂÏÈÒÓÔÓÙ·˜ ÚÒÙ· ÙËÓ ÂÌÈÛÙÔÛ‡ÓË ÙˆÓ ÂÏ·ÙÒÓ Î·È ÙˆÓ Û˘ÓÂÚÁ·ÙÒÓ Ù˘ Âȯ›ÚËÛ˘.
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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Alpha Bank, ·Ô‰ÂÈÎÓ‡ÔÓÙ·˜ ÙÔÓ ÚˆÙ·ÁˆÓÈÛÙÈÎfi Ù˘ ÚfiÏÔ ÛÙËÓ ÚÔÒıËÛË Î·ÈÓÔÙfiÌˆÓ ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈÎÒÓ ÂÚÁ·Ï›ˆÓ, ÚÔ¯ÒÚËÛ ÛÂ Û˘ÓÂÚÁ·Û›· Ì ÙÔ ∂˘Úˆ·˚Îfi Δ·ÌÂ›Ô ∂ÂÓ‰‡ÛÂˆÓ (EIF) Î·È Û˘ÌÌÂÙ¤¯ÂÈ ÛÙÔÓ ™˘Á¯ÚËÌ·ÙÔ‰ÔÙÈÎfi ªË¯·ÓÈÛÌfi JEREMIE, (Joint European Resources for Micro to Medium Enterprises - ∫ÔÈÓÔ› ∂˘Úˆ·˚ÎÔ› ¶fiÚÔÈ ÁÈ· ÙȘ ªÈÎÚÔÌÂÛ·›Â˜ Î·È ÙȘ ªÂÛ·›Â˜ ∂ȯÂÈÚ‹ÛÂȘ). ΔÔ ¶ÚfiÁÚ·ÌÌ· JEREMIE Û˘Á¯ÚËÌ·ÙÔ‰ÔÙÂ›Ù·È ÈÛÔÌÂÚÒ˜ ·fi ÙËÓ Alpha Bank Î·È ÙÔ ∂™¶∞ - ∂˘Úˆ·˚Îfi Δ·ÌÂ›Ô ¶ÂÚÈÊÂÚÂȷ΋˜ ∞ӷه͈˜. ª¤Ûˆ ÙÔ˘ ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜ ‰È·Ù›ıÂÓÙ·È ÚÔ˜ ÙȘ ÂÏÏËÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ Î·È ÙÔ˘˜ ÂχıÂÚÔ˘˜ ·ÁÁÂÏ̷ٛ˜ ·Ó·Ù˘Íȷο ‰¿ÓÂÈ· Ì ·ÚÈ· ÏÂÔÓÂÎÙ‹Ì·Ù·: ΔÔÓ Â˘¤ÏÈÎÙÔ ÙÚfiÔ ·ÔÏËڈ̋˜, Ô˘ Û˘ÌʈÓÂ›Ù·È ·Ó¿ÏÔÁ· Ì ÙÔÓ ÔÈÎÔÓÔÌÈÎfi Î·È Û˘Ó·ÏÏ·ÎÙÈÎfi ·ÎÏÔ Î¿ı ÂȯÂÈÚ‹Ûˆ˜ Î·È Ù· ÂÍ·ÈÚÂÙÈο ¯·ÌËÏ¿ ÂÈÙfiÎÈ·, ÌÂȈ̤ӷ ηٿ 50% ·fi Ù· ÙÚ¤¯ÔÓÙ· ÂÈÙfiÎÈ· Ù˘ ΔÚ·¤˙˘, ‰Â‰Ô̤ÓÔ˘ fiÙÈ ÙÔ Ì¤ÚÔ˜ ÙÔ˘ ‰·Ó›Ԣ Ô˘ Û˘ÓÈÛÙ¿ ÙË Û˘ÌÌÂÙÔ¯‹ ÙÔ˘ ∂™¶∞ ∂˘Úˆ·˚Îfi Δ·ÌÂ›Ô ¶ÂÚÈÊÂÚÂȷ΋˜ ∞Ó¿Ù˘Í˘ - ·Ú¤¯ÂÙ·È ¿ÙÔη. ∞fi ÙËÓ Alpha Bank ‰È·Ù›ıÂÓÙ·È ÚÔ˜ ÙȘ ÂȯÂÈÚ‹ÛÂȘ Î·È Ù· ÙÚ›· ™˘Á¯ÚËÌ·ÙÔ‰ÔÙÔ‡ÌÂÓ· ¶ÚÔÁÚ¿ÌÌ·Ù· JEREMIE, Û˘ÓÔÏÈÎÔ‡ ÚÔ¸ÔÏÔÁÈÛÌÔ‡ 180 ÂηÙ. ∂˘ÚÒ:
www.kerdos.gr
∞¡∞¶ΔÀ•π∞∫∞ ¢∞¡∂π∞ °π∞ ∂¶πÃ∂πƒ∏™∂π™ ∫∞π ∂¶∞°°∂§ª∞Δπ∂™ ª∂ ∂À¡√´∫√À™ √ƒ√À™
Alpha Bank: ™˘Á¯ÚËÌ·ÙÔ‰ÔÙÔ‡ÌÂÓ· ¶ÚÔÁÚ¿ÌÌ·Ù· JEREMIE ■ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È ÛÙÔ˘˜ ÔÈÎÔ-
ÓÔÌÈÎÔ‡˜ ÎÏ¿‰Ô˘˜: ¶ÏËÚÔÊÔÚÈ΋˜ & 1. Δ¯ÓÔÏÔÁ›·˜ ∂ÈÎÔÈÓˆÓÈÒÓ - ICT √ÏÔÈ ÔÈ ÏÔÈÔ› ÎÏ¿‰ÔÈ, ÂÊfiÛÔÓ 2. ı· ÂÂÓ‰‡ÛÔ˘Ó Û ˘Ô‰Ô̤˜
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π) ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ· (Funded Risk Sharing Program): ∞¢ı‡ÓÂÙ·È Û ÂχıÂÚÔ˘˜ ·ÁÁÂÏ̷ٛ˜, Û ÌÈÎÚ¤˜ Î·È Ôχ ÌÈÎÚ¤˜ ÂȯÂÈÚ‹ÛÂȘ fiÏˆÓ ÙˆÓ ÔÈÎÔÓÔÌÈÎÒÓ ÎÏ¿‰ˆÓ Î·È Î¿ı ÓÔÌÈ΋˜ ÌÔÚÊ‹˜, ÔÈ Ôԛ˜ ÏËÚÔ‡Ó ÙȘ ÂÍ‹˜ ÚÔ¸Ôı¤ÛÂȘ: ■ ηٿ ÙËÓ ÙÂÏÂ˘Ù·›· ÎÏÂÈṲ̂ÓË ‰È·¯ÂÈÚÈÛÙÈ΋ ¯Ú‹ÛË ··Û¯ÔÏÔ‡Ó ¤ˆ˜ 50 ÂÚÁ·˙Ô̤ÓÔ˘˜, Û ∂Ù‹ÛȘ ªÔÓ¿‰Â˜ ∂ÚÁ·Û›·˜ (∂.ª.∂.) ■ ÂÌÊ·Ó›˙Ô˘Ó ÂÙ‹ÛÈÔ Î‡ÎÏÔ ÂÚÁ·ÛÈÒÓ ‹ ÂÓÂÚÁËÙÈÎfi ¤ˆ˜ 10 ÂηÙ. ∂˘ÚÒ. ª¤Ûˆ ÙÔ˘ ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜ ¯ÔÚËÁÔ‡ÓÙ·È ‰¿ÓÂÈ· ·fi 10.000 ∂˘ÚÒ ¤ˆ˜ 250.000 ∂˘ÚÒ ÁÈ· ÙËÓ Î¿Ï˘„Ë: ■ ÂÂÓ‰˘ÙÈÎÒÓ Û¯Â‰›ˆÓ ·ÔÎÙ‹Ûˆ˜ Î·È ‰ËÌÈÔ˘ÚÁ›·˜ ¿ÁÈˆÓ (˘ÏÈÎÒÓ & ¿˘ÏˆÓ) ÂÚÈÔ˘ÛÈ·ÎÒÓ ÛÙÔȯ›ˆÓ (·ÁÔÚ¿ ·ÁÁÂÏÌ·ÙÈ΋˜ ÛÙ¤Á˘, ·fiÎÙËÛË Ó¤Ô˘ Î·È Û‡Á¯ÚÔÓÔ˘ ·ÁÁÂÏÌ·ÙÈÎÔ‡ ÂÍÔÏÈÛÌÔ‡ Î.Ï.) Î·È ■ ·Ó·ÁÎÒÓ ÎÂÊ·Ï·›Ô˘ ÎÈÓ‹Ûˆ˜
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™ÎÔfi˜ ÙÔ˘ Û˘Á¯ÚËÌ·ÙÔ‰ÔÙÈÎÔ‡ Ì˯·ÓÈÛÌÔ‡ JEREMIE Â›Ó·È Ë ÚÔÒıËÛË Ó¤ˆÓ ¯ÚËÌ·ÙÔ‰ÔÙÈÎÒÓ ÌÔÚÊÒÓ ÁÈ· ÙËÓ ·Ó¿Ù˘ÍË Î·È ÙËÓ ÙfiÓˆÛË Ù˘ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÌÈÎÚÔÌÂÛ·›ˆÓ ÂȯÂÈÚ‹ÛˆÓ. ΔÔ ÚfiÁÚ·ÌÌ· Û˘Á¯ÚËÌ·ÙÔ‰ÔÙÂ›Ù·È ÈÛÔÌÂÚÒ˜ ·fi ÙËÓ Alpha Bank Î·È ÙÔ ∂™¶∞ - ∂˘Úˆ·˚Îfi Δ·ÌÂ›Ô ¶ÂÚÈÊÂÚÂȷ΋˜ ∞ӷه͈˜ ·Ó·Ù˘ÍÈ·ÎÔ‡ ¯·Ú·ÎÙ‹Ú·, ÚÔÎÂÈ̤ÓÔ˘ Ó· ·˘ÍËı› Ô Î‡ÎÏÔ˜ ÂÚÁ·ÛÈÒÓ Ù˘ ÂȯÂÈÚ‹Ûˆ˜ (·ÁÔÚ¿ ÚÒÙˆÓ ˘ÏÒÓ, ·Á·ıÒÓ, ˘ËÚÂÛÈÒÓ Î.Ï.). °È· ÙÔ Û˘ÁÎÂÎÚÈ̤ÓÔ ¶ÚfiÁÚ·ÌÌ· ÈÛ¯‡Ô˘Ó ÂÍ·ÈÚÂÙÈο ÚÔÓÔÌȷο ÂÈÙfiÎÈ·, Ì ·ÓÒÙ·ÙÔ ÙÔ 3,95% (ϤÔÓ ÂÈÛÊÔÚ¿˜ ¡.128/75 : 0,6%). ∏ ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ ÙˆÓ ‰·Ó›ˆÓ ·Ó¤Ú¯ÂÙ·È Û 6 ¤ÙË, Ì ‰˘Ó·ÙfiÙËÙ· ÂÚÈfi‰Ô˘ ¯¿ÚÈÙÔ˜ ¤ˆ˜ ÙÔ 1/3 Ù˘ Û˘ÓÔÏÈ΋˜ ‰È¿ÚÎÂÈ·˜ ÙÔ˘ ‰·Ó›Ԣ. ∏ ÚÔıÂÛÌ›· ˘Ô‚ÔÏ‹˜ ÙˆÓ ·ÈÙ‹ÛÂˆÓ ÛÙËÓ ΔÚ¿Â˙· Ï‹ÁÂÈ ÙËÓ 31.12.2012.
ππ) ªÈÎÚÔ‰¿ÓÂÈ· (Microfinance): ∞¢ı‡ÓÂÙ·È Û ÂχıÂÚÔ˘˜ ·ÁÁÂÏ̷ٛ˜ Î·È Û Ôχ ÌÈÎÚ¤˜ ÂȯÂÈÚ‹ÛÂȘ fiÏˆÓ ÙˆÓ ÔÈÎÔÓÔÌÈÎÒÓ ÎÏ¿‰ˆÓ Î·È Î¿ı ÓÔÌÈ΋˜ ÌÔÚÊ‹˜, ÔÈ Ôԛ˜ ÏËÚÔ‡Ó ÙȘ ÂÍ‹˜ ÚÔ¸Ôı¤ÛÂȘ: ■ ηٿ ÙËÓ ÙÂÏÂ˘Ù·›· ÎÏÂÈṲ̂ÓË ‰È·¯ÂÈÚÈÛÙÈ΋ ¯Ú‹ÛË ··Û¯ÔÏÔ‡Ó ¤ˆ˜ 10 ÂÚÁ·˙Ô̤ÓÔ˘˜, Û ∂Ù‹ÛȘ
ªÔÓ¿‰Â˜ ∂ÚÁ·Û›·˜ (∂.ª.∂.) ■ ÂÌÊ·Ó›˙Ô˘Ó ÂÙ‹ÛÈÔ Î‡ÎÏÔ ÂÚÁ·-
ÛÈÒÓ ‹ ÂÓÂÚÁËÙÈÎfi ¤ˆ˜ 2 ÂηÙ. ∂˘ÚÒ. ª¤Ûˆ ÙÔ˘ ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜ ¯ÔÚËÁÔ‡ÓÙ·È ‰¿ÓÂÈ· ·fi 5.000 ∂˘ÚÒ ¤ˆ˜ 25.000 ∂˘ÚÒ ÁÈ· ÙËÓ Î¿Ï˘„Ë: ■ ÂÂÓ‰˘ÙÈÎÒÓ Û¯Â‰›ˆÓ ·ÔÎÙ‹Ûˆ˜ Î·È ‰ËÌÈÔ˘ÚÁ›·˜ ¿ÁÈˆÓ (˘ÏÈÎÒÓ & ¿˘ÏˆÓ) ÂÚÈÔ˘ÛÈ·ÎÒÓ ÛÙÔȯ›ˆÓ
(·ÁÔÚ¿ ·ÁÁÂÏÌ·ÙÈ΋˜ ÛÙ¤Á˘, ·fiÎÙËÛË Ó¤Ô˘ Î·È Û‡Á¯ÚÔÓÔ˘ ·ÁÁÂÏÌ·ÙÈÎÔ‡ ÂÍÔÏÈÛÌÔ‡ Î.Ï.) Î·È ■ ·Ó·ÁÎÒÓ ÎÂÊ·Ï·›Ô˘ ÎÈÓ‹Ûˆ˜ ·Ó·Ù˘ÍÈ·ÎÔ‡ ¯·Ú·ÎÙ‹Ú·, ÚÔÎÂÈ̤ÓÔ˘ Ó· ·˘ÍËı› Ô Î‡ÎÏÔ˜ ÂÚÁ·ÛÈÒÓ (·ÁÔÚ¿ ÚÒÙˆÓ ˘ÏÒÓ, ·Á·ıÒÓ, ˘ËÚÂÛÈÒÓ Î.Ï.). ∏ ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ ÙˆÓ ‰·Ó›ˆÓ ·Ó¤Ú¯ÂÙ·È Û 5 ¤ÙË Î·È ·Ú¤¯ÂÙ·È ‰˘Ó·ÙfiÙËÙ· ÂÚÈfi‰Ô˘ ¯¿ÚÈÙÔ˜ ¤ˆ˜ 12 Ì‹Ó˜ Î·È Â˘ÂÏÈÍ›· ÛÙËÓ ·ÔÏËڈ̋ ÙˆÓ ‰fiÛˆÓ. ∏ ÚÔıÂÛÌ›· ˘Ô‚ÔÏ‹˜ ÙˆÓ ·ÈÙ‹ÛÂˆÓ ÛÙËÓ ΔÚ¿Â˙· Ï‹ÁÂÈ ÙËÓ 31.8.2012.
πππ) Δ¯ÓÔÏÔÁ›Â˜ ¶ÏËÚÔÊÔÚÈ΋˜ Î·È ∂ÈÎÔÈÓˆÓÈÒÓ (Information & Communication Technology [ICT]): ∞¢ı‡ÓÂÙ·È Û ÂχıÂÚÔ˘˜ ·ÁÁÂÏ̷ٛ˜ Î·È Û ÌÂÛ·›Â˜, ÌÈÎÚ¤˜ Î·È Ôχ ÌÈÎÚ¤˜ ÂȯÂÈÚ‹ÛÂȘ οı ÓÔÌÈ΋˜ ÌÔÚÊ‹˜, ÔÈ Ôԛ˜:
Δ¯ÓÔÏÔÁ›·˜ ¶ÏËÚÔÊÔÚÈ΋˜ Î·È ∂ÈÎÔÈÓˆÓÈÒÓ ■ Â›Ó·È Î·È ·Ú·Ì¤ÓÔ˘Ó ÌÈÎÚÔÌÂÛ·›Â˜ ÂȯÂÈÚ‹ÛÂȘ, ÔÔÈÔÓ‰‹ÔÙÂ Ù‡Ô ÏÂÈÙÔ˘ÚÁ›·˜ Î·È Â¿Ó ·ÎÔÏÔ˘ıÔ‡Ó (·ÓÂÍ¿ÚÙËÙË, Û˘ÓÂÚÁ·˙fiÌÂÓË ‹ Û˘Ó‰Â‰Â̤ÓË Âȯ›ÚËÛË). ª¤Ûˆ ÙÔ˘ ¶ÚÔÁÚ¿ÌÌ·ÙÔ˜ ¯ÔÚËÁÔ‡ÓÙ·È ‰¿ÓÂÈ· ·fi 25.000 ∂˘ÚÒ ¤ˆ˜ 500.000 ∂˘ÚÒ Î·È ÂȉÈÎfiÙÂÚ·: °È· ÂȯÂÈÚ‹ÛÂȘ ÔÈ Ôԛ˜ ·Ó‹ÎÔ˘Ó ÛÙÔÓ ÎÏ¿‰Ô ICT ηχÙÔÓÙ·È: ■ ÂÂÓ‰˘ÙÈο Û¯¤‰È· ·ÔÎÙ‹Ûˆ˜ Î·È ‰ËÌÈÔ˘ÚÁ›·˜ (˘ÏÈÎÒÓ & ¿˘ÏˆÓ) ÂÚÈÔ˘ÛÈ·ÎÒÓ ÛÙÔȯ›ˆÓ (·ÁÔÚ¿ ·ÁÁÂÏÌ·ÙÈ΋˜ ÛÙ¤Á˘, ·fiÎÙËÛË Ó¤Ô˘ Î·È Û‡Á¯ÚÔÓÔ˘ ·ÁÁÂÏÌ·ÙÈÎÔ‡ ÂÍÔÏÈÛÌÔ‡ Î.Ï.) Î·È ■ ·Ó¿ÁΘ ÎÂÊ·Ï·›Ô˘ ÎÈÓ‹Ûˆ˜ ·Ó·Ù˘ÍÈ·ÎÔ‡ ¯·Ú·ÎÙ‹Ú·, ÚÔÎÂÈ̤ÓÔ˘ Ó· ·˘ÍËı› Ô Î‡ÎÏÔ˜ ÂÚÁ·ÛÈÒÓ (·ÁÔÚ¿ ÚÒÙˆÓ ˘ÏÒÓ, ·Á·ıÒÓ, ˘ËÚÂÛÈÒÓ Î.Ï.). °È· ÂȯÂÈÚ‹ÛÂȘ ÔÈ Ôԛ˜ ‰ÂÓ ·Ó‹ÎÔ˘Ó ÛÙÔÓ ÎÏ¿‰Ô ICT ηχÙÔÓÙ·È: ■ ÂÂÓ‰˘ÙÈο Û¯¤‰È·, Ù· ÔÔ›· ·ÊÔÚÔ‡Ó ÛÙÔÓ ÎÏ¿‰Ô Δ¯ÓÔÏÔÁ›Â˜ ¶ÏËÚÔÊÔÚÈ΋˜ Î·È ∂ÈÎÔÈÓˆÓÈÒÓ, ‰ËÏ·‰‹ ·fiÎÙËÛË/·Ó·‚¿ıÌÈÛË Ì˯·ÓÔÏÔÁÈÎÔ‡ ÂÍÔÏÈÛÌÔ‡ Î·È ÏÔÁÈÛÌÈÎÔ‡ ÏËÚÔÊÔÚÈ΋˜. ∏ ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ ÙˆÓ ‰·Ó›ˆÓ ·Ó¤Ú¯ÂÙ·È ¤ˆ˜ 10 ¤ÙË Î·È ·Ú¤¯ÂÙ·È ‰˘Ó·ÙfiÙËÙ· ÂÚÈfi‰Ô˘ ¯¿ÚÈÙÔ˜ ¤ˆ˜ ÙÔ 1/3 Ù˘ Û˘ÓÔÏÈ΋˜ ‰È¿ÚÎÂÈ·˜ ÙÔ˘ ‰·Ó›Ԣ. ∏ ÚÔıÂÛÌ›· ˘Ô‚ÔÏ‹˜ ÙˆÓ ·ÈÙ‹ÛÂˆÓ ÛÙËÓ ΔÚ¿Â˙· Ï‹ÁÂÈ ÙËÓ 16.10.2013. ª¤Ûˆ ÙˆÓ ·ÓˆÙ¤Úˆ ™˘Á¯ÚËÌ·ÙÔ‰ÔÙÔ‡ÌÂÓˆÓ ¶ÚÔÁÚ·ÌÌ¿ÙˆÓ JEREMIE ‰È¢ÎÔχÓÂÙ·È Ë ÚfiÛ‚·ÛË ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂȯÂÈÚ‹ÛÂˆÓ ÛÙÔÓ ÙÚ·Â˙ÈÎfi ‰·ÓÂÈÛÌfi, ÒÛÙ ӷ ÂÍ·ÛÊ·Ï›ÛÔ˘Ó Ù· ··Ú·›ÙËÙ· ÎÂÊ¿Ï·È· ÁÈ· ÙËÓ ·Ó¿Ù˘Í‹ ÙÔ˘˜ Î·È Ó· Á›ÓÔ˘Ó ÈÔ ·ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÛÙȘ ‰ÈÂıÓ›˜ ·ÁÔÚ¤˜.
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Ô ÔÛÔÛÙfi ÙˆÓ Ó¤ˆÓ Î·È ˘fi ›‰Ú˘ÛË ÂȯÂÈÚ‹ÛÂˆÓ ·˘Í‹ıËΠÛËÌ·ÓÙÈο ̤۷ ÛÙÔ 2011 ÂÓÒ ÙÔ 3,7% ÙÔ˘ ÏËı˘ÛÌÔ‡ Ô˘ ¤Î·Ó ٷ ÚÒÙ· ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈο ‚‹Ì·Ù· ·ÊÔÚÔ‡Û ÙÔ Á˘Ó·ÈÎÂ›Ô Ê‡ÏÔ. ∂›Û˘, Ë ÈÔ ‰Ú·ÛÙ‹ÚÈ· ÂȯÂÈÚËÌ·ÙÈο ËÏÈÎȷ΋ ÔÌ¿‰· ‹Ù·Ó ÔÈ 45-54 ÂÙÒÓ, Û ·ÓÙ›ıÂÛË Ì ٷ ÚÔËÁÔ‡ÌÂÓ· ¤ÙË Ô˘ ÙËÓ ÚˆÙÔηı‰ڛ· ηÙ›¯·Ó ÔÈ 25-34 ÂÙÒÓ. ∞˘Ù¿ Â›Ó·È ÌÂÚÈο ·fi Ù· Û˘ÌÂÚ¿ÛÌ·Ù· Ù˘ ÂÙ‹ÛÈ·˜ ¤ÎıÂÛ˘ ÙÔ˘ π√μ∂ (π‰Ú˘Ì· √ÈÎÔÓÔÌÈÎÒÓ Î·È μÈÔÌ˯·ÓÈÎÒÓ ∂Ú¢ÓÒÓ) ÁÈ· ÙËÓ ÂÏÏËÓÈ΋ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Ù˘ ÂÚÈfi‰Ô˘ 2010-2011. ¶ÔÈ· fï˜ Â›Ó·È Ù· ·ÁÁ¤ÏÌ·Ù· Ô˘ ·ÚÔ˘ÛÈ¿˙Ô˘Ó ÙË ÌÂÁ·Ï‡ÙÂÚË ˙‹ÙËÛË; ™‡Ìʈӷ Ì ÙÔÓ π√μ∂, ÔÈ Ó¤ÔÈ ÂȯÂÈÚË̷ٛ˜ ÚÔÙÈÌÔ‡Ó Ó· ÂÂÓ‰‡ÛÔ˘Ó ÛÙÔÓ ·ÁÚÔÙÈÎfi ÙÔ̤· ‹ Ó· ·Û¯ÔÏËıÔ‡Ó Ì ÙËÓ ·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ Û ¿ÏϘ ÂȯÂÈÚ‹ÛÂȘ. ∏ ·Ó¿ÁÎË, Ë ·Ó·˙‹ÙËÛË Â˘Î·ÈÚÈÒÓ, Ë ÔÈÎÔÓÔÌÈ΋ ·ÓÂÍ·ÚÙËÛ›· Î·È Ë ·‡ÍËÛË ÂÈÛÔ‰‹Ì·ÙÔ˜ Â›Ó·È ÌÂÚÈο ·fi Ù· ÈÔ ÛËÌ·ÓÙÈο ΛÓËÙÚ· Ô˘ Ô‰ËÁÔ‡Ó Î¿ÔÈÔÓ Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ÌÈ· Ó¤· Âȯ›ÚËÛË. ∞Ó·Ï˘ÙÈÎfiÙÂÚ·, ÙÔ 2010, ÙÔ 27,4% ÙˆÓ Ó¤ˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ ‰ËÏÒÓÂÈ fiÙÈ Ë ·Ó¿ÁÎË ÙÔ˘˜ ÂÍÒıËÛ ӷ ÚÔ¯ˆÚ‹ÛÔ˘Ó Û ¤Ó·ÚÍË ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜ (26% ÙÔ 2009), ÙÔ 38,6% ·Ó·˙ËÙÔ‡Û Ӥ˜ ¢ηÈڛ˜ (47% ÙÔ 2009, 39,5% ÙÔ 2008), ÙÔ 20,2% ÔÈÎÔÓÔÌÈ΋ ÂÏ¢ıÂÚ›· Î·È ÙÔ 18,6% ‹ıÂÏ ·Ï¿ Ó· ·˘Í‹ÛÂÈ ÙÔ ÂÈÛfi‰ËÌ¿ ÙÔ˘ (26,8% ÙÔ 2009). ¶·Ú¿ ÙËÓ ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË, ÙÔ 2011 Ë ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ·Ú¯ÈÎÒÓ ÛÙ·‰›ˆÓ ¤ÊÙ·Û ÙÔ 8%, Û ·ÓÙ›ıÂÛË Ì ÙÔ 2010 Ô˘ ›¯Â ÌÂȈı› ηٿ 5,3%, Î·È ÙÔ 2009 Ô˘ ›¯Â ‰È·ÌÔÚʈı› Á‡Úˆ ÛÙÔ 8,8%. ™‡Ìʈӷ Ì ٷ ÛÙÔȯ›· Ù˘ ¤Ú¢ӷ˜, ÔÈ ∂ÏÏËÓ˜ ÛÙ· ÚÒÙ· ÙÔ˘˜ ÂȯÂÈÚËÌ·ÙÈο ‚‹Ì·Ù· ·Ó·˙ËÙÔ‡Ó ÔÈÎÔÓÔÌÈ΋ ‚Ô‹ıÂÈ· Î·È ˘ÔÛÙ‹ÚÈÍË ·fi Ê›ÏÔ˘˜ Î·È Û˘ÁÁÂÓ›˜. ΔÔ ÔÛÔÛÙfi ÙÔ˘ ÏËı˘ÛÌÔ‡ Ô˘ ¯ÚËÌ·ÙÔ‰fiÙËÛ ÙËÓ ÙÂÏÂ˘Ù·›· ÙÚÈÂÙ›· ÙËÓ ÂȯÂÈÚËÌ·ÙÈ΋ ÚÔÛ¿ıÂÈ· οÔÈÔ˘ ¿ÏÏÔ˘, ÊÙ¿ÓÂÈ ÙÔ 5,3% ¤Ó·ÓÙÈ 2,3% ÙÔ 2009 Î·È 1,8% ÙÔ 2008. ΔÔ Úfi‚ÏËÌ· Ú¢ÛÙfiÙËÙ·˜ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÙÚ·Â˙ÒÓ ¤¯ÂÈ Ô‰ËÁ‹ÛÂÈ ÛÙËÓ ·ÓÙÂÏ‹ ¤ÏÏÂÈ„Ë ÂȉÔÙÔ‡ÌÂÓˆÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ. ∏ ÁÚ·ÊÂÈÔÎÚ·Ù›·, Ë Î·Î‹ ‰È·¯Â›ÚÈÛË, Ô
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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Δ∞ ¶ƒ√°ƒ∞ªª∞Δ∞ ∂¡π™ÃÀ™∏™ ∫∞π ∏ ∞∫Δπ¡√°ƒ∞ºπ∞ Δø¡ ¡∂ø¡ ∂¶πÃ∂πƒ∏ª∞Δπø¡
√‰ËÁfi˜ ÁÈ· ÙË Ó·ÓÈ΋ Î·È Á˘Ó·ÈΛ· ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ηÎfi˜ ۯ‰ȷÛÌfi˜, Ë ¤ÏÏÂÈ„Ë ÔÚÁ¿ÓˆÛ˘ Â›Ó·È ÌÂÚÈο ÂÈϤÔÓ ÚÔ‚Ï‹Ì·Ù· Ô˘ ÂÌÔ‰›˙Ô˘Ó ÙË ÛˆÛÙ‹ ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘ ∂™¶∞. ΔÔ ˘Ô˘ÚÁÂ›Ô ∞Ó¿Ù˘Í˘ ÁÓˆÚ›˙ÔÓÙ·˜ ÙËÓ Î·Ù¿ÛÙ·ÛË Ì¤Ûˆ Ù˘ ∂˘Úˆ·˚΋˜ ΔÚ¿Â˙·˜ ∂ÂÓ‰‡ÛˆÓ, ÚÔ¯ˆÚ› ÛÙËÓ ·ÂÏ¢ı¤ÚˆÛË fiÚˆÓ ·fi Ù· ‰È·ÚıÚˆÙÈο Ù·Ì›·, ÔÈ ÔÔ›ÔÈ ı· ¯ÚËÛÈ̇ÛÔ˘Ó ˆ˜ ÂÁÁ˘‹ÛÂȘ ÚÔ˜ ÙȘ ÙÚ¿Â˙˜, ÒÛÙ ӷ ÂÍ·ÛÊ·ÏÈÛÙ› Ë ‰·ÓÂÈÔ‰fiÙËÛË Î·È Ô Û¯Â‰È·ÛÌfi˜ Ó¤ˆÓ ‰Ú¿ÛÂˆÓ Î·È ÚÔÁÚ·ÌÌ¿ÙˆÓ.
Δ∞ ¶ƒ√°ƒ∞ªª∞Δ∞ ∂¡π™ÃÀ™∏™ ªÂÚÈο ·fi Ù· ÂÓ ÂÓÂÚÁ›· ÚÔÁÚ¿ÌÌ·Ù· ÂÓ›Û¯˘Û˘ °˘Ó·ÈΛ·˜ Î·È ¡Â·ÓÈ΋˜ ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Â›Ó·È Ù· ·ÎfiÏÔ˘ı·:
BUSINESS MENTORS ΔÔ ∂˘Úˆ·˚Îfi ¢›ÎÙ˘Ô ªÂÓÙfiÚˆÓ ÁÈ· Á˘Ó·›Î˜ ÂȯÂÈÚË̷ٛ˜ ÚÔÛʤÚÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Û 30 ∂ÏÏËÓ›‰Â˜ Ó· Á›ÓÔ˘Ó Ì¤ÓÙÔÚ˜ Î·È Û ¿ÏϘ 60 Ó· Á›ÓÔ˘Ó Î·ıÔ‰ËÁÔ‡ÌÂÓ˜ (mentorees). ∏ ∂ÏÏ¿‰· Û˘ÌÌÂÙ¤¯ÂÈ Î·È ·˘Ù‹ ÛÙÔ Â˘Úˆ·˚-
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®® °π∞Δπ √π ¡∂√π ∂¶π§∂°√À¡ Δ∏¡ ∂¶πÃ∂πƒ∏ª∞Δπ∫√Δ∏Δ∞ 27,4% ·fi ·Ó¿ÁÎË 38,6% ·Ó·˙ËÙÔ‡Ó Ó¤Â˜ ¢ηÈڛ˜ 20,2% ÂȉÈÒÎÔ˘Ó ÔÈÎÔÓÔÌÈ΋ ÂÏ¢ıÂÚ›· 18,6% ı¤ÏÔ˘Ó Ó· ·˘Í‹ÛÔ˘Ó ÙÔ ÂÈÛfi‰ËÌ¿ ÙÔ˘˜ Îfi ·˘Ùfi ‰›ÎÙ˘Ô Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÂ›Ù·È ‹‰Ë Û 17 ¯ÒÚ˜ Î·È ¤¯ÂÈ ˆ˜ ÛÎÔfi Ó· ÚÔ‚¿ÏÏÂÈ Î·È Ó· ÂÓÈÛ¯‡ÛÂÈ ÙË Á˘Ó·ÈΛ· ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ΔÔ ÚfiÁÚ·ÌÌ· ·ÊÔÚ¿ ΢ڛˆ˜ Á˘Ó·›Î˜ ÂȯÂÈÚË̷ٛ˜ Ô˘ ¤¯Ô˘Ó ÎÏ›ÛÂÈ 4 ¯ÚfiÓÈ· (ÙÔ ÏÈÁfiÙÂÚÔ ¤Ó· ¯ÚfiÓÔ) ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜ Î·È ··Û¯ÔÏÔ‡Ó Ì ۇ̂·ÛË ÂÚÁ·Û›·˜ ÙÔ˘Ï¿¯ÈÛÙÔÓ ¤Ó· ¿ÙÔÌÔ. ª¤Ûˆ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ «Business Mentors», ÔÈ Á˘Ó·›Î˜ ÂȯÂÈÚË̷ٛ˜ ı· Ï¿‚Ô˘Ó Î·ıÔ‰‹ÁËÛË ÁÈ· ÙË ÛˆÛÙ‹ Î·È ÂÈÙ˘¯Ë̤ÓË ÏÂÈÙÔ˘ÚÁ›· Ù˘ Âȯ›ÚËÛ˘ ÙÔ˘˜. °È· Ó· Á›ÓÂÈ Î¿ÔÈ· ΢ڛ· ηıÔ‰ËÁÔ‡ÌÂÓË (mentoree) Ú¤ÂÈ Ó· ˘Ô‚¿ÏÂÈ ÙËÓ ·›ÙËÛ‹ Ù˘ ̤¯ÚÈ ÛÙȘ 29/02/2012. ∏ ·›ÙËÛË ÌÔÚ› Ó· Û˘ÌÏËÚˆı› Î·È ËÏÂÎÙÚÔÓÈο ÛÙËÓ ÈÛÙÔÛÂÏ›‰·
www.businessmentors.gr ‹ Û ÂÈÎÔÈÓˆÓ›· Ì ÙËÓ Î˘Ú›· ª·ÚÁ·Ú›Ù· ΔÛÈÒÓË, ÙËÏ. +30 210 6772129 tsioni@militos.org
∂¶πÃ∂πƒ∏ª∞Δπ∫√Δ∏Δ∞ Δø¡ ¡∂ø¡ ΔÔ Δ·ÌÂ›Ô ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜, Ô˘ ‰ËÌÈÔ˘ÚÁ‹ıËΠÛÙÔ ∂ıÓÈÎfi Δ·ÌÂ›Ô ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ∞Ó¿Ù˘Í˘ ∞∂ ∂Δ∂∞¡ ∞∂ (ÚÒËÓ Δ∂ª¶ª∂ ∞∂), ÛÂ Û˘ÓÂÚÁ·Û›· Ì ÙËÓ ∂ıÓÈ΋ ΔÚ¿Â˙· Ù˘ ∂ÏÏ¿‰Ô˜ Û˘Ó-ÂÂÓ‰‡Ô˘Ó Î·È Û˘Á¯ÚËÌ·ÙÔ‰ÔÙÔ‡Ó ÙËÓ ·Ó¿Ù˘ÍË Î·È ÙË ÛÙ‹ÚÈÍË Ù˘ Ó·ÓÈ΋˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. ∏ ‰Ú¿ÛË: «∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ÙˆÓ ¡¤ˆÓ» ·ÊÔÚ¿ ÙË ¯ÔÚ‹ÁËÛË ‰·Ó›ˆÓ Ì ¢ÓÔ˚ÎÔ‡˜ fiÚÔ˘˜ ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‹‰Ë ¤¯Ô˘Ó ÂÓÙ·¯ı› ÛÙÔÓ ∂ÂÓ‰˘ÙÈÎfi ¡fiÌÔ (¡.
3908/25.01.2011). 90 ÂηÙÔÌ̇ÚÈ· ¢ÚÒ Â›Ó·È ÙÔ Û‡ÓÔÏÔ ÙˆÓ ÎÂÊ·Ï·›ˆÓ ÁÈ· ÙË ÛÙ‹ÚÈÍË Ù˘ ¢Ú¿Û˘, ÂÎ ÙˆÓ ÔÔ›ˆÓ Ù· 60 ÂηÙÔÌ̇ÚÈ· ·ÊÔÚÔ‡Ó ÙË Û˘ÌÌÂÙÔ¯‹ ·fi ÙËÓ ∂ıÓÈ΋ ΔÚ¿Â˙· Ù˘ ∂ÏÏ¿‰Ô˜ Î·È Ù· 30 ÂηÙÔÌ̇ÚÈ· ·fi ÙÔ Δ·ÌÂ›Ô ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ÙÔ˘ ∂Δ∂∞¡ ∞∂. ΔÔ ‡„Ô˜ ÙÔ˘ ‰·Ó›Ԣ Ô˘ ÌÔÚ› Ó· ¯ÔÚËÁËı› ·fi ÙËÓ ∂Δ Â›Ó·È ·fi 30.000 ¢ÚÒ ¤ˆ˜ Î·È 300.000 ¢ÚÒ. ∏ ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ ÙÔ˘ ‰·Ó›Ԣ ÔÚ›˙ÂÙ·È ·fi 5 ¤ˆ˜ 10 ¤ÙË Ì ‰˘Ó·ÙfiÙËÙ· ¤ÓÙÔ΢ ÂÚÈfi‰Ô˘ ¯¿ÚÈÙÔ˜ ¤ˆ˜ Ù· 2 ¤ÙË. ΔÔ ÂÈÙfiÎÈÔ ›ÛÔ Ì 4,33% ı· ·Ú·Ì›ÓÂÈ ÛÙ·ıÂÚfi ηı’ fiÏË ÙË ‰È¿ÚÎÂÈ· ÙÔ˘ ‰·Ó›Ԣ. ∏ ÂÈÛÊÔÚ¿ ÙÔ˘ ¡.128/75 Â›Ó·È 0.60%, ÂÓÒ ÙÔ ‰È·¯ÂÈÚÈÛÙÈÎfi ÎfiÛÙÔ˜ Â›Ó·È 1.350 ¢ÚÒ. ¢ÈηÈÔ‡¯ÔÈ Â›Ó·È fiÏÔÈ ÔÈ ÎÏ¿‰ÔÈ ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜ Î·È ÂÍ·ÈÚÔ‡ÓÙ·È ÌfiÓÔ fiÛ˜ ÂȯÂÈÚ‹ÛÂȘ ¤¯Ô˘Ó Ï¿‚ÂÈ ÙËÓ ÂÁÁ‡ËÛË Ù˘ ∂Δ∂∞¡ ∞∂ Û ÚÔÁÚ¿ÌÌ·Ù· Ô˘ ¤ÏËÍ·Ó ‹ ‚Ú›ÛÎÔÓÙ·È Û ÈÛ¯‡ Î·È ÂÌÊ·Ó›˙Ô˘Ó ·Û˘Ó¤ÂÈ· (ÏËÍÈÚÔıÂÛÌ›·) ÛÙÔ ÂÁÁ˘Ë̤ÓÔ
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ΔÔ ˘Ô˘ÚÁÂ›Ô °ÂˆÚÁ›·˜ ÛÂ Û˘ÓÂÚÁ·Û›· Ì ÙËÓ ∞ÁÚÔÙÈ΋ ΔÚ¿Â˙· ∂ÏÏ¿‰·˜, ÙËÓ ∂ıÓÈ΋ ΔÚ¿Â˙· Î·È ÙËÓ ÙÚ¿Â˙· ¶ÂÈÚ·ÈÒ˜ ÚÔÛʤÚÔ˘Ó ÂȉÔÙÔ‡ÌÂÓ· Ì·ÎÚÔÚfiıÂÛÌ· ‰¿ÓÂÈ·, Û ӤԢ˜ ·ÁÚfiÙ˜ ËÏÈΛ·˜ ·fi 18 ¤ˆ˜ 40 ÂÙÒÓ, ÁÈ· ÙËÓ ·ÁÔÚ¿ ηÏÏÈÂÚÁ‹ÛÈÌ˘ Á˘ Û ÂÚÈÔ¯¤˜ ÎÔÓÙ¿ ÛÙÔÓ ÙfiÔ Î·ÙÔÈΛ·˜ ÙÔ˘˜. ∏ ‰Ú¿ÛË ·˘Ù‹ ÂÚÈÏ·Ì‚¿ÓÂÈ ÙËÓ ÂȉfiÙËÛË ÂÈÙÔΛԢ 70% ÁÈ· ÙËÓ ·ÁÔÚ¿ ¤ÎÙ·Û˘ Û ‰ÈÓ¤˜ ÂÚÈÔ¯¤˜ Î·È 100% ÁÈ· ÂÎÙ¿ÛÂȘ Ô˘ ‚Ú›ÛÎÔÓÙ·È Û ËÌÈÔÚÂÈÓ¤˜ Î·È ÔÚÂÈÓ¤˜ ÂÚÈÔ¯¤˜. ΔÔ ‰¿ÓÂÈÔ ‰Â ÌÔÚ› Ó· ÍÂÂÚ¿ÛÂÈ Ù· 40.000 ¢ÚÒ ÁÈ· ÙÔ˘˜ ηÙÔ›ÎÔ˘˜ ÔÚÂÈÓÒÓ ÂÚÈÔ¯ÒÓ Î·È Ù· 25.000 ¢ÚÒ ÁÈ· ÙÔ˘˜ ηÙÔ›ÎÔ˘˜ ‰ÈÓÒÓ ÂÚÈÔ¯ÒÓ. ΔÔ ÚfiÁÚ·ÌÌ· ·˘Ùfi Â›Ó·È ÛÙ·ıÂÚfi Î·È ÏÂÈÙÔ˘ÚÁ› ·ÓÂÍ¿ÚÙËÙ· ·fi Ù· ˘fiÏÔÈ· ÎÔÈÓÔÙÈο ÚÔÁÚ¿ÌÌ·Ù·. ¢ËÏ·‰‹, Ô Ó¤Ô˜ ˘Ô„‹ÊÈÔ˜ ·ÁÚfiÙ˘ ¤¯ÂÈ ‰Èη›ˆÌ· Ó· ·ÁÔÚ¿ÛÂÈ ÙËÓ ¤ÎÙ·ÛË Ô˘ ÂÈı˘Ì› Î·È ÔÔÈ·‰‹ÔÙ ÛÙÈÁÌ‹ Ó· ˘Ô‚¿ÏÏÂÈ ÙËÓ ·›ÙËÛË ÙÔ˘. ∞fi ÙË ÛÙÈÁÌ‹ fï˜ Ô˘ ı· Á›ÓÂÈ ·Ô‰ÂÎÙ‹ Ë ÚfiÙ·ÛË ÙÔ˘, Ô ‰·ÓÂÈÔ‰ÔÙÔ‡ÌÂÓÔ˜ ‰ÂÛ̇ÂÙ·È ÁÈ· 10 ¯ÚfiÓÈ· Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ ÙÔ Â¿ÁÁÂÏÌ· ÙÔ˘
·ÁÚfiÙË, Ó· ·Ú·Ì›ÓÂÈ ÛÙËÓ ÂÚÈÔ¯‹ Ô˘ ·ÁfiÚ·Û ÙÔ ·ÁÚÔÙÂÌ¿¯ÈÔ Î·È Ó· ÙÔ ÎÚ·Ù‹ÛÂÈ ˘fi ÙËÓ Î˘ÚÈfiÙËÙ· ÙÔ˘. ∏ ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ ÙÔ˘ ‰·Ó›Ԣ ÌÔÚ› Ó· ÊÙ¿ÛÂÈ Î·È Ù· 20 ¯ÚfiÓÈ· ÂÓÒ ÙÔ ÂÈÙfiÎÈÔ ‰È·ÌÔÚÊÒÓÂÙ·È ÌÂٷ͇ 7,5% Î·È 8%. ΔÔ ‰¿ÓÂÈÔ Â›Ó·È ¿ÙÔÎÔ fiÙ·Ó Ë ÂȉfiÙËÛË ÙÔ˘ ÂÈÙÔΛԢ Â›Ó·È 100%, ·Ó fï˜ Ë ÂȉfiÙËÛË Â›Ó·È 70% Î·È ÙÔ ÔÓÔÌ·ÛÙÈÎfi ÂÈÙfiÎÈÔ Ù˘ ÙÚ¿Â˙·˜ Â›Ó·È 8%, ÙfiÙÂ Ô ·ÁÚfiÙ˘ ı· ÂÈ‚·Ú˘Óı› Ì 2,4%. Δ¤ÏÔ˜, ÔÈ Ó¤ÔÈ ·ÁÚfiÙ˜ ÌÔÚÔ‡Ó Ó· Ï¿‚Ô˘Ó Ì ÙÔ˘˜ ›‰ÈÔ˘˜ ¢ÓÔ˚ÎÔ‡˜ fiÚÔ˘˜ Î·È ‰¿ÓÂÈ· ÁÈ· ÙËÓ ·ÁÔÚ¿ ÂÍÔÏÈÛÌÔ‡ (̤¯ÚÈ 10.000 ¢ÚÒ Î·È ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ Ù· 5 Ì 7 ¯ÚfiÓÈ·), ·ÏÏ¿ Î·È ÁÈ· ÙËÓ Î·Ù·Û΢‹ ·ÁÚÔÙÈÎÒÓ ÎÙËÚ›ˆÓ (¤ˆ˜ 10.000 ¢ÚÒ Î·È ‰È¿ÚÎÂÈ· ·ÔÏËڈ̋˜ Ù· 10 ¯ÚfiÓÈ·). °È· ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜ Ô˘ ·ÊÔÚÔ‡Ó ÙÔ ÚfiÁÚ·ÌÌ· Î·È ÙË ÌÔÚÈÔ‰fiÙËÛË ÔÈ ˘Ô„‹ÊÈÔÈ ·ÁÚfiÙ˜ ÌÔÚÔ‡Ó Ó· ÂÈÛÎÂÊıÔ‡Ó ÙËÓ ÈÛÙÔÛÂÏ›‰· ÙÔ˘ √¶∂∫∂¶∂ (www.opekepe.gr) ΔÔ ˘Ô˘ÚÁÂ›Ô ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘ Î·È ΔÚÔÊ›ÌˆÓ ‰Â‰Ô̤ÓÔ˘ ÙÔ˘ Û˘Ó¯Ҙ ·˘Í·ÓfiÌÂ-
ÓÔ˘ ÂӉȷʤÚÔÓÙÔ˜ ·fi ÙÔ˘˜ Ó¤Ô˘˜ ÁÈ· ÙËÓ ÂÎÙÚÔÊ‹ Û·ÏÈÁηÚÈÒÓ ÂÓ¤Ù·Í ÙË Û˘ÁÎÂÎÚÈ̤ÓË Â·ÁÁÂÏÌ·ÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· ÛÙÔÓ ∂ÂÓ‰˘ÙÈÎfi ¡fiÌÔ. ∂ÙÛÈ ÏÔÈfiÓ, Û‡Ìʈӷ Ì ÙÔ ¡fiÌÔ (3908/2011 º∂∫ 8/∞/1-22011) ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞Ó¿Ù˘Í˘, ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È ¡·˘ÙÈÏ›·˜, ÔÈ ÂÎÙÚÔÊ›˜ Û·ÏÈÁηÚÈÒÓ ı· ÌÔÚÔ‡Ó Ó· ¯ÚËÌ·ÙÔ‰ÔÙËıÔ‡Ó ÁÈ· ÙËÓ ·fiÎÙËÛË ‰ˆÚÂ¿Ó Á˘ fiÔ˘ ı· ÌÔÚÔ‡Ó Ó· ÛÙ‹ÛÔ˘Ó ÙȘ ÂÁηٷÛÙ¿ÛÂȘ ÙÔ˘˜. ∏ ¯ÚËÌ·ÙÔ‰fiÙËÛË ·ÊÔÚ¿ ›Û˘ Î·È ÙËÓ ÂȉfiÙËÛË Â˘ÓÔ˚ÎÒÓ ‰·Ó›ˆÓ Ì ¯·ÌËÏfi ÊÔÚÔÏÔÁÈÎfi Û˘ÓÙÂÏÂÛÙ‹ ÁÈ· ÙËÓ ·ÁÔÚ¿ ÂÍÔÏÈÛÌÔ‡. ¶·Ú¿ÏÏËÏ·, ÔÈ ÁÂÓÈΤ˜ ‰È¢ı‡ÓÛÂȘ ∑ˆÈ΋˜ ¶·Ú·ÁˆÁ‹˜ Î·È ∫ÙËÓÈ·ÙÚÈ΋˜ ı· Û˘ÓÂÚÁ·ÛÙÔ‡Ó Ì ÙÔ ˘Ô˘ÚÁÂ›Ô ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘ ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· ÂÓfi˜ ÓÔÌÔıÂÙÈÎÔ‡ Ï·ÈÛ›Ô˘ Ô˘ ı· ηıÔÚ›˙ÂÈ ÙËÓ ·Ú·ÁˆÁ‹, ÙËÓ ÂÌÔÚ›· Î·È ÙË ‰È¿ıÂÛË ÙÔ˘ ÚÔ˚fiÓÙÔ˜. °È· ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜ ÔÈ ÂӉȷÊÂÚfiÌÂÓÔÈ ÌÔÚÔ‡Ó Ó· ·Â˘ı˘ÓıÔ‡Ó ÛÙÔ ˘Ô˘ÚÁÂ›Ô ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘ Î·È ÛÙË ¢È‡ı˘ÓÛË °ÂˆÚÁ›·˜.
‰¿ÓÂÈÔ. ÃÚËÌ·ÙÔ‰ÔÙÔ‡ÓÙ·È ÔÈ ‰·¿Ó˜ Ô˘ ·Ó·Ê¤ÚÔÓÙ·È ÛÙËÓ ∞fiÊ·ÛË ˘·ÁˆÁ‹˜, Ì ÙËÓ ÔÔ›· ÙÔ Û˘ÁÎÂÎÚÈ̤ÓÔ ÂÂÓ‰˘ÙÈÎfi Û¯¤‰ÈÔ ÂÓÙ¿¯ıËΠÛÙÔÓ ∂ÂÓ‰˘ÙÈÎfi ¡fiÌÔ (¡. 3908/25.01.2011). ∏ ÂÚ›Ô‰Ô˜ ˘Ô‚ÔÏ‹˜ ÙˆÓ ·ÈÙ‹ÛÂˆÓ ÍÂΛÓËÛ 30/12/2011 Î·È ı· ‰È·ÚΤÛÂÈ Ì¤¯ÚÈ ÂÍ·ÓÙÏ‹Ûˆ˜ ÙÔ˘ ‰È·ı¤ÛÈÌÔ˘ ÚÔ¸ÔÏÔÁÈÛÌÔ‡. °È· ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜: ■ ∂ıÓÈ΋ ΔÚ¿Â˙· Ù˘ ∂ÏÏ¿‰Ô˜, ·fi ÛÙ·ıÂÚfi ‹ ÎÈÓËÙfi ÙËϤʈÓÔ ÛÙÔ Contact Center/Phone Banking Ù˘ ∂ıÓÈ΋˜ ΔÚ¿Â˙·˜, ηıËÌÂÚÈÓ¿ Î·È ÁÈ· fiÏÔ ÙÔ 24ˆÚÔ, ÛÙÔ 181818 (·fi ÙÔ Â͈ÙÂÚÈÎfi ÛÙÔ ÙËÏ: 210 4848484) ■ ∂Δ∂∞¡ ∞∂, •ÂÓ›·˜ 24, 115 28 ∞ı‹Ó·, ΔËÏ.: 210 7450400 , º·Í 210 7450500, email:info@etean.com.gr
∂¡π™ÃÀ™∏ ∂¶πÃ∂πƒ∏ª∞Δπ∫√Δ∏Δ∞™ ¡∂ø¡ ∫∞π °À¡∞π∫ø¡ ΔÔ ˘Ô˘ÚÁÂ›Ô ∞Ó¿Ù˘Í˘ ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È ¡·˘ÙÈÏ›·˜ ÛÙȘ 23/12/2011 Ì ÙËÓ ˘’ ·ÚÈıÌ. 19121/4196/ 23-12-2011 ·fiÊ·ÛË, ·Ó·ÎÔ›ÓˆÛ ÙË ¯ÔÚ‹ÁËÛË ÂÍ¿ÌËÓ˘ ·Ú¿Ù·Û˘ ÁÈ· Ù· ÚÔÁÚ¿ÌÌ·Ù· «∂Ó›Û¯˘ÛË ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ¡¤ˆÓ Î·È «∂Ó›Û¯˘ÛË ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ °˘Ó·ÈÎÒÓ». ∫·È Ù· ‰˘Ô ÚÔÁÚ¿ÌÌ·Ù· ÂÓÙ¿ÛÛÔÓÙ·È ÛÙÔ ÂȯÂÈÚËÛÈ·Îfi ÚfiÁÚ·ÌÌ· «∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ· Î·È ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·» (∂¶∞¡ ππ) Î·È ·Â˘ı‡ÓÔÓÙ·È Î˘Ú›ˆ˜ Û ӤԢ˜ Î·È Û Á˘Ó·›Î˜ Ô˘ ÂÈı˘ÌÔ‡Ó Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ó ÙË ‰È΋ ÙÔ˘˜ Âȯ›ÚËÛË. ∫·È Ù· ‰˘Ô ÚÔÁÚ¿ÌÌ·Ù· Û˘Á¯ÚËÌ·ÙÔ‰ÔÙÔ‡ÓÙ·È ·fi ÙËÓ ∂˘Úˆ·˚΋ ∂ÓˆÛË (∂˘Úˆ·˚Îfi Δ·ÌÂ›Ô ¶ÂÚÈÊÂÚÂȷ΋˜ ∞Ó¿Ù˘Í˘ - ∂Δ¶∞) Î·È ÙÔ ÂÏÏËÓÈÎfi ¢ËÌfiÛÈÔ. ∞Ó·Ï˘ÙÈÎfiÙÂÚ·, ÔÈ ‰ÈηÈÔ‡¯ÔÈ Ù˘ ‰Ú¿Û˘ «∂Ó›Û¯˘ÛË ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ¡¤ˆÓ» ›ӷÈ, Ó¤ÔÈ Î·È Ó¤Â˜ Ô˘ ÁÂÓÓ‹ıËÎ·Ó ·fi 01/01/1970 ̤¯ÚÈ Î·È 31/12/1991. μ·ÛÈ΋ fï˜ ÚÔ¸fiıÂÛË Û˘ÌÌÂÙÔ¯‹˜, Â›Ó·È Ó· Â›Ó·È ¿ÓÂÚÁÔÈ, ÌÈÛıˆÙÔ› ‹ ÂχıÂÚÔÈ Â·ÁÁÂÏ̷ٛ˜ Ô˘ ‰ÂÓ ·ÛÎÔ‡Û·Ó ÂÈ-
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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¯ÂÈÚËÌ·ÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· ·fi 01/01/2008 ¤ˆ˜ Î·È ÙËÓ ËÌÂÚÔÌËÓ›· ÚÔ‰ËÌÔÛ›Â˘Û˘ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ (04/03/2009). √ÛÔÓ ·ÊÔÚ¿ ÙÒÚ· ÙÔ ÚfiÁÚ·ÌÌ· «∂Ó›Û¯˘Û˘ ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ °˘Ó·ÈÎÒÓ», ‰Èη›ˆÌ· Û˘ÌÌÂÙÔ¯‹˜ ¤¯Ô˘Ó Á˘Ó·›Î˜ Ô˘ ÁÂÓÓ‹ıËÎ·Ó ·fi 01/01/1954 ̤¯ÚÈ Î·È 31/12/1991, Â›Ó·È ¿ÓÂÚÁ˜, Â›Ó·È ÌÈÛıˆÙÔ› ‹ ÂχıÂÚ˜ ·ÁÁÂÏ̷ٛ˜ Ô˘ ‰ÂÓ ·ÛÎÔ‡Û·Ó ÂȯÂÈÚËÌ·ÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· ·fi 01/01/2008 ¤ˆ˜ Î·È ÙËÓ ËÌÂÚÔÌËÓ›· ÚÔ‰ËÌÔÛ›Â˘Û˘ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ (04/03/2009). ΔÔ ÔÛfi ÙˆÓ ÂȯÔÚËÁ‹ÛÂˆÓ Î·È ÁÈ· ÙȘ ‰‡Ô ‰Ú¿ÛÂȘ ‰ÂÓ ÌÔÚ› Ó· ÍÂÂÚ¿ÛÂÈ Ù· 200.000 ¢ÚÒ ÁÈ· ÙȘ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È ÛÙÔÓ ÙÔ̤· Ù˘ ÌÂÙ·Ô›ËÛ˘ Î·È ÛÙÔ˘˜ ÙÔÌ›˜ Ù˘ ·Ó·Î‡ÎψÛ˘ Î·È ÙÔ˘ ÂÚÈÔÚÈÛÌÔ‡ Ú‡·ÓÛ˘, Ô‡Ù ٷ 100.000 ¢ÚÒ ÁÈ· ÙȘ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ·Û¯ÔÏÔ‡ÓÙ·È Ì ÙÔÓ ÙÔ˘ÚÈÛÌfi Î·È ÙËÓ ·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ, Ô‡Ù ٷ 80.000 ¢ÚÒ ÁÈ· ÙȘ ÂÌÔÚÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ. ΔÔ Î·ÙÒÙ·ÙÔ fiÚÈÔ ÙÔ˘ ÂȯÔÚËÁÔ‡ÌÂÓÔ˘ ÚÔ¸ÔÏÔÁÈÛÌÔ‡ ÔÚ›˙ÂÙ·È ÛÙ· 30.000 ¢ÚÒ. Δ¤ÏÔ˜, ÙÔ Û˘ÓÔÏÈÎfi ÔÛfi Ù˘ ¯ÚËÌ·ÙÔ‰fiÙËÛ˘ ı· ·Ó¤ÏıÂÈ ÛÙÔ 50% Î·È ÛÙÔ 60% ÌfiÓÔ ÁÈ· ÙȘ ÚÔÙ¿ÛÂȘ Ô˘ ÚÔ¤Ú¯ÔÓÙ·È ·fi ÓËÛÈ¿ οو ÙˆÓ 5.000 ηÙԛΈÓ, ·fi ÙȘ ˘ÚfiÏËÎÙ˜ ÂÚÈÔ¯¤˜ ÙˆÓ ÓÔÌÒÓ ∏Ï›·˜, ªÂÛÛËÓ›·˜, §·ÎˆÓ›·˜, ∞Ú牛·˜, ∂‡‚ÔÈ·˜, ÂÚÈÔ¯‹ ∞ÈÁÈ·Ï›·˜, ·ÏÏ¿ Î·È ·fi ÂÈÏÂÁ̤Ó˜ ÂÚÈÔ¯¤˜ ÙˆÓ ÓÔÌÒÓ ∫ÂÊ·ÏÏËÓ›·˜ Î·È ª·ÁÓËÛ›·˜ Ô˘ ¤¯Ô˘Ó ¯·Ú·ÎÙËÚÈÛı› ˆ˜ ˘ÚfiÏËÎÙ˜. ¡· ÛËÌÂȈı› fiÙÈ ÌÂÙ¿ ·fi 35 ¯ÚfiÓÈ· ÏÂÈÙÔ˘ÚÁ›·˜ Ô ∂√ªª∂Ã, Ô Î·Ù’ ÂÍÔ¯‹Ó ÔÚÁ·ÓÈÛÌfi˜ ÛÙ‹ÚÈ͢ Ù˘ ªÌ∂, ÎÏ›ÓÂÈ Î·È Û˘Á¯ˆÓ‡ÂÙ·È ‰È· ·ÔÚÚÔÊ‹Ûˆ˜ ·fi ÙËÓ ∂Δ∂∞¡ ∞∂ (∂ıÓÈÎfi Δ·ÌÂ›Ô ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ∞Ó¿Ù˘Í˘), ÂÓÒ ÔÈ ·ÚÌÔ‰ÈfiÙËÙ¤˜ ÙÔ˘ ÌÂٷʤÚÔÓÙ·È ÛÙË °ÂÓÈ΋ °Ú·ÌÌ·Ù›· μÈÔÌ˯·Ó›·˜. ∞Í›˙ÂÈ Â‰Ò Ó· ÛËÌÂȈı› fiÙÈ ¿Óˆ ·fi 200.000 Á˘Ó·ÈΛ˜ Î·È Ó·ÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ ˆÊÂÏ‹ıËÎ·Ó ·fi ÙȘ ˘ËÚÂۛ˜ Î·È Ù· ÚÔÁÚ¿ÌÌ·Ù· Ô˘ ÚÔÛ¤ÊÂÚÂ Ô ÔÚÁ·ÓÈÛÌfi˜. °È· ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜: °ÂÓÈ΋ °Ú·ÌÌ·Ù›· μÈÔÌ˯·Ó›·˜, ππ °ÂÓÈ΋ ¢/ÓÛË ÛÙ‹ÚÈ͢ Ù˘ μÈÔÌ˯·Ó›·˜, ¢/ÓÛË ªª∂, ΔÌ‹Ì· ∞, Δ·¯. ?/ÓÛË : ªÂÛÔÁ›ˆÓ 119 Δ·¯. £˘Ú›‰·: 10192, ∞ı‹Ó·, ΔËϤʈÓÔ: 210-6969270, FAX: 210-696924.
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ÓÔ˘˜. ™˘ÓÔÙÈο, ÔÈ fiÚÔÈ ‰·ÓÂÈÛÌÔ‡ ÂÚÈÏ·Ì‚¿ÓÔ˘Ó: À„Ô˜ ‰·Ó›Ԣ ·fi 50.000 ¢ÚÒ ¤ˆ˜ 500.000 ¢ÚÒ, Ì ‰È¿ÚÎÂÈ· ˆ˜ ‰¤Î· ¤ÙË Î·È ‰˘Ó·ÙfiÙËÙ· ¤ÓÙÔ΢ ÂÚÈfi‰Ô˘ ¯¿ÚÈÙÔ˜ ¤ˆ˜ ‰‡Ô ¯ÚfiÓÈ·. ∂›Û˘, ÙÔ ÂÙ‹ÛÈÔ ÂÈÙfiÎÈÔ ·Ú·Ì¤ÓÂÈ ÛÙ·ıÂÚfi Û fiÏË ÙË ‰È¿ÚÎÂÈ· ÙÔ˘ ‰·Ó›Ԣ. ™ËÌÂÈÒÓÂÙ·È fiÙÈ ÙÔ ∂™¶∞ ¤¯ÂÈ Û˘ÓÂÈÛʤÚÂÈ ÛÙÔ ∂Δ∂∞¡ 460 ÂηÙ. ¢ÚÒ, ÂÓÒ ·Ó·Ì¤ÓÂÙ·È Ó· ÌԯϢıÔ‡Ó ·fi ÙËÓ ÙÚ·Â˙È΋ ·ÁÔÚ¿ ‰ÈÏ¿ÛÈ· ÔÛ¿. ™˘ÓÔÏÈο Ì ÙȘ ÙÚÂȘ ÚÔ·Ó·ÊÂÚfiÌÂÓ˜ ‰Ú¿ÛÂȘ ·Ó·Ì¤ÓÂÙ·È Ó· ‰ÈÔ¯ÂÙ¢ıÔ‡Ó ÛÙËÓ ·ÁÔÚ¿ ‰¿ÓÂÈ· ‡„Ô˘˜ 510 ÂηÙ. ¢ÚÒ.
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ÙÚÔÊ‹ ÛÙÔÓ ÚˆÙÔÁÂÓ‹ ÙÔ̤·, ηٿ ·ÚÈÔ ÏfiÁÔ ÛÙËÓ ·ÁÚÔÙÈ΋ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, οÓÔ˘Ó ÔÈ ∂ÏÏËÓ˜, Û‡Ìʈӷ Ì ÙËÓ ¤Ú¢ӷ ÙÔ˘ π√μ∂ ÁÈ· ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ÛÙËÓ ∂ÏÏ¿‰· ÁÈ· ÙÔ 2010-2011. ∏ Û˘ÁÎÂÎÚÈ̤ÓË Ù¿ÛË ÂȂ‚·ÈÒÓÂÙ·È Î·È ·fi ÙȘ ˘ËÚÂۛ˜ ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘, ÔÈ Ôԛ˜ ηٷÁÚ¿ÊÔ˘Ó ÛËÌ·ÓÙÈ΋ ·‡ÍËÛË Ù˘ ··Û¯fiÏËÛ˘ ÛÙÔÓ ·ÁÚÔÙÈÎfi ÙÔ̤· Û fiϘ ۯ‰fiÓ ÙȘ ¶ÂÚÈʤÚÂȘ Ù˘ ¯ÒÚ·˜ Î·È È‰È·›ÙÂÚ· ÛÙ· ÓËÛÈ¿ ÙÔ˘ ÓÔÙ›Ô˘ ∞ÈÁ·›Ô˘ (55,1%), ÛÙËÓ ∫Ú‹ÙË (31%) Î·È ÙË £ÂÛÛ·Ï›· (10,9%). ΔËÓ ÙÚÈÂÙ›· 2008-2010 Ì¿ÏÈÛÙ· ·Ú·ÙËÚ‹ıËΠ·‡ÍËÛË Ù˘ ··Û¯fiÏËÛ˘ ÛÙÔÓ ÎÏ¿‰Ô ηٿ 6,38%, Ë ÔÔ›· Û˘Ó¿ÁÂÙ·È 32.946 Ӥ˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜, ÂÓÒ ·Í›˙ÂÈ Ó· ÛËÌÂȈı› fiÙÈ ÙÔ 2010 Ô ·ÁÚÔÙÈÎfi˜ ÙÔ̤·˜ ··Û¯ÔÏÔ‡Û 549.800 ÂÚÁ·˙Ô̤ÓÔ˘˜ (12,4% ÙÔ˘ ÂÚÁ·ÙÈÎÔ‡ ‰˘Ó·ÌÈÎÔ‡ Ù˘ ¯ÒÚ·˜), ·Ó‚·›ÓÔÓÙ·˜ ÛÙË ‰Â‡ÙÂÚË ı¤ÛË ·Ì¤Ûˆ˜ ÌÂÙ¿ ÙÔ ÂÌfiÚÈÔ (18,1%) Î·È ·ÚÎÂÙ¿ ˘„ËÏfiÙÂÚ· ·fi ÙÔ˘˜ ÎÏ¿‰Ô˘˜ Ù˘ ÌÂÙ·Ô›ËÛ˘ (10,7%), ÙˆÓ Î·Ù·Û΢ÒÓ (7,3%) Î·È ÙÔ˘ ÙÔ˘ÚÈÛÌÔ‡ (7,0%).
¶ƒ√°ƒ∞ªª∞Δ∞ ∂¡π™ÃÀ™∏™ Δ· ÚÔÁÚ¿ÌÌ·Ù· ÂÓ›Û¯˘Û˘ ÙÔ˘ ·ÁÚÔÙÔ˘ÚÈÛÌÔ‡ Î·È Ù˘ ÌÂÙ·Ô›ËÛ˘, ηıÒ˜ Î·È Ù· ÚÔÁÚ¿ÌÌ·Ù· ÛÙ‹ÚÈ͢ Ù˘ Ó·ÓÈ΋˜ Î·È Ú¿ÛÈÓ˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘ Î·È ¿ÏÏˆÓ ‰ËÌfiÛÈˆÓ ÊÔÚ¤ˆÓ ÚÔÛ·ıÔ‡Ó Ó· ‰ÒÛÔ˘Ó ÒıËÛË ÛÙË ÛÙÚÔÊ‹ ÙˆÓ ∂ÏÏ‹ÓˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ ÛÙËÓ Â·Ú¯›·. ∂›Ó·È ¯·Ú·ÎÙËÚÈÛÙÈÎfi fiÙÈ, Û‡Ìʈӷ Ì ٷ ÛÙÔȯ›· ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘, ÛÙËÓ Î·Ù·ÓÔÌ‹ ÙÔ˘ ÂıÓÈÎÔ‡ ·Ôı¤Ì·ÙÔ˜ ÂÓÈ·›·˜ ÂÓ›Û¯˘Û˘, ¿Óˆ ·fi ÙÔ 75% ÙˆÓ ‰ÈηÈÔ‡¯ˆÓ Â›Ó·È ·ÁÚfiÙ˜ οو ÙˆÓ 40 ÂÙÒÓ. ∏ ·Ú·¯ÒÚËÛË, Ì¿ÏÈÛÙ·, ÂÚ›Ô˘ ÙÚÈÒÓ ÂηÙÔÌÌ˘Ú›ˆÓ ÛÙÚÂÌÌ¿ÙˆÓ Ô˘ ¤¯ÂÈ ÛÙËÓ È‰ÈÔÎÙËÛ›· ÙÔ˘ ÙÔ ˘Ô˘ÚÁÂ›Ô ‰›ÓÂÈ ¤Ó· ÂÈϤÔÓ Î›ÓËÙÚÔ ÛÙÔ˘˜ ·ÓıÚÒÔ˘˜ ÙˆÓ fiÏÂˆÓ ÒÛÙ ӷ ÂÈÛÙÚ¤„Ô˘Ó ÛÙËÓ Â·Ú¯›·. Δ· ÚÒÙ· 1,2 ÂηÙÔÌ̇ÚÈ· ÛÙÚ¤ÌÌ·Ù· ·Ú·¯ˆÚ‹ıËÎ·Ó ‹‰Ë, ̤۷ ÛÙÔ 2011, Û ӤԢ˜ Ô˘ ÂӉȷʤÚÔÓÙ·È Ó· ·Ó·Ù‡ÍÔ˘Ó ·ÁÚÔÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ·. √È ‚·ÛÈΤ˜ ÚÔ¸Ôı¤ÛÂȘ Ô˘ ˙ËÙ¿ÂÈ ÙÔ ˘Ô˘ÚÁÂ›Ô ÁÈ· Ó· ·Ú·¯ˆÚ‹ÛÂÈ ¤Ó· ·ÁÚÔÙÂÌ¿¯ÈÔ Â›Ó·È Ô ÂӉȷÊÂÚfiÌÂÓÔ˜ Ó· ÂÈı˘Ì› Ó·
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™‡Ìʈӷ Ì ÙÔ ˘Ô˘ÚÁÂ›Ô ∞Ó¿Ù˘Í˘ ¤¯ÂÈ ˘ÔÁÚ·Ê› ÎÔÈÓ‹ ˘Ô˘ÚÁÈ΋ ·fiÊ·ÛË ÁÈ· ÙËÓ ›‰Ú˘ÛË ÙÔ˘ Δ·Ì›Ԣ ∞ÁÚÔÙÈ΋˜ ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. ΔÔ Δ·ÌÂ›Ô ı· ÚÈÌÔ‰ÔÙËı› Ì 150 ÂηÙÔÌ̇ÚÈ· ¢ÚÒ ·fi ÙÔ ÚfiÁÚ·ÌÌ· ∂™¶∞. ¶·Ú¿ÏÏËÏ·, ̤¯ÚÈ ÙÔ Ù¤ÏÔ˜ ª·ÚÙ›Ô˘ ·Ó·Ì¤ÓÂÙ·È Ó· ÂÓÂÚÁÔÔÈËı› Î·È ÙÔ Δ·ÌÂ›Ô ∂¡∞§π√, Ì ‰ËÌfiÛÈ· Û˘Ó‰ÚÔÌ‹ ‡„Ô˘˜ 35 ÂηÙÔÌ̇ÚÈ· ¢ÚÒ, ÙÔ
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ÔÔ›Ô ı· ηχÙÂÈ ÂÂÓ‰˘ÙÈο Û¯¤‰È· ÛÙËÓ ·ÏÈ›·, Û ÂȯÂÈÚ‹ÛÂȘ ÌÂÙ·Ô›ËÛ˘ ·ÏÈ¢ÙÈÎÒÓ ÚÔ˚fiÓÙˆÓ Î·È ¿ÏϘ ·ÚfiÌÔȘ ÂȯÂÈÚËÌ·ÙÈΤ˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜. ¡· ÛËÌÂȈı› fiÙÈ ÙÔ ∂Δ∂∞¡ ·fi ÙËÓ ›‰Ú˘Û‹ ÙÔ˘ ¤ˆ˜ Û‹ÌÂÚ· ¤¯ÂÈ ¯ÔÚËÁ‹ÛÂÈ ÂÁÁ˘‹ÛÂȘ Û ÂÚÈÛÛfiÙÂÚ˜ ·fi 60.000 ÂȯÂÈÚ‹ÛÂȘ ÁÈ· ‰¿ÓÂÈ· ‡„Ô˘˜ ÂÚ›Ô˘ 5,5 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ¢ÚÒ.
·Û¯ÔÏËı› Ì ÙÔÓ ÚˆÙÔÁÂÓ‹ ÙÔ̤· Î·È Ù·˘Ùfi¯ÚÔÓ· Ó· Â›Ó·È ·ÎÙ‹ÌÔÓ·˜. ∂›Û˘, ÙÔ ÚfiÁÚ·ÌÌ· Û˘Óԉ‡ÂÙ·È ·fi ÂÈϤÔÓ Î›ÓËÙÚ· fiˆ˜ Ë ·Ú·¯ÒÚËÛË ÔÈÎÔ¤‰Ô˘ ÁÈ· ·Ó¤ÁÂÚÛË Î‡ÚÈ·˜ ηÙÔÈΛ·˜ ÂÓÙfi˜ ÔÈÎÈÛÌÒÓ Î¿Ùˆ ÙˆÓ 2.000 ηÙԛΈÓ, Ô˘ ‰ÂÓ ¤¯Ô˘Ó ÙÔ˘ÚÈÛÙÈ΋ ‹ ÔÈÎÔ‰È΋ ·Í›·, Ë ‰˘Ó·ÙfiÙËÙ· ÂÓÔÈΛ·Û˘ ¤Ó·ÓÙÈ Û˘Ì‚ÔÏÈÎÔ‡ ÌÈÛıÒÌ·ÙÔ˜ (5 ¢ÚÒ/ÛÙÚ¤ÌÌ·) ¤ÎÙ·Û˘ ÁÈ· 15 ¯ÚfiÓÈ·, ÂÓÒ ÈÛ¯‡Ô˘Ó Î·È ÊÔÚÔÏÔÁÈΤ˜ ÂÏ·ÊÚ‡ÓÛÂȘ. ∞ÏÏÔ ¤Ó· ÚfiÁÚ·ÌÌ· ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘ Ô˘ ·Â˘ı‡ÓÂÙ·È Û ·ÁÚfiÙ˜ Â›Ó·È ÙÔ «∞ϤͷӉÚÔ˜ ª·ÏÙ·Ù˙‹˜» Î·È Û˘ÁÎÂÎÚÈ̤ӷ Ë ‰Ú¿ÛË ÙÔ˘ ÁÈ· ÙË ‚ÈÔÏÔÁÈ΋ ÁˆÚÁ›·. ™ÎÔfi˜ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ Â›Ó·È Ë ÚÔÛÙ·Û›· Î·È ‚ÂÏÙ›ˆÛË ÙÔ˘ ÂÚÈ‚¿ÏÏÔÓÙÔ˜ Î·È ÙˆÓ Ê˘ÛÈÎÒÓ fiÚˆÓ (¤‰·ÊÔ˜,
ÓÂÚfi, ·¤Ú·˜), Ë ‰È·Ù‹ÚËÛË Ù˘ ‚ÈÔÔÈÎÈÏfiÙËÙ·˜ ȉ›ˆ˜ ÙˆÓ ÁÂÓÂÙÈÎÒÓ fiÚˆÓ Î·È Ë ‰È·Ù‹ÚËÛË ÙÔ˘ ÁˆÚÁÈÎÔ‡ ÙÔ›Ô˘ Î·È ÙˆÓ ¯·Ú·ÎÙËÚÈÛÙÈÎÒÓ ÙÔ˘. √È ÂȯÂÈÚË̷ٛ˜ Ô˘ ÌÔÚÔ‡Ó Ó· ˆÊÂÏËıÔ‡Ó ·fi ÙÔ ÚfiÁÚ·ÌÌ· Ú¤ÂÈ Ó· Â›Ó·È ÂÁÁÂÁÚ·Ì̤ÓÔÈ ÛÙÔ ªËÙÚÒÔ ∞ÁÚÔÙÒÓ Î·È ∞ÁÚÔÙÈÎÒÓ ∂ÎÌÂÙ·ÏχÛÂˆÓ (ª∞∞∂), ›Ù ˆ˜ ·ÁÁÂÏ̷ٛ˜ ·ÁÚfiÙ˜ ›Ù ˆ˜ οÙÔ¯ÔÈ ·ÁÚÔÙÈ΋˜ ÂÎÌÂÙ¿ÏÏ¢Û˘, ÔÈ ÔÔ›ÔÈ ·Ó·Ù‡ÛÛÔ˘Ó ·ÁÚÔÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· Ô˘ ÙÔ˘˜ ·ÔʤÚÂÈ ÙÔ˘Ï¿¯ÈÛÙÔÓ ÙÔ 35% ÙÔ˘ Û˘ÓÔÏÈÎÔ‡ ÙÔ˘˜ ÂÙ‹ÛÈÔ˘ ÂÈÛÔ‰‹Ì·ÙÔ˜. ∂›Û˘ ÌÔÚÔ‡Ó Ó· ¯ÚËÌ·ÙÔ‰ÔÙËıÔ‡Ó Î·È ÓÔÌÈο ÚfiÛˆ·, ‰ËÏ·‰‹ ÂȯÂÈÚ‹ÛÂȘ Ô˘ Ï·Ì‚¿ÓÔ˘Ó ·fi ÙËÓ ··Û¯fiÏËÛ‹ ÙÔ˘˜ Û ·ÁÚÔÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· ÙÔ 50% ÙÔ˘Ï¿¯ÈÛÙÔÓ ÙÔ˘ Û˘ÓÔÏÈÎÔ‡ ÙÔ˘˜ ÂÙ‹ÛÈÔ˘ ÂÈÛÔ‰‹Ì·ÙÔ˜. ¶·Ú¿ÏÏËÏ· Ì ٷ ÚÔÁÚ¿ÌÌ·Ù·
ÙÔ˘ ˘Ô˘ÚÁ›Ԣ, «ÙÚ¤¯ÂÈ» Î·È ÂΛÓÔ ÙÔ˘ ∂Δ∂∞¡ (∂ıÓÈÎfi Δ·ÌÂ›Ô ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜), ÙÔ ÔÔ›Ô ÚÔÛʤÚÂÈ Â˘ÓÔ˚ÎÔ‡˜ fiÚÔ˘˜ ‰·ÓÂÈÛÌÔ‡ Î·È ÂÈÙfiÎÈ· ·fi 3,6% ¤ˆ˜ 4,5% Û ÂȯÂÈÚË̷ٛ˜ Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È ÛÙÔ˘˜ ÎÏ¿‰Ô˘˜ ıÂÌ·ÙÈÎÔ‡ ÙÔ˘ÚÈÛÌÔ‡, ·Ê·Ï¿ÙˆÛ˘, ‰È·¯Â›ÚÈÛ˘ ·ÔÚÚÈÌÌ¿ÙˆÓ, Ú¿ÛÈÓˆÓ ˘Ô‰ÔÌÒÓ, Ú¿ÛÈÓˆÓ ÂÊ·ÚÌÔÁÒÓ Î·È ·Ó·ÓÂÒÛÈÌˆÓ ËÁÒÓ ÂÓ¤ÚÁÂÈ·˜. ∏ Û˘ÁÎÂÎÚÈ̤ÓË ‰Ú¿ÛË Û˘Á¯ÚËÌ·ÙÔ‰ÔÙÂ›Ù·È ÙfiÛÔ ·fi ÙÔ Δ·ÌÂ›Ô ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ÙÔ˘ ∂Δ∂∞¡ (ÚÒËÓ Δ∂ª¶ª∂) fiÛÔ Î·È ·fi ÙËÓ ∂ıÓÈ΋ ΔÚ¿Â˙· Ù˘ ∂ÏÏ¿‰Ô˜. ™ÎÔfi˜ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ Â›Ó·È Ó· ¯ÚËÌ·ÙÔ‰ÔÙËıÔ‡Ó Ôχ ÌÈÎÚ¤˜, ÌÈÎÚ¤˜ Î·È ÌÂÛ·›Â˜ ÂȯÂÈÚ‹ÛÂȘ Ì ·ÎÏÔ ÂÚÁ·ÛÈÒÓ ¤ˆ˜ 50 ÂηÙÔÌ̇ÚÈ· ¢ÚÒ, ÔÈ Ôԛ˜ ··Û¯ÔÏÔ‡Ó ÙÔ Ôχ 250 ÂÚÁ·˙Ô̤-
Δ·ÌÂ›Ô ∞ÁÚÔÙÈ΋˜ ∂ȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜
∂Í¿ÏÏÔ˘ ˘ÂÓı˘Ì›˙ÂÙ·È fiÙÈ ¤¯ÂÈ ·Ú·Ù·ı› ÁÈ· ÙÔ Ù¤ÏÔ˜ ÙÔ˘ 2012 Ë ÈÛ¯‡˜ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ¯ÔÚ‹ÁËÛ˘ ÂÁÁ˘‹ÛÂˆÓ ÁÈ· ‰¿ÓÂÈ· ·ÁÔÚ¿˜ ÚÒÙˆÓ ˘ÏÒÓ, ÂÌÔÚÂ˘Ì¿ÙˆÓ Î·È ˘ËÚÂÛÈÒÓ. ™ÙÔ Ï·›ÛÈÔ ÙÔ˘ Û˘ÁÎÂÎÚÈ̤ÓÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ Î·È Û ‰È¿ÛÙËÌ· 18 ÌËÓÒÓ ¤¯Ô˘Ó ÂÁÎÚÈı›, Ì ÂÁÁ‡ËÛË ÙÔ˘ ∂Δ∂∞¡, ‰¿ÓÂÈ· ‡„Ô˘˜ 111 ÂηÙ. ¢ÚÒ Û 1.707 ÂȯÂÈÚ‹ÛÂȘ ∞Ó¿ÌÂÛ· ÛÙȘ ‰·¿Ó˜ Ô˘ ¯ÚËÌ·ÙÔ‰ÔÙÔ‡ÓÙ·È Â›Ó·È: ∏ ·ÁÔÚ¿ Î·È ÂÁηٿÛÙ·ÛË Î·ÈÓÔ‡ÚÁÈˆÓ Û‡Á¯ÚÔÓˆÓ Ì˯·ÓËÌ¿ÙˆÓ Î·È ÏÔÈÔ‡ ÂÍÔÏÈÛÌÔ‡ Î·È ÂÁηٷÛÙ¿ÛˆÓ, ȉ›ˆ˜ ÊÈÏÈÎÒÓ ÛÙÔ ÂÚÈ‚¿ÏÏÔÓ, Ì ÌÂȈ̤ÓË Î·Ù·Ó¿ÏˆÛË ÂÓ¤ÚÁÂÈ·˜ (··Ú·›ÙËÙË ÚÔ¸fiıÂÛË Â›Ó·È Ó· ÂÓۈ̷ÙÒÓÔ˘Ó Û‡Á¯ÚÔÓ˜ Ù¯ÓÔÏÔÁ›Â˜ ·˘ÙÔÌ·ÙÈÛÌÔ‡ Î·È ÂϤÁ¯Ô˘ ÔÈfiÙËÙ·˜), ηÈÓÔ‡ÚÁÈÔÈ ÂÍÔÏÈÛÌÔ› ÁÈ· ÙËÓ Â͢ËÚ¤ÙËÛË ÙˆÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ ÙÔ˘ ÂÓ·ÏÏ·ÎÙÈÎÔ‡ ÙÔ˘ÚÈÛÌÔ‡, Û˘ÛÙ‹Ì·Ù· ‰È·¯Â›ÚÈÛ˘, ‰·¿Ó˜ ‰È·ÛÊ¿ÏÈÛ˘ ÔÈfiÙËÙ·˜, ÈÛÙÔÔ›ËÛ˘ ÚÔ˚fiÓÙˆÓ, ˘ÈÔı¤ÙËÛ˘ Û˘ÛÙËÌ¿ÙˆÓ ÂÚÈ‚·ÏÏÔÓÙÈ΋˜ ‰È·¯Â›ÚÈÛ˘, ‰·¿Ó˜ ÚÔ‚ÔÏ‹˜ Û ·ÁÔÚ¤˜ - ÛÙfi¯Ô˘˜, Ù¯ÓÈ΋ Î·È Û˘Ì‚Ô˘Ï¢ÙÈ΋ ˘ÔÛÙ‹ÚÈÍË, fiˆ˜ Û˘ÓÂÚÁ·Û›· Ì ÂÚ¢ÓËÙÈο ΤÓÙÚ· Î·È ·ÓÂÈÛÙËÌȷο ȉڇ̷ٷ, ÌÂϤÙ˜ ÂÚÈ‚·ÏÏÔÓÙÈÎÒÓ ÂÈÙÒÛÂˆÓ Î·È ÌÂϤÙ˜ Ì›ˆÛ˘ Ù˘ ÂÚÈ‚·ÏÏÔÓÙÈ΋˜ ÂÈ‚¿Ú˘ÓÛ˘, ηıÒ˜ Î·È Ë Î·Ù·Û΢‹, Ë Â¤ÎÙ·ÛË, Ô ÂÎÛ˘Á¯ÚÔÓÈÛÌfi˜ ÎÙÈÚÈ·ÎÒÓ, ÂȉÈÎÒÓ Î·È ‚ÔËıËÙÈÎÒÓ ÂÁηٷÛÙ¿ÛÂˆÓ Î·È ÔÈ ‰·¿Ó˜ ‰È·ÌfiÚʈÛ˘ ÂÚÈ‚¿ÏÏÔÓÙÔ˜ ¯ÒÚÔ˘, ̤¯ÚÈ 20% ÙÔ˘ ‡„Ô˘˜ ÙÔ˘ ÚÔ¸ÔÏÔÁÈÛÌÔ‡ ÙÔ˘ ÂÂÓ‰˘ÙÈÎÔ‡ ۯ‰›Ô˘. ∂ȉÈο ÛÙËÓ ˘ÔηÙËÁÔÚ›· ÂÓ·ÏÏ·ÎÙÈÎÔ‡ ÙÔ˘ÚÈÛÌÔ‡, ÔÈ ·ÓˆÙ¤Úˆ ‰·¿Ó˜ ÌÔÚÔ‡Ó Ó· ·Ó¤Ú¯ÔÓÙ·È Ì¤¯ÚÈ 40% ÙÔ˘ ‡„Ô˘˜ ÙÔ˘ ÚÔ¸ÔÏÔÁÈÛÌÔ‡ ÙÔ˘ ÂÂÓ‰˘ÙÈÎÔ‡ ۯ‰›Ô˘.
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‡Ìʈӷ Ì ÙÔ ÌËÙÚÒÔ ÙˆÓ 59 ∂ÈÌÂÏËÙËÚ›ˆÓ fiÏ˘ Ù˘ ¯ÒÚ·˜, ÙÔ ÚÒÙÔ ÂÍ¿ÌËÓÔ ÙÔ˘ 2011 ¿ÓÔÈÍ·Ó 3.212 ÂÚÈÛÛfiÙÂÚ˜ ÂȯÂÈÚ‹ÛÂȘ Û ۯ¤ÛË Ì ÙÔ ÚÔËÁÔ‡ÌÂÓÔ ¤ÙÔ˜. ∂ÈϤÔÓ ÛÙËÓ ÙÂÏÂ˘Ù·›· ¤ÎıÂÛË «Doing Business» 2012 Ù˘ ¶·ÁÎfiÛÌÈ·˜ ΔÚ¿Â˙·˜ Ë ¯ÒÚ· Ì·˜ ηٷϷ̂¿ÓÂÈ ÙËÓ 135Ë ı¤ÛË Ù˘ ·ÁÎfiÛÌÈ·˜ ηٿٷ͢ ÛÙË Ï›ÛÙ· «Starting a Business» (ÙÔ 2011 ηÙ›¯Â ÙËÓ 149Ë ı¤ÛË). ∫·Ù¿ Ù· Ê·ÈÓfiÌÂÓ· ÛÙËÓ ∂ÏÏ¿‰· ηٷÁÚ¿ÊÂÙ·È Ì›· οÔÈ· ‚ÂÏÙ›ˆÛË ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ ÂÚÈ‚¿ÏÏÔÓÙÔ˜. ΔËÓ ÂÈÎfiÓ· ·˘Ù‹ ¤Ú¯ÂÙ·È Ó· ‰È·„‡ÛÂÈ ˆÛÙfiÛÔ Ë ÂÙ‹ÛÈ· ¤ÎıÂÛË ÙÔ˘ π√μ∂ (π‰Ú˘Ì· √ÈÎÔÓÔÌÈÎÒÓ Î·È μÈÔÌ˯·ÓÈÎÒÓ ∂Ú¢ÓÒÓ) ÁÈ· ÙËÓ ÂÁ¯ÒÚÈ· ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, Ë ÔÔ›· ÂȉÂÈÓÒÓÂÙ·È ÏfiÁˆ Ù˘ ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ÎÚ›Û˘. ΔÂÏÈο ÙÈ ·fi Ù· ·Ú·¿Óˆ ÈÛ¯‡ÂÈ Î·È Ò˜ ‰È·ÁÚ¿ÊÂÙ·È Ë ÔÚ›· ÙˆÓ ÌÈÎÚÔÌÂÛ·›ˆÓ ÂÏÏËÓÈÎÒÓ ÂȯÂÈÚ‹ÛÂˆÓ ÂÓ Ì¤Ûˆ Ù˘ ‚·ıÈ¿˜ ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ‡ÊÂÛ˘; ΔÔ ˘Ô˘ÚÁÂ›Ô ∞Ó¿Ù˘Í˘, ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È ¡·˘ÙÈÏ›·˜ Ì·˜ ÏËÚÔÊÔÚ› fiÙÈ ÙÔÓ ª¿ÚÙÈÔ ÙÔ˘ 2011 ÙÔ Û‡ÓÔÏÔ ÙˆÓ Ó¤ˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Ô˘ ‰‹ÏˆÛ·Ó ¤Ó·ÚÍË Í¤ڷÛ ÙÔÓ ·ÚÈıÌfi ÙˆÓ ‰È·ÁÚ·ÊÒÓ Î·Ù¿ 370 ÂȯÂÈÚ‹ÛÂȘ. √È Ó¤Â˜ ÂÁÁڷʤ˜ ¤ÊÙ·Û·Ó ÙȘ 5.050 ¤Ó·ÓÙÈ ÙˆÓ 4.680 ‰È·ÁÚ·ÊÒÓ. ∞Ó·Ï˘ÙÈÎfiÙÂÚ·, ÙÔÓ Ì‹Ó· ∞Ú›ÏÈÔ ÛËÌÂÈÒıËÎ·Ó 4.493 Ӥ˜ ÂÁÁڷʤ˜ Î·È 3.050 ‰È·Áڷʤ˜. ΔÔÓ ª¿ÈÔ ÔÈ ÂÁÁڷʤ˜ ¤ÊÙ·Û·Ó ÙȘ 4.926 Î·È ÔÈ ‰È·Áڷʤ˜ ÙȘ 4.127, ÂÓÒ ÙÔÓ πÔ‡ÓÈÔ ¤ÁÈÓ·Ó 4.921 ÂÁÁڷʤ˜ Î·È 3.288 ‰È·Áڷʤ˜. ‰, ηıËÁËÙ‹˜ √ Î. πˆÛ‹Ê ÷ÛÛ›‰ ÔÈÎÔÓÔÌÈ΋˜ ÂÈÛÙ‹Ì˘ ÛÙÔ ¶·ÓÂÈÛÙ‹ÌÈÔ ¶ÂÈÚ·ÈÒ˜ Î·È ÂȉÈÎfi˜ ¿Óˆ Û ı¤Ì·Ù· ÌÈÎÚÔÌÂÛ·›ˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ˘ÔÛÙËÚ›˙ÂÈ fiÙÈ «ÔÈ ·Ó·ÎÔÈÓÒÛÂȘ Î·È ÔÈ ÛÙ·ÙÈÛÙÈΤ˜ Ô˘ ηٿ ηÈÚÔ‡˜ ‚Á·›ÓÔ˘Ó ÁÈ· ÙÔ ¿ÓÔÈÁÌ· ‹ ÁÈ· ÙÔ ÎÏ›ÛÈÌÔ ÂȯÂÈÚ‹ÛÂˆÓ ·ÓÙÈÌÂÙˆ›˙ÔÓÙ·È Ì οÔÈÔÓ ÛÎÂÙÈÎÈÛÌfi. ∫·Ù¿ ÙË ÁÓÒÌË ÌÔ˘ Ù· ÛÙÔȯ›· ·˘Ù¿ ‰ÂÓ Â›Ó·È Î·È ÙfiÛÔ ·ÍÈfiÈÛÙ· Î·È Î·ıfiÏÔ˘ ¯Ú‹ÛÈÌ· ı· ¤ÏÂÁ·, ÏÂÈÙÔ˘ÚÁÔ‡Ó ÙÂÏ›ˆ˜ ·ÔÚÔÛ·Ó·ÙÔÏÈÛÙÈο. ∏ ¤Ó·ÚÍË Ì›·˜ Âȯ›ÚËÛ˘ Â›Ó·È Ôχ Ê˘ÛÈÎfi Ó· ‰ËÏÒÓÂÙ·È ·Ì¤Ûˆ˜, ηıÒ˜ ÏfiÁˆ ÓÔÌÈÎÔ‡ Ï·ÈÛ›Ô˘ Â›Ó·È ˘Ô¯ÚˆÙÈÎfi Ó· Á›ÓÂÙ·È ÂÁÁÚ·Ê‹ Û οÔÈÔ ÂÈÌÂÏËÙ‹ÚÈÔ. ∞ÓÙ›ıÂÙ·, ÙÔ ÎÏ›ÛÈÌfi Ù˘ ‰ÂÓ ‰ËÏÒÓÂÙ·È Û˘¯Ó¿. ∫·È ·˘Ùfi Â›Ó·È ¤Ó· ÛËÌ·ÓÙÈÎfi Úfi‚ÏËÌ·. ∏ Ú·ÁÌ·ÙÈÎfiÙËÙ·, ÏÔÈfiÓ, ›ӷÈ
¿Ú· Ôχ ‰˘Û¿ÚÂÛÙË. ¶ÔÏϤ˜ ÂȯÂÈÚ‹ÛÂȘ ¤¯Ô˘Ó ÎÏ›ÛÂÈ ÙÔÓ ÙÂÏÂ˘Ù·›Ô ¯ÚfiÓÔ, Ì¿ÏÈÛÙ· ÔÏϤ˜ ·fi ·˘Ù¤˜ ηÓÔÓÈο ‰ÂÓ ı· ¤Ú ӷ ˘¿Ú¯Ô˘Ó, ÂÔ̤ӈ˜ ÙÔ Ó· ÎÏ›ÛÔ˘Ó ÂÎÊÚ¿˙ÂÈ Ì›· ·Ó·fiÊ¢ÎÙË Û˘Ó¤ÂÈ· Ì›·˜ ηٿÛÙ·Û˘ Î·È ÛËÌ·›ÓÂÈ ·Ô‰¤ÛÌ¢ÛË fiÚˆÓ Ô˘ ÌÔÚÔ‡Ó Ó· ¿ÓÂ Î¿Ô˘ ·ÏÏÔ‡». ™‡Ìʈӷ Ì ÙËÓ ÂÙ‹ÛÈ· ¤ÎıÂÛË Ù˘ ∂™∂∂ (∂ıÓÈ΋ ™˘ÓÔÌÔÛÔÓ‰›· ∂ÏÏËÓÈÎÔ‡ ∂ÌÔÚ›Ô˘), ·fi ÙÔ 2009 ¤ˆ˜ ÙÔ 2011 ¤ÎÏÂÈÛ·Ó 60.000 ÂȯÂÈÚ‹ÛÂȘ Î·È Ì¤Û· ÛÙÔ 2012 ÚԂϤÂÙ·È Ó· ‚¿ÏÔ˘Ó ÏԢΤÙÔ ¿ÏϘ ÙfiÛ˜. ∏ 33¯ÚÔÓË Î˘Ú›· ∞Ó‰ÚÈ¿ÓÓ· μ·ÛÈÏÔÔ‡ÏÔ˘, Û‡˙˘ÁÔ˜ Î·È ÌËÙ¤Ú· ÂÓfi˜ ·Ó‹ÏÈÎÔ˘ ·È‰ÈÔ‡, ‰È·ÙËÚÔ‡Û ¤Ó· ÌÈÎÚfi ÂÌÔÚÈÎfi ηٿÛÙËÌ· Ì ›‰Ë ÛÈÙÈÔ‡ ÛÙÔ Ã·Ï¿Ó‰ÚÈ. «ΔÔ Î·Ù¿ÛÙËÌ· ÙÔ Â›¯·Ó ·ÓÔ›ÍÂÈ ÔÈ ÁÔÓ›˜ ÌÔ˘ ÙÔ 1991 ÛÙÔ fiÓÔÌ¿ ÌÔ˘. ∂ÁÒ ÙfiÙ ÛÔ‡‰·˙· ·ÁÁÏÈ΋ ÊÈÏÔÏÔÁ›· Î·È Ù·˘Ùfi¯ÚÔÓ· ‹ÌÔ˘Ó ˘Â‡ı˘ÓË ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜. ∂›¯· ÛÙ·ıÂÚ‹ ÂÏ·Ù›· Î·È Î¤Ú‰È˙· ¤Ó· ηÏfi ÂÈÛfi‰ËÌ·. √̈˜ ÙÔ 2009 ¿Ú¯ÈÛ·Ó ÔÈ ÚÒÙ˜ ‰˘ÛÎÔϛ˜. ∏ ηٿÛÙ·ÛË ÂȉÂÈÓÒıËΠÙÔ 2010 Î·È ÙÔ 2011 ‹Ù·Ó Ë ·Ú¯‹ ÙÔ˘ Ù¤ÏÔ˘˜. ∂Ì·ÈÓ·Ó ÂÏ¿Ù˜ ̤۷ ÛÙÔ Ì·Á·˙› Î·È ÌÔ˘ ¤ÏÂÁ·Ó fiÙÈ ‰ÂÓ Â›¯·Ó ÏÂÊÙ¿ Ó· „ˆÓ›ÛÔ˘Ó. √È ·ÁÔÚ¤˜ ÌÂÈÒıËÎ·Ó Ôχ Î·È Ô Ù˙›ÚÔ˜ ¤ÂÛÂ. ∂Ú ÏÔÈfiÓ Ó· ¿Úˆ Ì›· ·fiÊ·ÛË. ◊ ı· ‰·ÓÂÈ˙fiÌÔ˘Ó ÁÈ· Ó· ¤¯ˆ ¯Ú‹Ì·Ù· Î·È Ó· ηχ„ˆ Ù· ¤ÍÔ‰· ÙÔ˘ Ì·Á·˙ÈÔ‡ Î·È Ó· ÏËÚÒÓˆ ÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜ ÌÔ˘ ‹ ı· ¤ÎÏÂÈÓ· ÙËÓ Âȯ›ÚËÛË. √Ù·Ó Â›‰· fiÙÈ ‰ÂÓ ÌÔÚÒ Ó· ÏËÚÒÛˆ ÙÔ ÓÔ›ÎÈ ÌÔ˘, ÚÔÙ›ÌËÛ· ÙÔÓ ÂÚ·Ṳ̂ÓÔ ºÂ‚ÚÔ˘¿ÚÈÔ Ó· ÎÏ›ۈ ÙÔ Î·Ù¿ÛÙËÌ·. ¢ÂÓ ‹ıÂÏ· Ó· ÊÙ¿Ûˆ ÛÙÔ ÛËÌÂ›Ô Ó· ·Ú¯›Ûˆ Ó· Ô˘Ï¿ˆ ÙËÓ ÂÚÈÔ˘Û›· ÌÔ˘, ‹ Ó· ‰È·ı¤Ûˆ ÙÔÓ ÌÈÛıfi ÙÔ˘ Û˘˙‡ÁÔ˘ ÌÔ˘ ÁÈ· Ó· ‰È·ÛÒÛˆ ÙËÓ Â¤Ó‰˘Û‹ ÌÔ˘. ∂˘Ù˘¯Ò˜, ÍÂÔ‡ÏËÛ· ·Ì¤Ûˆ˜ Î·È ÍÂÏ‹ÚˆÛ· fiϘ ÙȘ ˘Ô¯ÚÂÒÛÂȘ ÌÔ˘. ™‹ÌÂÚ· ÔÈ ÂÚÈÛÛfiÙÂÚ˜
™‡Ìʈӷ Ì ÙËÓ ÂÙ‹ÛÈ· ¤ÎıÂÛË Ù˘ ∂™∂∂ (∂ıÓÈ΋ ™˘ÓÔÌÔÛÔÓ‰›· ∂ÏÏËÓÈÎÔ‡ ∂ÌÔÚ›Ô˘) ·fi ÙÔ 2009 ¤ˆ˜ ÙÔ 2011 ¤ÎÏÂÈÛ·Ó 60.000 ÂȯÂÈÚ‹ÛÂȘ Î·È Ì¤Û· ÛÙÔ 2012 ÚԂϤÂÙ·È Ó· ‚¿ÏÔ˘Ó ÏԢΤÙÔ ¿ÏϘ ÙfiÛ˜ ªÌ∂ Â›Ó·È ¯Úˆ̤Ó˜. ÃÚˆÛÙ¿Ó Û Δ∂μ∂, ÂÊÔڛ˜, π∫∞. ∂ÁÒ ÚÔÛˆÈο ‰ÂÓ ı· ÙÔ ¿ÓÙ¯· ·˘Ùfi. ∏ ·ÁÔÚ¿ fiÛÔ ¿ÂÈ ¯ÂÈÚÔÙÂÚ‡ÂÈ. ¶Ôχ ÊÔ‚¿Ì·È fiÙÈ ÔÈ ªÌ∂ ı· ·Ê·ÓÈÛÙÔ‡Ó Î·È ı· Ì›ÓÔ˘Ó ÌfiÓÔ ÔÈ ÌÂÁ¿Ï˜ ·Ï˘Û›‰Â˜. √ ÌÈÎÚÔÌÂÛ·›Ô˜ ÂȯÂÈÚËÌ·Ù›·˜ ‰ÂÓ ÌÔÚ› Ó· ·ÓÙ·ÁˆÓÈÛÙ› ÙË ÌÂÁ¿ÏË Âȯ›ÚËÛË. ™ÙËÓ Â·Ú¯›· ›Ûˆ˜ Ù· Ú¿ÁÌ·Ù· Â›Ó·È ‰È·ÊÔÚÂÙÈο, Ë ·ÁÔÚ¿ Â›Ó·È ÌÈÎÚfiÙÂÚË Û ۯ¤ÛË Ì ÙËÓ ∞ı‹Ó·, fiÔ˘ Ô ·ÓÙ·ÁˆÓÈÛÌfi˜ Â›Ó·È ÌÂÁ·Ï‡ÙÂÚÔ˜. ∫¿ı 6 Ì‹Ó˜ ·ÓÔ›ÁÂÈ Î·È ¤Ó· Ó¤Ô Î·Ù¿ÛÙËÌ· Î·È ‡ÛÙÂÚ· ·fi Ï›ÁÔ ÎÏ›ÓÂÈ. ∞˘Ù¤˜ Â›Ó·È ÎÈÓ‹ÛÂȘ ·ÂÏÈÛ›·˜. √ Ó¤Ô˜ ÂȯÂÈÚËÌ·Ù›·˜ ‰ÂÓ ¤¯ÂÈ ÙËÓ ˘ÔÌÔÓ‹ Ó· ÂÚÈ̤ÓÂÈ ÙËÓ ·fi‰ÔÛË Ù˘ ¤Ӊ˘Û‹˜ ÙÔ˘. ™‹ÌÂÚ·, ‰Â‰Ô̤Ó˘ Ù˘ ηٿÛÙ·Û˘ ‰ÂÓ ÌÔÚ›˜ Ó· ÂÚÈ̤ÓÂȘ, fiˆ˜ ÙÔ 1999 Ô˘ ¢ÓÔÔ‡Û·Ó Î·È ÔÈ ÙfiÙÂ Û˘Óı‹Î˜. ΔÒÚ·, ηٷȿÓÔÌ·È ¿ÏÈ Ì ÙÔ ·ÓÙÈΛÌÂÓÔ ÙˆÓ ÛÔ˘‰ÒÓ Ì Ô ˘
Î·È ·Ú¿ÏÏËÏ· ·Ú·ÎÔÏÔ˘ıÒ Ì·ı‹Ì·Ù· Û ¤Ó· π∂∫ ÁÈ· Ó· Á›Óˆ ÓËÈ·ÁˆÁfi˜, ÒÛÙ ӷ ÌÔÚ¤Ûˆ ·ÚÁfiÙÂÚ· fiÙ·Ó ÌÂÁ·ÏÒÛÂÈ Î·È Ï›ÁÔ ÙÔ ·È‰› ÌÔ˘ Ó· ·Ó·˙ËÙ‹Ûˆ ÂÚÁ·Û›· Û ·È‰ÈÎÔ‡˜ ÛÙ·ıÌÔ‡˜».
Δπ ¢∂πá√À¡ Δ∞ ™Δ√πÃ∂π∞ ™ÙÔ Ù¤ÏÔ˜ π·ÓÔ˘·Ú›Ô˘ ÙÔ ∂ÌÔÚÔ‚ÈÔÌ˯·ÓÈÎfi ∂ÈÌÂÏËÙ‹ÚÈÔ £ÂÛÛ·ÏÔӛ΢ ÂÎfiÓËÛ ¤Ú¢ӷ ÁÈ· ÙÔ Ì¤ÏÏÔÓ ÙˆÓ ªÌ∂. √È 8 ÛÙÔ˘˜ 10 ÂȯÂÈÚË̷ٛ˜ ÛÙË £ÂÛÛ·ÏÔÓ›ÎË Ô˘ ·¿ÓÙËÛ·Ó ÛÙȘ ÂÚˆÙ‹ÛÂȘ ıˆÚÔ‡Ó fiÙÈ Ë Î·Ù¿ÛÙ·ÛË ı· ¯ÂÈÚÔÙÂÚ¤„ÂÈ Ì ÎÏ›ÛÈÌÔ Î·Ù·ÛÙËÌ¿ÙˆÓ Î·È ·‡ÍËÛË ÙˆÓ ÂÈÛÊ·ÏÂÈÒÓ. ΔÔ 65% ÙˆÓ ÂÚˆÙËı¤ÓÙˆÓ ‰ËÏÒÓÔ˘Ó Û¯Â‰fiÓ Û›ÁÔ˘ÚÔ fiÙÈ ÌÂÙ¿ ÙËÓ „‹ÊÈÛË ÙÔ˘ Ó¤Ô˘ ÌÓËÌÔÓ›Ô˘, ̤۷ ÛÙÔ˘˜ ÂfiÌÂÓÔ˘˜ 3 Ì‹Ó˜, ÔÈ ˆÏ‹ÛÂȘ ı· ÌÂȈıÔ‡Ó ·ÎfiÌ· ÂÚÈÛÛfiÙÂÚÔ. ∏‰Ë ÔÏÏÔ› ÂȯÂÈÚË̷ٛ˜ (4 ÛÙÔ˘˜ 10, ÙÔ 43%) ı· ·Ó·ÁηÛÙÔ‡Ó Ó· ÚÔ‚Ô‡Ó Û ÌÂÈÒÛÂȘ ÌÈÛıÒÓ, ˆÚ·Ú›ˆÓ ·ÏÏ¿ Î·È ·ÔχÛÂȘ ÙÔ˘ ÚÔÛˆÈÎÔ‡. √ Î. °ÂÒÚÁÈÔ˜ ¶·ÏfiÁÔ˜, 56 ÂÙÒÓ, ·fi ÙÔ 1978 ‰È·ÙËÚ› ηٿÛÙËÌ· Ì ›‰Ë ˘Ô‰‹Ì·ÙÔ˜ Î·È ÚÔ˘¯ÈÛÌÔ‡. «™Ù· Ù¤ÏË Ù˘ ‰ÂηÂÙ›·˜ ÙÔ˘ ‘70 ˘‹Ú¯Â ÌÂÁ¿ÏË ·Ó¿Ù˘ÍË ÛÙËÓ ∂ÏÏ¿‰· Î·È È‰È·›ÙÂÚ· ÛÙËÓ Â·Ú¯›·. ™Â ·Ó·˙‹ÙËÛË Â·ÁÁÂÏÌ·ÙÈ΋˜ ηÚȤڷ˜ ·ÔÊ·Û›Û·Ì Ì ÙÔÓ ÙfiÙÂ Û˘ÓÂÙ·›ÚÔ ÌÔ˘ Ó· ·Û¯ÔÏËıԇ̠̠ÙÔ ÂÌfiÚÈÔ. ΔfiÙ ‹Ì·ÛÙ·Ó Ó¤ÔÈ, Î¿Ô˘ Á‡Úˆ ÛÙ· 24 Î·È Â›¯·Ì ÙËÓ fiÚÂÍË Î·È ÙÔÓ ˙‹ÏÔ Ó· οÓÔ˘Ì οÙÈ Î·ÈÓÔ‡ÚÁÈÔ Î·È ‰È·ÊÔÚÂÙÈÎfi. √ Ó¤Ô˜ ÂȯÂÈÚËÌ·Ù›·˜ ÛÙËÓ ·Ú¯‹ Ù· ‰›ÓÂÈ fiÏ·. ΔË ‰ÂηÂÙ›· ÙÔ˘ ‘80 Ë ·‡ÍËÛË ÙˆÓ ˆÏ‹ÛÂˆÓ ‹Ù·Ó ¿Óˆ ·fi 500%. Δ·
ÏÂÊÙ¿ Ô˘ ÎÂÚ‰›˙·Ì ٷ ÂÂÓ‰‡·Ì ÛÙËÓ Âȯ›ÚËÛ‹ Ì·˜. ∞fi ¤Ó· ηٿÛÙËÌ· ·ÔÎÙ‹Û·Ì ¿ÏÏ· ‰‡Ô. ΔÔ 2008 ÍÂÎÈÓ‹Û·Ì ̛· ·Ó·Î·›ÓÈÛË Ô˘ ÔÏÔÎÏËÚÒıËΠÙÔ 2011, ÔfiÙÂ Î·È ÂÓÙ¿ıËÎÂ Ë ÎÚ›ÛË Î·È Ê˘ÛÈο ÌÂÈÒıËÎ·Ó Î·È ÔÈ ˆÏ‹ÛÂȘ». √ˆ˜ ÂÍËÁ› Ô Î. ¶·ÏfiÁÔ˜, Ë ÙÒÛË ÙÔ˘ Ù˙›ÚÔ˘ ¤ÊÙ·Û ÙÔ 50%. «™‹ÌÂÚ·, ˙ËÙ¿Ì Ì›ˆÛË ÙÔ˘ ÂÓÔÈΛԢ ·fi ÙÔ˘˜ ȉÈÔÎً٘ ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜, ·ÏÏ¿ ÂΛÓÔÈ Â›Ó·È ·Ó¤Ó‰ÔÙÔÈ. °È’ ·˘Ùfi ÏÔÈfiÓ ·ÔÊ·Û›Û·Ì ӷ ÂÎÔÈ‹ÛÔ˘Ì ٷ ÚÔ˚fiÓÙ· Ì·˜, ÒÛÙ ·Ó ÎÏ›ÛÔ˘Ì ٷ ‰‡Ô ηٷÛÙ‹Ì·Ù· Ó· ÌÔÚ¤ÛÔ˘Ì ӷ ÏËÚÒÛÔ˘Ì ÙÔ˘Ï¿¯ÈÛÙÔÓ ÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜ Ì·˜. ¢ÂÓ ı¤ÏÔ˘Ì ӷ ‰Ô˘Ï‡ԢÌ ÌfiÓÔ ÁÈ· Ó· ÏËÚÒÓÔ˘Ì ٷ ¤ÍÔ‰· Ù˘ Âȯ›ÚËÛ˘, ‰ÂÓ ı· ¤¯ÂÈ Î·Ó¤Ó· ÓfiËÌ·. ¢ÂÓ ı¤ÏÔ˘Ì ӷ ÎÏ›ÛÔ˘ÌÂ, ·ÏÏ¿ ‰ÂÓ ÌÔÚÔ‡ÌÂ Î·È Ó· ‰Ô˘Ï‡ԢÌ ÁÈ· ¯fiÌÈ. ¶ÈÛÙ‡ˆ fiÙÈ ÔÏÏ¿ ηٷÛÙ‹Ì·Ù· ‰ÂÓ ı· Ù· ηٷʤÚÔ˘Ó Î·È ı· ÎÏ›ÛÔ˘Ó». √ Î. ÷ÛÛ›‰ ÂÍËÁ› fiÙÈ «ÁÈ· ÙȘ ªÌ∂ ϤÌÂ Û˘¯Ó¿ fiÙÈ ÙÔ ÌÈÎÚfi ÙÔ˘˜ ̤ÁÂıÔ˜ Â›Ó·È Ù·˘Ùfi¯ÚÔÓ· Ë ‰‡Ó·Ì‹ ÙÔ˘˜, ·ÏÏ¿ Î·È Ë ·‰˘Ó·Ì›· ÙÔ˘˜. ¢‡Ó·ÌË ÁÈ·Ù› ÙÔ ÌÈÎÚfi ̤ÁÂıÔ˜ ÂÍ·ÛÊ·Ï›˙ÂÈ Â˘ÂÏÈÍ›·, (Ë ·Ô-¤Ӊ˘ÛË Î·È Ë ÌÂÙ·ÊÔÚ¿ fiÚˆÓ Û ̛· ¿ÏÏË ÂÈÏÔÁ‹ Á›ÓÂÙ·È ÈÔ Â‡ÎÔÏ·). ∞‰˘Ó·Ì›· ÁÈ·Ù› Ë ªÌ∂ ‰ÂÓ ‰È·ı¤ÙÂÈ ·ÚÎÂÙÔ‡˜ fiÚÔ˘˜ ÒÛÙ ӷ ÌÔÚ¤ÛÂÈ Ó· ·ÓÙ¤ÍÂÈ Û ̛· Ì·ÎÚ¿ ÂÚ›Ô‰Ô ·ÓÙ›ÍÔˆÓ Û˘ÓıËÎÒÓ. 줂·È· ÔÈ ÌÂÁ¿Ï˜ ÂȯÂÈÚ‹ÛÂȘ ‰È·ÙÚ¤¯Ô˘Ó ·ÎfiÌ· ÌÂÁ·Ï‡ÙÂÚÔ Î›Ó‰˘ÓÔ. °ÂÓÈο Û ·ÁÎfiÛÌÈÔ Â›Â‰Ô ¤¯ÂÈ ·Ô‰Âȯı› fiÙÈ ÔÈ ªÌ∂ ‰ÂÓ ÂÍ·Ê·Ó›˙ÔÓÙ·È, ˘¿Ú¯Ô˘Ó ¿ÓÙ·, ηıÒ˜ Ë ‡·ÚÍ‹ ÙÔ˘˜ Â›Ó·È Û˘Ó˘Ê·Ṳ̂ÓË Ì ÙËÓ ·ÓıÚÒÈÓË Ê‡ÛË Î·È Ì ÙȘ ÂÍÂȉÈÎÂ˘Ì¤Ó˜ ·Ó¿ÁΘ ÌÂÁ¿ÏˆÓ ÙÌËÌ¿ÙˆÓ ÙÔ˘ ÏËı˘ÛÌÔ‡. øÛÙfiÛÔ ı· Ú¤ÂÈ Ó· ˘¿Ú¯Ô˘Ó ÔÏÈÙÈΤ˜ ·ÔÊ¿ÛÂȘ, ÔÈ Ôԛ˜ ı· ÂÈÙÚ¤Ô˘Ó Î·È ı· ‰È¢ÎÔχÓÔ˘Ó ÙȘ ªÌ∂ Ó· ·ÓÙÂÂͤگÔÓÙ·È Û ‰‡ÛÎÔϘ ηٷÛÙ¿ÛÂȘ. ¶Ú¤ÂÈ ÁÈ· ·Ú¿‰ÂÈÁÌ· Ó· Ï˘ı› οÔÈ· ÛÙÈÁÌ‹ ÙÔ ı¤Ì· Ù˘ ·ÂÏ¢ı¤ÚˆÛ˘ ÙˆÓ Â·ÁÁÂÏÌ¿ÙˆÓ, ÙÔ ı¤Ì· Ù˘ ·ÓÙÈÌÂÙÒÈÛ˘ Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÙˆÓ ÎÚ·ÙÈÎÒÓ ˘ËÚÂÛÈÒÓ Î·È Ë ÁÚ·ÊÂÈÔÎÚ·Ù›·. √È ªÌ∂ ‰ÂÓ ¤¯Ô˘Ó ÙËÓ ÔÏ˘Ù¤ÏÂÈ· Ó· ÂÍÂȉÈ·ÔÓÙ·È .¯. ÛÙÔ Ò˜ ı· ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ‰‡ÛηÌÙÔ˘˜ ÎÈ ÍÂÚÔΤʷÏÔ˘˜ ‰ËÌfiÛÈÔ˘˜ ˘·ÏÏ‹ÏÔ˘˜. √ ¯ÚfiÓÔ˜ ÙÔ˘˜ ›Ûˆ˜ Â›Ó·È ÈÔ ¯Ú‹ÛÈÌÔ˜ Î·È ÈÔ ·ÎÚÈ‚fi˜ ·’ fi,ÙÈ ÁÈ· ¤Ó·Ó Ì¿Ó·Ù˙ÂÚ Ì›·˜ ÌÂÁ¿Ï˘ ÂÙ·ÈÚ›·˜».
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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Δ· ΛÓËÙÚ· ÁÈ· ÙËÓ ¤Ó·ÚÍË ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜
¶ÔÈ· Â›Ó·È Ù· ΛÓËÙÚ· Ô˘ ˆıÔ‡Ó Î¿ÔÈÔÓ Ó· οÓÂÈ ÙÔ ÌÂÁ¿ÏÔ ‚‹Ì· Î·È Ó· ÚÔ¯ˆÚ‹ÛÂÈ ÛÙËÓ ¤Ó·ÚÍË ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜; √ Î. ª·ÓÒÏ˘ ∫Ô˘ÙÛ·˘Ù¿Î˘, 40 ¯ÚfiÓˆÓ, ·ÓÙÚÂ̤ÓÔ˜ Ì ¤Ó· ·È‰›, Â›Ó·È ¤Ó·˜ Ó¤Ô˜ ÂȯÂÈÚËÌ·Ù›·˜ Ô˘ ÛÙȘ ·Ú¯¤˜ ºÂ‚ÚÔ˘·Ú›Ô˘ ¿ÓÔÈÍ ÛÙÔÓ ÙfiÔ Î·ÙÔÈΛ·˜ ÙÔ˘ ÛÙËÓ ¶¿ÚÔ ·ÓÙÈÚÔۈ›· Ù˘ Speedex. §fiÁÔÈ ˘Á›·˜ ÙÔÓ ·Ó¿ÁÎ·Û·Ó Ó· ·Ú·ÈÙËı› ·fi ÙËÓ ÚÔËÁÔ‡ÌÂÓË ‰Ô˘ÏÂÈ¿ ÙÔ˘ (‰Ô‡Ï¢ Û ·Ôı‹ÎË ÙÚÔʛ̈Ó) Î·È Ó· ·Û¯ÔÏËı› ·ÔÎÏÂÈÛÙÈο Ì ÙÔÓ ÎÏ¿‰Ô ÙˆÓ Ù·¯˘ÌÂÙ·ÊÔÚÒÓ. « Δ· Ú¿ÁÌ·Ù· ·Ó Î·È Â›Ó·È ‰‡ÛÎÔÏ·, ÂÁÒ Â›Ì·È ·ÚÎÂÙ¿ ·ÈÛÈfi‰ÔÍÔ˜ ÁÈ· ÙÔ Ì¤ÏÏÔÓ, ÁÈ·Ù› ¤¯ˆ ÔÏϤ˜ ÁÓˆÚÈ̛˜ Â‰Ò ÛÙËÓ ¶¿ÚÔ. ¶‹Ú· ÙÔ Ú›ÛÎÔ Ó· ·Óԛ͈ Ì›· Âȯ›ÚËÛË Û ̛· ‰‡ÛÎÔÏË ÂÔ¯‹, ·ÏÏ¿ ‰ÂÓ ÌÔÚÔ‡Û· Ó· οӈ Î·È ·ÏÏÈÒ˜, Ú¤ÂÈ Î¿ˆ˜ Ó· ˙‹Ûˆ ÁÈ· Ó· Û˘ÓÙËÚ‹Ûˆ ÙËÓ ÔÈÎÔÁ¤ÓÂÈ¿ ÌÔ˘ Î·È Ó· ÌÂÁ·ÏÒÛˆ ÙÔ ·È‰› ÌÔ˘. ™ÙËÓ Â·Ú¯›· ·Ó ¤¯ÂȘ ÁÓˆÚÈ̛˜ Î·È ÛÙ·ıÂÚ‹ ÂÏ·Ù›· ÌÔÚ›˜ Ó· Ù· ηٷʤÚÂȘ ». ∂›Ó·È fï˜ Ë ÂÔ¯‹ ηٿÏÏËÏË ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· Ì›·˜ Ó¤·˜ Âȯ›ÚËÛ˘; « ∫·È Ó·È Î·È fi¯È »
··ÓÙ¿ÂÈ Ô Î. ÷ÛÛ›‰. « ¶¿ÓÙÔÙ Ì ÚÔ¸Ôı¤ÛÂȘ ˘¿Ú¯ÂÈ Ë ÂÎÙ›ÌËÛË ÁÂÓÈο fiÙÈ Ë ÎÚ›ÛË ‰ËÌÈÔ˘ÚÁ› ¢ηÈڛ˜. ∞˘Ùfi fï˜ Ú¤ÂÈ Ó· ·Ó·Ï˘ı›. ¢ÂÓ Â›Ó·È Ë ÎÚ›ÛË Ô˘ ‰ËÌÈÔ˘ÚÁ› ÙȘ ¢ηÈڛ˜ ·ÏÏ¿ ÔÈ Â˘Î·Èڛ˜ Á›ÓÔÓÙ·È ·ÓÙÈÏËÙ¤˜, ηıÒ˜ Ë ÎÚ›ÛË ·Ó·Áο˙ÂÈ ÙÔ˘˜ ·ÓıÚÒÔ˘˜ Ó· ÛΤÊÙÔÓÙ·È ‰È·ÊÔÚÂÙÈο ·’ fi,ÙÈ ÛÙȘ ÚÔËÁÔ‡ÌÂÓ˜ ÂÚÈfi‰Ô˘˜ Ô˘ Ù· Ú¿ÁÌ·Ù· ‹Ù·Ó ηχÙÂÚ·. ™Â ‰‡ÛÎÔϘ ÂÚÈfi‰Ô˘˜ ÔÈ ¿ÓıÚˆÔÈ ·Ú¯›˙Ô˘Ó Ó· ÚÔÛ·ıÔ‡Ó Ó· ÂÓÙÔ›ÛÔ˘Ó Ú¿ÁÌ·Ù· Ô˘ ̤¯ÚÈ ÙfiÙ ‰ÂÓ Â›¯·Ó Î·Ó ÛÎÂÊÙ›. ª¤Û· ÛÙËÓ ÎÚ›ÛË ˘¿Ú¯Ô˘Ó Ì›· ÛÂÈÚ¿ ·fi ·Ú¿ÁÔÓÙ˜, ÔÈ ÔÔ›ÔÈ Â›Ó·È ÈÔ ·Ó·Áη›ÔÈ ·’ fi,ÙÈ Û˘Ó‹ıˆ˜, fiˆ˜ Ë ·Ó¿ÁÎË ÁÈ· ÈÔ ÚÔÛÂÎÙÈÎfi ۯ‰ȷÛÌfi, Ë ·Ó¿ÁÎË ÂÍ·ÛÊ¿ÏÈÛ˘ ÙˆÓ ÚÔ¸Ôı¤ÛÂˆÓ ÁÈ· ÙËÓ ‡·ÚÍË Ú¢ÛÙfiÙËÙ·˜, Ë ÁÓÒÛË ·ÓÙÈÎÂÈÌÂÓÈ΋˜ ÂÎÙ›ÌËÛ˘ Ù˘ ·ÁÔÚ¿˜. ΔÔ Ì¤ÁÂıÔ˜ Ù˘ ·ÁÔÚ¿˜ ‰ÂÓ ÂÚÈÔÚ›˙ÂÙ·È ÌfiÓÔ ÛÙËÓ ÂıÓÈ΋ ·ÁÔÚ¿. ¶Ú¤ÂÈ Ó· ˘¿Ú¯ÂÈ ÚԉȿıÂÛË Î·È ·Ô‰Â‰ÂÈÁ̤ÓË ÚˆÙÔ‚Ô˘Ï›· ÁÈ· Â͈ÛÙÚ¤ÊÂÈ·. Δ¤ÏÔ˜, ı· Ú¤ÂÈ Ó· ˘¿Ú¯ÂÈ Î·È ˘ÔÌÔÓ‹ ÁÈ· ÙËÓ ÂÌÊ¿ÓÈÛË ÙˆÓ ÂȉfiÛÂˆÓ ÙˆÓ ÎÂÚ‰ÒÓ. ∞Ó ÔÈ ÂȉÈÒ-
ÍÂȘ ÂÚÈÔÚ›˙ÔÓÙ·È ÛÙÔ Ó· ÍÂÎÈÓ‹ÛÔ˘Ì οÙÈ Û‹ÌÂÚ· Î·È ·‡ÚÈÔ Ó· ·Ú¯›ÛÔ˘Ì ӷ ÁÈÓfiÌ·ÛÙ ÏÔ‡ÛÈÔÈ Â›Ó·È Û·Ê¤˜ fiÙÈ Î¿ÙÈ Ù¤ÙÔÈÔ ‰ÂÓ ÈÛ¯‡ÂÈ Û ÂÚÈfi‰Ô˘˜ ÎÚ›Û˘. √ ¿ÓıÚˆÔ˜ ÛÙ· ‰‡ÛÎÔÏ· ¿ÓÙ· Û˘ÁÎÚ›ÓÂÈ ÂÓ·ÏÏ·ÎÙÈΤ˜ χÛÂȘ. ™Â ÂÚÈfi‰Ô˘˜ Ô˘ ˘¿Ú¯ÂÈ, ÁÈ· ·Ú¿‰ÂÈÁÌ·, ÌÂÁ¿ÏË ·ÓÂÚÁ›· ¤¯ÂÈ ·Ô‰Âȯı› ·fi ‰ÈÂıÓ›˜ ¤Ú¢Ó˜ fiÙÈ Ë ÚԉȿıÂÛË ÁÈ· ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, fiÛÔ ÎÈ ·Ó Ê·›ÓÂÙ·È Ô͇̈ÚÔ, ÂÓÙ›ÓÂÙ·È. ™ÙËÓ ∂ÏÏ¿‰·, ˘¿Ú¯ÂÈ Ôχ ÌÂÁ¿ÏÔ ¤ÏÏÂÈÌÌ· ÔÈÎÔÓÔÌÈ΋˜ ÛΤ„˘. √È ¿ÓıÚˆÔÈ Â›Ó·È ÔÈÎÔÓÔÌÈο ·ÁÚ¿ÌÌ·ÙÔÈ, ÛÙ· ·ÁÁÏÈο ·ÎÔ‡ÁÂÙ·È ›Ûˆ˜ ÈÔ ‹ÈÔ... financial illiterate. À¿Ú¯Ô˘Ó fï˜ ·ÎfiÌ· ÈÛ¯˘Ú¿, ·ÏÏ¿ ÚÔ˜ ÙÔ ·ÚfiÓ ÌË ÂÎÙÈÌËı¤ÓÙ· ÛˆÛÙ¿ Û˘ÁÎÚÈÙÈο ÏÂÔÓÂÎÙ‹Ì·Ù· Î·È ÂΛ ·ÎÚÈ‚Ò˜ ‚Ú›ÛÎÂÙ·È Ë ÎÚ˘Ê‹ ‰‡Ó·ÌË Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ Î·È ÙÔ˘ ∂ÏÏËÓ·. ¶fiÚÔÈ ˘¿Ú¯Ô˘Ó, Î·È fiÙ·Ó ÌÈÏ¿Ì ÁÈ· fiÚÔ˘˜ ÂÓÓÔԇ̠ÁÓÒÛÂȘ, ÈηÓfiÙËÙ· ÚÔÛˆÈÎfiÙËÙ·˜, ‰‡Ó·ÌË, ÊÈÏÔ‰ÔÍ›·, ÙÔ ¯Ú‹Ì· ÌfiÓÔ Ï›ÂÈ, ·ÏÏ¿ ·Ó ·ÍÈÔÔÈ‹ÛÂÈ Î·Ó›˜ Ù· ·Ú·¿Óˆ, ÙÔ ¯Ú‹Ì· ÙfiÙ ÂÍ·ÛÊ·Ï›˙ÂÙ·È » ϤÂÈ Ô Î. ÷ÛÛ›‰.
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ηٿÛÙ·ÛË Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ Ù· ÙÂÏÂ˘Ù·›· ‰‡Ô ¯ÚfiÓÈ· ÛÙ· ÔÔ›· ÂÊ·ÚÌfi˙ÂÙ·È Ë ÌÓËÌÔÓȷ΋ Û˘ÓÙ·Á‹ ÛÙË ¯ÒÚ· Ì·˜ ÎÚ›ÓÂÙ·È ÔÚȷ΋. ∂ÎÙfi˜ ·fi ÙÔ˘˜ ÂÁ¯ÒÚÈÔ˘˜ ·›ÎÙ˜ ÛÙȘ ·ÁÔÚ¤˜ ÚÔ˚fiÓÙˆÓ Î·È ˘ËÚÂÛÈÒÓ (ÂȯÂÈÚ‹ÛÂȘ, ÓÔÈÎÔ΢ÚÈ¿, ÎÚ¿ÙÔ˜) ‹Úı ӷ ÚÔÛÙÂı› Î·È Ë ÂÓÂÚÁfi˜ ·Ú¤Ì‚·ÛË Ù˘ ÙÚfiÈη˜ ÛÙË ‰È·‰Èηۛ· Ï‹„ˆ˜ ÙˆÓ ÔÈÎÔÓÔÌÈÎÒÓ ·ÔÊ¿ÛˆÓ. μÚÈÛÎfiÌ·ÛÙ Û ̛· ÂÚ›Ô‰Ô ¤ÓÙÔÓˆÓ ÔÈÎÔÓÔÌÈÎÒÓ Î·È ÔÏÈÙÈÎÒÓ ‰ÈÂÚÁ·ÛÈÒÓ, ηٿ ÙËÓ ÔÔ›· ÔÏϤ˜ ‰È·ÚıÚˆÙÈΤ˜ ·ÏÏ·Á¤˜ ÂÈ‚¿ÏÏÂÙ·È Ó· ÂÊ·ÚÌÔÛÙÔ‡Ó Û Ôχ ÛÙÂÓ¿ ¯ÚÔÓÈο Ï·›ÛÈ· (¿ÓÔÈÁÌ· ÎÏÂÈÛÙÒÓ Â·ÁÁÂÏÌ¿ÙˆÓ, Â͢Á›·ÓÛË ‰ËÌfiÛÈÔ˘ ÙÔ̤·, ηٷÔϤÌËÛË ÊÔÚÔ‰È·Ê˘Á‹˜ Î.Ù.Ï.), ÚÔÎÂÈ̤ÓÔ˘ Ó· ÂÍ·ÛÊ·ÏÈÛÙ› Ë ¯ÚËÌ·ÙÔ‰fiÙËÛË ÙˆÓ ÎÚ·ÙÈÎÒÓ ÂÏÏÂÈÌÌ¿ÙˆÓ Ì ‰·ÓÂȷο ÎÂÊ¿Ï·È·, Ë ·Ó·‰È¿ÚıÚˆÛË ÙÔ˘ ‰ËÌfiÛÈÔ˘ ¯Ú¤Ô˘˜ Î·È Ë ·ÔηٿÛÙ·ÛË Ù˘ ÂÚ›ÊËÌ˘ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜. √È ·ÏÏ¿ÏÏËϘ ·ÏÏ·Á¤˜ ÛÙÔ Ê ÔÚÔÏÔÁÈÎfi Û‡ÛÙËÌ·, Ô˘ ·ÔÙÂÏÔ‡Ó ÙÚÔ¯Ô¤‰Ë ÛÙËÓ ·ÍÈÔÏfiÁËÛË ÂÂÓ‰˘ÙÈÎÒÓ Ï¿ÓˆÓ ÛÙË ¯ÒÚ· Ì·˜, ÔÈ ÂÂÚ¯fiÌÂÓ˜ ·ÏÏ·Á¤˜ ÛÙȘ ÂÚÁ·ÛȷΤ˜ Û¯¤ÛÂȘ (ÂÏ·ÛÙÈÎÔÔ›ËÛË Ù˘ ·ÁÔÚ¿˜ ÂÚÁ·Û›·˜) Ì ٷ Û˘Ó·ÎfiÏÔ˘ı¿ ÙÔ˘˜, fiˆ˜ ·ÂÚÁ›Â˜, ·ÓÙȉڿÛÂȘ ÙˆÓ ÂÚÁ·˙Ô̤ӈÓ, ‰˘Û·Ú¤ÛÎÂÈ· ÙÔ˘  Ȃ·ÙÈÎÔ‡ ÎÔÈÓÔ‡ Î.Ù.Ï. Î·È Ë ÔÚ›· ˘ÏÔÔ›ËÛ˘ Ù˘ ÂıÂÏÔÓÙÈ΋˜ Û˘Ìʈӛ·˜ ·ÓÙ·ÏÏ·Á‹˜ ÔÌÔÏfiÁˆÓ (PSI) ÁÈ· ÙÔ ÎÔ‡ÚÂÌ· ÙÔ˘ ¯Ú¤Ô˘˜, Ë ‰·ÓÂȷ΋ ۇ̂·ÛË Î·ıÒ˜ Î·È Ù· ̤ÙÚ· Ô˘ ı· ÙË Û˘Óԉ‡ԢÓ, ηıÈÛÙÔ‡Ó ÙË Û‡ÓÙ·ÍË ÂÓfi˜ ·ÚÎÔ‡˜ Business P l a n Á È· ÙÔÓ Î· ı Ô Ú È Û Ì fi ÙË ˜ ÂȯÂÈÚËÌ·ÙÈ΋˜ ‰Ú¿Û˘, ÁÚ›ÊÔ ÁÈ· ‰˘Ó·ÙÔ‡˜ χÙ˜. Àfi ÙÔ Ú›ÛÌ· ·˘ÙÒÓ ÙˆÓ ÁÂÁÔÓfiÙˆÓ, Ù· ÔÔ›· ‰ËÌÈÔ˘ÚÁÔ‡Ó ¤Ó· ·‚¤‚·ÈÔ ÂȯÂÈÚËÌ·ÙÈÎfi ÂÚÈ‚¿ÏÏÔÓ, Ô ÂȯÂÈÚËÌ·Ù›·˜ ηÏÂ›Ù·È Î˘ÚÈÔÏÂÎÙÈο Ó· ÂÈ‚ÈÒÛÂÈ ÛÙËÓ ·ÁÔÚ¿, Ó· ‰È·¯ÂÈÚÈÛÙ› ÙȘ ˘Ô¯ÚÂÒÛÂȘ ÙÔ˘ Î·È ÛÙÔ Ì¤ÙÚÔ ÙÔ˘ ‰˘Ó·ÙÔ‡ Ó·  ÈÙ‡¯ÂÈ ÎÂÚ‰Ô Ê ÔÚ›·. ∂Í ÔÚÈÛÌÔ‡ Ë ·Ó¿Ù˘ÍË Ù˘ ÂȯÂÈ Ú Ë Ì · Ù È Î ‹ ˜ Ú ˆ ÙÔ ‚ Ô ˘ Ï ›· ˜ Ú Ô ¸ Ô ı ¤ÙÂÈ ÙË Ó Ú Ô Ô Ù È Î ‹ ›Ù¢Í˘ ΤډԢ˜ ·fi ·˘Ù‹Ó. ™ÙËÓ ÙÚ¤¯Ô˘Û· ÔÈÎÔÓÔÌÈ΋ Û˘Á΢ڛ· ÔÈ ÂȯÂÈÚ‹ÛÂȘ ÂÊ·ÚÌfi˙Ô˘Ó ÙË ÁÓˆÛÙ‹ Ú‹ÛË «ÙÔ ÌË ¯Â›ÚÔÓ ‚¤ÏÙÈÛÙÔÓ», ÚÔÛ·ıÒ-
·ÚÎÂ›Ù·È ÛÙ· ·ÔÙÂϤÛÌ·Ù· Ô˘ ¤¯ÂÈ ÂÙ‡¯ÂÈ Ì¤¯ÚÈ Û‹ÌÂÚ· Â›Ó·È Î·Ù·‰ÈηṲ̂ÓÔ˜ Ó· ·ÔÙ‡¯ÂÈ.
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® Δ√À | ∂À£Àªπ√À ∞°ø°π∞Δ∏
¶ÔÈ· ÛÙÚ·ÙËÁÈ΋ Ú¤ÂÈ Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ Ô ÂȯÂÈÚËÌ·Ù›·˜ ÁÈ· Ó· ÂÈχÛÂÈ ÙÔ ‰›ÏËÌÌ· Ô˘ ·ÓÙÈÌÂÙˆ›˙ÂÈ ÂÓ Ì¤Ûˆ ‡ÊÂÛ˘; ¢È·Ù‹ÚËÛË ÙˆÓ ÎÂÎÙËÌ¤ÓˆÓ ‹ Ê˘Á‹ ÚÔ˜ Ù· ÂÌÚfi˜; ÓÙ·˜ Ó· ÂÚÈÔÚ›ÛÔ˘Ó ÙȘ ˙ËÌȤ˜, Ó· Â͢ËÚÂÙ‹ÛÔ˘Ó ÙȘ ‰·ÓÂȷΤ˜ ÙÔ˘˜ ˘Ô¯ÚÂÒÛÂȘ Î·È Ó· ÚÔÛٷهÛÔ˘Ó Ù· ÂÚÈÔ˘Ûȷο ÙÔ˘˜ ÛÙÔȯ›·. √È ·Ú·¿Óˆ ÂÓ¤ÚÁÂȘ, ·Ó Î·È Ê·›ÓÔÓÙ·È ÏÔÁÈΤ˜ ˘fi ÙÔ ÎÚ¿ÙÔ˜ ÙÔ˘ Ê fi ‚ Ô ˘ η È Ù Ë ˜ Ô È Î Ô ÓÔ Ì È Î ‹ ˜ ·‚‚·ÈfiÙËÙ·˜ Ô˘ ˘¿Ú¯ÂÈ ÛÙË ÛËÌÂÚÈÓ‹ ÂÔ¯‹, ¤Ú¯ÔÓÙ·È Û ·ÓÙ›ıÂÛË Ì ‚·ÛÈΤ˜ ·Ú¯¤˜ Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Ô˘ ·ÊÔÚÔ‡Ó ÛÙËÓ ·Ó¿Ù˘ÍË Ù˘ ηÈÓÔÙÔÌ›·˜, ÙËÓ ·Ó¿ÏË„Ë ÂȯÂÈÚËÌ·ÙÈÎÔ‡ Ú›ÛÎÔ˘, ÙË ÚÔ Û¿ıÂÈ· ÁÈ· ‚ÂÏÙ›ˆÛË Ù˘ ÔÈfiÙËÙ·˜ ÚÔ˚fiÓÙˆÓ ‹ ˘ËÚÂÛÈÒÓ, ηıÒ˜ Î·È ÙËÓ Â›Ù¢ÍË ÔÈÎÔÓÔÌÈÒÓ Îϛ̷η˜ ÁÈ· ÙË Ì›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜ ·Ú·ÁˆÁ‹˜. ™˘ÓÂÒ˜, ÔÈ· ÛÙÚ·ÙËÁÈ΋ Ú¤ÂÈ Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ Ô ÂȯÂÈÚËÌ·Ù›·˜ ÁÈ· Ó· ÂÈχÛÂÈ ÙÔ ‰›ÏËÌÌ· Ô˘ ·ÓÙÈÌÂÙˆ›˙ÂÈ ÂÓ Ì¤Ûˆ ‡ÊÂÛ˘; ¢È·Ù‹ÚËÛË ÙˆÓ ÎÂÎÙËÌ¤ÓˆÓ ‹ Ê˘Á‹ ÚÔ˜ Ù· ÂÌÚfi˜; ¢ÂÓ ÓÔÂ›Ù·È ·Ú·ÁˆÁÈ΋ ‰È·‰Èηۛ· ¯ˆÚ›˜ ÁÓÒÌÔÓ· ÙËÓ Â›Ù¢ÍË ÙÔ˘ ̤ÁÈÛÙÔ˘ ‰˘Ó·ÙÔ‡ ΤډԢ˜. √ÔÈ·‰‹ÔÙ ¿ÏÏË ·ÏÏ·Á‹ ÛÙȘ ÚÔÙÂÚ·ÈfiÙËÙ˜ Ù˘ Âȯ›ÚËÛ˘ ı· ˘ÔÛο„ÂÈ ÙÔÓ ÛÎÔfi Ù˘ Î·È ı· ÂȉÂÈÓÒÛÂÈ ·ÓÙ› Ó· χÛÂÈ ÙÔ ÔÈÎÔÓÔÌÈÎfi Ù˘ Úfi‚ÏËÌ·. √ ÂȯÂÈÚËÌ·Ù›·˜ Ô˘ ‰ÂÓ ‰È·ı¤ÙÂÈ ÛÙÚ·ÙËÁÈ΋ ·Ó¿Ù˘Í˘ ηÈ
¶·Ú¿ ÙËÓ ·ÚÓËÙÈ΋ „˘¯ÔÏÔÁ›· Ô˘ ÂÈÎÚ·Ù›, Â›Ó·È Û·Ê¤˜ fiÙÈ Ë Âȯ›ÚËÛË Û ÂÚÈfi‰Ô˘˜ ‡ÊÂÛ˘ Â›Ó·È Û ı¤ÛË Ó· ‚ÚÂÈ Ê ı Ë Ó ¤ ˜ Ú Ò Ù Â ˜ ‡ Ï Â ˜ η È Ó· ÂÍ·ÛÊ·Ï›ÛÂÈ ÊıËÓfi ÂÚÁ·ÙÈÎfi ‰˘Ó·ÌÈÎfi ÁÈ· Ó· ÍÂÎÈÓ‹ÛÂÈ ÙËÓ ·Ú·ÁˆÁÈ΋ Ù˘ ‰È·‰Èηۛ·. √È ·ÌÔÈ‚¤˜ ÙˆÓ Û˘ÓÙÂÏÂÛÙÒÓ ·Ú·ÁˆÁ‹˜ (ÚÒÙ˜ ‡Ï˜, ÂÚÁ·Û›· Î.Ù.Ï.) ÎÈÓÔ‡ÓÙ·È Û وÙÈο ›‰· ÏfiÁˆ Ù˘ ÌÂȈ̤Ó˘ Û˘ÓÔÏÈ΋˜ ˙‹ÙËÛ˘ ÛÙËÓ ÔÈÎÔÓÔÌ›·. ΔÔ ı¤Ì· Â›Ó·È Â¿Ó Ë ˙‹ÙËÛË ÛÙËÓ ·ÁÔÚ¿ ÚÔ˚fiÓÙˆÓ, Ë Ô Ô ›· ‚ Ú › Û Î ÂÙ· È Û Â ¯·ÌËÏ¿ ›‰· ÏfiÁˆ ÂÚÈÎÔ‹˜ ÌÈÛıÒÓ, Û˘ÓÙ¿ÍÂˆÓ Î·È ·ÚÓËÙÈ΋˜ ÚÔÔÙÈ΋˜ ÁÈ· ÙËÓ ÔÈÎÔÓÔÌ›·, ı· ÌÔÚ¤ÛÂÈ Ó· Î · Ï ‡ „ Â È Ù Ë Ó Ú Ô Û Ê Ô Ú ¿ . ª  Á· Ï ‡ Ù Â Ú Ô Ú fi ‚ Ï Ë Ì · ı · ·ÓÙÈÌÂÙˆ›ÛÔ˘Ó Ù· ÂÏ·ÛÙÈο ˆ˜ Ú Ô ˜ ÙÔ ÂÈ Û fi ‰ Ë Ì · Ú Ô ˚ fi ÓÙ· (ÚÔ‡¯·, ˘Ô‰‹Ì·Ù· Î.Ù.Ï.) Î·È fi¯È ÙfiÛÔ Ù· ÚÔ˚fiÓÙ· ·ÓÂÏ·ÛÙÈ΋˜ ˙‹ÙËÛ˘ (ÙÚfiÊÈÌ·, η‡ÛÈÌ· Î.Ù.Ï.). ¶ÔÈ· Â›Ó·È ÏÔÈfiÓ Ù· Ì˘ÛÙÈο Ù˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ÂÈ‚›ˆÛ˘ ÂÓ Ì¤Ûˆ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘; ∞fi ÙËÓ ÂÌÂÈÚ›· Ô˘ ¤¯Ô˘Ì ·ÔÎÙ‹ÛÂÈ Ì ÙȘ ηıËÌÂÚÈÓ¤˜ ·ʤ˜ Ì ÙÔ˘˜ ÂÏ¿Ù˜ Ù˘ Business Up Solutions (www.businessup.gr) ˆ˜ Û‡Ì‚Ô˘ÏÔÈ ÂȯÂÈÚ‹ÛÂˆÓ Î·È È‰ÈˆÙÒÓ, ›̷ÛÙ Û ı¤ÛË Ó·  ÈÛËÌ¿ÓÔ˘Ì ٷ · ÎfiÏÔ˘ı·: ∂ÊfiÛÔÓ Ë ÂÁ¯ÒÚÈ· ˙‹ÙËÛË ·ÚÔ˘ÛÈ¿˙ÂÙ·È ÔÏÔ¤Ó· Î·È ÌÂÈÔ‡ÌÂÓË, Ô ÂȯÂÈÚËÌ·Ù›·˜ ÔÊ›ÏÂÈ Ó· Û ÙÚ · Ê Â › Û Ù È ˜ ·ÁÔ Ú ¤ ˜ ÙÔ ˘ Â͈ÙÂÚÈÎÔ‡ ÁÈ· ÙËÓ ÚÔÒıËÛË ÙˆÓ ÚÔ˚fiÓÙˆÓ ÙÔ˘ ̤ۈ ÙˆÓ ÂÍ·ÁˆÁÒÓ, ÂÎÌÂÙ·ÏÏ¢fiÌÂÓÔ˜ ÙÔ ÎÔÈÓfi Â˘Úˆ·˚Îfi ÓfiÌÈÛÌ·. ∏ Â͈ÛÙÚ¤ÊÂÈ· ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂȯÂÈÚ‹ÛÂˆÓ ÙÔÓ›˙ÂÙ·È Û˘¯Ó¿ ·fi ÔÏÏÔ‡˜ ·Ó·Ù˘ÍÈ· ÎÔ‡˜ ÊÔÚ›˜ Î·È ÙÔ ÎÚ¿ÙÔ˜. ∂ È Ú fi Û ı ÂÙ· , Â È ‚ ¿ ÏÏ ÂÙ· È Û˘ÁÎÚ¿ÙËÛË ÙÔ˘ ÎfiÛÙÔ˘˜ ·Ú·ÁˆÁ‹˜, Ì ·ÚÈÔ fiÏÔ ÙË ‰È·Ú·ÁÌ¿Ù¢ÛË Ì ÚÔÌËıÂ˘Ù¤˜, ÂÚÁ·˙Ô̤ÓÔ˘˜, ȉÈÔÎً٘ ÎÙÈÚ›ˆÓ Î.Ù.Ï. ÁÈ· Ó· ÂÈÙ¢¯ıÔ‡Ó ¯·ÌËÏfiÙÂÚ˜ ÙÈ̤˜ Û ÚÒÙ˜
‡Ï˜, ÌÈÛıÔ‡˜ Î·È ÂÓÔ›ÎÈ·. ∞ÏÏË Ì›· ÛËÌ·ÓÙÈ΋ ·Ú¿ÌÂÙÚÔ˜ Â›Ó·È Ë ‰È·¯Â›ÚÈÛË ÙˆÓ ‰·ÓÂÈ·ÎÒÓ ˘Ô¯ÚÂÒÛÂˆÓ Ù˘ Â È ¯ › Ú Ë Û Ë ˜ , ˘ Ë Ú Â Û ›· Ô ˘ · Ú ¤ ¯ Ô ˘ Ó Ù · Â Í Â È ‰ È Î Â ˘ Ì ¤ Ó· ÛÙÂϤ¯Ë Ù˘ ÂÙ·ÈÚ›·˜ Ì·˜, Ì ÛËÌ·ÓÙÈο ÔÛÔÛÙ¿ ÂÈÙ˘¯›·˜, ¤ ¯ Ô ÓÙ · ˜ Ù Â ¯ Ó Ô Á Óˆ Û › · Î · È Â Ì Â È Ú › · . ¶ Ô ÏÏ ¤ ˜ Ù Ú ¿  ˙  ˜ ÛÙËÓ ÚÔÛ¿ıÂÈ¿ ÙÔ˘˜ Ó· ÂÏ·¯ÈÛÙÔÔÈ‹ÛÔ˘Ó Ù·  ÈÛÊ·Ï‹ ÙÔ˘˜ ‰¿ÓÂÈ·, Û˘Ó‰È·Ï¤ÁÔÓÙ·È ˘fi ÚÔ¸Ôı¤ÛÂȘ, Ì ÙȘ ÂȯÂÈÚ‹ÛÂȘ ÁÈ· ‰È·Î·ÓÔÓÈÛÌÔ‡˜ ‰·Ó›ˆÓ Ì ÈÔ Â˘ÓÔ˚ÎÔ‡˜ fiÚÔ˘˜. √  ȯÂÈÚËÌ·Ù›·˜ ı· Ú ¤ Â È ‡ Û Ù Â Ú · · fi Û ¯ ÂÙ È Î ‹ ¤Ú¢ӷ ÛÙ· ÈÛÙˆÙÈο ȉڇ̷ٷ Ô˘ ı· ‰ÈÂÓÂÚÁ‹ÛÔ˘Ó Ù· ÛÙÂϤ¯Ë Ì·˜, Ó· ÂÈϤÍÂÈ ÙËÓ ·Ó·¯ÚËÌ·ÙÔ‰fiÙËÛË Ô˘ ÙÔÓ ˆÊÂÏ› ÁÈ· Ó· ÌÂÈÒÛÂÈ ÙÔ ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈÎfi ÎfiÛÙÔ˜. ΔÔ Ì˘ÛÙÈÎfi Â›Ó·È Ó· · Ó· ‰ › ÍÔ˘-
ÌÂ Î·È Ó· ˘ÔÛ ÙË Ú › Í Ô ˘ ÌÂ, Ì Ù¯ÓÔÎÚ·ÙÈÎfi ÙÚfiÔ Î·È ‡ÊÔ˜, Ù· ıÂÙÈο (ÌÈÎÚ¿ ‹ ÌÂÁ¿Ï·) ÛÙÔȯ›· Ù˘ Âȯ›ÚËÛ˘ Î·È ÙÔ˘ ÎÏ¿‰Ô˘ Ô˘ ‰Ú·ÛÙËÚÈÔÔÈ›ٷÈ. ∂ÎÙfi˜ ·fi ÙË ‰È·‰Èηۛ· ‰È·Ú·ÁÌ¿Ù¢Û˘ Ì ÙÚ¿Â˙˜ Î·È ÚÔÌËıÂ˘Ù¤˜, Ì›· Âȯ›ÚËÛË ‰‡Ó·Ù·È Ó· Ù‡¯ÂÈ ‰ËÌfiÛÈ·˜ Âȯ Ô Ú ‹Á Ë Û Ë ˜ ˆ ˜ · Ô Ù ¤ Ï Â Û Ì · ¤ÓÙ·Í˘ Û ·Ó·Ù˘ÍÈ·ÎÔ‡˜ ÓfiÌ Ô ˘ ˜ Î · È Ú Ô ÁÚ ¿ ÌÌ · Ù · Ù Ô ˘ ∂™¶∞. ∏ ÂȉfiÙËÛË Ì¤Ûˆ ÙˆÓ ∫ÔÈÓÔÙÈÎÒÓ ÎÔÓ‰˘Ï›ˆÓ ÁÈ· ·Á Ô Ú ¿ Â Í Ô Ï È Û Ì Ô ‡ , Î ¿ Ï ˘ „ Ë ÏÂÈÙÔ˘ÚÁÈÎÒÓ ·Ó·ÁÎÒÓ Î·È ÂÎÛ˘Á¯ÚÔÓÈÛÌfi ·Ú·ÁˆÁÈ΋˜ ÌÔÓ¿‰·˜ ı· Û˘Ì‚¿ÏÂÈ ÛÙË ‰È·ÌfiÚʈÛË ·Ó·Ù˘Íȷ΋˜ ‰˘Ó·ÌÈ΋˜ ÛÙËÓ ÂÙ·ÈÚ›·.
∫∞π¡√Δ√ªπ∞ Δ¤ÏÔ˜, ÛËÌ·ÓÙÈÎfiÙÂÚÔ «Ì˘ÛÙÈÎfi ÂÈ‚›ˆÛ˘», fiÛÔ Î·È Â¿Ó ·ÎÔ‡ÁÂÙ·È ·Ú¿‰ÔÍÔ ÛÙËÓ ÙÚ¤¯Ô˘Û· Û˘Á΢ڛ·, Â›Ó·È Ë ·Ó¿Ù˘ÍË Ù˘ ηÈÓÔÙÔÌ›·˜ ÛÙÔÓ ÂÏÏËÓÈÎfi ¯ÒÚÔ. ª›· Âȯ›ÚËÛË ¤¯ÂÈ ÙËÓ ˘Ô¯Ú¤ˆÛË Ó· ‰È·ı¤ÙÂÈ fiÚÔ˘˜ ÁÈ· ¤Ú¢ӷ Î·È ·Ó¿Ù˘ÍË Ì ÛÎÔfi ÙË ÌÂÙÔ˘Û›ˆÛË Î·ÈÓÔÙfiÌˆÓ È‰ÂÒÓ Û ÂÌÔÚ‡̷ٷ, Ù· ÔÔ›· ı· ˆÏËıÔ‡Ó Û ·Úı¤Ó  ˜ ·ÁÔ Ú ¤ ˜ , Â Í · Û Ê · Ï › ˙ ÔÓÙ· ˜ ˘„ËÏfi Â›Â‰Ô ÎÂÚ‰ÔÊÔÚ›·˜. π‰È·›ÙÂÚ· Ú¤ÂÈ Ó· ÂÓı·ÚÚ˘Óı› Ë Ó·ÓÈ΋ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, Ë ÔÔ›· Ì ÙȘ ÁÓÒÛÂȘ Ù˘ Ù¯ÓÔÏÔÁ›·˜ Î·È ÙË ÌÔÓÙ¤ÚÓ· ·ÓÙ›ÏË„Ë ÙˆÓ Ú·ÁÌ¿ÙˆÓ Â›Ó·È Û ı¤ÛË Ó· ÚÔˆı‹ÛÂÈ ÈÔ Â‡ÎÔÏ· ηÈÓÔÙfi̘ ȉ¤Â˜. ÷ڷ ÎÙËÚÈÛÙÈÎfi ·Ú¿‰ÂÈÁÌ· Â›Ó·È fiÙÈ ÛÙÔ Ï·›ÛÈÔ ÙÔ˘ «™¯Â‰›Ô˘ ÛÙ‹ÚÈ͢  ȯÂÈÚËÌ·ÙÈÎÒÓ ÚˆÙÔ‚Ô˘ÏÈÒÓ ·Ó¤ÚÁˆÓ Î·È Ó¤ˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ», Â Ó fi ˜ Ú Ô ÁÚ ¿ ÌÌ · ÙÔ ˜ Á È· Ù Ë Ó Â È ‰ fi Ù Ë Û Ë Î · È ‰ Ë Ì È Ô ˘ ÚÁ › · 1.000 ÂÚ›Ô˘ Ó¤ˆÓ ÂȯÂÈÚ‹ÛˆÓ, ̤ۈ ÙÔ˘ ∂™¶∞, ¤¯Ô˘Ì ‰È·¯ÂÈÚÈÛÙ› ·ÈÙ‹ÛÂȘ ˘Ô„ËÊ›ˆÓ, ΢ڛˆ˜ Ó¤ˆÓ ·ÓıÚÒˆÓ, Ì ȉȷ›ÙÂÚ· ÚˆÙÔfiÚ˜ ȉ¤Â˜ Ó¤·˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. ∂ Ó Î · Ù · ÎÏ Â › ‰ È , Ô ÂȯÂÈÚËÌ·Ù›·˜ ·Ú¿ ÙȘ ·ÓÙÈÍÔfiÙËÙ˜ ÙȘ Ôԛ˜ ·ÓÙÈÌÂÙˆ›˙ÂÈ ÛÙÔ ÙÚ¤¯ÔÓ ÔÈÎÔÓÔÌÈÎfi ÂÚÈ‚¿ÏÏÔÓ ¤¯ÂÈ ÙËÓ ˘Ô¯Ú¤ˆÛË Ó· ÌËÓ ·Ú·Ì›ÓÂÈ Ì ÛÙ·˘ÚˆÌ¤Ó· ¯¤ÚÈ·, ·Ú·ÎÔÏÔ˘ıÒÓÙ·˜ ·Ì¤ÙÔ¯Ô˜ ÙȘ ÂÍÂÏ›ÍÂȘ, ·ÏÏ¿ Ó· ˘ÏÔÔÈ‹ÛÂÈ È‰¤Â˜, ÂÓ¤ÚÁÂȘ Î·È Ú·ÎÙÈΤ˜, ÔÈ Ôԛ˜ ı· ‚ÔËı‹ÛÔ˘Ó ÙËÓ Âȯ›ÚËÛ‹ ÙÔ˘ fi¯È ÌfiÓÔ Ó· ÛÙ·ı› fiÚıÈ· ·¤Ó·ÓÙÈ ÛÙËÓ ˘¿Ú¯Ô˘Û· ‡ÊÂÛË, ·ÏÏ¿ Ó· ‰È·ÌÔÚÊÒÛÂÈ ıÂÙÈΤ˜ ÚÔÛ‰Ô˘ ÁÈ· ÙÔ Ì¤ÏÏÔÓ ÛÙÔ˘˜ ÌÂÙfi¯Ô˘˜, ÙÔ˘˜ ηٷӷψ٤˜ Î·È ÙÔ˘˜ ÂÚÁ·˙Ô̤ÓÔ˘˜ Ù˘. ∏ ÙfiÏÌË, Ë ·ÔÊ·ÛÈÛÙÈÎfiÙËÙ· Î·È Ë ÚˆÙÔ‚Ô˘Ï›· ·ÔÙÂÏ Ô ‡ Ó Î· È Ú ¤ ÂÈ Ó· Û ˘Ó  ¯ › ÛÔ˘Ó Ó· ·ÔÙÂÏÔ‡Ó ··Ú·›ÙËÙ· ÛÙÔȯ›· Ù˘ ˘ÁÈÔ‡˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜.
√ Î. ∂˘ı‡ÌÈÔ˜ ∞ÁˆÁÈ¿Ù˘ Â›Ó·È ÁÂÓÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ ÛÙËÓ Business Up Solutions - ™‡Ì‚Ô˘ÏÔÈ ∂ȯÂÈÚ‹ÛÂˆÓ Î·È π‰ÈˆÙÒÓ
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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 ÙËÓ ÎÚ›ÛË Ó· Ì · Û Ù › ˙ ÂÈ fiÏË ÙË ¯ÒÚ· Î·È ÙËÓ ·ÁÔÚ¿ Ó· ηٷÚÚ¤ÂÈ, Ù· ‰›ÎÙ˘· ÏÈ·ÓÈ΋˜ Ê·›ÓÔÓÙ·È Ó· Â›Ó·È Ù· ÙÂÏÂ˘Ù·›· Ô¯˘Ú¿ Ô˘ ηÏÔ‡ÓÙ·È Ó· ÎÚ·Ù‹ÛÔ˘Ó ¿Û‚ÂÛÙË ÙË ÊÏfiÁ· ÙÔ˘ ÏÈ·ÓÂÌÔÚ›Ô˘ Î·È Ó· ÛÒÛÔ˘Ó ÙËÓ ·ÁÔÚ¿ ·fi ÔÏÔÎÏËÚˆÙÈ΋ ηٷÛÙÚÔÊ‹. ¶Ú¿ÁÌ·ÙÈ, Ì ÙË Û˘ÁÎÂÓÙÚˆÙÈ΋ ÂÌÔÚÈ΋ ÔÏÈÙÈ΋ Ô˘ Ù· ¯·Ú·ÎÙËÚ›˙ÂÈ Î·È ÙËÓ ÎÂÓÙÚÈ΋ ÂÂÍÂÚÁ·Û›· ÙˆÓ ‰Â‰ÔÌ¤ÓˆÓ ¤¯Ô˘Ó ÙÔ ÏÂÔÓ¤ÎÙËÌ· Ó· ·ÓÙȉÚÔ‡Ó ·Î·ÚÈ·›· Î·È ¿ÌÂÛ· Û fiÏË ÙËÓ ÂÈÎÚ¿ÙÂÈ·, ÒÛÙ ӷ Á›ÓÔÓÙ·È ÔÈ ··Ú·›ÙËÙ˜ ‰ÈÔÚıÒÛÂȘ ÙËÓ Î·Ù¿ÏÏËÏË ÛÙÈÁÌ‹. ∏ ÔÌÔÈÔÁ¤ÓÂÈ· Ô˘ ¯·Ú·ÎÙËÚ›˙ÂÈ ÙȘ ·Ï˘Û›‰Â˜ Û οı ÎÏ¿‰Ô, ÙÔ˘˜ ‰›ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ·Ó·Á¿ÁÔ˘Ó Ù· ÚÔ‚Ï‹Ì·Ù· ·fi ÙÔ Ì¤ÚÔ˜ ÛÙÔ fiÏÔ Î·È ÙÔ ·Ó¿Ô‰Ô, Ì ·ÔÙ¤ÏÂÛÌ· Ó· ÌÔÚÔ‡Ó Ó· ‚ÔËıÔ‡Ó ÛËÌ·ÓÙÈο Î·È Î·ıÔÚÈÛÙÈο Ù· ηٷÛÙ‹Ì·Ù¿ ÙÔ˘˜, ηı¤Ó· ͯˆÚÈÛÙ¿ ·ÏÏ¿ Î·È ÙÔ ‰›ÎÙ˘Ô ÛÙÔ Û‡ÓÔÏfi ÙÔ˘ ÛÙËÓ ·ÓÙÈÌÂÙÒÈÛË ÙˆÓ ÚÔ‚ÏËÌ¿ÙˆÓ. ∏ ÚˆÙÔÊ·Ó‹˜ ÁÈ· ÙË ¯ÒÚ· Ì·˜ ÎÚ›ÛË ÙÔ˘ ÙÚ·Â˙ÈÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ ÛÙ¤ÚËÛ ·fi ÙËÓ ·ÁÔÚ¿ ÙËÓ ·Ó·Áη›· ÁÈ· ÙË ÏÂÈÙÔ˘ÚÁ›· Ù˘ Ú¢ÛÙfiÙËÙ·. ∞˘Ùfi ›¯Â ˆ˜ ·ÔÙ¤ÏÂÛÌ· ÙËÓ ÙÒÛË ÙÔ˘ Ù˙›ÚÔ˘ ÌÂ Ê˘ÛÈÎfi ·ÎfiÏÔ˘ıÔ ÙËÓ ·‡ÍËÛË ÙÔ˘ ÔÚÈ·ÎÔ‡ ÎfiÛÙÔ˘˜ ÏÂÈÙÔ˘ÚÁ›·˜ ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ. ∏ Û˘Ó¤ÂÈ· ·˘ÙÔ‡ Â›Ó·È Ë Ì›ˆÛË ÙˆÓ ı¤ÛÂˆÓ ÂÚÁ·Û›·˜, Ë ·‡ÍËÛË Ù˘ ·ÓÂÚÁ›·˜ Î·È Ë ÂÚ·ÈÙ¤Úˆ ÙÒÛË ÙÔ˘ Ù˙›ÚÔ˘ Ì ÎÏÈ̿ΈÛË Ù˘ ÎÚ›Û˘. ™‹ÌÂÚ·, ÔÈ ÂÌÏÂÎfiÌÂÓÔÈ Ì ÙË ¯¿Ú·ÍË ÔÏÈÙÈ΋˜ ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ·Ó·Ù‡ÛÛÔÓÙ·È Ì¤Ûˆ ‰ÈÎÙ‡ˆÓ Ú¤ÂÈ Ó· ·Ó·Î·Ù·Û΢¿ÛÔ˘Ó fiÏÔ ÙÔ Û‡ÛÙËÌ· ÁÈ· Ó· ηٷʤÚÔ˘Ó Ó· ·Ú·Ì›ÓÔ˘Ó ÛÙËÓ ·ÁÔÚ¿. Reengineering ÏÔÈfiÓ ÙˆÓ ‰ÈÎÙ‡ˆÓ Ì ÛÙfi¯Ô ÙËÓ Î¿Ï˘„Ë ÙˆÓ ·Ó·ÁÎÒÓ, fiˆ˜ Û‹ÌÂÚ· ·ÚÔ˘ÛÈ¿˙ÔÓÙ·È, Ì ÙÚfiÔ fï˜ Ô˘ Ó· Â͢ËÚÂÙ› ÙÔ Ù·Ï·ÈˆÚË̤ÓÔ Î·Ù·Ó·ÏˆÙÈÎfi ÎÔÈÓfi. ™˘ÁÎÂÎÚÈ̤ӷ, Ú¤ÂÈ Ó· ÏËÊıÔ‡Ó ˘fi„Ë: ■ ∏ ÛÙÚÔÊ‹ ÙÔ˘ ÎfiÛÌÔ˘ Û ›‰Ë ÚÒÙ˘ ·Ó¿Á΢ Û Ôχ ¯·ÌËϤ˜ ÙÈ̤˜. ■ ™Ù· ›‰Ë ‰È·ÙÚÔÊ‹˜ Ô˘ ¯·Ú·ÎÙËÚ›˙ÔÓÙ·È ·fi ¯·ÌËÏ‹˜ ÂÏ·ÛÙÈÎfiÙËÙ·˜ ˙‹ÙËÛË ·Ú·ÙË-
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™‹ÌÂÚ·, ÔÈ ÂÌÏÂÎfiÌÂÓÔÈ Ì ÙË ¯¿Ú·ÍË ÔÏÈÙÈ΋˜ ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ·Ó·Ù‡ÛÛÔÓÙ·È Ì¤Ûˆ ‰ÈÎÙ‡ˆÓ Ú¤ÂÈ Ó· ·Ó·Î·Ù·Û΢¿ÛÔ˘Ó fiÏÔ ÙÔ Û‡ÛÙËÌ· ÁÈ· Ó· ηٷʤÚÔ˘Ó Ó· ·Ú·Ì›ÓÔ˘Ó ÛÙËÓ ·ÁÔÚ¿ ÚÔ‡ÓÙ·È ÌÈÎÚfiÙÂÚ˜ ·ÁÔÚ¤˜ Ì ÂÚÈÛÛfiÙÂÚ˜ fï˜ ÂÈÛΤ„ÂȘ ÛÙ· ηٷÛÙ‹Ì·Ù·. ■ ™ÙËÓ ·ÁÔÚ¿ ‰È·ÚÎÒÓ ·Á·ıÒÓ Ë Ù¿ÛË Â›Ó·È Û·ÊÒ˜ Û˘ÓÙ‹ÚËÛ˘ ÎÈ ÂÈÛ΢‹˜ Î·È fi¯È ·ÓÙÈηٿÛÙ·Û˘ Ì ηÈÓÔ‡ÚÁÈÔ, Ì ·ÓÙ›ÛÙÔȯ˜ ‰È·Î˘Ì¿ÓÛÂȘ ÛÙËÓ ·ÚÔ¯‹ ˘ËÚÂÛ›·˜ Î·È ÛÙËÓ ÂÌÔÚ›· ÙÔ˘ ÂοÛÙÔÙ ÎÏ¿‰Ô˘, .¯. ·˘ÙÔΛÓËÙ·. ■ ™ÙËÓ ÂÛÙ›·ÛË ·Ú·ÙËÚÂ›Ù·È ÙÒÛË ÂÚ›Ô˘ 20% ÛÙÔÓ Ù˙›ÚÔ ÛÙȘ ·Ï˘Û›‰Â˜ Ì·˙È΋˜ ÂÛÙ›·Û˘ ΢ڛˆ˜ ·fi Ì›ˆÛË ÙÔ˘ ÌÂÁ¤ıÔ˘˜ Ù˘ ·fi‰ÂÈ͢ Î·È fi¯È ·fi Ì›ˆÛË ÙˆÓ ÂÈÛΤ„ˆÓ, ÛÙ· ÔÏ˘ÙÂÏ›·˜ ÂÛÙÈ·ÙfiÚÈ· fï˜ ·Ú·ÙËÚÂ›Ù·È ÙÒÛË ¿Óˆ ÙÔ˘ 60% ΢ڛˆ˜ ·fi Ì›ˆÛË ÙˆÓ ÂÈÛΤ„ˆÓ. °È· ÙËÓ ¤ÍÔ‰fi ÙÔ˘, ÙÔ Î·Ù·Ó·ÏˆÙÈÎfi ÎÔÈÓfi ÂÈϤÁÂÈ ÙȘ ηÊÂÙ¤ÚȘ ¤Ó·ÓÙÈ ÙˆÓ Î¤ÓÙÚˆÓ ‰È·ÛΤ‰·Û˘ Ì ·ÔÙ¤ÏÂÛÌ· ÙȘ ·Ó·ÏÔÁÈΤ˜ ‰È·ÊÔÚÔÔÈ‹ÛÂȘ ÛÙÔ˘˜ Ù˙›ÚÔ˘˜ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ·˘ÙÒÓ.
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ıÔ‡Ó ÛÙÔ ‡„Ô˜ ÙˆÓ ÂÚÈÛÙ¿ÛˆÓ, Ù· ˘ÊÈÛÙ¿ÌÂÓ· ‰›ÎÙ˘· Ú¤ÂÈ Ó· οÓÔ˘Ó ÙȘ ··Ú·›ÙËÙ˜ ‰ÈÔÚıÒÛÂȘ ÙfiÛÔ ÛÙȘ ÚÔÌ‹ıÂȤ˜ ÙÔ˘˜ fiÛÔ Î·È ÛÙÔ ÎfiÛÙÔ˜ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘˜. √ˆ˜: ■ ¶ÚÔÌ‹ıÂȘ ÂÌÔÚÂ˘Ì¿ÙˆÓ Û Ôχ ¯·ÌËϤ˜ ÙÈ̤˜. ■ ¶›ÂÛË ÁÈ· Ì›ˆÛË ÙˆÓ ÂÓÔÈΛˆÓ Î·È fiÔ˘ ‰ÂÓ Â›Ó·È ÂÊÈÎÙfi ÌÂÙ·ÊÔÚ¿ ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜ Û ¿ÏÏÔ ÛËÌ›Ô. ■ ¢È·ÚıÚˆÙÈΤ˜ ·ÏÏ·Á¤˜ ÛÙÔÓ
ÙÚfiÔ ÏÂÈÙÔ˘ÚÁ›·˜ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ÁÈ· Ì›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜ ÂÚÁ·Û›·˜, .¯. Û‡ÛÙËÌ· ·˘ÙÔÂ͢ËÚ¤ÙËÛ˘ ÙˆÓ ÂÏ·ÙÒÓ (shelf service) fiÔ˘ Â›Ó·È ÂÊÈÎÙfi. ■ ¢È·ÚıÚˆÙÈΤ˜ ·ÏÏ·Á¤˜ ÛÙÔÓ ËÏÂÎÙÚÔÌ˯·ÓÔÏÔÁÈÎfi ÂÍÔÏÈÛÌfi ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ÌÂ Û˘ÛÙ‹Ì·Ù· ÚÔËÁ̤Ó˘ Ù¯ÓÔÏÔÁ›·˜ ÁÈ· ÂÍÔÈÎÔÓfiÌËÛË ÂÓ¤ÚÁÂÈ·˜. ■ ¶ÂÚÈÔÚÈÛÌfi˜ ‰··ÓÒÓ ÛÙ· ÎÂÓÙÚÈο ÙˆÓ ÂÙ·ÈÚÂÈÒÓ Ì ÙË
Û˘Á¯ÒÓ¢ÛË ÙÌËÌ¿ÙˆÓ. ■ ∂ÚÁÔÓÔÌÈÎfiÙÂÚÔ Û‡ÛÙËÌ· ‰È·ÓÔÌ‹˜ (logistics). ∏ ÎÚ›ÛË Ô˘ ˘¿Ú¯ÂÈ ÛÙÔ ÏÈ·ÓÂÌfiÚÈÔ Â›Ó·È ˘ÔÛ‡ÓÔÏÔ Î·È Û˘Ó·ÎfiÏÔ˘ıÔ Ù˘ ÎÚ›Û˘ Ô˘ ·ÓÙÈÌÂÙˆ›˙ÂÈ Ë ¯ÒÚ· Ì·˜ ·ÏÏ¿ Î·È Ë Â˘Úˆ˙ÒÓË ÁÂÓÈÎfiÙÂÚ·. ∏ Û˘ÁÎÂÎÚÈ̤ÓË ÚÔÛ¤ÁÁÈÛË ¤ÁÈÓ ÁÈ· Ó· ÙÔÓÒÛÂÈ ÙÔ ËıÈÎfi ÙˆÓ ·ÓıÚÒˆÓ Ô˘ ·Û¯›˙Ô˘Ó Ó· ·ÓÙÈÌÂÙˆ›ÛÔ˘Ó Î·ıËÌÂÚÈÓ¿ fiÏÔ Î·È ÈÔ ·ÓÙ›ÍÔ˜ Û˘Óı‹Î˜ Ì ¤Ó· Ûˆ-
Úfi ·ÓÙÈÓƠ̂˜ Î·È ·‰È¤ÍÔ‰· ÛÙË ¯¿Ú·ÍË ÂÌÔÚÈ΋˜ ÔÏÈÙÈ΋˜. øÛÙfiÛÔ, fï˜ Ú¤ÂÈ Ó· ¤¯Ô˘Ì ˆ˜ ηÓfiÓ· fiÙÈ ÈÛÙÔÚÈο ¿ÓÙ· ÔÈ ·ÁÔÚ¤˜, Î·È ÛÙȘ ‰˘ÛÎÔÏfiÙÂÚ˜ ÂÚÈfi‰Ô˘˜, ηٿÊÂÚÓ·Ó Ó· ‚ÚÔ˘Ó ÙÔÓ Ú˘ıÌfi ÙÔ˘˜ Î·È Ó· ·Ó·Î¿ÌÙÔ˘Ó.
√ Î. ªÈ¯¿Ï˘ ™Ù·˘ÚÈÓÔ˘‰¿Î˘ Â›Ó·È Û‡Ì‚Ô˘ÏÔ˜ ∞Ó¿Ù˘Í˘ ∂ȯÂÈÚ‹ÛˆÓ
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·ÓÂÚÁ›· ·ÔÙÂÏ› Û‡ÓıÂÙÔ ÎÔÈÓˆÓÈÎfi-ÔÏÈÙÈÎfi Úfi‚ÏËÌ· Ô˘ Ù·Ï·Ó›˙ÂÈ fiϘ ÙȘ Û‡Á¯ÚÔÓ˜ ÎÔÈӈӛ˜ ·ÁÎÔÛÌ›ˆ˜. ¶ÚÔÊ·ÓÒ˜ ‰ÂÓ ·ÊÔÚ¿ ÌfiÓÔ ÙËÓ ∂ÏÏ¿‰·, ˆÛÙfiÛÔ, ÏfiÁˆ Ù˘ ‰˘ÛÌÂÓÔ‡˜ ÔÈÎÔÓÔÌÈ΋˜ Û˘Á΢ڛ·˜ Ô˘ Ï‹ÙÙÂÈ ÙË ¯ÒÚ· Ì·˜, ÙÔ Úfi‚ÏËÌ· Ù˘ ·ÓÂÚÁ›·˜ ¤¯ÂÈ ÌÂÙ·ÏÏ·¯ı› Û ۇÁ¯ÚÔÓË Á¿ÁÁÚ·ÈÓ· Ù˘ ÎÔÈÓˆÓ›·˜ Ì·˜. ¢ÂÓ Ú¤ÂÈ ÂÓÙÔ‡ÙÔȘ Ó· ·ÓÙÈÌÂÙˆ›˙ÂÙ·È Ì ÔÈÎÔÓÔÌÈÎÔ‡˜ ·ÔÎÏÂÈÛÙÈο fiÚÔ˘˜. ∞˜ ÌËÓ ÏËÛÌÔÓԇ̠ˆ˜ ˘„ËÏfi ÔÛÔÛÙfi ÙˆÓ ·Ó¤ÚÁˆÓ ·ÔÙÂÏÔ‡Ó ÔÈ ·fiÊÔÈÙÔÈ ¶·ÓÂÈÛÙËÌ›ˆÓ, ÔÈ ÔÔ›ÔÈ ‰ÂÓ ÌÔÚÔ‡Ó Ó· ·ÔÚÚÔÊËıÔ‡Ó ÛÙËÓ ·ÁÔÚ¿ ÂÚÁ·Û›·˜, ›Ù ÏfiÁˆ Ù˘ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘ ›Ù ÂÂȉ‹ ÔÈ ÛÔ˘‰¤˜ Î·È Ù· ÚÔÛfiÓÙ· ÙÔ˘˜ ‰ÂÓ Û˘Ó¿‰Ô˘Ó Ì ÙËÓ ÂÚÁ·Û›· Ô˘ ÙÔ˘˜ ÚÔÛʤÚÂÙ·È. √ ÚÔ‚ÏËÌ·ÙÈÛÌfi˜ ¤ÁÎÂÈÙ·È fï˜ ·ÎÚÈ‚Ò˜ Û ·˘Ùfi ÙÔ ÛËÌ›Ô. À¿Ú¯Ô˘Ó ÔÈ ··Ú·›ÙËÙ˜ ‰Ô̤˜ ‹ Ï·›ÛÈ· Ô˘ ı· Û˘Ì‚¿ÏÏÔ˘Ó ÛÙËÓ ÔÌ·Ï‹ ÚÔÛ¤ÁÁÈÛË Ù˘ ·ÁÔÚ¿˜ ÂÚÁ·Û›·˜ ·fi ÙËÓ ÏÂ˘Ú¿ ÙˆÓ Ó¤ˆÓ ‹ Ù˘ ‰È·ÛÊ¿ÏÈÛ˘ οÔÈÔ˘ ¯ÚÔÓÈÎÔ‡ ‰È·ÛÙ‹Ì·ÙÔ˜ ÁÈ· ÙËÓ ÂÚ·ÈÙ¤Úˆ ÚÔÛ·ÚÌÔÁ‹ ÙÔ˘˜; ∏ ·‰˘Ó·Ì›· ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ Ó· ÚÔ Û·ÚÌÔ ÛÙ› ÛÙË Û‡Á¯ÚÔÓË ÂÔ¯‹, ÛÙȘ ÂÈÙ·Á¤˜ Ù˘ ÔÈÎÔÓÔÌ›·˜ Î·È ÛÙÔ˘˜ ηÓfiÓ˜ Ù˘ ÂχıÂÚ˘ ·ÁÔÚ¿˜ Â›Ó·È ·ÛÈÊ·Ó‹˜. øÛÙfiÛÔ, ··Ú¿‚·ÙË ÚÔ¸fiıÂÛË ÚÔfi‰Ô˘ Î·È ·Ó¿Ù˘Í˘ ·ÔÙÂÏ› Ë ‰ÈÂÚ‡ÓËÛË Ù˘ ÂχıÂÚ˘ ·ÁÔÚ¿˜, Ë ÁÓÒÛË ÙˆÓ Î·ÓfiÓˆÓ Ô˘ ÙË ‰È¤Ô˘Ó Î·È Ë ÈηÓfiÙËÙ· ÚÔÛ·ÚÌÔÁ‹˜ ·ÙfiÌˆÓ ‹ Û˘ÛÙËÌ¿ÙˆÓ Û’ ·˘Ù‹. ¢ÂÓ Â›Ó·È Ù˘¯·›Ô fiÙÈ Ë ∞ÌÂÚÈ΋, Ë ÔÔ›· ÛÙËÚ›˙ÂÙ·È ÛÙËÓ ÂχıÂÚË ·ÁÔÚ¿, ‰Ú·ÛÙËÚÈÔÔÈÂ›Ù·È Û ÂȯÂÈÚ‹ÛÂȘ ·Ó¿ ÙÔÓ ÎfiÛÌÔ, ÂÈÙ˘Á¯¿ÓÔÓÙ·˜ Ì ·˘ÙfiÓ ÙÔÓ ÙÚfiÔ ÙË Ì¤ÁÈÛÙË ·Ó¿Ù˘ÍË. 줂·È·, ÔÈ ∂ÏÏËÓ˜ Ôϛ٘ ÛÙËÓ ÏÂÈÔÓfiÙËÙ¿ ÙÔ˘˜ ‰ÂÓ ¤¯Ô˘Ó Á·ÏÔ˘¯Ëı› Ì ¤ÓÓÔȘ fiˆ˜, ·Ú·ÁˆÁÈÎfiÙËÙ· ‹ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Î·È ·ÔÌ·ÎÚ‡ÓÔÓÙ·È ·fi ÙÔ ÂӉ¯fiÌÂÓÔ Ù˘ ‰ËÌÈÔ˘ÚÁ›·˜ Ù˘ ÚÔÛˆÈ΋˜ ÙÔ˘˜ Âȯ›ÚËÛ˘. ∫·ıÒ˜ Ë Û¯¤ÛË ÙÔ˘ ÔÏ›ÙË Ì ÙÔ ÎÚ¿ÙÔ˜ Â›Ó·È ·ÌÊ›‰ÚÔÌË, Â›Ó·È Û·Ê¤˜ fiÙÈ ÁÈ· ÙÔ ·Ú·¿Óˆ, ÌÂÚ›‰ÈÔ Â˘ı‡Ó˘ ʤÚÂÈ ÙÔ ›‰ÈÔ ÙÔ ÎÚ¿ÙÔ˜ ηıÒ˜ ‰ÂÓ ÂÍ·ÛÊ¿ÏÈÛ ÛÙÔ˘˜ Ôϛ٘ ÙÔ˘ ÙÔ˘˜ Ì˯·ÓÈÛÌÔ‡˜ ÂΛÓÔ˘˜ Ô˘ ı· ÚÔˆıÔ‡Û·Ó ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·,
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ΔÔ «¿ÓÔÈÁÌ·» ¤Íˆ ·fi Ù· ÛÙÂÓ¿ Û‡ÓÔÚ¿ Ì·˜ Ì ÙËÓ ·Ó¿Ù˘ÍË Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ÙËÓ ·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ, ÌÔÚ› Ó· Û˘Ì‚¿ÏÂÈ È‰È·›ÙÂÚ· ÛÙËÓ Î·Ù¿ÎÙËÛË ÂÓfi˜ ÂıÓÈÎÔ‡ ÛÙfi¯Ô˘, fiˆ˜ Â›Ó·È Ë Ì›ˆÛË Ù˘ ·ÓÂÚÁ›·˜ Î·È Ë ¤ÍÔ‰Ô˜ ·fi ÙËÓ ÎÚ›ÛË Ë ÔÔ›· Ì ÙË ÛÂÈÚ¿ Ù˘ ı· ηÚÔÊÔÚÔ‡Û ̤۷ Û ¤Ó· ÛÙ·ıÂÚfi Î·È ·ÛʷϤ˜ ÂȯÂÈÚËÌ·ÙÈÎfi ÂÚÈ‚¿ÏÏÔÓ. ∞Ô˘ÛÈ¿˙ÂÈ ‰ËÏ·‰‹ Ë ·È‰Â›· ·ÏÏ¿ Î·È Ë ‰È¿ıÂÛË ÁÈ· ηÈÓÔÙfi̘ ‰Ú¿ÛÂȘ ÂÂȉ‹ ÂÓ¤¯Ô˘Ó ÙÔ ÛÙÔÈ¯Â›Ô Ù˘ ·‚¤‚·È˘ ¤Î‚·Û˘ Î·È Ù˘ ÂÈÛÊ·ÏÔ‡˜ ÎÂÚ‰ÔÊÔÚ›·˜. ∞ÓÙÈı¤Ùˆ˜, Ë ·›ÛıËÛË ÌÈ·˜ ·ÛÊ·ÏÔ‡˜ ÛÙ·ÛÈÌfiÙËÙ·˜, fiˆ˜ Ë ÂÚÁ·Û›· ˆ˜ ‰ËÌfiÛÈÔ˜ ‹ ȉȈÙÈÎfi˜ ˘¿ÏÏËÏÔ˜, ·ÚÔ˘ÛÈ¿˙ÂÙ·È ˆ˜ ÚÔÙÈÌËÙ¤·. ∏ ηٿÛÙ·ÛË ÂӉ¯Ô̤ӈ˜ ı· ‹Ù·Ó ‰È·ÊÔÚÂÙÈ΋, ·Ó ÁÈ· ·Ú¿‰ÂÈÁÌ· ÌÔÚÔ‡Û ӷ ηٷÛÙ› ÂÌÊ·ÓÒ˜ Ë ·Í›· Ù˘ ·Ó¿Ù˘Í˘ Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. √È Ï¤ÔÓ Âȉ‹ÌÔÓ˜ ÙÔ˘ ı¤Ì·ÙÔ˜ Â›Ó·È ÔÈ ›‰ÈÔÈ ÔÈ ÂȯÂÈÚË̷ٛ˜ ·Ê Ô‡ Ë ÁÓÒÛË Î·È Ë ÂÌÂÈÚ›· ÙÔ˘˜ ı· ÏÂÈÙÔ˘ÚÁ‹ÛÔ˘Ó Î·Ù·Ï˘ÙÈο ÛÙÔ˘˜ «ÂÓ ‰˘Ó¿ÌÂÈ» ÂȯÂÈÚË̷ٛ˜. ∂‡ÏÔÁ· ı· ÌÔÚÔ‡Û οÔÈÔ˜ Ó· ·Ó·ÚˆÙËı›, ÙÈ ı· ÌÔÚÔ‡Û ӷ ·ÔÙÂϤÛÂÈ ÙËÓ ÎÈÓËÙ‹ÚÈÔ ‰‡-
Ó·ÌË Ô˘ ı· ˆıÔ‡Û ÂÎ Ó¤Ô˘ ÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›·. ∏ ∂ÏÏ¿‰· ÌÔÚ› Î·È ÔÊ›ÏÂÈ Ó· ·ÔÙÂÏ› ¤Ó· Û‡Á¯ÚÔÓÔ ÎÚ¿ÙÔ˜ Ô˘, ÂÎÙfi˜ ·fi ÎÔÈÙ›‰· Ù˘ ‰ËÌÔÎÚ·Ù›·˜ Î·È ÙÔ˘ ÔÏÈÙÈÛÌÔ‡, ÌÔÚ› Î·È Ó· ‰ڷȈı› ÛÙÔ ‰ÈÂıÓ‹ ÔÈÎÔÓÔÌÈÎfi ÛÙ›‚Ô Ì ÙËÓ «Î·ÏÏȤÚÁÂÈ·» Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜, ‰ËÌÈÔ˘ÚÁÒÓÙ·˜ Û˘Ó¯Ҙ ı¤ÛÂȘ ÂÚÁ·Û›·˜, ·ÍÈÔÔÈÒÓÙ·˜ ¢¤ÏÈÎÙ·, ÚÔÛfiÓÙ· Î·È ‰ÂÍÈfiÙËÙ˜ Î·È ·Ó·¯·ÈÙ›˙ÔÓÙ·˜ ÂÓ Ù¤ÏÂÈ, ÙÔ ÙÂÚ¿ÛÙÈÔ Úfi‚ÏËÌ· Ù˘ ·ÓÂÚÁ›·˜ Î·È ÙÔ Û‡Á¯ÚÔÓÔ ÌÂÙ·Ó·ÛÙ¢ÙÈÎfi Ú‡̷ Ô˘ ·˘Ù‹ Á¤ÓÓËÛÂ. ∂ÈÚÔÛı¤Ùˆ˜, ·Ó·Áη›Ô ÎÚ›ÓÂÙ·È Ó· Á›ÓÔ˘Ó ‚‹Ì·Ù· ÚÔ˜ ÙËÓ ÂÁηı›‰Ú˘ÛË Îϛ̷ÙÔ˜ ÂÌÈÛÙÔÛ‡Ó˘ Î·È Û‚·ÛÌÔ‡ ÙÔ˘ ÎÚ¿ÙÔ˘˜ ÚÔ˜ ÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜ Î·È ÙȘ ‰Ú¿ÛÂȘ ÙÔ˘˜. ¡· ÌÂÙ·ÛÙÚ·Ê› ‰ËÏ·‰‹ ÙÔ Îϛ̷ Ù˘ ·Ó·ÍÈÔÈÛÙ›·˜, Ô˘ ÂȉÂÈÎÓ‡ÂÈ ÙÔ ÎÚ¿ÙÔ˜ ÚÔ˜ ÙȘ ÂȯÂÈÚ‹ÛÂȘ Î·È Ó· ·ÔηٷÛÙ·ı› ÙÔ Î‡ÚÔ˜ Î·È ÙÔ ÁfiËÙÚÔ ÙÔ˘ ÂȯÂÈÚËÌ·Ù›· ÙÔ ÔÔ›Ô ¤¯ÂÈ ÏËÁ› ȉȷ›ÙÂÚ·. ªÂ ‚‹Ì·Ù·, ÔÚıÒ˜ ۯ‰ȷṲ̂ӷ, ÌÔÚ› Ó· ·Úı› Ë Î·¯˘Ô„›· Ë ÔÔ›· Â›Ó·È ‰È¿¯˘ÙË Û‹ÌÂÚ· ÛÙËÓ ÎÔÈÓˆÓ›· Î·È Ó· ·ӷÎÙ‹ÛÂÈ Ë ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ÙÔ ·ÔÏÂÛı¤Ó ·ÚÔ˜ Ù˘. √È Ôϛ٘ ¤¯Ô˘Ó ··ÍÈÒÛÂÈ ÙȘ ÂȯÂÈÚËÌ·ÙÈΤ˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜ Î·È ÙȘ ¤¯Ô˘Ó ηٷÁÚ¿„ÂÈ ÛÙË Û˘Ó›‰ËÛ‹ ÙÔ˘˜ ˆ˜ Ú¿ÍÂȘ ·‰È·Ê·Ó›˜, ¿ÓÔ̘ Î·È Û˘¯Ó¿ ÂÌÏÂ-
ÎfiÌÂÓ˜ Ì ·Ú¿ÓÔÌ· ΤډË. ∏ Û˘Ó‡·ÚÍË ·˘Ù‹˜ Ù˘ ··ÍȈÙÈ΋˜ ·ÓÙ›Ï˄˘ Ì ÙËÓ ÂÊËÛ˘¯·ÛÙÈ΋ ÓÔÔÙÚÔ›· ÙÔ˘ Û˘Ó¯ԇ˜ ‰·ÓÂÈÛÌÔ‡, ›¯Â ˆ˜ ·ÔÙ¤ÏÂÛÌ· ÙËÓ ·‰Ú·ÓÔÔ›ËÛË ÙˆÓ ÔÏÈÙÒÓ Î·È ÙËÓ ·fiÏ˘ÙË ·Á·ψÛË ÙÔ˘˜ ÛÙË ÊÈÏÔÛÔÊ›· Ù˘ ηٷӿψÛ˘ ¯ˆÚ›˜ Ó· ¤¯ÂÈ ÚÔËÁËı› ÔÔÈ·‰‹ÔÙ ÌÔÚÊ‹ ·Ú·ÁˆÁ‹˜. øÛÙfiÛÔ, Ù˘ ¿Ô„˘ ·˘Ù‹˜ ·ÓÙÈ·Ú¤Ú¯ÂÙ·È ÂΛÓË Ô˘ ˆı› ÛÙËÓ ·Ó¿Ù˘ÍË ÂÓÙfi˜ Ù˘ ¯ÒÚ·˜ ·ÏÏ¿ Î·È ÂÎÙfi˜ Û˘ÓfiÚˆÓ. ΔÔ «¿ÓÔÈÁÌ·» ¤Íˆ ·fi Ù· ÛÙÂÓ¿ Û‡ÓÔÚ¿ Ì·˜ Î·È Ë Â¤ÎÙ·ÛË-ηٿÎÙËÛË ÙˆÓ ‰ÈÂıÓÒÓ ·ÁÔÚÒÓ Ì ÙËÓ ·Ó¿Ù˘ÍË Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ÙËÓ ·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ, ÌÔÚ› Ó· Û˘Ì‚¿ÏÂÈ È‰È·›ÙÂÚ· ÛÙËÓ Î·Ù¿ÎÙËÛË ÂÓfi˜ ÂıÓÈÎÔ‡ ÛÙfi¯Ô˘ fiˆ˜ Â›Ó·È Ë Ì›ˆÛË Ù˘ ·ÓÂÚÁ›·˜ Î·È Ë ¤ÍÔ‰Ô˜ ·fi ÙËÓ ÎÚ›ÛË. ∞˜ ÌËÓ Í¯ӿÌ fï˜ Î·È ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi, Ô ÔÔ›Ô˜ ·ÔÙÂÏ› ·Ó·ÛÙ·ÏÙÈÎfi ·Ú¿ÁÔÓÙ· ȉȷ›ÙÂÚ· ÛÙËÓ ·Ó¿Ù˘ÍË ÌÈÎÚÔÌÂÛ·›ˆÓ ÂȯÂÈÚ‹ÛˆÓ. ∞fi ¤Ú¢Ó˜ ·Ô‰ÂÈÎÓ‡ÂÙ·È fiÙÈ ÔÈ Ôϛ٘ Ô˘ ÍÂÎÈÓÔ‡Ó ÙË Ó¤· Î·È ÂӉ¯Ô̤ӈ˜ ÌÈÎÚ‹ Âȯ›ÚËÛ‹ ÙÔ˘˜, ·ÓÙÈÌÂÙˆ›˙Ô˘Ó Ì ·ÁˆÓ›· ÙÔ˘˜ ·ÓÙ·ÁˆÓÈÛÙ¤˜ ÙÔ˘˜, ÁÈ· ÙËÓ ¤Î‚·ÛË Ù˘ ‰È΋˜ ÙÔ˘˜ Âȯ›ÚËÛ˘. ∞˘Í¿ÓÔÓÙ·˜ fï˜ οÔÈ· ÏÂÔÓÂÎÙ‹Ì·Ù¿ ÙÔ˘˜ ¤Ó·ÓÙÈ ÙˆÓ ¿ÏψÓ, fiˆ˜ ÁÈ· ·Ú¿‰ÂÈÁÌ· ÙÔ ¯·ÌËÏfiÙÂÚÔ Îfi-
ÛÙÔ˜ ÙˆÓ ˘ËÚÂÛÈÒÓ, ÙËÓ Ù¯ÓÔÏÔÁ›· Ô˘ ı· ÚÔÙ¿ÍÔ˘ÌÂ, ›Ù ÙÔ ÂÍÂȉÈÎÂ˘Ì¤ÓÔ ÚÔÛˆÈÎfi, ÌÔÚÔ‡Ó Ó· ·Ó·ÎÙ‹ÛÔ˘Ó ÙÔ ¯·Ì¤ÓÔ ¤‰·ÊÔ˜ Î·È Ó· ÂÍÈÛÔÚÚÔ‹ÛÔ˘Ó Ù· Ú¿ÁÌ·Ù·. ∞ÔÙÈÌÒÓÙ·˜ ÙËÓ Î·Ù¿ÛÙ·ÛË Á›ÓÂÙ·È ·ÓÙÈÏËÙfi fiÙÈ ‰ÂÓ ˘¿Ú¯Ô˘Ó ÂÚ›ÛÌ·Ù· ÛÙËÓ «Î·ÏÏȤÚÁÂÈ·» ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ Ó‡̷ÙÔ˜ Ô˘ ı· ·Ú¿ÍÂÈ ÛÙË Û˘Ó¤¯ÂÈ· ÂȯÂÈÚËÌ·ÙÈΤ˜ ‰Ú¿ÛÂȘ. ΔÔ ÂÎ·È‰Â˘ÙÈÎfi Ì·˜ Û‡ÛÙËÌ· ÂÍ·ÎÔÏÔ˘ı› Ó· ηÏÏÈÂÚÁ› ÙÔ ·Î·‰ËÌ·˚Îfi Ó‡̷ ÂÓÒ Ú¤ÂÈ Ó· ÂÓÈÛ¯‡ÛÂÈ ÙËÓ ÂȯÂÈÚËÌ·ÙÈ΋ Û˘Ó›‰ËÛË. ∫·È ÂÂȉ‹ ÔÈ ÂÎ·È‰Â˘ÙÈΤ˜ ‰Ô̤˜ ‰ÂÓ ·ÏÏ¿˙Ô˘Ó Â‡ÎÔÏ·, ÌÔÚÔ‡Ó Ó· Á›ÓÔ˘Ó ·ÚÂÌ‚¿ÛÂȘ fiˆ˜ ÛÂÌÈÓ¿ÚÈ·, Ô˘ ı· ‚ÔËı‹ÛÔ˘Ó ÙÔ˘˜ ‚·ÛÈÎÔ‡˜ fiÏÔ˘˜ Ù˘ ·Ó¿Ù˘Í˘, ÙÔ˘˜ Ó¤Ô˘˜, ÙÔ˘˜ ÎÔÈÓˆÓÈÎÔ‡˜ ÊÔÚ›˜ Î·È ÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜ Ó· Û˘ÓÂÚÁ·ÛÙÔ‡Ó Î·Ï‡ÙÂÚ·. ¢ÈfiÙÈ ÛÙfi¯Ô˜ ‰ÂÓ Â›Ó·È Ô ÂÊԉȷÛÌfi˜ ÙˆÓ Ó¤ˆÓ ÌfiÓÔ Ì ÁÓÒÛÂȘ Î·È ÂÈÛÙËÌÔÓÈ΋ ηٿÚÙÈÛË ÒÛÙ ӷ ÌÔÚÔ‡Ó Ó· ‚ÚÔ˘Ó ÂÚÁ·Û›·, ·ÏÏ¿ Ó· ÌÔÚÔ‡Ó Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ó ÙË ‰È΋ ÙÔ˘˜ Âȯ›ÚËÛË, ÙË ‰È΋ ÙÔ˘˜ ‰Ô˘ÏÂÈ¿.
√ Î. °ÈÒÚÁÔ˜ ª·Ù·ÏÏȈٿ΢ Â›Ó·È Ì˯·ÓÈÎfi˜ ¶·Ú·ÁˆÁ‹˜ & ¢ÈÔ›ÎËÛ˘, PhD, MSc Î·È ‰È‰¿ÛÎˆÓ ¶ÔÏ˘Ù¯Ó›Ԣ Î·È Δ∂π ∫Ú‹Ù˘
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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∏ ‚ÂÏÙ›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜ Ô‰ËÁ› Ù·¯‡ÙÂÚ· Û ·‡ÍËÛË ÎÂÚ‰ÒÓ
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·ıÒ˜ Ë ‰ÈÂıÓ‹˜ ÔÈÎÔÓÔÌÈ΋ ηٿÛÙ·ÛË ÔÏÔ¤Ó· Î·È ‰˘Û¯ÂÚ·›ÓÂÈ, ÚÔ‚¿ÏÏÂÈ ˆ˜ ÂÈÙ·ÎÙÈ΋ Ë ·Ó¿ÁÎË ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ÁÈ· ‰È·ÛÊ¿ÏÈÛË ÙˆÓ ÎÂÚ‰ÒÓ ÙÔ˘˜. ªÂ ÛÙfi¯Ô ÙËÓ ·ÔÚÚfiÊËÛË ÙˆÓ ·ÚÓËÙÈÎÒÓ ÔÈÎÔÓÔÌÈÎÒÓ Ù¿ÛˆÓ, ÔÈ ÂȯÂÈÚ‹ÛÂȘ ÂÈÎÂÓÙÚÒÓÔÓÙ·È fiÏÔ Î·È ÈÔ ÂÓÙ·ÙÈο ÛÙË ‚ÂÏÙ›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜. √ Ù·¯‡ÙÂÚÔ˜ ‰ÚfiÌÔ˜ ÁÈ· ÂÈϤÔÓ Î¤Ú‰Ë Â›Ó·È Ë ÂÚÈÎÔ‹ ÙˆÓ ÂÍfi‰ˆÓ. ∂Λ Ô‰ËÁÔ‡ÓÙ·È ÔÈ ÂȯÂÈÚ‹ÛÂȘ, ηıÒ˜ Â›Ó·È Â˘ÎÔÏfiÙÂÚÔ Ó· ÂÚÈÎÔÔ‡Ó Ù· ¤ÍÔ‰· ·Ú¿ Ó· ·˘ÍËıÔ‡Ó ÔÈ ˆÏ‹ÛÂȘ. ∂ÓÙÔ‡ÙÔȘ, Ë Ì›ˆÛË ‰··ÓÒÓ Ú¤ÂÈ Ó· Á›ÓÂÙ·È ÚÔÛÂÎÙÈο. ™Â ¤Ó· ȉȷ›ÙÂÚ· ·ÓÙ·Á ˆ Ó È Û Ù È Î fi Â Ú È ‚ ¿ ÏÏ Ô Ó Ú¤ÂÈ Ó· Û˘Ó¯›ÛÔ˘Ì ӷ ‰È·Ú·ÁÌ·Ù¢fiÌ·ÛÙ ÙȘ ÙÈ̤˜ Ì ÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜, ·ÏÏ¿ fi¯È ÂȘ ‚¿ÚÔ˜ Ù˘ ÔÈfiÙËÙ·˜ ÙˆÓ ÚÔ˚fiÓÙˆÓ ‹ ÙˆÓ ˘ËÚÂÛÈÒÓ. ª›· ˘Ô‚¿ıÌÈÛË Ù˘ ÔÈfiÙËÙ·˜ ÙˆÓ ÚÔÌËıÂÈÒÓ Ì Ô Ú Â › Ó· ‚ Ï ¿ „ Â È Ù Ë Ó ·ÔÙÂÏÂÛÌ·ÙÈÎfiÙËÙ· ηÈ, ÙÂÏÈο, ÙȘ ˆÏ‹ÛÂȘ ÚÔ˜ ÙÔ˘˜ ÂÏ¿Ù˜. ™Ùfi¯Ô˜ Ú¤ÂÈ Ó· Â›Ó·È Ë Ì›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜ Ì ‚ÂÏÙ›ˆÛË ·Ó Â›Ó·È ‰˘Ó·Ùfi Ù˘ ÔÈfiÙËÙ·˜. ∂ÙÛÈ, ı· Ê·ÓÙ·˙fiÙ·Ó Î¿ÔÈÔ˜ fiÙÈ ÔÈ ÂÚÈÛÛfiÙÂÚ˜ ÂÙ· È Ú Â›  ˜ ¤ ¯ Ô ˘Ó fi Ï · Ù· ¤ÍÔ‰¿ ÙÔ˘˜ ˘fi ¤ÏÂÁ¯Ô, Ù· ÔÔ›· Û ÔÏϤ˜ ÂÚÈÙÒÛÂȘ ÊÙ¿ÓÔ˘Ó ‹ Î·È ÍÂÂÚÓÔ‡Ó ÙÔ 15% ÙÔ˘ Ù˙›ÚÔ˘ ÙÔ˘˜. ∞˘Ùfi ÈÛÔ‰˘Ó·Ì› Ì ÙÔ Ó· ı  ˆ Ú Ô ‡ Ì Â fi Ù È Û Â ·˘ÙÔ‡˜ ÙÔ˘˜ ÎÏ¿‰Ô˘˜ Ù˘ ÔÈÎÔÓÔÌ›·˜, fiϘ ÔÈ ÂȯÂÈÚ‹ÛÂȘ ÏËÚÒÓÔ˘Ó ÙȘ ›‰È˜ ÌÔÓ·‰È·›Â˜ ÙÈ̤˜. ∞fi ÙËÓ ÂÌÂÈÚ›· Ì·˜ Î·È ÙË ÌÂϤÙË ¯ÈÏÈ¿‰ˆÓ ¤ÚÁˆÓ ·ÁÎÔÛÌ›ˆ˜ ÌÔÚԇ̠ӷ ‚‚·ÈÒÛÔ˘Ì fiÙÈ ‰ÂÓ ÈÛ¯‡ÂÈ Û ηӤӷ ÎÏ¿‰Ô! ∞fi ÙË Ì›· ÏÂ˘Ú¿, ¤Ó· ̤ÚÔ˜ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ı  ˆ Ú Ô ‡ Ó fi Ù È Â È Ù ˘Á ¯ ¿ ÓÔ˘Ó ı·̷ÙÈο ·ÔÙÂϤÛÌ·Ù· ÛÙË ‰È·¯Â›ÚÈÛË ÙˆÓ ÂÍfi‰ˆÓ ÙÔ˘˜. ∞fi ÙËÓ ¿Ï-
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√ Ù·¯‡ÙÂÚÔ˜ ‰ÚfiÌÔ˜ ÁÈ· ÂÈϤÔÓ Î¤Ú‰Ë Â›Ó·È Ë ÂÚÈÎÔ‹ ÙˆÓ ÂÍfi‰ˆÓ
Ï Ë , ¿ ÏÏ Â ˜ Â È ¯ÂÈ Ú ‹ Û ÂÈ ˜ ÈÛÙÂ‡Ô˘Ó fiÙÈ Ù· ¤ÍÔ‰¿ ÙÔ˘˜ Â›Ó·È ˘ÂÚ‚ÔÏÈο Î·È Âȉ¤¯ÔÓÙ·È ÌÂÁ¿Ï˘ Ì›ˆÛ˘, ·ÏÏ¿ ıˆÚÔ‡Ó fiÙÈ ‰ÂÓ ¤¯Ô˘Ó Ô‡Ù ÙÔÓ ¯ÚfiÓÔ Ô‡Ù ÙË Ù¯ÓÔÁÓˆÛ›· Î·È ÙÔ Î·Ù¿ÏÏËÏÔ ·ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi ÁÈ· Ó· ‰È·¯ÂÈÚÈÛÙÔ‡Ó ·ÔÙÂÏÂÛÌ·ÙÈο Ù· ÌË ‚·ÛÈο ¤ÍÔ‰· Ô˘ Û˘Ó‰¤ÔÓÙ·È Ì ÙËÓ Î·ıËÌ Â Ú È Ó ‹ Ï Â È ÙÔ ˘ ÚÁ ›· Ù ˆ Ó ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ ÙÔ˘˜. ∞˘ÙÔ› ÔÈ ·Ú¿ÁÔÓÙ˜ ˙ËÌÈÒÓÔ˘Ó ÙËÓ Âȯ›ÚËÛË, ηıÒ˜ ηı˘ÛÙÂÚÔ‡Ó ÙËÓ Â›Ù¢ÍË ‚ÂÏÙÈÒÛÂˆÓ Î·È ·Ó ÌË ÙÈ ¿ÏÏÔ ÛÚÒ¯ÓÔ˘Ó Ù· ÔʤÏË Û ‚¿ıÔ˜ ¯ÚfiÓÔ˘. ∞fi ÙËÓ Â›Ú· Ì·˜, ÔÈ ÂÙ·ÈÚ›˜ ÂÈÎÂÓÙÚÒÓÔ˘Ó ÛÙËÓ Î‡ÚÈ· ‰Ú·ÛÙËÚÈfiÙËÙ¿ ÙÔ˘˜ Î·È ÙÔ Î¿ÓÔ˘Ó Î·Ï¿. Δ›ÓÔ˘Ó Ó· ¤¯Ô˘Ó ÙÔ˘˜ Î·Ï ‡ Ù Â Ú Ô ˘ ˜ Ú Ô Ì Ë ı  ˘ Ù¤ ˜ Ô˘ ˘¿Ú¯Ô˘Ó Î·È ¤¯Ô˘Ó ˘fi ¤ÏÂÁ¯Ô Ù· ÛÙÚ·ÙËÁÈο ¤ÍÔ‰¿ ÙÔ˘˜. √̈˜, fiÙ·Ó Ù›ıÂÙ·È ˙‹ÙËÌ· ÁÂÓÈÎÒÓ
ÂÍfi‰ˆÓ, ÂΛ ·ÎÚÈ‚Ò˜ ¤ Ó· ˜ Â È ‰ È Î fi ˜ · Ó· Ï ˘ Ù ‹ ˜ Ô˘ ͤÚÂÈ Û ‚¿ıÔ˜ ÙÔÓ ÎÏ¿‰Ô, ÌÔÚ› Ó· οÓÂÈ ÙË ‰È·ÊÔÚ¿. ∞˘Ùfi Ô˘ Â›Ó·È ··Ú·›ÙËÙÔ Â›Ó·È Ë ÂÍÂȉÈÎÂ˘Ì¤ÓË ÁÓÒÛË, Ë ÁÓÒÛË Ù˘ ·ÁÔÚ¿˜ Î·È ÙˆÓ Û˘ÓıËÎÒÓ Û οı ηÙËÁÔÚ›· ÎfiÛÙÔ˘˜.
∏ EXPENSE REDUCTION ANALYSTS ∂‰Ò ·ÎÚÈ‚Ò˜ ·Ó·Ï·Ì‚¿ÓÂÈ Ë Expense Reduction A n a l y s t s , Ì Â Ì Ô Ó· ‰ È Î fi ·ÓÙÈΛÌÂÓÔ ÙË ‰È·¯Â›ÚÈÛË Î· È ÙË Ì Â› ˆ Û Ë Î fi Û ÙÔ ˘ ˜ Î·È Ì ÛÙfi¯Ô Ó· ‚ÔËı‹ÛÂÈ ÙȘ ÂȯÂÈÚ‹ÛÂȘ Ó· ÂÈÙ‡¯Ô˘Ó ÂÍÔÈÎÔÓfiÌËÛË Û ¤ÌÌÂÛ˜ ‰·¿Ó˜, ‰È·ı¤ÙÔÓÙ·˜ ÂÌÂÈÚ›· 20 ÂÙÒÓ Ì ÂÙ·ÈÚ›˜ fiÏˆÓ ÙˆÓ ÌÂÁÂıÒÓ Î·È fiÏˆÓ ÙˆÓ ÎÏ¿‰ˆÓ. √È ·Ó·Ï˘Ù¤˜ ÛÙËÓ Î¿ı ηÙËÁÔÚ›· ÎfiÛÙÔ˘˜ Â›Ó·È ÂȉÈÎÔ› ÛÙÔÓ ÎÏ¿‰Ô ÙÔ˘˜ Ì ·Ô‰Â‰ÂÈÁ̤ÓË ÂÌÂÈÚ›· Î·È ·ÔÙÂϤÛÌ·-
Ù·. ∞˘Ùfi ÂÍ·ÛÊ·Ï›˙ÂÈ fiÙÈ Â›Ó·È Û ı¤ÛË Ó· ηٷÓÔ‹Û Ô ˘ Ó Ù È ˜ · Ó ¿Á Î Â ˜ , Ù È ˜ ÚÔÛ‰Ô˘ Î·È ÙÔ˘˜ ÂÚÈÔÚÈÛÌÔ‡˜ Ô˘ ·ÓÙÈÌÂÙˆ›˙ÂÈ Ô Î¿ı ÔÚÁ·ÓÈÛÌfi˜. ¶ÚÔÛʤÚÔ˘Ó Ì›· ÚÔÛ·ÚÌÔṲ̂ÓË ÛÙËÓ Âȯ›ÚËÛË ÚfiÙ·ÛË Î·È ‰È·Ú΋ ˘ÔÛÙ‹ÚÈÍË. ΔÔ Ê¿ÛÌ· ÙˆÓ Î·ÙËÁÔÚÈÒÓ ÂÍÔÈÎÔÓfiÌËÛ˘ Â›Ó·È ·ÚÎÂÙ¿ ¢ڇ: courier, logistics, ·ÛÊ¿ÏÂȘ, ÂÓ¤ÚÁÂÈ·, ÌÂÙ·ÊÔÚ¤˜, ÌÈÛıÒÛÂȘ ÎÙÈÚ›ˆÓ Î·È Ô¯ËÌ¿ÙˆÓ, ÙËÏÂÈÎÔÈӈӛ˜, ‰È·¯Â›ÚÈÛË ÎÙÈÚ›Ô˘ Î.Ï.. ªÂÙ¿ ÙÔÓ ¯ÚfiÓÔ Ô˘ ··ÈÙÂ›Ù·È ÁÈ· Ó· ÙËÓ ÚÔÂÙÔÈÌ·Û›· ÙˆÓ ÚÔÙ¿Û Â ˆ Ó , ·Ú · Ì ¤ ÓÔ ˘Ó Û ÙÔ Ï¢Úfi ÙˆÓ ÂÏ·ÙÒÓ ÙÔ˘˜ ÁÈ· ‰È¿ÛÙËÌ· ÙÔ˘Ï¿¯ÈÛÙÔÓ 24 ÌËÓÒÓ ·fi ÙËÓ ÂÊ·ÚÌÔÁ‹ ÁÈ· ÙËÓ ·Ú·ÎÔÏÔ‡ıËÛË ÙˆÓ ¤ÚÁˆÓ, ÚÔÎÂÈ̤ÓÔ˘ Ó· ÂÍ·ÛÊ·ÏÈÛı› fiÙÈ ÔÈ ÂÏ¿Ù˜ ÙÔ˘˜ ı· ÂÙ‡¯Ô˘Ó ÙË Ì¤ÁÈÛÙË ‰˘Ó·Ù‹ ÂÍÔÈÎÔÓfiÌËÛË ·ÏÏ¿ Î·È ÙË Û˘ÌʈÓËı›۷ ÔÈfiÙËÙ·.
ªÂ ÂÚÈÛÛfiÙÂÚÔ˘˜ ·fi 750 ÂȉÈÎÔ‡˜ ·Ó·Ï˘Ù¤˜ Û ¿Óˆ ·fi ÙÚÈ¿ÓÙ· ¯ÒÚ˜ Î·È 25 ÛÙËÓ ∂ÏÏ¿‰·, Ë Expense Reduction Analysts ¤¯ÂÈ ÔÏÔÎÏËÚÒÛÂÈ Ì ÂÈÙ˘¯›· ¿Óˆ ·fi 15.000 ¤ÚÁ· ‚ÂÏÙÈÛÙÔÔ›ËÛ˘ ÙÔ˘ ÎfiÛÙÔ˘˜ Ì ̤ÛÔ fiÚÔ ÂÍÔÈÎÔÓfiÌËÛ˘ 19,7% ÛÙ· ÁÂÓÈο ¤ÍÔ‰·. ∞Ó¿ÌÂÛ· ÛÙÔ˘˜ ÂÏ¿Ù˜ ÛÙËÓ ∂ÏÏ¿‰· Û˘ÁηٷϤÁÔÓÙ·È ÂÙ·ÈÚ›˜ Ô˘ ‰Ú·Û Ù Ë Ú È Ô Ô È Ô ‡ ÓÙ· È Û ÙÔ Ó ÎÏ ¿ ‰ Ô ÙÔ ˘ r e t a i l , Û Ù Ë Ó ÂÍ·ÁˆÁÈ΋ ‚ÈÔÌ˯·Ó›·, ÛÙËÓ ·ÚÔ¯‹ ·ÛÊ·ÏÈÛÙÈÎÒÓ ˘ËÚÂÛÈÒÓ Î·È ¿ÏϘ ÔÈ Ôԛ˜, ·Ó·ÁÓˆÚ›˙ÔÓÙ·˜ ÙËÓ ÂÍÂȉ›Î¢ÛË, Ì·˜ ÂÌÈÛÙ‡ÔÓÙ·È Ó· ÂÍÂÙ¿ÛÔ˘Ì ÙÔ ÎfiÛÙÔ˜ ÙÔ˘˜ Î·È Ó· ·˘Í‹ÛÔ˘Ó ÙËÓ ÎÂÚ‰ÔÊÔÚ›· ÙÔ˘˜. √ Î. °ÈÒÚÁÔ˜ ¢ËÌfiÔ˘ÏÔ˜ Â›Ó·È Managing Partner Ù˘ Expense Reduction Analysts ∂ÏÏ¿‰·˜
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Ù·». ¶Ú¤ÂÈ ÔÈ ¿ÓÙ˜ Ó· ηٷϿ‚Ô˘Ó, ÙÔÓ›˙ÂÈ Ì ¤ÌÊ·ÛË, fiÙÈ «Ë ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Â›Ó·È ¤Ó· Ï·ÙÈÓ¤ÓÈÔ ÓfiÌÈÛÌ· Ô˘ ÛÙË Ì›· ÙÔ˘ fi„Ë ¤¯ÂÈ ÙÔ ÚfiÛˆÔ ÙÔ˘ ÂȯÂÈÚËÌ·Ù›· Î·È ÛÙËÓ ¿ÏÏË ÙÔ ˘¤ÚÔ¯Ô ÚfiÛˆÔ ÙÔ˘ ÂÚÁ·˙Ô̤ÓÔ˘. Èڛ˜ ÙË Ì›· ·fi ÙȘ ‰‡Ô fi„ÂȘ, ÙÔ ÓfiÌÈÛÌ· Â›Ó·È Î›‚‰ËÏÔ». ∂ÈϤÔÓ, ÛËÌÂÈÒÓÂÈ, «fiÔÈÔ˜ “˘ÚÔ‚ÔÏ›” ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, “ÛÎÔÙÒÓÂÈ” ÙÔÓ ÂÚÁ·˙fiÌÂÓÔ». √È ÚÔÙ¿ÛÂȘ ÙÔ˘ ÁÈ· ·Ó¿Ù˘ÍË ·ÊÔÚÔ‡Ó « ÛÙË Û·ÚˆÙÈ΋ ·ÏÔÔ›ËÛË Ù˘ ÁÚ·ÊÂÈÔÎÚ·Ù›·˜, ÛÙËÓ ÂÁηı›‰Ú˘ÛË Â‡ÎÔÏˆÓ Î·È ·ÔÙÂÏÂÛÌ·ÙÈÎÒÓ Ì˯·ÓÈÛÌÒÓ ÂϤÁ¯Ô˘ Î·È ÛÙËÓ Î¿ıÂÙË ·Ó·‚¿ıÌÈÛË ÙˆÓ ˘ËÚÂÛÈÒÓ ÙÔ˘ ÎÚ¿ÙÔ˘˜ ÚÔ˜ ÙÔ˘˜ Ôϛ٘ ÙÔ˘ ».
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∏ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ı· Ì·˜ Ô‰ËÁ‹ÛÂÈ ÛÙËÓ Â˘ËÌÂÚ›·
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ۯ˘ Û ̛· ÂÍ·ÈÚÂÙÈο ‰‡ÛÎÔÏË ÂÔ¯‹, fiÔ˘ Ë ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· · È Ë ·Ó¿Ù˘ÍË ·ÔÙÂÏÔ‡Ó ‰˘ÛÙ˘Î· ¯Ò˜ Ì›· ·Ó‡·ÚÎÙË ¤ÓÓÔÈ· ÁÈ· ÙË ¯ÒÚ·, ÁÈ· ÙËÓ ·ÎÚ›‚ÂÈ· ‚Ú›ÛÎÔÓÙ·È ÛÙÔ Ó·‰›Ú. ¶Ò˜ ÛΤÊÙÂÛÙ ӷ ‰Ô˘Ï¤„ÂÙ ÙÔ ‰È¿ÛÙËÌ· ·˘Ùfi, Ì ÔÈÔ˘˜ ı· Û˘ÓÂÚÁ·ÛÙ›ÙÂ Î·È ÚÔ˜ ÔÈ· ηÙ‡ı˘ÓÛË ı· Â›Ó·È ÔÈ ÚÔÙ¿ÛÂȘ Ô˘ ı· ηٷı¤ÛÂÙÂ; ¶Ú¤ÂÈ Ó· οÓÔ˘Ì ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ÛËÌ·›· Ô˘ ı· Ì·˜ Ô‰ËÁ‹ÛÂÈ ÛÙËÓ Â˘ËÌÂÚ›·. ™‹ÌÂÚ·, ÔÈ Ï·ÌÚÔ› Ó¤ÔÈ Ì·˜ ‰ÂÓ ¤¯Ô˘Ó ÂÏ›‰·, ‰ÂÓ ¤¯Ô˘Ó fiÓÂÈÚ·, ‰ÂÓ ¤¯Ô˘Ó ÚÔÔÙÈ΋. ∞ÁˆÓÈÔ‡Ó Î·È ‚Ú›ÛÎÔÓÙ·È Û ·fiÁÓˆÛË. √È ¿ÓÂÚÁÔÈ Û˘Ó¯Ҙ ·˘Í¿ÓÔÓÙ·È. ¶ÔÈÔ˜ Î·È Ò˜ ı· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ı¤ÛÂȘ ÂÚÁ·Û›·˜ Ô˘ ı· ·Ó·ÎÔ˘Ê›ÛÔ˘Ó ÂηÙÔÓÙ¿‰Â˜ ¯ÈÏÈ¿‰Â˜ ·ÓıÚÒÔ˘˜ Î·È ı· ÙÔ˘˜ Í·Ó·‰ÒÛÂÈ ¯·ÌfiÁÂÏÔ Î·È ·ÈÛÈÔ‰ÔÍ›·; ª· ÌfiÓÔÓ Ô È‰ÈˆÙÈÎfi˜ ÙÔ̤·˜! °È’ ·˘Ùfi Ú¤ÂÈ Ó· ‰ÒÛÔ˘Ì ÛÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ÙË ı¤ÛË Ô˘ Ù˘ Ù·ÈÚÈ¿˙ÂÈ. ¡· ¿ÚÔ˘Ì ÙË «ÛÎÈṲ̂ÓË» Î·È «Ï·ÛˆÌ¤ÓË» ·˘Ù‹ ÛËÌ·›· Î·È Ó· ÙËÓ Î¿ÓÔ˘Ì Ͽ‚·ÚÔ ·Ó·Á¤ÓÓËÛ˘ ÂÓfi˜ ÔÏfiÎÏËÚÔ˘ Ï·Ô‡. ∏ ÎÚ›ÛË Ô˘ ÂÚÓ¿Ì ÌÔÚ› Ó· ¤¯ÂÈ ıÂÙÈΤ˜ Ì·ÎÚÔ¯ÚfiÓȘ ÂÈÙÒÛÂȘ. ΔÒÚ·, Ì·˜ ‰›ÓÂÙ·È Ë Â˘Î·ÈÚ›· Ó· ·ӷÚÔÛ‰ÈÔÚ›ÛÔ˘Ì ÙË Û¯¤ÛË Ì·˜ Ì ÙËÓ ÂÚÁ·Û›·. ¡· ·Ó·Î·Ï‡„Ô˘Ì ÙË ¯·Ú¿ Ù˘ ‰ËÌÈÔ˘ÚÁ›·˜. ¢ÈfiÙÈ Ì¤¯ÚÈ Û‹ÌÂÚ·, ÁÈ· ÔÏÏÔ‡˜, ÂÚÁ·Û›· Û‹Ì·ÈÓ ›Ù ‚fiÏÂÌ· Û οÔÈ· ıÂÛԇϷ (¯ˆÚ›˜ ·ÓÙÈΛÌÂÓÔ Î·È ··ÈÙ‹ÛÂȘ), ›Ù - ÁÈ· ÙÔ˘˜ ϤÔÓ ÊÈÏfi‰ÔÍÔ˘˜ - ÌÈ· ÁÚ‹ÁÔÚË «·Ú·¯Ù‹». √ ΔÛÒÚÙÛÈÏ ÂÓ¤Ó¢Û ¤Ó·Ó ÔÏfi-
ÎÏËÚÔ Ï·fi Ó· ·Ó·ÁÂÓÓËı› ·fi ÙȘ ÛÙ¿¯Ù˜ ÙÔ˘ ÔϤÌÔ˘, ˘Ô Û¯fiÌÂÓÔ˜... «blood and tears». ¢ÂÓ ·Ú·Ï Ë Ú Ô Ê fi Ú Ë Û Â ( Ï · ˚ Î › ˙ Ô ÓÙ· ˜ ) fi Ù È ˘ ¿ Ú ¯ Ô ˘Ó Ì ·Á È Î¤ ˜ Ï ‡ Û ÂÈ ˜ , fi ˆ ˜ ÛÙ·ıÂÚ¿ οÓÔ˘Ó ÔÈ ‰ÈÎÔ› Ì·˜ ·ÈıÂÚÔ‚¿ÌÔÓ˜ Ù˘ ÛÔÊÈÛÙ›·˜ Î·È Ù˘ ·ÚÏÔ˘ÌÔÏÔÁ›·˜. ¶Ú¤ÂÈ ÔÈ ¿ÓÙ˜ Ó· ηٷϿ‚Ô˘Ó fiÙÈ Ë ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Â›Ó·È ¤Ó· Ï·-
ÙÈÓ¤ÓÈÔ ÓfiÌÈÛÌ· Ô˘ ÛÙË Ì›· ÙÔ˘ fi„Ë ¤¯ÂÈ ÙÔ ÚfiÛˆÔ ÙÔ˘ ÂȯÂÈÚËÌ·Ù›· Î·È ÛÙËÓ ¿ÏÏË ÙÔ ˘¤ÚÔ¯Ô ÚfiÛˆÔ ÙÔ˘ ÂÚÁ·˙Ô̤ÓÔ˘. Èڛ˜ ÙË Ì›· ·fi ÙȘ ‰‡Ô fi„ÂȘ, ÙÔ ÓfiÌÈÛÌ· Â›Ó·È Î›‚‰ËÏÔ. √ÔÈÔ˜ ·Ê·ÈÚ› ÙËÓ fi„Ë ÙÔ˘ ˘ÂÚÔχÙÈÌÔ˘ ÂÚÁ·˙Ô̤ÓÔ˘, ¯Ù›˙ÂÈ ÛÙËÓ ¿ÌÌÔ, Ì·ÎÚÔÚfiıÂÛÌ· ·ÔÙ˘Á¯¿ÓÂÈ Î·È ÙÂÏÈο ηٷÚÚ¤ÂÈ. √Ù·Ó ¿ÏÈ ·fi ÙÔ ÓfiÌÈÛÌ·
Ï›ÂÈ Ë fi„Ë ÙÔ˘ ÛˆÛÙÔ‡ ÂȯÂÈÚËÌ·Ù›·, ‰ËÏ·‰‹ Ë ËÁÂÛ›· ÙÔ˘, ÙÔ ÌÂÚ¿ÎÈ ÙÔ˘, Ë ÙfiÏÌË ÙÔ˘, Ë ÂÚÁ·ÙÈÎfiÙËÙ¿ ÙÔ˘, Ë ‰ËÌÈÔ˘ÚÁÈÎfiÙËÙ¿ ÙÔ˘, Ë ÎÔÈÓˆÓÈ΋ ÙÔ˘ ¢·ÈÛıËÛ›·, ÙfiÙ ›Û˘ Ë ·ÔÙ˘¯›· Â›Ó·È ·Ôχو˜ ‰Â‰Ô̤ÓË. ¢Â›Ù ÙÔ ÎÚ¿ÙÔ˜-ÂȯÂÈÚËÌ·Ù›· ÙÈ Î·Ù¿ÊÂÚÂ. ¢ÈfiÁΈÛ ÎÔÌÌ·ÙÈÛÌfi, ·Ó·ÔÙÂÏÂÛÌ·ÙÈÎfiÙËÙ·, ·Ó·ÍÈÔÎÚ·Ù›·, ÏÂËÏ·Û›· Î·È ÎÚ·ÙÈÎÔ‰›·ÈÙ˜ Û˘ÌÌÔڛ˜. ø˜ Úfi‰ÚÔ˜ Ù˘ §¤Û¯Ë˜ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ı· Û˘ÓÂÚÁ·ÛÙÒ Ì οı ∂ÏÏËÓ· Ô˘ ı¤ÏÂÈ ÂÈÏÈÎÚÈÓ¿ Ó· ·ÏÏ¿ÍÔ˘Ì ÙÔ˘˜ ηÓfiÓ˜ ÙÔ˘ ·È¯ÓȉÈÔ‡. ªÂ fiÏÔ˘˜ fiÛÔÈ ÈÛÙÂ‡Ô˘Ó fiÙÈ Ë ¯ıÂÛÈÓ‹ Û˘ÓÙ·Á‹ ÂÈÙ˘¯›·˜ Â›Ó·È Û˘ÓÙ·Á‹ ÓÔÌÔÙÂÏÂȷ΋˜ ·ÔÙ˘¯›·˜ ÁÈ· ÙÔ Ì¤ÏÏÔÓ. ª·˜ Ô‰‹ÁËÛ ÛÙËÓ ÎÔÈÓˆÓÈ΋ ÂÍ·ıÏ›ˆÛË Î·È ·Ó ‰ÂÓ ÙËÓ ·ÏÏ¿ÍÔ˘ÌÂ, ı· Ì·˜ Ô‰ËÁ‹ÛÂÈ ÛÙÔÓ fiÏÂıÚÔ. £· Û˘ÓÂÚÁ·ÛÙÒ Ì ÔÚÁ·ÓÒÛÂȘ Ó¤ˆÓ, Ì ¶·ÓÂÈÛÙ‹ÌÈ·, Û¯ÔÏ›·, ÔÏÈÙÈÎÔ‡˜, ·ÓÂÈÛÙËÌÈ·ÎÔ‡˜, ÂȯÂÈÚË̷ٛ˜, Û˘Ó‰ÈηÏÈÛÙ¤˜ Î·È ÔÚÁ·ÓÈÛÌÔ‡˜, Ô˘ ı· ÌÔÈÚ·ÛÙÔ‡Ó ÙÔ fiÚ·Ì· Ó· ÊÙÈ¿ÍÔ˘Ì ÙËÓ ∂ÏÏ¿‰· Ô˘ Ì·˜ ·Í›˙ÂÈ. √È ∂ÏÏËÓ˜, fiÙ·Ó ÙÔ ıÂÏ‹ÛÔ˘ÌÂ, ÌÔÚԇ̠ӷ ›̷ÛÙ ·ÁÎfiÛÌÈÔÈ ÚˆÙ·ıÏËÙ¤˜. ∞˜ Á›ÓÔ˘ÌÂ, ÏÔÈfiÓ, ı·˘Ì·ÛÙÔ› ÚˆÙ·ıÏËÙ¤˜ ÛÙËÓ ·Ó¿Ù˘ÍË, ÛÙËÓ Î·ÈÓÔÙÔÌ›·, ÛÙÔÓ ÂÎÛ˘Á¯ÚÔÓÈÛÌfi, ÛÙËÓ ÎÔÈÓˆÓÈ΋ Û˘Ó›‰ËÛË. ∞˜ ·Ô‚¿ÏÔ˘Ì ÙË ÌÈ˙¤ÚÈ·, ÙË Û˘ÓÙ¯Óȷ΋ ·ÓÙ›ÏË„Ë, ÙË ÛÙ›ڷ ·ÓÙȉڷÛÙÈÎfiÙËÙ·. ∞˜ Á›ÓÔ˘Ì ڈÙÔfiÚÔÈ Î·È ‰ËÌÈÔ˘ÚÁÔ›. √ˆ˜ Í·Ó¿ Î·È Í·Ó¿ Ì·˜ ¤‰ÂÈÍ·Ó ÙfiÛÔÈ Î·È ÙfiÛÔÈ Ï·ÌÚÔ› ∂ÏÏËÓ˜ Ô˘ ÌÂÁ·ÏÔ‡ÚÁËÛ·Ó ·ÁÎÔÛÌ›ˆ˜. √È ÚÔÙ¿ÛÂȘ ÌÔ˘ ÁÈ· ·Ó¿Ù˘ÍË Â›Ó·È Û·ÚˆÙÈ΋ ·ÏÔÔ›ËÛË Ù˘ ÁÚ·ÊÂÈÔÎÚ·Ù›·˜, ÂÁηı›‰Ú˘ÛË Â‡ÎÔÏˆÓ Î·È ·ÔÙÂÏÂÛÌ·ÙÈÎÒÓ Ì˯·ÓÈÛÌÒÓ ÂϤÁ¯Ô˘, οıÂÙË ·Ó·‚¿ıÌÈÛË ÙˆÓ
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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˘ËÚÂÛÈÒÓ ÙÔ˘ ÎÚ¿ÙÔ˘˜ ÚÔ˜ ÙÔ˘˜ Ôϛ٘ ÙÔ˘. ∂˘ÎÔÏfiÙÂÚË ÚfiÛ‚·ÛË Û ËÁ¤˜ ¯ÚËÌ·ÙÔ‰fiÙËÛ˘, ·Ó·‚¿ıÌÈÛË Ù˘ ·È‰Â›·˜. ÀÔÛÙ‹ÚÈÍË Ì Ôχ ÈÔ ÔÏÔÎÏËڈ̤ÓÔ˘˜, Ú·ÎÙÈÎÔ‡˜ Î·È ·ÔÙÂÏÂÛÌ·ÙÈÎÔ‡˜ ÙÚfiÔ˘˜, Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ÙˆÓ Ó¤ˆÓ. ªÂ ÂÚÈÛÛfiÙÂÚË ÂÌÏÔ΋ ÙˆÓ È‰ÈˆÙÒÓ Î·È Ôχ ÏÈÁfiÙÂÚË ÙÔ˘ ÎÚ¿ÙÔ˘˜.
® ∞Ó ·‡ÚÈÔ Û˘Ó·ÓÙÔ‡Û·Ù ÙÔÓ Úˆı˘Ô˘ÚÁfi Ù˘ ¯ÒÚ·˜, ÙÈ ı· ÙÔ˘ ÚÔÙ›ӷÙ ÒÛÙ ӷ ÌÔÚ¤ÛÂÈ Ó· ·ÏÏ¿ÍÂÈ ÙÔ Îϛ̷ Î·È Ó· ·Ú¯›ÛÂÈ Ó· ÎÈÓÂ›Ù·È Î¿ÙÈ ÛÙÔ ÔÌȯÏ҉˜ ÙÔ›Ô Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È Ù˘ ·ÓÙÙ ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜; ¡· ÊÚÔÓÙ›ÛÔ˘Ì fiÏÔÈ Ó· ·Ó·‰Âȯı› Ë ÙÂÚ¿ÛÙÈ· ÛËÌ·Û›· Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. ¡· ηٷϿ‚Ô˘Ó fiÏÔÈ fiÙÈ fiÔÈÔ˜ «˘ÚÔ‚ÔÏ›» ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, «ÛÎÔÙÒÓÂÈ» ÙÔÓ ÂÚÁ·˙fiÌÂÓÔ. ¡· ˘ÔÛÙËÚ›ÍÂÈ ÛıÂÓ·Ú¿ ÙÔ ËÚ¿ÎÏÂÈÔ ¤ÚÁÔ Ù˘ ÎÔ‹˜ ÙÔ˘ ÁfiÚ‰ÈÔ˘ ‰ÂÛÌÔ‡ Ù˘ ÁÚ·ÊÂÈÔÎÚ·Ù›·˜. ¡· ÎËÚ‡ÍÂÈ ·ÓÂϤËÙÔ fiÏÂÌÔ ÛÙÔÓ ÎÔÌÌ·ÙÈÛÌfi, ÙÔÓ Ï·˚ÎÈÛÌfi Î·È ÙȘ ÔϤıÚȘ ÂÏ·ÙÂÈ· Τ˜ Û¯¤ÛÂȘ. ¡· ÂÌÔ‰›ÛÂÈ Î¿ı ÚÔÛ¿ıÂÈ· ·Ó¿Ù˘Í˘ ‚¿Ú‚·Ú˘ Î·È ·ÓÙÈÎÔÈÓˆÓÈ΋˜ ÎÚ·ÙÈÎÔ‰›·ÈÙ˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜.
® ¶ÔÈÔÈ ÙÔÌ›˜ ÈÛÙ‡ÂÙ fiÙÈ ÌÔÚÔ‡Ó
Ó· ·ÚÔ˘ÛÈ¿ÛÔ˘Ó ¿ÓıËÛË ÙËÓ ÂÚ›Ô‰Ô ·˘Ù‹, Ì ‰Â‰Ô̤ÓË ˆÛÙfiÛÔ Ó ¤ÏÏÂÈ„Ë Ú¢ÛÙfiÙËÙ·˜ Î·È ÙËÓ ÙËÓ ·ÚÔı˘Ì›· ÙˆÓ ÙÚ·Â˙ÒÓ Ó· Û˘ÓÂÚÁ·ÛÙÔ‡Ó Ì ÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜, ÂÍ·ÈÙ›› ·˜ Ê˘ÛÈο Ù˘ ·‚‚·ÈfiÙËÙ·˜ ÙÔ˘ ‰È·ÛÙ‹Ì·ÙÔ˜ ·˘ÙÔ‡; √ ÙÔ˘ÚÈÛÌfi˜, ÔÈ ˘ËÚÂۛ˜ ÙÔ˘ ‰È·‰ÈÎÙ‡Ô˘ Ì ÛÙfi¯Ô ÙËÓ ·ÁÎfiÛÌÈ· ·ÁÔÚ¿, Ë ÂÓ¤ÚÁÂÈ·, Ë ‰È·¯Â›ÚÈÛË ˘‰¿ÙˆÓ, ·Ô‚Ï‹ÙˆÓ Î·È ·ÔÚÚÈÌÌ¿ÙˆÓ (·Ó·Î‡ÎψÛË), Ë ·ÍÈÔÔ›ËÛË Ù˘ ÂıÓÈ΋˜ ÂÚÈÔ˘Û›·˜. §ÈÌ¿ÓÈ·, ˘Ô‰Ô̤˜, ¢∂∏ Î·È ÏÔȤ˜ ¢∂∫√. ∏ ·ÂÏ¢ı¤ÚˆÛË ÙˆÓ Â·ÁÁÂÏÌ¿ÙˆÓ ı· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ¯ÈÏÈ¿‰Â˜ ηÈÓÔÙfi̘ Ӥ˜ ÌÈÎÚ¤˜ ÂȯÂÈÚ‹ÛÂȘ, Ô˘ ı· ·Ó·‚·ıÌ›ÛÔ˘Ó ÙËÓ ÔÈfiÙËÙ· ÙˆÓ ·Ú¯fiÌÂÓˆÓ ˘ËÚÂÛÈÒÓ Î·È Ù·˘Ùfi¯ÚÔÓ· ı· ÌÂÈÒÛÔ˘Ó Î¿ıÂÙ· ÙÔ ÎfiÛÙÔ˜ ÙÔ˘˜. ∫·È ÙÔ ÛËÌ·ÓÙÈÎfiÙÂÚÔ, ı· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ó ‰Âο‰Â˜ ¯ÈÏÈ¿‰Â˜ Ӥ˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜.
® ¶Ò˜ ı· ÌÔÚÔ‡Û·Ó ÂÈÌÂÏËÙ‹ÚÈ·,
ÂÌÔÚÈο Î·È ‰Èψ̷ÙÈο ÁÚ·Ê›· ÙÔ˘ Â͈ÙÂÚÈÎÔ‡ Î·È ¿ÏÏÔÈ ÂȯÂÈÚËÌ·ÙÈÎÔ› ÊÔÚ›˜ Ó· Û˘Ì‚¿ÏÔ˘Ó ÛÙËÓ ÂÓ›Û¯˘ÛË Î·È ÙËÓ ÙfiÓˆÛË ÙÔ˘ ·Ó·Ù˘ÍÈ·ÎÔ‡ Îϛ̷ÙÔ˜ Î·È ÛÙËÓ ·Ó¿Ë ÛË Ù˘ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ ÙˆÓ ÎÙË ÂÏÏËÓÈÎÒÓ ÂȯÂÈÚ‹ÛˆÓ; ΔÔÓ›˙ÔÓÙ·˜ Ù· ÔʤÏË Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ ̤۷ ·fi ÙËÓ ÚÔ‚ÔÏ‹ ÂÙ˘¯ËÌ¤ÓˆÓ Ú·ÎÙÈÎÒÓ ·fi ÂÙ˘¯Ë̤ÓÔ˘˜ ·ÓıÚÒÔ˘˜. ∂ÈÌÔÚÊÒÓÔÓÙ·˜ Ù· ̤ÏË ÙÔ˘˜ (ÂȯÂÈÚË̷ٛ˜), ÒÛÙ ӷ ·ÏÏ¿ÍÔ˘Ó ÙÔÓ ÙÚfiÔ Ô˘ ·ÛÎÔ‡Ó ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ™ÙÔÓ ÙÔ̤· ·˘Ùfi Ú¤ÂÈ Ó· Á›ÓÔ˘Ó ¿ÏÌ·Ù·, ÒÛÙÂ Ë ÌÈÎÚ‹ ÂÏÏËÓÈ΋ Âȯ›ÚËÛË Ó· ÚÔÛʤÚÂÈ ÔÏÏ·Ï¿ÛÈ· (·’ fi,ÙÈ Û‹ÌÂÚ·) ÛÙÔ ÎÔÈÓˆ-
«∏ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· Â›Ó·È ¤Ó· Ï·ÙÈÓ¤ÓÈÔ ÓfiÌÈÛÌ· Ô˘ ÛÙË Ì›· ÙÔ˘ fi„Ë ¤¯ÂÈ ÙÔ ÚfiÛˆÔ ÙÔ˘ ÂȯÂÈÚËÌ·Ù›· Î·È ÛÙËÓ ¿ÏÏË ÙÔ ˘¤ÚÔ¯Ô ÚfiÛˆÔ ÙÔ˘ ÂÚÁ·˙Ô̤ÓÔ˘. Èڛ˜ ÙË Ì›· ·fi ÙȘ ‰‡Ô fi„ÂȘ, ÙÔ ÓfiÌÈÛÌ· Â›Ó·È Î›‚‰ËÏÔ». ∂ÈϤÔÓ, ÛËÌÂÈÒÓÂÈ, Ô Î. ™Ù·˘Ú›‰Ë˜ «fiÔÈÔ˜ "˘ÚÔ‚ÔÏ›" ÙËÓ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·, "ÛÎÔÙÒÓÂÈ" ÙÔÓ ÂÚÁ·˙fiÌÂÓÔ». ÓÈÎfi Û‡ÓÔÏÔ. ΔÔ ÌÔÚ› ·ÏÏ¿ Î·È ÙÔ ÔÊ›ÏÂÈ ÛÙËÓ ›‰È·, ÛÙÔ˘˜ ÂÚÁ·˙Ô̤ÓÔ ˘ ˜ ÙË ˜ , Û ÙÔ ˘ ˜ ÂÏ ¿ Ù ˜ ÙË ˜ η È ÛÙÔÓ ∂ÏÏËÓ· ÁÂÓÈÎfiÙÂÚ·.
® ™˘ÁÎÚ›ÓÂÙ ÙËÓ ÂÔ¯‹ Ô˘ ˙ԇ̠ÌÂ
οÔÈ· ¿ÏÏË; À¿Ú¯Ô˘Ó ÎÔÈÓ¤˜ Û˘ÓÙ·Á¤˜ Ì ÙÔ ·ÚÂÏıfiÓ ÁÈ· ÙÔ Í¤¤ Ú·ÛÌ· Ù˘ ÎÚ›Û˘; ¢ÂηÂٛ˜ ÔÏfiÎÏËÚ˜ ÛÙËÚȯı‹Î·Ì ÛÙË ÌÂÙ¿ıÂÛË Î·È ·fiÎÚ˘„Ë ÙˆÓ ÚÔ‚ÏËÌ¿ÙˆÓ Î·È ‰ÂÓ ıÂÏ‹Û·ÌÂ Î·Ó Ó· Ù· ·ÓÙÈÌÂÙˆ›ÛÔ˘ÌÂ. °È’ ·˘Ùfi Î·È Û‹ÌÂÚ· Ì·˜ Û¿ÚˆÛ·Ó. ∫ÔÚÔ˚‰¤„·Ì ·˘ÙÔ‡˜ Î·È ·ÏÏ‹ÏÔ˘˜. ∑‹Û·Ì Û fiÏÔ Ù˘ ÙÔ ÌÂÁ·ÏÂ›Ô ÙË ÊÈÏÔÛÔÊ›· ÙÔ ˘ « Ô Û Ò ˙ ˆ Ó Â · ˘ Ù fi Ó Û ˆ ı › ÙÔ » .
∂ÊËÛ˘¯¿Û·ÌÂ, «Î·‚·Ï‹Û·Ì ÙÔ Î·Ï¿ÌÈ» Î·È ıˆڋ۷Ì fiÙÈ ÙÔ «¿ÚÙÈ» ı· ‰È·ÚÎÔ‡Û ¯ÚfiÓÈ·. ¢ÂÓ ıÂÏ‹Û·Ì ӷ ·Ú¿ÍÔ˘ÌÂ. ∞ÓÙ’ ·˘ÙÔ‡, ‰·ÓÂÈÛًηÌÂ, ηٷӷÏÒÛ·ÌÂ, ·ÔÏ·‡Û·Ì Â Ô ÏÏ ¿ Â Ú È Û Û fi Ù Â Ú · · fi Ù È ˜ Ú·ÁÌ·ÙÈΤ˜ Ì·˜ ‰˘Ó·ÙfiÙËÙ˜. ∏ ÎÔÈÓ‹ Û˘ÓÙ·Á‹ Ì ·Ï·ÈfiÙÂÚ˜ ‰‡ÛÎÔϘ ÂÔ¯¤˜ Ô˘ fï˜ ÚÔοÏÂÛ·Ó ÙËÓ ·ÏÈÁÁÂÓÂÛ›· ÙÔ˘ ∂ıÓÔ˘˜ Â›Ó·È fiÙÈ ÙÒÚ· Ú¤ÂÈ Ó· ‰Ô‡ÌÂ Î·È Ó· ԇ̠ÙȘ ÛÎÏËÚ¤˜ ·Ï‹ıÂȘ, Ó· ÛÊ›ÍÔ˘Ì ٷ ‰fiÓÙÈ·, Ó· ‰Ô˘Ï¤„Ô˘Ì ÛÎÏËÚ¿ (¯‡ÓÔÓÙ·˜ ȉÚÒÙ· Î·È ·›Ì·), Ó· ÈÛÙ¤„Ô˘Ì ÛÙȘ ‰ÈΤ˜ Ì·˜ ‰˘Ó¿ÌÂȘ, Ó· ÈÛÙ¤„Ô˘Ì fiÙÈ Ë Â˘ËÌÂÚ›· Ì·˜ ÂÚÓ¿ÂÈ Ì¤Û· ·fi ÙËÓ Â˘ËÌÂÚ›·
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ÙˆÓ Á‡Úˆ Ì·˜, Ó· ›̷ÛÙ ·ÔÊ·ÛÈṲ̂ÓÔÈ, ·ÈÛÈfi‰ÔÍÔÈ Î·È Ó· ›۷ÛÙ ‚¤‚·ÈÔÈ fiÙÈ ı· ÂÙ‡¯Ô˘ÌÂ. ∫·È Ì¿ÏÈÛ Ù · Ù fi Û Ô , Ô ˘ ı · · Ó· Á Î ¿ Û Ô ˘ Ì Â fiÏÔ˘˜ Ó· Ì·˜ «‚Á¿ÏÔ˘Ó ÙÔ Î·¤ÏÔ». ∂ÙÛÈ ı· ·ӷÎÙ‹ÛÔ˘Ì ÙË ¯·Ì¤ÓË Ì·˜ ÂıÓÈ΋ ·˘ÙÔÂÔ›ıËÛË Î·È ·ÍÈÔÚ¤ÂÈ·.
® ∂›Ó·È ‰˘Ó·ÙfiÓ Ó· ÍÂÂÚ·ÛÙ› Ë ÎÚ›ÛË Ì ·ÌÈÁÒ˜ ÔÈÎÔÓÔÌÈο ̤ÙÚ·; ∏ ÔÏÈÙÈ΋ ‰ÂÓ Ú¤ÂÈ Î·È ·˘Ù‹ Ó· ·›ÍÂÈ ÙÔÓ ÚfiÏÔ Ù˘, ÔÈÔ˜ ÌÔÚ› Ó· Â›Ó·È ·˘Ùfi˜; °È· Ó· Á›ÓÔ˘Ó fiÏ· ·˘Ù¿ ¯ÚÂÈ¿˙ÔÓÙ·È ÛÔ˘‰·›ÔÈ ËÁ¤Ù˜ Ô˘ ı· ηıÔ‰ËÁ‹ÛÔ˘Ó ÙËÓ ÎÔÈÓˆÓ›·, ı· ÙËÓ ÂÌÓ‡ÛÔ˘Ó Î·È ı· ÙËÓ ˘ÔÛÙËÚ›˙Ô˘Ó Ó· ÈÛÙ¤„ÂÈ Û ·Ú¯¤˜ Î·È ·Í›Â˜, ÙfiÛÔ ‰ÔÎÈÌ·Ṳ̂Ó˜ ÛÙÔ ·ÚÂÏıfiÓ Î·È ÙfiÛÔ Í¯·Ṳ̂Ó˜ Ù· ÙÂÏÂ˘Ù·›· 40 ¯ÚfiÓÈ·. ∞˜ ÂÏ›ÛÔ˘Ì fiÙÈ Ù¤ÙÔÈÔÈ ËÁ¤Ù˜, Ô˘ Û›ÁÔ˘Ú· ˘¿Ú¯Ô˘Ó Û fiϘ ÙȘ ÎÔÈÓˆÓÈΤ˜ ÔÌ¿‰Â˜ (¿Ú· Î·È ÛÙÔ˘˜ ÔÏÈÙÈÎÔ‡˜), ı· ·Ó·‰ÂȯıÔ‡Ó, ı· ÙÔÏÌ‹ÛÔ˘Ó Î·È ı· Ô‰ËÁ‹ÛÔ˘Ó ÙËÓ ∂ÏÏ¿‰· ÛÙËÓ Â˘ËÌÂÚ›· Î·È ÙËÓ ÚfiÔ‰Ô.
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ΔË ÏÂÈÙÔ˘ÚÁ›· ÙˆÓ Ó¤ˆÓ ÂÁηٷÛÙ¿ÛÂÒÓ Ù˘ ÛÙÔÓ ∞ÛÚfi˘ÚÁÔ ∞ÙÙÈ΋˜ ÂÁηÈÓ›·Û ÚfiÛÊ·Ù· Ë Metron Logistics, ÌÂÙ¿ ÙËÓ Â¤ÎÙ·ÛË Ù˘ Û˘Ìʈӛ·˜ Û˘ÓÂÚÁ·Û›·˜ Ì ÙËÓ Ideal Standard International BVBA. ™Â Ì›· ‰‡ÛÎÔÏË ÂÚ›Ô‰Ô ÁÈ· ÙÔÓ ÎÏ¿‰Ô ÙˆÓ Third Party Logistics (3PL), Ë Â¤ÎÙ·ÛË ÙˆÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ Ù˘ Metron Logistics ·Ô‰ÂÈÎÓ‡ÂÈ fiÙÈ ·ÎfiÌË Î·È ÂÓ Ì¤Ûˆ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘ ˘¿Ú¯Ô˘Ó ÂÚÈıÒÚÈ· ·Ó¿Ù˘Í˘ ÁÈ· ÙȘ ÂÙ·ÈÚ›˜ Ô˘ ÂÈϤÁÔ˘Ó ÚÔÛÂÎÙÈο ÙȘ ÂȯÂÈÚËÌ·ÙÈΤ˜ ÎÈÓ‹ÛÂȘ ÙÔ˘˜.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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¶·Ú¿ÏÏËÏ·, Ë ·‚‚·ÈfiÙËÙ· Ô˘ ÁÂÓÓ¿ÂÈ Ë ˘ÊÂÛȷ΋ ÔÚ›· Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜, ÛÙÚ¤ÊÂÈ ·ÚÎÂÙ¤˜ ÂȯÂÈÚ‹ÛÂȘ Û ·Ó·˙‹ÙËÛË 3PL Û˘ÓÂÚÁ¿ÙË, ÒÛÙ ӷ ÌÂȈı› ÙÔ ÎfiÛÙÔ˜ ·Ôı‹Î¢Û˘ Î·È ÌÂÙ·ÊÔÚ¿˜ ÙˆÓ ÚÔ˚fiÓÙˆÓ ÙÔ˘˜. √ ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ Metron Logistics Î. £Ô‰ˆÚ‹˜ ™Î·Ì¿ÁÎÔ˜ ·Ó·Ï‡ÂÈ ÛÙÔ «∫¤Ú‰Ô˜» ÙËÓ Î·Ù¿ÛÙ·ÛË Î·È ÙȘ ÚÔÔÙÈΤ˜ ÙÔ˘ ÎÏ¿‰Ô˘, ηıÒ˜ Î·È ÙË ÛÙÚ·ÙËÁÈ΋ Î·È ÙȘ ÌÂÏÏÔÓÙÈΤ˜ ÎÈÓ‹ÛÂȘ Ù˘ ÂÙ·ÈÚ›·˜ ÙÔ˘.
£√¢øƒ∏™ ™∫∞ª∞°∫√™, ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ Metron Logistics
∏ Metron Logistics ·Ó·Ù‡ÛÛÂÙ·È ·Ú¿ ÙȘ ‰˘ÛÎÔϛ˜ Ù˘ ÂÔ¯‹˜
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® ¶·Ú’ fiÏÔ Ô˘ Ô ÎÏ¿‰Ô˜ ÙˆÓ 3PL ÛÙËÓ ∂ÏÏ¿‰· Û˘ÚÚÈÎÓÒÓÂÙ·È Ù· ÙÂÏÂ˘Ù·›· ¯ÚfiÓÈ·, Ë ÂÙ·ÈÚ›· Û·˜ ηٷʤ¤ÚÓÂÈ Ó· ·Ó·Ù‡ÛÛÂÈ ÙȘ ‰Ú·ÛÙËÚÈfiÙËÙ¤˜ Ù˘. ¶Ò˜ ÂËÚ¿˙ÂÈ Ë ÎÚ›ÛË ÙÔÓ ÎÏ¿‰Ô Û·˜; √ ÎÏ¿‰Ô˜ ÙˆÓ 3PL ·ÎÔÏÔ˘ı› ÙËÓ ÙÒÛË Ù˘ ηٷӿψÛ˘, Û˘ÓÂÒ˜ Û˘ÚÚÈÎÓÒÓÂÙ·È ÎÈ Ô Ù˙›ÚÔ˜ ÙÔ˘. Δ· ÚÔ‚Ï‹Ì·Ù· Ô˘ ¤¯ÂÈ Ó· ·ÓÙÈÌÂÙˆ›ÛÂÈ Â›Ó·È ·˘Ù¿ Ô˘ ·Ú·ÙËÚÔ‡ÓÙ·È Û fiϘ ÙȘ ÂȯÂÈÚËÌ·ÙÈΤ˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜ ÌÂÙ¿ ÙÔ Í¤Û·ÛÌ· Ù˘ ÎÚ›Û˘. ∂ÙÛÈ, ‚Ï¤Ô˘Ì ÂÙ·ÈÚ›˜ Ì ˘ÂÚ‰·ÓÂÈÛÌfi Î·È ÌÂÁ¿ÏË ¤ÏÏÂÈ„Ë Ú¢ÛÙfiÙËÙ·˜. ∏ Metron Logistics, ¤¯ÔÓÙ·˜ ˘„ËÏfi know how Û fiÏ· Ù· ÚÔ˚fiÓÙ· ÙÔ˘ ÎÏ¿‰Ô˘ ÙˆÓ logistics, ›¯Â ¿ÚÂÈ ÙËÓ ·fiÊ·ÛË Ó· Ù· ÂÍÂÏ›ÍÂÈ Ï‹Úˆ˜. ΔÔ 75% ÙˆÓ ÂÏ·ÙÒÓ Ì·˜ Â›Ó·È ÔÏ˘ÂıÓÈΤ˜ ÂÙ·ÈÚ›˜, ÁÂÁÔÓfi˜ Ô˘ Ì·˜ ‚ÔËı¿ Ó· ·ÓÙÂÂͤÏıÔ˘Ì ¢ÎÔÏfiÙÂÚ· ·fi ÙȘ ÔÈÎÔÓÔÌÈΤ˜ ‰˘Û¯¤ÚÂȘ Ù˘ ÂÔ¯‹˜. ∞fi ÙËÓ ¿ÏÏË, Ë ÂÙ·ÈÚ›· Ì·˜ ÛÙ¿ıËΠ«Ù˘¯ÂÚ‹», ηıÒ˜ ÂÈÛ‹Ïı ÛÙËÓ ÎÚ›ÛË ¯ˆÚ›˜ ‰·ÓÂÈÛÌfi. ∞˘Ùfi ÙË ‚ÔËı¿ÂÈ Û ۯ¤ÛË Ì ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi - ¿ÓÙ· ‚¤‚·È· ÛÙÔ Ï·›ÛÈÔ ÙÔ˘ Ó· ÌËÓ Û˘Ì‚Â› ¤Ó· ‰˘Û¿ÚÂÛÙÔ ÈÛÙˆÙÈÎfi ÁÂÁÔÓfi˜, fiˆ˜ Ì›· ·ÓÂͤÏÂÁÎÙË ¯ÚÂÔÎÔ›· Ù˘ ¯ÒÚ·˜ Ô˘ ı· Ì·˜ ÂËÚ¿ÛÂÈ fiÏÔ˘˜.
® £· ÌÔÚÔ‡ÛÂ Ë ·Ó¿ıÂÛË ÂÓfi˜ ÙfiÛÔ ÛËÌ·ÓÙÈ-
ÎÔ‡ ÙÔ̤·, fiˆ˜ Ù· logistics, Û ¤Ó·Ó Â͈ÙÂË Ó· ‰ÒÛÂÈ ·Ó·Ù˘Íȷ΋ ÒıËÚÈÎfi Û˘ÓÂÚÁ¿ÙË ÛË Û ̛· Âȯ›ÚËÛË Î·È ÁÈ· ÔÈÔ˘˜ ÏfiÁÔ˘˜; ∏ ÂÈÎfiÓ· Ô˘ ¤¯Ô˘Ó Ù· logistics ÛÙȘ ̤Ú˜ Ì·˜ ‰ÂÓ ¤¯ÂÈ Î·Ì›· Û¯¤ÛË Ì ٷ ÚÔËÁÔ‡ÌÂÓ· ¯ÚfiÓÈ·, fiˆ˜ ÙÔ 2006-2008. ∏ ‰È·Î›ÓËÛË ÙˆÓ ÂÌÔÚÂ˘Ì¿ÙˆÓ ¤¯ÂÈ Û˘ÚÚÈÎÓˆı› ‰Ú·Ì·ÙÈο. ΔÔ Úfi‚ÏËÌ· ·Ó¤Î˘„ ΢ڛˆ˜ ÛÙȘ ÂÌÔÚÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ fiÔ˘ ÁÈ· ·Ú¿‰ÂÈÁÌ· ÚÈÓ ·fi ¤ÍÈ ¯ÚfiÓÈ· Ì›· ÂÙ·ÈÚ›· ۯ‰›·ÛÂ Î·È Î·Ù·Û··Û ÌÈ· ·Ôı‹ÎË 5.000 Ù.Ì. ÁÈ· Ó· ηχ„ÂÈ ÙȘ ÙfiÙ ·Ó¿ÁΘ, ·Ó Û‹ÌÂÚ· ÔÈ ·Ó¿ÁΘ Û˘ÚÚÈÎÓÒıËÎ·Ó ÛÙ· 2.000 Ù.Ì., ÙÔ ˘fiÏÔÈÔ ÙÔ˘ ·ÔıË΢ÙÈÎÔ‡ ¯ÒÚÔ˘ Ù˘ ı· ·Ú·Ì›ÓÂÈ ¿‰ÂÈÔ Î·È Ù· ÎfiÛÙË ı· «ÙÚ¤¯Ô˘Ó». ∞˘Ùfi, ÏfiÁˆ Û˘ÓÂÚÁÂÈÒÓ, ÌÔÚ› Ó· ÙÔ Ï‡ÛÂÈ ÌfiÓÔ Ì›· ÂÙ·ÈÚ›· 3PL. ΔÔ 3PL ÌÔÚ› Ô˘ÛÈ·ÛÙÈο Ó· ‚ÔËı‹ÛÂÈ Ì›· Âȯ›ÚËÛË, ‰›ÓÔÓÙ¿˜ Ù˘ ·Ó·Ù˘Íȷ΋ ÒıËÛË, Ì ÙËÓ ·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ ‚¿ÛÂÈ ÙˆÓ Ú·ÁÌ·ÙÈÎÒÓ ·Ó·ÁÎÒÓ Ô˘ ÚÔ·ÙÔ˘Ó ·fi ÙȘ ÛËÌÂÚÈÓ¤˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜ ÙÔ˘ ÂÏ¿ÙË ÙÔ˘. ∂ÙÛÈ, Ô ÂÏ¿Ù˘ ÏËÚÒÓÂÈ ÁÈ· ÙȘ ˘ËÚÂۛ˜ Ô˘ Ú·ÁÌ·ÙÈο ¯ÚÂÈ¿˙ÂÙ·È. ∞˘Ùfi Û˘Ì-
‚¿ÏÏÂÈ Ô˘ÛÈ·ÛÙÈο Û ̛· ÌÂÁ¿ÏË Ì›ˆÛË ÎfiÛÙÔ˘˜. ∂Í›ÛÔ˘ ÛËÌ·ÓÙÈÎfi Â›Ó·È Ô 3PL Û˘ÓÂÚÁ¿Ù˘ Ó· ·Ó·Ï·Ì‚¿ÓÂÈ ÙÔ Û‡ÓÔÏÔ ÙˆÓ ˘ËÚÂÛÈÒÓ logistics. ™˘Ì˘ÎÓÒÓÔÓÙ·˜ Ì ·˘ÙfiÓ ÙÔÓ ÙÚfiÔ ÙËÓ ÂÊԉȷÛÙÈ΋ ·Ï˘Û›‰· Û ¤Ó·Ó ¿ÚÔ¯Ô, ·ÔʇÁÂÙ·È Ë ‰È¿Û·ÛË Ô˘ Ô‰ËÁ› Û ÌË ÈηÓÔÔÈËÙÈÎfi ¤ÏÂÁ¯Ô ÙˆÓ ‰È·‰ÈηÛÈÒÓ Î·È Î˘Ú›ˆ˜ ÙˆÓ ÎÔÛÙÔÏÔÁ›ˆÓ. ∫·È Û οı ÂÚ›ÙˆÛË, Ë ÎÂÚ‰ÔÊÔÚ›· ÙÔ˘ 3PL Û˘ÓÂÚÁ¿ÙË ˘ÔÏÔÁ›˙ÂÙ·È ¿Óˆ ÛÙÔ Û‡ÓÔÏÔ ÙˆÓ ˘ËÚÂÛÈÒÓ Ô˘ ·Ó·Ï·Ì‚¿ÓÂÈ. ∞˘Ù‹ Ë ÛÙÚ·ÙËÁÈ΋ ΛÓËÛË ÌÂÈÒÓÂÈ ÙÔ ÎÔÛÙÔÏfiÁÈÔ Ì›·˜ ÂÙ·ÈÚ›·˜ ·fi 10% ̤¯ÚÈ 30%.
® ¶ÔȘ Â›Ó·È ÔÈ ··ÈÙ‹ÛÂȘ Ì›·˜ Âȯ›ÚËÛ˘
·fi ÙÔÓ 3PL Û˘ÓÂÚÁ¿ÙË Ù˘; ¶ÔȘ ˘ËÚÂÔ˘˜ ÂÏ¿Ù˜ Û·˜; ۛ˜ ·Ú¤¯ÂÙ ÛÙÔ √È ··ÈÙ‹ÛÂȘ ÙˆÓ ÂÏ·ÙÒÓ Ì·˜ ÛÙȘ Ë̤Ú˜ Ì·˜ Â›Ó·È Ôχ Û˘ÁÎÂÎÚÈ̤Ó˜ Î·È ·ÊÔÚÔ‡Ó ÛÙÔ Û‡ÓÔÏÔ ÙÔ˘ ·Ú¯fiÌÂÓÔ˘ ¤ÚÁÔ˘. ¢ËÏ·‰‹, ÔÈ ÂÏ¿Ù˜ Ì·˜ ı¤ÏÔ˘Ó Ó· ¤¯Ô˘Ì ÙË ‰˘Ó·ÙfiÙËÙ· ·Ôı‹Î¢Û˘, ‰È·¯Â›ÚÈÛ˘ ÙÔ˘ ·Ôı¤Ì·ÙÔ˜, ÂÎÙ¤ÏÂÛ˘ ÙˆÓ ·Ú·ÁÁÂÏÈÒÓ Î·È
∏ ¤ÎÙ·ÛË ÙˆÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ Ù˘ Metron Logistics ·Ô‰ÂÈÎÓ‡ÂÈ fiÙÈ ·ÎfiÌË Î·È ÂÓ Ì¤Ûˆ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘ ˘¿Ú¯Ô˘Ó ÂÚÈıÒÚÈ· ·Ó¿Ù˘Í˘ ÁÈ· ÙȘ ÂÙ·ÈÚ›˜ Ô˘ ÂÈϤÁÔ˘Ó ÚÔÛÂÎÙÈο ÙȘ ÂȯÂÈÚËÌ·ÙÈΤ˜ ÎÈÓ‹ÛÂȘ ÙÔ˘˜
·Ú¿ÏÏËÏ· ‰È·ÓÔÌ‹˜ Û fiÏË ÙË ¯ÒÚ·, ̤¯ÚÈ Î·È ÙÔ ÙÂÏÂ˘Ù·›Ô ÛËÌ›Ô. ∂›Û˘, ÛËÌ·ÓÙÈ΋ Â›Ó·È Î·È Ë Ì˯·ÓÔÁÚ·ÊÈ΋ ‰È·Û‡Ó‰ÂÛË ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ Ù˘ Âȯ›ÚËÛ˘ Ì ÙÔ Û‡ÛÙËÌ· ÙÔ˘ 3PL, ÒÛÙÂ Ë ÂÙ·ÈÚ›· Ó· ÌÔÚ› Ó· ·Ú·ÎÔÏÔ˘ı› online Ù· ·Ôı¤Ì·Ù¿ Ù˘, ·›ÚÓÔÓÙ·˜ ÁÚ‹ÁÔÚ· ÙȘ ·ÔÊ¿ÛÂȘ Ô˘ ··ÈÙÔ‡ÓÙ·È. ∂ÙÛÈ ‚Ï¤Ô˘Ì fiÙÈ ·ÏÏ¿˙ÂÈ Ô ÙÚfiÔ˜ Û˘ÓÂÚÁ·Û›·˜ Û ۯ¤ÛË Ì ·˘Ùfi Ô˘ ÁÓˆÚ›˙·Ì ÛÙÔ ·ÚÂÏıfiÓ. ∞Ó¿ÌÂÛ· ÛÙËÓ ÂÙ·ÈÚ›· Î·È ÙÔÓ 3PL ·Ó·Ù‡ÛÛÂÙ·È ¤Ó· ˘„ËÏfi Â›Â‰Ô ÂÈÎÔÈÓˆÓ›·˜, ÌÂ Û˘Ó¯›˜ ·Ó·ÊÔÚ¤˜ Á‡Úˆ ·fi ÙȘ ÂÚÁ·Û›Â˜ ÛÙËÓ ·Ôı‹ÎË, ÙËÓ ·Ú¿‰ÔÛË ÙÔ˘ ÂÌÔÚ‡̷ÙÔ˜, ÙˆÓ ‰ÂÈÎÙÒÓ ·fi‰ÔÛ˘ Î.Ù.Ï. ∏ ÂÙ·ÈÚ›· ¤¯ÂÈ ¤Ó· ÔÏÔη›ÓÔ˘ÚÁÈÔ ·ÔıË΢ÙÈÎfi ¯ÒÚÔ ÛÙÔÓ ∞ÛÚfi˘ÚÁÔ, ηıÒ˜ Î·È Û‡Á¯ÚÔÓÔ˘˜ ·ÔıË΢ÙÈÎÔ‡˜ ¯ÒÚÔ˘˜ Û ¿ÏϘ ¤ÓÙ ÌÂÁ¿Ï˜ ÂÏÏËÓÈΤ˜ fiÏÂȘ, ·Ú¿ÏÏËÏ· ¤¯ÂÈ ·Ó·Ù‡ÍÂÈ ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ ‰›ÎÙ˘Ô ‰È·ÓÔÌ‹˜ ÛÙËÓ ∂ÏÏ¿‰· - Ì 40 ÙÔÈÎÔ‡˜ Û˘ÓÂÚÁ¿Ù˜ - Î·È Î·ıËÌÂÚÈÓ¿ ·ÔÛÙ¤ÏÏÂÈ ÂÌÔÚ‡̷ٷ Û minimum 120 fiÏÂȘ Ù˘ ¯ÒÚ·˜ Î·È ÛÙÔ Â͈ÙÂÚÈÎfi. ∫·È Û ·˘Ùfi ÙÔ ÛËÌ›Ô, ı· ‹ıÂÏ· Ó· ÙÔÓ›Ûˆ ÙË ÛËÌ·Û›· ÙˆÓ ÂÍ·ÁˆÁÒÓ, fi¯È ÌfiÓÔ ÁÈ· ÂÌ¿˜ ˆ˜ 3PL, ·ÏÏ¿ ÁÈ· ÙÔ Û‡ÓÔÏÔ Ù˘ ÔÈÎÔÓÔÌ›·˜.
® ¶Ò˜ ‚ϤÂÙ ÙÔ Ì¤ÏÏÔÓ ÙÔ˘ ÎÏ¿‰Ô˘ ·ÏÏ¿ ηÈ
Ù˘ ÂÙ·ÈÚ›·˜ Û·˜; ªÂÙ¿ Î·È ÙÔ ÙÂÏÂ˘Ù·›Ô ÌÓËÌfiÓÈÔ, ÌÈÏ¿Ì ÁÈ· ÌÂÁ·Ï‡ÙÂÚË Ì›ˆÛË Ù˘ ·ÁÔÚ·ÛÙÈ΋˜ ‰‡Ó·Ì˘ ÙÔ˘ ÎfiÛÌÔ˘. ∞˘Ùfi ÏÔÈfiÓ Ô˘ ÂÈÙ·ÎÙÈο ı· Ú¤ÂÈ Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ, Â›Ó·È Ë Ï‹„Ë Ì¤ÙÚˆÓ ·fi ÙÔ˘˜ ·ÚÌfi‰ÈÔ˘˜, ÒÛÙ ӷ ÌÂȈıÔ‡Ó ÔÈ ÙÈ̤˜ ÛÙ· ·Á·ı¿ Î·È ÙȘ ˘ËÚÂۛ˜. ¶Ú·ÎÙÈο, Ô ÎÏ¿‰Ô˜ ÙˆÓ 3PL ‰ÂÓ ı· ¿„ÂÈ Ó· ÏÂÈÙÔ˘ÚÁ›. ¶¿ÓÙ· ı· ˘¿Ú¯Ô˘Ó ÔÈ ·Ó¿ÁΘ ·Ôı‹Î¢Û˘, ‰È·¯Â›ÚÈÛ˘ ·Ú·ÁÁÂÏÈÒÓ, ·Ôı¤Ì·ÙÔ˜ Î·È Ë ·Ó¿ÁÎË ÁÈ· ÌÂÙ·ÊÔÚ¿ Î·È ‰È·ÓÔÌ‹. ΔÔ ÂÚÒÙËÌ· Â›Ó·È ·Ó ÙÔ ÓÔÌÈÎfi Ï·›ÛÈÔ Û‹ÌÂÚ· Â›Ó·È Ù¤ÙÔÈÔ, ÒÛÙ ÙÔ ÎÚ¿ÙÔ˜ Ó· ÌÔÚ› Ó· ÂϤÁ¯ÂÈ ÔÈÔ˜ ›ӷÈ
˘ÁÈ‹˜ Î·È ÔÈÔ˜ fi¯È, ÚÔÎÂÈ̤ÓÔ˘ Ó· ÌÔÚ¤ÛÔ˘Ó ÔÈ ÓÔÌÔÙ·Á›˜ ÂȯÂÈÚ‹ÛÂȘ Ó· ͯˆÚ›ÛÔ˘Ó. ∏ ÛËÌÂÚÈÓ‹ ηٿÛÙ·ÛË ÛÙÔÓ ¯ÒÚÔ ÙˆÓ logistics ‰È¤ÂÙ·È ·fi ¤Ó·Ó ·ÓÂͤÏÂÁÎÙÔ ·ı¤ÌÈÙÔ ·ÓÙ·ÁˆÓÈÛÌfi, ηıÒ˜ ˘¿Ú¯Ô˘Ó ÂÙ·ÈÚ›˜ ÙÔ˘ ÎÏ¿‰Ô˘ Ô˘ ‰ÂÓ ·Ô‰›‰Ô˘Ó º¶∞, ÊfiÚÔ˘˜, ÂÈÛÊÔÚ¤˜ Û π∫∞, √∞∂∂ Î.Ù.Ï. Î·È ·Ú’ fiÏ· ·˘Ù¿ Û˘Ó¯›˙Ô˘Ó Ó· ÏÂÈÙÔ˘ÚÁÔ‡Ó Û ‚¿ÚÔ˜ ÙfiÛÔ ÙˆÓ ÂÏ·ÙÒÓ ÙÔ˘˜ fiÛÔ Î·È ËÌÒÓ ÙˆÓ ˘ÔÏÔ›ˆÓ. ∞Ú·, ÏÔÈfiÓ, ‰ÂÓ ·ÓËÛ˘¯Ò ÙfiÛÔ ÁÈ· ÙÔ ·Ó ı· ˘¿Ú¯ÂÈ ‰Ô˘ÏÂÈ¿ ÌÂı·‡ÚÈÔ fiÛÔ ÁÈ· ÙÔ fiÙÈ ·˘Ù‹Ó ÙË ÛÙÈÁÌ‹ ˘¿Ú¯ÂÈ Ì›· ·‰˘Ó·Ì›· ÙÔ˘ ÎÚ¿ÙÔ˘˜ Ó· ÂϤÁÍÂÈ ÔȘ ÂÙ·ÈÚ›˜ Â›Ó·È ÔÈÔÙÈΤ˜ Î·È ÓÔÌÔÙ·Á›˜ Î·È ÔȘ Ú¤ÂÈ Ó· ÎÏ›ÛÔ˘Ó. ∂Ó· ‰Â‡ÙÂÚÔ Â›Ó·È fiÙÈ Î¿ÔÈ· ÛÙÈÁÌ‹ Ú¤ÂÈ Ó· ÂÍÂÙ·Ûı› ÙÔ ı¤Ì· ÙˆÓ ÈÛÙÒÛˆÓ. ¡· ÂÊ·ÚÌÔÛÙ› ¤Ó·˜ ηÓfiÓ·˜ ÁÈ· ÙÔ fiÙ ڤÂÈ Ó· ÏËÚÒÓÂÙ·È Ì›· Âȯ›ÚËÛË ÁÈ· Ù· ÚÔ˚fiÓÙ· ‹ ÙȘ ˘ËÚÂۛ˜ Ù˘. √ˆ˜ ηٷϷ‚·›ÓÂÙÂ, ·Ó Ì›· Âȯ›ÚËÛË ÏËÚÒÓÂÙ·È ÛÙȘ 200 Ë̤Ú˜, ÙfiÙ ÚÔ·ÙÂÈ ¤Ó· ÛËÌ·ÓÙÈÎfi ı¤Ì· Ú¢ÛÙfiÙËÙ·˜, ‰Â‰Ô̤Ó˘ Î·È Ù˘ ‰‡ÛÎÔÏ˘ ϤÔÓ ¯ÚËÌ·ÙÔ‰fiÙËÛ˘ ·fi ÙȘ ÙÚ¿Â˙˜.
® ¶ÔȘ Ӥ˜ ˘ËÚÂۛ˜ Ú¤ÂÈ ÂӉ¯Ô̤ӈ˜
Ó· ·Ó·Ù‡ÍÂÙ ÁÈ· Ó· ·ÓÙ·ÔÎÚÈı›Ù ÛÙȘ Τ˜, ÂÚÈ‚·ÏÏÔÓÙÈΤ˜ Î·È Û‡Á¯ÚÔÓ˜ ÔÈÎÔÓÔÌÈÎ ÎÔÈÓˆÓÈΤ˜ Û˘Óı‹Î˜; ™ÙË Metron Logistics ›̷ÛÙ ÛÙÔ ÛÙ¿‰ÈÔ Ù˘ ÌÂϤÙ˘ ÁÈ· ÙËÓ ÂÊ·ÚÌÔÁ‹ ÛÙÔ ·ÓÂÏÏ·‰ÈÎfi ‰›ÎÙ˘Ô ‰È·ÓÔÌ‹˜ Ì·˜ ÙÔ˘ ·Ô‰ÂÈÎÙÈÎÔ‡ ·Ú¿‰ÔÛ˘ ÙˆÓ ÂÌÔÚÂ˘Ì¿ÙˆÓ, ÙÔ ÏÂÁfiÌÂÓÔ proof of delivery (POD), ÛÙ· ÚfiÙ˘· Ù˘ FedEx ‹ Ù˘ UPS. ΔÔ ‰Â‡ÙÂÚÔ Â›Ó·È fiÙÈ ı· ÚÔÛ·ı‹ÛÔ˘Ì - ‚¿ÛÂÈ ÙˆÓ ÂÂÓ‰˘ÙÈÎÒÓ Ì·˜ ۯ‰›ˆÓ -, Ó· ·Ó·Ù‡ÍÔ˘Ì ÙÔ ‰›ÎÙ˘Ô ÍËÚÔ‡ ÊÔÚÙ›Ô˘ Ì Ӥ˜ ÂÂÓ‰‡ÛÂȘ, ÌÈÎÚ‹˜ Îϛ̷η˜, ΢ڛˆ˜ ÛÙËÓ Â·Ú¯›· ÎÈ ¤Ó· ·ÓÙ›ÛÙÔÈ¯Ô ‰›ÎÙ˘Ô „˘Á›Ԣ Î·È ÛÙË Û˘Ó¤¯ÂÈ· Ó· ‰Ô‡Ì ÙÔ ÓÔÌÔıÂÙÈÎfi Ï·›ÛÈÔ, ÒÛÙ ӷ ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ì ¤Ó· ‰›ÎÙ˘Ô ÁÈ· courier. ∞fi ÂΛ Î·È ¤Ú· ÎÈ ·Ó·ÊÔÚÈο Ì ÙÔ ÂÚÈ‚¿ÏÏÔÓ, ·˘Ùfi Ô˘ ÂȉÈÒÎÔ˘ÌÂ Â›Ó·È Ó· ·Ú·ÎÔÏÔ˘ıԇ̠ÙÔ ÏÂÁfiÌÂÓÔ ·ÔÙ‡ˆÌ· ÙÔ˘ ¿Óıڷη, ‰ËÏ·‰‹ ÙÈ Î·˘Û·¤ÚÈ· ÂΤÌÂÈ ÙÔ ‰›ÎÙ˘Ô ÁÈ· Ó· ‰È·ÎÈÓ‹ÛÂÈ ¤Ó· ÎÈ‚ÒÙÈÔ, Ì›· ·Ï¤Ù·, ¤Ó· ΢‚ÈÎfi, ÙÔ ÔÔ›Ô ÙÔ ¤¯ÂÈ ı¤ÛÂÈ Î·È Ë ∂∂. ™ÙËÓ ·ÚÔ‡Û· Ê¿ÛË ·ÏÏ¿˙Ô˘Ì ÙÔÓ ÛÙfiÏÔ Ì·˜ Ì «Ú¿ÛÈÓ·», ÊÈÏÈο ÚÔ˜ ÙÔ ÂÚÈ‚¿ÏÏÔÓ, ·˘ÙÔΛÓËÙ·. √ Ó¤Ô˜ ÓfiÌÔ˜ Ì·˜ ‚ÔËı¿ ÛÙËÓ ·ÓÙÈηٿÛÙ·ÛË ÙÔ˘ ÛÙfiÏÔ˘ Ì·˜, ÂÏ›˙ÔÓÙ·˜ Î·È Û ̛· Èı·Ó‹ ‚Ô‹ıÂÈ· Ô˘ ÌÔÚ› Ó· ¤¯Ô˘Ì ·fi ÙÔ ∂™¶∞, ‰Â‰Ô̤ÓÔ˘ fiÙÈ ÔÈ ÙÚ¿Â˙˜ ‰ÂÓ ·Ú¤¯Ô˘Ó ϤÔÓ ¯ÚËÌ·ÙÔ‰ÔÙ‹ÛÂȘ.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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¢ÂÓ ˘¿Ú¯ÂÈ Û‹ÌÂÚ· ÈÛ¯˘ÚfiÙÂÚÔ˜ Opinion Leader ·fi Ù· Social Media. √È ÂȯÂÈÚ‹ÛÂȘ ¤¯Ô˘Ó ·Ó¿ÁÎË Î·È ÂÈı˘ÌÔ‡Ó Ó· ·Ó·Ù˘¯ıÔ‡Ó Ì¤Ûˆ ÙˆÓ Social Media, ‰È·ÈÛÙÒÓÔÓÙ·˜ ÔÈ ›‰È˜ ÙËÓ Ù¿ÛË Ù˘ ÂÔ¯‹˜ Î·È ÙËÓ ·ÁÎfiÛÌÈ· ·Ô‰Ô¯‹ Î·È ¯Ú‹ÛË ÙˆÓ Ì¤ÛˆÓ ÎÔÈÓˆÓÈ΋˜ ‰ÈÎÙ‡ˆÛ˘. √ Î. ¡ÈÎfiÏ·Ô˜ ∑ȿη˜, Úfi‰ÚÔ˜ Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ ÙÔ˘ ÔÌ›ÏÔ˘ Focus-On ÛÂ Û˘Ó¤ÓÙ¢͋ ÙÔ˘ ÛÙÔ «∫¤Ú‰Ô˜» ÂÍËÁ› Ò˜ Ù· social media ÌÔÚÔ‡Ó Ó· ·ÏÏ¿ÍÔ˘Ó ÙËÓ
29 KEP¢O™ ∂¶πÃ∂πƒ∏™∂π™
ÔÚ›· Ì›·˜ Âȯ›ÚËÛ˘, ‚¿˙ÔÓÙ¿˜ ÙË Û ‰˘Ó·ÌÈ΋ ·Ó·Ù˘Íȷ΋ ÙÚԯȿ. ªÈÏ¿Ì ·ÛÊ·ÏÒ˜, fiˆ˜ Ô ›‰ÈÔ˜ ÛËÌÂÈÒÓÂÈ, ÁÈ· ÂȯÂÈÚ‹ÛÂȘ Ô˘ ¤¯Ô˘Ó Ô˘ÛÈ·ÛÙÈο ‰È¿ıÂÛË Ó· ·ÏÏ¿ÍÔ˘Ó ÙËÓ ÔÚ›· ÙÔ˘ Ù˙›ÚÔ˘ Î·È ÙˆÓ ˆÏ‹ÛÂÒÓ ÙÔ˘˜ ÁÂÁÔÓfi˜ Ô˘ ÚÔ¸Ôı¤ÙÂÈ ¿Óˆ Î·È Î‡ÚÈ· ·fi fiÏ· Ó· ·ÎÔ‡ÛÔ˘Ó Ì ÂȯÂÈÚ‹Ì·Ù· ÙÔ˘˜ ÙÚfiÔ˘˜ Î·È ÙȘ ÚÔÙ¿ÛÂȘ Ô˘ ÚÔÙ›ÓÔÓÙ·È Î·È ˘ÏÔÔÈÔ‡ÓÙ·È ·fi ·ÍÈfiÈÛÙ˜ Î·È ÛÔ‚·Ú¤˜ ÂÙ·ÈÚ›˜.
¡π∫√§∞√™ ∑π∞∫∞™, Úfi‰ÚÔ˜ Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ ÙÔ˘ ÔÌ›ÏÔ˘ Focus-On
¢ÂÓ ˘¿Ú¯ÂÈ ÈÛ¯˘ÚfiÙÂÚÔ˜ opinion leader Û‹ÌÂÚ· ·fi Ù· Social Media ® ¶fiÛÔ ÙÂÏÈο Û¯ÂÙ›˙ÂÙ·È Ë ·Ó¿Ù˘ÍË Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ÙˆÓ ˆÏ‹ÛÂˆÓ Ì ٷ Social Media; ∂¿Ó Û‹ÌÂÚ· ¤¯ÂÙ ¤Ó·Ó ÏÔÁ·ÚÈ·ÛÌfi ÛÙÔ Faa cebook - ‰ËÏ·‰‹ ·Ó ·Ó‹ÎÂÙ ÛÙÔ˘˜ 3.750.000 ÂÓÂÚÁÔ‡˜ ¯Ú‹ÛÙ˜ -, ı· ‰È·ÈÛÙÒÛÂÙ ˆ˜ ϤÔÓ ˘¿Ú¯Ô˘Ó ÔÏϤ˜ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‰È·ÊËÌ›˙ÔÓÙ·È Â·ÁÁÂÏÌ·ÙÈο ‹ ÂÚ·ÛÈÙ¯ÓÈο ̤۷ ·fi ·˘Ùfi. ΔÔ ›‰ÈÔ Û˘Ì‚·›ÓÂÈ Î·È ÛÙÔ Twitter, ÛÙÔ YouTube Î·È ÙÔ Linked-In. ∞˘Ù·fi‰ÂÈÎÙ·, ÏÔÈfiÓ, ÂȂ‚·ÈÒÓÂÙ·È ˆ˜ ÔÈ ÂȯÂÈÚ‹ÛÂȘ ¤¯Ô˘Ó ·Ó¿ÁÎË Î·È ÂÈı˘ÌÔ‡Ó Ó· ·Ó·Ù˘¯ıÔ‡Ó Ì¤Ûˆ ÙˆÓ Social Media, ‰È·ÈÛÙÒÓÔÓÙ·˜ ÔÈ ›‰ÈÔÈ ÙËÓ Ù¿ÛË Ù˘ ÂÔ¯‹˜ Î·È ÙËÓ ·ÁÎfiÛÌÈ· ·Ô‰Ô¯‹ Î·È ¯Ú‹ÛË ÙˆÓ Ì¤ÛˆÓ ÎÔÈÓˆÓÈ΋˜ ‰ÈÎÙ‡ˆÛ˘. 줂·È·, ÙÔ Ï›ÛÙÔÓ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Û‹ÌÂÚ· ‰ÂÓ ‰È·ı¤ÙÂÈ Â·ÁÁÂÏÌ·ÙÈÎfi ÚÔÊ›Ï Î·È Î¿ÔÈÔ˜ Ô˘ ‰ÂÓ ‰È·ı¤ÙÂÈ Â·ÁÁÂÏÌ·ÙÈÎfi ÚÔÊ›Ï, ‰ÂÓ ÚÔ‚¿ÏÏÂÈ Î·Ù¿ÏÏËÏ· Î·È ÛÙÔ¯Â˘Ì¤Ó· ÙÔ ÚÔ˚fiÓ Î·È ÙÔÓ Â·ÁÁÂÏÌ·ÙÈÛÌfi ÙÔ˘. √È ÂÈÏÔÁ¤˜ Ô˘ Ô fiÌÈÏfi˜ Ì·˜ ÚÔÙ›ÓÂÈ, ¤Ú¯ÔÓÙ·È Ó· ·Ó·‰Â›ÍÔ˘Ó Ì ÙÔÓ Î·Ï‡ÙÂÚÔ ‰˘Ó·Ùfi ÙÚfiÔ Ì¤Ûˆ Ù˘ ÂÈÎfiÓ·˜ ÙÔ ÚÔ˚fiÓ ‹ ÙËÓ ˘ËÚÂÛ›·, ‰ËÌÈÔ˘ÚÁÒÓÙ·˜ Ì›· ¿ÎÚˆ˜ ÂÓÙ˘ˆÛȷ΋ ·ÚÔ˘Û›·ÛË, ÚÔηÏÒÓÙ·˜ ÙÔ ÂӉȷʤÚÔÓ ÙˆÓ ¯ÚËÛÙÒÓ Î·È Û˘ÏϤÁÔÓÙ·˜ ÌÂÙÚ‹ÛÈÌ· ÙÔ ÂӉȷʤÚÔÓ Î·È ÙȘ ÂÈÏÔÁ¤˜ ÙÔ˘˜ ÚÈÓ ·fi ÙÔÓ ‰È·ÊËÌÈ˙fiÌÂÓÔ. ™ÎÂÊÙ›Ù ¤Ó· ηٿÛÙËÌ· ÚÔ‡¯ˆÓ ÁÈ· ·Ú¿‰ÂÈÁÌ· Ô˘ ‰È·ı¤ÙÂÈ Ì¤Û· ÛÙË ÛÂÏ›‰· ÙÔ˘ ÛÙÔ Facebook ¤Ó· ηÓÔÓÈÎfi site! √ οı ÂӉȷÊÂÚfiÌÂÓÔ˜ Ô˘ ı· ‰ÂÈ ÙËÓ ÂÈÎfiÓ·, ı· ÚÔÛηϤÛÂÈ Î·È fiÏÔ˘˜ ÙÔ˘˜ «Ê›ÏÔ˘˜» ÙÔ˘, Ì ·ÔÙ¤ÏÂÛÌ· ÙÔ Â·ÁÁÂÏÌ·ÙÈÎfi ·˘Ùfi Page Ó· ·ÔÎÙ‹ÛÂÈ Û‡ÓÙÔÌ· ¯ÈÏÈ¿‰Â˜ Ê›ÏÔ˘˜, ‰ËÏ·‰‹ ¯ÈÏÈ¿‰Â˜ Ô·‰Ô‡˜, ‰ËÏ·‰‹ ¯ÈÏÈ¿‰Â˜ ‰˘ÓËÙÈÎÔ‡˜ ÂÏ¿Ù˜! ∫·È fiÏ· ·˘Ù¿, Ô ÂÏ¿Ù˘ Ù· ‚ϤÂÈ Û ÓÔ‡ÌÂÚ· ηıËÌÂÚÈÓ¿, ¤¯ÔÓÙ·˜ ¤ÙÛÈ Ì›· «Û˘ÏÏÔÁ‹ ‰Â‰Ô̤ӈӻ Ô˘ ÌÔÚ› ·Ó‡ÎÔÏ· Ó· ·ÍÈÔÔÈ‹ÛÂÈ, ·Ó·Ù‡ÛÛÔÓÙ·˜ ÙËÓ Âȯ›ÚËÛ‹ ÙÔ˘ ̤ۈ ÙˆÓ Social Media! ∫·È Ê˘ÛÈο fiÏ· Ù· ·Ú·¿Óˆ Ì ¤Ó· ÎfiÛÙÔ˜ ·fiÏ˘Ù· ÚÔÛÈÙfi, ÙÔ˘Ï¿¯ÈÛÙÔÓ 4 ÊÔÚ¤˜ ¯·ÌËÏfiÙÂÚÔ ·fi Ì›· Èı·Ó‹ ¤ÓÙ˘Ë ‰È·Ê‹ÌÈÛË ‹ ¤Ó· Ê˘ÏÏ¿‰ÈÔ, Ì ÌÔÓÙ¤ÚÓ· ·ÚÔ˘Û›·ÛË Ô˘ ÏËÚÒÓÂÈ ÂÊ¿·Í Î·È Ô˘ ÌÂÙÚ‹ÛÈÌ· ‚ϤÂÈ ÙÔ ·ÔÙ¤ÏÂÛÌ· ·Ó¿ ¿Û· ÛÙÈÁÌ‹ ÛÙÔÓ ˘ÔÏÔÁÈÛÙ‹ ÙÔ˘ ·fi ÔÔÈÔ‰‹ÔÙ ̤ÚÔ˜ ÙÔ˘ ÎfiÛÌÔ˘ ÂÈı˘Ì›.
® ¶ÈÛÙ‡ÂÙ ˆ˜ Ù· Social Media ÌÔÚÔ‡Ó Ó·
‰È·ÌÔÚÊÒÛÔ˘Ó ·fi„ÂȘ; ™·˜ Ϥˆ ÌfiÓÔ ÙÔ‡ÙÔ: H Û˘ÁΤÓÙÚˆÛË ÙˆÓ
«∞Á·Ó·ÎÙÈṲ̂ӈӻ ÛÙÔ ™‡ÓÙ·ÁÌ· ·ÏÏ¿ Î·È Û fiÏÔ ÙÔÓ ÎfiÛÌÔ ÍÂΛÓËÛ ·fi ÙËÓ ·Ú·Î›ÓËÛË Ì›·˜ ÔÌ¿‰·˜ ÛÙÔ Facebook Î·È Î·Ù¤ÏËÍ ӷ Â›Ó·È Û‹ÌÂÚ· Ë ÌÂÁ·Ï‡ÙÂÚË ·ÁÎfiÛÌÈ· ÎÈÓËÙÔÔ›ËÛË fiÏˆÓ ÙˆÓ ÂÔ¯ÒÓ Î·È Ê˘ÛÈο Ë ÚÒÙË ‰È·‰ÈÎÙ˘·Î‹ Î·È ‰È·Ï·ÓËÙÈ΋ ÂͤÁÂÚÛË. ∞˘Ùfi ·ÔÙÂÏ› ÙË ÌÂÁ·Ï‡ÙÂÚË ·fi‰ÂÈÍË ÁÈ· ÙÔ Î·Ù¿ fiÛÔ Ù· Social Media, fi¯È ·Ï¿ ‰È·ÌÔÚÊÒÓÔ˘Ó ·ÏÏ¿ Î·È Î·Ù¢ı‡ÓÔ˘Ó ·fi„ÂȘ, ·ÓÂÍ¿ÚÙËÙ· ·fi ÙÔ ·Ó ·˘Ùfi Û˘Ì‚·›ÓÂÈ Û˘ÓÂȉËÙ¿ ‹ ˘ÔÛ˘Ó›‰ËÙ·. ™ÎÂÊÙ›ÙÂ, ›Û˘, ˆ˜ ϤÔÓ ·ÚÎÂÙ¿ Û˘¯Ó¿ ÂÓËÌÂÚˆÓfiÌ·ÛÙ ÁÈ· ÂΉËÏÒÛÂȘ, ÂÍÂÁ¤ÚÛÂȘ, Û˘ÁÎÂÓÙÚÒÛÂȘ, ¿Û˘ ʇÛˆ˜ Ó¤· ·fi fiÏ· ÙÔÓ ÎfiÛÌÔ, ̤ۈ ÙˆÓ Social Media, ÌÈ·˜ Î·È Ô Î¿ı ‰ËÌÔÛÈÔÁÚ¿ÊÔ˜, Ô Î¿ı ÂΉfiÙ˘, Ô Î¿ı ÔÏÈÙÈÎfi˜, Ô Î¿ı ·Ïfi˜ ÔÏ›Ù˘, ÂÎı¤ÙÂÈ ‰ËÌfiÛÈ· Ù· ÙÂÎÙ·ÈÓfiÌÂÓ· ÂÈÙÚ¤ÔÓÙ·˜ Ì¿ÏÈÛÙ· ÙÔÓ Û¯ÔÏÈ·ÛÌfi ÙÔ˘˜ ·fi fiÔÈÔÓ ÙÔ ÂÈı˘Ì› ˆ˜ ÂÎ ÙÔ‡ÙÔ˘ ÙÔÏÌÒ Ó· ˆ ˆ˜ ‰ÂÓ ˘¿Ú¯ÂÈ ÈÛ¯˘ÚfiÙÂÚÔ˜ Opinion Leader Û‹ÌÂÚ· ·fi Ù· Social Media.
® À¿Ú¯ÂÈ ÂÈÎÈÓ‰˘ÓfiÙËÙ· ÛÙË ¯Ú‹ÛË;
∂ÈÎÈÓ‰˘ÓfiÙËÙ· ˘¿Ú¯ÂÈ Û ÔÙȉ‹ÔÙ ¯ÚËÛÈÌÔÔÈԇ̠ÛÙË ˙ˆ‹ Ì·˜ ·Ó ‰ÂÓ ÙÔ ¯ÂÈÚÈ˙fiÌ·ÛÙ ۈÛÙ¿. ™Â fi,ÙÈ ·ÊÔÚ¿ ˆÛÙfiÛÔ ÙËÓ Â·ÁÁÂÏÌ·ÙÈ΋ η̿ÓÈ· ‹ ‰È·Ê‹ÌÈÛË Ì›·˜ Âȯ›ÚËÛ˘ ÛÙ· Social Media ‰ÂÓ ı· ¤ÏÂÁ· ˆ˜ ˘¿Ú¯ÂÈ ÂÈÎÈÓ‰˘ÓfiÙËÙ· ÌÈ·˜ Î·È Ô˘ÛÈ·ÛÙÈο ·˘Ùfi Ô˘ ÚÔ‚¿ÏÏÂÙ·È Â›Ó·È ÙÔ «ÚÔ˚fiÓ» Ù˘ οı Âȯ›ÚËÛ˘ Î·È fi¯È ¤Ó· ÚfiÛˆÔ ‹ Ë ÔÔÈ·‰‹ÔÙ ȉȈÙÈ΋ ÙÔ˘ ˙ˆ‹ Ô˘ Èı·Ó¿ Â͢ËÚÂÙ› οÔÈ· «ÂÚ›ÂÚÁË Û˘Óı‹ÎË». ∂Ì›˜ ÛÙÔÓ fiÌÈÏÔ Ì·˜ ·Â˘ı˘ÓfiÌ·ÛÙ ·ÛÊ·ÏÒ˜ Û ÂÓ‹ÏÈΘ ·ÁÁÂÏ̷ٛ˜ Î·È ÔÈ ÚÔÙ¿ÛÂȘ Ì·˜ ·ÊÔÚÔ‡Ó ÛÙËÓ ÚÔ‚ÔÏ‹ Ù˘ ·ÁÁÂÏÌ·ÙÈ΋˜ Î·È ÌfiÓÔ Ù·˘ÙfiÙËÙ¿˜ ÙÔ˘˜. ∂Λ ÛÙÔ¯Â‡Ô˘ÌÂ, ÂΛ ÁÓˆÚ›˙Ô˘ÌÂ, ÂΛ ÂÙ˘¯·›ÓÔ˘ÌÂ.
® ΔÈ ı· ÚÔÙ›ӷÙ ÛÙȘ ÛËÌÂÚÈÓ¤˜ ÂȯÂÈÚ‹ÛÂȘ Ô˘ Ï‹ÙÙÔÓÙ·È ·fi ÙËÓ ÎÚ›ÛË; ¡· ‚ÁÔ˘Ó ·fi ÙËÓ ÎÚ›ÛË. 줂·È· ·˘Ùfi ‰ÂÓ ÌÔÚ› Ó· Á›ÓÂÈ ¯ˆÚ›˜ ÎÈÓ‹ÛÂȘ. ¢ÂÓ ÌÔÚ› Ó· Á›ÓÂÈ ¯ˆÚ›˜ ÙË ÛˆÛÙ‹ ÚÔ‚ÔÏ‹ ÙÔ˘˜ Î·È ÙËÓ Èı·Ó‹ ·Ó·ıÂÒÚËÛË ÙˆÓ ÚÔ˚fiÓÙˆÓ ‹ ˘ËÚÂÛÈÒÓ ÙÔ˘˜. ∂Ì›˜ ÛÙÔÓ fiÌÈÏfi Ì·˜, ˆ˜ ÂÍÂȉÈÎÂ˘Ì¤ÓÔÈ Î·È ÈÛÙÔÔÈË̤ÓÔÈ Û‡Ì‚Ô˘ÏÔÈ ‰È·‰ÈÎÙ‡Ô˘, ›̷ÛÙ Û ı¤ÛË Ó· ÙÔ˘˜ ÚÔÙ›ÓÔ˘ÌÂ Î·È Ó· ÙÔ˘˜ ÂÊ·ÚÌfiÛÔ˘Ì ÙȘ χÛÂȘ Ô˘ ª∂Δƒ∏™πª∞, ∞ª∂™∞, ∞¶√Δ∂§∂™ª∞Δπ∫∞ ∫∞π ¶π√ √π∫√¡√ªπ∫∞ ∞¶√ √¶√π√¢∏¶√Δ∂
∞§§√ ª∂™√, ÌÔÚ› Ó· ÙÔ˘˜ ‚Á¿ÏÔ˘Ó ·fi ÙÔ ·‰È¤ÍÔ‰Ô. 줂·È·, ÌÈÏ¿Ì ÁÈ· ÂȯÂÈÚ‹ÛÂȘ Ô˘ ¤¯Ô˘Ó Ô˘ÛÈ·ÛÙÈο ‰È¿ıÂÛË Ó· ·ÏÏ¿ÍÔ˘Ó ÙËÓ ÔÚ›· ÙÔ˘ Ù˙›ÚÔ˘ Î·È ÙˆÓ ˆÏ‹ÛÂÒÓ ÙÔ˘˜ Î·È ·˘Ùfi ÚÔ¸Ôı¤ÙÂÈ ¿Óˆ Î·È Î‡ÚÈ· ·fi fiÏ· Ó· ·ÎÔ‡ÛÔ˘Ó Ì ÂȯÂÈÚ‹Ì·Ù· ÙÔ˘˜ ÙÚfiÔ˘˜ Î·È ÙȘ ÚÔÙ¿ÛÂȘ Ô˘ ÚÔÙ›ÓÔÓÙ·È Î·È ˘ÏÔÔÈÔ‡ÓÙ·È ·fi ·ÍÈfiÈÛÙ˜ Î·È ÛÔ‚·Ú¤˜ ÂȯÂÈÚ‹ÛÂȘ. ™ÙÔÓ fiÌÈÏfi Ì·˜ Û‹ÌÂÚ·, ›̷ÛÙÂ Â˘Ù˘¯Â›˜ Ó· Û˘ÓÂÚÁ·˙fiÌ·ÛÙ Ì ¯ÈÏÈ¿‰Â˜ ¢¯·ÚÈÛÙË̤ÓÔ˘˜ ÂÏ¿Ù˜ Î·È Â˘¯·ÚÈÛÙË̤ÓÔ˜ ÂÏ¿Ù˘
Â›Ó·È ·˘Ùfi˜ Ô˘ ‚ϤÂÈ ˆ˜ ÔÈ ÎÈÓ‹ÛÂȘ ÙÔ˘ Î·È Ù· ¯Ú‹Ì·Ù¿ ÙÔ˘, Ï›Á· ‹ ÂÚÈÛÛfiÙÂÚ·, ¤È·Û·Ó ÙfiÔ. ™ÙË Focus-On (www.focus-on.gr) , ¯ÚËÛÈÌÔÔÈԇ̠ÙËÓ Ù¯ÓÔÏÔÁ›·, ÙÔ ‰È·‰›ÎÙ˘Ô Î·È ÙËÓ Ù¯ÓÔÁÓˆÛ›· Ì·˜, ··ÓÙÒÓÙ·˜ ·ÎÚÈ‚Ò˜ ÛÙËÓ ·Ó¿ÁÎË ÙˆÓ ÂÏ·ÙÒÓ Ì·˜. ∫·È ·˘Ùfi ¯Ú›˙ÂÈ ÙËÓ ÂÈÙ˘¯Ë̤ÓË ÔÚ›· Ì·˜, ÙfiÛÔ ÙˆÓ ÎÂÓÙÚÈÎÒÓ ÁÚ·Ê›ˆÓ Ì·˜ fiÛÔ Î·È ÙˆÓ Franchise ∫·Ù·ÛÙËÌ¿ÙˆÓ Ì·˜, ÌÈ·˜ Î·È Ô fiÌÈÏfi˜ Ì·˜-ÂÎÙfi˜ ÙˆÓ ¿ÏÏˆÓ - ·Ó·Ù‡ÛÛÂÙ·È ÂÈÙ˘¯Ò˜ Î·È Ì ÙË Ì¤ıÔ‰Ô ÙÔ˘ Franchise Û ∂ÏÏ¿‰· Î·È ∫‡ÚÔ.
30
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∏ ÂÂÓ‰˘ÙÈ΋ ‰˘Ó·ÙfiÙËÙ· ÙˆÓ ˘Ô„‹ÊÈˆÓ ÂÂÓ‰˘ÙÒÓ
∞Ó·ÊÔÚÈο Ì ÙËÓ ÂÂÓ‰˘ÙÈ΋ ‰˘Ó·ÙfiÙËÙ· ÙˆÓ ˘Ô„‹ÊÈˆÓ ÂÂÓ‰˘ÙÒÓ, Ë ÏÂÈÔÓfiÙËÙ·, fiˆ˜ ÚÔ·ÙÂÈ ·fi ÙË ÌÂϤÙË, ¤¯ÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ÂÂÓ‰‡ÛÂÈ ÙÔ ÔÛfi ÙˆÓ 100.000 ¢ÚÒ, ÂÓÒ ÔÏÏÔ› ÏÈÁfiÙÂÚÔÈ Â›Ó·È ·˘ÙÔ› Ô˘ ÌÔÚÔ‡Ó Ó· ÂÂÓ‰‡ÛÔ˘Ó ·fi 300.000 ¢ÚÒ Î·È ¿Óˆ. ∞Ó·Ï˘ÙÈο, Ô Î‡ÚÈÔ˜ fiÁÎÔ˜ ÙˆÓ ÂÚˆÙÒÌÂÓˆÓ (59,02%) ·ÚÔ˘ÛÈ¿˙ÂÈ ÂÂÓ‰˘ÙÈ΋ ‰˘Ó·ÙfiÙËÙ· ‹ ÚfiıÂÛË Â¤Ó‰˘Û˘ ¤ˆ˜ 100.000 ¢ÚÒ. ΔÔ 21,88% Â›Ó·È ‰È·ÙÂıÂÈ̤ÓÔ Ó· ÂÂÓ‰‡ÛÂÈ ¤ˆ˜ 200.000 ¢ÚÒ, ÙÔ 11,81% ÌÂٷ͇ 201.000 ¢ÚÒ Î·È 300.000 ¢ÚÒ, ÂÓÒ ÙÔ 7,81% ÂÌÊ·Ó›˙ÂÈ ÂÂÓ‰˘ÙÈ΋ ‰˘Ó·ÙfiÙËÙ· ¿Óˆ ÙˆÓ 300.000 ¢ÚÒ. ∞Ó·Ï˘ÙÈο, Ù· ÔÛ¿ Ô˘ ÚÔÙ›ıÂÓÙ·È ÔÈ ÂÈÛΤÙ˜ Ó· ÂÂÓ‰‡ÛÔ˘Ó ·Ó¿ÏÔÁ· Ì ÙȘ ηÙËÁÔڛ˜ ÂӉȷʤÚÔÓÙÔ˜ ›ӷÈ: ™ÙËÓ Î·ÙËÁÔÚ›· «¶·ÚÔ¯‹ ÀËÚÂÛÈÒÓ» ÙÔ 72,22% ÙˆÓ ·ÙfiÌˆÓ Ô˘ ÙËÓ Â¤ÏÂÍ·Ó ˆ˜ ¤Ӊ˘ÛË ÚÔÙ›ıÂÓÙ·È Ó· ‰È·ı¤ÛÔ˘Ó Ì¤¯ÚÈ 100.000 ¢ÚÒ, ÂÓÒ ¤Ó· ÔÛÔÛÙfi Ù˘ Ù¿Í˘ ÙÔ˘ 18,52 % ¤¯ÂÈ ÙËÓ ÚfiıÂÛË Ó· ÂÂÓ‰‡ÛÂÈ Ì¤¯ÚÈ 200.000 ¢ÚÒ. ™ËÌ·ÓÙÈÎfi Â›Ó·È Î·È ÙÔ ÁÂÁÔÓfi˜ fiÙÈ ·fi Ù· ¿ÙÔÌ· Ô˘ ¤ÏÂÍ·Ó ÙËÓ «ÀÁ›· & ÔÌÔÚÊÈ¿» ¤Ó· 13,79% ‰‹ÏˆÛ fiÙÈ ÂÈı˘Ì› Ó· ÂÂÓ‰‡ÛÂÈ ÔÛfi ¿Óˆ ÙˆÓ 300.000 ¢ÚÒ. ∞fi ÂΛÓÔ˘˜ Ô˘ ¤ÏÂÍ·Ó ÙËÓ «∂ÛÙ›·ÛË» ˆ˜ ÌÂÏÏÔÓÙÈ΋ ¤Ӊ˘ÛË, ¤Ó· ÔÛÔÛÙfi Ù˘ Ù¿Í˘ ÙÔ˘ 5,47% ÂӉȷʤÚÂÙ·È Ó· ÂÂÓ‰‡ÛÂÈ ÔÛfi ÌÂٷ͇ ÙˆÓ 201.000 ¢ÚÒ Î·È 300.000 ¢ÚÒ.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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·Ú¿ ÙË Û˘Ó¯È˙fiÌÂÓË ‡ÊÂÛË, Ë ÔÔ›· ‰˘ÛÙ˘¯Ò˜ ·Ê‹ÓÂÈ ÂÏ¿¯ÈÛÙ· ÂÚÈıÒÚÈ· ·Ó¿Ù˘Í˘, Ô ıÂÛÌfi˜ Ù˘ ‰ÈηÈfi¯ÚËÛ˘ ÂÍ·ÎÔÏÔ˘ı› Ó· ηٷÁÚ¿ÊÂÈ ıÂÙÈÎfi ÚfiÛËÌÔ ÛÙËÓ ·ÁÔÚ¿ Î·È Ó· ηٷÎÙ¿ ÔÏÔ¤Ó· Î·È ÂÚÈÛÛfiÙÂÚÔ˘˜ ÂÂÓ‰˘Ù¤˜ Î·È Ì¿ÏÈÛÙ· Ó¤Ô˘˜. ∏ ÂÛÙ›·ÛË ÂÍ·ÎÔÏÔ˘ı› Ó· ÚˆÙ·ÁˆÓÈÛÙ› ÛÙȘ ÚÔÙÈÌ‹ÛÂȘ ÙÔ˘ ÎÔÈÓÔ‡, ÙˆÓ ·ÓıÚÒˆÓ Ô˘ Â›Ó·È ‹‰Ë franchisee ‹ ÙˆÓ Ó¤ˆÓ ÂÂÓ‰˘ÙÒÓ, ÂÓÒ ÛËÌ·ÓÙÈο ·Ó‚·›ÓÔ˘Ó Î·È ÔÈ Î·ÙËÁÔڛ˜ «¶·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ Î·È Âη›‰Â˘ÛË», «∂Ó‰˘ÛË - ˘fi‰ËÛË ·ÍÂÛÔ˘¿Ú», «ÀÁ›· Î·È ÔÌÔÚÊÈ¿” Î·È «OÈÎÈ·Îfi˜ ÂÍÔÏÈÛÌfi˜». ¶·Ú¿ÏÏËÏ·, ÛËÌ·ÓÙÈÎfi ÔÛÔÛÙfi ÙˆÓ ∂ÏÏ‹ÓˆÓ ‰ËÏÒÓÂÈ ÙËÓ ÚfiıÂÛ‹ ÙÔ˘ Ó· ÏÂÈÙÔ˘ÚÁ‹ÛÂÈ ˆ˜ master franchisor, ÂÈÛ¿ÁÔÓÙ·˜ ÛÙËÓ ∂ÏÏ¿‰· οÔÈÔ concept ÙÔ˘ Â͈ÙÂÚÈÎÔ‡. ∏ ÏÂÈÔÓfiÙËÙ·, ¿ÓÙˆ˜, ÙˆÓ ·ÓıÚÒˆÓ, Ô˘ ·Û¯ÔÏÔ‡ÓÙ·È ‹ ÂÈı˘ÌÔ‡Ó Ó· ·Û¯ÔÏËıÔ‡Ó Ì Ùo franchising, ‰ËÏÒÓÔ˘Ó ˆ˜ ÚÔÙÈÌÔ‡Ó Ó· ·Ó·Ù‡ÍÔ˘Ó ‰ÈÎfi ÙÔ˘˜ concept Î·È Ó· Á›ÓÔ˘Ó ‰ÈηÈÔ¿ÚÔ¯ÔÈ (franchisor) Î·È Ôχ ÏÈÁfiÙÂÚÔ ‰ÈηÈÔ‰fi¯ÔÈ (franchisee). Δ· ·Ú·¿Óˆ ÛÙÔȯ›· ηٷÁÚ¿ÊÔÓÙ·È Û ¤Ú¢ӷ Ô˘ Ú·ÁÌ·ÙÔÔÈ‹ıËΠ·fi ÙËÓ ∫∂ª ÛÙÔ Ï·›ÛÈÔ Ù˘
ÂÚ˘ÛÈÓ‹˜ 13˘ ‰ÈÂıÓÔ‡˜ ¤ÎıÂÛ˘ ∫∂ª Franchise, Ô˘ Ú·ÁÌ·ÙÔÔÈ‹ıËΠÛÙÔ ∂ÎıÂÛÈ·Îfi ™˘Ó‰ÚÈ·Îfi ∫¤ÓÙÚÔ ∞ÙÙÈ΋˜ (Helexpo Palace) ·fi ÙȘ 25 ¤ˆ˜ Î·È ÙȘ 28 ºÂ‚ÚÔ˘·Ú›Ô˘ 2011. ∏ ¤ÎıÂÛË Ú·ÁÌ·ÙÔÔÈ‹ıËΠ˘fi ÙËÓ ·ÈÁ›‰· ÙÔ˘ ∞Ú·‚Ô∂ÏÏËÓÈÎÔ‡ ∂ÈÌÂÏËÙËÚ›Ô˘ ∂ÌÔÚ›ıÓÈ΋˜ Ô˘ & ∞ӷه͈˜, Ù˘ ∂ı ™˘ÓÔÌÔÛÔÓ‰›·˜ ∂ÏÏËÓÈÎÔ‡ ∂ÌÔÚ›Ô˘ (∂™∂∂), ÙÔ˘ ™˘Ó‰¤ÛÌÔ˘ Franchise ∂ÏÏ¿‰Ô˜, Ù˘ ∂˘Úˆ·˚΋˜ ÔÓ‰›·˜ Franchise (EFF), Î·È OÌÔÛÔ ÙÔ˘ ¶·ÁÎfiÛÌÈÔ˘ ™˘Ì‚Ô˘Ï›Ô˘
Franchise (WFC). ΔÔ Û‡ÓÔÏÔ ÙˆÓ ÂÈÛÎÂÙÒÓ Ô˘ ›¯·Ó ÂÈÛÎÂÊı› ÙËÓ ÂÚ˘ÛÈÓ‹ ¤ÎıÂÛË, ›¯Â ·Ó¤ÏıÂÈ Û 5.564, ·fi ÙÔ˘˜ ÔÔ›Ô˘˜ ÂÚ›Ô˘ ÙÔ 25% (1.414 ÂÚˆÙËı¤ÓÙ˜) Û˘ÌÌÂÙ›¯Â ÛÙËÓ ¤Ú¢ӷ. ∏ ÂÂÍÂÚÁ·Û›· Î·È ·Ó¿Ï˘ÛË ÙˆÓ ·ÔÙÂÏÂÛÌ¿ÙˆÓ Ù˘ ¤Ú¢ӷ˜ Ú·ÁÌ·ÙÔÔÈ‹ıËΠ·fi ÙËÓ ÂÙ·ÈÚ›· MSO - Marketing Services n. Δ· ·ÔÙÂϤÛÌ·Ù· Î·È Organization Ù· Û˘ÌÂÚ¿ÛÌ·Ù· Ô˘ ÚԤ΢„·Ó ·fi ÙËÓ ¤Ú¢ӷ ·ÚÔ˘ÛÈ¿˙ÔÓÙ·È ÛÙȘ ÛÂÏ›‰Â˜ Ô˘ ·ÎÔÏÔ˘ıÔ‡Ó.
Δ∞ ™Àª¶∂ƒ∞™ª∞Δ∞ Δ∏™ ª∂§∂Δ∏™ Δ· ‚·ÛÈο «™˘ÌÂÚ¿ÛÌ·Ù·» Ù˘ ÌÂϤÙ˘ ·ÔÙ˘ÒÓÔÓÙ·È ÛÙ· ·Ú·Î¿Ùˆ ÛËÌ›·: ∏ ηÙËÁÔÚ›· «∂ÛÙ›·ÛË» (38,55%) ÂÍ·ÎÔÏÔ˘ı› Ó· Û˘ÁÎÂÓÙÚÒÓÂÈ ÌÂÁ¿ÏÔ ÂӉȷʤÚÔÓ ÚÔÙ›ÌËÛ˘ Î·È Ó· ·ÔÙÂÏ› ÙÔÓ Î‡ÚÈÔ ÛÙfi¯Ô ÙˆÓ ÂÂÓ‰˘ÙÒÓ, Ì·˙› Ì ÙËÓ «¶·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ & Âη›‰Â˘ÛË» (23,19%). ∞ÎÔÏÔ˘ıÔ‡Ó ÔÈ Î·ÙËÁÔڛ˜ «¢È¿ÊÔÚ·» (13,41%) Î·È «∂Ó‰˘ÛË - ˘fi‰ËÛË - ·ÍÂÛÔ˘¿Ú» (13,13%), ÂÓÒ
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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∏ ÁÈÔÚÙ‹ ÙÔ˘ franchising ∏ ÂÛÙ›·ÛË ÂÍ·ÎÔÏÔ˘ı› Ó· ÚˆÙ·ÁˆÓÈÛÙ› ÛÙȘ ÚÔÙÈÌ‹ÛÂȘ ÙÔ˘ ÎÔÈÓÔ‡, ÙˆÓ ·ÓıÚÒˆÓ Ô˘ Â›Ó·È ‹‰Ë franchisees ‹ ÙˆÓ Ó¤ˆÓ ÂÂÓ‰˘ÙÒÓ, ÂÓÒ ÛËÌ·ÓÙÈο ·Ó‚·›ÓÔ˘Ó Î·È ÔÈ Î·ÙËÁÔڛ˜ «¶·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ Î·È Âη›‰Â˘ÛË», «∂Ó‰˘ÛË - ˘fi‰ËÛË - ·ÍÂÛÔ˘¿Ú», «ÀÁ›· Î·È ÔÌÔÚÊÈ¿» Î·È «OÈÎÈ·Îfi˜ ÂÍÔÏÈÛÌfi˜» ÛËÌ·ÓÙÈο ÔÛÔÛÙ¿ ·ÚÔ˘ÛÈ¿˙Ô˘Ó Â›Û˘ ÔÈ Î·ÙËÁÔڛ˜ «ÀÁ›· & ÔÌÔÚÊÈ¿» (8,94%) Î·È «OÈÎÈ·Îfi˜ ÂÍÔÏÈÛÌfi˜» (2,79%). OÈ ÂÚˆÙÒÌÂÓÔÈ ÛÙËÓ ÏÂÈÔÓfiÙËÙ¿ ÙÔ˘˜ ÂΉ‹ÏˆÛ·Ó ÂӉȷʤÚÔÓ ÁÈ· ¤ÓÙ·ÍË ÛÙÔÓ ıÂÛÌfi Ù˘ ‰ÈηÈfi¯ÚËÛ˘ (franchise) ˆ˜ ‰ÈηÈÔ‰fi¯ÔÈ (franchisee), Û ÔÛÔÛÙfi 71,24%. ¶·Ú¿ÏÏËÏ·, ÛËÌ·ÓÙÈÎfi ÔÛÔÛÙfi (19,67%) ‰ËÏÒÓÂÈ ÙËÓ ÚfiıÂÛ‹ ÙÔ˘ Ó· ÏÂÈÙÔ˘ÚÁ‹ÛÂÈ ˆ˜ master franchisor, ÂÈÛ¿ÁÔÓÙ·˜ ÛÙËÓ ∂ÏÏ¿‰· οÔÈÔ concept ÙÔ˘ Â͈ÙÂÚÈÎÔ‡. ΔÔ 9,09% ÙˆÓ ÂÚˆÙËı¤ÓÙˆÓ ÂӉȷʤ-
ÚÂÙ·È Ó· ·Ó·Ù‡ÍÂÈ Ì ÙË Ì¤ıÔ‰Ô ÙÔ˘ franchise ÙÔ ‰ÈÎfi ÙÔ˘ concept, ‰ËÏ·‰‹ Ó· Á›ÓÂÈ franchisor. ∞fi ÙÔ˘˜ ÂÈÛΤÙ˜ Ô˘ ÂÈϤÁÔ˘Ó ÙËÓ ÂÛÙ›·ÛË, ÙÔ 77,69% ÂӉȷʤÚÔÓÙ·È ˆ˜ franchisee, ÙÔ 6,92% ˆ˜ franchisor Î·È ÙÔ 15,39% ˆ˜ master franchisor. Δ· ·ÓÙ›ÛÙÔȯ· ÔÛÔÛÙ¿ ÛÙÔÓ ÎÏ¿‰Ô Ù˘ ¤Ó‰˘Û˘ Â›Ó·È 76,74%, 4,65% Î·È 18,60%. ∞Ó¿ÏÔÁ· Â›Ó·È Ù· ÔÛÔÛÙ¿ Î·È ÛÙȘ ˘fiÏÔȘ ηÙËÁÔڛ˜. °ÂÓÈÎfiÙÂÚ·, Û fiϘ ÙȘ ηÙËÁÔڛ˜ Ô ÙÚfiÔ˜ ‰Ú·ÛÙËÚÈÔÔ›ËÛ˘ ˆ˜ franchisee ˘ÂÚÈÛ¯‡ÂÈ ÙˆÓ ¿ÏψÓ.
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ÂΉ‹ÏˆÛË ·ÔÓÔÌ‹˜ ÙˆÓ μÚ·‚›ˆÓ Franchise 2012 Ú·ÁÌ·ÙÔÔÈ‹ıËΠÁÈ· ٤ٷÚÙË Û˘Ó¯fiÌÂÓË ¯ÚÔÓÈ¿ ÛÙÔ Palmie bistro, ÛÙÔ ∫ÂÊ·Ï¿ÚÈ, ÛÙȘ 8 ºÂ‚ÚÔ˘·Ú›Ô˘ ˘fi ÙËÓ ·ÈÁ›‰· ÙÔ˘ ∂μ∂∞, Ù˘ ∂™∂∂ Î·È ÙÔ˘ ™˘Ó‰¤ÛÌÔ˘ Franchise ∂ÏÏ¿‰Ô˜, Ì ̤Á· ¯ÔÚËÁfi Ù· Palmie bistro ÙÔ˘ ÔÌ›ÏÔ˘ ∫Ô˘ÙÚÔ˘ÏÈ¿, Î·È Ì ̤Á· ˘ÔÛÙËÚÈÎÙ‹ ÙËÓ ∫∂ª ∞∂ - Ô˘ ‰ÈÔÚÁ·ÓÒÓÂÈ ÙË ‰ÈÂıÓ‹ ¤ÎıÂÛË ∫∂ª Franchise, ˘fi ÙË ‰ÈÔÚÁ¿ÓˆÛË ÙÔ˘ ÂÚÈÔ‰ÈÎÔ‡ «Franchise Business» Î·È Ì ¯ÔÚËÁfi ÂÈÎÔÈÓˆÓ›·˜ ÙËÓ ÔÈÎÔÓÔÌÈ΋ ÂÊËÌÂÚ›‰· «∫¤Ú‰Ô˜». μÚ·‚‡ıËÎ·Ó ÔÈ 20 ηχÙÂÚ˜ ·Ï˘Û›‰Â˜ Ô˘ ͯÒÚÈÛ·Ó ÁÈ· ÙȘ ÂȉfiÛÂȘ ÙÔ˘˜ Î·È ÙȘ ·Ó·Ù˘ÍȷΤ˜ ÚˆÙÔ‚Ô˘Ï›Â˜ ÙÔ˘˜ ÙÔ 2011, Û ̛· ÂÓÙ˘ˆÛȷ΋ ‚Ú·‰È¿, Ì ÎÂÓÙÚÈ΋ ·ÚÔ˘ÛÈ¿ÛÙÚÈ· ÙËÓ Î˘Ú›· ∫·ÙÂÚ›Ó· ∫·ÈÓÔ‡ÚÁÈÔ˘. √ÏÔ˜ Ô ÎfiÛÌÔ˜ ÙÔ˘ franchising ¤‰ˆÛ ÙÔ «·ÚÒÓ» Î·È ÂÚÈÛÛfiÙÂÚÔÈ ·fi 450 Û˘ÌÌÂÙ¤¯ÔÓÙ˜ ·Ó¤‰ÂÈÍ·Ó ÙÔ ›‰ÈÔ ÙÔ franchising Î·È ÙË ‰˘Ó·ÌÈ΋ ÙÔ˘ ˆ˜ ‰È¤ÍÔ‰Ô Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È Ù˘ ·Ó¿Ù˘Í˘ ÛÙÔ Ï·›ÛÈÔ Ù˘ ÛËÌÂÚÈÓ‹˜ ‡ÊÂÛ˘. ΔËÓ ÂΉ‹ÏˆÛË ¯·ÈÚ¤ÙËÛ·Ó Ì ۇÓÙÔ̘ ÔÌÈϛ˜ ÔÈ ÎÎ. μ·Û›Ï˘ ∫ÔÚΛ‰Ë˜ Úfi‰ÚÔ˜, ‹˜ ÂÎÙÂ∂™∂∂, ∞ÓÙÒÓ˘ ª·ÎÚ‹ ÏÂÛÙÈÎfi˜ ·ÓÙÈÚfi‰ÚÔ˜, ™∂§¶∂, ª·ÍÈÌÈÏÈ·Ófi˜ ∫ˆÓÛÙ·ÓÙÈÓ›‰Ë˜ Úfi‰ÚÔ˜, ∫∂ª ∞∂, ™Ù·Ì¿Ù˘ ∞Ó‰ÚÈ·ÓfiÔ˘ÏÔ˜ È‰Ú˘Ù‹˜ & ÂÎÙÂÏÂÛÙÈÎfi˜ Û‡Ì‚Ô˘ÏÔ˜, Plannning AE.
∞À•∏™∏ Δ∏™ ∑∏Δ∏™∏™ ∫‡ÚÈÔ Ì‹Ó˘Ì· Ù˘ ÂΉ‹ÏˆÛ˘
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√È ÂÊÂÙÈÓÔ› ÓÈÎËÙ¤˜
√È ÂÊÂÙÈÓÔ› ÓÈÎËÙ¤˜, Ô˘ ‰È·ÎÚ›ıËÎ·Ó ÁÈ· ÙȘ ÂȉfiÛÂȘ ÙÔ˘˜ ÙÔ 2011 ‹Ù·Ó ÔÈ ·Ï˘Û›‰Â˜ °ÚËÁfiÚ˘ ªÈÎÚÔÁ‡̷ٷ, √ÌÈÏÔ˜ ∂˘ÚˆÁÓÒÛË Eurolab, GT Tsangarakis, ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜, √ÌÈÏÔ˜ So Easyy, Media Strom, Palmie Bistro, Focus-On, √ÌÈÏÔ˜ ∂. °. ™ÙÚ·ÙËÁ¿ÎË, Speedex, Pink Woman, Oxette, Curvess, Cremeria Vienna, Burgering House, EZ2C, ¢È·ÎÚfiÙËÌ·, Hunter Î·È Aussie Pet Mobile GR. Best Franchise Leader ·Ó·‰Â›¯ıËÎÂ Ô Úfi‰ÚÔ˜ ÙÔ˘ ™˘Ó‰¤ÛÌÔ˘ Francchise ∂ÏÏ¿‰Ô˜ Î·È Úfi‰ÚÔ˜ ÙÔ˘ ÂÎ·È‰Â˘ÙÈÎÔ‡ ÔÌ›ÏÔ˘ ∞xon Î. ¶¤ÙÚÔ˜ ¶ÂÙÚ›‰Ë˜.
·ÔÙ¤ÏÂÛÂ Ë ÛËÌ·ÓÙÈ΋ ·‡ÍËÛË Ù˘ ˙‹ÙËÛ˘ ÁÈ· ÙÔ franchising ·fi Ó¤Ô˘˜ ÂȯÂÈÚË̷ٛ˜, ÔÈ ÔÔ›ÔÈ ÛÙÔ Ï·›ÛÈÔ Ù˘ ÛËÌÂÚÈÓ‹˜ ‰‡ÛÎÔÏ˘ ÂÔ¯‹˜ Ô˘ ‚ÈÒÓÔ˘ÌÂ, ·Ó·˙ËÙÔ‡Ó ÛÙÔ franchising ÙÔÓ ÙÚfiÔ Ó· ·˘Í‹ÛÔ˘Ó ÙÔ ÂÈÛfi‰ËÌ¿ ÙÔ˘˜. ∞ÏψÛÙÂ, ÙÔ franchising ‰È·Ó‡ÂÈ Û‹ÌÂÚ· Ì›· ·fi ÙȘ ϤÔÓ ÎÚ›ÛÈ̘ ÂÚÈfi‰Ô˘˜ ÙÔ˘ ÛÙË ¯ÒÚ· Ì·˜, ηıÒ˜ ÂÌÊ·Ó›˙ÂÙ·È Ë ÌÂÁ·Ï‡ÙÂÚË Â˘Î·ÈÚ›· ÙÔ˘, Ó· ‰È·Ú¤„ÂÈ ˆ˜ ÎÏ¿‰Ô˜ Î·È Ó· ηٷÍȈı› ˆ˜ Ë ·fiÏ˘ÙË ÌÔÚÊ‹ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Î·È ˆ˜ Î·Ù·Ï˘ÙÈÎfi˜ ÌÔ¯Ïfi˜ ÂÓ›Û¯˘Û˘ Ù˘ ÂıÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜. Δ· μÚ·‚›· Franchise ÂÈ‚Ú·‚Â‡Ô˘Ó ÙȘ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ¤¯Ô˘Ó ˘ÈÔıÂÙ‹ÛÂÈ ÙÔ franchising ˆ˜ ·ÚÈ· ÛÙÚ·ÙËÁÈ-
΋ ·Ó¿Ù˘Í˘ Î·È ÙˆÓ ·ÓıÚÒˆÓ Ô˘ ËÁÔ‡ÓÙ·È Ù˘ ·Ó¿Ù˘Í˘ ÙÔ˘ ÎÏ¿‰Ô˘, ‰›ÓÔÓÙ·˜ ÒıËÛË ÛÙ· ÔÚ¿Ì·Ù· fiÏˆÓ ÙˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ ÙÔ˘ ÎÏ¿‰Ô˘ Î·È Û˘ÓÂÈÛʤÚÔÓÙ·˜ ÛÙË ‰È¿‰ÔÛË ÙÔ˘ ıÂÛÌÔ‡.
∞¡∞μ∞£ªπ∑√À¡ Δ√¡ ∫§∞¢√ Δ· μÚ·‚›· Franchise ·Ó·‚·ıÌ›˙Ô˘Ó ÙÔÓ ÎÏ¿‰Ô ÙÔ˘ franchising, ηıÒ˜ ·ÊÔÚÔ‡Ó Û ̛· ÂÍ·ÈÚÂÙÈ΋ ‰ÈÔÚÁ¿ÓˆÛË Î·È ¤¯Ô˘Ó ϤÔÓ Î·Ù·ÍȈı› ÛÙÔÓ ÂȯÂÈÚËÌ·ÙÈÎfi ÎfiÛÌÔ, ·ÔÛÒÓÙ·˜ ÌÔÓ·‰È΋ ·‹¯ËÛË Î·È Î‡ÚÔ˜. ∂¯Ô˘Ó ˆ˜ ÛÎÔfi Ó· ‰ÒÛÔ˘Ó ÒıËÛË ÛÙ· ÔÚ¿Ì·Ù· fiÏˆÓ ÙˆÓ ÂȯÂÈÚËÌ·ÙÈÒÓ ÙÔ˘ ÎÏ¿‰Ô˘ Î·È Ó· Û˘ÓÂÈÛʤÚÔ˘Ó ÛÙË ‰È¿‰ÔÛË ÙÔ˘ franchising. ™ÙË ‰È¿‰ÔÛË ÙÔ˘ ϤÔÓ ‰˘Ó·ÌÈÎÔ‡ ÎÏ¿‰Ô˘, Ô˘ ·ÔÙÂÏÂ›Ù·È ·fi ÂηÙÔÓÙ¿‰Â˜ ·Ï˘Û›‰Â˜ Î·È ‰Âο‰Â˜ ¯ÈÏÈ¿‰Â˜ ηٷÛÙ‹Ì·Ù·, Ô˘ Û˘ÓÙËÚ› ÂηÙÔÓÙ¿‰Â˜ ¯ÈÏÈ¿‰Â˜ ÔÈÎÔÁ¤ÓÂȘ, Ô˘ ·Ó·‰ÂÈÎÓ‡ÂÈ ÂȯÂÈÚË̷ٛ˜ Î·È Î¿ÓÂÈ ÁÓˆÛÙ‹ ÙËÓ ÂÏÏËÓÈ΋ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ· fi¯È ÌfiÓÔ ÂÓÙfi˜ ·ÏÏ¿ Î·È ÂÎÙfi˜ ÂÏÏËÓÈÎÒÓ Û˘ÓfiÚˆÓ. ™‹ÌÂÚ·, ÂÓ Ì¤Ûˆ ÎÚ›Û˘, ͯˆÚ›˙Ô˘Ó ÔÈ ‰˘Ó·ÌÈΤ˜ ·Ï˘Û›‰Â˜ Ô˘ ÂÂÎÙ›ÓÔÓÙ·È ÂÓÙfi˜ Î·È ÂÎÙfi˜ ∂ÏÏ¿‰Ô˜, ·˘Ù¤˜ Ô˘ ¤¯Ô˘Ó ÂÓۈ̷ÙÒÛÂÈ ÛÙË ÛÙÚ·ÙËÁÈ΋ ÙÔ˘˜ ÙËÓ ·Ó·Ù˘Íȷ΋ ÔÚ›· Î·È ÙËÓ ˘ÁÈ‹ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·. ∞ÏψÛÙÂ, Ô ıÂÛÌfi˜ ÙÔ˘ franchising ¤¯ÂÈ ·Ô‰Â›ÍÂÈ fiÙÈ ·ÓÙ¤¯ÂÈ ÛÙËÓ ÎÚ›ÛË Î·È ·ÚÔ˘ÛÈ¿˙ÂÈ ÙfiÛÔ ·‡ÍËÛË Ù˘ ‰È›ۉ˘Û‹˜ ÙÔ˘ ÛÙËÓ ·ÁÔÚ¿ Û 10% fiÛÔ Î·È ÛËÌ·ÓÙÈ΋ ·‡ÍËÛË Ù˘ ˙‹ÙËÛ˘ ‰ËÏ·‰‹ ÙÔ˘ ÂӉȷʤÚÔÓÙÔ˜ ·fi ‰˘ÓËÙÈÎÔ‡˜ ÂȯÂÈÚË̷ٛ˜ - ‰ÈηÈÔ‰fi¯Ô˘˜.
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ıÂÛÌfi˜ ÙÔ˘ franchising ·¤‰ÂÈÍ fiÙÈ ·ÓÙ¤¯ÂÈ ÛÙËÓ ÎÚ›ÛË, ηıÒ˜ ÌfiÓÔ Ì›· Ì·ÙÈ¿ ÛÙÔ˘˜ ÂÌÔÚÈÎÔ‡˜ ‰ÚfiÌÔ˘˜ Ù˘ ¯ÒÚ·˜ ·Ô‰ÂÈÎÓ‡ÂÈ ÙÔ˘ ÏfiÁÔ˘ ÙÔ ·ÏËı¤˜, fiÔ˘ Ù· ÌfiÓ· ηٷÛÙ‹Ì·Ù· Ô˘ ÂÈ˙Ô‡Ó Â›Ó·È ·˘Ù¿ Ô˘ ¤¯Ô˘Ó ÂÓÙ·¯ı› Û ̛· ·Ï˘Û›‰· franchise ·ÏÏ¿ Î·È Ì¤Û· ÛÙËÓ ·ÓÂϤËÙË ÎÚ›ÛË Ó¤· ηٷÛÙ‹Ì·Ù· franchise ÂÁηÈÓÈ¿ÛıËηÓ, fiÙ·Ó Ë Û˘ÓÙÚÈÙÈ΋ ÏÂÈÔÓfiÙËÙ· ÙˆÓ ÌÂÌÔÓˆÌ¤ÓˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ Î·È ÙˆÓ ÌÈÎÚÒÓ ·Ï˘Û›‰ˆÓ ÏÈ·ÓÈ΋˜, ·Ï¿, ‰ÂÓ Ù· ¤‚Á·Ï ¤Ú·. ∞ÔÙÂÏ› ȉȷ›ÙÂÚ· ÛËÌ·ÓÙÈÎfi ÛÙÔÈ¯Â›Ô fiÙÈ ÛÙȘ 160 ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‚¿˙Ô˘Ó ÏԢΤÙÔ, ÎÏ›ÓÂÈ Ì›· Î·È ÌfiÓÔ Âȯ›ÚËÛË franchise (!), Û‡Ìʈӷ Ì ٷ ÛÙÔȯ›· Ù˘ ÚfiÛÊ·Ù˘ ¤Ú¢ӷ˜ ÙÔ˘ ¶·Ú·ÙËÚËÙËÚ›Ô˘ Franchise, Ô˘ ‰ÈÂÓÂÚÁ› ÙÔ ÂÚÈÔ‰ÈÎfi «Franchise Business». ∂›Û˘, 42 Ӥ˜ ·Ï˘Û›‰Â˜ ˘ÈÔı¤ÙËÛ·Ó ÙË ÛÙÚ·ÙËÁÈ΋ ÙÔ˘ franchising ÙÔ 2011 Ì 120 ÂÚ›Ô˘ Ó¤· ηٷÛÙ‹Ì·Ù· franchise Î·È ÏÈÁfiÙÂÚ˜ ·fi 15 ·Ï˘Û›‰Â˜ ‰È¤ÎÔ„·Ó ÙȘ ‰Ú·ÛÙËÚÈfiÙËÙ¤˜ ÙÔ˘˜, ›Ù ›ÛËÌ·
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™ÙȘ 160 ÂȯÂÈÚ‹ÛÂȘ Ô˘ ‚¿˙Ô˘Ó ÏԢΤÙÔ, ÎÏ›ÓÂÈ Ì›· Î·È ÌfiÓÔ Âȯ›ÚËÛË franchise
›Ù ԢÛÈ·ÛÙÈο. ™·Ê¤Ûٷٷ, Ë ˘ÊÈÛÙ¿ÌÂÓË ÎÚ›ÛË ¤¯ÂÈ ÂËÚ¿ÛÂÈ ÙȘ ·Ï˘Û›‰Â˜ ‰ÈηÈfi¯ÚËÛ˘, fiÔ˘ ¤Ú· ·fi ÙÔ ıÂÙÈÎfi Ù˘ ·‡ÍËÛ˘ Ù˘ ˙‹ÙËÛ˘ ·fi ÂӉȷÊÂÚfiÌÂÓÔ˘˜ ‰ÈηÈÔ‰fi¯Ô˘˜, ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ÛÔ‚·Ú¿ ˙ËÙ‹Ì·Ù· Ô˘ ÍÂÎÈÓÔ‡Ó ·fi ÙË Ì›ˆÛË ÙˆÓ ÂÛfi‰ˆÓ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ÙÔ˘˜ Î·È ·fi ÙË ÊÔÚÔÂȉÚÔÌ‹ Ô˘ ‰¤¯ÔÓÙ·È ÙfiÛÔ ÔÈ ‰ÈηÈÔ‰fi¯ÔÈ fiÛÔ Î·È ÔÈ ÌËÙÚÈΤ˜ ÂÙ·ÈÚ›˜. ∞ÓÂÍ¿ÚÙËÙ· ·fi ÙÔÓ ÎÏ¿‰Ô Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È fiÏ· Ù· ηٷÛÙ‹Ì·Ù· ¤¯Ô˘Ó ‰Â¯ı› ÛËÌ·ÓÙÈΤ˜ ȤÛÂȘ ÛÙ· ¤ÛÔ‰¿ ÙÔ˘˜. ∏ ›‰È· Ë ·ÁÔÚ¿ ·Ó·‰ÂÈÎÓ‡ÂÈ ÙÔ franchising, ηıÒ˜ 2 ÛÙÔ˘˜ 3 ÂӉȷÊÂÚfiÌÂÓÔ˘˜ Ó¤Ô˘˜ ÂȯÂÈÚË̷ٛ˜ ·Ó·˙ËÙÔ‡Ó Ì¤Û· ·fi ÙÔ franchising ÙË Ï‡ÛË ÛÙ· ÂȯÂÈÚËÌ·ÙÈο Î·È Â·ÁÁÂÏÌ·ÙÈο fiÓÂÈÚ¿ ÙÔ˘˜. √È ›‰ÈÔÈ ÔÈ Î·Ù·Ó·ÏˆÙ¤˜, Ì ÂÚÈÛÛfiÙÂÚË Ï¤ÔÓ ÚÔÛÔ¯‹ ‹ Î·È Î·¯˘Ô„›· ÛÙȘ ÂÈÏÔÁ¤˜ ÙÔ˘˜, ÂÌÈÛÙ‡ÔÓÙ·È ÂÒÓ˘Ì· ηٷÛÙ‹Ì·Ù·, ıˆÚÒÓÙ·˜ fiÙÈ ‰È·ÛÊ·Ï›˙Ô˘Ó ÙÔ È‰·ÓÈÎfi value for money, ‰ËÏ·‰‹ ÙË ÛˆÛÙ‹ ÙÈÌ‹ Î·È ÔÈfiÙËÙ·. ø˜ ™‡Ó‰ÂÛÌÔ˜ Î·È ıÂÛÌÈÎfi fiÚ-
Á·ÓÔ ÂȉÈÒÎÔ˘Ì ÙËÓ ÂÓ›Û¯˘ÛË ÙÔ˘ franchising, ÂÓ›Û¯˘ÛË Ì¤Ûˆ ÂÓÂÚÁÂÈÒÓ Â͈ÛÙÚ¤ÊÂÈ·˜ Î·È ÛÙËÚ›˙Ô˘Ì οı ·ÍÈfiÏÔÁË ÚˆÙÔ‚Ô˘Ï›· Ô˘ ¤¯ÂÈ ˆ˜ ÛÎÔfi ÙËÓ ÂÓ›Û¯˘ÛË ÙÔ˘ ıÂÛÌÔ‡. ¶ÚfiÛÊ·Ù· ÛÙËڛͷÌ Ì ÙËÓ ·ÈÁ›‰· Ì·˜ Ù· μÚ·‚›· Franchise Ô˘ ¤¯Ô˘Ó ϤÔÓ Ï¿‚ÂÈ ¯ÒÚ· Ù¤ÛÛÂÚȘ ÊÔÚ¤˜ Ì ‰ÈÔÚÁ·ÓˆÙ‹ ÙÔ «Franchise Business» Î·È Ì ÙȘ ·ÈÁ›‰Â˜ ÙÔ˘ ∂μ∂∞ Î·È Ù˘ ∂™∂∂, Ì ̤Á· ˘ÔÛÙËÚÈÎÙ‹ ÙË ¢ÈÂıÓ‹ ∂ÎıÂÛË ∫∂ª Franchise Î·È Ì ̤Á· ¯ÔÚËÁfi Ù· Palmie bistro. ∫·Ù¿ ÙËÓ ÂΉ‹ÏˆÛË ·˘Ù‹ ·Â˘ı‡Ó·Ì Û fiÏÔ˘˜ ÙÔ˘˜ ‰ÈηÈÔ·Úfi¯Ô˘˜ ÙËÓ ÚfiÛÎÏËÛË Ó· ÂÁÁÚ·ÊÔ‡Ó ¯ˆÚ›˜ ÎfiÛÙÔ˜ ÛÙÔÓ ™‡Ó‰ÂÛÌÔ Franchise ∂ÏÏ¿‰Ô˜, ÒÛÙ ӷ ·ÔÎÙ‹ÛÂÈ Ô ™‡Ó‰ÂÛÌÔ˜ «¢˘Ó·Ù‹ ºˆÓ‹» Î·È Ó· ÌÔÚ¤ÛÂÈ Ó· ‰ÈÂΉÈ΋ÛÂÈ ·fi ÙËÓ ÔÏÈÙ›· ‚·ÛÈο ˙ËÙ‹Ì·Ù· Ô˘ ÁÈ· ¯ÚfiÓÈ· ÙÒÚ· ̤ÓÔ˘Ó ¿Ï˘Ù·, fiˆ˜ Ë ÂÍ·›ÚÂÛË ÙÔ˘ ÎÏ¿‰Ô˘ ·fi fiÏ· Ù· ÂȉÔÙÔ‡ÌÂÓ· ÚÔÁÚ¿ÌÌ·Ù· ÙÔ˘ ∂™¶∞. ™‡ÓÙÔÌ·, ı· ‰ÒÛÔ˘Ì ÙÔ ·ÚÒÓ ÛÙË ¢ÈÂıÓ‹ ∂ÎıÂÛË ∫∂ª Franchise, ÙÔ ÌÂÁ¿ÏÔ ÁÂÁÔÓfi˜ Ù˘ ¯ÚÔÓÈ¿˜ ÁÈ· ÙÔÓ ÎÏ¿‰Ô Ì·˜, ÙfiÛÔ Ì ÙÔ ÂÚ›ÙÂÚfi Ì·˜ fiÛÔ
Î·È Ì ÙËÓ ·ÈÁ›‰· Ì·˜.
ª√¡√¢ƒ√ª√™ ΔÔ franchising ηıÈÂÚÒÓÂÙ·È Ï¤ÔÓ ˆ˜ Ô ÌÔÓfi‰ÚÔÌÔ˜ Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜, ηıÒ˜ Ë Û˘ÓÙÚÈÙÈ΋ ÏÂÈÔÓfiÙËÙ· ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ Ô˘ ı· ÂÈ‚ÈÒÛÔ˘Ó ı· Â›Ó·È ·˘Ù¿ Ô˘ ı· «ÚÔÛٷهÔÓÙ·È» ·fi ÙËÓ ÔÌڤϷ ÂÓÙfi˜ ‰ÈÎÙ‡Ô˘ franchise, ·Ô‰ÂÈÎÓ‡ÔÓÙ·˜ fiÙÈ Ù· ÚÔÓfiÌÈ· ÙÔ˘ ıÂÛÌÔ‡ ÚÔÛÙ·ÙÂ‡Ô˘Ó ÙȘ ÂȯÂÈÚ‹ÛÂȘ ÛÙËÓ ÎÚ›ÛË Î·È ÂÓÈÛ¯‡Ô˘Ó ÙȘ ‰ÈηÈÔ¿Úԯ˜ ÂÙ·ÈÚ›˜ Ì ÙÔ Ì¤ÁÂıÔ˜ Î·È ÙËÓ Â˘ÂÏÈÍ›· Ô˘ ÚÔÛ‰ÈÔÚ›˙Ô˘Ó Û‹ÌÂÚ· ÙÔ ··Ú·›ÙËÙÔ Ï·›ÛÈÔ ÂÈ‚›ˆÛ˘. ΔÂÏÈο, ÛÙÔ Ï·›ÛÈÔ ÙÔ˘ ÛËÌÂÚÈÓÔ‡ ÔχÏÔÎÔ˘ ÎÔÈÓˆÓÈÎÔÔÈÎÔÓÔÌÈÎÔ‡ Á›ÁÓÂÛı·È, ÙÔ franchising ·Ó·Û˘ÓÙ¿ÛÛÂÙ·È Î·È ·ÔÙÂÏ› ÙË ÌÔÓ·‰È΋ ·¿ÓÙËÛË ÁÈ· fiÏÔ˘˜ fiÛÔÈ ‰È·ı¤ÙÔ˘Ó ÈηÓfiÙËÙ˜ Î·È ÊÈÏÔ‰Ô͛˜, Ì fiÚÂÍË Ó· ÂÚÁ·ÛıÔ‡Ó Î·È Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ó. √ Î. ¶¤ÙÚÔ˜ ¶ÂÙÚ›‰Ë˜ Â›Ó·È Úfi‰ÚÔ˜ ÙÔ˘ ™˘Ó‰¤ÛÌÔ˘ Franchise ∂ÏÏ¿‰Ô˜, Úfi‰ÚÔ˜ Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ ÙÔ˘ ÂÎ·È‰Â˘ÙÈÎÔ‡ ÔÌ›ÏÔ˘ ∞Ã√¡
¢‡Ô ÂÎı¤ÛÂȘ ÚÔÛʤÚÔ˘Ó Ï‡ÛÂȘ ÁÈ· ÙÔ Â·ÁÁÂÏÌ·ÙÈÎfi Û·˜ ̤ÏÏÔÓ
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›Ó·È ÁÂÁÔÓfi˜ fiÙÈ ÔÈ ‰‡ÛÎÔϘ Û˘Óı‹Î˜ Ô˘ Ï‹ÙÙÔ˘Ó ÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›·, ‰ËÌÈÔ‡ÚÁËÛ·Ó ¤Ó· ÁÂÓÈÎÂ˘Ì¤ÓÔ Îϛ̷ ‡ÊÂÛ˘. ∏ ‡ÊÂÛË ·˘Ù‹, fï˜, ·Ó Î·È Ê˘ÛÈÎfi ·ÎfiÏÔ˘ıÔ Ù˘ ÎÚ›Û˘, ‰ÂÓ ¤¯ÂÈ ÂËÚ¿ÛÂÈ ÛËÌ·ÓÙÈο ÙÔÓ ÎÏ¿‰Ô ÙÔ˘ franchise. ∏ ∫∂ª ‰ÈÔÚÁ·ÓÒÓÂÈ ‰‡Ô ÂÒÓ˘Ì˜ ÂÎı¤ÛÂȘ, ÙȘ ∫∂ª Franchise & Business Opportunity, ÛÙȘ 2-5 ª·ÚÙ›Ô˘ 2012 ÛÙÔ Helexpo Palace ÛÙÔ ª·ÚÔ‡ÛÈ, ÚÔÛʤÚÔÓÙ·˜ Ú·ÁÌ·ÙÈΤ˜ χÛÂȘ ÛÙÔ˘˜ ¯ÈÏÈ¿‰Â˜ ÂÈÛΤÙ˜, ÂȯÂÈÚË̷ٛ˜, ÛÙÂϤ¯Ë ÂȯÂÈÚ‹ÛÂˆÓ Ô˘ ·Ó·˙ËÙÔ‡Ó ÙËÓ Î·Ï‡ÙÂÚË ÂȯÂÈÚËÌ·ÙÈ΋ ÚfiÙ·ÛË ÁÈ· Ó· ‰È·ÛÊ·Ï›ÛÔ˘Ó ÙÔ Â·ÁÁÂÏÌ·ÙÈÎfi ÙÔ˘˜ ̤ÏÏÔÓ. ∞ÔÙÂÏ› ηıËÌÂÚÈÓfi Ê·ÈÓfiÌÂÓÔ, ›Û˘, ÙÔ ÁÂÁÔÓfi˜ fiÙÈ ÔÏÏÔ› ·ÓÂÍ¿ÚÙËÙÔÈ ÂȯÂÈÚË̷ٛ˜ Ô˘ ‰È·ı¤ÙÔ˘Ó Î·Ù·ÛÙ‹Ì·Ù· ÌËÓ ÌÔÚÒÓÙ·˜ Ó· ·ÓÙÂÂͤÏıÔ˘Ó ÛÙȘ ȤÛÂȘ ÙÔ˘ ·ÓÙ·ÁˆÓÈÛÌÔ‡, ÚÔÙÈÌÔ‡Ó Ó· ÂÓÙ·¯ıÔ‡Ó Î¿Ùˆ ·fi ÙËÓ ÔÌڤϷ ÂÓfi˜ ÂÈÙ˘¯Ë̤ÓÔ˘ brand. ªÂÙ·ÙÚ¤ÔÓÙ·˜ ÙËÓ Âȯ›ÚËÛ‹ ÙÔ˘˜ ÂÈϤÁÔ˘Ó Ó· Á›ÓÔ˘Ó Ì¤ÏË Ì›·˜ ÌÂÁ¿Ï˘ ·Ó·ÁÓˆÚÈṲ̂Ó˘ ·Ï˘Û›‰·˜ Ô˘ ÙÔ˘˜ ÚÔÛʤÚÂÈ ÔÈÎÔÓƠ̂˜ Îϛ̷ÎÔ˜, ·Ó·ÁÓˆÚÈṲ̂ÓÔ brand name, ÌÂÁ¿ÏË ‰È·ÊËÌÈÛÙÈ΋ η̿ÓÈ·, ˘ËÚÂۛ˜ Ì¿ÚÎÂÙÈÓÁÎ ÎÈ Âη›‰Â˘ÛË ÛÙÂϯÒÓ.
∏ ‰ÈÂıÓ‹˜ ¤ÎıÂÛË ∫∂ª Franchise ÚÔÛʤÚÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Û fiÏÔ˘˜ ·˘ÙÔ‡˜ ÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜, Ù· ÛÙÂϤ¯Ë ·ÏÏ¿ Î·È ÁÂÓÈÎfiÙÂÚ· ÛÙÔ˘˜ ·ÓıÚÒÔ˘˜ Ô˘ ‚Ï¤Ô˘Ó Ì ·‚‚·ÈfiÙËÙ· ÙÔ Â·ÁÁÂÏÌ·ÙÈÎfi ÙÔ˘˜ ̤ÏÏÔÓ, ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ÂÈϤÍÔ˘Ó ·Ó¿ÌÂÛ· ·fi ÔÏ˘¿ÚÈı̘, ÚˆÙfiÙ˘Â˜ Î·È ÊÚ¤ÛΘ ȉ¤Â˜ ÙËÓ ÂȯÂÈÚËÌ·ÙÈ΋ ÚfiÙ·ÛË Ô˘ ÙÔ˘˜ Ù·ÈÚÈ¿˙ÂÈ Î·Ï‡ÙÂÚ·, ÂÈϤÁÔÓÙ·˜ ÙËÓ ·Ó¿Ù˘ÍË Î·È fi¯È ÙËÓ ÎÚ›ÛË. ¢Â‰Ô̤ÓÔ˘, Ì¿ÏÈÛÙ·, fiÙÈ Û ̛· ¯ÒÚ·, fiˆ˜ Ë ∂ÏÏ¿‰·, ÙÔ ÔÛÔÛÙfi ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ franchise ·ÁÁ›˙ÂÈ ÙÔ 6%, ÂÓÒ ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ÔÛÔÛÙfi ÛÙȘ ∏¶∞ ÍÂÂÚÓ¿ ÙÔ 50%, Â›Ó·È Â‡ÎÔÏÔ Ó· ·ÓÙÈÏËÊı› οÔÈÔ˜ fiÙÈ ˘¿Ú¯Ô˘Ó ÌÂÁ¿Ï· ÂÚÈıÒÚÈ· ·Ó¿Ù˘Í˘ ÛÙË ¯ÒÚ· Ì·˜, ηıÒ˜ ÙÔ franchise ·Ó·Ù‡ÛÛÂÙ·È, ÍÂÂÚÓ¿ Î·È ·ÓÙ¤¯ÂÈ ÛÙËÓ ÎÚ›ÛË. ¶ÂÚÈÛÛfiÙÂÚ˜ ·fi 500 ÂÙ·ÈÚ›˜ Û˘ÌÌÂÙ›¯·Ó ÛÙËÓ ¤ÎıÂÛË Î·È ·Ó¤Ù˘Í·Ó Ì ÂÈÙ˘¯›· ÙÔ ‰›ÎÙ˘fi ÙÔ˘˜ Û fiÏË ÙËÓ ∂ÏÏ¿‰·. ∏ ·ÔÙÂÏÂÛÌ·ÙÈÎfiÙËÙ· Ù˘ ¤ÎıÂÛ˘, Ë ÔÔ›· ¤¯ÂÈ ·Ó·ÁÓˆÚÈÛÙ› ·fi Ù· ‰ÈÂıÓ‹ Media ˆ˜ ¤ÎıÂÛË 5 ·ÛÙ¤ÚˆÓ, ¤¯ÂÈ Û˘Ì‚¿ÏÂÈ ÛËÌ·ÓÙÈο ÛÙËÓ ·Ó¿Ù˘ÍË Ù˘ ‚ÈÔÌ˯·Ó›·˜ ÙÔ˘ franchise ÛÙËÓ ∂ÏÏ¿‰·: 650 ·Ï˘Û›‰Â˜, 185 ·fi ÙȘ Ôԛ˜ ÚÔ¤Ú¯ÔÓÙ·È ·fi ÙË ‰ÈÂıÓ‹ ·ÁÔÚ¿, 19.400 franchiseess. ∏ ¤ÎıÂÛË ∫∂ª Business
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∏ ∫∂ª ‰ÈÔÚÁ·ÓÒÓÂÈ ÙȘ ∫∂ª Franchise & Business Opportunity, ÛÙȘ 2-5 ª·ÚÙ›Ô˘ 2012 ÛÙÔ Helexpo Palace ÛÙÔ ª·ÚÔ‡ÛÈ
Opportunity ¤Ú¯ÂÙ·È Ó· ÚÔÛʤÚÂÈ Ì›· ·ÎfiÌË ÂȯÂÈÚËÌ·ÙÈ΋ ÚfiÙ·ÛË ÛÙÔ˘˜ ÂӉȷÊÂÚfiÌÂÓÔ˘˜ ÂÈÛΤÙ˜, ‰›ÓÔÓÙ¿˜ ÙÔ˘˜ ÙËÓ Â˘Î·ÈÚ›· Ó· ·ÓÙÈÚÔۈ‡ÛÔ˘Ó Ì›· ÂÙ·ÈÚ›· ÛÙËÓ ÂÚÈÔ¯‹ ÙÔ˘˜, Ó· ÂÓÙ¿ÍÔ˘Ó Î¿ÔÈ· ÂÒÓ˘ÌË ·Ï˘Û›‰· ÛÙÔ ˘¿Ú¯ÔÓ Î·Ù¿ÛÙËÌ¿ ÙÔ˘˜, ‰ËÌÈÔ˘ÚÁÒÓÙ·˜ ¤Ó· Shop in Shop ‹ Corner Î·È Ó· ·ÔÏ·‡ÛÔ˘Ó Ù· ÚÔÓfiÌÈ· Ô˘ ¤Ó· ÂÒÓ˘ÌÔ brand ÚÔÛʤÚÂÈ. ∂¯ÔÓÙ·˜ ˆ˜ ÛÙfi¯Ô Ó· ·ÚÔ˘ÛÈ¿ÛÂÈ ÚˆÙfiÙ˘· concept Û ¤Ó· ¢ڇÙÂÚÔ ÎÔÈÓfi, Ë ¤ÎıÂÛË ∫∂ª Franchise ı· ‰ÈÂÍ·¯ı› ˘fi ÙËÓ ·ÈÁ›‰· ÙÔ˘ ∞Ú·‚Ô - ∂ÏÏËÓÈÎÔ‡ ∂ÈÌÂÏËÙËÚ›Ô˘ ∂ÌÔÚ››Ô˘ & ∞ӷه͈˜, ÂȉÈÒÎÔÓÙ·˜ Ó· ÚÔÛÂÏ·ÛÂÈ ÛËÌ·ÓÙÈÎfi ·ÚÈıÌfi ÂÈÛÎÂÙÒÓ ·fi ÙȘ ·Ú·‚ÈΤ˜ ¯ÒÚ˜ (™·Ô˘‰È΋ ∞Ú·‚›·, §›‚·ÓÔ˜, ∏ӈ̤ӷ ∞Ú·‚Èο ∂ÌÈÚ¿Ù·, ∫·Ù¿Ú, ∫Ô˘‚¤ÈÙ). ∏ ÂÊÂÙÈÓ‹ ¤ÎıÂÛË ∫∂ª Franchise ı· ‰ÈÔÚÁ·Óˆı› ÛÂ Û˘ÓÂÚÁ·Û›· Ì ٷ ∂ÌÔÚÈο ∂ÈÌÂÏËÙ‹ÚÈ· ÙˆÓ ¯ˆÚÒÓ Ù˘ ¡ÔÙÈÔ·Ó·ÙÔÏÈ΋˜ ∂˘ÚÒ˘, ÂȉÈÒÎÔÓÙ·˜ Ó· ÚÔÛÂÏ·ÛÂÈ ÂÈÛΤÙ˜ Î·È ·fi Ù· μ·ÏοÓÈ· (μÔ˘ÏÁ·Ú›· - ™ÂÚ‚›· - ∫ÚÔ·Ù›· - μÔÛÓ›·∂Ú˙ÂÁÔ‚›ÓË - Fyrom - ∞Ï‚·Ó›· ƒÔ˘Ì·Ó›· - ΔÔ˘ÚΛ·) Ô˘ ı¤ÏÔ˘Ó Ó· ·Ó·Ù‡ÍÔ˘Ó Î¿ÔÈÔ franchise ÛÙË ¯ÒÚ· ÙÔ˘˜. ™ÙËÓ ¤ÎıÂÛË Û˘ÌÌÂÙ¤¯Ô˘Ó ÂÒÓ˘Ì˜ ÂȯÂÈÚ‹ÛÂȘ ·fi ÙȘ ·Ú·Î¿Ùˆ
ηÙËÁÔڛ˜: ■ ∂ÛÙ›·ÛË - ÙÚfiÊÈÌ·: Super Market - Mini Market - Snack - ∑·¯·ÚÔÏ·ÛÙ›· - Cafe -°·Ï·ÎÙÔÎÔÌÈο ¶ÚÔ˚fiÓÙ· - ∞ÚÙÔÔÈ›· - Pizza -¶·ÁˆÙ¿ ■ ∂Ó‰˘ÛË - ˘fi‰ËÛË - ·ÍÂÛÔ˘¿Ú ÙÔ˘ÚÈÛÙÈο ■ ÀÁ›· - ÔÌÔÚÊÈ¿ - ÚÔÛˆÈ΋ ÊÚÔÓÙ›‰· ■ ¶·ÚÔ¯‹ ˘ËÚÂÛÈÒÓ - Ù·¯˘ÌÂÙ·ÊÔÚ¤˜ - ÂȉÈfiÚıˆÛË ˘Ô‰ËÌ¿ÙˆÓ ÌÂÛÈÙÈο ÁÚ·Ê›· ■ ∂η›‰Â˘ÛË - ÂÈÌfiÚʈÛË ■ √ÈÎÈ·Îfi˜ ÂÍÔÏÈÛÌfi˜ ■ ¢ÒÚ· - ·È¯Ó›‰È· ■ ¶Ú¿ÛÈÓË ÂÓ¤ÚÁÂÈ· ■ ÀËÚÂۛ˜ ·˘ÙÔÎÈÓ‹ÙˆÓ - Ô‰‹Ï·Ù· ■ ∞˘ÙfiÌ·ÙÔÈ ˆÏËÙ¤˜ - ‰È·ÊËÌÈÛÙÈΤ˜ ˘ËÚÂۛ˜ ■ ¢È¿ÊÔÚ· ∞Ó ı¤ÏÂÙ ӷ ‚Ú›Ù ÙËÓ Î·Ï‡ÙÂÚË ÂȯÂÈÚËÌ·ÙÈ΋ ÚfiÙ·ÛË, ÂÈϤÁÔÓÙ·˜ ̤۷ ·fi ÚˆÙfiÙ˘· concept ·˘Ùfi Ô˘ Û·˜ Ù·ÈÚÈ¿˙ÂÈ Î·Ï‡ÙÂÚ·, ÂÈÛÎÂÊı›Ù ÙȘ ÂÎı¤ÛÂȘ ∫∂ª Franchise & Business Opportunity, ÙËÓ ¶·Ú·Û΢‹ 2 ª·ÚÙ›Ô˘ 18.0021.30, ÙÔ ™¿‚‚·ÙÔ 3, ÙËÓ ∫˘Úȷ΋ 4 Î·È ÙË ¢Â˘Ù¤Ú· 5 ª·ÚÙ›Ô˘ 10.3021.00 Î·È ÂÍ·ÛÊ·Ï›ÛÙ ÙÔ Â·ÁÁÂÏÌ·ÙÈÎfi Û·˜ ̤ÏÏÔÓ. √ Î. ª·ÍÈÌÈÏÈ·Ófi˜ ∫ˆÓÛÙ·ÓÙÈÓ›‰Ë˜ Â›Ó·È Úfi‰ÚÔ˜ Ù˘ ∫∂ª ∞∂
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Ô franchising ·ÔÙÂÏ› ÙÔ ıÂÌÂÏÈ҉˜ Û˘ÛÙ·ÙÈÎfi ÙÔ˘ Î·Ù·Ï˘ÙÈÎÔ‡ Ì›ÁÌ·ÙÔ˜ Ô˘ ı· ÙÔÓÒÛÂÈ ÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›·, ηıÒ˜ ̤ۈ ÙÔ˘ franchising Ô Î¿ı ÈηÓfi˜ Î·È Ì ‰È¿ıÂÛË Ó· ÂÚÁ·Ûı›, ÌÔÚ› Ó· ÍÂÎÈÓ‹ÛÂÈ ÙË ‰È΋ ÙÔ˘ Âȯ›ÚËÛË, ¤¯ÔÓÙ·˜ Ï˘Ì¤Ó· Ì›· ÛÂÈÚ¿ ·fi ˙ËÙ‹Ì·Ù·, ·fi ÙÔ Ò˜ ı· ÔÓÔÌ¿ÛÂÈ ÙÔ Î·Ù¿ÛÙËÌ¿ ÙÔ˘ Î·È Ò˜ ı· ÙÔ ‰È·ÌÔÚÊÒÛÂÈ, ̤¯ÚÈ ·fi Ô‡ ı· ·ÁÔÚ¿˙ÂÈ Î·È Ò˜ ı· ÙÔ ‰È·ÊËÌ›˙ÂÈ. ∏ ÔÈÎÔÓÔÌ›· Îϛ̷ÎÔ˜ Ô˘ ·Ú¤¯ÂÙ·È Ì¤Ûˆ ÙÔ˘ franchising ‰ÂÓ ·ÊÔÚ¿ ÌfiÓÔ ÙȘ ÙÈ̤˜ ÙˆÓ ÂÌÔÚÂ˘Ì¿ÙˆÓ Î·È ÙˆÓ ·’ ˘ÏÒÓ, ·ÏÏ¿ Î·È ÙËÓ ÎÂÓÙÚÈ΋ ‰ÈÔ›ÎËÛË Î·È Û˘ÓÙÔÓÈÛÌfi fiÏˆÓ ÙˆÓ ··Ú·›ÙËÙˆÓ ÙÌËÌ¿ÙˆÓ Ô˘ οı ۇÁ¯ÚÔÓË ÂȯÂÈÚËÌ·ÙÈ΋ ÔÓÙfiÙËÙ· ÔÊ›ÏÂÈ Ó· ‰È·ÙËÚ›, fiˆ˜ R&D, Logistics, Quality Management, HR, ÙÌËÌ¿ÙˆÓ Ô˘ ¤Ó· ÌÂÌÔӈ̤ÓÔ Î·Ù¿ÛÙËÌ· Ê˘ÛÈο Î·È ‰ÂÓ ¤¯ÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· Û˘ÓÙËÚ›.
¢π∂•√¢√™ ∏ ‰ Ë Ì È Ô ˘ ÚÁ › · Ó ¤ ˆ Ó franchise ηٷÛÙËÌ¿ÙˆÓ ·ÊÂÓfi˜ ‰›ÓÂÈ ‰È¤ÍÔ‰Ô ˆ˜ ·˘ÙÔ··Û¯fiÏËÛË Û fiÛÔ˘˜ ·Ó·˙ËÙÔ‡Ó ÌÂÁ·Ï‡ÙÂÚÔ ÂÈÛfi‰ËÌ· Î·È ‰È¤ÍÔ‰Ô Ù˘ ‰ËÌÈÔ˘ÚÁÈÎfiÙËÙ¿˜ ÙÔ˘˜, ·ÏÏ¿ Î·È ‰ËÌÈÔ˘ÚÁ› Ӥ˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜ ÂÓÈÛ¯‡ÔÓÙ·˜ ÙËÓ ·Ï˘Û›‰· «¶ÏËÚÒÓÔÌ·È - ∫·Ù·Ó·ÏÒÓˆ» - «¶ÏËÚÒÓÂÙ·È ∫·Ù·Ó·ÏÒÓÂÈ», Ì›· ·Ï˘Û›‰· Ô˘ ¤¯ÂÈ «Û¿ÛÂÈ» Ì ÙË ÊÔÚÔÂȉÚÔÌ‹ Î·È ÙÔÓ „˘¯ÔÏÔÁÈÎfi fiÏÂÌÔ Ô˘ ‚ÈÒÓÔ˘Ì ·fi Ù· ªª∂, ·ÈÙÈÔÏÔÁË̤ӷ ‹ fi¯È. ¶ÚÔ˜ ÂȂ‚·›ˆÛË ÙˆÓ ·ÓˆÙ¤Úˆ, Ô ıÂÛÌfi˜ ÙÔ˘ franchising ·¤‰ÂÈÍ fiÙÈ ·ÓÙ¤¯ÂÈ ÛÙËÓ ÎÚ›ÛË, ηıÒ˜ ÌfiÓÔ Ì›· Ì·ÙÈ¿ ÛÙÔ˘˜ ÂÌÔÚÈÎÔ‡˜ ‰ÚfiÌÔ˘˜ Ù˘ ¯ÒÚ·˜ ·Ô‰ÂÈÎÓ‡ÂÈ ÙÔ˘ ÏfiÁÔ˘ ÙÔ ·ÏËı¤˜, fiÔ˘ Ù· ÌfiÓ· ηٷÛÙ‹Ì·Ù· Ô˘ ÂÈ˙Ô‡Ó Â›Ó·È ·˘Ù¿ Ô˘ ¤¯Ô˘Ó ÂÓÙ·¯ı› Û ̛· ·Ï˘Û›‰· franchise, ·ÏÏ¿ Î·È Ì¤Û· ÛÙËÓ ·ÓÂϤËÙË ÎÚ›ÛË ÎÔÓÙ¿ 120 Ó¤· ηٷÛÙ‹Ì·Ù·
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∏ ‰ËÌÈÔ˘ÚÁ›· Ó¤ˆÓ franchise ηٷÛÙËÌ¿ÙˆÓ ·ÊÂÓfi˜ ‰›ÓÂÈ ‰È¤ÍÔ‰Ô ˆ˜ ·˘ÙÔ··Û¯fiÏËÛË Û fiÛÔ˘˜ ·Ó·˙ËÙÔ‡Ó ÌÂÁ·Ï‡ÙÂÚÔ ÂÈÛfi‰ËÌ· Î·È ‰È¤ÍÔ‰Ô Ù˘ ‰ËÌÈÔ˘ÚÁÈÎfiÙËÙ¿˜ ÙÔ˘˜ ·ÊÂÙ¤ÚÔ˘ ‰ËÌÈÔ˘ÚÁ› Ӥ˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜ ÂÁηÈÓÈ¿ÛıËÎ·Ó Ì¤Û· ÛÙÔ 2011, fiÙ·Ó Ë Û˘ÓÙÚÈÙÈ΋ ÏÂÈÔÓfiÙËÙ· ÙˆÓ ÌÂÌÔÓˆÌ¤ÓˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ Î·È ÙˆÓ ÌÈÎÚÒÓ ·Ï˘Û › ‰ ˆ Ó ÏÈ· ÓÈ Î ‹ ˜ , · Ï ¿ , ‰ÂÓ Ù· ¤‚Á·Ï ¤Ú·. ™ ‡ Ì Ê ˆ Ó· , ‰  , Ì Â ÙË Ó ÂÙ‹ÛÈ· ¤ÎıÂÛË ·Ó·ÛÎfiËÛ˘ ÙÔ˘ ÎÏ¿‰Ô˘ Ô˘ ·ÊÔÚ¿ ÙÔ 2011 ·fi ÙÔ ¶·Ú·ÙËÚËÙ‹ÚÈÔ Franchise, ÙÔÓ Ê ÔÚ¤· ·ÔÙ‡ˆÛ˘ ÙÔ˘ ÎÏ¿‰Ô˘, Ì ÙË Û˘Ó‰ÚÔÌ‹ ÙÔ˘ portal Franchise.GR Î·È ÙÔ˘ ÂÚÈÔ‰ÈÎÔ‡ Franchise Business , ÙÔ Î‡ÚÈÔ Û˘Ì¤Ú·ÛÌ· ·ÊÔÚ¿ ÛÙË ‰È·›ÛÙˆÛË fiÙÈ ÙÔ franchising ·ÓÙÈÛÙ¤ÎÂÙ·È ÛÙËÓ ÎÚ›ÛË Î·È ·ÚÔ˘ÛÈ¿˙ÂÈ ÙfiÛÔ ·‡ÍËÛË Ù˘ ‰È›ۉ˘Û‹˜ ÙÔ˘ ÛÙËÓ ·ÁÔ-
Ú¿ Û 10%, fiÛÔ Î·È ÛËÌ·ÓÙÈ΋ ·‡ÍËÛË Ù˘ ˙‹ÙËÛ˘ ‰ËÏ·‰‹ ÙÔ˘ ÂӉȷʤÚÔÓÙÔ˜ ·fi ‰˘ÓËÙÈÎÔ‡˜ ÂȯÂÈÚË̷ٛ˜ - ‰ÈηÈÔ‰fi¯Ô˘˜. ™·Ê¤Ûٷٷ, Ë ˘ÊÈÛÙ¿ÌÂÓË ÎÚ›ÛË ¤¯ÂÈ ÂËÚ¿ÛÂÈ ÙȘ ·Ï˘Û›‰Â˜ ‰ÈηÈfi¯ÚËÛ˘, fiÔ˘ ¤Ú· ·fi ÙÔ ıÂÙÈÎfi Ù˘ ·‡ÍËÛ˘ Ù˘ ˙‹ÙËÛ˘ ·fi ÂӉȷÊÂÚfiÌÂÓÔ˘˜ ‰ÈηÈÔ‰fi¯Ô˘˜, ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ÛÔ‚·Ú¿ ˙ËÙ‹Ì·Ù· Ô˘ ÍÂÎÈÓÔ‡Ó ·fi ÙË Ì›ˆÛË ÙˆÓ ÂÛfi‰ˆÓ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ÙÔ˘˜ Î·È ·fi ÙËÓ ÊÔÚÔÂ È ‰ Ú Ô Ì ‹ Ô ˘ ‰ ¤ ¯ Ô ÓÙ· È ÙfiÛÔ ÔÈ ‰ÈηÈÔ‰fi¯ÔÈ, fiÛÔ Î·È ÔÈ ÌËÙÚÈΤ˜ ÂÙ·ÈÚ›˜. ∞ÓÂÍ¿ÚÙËÙ· ·fi ÙÔÓ ÎÏ¿‰Ô Ô˘ ‰Ú·ÛÙËÚÈÔÔÈÔ‡ÓÙ·È fiÏ· Ù· ηٷÛÙ‹Ì·Ù· ¤¯Ô˘Ó ‰Â¯ı› ÛËÌ·ÓÙÈΤ˜ ȤÛÂȘ ÛÙ· ¤ÛÔ‰¿ ÙÔ˘˜. ∫¿ÔÈÔÈ ÎÏ¿‰ÔÈ ·ÓÙÈÌÂÙ ˆ › ˙ Ô ˘ Ó Ì Â › ˆ Û Ë ¿ Óˆ ÙÔ˘ 60% ‚Ï. ¤Ó‰˘ÛË ˘fi‰ËÛË, οÔÈÔÈ Ù˘ ٿ͈˜ ÙÔ˘ 10% - 20% ‚Ï. ÂÛÙ›·ÛË, ¯ˆÚ›˜ ·˘Ùfi Ó· ÛËÌ·›ÓÂÈ fiÙÈ ‰ÂÓ ˘¿Ú¯Ô˘Ó ÂÍ·ÈÚ¤ÛÂȘ, ÔÈ Ôԛ˜ ›ÙÂ Â›Ó·È Ù˘¯·›Â˜, ›Ù (Î·È Û˘Ó‹ıˆ˜) Ô Ê›ÏÔÓÙ·È Û ‰È·ÚıÚˆÙÈΤ˜ ·ÏÏ·Á¤˜.
∞À•∞¡∂Δ∞π ∏ ¢π∂π™¢À™∏ √È ÛËÌÂÚÈÓ¤˜ Û˘Óı‹Î˜ Ù˘ ·ÁÔÚ¿˜ ÂÎÙÈÌ¿Ù·È fiÙÈ ı· ·˘Í‹ÛÔ˘Ó ÙË ‰È›ۉ˘-
ÛË ÙÔ˘ franchising Û 15% - 20%, ·Ô‰ÂÈÎÓ‡ÔÓÙ·˜ fiÙÈ Ù· ÚÔÓfiÌÈ· ÙÔ˘ franchising ·ÊÂÓfi˜ ıˆÚ·Î›˙Ô˘Ó Ù· ηٷÛÙ‹Ì·Ù· ÏÈ·ÓÈ΋˜ ¤Ó·ÓÙÈ ÛÙȘ ηÎÔ˘¯›Â˜ Ù˘ ÎÚ›Û˘ Î·È · Ê Â Ù¤ Ú Ô ˘ Ô Ï › ˙ Ô ˘ Ó Ù È ˜ ÌËÙÚÈΤ˜ ÂÙ·ÈÚ›˜ Ì ÙÔ Ì¤ÁÂıÔ˜ Î·È ÙËÓ Â˘ÂÏÈÍ›· Ô˘ ÂÍ·ÛÊ·Ï›˙Ô˘Ó ÙȘ ÂÏ¿¯ÈÛÙ˜ ÎÚ›ÛÈ̘ ÚÔ¸Ôı¤ÛÂȘ ÂÈ‚›ˆÛ˘. ∂ ÈϤÔÓ, Ë ›‰È· Ë · Á Ô Ú ¿ · Ó· ‰ Â È Î Ó ‡ Â È Ù Ô franchising, ηıÒ˜ 2 ÛÙÔ˘˜ 3 ÂӉȷÊÂÚfiÌÂÓÔ˘˜
Ó¤Ô˘˜ ÂȯÂÈÚË̷ٛ˜ ·Ó·˙ËÙÔ‡Ó Ì¤Û· ·fi ÙÔ franchising ÙË Ï‡ÛË ÛÙ· ÂȯÂÈÚËÌ·ÙÈο Î·È Â·ÁÁÂÏÌ·ÙÈο fiÓÂÈÚ¿ ÙÔ˘˜. √È ›‰ÈÔÈ ÔÈ Î·Ù·Ó·ÏˆÙ¤˜, Ì Â Â Ú È Û Û fi Ù Â Ú Ë Ï ¤ Ô Ó ÚÔÛÔ¯‹ ‹ Î·È Î·¯˘Ô„›· ÛÙȘ ÂÈÏÔÁ¤˜ ÙÔ˘˜, ÂÌÈÛÙ‡ÔÓÙ·È ÂÒÓ ˘Ì· ηٷÛÙ‹Ì·Ù·, ıˆÚÒÓÙ·˜ fiÙÈ ‰È·ÛÊ·Ï›˙Ô˘Ó ÙÔ È‰·ÓÈ Î fi v a l u e f o r m o n e y , ‰ËÏ·‰‹ ÙËÓ ÛˆÛÙ‹ ÙÈÌ‹ Î·È ÔÈfiÙËÙ·. ΔÂÏÈο, ÛÙÔ Ï·›ÛÈÔ ÙÔ˘ ÛËÌÂÚÈÓÔ‡ ¿ÛÙ·ÙÔ˘ ÔÈÎÔ-
ÓÔÌÈÎÔ‡ ÂÚÈ‚¿ÏÏÔÓÙÔ˜, ÙÔ f r a n c h i s i n g · Ó· ‰ È· ÌÔÚÊÒÓÂÙ·È, ·Ó·Ù‡ÛÛÂÙ·È, ·ÓÙ¤¯ÂÈ Î·È Î˘Ú›ˆ˜ ·ÔÙÂÏ› ÙË Î·Ï‡ÙÂÚË Ï‡ÛË ÁÈ· fiÛÔ˘˜ ÂÈı˘ÌÔ‡Ó Ó· Â Î Ì Â Ù · ÏÏ Â ˘ Ù Ô ‡ Ó Ù È ˜ È Î· Ó fi ÙË Ù¤ ˜ ÙÔ ˘ ˜ η È Ó· ‰ÒÛÔ˘Ó ‰È¤ÍÔ‰Ô ÛÙȘ ÊÈÏÔ‰Ô͛˜ ÙÔ˘˜ ÁÈ· Ì›· ηχÙÂÚË ˙ˆ‹.
√ Î. ¶Ï¿ÙˆÓ ΔÚ. ª·ÏÏÈÎÔ‡ÚÙ˘ Â›Ó·È ÁÂÓÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ Ù˘ ÂÙ·ÈÚ›·˜ FBS - Franchise Business Services
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È Û˘Ó¯›˜ ·ÏÏ·Á¤˜ ÛÙÔ ÔÈÎÔÓÔÌÈÎfi ÂÚÈ‚¿ÏÏÔÓ ·˘Í¿Óo˘Ó ÙËÓ ›ÂÛË Ô˘ ÓÈÒıÔ˘Ó ÔÈ Î·Ù·Ó·ÏˆÙ¤˜. ¶ÚÔÎÂÈ̤ÓÔ˘ ÏÔÈfiÓ Ó· ·ÓÙÈÌÂÙˆ›ÛÔ˘Ó Ù· Ó¤· ‰Â‰Ô̤ӷ, ‰È·ÌÔÚÊÒÓÔ˘Ó Ù· «ı¤Ïˆ» ÙÔ˘˜, ¤ÙÛÈ ÒÛÙ ӷ ηχÙÔ˘Ó ÙȘ ‚·ÛÈΤ˜ ÙÔ˘˜ ·Ó¿ÁΘ. ΔÔ «ı¤Ïˆ» ¤¯ÂÈ ·ÓÙÈηٷÛÙ·ı› ·fi ÙÔ «ÌÔÚÒ». ™Â ·˘Ùfi ÙÔ Ï·›ÛÈÔ, ÔÈ ÁÚ·Ì̤˜ ¿Ì˘Ó·˜ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ ¤¯Ô˘Ó ‰È·ÊÔÚÔÔÈËı› Î·È ÔÈ ·ÏÏ·Á¤˜ ·˘Ù¤˜ Û˘ÓÔ„›˙ÔÓÙ·È ÛÙ· ÂÍ‹˜: ■ ¶ÚÔÂÙÔÈÌ·Û›· Î·È ¯Ú‹ÛË Ï›ÛÙ·˜ Ì ٷ ··Ú·›ÙËÙ· „ÒÓÈ· ·fi ÙÔ Û›ÙÈ, ÌÈÎÚfiÙÂÚÔ Î·Ï¿ıÈ ·ÁÔÚÒÓ, Û˘¯ÓfiÙÂÚ˜ ÂÈÛΤ„ÂȘ ÛÙ· ηٷÛÙ‹Ì·Ù· ÂÚ›Ô˘ ‰ËÏ·‰‹ 2,4 ÊÔÚ¤˜ ÙËÓ Â‚‰ÔÌ¿‰· ·fi 2,1 Ô˘ ‹Ù·Ó ÚÈÓ ·fi 3 ¯ÚfiÓÈ·. ■ ªÂÁ¿ÏË ·ÓÙ·fiÎÚÈÛË ÛÙȘ ÚÔˆıËÙÈΤ˜ ÂÓ¤ÚÁÂȘ Ô˘ Û¯ÂÙ›˙ÔÓÙ·È Ì ÙËÓ ÙÈÌ‹. ■ ∂ÈÏÔÁ‹ ÚÔ˚fiÓÙˆÓ È‰ÈˆÙÈ΋˜ ÂÙÈΤٷ˜.
∏ §π™Δ∞ «√¶§√» Δ√À ∫∞Δ∞¡∞§øΔ∏ ™‡Ìʈӷ Ì ÛÙÔȯ›· Ù˘ SymphonyIRI, Ô Î·Ù·Ó·ÏˆÙ‹˜ ÂÈϤÁÂÈ ·fi ¤Ó· Û‡ÓÔÏÔ 6.000-9.000 Έ‰ÈÎÒÓ Ô˘ ‰È·ı¤ÙÂÈ ¤Ó· ̤ÛÔ Î·Ù¿ÛÙËÌ· ÙÚÔʛ̈Ó, 300 ÂÚ›Ô˘ Έ‰ÈÎÔ‡˜ ÙÔÓ ¯ÚfiÓÔ. ∂ÈϤÔÓ, Û‡Ìʈӷ Ì ÙȘ ¤Ú¢Ó˜ Shopper Insights, Ô˘ ‰ÈÂÍ¿ÁÂÈ Ë Symphony IRI, ÙÔ 87% ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ ÚÔÂÙÔÈÌ¿˙Ô˘Ó Ï›ÛÙ· ÚÈÓ ÍÂÎÈÓ‹ÛÔ˘Ó ÙÔ ·ÁÔÚ·ÛÙÈÎfi ÙÔ˘˜ Ù·Í›‰È. √È ÏfiÁÔÈ Â›Ó·È ÔÈ ÂÍ‹˜: ■ ¡· ·ÔʇÁÔ˘Ó Ó· ·ÁÔÚ¿ÛÔ˘Ó ÚÔ˚fiÓÙ· Ô˘ ‰ÂÓ ¯ÚÂÈ¿˙ÔÓÙ·È. ■ ¡· ı˘ÌËıÔ‡Ó Ó· ·ÁÔÚ¿ÛÔ˘Ó Ù· ÚÔ˚fiÓÙ· Ô˘ ¯ÚÂÈ¿˙ÔÓÙ·È. ■ ¡· ÔÏÔÎÏËÚÒÛÔ˘Ó ÈÔ ÁÚ‹ÁÔÚ· ÙȘ ·ÁÔÚ¤˜ ÙÔ˘˜. √ ηٷӷψً˜ ı¤ÏÂÈ Ó· ÂÎÙ·ÌȇÂÈ ÏÈÁfiÙÂÚ· ¯Ú‹Ì·Ù· οı ÊÔÚ¿ Ô˘ ËÁ·›ÓÂÈ ÛÙÔ ÛÔ˘ÂÚÌ¿ÚÎÂÙ, Ó· ·ÁÔÚ¿˙ÂÈ Ù· ·Ó·Áη›· Î·È ·˘Ù¿ Ô˘ ·Ó·ÁÚ¿ÊÔÓÙ·È ÛÙË Ï›ÛÙ· ÙÔ˘. ∞˘Ùfi ¤¯ÂÈ ˆ˜ ·ÔÙ¤ÏÂÛÌ· Ó· ÌÂÈÒÓÔÓÙ·È ÔÈ ·˘ıfiÚÌËÙ˜ ÌË ÚÔÁÚ·ÌÌ·ÙÈṲ̂Ó˜ ·ÁÔÚ¤˜. √Ù·Ó ÛÙË Ï›ÛÙ· ·Ó·ÁÚ¿ÊÂÙ·È Ë Ì¿Úη, ÙfiÙ ηٿ ¤Ó· ÌÂÁ¿ÏÔ ÔÛÔÛÙfi Ë ·fiÊ·ÛË ·ÁÔÚ¿˜ ÚÔ˚fiÓÙÔ˜ ¤¯ÂÈ ÏËÊı› ÛÙÔ Û›ÙÈ, ÂÓÒ fiÙ·Ó ·Ó·ÁÚ¿ÊÂÙ·È ÌfiÓÔ Ë Î·ÙËÁÔÚ›·, ÙfiÙÂ Ë ·fiÊ·ÛË Ï·Ì‚¿ÓÂÙ·È ÛÙÔ ÛËÌÂ›Ô ·ÁÔÚ¿˜ ‰ËÏ·‰‹ ÌÚÔÛÙ¿ ÛÙÔ Ú¿ÊÈ. √Ù·Ó ·Ó·ÁÚ¿ÊÂÙ·È ÛÙË Ï›ÛÙ· Ë Ì¿Úη, ÛËÌ·›ÓÂÈ fiÙÈ Ë Ì¿Úη ¤¯ÂÈ ÈÛÙfiÙËÙ· Î·È Û¯ÂÙÈο ÈÔ ‰‡ÛÎÔÏ· ı· ÂÈÏÂÁ› ÌÈ· ¿ÏÏË. √Ù·Ó fï˜ ·Ó·ÁÚ¿ÊÂÙ·È ÌfiÓÔ Ë Î·ÙËÁÔÚ›·, ÙfiÙÂ
® Δ√À | ¶∞¡∞°πøΔ∏ ª¶√ƒ∂Δ√À
√ ηٷӷψً˜ ÂÈϤÁÂÈ ·fi ¤Ó· Û‡ÓÔÏÔ 6.000-9.000 Έ‰ÈÎÒÓ Ô˘ ‰È·ı¤ÙÂÈ ¤Ó· ̤ÛÔ Î·Ù¿ÛÙËÌ· ÙÚÔʛ̈Ó, 300 ÂÚ›Ô˘ Έ‰ÈÎÔ‡˜ ÙÔÓ ¯ÚfiÓÔ. ΔÔ 87% ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ ÚÔÂÙÔÈÌ¿˙Ô˘Ó Ï›ÛÙ· ÚÈÓ ÍÂÎÈÓ‹ÛÔ˘Ó ÙÔ ·ÁÔÚ·ÛÙÈÎfi ÙÔ˘˜ Ù·Í›‰È Ô ÂÈÚ·ÛÌfi˜ Â›Ó·È ÌÂÁ¿ÏÔ˜ ÛÙÔ Ó· ÂÈϤÍÂÈ Î·Ó›˜ ›Ù οÔÈÔ ÚÔ˚fiÓ È‰ÈˆÙÈ΋˜ ÂÙÈΤٷ˜ ‹ Ó· ÂËÚ·Ûı› ¤ÓÙÔÓ· ·fi ÙȘ ÂÓ¤ÚÁÂȘ ÙˆÓ ·ÓÙ·ÁˆÓÈÛÙÈÎÒÓ ÚÔ˚fiÓÙˆÓ ÛÙÔ Ú¿ÊÈ. ™ÙË ‰Â‡ÙÂÚË ÂÚ›ÙˆÛË ÔÈ ÚÔÛÊÔÚ¤˜ ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜ Á›ÓÔÓÙ·È ÈÔ ‰ÂÏ·ÛÙÈΤ˜.
∏ ™∏ª∞™π∞ Δø¡ ¶ƒ√ø£∏Δπ∫ø¡ ∂¡∂ƒ°∂πø¡ √È ÚÔˆı‹ÛÂȘ Ù· ÙÂÏÂ˘Ù·›· 2 ¯ÚfiÓÈ· ¤¯Ô˘Ó ·ÏÏ¿ÍÂÈ ¯·Ú·ÎÙ‹Ú· Î·È ‰›ÓÔ˘Ó ¤ÌÊ·ÛË Ì ÙÔÓ ¤Ó· ‹ Ì ÙÔÓ ¿ÏÏÔ ÙÚfiÔ ÛÙËÓ ÙÈÌ‹, ‰ËÏ·‰‹ ÂÓÈÛ¯‡ÔÓÙ·È ÚÔˆı‹ÛÂȘ ‰ˆÚÂ¿Ó fiÁÎÔ˘ .¯. 1+1 ‹ ÂÚÈÛÛfiÙÂÚË ÔÛfiÙËÙ· ÛÙËÓ ›‰È· ÙÈÌ‹, ‰ˆÚÂ¿Ó ÚÔ˚fiÓÙ· Ì·˙› ·fi ¿ÏϘ ηÙËÁÔڛ˜, ·ÏÏ¿ ΢ڛˆ˜ ÚÔÛÊÔÚ¤˜ Ì›ˆÛ˘ ÙÈÌ‹˜. √È ÚÔ·Ó·ÊÂÚfiÌÂÓ˜ ÂÓ¤ÚÁÂȘ ÚÔÛ·ıÔ‡Ó Ó· οÓÔ˘Ó Ù· ÚÔ˚fiÓÙ· ÈÔ ÂÏ΢ÛÙÈο ÛÙÔÓ ÂÏ¿ÙË-ηٷӷψً. ∏ Û˘Ó¯‹˜ ›ÂÛË ÛÙËÓ ÙÈÌ‹ οÓÂÈ ÙÔÓ Î·Ù·Ó·ÏˆÙ‹ ·ÎfiÌË ÈÔ ÚÔÛÂÎÙÈÎfi, ÚÔÛ·ı› ÎÈ ÂÛÙÈ¿˙ÂÈ ÛÙËÓ ÙÈÌ‹ ÙÔ˘ ÚÔ˚fiÓÙÔ˜ Ô˘ ·ÁÔÚ¿˙ÂÈ. ÷ڷÎÙËÚÈÛÙÈο, fiˆ˜ ÚÔ·ÙÂÈ ·fi ¤Ú¢ӷ Ù˘ SymphonyIRI, ÔÈ 92 ÛÙÔ˘˜ 100 ηٷӷψ٤˜ ÁÓˆÚ›˙Ô˘Ó Ì ·ÎÚ›‚ÂÈ· ÙËÓ ÙÈÌ‹ ·ÚÎÂÙÒÓ ÚÔ˚fiÓÙˆÓ Ô˘ ·ÁÔÚ¿˙Ô˘Ó. ™˘ÌÂÚ·›ÓÔ˘Ì ÏÔÈfiÓ fiÙÈ ÛËÌ·ÓÙÈÎfi ÚfiÏÔ ÛÙËÓ
ÂÈÏÔÁ‹ ÙÔ˘ ÚÔ˚fiÓÙÔ˜ ·›˙ÂÈ Î·È ÙÔ Â›Â‰Ô Ù˘ Ì›ˆÛ˘ Ù˘ ÙÈÌ‹˜. ∏ ÂÏ·ÛÙÈÎfiÙËÙ· ÙÈÌ‹˜ ÙˆÓ ÚÔ˚fiÓÙˆÓ ·˘Í¿ÓÂÙ·È Û˘ÁÎÚÈÙÈο Ì ٷ ÚÔËÁÔ‡ÌÂÓ· ¤ÙË. ¢ËÏ·‰‹ ÔÈ ˆÏ‹ÛÂȘ ÙÔ˘˜ ÂËÚ¿˙ÔÓÙ·È ÂÚÈÛÛfiÙÂÚÔ Û Èı·Ó¤˜ ÌÂÙ·‚ÔϤ˜ ÙˆÓ ÙÈÌÒÓ ÙÔ˘˜. ∫·ıÔÚÈÛÙÈÎfi ·Ú¿ÁÔÓÙ· ¤¯ÂÈ Î·È Ë ÂÈÎÔÈÓˆÓ›· Ù˘ ÚÔÛÊÔÚ¿˜. ∂¯ÂÈ ·Ú·ÙËÚËı› ·fi Ù· ·Ó·Ï˘ÙÈο ÌÔÓ٤Ϸ Ô˘ ‰ÈÂÍ¿ÁÂÈ Ë SymphonyIRI fiÙÈ ·ÎfiÌË Î·È ·Ó ‰È·ÊÔÚÂÙÈΤ˜ ÚÔÛÊÔÚ¤˜ ÌÂÈÒÓÔ˘Ó ÙËÓ ÙÈÌ‹ ÛÙÔ ›‰ÈÔ Â›Â‰Ô ÁÈ· ÙÔ ›‰ÈÔ ÚÔ˚fiÓ Ë ·ÔÙÂÏÂÛÌ·ÙÈÎfiÙËÙ¿ ÙÔ˘˜ ‰È·Ê¤ÚÂÈ ÛËÌ·ÓÙÈο ·Ó¿ÏÔÁ· Ì ÙÔÓ Ì˯·ÓÈÛÌfi ÚÔÒıËÛ˘. ∂›Û˘ Ë ÂÈÎÔÈÓˆÓ›· ÙˆÓ ÚÔÛÊÔÚÒÓ Ô˘ Á›ÓÂÙ·È Ì¤Ûˆ ÙˆÓ Ê˘ÏÏ·‰›ˆÓ ÙˆÓ ÏÈ·Ó¤ÌÔÚˆÓ ÌÔÚ› Ó· Â›Ó·È ¤Ó·˜ ηıÔÚÈÛÙÈÎfi˜ ·Ú¿ÁÔÓÙ·˜ ÙˆÓ ˆÏ‹ÛÂˆÓ Î·È Ô ÏfiÁÔ˜ Â›Ó·È fiÙÈ ÙÔ 50% ÙˆÓ ·ÁÔÚ·ÛÙÒÓ Û˘Ì‚Ô˘Ï‡ÂÙ·È ÙÔ Ê˘ÏÏ¿‰ÈÔ.
¶ƒ√´√¡Δ∞ π¢πøΔπ∫∏™ ∂Δπ∫∂Δ∞™ √ÛÔ ÂÓÙ›ÓÂÙ·È Ô fiÏÂÌÔ˜ ÁÈ· ÂÈÏÔÁ‹ Έ‰ÈÎÔ‡ ÛÙÔ Ú¿ÊÈ, ÎÂÚ‰ÈṲ̂ӷ Û ‚¿ıÔ˜ ¯ÚfiÓÔ˘ ı· Â›Ó·È Ù· ÚÔ˚fiÓÙ· ȉȈÙÈ΋˜ ÂÙÈΤٷ˜. ∏ SymphonyIRI, ·fi ÛÙÔȯ›· Ô˘ ¤¯ÂÈ Û˘ÏϤÍÂÈ ·fi ÙÔ ‰›ÎÙ˘fi Ù˘ ÛÙËÓ ∂˘ÚÒË, Ê·›ÓÂÙ·È fiÙÈ Ù· ÚÔ˚fiÓÙ· ȉȈÙÈ΋˜ ÂÙÈΤٷ˜ ·˘Í¿ÓÔ˘Ó ÏfiÁˆ Ù˘ ÔÈÎÔÓÔÌÈ΋˜ ·ÛÙ¿ıÂÈ·˜, ·ÏÏ¿ ›Û˘ ÁÈ·Ù› ÔÈ Î·Ù·Ó·ÏˆÙ¤˜ ·Ó·˙ËÙÔ‡Ó ÌÂÁ·Ï‡ÙÂÚË ·Í›· ÁÈ· Ù· ¯Ú‹Ì·Ù· Ô˘ Íԉ‡ԢÓ. ∂›Û˘, ÈÛÙÂ‡Ô˘Ó fiÙÈ Ù· ÚÔ˚fiÓÙ· ȉȈÙÈ΋˜ ÂÙÈΤٷ˜ Â›Ó·È ÂÍ›ÛÔ˘ ηϿ Ì ٷ ÂÒÓ˘Ì· Î·È Û ÌÂÚÈΤ˜ ¯ÒÚ˜ ·ÎfiÌË Î·È Î·Ï‡ÙÂÚ·. ™ÙËÓ Ú·ÁÌ·ÙÈÎfiÙËÙ· ÙÔ ÌÂÚ›‰ÈÔ ·ÁÔÚ¿˜ ¤¯ÂÈ ·˘ÍËı› Û οı ¯ÒÚ· ÂÎÙfi˜ ·fi ÙË ª. μÚÂÙ·Ó›·, ÙÔ Ì¤ÛÔ ÌÂÚ›‰ÈÔ ÛÙȘ 7 ÌÂÁ¿Ï˜ ‰˘ÙÈÎÔÂ˘Úˆ·˚Τ˜ ¯ÒÚ˜ (ª. μÚÂÙ·Ó›·, °·ÏÏ›·, °ÂÚÌ·Ó›·, πÛ·Ó›·, πÙ·Ï›·, √ÏÏ·Ó‰›· ÎÈ ∂ÏÏ¿‰·) Â›Ó·È ÂÚ›Ô˘ 30%. °È· ÙÔ˘˜ ηٷӷψ٤˜ ¤Ó· ηϿıÈ Ô˘ Â›Ó·È ÁÂÌ¿ÙÔ Ì ÚÔ˚fiÓÙ· ȉȈÙÈ΋˜ ÂÙÈΤٷ˜ Â›Ó·È ÂÚ›Ô˘ 30% ÊıËÓfiÙÂÚÔ ·fi ·˘Ùfi Ô˘ Â›Ó·È ÁÂÌ¿ÙÔ ·fi ÂÒÓ˘Ì· ÚÔ˚fiÓÙ·. ΔÔ ÌÂÚ›‰ÈÔ ·ÁÔÚ¿˜ ÙˆÓ ÚÔ˚fiÓÙˆÓ È‰ÈˆÙÈ΋˜ ÂÙÈΤٷ˜ ‰È·Ê¤ÚÂÈ ·fi ÙË Ì›· ¯ÒÚ· ÛÙËÓ ¿ÏÏË ¤ÙÛÈ ÛÙË ª. μÚÂÙ·Ó›· Â›Ó·È 49,2% ÛÙ· Ù·¯˘Î›ÓËÙ· ηٷӷψÙÈο ·Á·ı¿ Ì ÙËÓ πÙ·Ï›· ÛÙÔ 16,1% Î·È ÙËÓ ∂ÏÏ¿‰· ÂÚ›Ô˘ ÛÙÔ 21%. ∏ ÌÂÁ·Ï‡ÙÂÚË ·Ó¿Ù˘ÍË ÌÂÚȉ›Ô˘ ·Ú·ÙËÚ‹ıËΠÛÙËÓ πÛ·Ó›· fiÔ˘ ÔÈ ÌÂÁ¿ÏÔÈ ÏÈ·Ó¤ÌÔÚÔÈ ÂÂÓ‰‡Ô˘Ó ÛÙËÓ ·Ó¿Ù˘ÍË ÚÔ˚fiÓÙˆÓ È‰ÈˆÙÈ΋˜ ÂÙÈΤٷ˜ ‰È·ÊÔÚÂÙÈÎÒÓ ÙÈÌÒÓ ‰È·‚ϤÔÓÙ·˜ fiÙÈ ÔÈ ·ÁÔÚ·ÛÙ¤˜ ·ӷÚÔÛ‰ÈÔÚ›˙Ô˘Ó Ù·
«ı¤Ïˆ» ÙÔ˘˜ ÛÙ· ‚·ÛÈο ÁÈ· Ó· οÓÔ˘Ó ÔÈÎÔÓÔÌ›·. ∏ ª. μÚÂÙ·Ó›· Â›Ó·È Ë ÌfiÓË ¯ÒÚ· fiÔ˘ ·Ú·ÙËÚ‹ıËΠÙÒÛË ÙÔ˘ ÌÂÚȉ›Ô˘ ·ÁÔÚ¿˜ ÙÔ˘˜ ÏfiÁˆ ÙˆÓ È‰È·›ÙÂÚ· ¤ÓÙÔÓˆÓ ÚÔˆıËÙÈÎÒÓ ÂÓÂÚÁÂÈÒÓ ÙˆÓ ÂÒÓ˘ÌˆÓ ÚÔ˚fiÓÙˆÓ. °›ÓÂÙ·È ÏÔÈfiÓ Î·Ù·ÓÔËÙfi fiÙÈ ÔÈ ∂˘Úˆ·›ÔÈ Î·Ù·Ó·ÏˆÙ¤˜ ÏfiÁˆ Ù˘ ·˘Í·ÓfiÌÂÓ˘ ·ÓÂÚÁ›·˜ Î·È ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘ ÚÔÁÚ·ÌÌ·Ù›˙Ô˘Ó Ôχ ηϿ ÙȘ ·ÁÔÚ¤˜ ÙÔ˘˜ Î·È ÎÔÈÙ¿Ó ÙË Ì¤ÁÈÛÙË ·Í›· Ô˘ ÌÔÚÔ‡Ó Ó· ¿ÚÔ˘Ó ÛÙ· ¯Ú‹Ì·Ù· Ô˘ Íԉ‡ԢÓ. ∂›Û˘, ÔÈ ·ÁÔÚ·ÛÙ¤˜ ıˆÚÔ‡Ó ÔÏϤ˜ ÊÔÚ¤˜ Ù· ÚÔ˚fiÓÙ· ȉȈÙÈ΋˜ ÂÙÈΤٷ˜ «ÂÒÓ˘Ì·», Ô˘ ¤¯Ô˘Ó fï˜ ÙËÓ ˘ÔÁÚ·Ê‹ ÙÔ˘ ÏÈ·Ó¤ÌÔÚÔ˘. √È ÏÈ·Ó¤ÌÔÚÔÈ È¤˙Ô˘Ó Ì ٷ ‰Èο ÙÔ˘˜ ÚÔ˚fiÓÙ· ·Ó·Ù‡ÛÛÔÓÙ·˜ Ӥ˜ ÛÂÈÚ¤˜, ·ÏÏ¿ ‰›ÓÔÓÙ·˜ ÌÂÁ¿ÏÔ ¯ÒÚÔ ÛÙÔ Ú¿ÊÈ Î·È ·˘Ùfi ·ÔÙÂÏ›
ÛËÌ·ÓÙÈ΋ ·ÂÈÏ‹ ÁÈ· Ù· ÂÒÓ˘Ì· ÚÔ˚fiÓÙ· Ù· ÔÔ›· ·Ì‡ÓÔÓÙ·È Ì¤Ûˆ ηÈÓÔÙÔÌ›·˜, Ô˘ Ù· ‰È·ÊÔÚÔÔÈÔ‡Ó ·ÏÏ¿ Î·È Ì ÂÈıÂÙÈΤ˜ ÛÙÚ·ÙËÁÈΤ˜ ÙÈÌÒÓ ·ÏÏ¿ Î·È ÚÔˆı‹ÛˆÓ. ™˘ÓÔ„›˙ÔÓÙ·˜ ÁÈ· Ó· ÂÙ‡¯Ô˘Ì ٷ ‚¤ÏÙÈÛÙ· ·ÔÙÂϤÛÌ·Ù· Ú¤ÂÈ Ó· ÁÓˆÚ›˙Ô˘Ì Ҙ Û˘ÌÂÚÈʤÚÂÙ·È Ô Î·Ù·Ó·ÏˆÙ‹˜ ÛÙÔ ·ÁÔÚ·ÛÙÈÎfi ÙÔ˘ Ù·Í›‰È Î·È ÔÈÔÈ Â›Ó·È ÔÈ Î·Ù¿ÏÏËÏÔÈ Ì˯·ÓÈÛÌÔ› Ô˘ ı· ÙÔÓ ÚÔÛÂÏ·ÛÔ˘Ó ¤ÙÛÈ ÒÛÙ ӷ ÌÂÙ·ÙÚ¤„Ô˘Ì ٷ «ÌÔÚÒ» Û «ı¤Ïˆ».
√ Î. ¶·Ó·ÁÈÒÙ˘ ªÔÚ¤ÙÔ˜ Â›Ó·È ÂÌÔÚÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ ·Ó·ÏËÚˆÙ‹˜ ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ ÛÙÔ SymphonyIRIGroup
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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‰Ò Î·È ÔÏÏ¿ ¯ÚfiÓÈ· ÛÙËÓ ¯ÒÚ· Ì·˜ Ë ÂÛÙ›·ÛË ÚˆÙ·ÁˆÓÈÛÙÔ‡Û ÛÙÔÓ ¯ÒÚÔ ÙÔ˘ franchising. To ›‰ÈÔ Û˘Ó¤‚·ÈÓÂ Î·È Û ·ÁÎfiÛÌÈÔ Â›Â‰Ô. ∏¯ËÚ¿ ÔÓfiÌ·Ù· fiˆ˜ Mc Donald’s, Burger King, Pizza Hut, Starbucks Î·È ÔÏÏ¿ ¿ÏÏ· ÌÔÓÔˆÏÔ‡Ó ‰ÈÂıÓÒ˜ ÙȘ ·ÁÔÚ¤˜. ™ÙËÓ ·ÙÚ›‰· Ì·˜, Ì ÙÔ ¤Ó· ÂηÙÔÌ̇ÚÈÔ ·Ó¤ÚÁÔ˘˜ Î·È Ù· ¤ÓÙÂη ÂηÙÔÌ̇ÚÈ· ·Ó·ÛÊ·Ï›˜ Ôϛ٘, Ë ÂÛÙ›·ÛË ÂÍ·ÎÔÏÔ˘ı› Ó· ÎÚ·Ù¿ Ù· Û΋ÙÚ· ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ ÂӉȷʤÚÔÓÙÔ˜. ∂ȉÈο ÛÙȘ Ë̤Ú˜ Ì·˜, Ô˘ fiÏÔÈ Ì·˜ ÂÚÈÎfiÙÔ˘Ì ٷ «ÂÚÈÙÙ¿», Ô ÎÏ¿‰Ô˜ Ù˘ ÂÛÙ›·Û˘ ÌÔÈ¿˙ÂÈ Ó· Â›Ó·È ÙÔ ÌfiÓÔ ÂÏȉÔÊfiÚÔ Â‰›Ô ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜. º˘ÛÈο, ηıÒ˜ ·˘Ù¿ Ù· ‰‡ÛÎÔÏ· ¯ÚfiÓÈ· Ô˘ ۯ‰fiÓ fiϘ ÔÈ Î·Ù·Ó·ÏˆÙÈΤ˜ Ì·˜ Û˘Ó‹ıÂȘ ¤¯Ô˘Ó ·ÏÏ¿ÍÂÈ, ¯ÚÂÈ¿˙ÂÙ·È ÙÂÚ¿ÛÙÈ· ÚÔÛÔ¯‹ fiÙ·Ó Î¿ÔÈÔ˜ ı· Ï¿‚ÂÈ ÙËÓ ·fiÊ·ÛË Ó· ÙÔÏÌ‹ÛÂÈ Ó· ÂȯÂÈÚ‹ÛÂÈ ÛÙËÓ ÂÛÙ›·ÛË ·ÏÏ¿ Î·È Û οı ¿ÏÏÔ Â‰›Ô.
Δπ ¡∞ ¶ƒ√™∂•∂π √ FRANCHISEE ∞ÎfiÌË Ï¤ÔÓ Î·È ÔÈ ÈÔ ÂÈÊ˘Ï·ÎÙÈÎÔ› ·Ú·‰¤¯ÔÓÙ·È fiÙÈ ÙÔ franchising ÌÔÈ¿˙ÂÈ ˆ˜ Ë ÌfiÓË ·ÛÊ·Ï‹˜ ‰È¤ÍÔ‰Ô˜. £· Ú¤ÂÈ ‚¤‚·È· οÔÈÔ˜ Ó· Â›Ó·È ‰ÈÏ¿ ÚÔÛÂÎÙÈÎfi˜ ÒÛÙ ӷ ‰È·Ê˘Ï¿ÍÂÈ ÙËÓ Â¤Ó‰˘Û‹ ÙÔ˘, Ó· ÂÍ·ÛÊ·Ï›ÛÂÈ ÙÔ Ì¤ÏÏÔÓ ÙÔ˘ Î·È Ó· ‰ÒÛÂÈ ÚÔÔÙÈ΋ ÛÙËÓ Âȯ›ÚËÛ‹ ÙÔ˘. ∂ÈÁÚ·ÌÌ·ÙÈο ÏÔÈfiÓ Ô ˘Ô„‹ÊÈÔ˜ franchisee ı· Ú¤ÂÈ Ó· ÚÔÛ¤ÍÂÈ Ù· ·Ú·Î¿Ùˆ: ■ ÷ÌËÏfi ÂÓÔ›ÎÈÔ ∂›Ó·È Ë Ï¤ÔÓ ·ÓÂÏ·ÛÙÈ΋ ‰·¿ÓË. √Ù·Ó Ë ‰Ô˘ÏÂÈ¿ Ì·˜ ËÁ·›ÓÂÈ Î·Ï¿ ÎÈ ¤¯Ô˘Ì ˘„ËϤ˜ ˆÏ‹ÛÂȘ, ‰ÂÓ ˘¿Ú¯ÂÈ Úfi‚ÏËÌ·. ∞Ó fï˜ Ù· Ú¿ÁÌ·Ù· ‰ÂÓ ¿Ó fiˆ˜ Ù· ÚԂϤ„·ÌÂ, ÙfiÙ ÙÔ ¿Á¯Ô˜ Î·È Ù· ÚÔ‚Ï‹Ì·Ù· ı· Ì·˜ Û˘ÓÙÚÔʇԢÓ. Δ· ˘„ËÏ¿ ÂÓÔ›ÎÈ· ¤¯Ô˘Ó ηٷÛÙÚ¤„ÂÈ ‰Âο‰Â˜ ÂȯÂÈÚ‹ÛÂȘ. ∞Ô‰ÂÎÙfi Â›Ó·È ¤Ó· ÂÓÔ›ÎÈÔ, ÙÔ ÔÔ›Ô ‰ÂÓ ˘ÂÚ‚·›ÓÂÈ ÙÔ 10% ÙÔ˘ Ù˙›ÚÔ˘ Ù˘ Âȯ›ÚËÛ˘. ∞Ú· ‰ÂÓ ¯ÚÂÈ¿˙ÂÙ·È ÂÓıÔ˘ÛÈ·ÛÌfi˜ Ô˘ ı· ¤¯ÂÈ Û·Ó Û˘Ó¤ÂÈ· ÙÔÓ ÂÁÎψ‚ÈÛÌfi Û’ ¤Ó· ÌÈÛıˆÙ‹ÚÈÔ Ô˘ ‰‡ÛÎÔÏ· ı· ›ÛÔ˘Ì ÙÔÓ È‰ÈÔÎÙ‹ÙË Ó· ·Ô‰Â-
ÌÔÚ› Ó· ‰ÈÔÈ΋ÛÂÈ ·Ó ‰ÂÓ ÁÓˆÚ›˙ÂÈ Î·Ï¿ ÙÈ ÛËÌ·›ÓÂÈ ÂÛÙ›·ÛË. ■ ∞Ó·˙ËÙ‹ÛÙ ÙËÓ ËıÈ΋ ¢˘ÛÙ˘¯Ò˜ ÔÏϤ˜ ÊÔÚ¤˜ ÙÔ franchising ÌÔÈ¿˙ÂÈ Ì ÙËÓ ·Ó·Ú¯›· Î·È ÙÔÓ ÛÙ·ÏÈÓÈÎfi ÎÔÌÔ˘ÓÈÛÌfi Ì ÙËÓ ¤ÓÓÔÈ· fiÙÈ Ë ıˆڛ· ·¤¯ÂÈ Ôχ ·fi ÙËÓ Ú¿ÍË. ¶ÔÈÔ˜ ‰ÂÓ ı· ‹ıÂÏ ӷ ÌËÓ ˘¿Ú¯ÂÈ ‰ÈÔ›ÎËÛË Î·È Ó· ›̷ÛÙ fiÏÔÈ ›ÛÔÈ Î·È Ó· Û˘ÓÂÈÛʤڷÌ ÁÈ· ÙÔ ÎÔÈÓfi ηÏfi Î·È fiÏÔÈ Ó· ·ÔÏ·Ì‚¿Ó·Ì ٷ ÔʤÏË ·˘Ù‹˜ Ù˘ ‰È·‰Èηۛ·˜; ∞˘Ùfi ÂÚ›Ô˘ ϤÂÈ Ë ıˆڛ· Ù˘ ·Ó·Ú¯›·˜. √̈˜ ÛÙËÓ Ú¿ÍË Ù· Ú¿ÁÌ·Ù· Â›Ó·È ‰È·ÊÔÚÂÙÈο. ∂ÙÛÈ Î·È Ô ·ÙÂÚÔ‡Ï˘ ™Ù¿ÏÈÓ ·ÓÙ› Ó· ÂÍÈÛÒÛÂÈ ÙÔ˘˜ ·ÓıÚÒÔ˘˜ ‚ÂÏÙÈÒÓÔÓÙ·˜ ÙË ˙ˆ‹ ÙÔ˘˜, ÙÔ˘˜ Â͛ۈÛ ÂÍ·ıÏÈÒÓÔÓÙ¿˜ ÙÔ˘˜ ÁÈ· Ó· ÂÚÓ¿ÂÈ Î·Ï¿ Ô ›‰ÈÔ˜ Î·È ÙÔ ÎfiÌÌ·. ∂ÙÛÈ ÏÔÈfiÓ ÛÙÔ franchising ›Ûˆ˜ ÙÔ ÈÔ
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∞˘Ù¿ Ù· ‰‡ÛÎÔÏ· ¯ÚfiÓÈ· Ô˘ ۯ‰fiÓ fiϘ ÔÈ Î·Ù·Ó·ÏˆÙÈΤ˜ Ì·˜ Û˘Ó‹ıÂȘ ¤¯Ô˘Ó ·ÏÏ¿ÍÂÈ, ¯ÚÂÈ¿˙ÂÙ·È ÙÂÚ¿ÛÙÈ· ÚÔÛÔ¯‹ fiÙ·Ó Î¿ÔÈÔ˜ ı· Ï¿‚ÂÈ ÙËÓ ·fiÊ·ÛË Ó· ÙÔÏÌ‹ÛÂÈ Ó· ÂȯÂÈÚ‹ÛÂÈ ÛÙËÓ ÂÛÙ›·ÛË ·ÏÏ¿ Î·È Û οı ¿ÏÏÔ Â‰›Ô ¯ı› fiÙÈ ı· ·›ÚÓÂÈ ÏÈÁfiÙÂÚ· ¯Ú‹Ì·Ù·. ■ ÷ÌËÏ‹ ÌÈÛıÔ‰ÔÛ›· ∞Ó ÁÈ· Ó· ÌÔÚ¤ÛÔ˘Ì ӷ ÏÂÈÙÔ˘ÚÁ‹ÛÔ˘Ì ̛· Âȯ›ÚËÛË ÛÙÔÓ ÎÏ¿‰Ô Ù˘ ÂÛÙ›·Û˘ ¯ÚÂÈ·˙fiÌ·ÛÙ ÔÏÏ¿ ¿ÙÔÌ· ÚÔÛˆÈÎfi, ·˘Ùfi ı· ¤¯ÂÈ Û·Ó ·ÔÙ¤ÏÂÛÌ· Ó· ¤¯Ô˘Ì ·ÊÂÓfi˜ ÛËÌ·ÓÙÈÎfi ÎfiÛÙÔ˜ Î·È ÎfiÔ ‰È·¯Â›ÚÈÛ˘ Î·È ·ÊÂÙ¤ÚÔ˘ ·Ó οÔÈ· ÂÚ›Ô‰Ô ÌÂȈı› Ô Ù˙›ÚÔ˜ Ì·˜, ÙÔ ÎfiÛÙÔ˜ ÌÈÛıÔ‰ÔÛ›·˜ ı· ·Ô‰Âȯı› ‰˘Û‚¿ÛÙ·¯ÙÔ. ■ ÷ÌËÏ¿ ÏÂÈÙÔ˘ÚÁÈο ∞Ó ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ì ̛· ÂÈ-
¯Â›ÚËÛË Ô˘ ÁÈ· Ó· ÏÂÈÙÔ˘ÚÁ‹ÛÂÈ ¤¯ÂÈ ÌÂÁ¿ÏÔ ÎfiÛÙÔ˜ ÏÂÈÙÔ˘ÚÁÈÎÒÓ ‰··ÓÒÓ (Ú‡̷, ÓÂÚfi, ÙËϤʈÓÔ, Áο˙È Î.Ï.) οÙÈ Ô˘ Û¿ÓÈ· ηÓ›˜ ÌÔÚ› Ó· ÚԂϤ„ÂÈ ÛÙÔ ˘ÔıÂÙÈÎfi ÂȯÂÈÚËÌ·ÙÈÎfi ÙÔ˘ Ï¿ÓÔ, ı· Ú¤ÂÈ Ó· ÁÓˆÚ›˙Ô˘Ì fiÙÈ ·˘Ù¤˜ ÔÈ ‰·¿Ó˜ ÂÚÈÔÚ›˙Ô˘Ó ÛËÌ·ÓÙÈο Ù· Ô‡Ùˆ˜ ‹ ¿Ïψ˜ ÂÚÈÔÚÈṲ̂ӷ, ·˘Ù‹Ó ÙËÓ ÂÚ›Ô‰Ô, ΤډË. ■ ÷ÌËÏfi ÎfiÛÙÔ˜ ÚÒÙˆÓ ˘ÏÒÓ ∂ϤÁÍÙ fiÙÈ ÙÔ food cost Ù˘ Âȯ›ÚËÛ‹˜ Û·˜ ÌÔÚ› Ó· ÎÚ·ÙËı› Û ¯·ÌËÏ¿ ›‰·. π‰·ÓÈÎfi Â›Ó·È Ó· ÌËÓ ÍÂÂÚÓ¿ ÙÔ 30% ÙÔ˘ Ù˙›ÚÔ˘ Û·˜. º˘ÛÈο ÂÍ·ÚÙ¿Ù·È ÎÈ ·fi ÙÔ Â›‰Ô˜ Ù˘ Âȯ›ÚËÛ˘. ∞ÏÏÔ ÙÔ Î·Ê¤, ¿ÏÏÔ ÙÔ ÂÛÙÈ·ÙfiÚÈÔ, Ô ÊÔ‡ÚÓÔ˜ Î.Ï. √̈˜ fiÙ·Ó ÛÙËÓ ÂÛÙ›·ÛË ÍÂʇÁÂÈ ÙÔ food cost ·Ú¯›˙Ô˘Ó ÔÈ ·Ï¯ËÌ›˜. ∫¿ÔÈÔÈ ÌÂÈÒÓÔ˘Ó ÙËÓ ÔÛfiÙËÙ· ÎÈ ¿ÏÏÔÈ Ù۷Λ˙Ô˘Ó ÙËÓ ÔÈfiÙËÙ·. ∫È Â‰Ò ÈÛ¯‡ÂÈ fiÙÈ «Î·Ï‡ÙÂÚ· ÙÔ ÚÔÏ·Ì‚¿ÓÂÈÓ ·Ú¿ ÙÔ ıÂڷ‡ÂÈÓ». ■ ™˘ÓÂÚÁ·ÛÙ›Ù ̒ ·˘ÙÔ‡˜ Ô˘ ͤÚÔ˘Ó ÙË ‰Ô˘ÏÂÈ¿ ¢ÂÓ ·ÚΛ Ó· ¤¯ÂÈ Î·Ó›˜ ¤Ó· ÂÙ˘¯Ë̤ÓÔ Î·Ù¿ÛÙËÌ·. ¢ÂÓ ·ÚΛ Ó· ͤÚÂÈ Î·Ï¿ ÙË ‰Ô˘ÏÂÈ¿. £· Ú¤ÂÈ Ó· ÌÔÚ› Ó· ÔÚÁ·ÓÒÛÂÈ Î·È Ó· ·Ó··Ú¿ÁÂÈ ÙË Û˘ÁÎÂÎÚÈ̤ÓË Âȯ›ÚËÛË. £· Ú¤ÂÈ Ó· ÌÔÚ› Ó· ‰È·¯ÂÈÚÈÛÙ› ¤Ó· ‰›ÎÙ˘Ô. ∞ÓÙ›ÛÙÔȯ· ‰ÂÓ ·ÚΛ οÔÈÔ˜ Ó·
ÛÔ˘‰·›Ô ›Ù¢ÁÌ· Â›Ó·È Ó· ‚Úԇ̠ÙÔ˘˜ ·ÓıÚÒÔ˘˜ ÂΛÓÔ˘˜ Ô˘ ‰ÂÓ ‚È¿˙ÔÓÙ·È Ó· Ù’ ·Ú¿ÍÔ˘Ó ·ÏÏ¿ Û¤‚ÔÓÙ·È ÙÔÓ ÎfiÔ Î·È Ù· ¯Ú‹Ì·Ù· ÂÎÂ›ÓˆÓ Ô˘ ÙÔ˘˜ ÂÌÈÛÙ‡ÙËηÓ. ∂ΛÓÔ˘˜ Ô˘ ·ÏÂ‡Ô˘Ó Ó· ‚ÚÔ˘Ó ÙȘ ÌÂıfi‰Ô˘˜ ÁÈ· Ó· ‚Á¿˙Ô˘Ó ·ÌÊfiÙÂÚÔÈ ¯Ú‹Ì·Ù·. ∂ȉÈο ÛÙËÓ ÂÛÙ›·ÛË, Ô˘ ÂÌϤÎÔÓÙ·È ‰Âο‰Â˜ ˘ËÚÂۛ˜ (˘ÁÂÈÔÓÔÌÈÎfi, ∂º∂Δ, ÔÏÂÔ‰ÔÌ›·, ˘ÚÔÛ‚ÂÛÙÈ΋ Î.¿.) Ë Û˘ÓÂÚÁ·Û›· Ì’ ¤Ó· ˘ÁȤ˜ ‰›ÎÙ˘Ô franchising ÌÔÚ› Ó· Ì·˜ ÂÍ·ÛÊ·Ï›ÛÂÈ Î¤Ú‰Ë Î·È Ì·ÎÚÔË̤Ú¢ÛË ÛÙËÓ Âȯ›ÚËÛ‹ Ì·˜. ÃÚÂÈ¿˙ÂÙ·È fï˜ ·ÊÂÓfi˜ Ó· ·ÔÙÈÓ¿ÍÔ˘Ì ÙÔ Ì·Ó‰‡· ÙÔ˘ ÂÁˆÈÛÌÔ‡ Î·È ·ÊÂÙ¤ÚÔ˘ Ó· ÂϤÁÍÔ˘Ì ÙÔÓ Û˘ÓÂÚÁ¿ÙË Ì·˜, ÙÔÓ ¿ÓıÚˆÔ Ô˘ ÛÙ· ¯¤ÚÈ· ÙÔ˘ ı· ÂÌÈÛÙ¢Ùԇ̠ÙË ÌÔ›Ú· Ì·˜.
√ Î. ¢ËÌ‹ÙÚ˘ ª‹ÙÔ˜ Â›Ó·È Û‡Ì‚Ô˘ÏÔ˜ ∞Ó¿Ù˘Í˘ & ¢ËÌÈÔ˘ÚÁ›·˜ ∂ȯÂÈÚ‹ÛˆÓ
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ÔÓ ÂÚ·Ṳ̂ÓÔ ¡Ô¤Ì‚ÚÈÔ, Û ·Ó¿ÏÔÁÔ ¿ÚıÚÔ Ì·˜ ÁÈ· ÙËÓ ·Ó·ÁηÈfiÙËÙ· Î·È ÙË Û˘Ì‚ÔÏ‹ ÙÔ˘ marketing ÛÙËÓ ÂÚ›Ô‰Ô Ù˘ ÎÚ›Û˘ (Ì ¤Ó· Ú·ÎÙÈÎfi «‰ÂοÏÔÁÔ»), Ë ¯ÒÚ· ‚ÚÈÛÎfiÙ·Ó Û ̛· Ôχ ‰‡ÛÎÔÏË Û˘Á΢ڛ· ˘fi ηıÂÛÙÒ˜ ·‚‚·ÈfiÙËÙ·˜, ·ÊÔ‡ Óˆ‹ ‹Ù·Ó ·ÎfiÌË Ë È‰¤· ÁÈ· ÙÔ «‰ËÌÔ„‹ÊÈÛÌ·». ™‹ÌÂÚ·, 3 ÌfiÓÔ Ì‹Ó˜ ÌÂÙ¿, Ë ÎÚ›ÛË ¤¯ÂÈ ‚·ı‡ÓÂÈ ÂÚÈÛÛfiÙÂÚÔ, ÔÈ Î·Ù·Ó·ÏˆÙ¤˜ Î·È - ηٿ Û˘Ó¤ÂÈ· - Ë ·ÁÔÚ¿ ÛÙÂÓ¿˙Ô˘Ó Î·È ÔÈ È‰ÈˆÙÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ ˘fiÎÂÈÓÙ·È Û ¤Ó· ÙÚÔÌ·ÎÙÈÎfi ÙÛÔ˘Ó¿ÌÈ Û˘ÛÛˆÚÂ˘Ì¤ÓˆÓ ÚÔ‚ÏËÌ¿ÙˆÓ. ¶·Ú’ fiÏÔ Ô˘ ÔÏÏÔ› ı· ‰È·Ù˘ÒÛÔ˘Ó ÙÔ ›‰ÈÔ ÚԂϤ„ÈÌÔ ÂÚÒÙËÌ· «∂‰Ò ηÈÁfiÌ·ÛÙÂ, ÁÈ· marketing ı· ÌÈÏ¿ÌÂ;», ÛÙÔ ·ÚfiÓ ¿ÚıÚÔ ı· ˘ÔÛÙËÚ›ÍÔ˘ÌÂ Î·È ¿ÏÈ fi¯È ÌfiÓÔ ÙËÓ ·Ó·ÁηÈfiÙËÙ· Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ marketing ÛÙËÓ ÎÚ›ÛË, ·ÏÏ¿ Î·È ÙÔ fiÛÔ ÎÔÌ‚È΋ Â›Ó·È ‹ ı· Ú¤ÂÈ Ó· Â›Ó·È ·˘Ù‹ Û‹ÌÂÚ·. ™ÙÔ Â͈ÙÂÚÈÎfi ÂÚÈ‚¿ÏÏÔÓ Ô˘ ‰È·ÌÔÚÊÒÓÂÈ ÙËÓ ·ÁÔÚ¿ Î·È ÙȘ Û˘ÌÂÚÈÊÔÚ¤˜ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ, ¤Ó· Â›Ó·È Û›ÁÔ˘ÚÔ, ·ÎfiÌ· Î·È ·Ó ÙÔ «ÌÓËÌfiÓÈÔ 2» Î·È ÙÔ PSI ·Ú¯›ÛÔ˘Ó Ó· ÂÊ·ÚÌfi˙ÔÓÙ·È: √ÙÈ ı· Ú¿ÁÌ·Ù· ‰ÂÓ ı· ·ÏÏ¿ÍÔ˘Ó ¿ÌÂÛ· ÚÔ˜ ÙÔ Î·Ï‡ÙÂÚÔ ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿, Ô‡Ù ı·
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£· Ú¤ÂÈ ÔÈ Â·ÁÁÂÏ̷ٛ˜ ÙÔ˘ ÎÏ¿‰Ô˘ Ó· ·Ó·Ï¿‚Ô˘Ì ÙȘ ¢ı‡Ó˜ Ì·˜, ÒÛÙ ӷ ÌËÓ ÂÈÙÚ¤„Ô˘Ì ͷӿ ÛÙÔÓ ‚ˆÌfi ÙÔ˘ ¯Ú‹Ì·ÙÔ˜ Ó· ηٷÛÙÚ¤ÊÔÓÙ·È ÔÈÎÔÁ¤ÓÂȘ, ¿ÓıÚˆÔÈ, fiÓÂÈÚ·, ÂÚÈÔ˘Û›Â˜
̇ÚÈÔ) Ô˘ ¤¯Ô˘Ó ·ÓÙÈÏËÊı› ηχÙÂÚ· ·fi ÙÔÓ Î·ı¤Ó· ÙÈ Û˘Ì‚·›ÓÂÈ, ‚Ú›ÛÎÂÙ·È Û ·Ó·˙‹ÙËÛË Î·È ÛΤÊÙÂÙ·È ÙÔ «ÂȯÂÈÚ›ӻ ÁÈ· Ó· ·ÔÎÙ‹ÛÂÈ Ì›· ·ÍÈÔÚ‹ ÂÚÁ·Û›·. ∞˘Ùfi ÙÔ ·ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi Ô˘ ‰È·ı¤ÙÂÈ ÁÓÒÛÂȘ, Ù˘¯›·, ‰˘Ó·ÌÈ΋ Î·È Î›ÓËÙÚÔ ÁÈ· ÂÚÁ·Û›· Ê·›ÓÂÙ·È ıÂÙÈÎfi ÛÙÔ Ó· ·ÎÔÏÔ˘ı‹ÛÂÈ ¤Ó· Û‡ÛÙËÌ· franchise Ô˘ Ó· ÌÔÚ› Ó· ÙÔ˘ ÚÔÛʤÚÂÈ Û‹Ì·, Ù·˘ÙfiÙËÙ·, ·ÍÈfiÈÛÙ˜ ËÁ¤˜ ÂÌÔÚÂ˘Ì¿ÙˆÓ, ·ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÙÈ̤˜, ÔÚÁ·ÓˆÌ¤ÓÔ marketing Î·È ‚¤‚·È· ÌfiÓÈÌË Î·È Û˘Ó¯‹ ˘ÔÛÙ‹ÚÈÍË. Δ›ÔÙ ÂÚÈÛÛfiÙÂÚÔ ‰ËÏ·‰‹ ·fi ·˘Ù¿ Ô˘ Ú¤ÂÈ Ó· ÚÔÛʤÚÂÈ Î¿ı ۇÛÙËÌ· franchise. ∏ ÔÚ›· ÁÈ· ÙÔ franchise Ê·›ÓÂÙ·È ıÂÙÈ΋ Î·È Â‡ÎÔÏË ·ÏÏ¿ ‰ÂÓ Â›Ó·È Â¿Ó Ï¿‚Ô˘Ì ˘fi„Ë Ì·˜ Î·È ÔÈ· Â›Ó·È Ë ÂÈÎfiÓ· Ô˘ ¤¯Ô˘Ó ÁÈ’ ·˘Ùfi ÔÈ ˘Ô„‹ÊÈÔÈ franchisees. ™‡Ìʈӷ ÏÔÈfiÓ Ì ̛· ¤Ú¢ӷ Ô˘ ¤ÁÈÓ ÙÔ 2011 ·fi ÙËÓ FC&D, (www.fcd.gr) ÌÂٷ͇ ˘Ô„ËÊ›ˆÓ franchisees Ï¿‚·Ì ÙȘ ··ÓÙ‹ÛÂȘ : «...ηÏfi ÙÔ franchise ·ÏÏ¿ ‚Ú›ÛÎÂÙ·È Û ·Ú·ÎÌ‹», «...ηÏfi ÙÔ fiÓÔÌ· ·ÏÏ¿ ¿ÎÔ˘Û· ˆ˜ ‰ÂÓ ˘¿Ú¯ÂÈ ˘ÔÛÙ‹ÚÈÍË ÔfiÙ ÙÈ Ó· ÙÔ Î¿Óˆ», «...ηϋ Ë ÚÔÔÙÈ΋ ÙÔ˘ franchise Î·È fiÛ· ϤÂÈ Ë ÂÙ·ÈÚ›· fiÙÈ ÚÔÛʤ-
ÚÂÈ, ·ÏÏ¿ ‰ÂÓ Ù· ‚Ϥˆ Î·È ÓÔÌ›˙ˆ ˆ˜ Â›Ó·È ÁÈ· Ó· ÂÈÛÚ¿ÍÂÈ ÙÒÚ· ÙÔ ·Ú¯ÈÎfi ÔÛfi». ∏ ·Ó¿Ù˘ÍË ÛÙÔ Â͈ÙÂÚÈÎfi ÂÌÊ·Ó›˙ÂÙ·È Ó· ÚÔÛʤÚÂÈ ÛËÌ·ÓÙÈ΋ ‰È¤ÍÔ‰Ô, fï˜ ÛÙËÓ Ú·ÁÌ·ÙÈÎfiÙËÙ· Î·È ÂΛ ¤¯Ô˘Ó ‰È·ÊÔÚÔÔÈËı› Î·È ‰˘ÛÎÔϤ„ÂÈ Ù· Ú¿ÁÌ·Ù·, ÂÓÒ Ù· ÂÏÏËÓÈο Û˘ÛÙ‹Ì·Ù· ¤¯Ô˘Ó ¯¿ÛÂÈ ÙËÓ Ï¿Ì„Ë ÙÔ˘ ·ÚÂÏıfiÓÙÔ˜, ·ÊÔ‡ «Â¿Ó ‰ÂÓ ÚÔÛ¤ÍÂȘ ÙÔ Û›ÙÈ ÛÔ˘ ı· ¤ÛÂÈ Ó· Û ϷÎÒÛÂÈ». ΔÔ franchise ÌÔÚ› Â¿Ó ·ÎÔÏÔ˘ı‹ÛÂÈ ·ÏÔ‡˜ ‰ÚfiÌÔ˘˜ Ó· Í·Ó·‚Ú› ÙËÓ ¯·Ì¤ÓË ÙÔ˘ ·›ÁÏË Î·È Ó· ÚÔ¯ˆÚ‹ÛÂÈ Ôχ ‰˘Ó·Ù¿ ÛÙË Ó¤· ÂÔ¯‹. ∫·Ù’ ·Ú¯‹Ó Ë ÂÈÛÙÚÔÊ‹ ÛÙ· ‚·ÛÈο, ·˘Ù¿ Ô˘ ·Ó¤‚·Û·Ó ÙÔ franchise Û ȉȷ›ÙÂÚ· ˘„ËÏ‹ ı¤ÛË ÙË ‰Âηٛ· ÙÔ˘ 1990, ‰ËÏ·‰‹ ˘Â˘ı˘ÓfiÙËÙ·, ÛˆÛÙ‹ ÚÔÂÙÔÈÌ·Û›·, ˘Ô‰ÔÌ‹, ÔÚÁ¿ÓˆÛË, ÌfiÓÈÌË Î·È Û˘Ó¯‹ ˘ÔÛÙ‹ÚÈÍË, ÛÔ‚·ÚfiÙËÙ·. ¡· ‰ÒÛÔ˘Ì ̤ÁÈÛÙË ÚÔÙÂÚ·ÈfiÙËÙ· ÛÙË ÌËÙÚÈ΋ ÂÙ·ÈÚ›· ηıfiÛÔÓ ¯ˆÚ›˜ ·˘Ù‹ ‰ÂÓ ˘¿Ú¯ÂÈ ‰›ÎÙ˘Ô. ¡· ÂÚÁ·Ûıԇ̠ÒÛÙ fiÏË ·˘Ù‹ Ë ¿ÁÚÈ· Î·È ¿‰ÈÎË ÊÔÚÔÏÔÁ›· Ó· ÂÍ·Ê·ÓÈÛı› ‹ Ó· ÂÍÔÚıÔÏÔÁÈÛı›.
1. 2. 3.
H ÎÚ›ÛË Â›Ó·È Â‰Ò. ΔÔ marketing ›Û˘ ‰Ô‡Ì ‡ÎÔÏ· ·Ó¿Ù˘ÍË ÛÙËÓ ∂ÏÏ¿‰·. ∂Ô̤ӈ˜ ÚÔ˜ ÙÈ ÙÔ marketing; ∫·Ù’ ·Ú¯‹Ó Ú¤ÂÈ Ó· ÙÔÓ›ÛÔ˘Ì fiÙÈ ÙÔ marketing ‰ÂÓ Â›Ó·È ÌÈ· ÏÂÈÙÔ˘ÚÁ›· ‹ ÙÌ‹Ì· Ù˘ Âȯ›ÚËÛ˘ Ô˘ ˘Ê›ÛÙ·Ù·È ÌfiÓÔ Û ÂÚÈfi‰Ô˘˜ ·Ó¿Ù˘Í˘, ÂÂȉ‹ ¤¯Ô˘Ì ¯Ú‹Ì·Ù· Ó· ÂÂÓ‰‡ÛÔ˘Ì Û ‰È·Ê‹ÌÈÛË. ∫È ·˘Ùfi ÁÈ·Ù› ÙÔ marketing ‰ÂÓ Â›Ó·È ÌfiÓÔ ‰È·Ê‹ÌÈÛË. ¢˘ÛÙ˘¯Ò˜ ¤Ó· Ê·ÈÓfiÌÂÓÔ Ô˘ ‚Ï¤Ô˘Ì Û ÂÚÈfi‰Ô˘˜ ÎÚ›Û˘ ›ӷÈ, ÂÎÙfi˜ ·fi ÙÔ Îfi„ÈÌÔ ÙˆÓ ÚÔ¸ÔÏÔÁÈÛÌÒÓ ‰È·Ê‹ÌÈÛ˘, Î·È ÙÔ „·Ï›‰ÈÛÌ· ‹ Ë Î·Ù¿ÚÁËÛË ı¤ÛÂˆÓ ÂÚÁ·Û›·˜ ‹ ÔÏfiÎÏËÚˆÓ ÙÌËÌ¿ÙˆÓ marketing. ¶fiÛÔ ÎÔÓÙfiÊı·ÏÌÔ! ΔÔ marketing Û ÂÚÈfi‰Ô˘˜ ÎÚ›Û˘ ¤¯ÂÈ ÛËÌ·ÓÙÈÎfi ÚfiÏÔ, fi¯È ÌfiÓÔ ·Ì˘ÓÙÈÎfi, ‰ËÏ·‰‹ Ó· ıˆÚ·Î›ÛÂÈ ÙËÓ Âȯ›ÚËÛË Î·È Ó· ÚÔ·Û›ÛÂÈ ÙËÓ ÂÈ‚›ˆÛ‹ Ù˘ Ì ÙȘ ÛˆÛÙ¤˜ ÎÈÓ‹ÛÂȘ, ·ÏÏ¿ Î·È ÂÈÏÂÎÙÈο ÂÈıÂÙÈÎfi: ªÂ ÙËÓ ¤ÓÓÔÈ· Ù˘ ·Ó¿ÁÓˆÛ˘ ¢ηÈÚÈÒÓ Ô˘ ¿ÓÙ· ˘¿Ú¯Ô˘Ó Û ٤ÙÔȘ ÂÔ¯¤˜, Û ÎÂÓ¿ Ô˘ ·Ê‹ÓÔ˘Ó ÔÈ «ÂÎÏÈfiÓÙ˜» ·ÓÙ·ÁˆÓÈÛÙ¤˜, Û ÚÔ˚fiÓÙ· ‹ ηÙËÁÔڛ˜ Ô˘ ·ÔÛ‡ÚÔ˘Ó Î.Ï. ∂¿Ó ÙÔ marketing ¤¯ÂÈ ÙË ÛˆÛÙ‹ ı¤ÛË Ô˘ ÙÔ˘ ‰›ÓÔ˘Ó ÔÈ ÔÚÈÛÌÔ› ÙÔ˘, ÙfiÙ ÚÒÙ· ·’ fiÏ· ‰È·ÌÔÚÊÒÓÂÈ
® Δ√À | ∫ø¡™Δ∞¡Δπ¡√À ∞ƒ∂Δ∞π√À
ÛÙÚ·ÙËÁÈ΋. ∞˘Ùfi ÛËÌ·›ÓÂÈ fiÙÈ ·Ó·Ï‡ÂÈ ÙÔ ÂÚÈ‚¿ÏÏÔÓ, ÙÔ˘˜ ·ÓÙ·ÁˆÓÈÛÙ¤˜, ÙÔ˘˜ ‰È·ÓÔÌ›˜, ÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜, ÙÔÓ Î·Ù·Ó·ÏˆÙ‹ (΢ڛˆ˜) Î·È Û¯Â‰È¿˙ÂÈ ÎÈÓ‹ÛÂȘ Ô˘ ·ÓÙ·ÔÎÚ›ÓÔÓÙ·È Û ¢ηÈڛ˜ ‹ ·ÂÈϤ˜, ·‰˘Ó·Ì›Â˜ ‹ ‰˘Ó·Ù¿ ÛËÌ›·. ∞˜ ¿ÚÔ˘Ì fï˜ Ù· Ú¿ÁÌ·Ù· ·fi ÙËÓ ·Ú¯‹, ÂȉÈο Û fiÙÈ ·ÊÔÚ¿ ÛÙËÓ ™ÙÚ·ÙËÁÈ΋, Î·È ·˜ ¿Ì ÈÔ ›Ûˆ: ΔÔ marketing ÛÙËÓ ÎÚ›ÛË Ú¤ÂÈ Ó· ÎÈÓËÙÔÔÈ‹ÛÂÈ ÛÙËÓ Âȯ›ÚËÛË ÌÈ· ‚·ı‡ÙÂÚË ·˘ÙÔÁÓˆÛ›· Ì ÂÈÏÈ-
ÎÚ›ÓÂÈ·. (∂‰Ò ÌÈÏ¿Ì ÁÈ· ÂÈ‚›ˆÛË Î·Ù·Ú¯‹Ó, ÁÈ· ÔÏϤ˜ ÂȯÂÈÚ‹ÛÂȘ). ¶Ú¤ÂÈ ÏÔÈfiÓ Ó· ·Ó·Ï‡ÛÔ˘Ì ÔÈÔÈ Â›Ó·È ÔÈ ÂÏ¿Ù˜ Ì·˜, ÔÈÔÈ ÔÈ ÈÛÙÔ› ÂÏ¿Ù˜ Ô˘ ·ӤگÔÓÙ·È, ÁÈ·Ù› ·˘ÙÔ› Ì·˜ ÚÔÙÈÌÔ‡Ó, ÙÈ ÙÔ˘˜ ÚÔÛʤÚÔ˘ÌÂ. ¶ÔÈÔÈ ÂÏ¿Ù˜ Ì·˜ ÂÁη٤ÏÂÈ„·Ó Î·È ÁÈ·Ù› ‰ÂÓ Ì·˜ ÚÔÙÈÌÔ‡Ó È·, ÔÈÔÈ ÚÔÙÈÌÔ‡Ó ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi Î·È ÁÈ·Ù›, ÔÈÔÈ ÂÁηٷÏÂ›Ô˘Ó ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi Î·È ÁÈ·Ù› Î·È Â›Ó·È Èı·ÓÔ› Ó¤ÔÈ ÛÙfi¯ÔÈ Ì·˜ (ÔÈ Â˘Î·Èڛ˜ Ô˘ ϤÁ·ÌÂ). ¡· ·Ó·Ï‡ÛÂÈ ÙȘ Ú·ÁÌ·ÙÈΤ˜ ‰ÂÍÈfiÙËÙ˜ / ÈηÓfiÙËÙ˜ (competencies) Ù˘ Âȯ›ÚËÛ˘ (·fi ÙȘ Ôԛ˜ ÔÏϤ˜ ÊÔÚ¤˜ ÍÂΛÓËÛ ÙËÓ ÔÚ›· Ù˘) Î·È Î·Ù’ ¤ÎÙ·ÛË ÙȘ ·Ú·ÁˆÁÈΤ˜ Ù˘ ‰˘Ó·ÙfiÙËÙ˜ ÁÈ· ηÈÓÔÙƠ̂˜ ‚·ÛÈṲ̂Ó˜ ÛÙËÓ Ù¯ÓÔÁÓˆÛ›· Ù˘. ¡· ·Ó·Ï‡ÛÂÈ ÙÔ ÔÈ· ÚÔ˚fiÓÙ· / ηÙËÁÔڛ˜ ʤÚÓÔ˘Ó ÙËÓ ÎÂÚ‰ÔÊÔÚ›·, ÔÈ· Â›Ó·È Ë ‰ÔÌ‹ ÙÔ˘ ÎfiÛÙÔ˘˜ Ì·˜. ∂ȉÈÎfiÙÂÚ· ÁÈ· ÙÔ (‹ Ù·) Brand(s), ÙË Ì¿Úη Ì·˜, Ó· ‰Ô‡Ì ÙÈ ‚Ú›ÛÎÂÙ·È ÛÙËÓ «Î·Ú‰È¿» Ù˘ Û·Ó ¯·Ú·ÎÙËÚÈÛÙÈο Ô˘ ÎÂÚ‰›˙Ô˘Ó ‹ fi¯È ÙÔ˘˜ ÂÏ¿Ù˜ Ì·˜, ÙÈ «Ê‹ÌË» ¤¯ÂÈ. ™˘Ó‰˘·ÛÙÈο, ÙÔ marketing Ú¤ÂÈ Ó· «‰È·‚¿ÛÂÈ» ÙÔÓ Ó¤Ô Î·Ù·Ó·ÏˆÙ‹
4. 5.
¡· Û·„Ô˘Ì ÛÙÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ ÙˆÓ ‰ÈÎÙ‡ˆÓ Ì·˜ Ô˘ ·ÓÙÈÌÂÙˆ›˙Ô˘Ó ÔÚÈ·Îfi Úfi‚ÏËÌ·. ¡· ÂÚÁ·Ûıԇ̠ÒÛÙ ӷ ÂÍ·Ê·ÓÈÛıÔ‡Ó Î·È Ó· ÌËÓ ÂÈÙÚ¤„Ô˘Ì ÛÙÔ Ì¤ÏÏÔÓ Ó· ÂÌÊ·ÓÈÛıÔ‡Ó ÔÈ «Ù˘¯Ô‰ÈÒÎÙ˜» ·ÏÏ¿ Î·È Â˘Î·ÈÚÈ·ÎÔ› franchisors. ¡· ·Ó·ÎÙ‹ÛÔ˘Ì ÙËÓ ÂÌÈÛÙÔÛ‡ÓË ÙˆÓ ÂÓÂÚÁÒÓ ·ÏÏ¿ Î·È ÙˆÓ ˘Ô„ËÊ›ˆÓ franchisees Ô˘ ¯ˆÚ›˜ ·˘ÙÔ‡˜ ‰ÂÓ ˘¿Ú¯ÂÈ franchising. °È· Ó· ÚÔ·„Ô˘Ó fiÏ· Ù· ÚÔËÁÔ‡ÌÂÓ· ı· Ú¤ÂÈ ÔÈ Â·ÁÁÂÏ̷ٛ˜ ÙÔ˘ ÎÏ¿‰Ô˘, ‰ÈηÈÔ¿ÚÔ¯ÔÈ, Û‡Ì‚Ô˘ÏÔÈ, ‰ÈηÈÔ‰fi¯ÔÈ, ‰ÈÔÚÁ·ÓˆÙ¤˜ ÂÎı¤ÛˆÓ, ªª∂, ÓÔÌÈÎÔ›, ™‡Ó‰ÂÛÌÔ˜ Ó· ·Ó·Ï¿‚Ô˘Ì ÙȘ ¢ı‡Ó˜ Î·È ÙȘ ˘Ô¯ÚÂÒÛÂȘ Ì·˜, ÒÛÙ ӷ ÌËÓ ÂÈÙÚ¤„Ô˘Ì ͷӿ ÛÙÔÓ ‚ˆÌfi ÙÔ˘ ¯Ú‹Ì·ÙÔ˜ Î·È Ì›·˜ ηÎÒ˜ ÂÓÓÔÔ‡ÌÂÓ˘ «ÂÏ¢ıÂÚ›·˜» Ó· ηٷÛÙÚ¤ÊÔÓÙ·È ÔÈÎÔÁ¤ÓÂȘ, ¿ÓıÚˆÔÈ, fiÓÂÈÚ·, ÂÚÈÔ˘Û›Â˜, ÙÔ Ì¤ÏÏÔÓ Î·È Ì·˙› Ì ·˘Ù¿ Î·È ÙÔ franchising Ô˘ ¤¯ÂÈ ·Ô‰Â›ÍÂÈ ˆ˜ Â›Ó·È Ë ‚¤ÏÙÈÛÙË Ì¤ıÔ‰Ô˜ ·Ó¿Ù˘Í˘ ÂȯÂÈÚ‹ÛÂˆÓ ·ÁÎÔÛÌ›ˆ˜.
6.
√ Î. ∫ˆÓÛÙ·ÓÙ›ÓÔ˜ ™·ÚÚ‹˜Δ˙·ÌÙ˙‹˜ Â›Ó·È ‰È¢ı˘ÓÙ‹˜ ÛÙËÓ FC&D The Development Experts
Ù˘ ÎÚ›Û˘: ¡· ÂÚ¢ӋÛÂÈ ÙȘ Ӥ˜ ÙÔ˘ Û˘Ó‹ıÂȘ Î·È ·Ó¿ÁΘ, ÔÈ· Ó¤· ÙÌËÌ·ÙÔÔ›ËÛË ÌÔÚԇ̠ӷ οÓÔ˘ÌÂ, ÔÈ· Ó¤· ÎÔÈÓ¿ Ó· ÛÙԯ‡ÛÔ˘ÌÂ Î·È Ò˜ Ó· ·Â˘ı˘Óıԇ̠ÛÙ· ηıÈÂڈ̤ӷ Ì·˜ ÎÔÈÓ¿. (√Ï· Ù· ·Ú·¿Óˆ ¤¯Ô˘Ó Î·È ÈÔ «ÂÈÛÙËÌÔÓÈÎÔ‡˜» fiÚÔ˘˜ fiˆ˜ «SWOT Analysis», «Benchmarking», «PIMS» ‹ ¿ÏÏ· ˯ËÚ¿ ·ÚfiÌÔÈ·. ∏ Ô˘Û›· fï˜ ‰ÂÓ ·ÏÏ¿˙ÂÈ). ™˘Ó¿ÁÂÙ·È ÏÔÈfiÓ ÙÔ fiÛÔ ÛËÌ·ÓÙÈÎfi˜ Â›Ó·È Ô ÚfiÏÔ˜ ÙÔ˘ marketing ÛÙËÓ ÎÚ›ÛË. °È· Ó· ÙÔ ÂÓÈÛ¯‡ÛÔ˘Ì ·˘Ùfi Î·È Ó· ÎÏ›ÛÔ˘Ì Ì ¤Ó· ÂÏȉÔÊfiÚÔ Ì‹Ó˘Ì·, ı· ·Ó·ÊÂÚıԇ̠ÛÙÔ Û˘ÌfiÛÈÔ Ù˘ ∂ÏÏËÓÈ΋˜ ∞η‰ËÌ›·˜ Marketing (∂§∞ª) Ô˘ Ú·ÁÌ·ÙÔÔÈ‹ıËΠÚÔ ËÌÂÚÒÓ ÛÙÔ °Î¿˙È. ∂Λ ·ÚÔ˘Û›·Û·Ó ÙËÓ ÂÈÙ˘¯Ë̤ÓË ÔÚ›· ÙÔ˘˜ Î·È ÙÔÓ ÂÍ·ÁˆÁÈÎfi ÚÔÛ·Ó·ÙÔÏÈÛÌfi ÙÔ˘˜ Î·È ÂÓÙ˘ˆÛ›·Û·Ó, ÂÏÏËÓÈΤ˜ ·Ú·ÁˆÁÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ Ô˘ ÂÊ·ÚÌfi˙Ô˘Ó ‰ËÌÈÔ˘ÚÁÈÎfi marketing Î·È Î¿ÓÔ˘Ó Ù· ·Ú·¿Óˆ. ∞˘Ù¤˜ ‰ÂÓ ‚·Û›ÛÙËÎ·Ó ÛÙËÓ ÙÈÌ‹ ·ÏÏ¿ ÛÙË ‰ËÌÈÔ˘ÚÁ›· ηÈÓÔÙÔÌÈÒÓ Î·È ‰È·ÙËÚ‹ÛÈÌˆÓ ·ÓÙ·ÁˆÓÈÛÙÈÎÒÓ ÏÂÔÓÂÎÙËÌ¿ÙˆÓ Î·È ÂÈÙ˘Á¯¿ÓÔ˘Ó ÛÙȘ ‰ÈÂıÓ›˜ ·ÁÔÚ¤˜.
√ Î. ∫ˆÓÛÙ·ÓÙ›ÓÔ˜ ∞ÚÂÙ·›Ô˜ Â›Ó·È Û‡Ì‚Ô˘ÏÔ˜ Marketing Î·È ∞Ó¿Ù˘Í˘ ∂ȯÂÈÚ‹ÛˆÓ
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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˜ Û‡Ì‚Ô˘ÏÔÈ franc h i s e , ÔÚÁ·ÓÒÓÔÓÙ·˜ ¤Ó· ‰ › Î Ù ˘ Ô franchise, Ô˘ÛÈ·ÛÙÈο ·˘Ùfi Ô˘ ÛÙÔ¯Â‡Ô˘Ì ӷ ·Ó·‰Â›ÍÔ˘Ì ˆ˜ ‚·ÛÈ΋ ÚÔÙÂÚ·ÈfiÙËÙ· ·ÏÏ¿ Î·È Ó· ÂÌÊ˘Û‹ÛÔ˘Ì ÛÙËÓ ËÁÂÙÈ΋ ÔÌ¿‰· ÙÔ˘, Â›Ó·È Ó· ˘¿ÚÍÂÈ ÛÙËÓ ÙÔÔı¤ÙËÛ‹ ÙÔ˘, ÛÙÔÓ ˘Ú‹Ó· Ù˘ ÂÙ·ÈÚÈ΋˜ ÎÔ˘ÏÙÔ‡Ú·˜ Ô˘ ÙÔ ‰È·ÂÚÓ¿, Ë ¤ÓÓÔÈ· Ù˘ ÂÌÈÛÙÔÛ‡Ó˘, Ù˘ ·ÍÈÔÈÛÙ›·˜ Î·È Ù˘ ‰È·Ê¿ÓÂÈ·˜. ™ÙÔȯ›· ··Ú·›ÙËÙ· ÛÙËÓ ÚÔÛˆÈÎfiÙËÙ· ÙfiÛÔ Ù˘ ÂˆÓ˘Ì›·˜ fiÛÔ Î·È ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ franchise.
∞¡∞°∫∞π∂™ ¶ƒ√Ω¶√£∂™∂π™ °π∞ Δ∏¡ ∂¶π§√°∏ FRANCHISE ™Â Ì›· ÂÚ›Ô‰Ô ·Ú·ÙÂٷ̤Ó˘ ÎÚ›Û˘ Î·È ÚÈ˙ÈÎÒÓ ·ÏÏ·ÁÒÓ ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ ¯¿ÚÙË, fiˆ˜ Ë ÙˆÚÈÓ‹, Ë ÂÌÈÛÙÔÛ‡ÓË Î·È Ë ·ÍÈÔÈÛÙ›· Â›Ó·È Ù· ·ÚÈ· ¯·Ú· ÎÙËÚÈÛÙÈο, ÔÈ ·Ó·Áη›Â˜ ÚÔ¸Ôı¤ÛÂȘ, Ì ‚¿ÛË ÙȘ Ôԛ˜ ÂÈϤÁÔ˘Ó Û‡ÛÙËÌ· franchise ÔÈ ˘Ô„‹ÊÈÔÈ franchisees. ∫·È ·˘Ùfi ÁÈ·Ù› ÔÈ ÂÂÓ‰˘Ù¤˜, ÔÈ ˘Ô„‹ÊÈÔÈ Â È¯ÂÈÚË̷ٛ˜ ı¤ÙÔ˘Ó ˆ˜ ·Ó·Áη›· Û˘Óı‹ÎË, ˆ˜ ÂÏ¿¯ÈÛÙË ÚÔ¸fiıÂÛË ÚÔ ÈÏÔÁ‹˜, Ó· ÂÌÈÛÙ‡ÔÓÙ·È ÙÔ brand, ÙÔ concept, ÙÔ Û‡ÛÙËÌ· franchise ÙÔ ÔÔ›Ô ı· ÂÈϤÍÔ˘Ó Î·È ·Ó·˙ËÙÔ‡Ó ¤Ó· ÂȯÂÈÚËÌ·ÙÈÎfi ÌÔÓÙ¤ÏÔ Ô˘ Ë ·ÍÈÔÈÛÙ›· Î·È Ë ‰È·Ê¿ÓÂÈ· ÂÚÈÏ·Ì‚¿ÓÔÓÙ·È ÛÙȘ ·Í›Â˜ Ô˘ ÙÔ ¯·Ú·ÎÙËÚ›˙Ô˘Ó. £¤ÏÔ˘Ó Ó· ÁÓˆÚ›˙Ô˘Ó ÂÎ ÙˆÓ ÚÔÙ¤ÚˆÓ, Ù· Ô˘Û È Ò ‰ Ë Û ÙÔ È ¯Â›· Ô ˘ ÙÔ Û˘ÁÎÚÔÙÔ‡Ó, ˆ˜ Û‡ÛÙËÌ· Û˘ÓÂÚÁ·Û›·˜ Î·È ˆ˜ ÂȯÂÈÚËÌ·ÙÈ΋ ÚfiÙ·ÛË, ‰ËÏ·‰‹ ÙÈ Ú¤ÂÈ Ó· ÂÚÈ̤ÓÔ˘Ó Î·È ÙÈ Ó· ··ÈÙÔ‡Ó. ¶ÔÈÔÈ Â›Ó·È ÔÈ ÚfiÏÔÈ, ÔÈ· Ë Û˘Ì‚ÔÏ‹ ÂÓfi˜ ÂοÛÙÔ˘ Î·È ÔÈÔÈ ·Ú ¿ÁÔÓÙ˜ ηıÔÚ›˙Ô˘Ó ÙËÓ ÂÈÙ˘¯›·. ¢ÂÓ ı¤ÏÔ˘Ó ÂÎÏ‹ÍÂȘ - ΢ڛˆ˜ ·˘Ù‹
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™Â Ì›· ÂÚ›Ô‰Ô ·Ú·ÙÂٷ̤Ó˘ ÎÚ›Û˘ Î·È ÚÈ˙ÈÎÒÓ ·ÏÏ·ÁÒÓ ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ ¯¿ÚÙË, fiˆ˜ Ë ÙˆÚÈÓ‹, Ë ÂÌÈÛÙÔÛ‡ÓË Î·È Ë ·ÍÈÔÈÛÙ›· Â›Ó·È Ù· ·ÚÈ· ¯·Ú·ÎÙËÚÈÛÙÈο, ÔÈ ·Ó·Áη›Â˜ ÚÔ¸Ôı¤ÛÂȘ, Ì ‚¿ÛË ÙȘ Ôԛ˜ ÂÈϤÁÔ˘Ó Û‡ÛÙËÌ· franchise ÔÈ ˘Ô„‹ÊÈÔÈ franchisees ÙË Ó Â Ú › Ô ‰ Ô - ‰ ˘ Û ¿ Ú Â ÛÙ˜. ∂ Ù Û È Â Í · Î Ô Ï Ô ˘ ı  › Ó· Ì·˜ ÂÎÏ‹ÛÛÂÈ, fiÙ·Ó ·ÓÙÈÌÂÙˆ›˙Ô˘ÌÂ Û˘ÛÙ‹Ì·Ù· franchise Î·È Ì¿ÚΘ ÔÈ Ôԛ˜ Â›Ó·È ·Ôχو˜ ·Û˘Ó›˜ ÛÙËÓ Î·ıËÌÂÚÈÓ‹ ÙÔ˘˜ ÏÂÈÙÔ˘ÚÁ›·, ÛÙÔÓ Û¯Â‰È·ÛÌfi Î·È ÛÙËÓ ·Ó¿Ù˘Í‹ ÙÔ˘˜. ∂›ÙÂ
ÛÂ Â›Â‰Ô ÚÔ ÛÊ ÔÚ¿˜ ÚÔ˚fiÓÙÔ˜ Î·È ·ÚÔ¯‹˜ ˘ËÚÂÛ›·˜ ›Ù ÛÂ Â›Â‰Ô ·Ó¿Ù˘Í˘ ›Ù ÛÂ Â›Â‰Ô ÂÈÏÔÁ‹˜ Û˘ÓÂÚÁ·ÙÒÓ Â›Ù ÛÂ Â›Â‰Ô Ù‹ÚËÛ˘ ˘ÂÛ¯ËÌ¤ÓˆÓ ¤Ó·ÓÙÈ ÙˆÓ Û˘ÓÂÚÁ·ÙÒÓ ÙÔ˘˜. ™ Î Â Ê Ù Â › Ù Â · Ï ¿ Ù È Â › ÙˆÛË ¤¯ÂÈ ÛÙËÓ ·Ó¿Ù˘ÍË ÂÓfi˜ Û˘ÛÙ‹Ì·ÙÔ˜ franchise, Ë ·Û˘Ó¤ÂÈ· ¤Ó·ÓÙÈ ÙˆÓ franchisees, Û ·˘Ù‹ ÂȉÈο ÙËÓ ÂÚ›Ô‰Ô, fiÛÔÓ ·ÊÔÚ¿ .¯. ÛÙË ‚ Ô ‹ ı  ȷ Ô ˘ ı · ¤ ¯ Ô ˘ Ó ÚÈÓ ‹ ηٿ ÙË ‰È¿ÚÎÂÈ· ÂÓfi˜ ·ÓÔ›ÁÌ·ÙÔ˜, ÛÙË ÛÙ‹ÚÈÍË ÙˆÓ Û˘ÌʈÓÈÒÓ ¤ Ó· ÓÙ È Ú Ô Ì Ë ı  ˘ Ù Ò Ó , ÛÙËÓ Ù‹ÚËÛË Ù˘ ÂÌÔÚÈ΋˜ ÔÏÈÙÈ΋˜ Î·È ÙÔÓ ÂÛˆÙÂÚÈÎfi ·ÓÙ·ÁˆÓÈÛÌfi ‹ · ÎfiÌ· ÛÙËÓ ÔÈfiÙËÙ· ÙˆÓ ·Ú¯fiÌÂÓˆÓ ˘ËÚÂÛÈÒÓ ¤Ó·ÓÙÈ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ. º·ÓÙ·ÛÙ›Ù ÏÔÈfiÓ ¤Ó· Û‡ÛÙËÌ· franchise, ÙÔ ÔÔ›Ô ÂÓÒ ¤¯ÂÈ ÔÈÎÔ‰ÔÌ‹ÛÂÈ Ì›· ȉȷ›ÙÂÚ· ÈÛ¯˘Ú‹ ÂˆÓ˘Ì›·, Ì ˘„ËÏ‹ ·Ó·ÁÓˆÚÈÛÈÌfiÙËÙ· Î·È Ë ÔÔ›· ‰È·ÚΛ ¯ÚfiÓÈ· Î·È ·Ú·Ì¤ÓÂÈ ·ÍÈfiÈÛÙË ·ÎfiÌ· Î·È ·˘Ù‹ ÙËÓ ÂÚ›Ô‰Ô - Ó· ÌËÓ ÌÔÚ› (‹ Ó· ÌËÓ ÙÔ ı¤ÙÂÈ ˆ˜ ÚÔÙÂÚ·ÈfiÙËÙ·) Ó· ·Ú¤¯ÂÈ ÂÍ›ÛÔ˘ ·ÍÈfiÈÛÙ˜ ˘ËÚÂۛ˜ ÚÔ˜ ÙÔ ‰›ÎÙ˘fi ÙÔ˘ ÛÙÔ˘˜ franchisees ÙÔ˘. ∂ › Ó· È ı ¤ Ì · ¯ Ú fi Ó Ô ˘ , ÏÔÈfiÓ, Ó· ˘¿ÚÍÂÈ ·ÛÙ¿ıÂÈ· ÛÂ Â›Â‰Ô ·ÚÔ¯‹˜ ˘ËÚÂÛÈÒÓ, ·fi ÛËÌÂ›Ô Û ÛËÌ›Ô, ·fi franchisee Û franchisee, ÎÏ˘‰ˆÓÈÛÌÔ›, ·ÔÎÏ›ÓÔ˘Û˜ ‰Ú¿ÛÂȘ Î·È ·Û˘Ó¤¯ÂÈ· ̤۷ ÛÙÔ ‰›ÎÙ˘Ô, Ô˘ ÙÂÏÈο ı· ¤¯Ô˘Ó ¿ÌÂÛ˜ ÂÈÙÒÛÂȘ - ›ÙÂ Ú fi Î Â È Ù· È Á È· ÂÙ· È Ú È Î ¿ ηٷÛÙ‹Ì·Ù· ›Ù ÚfiÎÂÈÙ·È ÁÈ· franchise - Û ·˘Ù‹ ηı’ ·˘Ù‹ ÙË Ì¿Úη Î·È ÛÙËÓ ÂÈÎfiÓ· Ù˘ ÛÙÔÓ Î·Ù·Ó·ÏˆÙ‹. ∫·È Â›Ó·È ı¤Ì· ¯ÚfiÓÔ˘, ·˘Ù‹ Ë ·Û˘Ó¤ÂÈ· ·ÚÔ¯‹˜ ˘ËÚÂÛÈÒÓ ÚÔ˜ ÙÔ˘˜ ˘ÊÈÛÙ¿ÌÂÓÔ˘˜ franchisees Ó· ·Ú¯›˙ÂÈ Ó· · Ô ‰ Ô Ì Â › , Ó· ˘ Ô Û Î ¿ ÙÂÈ, Ó· ˘ÔÓÔ̇ÂÈ Û˘ÓÔ Ï È Î ¿ Ù Ë Ó Â È Î fi Ó· Ù Ë ˜ Ì¿Úη˜, ÙËÓ ÂÏ΢ÛÙÈÎfiÙË-
Ù· ÙÔ˘ concept Î·È ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ franchise Ì ÌÂÛÔÚfiıÂÛÌ· ·ÔÙÂϤÛÌ·Ù· ÙÔÓ ÂÚÈÔÚÈÛÌfi Ù˘ ˙‹ÙËÛ˘ Î·È ÙÔ Î˘ÚÈfiÙ Â Ú Ô Ù Ô Ó· · ‡ Û Â È Ó· ÚÔÛÂÏ·ÂÈ ÈηÓÔ‡˜ Î·È ˘„ËÏ‹˜ ÔÈfiÙËÙ·˜ franchisees.
¢π∞ºÀ§∞•∏ Δ∏™ ™À¡√Ã∏™ Δ√À ™À™Δ∏ª∞Δ√™ FRANCHISE √È ËÁ¤Ù˜ ÙˆÓ Û˘ÛÙËÌ¿ÙˆÓ franchise Ú¤ÂÈ Ó· Î · Ù· ÓÔ ‹ Û Ô ˘ Ó fi Ù È Â › Ó· È ˘„ËÏ‹˜ ÚÔÙÂÚ·ÈfiÙËÙ·˜ ηı‹ÎÔÓ Ó· ‰È·Ê˘Ï¿ÍÔ˘Ó ÙË Û˘ÓÔ¯‹ ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ franchise Û fiÏ· Ù· ÂÈ̤ÚÔ˘˜ ÛÙÔȯ›· ÙÔ˘: ™˘ÓÔÏÈÎfi Â›Â‰Ô ÔÈfiÙËÙ·˜ Â͢ËÚ¤ÙËÛ˘, ÏÂÈ-
ÙÔ˘ÚÁ›·˜ Î·È ¯·Ú·ÎÙËÚÈÛÙÈÎÒÓ ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ franchise, ‰È·ıÂÛÈÌfiÙËÙ· ˘„ËÏ‹˜ ÔÈfiÙËÙ·˜ ÚÔ˚fiÓÙˆÓ, Û˘Ó¤ÂÈ· ÛÙËÓ ÂÈÏÔÁ‹ ÛËÌ›ˆÓ Î·È Ù‹ÚËÛ Ë ‚ · Û È Î Ò Ó Î Ú È ÙË Ú › ˆ Ó Â È Ï Ô Á ‹ ˜ Û ˘ Ó Â ÚÁ· Ù Ò Ó , ‰È¿ÚÎÂÈ· Î·È Û˘Ó¤ÂÈ· Û fi Ï Â ˜ Ù È ˜ ÂÎÊ ¿ Ó Û ÂÈ ˜ ÙË ˜ Â È Î Ô È Óˆ Ó › · ˜ , Ù ‹ Ú Ë Û Ë Û˘ÛÙËÌ¿ÙˆÓ Î·È ‰È·‰ÈÎ·Û È Ò Ó , Ô Ï Ô ÎÏ Ë Ú ˆ Ì ¤ Ó Ô Ï ¿ ÓÔ ÂÛˆÙÂÚÈ΋˜  ÈÎÔÈÓˆÓ›·˜, ÂÓı¿ÚÚ˘ÓÛË ÛÙËÓ ·Ó¿Ù˘ÍË Î·ÈÓÔÙÔÌÈÒÓ Î·È Ó¤ˆÓ ȉÂÒÓ Î.Ô.Î. √È ˘Ô„‹ÊÈÔÈ f r a n c h i s e e s ‚ · Û › ˙ ÔÓÙ· È ÛÙÔ fiÙÈ ÙÔ Û‡ÛÙËÌ· franchise Â›Ó·È ¤Ó· Û˘ÁÎÚÔÙË̤ÓÔ Î·È ‰ÔÎÈÌ·Ṳ̂ÓÔ ÌÔÓÙ¤ÏÔ ÌÂ Û˘ÁÎÂ-
ÎÚÈ̤Ó˜ ÚԉȷÁڷʤ˜, Û˘ÛÙ‹Ì·Ù· Î·È ‰È·‰Èηۛ˜. ¢È·ÊÔÚÂÙÈο ÔÈÔÈ ı· ‹Ù·Ó ÔÈ ÏfiÁÔÈ Ó· ·Ú·Ì›ÓÔ˘Ó ÛÙÔ Û‡ÛÙËÌ· ‹ ·ÎfiÌ· ÂÚÈÛÛfiÙÂÚÔ Ì ÙË ÛÙ¿ÛË ÙÔ˘˜ Ó· ÚÔÛÂÏ·ÛÔ˘Ó Ó¤Ô˘˜ ÈηÓÔ‡˜ franchisees Î·È Ó· ‰ÒÛÔ˘Ó ÂÚ·ÈÙ¤Úˆ ÒıËÛË ÛÙÔ ‰›ÎÙ˘Ô; (<http:// www.franchiseblog.gr/? p=1890#more-1890>).
√ Î. ¶·Ó·ÁÈÒÙ˘ °. ƒÔ˘ÛfiÔ˘ÏÔ˜ Â›Ó·È ÁÂÓÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ Ù˘ ÂÙ·ÈÚ›·˜ Û˘Ì‚Ô‡ÏˆÓ franchise The Franchise Co. (www.thefranchiseco.gr) Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ Dale Carnegie Training Hellas (www.dalecarnegie.com)
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›ÁÔÈ Â›Ó·È Ú¿ÁÌ·ÙÈ ÂΛÓÔÈ Ô˘ ¤¯Ô˘Ó ÙÔÏÌ‹ÛÂÈ ÙÔ ·Ó·Ù˘ÍÈ·Îfi ‚‹Ì· ÛÙÔ Â͈ÙÂÚÈÎfi. ∞ÎfiÌË ÈÔ Ï›ÁÔÈ ·˘ÙÔ›, Ë ÚÔÛ¿ıÂÈ· ÙˆÓ ÔÔ›ˆÓ ‹Ù·Ó ÂÈÙ˘¯Ë̤ÓË. ΔÔ Â͈ÙÂÚÈÎfi ·ÔÙÂÏÔ‡Û ¿ÓÙ· ¤Ó·Ó ÂÏ΢ÛÙÈÎfi ÛÙfi¯Ô ÁÈ· ÙÔ˘˜ ∂ÏÏËÓ˜ ÂȯÂÈÚË̷ٛ˜, ÌÈÎÚÔ‡˜ ‹ ÌÂÁ¿ÏÔ˘˜, ÂÓÒ Ì ÙËÓ ÂͿψÛË Î·È ÙËÓ Â‰Ú·›ˆÛË Ù˘ ‰ÈηÈfi¯ÚËÛ˘ (franchise) ˆ˜ ÌÂıfi‰Ô˘ Û˘ÓÂÚÁ·Û›·˜, Ô ÛÙfi¯Ô˜ Ù˘ ¤ÎÙ·Û˘ ¤ÁÈÓ ϤÔÓ Ôχ ÈÔ ÂÊÈÎÙfi˜. ∏ ÌÂÙ·ÊÔÚ¿ Ù˘ Ù¯ÓÔÁÓˆÛ›·˜ Î·È ÙÔ˘ ÂÓÈ·›Ô˘ ÙÚfiÔ˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÛÂ Û˘Ó‰˘·ÛÌfi Ì ÙËÓ ÂÓÈ·›· ÂÌÊ¿ÓÈÛË, ÙËÓ ÎÔÈÓ‹ ÂÌÔÚÈ΋ ÔÏÈÙÈ΋ Î·È fiÏ· ÂΛӷ Ù· ¯·Ú·ÎÙËÚÈÛÙÈο Ô˘ οÓÔ˘Ó Ì›· ·Ï˘Û›‰· ηٷÛÙËÌ¿ÙˆÓ ‹ ÂȯÂÈÚ‹ÛÂˆÓ Ó· ͯˆÚ›˙ÂÈ ÛÙË Û˘Ó›‰ËÛË ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ ‹Ù·Ó ϤÔÓ ÛÙÔȯ›· Ô˘ ÌÔÚÔ‡Û·Ó Ó· ÌÂÙ·ÊÂÚıÔ‡Ó ˆ˜ ÔχÙÈÌÔ ÂȯÂÈÚËÌ·ÙÈÎfi ·Î¤ÙÔ. ¶ÔÏϤ˜ ‹Ù·Ó, fï˜, Î·È ÔÈ ÂȯÂÈÚ‹ÛÂȘ, ÔÈ Ôԛ˜ ·¤Ù˘¯·Ó ÛÙËÓ ÚÔÛ¿ıÂÈ¿ ÙÔ˘˜ ·˘Ù‹ Î·È ‚Á‹Î·Ó Î·È ·ÚÎÂÙ¿ ˙ËÌȈ̤Ó˜. √¯È ÌfiÓÔ ¤¯·Û·Ó ¯Ú‹Ì·Ù· ·ÏÏ¿ Î·È ÔχÙÈÌÔ ¯ÚfiÓÔ, ÂÓÒ ‰ÂÓ Â›Ó·È Ï›Á˜ ÂΛӘ Ô˘ ‰ÂÓ ı· ÙÔÏÌ‹ÛÔ˘Ó Í·Ó¿ Ó· ‰ÔÎÈÌ¿ÛÔ˘Ó ÛÙȘ Û˘ÁÎÂÎÚÈ̤Ó˜ ¯ÒÚ˜, ÙȘ Ôԛ˜ ıˆÚÔ‡Ó Ï¤ÔÓ «Î·Ì¤Ó˜»!
∏ ∫ƒπ™πª∏ ª∞∑∞ ∞ÎfiÌË Î·È ÂȯÂÈÚ‹ÛÂȘ, ÔÈ Ôԛ˜ ¤¯Ô˘Ó ·ÚÔ˘Û›· Û ÌÂÚÈΤ˜ ¯ÒÚ˜, ‰ÂÓ ı· Ú¤ÂÈ Ó· ıˆڋÛÔ˘Ó fiÙÈ ¤¯Ô˘Ó ÂÈÙ‡¯ÂÈ ÛÙÔ Â͈ÙÂÚÈÎfi. À¿Ú¯ÂÈ ·˘Ùfi Ô˘ ÔÓÔÌ¿˙ÂÙ·È ÎÚ›ÛÈÌË Ì¿˙· ‰ÈÎÙ‡Ô˘. ∞fi ÎÏ¿‰Ô Û ÎÏ¿‰Ô ·˘Ù‹ ‰È·ÊÔÚÔÔÈÂ›Ù·È ‚¤‚·È·, ·ÏÏ¿ ı· ÌÔÚÔ‡Û·Ì ӷ ԇ̠fiÙÈ Ì›· Âȯ›ÚËÛË, Ë ÔÔ›· ¤¯ÂÈ Î·Ù¿ ̤ÛÔ fiÚÔ 3-5 ÛËÌ›· Û ̛· ¯ÒÚ· Î·È ·ÚÔ˘Û›· Û 7-10 ¯ÒÚ˜ ÁÈ· ÙÔ˘Ï¿¯ÈÛÙÔÓ 2 Û˘Ó¯fiÌÂÓ· ¯ÚfiÓÈ·, ÌÔÚ› Ó· ıˆÚËı› ˆ˜ ‰ڷȈ̤ÓË ÛÙÔ Â͈ÙÂÚÈÎfi. √ ηÓfiÓ·˜ ·˘Ùfi˜ ‰ÂÓ Ï·Ì‚¿ÓÂÈ ˘fi„Ë ÙÔ˘ ‚¤‚·È· ÙÔ ‰›ÎÙ˘Ô ÛÙËÓ ∂ÏÏ¿‰·, ÙÔ ÔÔ›Ô ı· Ú¤ÂÈ Ó· ÏÂÈÙÔ˘ÚÁ› ÙÔ˘Ï¿¯ÈÛÙÔÓ ÁÈ· Ì›· ÂÓÙ·ÂÙ›· Ì ÂÈÙ˘¯›·. ∏ ÂÙ·ÈÚ›· ı· Ú¤ÂÈ Ó· ‰È·ı¤ÙÂÈ ÙËÓ Î·Ù¿ÏÏËÏË ˘Ô‰ÔÌ‹, ÙfiÛÔ Û ˘ÏÈÎÔÙ¯ÓÈ΋ ˘Ô‰ÔÌ‹ fiÛÔ Î·È Û ·ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi, ÒÛÙ ӷ ÌÔÚ› Ó· ·ÓÙÂÂͤÏıÂÈ Û fiϘ ÙȘ ··ÈÙ‹ÛÂȘ ÙÔ˘ ‰‡ÛÎÔÏÔ˘ ¤ÚÁÔ˘ Ô˘ ·ÊÔÚ¿ ÛÙËÓ ˘ÔÛÙ‹ÚÈÍË ÙˆÓ ‰ÈÂıÓÒÓ ‰ÈηÈÔ‰fi¯ˆÓ. √ÏÔÈ ÔÈ ÂÌÏÂÎfiÌÂÓÔÈ ÛÙÔÓ ¯ÒÚÔ Ù˘ ˘ÔÛÙ‹ÚÈ͢ ÁÓˆÚ›˙Ô˘Ó fiÛÔ ‰‡ÛÎÔÏË
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ΔÔ Â͈ÙÂÚÈÎfi ·ÔÙÂÏÔ‡Û ¿ÓÙ· ¤Ó·Ó ÂÏ΢ÛÙÈÎfi ÛÙfi¯Ô ÁÈ· ÙÔ˘˜ ∂ÏÏËÓ˜ ÂȯÂÈÚË̷ٛ˜, ÌÈÎÚÔ‡˜ ‹ ÌÂÁ¿ÏÔ˘˜, ÂÓÒ Ì ÙËÓ ÂͿψÛË Î·È ÙËÓ Â‰Ú·›ˆÛË Ù˘ ‰ÈηÈfi¯ÚËÛ˘ ˆ˜ ÌÂıfi‰Ô˘ Û˘ÓÂÚÁ·Û›·˜, Ô ÛÙfi¯Ô˜ Ù˘ ¤ÎÙ·Û˘ ¤ÁÈÓ ϤÔÓ Ôχ ÈÔ ÂÊÈÎÙfi˜ (Î·È ·ÎÚÈ‚‹) Â›Ó·È Ë ·ÚÔ¯‹ Ô˘ÛÈ·ÛÙÈ΋˜ Î·È ÔÈÔÙÈ΋˜ ˘ÔÛÙ‹ÚÈ͢. √Ù·Ó Û’ ·˘Ùfi ÚÔÛÙÂıÔ‡Ó Î·È ‰Â‰Ô̤ӷ ÁψÛÛÈ΋˜ ‰È·ÊÔÚ¿˜, ÎÔ˘ÏÙÔ‡Ú·˜, ‰È·ÊÔÚ¿ ÒÚ·˜ Î.Ï., ηٷϷ‚·›ÓÂÈ Î¿ÔÈÔ˜ Ôχ ‡ÎÔÏ· fiÙÈ Ë ·ÚÔ¯‹ ·˘ÙÒÓ ÙˆÓ ˘ËÚÂÛÈÒÓ ‰ÂÓ Â›Ó·È Î·ıfiÏÔ˘ ‡ÎÔÏË ˘fiıÂÛË. ∞Ú·, ‹‰Ë ÛÙÔÓ Û¯Â‰È·ÛÌfi ÙÔ˘ ‰ÈÂıÓÔ‡˜ ·Î¤ÙÔ˘ ı· Ú¤ÂÈ ·˘Ù¤˜ ÔÈ ·Ú¿ÌÂÙÚÔÈ Ó· Ï·Ì‚¿ÓÔÓÙ·È ˘fi„Ë Î·È Ó· Û˘Ó˘ÔÏÔÁ›˙ÔÓÙ·È ·ÓÙ›ÛÙÔȯ·.
Δ√ ¢π∂£¡∂™ ¶∞∫∂Δ√ FRANCHISE ∂›Ó·È, ÏÔÈfiÓ, Ôχ ÛËÌ·ÓÙÈÎfi Ó· ηٷϿ‚Ô˘Ì fiÙÈ ÙÔ ÂÏÏËÓÈÎfi Û‡ÛÙËÌ¿ Ì·˜ ‰ÂÓ Â·ÚΛ ÁÈ· ÙÔ Â͈ÙÂÚÈÎfi. ™›ÁÔ˘Ú· ÔÏÏ¿ ‰Â‰Ô̤ӷ ı· Ú¤ÂÈ Ó· ‰È·ÊÔÚÔÔÈËıÔ‡Ó Î·È ¿ÏÏ· ÔÏÏ¿ Ó· ÚÔÛÙÂıÔ‡Ó. ∏
·ÛʷϤÛÙÂÚË ÚÔÛ¤ÁÁÈÛË ÛÙËÓ ÂÚ›ÙˆÛË ·˘Ù‹ Â›Ó·È Ë Û˘ÓÂÚÁ·Û›· Ì ̛· ¤ÌÂÈÚË ÛÙËÓ ÂÍ·ÁˆÁ‹ Û˘ÛÙËÌ¿ÙˆÓ ÂÙ·ÈÚ›· Û˘Ì‚Ô‡ÏˆÓ ·Ó¿Ù˘Í˘ ÂȯÂÈÚ‹ÛˆÓ. ∏ ÚÔÛ¤ÁÁÈÛË Ù˘ ÂÙ·ÈÚ›·˜ Û˘Ì‚Ô‡ÏˆÓ ı· Ú¤ÂÈ Ó· ¤¯ÂÈ ¿ÓÙÔÙ ˆ˜ ·ÊÂÙËÚ›· ÙÔÓ ¤ÏÂÁ¯Ô Û˘Ì‚·ÙfiÙËÙ·˜ ÙÔ˘ Û˘ÛÙ‹Ì·Ùfi˜ Û·˜ Û ‰È¿ÊÔÚ˜ ·ÁÔÚ¤˜ - ¯ˆÚÈṲ̂Ó˜ Û ÁˆÁÚ·ÊÈΤ˜ ÂÚÈÔ¯¤˜, .¯ ¢. ∂˘ÚÒË, ∞Ó. ∂˘ÚÒË, μ·ÏοÓÈ·, ª¤ÛË ∞Ó·ÙÔÏ‹, μ. ∞ÊÚÈ΋, Î.Ï. ¶ÔÏϤ˜ ÊÔÚ¤˜ ÔÈ ›‰È˜ ÔÈ ÂÚÈÔ¯¤˜ ¤¯Ô˘Ó Î·È ˘ÔηÙËÁÔڛ˜, ¤ÙÛÈ ‰ÂÓ Â›Ó·È fiϘ ÔÈ ¯ÒÚ˜ Ù˘ ∞Û›·˜ ÔÈ ›‰È˜, Ô‡Ù ÌÔÚ› οÔÈÔ˜ Ó· ÚÔÛʤÚÂÈ ÙÔ ›‰ÈÔ ·ÎÚÈ‚Ò˜ ·Î¤ÙÔ. °È· Ó· Á›ÓÂÈ Î·Ù·ÓÔËÙfi ·˘Ùfi ·ÚΛ Ó· ·Ó·Ê¤ÚÔ˘ÌÂ, fiÙÈ Â›Ó·È ÙÂÏ›ˆ˜ ‰È·ÊÔÚÂÙÈÎfi˜ Ô ÙÚfiÔ˜ Ì ÙÔÓ ÔÔ›Ô Ú¤ÂÈ Ó· ·ÚÔ˘ÛÈ·ÛÙԇ̠ÛÙËÓ π·ˆÓ›·, ÛÙËÓ ∫ÔÚ¤·, ÛÙËÓ ∫›Ó· ‹ ÛÙËÓ πÓ‰›·…. √ÔÈÔ˜ ‰ÂÓ ÙÔ Î·Ù·Ï·‚·›ÓÂÈ ·˘Ùfi, ı· ÙÔ ·Ó·Î·Ï‡„ÂÈ Ì Ôχ ‰˘Û¿ÚÂÛÙÔ ÙÚfiÔ. ∞˘Ùfi ‰ÂÓ ÛËÌ·›ÓÂÈ fiÙÈ ÙÔ ÚÔ˚fiÓ Ì·˜ ·ÏÏ¿˙ÂÈ ‹ Ô ÙÚfiÔ˜ ÏÂÈÙÔ˘ÚÁ›·˜, fi¯È, ÚfiÎÂÈÙ·È Ôχ ÂÚÈÛÛfiÙÂÚÔ ÁÈ· ÌÈÎÚ¤˜ ‹ ÌÂÁ¿Ï˜ ÔÏÈÙÈÛÌÈΤ˜ Î·È ¿ÏϘ ‰È·ÊÔÚ¤˜ Ô˘ ÂÈ‚¿ÏÏÔ˘Ó ÛÙÔÓ ¤ÌÂÈÚÔ Û‡Ì‚Ô˘ÏÔ ÙËÓ ÂÊ·ÚÌÔÁ‹ ÙˆÓ Ôχ ÌÈÎÚÒÓ ÂÎÂ›ÓˆÓ ‰È·ÊÔÚÔÔÈ‹ÛˆÓ, ÔÈ Ôԛ˜ ı· ηٷÛÙ‹ÛÔ˘Ó ÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi ·Î¤ÙÔ - ÚfiÙ·Û‹ Ì·˜ ÙÂÏÈο ÂÈÙ˘¯Ë̤ÓË. º˘ÛÈο ı· Ú¤ÂÈ Ó· ÏËÊıÔ‡Ó ˘fi„Ë Î·È ¿ÏÏ· Ú·ÎÙÈο ‰Â‰Ô̤ӷ - ·fi ÙÔ ÓÔÌÈÎfi Ï·›ÛÈÔ ÏÂÈ-
ÙÔ˘ÚÁ›·˜ Î·È ÙÔ˘˜ fiÚÔ˘˜ ·Ó¿Ù˘Í˘ ÛÙË ‰Â‰Ô̤ÓË ¯ÒÚ·, ̤¯ÚÈ ÙÔÓ Î·ıÔÚÈÛÌfi Ù˘ ÙÂÏÈ΋˜ ÙÈÌÔÏÔÁȷ΋˜ ÔÏÈÙÈ΋˜ ÛÙË Ó¤· ¯ÒÚ·. √ ȉ·ÓÈÎfi˜ Û‡Ì‚Ô˘Ïfi˜ Û·˜ ı· Ú¤ÂÈ Ó· Â›Ó·È Û ı¤ÛË Ó· Û·˜ ηıÔ‰ËÁ‹ÛÂÈ ‚‹Ì· - ‚‹Ì·, ÒÛÙ ӷ ηıÔÚ›ÛÂÙ ·fi ÎÔÈÓÔ‡: ■ ΔÔ ™¶∞ (ÛÙÚ·ÙËÁÈÎfi Ï¿ÓÔ ·Ó¿Ù˘Í˘) ÛÙÔ Â͈ÙÂÚÈÎfi (¯ÒÚ· fiÏÂȘ - Ú˘ıÌfi˜ ·Ó¿Ù˘Í˘ ÛËÌ›· ÂÁηٿÛÙ·Û˘ ÛÙȘ ͤÓ˜ ·ÁÔÚ¤˜ - ÎÚ›ÛÈÌ· ÛËÌ›· ÁÈ· ÙËÓ ÂÈÙ˘¯›· ÂÓfi˜ ‰ÈÎÙ‡Ô˘ - ·Á›‰Â˜ Î.¿.). ■ ΔÔ È‰·ÓÈÎfi ·Î¤ÙÔ ‰ÈηÈfi¯ÚËÛ˘ (fiÚÔÈ - Û˘Ìʈӛ˜ - ÚÔÊ›Ï Û˘ÓÂÚÁ·ÙÒÓ - ÂÏ¿¯ÈÛÙ˜ ··ÈÙ‹ÛÂȘ ·fi ÙÔÓ Û˘ÓÂÚÁ¿ÙË, Î.¿.). ■ ΔÔ ‚¤ÏÙÈÛÙÔ ÛÂÓ¿ÚÈÔ ·Ó¿Ù˘Í˘ Î·È Â¤ÎÙ·Û˘ ÂÓÙfi˜ ÙˆÓ ·ÁÔÚÒÓ ÛÙfi¯Ô (¯ÚfiÓÔ˜ - ÛÙfi¯ÔÈ ˆÏ‹ÛÂˆÓ - ˘Ô‰ÈηÈfi¯ÚËÛË (sub-franchise) - ¿ÏϘ ÌÔÚʤ˜ Û˘ÓÂÚÁ·Û›·˜ - ηӿÏÈ· ‰È·ÓÔÌ‹˜). ■ ΔËÓ Â˘ı˘ÁÚ¿ÌÌÈÛË - ‚ÂÏÙ›ˆÛË Û˘ÌÏ‹ÚˆÛË Î.Ï. ÙÔ˘ ÓÔÌÈÎÔ‡ Ï·ÈÛ›Ô˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ ÌÂÏÏÔÓÙÈÎÔ‡ Û·˜ ‰ÈÎÙ‡Ô˘ (ÌÔÚÊ‹ Û˘ÓÂÚÁ·Û›·˜ (Direct franchise Vs area development Vs Master franchise Vs Distributors Vs Agents) - Û‹Ì·Ù· - ηÙÔ¯˘ÚÒÛÂȘ - ȉȷÈÙÂÚfiÙËÙ˜ ÓÔÌÈÎÔ‡ Ï·ÈÛ›Ô˘, Î.Ï.). ■ ΔÔÓ Î·ıÔÚÈÛÌfi Ù˘ ‰È·‰Èηۛ·˜ ÚÔ‚ÔÏ‹˜ - ÚÔÒıËÛ˘ ÙÔ˘ Û˘ÛÙ‹Ì·Ùfi˜ Û·˜ (ÙÚfiÔ˜ ÚÔÒıËÛ˘ ¤ÎıÂÛ˘ ÙÔ˘ franchise). ■ ΔËÓ ·ÍÈÔÏfiÁËÛË ÙˆÓ ˘Ô„‹ÊÈˆÓ Í¤ÓˆÓ Û˘ÓÂÚÁ·ÙÒÓ - franchisees.
√ Û‡Ì‚Ô˘ÏÔ˜ ·Ó¿Ù˘Í‹˜ Û·˜ ‰ÂÓ Â›Ó·È Û‡Ì‚Ô˘ÏÔ˜ marketing, ¿Ú· ‰ÂÓ ı· ÂÚÈ̤ÓÂÙ ·’ ·˘ÙfiÓ ÙË ‰ËÌÈÔ˘ÚÁ›· ÂÓfi˜ ‰ÈÂıÓÔ‡˜ ÂÓËÌÂÚˆÙÈÎÔ‡ ʷΤÏÔ˘ ÛÂ Â›Â‰Ô ÌÔÚÊ‹˜, ·ÏÏ¿ ı· ‚·ÛÈÛÙ›Ù ·fiÏ˘Ù· ¿ӈ ÙÔ˘ ÁÈ· ÙÔÓ Î·ıÔÚÈÛÌfi ÙÔ˘ ÂÚȯÔ̤ÓÔ˘. √ Û‡Ì‚Ô˘Ïfi˜ Û·˜ ı· Ú¤ÂÈ Ó· Â›Ó·È Ô Î‡ÚÈÔ˜ ·Ô‰¤ÎÙ˘ fiÏˆÓ ÙˆÓ ·ÈÙ‹ÛÂˆÓ Û˘ÓÂÚÁ·Û›·˜ ·fi ÙÔ Â͈ÙÂÚÈÎfi, ·ÊÔ‡ ·˘Ùfi˜ Â›Ó·È Ô ÈÔ Î·Ù¿ÏÏËÏÔ˜ ¿ÓıÚˆÔ˜ ÁÈ· Ó· ÂÈÙ‡¯ÂÙ ÙȘ ÂÈı˘ÌËÙ¤˜ ˆÏ‹ÛÂȘ. ΔfiÛÔ Û ÔÛÔÙÈÎfi fiÛÔ Î·È Û ÔÈÔÙÈÎfi ›‰Ô. ∏ ÂÌÂÈÚ›· ÙÔ˘ ÛÙȘ ˆÏ‹ÛÂȘ, ÛÙȘ ‰È·Ú·ÁÌ·Ù‡ÛÂȘ, ÙËÓ ÔÔ›· Ô˘ÛÈ·ÛÙÈο ¯ÚËÛÈÌÔÔț٠ÁÈ· ‰ÈÎfi Û·˜ fiÊÂÏÔ˜ ·ÏÏ¿ Î·È Ë ÈηÓfiÙËÙ¿ ÙÔ˘ Ó· ÎÚ›ÓÂÈ, Ó· ·ÍÈÔÏÔÁ›, Ó· ÂÏ›ÛÛÂÙ·È Î·È Ù¤ÏÔ˜ Ó· «ÂÚÓ¿» ÙËÓ ÂÙ·ÈÚÈ΋ ÔÏÈÙÈ΋ Û·˜, Â›Ó·È ·ÓÂÎÙ›ÌËÙË Û˘ÓÂÈÛÊÔÚ¿ ÛÙËÓ ÂÈÙ˘¯›· ÙÔ˘ ‰ÈÂıÓÔ‡˜ Û·˜ ‰ÈÎÙ‡Ô˘. √Û˜ ÂȯÂÈÚ‹ÛÂȘ ÂÊ‹ÚÌÔÛ·Ó Ù· ·ÓˆÙ¤Úˆ, ¤Ù˘¯·Ó ÙÔÓ ·Ó·Ù˘ÍÈ·Îfi ÙÔ˘˜ ÛÙfi¯Ô ÛÂ Û˘ÁÎÂÎÚÈ̤ÓÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ·, ÌÂ Û˘ÁÎÂÎÚÈ̤ÓÔ ÂÎ ÙˆÓ ÚÔÙ¤ÚˆÓ Î·ıÔÚÈṲ̂ÓÔ ÎfiÛÙÔ˜ Î·È ÛÙ· ÔÈÔÙÈο ÂΛӷ Ï·›ÛÈ· Ô˘ ¯·Ú·ÎÙËÚ›˙Ô˘Ó fiÏÔ ÙÔ ·Ó·Ù˘ÛÛfiÌÂÓÔ ‰›ÎÙ˘Ô. ΔÂÏÈο ÚfiÎÂÈÙ·È ÁÈ· Ì›· ΛÓËÛË ÂȯÂÈÚËÌ·ÙÈ΋˜ Â˘Ê˘˝·˜, ÙËÓ ÔÔ›· ÛÈÁ¿ - ÛÈÁ¿ ·Ó·Î·Ï‡ÙÔ˘Ó fiÏÔ Î·È ÂÚÈÛÛfiÙÂÚÔÈ ∂ÏÏËÓ˜ ÂȯÂÈÚË̷ٛ˜.
√ Î. ¶¿ÓÔ˜ ¶·ÙÚˆÓ›‰Ë˜ Â›Ó·È ÁÂÓ. ‰È¢ı˘ÓÙ‹˜ Ù˘ EasyFranchise®
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
√ ÚÔÛÁÂȈ̤ÓÔ˜ ËÁ¤Ù˘ Ù˘ ÂÈÙ˘¯Ë̤Ó˘ EQT Partners, ÛÂÏ. 40
¶ÚÔ‚ÏËÌ·ÙÈ΋ ·ÁÔÚ¿ Ë ∂˘ÚÒË ªÔÚ› ÛÙËÓ ·ÁÔÚ¿ Ù˘ μfiÚÂÈ·˜ ∞ÌÂÚÈ΋˜ Ó· «Î·Ï¿˙Ô˘Ó» ÔÈ ˆÏ‹ÛÂȘ Î·È Ù· Î¤Ú‰Ë Ù˘ General Motors, Û ¿ÏÏ· ÛËÌ›· ÙÔ˘ ÎfiÛÌÔ˘, fï˜, Ë ‰ÈÔ›ÎËÛ‹ Ù˘ ¤¯ÂÈ ·ÎfiÌË Ó· ‰È·Ó‡ÛÂÈ Ôχ ‰ÚfiÌÔ. ∫·È Ë ÈÔ «ÚÔ‚ÏËÌ·ÙÈ΋» ·ÁÔÚ¿ ÁÈ· ÙËÓ ·ÌÂÚÈηÓÈ΋ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›· ·Ú·Ì¤ÓÂÈ Ë ∂˘ÚÒË. ∏ GM ›¯Â ˙ËÌȤ˜ 747 ÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ ÛÙËÓ Â˘Úˆ·˚΋ ·ÁÔÚ¿ ¤Ú˘ÛÈ. ∫·È ·Ú’ fiÏÔ Ô˘ ÙÔ Ì¤ÁÂıÔ˜ ·˘Ùfi Â›Ó·È ÙÔ ¤Ó· ÙÚ›ÙÔ ÙˆÓ ˙ËÌÈÒÓ Ô˘ ›¯Â ÂÌÊ·Ó›ÛÂÈ ÙÔ 2010, fiÏ· ‰Â›¯ÓÔ˘Ó fiÙÈ ÙÔ 2012 ı· Â›Ó·È Ì›· ·ÎfiÌË ‰‡ÛÎÔÏË ¯ÚÔÓÈ¿, ÏfiÁˆ Ù˘ ·ÛıÂÓÔ‡˜ ÔÈÎÔÓÔÌÈ΋˜ ·Ó¿Ù˘Í˘ ÛÙËÓ ∂˘ÚÒË Î·È Ù˘ ÎÚ›Û˘ ¯ÚÂÒÓ ÛÙËÓ Â˘Úˆ˙ÒÓË. √ˆ˜ ¯·Ú·ÎÙËÚÈÛÙÈο ·Ó·Ê¤ÚÔ˘Ó ÔÈÎÔÓÔÌÈÎÔ› ·Ó·Ï˘Ù¤˜, ÙÔ Úfi‚ÏËÌ· ÛÙËÓ ∂˘ÚÒË Â›Ó·È fiÙÈ ·Ú¿ÁÔ˘Ó ·˘ÙÔΛÓËÙ· ˘ÂÚ‚ÔÏÈο ÔÏϤ˜ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›Â˜ ·˘Ù‹ ÙË ÛÙÈÁÌ‹. ™ÙȘ ·ÓÂÙ˘Á̤Ó˜ Â˘Úˆ·˚Τ˜ ÔÈÎÔÓƠ̂˜ ˘¿Ú¯Ô˘Ó ÂÁ¯ÒÚȘ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›Â˜ Ô˘ fiϘ ÙÔ˘˜ ÚÔÛ·ıÔ‡Ó Ó· ·ÍÈÔÔÈ‹ÛÔ˘Ó ÛÙÔ Ì¤ÁÈÛÙÔ ÙËÓ ·Ú·ÁˆÁÈ΋ ÙÔ˘˜ ÈηÓfiÙËÙ·˜. ∏ GM ı· ¯ÚÂÈ·Ûı› Ó· ÂÚÈÔÚ›ÛÂÈ ÙËÓ ·Ú·ÁˆÁ‹ Ù˘ ÛÙËÓ ∂˘ÚÒË ·ÏÏ¿ ‰ÂÓ Â›Ó·È ‚¤‚·ÈÔÓ ·Ó ı· ÌÔÚ¤ÛÂÈ Ó· ÙÔ ÂÈÙ‡¯ÂÈ ¤ˆ˜ ÙËÓ Â·Ó·‰È·Ú·ÁÌ¿Ù¢ÛË ÙˆÓ Û˘Ì‚¿ÛÂˆÓ Ì ÙÔ˘˜ ÂÚÁ·˙Ô̤ÓÔ˘˜, ÙÔ 2014. ∫·È ÚÔ˜ ÙÔ ·ÚfiÓ Ô Î. ¡Ù¿ÓÈÂÏ ∞ÎÂÚÛÔÓ ¤¯ÂÈ ÂÛÙÈ¿ÛÂÈ ÙȘ ÚÔÛ¿ıÂȘ ÛÙËÓ ÂÚÈÛÙÔÏ‹ ÙÔ˘ ÎfiÛÙÔ˘˜, ÒÛÙ ӷ ÌÔÚ¤ÛÂÈ Ó· ÂÈÙ‡¯ÂÈ Î¤Ú‰Ô˜ ·fi ÙȘ ‰Ú·ÛÙËÚÈfiÙËÙ˜ ÙÔ˘ ÔÌ›ÏÔ˘ ÛÙË °ËÚ·È¿ ∏ÂÈÚÔ. ¶¤Ú˘ÛÈ Ë GM ·Ó·‰ÈÔÚÁ¿ÓˆÛ ÙË ‰ÈÔÈÎËÙÈ΋ Ù˘ ÔÌ¿‰· ÛÙËÓ ∂˘ÚÒË, ÙÔÔıÂÙÒÓÙ·˜ ÙÔÓ ·ÓÙÈÚfi‰ÚÔ ÙÔ˘ ÔÌ›ÏÔ˘ Î. ™ÙÈ‚ °Î›ÚÎÛÈ ˆ˜ Úfi‰ÚÔ ÙÔ˘ ÂÔÙÈÎÔ‡ Û˘Ì‚Ô˘Ï›Ô˘ Ù˘ Opel, Ù˘ Â˘Úˆ·˚΋˜ ı˘Á·ÙÚÈ΋˜ Ù˘ GM. ∞ÏÏË Ì›· «ÚÔ‚ÏËÌ·ÙÈ΋» ·ÁÔÚ¿ ÁÈ· ÙËÓ ·ÌÂÚÈηÓÈ΋ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›· Â›Ó·È ·˘Ù‹ Ù˘ ¡fiÙÈ·˜ ∞ÌÂÚÈ΋˜, fiÔ˘ ÂÌÊ¿ÓÈÛ ˙ËÌȤ˜ 122 ÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ ¤Ú˘ÛÈ, ÌÂÙ¿ ·fi ÏÂÈÙÔ˘ÚÁÈο Î¤Ú‰Ë 818 ÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ ÛÙËÓ ÂÚÈÔ¯‹ ÙÔ 2010. ∏ ∫›Ó·, ·ÓÙÈı¤Ùˆ˜, ·Ú·Ì¤ÓÂÈ È‰È·›ÙÂÚ· ÎÂÚ‰ÔÊfiÚ· Î·È Û˘ÓÂÈÛʤÚÂÈ ÙË ÌÂÚ›‰· ÙÔ˘ ϤÔÓÙÔ˜ ÛÙ· Î¤Ú‰Ë Ù˘ GM ·fi ÙȘ ‰ÈÂıÓ›˜ Ù˘ ‰Ú·ÛÙËÚÈfiÙËÙ˜ Î¤Ú‰Ë Ô˘ Û ÏÂÈÙÔ˘ÚÁÈÎfi Â›Â‰Ô ¤Êı·Û·Ó Ù· 1,9 ‰ÈÛÂηÙÔÌ̇ÚÈ· ‰ÔÏ¿ÚÈ· ÙÔ ÂÚ·Ṳ̂ÓÔ ¤ÙÔ˜, ·fi 2,3 ‰ÈÛ. ÙÔ 2010.
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∏ «·Ó·Á¤ÓÓËÛË» Ù˘ General Motors
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Ú›· ¯ÚfiÓÈ· ÌÂÙ¿ ÙËÓ ÎÚ·ÙÈ΋ ‰È¿ÛˆÛ‹ General Ù˘, Ë Motors fi¯È ÌfiÓÔ ¤¯ÂÈ «ÔÚıÔÔ‰‹ÛÂÈ» ·ÏÏ¿ ¤¯ÂÈ ·ÔÊ·Û›ÛÂÈ Ó· ı¤ÛÂÈ ÎÈ ¤Ó·Ó... ·‰È·ÓfiËÙÔ ¤ˆ˜ ÚfiÛÊ·Ù· ÛÙfi¯Ô: ∫¤Ú‰Ë 10 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ ÂÙËÛ›ˆ˜. ∫·È fiˆ˜ ·Ó·Ê¤ÚÂÈ Û ÚfiÛÊ·ÙÔ ‰ËÌÔÛ›Â˘Ì¿ Ù˘ Ë ÂÊËÌÂÚ›‰· «Wall Street Journal», fiÏ· ‰Â›¯ÓÔ˘Ó fiÙÈ Ô‰Â‡ÂÈ ÚÔ˜ ÙË ÛˆÛÙ‹ ηÙ‡ı˘ÓÛË ÁÈ· ÙËÓ Â›Ù¢ÍË ·˘ÙÔ‡ ÙÔ˘ ÛÙfi¯Ô˘. ∏‰Ë ÙËÓ ÂÚ·Ṳ̂ÓË Â‚‰ÔÌ¿‰· Ë ·ÌÂÚÈηÓÈ΋ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›· ·Ó·ÎÔ›ÓˆÛ ΤډË-ÚÂÎfiÚ 7,6 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ ÁÈ· ÙÔ 2011, ·Ô‰ÂÈÎÓ ‡ÔÓÙ·˜ ÂÌÚ¿ÎÙˆ˜ fiÙÈ «ÎÂÊ·Ï·ÈÔÔ›ËÛ» ÙË ¯ÚÂÔÎÔ›· ÙÔ˘ 2009, ·Ó·‰ÈÔÚÁ·ÓÒÓÔÓÙ·˜ ÙȘ ‰Ú·ÛÙËÚÈfiÙËÙ¤˜ Ù˘, ÌÂÈÒÓÔÓÙ·˜ Ù· ¯Ú¤Ë Ù˘, Û˘Ó¿ÙÔÓÙ·˜ Ӥ˜ Û˘Ì‚¿ÛÂȘ Ì ÙÔ˘˜ ÂÚÁ·˙Ô̤ÓÔ˘˜ Î·È ÎÏ›ÓÔÓÙ·˜ ÌË ·Ô‰ÔÙÈΤ˜ ÌÔÓ¿‰Â˜ ·Ú·ÁˆÁ‹˜ Ù˘.
¶ƒøΔπ∞ Δ· Î¤Ú‰Ë ÙÔ˘ 2011 ‹Ù·Ó ·˘ÍË̤ӷ ηٿ 62% Û ۯ¤ÛË Ì ÙÔ ÚÔËÁÔ‡ÌÂÓÔ ¤ÙÔ˜, ÂÓÒ Ù· ¤ÛÔ‰· ·˘Í‹ıËÎ·Ó Î·Ù¿ 11% ÎÈ ¤Êı·Û·Ó ÛÙ· 150,3 ‰ÈÛÂηÙÔÌ̇ÚÈ· ‰ÔÏ¿ÚÈ·. Δ· Î¤Ú‰Ë Î·Ù¤ÚÚÈ„·Ó ÚÂÎfiÚ ·ÎÚÈ‚Ò˜ ÙË ¯ÚÔÓÈ¿ Ô˘ Ë ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›· ÙÔ˘ ¡ÙÈÙÚfiÈÙ ·Ó¤ÎÙËÛ ÙËÓ ÚˆÙÈ¿, ˆ˜ Ë ÌÂÁ·Ï‡ÙÂÚË Û ˆÏ‹ÛÂȘ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›· ÛÙÔÓ ÎfiÛÌÔ. √È ˆÏ‹ÛÂȘ Ù˘ GM ·˘Í‹ıËÎ·Ó ·ÁÎÔÛÌ›ˆ˜ ηٿ 7,6% ÛÙ· 9 ÂηÙÔÌ̇ÚÈ· Ô¯‹Ì·Ù· ÙÔ 2011. ∂ÙÛÈ Ë ·ÌÂÚÈηÓÈ΋ ‚ÈÔÌ˯·Ó›· ·ӋÏı ÛÙÔÓ «ıÚfiÓÔ» ·fi ÙËÓ ÔÔ›· ÙËÓ ÂΉ›ˆÍÂ Ë Toyota Motor Corp. ¶›Ûˆ ·fi ·˘Ù¤˜ ÙȘ ÂÓÙ˘ˆÛȷΤ˜ ÂȉfiÛÂȘ ÎÚ‡‚ÂÙ·È Ë ·ÏÌ·Ù҉˘ ·Ó¿Ù˘ÍË Ù˘ GM ÛÙËÓ ∫›Ó· Î·È Ë ÈÛ¯˘Ú‹ ÎÂÚ‰ÔÊÔÚ›· Ù˘ ÛÙËÓ ·ÁÔÚ¿ Ù˘ μfiÚÂÈ·˜ ∞ÌÂÚÈ΋˜, ÂΛ fiÔ˘ ¤Ï·‚ ̤ÙÚ· ÁÈ· ÙË ‰Ú·ÛÙÈ΋ ÂÚÈÛÙÔÏ‹ ÙÔ˘ ÎfiÛÙÔ˘˜ Î·È ·ÚÁfiÙÂÚ· ·‡ÍËÛ ÙȘ ÙÈ̤˜ Ù˘. ¶·Ú’ fiÏ· ·˘Ù¿, Ô ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ GM Î. ¡Ù¿ÓÈÂÏ ∞ÎÂÚÛÔÓ ¤¯ÂÈ ÈÔ ÊÈÏfi‰ÔÍÔ˘˜ ÛÙfi¯Ô˘˜. ™Ùfi¯Ô˜ Ù˘ ‰ÈÔ›ÎËÛ˘ Â›Ó·È Ó· ·˘Í‹ÛÂÈ Ì¤Û· ÛÙ· ÂfiÌÂÓ· ¯ÚfiÓÈ· Ù· ÂÚÈıÒÚÈ· ΤډԢ˜ ÛÙÔ 10% ·fi ÂÚ›Ô˘
ºÈÏfi‰ÔÍÔ˘˜ ÛÙfi¯Ô˘˜ ÁÈ· Î¤Ú‰Ë 10 ‰ÈÛ. ‰ÔÏ·Ú›ˆÓ ÂÙËÛ›ˆ˜ ¤¯ÂÈ ı¤ÛÂÈ Ô ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ GM Î. ¡Ù¿ÓÈÂÏ ∞ÎÂÚÛÔÓ
6% Ô˘ Â›Ó·È Û‹ÌÂÚ· Î·È Ó· ÂÈÙ‡¯ÂÈ ÙÔ ˘„ËÏfiÙÂÚÔ ÔÛÔÛÙfi ÛÙÔÓ ÎÏ¿‰Ô Ù˘ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›·˜. ∏ ·ÌÂÚÈηÓÈ΋ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›·, Ô˘ ‚Ú¤ıËΠÛÙÔ ¯Â›ÏÔ˜ Ù˘ ηٿÚÚ¢Û˘ ÙÔ 2009, «·ÈÌÔ‰ÔÙ‹ıËλ ·fi ÙÔ ·ÌÂÚÈηÓÈÎfi ‰ËÌfiÛÈÔ Î·È ·ÚÁfiÙÂÚ· ÚÔÛ¤Ê˘Á Û ηıÂÛÙÒ˜ ¯ÚÂÔÎÔ›·˜ Î·È ‰ÈηÛÙÈ΋˜ ÚÔÛÙ·Û›·˜ ·fi ÙÔ˘˜ ÈÛو٤˜ Ù˘, ¤¯ÂÈ ¤ÎÙÔÙ ÚÔÛÏ¿‚ÂÈ 13.000 ÂÚÁ·˙Ô̤ÓÔ˘˜ ÛÙȘ ∏¶∞ Î·È ı¤ÙÂÈ Û ·ӷÏÂÈÙÔ˘ÚÁ›· ÙÔ ÂÚÁÔÛÙ¿ÛÈfi Ù˘ ÛÙÔ ™ÚÈÓÁÎ ÃÈÏ, ÙÔ ÔÔ›Ô Î¿ÔÙ ηٷÛ··˙ ÙÔ ÌÔÓÙ¤ÏÔ Saturn Î·È ÛÙË ‰È¿ÚÎÂÈ· Ù˘ ÌÂÁ¿Ï˘ ÎÚ›Û˘ ›¯Â ·ÔÊ·ÛÈÛı› Ó· ÎÏ›ÛÂÈ.
∏ ∫Àμ∂ƒ¡∏™∏ ∏ «·Ó·Á¤ÓÓËÛË» Ù˘ General Motors ηıÈÛÙ¿ Ôχ ÈÔ Â‡ÎÔÏË ÁÈ· ÙËÓ ·ÌÂÚÈηÓÈ΋ ΢‚¤ÚÓËÛË ÙËÓ ÒÏËÛË ÙÔ˘ ˘fiÏÔÈÔ˘ ÌÂÚȉ›Ô˘ 26% Ô˘ ÂÍ·ÎÔÏÔ˘ı› Ó· ¤¯ÂÈ ÛÙËÓ Î·ÙÔ¯‹ Ù˘. 줂·È· ÛÙËÓ ·ÚÔ‡Û· ÙÈÌ‹ Ù˘ ÌÂÙÔ¯‹˜, ÙÔ ·ÌÂÚÈηÓÈÎfi ‰ËÌfiÛÈÔ ı· ¤¯·Ó Á‡Úˆ ÛÙ· 10 ‰ÈÛÂηÙÔÌ̇ÚÈ· ‰ÔÏ¿ÚÈ· ·fi ÙÔ ÔÛfi Ô˘ ¤Ӊ˘Û ÁÈ· ÙË ‰È¿ÛˆÛË Ù˘ GM. √ ÏfiÁÔ˜ Ô˘ Ë ÌÂÙÔ¯‹ ‰ÂÓ ¤¯ÂÈ... ·ÔÁÂȈı› Â›Ó·È Ë ·ÛıÂÓ‹˜ ·fi‰ÔÛË Ù˘ GM ÛÙËÓ ·ÁÔÚ¿ Ù˘ ∂˘ÚÒ˘ Î·È ÔÈ
ªÂÙ¿ ÙȘ ÂÓÙ˘ˆÛȷΤ˜ ÂȉfiÛÂȘ ÙÔ 2011, Ë GM ÛÙԯ‡ÂÈ Ó· ·˘Í‹ÛÂÈ Ì¤Û· ÛÙ· ÂfiÌÂÓ· ¯ÚfiÓÈ· Ù· ÂÚÈıÒÚÈ· ΤډԢ˜ ÛÙÔ 10% ·fi ÂÚ›Ô˘ 6% Ô˘ Â›Ó·È Û‹ÌÂÚ· Î·È Ó· ÂÈÙ‡¯ÂÈ ÙÔ ˘„ËÏfiÙÂÚÔ ÔÛÔÛÙfi ÛÙÔÓ ÎÏ¿‰Ô Ù˘ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›·˜
Êfi‚ÔÈ Ô˘ ÂÍ·ÎÔÏÔ˘ıÔ‡Ó Ó· ÂÎÊÚ¿˙Ô˘Ó ÔÈ ÂÂÓ‰˘Ù¤˜ ÁÈ· ÙÔ Ì¤ÏÏÔÓ, Û˘ÓÔÏÈο, Ù˘ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›·˜. ∏ ·ÁÔÚ¿ Ù˘ μfiÚÂÈ·˜ ∞ÌÂÚÈ΋˜ ·¤‰ˆÛ Û ÏÂÈÙÔ˘ÚÁÈο Î¤Ú‰Ë 7,2 ‰ÈÛÂηÙÔÌ̇ÚÈ· ‰ÔÏ¿ÚÈ· ÙÔ 2011, ¤Ó·ÓÙÈ 5,7 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ÙÔ 2010 - ÙË Û˘ÓÙÚÈÙÈ΋ ÏÂÈÔÓfiÙËÙ· ·fi Ù· Î¤Ú‰Ë Ù˘ ·ÌÂÚÈηÓÈ΋˜ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›·˜. ∂Ó· ÛÙ· ¤ÓÙ ·˘ÙÔΛÓËÙ·
Ô˘ ˆÏÔ‡ÓÙ·È ÛÙËÓ ∞ÌÂÚÈ΋ Â›Ó·È Ù˘ GM. √È ÚÔÛ‰Ô˘ fiÙÈ Ë GM ı· Û˘Ó¯›ÛÂÈ Ó· ÂÌÊ·Ó›˙ÂÈ ÚÂÎfiÚ ÎÂÚ‰ÒÓ ‚ÔËıÔ‡Ó ÙËÓ ÚÔÂÎÏÔÁÈ΋ ÂÎÛÙÚ·Ù›· ÙÔ˘ ∞ÌÂÚÈηÓÔ‡ ÚÔ¤‰ÚÔ˘ Î. ª·Ú¿Î √Ì¿Ì·, Ô ÔÔ›Ô˜ ÂÌÊ·Ó›˙ÂÈ ˆ˜ ÌÂÁ¿ÏË ÂÈÙ˘¯›· ÙËÓ «Âȯ›ÚËÛË» ‰È¿ÛˆÛ˘ Ù˘ ·ÌÂÚÈηÓÈ΋˜ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›·˜, Û ·ÓÙ›ıÂÛË Ì ÙÔÓ ˘Ô„‹ÊÈÔ ÁÈ· ÙÔ ¯Ú›ÛÌ· ÙˆÓ ƒÂÔ˘ÌÏÈηÓÒÓ ÁÈ· ÙȘ ÚÔ‰ÚÈΤ˜ ÂÎÏÔÁ¤˜ Î. ªÈÙ ƒfiÌÓÂ˚, Ô ÔÔ›Ô˜ ˘ÔÛÙËÚ›˙ÂÈ fiÙÈ ÔÈ ·˘ÙÔÎÈÓËÙÔ‚ÈÔÌ˯·Ó›Â˜ ı· ›¯·Ó «ÔÚıÔÔ‰‹ÛÂÈ» ̤ۈ Ù˘ ‰È·‰Èηۛ·˜ ÙÒ¯Â˘Û˘ Ù·¯‡ÙÂÚ·, ¯ˆÚ›˜ Ó· ¤¯Ô˘Ó ‰··ÓËı› ¯Ú‹Ì·Ù· ÙÔ˘ ‰ËÌÔÛ›Ô˘. ™ÙËÓ ÂÚ›ÙˆÛË Ù˘ GM Ë ÎÚ·ÙÈ΋ ‰È¿ÛˆÛ‹ Ù˘ Î·È Ë ÂÓ Û˘Ó¯›· ÚÔÛÊ˘Á‹ Ù˘ ÛÙË ‰ÈηÛÙÈ΋ ÚÔÛÙ·Û›· ·fi ÙÔ˘˜ ÈÛو٤˜ Ù˘, ÙË ‚Ô‹ıËÛ ӷ «ÁÏ˘ÙÒÛÂÈ» ˘Ô¯ÚÂÒÛÂȘ ۯ‰fiÓ 40 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ, Ì ·ÔÙ¤ÏÂÛÌ· Ó· ÂÏ·ÊÚ˘Óı› ۯ‰fiÓ ÔÏÔÎÏËÚˆÙÈο ·fi ÙÔ ¯Ú¤Ô˜ Ù˘. ™ÙËÓ ÂÚ›ÙˆÛË Ù˘ Ford Motor Co. ‰ÂÓ ˘‹ÚÍ ÎÚ·ÙÈ΋ ‚Ô‹ıÂÈ· ÎÈ ¤ÙÛÈ Ë ÂÙ·ÈÚ›· ·ÎfiÌË ·ÔÏËÚÒÓÂÈ ‰¿ÓÂÈ· 23 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ, Ù· ÔÔ›· ˆ̛ÛıËΠÁÈ· Ó· ÂÈ‚ÈÒÛÂÈ.
KEP¢O™ ¢π∂£¡∏
π™√ƒƒ√¶π∞ ™∂ Δ∂¡Δøª∂¡√ ™Ã√π¡π «∂›Ì·ÛÙ ÂÂÈṲ̂ÓÔÈ fiÙÈ Â›Ó·È Î·Ï‡ÙÂÚÔ ÁÈ· ÙÔ˘˜ ÂÏ¿Ù˜ (ÙˆÓ ÂÏ‚ÂÙÈÎÒÓ ÙÚ·Â˙ÒÓ) Ó· ‰È·Ê˘Ï¿ÛÛÂÙ·È Ë ·ÓˆÓ˘Ì›· ÙÔ˘˜, ·ÏÏ¿ ·Ó·ÁÓˆÚ›˙Ô˘Ì ›Û˘ Î·È ÙÔ ‰Èη›ˆÌ· ¿ÏÏˆÓ ¯ˆÚÒÓ Ó· ‰ÈÂΉÈÎÔ‡Ó ÙË ÓfiÌÈÌË ÊÔÚÔÏfiÁËÛË ÙˆÓ ÔÏÈÙÒÓ ÙÔ˘˜. ªÂ ·˘Ù‹Ó ÙË ÛÙÚ·ÙËÁÈ΋ ÌÔÚԇ̠ӷ ηχ„Ô˘ÌÂ Î·È ÙȘ ‰‡Ô ·Ó¿ÁΘ» ‰‹ÏˆÛÂ Ë ∂Ï‚ÂÙ›‰· ˘Ô˘ÚÁfi˜ √ÈÎÔÓÔÌÈÎÒÓ. ∏ ‰ÈÂıÓ‹˜ ÎÈÓËÙÔÔ›ËÛË ÁÈ· ÙËÓ ¿Ù·ÍË Ù˘ ÊÔÚÔ‰È·Ê˘Á‹˜ Ù· ÙÂÏÂ˘Ù·›· ¯ÚfiÓÈ·, ÛÙËÓ ÚÔÛ¿ıÂÈ· ÙˆÓ Î˘‚ÂÚÓ‹ÛÂˆÓ Ó· ÂÍ·ÛÊ·Ï›ÛÔ˘Ó fiÚÔ˘˜ ÁÈ· ÙÔÓ ÂÚÈÔÚÈÛÌfi ÙˆÓ ÂÏÏÂÈÌÌ¿ÙˆÓ Î·È ÙˆÓ ‰ËÌÔÛ›ˆÓ ¯ÚÂÒÓ ¤¯ÂÈ ı¤ÛÂÈ ÛÙÔ ÛÙfi¯·ÛÙÚÔ ÙÔ ‰È·‚fiËÙÔ ÂÏ‚ÂÙÈÎfi ÙÚ·Â˙ÈÎfi ·fiÚÚËÙÔ, ÙÔ ÔÔ›Ô ¤¯ÂÈ Û˘Ì‚¿ÏÂÈ ÛÙË ‰ËÌÈÔ˘ÚÁ›· Ì›·˜ ˘ÂÚ¿ÎÙÈ·˜ «‚ÈÔÌ˯·Ó›·˜» ‰È·¯Â›ÚÈÛ˘ ÏÔ‡ÙÔ˘, Ù˘ ٿ͈˜ ÙˆÓ 2 ÙÚÈÛÂηÙÔÌÌ˘Ú›ˆÓ ‰ÔÏ·Ú›ˆÓ. ∏ ∂Ï‚ÂÙ›‰· ˘Ô˘ÚÁfi˜ √ÈÎÔÓÔÌÈÎÒÓ ÚÔÛ·ı› Ó· ÈÛÔÚÚÔ‹ÛÂÈ Û ÙÂÓو̤ÓÔ Û¯ÔÈÓ›, ηıÒ˜ ·fi ÙË Ì›· ÏÂ˘Ú¿ ÚÔÛ·ı› Ó· ‰È·Ê˘Ï¿ÍÂÈ ÙÔ ÙÚ·Â˙ÈÎfi ·fiÚÚËÙÔ Ù˘ ¯ÒÚ·˜ Ù˘ Î·È ·fi ÙËÓ ¿ÏÏË Ó· ·ÓÙ·ÔÎÚÈı› ÛÙȘ ÂÓÙÂÈÓfiÌÂÓ˜ ȤÛÂȘ ÁÈ· ÈÔ ·˘ÛÙËÚÔ‡˜ ÂϤÁ¯Ô˘˜ ÛÙȘ ÙÚ¿Â˙˜.
∏ ΢‚¤ÚÓËÛË Ù˘ ∂Ï‚ÂÙ›·˜ ÚÔÛ·ı› Ó· ·ÔÙÈÓ¿ÍÂÈ ·fi ¿Óˆ Ù˘ ÙË «ÚÂÙÛÈÓÈ¿» ÙÔ˘... ·Ú·‰Â›ÛÔ˘ ÁÈ· ÙÔ˘˜ ·Ó¿ ÙÔÓ ÎfiÛÌÔ ÊÔÚÔÊ˘Á¿‰Â˜
·ÚÎÂÙ¤˜ ‰ÈÂÓ¤ÍÂȘ Ì ÙȘ ∏¶∞ Î·È ÙË °ÂÚÌ·Ó›· ÁÈ· ı¤Ì·Ù· Ô˘ ¿ÙÔÓÙ·È Ù˘ ÊÔÚÔ‰È·Ê˘Á‹˜. ∂ȉÈο ÛÙË ‰È¤ÓÂÍË Ì ÙËÓ √˘¿ÛÈÓÁÎÙÔÓ, Ë μ¤ÚÓË Â›Ó·È ·Ô‰¤ÎÙ˘ ηٷÁÁÂÏÈÒÓ Ù˘ √˘¿ÛÈÓÁÎÙÔÓ, ÁÈ· 11 ÙÚ¿Â˙˜ Ù˘ ∂Ï‚ÂÙ›·˜, Ô˘ ¤¯Ô˘Ó ‰Â¯ı› ˆ˜ ηٷı¤ÛÂȘ ÛËÌ·ÓÙÈο ·ÊÔÚÔÏfiÁËÙ· ÔÛ¿ ∞ÌÂÚÈηÓÒÓ ÔÏÈÙÒÓ. ™‡ÓÙÔÌ·, ÂÍ¿ÏÏÔ˘, ·Ó·Ì¤ÓÂÙ·È Ó· ÙÂı› Û ÈÛ¯‡ Ë ÙÚ·Â˙È΋ Û˘Ìʈӛ· Ô˘ Û˘Ó‹ÊıË Ì ÙÔ μÂÚÔÏ›ÓÔ, fiˆ˜ Î·È ·˘Ù‹ Ì ÙÔ §ÔÓ‰›ÓÔ. ∏ ∂Ï‚ÂÙ›‰· ˘Ô˘ÚÁfi˜ √ÈÎÔÓÔÌÈÎÒÓ Î˘Ú›· ∂‚ÂÏÈÓ μ›ÏÓÙÌÂÚ-™ÏÔ˘ÌÊ (ʈÙÔÁÚ·Ê›·) ·Ó·ÎÔ›ÓˆÛ ÙËÓ ΔÂÙ¿ÚÙË fiÙÈ Ë ÂÏ‚ÂÙÈ΋ ΢‚¤ÚÓËÛË Î·Ù·ÚÙ›˙ÂÈ ‹‰Ë ÓÔÌÔıÂÙÈΤ˜ ‰È·Ù¿ÍÂȘ, ÙȘ Ôԛ˜ ı· ʤÚÂÈ ÚÔ˜ „‹ÊÈÛË ÛÙÔ ∫ÔÈÓÔ‚Ô‡ÏÈÔ Î·È ÔÈ Ôԛ˜ ı· ˘Ô¯ÚÂÒÓÔ˘Ó ·fi ÙÔÓ ™ÂÙ¤Ì-
‚ÚÈÔ ÙȘ ÂÏ‚ÂÙÈΤ˜ ÙÚ¿Â˙˜ Ó· ÂÊ·ÚÌfi˙Ô˘Ó fiÏÔ˘˜ ÙÔ˘˜ ηÓfiÓ˜ ‰È·Ê¿ÓÂÈ·˜ fiÙ·Ó ‰¤¯ÔÓÙ·È ÎÂÊ¿Ï·È· ·fi ͤÓÔ˘˜ Ôϛ٘, ˙ËÙÒÓÙ·˜ ÙÔ˘˜ «˘Â‡ı˘ÓË ‰‹ÏˆÛË» fiÙÈ Ù· ÎÂÊ¿Ï·È¿ ÙÔ˘˜ ¤¯Ô˘Ó ‹‰Ë ÊÔÚÔÏÔÁËı› ÛÙȘ ·ÙÚ›‰Â˜ ÙÔ˘˜ Î·È fiÙÈ ÔÈ ›‰ÈÔÈ Â›Ó·È ÂÓÙ¿ÍÂÈ Ì ÙȘ ÊÔÚÔÏÔÁÈΤ˜ ÙÔ˘˜ ˘Ô¯ÚÂÒÛÂȘ. √˘ÛÈ·ÛÙÈο, ‰ËÏ·‰‹, Ù· ÂÏ‚ÂÙÈο ÈÛÙˆÙÈο ȉڇ̷ٷ ı· ˘Ô¯ÚÂÒÓÔÓÙ·È Ó· Ï¿‚Ô˘Ó Ì¤ÙÚ· ·Ó¿Û¯ÂÛ˘ ÙˆÓ ÂÈÛÚÔÒÓ ·fi ·ÊÔÚÔÏfiÁËÙ· ÎÂÊ¿Ï·È·.
¤· ÛÙÚ·ÙËÁÈ΋, Ô˘ ı· ˘Ô¯ÚÂÒÓÂÈ ÙȘ ÂÏ‚ÂÙÈΤ˜ ÙÚ¿Â˙˜ Ó· ‰¤¯ÔÓÙ·È ÛÙÔ Ì¤ÏÏÔÓ ¯Ú‹Ì·Ù· ·fi ͤÓÔ˘˜ Ôϛ٘, ÔÈ ÔÔ›ÔÈ ÊÔÚÔÏÔÁÔ‡ÓÙ·È Î·ÓÔÓÈο, ÂÙÔÈÌ¿˙ÂÙ·È Ó· ÂÁηÈÓÈ¿ÛÂÈ Ë Î˘‚¤ÚÓËÛË Ù˘ ∂Ï‚ÂÙ›·˜, ÛÙËÓ ÚÔÛ¿ıÂÈ¿ Ù˘ Ó· ·ÔÙÈÓ¿ÍÂÈ ·fi ¿Óˆ Ù˘ ÙË «ÚÂÙÛÈÓÈ¿» ÙÔ˘... ·Ú·‰Â›ÛÔ˘ ÁÈ· ÙÔ˘˜ ·Ó¿ ÙÔÓ ÎfiÛÌÔ ÊÔÚÔÊ˘Á¿‰Â˜. √È ÂÏ‚ÂÙÈΤ˜ ∞Ú¯¤˜, ˆ˜ ÁÓˆÛÙfiÓ, ¤¯Ô˘Ó ÂÌϷΛ ÛÂ
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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www.kerdos.gr
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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¤Ó·˜ ¿ÓıÚˆÔ˜ Ô˘ ÁÓˆÚ›˙ÂÈ Î·Ï¿ ÙÔÓ Û˘ÁÎÂÎÚÈ̤ÓÔ ÎÏ ¿ ‰ Ô Î · È Ï · È Û È Ò Ó Â Ù · È Ù Ô ˘ Ï ¿ ¯ È Û Ù Ô Ó · fi ¿ ÏÏ Ô ˘ ˜ ‰‡Ô ÁÓÒÛÙ˜ Ù˘ ‚ÈÔÌ˯·Ó›·˜, Ì·˙› Ì ÛÙÂϤ¯Ë Ù˘ EQT Ô˘ ı· ÂÓÙ·¯ıÔ‡Ó ÛÙÔ ‰ÈÔÈÎËÙÈÎfi Û˘Ì‚Ô‡ÏÈÔ. √ Î. ∫fiÓÈ Δ˙fiÓÛÔÓ Ï¤ÂÈ fiÙÈ ÁÔËÙ‡ÂÙ·È ·fi ÙÔ˘˜ ·ÓıÚÒÔ˘˜ Ô˘ ·ÏÂ‡Ô˘Ó Ó· Á›ÓÔ˘Ó ÂȯÂÈÚË̷ٛ˜. « ª’ ·Ú¤ÛÔ˘Ó ÔÈ ¿ÓıÚˆÔÈ Ô˘ Â›Ó·È Úfiı˘ÌÔÈ Ó· ·Ó·Ï¿‚Ô˘Ó Ú›ÛÎÔ, ›Ù ÚfiÎÂÈÙ·È
∏ ∫√À§Δ√Àƒ∞ Δø¡ μ∞§∂¡ª¶∂ƒ°∫ √ ™Ô˘Ë‰fi˜ Ì¿Ó·Ù˙ÂÚ ¤¯ÂÈ «ÂÌÔÙÈÛı›» Ì ÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi Ó‡̷ Ù˘ ÔÈÎÔÁ¤ÓÂÈ·˜ μ¿ÏÂÓÌÂÚÁÎ, ¤¯ÔÓÙ·˜ ÂÚÁ·Ûı› ÁÈ· ¯ÚfiÓÈ· ÛÙÔÓ ÂÂÓ‰˘ÙÈÎfi ‚Ú·¯›ÔÓ· Ù˘ «·˘ÙÔÎÚ·ÙÔÚ›·˜ ÙÔ˘˜», Ù˘ Ivestor AB. ™ÙË ‰È¿ÚÎÂÈ· Ù˘ ·Ú·ÌÔÓ‹˜ ÙÔ˘ Û’ ·˘Ù‹ ÙËÓ ÂÙ·ÈÚ›· ÁÓÒÚÈÛÂ Î·È ÂÓÛÙÂÚÓ›ÛıËΠ̠ÙËÓ ÎÔ˘ÏÙÔ‡Ú· Î·È ÙÔ ÛÙÈÏ Ì¿Ó·Ù˙ÌÂÓÙ Ù˘ ‰˘Ó·ÛÙ›·˜ ÙˆÓ μ ¿ Ï Â Ó Ì Â ÚÁ Î , Ì È· ˜ ‰ ˘Ó· ÛÙ›·˜ ÂÂÓ‰˘ÙÒÓ, ÙÚ·Â˙ÈÙÒÓ Î·È ÊÈÏ·ÓıÚÒˆÓ, ÔÈ Ú›˙˜ Ù˘ ÔÔ›·˜ ÍÂÎÈÓÔ‡Ó ·fi ÙÔÓ 19Ô ·ÈÒÓ·. √È μ¿ÏÂÓÌÂÚÁÎ ¤¯Ô˘Ó ÌÂÚ›‰È· Û ÔÚÈṲ̂Ó˜ ·fi ÙȘ ÌÂÁ·Ï‡ÙÂÚ˜ ÂÙ·ÈÚ›˜ Ù˘ ÂÚÈÔ¯‹˜, ∞μμ, Ë fiˆ˜ Ë AstraZeneca, Ë Electrolux Î·È Ë Ericsson. ∂ÁÈÓ ÎÈ Ô ›‰ÈÔ˜ ̤ÚÔ˜ ÂÓfi˜ ‰ÈÎÙ‡Ô˘ ‚·ıÈ¿ ÂÓÛˆ-
ÁÈ· ÙÔÓ ¯ÒÚÔ ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ‹ ÁÈ· ÙËÓ ÔÏÈÙÈ΋ ‹ ÙÔÓ ·ıÏËÙÈÛÌfi », ϤÂÈ ÛÂ Û˘Ó ¤ ÓÙ Â ˘ Í ‹ ÙÔ˘ ÛÙÔ˘˜ «Financial Times». ΔÔÓ›˙ÂÈ fï˜ fiÙÈ Â›Ó·È Ôχ ÛËÌ·ÓÙÈÎfi Ô Â›‰ÔÍÔ˜ ÂȯÂÈÚËÌ·Ù›·˜ Ó· ÌËÓ Â›Ó·È ÚÔÎ·Ù Â È Ï Ë ÌÌ ¤ Ó Ô ˜ Î · È Ó· ¤ ¯ Â È ·ÓÔȯ٤˜ ÙȘ... ÎÂÚ·›Â˜ ÙÔ˘.
¢π∂ÀƒÀ¡™∏ ¢ƒ∞™Δ∏ƒπ√Δ∏Δø¡ ∞ÍÈÔÔÈÒÓÙ·˜ ÙËÓ ÂÌÂÈÚ›· ·ÏÏ¿ Î·È ÙȘ ÁÓˆÚÈ̛˜ Ô˘ ·¤ÎÙËÛ ÛÙ· ¯ÚfiÓÈ· Ô˘ ÂÚÁ¿ÛıËΠÛÙËÓ Ivestor AB, Ô Î . Δ˙ fi Ó Û Ô Ó › ‰ Ú ˘ Û Â Ù Ë Ó EQT Partners - ÛÙËÓ ÔÔ›· Ë Ivestor AB Û˘ÌÌÂÙ¤¯ÂÈ Ì ÌÂÚ›‰ÈÔ 31% - ÙÔ 1994 Î·È Î·Ù¿ÊÂÚ ӷ ÙË ÌÂÙ·ÙÚ¤„ÂÈ
̷و̤ÓÔ˘ ÛÙË ÛηӉÈÓ·‚ÈÎ ‹ ‚ È Ô Ì Ë¯ · Ó›· , Â Ó fi ˜ Î fi ÛÌÔ˘ Ô˘ Â›Ó·È ÈÔ ÎÔÓÙ¿ ÛÙ· ÂÚÁÔÛÙ¿ÛÈ· Ù˘ ÂÚÈÔ¯‹˜ ·Ú¿ ÛÙ· ÁÚ·Ê›· ÙˆÓ ÙÚ·Â˙ÒÓ ÙÔ˘ §ÔÓ‰›ÓÔ˘. √ ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ EQT Partners ·Ë¯Â› Ì ÙȘ ·fi„ÂȘ ÙÔ˘ ÙȘ ·Ú¯¤˜ Ù˘ Ô È Î Ô Á¤ Ó ÂÈ· μ ¿ Ï Â Ó Ì Â ÚÁ Î , Ï ¤ Á Ô ÓÙ · ˜ fi Ù È Ô Ú È Û Ì ¤ Ó· Ú¿ÁÌ·Ù· Â›Ó·È «Û·Ó ıÚËÛΛ·» - fiˆ˜ ÙÔ Ó· Â›Ó·È Î·Ó›˜ ÚÔÛÁÂȈ̤ÓÔ˜ Î·È Ó· Û˘ÌÌÂÙ¤¯ÂÈ ÛÙË ‰ÈÔ›ÎËÛË Ì›·˜ ÂÙ·ÈÚ›·˜. √ Î. ∫fiÓÈ Δ˙fiÓÛÔÓ ˘ÔÛ Ù Ë Ú › ˙ Â È Â › Ì Ô Ó· ˆ ˜ Ë ÂÙ·ÈÚ›· ÙÔ˘ ‰ÂÓ ¤¯ÂÈ Î·Ì›· Û¯¤ÛË Ì ÔÌ›ÏÔ˘˜, fiˆ˜ Ë Blackstone ‹ Ë Carlyle. « ¢ÂÓ Â›Ì·ÛÙ ‰È·¯ÂÈÚÈÛÙ¤˜ ÂÚÈÔ˘ÛÈ·ÎÒÓ ÛÙÔȯ›ˆÓ », ϤÂÈ. « √ ‰ÈÎfi˜ Ì·˜ ÛÎÔfi˜ Â›Ó·È Ó· ‚ÔËı¿Ì ÂȯÂÈÚËÌ·ÙÈΤ˜ ÌÔÓ¿‰Â˜ Î·È fi¯È ·Ó¿Ô‰· ».
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· Û·Ṳ̂ӷ ·Ú¿ı˘Ú·, ÔÈ ÛÙ¤Á˜ Ô˘ ¤¯Ô˘Ó ηٷÚÚ‡ÛÂÈ Î·È Ù· ÏÔ˘Î¤Ù· Û ‰Âο‰Â˜ ÌÔÓ¿‰Â˜ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜ ÛÙÔ °ÎÈ̷ڿ˜ Â›Ó·È Ë ÈÔ ·‰È¿„¢ÛÙË Ì·ÚÙ˘Ú›· Ù˘ ÎÚ›Û˘ ÛÙÔÓ Û˘ÁÎÂÎÚÈ̤ÓÔ ÙÔ̤· Ù˘ ÔÚÙÔÁ·ÏÈ΋˜ ÔÈÎÔÓÔÌ›·˜. √̈˜, ·˘Ù‹ Â›Ó·È Ë Ì›· fi„Ë ÙÔ˘ ÓÔÌ›ÛÌ·ÙÔ˜, ηıÒ˜ Û ÎÔÓÙÈÓ¤˜ ÛÙÔ °ÎÈ̷ڿ˜ fiÏÂȘ ¤Ó·˜ ÌÈÎÚfi˜ ·ÚÈıÌÒÓ ÂȯÂÈÚ‹ÛÂˆÓ ÙÔ˘ ÎÏ¿‰Ô˘ ÂÈ‚ÈÒÓÂÈ ‰˘Ó·ÌÈο, ΢ڛˆ˜ ̤ۈ ÙˆÓ ÂÍ·ÁˆÁÒÓ. ∏ ÊÙˆ¯fiÙÂÚË ¯ÒÚ· Ù˘ ∂˘ÚÒ˘ ‰È·Ó‡ÂÈ ÙË ¯ÂÈÚfiÙÂÚ‹ Ù˘ ‡ÊÂÛË ÌÂÙ¿ ÙËÓ ·ÔηٿÛÙ·ÛË Ù˘ ¢ËÌÔÎÚ·Ù›·˜ ÙÔ 1974. ¶¤Ú˘ÛÈ, Ô‰ËÁ‹ıËΠÛÙÔÓ «Ì·Ó‰‡·» Ù˘ ‰È¿ÛˆÛ˘ ∂∂/¢¡Δ, ˘fi ÙÔ ‚¿ÚÔ˜ ÙÔ˘ ‰ËÌfiÛÈÔ˘ ¯Ú¤Ô˘˜ Î·È Ù˘ ÍËÚ·Û›·˜ ÛÙË ‰È·ı¤ÛÈÌË ¯ÚËÌ·ÙÔ‰fiÙËÛË ÁÈ· ÙȘ ÂȯÂÈÚ‹ÛÂȘ Ù˘ ¯ÒÚ·˜. ∏‰Ë ÚÈÓ ·ÎfiÌË ÍÂÛ¿ÛÂÈ Ë ÎÚ›ÛË ‰·ÓÂÈÛÌÔ‡ ÛÙËÓ Â˘Úˆ˙ÒÓË, Ô ÙÔ̤·˜ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜, ¤Ó·˜ ·fi ÙÔ˘˜ ˘ÏÒÓ˜ Ù˘ ÔÚÙÔÁ·ÏÈ΋˜ ÔÈÎÔÓÔÌ›·˜, ‚·ÏÏfiÙ·Ó ·fi ÙÔÓ ÊıËÓfi ·ÓÙ·ÁˆÓÈÛÌfi Ù˘ ∞Û›·˜, ÙȘ ·ÏÏ·Á¤˜ ÛÙÔ ÙÂψÓÂÈ·Îfi ηıÂÛÙÒ˜ Ù˘ ∂˘Úˆ·˚΋˜ ∂ÓˆÛ˘ Î·È ÙËÓ ˘ÔÙÔÓÈ΋ ÂÁ¯ÒÚÈ· ˙‹ÙËÛË. ™ÙË ‰È¿ÚÎÂÈ· Ù˘ ÙÂÏÂ˘Ù·›·˜ ‰ÂηÂÙ›·˜, ¯¿ıËΠÙÔ ¤Ó· ÙÚ›ÙÔ ÂÚ›Ô˘ Ù˘ ·Ú·ÁˆÁ‹˜ ÛÙÔÓ Û˘ÁÎÂÎÚÈ̤ÓÔ ÙÔ̤· Î·È ÙÔ 36% ÙˆÓ ı¤ÛÂˆÓ ÂÚÁ·Û›·˜. ™‹ÌÂÚ·, fï˜, Ë Ù‡¯Ë ÙÔ˘ ÙÔ̤· ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜ ÛÙËÓ ¶ÔÚÙÔÁ·Ï›· ‰Â›¯ÓÂÈ Ó· ·ÏÏ¿˙ÂÈ. ÀÊ¿ÛÌ·Ù·, ›‰Ë ¤Ó‰˘Û˘ Î·È ·Ô‡ÙÛÈ· ·ÓÙÈÚÔÛˆÂ‡Ô˘Ó ÌfiÏȘ οو ÙÔ˘ 10% Ù˘ ‚ÈÔÌ˯·ÓÈ΋˜ ·Ú·ÁˆÁ‹˜ - Ì ˘„ËÏfiÙÂÚË ÌfiÓÔ ÙËÓ ·Ú·ÁˆÁ‹ ÙÚÔÊ›ÌˆÓ Î·È ÔÙÒÓ - Î·È ¿Óˆ ·fi ÙÔ 10% ÙÔ˘ Û˘ÓfiÏÔ˘ ÙˆÓ ÔÚÙÔÁ·ÏÈÎÒÓ ÂÍ·ÁˆÁÒÓ. ™ÙÔ ÚÒÙÔ 11ÌËÓÔ ÙÔ˘ 2011 ÔÈ ÂÍ·ÁˆÁ¤˜ ÚÔ˚fiÓÙˆÓ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜ ÛËÌ›ˆÛ·Ó ¿ÓÔ‰Ô 9,3%, ‡ÛÙÂÚ· ·fi ·‡ÍËÛË 6,8% ÙÔ 2010. ∞ÎfiÌË ÈÔ ÂÓı·ÚÚ˘ÓÙÈ΋ Â›Ó·È Ë ÂÎÙ›ÌËÛË Ù˘ ∂ÓˆÛ˘ ¶ÔÚÙÔÁ¿ÏˆÓ ∫ψÛÙԸʷÓÙÔ˘ÚÁÒÓ fiÙÈ ÔÈ ÂÍ·ÁˆÁ¤˜ ı· Êı¿ÛÔ˘Ó Ù· 4 ‰ÈÛ.
∫∞π¡√Δ√ªπ∞ ™‹ÌÂÚ·, Ë ÎψÛÙԸʷÓÙÔ˘ÚÁ›· Ù˘ ¶ÔÚÙÔÁ·Ï›·˜ ÔÚΛ˙ÂÙ·È ÛÙÔ fiÓÔÌ· Ù˘ ηÈÓÔÙÔÌ›·˜, ›Ù ·˘Ù‹ ·ÊÔÚ¿ ÛÙÔÓ Û¯Â‰È·ÛÌfi Ìfi‰·˜ ·˘Ùfi ηı·˘Ùfi ‹ ÙÔÓ Ì˯·ÓÔÏÔÁÈÎfi ÂÍÔÏÈÛÌfi, ÛÙË ‰È·ÊÔÚÔÔ›ËÛË ÙˆÓ ÂÍ·ÁfiÌÂÓˆÓ ÚÔ˚fiÓÙˆÓ, ÙËÓ ˘„ËÏ‹ ÔÈfiÙËÙ· Î·È ÙËÓ ·Ó¤ÏÈÍË ÛÙËÓ ·Íȷ΋ ·Ï˘Û›‰·. ªÂ ·˘ÙfiÓ ÙÔÓ «ÔÏÈÛÌfi» Ù· ÛÙÂϤ¯Ë Ù˘ Ù·ÍÈ‰Â‡Ô˘Ó ·‰È¿ÎÔ· Û fiÏÔ ÙÔÓ ÎfiÛÌÔ ÁÈ· ÙË ÌÂÁÈÛÙÔÔ›ËÛË ÙˆÓ ˆÏ‹ÛˆÓ. ∂Í¿ÏÏÔ˘, ·˘Ù¤˜ Â›Ó·È ÔÈ ·Í›Â˜ ÛÙȘ Ôԛ˜ ÌÔÚ› Ó· ÛÙËÚȯı› Ë ÚÔÒıËÛË Ù˘ ÔÚÙÔÁ·ÏÈ΋˜ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜ ÛÙÔ Â͈ÙÂÚÈÎfi, ‰Â‰Ô̤ÓÔ˘ fiÙÈ Ô Û˘ÁÎÂÎÚÈ̤ÓÔ˜ ÙÔ̤·˜ ÂÍ·ÎÔÏÔ˘ı› Ó· Ï‹ÙÙÂÙ·È ·fi ˘„ËÏ‹ ·ÓÂÚÁ›· Ô˘ ÚÔÛÂÁÁ›˙ÂÈ Â›Â‰· ÚÂÎfiÚ ÛÙÔ 13%. √
¢ÚÒ ÁÈ· ÙÔ Û‡ÓÔÏÔ ÙÔ˘ 2011, ‹ÙÔÈ ÎÔÓÙ¿ ÛÙ· ›‰· Ô˘ ›Û¯˘·Ó ÚÈÓ ·fi ÙËÓ ÂΉ‹ÏˆÛË Ù˘ ·ÁÎfiÛÌÈ·˜ ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘ ÙÔ 2008.
·ÓÙ·ÁˆÓÈÛÌfi˜ Ì ÌË Â˘Úˆ·˚Τ˜ ¯ÒÚ˜ ÛÙÔ Â‰›Ô ÙÔ˘ ÂÚÁ·ÙÈÎÔ‡ ÎfiÛÙÔ˘˜ Â›Ó·È ·Ó¤ÊÈÎÙÔ˜, ηıÒ˜ ÛÙËÓ ∫›Ó·, ÏfiÁÔ˘ ¯¿ÚË, ÙÔ ÎfiÛÙÔ˜ ·˘Ùfi ·Ú·Ì¤ÓÂÈ Î·Ù¿ 60%-70% ¯·ÌËÏfiÙÂÚÔ ·Ú¿ ÙȘ ÚfiÛÊ·Ù˜ ·˘Í‹ÛÂȘ ÛÙÔ˘˜ ÌÈÛıÔ‡˜. «∏ ·ÓÙ›ÏË„Ë ÙÔ˘ Ó· Ô˘Ï¿˜ ÊıËÓ¤˜ ÂÚÁ·ÙÔÒÚ˜ ‰ÂÓ ˘¿Ú¯ÂÈ È·, ÌfiÓÔ Ì¤Ûˆ ÙˆÓ Î·ÈÓÔÙÔÌÈÒÓ, Ù˘ ·Ú¿‰ÔÛ˘ ÙˆÓ ··Ú·›ÙËÙˆÓ ÔÛÔÙ‹ÙˆÓ ÛÙËÓ ÒÚ· ÙÔ˘˜, ÙÔ˘ Û‚·ÛÌÔ‡ ÛÙȘ ·Ó¿ÁΘ ÙÔ˘ ÂÏ¿ÙË, ÌÔÚԇ̠ӷ Á›ÓÔ˘Ì ·ÓÙ·ÁˆÓÈÛÙÈÎÔ›», ÙÔÓ›˙ÂÈ Ô Î. §Ô˘›˜ ƒÔÓÙÚ›ÁΘ, ˘Â‡ı˘ÓÔ˜ ˆÏ‹ÛÂˆÓ ÛÙË ÌÔÓ¿‰· Lameirinho. ΔÔ 90% Ù˘ ·Ú·ÁˆÁ‹˜ ÛÙË Û˘ÁÎÂÎÚÈ̤ÓË ÎψÛÙԸʷÓÙÔ˘ÚÁ›· ·›ÚÓÂÈ ÙÔÓ ‰ÚfiÌÔ ÙˆÓ ÂÍ·ÁˆÁÒÓ, Ì ÙÔ 40% Ó· ·ÔÚÚÔÊ¿Ù·È ÛÙËÓ ·ÌÂÚÈηÓÈ΋ ·ÁÔÚ¿ ·fi ÁÓˆÛÙ¿ ÔÓfiÌ·Ù· ÙÔ˘ ¯ÒÚÔ˘ Ù˘ ÏÈ·ÓÈ΋˜, fiˆ˜ L. L. Bean Î·È Land’s End ÙÔ˘ ÔÌ›ÏÔ˘ Sears Holdings, Ô˘ ÚÔÙÈÌÔ‡Ó ÙËÓ ÔÏ˘‰È·ÊËÌÈṲ̂ÓË ÔÚÙÔÁ·ÏÈ΋ ʷӤϷ Î·È ¿ÏÏ· ÚÔ˚fiÓÙ·.
∞Ó·ÎÙ¿ Î·È ¿ÏÈ ÙȘ ‰˘Ó¿ÌÂȘ ÙÔ˘ Ô ÙÔ̤·˜ Ù˘ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜ ÛÙËÓ ¶ÔÚÙÔÁ·Ï›·
√ 51¯ÚÔÓÔ˜ Û˘ÓÈ‰Ú˘Ù‹˜ Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ EQT Partners Î. ∫fiÓÈ Δ˙fiÓÛÔÓ ¤¯ÂÈ ˘ÈÔıÂÙ‹ÛÂÈ Ì›· ‰È·ÊÔÚÂÙÈ΋ ÚÔÛ¤ÁÁÈÛË ÛÙȘ ÂÂÓ‰‡ÛÂȘ ·' fi,ÙÈ ÔÈ ÂÚÈÛÛfiÙÂÚÔÈ ·˘ÙÔ‡ ÙÔ˘ ¯ÒÚÔ˘
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·ÙÚ‡ÂÈ ÙÔ Î˘Ó‹ÁÈ, ÙËÓ ÔÚÂÈ‚·Û›· Î·È ÙÔ ÛÎÈ. ø˜ ÁÓ‹ÛÈÔ˜ ™Ô˘Ë‰fi˜, Ô Î. ∫fiÓÈ Δ˙fiÓÛÔÓ ¤¯ÂÈ ¤Ó·Ó ȉȷ›ÙÂÚÔ ‰ÂÛÌfi Ì ÙȘ Ê˘ÛÈΤ˜ ÔÌÔÚÊȤ˜ Ù˘ ¯ÒÚ·˜ ÙÔ˘. √È Û˘ÓÂÚÁ¿Ù˜ ÙÔ˘, ÙÔÓ ÂÚÈÁÚ¿ÊÔ˘Ó ˆ˜ ¤Ó·Ó Ì¿Ó·Ù˙ÂÚ ·fiÏ˘Ù·... ÚÔÛÁÂȈ̤ÓÔ ÛÙËÓ Ú·ÁÌ·ÙÈÎfiÙËÙ·, Û’ ¤Ó·Ó ¯ÒÚÔ Ô˘ ΢ÚÈ·Ú¯Â›Ù·È ·fi ˘ÂÚ-ÂÁˆÈÛÙ¤˜ Ô˘ Û˘ÌÂÚÈʤÚÔÓÙ·È ˆ˜ «¿Ú¯ÔÓÙ˜ ÙÔ˘ ™‡Ì·ÓÙÔ˜». √ 51¯ÚÔÓÔ˜ Û˘ÓÈ‰Ú˘Ù‹˜ Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ EQT Partners, ÌÈ·˜ ·fi ÙȘ ÈÔ ÂÈÙ˘¯Ë̤Ó˜ ÂÙ·ÈÚ›˜ private equity Ù˘ ∂˘ÚÒ˘, ¤¯ÂÈ ˘ÈÔıÂÙ‹ÛÂÈ Ì›· ‰ È · Ê Ô Ú Â Ù È Î ‹ Ú Ô Û ¤ ÁÁ È Û Ë ÛÙȘ ÂÂÓ‰‡ÛÂȘ ·’ fi,ÙÈ ÔÈ ÂÚÈÛÛfiÙÂÚÔÈ ·˘ÙÔ‡ ÙÔ˘ ¯ÒÚ Ô ˘ . ΔË Ó Ò Ú · Ô ˘ ¿ ÏÏ Ô È ÛΤÊÙÔÓÙ·È ·Ó·‰È¿ÚıÚˆÛË ¯ÚÂÒÓ, ÂΛÓÔ˜ „¿¯ÓÂÈ Ì›· Ó¤· ÛÙÚ·ÙËÁÈ΋ ÎÈ ¤Ó· Ó¤Ô Û ‡ Û ÙË Ì · ÂÏ ¤Á ¯ Ô ˘ Á È· ÙË Ó fiÔÈ· ÂÙ·ÈÚ›· ¤¯ÂÈ ÂÍ·ÁÔÚ·ÛÙ› ·fi ÙÔÓ fiÌÈÏfi ÙÔ˘, fiˆ˜ ·Ó·Ê¤ÚÂÈ ÚfiÛÊ·ÙÔ ‰ËÌÔÛ›Â˘Ì· Ù˘ ÂÊËÌÂÚ›‰·˜ «Financial Times». ™ÙȘ ÂÙ·ÈÚ›˜ Ô˘ ÂÍ·ÁÔÚ¿˙ÂÈ Ë EQT Partners, Û˘Ó‹ıˆ˜ ÙÔÔıÂÙÂ›Ù·È ˆ˜ Úfi‰ÚÔ˜
ΔÔ ÁÂÁÔÓfi˜ Î·È ÌfiÓÔ fiÙÈ Ì¤Û· Û ÂÓÓ¤· Ì‹Ó˜ ¤Ú˘ÛÈ Ô Î. Δ˙fiÓÛÔÓ Î·È Ë ÔÌ¿‰· ÙÔ˘ ηٿÊÂÚ·Ó Ó· ·ÓÙÏ‹ÛÔ˘Ó Ó¤· ÎÂÊ¿Ï·È· Ù˘ ٿ͈˜ ÙˆÓ 4,75 ‰ÈÛ. ¢ÚÒ, ÙËÓ ÒÚ· Ô˘ ¿ÏÏÔÈ ·ÁˆÓ›˙ÔÓÙ·È Ó· ‚ÚÔ˘Ó ¯ÚËÌ·ÙÔ‰fiÙËÛË, ‰›ÓÂÈ ÙÔ ÛÙ›ÁÌ· Ù˘ ÂÈÙ˘¯›·˜ ÙÔ˘˜
Û’ ¤Ó·Ó ·fi ÙÔ˘˜ ÌÂÁ·Ï‡ÙÂÚÔ˘˜ ÔÌ›ÏÔ˘˜ private equity Ù˘ ∂˘ÚÒ˘. ∞ÚÓÂ›Ù·È Ó· ‰ÒÛÂÈ ÛÙÔȯ›· ÁÈ· ÙËÓ ·fi‰ÔÛË Ù˘ ÂÙ·ÈÚ›·˜ ÙÔ˘, ·ÏÏ¿ ÙÔ ÁÂÁÔÓfi˜ Î·È ÌfiÓÔ fiÙÈ Ì¤Û· Û ÂÓÓ¤· Ì‹Ó˜ ¤Ú˘ÛÈ Ô Î. Δ˙fiÓÛÔÓ Î·È Ë ÔÌ¿‰· ÙÔ ˘ η Ù¿ Ê Â Ú · Ó Ó· · ÓÙ Ï ‹ ÛÔ˘Ó Ó¤· ÎÂÊ¿Ï·È· Ù˘ ٿ͈˜ ÙˆÓ 4,75 ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ¢ÚÒ, ÙËÓ ÒÚ· Ô˘ ¿ÏÏÔÈ ·ÁˆÓ›˙ÔÓÙ·È Ó· ‚ÚÔ˘Ó ¯ Ú Ë Ì · ÙÔ ‰ fi Ù Ë Û Ë , ‰ › Ó Â È ÙÔ ÛÙ›ÁÌ· Ù˘ ÂÈÙ˘¯›·˜ ÙÔ˘˜. √ Î . Δ˙ fi Ó Û ÔÓ ¤ ¯ÂÈ Â Â ÎÙ›ÓÂÈ ÙËÓ EQT, fi¯È ÌfiÓÔ ˆ˜ ÚÔ˜ ÙÔ Â‡ÚÔ˜ ÙˆÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ Ù˘ ·ÏÏ¿ Î·È Û ÁˆÁÚ·ÊÈÎfi Â›Â‰Ô · fi ÙË ™ η Ó ‰ È Ó· ‚ ›· , Û ÙË °ÂÚÌ·Ó›· Î·È ÛÙËÓ ∞Ó·ÙÔÏÈ΋ ∂˘ÚÒË. ∂¯ÂÈ Â›Û˘ ‰È¢ڇÓÂÈ ÙȘ ‰Ú·ÛÙËÚÈfiÙËÙ¤˜ Ù˘ Û ÙÔÌ›˜ fiˆ˜ Ù· ÔÌfiÏÔÁ·, ÙȘ ÂÙ·ÈÚ›˜ Ô˘ ‚Ú›ÛÎÔÓÙ·È ÛÙÔ ¯Â›ÏÔ˜ Ù˘ ηٿ Ú Ú Â ˘ Û Ë ˜ , Ù Ë Ó ˘ Ô ‰ Ô Ì ‹ Î·È ÙË ¯ÚËÌ·ÙÔ‰fiÙËÛË Ó¤ˆÓ ÂȯÂÈÚËÌ·ÙÈÎÒÓ È‰ÂÒÓ. ¶·Ú¿ ÙÔÓ ÊfiÚÙÔ ÂÚÁ·Û›·˜ ÙÔ˘, ¿ÓÙˆ˜, Ô ™Ô˘Ë‰fi˜ Ì¿Ó· Ù ˙ Â Ú Ê Ú Ô ÓÙ › ˙ Â È Ì Â Ù Ë Ó ›‰È·... Ì·ÂÛÙÚ›· Ó· ÌÔÈÚ¿˙ÂÈ ÙÔÓ ¯ÚfiÓÔ ÙÔ˘ ·Ó¿ÌÂÛ· ÛÙȘ ·ÁÁÂÏÌ·ÙÈΤ˜ ÙÔ˘ ˘Ô¯ÚÂÒÛÂȘ Î·È ÛÙËÓ ÔÈÎÔÁ¤ÓÂÈ¿ ÙÔ˘: ΔË Á˘Ó·›Î· ÙÔ˘ Î·È Ù· ÙÚ›· ·È‰È¿ ÙÔ˘.
√ ÚÔÛÁÂȈ̤ÓÔ˜ ËÁ¤Ù˘ Ù˘ ÂÈÙ˘¯Ë̤Ó˘ EQT Partners
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‰˘Ù¤˜ Û˘ÌÌÂÙ›¯·Ó ÛÙÔ ÂÂÓ‰˘ÙÈÎfi ÚfiÁÚ·ÌÌ· Ô˘ ÚfiÛÊÂÚÂ Ë Deutsche Bank ‹ Î·È ¿ÏϘ ÙÚ¿Â˙˜, ÔÓÙ¿ÚÔÓÙ·˜ ÛÙÔÓ... ÚfiˆÚÔ ı¿Ó·ÙÔ ÙˆÓ ∞ÌÂÚÈηÓÒÓ, ÙȘ ·ÛÊ¿ÏÂȘ ˙ˆ‹˜ ÙˆÓ ÔÔ›ˆÓ ›¯·Ó ·ÁÔÚ¿ÛÂÈ Ù· ÁÂÚÌ·ÓÈο ¯ÚËÌ·ÙÔÈÛÙˆÙÈο ȉڇ̷ٷ. ∏ fiÏË ˘fiıÂÛË, ‰Â, ›‰Â ÙÔ Êˆ˜ Ù˘ ‰ËÌÔÛÈfiÙËÙ·˜ ÏfiÁˆ ÙˆÓ ·ÓÙȉڿÛÂˆÓ ÙˆÓ °ÂÚÌ·ÓÒÓ ÂÂÓ‰˘ÙÒÓ ÁÈ· ÙË ¯·ÌËÏ‹ ·fi‰ÔÛË ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜! ªÂÙ¿ ÙÔ Î‡Ì· ÔÚÁ‹˜ Ô˘ ÚÔοÏÂÛÂ Ë ·ÔÎ¿Ï˘„Ë, Ë Deutsche Bank ·Ó·ÎÔ›ÓˆÛ fiÙÈ ÚÔÙ›ıÂÙ·È Ó· ·Ô˙ËÌÈÒÛÂÈ 100% ÙÔ˘˜ ÂÂÓ‰˘Ù¤˜ Ô˘ ı· ÂÈı˘ÌÔ‡Û·Ó Ó· ·ÔÛ˘ÚıÔ‡Ó ·fi ÙÔ Â›Ì·¯Ô ÂÂÓ‰˘ÙÈÎfi ÚfiÁÚ·ÌÌ·. √È ·Ô‰fiÛÂȘ ÙÔ˘ ÂÂÓ‰˘ÙÈÎÔ‡ ¯·ÚÙÔÊ˘Ï·Î›Ô˘ Kompass Life ÂÍ·Ú-
√È ·Ô‰fiÛÂȘ ÙÔ˘ ÂÂÓ‰˘ÙÈÎÔ‡ ¯·ÚÙÔÊ˘Ï·Î›Ô˘ Kompass Life ÂÍ·ÚÙÒÓÙ·Ó ·fi ÙÔ ÚÔÛ‰fiÎÈÌÔ ˙ˆ‹˜ Ì›·˜ ÔÌ¿‰·˜ 500 ∞ÌÂÚÈηÓÒÓ
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¿ÏÔ˜ ¤¯ÂÈ ÍÂÛ¿ÛÂÈ ÙȘ ÙÂÏÂ˘Ù·›Â˜ Ë̤Ú˜ ÛÙË °ÂÚÌ·Ó›· Ì ·ÊÔÚÌ‹ ÙËÓ ·ÔÎ¿Ï˘„Ë ÂÂÓ‰˘ÙÈÎÔ‡ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ÙÔ ÔÔ›Ô «ÔÓÙ¿ÚÂÈ» ÛÙÔÓ ÚfiˆÚÔ... ı¿Ó·ÙÔ ·ÓıÚÒˆÓ. ¶ÚfiÎÂÈÙ·È ÁÈ· Û‡ÓıÂÙ· ÂÂÓ‰˘ÙÈο «ÚÔ˚fiÓÙ·» Ù· ÔÔ›· ÚÔÛʤÚÂÈ Ë Deutsche Bank, ηıÒ˜ Î·È ¿ÏÏ· ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈο ȉڇ̷ٷ Ù· ÔÔ›·, Û‡Ìʈӷ Ì ‰ËÌÔÛ›Â˘Ì· ÙÔ˘ ÂÚÈÔ‰ÈÎÔ‡ «Der Spiegel», ·ÁÔÚ¿˙Ô˘Ó Û˘Ì‚fiÏ·È· ·ÛÊ·ÏÂÈÒÓ ˙ˆ‹˜ ∞ÌÂÚÈηÓÒÓ ÔÏÈÙÒÓ, ÔÓÙ¿ÚÔÓÙ·˜ ÛÙËÓ Â›ÛÚ·Í‹ ÙÔ˘˜ ÛÙȘ ÂÚÈÙÒÛÂȘ Ô˘ ‰ÂÓ ÌÔÚÔ‡Ó Ó· Ù· ‰ÈÂΉÈ΋ÛÔ˘Ó ÔÈ ‰ÈηÈÔ‡¯ÔÈ. √È °ÂÚÌ·ÓÔ› ÂÂÓ-
¶ƒ√™ºÀ°∏ ΔÔ Ì·Î¿‚ÚÈÔ ÂÂÓ‰˘ÙÈÎfi ÚfiÁÚ·ÌÌ· ·ÔηχÊıËΠ‡ÛÙÂÚ· ·fi ÚÔÛÊ˘Á‹ ÂÓfi˜ ÂÂÓ‰˘Ù‹, Ô ÔÔ›Ô˜ ‰È·Ì·ÚÙ˘ÚfiÙ·Ó ‰ÈfiÙÈ ÂÓÂÁÚ¿ÊË ¯ˆÚ›˜ Ó· ÁÓˆÚ›˙ÂÈ Ú·ÁÌ·ÙÈο ÙÔ˘˜ fiÚÔ˘˜ Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ ¯·ÚÙÔÊ˘Ï·Î›Ô˘. ∞·ÓÙÒÓÙ·˜ ÛÙËÓ ÚÔÛÊ˘Á‹ ·˘Ù‹, Ô ÌÂÛÔÏ·‚ËÙ‹˜ Ù˘ ÁÂÚÌ·ÓÈ΋˜ ÔÌÔÛÔÓ‰›·˜ ȉȈÙÈÎÒÓ ÙÚ·Â˙ÒÓ (BdB) ·Ú·‰¤¯ıËΠˆ˜ ÙÔ ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈÎfi ÙÔ‡ÙÔ ÚÔ˚fiÓ «‰‡ÛÎÔÏ· ı· ÌÔÚÔ‡Û ӷ ¯·Ú·ÎÙËÚÈÛı› Û˘Ì‚·Ùfi Ì ÙȘ ·Í›Â˜ Ì·˜, ȉ›ˆ˜ Û fiÛÔ˘˜ ÈÛ¯‡Ô˘Ó ÛÙÔÓ ÙÔ̤· Ù˘ ÚÔÛÙ·Û›·˜ Ù˘ ·ÓıÚÒÈÓ˘ ·ÍÈÔÚ¤ÂÈ·˜». ÀÛÙÂÚ· ·fi ·˘Ùfi, Ë ˘fiıÂÛË ·Ú·¤ÌÂÙ·È ÛÙË ‰ÈηÈÔÛ‡ÓË, Ë ÔÔ›· Î·È ı· ·ÔÊ·Û›ÛÂÈ Â¿Ó ı· ÂÈÙÚ¤„ÂÈ ‹ ı· ··ÁÔÚ‡ÛÂÈ ÙÔ Â›Ì·¯Ô ÚfiÁÚ·ÌÌ·. √È ÂÚÈÛÛfiÙÂÚÔÈ ¿ÏÏÔÈ ÌÈÎÚÔηٷı¤Ù˜, ¿ÓÙˆ˜, ÂͤÊÚ·Û·Ó ·Ú¿ÔÓ· ÁÈ· ÙÔ ÂÓ ÏfiÁˆ ÚfiÁÚ·ÌÌ·, fi¯È ËıÈ΋˜ ʇÛˆ˜, ·ÏÏ¿ ÂÚÈÛÛfiÙÂÚÔ ÁÈ· ÙËÓ ÈÛ¯Ó‹ ·fi‰ÔÛË ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜, Ë ÔÔ›· ¤Êı·Û ÙÔ 3% ÂÙËÛ›ˆ˜ ÛÙÔ ‰È¿ÛÙËÌ· 2009-2011.
ÙÒÓÙ·Ó ·fi ÙÔ ÚÔÛ‰fiÎÈÌÔ ˙ˆ‹˜ Ì›·˜ ÔÌ¿‰·˜ 500 ∞ÌÂÚÈηÓÒÓ ÔÏÈÙÒÓ. √ÛÔ ÂÚÈÛÛfiÙÂÚÔÈ ·’ ·˘ÙÔ‡˜ Âı·›ÓÔ˘Ó ÈÔ ÁÚ‹ÁÔÚ·, ÙfiÛÔ ÌÂÁ·Ï‡ÙÂÚ· ı· ‹Ù·Ó Ù· Î¤Ú‰Ë ÙˆÓ ÂÂÓ‰˘ÙÒÓ. ™Â ·ÓÙ›ıÂÙË ÂÚ›ÙˆÛË, Â¿Ó ÔÈ ı¿Ó·ÙÔÈ ÙÔ˘ «‰Â›ÁÌ·ÙÔ˜» ηı˘ÛÙÂÚÔ‡Ó ÂÚÈÛÛfiÙÂÚÔ ·fi ÙÔ ÚԂϤ„ÈÌÔ, Ë ΔÚ¿Â˙· «ÂÓı˘Ï·ÎÒÓÂÈ» ÙÔ ÛÙÔ›¯ËÌ·. ∏ ·ÓÙ·fiÎÚÈÛË ÙÔ˘... ÂÂÓ‰˘ÙÈÎÔ‡ ÎÔÈÓÔ‡ ‹Ù·Ó ÌÂÁ¿ÏË. ¶ÂÚ›Ô˘ 10.000 ÂÂÓ‰˘Ù¤˜, ÛÙËÓ ÏÂÈÔÓfiÙËÙ¿ ÙÔ˘˜ ÌÈÎÚÔηٷı¤Ù˜, Û˘ÌÌÂÙ¤¯Ô˘Ó ÛÙÔ ÚfiÁÚ·ÌÌ· ÙÔ‡ÙÔ ÛÙË °ÂÚÌ·Ó›·, Ô˘ ÍÂΛÓËÛ ÙÔ 2007. ™‡Ìʈӷ Ì ÙÔ ÂÚÈÔ‰ÈÎfi «Der Spiegel» Ù· ¯Ú‹Ì·Ù· Ô˘ ¤¯Ô˘Ó ÂÂÓ‰˘ı› ÛÙÔ ¯·ÚÙÔÊ˘Ï¿ÎÈÔ Kompass Life ÍÂÂÚÓÔ‡Ó Ù· 700 ÂηÙ. ¢ÚÒ.
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 ηı·ÚÔ‡˜, ‰È·Ê·Ó›˜, ·ÔÙÂÏÂÛÌ·ÙÈÎÔ‡˜ Î·È ·Ó·Ù˘ÍÈ·ÎÔ‡˜ ÙÚfiÔ˘˜ Î·È ÌÂ Ê Â Ú ¤ ÁÁ ˘ Ô ˘ ˜ ÂÂÓ‰˘Ù¤˜, Ú¤ÂÈ Ó· Á›ÓÔ˘Ó ÔÈ È‰ÈˆÙÈÎÔÔÈ‹ÛÂȘ ÛÙËÓ ∂ÏÏ¿‰·, ÒÛÙ ӷ ›ÛÔ˘Ó ÙËÓ ÎÔÈÓˆÓ›· ÁÈ· ÙËÓ ·Ó·ÁηÈfiÙËÙ¿ ÙÔ˘˜ Î·È Ó· ‰ÒÛÔ˘Ó ¤Ó· Û‹Ì· ÛÙȘ ·ÁÔÚ¤˜ Î·È ÙÔ˘˜ ÂÙ·›ÚÔ˘˜ fiÙÈ Ë ¯ÒÚ· ·ÏÏ¿˙ÂÈ, fiÙÈ Ë ÚÔÛ¿ıÂÈ· ·Ô‰›‰ÂÈ. ∞˘Ùfi ÂÂÛ‹Ì·ÓÂ Ô ·Ó·ÏËÚˆÙ‹˜ ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ Eurobank Î. ¡ÈÎfiÏ·Ô˜ ∫·Ú·ÌÔ‡˙˘, ÛÙÔ Ï·›ÛÈÔ ÚfiÛÊ·Ù˘ ÔÌÈÏ›·˜ ÙÔ˘ Ì ı¤Ì· ÙËÓ ·ÍÈÔÔ›ËÛË Ù˘ ‰ËÌfiÛÈ·˜ ÂÚÈÔ˘Û›·˜. √ Î. ∫·Ú·ÌÔ‡˙˘ ‰È·Ù‡ˆÛ ÛÂÈÚ¿ ÚÔÙ¿ÛÂˆÓ Ô˘ ı· ÌÔÚÔ‡Û·Ó Ó· ·Ô‰ÒÛÔ˘Ó ıÂÙÈÎfi ·ÔÙ¤ÏÂÛÌ·, ·Ó·ÏfiÁˆ˜ Ù˘ ηÙËÁÔÚ›·˜ Î·È ÙˆÓ È‰È·ÈÙÂÚÔÙ‹ÙˆÓ Î¿ı ÙÔ̤· ÛÙÔÓ ÔÔ›Ô ÌÔÚÔ‡Ó Ó· ‰ÚÔÌÔÏÔÁËıÔ‡Ó ÂÂÓ‰‡ÛÂȘ.
∂¡∂ÃÀƒπ∞™∏ ª∂§§√¡Δπ∫ø¡ ∂𙶃∞•∂ø¡ ∏ ∂ÏÏ¿‰· ı· ÌÔÚÔ‡Û ӷ ÂίˆÚ‹ÛÂÈ Û ÂÙ·ÈÚ›· ÂȉÈÎÔ‡ ÛÎÔÔ‡ ÛÙÔ Â͈ÙÂÚÈÎfi fiϘ ÙȘ ÌÂÏÏÔÓÙÈΤ˜ ÂÈÛÚ¿ÍÂȘ ·fi ¤ÚÁ· ·Ú·¯ˆÚ‹ÛÂˆÓ (fiˆ˜ Ë ∞ÙÙÈ΋ √‰fi˜, Ë ∂ÁÓ·Ù›· √‰fi˜, Ù· ÏÈÌ¿ÓÈ·, ÔÈ ÌÂÁ¿ÏÔÈ Ô‰ÈÎÔ› ¿ÍÔÓ˜) Î·È ÙȘ Û˘Ì‚¿ÛÂȘ ·ÍÈÔÔ›ËÛ˘ ÂÚÈÔ˘Û›·˜ fiˆ˜ ÙÔ ∂ÏÏËÓÈÎfi. ªÂ ÙËÓ ÂÓ¯˘Ú›·ÛË ÙˆÓ ·Ú·¿Óˆ ÂÍ·ÛʷϛۈÓ, ÔÚÁ·ÓÈÛÌÔ› fiˆ˜ Ë ∂˘Úˆ·˚΋ ΔÚ¿Â˙· ∂ÂÓ‰‡ÛÂˆÓ ı· ÌÔÚÔ‡Û·Ó Ó· ‰È·ÌÔÚÊÒÛÔ˘Ó ¤Ó· ÌÂÁ¿ÏÔ, ÛÙÔ¯Â˘Ì¤ÓÔ ÚfiÁÚ·ÌÌ· ¯ÚËÌ·ÙÔ‰fiÙËÛ˘ ÂÂÓ‰‡ÛÂˆÓ ·fi ȉȈÙÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ Î·È ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ™¢πΔ ÛÙËÓ ∂ÏÏ¿‰·, Ì ÙË ‰È·ÌÂÛÔÏ¿‚ËÛË Î·È ‰È·¯Â›ÚÈÛË ÙˆÓ ÙÚ·Â˙ÒÓ, Ì ¢ÓÔ˚ÎÔ‡˜ fiÚÔ˘˜ ‰·ÓÂÈÛÌÔ‡, ÁÈ· Ó· ÙÔÓˆıÔ‡Ó ÔÈ È‰ÈˆÙÈΤ˜ ÂÂÓ‰‡ÛÂȘ Î·È Ë ·Ó¿Ù˘ÍË. ∏ ∂˘Úˆ·˚΋ ΔÚ¿Â˙· ∂ÂÓ‰‡ÛÂˆÓ ı· ÌÔÚÔ‡Û ӷ Û˘Á¯ÚËÌ·ÙÔ‰ÔÙ› Ì ÙȘ ÙÚ¿Â˙˜ Î·È ÙÔ ∂™¶∞ ÙȘ ·Ú·¿Óˆ ȉȈÙÈΤ˜ ÂÂÓ‰‡ÛÂȘ, Û ÔÏÏ·Ï¿ÛÈÔ ÔÛfi ÙˆÓ ÂίˆÚËı¤ÓÙˆÓ ÂÍ·ÛÊ·Ï›ÛÂˆÓ (Ìfi¯Ï¢ÛË), ÁÈ·Ù› ı· ¤¯ÂÈ ·fi ÎÔÈÓÔ‡ Ì ÙȘ ÙÚ¿Â˙˜ ÂÈÚfiÛıÂÙ˜ ÂÍ·ÛÊ·Ï›ÛÂȘ, ÙȘ ÚÔÛËÌÂÈÒÛÂȘ ÛÙ· ÚÔ˜ ¯ÚËÌ·ÙÔ‰fiÙËÛË È‰ÈˆÙÈο ¤ÚÁ·. °π∞ Δπ™ ∂π™∏°ª∂¡∂™ ∂Δ∞πƒ∂π∂™ ∏ ÛËÌÂÚÈÓ‹ ·Í›· fiÏˆÓ ÙˆÓ ÂÈÛËÁÌ¤ÓˆÓ ˘fi ‰ËÌfiÛÈÔ ¤ÏÂÁ¯Ô ÂÙ·ÈÚÂÈÒÓ ÚÔÛÂÁÁ›˙ÂÈ Ù· 3 ‰ÈÛ. ¢ÚÒ, fiÙ·Ó ÛÙȘ ·Ú¯¤˜ ÙÔ˘ 2007 Ë ·ÓÙ›ÛÙÔÈ¯Ë ·Í›· ‹Ù·Ó ¿Óˆ ·fi 15 ‰ÈÛ. ¢ÚÒ. ∞Ú·, Ë Ù·¯‡Ù·ÙË Î·È ¿ÌÂÛË Ú¢ÛÙÔÔ›ËÛË ÙˆÓ ·Ú·¿Óˆ Û˘ÌÌÂÙÔ¯ÒÓ ÛÙÔ ÛËÌÂÚÈÓfi ÂÂÓ‰˘ÙÈÎfi Î·È ¯ÚËÌ·ÙÈÛÙËÚÈ·Îfi Îϛ̷ ‰ÂÓ Û˘Ì‚¿ÏÏÂÈ ·Ú¿
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¶ƒ√Δ∞™∂π™ ∞¶√ Δ√¡ ∞¡∞¶§∏ƒøΔ∏ ¢π∂À£À¡√¡Δ∞ ™Àªμ√À§√ Δ∏™ EUROBANK Î. ¡. ∫∞ƒ∞ª√À∑∏
¶Ò˜ ı· ÎÂÚ‰Ëı› ÙÔ ÛÙÔ›¯ËÌ· ÙˆÓ ·ÔÎÚ·ÙÈÎÔÔÈ‹ÛˆÓ
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°È· Ó· ÂÙ‡¯ÂÈ ÙÔ ÚfiÁÚ·ÌÌ· ·ÔÎÚ·ÙÈÎÔÔÈ‹ÛÂˆÓ Ì¤Û· Û ·ÓÙ›ÍÔ˜ Û˘Óı‹Î˜, ı· ¯ÚÂÈ·ÛÙ› ¤Ú· ·fi Ù¯ÓÔÎÚ·ÙÈ΋ ¿ÚÎÂÈ·, ÛÙ·ıÂÚ‹ ÔÏÈÙÈ΋ ‚Ô‡ÏËÛË Î·È ‰È‡ڢÓÛË Ù˘ ÎÔÈÓˆÓÈ΋˜ ˘ÔÛÙ‹ÚÈ͢. ¶ÚÔ¸fiıÂÛË ÁÈ· ·˘Ùfi Â›Ó·È Ë Î·ı·ÚfiÙËÙ· ÛÙË ÛÙfi¯Â˘ÛË Î·È Ë ‰È·Ê¿ÓÂÈ· ÛÙËÓ ÂÎÙ¤ÏÂÛË: ¡· ͤÚÔ˘Ì ÙÈ ı¤ÏÔ˘ÌÂ Î·È Ò˜ Ó· ÙÔ ÂÙ‡¯Ô˘ÌÂ. ∂Ô̤ӈ˜, οı ΛÓËÛË Ú¤ÂÈ Ó· ÛÙËÚ›˙ÂÙ·È Û ÍÂοı·Ú· Î·È Î·ı·Ú¿ ‰È·Ù˘ˆÌ¤Ó· ÎÚÈÙ‹ÚÈ·: ™ÙȘ ȉȈÙÈÎÔÔÈ‹ÛÂȘ Ì ·Ó·Ù˘Íȷ΋ ‰È¿ÛÙ·ÛË ÙÔ ÔÈÎÔÓÔÌÈÎfi ÚÔ˚fiÓ ‰ÂÓ Â›Ó·È Ô‡Ù ÙÔ ·ÔÎÏÂÈÛÙÈÎfi, Ô‡Ù ÙÔ ‚·ÛÈÎfi ÎÚÈÙ‹ÚÈÔ. ¡· ›̷ÛÙ ÚÔÂÙÔÈÌ·Ṳ̂ÓÔÈ Ó· ·Ô‰Â¯ıԇ̠¯·ÌËÏfiÙÂÚÔ Ù›ÌËÌ· ¤Ó·ÓÙÈ ‰ÂÛ̇ÛÂˆÓ ÁÈ· ÂÂÓ‰‡ÛÂȘ Î·È ·Ó¿Ù˘ÍË Ù˘ ÂÙ·ÈÚ›·˜. £¤ÙÔ˘Ì ˆ˜ ÚÔÙÂÚ·ÈfiÙËÙ· ÚÒÙ· ÙËÓ ÒÏËÛË assets, Ô˘ Ë ·Í›· ÙÔ˘˜ Â›Ó·È Î·Ï‹ Û‹ÌÂÚ· ÛÙËÓ ·ÁÔÚ¿ (.¯. ÂÙ·ÈÚ›˜ ÂÓ¤ÚÁÂÈ·˜, ·ÂÚÔ‰ÚfiÌÈÔ «∂Ï¢ı¤ÚÈÔ˜ μÂÓÈ˙¤ÏÔ˜»). ∞ÏÏ· Ô˘ Â›Ó·È ˘ÔÙÈÌË̤ӷ (.¯. ÙÚ¿Â˙˜), Ó· ·Ó·‰È·ÚıÚˆıÔ‡Ó ÚÒÙ· Î·È Ó· ‰ÔÌËıÔ‡Ó Ì ÙÚfiÔ Ô˘ Ó· ·˘Í¿ÓÔ˘Ó ÁÈ· ÙÔ ¢ËÌfiÛÈÔ ÙË ÌÂÏÏÔÓÙÈ΋ ˘ÂÚ·Í›· ÚÈÓ Ô˘ÏËıÔ‡Ó. °È· ÙȘ ˙ËÌÈÔÁfiÓ˜ ‰ËÌfiÛȘ ÂȯÂÈÚ‹ÛÂȘ, Ë Â͢Á›·ÓÛË Î·È Ë ‚ÂÏÙ›ˆÛË ÙÔ˘ ÎfiÛÙÔ˘˜ ÏÂÈÙÔ˘Ú-
1. 2. 3.
ÂÏ¿¯ÈÛÙ· ÛÙË Ì›ˆÛË ÙÔ˘ ‰ËÌfiÛÈÔ˘ ¯Ú¤Ô˘˜ - ÂÓÒ ı· ÙÚÔÊÔ‰ÔÙ‹ÛÂÈ Ì ÂȯÂÈÚ‹Ì·Ù· Î·È fiÛÔ˘˜ ›ӷÈ, ›Ù ·fi Û˘ÌʤÚÔÓ Â›Ù ȉÂÔÏÔÁÈο, ·ÓÙ›ıÂÙÔÈ, Û˘ÎÔÊ·ÓÙÒÓÙ·˜ ¤ÙÛÈ Û˘ÓÔÏÈο ÙË ‰È·‰Èηۛ·. ¶Ò˜ ÌÔÚԇ̠ӷ ÙÔ ·ÔÙÚ¤„Ô˘ÌÂ; √È ˆÏ‹ÛÂȘ ÙˆÓ ·Ú·¿Óˆ ÛÙÚ·ÙËÁÈÎÒÓ ÌÂÚȉ›ˆÓ ÙÔ˘ ¢ËÌÔÛ›Ô˘, ·ÊÔ‡ ‰ÂÓ ¤¯Ô˘Ì ¯ÚfiÓÔ Ó· ‚Úԇ̠ÚÔÛÊÔÚfiÙÂÚ˜ Û˘Óı‹Î˜, Ú¤ÂÈ Ó· Û˘Ó‰˘·ÛÙÔ‡Ó ÂÓ·ÏÏ·ÎÙÈο ‹ ÛˆÚ¢ÙÈο: ·) ªÂ ÙË ‰¤ÛÌ¢ÛË ÁÈ· ˘ÏÔÔ›ËÛË ·fi ÙÔÓ ÂÂÓ‰˘Ù‹ Û˘ÁÎÂÎÚÈ̤ÓÔ˘ ÂÂÓ‰˘ÙÈÎÔ‡ ÚÔÁÚ¿ÌÌ·ÙÔ˜, ÒÛÙ ӷ ‰È·ÛÊ·Ï›˙ÂÙ·È Ë ·Ó·Ù˘Íȷ΋ ‰È¿ÛÙ·ÛË. ‚) ªÂ Ú‹ÙÚ˜ Û˘ÌÌÂÙÔ¯‹˜ ÛÙ· ÌÂÏÏÔÓÙÈο Î¤Ú‰Ë Ù˘ ÂÙ·ÈÚ›·˜ ‹ ‰È·ÛÊ¿ÏÈÛ˘ ˘¤Ú ÙÔ˘ ¢ËÌÔÛ›Ô˘, ÙÌ‹Ì·ÙÔ˜ Ù˘ ¯ÚËÌ·ÙÈÛÙËÚȷ΋˜ ˘ÂÚ·Í›·˜ (upside). Á) ªÂ ÙËÓ ÒÏËÛË ÌÈÎÚfiÙÂÚÔ˘ ·Î¤ÙÔ˘ ÌÂÙÔ¯ÒÓ, Û‹ÌÂÚ·, ·ÏÏ¿ ÔˆÛ‰‹ÔÙ Ì ÂίÒÚËÛË Ù˘ ‰ÈÔ›ÎËÛ˘ ̤ۈ Û˘Ìʈӛ·˜ ÌÂÙfi¯ˆÓ, ÒÛÙÂ
Á›·˜ ÚÔËÁÂ›Ù·È Ù˘ ȉȈÙÈÎÔÔ›ËÛ˘. ™ÙËÓ ·Î›ÓËÙË ÂÚÈÔ˘Û›·, ÚÒÙ· ÍÂηı·Ú›˙Ô˘Ì ÙÔ˘˜ Ù›ÙÏÔ˘˜ ȉÈÔÎÙËÛ›·˜, Ù· ¿ÏÏ· ÚÔ‚Ï‹Ì·Ù·, ηıÒ˜ Î·È Ù· ‰ÈηÈÒÌ·Ù· Á˘ Î·È ÌÂÙ¿ ·ÎÔÏÔ˘ı› Ë ·ÍÈÔÔ›ËÛË (¯Ú‹ÛË Á˘, ÂÚÈ‚·ÏÏÔÓÙÔÏÔÁÈο ı¤Ì·Ù·, ¯ˆÚÔÙ·ÍÈο, ·ÈÁÈ·Ïfi˜, Û¯¤ÛË Ì ΔÔÈ΋ ∞˘ÙÔ‰ÈÔ›ÎËÛË, zoning, etc.). °È· ÛÙÚ·ÙËÁÈ΋˜ ÛËÌ·Û›·˜ ÂȯÂÈÚ‹ÛÂȘ, Û Ôχ ¯·ÌËÏ‹ ÙÚ¤¯Ô˘Û· ¯ÚËÌ·ÙÈÛÙËÚȷ΋ ·Í›·, ÌÔÚ› Ó· ÂίˆÚËı› Ë ‰È·¯Â›ÚÈÛË ÂӉ¯Ô̤ӈ˜ Ì·˙› Ì ¤Ó· ÛËÌ·ÓÙÈÎfi ÔÛÔÛÙfi Û˘ÌÌÂÙÔ¯‹˜ Û ÛÙÚ·ÙËÁÈÎfi ̤ÙÔ¯Ô Î·È Ó· ‰È·ÙËÚËı› ÌÂÈÔ„ËÊÈÎfi ÔÛÔÛÙfi ·fi ÙÔ ¢ËÌfiÛÈÔ ÁÈ· Ó· ηڈı› ÌÂÏÏÔÓÙÈΤ˜ ˘Âڷ͛˜. √È È‰ÈˆÙÈÎÔÔÈ‹ÛÂȘ ¤¯Ô˘Ó ÎÈ ¤Ó· ¿ÏÏÔ, ·Ú¿Ï¢ÚÔ ·ÏÏ¿ ηıfiÏÔ˘ ·Û‹Ì·ÓÙÔ fiÊÂÏÔ˜ ÁÈ· ÙËÓ ÎÔÈÓˆÓ›·. ¶ÂÚÈÔÚ›˙Ô˘Ó ÙÔ ÂÏ·ÙÂÈ·Îfi ÎÚ¿ÙÔ˜, ÙËÓ ÒÚ· Ô˘ ·ÂÏ¢ıÂÚÒÓÔ˘Ó ÔχÙÈÌÔ˘˜ fiÚÔ˘˜ ÁÈ· ÙËÓ ·Ú·ÁˆÁÈ΋ ÔÈÎÔÓÔÌ›·, ÌˉÂÓ›˙Ô˘Ó ÙËÓ ·ÈÌÔÚÚ·Á›· ·Ó ÔÈ ÂÙ·ÈÚ›˜ Â›Ó·È ˙ËÌÈÔÁfiÓ˜ Î·È ‰ËÌÈÔ˘ÚÁÔ‡Ó Ó¤Â˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜ ·Ó Û˘Ó‰ÂıÔ‡Ó Ì ÛÔ‚·Úfi ·Ó·Ù˘ÍÈ·Îfi ÚfiÁÚ·ÌÌ·. ™ÙË ‰È·‰Èηۛ· ·˘Ù‹ ‰ÂÓ Ú¤ÂÈ Ó· ˘¿Ú¯Ô˘Ó ÚÔηٷϋ„ÂȘ ˆ˜ ÚÔ˜ Ù· ÂÚÁ·Ï›· Î·È ˘¿Ú¯ÂÈ È·, Ì ‚¿ÛË ÙË ‰ÈÂıÓ‹ ÂÌÂÈÚ›· ‰ÂηÂÙÈÒÓ, Ï‹ıÔ˜ ÂÚÁ·Ï›ˆÓ Î·È Ù¯ÓÈÎÒÓ Ô˘ ÌÔÚÔ‡Ó
4.
Ó· ‰È·ÙÂı› ÙÔ ˘fiÏÔÈÔ Û ηχÙÂÚ˜ Û˘Óı‹Î˜ ÛÙÔ Ì¤ÏÏÔÓ, ›Ù ÛÙËÓ ·ÁÔÚ¿ ‹ ÛÙÔÓ ÛÙÚ·ÙËÁÈÎfi ÂÂÓ‰˘Ù‹.
°π∞ Δπ™ ª∏ ∂π™∏°ª∂¡∂™ ∂Δ∞πƒ∂π∂™ À¿Ú¯Ô˘Ó, Û‹ÌÂÚ·, 140 ÂÚ›Ô˘ ÌË ÂÈÛËÁ̤Ó˜ ÂÙ·ÈÚ›˜ Î·È ÔÚÁ·ÓÈÛÌÔ› ˘fi ÙÔÓ ¤ÏÂÁ¯Ô ÙÔ˘ ¢ËÌÔÛ›Ô˘ ÌÂ Û˘ÓÔÏÈÎfi ÔÈÎÔÓÔÌÈÎfi ¤ÏÏÂÈÌÌ·, ÚÈÓ ÙȘ ÂȯÔÚËÁ‹ÛÂȘ Î·È ÙÔ ÂÂÓ‰˘ÙÈÎfi ÙÔ˘˜ ÚfiÁÚ·ÌÌ·, ÎÔÓÙ¿ ÛÙ· 2,5 ‰ÈÛ. ¢ÚÒ Ì ‚¿ÛË ÙȘ ÂÎÙÈÌ‹ÛÂȘ ÙÔ˘ ÚÔ¸ÔÏÔÁÈÛÌÔ‡ ÁÈ· ÙÔ 2011. μ·ÛÈÎfi˜ ÙÚÔÊÔ‰fiÙ˘ ÙˆÓ ÂÏÏÂÈÌÌ¿ÙˆÓ ÛÙȘ ¢∂∫√ Â›Ó·È 11 ÂÙ·ÈÚ›˜, ΢ڛˆ˜ ÛÙȘ Û˘ÁÎÔÈӈӛ˜, Ì ·ÚÓËÙÈÎfi ÔÈÎÔÓÔÌÈÎfi ·ÔÙ¤ÏÂÛÌ·, Ô˘ ·ıÚÔ›˙ÂÈ ÎÔÓÙ¿ ÛÙÔ 90% ÙÔ˘ Û˘ÓÔÏÈÎÔ‡ ÂÏÏ›ÌÌ·ÙÔ˜ ÙˆÓ ¢∂∫√. ΔÔ Û˘Ì¤Ú·ÛÌ· Â›Ó·È fiÙÈ ‰ÂÓ ˘¿Ú¯Ô˘Ó ·Ú¿ Ï›Á˜ ÂÙ·ÈÚ›˜ (΢ڛˆ˜ ÛÙÔ˘˜ ÙÔÌ›˜ Ù˘ ÂÓ¤ÚÁÂÈ·˜ Î·È ÙˆÓ ·ÂÚÔ‰ÚÔÌ›ˆÓ), Ô˘ ı· ÌÔÚÔ‡Û·Ó Ó· ȉȈÙÈÎÔÔÈËıÔ‡Ó ÛÙÔÓ ·Ú·¿Óˆ ηٿÏÔÁÔ, ÂÎÙfi˜ ·Ó ·ÔÊ·Û›ÛÔ˘-
Î·È Ú¤ÂÈ Ó· ·ÍÈÔÔÈËıÔ‡Ó. ∂ÈϤÔÓ, ÔÈ È‰ÈˆÙÈÎÔÔÈ‹ÛÂȘ ÌÔÚÔ‡Ó Ó· ¤¯Ô˘Ó ÛÙË ÛËÌÂÚÈÓ‹ Û˘Á΢ڛ· ‰‡Ô ·ÎfiÌË Î·›ÚÈ·˜ ÛËÌ·Û›·˜ ıÂÙÈΤ˜ ÂȉڿÛÂȘ: ■ ¶ÚÒÙÔÓ, Ó· ‰ÒÛÔ˘Ó ¤Ó· ÚÒÈÌÔ Û‹Ì·, ÚÔ˜ ÙÔ˘˜ ÂÙ·›ÚÔ˘˜ Î·È ÙȘ ·ÁÔÚ¤˜, fiÙÈ Ë ÚÔÛ¿ıÂÈ· Û˘Ó¯›˙ÂÙ·È ÌÂ Û˘Ó¤ÂÈ· Î·È ‰¤ÛÌ¢ÛË, οÙÈ Ô˘ Â›Ó·È ·Ó·Áη›Ô ÒÛÙ ӷ ·Ú¯›ÛÂÈ Ë ·Ó¿ÎÙËÛË Ù˘ ÂÌÈÛÙÔÛ‡Ó˘ ÚÔ˜ ÙË ¯ÒÚ·. ∂ÌÈÛÙÔÛ‡ÓË ¯ˆÚ›˜ ÙËÓ ÔÔ›·, fiÛÔ Î·È ·Ó ÔÈ ÂÂÓ‰˘ÙÈΤ˜ ¢ηÈڛ˜ ÛÙËÓ ∂ÏÏ¿‰· Â›Ó·È ÔÏϤ˜ Î·È ÂÏ΢ÛÙÈΤ˜, ‰ÂÓ ÚfiÎÂÈÙ·È Ó· ÚÔÛÂÏ·ÛÔ˘Ó Ô‡Ù ÙÔÓ Í¤ÓÔ, Ô‡Ù ÙÔ ÂÁ¯ÒÚÈÔ ÂÂÓ‰˘ÙÈÎfi ÂӉȷʤÚÔÓ. ■ ¢Â‡ÙÂÚÔÓ, Ó· ‰ÒÛÔ˘Ó Î·È ÚÔ˜ Ù· ̤۷, ÚÔ˜ ÙÔ˘˜ Ôϛ٘ Î·È ÙËÓ ÂÏÏËÓÈ΋ ÎÔÈÓˆÓ›·, ıÂÙÈÎfi Ì‹Ó˘Ì· fiÙÈ Ë ÚÔÛ¿ıÂÈ· ·Ô‰›‰ÂÈ, Ë ÔÈÎÔÓÔÌ›· ·Ú¯›˙ÂÈ Ó· ÎÈÓ›ٷÈ, ÙÔ Îϛ̷ ·Ú¯›˙ÂÈ Ó· ·ÏÏ¿˙ÂÈ. ¡· Â›Ó·È ÙÔ ÚÒÙÔ Êˆ˜ ÛÙÔ ÙÔ‡ÓÂÏ.
Ì ÈÔ ÚÈ˙ÔÛ·ÛÙÈΤ˜ ·ÚÂÌ‚¿ÛÂȘ, Ô˘ ‰ÂÓ ‚Ú›ÛÎÔÓÙ·È Û‹ÌÂÚ· ÛÙËÓ ·Ù˙¤ÓÙ· Î·È Â›Ó·È ‚¤‚·ÈÔ fiÙÈ ı· ÚÔηϤÛÔ˘Ó Ï‹ıÔ˜ ·ÓÙȉڿÛˆÓ, fiˆ˜: 1) π‰ÈˆÙÈÎÔÔÈ‹ÛÂȘ .¯. ÛÙÔÓ ÙÔ̤· ÙˆÓ Û˘ÁÎÔÈÓˆÓÈÒÓ (ÔÈ ·ÛÙÈΤ˜ Û˘ÁÎÔÈӈӛ˜ ÛÙ· ÷ÓÈ¿ Â›Ó·È È‰ÈˆÙÈΤ˜ Î·È ÛÙË £ÂÛÛ·ÏÔÓ›ÎË Â›Ó·È Û˘ÓÂÙ·ÈÚÈÛÌfi˜ ȉȈÙÒÓ Î·È Ì›· ¯·Ú¿ Ê·›ÓÂÙ·È Ó· ÏÂÈÙÔ˘ÚÁÔ‡Ó). 2) Outsourcing ÙˆÓ ÚÔÛÊÂÚfiÌÂÓˆÓ ÎÔÈÓˆÓÈÎÒÓ ˘ËÚÂÛÈÒÓ. 3) EίÒÚËÛË ˙ËÌÈÔÁfiÓˆÓ ÂÙ·ÈÚÂÈÒÓ ÙÔ˘ ¢ËÌÔÛ›Ô˘ ÂÎÙfi˜ ÙˆÓ ÎÏ¿‰ˆÓ ÎÔÈÓ‹˜ ˆÊ¤ÏÂÈ·˜ ÛÙÔ˘˜ ÂÚÁ·˙Ô̤ÓÔ˘˜, ¤Ó·ÓÙÈ 1 ¢ÚÒ Î·È ··ÏÏ·ÁÌ¤ÓˆÓ Ì¿ÏÈÛÙ· ·fi Ù· ˘ÊÈÛÙ¿ÌÂÓ· ¯Ú¤Ë (.¯. ∂§μ√, ¶Àƒ∫∞§). ∞Ó ‰ÂÓ ÙÔ ‰Â¯ıÔ‡Ó, Ó· ÚÔÛʤÚÔ˘Ì ÙÔ ›‰ÈÔ ·Î¤ÙÔ Ì ÏÂÈÔ‰ÔÙÈÎfi ‰È·ÁˆÓÈÛÌfi Û ȉÈÒÙ˜ ÂÂÓ‰˘Ù¤˜.
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‰È·¯Â›ÚÈÛ˘ ·ÎÈÓ‹ÙˆÓ ÙÔ˘ ¢ËÌÔÛ›Ô˘. ∏ ¿ÓÙÏËÛË ÎÂÊ·Ï·›ˆÓ ÁÈ· ÙË ¯ÚËÌ·ÙÔ‰fiÙËÛ‹ ÙÔ˘˜ ÌÔÚ› Ó· Á›ÓÂÈ Â›Ù Ì ÙËÓ ÂÈÛ·ÁˆÁ‹ ÙˆÓ ·Ú·¿Óˆ ÂÙ·ÈÚÂÈÒÓ ÛÙÔ Ã∞ Ì ‰È¿ıÂÛË ˘ÊÈÛÙ¿ÌÂÓˆÓ ÌÂÙÔ¯ÒÓ, ›Ù Ì ‰È¿ıÂÛË ÌÂÙÔ¯ÒÓ Ì ȉȈÙÈ΋ ÙÔÔı¤ÙËÛË Û ÛÙÚ·ÙËÁÈÎÔ‡˜ ȉÈÒÙ˜ ÂÂÓ‰˘Ù¤˜, ·ÏÏ¿ Î·È Ì ÂÓÂÚÁÔÔ›ËÛË ÙÔ˘ ‰·ÓÂÈÛÌÔ‡ ·fi ÙȘ ÂÙ·ÈÚ›˜ ÁÈ· Ìfi¯Ï¢ÛË. ∂ÈϤÔÓ, Ë ‰È·¯Â›ÚÈÛË ı· ÌÔÚÔ‡Û ӷ ·Ó·ÙÂı› Û ȉȈÙÈÎÔ‡˜ ÂÍÂȉÈÎÂ˘Ì¤ÓÔ˘˜ ÊÔÚ›˜, ·ÊÔ‡ ˘Ô¯ÚˆıÔ‡Ó ÔÈ ÙÂÏÂ˘Ù·›ÔÈ - ˆ˜ ÚÔ¸fiıÂÛË - Ó· Û˘ÓÂÂÓ‰‡ÛÔ˘Ó Ì ÌÂÙÚËÙ¿ ÛÙȘ ·Ú·¿Óˆ ÂÙ·ÈÚ›˜ ·ÎÈÓ‹ÙˆÓ. ∏ ·ÍÈÔÔ›ËÛË ÙˆÓ ·ÎÈÓ‹ÙˆÓ Â›Ó·È Ì›· ¯ÚÔÓÔ‚fiÚ· Î·È ‰‡ÛÎÔÏË ˘fiıÂÛË Î·È ÔÈ ÂÎÙÈÌ‹ÛÂȘ ÁÈ· ÂÚÈÔ˘Û›· 300 ‰ÈÛ. ¢ÚÒ. ·Ó‹ÎÔ˘Ó ÛÙË ÛÊ·›Ú· Ù˘ ÂÈÛÙËÌÔÓÈ΋˜ Ê·ÓÙ·Û›·˜. ∞ÎfiÌË Î·È Û‹ÌÂÚ·, ‰ÂÓ ¤¯ÂÈ ¯·ÚÙÔÁÚ·ÊËı› Î·È ÂÎÙÈÌËı› Ë ·Î›ÓËÙË ÂÚÈÔ˘Û›· ÙÔ˘ ¢ڇÙÂÚÔ˘ ‰ËÌfiÛÈÔ˘ ÙÔ̤·, Û˘ÌÂÚÈÏ·Ì‚·ÓÔÌ¤ÓˆÓ ÙˆÓ ¢∂∫√, ·ÛÊ·ÏÈÛÙÈÎÒÓ Ù·Ì›ˆÓ Î·È √ÚÁ·ÓÈÛÌÒÓ.
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√ Úfi‰ÚÔ˜ Î·È ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ Á·Ï·ÎÙÔ‚ÈÔÌ˯·Ó›·˜ ∫ÚÈ ∫ÚÈ Î. ¶·Ó·ÁÈÒÙ˘ ΔÛÈÓ¿‚Ô˜
∂ÎÙÈÌÒÓÙ·˜ Ô Î. ΔÛÈÓ¿‚Ô˜ ÙȘ ‰˘ÛÎÔϛ˜ Î·È ¤¯ÔÓÙ·˜ ˆ˜ ÛÙÚ·ÙËÁÈ΋ ÙËÓ ÂÚ·ÈÙ¤Úˆ ‰ڷ›ˆÛË ÛÙËÓ ÂÚÈÔ¯‹ Î·È ÙËÓ Â¤ÎÙ·ÛË ÛÙËÓ ˘fiÏÔÈË ¯ÒÚ·, ·ÏÏ¿ Î·È Û fiÌÔÚ˜ ¯ÒÚ˜, ·ÔÊ¿ÛÈÛ Ì ٷ ÛÙÂϤ¯Ë ÙÔ˘ ÙË ‰ËÌÈÔ˘ÚÁ›· ·Ú·ÁˆÁÈ΋˜ ÌÔÓ¿‰·˜ ÁÈ·Ô‡ÚÙ˘, Û ÔÚÁ·ÓˆÌ¤ÓÔ ¯ÒÚÔ Ô˘ ‰È·ı¤ÙÂÈ Ô ÙÔÈÎfi˜ Û˘ÓÂÚÁ¿Ù˘ Ù˘ ÂÙ·ÈÚ›·˜. ∂ÙÛÈ Ë ∫ÚÈ ∫ÚÈ ‰ËÌÈÔ‡ÚÁËÛ ÙËÓ Kri Kri Dlba Middle East, Ì ÌÂÙÔ¯È΋ Û‡ÓıÂÛË 60% ∫ÚÈ ∫ÚÈ ∞∂ Î·È 40% Ë Dlba, Ô˘ Â›Ó·È Ô ÙÔÈÎfi˜ ÂÙ·›ÚÔ˜, ÛËÌÂÈÒÓÂÈ. ™Â ÚÒÙË Ê¿ÛË, ˘ÔÏÔÁ›˙ÂÈ fiÙÈ Ë ·Í›· Ù˘ ¤Ӊ˘Û˘ ı· Â›Ó·È ÂÚ›Ô˘ 3 ÂηÙ. ‰ÔÏ. Î·È Ë Û˘ÌÌÂÙÔ¯‹ Ù˘ ∫ÚÈ ∫ÚÈ ı· Â›Ó·È Û ÌÂÙÚËÙ¿ Î·È Ì˯·ÓÔÏÔÁÈÎfi ÂÍÔÏÈÛÌfi. ™‡Ìʈӷ Ì ÙÔÓ ÚÔÁÚ·ÌÌ·ÙÈÛÌfi Ù˘ ÂÙ·ÈÚ›·˜, Ë Â¤Ó‰˘ÛË ÛÙÔ πÚ¿Î ı· ÔÏÔÎÏËÚˆı› ̤۷ ÛÙÔ 2012 Î·È ı· ÍÂÎÈÓ‹ÛÂÈ Ë ·Ú·ÁˆÁ‹ ÁÈ·Ô˘ÚÙÈÔ‡. ¢È¢ÎÚÈÓ›˙ÂÈ fiÙÈ ‰ÂÓ ·ÔÙÂÏ› ÛÙÚ·ÙËÁÈ΋ Ù˘ ÂÙ·ÈÚ›·˜ Ë Â¤Ó‰˘ÛË Û ·Ú·ÁˆÁÈΤ˜ ÌÔÓ¿‰Â˜ ÛÙ· μ·ÏοÓÈ· Î·È ÙËÓ ∂˘ÚÒË. ∞ÓÙ›ıÂÙ·, ı¤ÏÂÈ Ë ∫ÚÈ ∫ÚÈ Ó· ·ÍÈÔÔÈ‹ÛÂÈ ÙËÓ ·˘ıÂÓÙÈÎfiÙËÙ· ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ÁÈ·Ô˘ÚÙÈÔ‡ Ô˘ ·Ú¿ÁÂÙ·È ÛÙËÓ ∂ÏÏ¿‰·, Û ۯ¤ÛË Ì ٷ Greek Style Yogurt Ô˘ ·Ú¿ÁÔÓÙ·È Û ‰È¿ÊÔÚ˜ ¯ÒÚ˜. 줂·È·, Ë ∫ÚÈ ∫ÚÈ ‰È·ı¤ÙÂÈ, Â‰Ò Î·È ¯ÚfiÓÈ·, Ì›· ÌÈÎÚ‹ ÌÔÓ¿‰· ÛÙ· ™ÎfiÈ·, ÙËÓ Kri Kri Kumanovo, Ô˘ ·Ú¿ÁÂÈ ÊÚ¤Ûη Á·Ï·ÎÙÔÎÔÌÈο ÚÔ˚fiÓÙ· ÁÈ· ÙËÓ ÙÔÈ΋ ·ÁÔÚ¿ Û ÂÚÈÔÚÈṲ̂Ó˜ ÔÛfiÙËÙ˜. √ÛÔÓ ·ÊÔÚ¿ ÙÔÓ ÙÔ̤· ÙˆÓ ÂÂÓ‰‡ÛÂˆÓ ÂÓÙfi˜ ∂ÏÏ¿‰·˜, ÂÈÛËÌ·›ÓÂÈ fiÙÈ ˘Ê›ÛÙ·Ù·È ÙÚÈÂÙ¤˜ ÂÂÓ‰˘ÙÈÎfi
Ï¿ÓÔ, ‡„Ô˘˜ 8,5 ÂηÙ. ¢ÚÒ, Ô˘ ¤¯ÂÈ ÂÓÙ·¯ı› Û ÂȯÔÚËÁÔ‡ÌÂÓÔ ÚfiÁÚ·ÌÌ· ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞Ó¿Ù˘Í˘ Î·È ˘ÏÔÔÈÂ›Ù·È Ì ÛÙfi¯Ô ÙËÓ ·‡ÍËÛË Ù˘ ·Ú·ÁˆÁÈ΋˜ Î·È ·ÔıË΢ÙÈ΋˜ ÈηÓfiÙËÙ·˜, ηıÒ˜ Î·È ÙËÓ ·Ó¿Ù˘ÍË ÙÔ˘ ‰ÈÎÙ‡Ô˘ ‰È·ÓÔÌ‹˜. ™¯ÂÙÈο Ì ÙÔ ·ÁˆÙfi, ÙÔÓ›˙ÂÈ fiÙÈ Ë ∫ÚÈ ∫ÚÈ Â›Ó·È Ë ÌfiÓË ÂÏÏËÓÈ΋ ‚ÈÔÌ˯·Ó›· ·ÁˆÙÔ‡ Ì ·ÓÂÏÏ·‰ÈÎfi ‰›ÎÙ˘Ô Î·È ·ÚÔ˘Û›· ÛÙ· μ·ÏοÓÈ·, ÌÂÙ¿ ÙȘ ÂÍ·ÁÔÚ¤˜ Ù˘ ¢¤ÏÙ· ¶·ÁˆÙÔ‡ ·fi ÙË Nestle Î·È Ù˘ ∂‚Á· ·fi ÙËÓ Algida. °È· ÙËÓ ÂÓ›Û¯˘ÛË Ù˘ ·ÚÔ˘Û›·˜ Ù˘ ∫ÚÈ ∫ÚÈ ÛÙÔÓ ¯ÒÚÔ ÙÔ˘ ·ÁˆÙÔ‡ ÙÔ 2012 ۯ‰ȿ˙ÂÈ Ó· ·˘Í‹ÛÂÈ Û 12.000 Ù· ΛÙÚÈÓ· „˘Á›· ÛÙËÓ ∂ÏÏ¿‰· Î·È Û 4.000 ÛÙ· μ·ÏοÓÈ·, ÊÈÏÔ‰ÔÍÒÓÙ·˜ Ó· ÚˆÙ·ÁˆÓÈÛÙ‹ÛÂÈ Ë ÛÂÚÚ·˚΋ Á·Ï·ÎÙÔ‚ÈÔÌ˯·Ó›· Û ·˘Ù¤˜ ÙȘ ·ÁÔÚ¤˜. ¶·Ú’ fiÏÔ ÙÔ ‰˘ÛÌÂÓ¤˜ Îϛ̷ Î·È ÙËÓ ‡ÊÂÛË Ù˘ ·ÁÔÚ¿˜ ÁÈ· ÙÔ 2012, Ô ÛÙfi¯Ô˜ ÙˆÓ ˆÏ‹ÛÂˆÓ ÂÈÛËÌ·›ÓÂÈ fiÙÈ Â›Ó·È ·Ó·Ù˘ÍÈ·Îfi˜, ·ÈÛÈfi‰ÔÍÔ˜ ·ÏÏ¿ Î·È Ú·ÏÈÛÙÈÎfi˜. ∂ÈÛËÌ·›ÓÂÈ Ì¿ÏÈÛÙ· fiÙÈ Ë ÛÙ·ıÂÚ‹ ·‡ÍËÛË ÙˆÓ ÌÂÚȉ›ˆÓ Ù˘ ÂÙ·ÈÚ›·˜ ÛÙËÓ ∂ÏÏ¿‰·, ÔÊ›ÏÂÙ·È Î·È ÛÙËÓ Ôχ ηϋ Û¯¤ÛË ÙÈÌ‹˜ Î·È ÔÈfiÙËÙ·˜ Ô˘ ‰È·ÙËÚ› Ë ∫ÚÈ ∫ÚÈ Î·È Ô˘ ·Ó·˙ËÙ› ϤÔÓ Â›ÌÔÓ· Ô Î·Ù·Ó·ÏˆÙ‹˜. ∏ ÔÏÈÙÈ΋ value for money ı· Û˘Ó¯ÈÛÙ› Î·È ÙÔ 2012, ÛËÌÂÈÒÓÂÈ. ¶·Ú·‰¤¯ÂÙ·È fiÙÈ Ë ‡ÊÂÛË Î·È Ë Ì›ˆÛË Ù˘ ηٷӿψÛ˘ ÂÓÙ›ÓÂÈ ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi, Ô˘ ÂÎÊÚ¿˙ÂÙ·È Ì ÌÂÈÒÛÂȘ ÙÈÌÒÓ Î·È ÚÔÛÊÔÚ¤˜ ˆÏ‹ÛÂˆÓ Î¿Ùˆ ÙÔ˘ ÎfiÛÙÔ˘˜. «∂Ì›˜ Û˘Ó¯›˙Ô˘Ì ӷ ·Ú¿ÁÔ˘Ì ٷ ÚÔ˚fiÓÙ· Ì·˜ Ì ÁÓÒÌÔÓ· ÙËÓ ¿ÚÈÛÙË ÔÈfiÙËÙ·, ¯ÚËÛÈÌÔÔÈÒÓÙ·˜ 100% ÂÏÏËÓÈÎfi Á¿Ï· ·fi ÈÛÙÔÔÈË̤ӷ ·ÁÚÔÎÙ‹Ì·Ù· ·fi ÙÔÓ ÓÔÌfi ™ÂÚÚÒÓ Î·È Ó· Ù· ‰È·ı¤ÙÔ˘Ì Û ÚÔÛÈÙ¤˜ ÙÈ̤˜, ˘ÔÛÙËÚ›˙ÔÓÙ·˜ ÙËÓ ˘ÁÈ‹ ·Ó¿Ù˘ÍË Ô˘ ›¯·Ì ̤¯ÚÈ Û‹ÌÂÚ·», ÙÔÓ›˙ÂÈ.
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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Δ· Û˘ÁÎÚÈÙÈο ÏÂÔÓÂÎÙ‹Ì·Ù· Ù˘ ∫ÚÈ ∫ÚÈ
™¯ÂÙÈο Ì ٷ ÔÈ· Â›Ó·È Ù· Û˘ÁÎÚÈÙÈο ÏÂÔÓÂÎÙ‹Ì·Ù· Ô˘ οÓÔ˘Ó ÙËÓ ∫ÚÈ ∫ÚÈ Ó· ͯˆÚ›˙ÂÈ Û˘ÁÎÚÈÙÈο Ì ¿ÏϘ ‚ÈÔÌ˯·Ó›Â˜, Ô Î. ΔÛÈÓ¿‚Ô˜ ÂÈÛËÌ·›ÓÂÈ fiÙÈ Ù· ·ÓÙÏ› ·fi ÙÔ ÂÚÈ‚¿ÏÏÔÓ Ù˘ ÂÏÏËÓÈ΋˜ ¶ÂÚÈʤÚÂÈ·˜ Ô˘ ‰Ú·ÛÙËÚÈÔÔÈ›ٷÈ, ÂΛ Ô˘ ¿ÏÏÔÈ ‚Ú›ÛÎÔ˘Ó ÌfiÓÔ ÌÂÈÔÓÂÎÙ‹Ì·Ù· Î·È ‰˘ÛÎÔϛ˜ Î·È Â›Ó·È Ù· ÂÍ‹˜:
™‡Ìʈӷ Ì ÙÔÓ ÚÔÁÚ·ÌÌ·ÙÈÛÌfi Ù˘ ÂÙ·ÈÚ›·˜, Ë Â¤Ó‰˘ÛË ÛÙÔ πÚ¿Î ı· ÔÏÔÎÏËÚˆı› ̤۷ ÛÙÔ 2012 Î·È ı· ÍÂÎÈÓ‹ÛÂÈ Ë ·Ú·ÁˆÁ‹ ÁÈ·Ô˘ÚÙÈÔ‡ ■ «™ÙËÚȯًηÌ ÛÙÔ˘˜ ·ÓıÚÒ-
Ô˘˜ Ì·˜, ÁÈ·Ù› ·ÔÙÂÏÔ‡Ó ÙÔ ÛËÌ·ÓÙÈÎfiÙÂÚÔ ÎÂÊ¿Ï·Èfi Ì·˜. ∏ ‚Ú¿‚Â˘Û‹ Ì·˜ ÛÙÔÓ ‰È·ÁˆÓÈÛÌfi Best Workplace ÙÔ 2008 Î·È ÙÔ 2011, ·Ô‰ÂÈÎÓ‡Ô˘Ó ÙËÓ ÚÔۋψۋ Ì·˜ ÛÙÔ Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÔ˘Ì ¤Ó· ÂÚÁ·ÛÈ·Îfi ÂÚÈ‚¿ÏÏÔÓ, fiÔ˘ Ô ÂÚÁ·˙fiÌÂÓÔ˜ Â›Ó·È ÂÚ‹Ê·ÓÔ˜. °È· ·˘Ùfi, ÛËÌÂÈÒÓÂÈ, fiÙÈ Ë ·Ó¿‰ÂÈÍË Û “¢˘Ó·ÌÈο ·Ó·Ù˘ÛÛfiÌÂÓÔ ÂȯÂÈÚËÌ·Ù›·” ÙÔ 2011 ·Ó‹ÎÂÈ Û fiÏË ÙËÓ ÔÈÎÔÁ¤ÓÂÈ· Ù˘ ∫ÚÈ ∫ÚÈ, ÁÈ·Ù› ÂȂ‚·ÈÒÓÂÈ ÙËÓ Î·Ï‹ ÔÚ›· Ù˘ ÛÙÔ Ì·ÎÚ‡ Ù·Í›‰È Ù˘, Ô˘ ı¤ÏÂÈ Ó· ¤¯ÂÈ ÈηÓÔÔÈË̤ÓÔ˘˜ ÂÚÁ·˙fiÌÂÓÔ˘˜, Û˘ÓÂÚÁ¿Ù˜, ÌÂÙfi¯Ô˘˜, ÂÈÛÙÚ¤ÊÔÓÙ·˜ ̤ÚÔ˜ ÙˆÓ ÎÂÚ‰ÒÓ Ù˘ ÛÙËÓ ÎÔÈÓˆÓ›·», ˘ÔÁÚ·ÌÌ›˙ÂÈ. ■ ¶ÚÔÂÙÔÈÌ¿Û·Ì ¤ÁηÈÚ· ÙË ÌfiÓË ‰È¤ÍÔ‰Ô ÁÈ· ÙȘ ÂÏÏËÓÈΤ˜ ÂȯÂÈÚ‹ÛÂȘ, ÙȘ ÂÍ·ÁˆÁ¤˜. ∞ÍÈÔÔÈԇ̠fiÛÔ Î·Ï‡ÙÂÚ·
ÌÔÚԇ̠ÙËÓ ÂÁÁ‡ÙËÙ· Ù˘ ¤‰Ú·˜ Ì·˜ ·fi Ù· μ·ÏοÓÈ·, ¤¯ÔÓÙ·˜ ÔÚÁ·ÓˆÌ¤Ó· ‰›ÎÙ˘· ‰È·ÓÔÌ‹˜ Û μÔ˘ÏÁ·Ú›·, ™ÎfiÈ·, ∞Ï‚·Ó›·, ƒÔ˘Ì·Ó›·. ∞ÍÈÔÔÈԇ̠ÙË ‰ÈÂıÓ‹ Ê‹ÌË ÙÔ˘ «ÂÏÏËÓÈÎÔ‡ ÁÈ·Ô˘ÚÙÈÔ‡» Î·È ÂÍ¿ÁÔ˘Ì Û ¯ÒÚ˜ Ì ÛËÌ·ÓÙÈΤ˜ ÚÔÔÙÈΤ˜ ·Ó¿Ù˘Í˘, fiˆ˜ °ÂÚÌ·Ó›·, ¢·Ó›·, πÙ·Ï›· Î·È Û‡ÓÙÔÌ· Û ∞˘ÛÙÚ›· Î·È √ÏÏ·Ó‰›·. ™‹ÌÂÚ· ÔÈ ÂÍ·ÁˆÁ¤˜ Ì·˜ ÍÂÂÚÓÔ‡Ó Ù· 10 ÂηÙ. ¢ÚÒ Î·È ·ÔÙÂÏÔ‡Ó ÙÔ 20% ÂÚ›Ô˘ ÙˆÓ ˆÏ‹ÛˆÓ, ¤¯ÔÓÙ·˜ ·˘ÍËÙÈ΋ Ù¿ÛË Î·È ·ÚÔ˘ÛÈ¿˙ÔÓÙ·˜ Û˘Ó¯Ҙ Ӥ˜ ¢ηÈڛ˜. ■ ∏ ∫ÚÈ ∫ÚÈ, ÙÔÓ›˙ÂÈ, ÍÂÎÈÓÒÓÙ·˜ ˆ˜ Ì›· ÌÈÎÚ‹ ÙÔÈ΋ ÂÙ·ÈÚ›· ·fi ÙȘ ™¤ÚÚ˜ Î·È ¤¯ÔÓÙ·˜ Ó· ·ÓÙ·ÁˆÓÈÛÙ› Ì ÌÂÁ·ı‹ÚÈ·, ›Ù ÔÏ˘ÂıÓÈΤ˜ ÛÙÔ ·ÁˆÙfi ›Ù ÌÂÁ¿Ï˜ ÂıÓÈΤ˜ Á·Ï·ÎÙÔ‚ÈÔÌ˯·Ó›Â˜ ÛÙÔ ÁÈ·Ô‡ÚÙÈ, ÚÔÒıËÛ ÙË ‰È·ÊÔÚÔÔ›ËÛË ˆ˜ ‚·ÛÈÎfi ÛÙÔÈ¯Â›Ô Ù˘ ÛÙÚ·ÙËÁÈ΋˜ Ù˘. ™ÙÔ Ï·›ÛÈÔ ·˘Ùfi, «‰ËÌÈÔ‡ÚÁËÛ ÂÙ˘¯Ë̤ӷ ÚÔ˚fiÓÙ· co-branding Ì ÂȯÂÈÚËÌ·ÙÈΤ˜ Û˘ÓÂÚÁ·Û›Â˜. ÷ڷÎÙËÚÈÛÙÈÎfi Â›Ó·È ÙÔ ·Ú¿‰ÂÈÁÌ· Ù˘ Û˘ÓÂÚÁ·Û›·˜ Ì ÙË ÁÓˆÛÙ‹ ÛÔÎÔÏ·ÙÔ‚ÈÔÌ˯·Ó›· π√¡ ‹ Ì ÙËÓ ·ÁÎfiÛÌÈ· ÁÓˆÛÙ‹ Mars, ÊÈÏÔÍÂÓÒÓÙ·˜ ÂÈÏÂÁ̤Ó˜ ÁÓˆÛÙ¤˜ Ì¿ÚΘ Mars, Twix, Snickers ÛÙ· ΛÙÚÈÓ· „˘Á›·. ∂ÎÙÈÌ¿ fiÙÈ ÔÈ Û˘ÓÂÚÁ·Û›Â˜ ·˘Ù¤˜ ‰›ÓÔ˘Ó ÚÔÛÙÈı¤ÌÂÓË ·Í›· ÛÙ· ÚÔ˚fiÓÙ· Î·È ·ÓÙ·ÁˆÓÈÛÙÈÎfi ÏÂÔÓ¤ÎÙËÌ· ÛÙÔ ÛËÌÂ›Ô ÒÏËÛ˘. ■ ¶ÚÒÙË Ë ∫ÚÈ ∫ÚÈ ‰ËÌÈÔ‡ÚÁËÛÂ Î·È ·Ó¤Ù˘Í ÙËÓ ·ÁÔÚ¿ Ù˘ ÔÈÎÔÁÂÓÂȷ΋˜ Û˘Û΢·Û›·˜ ÁÈ·Ô˘ÚÙÈÔ‡, Ì ÙË ÁÓˆÛÙ‹ Ì¿Úη «™ÈÙÈÎfi», ¯ÚËÛÈÌÔÔÈÒÓÙ·˜ ÂÏÏËÓÈÎfi Á¿Ï·. ªÂ ÙËÓ ›‰È· ÊÈÏÔÛÔÊ›· Ë ∫ÚÈ ∫ÚÈ Û˘Ó¯›˙ÂÈ ÛÙÔ Ì¤ÏÏÔÓ, ÙÔÓ›˙ÂÈ Î·Ù·Ï‹ÁÔÓÙ·˜ Ô Î. ΔÛÈÓ¿‚Ô˜.
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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∂ÈÙ˘¯›· Ì ÙË... ÛÊÚ·Á›‰· ÙÔ˘ franchising
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Ô franchising (‰ÈηÈÔ¯ÚËÛ›·) ‰ÈÂΉÈΛ ϤÔÓ ÙÔÓ Ù›ÙÏÔ Ù˘ ÈÔ ÂÈÙ˘¯Ë̤Ó˘ ·Ó·Ù˘Íȷ΋˜ ȉ¤·˜ ÛÙËÓ ÈÛÙÔÚ›· ÙˆÓ ÂȯÂÈÚ‹ÛˆÓ. ªÔÚ› Ó· ıˆÚËı› ˆ˜ ÙÔ Î·Ï‡ÙÂÚÔ Û‡ÛÙËÌ· ·Ó¿Ù˘Í˘ Ì ‚¿ÛË ÙË Ìfi¯Ï¢ÛË Ô˘ ¤¯ÂÈ ‰ËÌÈÔ˘ÚÁËı› ÔÙ¤ Î·È ‰ÂÓ Â›Ó·È Ù˘¯·›Ô fiÙÈ ÂÍÂÏ›ÛÛÂÙ·È Ù·¯‡Ù·Ù· ÛÙËÓ Î‡ÚÈ· ̤ıÔ‰Ô ÙÔ˘ ÂȯÂÈÚÂ›Ó ·Ó¿ ÙÔÓ ÎfiÛÌÔ. ∫¿ÔȘ ·fi ÙȘ ÈÔ ÂÈÙ˘¯Ë̤Ó˜ ÂȯÂÈÚ‹ÛÂȘ ÛÙËÓ ÈÛÙÔÚ›· Â›Ó·È ÂÙ·ÈÚ›˜ Ô˘ ÏÂÈÙÔ˘ÚÁÔ‡Ó Ì ÙÔ Û‡ÛÙËÌ· franchising: Holiday Inn, Hilton Hotels, Hertz, Avis, McDonald’s, Burger King Î·È Subway. ∂›Ó·È ‰‡ÛÎÔÏÔ Ó· ÈÛÙ¤„ÂÈ Î·Ó›˜ ˆ˜ Â›Ó·È ‰˘Ó·ÙfiÓ Ì ‚¿ÛË Ì›· ÌÈÎÚ‹, ·Ï‹ Âȯ›ÚËÛË, Ó· ‰È‰·¯ıÔ‡Ó ¿ÏÏÔÈ Ò˜ Ó· ·Ó··Ú¿ÁÔ˘Ó ÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi ·˘Ùfi ÌÔÓÙ¤ÏÔ Î·È Ë Âȯ›ÚËÛË ·˘Ù‹ Ó· ÂÍÂÏȯı› Û ̛· ÂÙ·ÈÚ›· franchising, ·Í›·˜ ÔÏÏÒÓ ÂηÙÔÌÌ˘Ú›ˆÓ ‹ Î·È ‰ÈÛÂηÙÔÌÌ˘Ú›ˆÓ ¢ÚÒ. ™¯Â‰fiÓ Î¿ı ÂÈÙ˘¯Ë̤ÓË Âȯ›ÚËÛË ÌÔÚ› Ó· ·Ó·‰Âȯı› Û ̛· ÌÂÁ¿ÏË Âȯ›ÚËÛË franchising, ˘„ËÏ‹˜ ·Í›·˜. √ˆ˜ Ì·ÚÙ˘ÚÔ‡Ó Ù· ·Ú·‰Â›ÁÌ·Ù· ÙˆÓ ÎÔÚ˘Ê·›ˆÓ ÂÙ·ÈÚÂÈÒÓ franchising Û‹ÌÂÚ·, ‰ÂÓ Â›Ó·È ·Ó·Áη›· ÚÔ¸fiıÂÛË Ó· ‰È·ı¤ÙÂÈ Î¿ÔÈÔ˜ Ù· ηχÙÂÚ· ÚÔ˚fiÓÙ· ‹ ÙȘ ˘ËÚÂۛ˜. ∞˘Ùfi Ô˘ Â›Ó·È ··Ú·›ÙËÙÔ Â›Ó·È Ë ‡·ÚÍË Ì›·˜ Âȯ›ÚËÛ˘ Ô˘ ÌÔÚ› Ó· ·Ó··Ú·¯ı› ·fi Úfiı˘ÌÔ˘˜ ÂÂÓ‰˘Ù¤˜. μ·ÛÈÎfi Û˘ÛÙ·ÙÈÎfi ÙÔ˘ ÂÈÙ˘¯Ë̤ÓÔ˘ franchising Â›Ó·È Ë ‡·ÚÍË ÂÓfi˜ ‰ÔÎÈÌ·Ṳ̂ÓÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ ÌÔÓÙ¤ÏÔ˘ Ô˘ ·Ô‰›‰ÂÈ, ÙÔ ÔÔ›Ô ÌÔÚ› Ó· ‰È‰·¯ı› Û ¿ÏÏÔ˘˜ Û ‡ÏÔÁÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ·, Ì·˙› Ì ٷ ·Ó·Áη›· ÂÂÓ‰˘ÙÈο ÎÂÊ¿Ï·È· Î·È ¯Ú‹ÛÈ̘ Û˘Ì‚Ô˘Ï¤˜ ·fi ¤ÌÂÈÚÔ˘˜ ÂȉÈÎÔ‡˜. ∏ ÂÙ·ÈÚ›· Ì·˜ ÚÔÛʤÚÂÈ Û˘Ì‚Ô˘Ï¤˜, ηıÔ‰‹ÁËÛË, business plan ÁÈ· ÙËÓ ·Ó¿Ù˘ÍË ÙÔ˘ franchise ηÈ, ·Ó Â›Ó·È ·Ó·Áη›Ô, ÂÈÛ·ÁˆÁ‹ ÛÙ· ˙ËÙ‹Ì·Ù· ÙˆÓ ÂÂÓ‰˘ÙÈÎÒÓ ÎÂÊ·Ï·›ˆÓ Î·È Ù˘ ÂÍÂȉ›Î¢Û˘. √ franchisor (‰ÈηÈÔ¿ÚÔ¯Ô˜) ·Ú¤¯ÂÈ ÙËÓ ÂˆÓ˘Ì›·, ÙÔ ÂÈÙ˘¯Ë̤ÓÔ ÂȯÂÈÚËÌ·ÙÈÎfi ÌÔÓÙ¤ÏÔ, ÙËÓ ËÁÂÛ›·, ÂÓÒ ÂÈıˆÚ› Û ÛÙ·ıÂÚ‹ ‚¿ÛË Ù· ÚÔ˚fiÓÙ· ÙÔ˘ franchise Î·È ÙȘ ˘ËÚÂۛ˜ Ô˘ ÚÔÛʤÚÂÈ.
ÓfiÌÈÔ. ∂›Ó·È Û˘ÓÒÓ˘ÌË Ì ÙËÓ ¤ÓÓÔÈ· Ù˘ ÂÏ¢ıÂÚ›·˜. ¶ÚfiÎÂÈÙ·È ÁÈ· Ì›· ¿‰ÂÈ· Ô˘ ¯ÔÚËÁÂ›Ù·È ·fi Ì›· ÂÙ·ÈÚ›· (franchisor) Û ¤Ó·Ó ȉÈÒÙË ‹ ÂÙ·ÈÚ›· (franchisee) ÁÈ· ÙË ÏÂÈÙÔ˘ÚÁ›· Ì›·˜ Âȯ›ÚËÛ˘ fiÔ˘ Ô Î¿ÙÔ¯Ô˜ ÙÔ˘ franchise Û˘ÌʈÓ› Ó· οÓÂÈ ¯Ú‹ÛË Ù˘ ÂˆÓ˘Ì›·˜ ÙÔ˘ franchisor, ÙˆÓ ÚÔ˚fiÓÙˆÓ ÙÔ˘ ‹ ˘ËÚÂÛÈÒÓ, Ù˘¯fiÓ ÚÔÛÊÔÚÒÓ, ÙˆÓ ÌÂıfi‰ˆÓ ÛÙȘ ˆÏ‹ÛÂȘ, ÙË ‰È·ÓÔÌ‹ Î·È ÙÔÓ ÙÚfiÔ ·ÚÔ˘Û›·Û˘, ηıÒ˜ Î·È Ó· Ï·Ì‚¿ÓÂÈ ÙËÓ ÔÔÈ·‰‹ÔÙ ¿ÏÏË ÛÙ‹ÚÈÍË ·fi ÙÔÓ franchisor. ∂›Ó·È ÙÔ ‰Èη›ˆÌ· ÂÌÔÚ›·˜ ÙˆÓ ÚÔ˚fiÓÙˆÓ ‹ ÙˆÓ ˘ËÚÂÛÈÒÓ Ì›·˜ ÂÙ·ÈÚ›·˜ Û ̛· Û˘ÁÎÂÎÚÈ̤ÓË ÂÚÈÔ¯‹. ΔÔ ‰Èη›ˆÌ· ·˘Ùfi ‰›ÓÂÙ·È ·fi ÙÔÓ franchisor Û ¤Ó·Ó ȉÈÒÙË, ÔÌ¿‰· ȉȈÙÒÓ ‹ Ì›· ÂÙ·ÈÚ›·, Ì ۯÂÙÈΤ˜ ÂÁÁ˘‹ÛÂȘ. ■ ∫¿ÙÔ¯Ô˜ ÙÔ˘ franchise: √ ȉÈÔÎÙ‹Ù˘ ÙÔ˘ franchise Â›Ó·È Ì›· ÔÓÙfiÙËÙ· Ô˘ ηٷ‚¿ÏÏÂÈ ¤Ó· ·Ú¯ÈÎfi Ù¤ÏÔ˜ franchise ÁÈ· ÙÔ ‰Èη›ˆÌ· Ó· ‰Ú·ÛÙËÚÈÔÔÈÂ›Ù·È Û ̛· Û˘ÁÎÂÎÚÈ̤ÓË ÂÚÈÔ¯‹ ¯ÚËÛÈÌÔÔÈÒÓÙ·˜ ÙÔ fiÓÔÌ· ÙÔ˘ franchisor Î·È ÙÔ ÂȯÂÈÚËÌ·ÙÈÎfi ÙÔ˘ Û‡ÛÙËÌ·. √ οÙÔ¯Ô˜ ÙÔ˘ franchise ÌÔÚ› Ó· Â›Ó·È È‰ÈÒÙ˘, ÔÌ¿‰· ȉȈÙÒÓ ‹ οÔÈ· ¿ÏÏË ÔÓÙfiÙËÙ·. ■ H Û˘Ìʈӛ· franchise: ¶ÚfiÎÂÈÙ·È ÁÈ· ¤Ó· ÓÔÌÈÎfi ¤ÁÁÚ·ÊÔ Ô˘ ηıÔÚ›˙ÂÈ fiϘ ÙȘ ÓÔÌÈΤ˜ ˘Ô¯ÚÂÒÛÂȘ ÙÔ˘ franchisor (ÙÔ˘ ˆÏËÙ‹) Î·È ÙÔ˘ ηÙfi¯Ô˘ franchise (ÙÔ˘ ·ÁÔÚ·ÛÙ‹). ■ Franchisor: √ franchisor Â›Ó·È Ì›· ÂÙ·ÈÚ›· Ô˘ ¤¯ÂÈ ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ÙËÓ È‰¤· ÁÈ· ¤Ó· ÚÔ˚fiÓ ‹ Ì›· ˘ËÚÂÛ›· Î·È Ô˘Ï¿ ÙÔ ‰Èη›ˆÌ· ¯Ú‹Û˘ Ù˘ ÛÙÔÓ Î¿ÙÔ¯Ô ÙÔ˘ franchise. √ franchisor ‰·Ó›˙ÂÈ Ì›· ÂˆÓ˘Ì›·, ¤Ó· ÂÌÔÚÈÎfi Û‹Ì· Î·È ¤Ó· ÂȯÂÈÚËÌ·ÙÈÎfi Û‡ÛÙËÌ· ÛÙÔÓ Î¿ÙÔ¯Ô ÙÔ˘ franchise. √ franchisor Â›Ó·È Ì›· ÂÙ·ÈÚ›· Ô˘ ¯ÔÚËÁ› franchises. Δ· ‰ÈηÈÒÌ·Ù· Î·È ÔÈ Â˘ı‡Ó˜ ÙÔ˘
franchisor Î·È ÙÔ˘ ηÙfi¯Ô˘ franchise ηıÔÚ›˙ÔÓÙ·È Û ¤Ó· Û˘ÌʈÓËÙÈÎfi franchise. ∂ÓÒ Ô Î¿ÙÔ¯Ô˜ ÙÔ˘ franchise Â›Ó·È Ô È‰ÈÔÎÙ‹Ù˘ Î·È ·˘Ùfi˜ Ô˘ ‰È·¯ÂÈÚ›˙ÂÙ·È ÙËÓ Âȯ›ÚËÛË, ÔÈ ‰‡Ô Ï¢ڤ˜ Û˘ÌʈÓÔ‡Ó Ó· οÓÔ˘Ó ¯Ú‹ÛË ÙÔ˘ ÔÓfiÌ·ÙÔ˜ ÙÔ˘ ηÙfi¯Ô˘, ÙˆÓ ÚÔ˚fiÓÙˆÓ, ˘ËÚÂÛÈÒÓ, ÚÔÛÊÔÚÒÓ, ˆÏ‹ÛˆÓ, ‰È·ÓÔÌ‹˜ Î·È ÌÂıfi‰ˆÓ ÚÔ‚ÔÏ‹˜ Î·È ·ÚÔ˘Û›·Û˘, Ì ÛÙfi¯Ô ÙË ‰È·Ù‹ÚËÛË ÙˆÓ ÚԉȷÁÚ·ÊÒÓ ÙˆÓ Û˘ÛÙËÌ¿ÙˆÓ ÙÔ˘ franchise.
Δπ ∂π¡∞π Δ√ FRANCHISING
ÛÙ‹Ì·ÙÔ˜ ·˘ÙÔ‡, Έ‰ÈÎÔÔÈË̤ӷ, Â›Ó·È Ù· ÂÍ‹˜: ñ ¶ÂÚÈÔÚÈṲ̂Ó˜ ··ÈÙ‹ÛÂȘ Û ÎÂÊ¿Ï·È·. ΔÔ ÎfiÛÙÔ˜ Ù˘ ‰ËÌÈÔ˘ÚÁ›·˜ Ì›·˜ ÂÈÙ˘¯Ë̤Ó˘ ÂÙ·ÈÚ›·˜ franchise ·Ó¤Ú¯ÂÙ·È Û 100.000 ¢ÚÒ ÂÚ›Ô˘ ñ ¶ÂÚÈÔÚÈṲ̂ӷ ¤ÍÔ‰· ñ ªÈÎÚ‹˜ ¤ÎÙ·Û˘ ÎÂÓÙÚÈ΋ ÔÚÁ¿ÓˆÛË ñ ΔÔ ÂÂÓ‰˘ÙÈÎfi ÎÂÊ¿Ï·ÈÔ Ô˘ ηٷ‚¿ÏÏÂÈ Ô Î¿ÙÔ¯Ô˜ ÙÔ˘ franchise ‰ÂÓ ¯ÚÂÈ¿˙ÂÙ·È Ó· ·ÔÏËÚˆı› ñ μÂÏÙ›ˆÛË Ù˘ ÔÈÎÔÓÔÌÈ΋˜ ηٿÛÙ·Û˘ Ù˘ ÂÙ·ÈÚ›·˜ ñ μÂÏÙ›ˆÛË Ù˘ ÂÙ·ÈÚÈ΋˜ Ù˘ ÂÈÎfiÓ·˜, ÙÔ˘ ·ÚÔ˘˜ Ù˘ ÂÙ·ÈÚ›·˜ Î·È Ù˘ ·Ó·ÁÓˆÚÈÛÈÌfiÙËÙ¿˜ Ù˘ ñ ¢È·ÊÔÚÔÔ›ËÛË, ·˘ÍË̤ÓË Ú¢ÛÙfiÙËÙ· Î·È Â›Ù¢ÍË ÚÔÛˆÈÎÔ‡ ÏÔ‡ÙÔ˘ ñ ∂ÏÂÁ¯Ô˜ Ù˘ ‰È·‰Èηۛ·˜ Ì¿Ó·Ù˙ÌÂÓÙ Ù˘ Âȯ›ÚËÛ˘ ·fi ÙÔ˘˜ ηÙfi¯Ô˘˜ ÙÔ˘ franchise ñ √ οÙÔ¯Ô˜ ÙÔ˘ franchise Â›Ó·È ˘Â‡ı˘ÓÔ˜ ÁÈ· ÙËÓ Î·ıËÌÂÚÈÓ‹ ‰ÈÔ›ÎËÛË Ù˘ ÂÙ·ÈÚ›·˜ ñ Δ·¯Â›· ·Ó¿Ù˘ÍË Ù˘ ÂÙ·ÈÚ›·˜ ■ ¶ËÁ¤˜ ÂÛfi‰ˆÓ ÁÈ· ÙÔÓ franchisor: ΔÔ ·Ú¯ÈÎfi Ù¤ÏÔ˜ franchise Ô˘ ÙÔ˘ ηٷ‚¿ÏÏÂÈ Ô Ó¤Ô˜ οÙÔ¯Ô˜ ÙÔ˘ franchise ÚÔÎÂÈ̤ÓÔ˘ Ó· ·ÔÎÙ‹ÛÂÈ ÙÔ Û‡ÛÙËÌ· franchise Î·È Ù· ‰ÈηÈÒÌ·Ù· ■ Management Service Fees: ∂Ó· Ù¤ÏÔ˜ Ô˘ ηٷ‚¿ÏÏÂÙ·È Û ÛÙ·ıÂÚ‹ ‚¿ÛË ·fi ÙÔÓ Î¿ÙÔ¯Ô ÙÔ˘ franchise ÛÙÔÓ franchisor ÁÈ· ÙËÓ Î¿Ï˘„Ë ÙÔ˘ ÎfiÛÙÔ˘˜ Ù˘ ÛÙ·ıÂÚ‹˜ Û˘ÓÂÚÁ·Û›·˜ Ì ÙËÓ ÔÚÁ¿ÓˆÛË ÙÔ˘ franchisor. Δ· Management Services Fees Â›Ó·È Î·Ù¿ ηÓfiÓ· ÔÛÔÛÙfi ÙÔ˘ ·ÎÏÔ˘ ÂÚÁ·ÛÈÒÓ Ù˘ Âȯ›ÚËÛ˘ Û ÌËÓÈ·›· ‚¿ÛË. ■ Δ¤ÏÔ˜ ‰È·Ê‹ÌÈÛ˘: ∂Ó· Ù¤ÏÔ˜ Ô˘ ηٷ‚¿ÏÏÂÈ Ô Î¿ÙÔ¯Ô˜ ÙÔ˘ franchise ÁÈ· ÙËÓ Î¿Ï˘„Ë ÙˆÓ ÂÍfi‰ˆÓ Ù˘ ÂÙ·ÈÚÈ΋˜ ‰È·Ê‹ÌÈÛ˘ ■ ¶ÒÏËÛË ÚÔ˚fiÓÙˆÓ ÚÔ˜ ÙÔ˘˜ ηÙfi¯Ô˘˜ ÙÔ˘ franchise: ∂Ó›ÔÙÂ Ô Î¿ÙÔ¯Ô˜ ˘Ô¯ÚÂÒÓÂÙ·È Ó· ·ÁÔÚ¿˙ÂÈ Û˘ÁÎÂÎÚÈ̤ӷ ÚÔ˚fiÓÙ· Î·È ÚÔÌ‹ıÂȘ ·fi ÙÔÓ franchisor ‹ ·fi Û˘ÁÎÂÎÚÈ̤ÓÔ˘˜ ÚÔÌËıÂ˘Ù¤˜. ■ ¢È¿ıÂÛË ÂÈϤÔÓ ˘ËÚÂÛÈÒÓ: ∂Ó·˜ franchisor ÌÔÚ› ›Û˘ Ó· ÚÔÛʤÚÂÈ ¿ÏÏÔ˘˜ fiÚÔ˘˜ ÛÙÔ ‰›ÎÙ˘Ô ÙÔ˘ franchise fiˆ˜ ÏÔÁÈÛÙÈο Î·È Ù‹ÚËÛË ‚È‚Ï›ˆÓ, ·ÛÊ¿ÏÂÈ·, Âη›‰Â˘ÛË Î·È ·ÚÔ¯‹ Û˘Ì‚Ô˘ÏÒÓ ·ÓÙ› ÂÈÚfiÛıÂÙ˘ ¯Ú¤ˆÛ˘.
∂Ó Î·Ù·ÎÏ›‰È, ÙÔ franchising ¤¯ÂÈ Ó· οÓÂÈ Ì ÙË ‰ËÌÈÔ˘ÚÁ›· Ì›·˜ ÂˆÓ˘Ì›·˜ Ô˘ Â›Ó·È ‹‰Ë ·Ó·ÁÓˆÚÈṲ̂ÓË, Ú·ÎÙÈ΋ ÛÙËÓ ÂÊ·ÚÌÔÁ‹ Î·È ÂÈÎÂÚ‰‹˜, Ì ·ÓÙ¿ÏÏ·ÁÌ· ÙÔÓ ¯ÚfiÓÔ, ÙÔ ¯Ú‹Ì· Î·È ÙȘ ÈηÓfiÙËÙ˜ Ô˘ ı· ÚÔÛʤÚÂÈ Ô È‰ÈÔÎÙ‹Ù˘ ÙÔ˘ franchise. ΔÔ franchising Â›Ó·È Ì›· ̤ıÔ‰Ô˜ Ì¿ÚÎÂÙÈÓÁÎ ÂÓfi˜ ÚÔ˚fiÓÙÔ˜ ‹ ˘ËÚÂÛ›·˜ Ô˘ ·ÊÔÚ¿ ‰‡Ô ‚·ÛÈΤ˜ Ï¢ڤ˜ - ÙÔÓ franchisor (‰ÈηÈÔ¿ÚÔ¯Ô)
√ Î. Roy Seaman Â›Ó·È Úfi‰ÚÔ˜ Ù˘ ÂÙ·ÈÚ›·˜ Franchise Development Services ÛÙÔ ¡fiÚÁÔ˘ÈÙ˜ Ù˘ ∞ÁÁÏ›·˜. °È· ÂÚ·ÈÙ¤Úˆ ÏËÚÔÊÔڛ˜ Û¯ÂÙÈο Ì ÙÔ franchising Û ÂıÓÈÎfi Î·È ‰ÈÂıÓ¤˜ ›‰Ô, Û˘ÓÈÛÙ¿Ù·È Ì›· ›ÛÎÂ„Ë ÛÙËÓ ÈÛÙÔÛÂÏ›‰· www.fdfranchise.com ‹ Ë ·ÔÛÙÔÏ‹ email ÛÙËÓ ‰È‡ı˘ÓÛË enquiries@fdsltd.com.
® Δ√À | ROY SEAMAN
ΔÔ franchising ÌÔÚ› Ó· ıˆÚËı› ˆ˜ ÙÔ Î·Ï‡ÙÂÚÔ Û‡ÛÙËÌ· ·Ó¿Ù˘Í˘ Î·È ‰ÂÓ Â›Ó·È Ù˘¯·›Ô fiÙÈ ÂÍÂÏ›ÛÛÂÙ·È Ù·¯‡Ù·Ù· ÛÙËÓ Î‡ÚÈ· ̤ıÔ‰Ô ÙÔ˘ ÂȯÂÈÚÂ›Ó ·Ó¿ ÙÔÓ ÎfiÛÌÔ Î·È ÙÔÓ Î¿ÙÔ¯Ô ÙÔ˘ franchise Û ¤Ó· Û‡ÛÙËÌ· franchise. ª›· ‰Ú·ÛÙËÚÈfiÙËÙ· franchise Â›Ó·È Ì›· Âȯ›ÚËÛË Ô˘ Ô˘ÛÈ·ÛÙÈο ·Ó‹ÎÂÈ Û ̛· ÔÚÁ¿ÓˆÛË ÔÌÔÂȉÒÓ ÂÙ·ÈÚÂÈÒÓ Ô˘ ÌÔÈÚ¿˙ÔÓÙ·È ÔÓfiÌ·Ù·, ÂÌÔÚÈο Û‹Ì·Ù·, ÏÔÁfiÙ˘· Î·È ¿ÏϘ ÂÙ·ÈÚÈΤ˜ ÂÈÎfiÓ˜, ÌÂıÔ‰ÔÏÔÁ›·, ÚÔ˚fiÓÙ·, ˘ËÚÂۛ˜, Ê‹ÌË Î·È Ì˘ÛÙÈο Ù˘ Û˘ÁÎÂÎÚÈ̤Ó˘ ‰Ú·ÛÙËÚÈfiÙËÙ·˜. ∞ÎÔÏÔ˘ıÔ‡Ó ÔÈ ‚·ÛÈÎÔ› ÔÚÈÛÌÔ› ÙÔ˘ ÙÔ̤· franchising: ■ Franchise: √ ÔÚÈÛÌfi˜ Ù˘ Ϥ͢ «franchise» Â›Ó·È ‰Èη›ˆÌ· ‹ ÚÔ-
√π ¢À√ μ∞™π∫√π ΔÀ¶√π ■ Franchising ‰È¿ ÌÂÙ·ÙÚÔ‹˜: ΔÔ
franchising ‰È¿ ÌÂÙ·ÙÚÔ‹˜ ·ÊÔÚ¿ ÙË ÌÂÙ·ÙÚÔ‹ ·ÓÂÍ¿ÚÙËÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ ‹‰Ë ÂÓ ÏÂÈÙÔ˘ÚÁ›· Û franchises. ∞˘Ùfi˜ Ô Ù‡Ô˜ ÙÔ˘ franchising ÚÔÛʤÚÂÈ ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ ·˘Ù¤˜ ÙËÓ ‰˘Ó·ÙfiÙËÙ· Ó· ·˘Í‹ÛÔ˘Ó ÙȘ ˆÏ‹ÛÂȘ ÙÔ˘˜ ̤ۈ Ù˘ ·Ó·ÁÓˆÚÈÛÈÌfiÙËÙ·˜ Ì›·˜ ÂˆÓ˘Ì›·˜, ÙˆÓ ÌÂıfi‰ˆÓ ÙÔ˘ Ì¿ÚÎÂÙÈÓÁÎ Î·È Ù˘ ‰È·Ê‹ÌÈÛ˘ Û ÂıÓÈÎfi ›‰Ô. ∏ ‰‡Ó·ÌË ÙÔ˘ franchising ‰È¿ ÌÂÙ·ÙÚÔ‹˜ ¤ÁÎÂÈÙ·È ÛÙÔ fiÙÈ ÔÈ Ó¤ÔÈ Î¿ÙÔ¯ÔÈ ÙÔ˘ franchise Â›Ó·È ¤ÌÂÈÚÔÈ ÛÙË ÏÂÈÙÔ˘ÚÁ›· Ù˘ Âȯ›ÚËÛ˘. ΔÔ franchising ‰È¿ ÌÂÙ·ÙÚÔ‹˜ Â›Ó·È Ì›· Û˘ÓËıÈÛÌÂÓË Ú·ÎÙÈ΋ ÛÙ· franchises ÛÙÔ˘˜ ¯ÒÚÔ˘˜ ÙˆÓ ·ÎÈÓ‹ÙˆÓ, ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ÎÈÓËÙ‹˜ ÙËÏÂʈӛ·˜ Î·È ÙˆÓ ÍÂÓԉԯ›ˆÓ. ■ Business format franchising: ™ÙÔ business format franchising, Ô franchisor ‰›ÓÂÈ ÙÔ ‰Èη›ˆÌ· ÛÙÔÓ Î¿ÙÔ¯Ô ÙÔ˘ franchise Ó· Ô˘Ï¿ ÔÚÈṲ̂ӷ ÚÔ˚fiÓÙ· Î·È ˘ËÚÂۛ˜ ¯ÚËÛÈÌÔÔÈÒÓÙ·˜ ÙÔ ÂÌÔÚÈÎfi fiÓÔÌ· ÙÔ˘ franchisor. √ ÙÂÏÂ˘Ù·›Ô˜ Ì·ı·›ÓÂÈ ÛÙÔÓ Î¿ÙÔ¯Ô ÙÔ˘ franchise Ò˜ ÏÂÈÙÔ˘ÚÁ› Ë Âȯ›ÚËÛË ÛÙÔ Û‡ÓÔÏfi Ù˘, ÂÓÒ ÙÔ˘ ·Ú¤¯ÂÈ Û˘Ó¯‹ ÛÙ‹ÚÈÍË Î·È Âη›‰Â˘ÛË. ∞Ó·ÌÊ›‚ÔÏ· ˆÊÂÏË̤Ó˜ ·fi ÙÔ Û‡ÛÙËÌ· franchising Â›Ó·È ·ÌÊfiÙÂÚ˜ ÔÈ Ï¢ڤ˜. Δ· ‚·ÛÈο ÔʤÏË ÙÔ˘ Û˘-
KEP¢O™
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
BUSINESS „ p
47
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Δ√ ¢π∫ΔÀ√ ∞ƒπ£ª∂π 12 π¢π√∫Δ∏Δ∞ ª∞°∞∑π∞, 300 «CORNERS» ™∂ «SHOP-IN-SHOP» ∫∞π ¶∞¡ø ∞¶√ 60 FRANCHISES
∏ Pink Woman ·Ó·‰ÂÈÎÓ‡ÂÈ ÙËÓ ÚÔÛˆÈÎfiÙËÙ· οı Á˘Ó·›Î·˜
∏
ÂÙ·ÈÚ›· ÂÓ‰˘Ì¿ÙˆÓ P i n k Woman ȉڇıËΠÙÔ 2004 ÛÙË μfiÚÂÈ· ∂ÏÏ¿‰·, fiÔ˘ ¿ÓÔÈÍ·Ó Î·È Ù· ÚÒÙ· Ì·Á·˙È¿. ÃÚfiÓÔ Ì ÙÔÓ ¯ÚfiÓÔ Ë Pink ·Ó¤Ù˘Í ÙËÓ ·ÚÔ˘Û›· Ù˘ ÙfiÛÔ ÛÙË ¯ÔÓ‰ÚÈ΋ ·ÁÔÚ¿, fiÛÔ Î·È ÙË ÏÈ·ÓÈ΋. ™‹ÌÂÚ·, ÙÔ ‰›ÎÙ˘Ô Ù˘ Pink Woman ·ÚÈıÌ› 12 ȉÈfiÎÙËÙ· Ì·Á·˙È¿, 300 «corners» Û «shop-in-shop» Î·È ¿Óˆ ·fi 60 franchises Û ÎÂÓÙÚÈο ÛËÌ›· Î·È ÌÂÁ¿Ï· ÂÌÔÚÈο ηٷÛÙ‹Ì·Ù·. ΔÔ Û‹Ì·, Ó·ÓÈÎfi Î·È ‰˘Ó·ÌÈÎfi, ¤¯ÂÈ Ï¤ÔÓ ÛËÌ·ÓÙÈ΋ ·ÚÔ˘Û›· Û fiÏË ÙËÓ ∂ÏÏ¿‰· Î·È ÙËÓ ∫‡ÚÔ. ∏ Ó¤· ÂÛˆÙÂÚÈ΋ ÔÚÁ¿ÓˆÛË Ù˘ ÂÙ·ÈÚ›·˜ Î·È Ë ·fiÎÙËÛË ÂÓfi˜ ηÈÓÔ‡ÚÁÈÔ˘ ·ÔıË΢ÙÈÎÔ‡ ¯ÒÚÔ˘ 4.000 Ì2 ÛÙËÓ ∫·‚¿Ï·, Û˘ÓÂÙ¤ÏÂÛ·Ó ÛÙËÓ ÚfiÛÊ·ÙË ·Ó·‰È¿ÚıÚˆÛË Ù˘ Pink Woman, ÁÈ· Ó· ·ÓÙÈÌÂÙˆ›ÛÂÈ ·ÎfiÌË Î·Ï‡ÙÂÚ· ÙȘ ·˘Í·ÓfiÌÂÓ˜ ÚÔÎÏ‹ÛÂȘ. ∏ Pink ‰ËÌÈÔ˘ÚÁ‹ıËΠÁÈ· ÙË Ó·ÓÈ΋ Á˘Ó·›Î· Ô˘
“
·Ó·˙ËÙ› ¿ÓÙ· οÙÈ Î·ÈÓÔ‡ÚÁÈÔ, Ô˘ ı¤ÏÂÈ Ó· ͯˆÚ›˙ÂÈ, ¯ˆÚ›˜ Ó· Íԉ‡ÂÈ Ì›· ÂÚÈÔ˘Û›·. √È ÎÔÏÂÍÈfiÓ Ù˘ Pink Â›Ó·È «fashion», ¯ˆÚ›˜ ÛÙÂÚÂfiÙ˘· Î·È ÙÂÙÚÈÌ̤Ó˜ ȉ¤-
∞Ú¯¤˜ Ô˘ Ô‰‹ÁËÛ·Ó ÛÙËÓ ÂÈÙ˘¯›·
™Ù· ¯ÚfiÓÈ· Ô˘ ¤Ú¯ÔÓÙ·È, Ë ÂÙ·ÈÚ›· ۯ‰ȿ˙ÂÈ Ó· Û˘Ó¯›ÛÂÈ Ó· ÂÊ·ÚÌfi˙ÂÈ ÈÛÙ¿ ÙȘ ‚·ÛÈΤ˜ Ù˘ ·Ú¯¤˜, Ô˘ Ô‰‹ÁËÛ·Ó Î·È ÛÙË ÛËÌÂÚÈÓ‹ Ù˘ ÂÈÙ˘¯›·:
1. 2.
˜, Ì ÛÙfi¯Ô Ó· ·Ó·‰ÂÈÎÓ‡ÂÈ ÙËÓ ÚÔÛˆÈÎfiÙËÙ· οı Á˘Ó·›Î·˜ Î·È fi¯È ÌfiÓÔÓ ÙËÓ ÂÈÎfiÓ·. ∫¿ı ÚÔ‡¯Ô Â›Ó·È Í¯ˆÚÈÛÙfi, ‰ËÌÈÔ˘ÚÁÂ›Ù·È Ì ·Á¿Ë Î·È ÚÔ ÛÔ¯‹, ÌÂ
¡· ÚÔÛʤÚÂÈ ÙȘ ηχÙÂÚ˜ Casual Î·È Street wear ÚÔÙ¿ÛÂȘ ÛÙȘ ηχÙÂÚ˜ ÙÈ̤˜ Ù˘ ·ÁÔÚ¿˜. ¡· ·Ú·Ì›ÓÂÈ Ì›· ‰ËÌÈÔ˘ÚÁÈ΋ ÂÙ·ÈÚ›·. ΔÔ Û¯Â‰È·ÛÙÈÎfi ÙÌ‹Ì· Ù·Íȉ‡ÂÈ ·‰È¿ÎÔ· Û fiÏÔ ÙÔÓ ÎfiÛÌÔ, ÌÂÏÂÙÒÓÙ·˜ ÙȘ ·Ó¿ÁΘ ÙÔ˘ ·ÁÔÚ·ÛÙÈÎÔ‡ ÎÔÈÓÔ‡, ÒÛÙ ӷ ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ÙȘ ÎÔÏÂÍÈfiÓ Ù˘ Pink.
3.
¡· Û˘Ó¯›ÛÂÈ, ¯¿ÚȘ ÛÙÔ ‰˘Ó·ÌÈÛÌfi Î·È ÙËÓ Â˘ÂÏÈÍ›· Ù˘, Ó· Â›Ó·È ¤Ó· ‚‹Ì· ÌÚÔÛÙ¿. ¡· ÚԂϤÂÈ, Ó· ηٷÓÔ› Î·È Ó· ηχÙÂÈ ÙȘ ·Ó¿ÁΘ ÙˆÓ ÂÏ·ÙÒÓ Ù˘, ÚÔÛʤÚÔÓÙ¿˜ ÙÔ˘˜ ¿ÓÙ· οÙÈ Ó¤Ô. √ ۯ‰ȷÛÌfi˜ ÙˆÓ ÚÔ‡¯ˆÓ, ·ÏÏ¿ Î·È Ë ‰È·ÓÔÌ‹ ÙˆÓ ÂÌÔÚÂ˘Ì¿ÙˆÓ Á›ÓÂÙ·È ·Â˘ı›·˜ ·fi ÙËÓ ÂÙ·ÈÚ›·, ¯ˆÚ›˜ ÌÂÛ¿˙ÔÓÙ˜ Î·È Î·ı˘ÛÙÂÚ‹ÛÂȘ. ªÂ ÙÔÓ ÙÚfiÔ ·˘Ùfi ÂÈÙ˘Á¯¿ÓÂÈ ÙÔÓ ¿ÌÂÛÔ ÂÊԉȷÛÌfi ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ Ù˘ Ì ÙËÓ ÙÂÏÂ˘Ù·›· ϤÍË Ù˘ Ìfi‰·˜, ·ÏÏ¿ Î·È ÙË Û˘Ó¯‹ ·Ó·Ó¤ˆÛË.
ÛÎÔfi Ó· ¢¯·ÚÈÛÙ‹ÛÂÈ ÙË Á˘Ó·›Î· Ô˘ ı· ÙÔ ÊÔÚ¤ÛÂÈ, ·ÏÏ¿ Î·È ÙÔ˘˜ Á‡Úˆ Ù˘. ■ ∞Ó·˙ËÙÒÓÙ·˜ ÙȘ ηχÙÂÚ˜ ÔÈfiÙËÙ˜ ˘ÏÈÎÒÓ, Ë ÂÙ·ÈÚ›· Û˘ÓÂÚÁ¿˙ÂÙ·È Ì ÂÚÈÛÛfiÙÂÚÔ˘˜ ·fi 120
ÚÔÌËıÂ˘Ù¤˜. ■ ∏ ÂÙ·ÈÚ›· Â›Ó·È Ô·‰fi˜
Ù˘ ÈÛfiÙËÙ·˜ Î·È ÛÙԯ‡ÂÈ ÛÙË ‰È·Ù‹ÚËÛË ÂÓfi˜ ·Ú·ÁˆÁÈÎÔ‡, ¢¯¿ÚÈÛÙÔ˘ Î·È ‰›Î·ÈÔ˘ ÂÚÁ·ÛÈ·ÎÔ‡ ÂÚÈ‚¿ÏÏÔÓÙÔ˜. √È
·ÔÊ¿ÛÂȘ Ù˘ ‰ÈÔ›ÎËÛ˘ ‰È·ÎÚ›ÓÔÓÙ·È ¿ÓÙÔÙ ·fi ÂȯÂÈÚËÌ·ÙÈ΋ ËıÈ΋, ÂÓÒ ÔÈ ÚˆÙÔ‚Ô˘Ï›Â˜ ·›ÚÓÔ˘Ó ¿ÓÙÔÙ ˘fi„Ë ÙÔ˘˜ ÙÔÓ ·fiÏ˘ÙÔ Û‚·ÛÌfi ÛÙÔ ÂÚÈ‚¿ÏÏÔÓ.
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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Â˘Úˆ·˚Îfi˜  Π· È ‰ ¢ Ù È Î fi ˜ fi Ì È Ï Ô ˜ ∂Àƒø°¡ø™∏EUROLAB Â›Ó·È Û‹ÌÂÚ· Ô ÌÂÁ·Ï‡ÙÂÚÔ˜ ÂÎ·È‰Â˘ÙÈÎfi˜ ÔÚÁ·ÓÈÛÌfi˜ Â˘Úˆ·˚ÎÒÓ ÁψÛÛÒÓ Î·È ÏËÚÔÊÔÚÈ΋˜ ÛÙËÓ ∂˘ÚÒË. ∏ ÔÚ›· ÙÔ˘ ÔÌ›ÏÔ˘ ¤¯ÂÈ ·ÊÂÙËÚ›· ÙÔ 1989 fiÙ·Ó ÙÔ ÚÒÙÔ Î¤ÓÙÚÔ Í¤ÓˆÓ ÁψÛÛÒÓ ·ÓÔ›ÁÂÈ ÛÙËÓ ∞ÚÁ˘ÚÔ‡ÔÏË Ì ¤Ó· Ôχ ‰˘Ó·Ùfi fiÓÔÌ·, Ì fiÚ·Ì· Î·È ¿ıÔ˜ ÁÈ· ˘ÂÚÔ¯‹ Î·È Î·ÈÓÔÙÔÌ›·. ªÂ 22 ¯ÚfiÓÈ· ÂÌÂÈÚ›·, 22 ¯ÚfiÓÈ· ·ÍÈÔÈÛÙ›· Î·È ÚˆÙÔÔÚ›· Î·È 22 ¯ÚfiÓÈ· ‰ÈÂıÓ¤˜ ·ÚÔ˜ Ô Â˘Úˆ·˚Îfi˜ ÂÎ·È‰Â˘ÙÈÎfi˜ fiÌÈÏÔ˜ ∂Àƒø°¡ø™∏ ·ÔÙÂÏ› ÙËÓ ÚÒÙË ÂÈÏÔÁ‹ fiÛÔÓ ·ÊÔÚ¿ ÛÙËÓ ÂÎÌ¿ıËÛË Í¤ÓˆÓ ÁψÛÛÒÓ Î·È ÏËÚÔÊÔÚÈ΋˜. ™‹ÌÂÚ· Â›Ó·È Ë ÚÒÙË ‰‡Ó·ÌË ÛÙȘ ͤÓ˜ ÁÏÒÛÛ˜ Î·È ÛÙËÓ ÏËÚÔÊÔÚÈ΋ Î·È ˘ÔÛÙËÚ›˙ÂÈ ¤Ó· ‰›ÎÙ˘Ô Ì 295 ΤÓÙÚ· Û ∂ÏÏ¿‰·, ∫‡ÚÔ Î·È ƒÔ˘Ì·Ó›·, Ô˘ ÙËÓ Î·ıÈÛÙ¿ ÙÔÓ ÌÂÁ·Ï‡ÙÂÚÔ ÂÎ·È‰Â˘ÙÈÎfi ÔÚÁ·ÓÈÛÌfi ÛÙË ¡ÔÙÈÔ·Ó·ÙÔÏÈ΋ ∂˘ÚÒË. √ fiÌÈÏÔ˜ Â›Ó·È ÈÛÙÔÔÈË̤ÓÔ˜ ηٿ ISO 9001:2000 ÁÈ· ÙÔÓ Û¯Â‰È·ÛÌfi, ÙËÓ ·Ú·ÁˆÁ‹ Î·È ÙËÓ ˘ÏÔÔ›ËÛË ÂÎ·È‰Â˘ÙÈÎÒÓ ÌÂıfi‰ˆÓ Î·È ÚÔÁÚ·ÌÌ¿ÙˆÓ. ¢È·ı¤ÙÂÈ ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ ‰›ÎÙ˘Ô Û¯ÔÏÒÓ Â˘Úˆ·˚ÎÒÓ ÁψÛÛÒÓ Î·È Î¤ÓÙÚˆÓ ÏËÚÔÊÔÚÈ΋˜, Ù· ÔÔ›· ·Ú¤¯Ô˘Ó ÈÛÙÔÔÈË̤ӷ ÚÔÁÚ¿ÌÌ·Ù· ÛÔ˘‰ÒÓ Ì ·fiÏ˘ÙË ÂÍÂȉ›Î¢ÛË Î·È ÔÚÁ¿ÓˆÛË. ∏ ηÈÓÔÙfiÌÔ˜ ÌÂıÔ‰ÔÏÔÁ›· ÙÔ˘ ÂȉÈÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ ÂÈÙ˘¯›·˜ ∂Àƒø°¡ø™∏ ¤ÊÂÚÂ Î·È Ù· ·Ó·ÌÂÓfiÌÂÓ· ·ÔÙÂϤÛÌ·Ù·. √ÏÔ¤Ó· Î·È ÂÚÈÛÛfiÙÂÚÔÈ Ì·ıËÙ¤˜ ·ÔÏ·Ì‚¿ÓÔ˘Ó Û‹ÌÂÚ· ÙËÓ ÂÎÌ¿ıËÛË Ù˘ ͤÓ˘ ÁÏÒÛÛ·˜ Î·È Ù·˘Ùfi¯ÚÔÓ· ÂÙ˘¯·›ÓÔ˘Ó ÛÙȘ ÈÛÙÔÔÈË̤Ó˜ ÂÍÂÙ¿ÛÂȘ ÁψÛÛÔÌ¿ıÂÈ·˜. ∏ ·Ó¿Ù˘ÍË ÙÔ˘ franchise ÍÂΛÓËÛ ÙÔ 1996 ÂÙ˘¯·›ÓÔÓÙ·˜ ̤۷ Û 15 ÌfiÏȘ ¯ÚfiÓÈ·, Ë ∂˘ÚˆÁÓÒÛË Ó· Á›ÓÂÈ Ô ÌÂÁ·Ï‡ÙÂÚÔ˜ ÊÔÚ¤·˜ Âη›‰Â˘Û˘ Î·È ÙÔ 4Ô ÌÂÁ·Ï‡ÙÂÚÔ ‰›ÎÙ˘Ô franchise ÛÙËÓ ∂ÏÏ¿‰· ·ÓÂÍ·ÚÙ‹ÙÔ˘ ÎÏ¿‰Ô˘. ΔÔ 2010 Ô fiÌÈÏÔ˜ ∂Àƒø°¡ø™∏ ‚Ú·‚‡ÙËΠˆ˜ ÙÔ Ù·¯‡ÙÂÚÔ ·Ó·Ù˘ÛÛfiÌÂÓÔ ‰›ÎÙ˘Ô ÁÈ· ÙÔ 2009. ΔÔ 2011
√ fiÌÈÏÔ˜ Â›Ó·È ÈÛÙÔÔÈË̤ÓÔ˜ ηٿ ISO 9001:2000 ÁÈ· ÙÔÓ Û¯Â‰È·ÛÌfi, ÙËÓ ·Ú·ÁˆÁ‹ Î·È ÙËÓ ˘ÏÔÔ›ËÛË ÂÎ·È‰Â˘ÙÈÎÒÓ ÌÂıfi‰ˆÓ Î·È ÚÔÁÚ·ÌÌ¿ÙˆÓ. ¢È·ı¤ÙÂÈ ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ ‰›ÎÙ˘Ô Û¯ÔÏÒÓ Â˘Úˆ·˚ÎÒÓ ÁψÛÛÒÓ Î·È Î¤ÓÙÚˆÓ ÏËÚÔÊÔÚÈ΋˜, Ù· ÔÔ›· ·Ú¤¯Ô˘Ó ÈÛÙÔÔÈË̤ӷ ÚÔÁÚ¿ÌÌ·Ù· ÛÔ˘‰ÒÓ Ì ·fiÏ˘ÙË ÂÍÂȉ›Î¢ÛË Î·È ÔÚÁ¿ÓˆÛË ˘ËÚÂÛÈÒÓ Û ӤԢ˜, ÔÏÏ¿ ˘ÔÛ¯fiÌÂÓÔ˘˜ ÙÔÌ›˜ ÁÈ· ÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜, Ô˘ ÂÈı˘ÌÔ‡Ó Ó· ·ÔÎÙ‹ÛÔ˘Ó ÙÔ ‰ÈÎfi ÙÔ˘˜ ΤÓÙÚÔ ∂Àƒø°¡ø™∏-Eurolab.
ηıÒ˜ Î·È ÙÔ 2012, ‚Ú·‚‡ıËΠÁÈ· ÙȘ ÔÏÔÎÏËڈ̤Ó˜ Î·È ÔÈÔÙÈΤ˜ ˘ËÚÂۛ˜ Ô˘ ·Ú¤¯ÂÈ. ™‹ÌÂÚ· Ô Â˘Úˆ·˚Îfi˜ ÂηÈ-
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‰Â˘ÙÈÎfi˜ fiÌÈÏÔ˜ ∂Àƒø°¡ø™∏EUROLAB Â›Ó·È Ô ÌÂÁ·Ï‡ÙÂÚÔ˜ Â˘Úˆ·˚Îfi˜ ÂÎ·È‰Â˘ÙÈÎfi˜ ÔÚÁ·ÓÈÛÌfi˜ Â˘Úˆ·˚ÎÒÓ ÁψÛÛÒÓ Î·È ÏËÚÔÊÔÚÈ΋˜ ÛÙËÓ
∂˘ÚÒË, ‰È·ı¤ÙÔÓÙ·˜ ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ ‰›ÎÙ˘Ô ÂÎ·È‰Â˘ÙÈÎÒÓ Î¤ÓÙÚˆÓ. ™Ùfi¯Ô˜ Ù˘ ÂÙ·ÈÚ›·˜ Â›Ó·È Ë ‰È‡ڢÓÛË ÙˆÓ ÂÎ·È‰Â˘ÙÈÎÒÓ
∏ ÂÈÙ˘¯›· Û ·ÚÈıÌÔ‡˜
■ ∏ ÌÂÁ·Ï‡ÙÂÚË ÂÎ·È‰Â˘ÙÈ΋ ·Ï˘Û›‰· ÛÙËÓ ∂˘ÚÒË. ■ 295 ΤÓÙÚ· Û ∂ÏÏ¿‰·, ∫‡ÚÔ Î·È ƒÔ˘Ì·Ó›·:
√ ÌÂÁ·Ï‡ÙÂÚÔ˜ ÊÔÚ¤·˜ ȉȈÙÈ΋˜ Âη›‰Â˘Û˘.
■ 55.000 Ì·ıËÙ¤˜ Î·È ¿Óˆ ·fi 250.000 ·Ô-
ÊÔ›ÙÔ˘˜.
■ ΔÔ 4Ô ÌÂÁ·Ï‡ÙÂÚÔ ‰›ÎÙ˘Ô franchise ÛÙËÓ ∂ÏÏ¿‰·
·ÓÂÍ·ÚÙ‹ÙÔ˘ ÎÏ¿‰Ô˘.
■ 54.000 Ù.Ì. ˘ÂÚÛ‡Á¯ÚÔÓˆÓ ÂÎ·È‰Â˘ÙÈÎÒÓ
ÂÁηٷÛÙ¿ÛÂˆÓ Î·È 1.620 ¿ÚÙÈ· Ù¯ÓÔÏÔÁÈο ÂÍÔÏÈṲ̂Ó˜ ·›ıÔ˘Û˜ ‰È‰·Ûηϛ·˜ Û ∂ÏÏ¿‰·, ∫‡ÚÔ Î·È ƒÔ˘Ì·Ó›·. ■ 4.000 ηıËÁËÙ¤˜, ·Î·‰ËÌ·˚Îfi ÚÔÛˆÈÎfi, ‰È¢ı˘ÓÙ¤˜ ÛÔ˘‰ÒÓ Î·È ÂÈÛËÁËÙ¤˜ ÛÂÌÈÓ·Ú›ˆÓ. ■ 650 ‰ÈÔÈÎËÙÈο ÛÙÂϤ¯Ë ÔÚÁ¿ÓˆÛ˘, ˘ÔÛÙ‹ÚÈ͢
Î·È ÏÂÈÙÔ˘ÚÁ›·˜ ÂÎ·È‰Â˘ÙÈÎÒÓ Î¤ÓÙÚˆÓ. ■ ¶ÏËıÒÚ· ÂÒÓ˘ÌˆÓ ÂÙ·ÈÚÂÈÒÓ - ÂÏ·ÙÒÓ ‰ÈÂıÓÔ‡˜
·ÚÔ˘˜ ¤¯Ô˘Ó ÂÌÈÛÙ¢Ù› ÙÔ ÚÔÛˆÈÎfi ÙÔ˘˜ ÁÈ· ÂÓ‰ÔÂȯÂÈÚËÛȷ΋ ηٿÚÙÈÛË ÛÙ· ΤÓÙÚ· ∂Àƒø°¡ø™∏-Eurolab. ¶ÚÒÙÔ˜ ÛÙfi¯Ô˜ ÁÈ· ÙÔ ‰›ÎÙ˘Ô ·Ú·Ì¤ÓÂÈ fiˆ˜ οı ¯ÚÔÓÈ¿, Ë ÌÂÁÈÛÙÔÔ›ËÛË Ù˘ ÈηÓÔÔ›ËÛ˘ Î·È Ù˘ ÂÌÈÛÙÔÛ‡Ó˘ Ô˘ ·ÔÏ·Ì‚¿ÓÂÈ Ô fiÌÈÏÔ˜ ·fi ÙÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ ÙÔ˘. ™Ùfi¯Ô˜ Ù˘ ÂÙ·ÈÚ›·˜ Â›Ó·È Ë ‰È‡ڢÓÛË ÙˆÓ ÂÎ·È‰Â˘ÙÈÎÒÓ ˘ËÚÂÛÈÒÓ Û ÙÔÌ›˜ ÂÊ¿ÌÈÏÏÔ˘˜ ÙˆÓ Í¤ÓˆÓ ÁψÛÛÒÓ Î·È Ù˘ ÏËÚÔÊÔÚÈ΋˜ Î·È ÔÏÏ¿ ˘ÔÛ¯fiÌÂÓÔ˘˜ ÁÈ· ÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜ Ô˘ ÂÈı˘ÌÔ‡Ó Ó· ·ÔÎÙ‹ÛÔ˘Ó ÙÔ ‰ÈÎfi ÙÔ˘˜ ΤÓÙÚÔ ∂Àƒø°¡ø™∏-Eurolab.
√ªπ§√™ ª∂ √ƒ∞ª∞ ∞η‰ËÌ·˚΋ ˘ÂÚÔ¯‹ ÛÙÔ˘˜ Ì·ıËÙ¤˜ Ì·˜ ̤۷ ·fi ηÈÓÔÙÔÌ›·, Û˘ÛÙËÌ·ÙÈÎfiÙËÙ·, ÎÂÚ‰ÔÊfiÚÔ ‰›ÎÙ˘Ô Î·È ‰˘Ó·Ùfi brand. √ fiÌÈÏÔ˜ ∂Àƒø°¡ø™∏ ‰È¤ÂÙ·È ·fi ÙȘ ·Ú·Î¿Ùˆ ·Í›Â˜: ■ ∞Á¿Ë ÁÈ· ÙËÓ Âη›‰Â˘ÛË Î·È ÙÔÓ ÛÔ˘‰·ÛÙ‹. ■ ∂ÁÁ‡ËÛË ÁÈ· ÙËÓ ·fiÎÙËÛË ÁÓÒÛÂˆÓ Î·È ÙËÓ ÈÛÙÔÔ›ËÛ‹ ÙÔ˘˜. ■ ∞ÎÂÚ·ÈfiÙËÙ·: ∫¿ÓÔ˘Ì ·˘Ùfi Ô˘ ϤÌÂ, ÎÚ·Ù¿Ì ÙËÓ ˘fiÛ¯ÂÛ‹ Ì·˜. ■ ¶¿ıÔ˜ ÁÈ· ÙË Ì¿ıËÛË Î·È ÙË Û˘ÌÌÂÙÔ¯È΋ ‰È·‰Èηۛ·. ■ ∫·ÈÓÔÙÔÌ›· ÛÙË ÌÂıÔ‰ÔÏÔÁ›· Î·È ÛÙ· ÂÎ·È‰Â˘ÙÈο ̤۷. ■ √Ì·‰È΋ ÂÚÁ·Û›· & Û‚·ÛÌfi˜: ∂ÚÁ·˙fiÌ·ÛÙ ÔÌ·‰Èο, ÂÈÙ˘Á¯¿ÓÔÓÙ·˜ Ôχ ÂÚÈÛÛfiÙÂÚ· ̤ۈ Ì›·˜ ÈÛ¯˘Ú‹˜ ÔÌ¿‰·˜. ■ ¢›„· ÁÈ· ÂÈÙ˘¯›·: ∂›Ì·ÛÙ ÚÔÛ·Ó·ÙÔÏÈṲ̂ÓÔÈ ÛÙÔ ·ÔÙ¤ÏÂÛÌ·, ›̷ÛÙ ·ÊÔÛȈ̤ÓÔÈ ÛÙËÓ Â›Ù¢ÍË ÙˆÓ ÛÙfi¯ˆÓ Ì·˜.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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ÙÔ Mr. KTEO ‰ËÌÈÔ˘ÚÁ‹ıËΠ¤Ó· ‰›ÎÙ˘Ô Ô˘ ͯˆÚ›˙ÂÈ ÁÈ· ÙËÓ ¿ÚÈÛÙË ÔÈfiÙËÙ· Â͢ËÚ¤ÙËÛ˘, ÙËÓ ˘Â˘ı˘ÓfiÙËÙ·, ÙËÓ ·ÎÂÚ·ÈfiÙËÙ·, ÙËÓ ÔÌ·‰ÈÎfiÙËÙ· Î·È ÙËÓ ·ÏÏËÏÔ¸ÔÛÙ‹ÚÈÍË. √È Û˘ÓÂÚÁ¿Ù˜ Ù˘ ÂÙ·ÈÚ›·˜ ‰ÂÓ Â›Ó·È ·Ï¿ ÂȯÂÈÚË̷ٛ˜ Ô˘ ÊÙ¿ÓÔ˘Ó ÛÙËÓ ÂÈÙ˘¯›·, ·ÏÏ¿ ¿ÓıÚˆÔÈ Ô˘ ‰ËÌÈÔ˘ÚÁÔ‡Ó ·Í›·. ∂Ê·ÚÌfi˙ÔÓÙ·˜ ¤Í˘Ó˜ ȉ¤Â˜ Ô˘ ÂÓۈ̷ÙÒıËÎ·Ó ÛÙËÓ Â·ÁÁÂÏÌ·ÙÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· Î·È ÙËÓ ÎÔ˘ÏÙÔ‡Ú· ÙÔ˘ ‰ÈÎÙ‡Ô˘, ÙÔ Mr. KTEO ηٿÊÂÚ ӷ Â›Ó·È Î¿ÙÈ ‰È·ÊÔÚÂÙÈÎfi, Í·ÊÓÈ¿˙ÔÓÙ·˜ ¢¯¿ÚÈÛÙ· ÙÔ˘˜ ηٷӷψ٤˜! ∏ ÔÈÔÙÈ΋ Â͢ËÚ¤ÙËÛË Î·È Ë ÈηÓÔÔ›ËÛË ÙÔ˘ ÂÏ¿ÙË Â›Ó·È ÚÒÙË ÚÔÙÂÚ·ÈfiÙËÙ· ÁÈ· ÙËÓ ÂÙ·ÈÚ›· Î·È Â›Ó·È ·˘Ùfi Ô˘ ÙËÓ Í¯ˆÚ›˙ÂÈ ·fi ÙÔÓ ·ÓÙ·ÁˆÓÈÛÌfi. ∂Ó· Ó¤Ô, ÂÍ·ÈÚÂÙÈο ‰˘Ó·ÌÈÎfi ÙÔ›Ô ‰È·ÌÔÚÊÒÓÂÙ·È ÛÙÔÓ ÎÏ¿‰Ô, Ì ÙȘ ÌÈÎÚ¤˜ ÂȯÂÈÚ‹ÛÂȘ ∫Δ∂√ Î·È ÙÔ˘˜ ÌÂÌÔӈ̤ÓÔ˘˜ ÂȯÂÈÚË̷ٛ˜ Ó· Â›Ó·È Û˘Ó¯Ҙ ÂÎÙÂıÂÈ̤ÓÔÈ ÛÙËÓ ›ÂÛË ÙˆÓ ÂÒÓ˘ÌˆÓ ‰ÈÎÙ‡ˆÓ. √ ·ÓÙ·ÁˆÓÈÛÙÈÎfi˜ ¯¿ÚÙ˘ Â›Ó·È ÙfiÛÔ ¤ÓÙÔÓÔ˜ Ô˘ ÌfiÓÔ ÈÛ¯˘Ú¤˜ ÂÙ·ÈÚ›˜ ÛÂ Â›Â‰Ô ‰ÈÎÙ‡Ô˘ Î·È ÂÒÓ˘Ì˘ ‰È·ÛÊ¿ÏÈÛ˘ ˘ËÚÂÛÈÒÓ ÌÔÚÔ‡Ó Ó· ·ÓÙÂÂͤÏıÔ˘Ó Î·È Ó· ·ÍÈÔÔÈ‹ÛÔ˘Ó ·Ô‰ÔÙÈο ÙȘ ¢ηÈڛ˜ Ô˘ ·ÚÔ˘ÛÈ¿˙ÔÓÙ·È ÛÙËÓ ·ÁÔÚ¿. ª·›ÓÔÓÙ·˜ ÛÙÔ ‰›ÎÙ˘Ô Mr. KTEO Á›ÓÂÛÙ ̤ÏÔ˜ ÂÓfi˜ ÈÛ¯˘ÚÔ‡ ‰ÈÎÙ‡Ô˘ Î·È ÏÂÈÙÔ˘ÚÁ›Ù οو ·fi ÙËÓ ÚÔÛٷ٢ÙÈ΋ ÔÌڤϷ ÂÓfi˜ ‰ÔÎÈÌ·Ṳ̂ÓÔ˘ Î·È ÂÈÙ˘¯Ë̤ÓÔ˘ concept. ΔÔ ‰›ÎÙ˘Ô ¤¯ÂÈ ˆ˜ ‚·ÛÈ΋ ÙÔ˘ ·Ú¯‹ ÙË ‰È·Ú΋ ˘ÔÛÙ‹ÚÈÍË fiÏˆÓ ÙˆÓ Û˘ÓÂÚÁ·ÙÒÓ ÙÔ˘. ∞fi ÙÔ ÍÂΛ-
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49 KEP¢O™ ∂¶πÃ∂πƒ∏™∂π™
μ∞™π∫∏ ∞ƒÃ∏ ∏ ¢π∞ƒ∫∏™ À¶√™Δ∏ƒπ•∏ Δø¡ ™À¡∂ƒ°∞Δø¡
Mr. KTEO: ∂¤Ó‰˘ÛË Ì ۛÁÔ˘ÚË Î·È Ì·ÎÚÔ¯ÚfiÓÈ· ÂÍ·ÛÊ¿ÏÈÛË √ moto ·Ó¤Ú¯ÂÙ·È ÛÙ· π∫Δ∂√ 100.000 ¢ÚÒ ÂÓÒ ÙÔ ÂÙ‹ÛÈÔ ÂÈÛfi‰ËÌ· Ô˘ ÂÍ·ÛÊ·Ï›˙ÂÈ ·Ó¤Ú¯ÂÙ·È ÛÙ· 50.000 ¢ÚÒ..
ÓËÌ¿ Û·˜ Î·È Î·ı’ fiÏË ÙË ‰È¿ÚÎÂÈ· Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ Ù˘ Âȯ›ÚËÛ‹˜ Û·˜ Ë ÂÙ·ÈÚ›· Â›Ó·È ¤ÙÔÈÌË Ó· Û·˜ ‰ÒÛÂÈ ··ÓÙ‹ÛÂȘ Î·È Ï‡ÛÂȘ Û fi,ÙÈ Î·È ·Ó ÚÔ·„ÂÈ.
π∫Δ∂√ ªOTO & º√ƒΔ∏°ø¡ ∂Âȉ‹, Ë ¡∂∞ ÓÔÌÔıÂÛ›· Â›Ó·È È· ÁÂÁÔÓfi˜! ΔÔ ‰›ÎÙ˘Ô Mr. KTEO ·ÔÙÂÏ› ÙËÓ ÈÔ ·ÍÈfiÈÛÙË, ÁÚ‹ÁÔÚË Î·È ÔÈÎÔÓÔÌÈ΋ χÛË Ù˘ ·ÁÔÚ¿˜ Î·È ÁÈ· ÙËÓ ÂÊ·ÚÌÔÁ‹ Ù˘ Ó¤·˜ ÓÔÌÔıÂÛ›·˜, ÁÈ· π∫Δ∂√ Ô˘ ÏÂÈÙÔ˘ÚÁÔ‡Ó ‹‰Ë ‹ Ó¤·, fiˆ˜: ■ ∫·Ù·Û΢‹ ÂÎ Ó¤Ô˘ ÁÚ·ÌÌ‹˜ ‰›ÙÚÔ¯ˆÓ & ÊÔÚÙËÁÒÓ ■ ªÂÙ·ÙÚÔ‹ ÛÙȘ ˘¿Ú¯Ô˘Û˜ ÂÁηٷÛÙ¿ÛÂȘ ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· ÁÚ·ÌÌ‹˜ ‰›ÙÚÔ¯ˆÓ ■ ¶ÚÔÌ‹ıÂÈ· Ì˯·ÓÔÏÔÁÈÎÔ‡ ÂÍÔÏÈÛÌÔ‡ Î·È ÏÔÁÈÛÌÈÎÔ‡ ÏÂÈÙÔ˘ÚÁ›·˜ ■ ¢È·ÎÚ›‚ˆÛË ■ ¢È·›ÛÙ¢ÛË ■ ¶ÈÛÙÔÔ›ËÛË ∏ ¤Ӊ˘ÛË Û ¤Ó· π∫Δ∂√ Â›Ó·È Û›ÁÔ˘ÚË Î·È ¤¯ÂÈ Ì·ÎÚÔ¯ÚfiÓÈ·
ÂÍ·ÛÊ¿ÏÈÛË, ÂÊfiÛÔÓ Â›Ó·È ¤Ó· ¿ÁÁÂÏÌ· Ô˘ ‰ÂÓ ·ÁÁ›˙ÂÈ Ë ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË! ∂›Û˘ ÙÔ ÎfiÛÙÔ˜ Ù˘ ¤Ӊ˘Û˘ ÌÔÚ› Ó· Â›Ó·È ÂÍ·ÈÚÂÙÈο ¯·ÌËÏÏfi Û ۯ¤ÛË Ì ÙÔ ÂÙ‹ÛÈÔ ÂÈÛfi‰ËÌ· Ô˘ ÛÔ˘ ÂÍ·ÛÊ·Ï›˙ÂÈ, ÂÂȉ‹ Ô Ù¯ÓÈÎfi˜ ¤ÏÂÁ¯Ô˜ ÙˆÓ Ô¯ËÌ¿ÙˆÓ Â›Ó·ÈÈ ˘Ô¯ÚˆÙÈÎfi˜ Î·È ıÂÛÌÔıÂÙË̤ÓÔ˜. ™·˜ ·Ó·Ê¤ÚÔ˘Ì ÂÓ‰ÂÈÎÙÈο fiÙÈ ÙÔ ÎfiÛÙÔ˜ ¤Ӊ˘Û˘ ÁÈ· ¤Ó·
ª·›ÓÔÓÙ·˜ ÛÙÔ ‰›ÎÙ˘Ô Mr. KTEO ·˘ÙÔÌ¿Ùˆ˜ ÌÂÈÒÓÂÙ ÙÔ Ú›ÛÎÔ Ì›·˜ ÂӉ¯fiÌÂÓ˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ·ÔÙ˘¯›·˜, ηıÒ˜ ÙÔ ‰›ÎÙ˘Ô ¤¯ÂÈ ÂÓÙÔ›ÛÂÈ Î·È ·ÓÙÈÌÂÙˆ›ÛÂÈ fiϘ ÙȘ ÚÔÎÏ‹ÛÂȘ Ù˘ ·ÁÔÚ¿˜
£∂§∏™∏ °π∞ ∂¶πΔÀÃπ∞ ΔÔ ‰›ÎÙ˘Ô ‰ËÌÈÔ˘ÚÁ‹ıËΠÒÛÙ ӷ ˘¿ÚÍÂÈ Û˘ÓÂÚÁ·Û›· Ì ·ÓıÚÒÔ˘˜ Ô˘ ÌÔÈÚ¿˙ÔÓÙ·È ÙË ı¤ÏËÛË ÁÈ· ÂÈÙ˘¯›·, ÙËÓ fiÚÂÍË ÁÈ· ‰Ô˘ÏÂÈ¿ Î·È Ô˘ ·Û¿˙ÔÓÙ·È ÙË ÊÈÏÔÛÔÊ›· «fiÏÔÈ ÁÈ· ¤Ó·Ó Î·È ¤Ó·˜ ÁÈ· fiÏÔ˘˜» οÓÔÓÙ·˜ ·ÓÙ›ıÂÛË ÛÙÔÓ fiÏÂÌÔ ÙÈÌÒÓ Ù˘ ·ÁÔÚ¿˜. ™Ùfi¯Ô˜ ÙÔ˘ ‰ÈÎÙ‡Ô˘ Â›Ó·È Ó· ·˘ÍËı› Ë ‰È·ÛÔÚ¿ ÙÔ˘ ÒÛÙ ӷ ÌÔÚ› Ó· ·ÔÙÂϤÛÂÈ ÈÛ¯˘Ú‹ Î·È ˘ÔÏÔÁ›ÛÈÌË ‰‡Ó·ÌË ÛÙËÓ ·ÁÔÚ¿, ·˘Í¿ÓÔÓÙ·˜ ÙËÓ ÂÈÚÚÔ‹ ÙÔ˘ ÙfiÛÔ ÛÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜ fiÛÔ Î·È ÛÙÔ˘˜ ·ÓÙ·ÁˆÓÈÛÙ¤˜ Î·È Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ÙË ‚¿ÛË ÁÈ· ÎÂÓÙÚÈΤ˜ Û˘Ìʈӛ˜ ÙfiÛÔ Ì ·ÛÊ·ÏÈÛÙÈÎÔ‡˜ ÊÔÚ›˜ fiÛÔ Î·È Ì ¿ÏϘ Û¯ÂÙÈΤ˜ ÂȉÈÎfiÙËÙ˜ Ô˘ ÂÓÈÛ¯‡Ô˘Ó ÙÔ ÂÏ·ÙÔÏfiÁÈÔ ÙÔ˘ Mr. KTEO ª·›ÓÔÓÙ·˜ ÛÙÔ ‰›ÎÙ˘Ô Mr. KTEO ·˘ÙÔÌ¿Ùˆ˜ ÌÂÈÒÓÂÙ ÙÔ Ú›ÛÎÔ Ì›·˜ ÂӉ¯fiÌÂÓ˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ·ÔÙ˘¯›·˜, ηıÒ˜ ÙÔ ‰›ÎÙ˘Ô ¤¯ÂÈ ÂÓÙÔ›ÛÂÈ Î·È ·ÓÙÈÌÂÙˆ›ÛÂÈ fiϘ ÙȘ ÚÔÎÏ‹ÛÂȘ Ù˘ ·ÁÔÚ¿˜ Î·È ÚÔÛʤÚÂÈ: ■ ∂Ó· ·Î¤ÙÔ Û˘ÓÂÚÁ·Û›·˜ Ì ÙÔ˘˜ ÈÔ Û˘ÌʤÚÔÓÙ˜ fiÚÔ˘˜ Ù˘ ·ÁÔÚ¿˜
■ ¶·Ú¿‰ÔÛË Ù˘ Âȯ›ÚËÛ‹˜ Û·˜
Ì ÙÔ ÎÏÂȉ› ÛÙÔ ¯¤ÚÈ. ™¯Â‰È¿˙Ô˘ÌÂ, ˘ÏÔÔÈÔ‡ÌÂ Î·È ·Ó·Ù‡ÛÛÔ˘Ì ÙËÓ Âȯ›ÚËÛ‹ Û·˜ ·fi ÙÔ Ìˉ¤Ó ÚÈÓ ·fi ÂÛ¿˜ ÁÈ· ÂÛ¿˜ ■ ∞ÚÙÈÔ Û‡ÛÙËÌ· Û˘ÓÂÚÁ·Û›·˜ Î·È ˘ÔÛÙ‹ÚÈ͢ Ô˘ ÂÓÈÛ¯‡ÂÈ ÙÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ Ù˘ ÂÙ·ÈÚ›·˜ Ì fiÏ· Ù· ··Ú·›ÙËÙ· ÂÊfi‰È· ÁÈ· ÙËÓ ÂÈÙ˘¯Ë̤ÓË ÏÂÈÙÔ˘ÚÁ›· Ù˘ Âȯ›ÚËÛ‹˜ ÙÔ˘˜ Î·È Î·ıÔ‰‹ÁËÛË Û fiÏÔ ÙÔ Ê¿ÛÌ· ÏÂÈÙÔ˘ÚÁ›·˜ ■ ÀÂÚÛ‡Á¯ÚÔÓ˜ ÙÂÏÂ˘Ù·›·˜ Ù¯ÓÔÏÔÁ›·˜ ÂÁηٷÛÙ¿ÛÂȘ Û ÎÂÓÙÚÈο ÛËÌ›· Ù˘ fiÏ˘ Î·È ÛÙËÓ Â·Ú¯›· Ì ‡ÎÔÏË ÚfiÛ‚·ÛË ÁÈ· ¿ÌÂÛË Â͢ËÚ¤ÙËÛË ■ ÀËÚÂÛ›· ÙËÏÂʈÓÈÎÔ‡ Î·È ËÏÂÎÙÚÔÓÈÎÔ‡ Ú·ÓÙ‚ԇ ÁÈ· ÙËÓ ÂÓ›Û¯˘ÛË Ù˘ ÔÈfiÙËÙ·˜ Â͢ËÚ¤ÙËÛ˘ ÙÔ˘ ÂÏ¿ÙË ■ ∞ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÙÈ̤˜ ■ ¢ÈÂ˘Ú˘Ì¤ÓÔ ˆÚ¿ÚÈÔ ÏÂÈÙÔ˘ÚÁ›·˜ (ηıËÌÂÚÈÓ¤˜ Î·È ™¿‚‚·ÙÔ) ∞fi ÙÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ ·Ó·˙ËÙÂ›Ù·È Ì›· Ì·ÎÚÔ¯ÚfiÓÈ· Û¯¤ÛË Ì ·ÌÔÈ‚·›Â˜ ÚÔÔÙÈΤ˜ ÂͤÏÈ͢ Î·È ÎÂÚ‰ÔÊÔÚ›·˜ ÁÈ’ ·˘Ùfi Î·È Ë ›‰È· Ë ÂÙ·ÈÚ›· ·ÓÙ·ÔÎÚ›ÓÂÙ·È ÛÙÔ ·Î¤Ú·ÈÔ ÛÙȘ ˘Ô¯ÚÂÒÛÂȘ Ù˘ ÚÔ˜ ·˘ÙÔ‡˜ Û fiÏ· Ù· ›‰· Ù˘ ·Ó¿Ù˘Í‹˜ Ì·˜. °›Ó ̤ÏÔ˜ Ù˘ ÔÌ¿‰·˜ Î·È ·fiÎÙËÛ ÙÒÚ· ÙÔ ‰ÈÎfi ÛÔ˘ Mr. KTEO!
Drops Laundry Services: ¢¤Î· Ì‹Ó˜ ÂÈÙ˘¯Ë̤Ó˘ ·ÚÔ˘Û›·˜ ÛÙËÓ ∂ÏÏ¿‰·
∏ ¡¤· ∂ÏÏËÓÈ΋ ∞Ï˘Û›‰· ÀËÚÂÛÈÒÓ Î·ı·ÚÈÛÌÔ‡ πÌ·ÙÈÛÌÔ‡ Drops Laundry Services ¤ÎÏÂÈÛ 10 Ì‹Ó˜ ·ÚÔ˘Û›·˜ ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿. ∏ Drops Laundry Services ·Ú¤¯ÂÈ ÔÈÔÙÈΤ˜ ˘ËÚÂۛ˜ ηı·ÚÈÛÌÔ‡ Û ȉÈÒÙ˜ & ÂȯÂÈÚ‹ÛÂȘ ÛÙȘ ηχÙÂÚ˜ ÙÈ̤˜ Ù˘ ·ÁÔÚ¿˜. ¢È·ı¤ÙÂÈ ÂÓÈ·›· ÔÈfiÙËÙ· ηı·ÚÈÛÌÔ‡, ˘ËÚÂÛ›· Delivery, Û‡ÛÙËÌ· ÂÈ‚Ú¿‚¢Û˘ ·ÁÔÚÒÓ, ÌÂÁ¿ÏË Áο̷ ÚÔ˚fiÓÙˆÓ ÂÚÈÔ›ËÛ˘, ‰˘Ó·ÙfiÙËÙ· ʇϷ͢ ÈÌ·ÙÈÛÌÔ‡ Î·È ·ÔÎÏÂÈÛÙÈ΋ Û˘ÓÂÚÁ·Û›· Ì ٷ ÂÒÓ˘Ì· & ÈÛÙÔÔÈË̤ӷ ÚÔ˚fiÓÙ· Ù˘ Diversey Û ›‰Ë ηı·ÚÈÛÌÔ‡ ÎÔ˘˙›Ó·˜, ÛÈÙÈÔ‡, ÚÔ‡¯ˆÓ, ¯·ÚÙÈο, Û·ÎԇϘ Î.·. ªÂ ¤Ó· ÊÚ¤ÛÎÔ, minimal Î·È Û‡Á¯ÚÔÓÔ design ηٷÛÙËÌ¿ÙˆÓ, ηٿÊÂÚ ̤۷ Û Ôχ Û‡ÓÙÔÌÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ· Ó· ÏÂÈÙÔ˘ÚÁ‹ÛÂÈ Î·È Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ: ■ 4 ηٷÛÙ‹Ì·Ù· ÛÙË ¡¤· ¶ÂÓÙ¤ÏË, ÛÙÔ ¡¤Ô
æ˘¯ÈÎfi, ÛÙÔ ¶·Ï·Èfi º¿ÏËÚÔ Î·È ÛÙ· ™¿Ù·.
■ 1 ÎÂÓÙÚÈ΋ ÌÔÓ¿‰· ηı·ÚÈÛÌÔ‡ ÈÌ·ÙÈÛÌÔ‡
ÛÙ· ™¿Ù·. ■ ΔËÓ ÚˆÙÔÔÚȷ΋ ˘ËÚÂÛ›· Drops Delivery ÁÈ· fiÏË ÙËÓ ∞ÙÙÈ΋. ■ ΔÔ 1Ô Î·Ù¿ÛÙËÌ· ÙÔ˘ Ó¤Ô˘ Ì·˜ ÌÔÓÙ¤ÏÔ˘ franchise Ô˘ ʤÚÂÈ ÙË ÛÊÚ·Á›‰· BY DROPS. ■ ΔËÓ ·ÔÎÏÂÈÛÙÈ΋ Û˘ÓÂÚÁ·Û›· ÁÈ· ¯Ú‹ÛË Î·È ÂÌÔÚ›· ÙˆÓ ÂÒÓ˘ÌˆÓ & ÈÛÙÔÔÈËÌ¤ÓˆÓ ‚ÈԉȷÛÒÌÂÓˆÓ ·ÔÚÚ˘·ÓÙÈÎÒÓ Ù˘ Diversey. ∏ ÎÂÓÙÚÈ΋ ÌÔÓ¿‰· ηı·ÚÈÛÌÔ‡ Ù˘ Drops Laundry Services ÛÙ· ™¿Ù·, ÏËÚÔ› fiϘ ÙȘ Û‡Á¯ÚÔÓ˜ ÂÚÈ‚·ÏÏÔÓÙÈΤ˜ ÚԉȷÁڷʤ˜ ÌÂ: ■ ªË¯·Ó‹Ì·Ù· ÙÂÏÂ˘Ù·›·˜ Ù¯ÓÔÏÔÁ›·˜. ■ ΔËÓ ·ÔÎÏÂÈÛÙÈ΋ ¯Ú‹ÛË ÙˆÓ ÂÒÓ˘ÌˆÓ Î·È ÈÛÙÔÔÈËÌ¤ÓˆÓ ‚ÈԉȷÛÒÌÂÓˆÓ ·ÔÚÚ˘·ÓÙÈÎÒÓ Ù˘ Diversey. ■ ΔË ¯Ú‹ÛË ÙˆÓ ÊÈÏÈÎfiÙÂÚˆÓ ÚÔ˜ ÙÔÓ ¿ÓıÚˆÔ Î·È ÙÔ ÂÚÈ‚¿ÏÏÔÓ ‰È·Ï‡Ù˜, ÚÔËÁ̤Ó˘ Ù¯ÓÔÏÔÁ›·˜ Ì˯·Ó‹Ì·Ù·, ÙȘ
Û·ÎԇϘ, Ù· Ó¿ÈÏÔÓ Î·È Ù· ÚÔ˚fiÓÙ· Ù˘ Ó· ÙËÚÔ‡Ó ·˘ÛÙËÚ¤˜ ‰ÈÂıÓ›˜ ÂÚÈ‚·ÏÏÔÓÙÈΤ˜ ÚԉȷÁڷʤ˜. ■ ΔË ÌË ¯Ú‹ÛË ‰È·Ï˘ÙÒÓ PERC. ∏ Drops Laundry Services, ÛÙÔ Ï·›ÛÈÔ Ù˘ ÔÏÈÙÈ΋˜ ·Ó¿Ù˘Í˘ Ô˘ ˘ÈÔı¤ÙËÛÂ, ·Ó¤Ù˘Í ·ÔÙÂÏÂÛÌ·ÙÈο ÛËÌ·ÓÙÈΤ˜ B2B Û˘ÓÂÚÁ·Û›Â˜ ÁÈ· ÛÙÂÁÓfi Î·È ˘ÁÚfi ηı¿ÚÈÛÌ· ÈÌÌ·ÙÈÛÌÔ‡ ÍÂÓÔ‰Ô¯ÂÈ·ÎÒÓ ÌÔÓ¿‰ˆÓ, ÂÒÓ˘Ì˘ ·Ï˘Û›‰·˜ spa, ÔÌ›ÏÔ˘ ÂÛÙÈ·ÙÔÚ›ˆÓ, Î.¿. ∂ÈϤÔÓ, ·ÓÙ·Ì›‚ÔÓÙ·˜ ¤ÌÚ·ÎÙ· ÙËÓ ÂÌÈÛÙÔÛ‡ÓË ÙˆÓ ÂÏ·ÙÒÓ Ù˘, Ë Drops Laundry · ÂÈ‚Ú¿‚¢Û˘ Services ·Ó¤Ù˘Í ۇÛÙËÌ· ÂÏ·ÙÒÓ Ì ÙËÓ Drops Reward Card Ì ÂȉÈο ÚÔÓfiÌÈ· Î·È ÂÎÙÒÛÂȘ ÁÈ· ÙÔ˘˜ ÂÏ¿Ù˜ Ù˘.
¶√§πΔπ∫∏ ∂∫∂ ∞fi ÙËÓ ·Ú¯‹ Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ Ù˘, Ë Drops Laundry Services ¤ıÂÛ Û ÂÊ·ÚÌÔÁ‹ ¤Ó· ÔÏÔÎÏËڈ̤ÓÔ Û¯¤‰ÈÔ ∂Ù·ÈÚÈ΋˜ ∫ÔÈÓˆÓÈ΋˜ ∂˘ı‡Ó˘ «°È· ÙËÓ ÎÔÈÓˆÓ›· Î·È ÙÔ ÂÚÈ‚¿ÏÏÔÓ». ™ÙÔ Ï·›ÛÈÔ Ù˘ ÔÏÈÙÈ΋˜ ∂∫∂, Û˘ÏϤÁÂÈ, ηı·Ú›˙ÂÈ Î·È ÂȉÈÔÚıÒÓÂÈ ÙÔÓ ·Ï·Èfi ÈÌ·ÙÈÛÌfi ÙˆÓ ÂÏ·ÙÒÓ Ù˘ Î·È ÙÔÓ ÚÔÛʤÚÂÈ Û ÎÔÈÓˆÊÂÏ‹ ȉڇ̷ٷ. ¶·Ú¿ÏÏËÏ·, Û˘ÏϤÁÂÈ ÙȘ ÌÂÙ·ÏÏÈΤ˜ ÎÚÂÌ¿ÛÙÚ˜ Î·È ÙÔ Ó¿ÈÏÔÓ Î·È Ù· ·ÔÛÙ¤ÏÏÂÈ Û ÂȉÈΤ˜ ÌÔÓ¿‰Â˜ ·Ó·Î‡ÎψÛ˘. ∏ ÂÈÙÙ ˘¯›· Ù˘ Drops Laundry Services Û ÙfiÛÔ Û‡ÓÙÔÌÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ· ‚·Û›˙ÂÙ·È ÛÙËÓ Â¤Ó‰˘Û‹ Ù˘ ÛÙÔ · ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi Ô˘ ÛÙÂϯÒÓÂÈ Ù· ηٷÛÙ‹Ì·Ù·, ÙËÓ ÎÂÓÙÚÈ΋ ÌÔÓ¿‰· ·ÏÏ¿ Î·È ÙËÓ ÔÌ¿‰· ‰ÈÔ›ÎËÛ˘. ∏ ÔÌ·‰È΋ Î·È Û˘ÓÙÔÓÈṲ̂ÓË ÂÚÁ·Û›·, ÂÁÁ˘¿Ù·È ÙËÓ ·ÔÙÂÏÂÛÌ·ÙÈÎfiÙËÙ· Û fiÏÔ ÙÔ Ê¿ÛÌ· ÙˆÓ ˘ËÚÂÛÈÈ ÒÓ Ô˘ ÚÔÛʤÚÂÈ.
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ÂÎ·È‰Â˘ÙÈÎfi˜ fiÌÈÏÔ˜ °Ú¿„· ·Ó·ÎÔ›ÓˆÛ ·‡ÍËÛË ÛÙÔÓ ·ÚÈıÌfi ÙˆÓ ÛÔ˘‰·ÛÙÒÓ ÙÔ˘ Î·È ÁÈ· ÙËÓ ÂÊÂÙÈÓ‹ ¯ÚÔÓÈ¿. ∂›Û˘, ÔÏÔÎÏ‹ÚˆÛ ÙËÓ Ï·ÙÊfiÚÌ· e-learning Grapsa Virtual School, Ë ÔÔ›· ϤÔÓ ÂÊ·ÚÌfi˙ÂÙ·È ÛÙÔ Û‡ÓÔÏÔ ÙÔ˘ ‰ÈÎÙ‡Ô˘. ∞fi ÙÔ 1984 Ô ÂÎ·È‰Â˘ÙÈÎfi˜ fiÌÈÏÔ˜ °Ú¿„· ·Ú¤¯ÂÈ ˘„ËÏ‹˜ ÔÈfiÙËÙ·˜ ÚÔÁÚ¿ÌÌ·Ù· ÛÔ˘‰ÒÓ ÁÈ· ÙȘ 5 Â˘Úˆ·˚Τ˜ ÁÏÒÛÛ˜ (·ÁÁÏÈο, Á·ÏÏÈο, ÁÂÚÌ·ÓÈο, ÈÙ·ÏÈο Î·È ÈÛ·ÓÈο) Û 50.000 ÛÔ˘‰·ÛÙ¤˜ Û ∞ı‹Ó· Î·È ¶¿ÙÚ·, ̤¯ÚÈ ÙÒÚ·. ¶ÚfiÎÂÈÙ·È ÁÈ· ÙÔÓ ÌÂÁ·Ï‡ÙÂÚÔ ÍÂÓfiÁψÛÛÔ ÔÚÁ·ÓÈÛÌfi Ì Âȉ›Î¢ÛË ÛÙÔ˘˜ ÂÓ‹ÏÈΘ. Δ· ÂÎ·È‰Â˘Ù‹ÚÈ· °Ú¿„· Â›Ó·È ·Û˘Ó‹ıÈÛÙ· ÌÂÁ¿Ï·. ∂¯Ô˘Ó ÂηÙÔÓÙ¿‰Â˜ ÛÔ˘‰·ÛÙ¤˜ ÙÔ Î·ı¤Ó· (¿Óˆ ·fi 4.000 ÛÔ˘‰·ÛÙ¤˜ fiÏÔ ÙÔ ‰›ÎÙ˘Ô, οı ¯ÚfiÓÔ). Δ· ÚÔÁÚ¿ÌÌ·Ù· ÛÔ˘‰ÒÓ Â›Ó·È ÌÔÓÙ¤ÚÓ·, Ì ¤ÌÊ·ÛË ÛÙËÓ ·fiÏ˘ÙË ÈηÓÔÔ›ËÛË ÙÔ˘ ÛÔ˘‰·ÛÙ‹, Ì ÊÚ¤ÛÎȘ ȉ¤Â˜ Î·È Â›Ó·È Î·Úfi˜ Ì›·˜ ÔÏ˘ÂÙÔ‡˜ ÚÔÛ¿ıÂÈ·˜ ÁÈ· ‰È·Ú΋ ‚ÂÏÙ›ˆÛË Î·È ÚˆÙÔÔÚ›·.
∞¡∞¶ΔÀ•∏ ª∂™ø FRANCHISE √ fiÌÈÏÔ˜ °Ú¿„· ‰ËÌÈÔ˘ÚÁ› Ó¤· ÂÎ·È‰Â˘Ù‹ÚÈ· Û ÂÈÏÂÁ̤ÓÔ˘˜ ‰‹ÌÔ˘˜ Ù˘ ∞ı‹Ó·˜ Î·È Ù˘ ·گ›·˜. √ˆ˜ Ì·˜ ‰‹ÏˆÛÂ Ô ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Î. ¶. ∫ÂÓÙÈÛÙfi˜, «ÛÙfi¯Ô˜ ÙÔ˘ ‰ÈÎÙ‡Ô˘ ‰ÂÓ Â›Ó·È Ù· ÔÏÏ¿ ÌÈÎÚ¿ ÊÚÔÓÙÈÛÙ‹ÚÈ·-
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Δ· ÚÔÁÚ¿ÌÌ·Ù· ÛÔ˘‰ÒÓ Â›Ó·È Î·ÈÓÔÙÔÌÈο Î·È ÌÔÓÙ¤ÚÓ· Î·È ·Ú¿ÁÔ˘Ó Î¿ı ¯ÚfiÓÔ ¿Óˆ ·fi 1.000 ÂÈÙ˘¯fiÓÙ˜ ÛÙȘ ÂÍÂÙ¿ÛÂȘ ·ÓÒÙÂÚˆÓ Ù˘¯›ˆÓ οı ÁÏÒÛÛ·˜. √È ÚˆÙÔÔÚȷΤ˜ Ù¯ÓÈΤ˜ Ì·ıËÌ¿ÙˆÓ (GetWhatYouNeed®, The Flexible Choice, Peer Teaching®, Write&Win®) ‰›ÓÔ˘Ó ¤ÌÊ·ÛË ÛÙËÓ ÂÈÎÔÈÓˆÓ›· Î·È ÛÙËÓ ÂÍ·ÙƠ̂΢ÛË. √Ï· Ù· ·Ú·¿Óˆ ˘ÔÛÙËÚ›˙ÔÓÙ·È Î·È ˘ÏÔÔÈÔ‡ÓÙ·È ·fi ¤Ó· ‰˘Ó·Ùfi ·Î·‰ËÌ·˚Îfi ÂÈÙÂÏÂ›Ô Î·È ¤Ó· Ôχ ·ÍÈfiÏÔÁÔ ‰È‰·ÎÙÈÎfi team. ª¿ÏÈÛÙ·, Ô fiÌÈÏÔ˜ °Ú·„· ¤¯ÂÈ ‚Ú·‚¢ı› ·fi ÙËÓ ∂ÏÏËÓÔ-∞ÌÂÚÈηÓÈ΋ ∂ÓˆÛË Ì Certificate of Recognition 2008 ·ÏÏ¿ Î·È ·fi ÙÔ °·ÏÏÈÎfi πÓÛÙÈÙÔ‡ÙÔ Ì ÌÓËÌfiÓÈÔ Û˘ÓÂÚÁ·Û›·˜ ÙÔ 2009. Δ· Ì·ı‹Ì·Ù· Â›Ó·È ‚Ȉ̷ÙÈο Î·È «ÂÌÏÔ˘ÙÈṲ̂ӷ», ·ÍÈÔÔÈÒÓÙ·˜ Ù· ‰È·ÊÔÚÂÙÈο Ì·ıËÛȷο ÛÙÈÏ ÙˆÓ ·ÓıÚÒˆÓ Î·È Ì ÙË ‚Ô‹ıÂÈ· ÙÔ˘ Ó¢ÚÔÁψÛÛÈÎÔ‡ ÚÔÁÚ·ÌÌ·ÙÈÛÌÔ‡.
ÂÚ›ÙÂÚ·, ·ÏÏ¿ ÎÂÚ‰ÔÊfiÚ· ΤÓÙÚ· Û ÂÈÏÂÁ̤Ó˜ ÂÚÈÔ¯¤˜ Ì ÂÈÏÂÁ̤ÓÔ˘˜ Î·È ÈηÓÔ‡˜ Û˘ÓÂÚÁ¿Ù˜. £¤ÏÔ˘Ì ӷ ˘ÔÛÙËÚ›˙Ô˘Ì ڷÁÌ·ÙÈο ÙÔÓ Û˘ÓÂÚÁ¿ÙË Ì·˜. °Èã ·˘Ùfi ¤Ó· ‘’°Ú¿„·’’ Â›Ó·È ÎÂÚ‰ÔÊfiÚÔ ·fi ÙËÓ 1Ë ¯ÚÔÓÈ¿ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘». ΔÔ ·Î¤ÙÔ franchise Ù˘ ÌËÙÚÈ΋˜ ÂÙ·ÈÚ›·˜ Û˘Ó¿ÁÂÙ·È: ■ À„ËÏ‹ ÔÈfiÙËÙ· ˘ËÚÂÛÈÒÓ. ■ ∂ÎÙÂٷ̤ÓÔ ÂÈÌÔÚʈÙÈÎfi ÚfiÁÚ·ÌÌ· Î·È ·Ó·Ï˘ÙÈο ÂÁ¯ÂÈÚ›‰È· (ÏÂÈÙÔ˘ÚÁ›· ΤÓÙÚÔ˘, ‰È‰·ÛÎfiÌÂÓ· ÂÎ·È‰Â˘ÙÈο ·ÓÙÈΛÌÂÓ·, ÂÁÁڷʤ˜ - ˆÏ‹ÛÂȘ, ‰ÈÔ›ÎËÛË ·ÓıÚˆ›ÓˆÓ fiÚˆÓ, Ì¿ÚÎÂÙÈÓÁÎ - ‰ËÌfiÛȘ Û¯¤ÛÂȘ). ■ ªÂÁ¿Ï˜ ÂÚÈÔ¯¤˜ ‰ÈηÈÔ‰ÔÛ›·˜. ■ ™˘Ó¯‹ ˘ÔÛÙ‹ÚÈÍË ·fi ÙÔ ÙÌ‹Ì· ·Ó¿Ù˘Í˘ ‰ÈÎÙ‡Ô˘ . ■ ∂Ê·ÚÌÔÁ‹ ‰ÈÂÈÛ‰˘ÙÈÎÔ‡ Ì¿ÚÎÂÙÈÓÁÎ (ÚÔˆıËÙÈΤ˜ ÂÓ¤ÚÁÂȘ, ·ÓÂÏÏ·‰È΋ Î·È ÙÔÈ΋ ‰È·Ê‹ÌÈÛË). ■ À„ËÏÔ‡ ÂȤ‰Ô˘ Û˘Ì‚Ô˘Ï¢ÙÈ΋ ¿Óˆ Û ÓÔÌÈο, ÊÔÚÔÙ¯ÓÈο Î·È ÔÈÎÔÓÔÌÔÙ¯ÓÈο ı¤Ì·Ù·. ΔÔÓ›˙ÂÙ·È fiÙÈ Ô fiÌÈÏÔ˜ ·ÚÈıÌ› 11 ÂÎ·È‰Â˘ÙÈο ΤÓÙÚ· ·ÓÂÏÏ·‰Èο (9 ÛÙËÓ ∞ÙÙÈ΋ Î·È 2 ÛÙËÓ ¶¿ÙÚ·). ™Ùfi¯Ô ·ÔÙÂÏ› Ë ÂÚ·ÈÙ¤Úˆ ¤ÎÙ·ÛË Û 5 ÂÈϤÔÓ ÛËÌ›· ÂÓÙfi˜ ÙÔ˘ 2012 (3 ÛÙËÓ ∞ÙÙÈ΋ Î·È 2 Û ڈÙ‡ԢÛ˜ ÓÔÌÒÓ ÛÙËÓ ¶ÂÚÈʤÚÂÈ·). ∏ ÂÙ·ÈÚ›· Û˘ÌÌÂÙ¤¯ÂÈ Î·È ÛÙËÓ ¤ÎıÂÛË KEM Franchise (2-5 ª·ÚÙ›Ô˘ 2012 Helexpo Palace, ª·ÚÔ‡ÛÈ).
™Ùfi¯Ô˜ Ù˘ Ionios Brokers Â›Ó·È Ó· Á›ÓÂÈ ËÁ¤Ùȉ· ‰‡Ó·ÌË ÛÙË ‰È·ÓÔÌ‹ ·ÛÊ·ÏÈÛÙÈÎÒÓ Î·È ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈÎÒÓ ÚÔ˚fiÓÙˆÓ
∏ Ionios Brokers Â›Ó·È Ì›· ·ÓÒÓ˘ÌË ÌÂÛÈÙÈ΋ ÔÏ˘ÌÂÙÔ¯È΋ ÂÙ·ÈÚ›·. π‰Ú‡ıËΠÙÔ 2006 Î·È ‹Ú ÙË ÛËÌÂÚÈÓ‹ ÌÔÚÊ‹ Ù˘ ÛÙȘ ·Ú¯¤˜ ÙÔ˘ 2009. ∏ ‰ÈÔ›ÎËÛË Î·È ÙÔ ÚÔÛˆÈÎfi Ù˘ Ionios, ÂÂÓ‰‡ÔÓÙ·˜ ÛÙÔÓ Â·ÁÁÂÏÌ·ÙÈÛÌfi ÙÔ˘˜ Î·È ÙË ‚·ıÈ¿ ÁÓÒÛË Ù˘ ·ÁÔÚ¿˜, ¤¯Ô˘Ó ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ÛÙ· 2 ¯ÚfiÓÈ· ÏÂÈÙÔ˘ÚÁ›·˜ Ù˘ ÂÙ·ÈÚ›·˜ 29.000 ÂÏ¿Ù˜ ÙfiÛÔ ·fi ÙÔÓ ÂȯÂÈÚËÌ·ÙÈÎfi fiÛÔ Î·È ·fi ÙÔÓ Î·Ù·Ó·ÏˆÙÈÎfi ¯ÒÚÔ. ∏ ÂÙ·ÈÚ›· ¤¯ÂÈ ·ÔÊ·Û›ÛÂÈ Ó· ÂÈÎÂÓÙÚÒÛÂÈ ÙËÓ ·Ó¿Ù˘Í‹ Ù˘ ÛÙÔÓ ÙÔ̤· ÙÔ˘ retail ̤ۈ Ù˘ ·Ó¿Ù˘Í˘ ÙÔ˘ ‰ÈÎÙ‡Ô˘ franchise. ™Ùfi¯Ô˜ Ù˘ ÂÙ·ÈÚ›·˜ Â›Ó·È Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ 200 ηٷÛÙ‹Ì·Ù· ¤ˆ˜ ÙÔ Ù¤ÏÔ˜ ÙÔ˘ 2015 Î·È Ó· Á›ÓÂÈ ËÁ¤Ùȉ· ‰‡Ó·ÌË ÛÙË ‰È·ÓÔÌ‹ ·ÛÊ·ÏÈÛÙÈÎÒÓ Î·È ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈÎÒÓ ÚÔ˚fiÓÙˆÓ. ∏ Ionios ÌÂÛÈÙ‡ÂÈ Î˘Ú›ˆ˜ ·ÛÊ·ÏÈÛÙÈο Î·È ÙÚ·Â˙Èο ÚÔ˚fiÓÙ· (ÛÙÂÁ·ÛÙÈο Î·È Î·Ù·Ó·ÏˆÙÈο ‰¿ÓÂÈ·). ªÂÛÈÙ‡ÂÈ, ›Û˘, ÂÈÏÂÎÙÈο ˘ËÚÂۛ˜ real estate Î·È ˘ËÚÂۛ˜ ÂÓ¤ÚÁÂÈ·˜, ¿ÓÙ· Û˘Ó‰˘·Ṳ̂Ó˜ Ì ÙȘ ·ÚȘ ‰Ú·ÛÙËÚÈfiÙË-
Ù˜ ·ÛÊ¿ÏÈÛ˘ Î·È ¯ÚËÌ·ÙÔ‰fiÙËÛ˘. √È ÙÚ·Â˙ÈΤ˜ ˘ËÚÂۛ˜ Î·È ÔÈ ˘ËÚÂۛ˜ real estate ‰ÈÂÓÂÚÁÔ‡ÓÙ·È Ì¤Ûˆ ÙˆÓ Í¯ˆÚÈÛÙÒÓ ÓÔÌÈÎÒÓ ÚÔÛÒˆÓ Ionios Financial & Ionios Real Estate ·ÓÙ›ÛÙÔȯ·.
27 ∫∞Δ∞™Δ∏ª∞Δ∞ FRANCHISE ∞fi ÙȘ ·Ú¯¤˜ ÙÔ˘ 2009 ÔfiÙÂ Î·È Ë ÂÙ·ÈÚ›· ¿Ú¯ÈÛ ӷ ÏÂÈÙÔ˘ÚÁ› Ì ÙË ÛËÌÂÚÈÓ‹ ÌÔÚÊ‹ Ù˘ Ionios ¤¯ÂÈ Î·Ù·ÎÙ‹ÛÂÈ ËÁÂÙÈ΋ ı¤ÛË. ∏‰Ë Û˘ÁηٷϤÁÂÙ·È ÌÂٷ͇ ÙˆÓ ÌÂÁ·Ï‡ÙÂÚˆÓ ÌÂÛÈÙÒÓ. ∏ Ionios ‹‰Ë ¤¯ÂÈ 27 ηٷÛÙ‹Ì·Ù· franchise Û 27 ‰È·ÊÔÚÂÙÈΤ˜ fiÏÂȘ Î·È ‰‹ÌÔ˘˜. ¶ÚԂϤÂÙ·È Ó· ¤¯ÂÈ 50 ηٷÛÙ‹Ì·Ù· ¤ˆ˜ ÙÔ Ù¤ÏÔ˜ ÙÔ˘ 2012. ∂ÈÚÔÛı¤Ùˆ˜, Ë Ionios ‰È·ı¤ÙÂÈ ‰›ÎÙ˘Ô ·ÔÎÏÂÈÛÙÈÎÒÓ Î·È Û˘ÓÂÚÁ·˙fiÌÂÓˆÓ ˆÏËÙÒÓ ÌÂ Û˘Ó¯›˜ Ú˘ıÌÔ‡˜ ·Ó¿Ù˘Í˘. ∏ Ionios Brokers Â›Ó·È Ô ÌÔÓ·‰ÈÎfi˜ ÌÂÛ›Ù˘ Ô˘ ·ÛΛ Ù·˘Ùfi¯ÚÔÓ· ·ÛÊ·ÏÈÛÙÈΤ˜ Î·È ÙÚ·Â˙ÈΤ˜ ÂÚÁ·Û›Â˜. ™ÙÔÓ ·ÛÊ·ÏÈÛÙÈÎfi ÙÔ̤· ‰ÂÓ ÂÚÈÔÚ›˙Â-
Ù·È ÛÙȘ ·ÛÊ¿ÏÂȘ ·˘ÙÔÎÈÓ‹ÙÔ˘. ¢È·Ó¤ÌÂÈ fiϘ ÙȘ ÁÚ·Ì̤˜ ·ÛÊ·ÏÈÛÙÈÎÒÓ ÚÔ˚fiÓÙˆÓ ˙ˆ‹˜ Î·È ÁÂÓÈÎÒ˜ ÂÍ·ÛÊ·Ï›˙ÔÓÙ·˜ ÈÛÔÚÚÔË̤ÓË ·Ó¿Ù˘ÍË. ∏ ÛÙÚ·ÙËÁÈ΋ Ù˘ πÔÓ›Ô˘ ‚·Û›˙ÂÙ·È ÛÙËÓ ·Ó¿Ù˘ÍË 3 ηӷÏÈÒÓ ‰È·ÓÔÌ‹˜ - ·ÔÎÏÂÈÛÙÈο Î·È Û˘ÓÂÚÁ·˙fiÌÂÓÔ Agency, Direct Marketing, Franchise - Ì ¤ÌÊ·ÛË ÛÙÔ ‰›ÎÙ˘Ô franchise.
∞∫ƒ√°ø¡π∞π√™ §π£√™ Δ√ FRANCHISE ΔÔ franchise ·ÔÙÂÏ› ÙÔÓ ·ÎÚÔÁˆÓÈ·›Ô Ï›ıÔ Ù˘ πfiÓÈÔ˜ Î·È ÙÔ ÛÙÔÈ¯Â›Ô Ô˘ ÙË ‰È·ÊÔÚÔÔÈ› ·fi ÙËÓ ˘fiÏÔÈË ·ÁÔÚ¿. ∏ ‰ËÌÈÔ˘ÚÁ›· ηٷÛÙËÌ¿ÙˆÓ ˘fi ÙË ÌÔÚÊ‹ franchise ÍÂΛÓËÛ ÙÔ ‚ã ÂÍ¿ÌËÓÔ ÙÔ˘ 2009. ΔÔ ‰›ÎÙ˘Ô Ionios Franchise ·ÔÙÂ-
ÏÂ›Ù·È ·fi ÈÛfiÁÂÈ· ηٷÛÙ‹Ì·Ù· Ù· ÔÔ›· ˆÏÔ‡Ó ¯ÚËÌ·ÙÔÔÈÎÔÓÔÌÈο ÚÔ˚fiÓÙ· (΢ڛˆ˜ ·ÛÊ¿ÏÂȘ Î·È ‰¿ÓÂÈ·). ¶·Ú¿ÏÏËÏ·, ˆÏÔ‡ÓÙ·È Î·È ˘ËÚÂۛ˜ real estate ηıÒ˜ Î·È ˘ËÚÂۛ˜ ÂÓ¤ÚÁÂÈ·˜ (ÂÓ·ÏÏ·ÎÙÈÎfi˜ ¿ÚÔ¯Ô˜, ʈÙÔ‚ÔÏÙ·˚ο), ·ÏÏ¿ Û ÂÚÈÔÚÈṲ̂ÓÔ ‚·ıÌfi Î·È ¿ÓÙ· ÛÂ Û˘Ó‰˘·ÛÌfi Î·È Û¯¤ÛË Ì ÙȘ ·ÚȘ ˘ËÚÂۛ˜ ·ÛÊ¿ÏÈÛ˘ Î·È ¯ÚËÌ·ÙÔ‰fiÙËÛ˘. ∏ πfiÓÈÔ˜ ÚÔÛʤÚÂÈ ÛÙÔ˘˜ franchisee χÛË «Ì ÙÔ ÎÏÂȉ› ÛÙÔ ¯¤ÚÈ», ÍÂÎÈÓÒÓÙ·˜ ·fi ÙÔÓ ·Ú¯ÈÙÂÎÙÔÓÈÎfi ۯ‰ȷÛÌfi ¤ˆ˜ ÙËÓ ·fiÏ˘ÙË ‰ÈÔÈÎËÙÈ΋ ˘ÔÛÙ‹ÚÈÍË Ì ÙȘ ÂÙ·ÈÚ›˜ - ÚÔÌËıÂ˘Ù¤˜ (·ÛÊ·ÏÈÛÙÈΤ˜ ÂÙ·ÈÚ›˜, ÙÚ¿Â˙˜, ·Úfi¯Ô˘˜). ™˘Ó¤ÂÈ· ÙˆÓ ·ÓˆÙ¤Úˆ Â›Ó·È fiÙÈ Ù· ÈÛfiÁÂÈ· ·ÔÙÂÏÔ‡Ó Ú·ÁÌ·ÙÈο ΤÓÙÚ· ˆÏ‹ÛˆÓ. ∏ πfiÓÈÔ˜ ÂÎÙÈÌ¿ fiÙÈ ÙÔ ‰›ÎÙ˘Ô franchise ÙfiÛÔ ·fi ÏÂ˘Ú¿˜ ¯ÚfiÓÔ˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ fiÛÔ Î·È ·fi ÏÂ˘Ú¿˜ ÛÙÚ·ÙËÁÈ΋˜ ˆ˜ ‰ÈÎÙ‡Ô˘ ‰È·ÓÔÌ‹˜ ‰ÂÓ ÌÔÚ› Ó· ÂÁ›ÚÂÈ ÂÚˆÙËÌ·ÙÈο fiÛÔÓ ·ÊÔÚ¿ ÛÙȘ ÚÔÔÙÈΤ˜ ÙÔ˘.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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ÈÔÚÙ¿˙ÔÓÙ·˜ ÂʤÙÔ˜ 40 ¯ÚfiÓÈ· Â È Ù ˘ ¯Ë Ì ¤ Ó Ë ˜ ÔÚ›·˜ ÛÙËÓ ·ÁÔÚ¿, ÙÔ ‰›ÎÙ˘Ô °ÚËÁfiÚ˘ ªÈÎÚÔÁ‡̷ٷ ÚÔÛʤÚÂÈ Ì ˙ÂÛÙ·ÛÈ¿, ÌÈÎÚÔÁ‡̷ٷ, ›Ù˜, ηʤ Î·È ÚÔÊ‹Ì·Ù·, ·Ê‹ÓÔÓÙ·˜ ÛÙÔÓ ÂÏ¿ÙË ÙËÓ ·›ÛıËÛË ÔÈfiÙËÙ·˜ Î·È ·˘ıÂÓÙÈÎfiÙËÙ·˜, ÊÚÔÓÙ›‰·˜ Î·È ÓÔÛÙÈÌÈ¿˜, ÛÈÁÔ˘ÚÈ¿˜ Î·È ·fiÏ·˘Û˘. ªÂ fiÚ·Ì· Ó· ÚÔÛʤÚÂÈ ÙËÓ Î·Ï‡ÙÂÚË Î·ıËÌÂÚÈÓ‹ ÂÌÂÈÚ›· ηʤ Î·È ÌÈÎÚÔÁÂ˘Ì¿ÙˆÓ ÛÙÔ˘˜ ÂÚÈÛÛfiÙÂÚÔ˘˜ ·fi 100.000 ÂÏ¿Ù˜ Ô˘ ÂÈÛΤÙÔÓÙ·È Ù· ηٷÛÙ‹Ì·Ù¿ ÙÔ˘ ηıËÌÂÚÈÓ¿, Ùo ‰›ÎÙ˘Ô Î·Ù·ÛÙËÌ¿ÙˆÓ °ÚËÁfiÚ˘ ªÈÎÚÔÁ‡̷ٷ ·Ó·Ù‡ÛÛÂÙ·È Û˘Ó¯Ҙ Î·È Û‹ÌÂÚ· ·ÔÙÂÏÂ›Ù·È ·fi ÂÚ›Ô˘ 250 ηٷÛÙ‹Ì·Ù· Û ∂ÏÏ¿‰·, ∫‡ÚÔ, ƒÔ˘Ì·Ó›· Î·È ∞Ï‚·Ó›·.
ºƒ√¡Δπ¢∞, ¶√π∫π§π∞ & ∞¶√§∞À™∏ √ °ÚËÁfiÚ˘ ¤¯ÂÈ ÎÂÚ‰›ÛÂÈ Â¿ÍÈ· Ì›· ı¤ÛË ÛÙËÓ Î·ıËÌÂÚÈÓfiÙËÙ· ÙˆÓ ·ÓıÚÒˆÓ Ù˘ fiÏ˘, ηıÒ˜ ÚÔÛʤÚÂÈ ÌÂÁ¿ÏË ÔÈÎÈÏ›· ·fi ·Ú·‰ÔÛȷΤ˜ Á‡ÛÂȘ Î·È ÌÔÓÙ¤ÚÓ· ÚÔ˚fiÓÙ·, ηχÙÔÓÙ·˜ ÙȘ ÂÚÈÛÛfiÙÂÚ˜ ‰È·ÙÚÔÊÈΤ˜ ÚÔÙÈÌ‹ÛÂȘ. ∫Ú‡· Î·È ˙ÂÛÙ¿ Û¿ÓÙÔ˘ÈÙ˜ ÊÚÂÛÎÔÊÙÈ¿¯ÓÔÓÙ·È ÂÈÙfiÔ˘ ÛÙËÓ ÎÔ˘˙›Ó· ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ fiÏË Ì¤Ú· Î·È ·ÊÚ¿Ù˜ ›Ù˜ Ì ÂÎÏÂÎÙ¤˜ Û˘ÓÙ·Á¤˜ Î·È ·ÁÓ¿ ˘ÏÈο ÊÚÂÛÎÔ„‹ÓÔÓÙ·È Î·ıËÌÂÚÈÓ¿, Û˘Ó¯›˙ÔÓÙ·˜ ÙËÓ ·Í¤ڷÛÙË ·Ú¿‰ÔÛË ÛÙËÓ ÔÈfiÙËÙ· Î·È ÙË Á‡ÛË. ¶·Ú¿ÏÏËÏ·, ÁÈ· fiÛÔ˘˜ ·Ó·˙ËÙÔ‡Ó ¤Ó· Û‡ÓÙÔÌÔ ‰È¿ÏÂÈÌÌ·, ·ÔÏ·Ì‚¿ÓÔÓÙ·˜ ¤Ó· ÔÈÔÙÈÎfi ÚÔ˚fiÓ Î·Ê¤, ÊÙÈ·Á̤ÓÔ ·fi ÙÔ ÂÍÂȉÈÎÂ˘Ì¤ÓÔ ÚÔÛˆÈÎfi, ‹ ¤Ó· ·ÔÏ·˘ÛÙÈÎfi ÚfiÊËÌ·, Ù· ηٷÛÙ‹Ì·Ù· ÙÔ˘ °ÚËÁfiÚË ÚÔÛʤÚÔ˘Ó Ì›· ÌÂÁ¿ÏË ÔÈÎÈÏ›· ÌÔÓ·‰ÈÎÒÓ Û˘ÓÙ·ÁÒÓ ·fi ÙÔ ÂȉÈÎfi fiÛÙÔ Coffeeright. ∑ÂÛÙfi˜ ‹ ÎÚ‡Ô˜, ηÓÔÓÈÎfi˜ ‹ ÓÙÂηÊÂ˚Ó¤, ·Ïfi˜ ‹ XL, ÂÏÏËÓÈÎfi˜, ÂÛÚ¤ÛÔ, Ê›ÏÙÚÔ˘ Â›Ó·È ÊÙÈ·Á̤ÓÔ˜ Ì ÙË ‰È΋ ÙÔ˘ ÈÂÚÔÙÂÏÂÛÙ›·, fiˆ˜ ÙÔÓ ÚÔÙÈÌÔ‡Ó ¯ÈÏÈ¿‰Â˜ ¿ÓıÚˆÔÈ Î¿ı ̤ڷ.
“ ∂ª¶∂πƒπ∞, °¡ø™∏ & À¶√™Δ∏ƒπ•∏ Δ· ˘„ËÏ¿ ÚfiÙ˘· ÏÂÈÙÔ˘ÚÁ›·˜ Î·È Ô Û‚·ÛÌfi˜ ÛÙÔÓ Î·Ù·Ó·ÏˆÙ‹ ηıÈÛÙÔ‡Ó ‚·ÛÈ΋ ·Ú¯‹ Ù˘ ·Ï˘Û›‰·˜ ÙËÓ Î·ı·ÚÈfiÙËÙ· ÙˆÓ ¯ÒÚˆÓ ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜, ·ÎÔÏÔ˘ıÒÓÙ·˜ ÈÛÙÔÔÈË̤Ó˜ ‰È·‰Èηۛ˜ Î·È ·Ó·ÁÔÚ‡ÔÓÙ·˜ ÙËÓ ·ÛÊ¿ÏÂÈ· Î·È ÙËÓ ˘ÁÈÂÈÓ‹ ÙˆÓ ÙÚÔÊ›ÌˆÓ Û ·ÚÈ· ÚÔÙÂÚ·ÈfiÙËÙ·. ∏ ÂÙ·ÈÚ›· ÛÙԯ‡ÂÈ Û˘Ó¯Ҙ ÛÙËÓ ÂÊ·ÚÌÔÁ‹ ‚¤ÏÙÈÛÙ˘ ÔÚÁ·ÓˆÙÈ΋˜ Î·È ÏÂÈÙÔ˘ÚÁÈ΋˜ ‰ÔÌ‹˜ Ì ·ÚÈÔ ·ÓÙÈÎÂÈÌÂÓÈÎfi ÛÎÔfi ÙË ÌÂÁÈÛÙÔÔ›ËÛË Ù˘ ÈηÓÔÔ›ËÛ˘ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ ·ÏÏ¿ Î·È ÙˆÓ Û˘ÓÂÚÁ·ÙÒÓ Ù˘. ¶ÚÔ˜ ·˘Ù‹Ó ÙËÓ Î·Ù‡ı˘ÓÛË Ë ÂÙ·ÈÚ›· ¤¯ÂÈ ÂÁηٷÛÙ‹ÛÂÈ, ÂÊ·ÚÌfi˙ÂÈ Î·È ‚ÂÏÙÈÒÓÂÈ Û˘Ó¯Ҙ ÂÓÈ·›Ô Û‡ÛÙËÌ· ‰È·¯Â›ÚÈÛ˘ ÔÈfiÙËÙ·˜ & ·ÛÊ¿ÏÂÈ·˜ ÙÚÔʛ̈Ó, Û‡Ìʈӷ Ì ٷ ‰ÈÂıÓ‹ ÚfiÙ˘· ISO 9001:2008 & ISO 22000:2005 Î·È ÂÚÈ‚·ÏÏÔÓÙÈ΋˜ ‰È·¯Â›ÚÈÛ˘, Û‡Ìʈӷ Ì ÙÔ ‰ÈÂıÓ¤˜ ÚfiÙ˘Ô ISO 14001:2004. ªÂ ‚¿ÛË ÙËÓ Ôχ¯ÚÔÓË ÂÌÂÈÚ›· Î·È ÙË Û˘ÛÛˆÚÂ˘Ì¤ÓË ÁÓÒÛË, Ë ÂÙ·ÈÚ›· ·Ú¤¯ÂÈ ÛËÌ·ÓÙÈ΋ ˘ÔÛÙ‹ÚÈÍË ÛÙÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ Ù˘ franchisees, ÚÈÓ Î·È ÌÂÙ¿ ÙË Û˘Ìʈӛ· Û˘ÓÂÚÁ·Û›·˜, ÂÂÓ‰‡ÔÓÙ·˜ Û˘Ó¯Ҙ ÛÙË ‚ÂÏÙÈÛÙÔÔ›ËÛË ÂÓfi˜ ·Ô‰ÔÙÈÎÔ‡ ÂÚÁ·ÛÈ·ÎÔ‡ ÂÚÈ‚¿ÏÏÔÓÙÔ˜ Î·È ÛÙËÓ ·ÔÙÂÏÂÛÌ·ÙÈ΋ ÔÚÁ·ÓˆÙÈ΋ Ù˘ ‰ÔÌ‹, Ì ÛÙfi¯Ô ÙË ‰ËÌÈÔ˘ÚÁ›· ÙˆÓ Î·Ï‡ÙÂÚˆÓ Î·È ·Ô-
‰ÔÙÈÎfiÙÂÚˆÓ Û˘ÓıËÎÒÓ Û˘ÓÂÚÁ·Û›·˜, ·ÓÙ›ÛÙÔȯ·. ∂È‚Ú¿‚¢ÛË ÙˆÓ ·Ú·¿Óˆ Ú·ÎÙÈÎÒÓ ·ÔÙÂÏ› ÙÔ Í¯ˆÚÈÛÙfi ‚Ú·‚Â›Ô ∫·Ï‡ÙÂÚË ™¯¤ÛË ¶ÔÈfiÙËÙ·˜ -ΔÈÌ‹˜ ¶ÚÔ˚fiÓÙÔ˜ 2012 (Best Value for Money Product) Ô˘ ¤Ï·‚ ÂʤÙÔ˜ Ë ÂÙ·ÈÚ›·, ÂÓÒ Ô ‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Î. μÏ¿ÛÛ˘ °ÂˆÚÁ¿ÙÔ˜ ·Ó·‰Â›¯ıËΠ¤Ú˘ÛÈ ÛÙÔÓ ∫·Ï‡ÙÂÚÔ ∏Á¤ÙË Franchise (Best Franchise Leader). ΔÔ 2010 Ë ÂÙ·ÈÚ›· ‚Ú·‚‡ÙËΠˆ˜ Ô ‰ÈηÈÔ¿ÚÔ¯Ô˜ Ì ÙÔ ∫·Ï‡ÙÂÚÔ ∂ÚÁ·ÛÈ·Îfi Franchise ¶ÂÚÈ‚¿ÏÏÔÓ (Best Franchise Workplace) Î·È ÙÔ 2009 ˆ˜ ÙÔ ‰›ÎÙ˘Ô Ì ÙËÓ ∫·Ï‡ÙÂÚË ∂ÛˆÙÂÚÈ΋ √ÚÁ¿ÓˆÛË (Best Internal Organization). ΔÔ 2010, Û˘Ì‚·‰›˙ÔÓÙ·˜ Ì ÙÔ Ó‡̷ ÙˆÓ Î·ÈÚÒÓ Ô˘ ·Á·¿ ÙËÓ ÈÛÔÚÚÔË̤ÓË ‰È·ÙÚÔÊ‹, Ë ÂÙ·ÈÚ›· °ÚËÁfiÚ˘ ªÈÎÚÔÁ‡̷ٷ ·Ú¤Ï·‚ ÙÔ μÚ·‚Â›Ô ∫·ÈÓÔÙÔÌ›·˜ ÛÙËÓ ∂͢ËÚ¤ÙËÛË ¶ÂÏ·ÙÒÓ ÁÈ· ÙË ÛÂÈÚ¿ ÚÔ˚fiÓÙˆÓ «¢È·ÙÚÔÊ‹ & πÛÔÚÚÔ›·» ·fi ÙÔ ∂ÏÏËÓÈÎfi πÓÛÙÈÙÔ‡ÙÔ ∂͢ËÚ¤ÙËÛ˘ ¶ÂÏ·ÙÒÓ (∂π∂¶). §ÂÈÙÔ˘ÚÁÒÓÙ·˜ Û‡Ìʈӷ Ì ٷ ·Ú·¿Óˆ, fiÏ· ·˘Ù¿ Ù· ¯ÚfiÓÈ·, ÙÔ ‰›ÎÙ˘Ô Î·Ù·ÛÙËÌ¿ÙˆÓ °ÚËÁfiÚ˘ ªÈÎÚÔÁ‡̷ٷ & Coffeeright ÎÂÚ‰›˙ÂÈ ÙÔ ¯·ÌfiÁÂÏÔ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ, Û˘Ì‚¿ÏÏÔÓÙ·˜ ÛÙËÓ Â›Ù¢ÍË ÙˆÓ ÛÙfi¯ˆÓ ÙˆÓ Û˘ÓÂÚÁ·ÙÒÓ ÙÔ˘ Î·È Û˘ÓÂÈÛʤÚÔÓÙ·˜ ÛÙËÓ Â·ÁÁÂÏÌ·ÙÈ΋ ·Ó¿Ù˘ÍË ÙˆÓ ·ÓıÚÒˆÓ ÙÔ˘.
ÃÚ‹ÛÈ̘ ÏËÚÔÊÔڛ˜ ™ÙÔȯ›· Ô˘ Ú¤ÂÈ Ó· ¤¯Ô˘Ó ˘fi„Ë ÙÔ˘˜ ÔÈ ÂӉȷÊÂÚfiÌÂÓÔÈ Û¯ÂÙÈο Ì ÙËÓ Èı·Ó‹ Û˘ÌÌÂÙÔ¯‹ ÙÔ˘˜ ÛÙÔ ‰›ÎÙ˘Ô Î·Ù·ÛÙËÌ¿ÙˆÓ °ÚËÁfiÚ˘ ªÈÎÚÔÁ‡̷ٷ & Coffeeright Â›Ó·È Ù· ÂÍ‹˜: ΔÔ ÂÏ¿¯ÈÛÙÔ Ì¤ÁÂıÔ˜ ηٷÛÙ‹Ì·ÙÔ˜ Â›Ó·È 50Ù.Ì. - 150Ù.Ì., ÂÓÒ ÙÔ ··ÈÙÔ‡ÌÂÓÔ ·Ú¯ÈÎfi ÎÂÊ¿Ï·ÈÔ ·fi 85.000 ú (+ º.¶.∞.) ·Ó¿ÏÔÁ· Ì ÙÔ ¯ÚËÌ·ÙÔ‰ÔÙÈÎfi ÚfiÁÚ·ÌÌ· Ô˘ ı· ÂÈÏÂÁ› fi ‰ÈηÈfi¯ÚËÎ·È ÙÔ ¶ÔÛfi Û˘ / Entry fee ÔÚ›˙ÂÙ·È
ÛÙ· ú20.000 (+º.¶.∞.). Δ· ‰È·Ú΋ ‰ÈηÈÒÌ·Ù· (Royalties) Â›Ó·È 5% Î·È Ë ‰È¿ÚÎÂÈ· Û‡ÌÛ˘ Ù· 12 ¤ÙË, ÂÓÒ ˘¿Ú¯ÂÈ Ë ‰˘Ó·ÙfiÙËÙ· ‚·Û ¯ÚËÌ·ÙÔ‰fiÙËÛ˘ ̤ۈ leasing. ¡· ÛËÌÂȈı› fiÙÈ ‰/ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜ Ù˘ ÂÙ·ÈÚ›·˜ Â›Ó·È Ô Î. μÏ¿ÛÛ˘ °ÂˆÚÁ¿ÙÔ˜, ‰È¢ı˘ÓÙ‹˜ ∞Ó¿Ù˘Í˘ Franchise Ô Î. πˆ¿ÓÓ˘ ΔÛÔ˘Î·Ï¿˜ Î·È ˘Â‡ı˘ÓÔ˜ ∞Ó¿Ù˘Í˘ Franchise Ô Î. ∞ı·Ó¿ÛÈÔ˜ ªÚ¿¯Ô˜. ¶ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜ ÌÔÚ› οÔÈÔ˜ Ó· ·Ó·˙ËÙ‹ÛÂÈ ËÏÂe: www.gregorys.gr ‹ ÎÙÚÔÓÈο ÛÙÔ Web Site ̤ۈ E-mail: info@gregorys.gr. ∂›Û˘ ÙËÏÂʈÓÈÎÒ˜ ÛÙ· 210-99.71.179 & 21099.71.100.
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ÚfiÙ·ÛË Ù˘ DASH® ÂÓÙ¿ÛÛÂÈ ÙÔÓ ˘Ô„‹ÊÈÔ Û˘ÓÂÚÁ¿ÙË Û ¤Ó· ¢¤ÏÈÎÙÔ Û‡ÛÙËÌ· Ô˘ ·ÔÙÂÏÂ›Ù·È ·fi ˘ËÚÂۛ˜ ˘„ËÏÔ‡ ÂȤ‰Ô˘, ηıÒ˜ Î·È ÂÒÓ˘Ì· ÚÔ˚fiÓÙ· Ì ÂÌÊ·Ó‹ Î·È ·Ó·ÁÓˆÚÈṲ̂ÓË ÔÈfiÙËÙ·. ∞˘Ù¿ ÂÈÎÔ˘ÚÔ‡ÓÙ·È ·fi ¤Ó· ÛÙ·ıÂÚfi media plan, Ô˘ ÂÓÈÛ¯‡ÂÈ ÛÂ Û˘ÛÙËÌ·ÙÈ΋ ‚¿ÛË ÙȘ ÂÈÛΤ„ÂȘ Ó¤ˆÓ ÂÏ·ÙÒÓ Î·È Û˘Ì‚¿ÏÏÂÈ ÛÙËÓ Â›Ù¢ÍË ÙˆÓ ˆÏ‹ÛˆÓ. H DASH® Â›Ó·È Ì›· ·fi ÙȘ ÌÂÁ·Ï‡ÙÂÚ˜ ÂÙ·ÈÚ›˜ ÂÌÔÚ›Ô˘ ¤ÙÔÈÌˆÓ Â›ÏˆÓ ÎÔ˘˙›Ó·˜, ÓÙÔ˘Ï·ÒÓ Î·È ÔÚÙÒÓ ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿, Ì (8) Ô¯ÙÒ ÛËÌ›· ÒÏËÛ˘ ¤ˆ˜ Î·È Û‹ÌÂÚ·, ÙÔ ¤Ó· ÂÎ ÙˆÓ ÔÔ›ˆÓ ·ÔÙÂÏ› ÙË ÌÂÁ·Ï‡ÙÂÚË ¤ÎıÂÛË Ù˘ ∞ÙÙÈ΋˜, fiÔ˘ Ô ÂÏ¿Ù˘ ¤¯ÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ‰ÂÈ Î·È Ó· Û˘ÁÎÚ›ÓÂÈ ¤Ó·Ó ÌÂÁ¿ÏÔ ·ÚÈıÌfi ÔÏÔÎÏËÚˆÌ¤ÓˆÓ ÎÔ˘˙ÈÓÒÓ Û ‰È·ÊÔÚÂÙÈο Û¯¤‰È·, ¯ÚÒÌ·Ù· Î·È ‰È·Ù¿ÍÂȘ. ΔÔ ‰˘Ó·ÌÈÎfi Ù˘ ÍÂΛÓËÌ· ¤ÁÈÓ ÙÔÓ ºÂ‚ÚÔ˘¿ÚÈÔ ÙÔ˘ 2007 Ì ÂÈÙ˘¯›· ÙȘ ÂÚÁ·Û›Â˜ Ù˘ ÛÙÔ πÏÈÔÓ ∞ÙÙÈ΋˜ Î·È ÙÔÓ πÔ‡ÓÈÔ ÙÔ˘ ›‰ÈÔ˘ ¤ÙÔ˘˜ ·ÎÔÏÔ‡ıËÛ ÙÔ Î·Ù¿ÛÙËÌ· ÛÙËÓ ∞Á›· ¶·Ú·Û΢‹. To 2009 Ë DASH® ‰ڷÈÒıËΠÛÙË Û˘Ó›‰ËÛË ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ Ù˘ ∞ÙÙÈ΋˜ Ì ÙËÓ ·Ó¿Ù˘ÍË ÙˆÓ Ó¤ˆÓ ÂÙ·ÈÚÈÎÒÓ Ù˘ ηٷÛÙËÌ¿ÙˆÓ ÛÙË ÏˆÊfiÚÔ ªÂÛÔÁ›ˆÓ Û ¤Ó·Ó ÂÓÙ˘ˆÛÈ·Îfi ¯ÒÚÔ 400 Ù.Ì. ȉȷ›ÙÂÚ˘ ÚÔ‚ÔÏ‹˜.
¡∂∂™ ™À¡∂ƒ°∞™π∂™ ΔÔ 2010 ‹Ù·Ó Ë ¯ÚÔÓÈ¿ «∂͈ÛÙÚ¤ÊÂÈ·˜», ÙÔ Ù¤ÏÔ˜ ÙÔ˘ ¤ÙÔ˘˜ ‚Ú›ÛÎÂÈ ÙËÓ DASH® Ó· ÂÁηÈÓÈ¿˙ÂÈ Ó¤Â˜ Û˘ÓÂÚÁ·Û›Â˜ ÔÚfiÛËÌÔ ÙËÓ ·ÓÙÈÚÔÛÒ¢ÛË ÙˆÓ ·˘ÛÙÚÈ·ÎÒÓ brands «Ewe» Î·È «Intuo», ÂÓÒ Ù·˘Ùfi¯ÚÔÓ· ÂÈÛËÌÔÔÈÂ›Ù·È Ë ·ÔÎÏÂÈÛÙÈ΋ ·ÓÙÈÚÔÛÒ¢ÛË ÙÔ˘ ÂÍÂȉÈÎÂ˘Ì¤ÓÔ˘ Ô›ÎÔ˘ «Team 7». ∂›Û˘ ÂÁηÈÓÈ¿ÛÙËÎÂ Ë Û˘ÓÂÚÁ·Û›· Ì ÙËÓ ÂÙ·ÈÚ›· Porta Nova, ÚÔ˚fiÓÙ· Ù˘ ÔÔ›·˜ ÚÔÛʤÚÔÓÙ·È ·fi Ù· ηٷÛÙ‹Ì·Ù· DASH® ∞ÙÙÈ΋˜. ΔÔ 2011 ˘‹ÚÍ ̛· Ôχ ÛËÌ·ÓÙÈ΋ ¯ÚÔÓÈ¿ ηٿ ÙËÓ ÔÔ›· ÂÍÂÏ›¯ıËÎÂ Ë ÂÛˆÙÂÚÈ΋ ÏÂÈÙÔ˘ÚÁ›· Î·È ·Ó·‚¿ıÌÈÛË fiÏˆÓ ÙˆÓ ÛÙ·‰›ˆÓ Ù˘ ÒÏËÛ˘ Ì ÙË ¯Ú‹ÛË ‚Ȉ̷ÙÈ΋˜ ÌÂıfi‰Ô˘ (Dash Way) ÂÓÒ ˘‹ÚÍÂ Î·È ¤ÓÙÔÓË ÚÔÛ¿ıÂÈ· ÚÔ˜ ÙËÓ ÔÏÔÎÏ‹ÚˆÛË Ù˘ ÙÂÏÈ΋˜ Û˘Ìʈӛ·˜ ÁÈ· ÙËÓ ¤ÓÙ·ÍË Ù˘ DASH ÛÙÔ portfolio ÙÔ˘ leader ÙÔ˘ ÎÏ¿‰Ô˘ ÛÙËÓ Â˘Úˆ·˚΋ ·ÁÔÚ¿ Franchise Business Division. ΔÔ 2012 ÍÂÎÈÓ¿ÂÈ Ì ÙËÓ ÂÈÛËÌÔÔ›ËÛË Ù˘ Û˘ÓÂÚÁ·Û›·˜ ·˘Ù‹˜, Ë DASH Á›ÓÂÙ·È Â›ÛËÌ· ̤ÏÔ˜ ÙÔ˘ ÌÂÁ·Ï‡ÙÂÚÔ˘ Â˘Úˆ·˚ÎÔ‡ ÔÌ›ÏÔ˘ Â›ÏˆÓ ÎÔ˘˙›Ó·˜ Group FBD (Franchise Business Division), Ô ÔÔ›Ô˜ ·ÚÈıÌ› ÂÚÈÛÛfiÙÂÚ· ·fi 300 ηٷÛÙ‹Ì·Ù· Û ∂˘ÚÒË,
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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ª∂ Δ∏ ¢À¡∞ª∏ Δ√À ª∂°∞§ÀΔ∂ƒ√À ∂Àƒø¶∞´∫√À √ªπ§√À
DASH Kuchen Spezialhaus: √Ú·Ì·ÙÈ˙fiÌ·ÛÙ ÙÔ Ì¤ÏÏÔÓ... ÌÈÛÙÈÎÔ‡ ·Î¤ÙÔ˘ ■ ∂ÓÙÔÓË Î·È ‰È·Ú΋ ÎÂÓÙÚÈ΋ ‰È·-
ÊËÌÈÛÙÈ΋ ÚÔ‚ÔÏ‹ ■ Web site Î·È ÂÙ·ÈÚÈÎfi intranet ■ ÀÔÛÙ‹ÚÈÍË Û ı¤Ì·Ù· ÚÔÒıË-
Û˘ Î·È marketing Û ÙÔÈÎfi Â›Â‰Ô ■ ∂ÓÈ·›Ô ÏËÚÔÊÔÚÈ·Îfi Û‡ÛÙËÌ· Ì ۯ‰ȷÛÙÈ΋ ÂÊ·ÚÌÔÁ‹ CRM, ERP ■ ¢È·¯Â›ÚÈÛË Logistics ■ After - Sales ˘ËÚÂۛ˜ & ÂÁÁ‡ËÛË (Goodwill) ‰È¿ÚÎÂÈ·˜ ¤ÓÙ ÂÙÒÓ ■ ™˘Ó¯‹ ÂͤÏÈÍË ÙÔ˘ concept Ù˘ ÂȯÂÈÚËÌ·ÙÈ΋˜ ȉ¤·˜ Î·È Â·Ó¤Ӊ˘ÛË ÙˆÓ ÎÂÚ‰ÒÓ Ì ÛÙfi¯Ô ÙË ‰È·Ù‹ÚËÛË Î·È ‰È‡ڢÓÛË ÙÔ˘ ·ÓÙ·ÁˆÓÈÛÙÈÎÔ‡ ÏÂÔÓÂÎÙ‹Ì·ÙÔ˜ ■ ™Ù·ıÂÚfi ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ· ·Ú¿‰ÔÛ˘ ·ÓÂÍ¿ÚÙËÙ· ·fi ÙÔÓ fiÁÎÔ ·Ú·ÁÁÂÏÈÒÓ ■ °Ú‹ÁÔÚË ·fi‰ÔÛË Ù˘ ¤Ӊ˘Û˘
μfiÚÂÈ· ∞ÊÚÈ΋ Î·È ∞Û›·. ∏ DASH® η٤¯ÂÈ Ù· ·ÔÎÏÂÈÛÙÈο ‰ÈηÈÒÌ·Ù· ·Ó¿Ù˘Í˘ ÙˆÓ brands πxina Î·È Cuisine Plus ÙÔ˘ Group FBD Î·È Ô ÛÙfi¯Ô˜ Ô˘ ›¯Â ı¤ÛÂÈ ÁÈ· ÙËÓ ·Ó¿Ù˘ÍË ‰ÈÎÙ‡Ô˘ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ franchise ÛÙȘ ΢ÚÈfiÙÂÚ˜ ÂÏÏËÓÈΤ˜ fiÏÂȘ, ̤ۈ Ù˘ Û˘ÓÂÚÁ·Û›·˜ Î·È ÙˆÓ ˆÊÂÏËÌ¿ÙˆÓ ·fi ÙËÓ Ù¯ÓÔÁÓˆÛ›· Ô˘ ÚÔÛʤÚÂÈ Ë Û˘ÓÂÚÁ·Û›· Ì ÙËÓ FBD, ÂÂÎÙ›ÓÂÙ·È Ï¤ÔÓ ÙfiÛÔ ÁÈ· ÙËÓ ·ÁÔÚ¿ Ù˘ ∫‡ÚÔ˘ fiÛÔ Î·È ÛÙȘ ·ÁÔÚ¤˜ ÙˆÓ fiÌÔÚˆÓ ‚·ÏηÓÈÎÒÓ ÎÚ·ÙÒÓ (μÔ˘ÏÁ·Ú›·, ∞Ï‚·Ó›·, ™ÎfiÈ·).
∏ DASH® ÚÔÛʤÚÂÈ: ■ ∞ÔÎÏÂÈÛÙÈ΋ ‰È¿ıÂÛË ÚÔ˚fiÓÙˆÓ ÛÙËÓ ÂÚÈÔ¯‹, Ù· fiÚÈ· Ù˘ ÔÔ›·˜ ÔÚ›˙ÔÓÙ·È Ì¤Ûˆ ۇ̂·Û˘
¶ÏÂÔÓ¤ÎÙËÌ· Ù˘ DASH® ¤Ó·ÓÙÈ ÙÔ˘ ·ÓÙ·ÁˆÓÈÛÌÔ‡ Â›Ó·È fiÙÈ ‰ÂÓ ÂËÚ¿ÛÙËΠ·fi ÙËÓ ·ÚÓËÙÈ΋ ·ÙÌfiÛÊ·ÈÚ· Ô˘ ÂÈÎÚ·Ù›, Ì ·ÔÙ¤ÏÂÛÌ· Ó· ÂÁηÈÓÈ¿ÛÂÈ Ó¤Â˜ ·ÔÎÏÂÈÛÙÈΤ˜ Û˘ÓÂÚÁ·Û›Â˜ ÙfiÛÔ Û ÚÔ˚fiÓÙ· fiÛÔ Î·È Û ˘ËÚÂۛ˜
■ ∂ÒÓ˘ÌÔ Î·È ÈÛ¯˘Úfi brand
name ■ ÷ÌËÏ‹ ·Ú¯È΋ ¤Ӊ˘ÛË ■ ΔËÓ ·Ô‰Â‰ÂÈÁ̤ÓË Ù¯ÓÔÁÓˆ-
Û›· ÙÔ˘ ËÁ¤ÙË Ù˘ Â˘Úˆ·˚΋˜ ·ÁÔÚ¿˜ ■ Δ¯ÓÔÁÓˆÛ›· ۯ‰›·Û˘, ÔÚÁ¿ÓˆÛ˘ Î·È ÏÂÈÙÔ˘ÚÁ›·˜ ηٷÛÙ‹Ì·ÙÔ˜ ■ ¢˘Ó·ÙfiÙËÙ· ·Ú¿‰ÔÛ˘ ηٷÛÙ‹Ì·ÙÔ˜ Ì ÙÔ «ÎÏÂȉ› ÛÙÔ ¯¤ÚÈ» ■ ¶·Î¤ÙÔ ·Ú¯È΋˜ Âη›‰Â˘Û˘ ÙÚÈÒÓ Â‚‰ÔÌ¿‰ˆÓ ■ ¢È·Ú΋ Âη›‰Â˘ÛË ÙÔ˘ ÂȯÂÈÚËÌ·Ù›· Î·È ÙÔ˘ ÚÔÛˆÈÎÔ‡ ÙÔ˘ ■ ¢È·Ú΋ ·Ú·ÎÔÏÔ‡ıËÛË Î·È ˘ÔÛÙ‹ÚÈÍË ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜ ■ ªË¯·ÓÈÛÌÔ‡˜ ·ÍÈÔÔ›ËÛ˘ Û˘ÏÏÔÁÈ΋˜ ÂÌÂÈÚ›·˜ Î·È ÁÓÒÛ˘ ■ ™¯Â‰È·ÛÌfi Î·È ·Ú¯ÈÎÔ‡ ‰È·ÊË-
«VALUE FOR MONEY» ∂›Ó·È ȉȷ›ÙÂÚ· ÛËÌ·ÓÙÈÎfi fiÙÈ Ë DASH® ÂÈÛ‹Á·Á ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿ ÙËÓ «value for money» ÚfiÙ·ÛË ÛÙ· ÁÂÚÌ·ÓÈο ¤ÈÏ· ÎÔ˘˙›Ó·˜, ‰ËÏ·‰‹ ÙË Û¯¤ÛË Ù˘ ˘„ËÏfiÙÂÚ˘ ‰˘Ó·Ù‹˜ ÔÈfiÙËÙ·˜ ÛÙË ¯·ÌËÏfiÙÂÚË ‰˘Ó·Ù‹ ÙÈÌ‹ Î·È ·Ú¿ÏÏËÏ· ¤¯ÂÈ ÙËÓ ‰˘Ó·ÙfiÙËÙ· Ó· ηχ„ÂÈ ÙÔ 90% ÙˆÓ ·Ó·ÁÎÒÓ Ù˘ ·ÁÔÚ¿˜. ¶ÏÂÔÓ¤ÎÙËÌ· Ù˘ DASH® ¤Ó·ÓÙÈ ÙÔ˘ ·ÓÙ·ÁˆÓÈÛÌÔ‡ Â›Ó·È fiÙÈ ‰ÂÓ ÂËÚ¿ÛÙËΠ·fi ÙËÓ ·ÚÓËÙÈ΋ ·ÙÌfiÛÊ·ÈÚ· Ô˘ ÂÈÎÚ·Ù› Ì ·ÔÙ¤ÏÂÛÌ· Ó· ÂÁηÈÓÈ¿ÛÂÈ Ó¤Â˜ ·ÔÎÏÂÈÛÙÈΤ˜ Û˘ÓÂÚÁ·Û›Â˜ ÙfiÛÔ Û ÚÔ˚fiÓÙ· fiÛÔ Î·È Û ˘ËÚÂۛ˜. °È· Ù· ηٷÛÙ‹Ì·Ù· franchise Ô ··ÈÙÔ‡ÌÂÓÔ˜ ¯ÒÚÔ˜ Â›Ó·È ·fi 150 Ì2 Ì ‚ÈÙÚ›Ó· ÌÂÁ¿Ï˘ ¤ÎÙ·Û˘, Ì ‡„Ô˜ ¤Ӊ˘Û˘ ·fi 60.000 ¢ÚÒ. ΔÔ ÎfiÛÙÔ˜ ÂÎıÂÛÈ·ÎÒÓ ÚÔ˚fiÓÙˆÓ Â›Ó·È ·fi 220 ¢ÚÒ/̤ÙÚÔ Î·È Ë Â›ÏˆÛË/ÂÍÔÏÈÛÌfi˜ ·fi 7.000 ¢ÚÒ. Δ· entry fees ·fi 10.000 ¢ÚÒ ¤ˆ˜ 20.000 ¢ÚÒ (·Ó¿ÏÔÁ· ÙËÓ ÂÚÈÔ¯‹ ¿ÛÎËÛ˘ ÙˆÓ ·ÔÎÏÂÈÛÙÈÎÒÓ ‰ÈηȈ̿وÓ), Ù· Royalties 3,5% Î·È Ù· MRK Fees 4,5%. ¡· ÛËÌÂȈı› fiÙÈ Ë ‰È¿ÚÎÂÈ· Ù˘ ۇ̂·Û˘ Â›Ó·È ÂÍ·ÂÙ‹˜ Ì ‰Èη›ˆÌ· ·Ó·Ó¤ˆÛ˘ ÁÈ· ‰‡Ô. ™‹ÌÂÚ· Ù· ÂÙ·ÈÚÈο ηٷÛÙ‹Ì·Ù· Ô˘ ÏÂÈÙÔ˘ÚÁÔ‡Ó Â›Ó·È ‰‡Ô, ÂÓÒ Ù· franchised ηٷÛÙ‹Ì·Ù· Â›Ó·È 6 Î·È ¤Ó· ηٿÛÙËÌ· shop-in-shop. ∏ ÂÎÙ›ÌËÛË ÁÈ· ÙÔ˘˜ Ì‹Ó˜ ·fiÛ‚ÂÛ˘ Â›Ó·È 36.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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www.kerdos.gr
53 KEP¢O™ ∂¶πÃ∂πƒ∏™∂π™
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Δ√ √ƒ∞ª∞ Δ∏™ SNOYO ∞º√ƒ∞ ™Δ∏ ¢∏ªπ√Àƒ°π∞ ∂¡√™ π™ÃÀƒ√À ¢π∫ΔÀ√À ∫∞Δ∞™Δ∏ª∞Δø¡
∂Ó·... ‰ÚÔÛÂÚfi, ηÈÓÔÙfiÌÔ, ÂÏÏËÓÈÎfi concept
∏
snoyo ȉڇıËΠ·fi ·ÓıÚÒÔ˘˜ Ô˘ ÁÓˆÚ›˙Ô˘Ó Ôχ ηϿ ÙfiÛÔ ÙËÓ ·ÁÔÚ¿ Ù˘ ÂÛÙ›·Û˘ fiÛÔ Î·È ÙÔÓ ÎÏ¿‰Ô ÙÔ˘ franchising. ¶ÚfiÎÂÈÙ·È ÁÈ· ¤Ó· ·ÌÈÁÒ˜ ÂÏÏËÓÈÎfi concept, Ì ∂ÏÏËÓ˜ ȉÈÔÎً٘ Î·È ¤ÌÊ·ÛË ÛÙ· ÂÏÏËÓÈο ÚÔ˚fiÓÙ·. H ηÈÓÔÙfiÌÔ˜ ȉ¤· ÙÔ˘ ·ÁˆÌ¤ÓÔ˘ ÁÈ·Ô˘ÚÙÈÔ‡ ‰ËÌÈÔ˘ÚÁ› ¢ηÈڛ˜ ·Ó¿Ù˘Í˘ Û οı ÂÚÈÔ¯‹ Ù˘ ∂ÏÏ¿‰·˜ Î·È Ë Û˘ÓÂÚÁ·Û›· Ì ‰˘Ó·ÌÈÎÔ‡˜ ÂȯÂÈÚË̷ٛ˜ ‰ËÌÈÔ˘ÚÁ› ÛËÌ·ÓÙÈΤ˜ ÚÔÔÙÈΤ˜ Ì ÛÔ‚·Ú¿ ¯¤ÁÁ˘· ÂÈÙ˘¯›·˜ ÁÈ· οı ÏÂ˘Ú¿. ΔÔ fiÚ·Ì· Ù˘ snoyo ·ÊÔÚ¿ ÛÙË ‰ËÌÈÔ˘ÚÁ›· ÂÓfi˜ ÈÛ¯˘ÚÔ‡ ‰ÈÎÙ‡Ô˘ ηٷÛÙËÌ¿ÙˆÓ: ªÂ ÙÔ Î¿ı ηٿÛÙËÌ· Ó· ·ÔÙÂÏ› ÛËÌÂ›Ô Û˘ÁΤÓÙÚˆÛ˘ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ Ù˘ ÙÔÈ΋˜ ÂÚÈÔ¯‹˜ Ì ˘„ËÏ‹˜ ÔÈfiÙËÙ·˜ ÚÔ˚fiÓÙ·, Ì ·ÚÈÔ ÙÔ frozen yogurt, ηıÒ˜ Î·È Ì ÁÏ˘Î¿, ηʤ‰Â˜, ÚÔÊ‹Ì·Ù· Î·È ¿ÏÏ· ‰¤ÛÌ·Ù·. ∂›Û˘, fiÚ·Ì· ·ÔÙÂÏ› Ë ‰ËÌÈÔ˘ÚÁ›· ÂÓfi˜ ‰ÈÎÙ‡Ô˘ ¯·ÚÔ‡ÌÂÓˆÓ Û˘ÓÂÚÁ·ÙÒÓ Ô˘ ı· ÂÚÁ¿˙ÔÓÙ·È ÛÙËÓ Âȯ›ÚËÛ‹ ÙÔ˘˜ ¤¯ÔÓÙ·˜ ˘„ËÏ‹ ÎÂÚ‰ÔÊÔÚ›· Î·È Â˘¯¿ÚÈÛÙ˜ Û˘Óı‹Î˜ ÂÚÁ·Û›·˜.
∏ ºπ§√™√ºπ∞ °È· Ó· ηٷÎÙ‹ÛÔ˘Ì ÙÔ Ì¤ÏÏÔÓ Ì·˜, ÁÈ· Ó· ‰È·ÛÊ·Ï›ÛÔ˘Ì ÙËÓ ÂfiÌÂÓË ÛÙÈÁÌ‹ Ì·˜, ·Ï‡ԢÌ ηıËÌÂÚÈÓ¿. °ÓˆÚ›˙Ô˘Ì fiÙÈ Ù›ÔÙ· ‰ÂÓ Ì·˜ ¯·Ú›-
H ηÈÓÔÙfiÌÔ˜ ȉ¤· ÙÔ˘ ·ÁˆÌ¤ÓÔ˘ ÁÈ·Ô˘ÚÙÈÔ‡ ‰ËÌÈÔ˘ÚÁ› ¢ηÈڛ˜ ·Ó¿Ù˘Í˘ Û οı ÂÚÈÔ¯‹ Ù˘ ∂ÏÏ¿‰·˜ Î·È Ë Û˘ÓÂÚÁ·Û›· Ì ‰˘Ó·ÌÈÎÔ‡˜ ÂȯÂÈÚË̷ٛ˜ ‰ËÌÈÔ˘ÚÁ› ÛËÌ·ÓÙÈΤ˜ ÚÔÔÙÈΤ˜ Ì ÛÔ‚·Ú¿ ¯¤ÁÁ˘· ÂÈÙ˘¯›·˜ ÁÈ· οı ÏÂ˘Ú¿ ˙ÂÙ·È. μ·ÛÈṲ̂ÓË Û ·˘Ù¤˜ ÙȘ ·Ú¯¤˜ Ë ÂÙ·ÈÚ›· ÛÙËÚ›˙ÂÙ·È ÛÙÔÓ ·fiÏ˘ÙÔ Û‚·ÛÌfi ÙÔ˘ ·ÓıÚÒÔ˘, Ô˘ ı· Á›ÓÂÈ ÂÏ¿Ù˘ ‹ Û˘ÓÂÚÁ¿Ù˘ Ù˘ ÎÈ Ô Û‚·ÛÌfi˜ ·˘Ùfi˜ ‰È¤ÂÈ ¿ÓÙÔÙ ÙȘ ÌÂٷ͇ ÙÔ˘˜ Û¯¤ÛÂȘ.
Δ√ ¶ƒ√´√¡ ∞ÔÙÂÏ› ÙË Ó¤· Ìfi‰· Ô˘ ¤ÁÈÓ ٿÛË. ™‡Ìʈӷ Ì ÙÔ˘˜ ÂÈÛÙ‹ÌÔÓ˜, ÙÔ ÁÈ·Ô‡ÚÙÈ, ˆ˜ ̤ÚÔ˜ Ì›·˜ ÈÛÔÚÚÔË̤Ó˘ ˘ÁÈÂÈÓ‹˜ ‰È·ÙÚÔÊ‹˜ Â›Ó·È ÙÔ ÎÏÂȉ› Ù˘ Ì·ÎÚÔ˙ˆ›·˜. ΔÔ ÂÏÏËÓÈÎfi ÁÈ·Ô‡ÚÙÈ (Û ۇÁÎÚÈÛË Ì ¤Ó· “ηÓÔÓÈÎfi” ÁÈ·Ô‡ÚÙÈ) ¤¯ÂÈ ÂÚ›Ô˘ ÙȘ ‰ÈÏ¿ÛȘ ÚˆÙ½Ó˜, ÙÔ ‹ÌÈÛ˘ ÙÔ˘ Ó·ÙÚ›Ô˘, ÙÔ ÌÈÛfi ÙˆÓ ˘‰·Ù·ÓıڿΈÓ, ÏÈÁfiÙÂÚË Ï·ÎÙfi˙Ë, ηıÒ˜ Î·È Ì›· ÈÔ Û˘Ì˘Îӈ̤ÓË ËÁ‹ ÚÔ‚ÈÔÙÈÎÒÓ.
“
ΔÔ Î·Ù„˘Á̤ÓÔ ÁÈ·Ô‡ÚÙÈ (frozen yogurt) Â›Ó·È ¤Ó· ηÙ„˘Á̤ÓÔ ÂȉfiÚÈÔ Ô˘ ÂÚȤ¯ÂÈ ÁÈ·Ô‡ÚÙÈ Î·È ¿ÏÏ· Á·Ï·ÎÙÔÎÔÌÈο ÚÔ˚fiÓÙ·. ∂›Ó·È ÂÏ·ÊÚÒ˜ ÈÔ Ú¢ÛÙfi ·fi ÙÔ ·ÁˆÙfi, ηıÒ˜ Â›Ó·È ¯·ÌËÏfiÙÂÚÔ Û ÏÈ·Ú¿ (ÏfiÁˆ Ù˘ ¯Ú‹Û˘ ÙÔ˘ Á¿Ï·ÎÙÔ˜ ·ÓÙ› Ù˘ Îڤ̷˜ Á¿Ï·ÎÙÔ˜). ∫·Ù¿ ÙËÓ ·Ú·Û΢‹ ÙÔ˘ ¯ÚËÛÈÌÔÔÈÂ›Ù·È ÊÚ¤ÛÎÔ ÂÏÏËÓÈÎfi ÁÈ·Ô‡ÚÙÈ Î·È ÂÏÏËÓÈÎfi Á¿Ï·. ∂›Ó·È ·Ôχو˜ ˘ÁÈÂÈÓfi ¤‰ÂÛÌ· ‰ÈfiÙÈ ÙÔ ÙÂÏÈÎfi ÚÔ˚fiÓ ¤¯ÂÈ ¯·ÌËÏ‹ ÂÚÈÂÎÙÈÎfiÙËÙ· Û ÏÈ·Ú¿ (ÌfiÓÔ 2%), ÂÓÒ ‰ÂÓ ÂÚȤ¯ÂÈ ˙¿¯·ÚË (ÊÚÔ˘ÎÙfi˙Ë 2%) Î·È ˆ˜ ÂÎ ÙÔ‡ÙÔ˘ ‰ÂÓ ·¯·›ÓÂÈ ·Ú’ fiÏÔ Ô˘ ·ÔÙÂÏ› ¤Ó·Ó ·›ÛÙÂ˘Ù· Á¢ÛÙÈÎfi ÂÈÚ·ÛÌfi Ô˘ ÌÔÚ› Ó· ηٷӷÏÒÓÂÙ·È ¿ÊÔ‚· ·fi ÌÈÎÚÔ‡˜ Î·È ÌÂÁ¿ÏÔ˘˜.
∏ ∂¶πÃ∂πƒ∏™∏ ¶ÚfiÎÂÈÙ·È ÁÈ· ÙËÓ È‰·ÓÈ΋ Âȯ›ÚËÛË ÛÙÔÓ ¯ÒÚÔ Ù˘ ÂÛÙ›·Û˘, ηıÒ˜: ■ ÃÚÂÈ¿˙ÂÙ·È ¯ÒÚÔ˜ ·fi 30 Ù.Ì. ¤ˆ˜ 60 Ù.Ì.. ∞Ú· Î·È ¯·ÌËÏfi ÂÓÔ›ÎÈÔ. ■ ÃÚÂÈ¿˙ÂÙ·È ·ÓÂȉ›Î¢ÙÔ ÚÔÛˆÈÎfi (¯·ÌËÏ‹ ÌÈÛıÔ‰ÔÛ›·). ■ ∂¯ÂÈ ÙÂÚ¿ÛÙÈ· ÔÛÔÛÙ¿ ΤډԢ˜. ■ ¢Ô˘Ï‡ÂÈ fiÏÔ ÙÔÓ ¯ÚfiÓÔ. ■ ∂¯ÂÈ Ôχ ¯·ÌËÏfi ÎfiÛÙÔ˜ ÏÂÈÙÔ˘ÚÁ›·˜. ■ ∞·ÈÙ› ¯·ÌËÏ‹ ¤Ӊ˘ÛË. ∏ ÌËÙÚÈ΋ ÂÙ·ÈÚ›· ¤¯ÂÈ ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ¤Ó· ÏÈÙfi Î·È Ù·˘Ùfi¯ÚÔÓ· ·ÔÙÂÏÂÛÌ·ÙÈÎfi Û‡ÛÙËÌ· franchise, ÙÔ ÔÔ›Ô Û·˜ ÚÔÛ‰›‰ÂÈ Ù· ¯¤ÁÁ˘· Ù˘ ÂÈÙ˘¯›·˜. ∞Ó ‰ÂÓ ÏËÚÔ›Ù ÙȘ ÚÔ¸Ôı¤ÛÂȘ, Ë ÂÙ·ÈÚ›· Û·˜ ·ÔÙÚ¤ÂÈ ·fi ÙÔ Ó· Á›ÓÂÙÂ Û˘ÓÂÚÁ¿Ù˜ Ù˘.
Δ· ÏÂÔÓÂÎÙ‹Ì·Ù· ÁÈ· ¤Ó·Ó franchisee ÁÈ· Ó· ÂÈϤÍÂÈ ÙËÓ ·Ï˘Û›‰· Haagen-Dazs Cafe
T· Haagen-Dazs Cafe ·ÔÙÂÏÔ‡Ó ÙËÓ ÚÔÛˆÔÔ›ËÛË Ù˘ ·fiÏ˘Ù˘ ÂÌÂÈÚ›·˜ HaagenDazs, Ô˘ Û˘Ó‰˘¿˙ÂÈ ÙÔ super premium ·ÁˆÙfi HaagenDazs Û 22 ÂÎÏËÎÙÈΤ˜ Á‡ÛÂȘ, Ï·¯Ù·ÚÈÛÙ¿ ÁÏ˘Î¿ Î·È ·ÔÏ·˘ÛÙÈο ÚÔÊ‹Ì·Ù· Û ¤Ó· ˙ÂÛÙfi ÂÚÈ‚¿ÏÏÔÓ Ì ÂÍ·ÈÚÂÙÈÎfi ۤڂȘ, ˘„ËÏ‹ ÔÈfiÙËÙ· Î·È ÔÏ˘Ù¤ÏÂÈ·! ∏ ·Ï˘Û›‰· ÙˆÓ Haagen-Dazs Cafe ·ÔÙÂÏÂ›Ù·È ·fi ÂÚÈÛÛfiÙÂÚ· ·fi 900 ηٷÛÙ‹Ì·Ù· Û ¿Óˆ ·fi 50 ¯ÒÚ˜ Û fiÏÔ ÙÔÓ ÎfiÛÌÔ Î·È ¤ÙÛÈ ·ÔÙÂÏ› Ì›· Ú·ÁÌ·ÙÈο ‰ÈÂıÓ‹ ·Ï˘Û›‰·. ™ÙËÓ ∂ÏÏ¿‰· ÏÂÈÙÔ˘ÚÁ› 29 ηٷÛÙ‹Ì·Ù·, ÂÓÒ Ì¤¯ÚÈ Û‹ÌÂÚ· ¤¯ÂÈ ·Ó·Ù˘¯ı› ΢ڛˆ˜ ÛÙËÓ ÂÚÈÔ¯‹ Ù˘ ∞ÙÙÈ΋˜ ·ÏÏ¿ Î·È Û ·ÚÎÂÙ¿ ÓËÛÈ¿ fiˆ˜ Ë ∫Ú‹ÙË, Ë ª‡ÎÔÓÔ˜, Ë ∫¤Ú΢ڷ
Î·È ÔÏÏ¿ ¿ÏÏ·, ¯ˆÚ›˜ Ó· ¤¯Ô˘Ó ·ÔÎÏÂÈÛÙ› Î·È ÌÂÁ¿Ï˜ fiÏÂȘ Ù˘ ¶ÂÚÈʤÚÂÈ·˜ fiˆ˜ ÁÈ· ·Ú¿‰ÂÈÁÌ· Ô μfiÏÔ˜. ¶ÔÈ· fï˜ Â›Ó·È Ù· ÏÂÔÓÂÎÙ‹Ì·Ù· ÁÈ· ¤Ó·Ó Èı·Ófi franchisee Ô˘ ı· ÂÈϤÍÂÈ ÙËÓ ·Ï˘Û›‰· Haagen-Dazs Cafe; ∫·Ù’ ·Ú¯‹Ó ÙÔ ÈÛ¯˘Úfi, ‰ÈÂıÓ¤˜ fiÓÔÌ· Haagen-Dazs ηıÒ˜ Î·È Ë ·‰È·ÌÊÈÛ‚‹ÙËÙË ÔÈfiÙËÙ· ÙÔ˘ ÎÔÚ˘Ê·›Ô˘ ·ÁˆÙÔ‡ ˘ÂÚÔÏ˘ÙÂÏ›·˜ Ô˘ Û˘ÌÏËÚÒÓÂ-
Ù·È ·fi Ì›· ÂÍ·ÈÚÂÙÈ΋ Áο̷ Ï·¯Ù·ÚÈÛÙÒÓ ÁÏ˘ÎÒÓ, Ì›· ÌÔÓ·‰È΋ Û˘ÏÏÔÁ‹ ˙ÂÛÙÒÓ Î·È ÎÚ‡ˆÓ ÚÔÊËÌ¿ÙˆÓ, ÙÔÓ ÏÔ‡ÛÈÔ Î·Ê¤ Illy Î·È fiÏ· ·˘Ù¿ Û ¤Ó· ˙ÂÛÙfi Î·È Û‡Á¯ÚÔÓÔ ÂÚÈ‚¿ÏÏÔÓ. ∂ÎÙfi˜ fï˜ ·fi ¤Ó· ÌÔÓ·‰ÈÎfi, ÂÒÓ˘ÌÔ Î·È ÂÈÎÂÚ‰¤˜ ÚÔ˚fiÓ, ÔÈ franchisees ˆÊÂÏÔ‡ÓÙ·È Î·È ·fi ÙÔ˘˜ ÂÍ·ÈÚÂÙÈÎÔ‡˜ fiÚÔ˘˜ Û˘ÓÂÚÁ·Û›·˜ Ì ÙËÓ ·Ï˘Û›‰·, ·ÊÔ‡ ‰ÂÓ ˘¿Ú¯ÂÈ Î·Ì›· ÂÈ‚¿Ú˘ÓÛË Ì¤Ûˆ royalties. ¶·Ú¿ÏÏËÏ·, ‰ÂÓ ˘¿Ú¯ÂÈ Î·Ì›· ¯Ú¤ˆÛË marketing fees, ·ÊÔ‡ fiÏË Ë ‰È·ÊËÌÈÛÙÈ΋ ˘ÔÛÙ‹ÚÈÍË Î·Ï‡ÙÂÙ·È ÂÍ ÔÏÔÎÏ‹ÚÔ˘ ·fi ÙËÓ ÂÙ·ÈÚ›·. Δ·˘Ùfi¯ÚÔÓ·, ÔÈ franchisees ˆÊÂÏÔ‡ÓÙ·È ·fi ÙË ÛËÌ·ÓÙÈ΋ Ù¯ÓÔÁÓˆÛ›· Ô˘ ¤¯ÂÈ ·ÔÎÙËı› ÏfiÁˆ Ù˘
ÏÂÈÙÔ˘ÚÁ›·˜ ·fi ÙËÓ ·Ï˘Û›‰· 900 ηٷÛÙËÌ¿ÙˆÓ ‰ÈÂıÓÒ˜, ÂÓÒ ¤¯Ô˘Ó ÙË Û˘Ó¯‹ ˘ÔÛÙ‹ÚÈÍË Î·È Âη›‰Â˘ÛË ·fi ÂÍÂȉÈÎÂ˘Ì¤ÓÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ ÒÛÙ ӷ ÂÍ·ÛÊ·Ï›˙ÂÙ·È Ë ·ÚfiÛÎÔÙË ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜. √ÛÔÓ ·ÊÔÚ¿ Ù· ÛÙÔȯ›· Ô˘ ·Ó·˙ËÙ¿ Ë ·Ï˘Û›‰· fiÙ·Ó ÂÈϤÁÂÈ ¤Ó·Ó Èı·Ófi franchisee, ȉȷ›ÙÂÚË ÛËÌ·Û›· ‰›ÓÂÙ·È ÛÙËÓ ÚÔÛˆÈÎfiÙËÙ· ·ÏÏ¿ Î·È ÛÙÔ ‰È·ı¤ÛÈÌÔ ÛËÌÂ›Ô ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜. ∞Ó ÏÔÈfiÓ ·Ó·˙Ëٿ٠̛· ‰˘Ó·ÌÈ΋ ¢ηÈÚ›· ÁÈ· franchise Î·È Ì›· ·Ï˘Û›‰· Ì ÈÛ¯˘Úfi ÚÔ˚fiÓ Î·È fiÓÔÌ·, Ë ÔÔ›· ı· Û·˜ ·ÓÙÈÌÂÙˆ›ÛÂÈ Û·Ó Ú·ÁÌ·ÙÈÎÔ‡˜ Û˘ÓÂÚÁ¿Ù˜, Ù· Haagen-Dazs Cafe Â›Ó·È Û›ÁÔ˘Ú· Ë Ï‡ÛË Ô˘ Û·˜ Ù·ÈÚÈ¿˙ÂÈ!
■ ™·˜ ‚ÔËı¿ ÛÙËÓ ·Ó‡ÚÂÛË Î·È ÙËÓ
·ÍÈÔÏfiÁËÛË ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜. ■ ™·˜ ‚ÔËı¿ ÛÙË ÌÂϤÙË ‚ȈÛÈÌfiÙË-
Ù·˜. ■ ™·˜ ‚ÔËı¿ ÛÙȘ ‰È·Ú·ÁÌ·Ù‡ÛÂȘ
ÁÈ· ÙË Ì›ÛıˆÛË. ■ μÚ›ÛÎÂÈ Ì·˙› Û·˜ ÔÈÎÔÓÔÌÈÎfiÙÂÚ˜
ÚÔÛÊÔÚ¤˜ ÁÈ· ÙËÓ Î·Ù·Û΢‹ Î·È ÙÔÓ ÂÍÔÏÈÛÌfi. ■ ™·˜ ÚÔÌËı‡ÂÈ Ì ÙËÓ ·Ú¯ÈÙÂÎÙÔÓÈ΋ ÌÂϤÙË Î·È ÙÔ ÂÁ¯ÂÈÚ›‰ÈÔ Î·Ù·Û΢‹˜ ÙÔ˘ ÚfiÙ˘Ô˘ ηٷÛÙ‹Ì·ÙÔ˜. ■ ™·˜ ÔÚÁ·ÓÒÓÂÈ ÙÔ Î·Ù¿ÛÙËÌ·. ■ ™·˜ ‚ÔËı¿ ÛÙËÓ ÚfiÛÏË„Ë ÚÔÛˆÈÎÔ‡. ■ ™·˜ Âηȉ‡ÂÈ Ó· ÌÔÚ›Ù ӷ ÂϤÁ¯ÂÙ ·Ôχو˜ ÙÔ Ì·Á·˙› Û·˜ Û ı¤Ì·Ù· Ì¿ÚÎÂÙÈÓÁÎ Î·È ÏÂÈÙÔ˘ÚÁ›·˜. ■ ∂ηȉ‡ÂÈ fiÏÔ ÙÔ ÚÔÛˆÈÎfi, ÒÛÙ ӷ ·Û·ÛÙ› ÙË ÊÈÏÔÛÔÊ›· Ù˘ ·Ï˘Û›‰·˜ ·ÏÏ¿ Î·È Ó· ÌÔÚ› Ó· ·ÓÙÈÌÂÙˆ›ÛÂÈ ÙȘ ÒÚ˜ ·È¯Ì‹˜ ¯ˆÚ›˜ ÚÔ‚Ï‹Ì·Ù·. ■ ¢›ÓÂÈ Ù· ÂÁ¯ÂÈÚ›‰È· ÏÂÈÙÔ˘ÚÁ›·˜ Ô˘ ÂÍ·ÛÊ·Ï›˙Ô˘Ó ÙËÓ ·Ô‰ÔÙÈ΋ ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜. ■ ¢›ÓÂÈ Ú·ÎÙÈΤ˜ Û˘Ì‚Ô˘Ï¤˜ Û ı¤Ì·Ù· ÏÂÈÙÔ˘ÚÁ›·˜, ˆÏ‹ÛˆÓ, ‰È·¯Â›ÚÈÛ˘ ÚÔÛˆÈÎÔ‡, Ì¿ÚÎÂÙÈÓÁÎ Î.¿ ¶ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜ ÌÔÚ›Ù ӷ ‚Ú›Ù ÛÙËÓ ËÏÂÎÙÚÔÓÈ΋ ‰È‡ı˘ÓÛË <http://www.snoyo.gr> ‹ ·ÔÛÙ¤ÏÏÔÓÙ·˜ mail ÛÙÔ info@snoyo.gr. ∂›Û˘, ÛÙÔ ÙËÏ. 210-601609. ¡· ÛËÌÂȈı› fiÙÈ ˘Â‡ı˘ÓÔ˜ ∞Ó¿Ù˘Í˘ Â›Ó·È Ô Î. ¢ËÌ‹ÙÚ˘ ª‹ÙÔ˜.
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Palmie bistro: ªÂ Ô‰ËÁfi ÙÔ ÙÚ›Ù˘¯Ô «ÔÈfiÙËÙ· - ÚÔÛÈÙ¤˜ ÙÈ̤˜- ÚÔÛÂÁ̤ÓË ·ÈÛıËÙÈ΋»
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fiÌÈÏÔ˜ Palmie bistro, Ì›· ·fi ÙȘ ‰˘Ó·ÌÈÎfiÙÂÚ˜ ÂÏÏËÓÈΤ˜ ·Ï˘Û›‰Â˜ ηʤÂÛÙÈ·ÙÔÚ›ˆÓ ÛÙËÓ ∂ÏÏ¿‰·, ÍÂΛÓËÛ ÙË ‰Ú·ÛÙËÚÈfiÙËÙ¿ ÙÔ˘ ÙÔ 1966 Î·È ·fi ÙfiÙ ÂȉÂÈÎÓ‡ÂÈ ÛÙ·ıÂÚ¿ Ì›· Û˘Ó¯fiÌÂÓË ·ÓÔ‰È΋ ÔÚ›·, ¤¯ÔÓÙ·˜ ¿ÓÙÔÙ ˆ˜ Ô‰ËÁfi ÙÔ ÙÚ›Ù˘¯Ô «ÔÈfiÙËÙ·-ÚÔÛÈÙ¤˜ ÙÈ̤˜ÚÔÛÂÁ̤ÓË ·ÈÛıËÙÈ΋». T· ηٷÛÙ‹Ì·Ù· Palmie bistro Û˘Ó‰˘¿˙Ô˘Ó ˘ËÚÂۛ˜, ÔÈ Ôԛ˜ ÌÂÙ·ÙÚ¤Ô˘Ó ÙËÓ ¤ÍÔ‰Ô ÁÈ· Ê·ÁËÙfi ‹ ÔÙfi Û ηıËÌÂÚÈÓ‹ value for money Û˘Ó‹ıÂÈ· Î·È Ô ÎÏ¿‰Ô˜ Ù˘ ÂÏÏËÓÈ΋˜ ÂÛÙ›·Û˘ ÛÙÔ «ÚfiÛˆfi» ÙÔ˘˜ ÌÔÚ› Ó· ‚ÚÂÈ fiÏ· ÂΛӷ Ù· ÛÙÔȯ›· Ô˘ ¯·Ú·ÎÙËÚ›˙Ô˘Ó ÙËÓ ÚÔÛÈÙ‹ ÔÏ˘Ù¤ÏÂÈ· ÛÙËÓ ÔÈfiÙËÙ· ÙˆÓ Á¢ÛÙÈÎÒÓ ÂÈÏÔÁÒÓ, ÙÔ ÂÚÈ‚¿ÏÏÔÓ Î·È ÙËÓ Â͢ËÚ¤ÙËÛË ÙÔ˘ οı ÂÏ¿ÙË. √ fiÌÈÏÔ˜ Û‹ÌÂÚ· ‰È·ı¤ÙÂÈ Î·Ù·ÛÙ‹Ì·Ù· Û ∞ı‹Ó·, ¶ÂÈÚ·È¿ Î·È ÛÙËÓ Â˘Ú‡ÙÂÚË ÂÚÈÔ¯‹ Ù˘ ∞ÙÙÈ΋˜, Û ∫·Ú‰›ÙÛ·, ∏Ú¿ÎÏÂÈÔ ∫Ú‹Ù˘, ηıÒ˜ Î·È ÙËÓ fiÏË ÙˆÓ ™ÎÔ›ˆÓ, ÙÔ Î·ı¤Ó· ·fi Ù· ÔÔ›· ¤¯ÂÈ ÙÔÓ ‰ÈÎfi ÙÔ˘ ¯·Ú·ÎÙ‹Ú·, ·ÏÏ¿ ·Ú·Ì¤ÓÂÈ ¿ÓÙÔÙ ÈÛÙfi ÛÙÔ ÙÚ›Ù˘¯Ô «ÔÈÔÙÈÎfi Ê·ÁËÙfi-ÚÔÛÈÙ¤˜ ÙÈ̤˜-ÚÔÛÂÁ̤ÓÔ ·ÈÛıËÙÈο ÂÚÈ‚¿ÏÏÔÓ» Ô˘ ÚÂۂ‡ÂÈ ·‰È¿ÏÂÈÙ· Ë
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·Ï˘Û›‰· Palmie bistro.
T· ηٷÛÙ‹Ì·Ù· Palmie bistro Û˘Ó‰˘¿˙Ô˘Ó ˘ËÚÂۛ˜, ÔÈ Ôԛ˜ ÌÂÙ·ÙÚ¤Ô˘Ó ÙËÓ ¤ÍÔ‰Ô ÁÈ· Ê·ÁËÙfi ‹ ÔÙfi Û ηıËÌÂÚÈÓ‹ value for money Û˘Ó‹ıÂÈ·
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™Ù·ıÌÔ› ÛÙËÓ ÈÛÙÔÚ›· ÙˆÓ Palmie bistro
1985 - ∞ÓÔ›ÁÂÈ ÙÔ Palmie bistro ÛÙËÓ Ï·Ù›· ∫¿Ú·‚ÂÏ. 1993 - ∞ÓÔ›ÁÂÈ ÙÔ Palmie bistro ÛÙÔ ∫ÂÊ·Ï¿ÚÈ ∫ËÊÈÛÈ¿˜, 1998-2003 - ∞ÓÔ›ÁÔ˘Ó Ù· «Palmie bistro» ÛÙËÓ Ï·Ù›· μÈÎÙˆÚ›·˜ Î·È ÛÙË ¡. ºÈÏ·‰¤ÏÊÂÈ·. 2003 - •ÂÎÈÓ¿ Ë ·Ó¿Ù˘ÍË Ì¤Ûˆ franchise. 2003-20012 - ∞ÓÔ›ÁÔ˘Ó Ù· Palmie bistro ÛÙÔ πÏÈÔÓ, ÛÙ· μÚÈÏ‹ÛÛÈ·, ÛÙÔ ¡. ∏Ú¿ÎÏÂÈÔ, ÛÙÔ
∏ ÂÙ·ÈÚ›· High Life Hair Products, ˆ˜ ı˘Á·ÙÚÈ΋ Ù˘ Lamna Group Ô˘ ȉڇıËΠÙÔ 1968, ‰Ú·ÛÙËÚÈÔÔÈÂ›Ù·È ÛÙÔÓ ¯ÒÚÔ Ù˘ ÔÌÔÚÊÈ¿˜ Î·È ÙˆÓ ÚÔ˚fiÓÙˆÓ Ì·ÏÏÈÒÓ Ì ÛÎÔfi ÙËÓ ·ÚÔ¯‹ ÚÔ˚fiÓÙˆÓ Î·È ˘ËÚÂÛÈÒÓ ˘„ËÏ‹˜ ÔÈfiÙËÙ·˜ Û ÂȯÂÈÚ‹ÛÂȘ, ·ÁÁÂÏ̷ٛ˜ Î·È È‰ÈÒÙ˜. ∏ High Life Hair Products Ì ·ÚˆÁfi ÙËÓ ÂӉ‰ÂÈÁ̤ӷ ÔÏ˘ÂÙ‹ ›ڷ Ù˘ ¿Óˆ ÙˆÓ 40 ÂÙÒÓ Î·È ÙË ‰È·Ú΋ ¤Ӊ˘ÛË Û Ӥ˜ Ù¯ÓÔÏÔÁ›Â˜ ¿Óˆ ÛÙ· ÂÍÂȉÈÎÂ˘Ì¤Ó· ÚÔ˚fiÓÙ· Î·È ÙȘ Ù¯ÓÈΤ˜ ÚÔÛıÂÙÈ΋˜ Ì·ÏÏÈÒÓ, ·Ô‚ϤÂÈ ÛÙËÓ ·Ó¿‰ÂÈÍË Ù˘ Ê˘ÛÈ΋˜ ÔÌÔÚÊÈ¿˜, ÛÙËÓ ¤ÎÊÚ·ÛË Ù˘ ÚÔÛˆÈÎfiÙËÙ·˜ Î·È ÛÙËÓ Ú·ÁÌ¿ÙˆÛË ÙˆÓ ÂÈı˘ÌÈÒÓ ÙfiÛÔ ÙÔ˘ ηٷӷψÙÈÎÔ‡ ÎÔÈÓÔ‡ fiÛÔ Î·È ÙˆÓ Â·ÁÁÂÏÌ·ÙÈÒÓ, ηχÙÔÓÙ·˜ ÙȘ Û˘Ó¯Ҙ ‰È¢ڢÓfiÌÂÓ˜ ·Ó¿ÁΘ ÙÔ˘˜.
ÂÌÔÚÈÎfi ΤÓÙÚÔ «The Mall Athens» Ô˘ ‚Ú›ÛÎÂÙ·È ÛÙÔ ª·ÚÔ‡ÛÈ, ÛÙÔ ÂÌÔÚÈÎfi ΤÓÙÚÔ «Star City» Ù˘ ψÊfiÚÔ˘ ™˘ÁÁÚÔ‡ Î·È ÛÙÔ §Ô˘ÙÚ¿ÎÈ, ÛÙÔ ÂÌÔÚÈÎfi ΤÓÙÚÔ Village ƒark ÛÙÔ˘ ƒ¤ÓÙË, ÛÙÔ ÂÌÔÚÈÎfi ΤÓÙÚÔ Avenue, ÛÙËÓ ·Ú·Ï›· Ù˘ ¡¤·˜ ª¿ÎÚ˘, ÛÙÔÓ ∞ÁÈÔ ™Ù¤Ê·ÓÔ, ÛÙÔ ¶fiÚÙÔ ƒ¿ÊÙË, ÛÙËÓ ∫·Ú‰›ÙÛ·, ÛÙËÓ fiÏË ÙˆÓ ™ÎÔ›ˆÓ, ÛÙÔ McArthurGlen ÛÙ· ™¿Ù· Î·È ¤ÂÙ·È Û˘Ó¤¯ÂÈ·…
¡∂√ ∫∞Δ∞™Δ∏ª∞ ΔÔ ÈÔ ÚfiÛÊ·ÙÔ ·fiÎÙËÌ· ÙÔ˘ ÔÌ›ÏÔ˘, Â›Ó·È ÙÔ Ó¤Ô Î·Ù¿ÛÙËÌ· Palmie bistro ÙÔ ÔÔ›Ô ÏÂÈÙÔ˘ÚÁ› ÛÙÔ outlet village Ù˘ McArthurGlen, ÛÙËÓ ÂÚÈÔ¯‹ ÙˆÓ ™¿ÙˆÓ Î·È ÙÔ ÔÔ›Ô ‹‰Ë ·fi ÙÔ˘˜ ÚÒÙÔ˘˜ Ì‹Ó˜ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘ ¤¯ÂÈ ÊÈÏÔÍÂÓ‹ÛÂÈ ¤Ó·Ó ÂÓÙ˘ˆÛÈ·Îfi ·ÚÈıÌfi ÂÈÛÎÂÙÒÓ Î·È Ù›ÓÂÈ Ó· ÂÍÂÏȯı› ÛÙÔ ·fiÏ˘ÙÔ hot spot fi¯È ÌfiÓÔ ÙÔ˘ outlet ·ÏÏ¿ Î·È Ù˘ ¢ڇÙÂÚ˘ ÂÚÈÔ¯‹˜. ∏ ÈÛ¯˘ÚÔÔ›ËÛË Ù˘ ı¤Û˘ ÙÔ˘ ÔÌ›ÏÔ˘ Palmie bistro ÛÙËÓ ·ÁÔÚ¿ ·ÔÙÂÏ› ÛÙÚ·ÙËÁÈ΋ ÂÈÏÔÁ‹ Î·È ÁÈ’ ·˘ÙfiÓ ·ÎÚÈ‚Ò˜ ÙÔÓ ÛÎÔfi, ÚÔ¯ˆÚ› Û˘ÛÙËÌ·ÙÈο ÛÂ Û˘ÁÎÂÎÚÈ̤Ó˜ ÂÓ¤ÚÁÂȘ ·Ó·Ù˘Íȷ΋˜ ÔÏÈÙÈ΋˜ Î·È Û ÚÔÛı‹ÎË Ó¤ˆÓ «ÎڛΈӻ ÛÙËÓ ·Ï˘Û›‰· ÙÔ˘. ø˜ ÂÎ ÙÔ‡ÙÔ˘ Î·È ·Ú¿ ÙȘ ‰˘ÛÌÂÓ›˜ ÔÈÎÔÓÔÌÈΤ˜ Û˘Óı‹Î˜ Ù˘ ¯ÒÚ·˜ Ù· ÙÂÏÂ˘Ù·›· ¯ÚfiÓÈ·, ˘¿Ú¯Ô˘Ó ¿ÓÙÔÙ ۯ¤‰È· ÁÈ· ÂÚÈÛÛfiÙÂÚ· ηٷÛÙ‹Ì·Ù· Û ∂ÏÏ¿‰· ηıÒ˜ Î·È ÂÚ·ÈÙ¤Úˆ ¤ÎÙ·ÛË ÛÙËÓ ∫‡ÚÔ, Û ¯ÒÚ˜ Ù˘ ÚÒËÓ °ÈÔ˘ÁÎÔÛÏ·‚›·˜, Û μÔ˘ÏÁ·Ú›·, ∞Ï‚·Ó›·, ΔÔ˘ÚΛ· ηıÒ˜ Î·È ÙËÓ Â˘Ú‡ÙÂÚË ÂÚÈÔ¯‹ Ù˘ ª¤Û˘ ∞Ó·ÙÔÏ‹˜. ∂¡ ™∫Àμ√Àª∂ Δ√ «∫∂º∞§π» ™Δ∏¡ ∫ƒπ™∏ «£· ϤÁ·Ì fiÙÈ Ë ÛÙÚ·ÙËÁÈ΋ ·Ó¿Ù˘Í‹˜ Ì·˜ Î·È Ë ÂÌÔÚÈ΋ Ì·˜
ÔÏÈÙÈ΋ Â›Ó·È ·Ó ı¤ÏÂÙ ÂÈÛÌ·ÙÈ΋, ‰ÂÓ Û·‚Ô˘Ì ÙÔ ‘’ÎÂÊ¿ÏÈ’’ ÌÚÔÛÙ¿ ÛÙËÓ ÎÚ›ÛË Î·È ‰ÂÓ ÂÈÙÚ¤Ô˘Ì ے ·˘Ù‹ ÙËÓ ÂıÓÈ΋ ηٿıÏÈ„Ë Ó· Ì·˜ ο̄ÂÈ’’, ‰ËÏÒÓÂÈ Ô ‰È¢ı˘ÓÙ‹˜ ª¿ÚÎÂÙÈÓÁÎ ÙÔ˘ ÔÌ›ÏÔ˘ Î. ÃÚ‹ÛÙÔ˜ ∫Ô˘ÙÚÔ˘ÏÈ¿˜. ¶ÈÛÙfi˜ ÛÙȘ Ù·ÎÙÈΤ˜ ÙˆÓ ‰‡Ô ÚÔËÁÔ‡ÌÂÓˆÓ ÂÙÒÓ Ô˘ ‰ÂÓ Â›Ó·È ¿ÏϘ ·fi ÙË Û˘Ì›ÂÛË ÙÔ˘ ÎfiÛÙÔ˘˜, ÙÔÓ ÂÚÈÔÚÈÛÌfi Ù˘ Û·Ù¿Ï˘, ÙËÓ ÔÚıÔÏÔÁÈ΋ ‰È·¯Â›ÚÈÛË ÙˆÓ ·’ ˘ÏÒÓ, ÙËÓ ÂÍ·ÙÔÌÈÎÂ˘Ì¤ÓË Â͢ËÚ¤ÙËÛË Î·È ÙË Û˘ÓÔÏÈ΋ ÔÈfiÙËÙ· ÙËÓ ÔÔ›· Ô ÛËÌÂÚÈÓfi˜ ηٷӷψً˜ ÌÔÚ› Ó· ·ÔÏ·Ì‚¿ÓÂÈ Î·È Ó· Û˘ÓÂȉËÙÔÔÈ› ˆ˜ ·fiÏ˘Ù· ÈÛÔ‰‡Ó·ÌË Ì ÙË ‰·¿ÓË ÛÙËÓ ÔÔ›· ÚÔ‚·›ÓÂÈ, Ô fiÌÈÏÔ˜ Palmie bistro ·ÓÙÈÌÂÙˆ›˙ÂÈ ÙËÓ ÎÚ›ÛË Ì ·ÈÛÈÔ‰ÔÍ›·, Â͈ÛÙÚ¤ÊÂÈ· Î·È ·Ó·Ù˘ÍÈ·Îfi ¤ÚÁÔ. «∂Ó· ˘ÁȤ˜ ‰›ÎÙ˘Ô franchise, ÁÈ· Ó· ¤¯ÂÈ ÂÚÈıÒÚÈ· ·Ó¿Ù˘Í˘, ı· Ú¤ÂÈ Ó· ‰È·ı¤ÙÂÈ ¤Ó·Ó Ï‹ÚË ÛÙÚ·ÙËÁÈÎfi ۯ‰ȷÛÌfi, Ô ÔÔ›Ô˜ ı· ÂÚÈÏ·Ì‚¿ÓÂÈ ÔÚı‹ Ï‹„Ë ·ÔÊ¿ÛˆÓ, ¤Í˘ÓÔ Û¯Â‰È·ÛÌfi ÚÔ˚fiÓÙˆÓ ‹ ˘ËÚÂÛÈÒÓ, Âη›‰Â˘ÛË, ¢¤ÏÈÎÙ˜ ·ÔÊ¿ÛÂȘ Î·È ·ÛÊ·ÏÒ˜ Ì›· ‰˘Ó·ÌÈ΋ ÂÈÎÔÈÓˆÓȷ΋ ÔÏÈÙÈ΋, ÒÛÙ ӷ ˘ÂÓı˘Ì›˙ÂÈ Û˘Ó¯Ҙ ÙËÓ ·ÚÔ˘Û›· ÙÔ˘ ÂÓ ÏfiÁˆ ‰ÈÎÙ‡Ô˘ ÛÙËÓ ·ÁÔÚ¿. £¤ÏÔ˘Ì ӷ ÈÛÙ‡ԢÌ fiÙÈ ÂÌ›˜ ›̷ÛÙ ¤Ó· Ù¤ÙÔÈÔ˘ ›‰Ô˘˜ ‰›ÎÙ˘Ô franchise Î·È Â˘Ù˘¯Ò˜, Ë ¤ˆ˜ ÙÒÚ· ÔÚ›· Ì·˜ ÙÔ ÂȂ‚·ÈÒÓÂÈ», Û˘ÌÏËÚÒÓÂÈ Ô Î. ∫Ô˘ÙÚÔ˘ÏÈ¿˜.
∂ÂÓ‰˘ÙÈ΋ ÚfiÙ·ÛË ÛÙÔÓ ¯ÒÚÔ Ù˘ ÔÌÔÚÊÈ¿˜ Î·È ÙˆÓ ÚÔ˚fiÓÙˆÓ Hair Extensions √È ·ÔÎÏÂÈÛÙÈΤ˜ Ù˘ Û˘ÓÂÚÁ·Û›Â˜ Ì ‰È·ÎÂÎÚÈ̤ÓÔ˘˜ Ô›ÎÔ˘˜ ÙÔ˘ Â͈ÙÂÚÈÎÔ‡ ÂÍ·ÛÊ·Ï›˙Ô˘Ó ÙË ‰È¿ıÂÛË Ì›·˜ ÛËÌ·ÓÙÈÎfiÙ·Ù˘ Áο̷˜ ÚÔ˚fiÓÙˆÓ Û ÂÚԇΘ, ÔÛÙ›˜, hair extensions, ÙÚ¤Û˜ & ÙÚ¤ÛÔ Clips ηٷÛ΢·Ṳ̂ӷ ·fi 100 % Ê˘ÛÈÎfi Ì·ÏÏ› ·Ú›ÛÙ˘ ÔÈfiÙËÙ·˜, ·ÎÔÏÔ˘ıÒÓÙ·˜ Ù· ·˘ÛÙËÚfiÙÂÚ· ÎÚÈÙ‹ÚÈ· ·Ú·ÁˆÁ‹˜ Î·È ÂÈÏÔÁ‹˜. ∏ ‰È·Ú΋˜ Û˘ÌÌÂÙÔ¯‹ Û ÂÎı¤ÛÂȘ Ù˘ ∂ÏÏ¿‰·˜ Î·È ÙÔ˘ Â͈ÙÂÚÈÎÔ‡ ηıÈÛÙÔ‡Ó ÙÔ Û‹Ì· Ù˘ High Life Hair Products ÔÈΛÔ, ·Ó·ÁÓˆÚ›ÛÈÌÔ Î·È ·ÍÈfiÈÛÙÔ Û ۯ¤ÛË Ì ٷ ˘fiÏÔÈ· brands Ù˘ ÂÏÏËÓÈ΋˜ ·ÁÔÚ¿˜.
Δ√ ∂¶πÃ∂πƒ∏ª∞Δπ∫√ ¶§∞¡√ ∏ ÛÙÚ·ÙËÁÈ΋ ˘ÏÔÔ›ËÛ˘ ÙÔ˘ ÂȯÂÈÚËÌ·ÙÈÎÔ‡ Ï¿ÓÔ˘ Ù˘ High Life Hair Products ‚·Û›˙ÂÙ·È ÛÙË Û˘Ó¯‹ ¤Ӊ˘ÛË Û Ù¯ÓÔ-
ÁÓˆÛ›·, ÔÚÁ¿ÓˆÛË, ÚÔˆıËÙÈΤ˜ ÂÓ¤ÚÁÂȘ, ˘Ô‰Ô̤˜, ÛÙËÓ ÂÈÛٷ̤ÓË ¤Ú¢ӷ Î·È ·Ó¿Ù˘ÍË Î·È ÛÙË ÛÙÂϤ¯ˆÛË Ì ¿ÚÙÈ· ÂÍÂȉÈÎÂ˘Ì¤ÓÔ ÚÔÛˆÈÎfi. ™ÙÔ¯ÔıÂÙÂ›Ù·È ÙÔ brand name Ù˘ Ó· Û˘Ó‰¤ÂÙ·È Ì ÚÔ˚fiÓÙ· ηÈÓÔÙfiÌ·, ÏÂÈÙÔ˘ÚÁÈο, ‡¯ÚËÛÙ· Ì ˘„ËϤ˜ ÚԉȷÁڷʤ˜, ÔÈfiÙËÙ·˜ Î·È ·ÛÊ¿ÏÂÈ·˜. ∏ High Life Hair Products ̤ۈ ÙÔ˘ franchising ‰ËÌÈÔ˘ÚÁ› ¤Ó· ÈÛ¯˘Úfi ÂÌÔÚÈÎfi Û‹Ì·, ÂÓÈÛ¯‡ÂÈ ÙËÓ ··Û¯fiÏËÛË, ÙËÓ ·Ó¿Ù˘ÍË Û ÚÔÛˆÈÎfi, ÂȯÂÈÚËÌ·ÙÈÎfi, ÂıÓÈÎfi ›‰Ô, ÌÂٷʤÚÂÈ Ù¯ÓÔÁÓˆÛ›·, ÂÈÙ˘Á¯¿ÓÂÈ ÎÂÚ‰ÔÊÔÚ›·, ‰È¢ڇÓÂÈ Ù· ·ÓÙ·ÁˆÓÈÛÙÈο ÏÂÔÓÂÎÙ‹Ì·Ù· Î·È ˆı› ÙÔ Û‡ÓÔÏÔ Ù˘ ·ÁÔÚ¿˜ Û ˘„ËÏfiÙÂÚ· ÚfiÙ˘·.
¡∂∂™ ™À¡∂ƒ°∞™π∂™ ∞Ó·˙ËÙÒÓÙ·˜ Ӥ˜ Û˘ÓÂÚÁ·Û›Â˜ Î·È ‰ÈηÈÔ-
‰fi¯Ô˘˜ (franchisees), ÂȉÈÒÎÂÈ ÙËÓ ÂÚ·ÈÙ¤Úˆ ·Ó¿Ù˘ÍË ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ «High Life Hair Products» Û ÎÔÌ‚Èο ÂÌÔÚÈο ÛËÌ›· Ô˘ ı· Â͢ËÚÂÙÔ‡Ó ÙfiÛÔ ÙËÓ ÂÁ¯ÒÚÈ· fiÛÔ Î·È ÙËÓ ·ÏÏÔ‰·‹ ˙‹ÙËÛË, ηıÒ˜ Î·È ÙËÓ ·‡ÍËÛË Ù˘ ÚÔÛ‚·ÛÈÌfiÙËÙ·˜ ÙˆÓ ·Á·ıÒÓ ÚÔ˜ ÙÔ˘˜ ÙÂÏÈÎÔ‡˜ ·Ô‰¤ÎÙ˜. ¶·Ú¤¯ÔÓÙ·˜ Ï‹ÚË ˘ÔÛÙ‹ÚÈÍË Ì¤Ûˆ ÂȉÈÎÒÓ ÚÔÁÚ·ÌÌ¿ÙˆÓ ¯ÚËÌ·ÙÔ‰fiÙËÛ˘, Âη›‰Â˘Û˘ Î·È ·Ú·ÎÔÏÔ‡ıËÛ˘ ÙˆÓ ÛËÌ›ˆÓ, ¢ÓÔÔ‡ÓÙ·È ÂÓÂÚÁ¿ ÔÈ ÂȯÂÈÚËÌ·ÙÈÎÔ› Û˘ÓÂÚÁ¿Ù˜ Î·È Î·Ù’ ¤ÎÙ·ÛË Ë ‚ȈÛÈÌfiÙËÙ· Ù˘ Û˘ÓÂÚÁ·Û›·˜. ª¤ÏËÌ¿ Ù˘ Â›Ó·È Ë ıÂÌÂÏ›ˆÛË ÈÛ¯˘ÚÒÓ Î·È Ì·ÎÚÔ¯ÚfiÓÈˆÓ ‰ÂÛÌÒÓ Ì ÙÔ˘˜ ÂÏ¿Ù˜ Î·È ÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜ Ù˘, ÔÈ ÔÔ›ÔÈ Â‰Ú·ÈÒÓÔÓÙ·È ÛÙËÓ ·ÌÔÈ‚·›· ÂÌÈÛÙÔÛ‡ÓË Î·È ÔʤÏË.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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ÙËÓ ·ÚÔ‡Û· ÔÈÎÔÓÔÌÈ΋ Û˘Á΢ڛ·, Ë È‰ÈˆÙÈ΋ ÚˆÙÔ‚Ô˘Ï›· ÚÔÙ¿ÛÛÂÙ·È ¤Ó·ÓÙÈ ÔÔÈ·Û‰‹ÔÙ ¿ÏÏ˘ ‰Ú·ÛÙËÚÈfiÙËÙ·˜ ηıÒ˜ Ô ÌfiÓÔ˜ ÙÚfiÔ˜ ‰ÈÂÍfi‰Ô˘ Ù˘ ÎÚ›Û˘ Â›Ó·È Ë ·Ó¿ÏË„Ë Ù˘ ¢ı‡Ó˘ Î·È Ë ¿ÌÂÛË ‰Ú·ÛÙËÚÈÔÔ›ËÛË. ™ÙÔ ÌÂÁ·Ï‡ÙÂÚÔ Û¯ÔÏÂ›Ô Ù˘ ˙ˆ‹˜, ÛÙȘ ÂȯÂÈÚ‹ÛÂȘ, Ë ‰È·¯Â›ÚÈÛË ÙˆÓ ÎÚ›ÛÂˆÓ Î·È ÙˆÓ ·ÏÏ·ÁÒÓ ÌÂÙÔ˘ÛÈÒÓÂÙ·È Û ·Ô‰ÔÙÈÎfiÙËÙ· ÌfiÓÔ Ì ÂÒÓ˘Ì˜ ÂȯÂÈÚËÌ·ÙÈΤ˜ ÚÔÙ¿ÛÂȘ franchise Ù˘ ÂÙ·ÈÚ›·˜ ۯ‰ȷÛÌÔ‡, ˘Í˘ ‰ÈÎÙ‡ˆÓ ‰ËÌÈÔ˘ÚÁ›·˜ Î·È ·Ó¿Ù˘ franchise, New Business.
¶§∏ƒø™ ∞¡∞¡∂øª∂¡√ SITE ∏ ‰‡Ó·ÌË Ù˘ «ÔÌڤϷ˜» ÚÔÙ¿ÛÛÂÙ·È ¤Ó·ÓÙÈ fiÏˆÓ Î·ıÒ˜ Ë ‰Â‰Ô̤ÓË Û˘Á΢ڛ· - ¯ÚÔÓÈ΋ Î·È ÔÈÎÔÓÔÌÈ΋ ‰ÂÓ ·Ê‹ÓÂÈ ÂÚÈıÒÚÈ· ÁÈ· ·ÛÙÔ¯›Â˜. ∏ ÚÔ·Ó·ÊÂÚfiÌÂÓË ‰‡Ó·ÌË Â›Ó·È Ô˘ ηıÈÛÙ¿ ÂȂ‚ÏË̤ÓË ÙËÓ ·ÚÔ˘Û›· Ù˘ New Business Ô˘ ˆ˜ (ÂÙ·ÈÚ›· ¤ÚÁˆÓ) - ·ÚÔ˘ÛÈ¿˙ÂÈ ÛÙÔ Ï‹Úˆ˜ ·Ó·Óˆ̤ÓÔ site Ù˘ www.newbusiness.gr Ì›· ·Ï¤Ù· ÂȯÂÈÚËÌ·ÙÈÎÒÓ ÚÔÙ¿ÛÂˆÓ - Ï‹Úˆ˜ ÂÓ·ÚÌÔÓÈÛÌ¤ÓˆÓ Ì ÙÔ Ó‡̷ Ù˘ ÂÔ¯‹˜. ªÂ Ì›· ÁÚ‹ÁÔÚË Ì·ÙÈ¿ ÛÙÔ ·Ó·Óˆ̤ÓÔ site ·ÓÙÈÏ·Ì‚·ÓfiÌ·ÛÙ ˆ˜ Ë ¤ÓÓÔÈ· Ù˘ ÂȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Â›Ó·È ¿ÚÚËÎÙ· Û˘Ó‰Â‰Â̤ÓË Ì ÙÔ
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franchise. ∏ ÛÙÚ·ÙËÁÈ΋ ·Ó¿Ù˘Í˘ ̤ۈ franchise ‰›ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Û fiÏÔ˘˜ Ó· ÂÊ·ÚÌfiÛÔ˘Ó Ì›· ÂÈÙ˘¯Ë̤ÓË Û˘ÓÙ·Á‹ Î·È Ó· ÂÓۈ̷ÙÒÛÔ˘Ó ÛÙËÓ Î·ıËÌÂÚÈÓ‹ ÏÂÈÙÔ˘ÚÁ›· ÙȘ ·Ú·Ì¤ÙÚÔ˘˜ Ô˘ Ô‰ËÁÔ‡Ó ÛÙËÓ Â˘ËÌÂÚ›· Ù˘ Âȯ›ÚËÛ˘. ΔÔ Ó¤Ô site Â›Ó·È ‚·ÛÈṲ̂ÓÔ Û ‰ÈÂıÓ‹ ÚfiÙ˘· Î·È ¤¯ÂÈ ÌÔÚÊ‹ ‰ÈÎÙ˘·Î‹˜ ‡Ï˘. ∞ÓÙÈÎÂÈÌÂÓÈÎfi˜ ÛÎÔfi˜, Â›Ó·È Ë ÂÓË̤ڈÛË fiÏˆÓ ÙˆÓ Ê›ÏˆÓ Î·È Û˘ÓÂÚÁ·ÙÒÓ Ù˘ ÂÙ·ÈÚ›·˜, ̤ۈ ÙˆÓ Ì˯·ÓÒÓ ·Ó·˙‹ÙËÛ˘, ÙfiÛÔ ÁÈ· ÙȘ ˘ËÚÂۛ˜ fiÛÔ Î·È ÙȘ ¶ÚÔÙ¿ÛÂȘ Francchise Ô˘ ÚÔÛʤÚÂÈ Ë New Business Û ∂ÏÏ¿‰· Î·È Â͈ÙÂÚÈÎfi! H Â͈ÛÙÚ¤ÊÂÈ· ¿ÏψÛÙÂ ÙˆÓ ÂÏÏËÓÈÎÒÓ ·Ï˘Û›‰ˆÓ ·ÏÏ¿ Î·È Ë ˘ÈÔı¤ÙËÛË Ú·ÎÙÈÎÒÓ Ô˘ ÂÓÈÛ¯‡Ô˘Ó ÙÔÓ ˘ÁÈ‹ ·ÓÙ·ÁˆÓÈÛÌfi Î·È ÙËÓ ÂÁ¯ÒÚÈ· ·ÁÔÚ¿, ·ÔÙÂÏÔ‡Ó ÚÔÙÂÚ·ÈfiÙËÙ˜
Ù˘ ÛÙÚ·ÙËÁÈ΋˜ ·Ó¿Ù˘Í˘ Ù˘ New Business. ¡· ÛËÌÂÈÒÛÔ˘ÌÂ, ˆ˜ ÙÔ ÁÚ·ÊÂ›Ô Ù˘ New Business ÛÙËÓ ΔÔ˘ÚΛ· ∫ˆÓÛÙ·ÓÙÈÓÔ‡ÔÏË - ·Ó·Ù‡ÛÛÂÈ ÙÔ˘ÚÎÈΤ˜ ·Ï˘Û›‰Â˜ ÛÙËÓ ÙÔÈ΋ ·ÁÔÚ¿ ÂÓÒ Ù·˘Ùfi¯ÚÔÓ· Ì ·Ú·ÌÂÙÚÔÔ›ËÛË ÔÚÈÛÌ¤ÓˆÓ ÂȯÂÈÚËÌ·ÙÈÎÒÓ ÌÔÓÙ¤ÏˆÓ ÂÛÙ›·Û˘, ÏfiÁˆ ÙˆÓ ‰È·ÊÔÚÂÙÈÎÒÓ ‰È·ÙÚÔÊÈÎÒÓ Û˘ÓıËÎÒÓ Ô˘ ÂÈÎÚ·ÙÔ‡Ó, ÂÙÔÈÌ¿˙ÂÈ ÙË ‰È‡ڢÓÛË ÂÏÏËÓÈÎÒÓ ÛËÌ¿ÙˆÓ franchise fiˆ˜ SWEDCO (Cafe-·ÚÙÔÔÈ›Ô-˙·¯·ÚÔÏ·ÛÙ›Ô) Î.Ï.
∞¡∞¶ΔÀ•∏ ™∂ ∞§§∂™ ∞°√ƒ∂™ ¶·Ú¿ÏÏËÏ·, Á›ÓÔÓÙ·È Î·È ÔÈ ˙˘ÌÒÛÂȘ ÁÈ· ·Ó¿Ù˘ÍË Û ¿ÏϘ ·ÁÔÚ¤˜ ÙÔ˘ Â͈ÙÂÚÈÎÔ‡, fiˆ˜ ƒÔ˘Ì·Ó›· Î·È ¶Ôψӛ·. °È· Ó· ‰ËÌÈÔ˘ÚÁËı›, fï˜ Î·È Ó· ·Ó··Ú·¯ı› ÛÙÔ Â͈ÙÂÚÈÎfi ¤Ó· ˘ÁȤ˜ ‰›ÎÙ˘Ô franchise, Ú¤ÂÈ Ó· ÏËÚÔ› Û˘ÁÎÂÎÚÈ̤Ó˜ ÚÔ¸Ôı¤ÛÂȘ: Franchising concept Ô˘ Â›Ó·È ·Ô‰Â‰ÂÈÁ̤ӷ & ¿ÌÂÛ· ·Ô‰ÔÙÈÎfi. ™Ô‚·Ú¿ ÂÚÈıÒÚÈ· ΤډԢ˜ ÁÈ· ÙÔÓ Û˘ÓÂÚÁ¿ÙË. ¶ÚÔ˚ÔÓÙÈÎfi Ì›ÁÌ· Ô˘ ÈηÓÔÔÈ› οı ÚÔÙ›ÌËÛË ÛÙËÓ ÙÔÈ΋ ·ÁÔÚ¿. ¢˘Ó·ÙfiÙËÙ· ¿ÌÂÛ˘ ·Ú¿‰ÔÛ˘ ÚÔ˚fiÓÙˆÓ ÛÙÔ˘˜ ¯ÒÚÔ˘˜ ÙÔ˘˜.
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¶ÈÏÔÙÈÎfi ηٿÛÙËÌ· - ÚfiÙ˘Ô ÛËÌ›Ԣ, ۯ‰›Ô˘, Â͢ËÚ¤ÙËÛ˘. √ÚÁ·ÓˆÌ¤Ó· ÂÁ¯ÂÈÚ›‰È· management, marketing, logistics ÛÙË ÁÏÒÛÛ· ÙÔ˘˜. √˘ÛÈ·ÛÙÈ΋ Û˘ÓÂÚÁ·Û›· ÌÂٷ͇ ÙˆÓ Û˘Ì‚·ÏÏfiÌÂÓˆÓ ÌÂÚÒÓ. ™Ùfi¯Ô˜ fiÏˆÓ ÛÙËÓ ·ÚÔ‡Û· ÔÈÎÔÓÔÌÈ΋ Û˘Á΢ڛ· Â›Ó·È Ë ÚfiÔ‰Ô˜. ∏ ÚfiÔ‰Ô˜, fï˜, fiÛÔ ˆÚ·›· ϤÍË Î·È ·Ó ›ӷÈ, ‰ËÌÈÔ˘ÚÁÂ›Ù·È ·fi ÙËÓ ·ÏÏ·Á‹ - Î·È Ë ·ÏÏ·Á‹ ¤¯ÂÈ ÔÏÏÔ‡˜ ¯ıÚÔ‡˜. ∫˘ÚÈfiÙÂÚÔÈ Â¯ıÚÔ› Â›Ó·È Ë ÚÔ¯ÂÈÚfiÙËÙ· Î·È Ë Î·ÈÚÔÛÎÔ›·. ™ÙË New Business ·ÓÙÈÏ·Ì‚·ÓfiÌ·ÛÙ ˆ˜ Ë ‰È·¯ÚÔÓÈÎfiÙËÙ·, Ë Â˘ËÌÂÚ›· Î·È Ë ÂÍ·ÁˆÁ‹ ÙˆÓ ‰ÈÎÙ‡ˆÓ Â›Ó·È ¿ÚÚËÎÙ· Û˘Ó‰Â‰Â̤Ó˜ Ì ÙÔ ·ÓÙÈΛÌÂÓÔ ÙˆÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ Ì·˜.
¶ƒ√™∞ƒª√°∏ ™Δπ™ ∞¡∞°∫∂™ Δø¡ ™À¡∂ƒ°∞Δø¡ ¶ÚÔÛ·ÚÌÔ˙fiÌ·ÛÙ ÛÙȘ ·Ó¿ÁΘ ÙˆÓ Û˘ÓÂÚÁ·ÙÒÓ Ì·˜ Î·È Ù˘ ÂÔ¯‹˜ Ì·˜ Ì «ÂÌÌÔÓ‹» ÛÙÔ ÎÏÂȉ› Ù˘ ‰ÔÌ‹˜ οı Âȯ›ÚËÛ˘, ÙÔÓ ÂÏ¿ÙË. ∏ ·ÍÈÔÔ›ËÛË ÙÔ˘ οı ÂÏ¿ÙË ‰›ÓÂÈ ÚÔÛÙÈı¤ÌÂÓË ·Í›· Û οı ÚÔ˚fiÓ. ΔÔ franchise Ì ÙËÓ Ù˘ÔÔ›ËÛË, ÙËÓ Âη›‰Â˘ÛË, ÙËÓ ÔÚÁ¿ÓˆÛË Î·È ÙȘ ÚԉȷÁڷʤ˜ Ô˘ ·Ú¤¯ÂÈ Û˘Ì‚¿ÏÏÂÈ ÛÙË ÁÂÓÈÎfiÙÂÚË ÚfiÔ‰Ô Î·È ·Ó¿Ù˘ÍË Ù˘ ¯ÒÚ·˜. ∏ ÂÍ·ÁˆÁ‹ ¿ÏψÛÙÂ ÙˆÓ ÂÏÏËÓÈ-
ÎÒÓ concept ·ÔÙÂÏ› ÙÔ˘Ï¿¯ÈÛÙÔÓ Ì›· ÚÒÙË ·Ó·ÁÓÒÚÈÛË ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂÁ¯ÂÈÚËÌ¿ÙˆÓ. ∂›Ó·È ÌÂÁ¿ÏË Â˘ı‡ÓË ·ÏÏ¿ Î·È ÈηÓÔÔ›ËÛË Ë ‰ËÌÈÔ˘ÚÁ›· Ó¤ˆÓ ÂȯÂÈÚ‹ÛÂˆÓ franchise, ÂÓ ¤ÙÂÈ 2012, ηıÒ˜ Ì ·˘ÙfiÓ ÙÔÓ ÙÚfiÔ ‰ËÌÈÔ˘ÚÁԇ̠Ӥ˜ ı¤ÛÂȘ ÂÚÁ·Û›·˜ Î·È Ó¤Ô˘˜ ·ÎÏÔ˘˜ ‰Ú·ÛÙËÚÈÔًوÓ. ™ÙÔ Â›Û˘ ‰‡ÛÎÔÏÔ 2011, Ë New Business ‰ËÌÈÔ‡ÚÁËÛ 27 Ӥ˜ ÂȯÂÈÚ‹ÛÂȘ - ÌfiÓÔ ÛÙËÓ ∂ÏÏ¿‰· - ηٿ ‚¿ÛË Û ÙÔÌ›˜ ÂÛÙ›·Û˘, ÂÓ¤ÚÁÂÈ·˜ Î·È ˘ËÚÂÛÈÒÓ. Δ· ÚÒÙ· ‰Â›ÁÌ·Ù· ÙˆÓ Ó¤ˆÓ ·˘ÙÒÓ ÂȯÂÈÚ‹ÛÂˆÓ Â›Ó·È Û·ÊÒ˜ ÂÓı·ÚÚ˘ÓÙÈο Î·È ·˘Ùfi Ì·˜ ‰›ÓÂÈ ‰‡Ó·ÌË Ó· Û˘Ó¯›ÛÔ˘Ì Ì ÚÔÛÔ¯‹ Î·È ÚÔۋψÛË ÛÙÔ˘˜ ÛÙfi¯Ô˘˜ Ì·˜. ¢˘ÛÎÔϛ˜, ‚‚·›ˆ˜, ˘¿Ú¯Ô˘Ó. √È ‰˘ÛÎÔϛ˜ fï˜ Â›Ó·È Ô˘ Ô‰ËÁÔ‡Ó Û ·Ó·‰È¿ÚıÚˆÛË Ù˘ ·ÁÔÚ¿˜. ∏ Û˘Ó¤ÂÈ· ÛÙËÓ ÔÈfiÙËÙ· - ·Ú¿ ÙÔ ÁÂÁÔÓfi˜ ˆ˜ ÚfiÎÂÈÙ·È ÁÈ· Ì›· ÎÔÛÙÔ‚fiÚ· ‰È·‰Èηۛ· - Ë ‰È·Ê¿ÓÂÈ· ÛÙȘ Û˘Ó·ÏÏ·Á¤˜ Î·È ÔÈ ÔÏÔÎÏËڈ̤Ó˜ ·ÁÁÂÏÌ·ÙÈΤ˜ ˘ËÚÂۛ˜ franchise Ù˘ New Business ·ÔÙÂÏÔ‡Ó Ô˘ÛÈ·ÛÙÈο Î·È ÙÔ ‰È·‚·Ù‹ÚÈÔ ÁÈ· Ó· ÍÂÂÚ·ÛÙÔ‡Ó fiϘ ÔÈ ‰˘ÛÎÔϛ˜ Î·È Ó· ÌÂÙÂÍÂÏȯıÔ‡Ó Û ԢÛÈ·ÛÙÈΤ˜ ¢ηÈڛ˜!
∏ ΢ڛ· ¢ÒÚ· ∞Ó·ÛÙ·ÛÔÔ‡ÏÔ˘ Â›Ó·È Area Sales Manager ÛÙË New Business
Crepaland: ª›· ÂÙ˘¯Ë̤ÓË ÁÏ˘ÎÈ¿ ÎÚ¤· ·fi ÙËÓ ∫ÂÊ·ÏÔÓÈ¿
∂›ÎÔÛÈ ¯ÚfiÓÈ· ÚÈÓ, ÁÂÓÓ‹ıËΠÛÙËÓ ∫ÂÊ·ÏÔÓÈ¿ Î·È ¤ÁÈÓ ڿÍË, Ë È‰¤· ‰ËÌÈÔ˘ÚÁ›·˜ Ì›·˜ ·Í¤ڷÛÙ· Á¢ÛÙÈ΋˜ Î·È ·Û‡ÁÎÚÈÙ· ÔÈÔÙÈ΋˜ ÎÚ¤·˜. ∏ ÁÚ‹ÁÔÚË ·ÓÙ·fiÎÚÈÛË ÙÔ˘ ÎfiÛÌÔ˘ ¤ÁÈÓ ۇÌÌ·¯Ô˜ Î·È Î‡ÚÈÔ˜ ˘ÔÎÈÓËÙ‹˜ ÛÙËÓ ÚÔÛ¿ıÂÈ· ‚ÂÏÙ›ˆÛ˘ ÙÔ˘ ÚÔ˚fiÓÙÔ˜. ΔÔ ¿ıÔ˜ ·˘Ùfi Ù˘ ÂÙ·ÈÚ›·˜, ÌÂÙÔ˘ÛÈÒıËΠÁÚ‹ÁÔÚ·, Û ȉȷ›ÙÂÚ· ·ÁÁÂÏÌ·ÙÈÎfi Î·È Ù·˘Ùfi¯ÚÔÓ· ÊÈÏÈÎfi ¯·Ú·ÎÙ‹Ú·, Ì ·ÔÙ¤ÏÂÛÌ· Ó· ÏÂÈÙÔ˘ÚÁÔ‡Ó Û‹ÌÂÚ· ηٷÛÙ‹Ì·Ù· Ì ÙË Ì¤ıÔ‰Ô franchise Î·È shop in shop. ∞ÎÔÏÔ˘ıÒÓÙ·˜ Ì›· ·Ô‰Â‰ÂÈÁ̤ӷ ÂÈÙ˘¯Ë̤ÓË Â›Ú·, ‹ÏıÂ Ë Î·Ù·Í›ˆÛË ÙÔ˘ ÚÔ˚fiÓÙÔ˜ Û ·ÓÂÏÏ·‰ÈÎfi ›‰Ô. ™‹ÌÂÚ·, Ë Crepaland (www.crepaland.gr) Û·˜ ÚÔÛʤÚÂÈ ÙȘ ¿ÚÈÛÙ˜ ‰˘Ó·ÙfiÙËÙ˜ Ó· ·ÍÈÔÔÈ‹ÛÂÙ ٷ ÎÂÊ¿Ï·È¿ Û·˜, Ì ÁÓÒÌÔÓ· ÙÔÓ ·fiÏ˘ÙÔ Û‚·ÛÌfi ÚÔ˜ ÂÛ¿˜ Î·È ÙÔ˘˜ ηٷӷψ٤˜ ÙˆÓ ÚÔ˚fiÓÙˆÓ Ù˘. ™ÙÔ ∞ÚÁÔÛÙfiÏÈ Ù˘ ∫ÂÊ·ÏÔÓÈ¿˜ ÏÂÈÙÔ˘ÚÁ› Ë Û‡Á¯ÚÔÓË ÌÔÓ¿‰· ·Ú·ÁˆÁ‹˜ ÙÔ˘ Ì›ÁÌ·ÙÔ˜ (Û ÌÔÚÊ‹ ÛÎfiÓ˘) Ù˘ ÎÚ¤·˜, ‚¿ÛÂÈ ÚԉȷÁÚ·ÊÒÓ ISO 22000, Ë ÔÔ›· ÌÔÚ› Ó·
ηχ„ÂÈ ÙȘ ··ÈÙ‹ÛÂȘ 150 ηٷÛÙËÌ¿ÙˆÓ. √ÛÔÓ ·ÊÔÚ¿ ÙȘ ˘Ô‰Ô̤˜ Ù˘ ÂÙ·ÈÚ›·˜ ÔÈ ‚ÂÏÙȈ̤Ó˜ ÎÂÓÙÚÈΤ˜ Û˘Ìʈӛ˜ Ì ÚÔÌËıÂ˘Ù¤˜ ÂÍÔÏÈÛÌÒÓ, ·ÚÔ¯‹˜ ˘ËÚÂÛÈÒÓ Î·È ÚÔÛÊÔÚ¿˜ ∞’ ˘ÏÒÓ, Û˘Ì‚¿ÏÏÔ˘Ó ÛËÌ·ÓÙÈο ÛÙËÓ ÂÈϤÔÓ Ì›ˆÛË ÙÔ˘ ηٷÛ΢·ÛÙÈÎÔ‡ ÎfiÛÙÔ˘˜ Î·È ÙˆÓ ÏÂÈ-
ÙÔ˘ÚÁÈÎÒÓ ÂÍfi‰ˆÓ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ. ∏ Crepaland ÙÔ 2011 ‰ËÌÈÔ‡ÚÁËÛ ÙÔ ÚÒÙÔ Ù˘ ηٿÛÙËÌ· ÛÙË §Â˘ÎˆÛ›· Ù˘ ∫‡ÚÔ˘. ∂ÂÈÙ· ·Ô ¤Ó·Ó ¯ÚfiÓÔ ¿ÚÈÛÙ˘ Û˘ÓÂÚÁ·Û›·˜, ÂȂ‚·ÈÒÓÂÙ·È ˆ˜ Ë ÔÈfiÙËÙ· ÙˆÓ ÚÔ˚fiÓÙˆÓ Ù˘ ‰ÂÓ ÁÓˆÚ›˙ÂÈ Û‡ÓÔÚ·. ∏ ¤Ӊ˘Û‹ Û·˜ Û ¤Ó· ¿ÚÙÈ· ÔÚÁ·ÓˆÌ¤ÓÔ ÂÚÈ‚¿ÏÏÔÓ Û˘ÓÂÚÁ·Û›·˜ Û˘Ó¿ÁÂÙ·È: ■ °Ú‹ÁÔÚË ·fiÛ‚ÂÛË ÙÔ˘ ÔÏÈÎÔ‡ ÎÂÊ·Ï·›Ô˘ Ù˘ ¤Ӊ˘Û˘. ■ ÷ÌËÏfi ÔÏÈÎfi ÎÂÊ¿Ï·ÈÔ Â¤Ó‰˘Û˘ Û˘ÁÎÚÈÙÈο Ì ¿ÏÏ· franchise. ■ √Ï· Ù· ÏÂÔÓÂÎÙ‹Ì·Ù· ÂÓfi˜ ¿ÚÈÛÙ· ÔÚÁ·ÓˆÌ¤ÓÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ franchise. ∏ Crepaland ‰›ÓÂÈ ÌÂÁ¿ÏË ¤ÌÊ·ÛË ÛÙÔ ÎÔÌÌ¿ÙÈ Ù˘ ‰È·ÓÔÌ‹˜, ÙÔ ÔÔ›Ô ¤¯ÂÈ Û·Ó ‚·ÛÈÎfi ¯·Ú·ÎÙËÚÈÛÙÈÎfi ÙÔ Ôχ ÔÚÁ·ÓˆÌ¤ÓÔ Î·È Ù·¯‡Ù·ÙÔ Û‡ÛÙËÌ· delivery, ÛÂ Û˘Ó‰˘·ÛÌfi Ì ٷ ¿ÚÈÛÙ· ÚÔ˚fiÓÙ· ·ÏÏ· Î·È Ù· ›‰Ë Û˘Û΢·Û›·˜ Ù· ÔÔ›· ‰È·ÙËÚÔ‡Ó Ù· ˘ÏÈο Û ȉ·ÓÈΤ˜ Û˘Óı‹Î˜ ÁÈ· ·ÚÎÂÙ‹ ÒÚ· ÌÂÙ¿ ÙËÓ ·Ú·Û΢‹ ÙÔ˘˜.
¶ƒ√Δ∂ƒ∞π√Δ∏Δ∂™ √ ¤ÏÂÁ¯Ô˜/ÂÈÚÚÔ‹ Û‹Ì·ÙÔ˜ ¤¯ÂÈ ÛÙÚ·ÙËÁÈ΋ ÛËÌ·Û›· Î·È Î·Ù¿ Û˘Ó¤ÂÈ· Ë ·Ó¿Ù˘ÍË Ù˘ ÂÙ·ÈÚ›·˜ ηÙ¢ı‡ÓÂÙ·È ÛÂ: ™Â η›ÚÈ· ÛËÌ›· ÌÂÁ¿ÏˆÓ fiψÓ, Ì ÌÂÁ¿ÏË ÂÌÔÚÈ΋ ‰Ú·ÛÙËÚÈfiÙËÙ· ηٿ ÙË ‰È¿ÚÎÂÈ· Ù˘ Ë̤ڷ˜ Î·È Ì Ӣ¯ÙÂÚÈÓ‹ ˙ˆ‹ ηٿ ÙË ‰È¿ÚÎÂÈ· Ù˘ Ó‡¯Ù·˜. ™Â οı ·ÛÙÈ΋ ÂÚÈÔ¯‹ ∞ı‹Ó·˜ Î·È £ÂÛÛ·ÏÔӛ΢, ˘fi ÚÔ¸Ôı¤ÛÂȘ Î·È Ì ÙËÓ ‰˘Ó·ÙfiÙËÙ· ÂÍ¿ÛÎËÛ˘ delivery. ™Â ÂÈÏÂÁ̤Ó˜ ÂÚÈÔ¯¤˜ ·گ›·˜ (΢ڛˆ˜ Û fiÏÂȘ Ì ÏËı˘ÛÌfi ¿Óˆ ÙˆÓ 30.000 ÌÔÓ›ÌˆÓ Î·ÙԛΈÓ), Ì ¶·ÓÂÈÛÙ‹ÌÈ· ‹ Î·È Ì ÛÙÚ·ÙÔÏÔÁÈΤ˜ ÌÔÓ¿‰Â˜. ™Â ÓËÛÈ¿ Ì ˘„ËÏ‹ ÙÔ˘ÚÈÛÙÈ΋ ΛÓËÛË Î·Ù¿ ÙË ‰È¿ÚÎÂÈ· ÙÔ˘ ηÏÔηÈÚÈÔ‡ ‹ Î·È Ì ÛÙÚ·ÙÔÏÔÁÈΤ˜ ÌÔÓ¿‰Â˜. ™Â ÎÏÂÈÛÙ¤˜ ·ÁÔÚ¤˜ fiˆ˜ ÏÔ›·, ÔÏ˘ÎÈÓËÌ·ÙÔÁÚ¿ÊÔÈ, ·ÓÂÈÛÙËÌÈÔ˘fiÏÂȘ.
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Ó Î·È ÛÙËÓ ∂ÏÏ¿‰· Ë Ô‰ËÏ·Û›· ‰ÂÓ Â›Ó·È ·ÎfiÌË fiÛÔ ‰È·‰Â‰Ô̤ÓË ı· ¤ÚÂÂ, ·ÊÔ‡ ÌfiÓÔ ¤Ó·˜ ÛÙÔ˘˜ Û·Ú¿ÓÙ· οÓÂÈ Ô‰‹Ï·ÙÔ (fiÔ˘ Û ¿ÏϘ ‰˘ÙÈÎÔÂ˘Úˆ·˚Τ˜ ¯ÒÚ˜ Ë ·Ó·ÏÔÁ›· Â›Ó·È ¤Ó·˜ ÛÙÔ˘˜ ÔÎÙÒ), ˆÛÙfiÛÔ Ë Ù¿ÛË Î·È Ë ÚÔÔÙÈ΋ ÙÔ˘ ÎÏ¿‰Ô˘ Û‡Ìʈӷ Ì ›ÛËÌ· ÛÙ·ÙÈÛÙÈο ÛÙÔȯ›· Ê·ÓÂÚÒÓÔ˘Ó ÚÔÔÙÈΤ˜ ‰˘Ó·ÌÈ΋˜ ·Ó¿Ù˘Í˘. Δ· ·ÓÙ·ÁˆÓÈÛÙÈο ÏÂÔÓÂÎÙ‹Ì·Ù· Ù˘ Û˘ÁÎÂÎÚÈ̤Ó˘ ·ÁÔÚ¿˜ Û˘ÓÔ„›˙ÔÓÙ·È ÛÙȘ ·ÎfiÏÔ˘ı˜ ·Ú·ÁÚ¿ÊÔ˘˜. ∂ȉÈÎfiÙÂÚ·: ■ ∏ ·ÓÔ‰È΋ Ù¿ÛË Ù˘ ÏÂÁfiÌÂÓ˘ «Ô‰ËÏ·ÙÈ΋˜ ÔÈÎÔÓÔÌ›·˜». √ Ù˙›ÚÔ˜ Ù˘ ·ÁÔÚ¿˜ ÚÔÛÂÁÁ›˙ÂÈ Ù· 50 ÂηÙ. ¢ÚÒ, ÂÓÒ Ô fiÁÎÔ˜ ˆÏ‹ÛÂˆÓ Ù· 200.000 Ô‰‹Ï·Ù· ÂÙËÛ›ˆ˜. √ Ú˘ıÌfi˜ ·Ó¿Ù˘Í˘ Ô˘ ·ÊÔÚ¿ ÛÙË ¯Ú‹ÛË Ô‰ËÏ¿ÙÔ˘ ÛÙË ¯ÒÚ· Ì·˜ ·Ó¤Ú¯ÂÙ·È ÛÙÔ 30%, Ì ÙÔÓ ÂÙ‹ÛÈÔ Ú˘ıÌfi ·Ó¿Ù˘Í˘ ÙˆÓ ˆÏ‹ÛÂˆÓ Ó· Î˘Ì·›ÓÂÙ·È ÌÂٷ͇ 14% - 18%. ■ ∏ ÔÚÁ¿ÓˆÛË Ù˘ ·ÁÔÚ¿˜ Ô‰ËÏ¿ÙÔ˘. ∏ ÂÓ ÏfiÁˆ ·ÁÔÚ¿ ÔÚÁ·ÓÒıËΠٷ ÙÂÏÂ˘Ù·›· ¤ÓÙ ¯ÚfiÓÈ· Ì ·ÔÙ¤ÏÂÛÌ· Ó· ¤¯Ô˘Ì ÈÔ Û˘ÓÂȉËÙÔÔÈË̤ÓÔ˘˜ ηٷӷψ٤˜, ÌÂÁ·Ï‡ÙÂÚÔ ·ÓÙ·ÁˆÓÈÛÌfi Î·È Ì›ˆÛË - ÂÍÔÚıÔÏÔÁÈÛÌfi ÙˆÓ ÙÈÌÒÓ. ■ ∏ ¿ÌÂÛË Û¯¤ÛË Ù˘ ¯Ú‹Û˘ Ô‰ËÏ¿ÙÔ˘ Ì ÙËÓ ·ÁÎfiÛÌÈ· ϤÔÓ Ù¿ÛË
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® Δ√À | ¢∏ª∏Δƒ∏
∫ø¡™Δ∞¡Δ√¶√À§√À
Î·È ÚÔÛ¿ıÂÈ· ÁÈ· ÂͿψÛË Ù˘ ÔÈÎÔÏÔÁÈ΋˜ Û˘Ó›‰ËÛ˘. ■ ∏ ¿ÌÂÛË Û¯¤ÛË Ù˘ ¯Ú‹Û˘ Ô‰ËÏ¿ÙÔ˘ Ì ÙÔÓ ˘ÁÈÂÈÓfi ÙÚfiÔ ˙ˆ‹˜. ■ ΔÔ ·ÓÙÈΛÌÂÓÔ Â›Ó·È Â˘ÁÂÓ¤˜. À¿Ú¯ÂÈ Ë ¿ÌÂÛË ÂÈÎÔÈÓˆÓ›· Ì ÙÔÓ ·ÁÔÚ·ÛÙ‹ Î·È ‰È·¯ÚÔÓÈÎfiÙËÙ· Û¯¤Û˘ (ÏfiÁˆ service ‹ Ù¯ÓÈÎÒÓ Û˘Ì‚Ô˘ÏÒÓ Ô˘ ÂӉ¯Ô̤ӈ˜ ¯ÚÂÈ¿˙ÂÙ·È Ô ÂÏ¿Ù˘). ¶ÚÔÛˆÈο ÈÛÙ‡ˆ fiÙÈ ÙÔ franchise ˆ˜ ̤ıÔ‰Ô˜ ÂȯÂÈÚËÌ·ÙÈ΋˜ ·Ó¿Ù˘Í˘ ¤¯ÂÈ ¿ÚÈÛÙË ÂÊ·ÚÌÔÁ‹ ÛÙËÓ Ô‰ËÏ·ÙÈ΋ ·ÁÔÚ¿. À¿Ú¯ÂÈ ÌÂÁ¿ÏË ÔÈÎÈÏ›· ÌÔÓ٤ψÓ, ÈÛ¯˘Úfi branding, ÔÏϤ˜ ÂÓ·ÏÏ·ÎÙÈΤ˜ ÛÙȘ ÙÈ̤˜ Î·È ÌÂÁ¿ÏÔ˜ ‚·ıÌfi˜ ÈÛÙfiÙËÙ·˜ ·fi ÙËÓ ÏÂ˘Ú¿ ÙÔ˘ ηٷӷψÙÈÎÔ‡ ÎÔÈÓÔ‡ (ÙÔ˘Ï¿¯ÈÛÙÔÓ fiÛˆÓ ·Û¯ÔÏÔ‡ÓÙ·È Ì ÙËÓ Ô‰ËÏ·Û›·). ΔÔÓ›˙ˆ fiÙÈ ‚·ÛÈÎfi ÎÚÈÙ‹ÚÈÔ ÛÙËÓ ÂÈÏÔÁ‹ Ù˘ ÌËÙÚÈ΋˜ ÂÙ·ÈÚ›·˜ (franchisor) ·fi
™À¡√π∫π∞∫√ ∫∞Δ∞™Δ∏ª∞ Û Ù.Ì. 35 SHOWROOM - # Ô‰ËÏ¿ÙˆÓ 20 SERVICE Û Ù.Ì. 15 ENTRY FEES 3,500 ∫√™Δ√™ ‰È·ÌfiÚʈÛ˘ 2,000 ∫√™Δ√™ ÂÍÔÏÈÛÌÔ‡ 6,000 ™À¡√§√ 11,500 ∞ƒÃπ∫√ ∂ª¶√ƒ∂Àª∞ 15,000 ROYALTIES: 4% (·fi ÙÔÓ ¤‚‰ÔÌÔ Ì‹Ó·) ADVERTISING FEES: 2% ÙËÓ ÏÂ˘Ú¿ ÙÔ˘ ÂÓ ‰˘Ó¿ÌÂÈ ÂÂÓ‰˘Ù‹ - Û˘ÓÂÚÁ¿ÙË ı· Ú¤ÂÈ Ó· Â›Ó·È Ë ‰˘Ó·ÙfiÙËÙ· Ù˘ ÚÒÙ˘ Ó· ÙÔ˘ ·Ú¤¯ÂÈ ÚfiÛ‚·ÛË Û ÌÂÁ¿ÏË ÔÈÎÈÏ›· ÚÔ˚fiÓÙˆÓ, ÂÒÓ˘Ì· brands Î·È Â›Ù¢ÍË ÔÈÎÔÓÔÌÈÒÓ Îϛ̷η˜. ∂Ó· ¿ÏÏÔ Û˘ÛÙ·ÙÈÎfi Ô˘ ·›˙ÂÈ ÚfiÏÔ ÛÙÔ brand Ù˘ ÌËÙÚÈ΋˜ ÂÙ·ÈÚ›·˜ Â›Ó·È Î·È Ë ÔÈfiÙËÙ· Ù˘ Û¯¤Û˘ Ô˘ ¤¯ÂÈ Ì ÙËÓ ·ÁÔÚ¿ ÙÔ˘ Ô‰ËÏ¿ÙÔ˘, Ë ÔÔ›· ÂÌ‚·ı‡ÓÂÈ ·ÎfiÌË ÂÚÈÛÛfiÙÂÚÔ. ∏ World of Bike ‰È·ı¤ÙÂÈ Â‰Ò Î·È Ù¤ÛÛÂÚ· ¯ÚfiÓÈ· ·ÁˆÓÈÛÙÈ΋ ÔÌ¿‰· Ô‰ËÏ·Û›·˜, Ë ÔÔ›· ·ÔÙÂÏ› ÛÙËÓ Î˘ÚÈÔÏÂÍ›· ÙÔÓ Â˘Û‚‹ fiıÔ ÙˆÓ Ó¤ˆÓ ٷϤÓÙˆÓ Ù˘ ¯ÒÚ·˜ Ì·˜, Ó· ·ÁˆÓÈÛÙÔ‡Ó. ¢ÈÔÚÁ·ÓÒÓÂÈ Ô‰ËÏ·ÙÈο events ·ÁˆÓÈÛÙÈÎÔ‡ Î·È Ï·˚ÎÔ‡ ¯·Ú·ÎÙ‹Ú·, ÂÓÒ ÂÂÓ‰‡ÂÈ ÛÙËÓ ÚÔ‚ÔÏ‹ ̤ۈ ÂÚÈÔ‰ÈÎÒÓ, ÈÛÙÔÛÂÏ›‰ˆÓ ÂÓË̤ڈÛ˘, ÂÎı¤ÛÂˆÓ Î.Ï. ∞Ó·ÌÊÈÛ‚‹ÙËÙ·, ·˘Ùfi ·ÔÙÂÏ› ¤Ó·
∏ªπ∫∂¡Δƒπ∫√ 55 40 15 4,750 2,500 8,000 15,250 30,000
∫∂¡Δƒπ∫√ 75 60 15 6,000 3,000 10,000 19,000 45,000
¯·Ú·ÎÙËÚÈÛÙÈÎfi ·Ú¿‰ÂÈÁÌ· ·Ó·ÁÓˆÚÈÛÈÌfiÙËÙ·˜ ·fi ÙËÓ ÔÔ›· ˆÊÂÏÔ‡ÓÙ·È Î·È ÔÈ Û˘ÓÂÚÁ¿Ù˜ franchisee Ì·˜. Δ¤ÏÔ˜, ı· ‹ıÂÏ· Ó· ·Ó·ÊÂÚıÒ ÛÙȘ ‰Ô̤˜ Ô˘ ı· Ú¤ÂÈ Ó· ¤¯ÂÈ Ë ÌËÙÚÈ΋ ÂÙ·ÈÚ›·. ™ÙË ‰È΋ Ì·˜ ÂÚ›ÙˆÛË ·˘Ùfi ÌÂÙ·ÊÚ¿˙ÂÙ·È ÛÙË ‰˘Ó·ÙfiÙËÙ· Ù˘ ÌËÙÚÈ΋˜ ÂÙ·ÈÚ›·˜ Ó· ‰ÈÔ¯ÂÙ‡ÂÈ Û˘Ó¯Ҙ ÔÈÔÙÈÎfi ÚÔ˚fiÓ ÛÙËÓ ·ÁÔÚ¿ Î·È ÛÙËÓ ÈηÓfiÙËÙ¿ Ù˘ Ó· ηÙ¢ı‡ÓÂÈ ÙÔ˘˜ Û˘ÓÂÚÁ¿Ù˜ franchisees Ù˘ Ì ٤ÙÔÈÔ ÙÚfiÔ, ÒÛÙ ӷ Â›Ó·È ÎÂÚ‰ÔÊfiÚÔÈ, ¤¯ÔÓÙ·˜ ÈηÓÔÔÈË̤ÓÔ˘˜ ÂÏ¿Ù˜.
WORLD OF BIKE SHOP ¶ƒ√¡√ªπ∞ FRANCHISE ■ °ÓˆÛÙfi brand name Ì ÌÂÁ¿ÏË Ê‹ÌË, Ì ÔÏϤ˜ ‰Ú¿ÛÂȘ Î·È ÚˆÙÔ‚Ô˘Ï›Â˜. ■ ¢Ú·ÛÙËÚÈÔÔ›ËÛË Û ¤Ó·Ó ·Ó·-
Ù˘ÛÛfiÌÂÓÔ ÎÏ¿‰Ô. ■ ªÂÁ¿ÏË Áο̷ Ô‰ËÏ¿ÙˆÓ Î·È ·ÍÂÛÔ˘¿Ú. ■ ¢È·ÊÔÚÔÔ›ËÛË ÙÔ˘ ÚÔ˚ÔÓÙÈÎÔ‡ Ì›ÁÌ·ÙÔ˜ ·Ó¿ ÂÚÈÔ¯‹. ■ ¶·ÚÔ¯‹ Âη›‰Â˘Û˘. ■ À„ËÏfi ÂÚÈıÒÚÈÔ Î¤Ú‰Ô˘˜. ■ ¶ÚÔÛÙ·Û›· ÁˆÁÚ·ÊÈ΋˜ ÂÚÈÔ¯‹˜, Ì ‰È·ÛÊ¿ÏÈÛË ·ÔÎÏÂÈÛÙÈÎÔًوÓ. ■ ÷ÌËÏ‹ ·Ú¯È΋ ¤Ӊ˘ÛË. •ÂΛÓËÛ ÙË ‰Ú·ÛÙËÚÈfiÙËÙ¿ Ù˘ ÙÔÓ ™Â٤̂ÚÈÔ ÙÔ˘ 1995 Î·È ¯·Ú·ÎÙËÚ›˙ÂÙ·È ·fi ‰˘Ó·ÌÈ΋ ·ÚÔ˘Û›· ÛÙËÓ ÂÏÏËÓÈ΋ Ô‰ËÏ·ÙÈ΋ ·ÁÔÚ¿, ‰È·ı¤ÙÔÓÙ·˜ Ï‹ÚË ÛÂÈÚ¿ ÚÔ˚fiÓÙˆÓ ÁÈ· Ô‰ËÏ¿Ù˜, Ô˘ Û˘Ó‰˘¿˙Ô˘Ó ÎÔÚ˘Ê·›· ÔÈfiÙËÙ· Î·È ÚÔÛÈÙ‹ ÙÈÌ‹ ·ÏÏ¿ Î·È Ï‹ÚË Ù¯ÓÈ΋ ˘ÔÛÙ‹ÚÈÍË Û ԉËÏ¿Ù˜ οı ÂȤ‰Ô˘, ̤ۈ ÙÔ˘ ‰ÈÎÙ‡Ô˘ Ù˘, Ô˘ ·ÚÈıÌ› Û‹ÌÂÚ· 5 ηٷÛÙ‹Ì·Ù· (∞ÙÙ΋: ∑ˆÁÚ¿ÊÔ˘, ¶Â‡ÎË, ƒ·Ê‹Ó·), ™‡ÚÔ˜, ƒfi‰Ô˜. ∏ ·Ú¯È΋ ¤Ӊ˘ÛË ÍÂÎÈÓ¿ ·fi 11.500 ¢ÚÒ (ÂÚÈÏ·Ì‚¿ÓÂÈ ‰È·ÌfiÚʈÛË, ÂÍÔÏÈÛÌfi ηٷÛÙ‹Ì·ÙÔ˜ Î·È entry fees). ∏ World of Bike ¤¯ÂÈ Û¯Â‰È¿ÛÂÈ ÙÚÂȘ Ù‡Ô˘˜ ηٷÛÙËÌ¿ÙˆÓ ·Ó¿ÏÔÁ· Ì ÙË ‰˘Ó·ÌÈ΋ Ù˘ οı ÂÚÈÔ¯‹˜ Î·È ÂÛÙÈ¿˙ÂÙ·È Û ÏÈÙ¿, ÌÔÓÙ¤ÚÓ· Î·È ÂÚÁÔÓÔÌÈο ηٷÛÙ‹Ì·Ù·, Ô˘ ÛÙÔ¯Â‡Ô˘Ó ÛÙȘ ̤ÁÈÛÙ˜ ·Ô‰fiÛÂȘ:
√ Î. ¢ËÌ‹ÙÚ˘ ∫ˆÓÛÙ·ÓÙfiÔ˘ÏÔ˜ Â›Ó·È È‰Ú˘Ù‹˜ Î·È ÁÂÓÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ ÙÔ˘ World of Bike Shop
√ √ªπ§√™ ∂¶∂¡¢À∂π ™Δ√ - π™ø™ ª√¡∞¢π∫∞ ∞¡∞¶ΔÀ™™√ª∂¡√ «¶ƒ√´√¡» - Δ√ π¡Δ∂ƒ¡∂Δ ∫∞π Δ∏¡ Δ∂á√§√°π∞
°È·Ù› Ó· ÂÈϤÍÂÙ ÙÔ franchise Focus-On
√ fiÌÈÏÔ˜ Focus-On (www.focus-on.gr) ·ÔÙÂÏ› Û‹ÌÂÚ· Ì›· ·fi ÙȘ ϤÔÓ Î·ÈÓÔÙfi̘ ÂÂÓ‰˘ÙÈΤ˜ ÚÔÙ¿ÛÂȘ ÛÙËÓ ÂÏÏËÓÈ΋ Î·È fi¯È ÌfiÓÔ ·ÁÔÚ¿, ‰ÈÂΉÈÎÒÓÙ·˜ ¿ÍÈ· Î·È Ì ·ÓÙÈÎÂÈÌÂÓÈο ÔÚı¿ ÎÚÈÙ‹ÚÈ· ‹ÛÂˆÓ ÙËÓ ÚˆÙÈ¿ ÛÙË ‰˘Ó·ÌÈ΋ ·Ó¿Ù˘ÍË ÂȯÂÈÚ‹ ̤ۈ ‰ÈηÈfi¯ÚËÛ˘. ∞ÚÈıÌÒÓÙ·˜ ‹‰Ë 7 ηٷÛÙ‹Ì·Ù· ÛÙËÓ ∂ÏÏ¿‰· Î·È ÙÔ ÚÒÙÔ master franchise ÛÙËÓ ∫‡ÚÔ, ·ÔÙÂÏ› Û‹ÌÂÚ· Ì›· ·fi ÙȘ ·ÛʷϤÛÙÂÚ˜ Î·È ÈÔ ÎÂÚ‰ÔÊfiÚ˜ ÂȯÂÈÚ‹ÛÂȘ, ÂÂÓ‰‡ÔÓÙ·˜ ÛÙÔ - ›Ûˆ˜ ÌÔÓ·‰Èο ·Ó·Ù˘ÛÛfiÌÂÓÔ «ÚÔ˚fiÓ» - ÙÔ ›ÓÙÂÚÓÂÙ Î·È ÙËÓ Ù¯ÓÔÏÔÁ›·. ™‹ÌÂÚ· Ô Î¿ı ÂχıÂÚÔ˜ ·ÁÁÂÏÌ·Ù›·˜, ÂÂÓ‰˘Ù‹˜, ÂȯÂÈÚËÌ·Ù›·˜, ̤ÛÔ˜ ·ÁÁÂÏÌ·Ù›·˜ ÂÈϤÁÂÈ ÙË Focus-On οÓÔÓÙ·˜ Focus On ÛÙ· ÂÍ‹˜ ÏÂÔÓÂÎÙ‹Ì·Ù·, Ô˘ ÂÏ·¯ÈÛÙÔÔÈÔ‡Ó ÙÔ Ú›ÛÎÔ ÙÔ˘ Î·È ÌÂÁÈÛÙÔÔÈÔ‡Ó ÙË ‰˘ÓËÙÈÎfiÙËÙ· Î·È ‰˘Ó·ÙfiÙËÙ¿ ÙÔ˘ ÁÈ· Ì›· ÂÈÙ˘¯Ë̤ÓË Â·ÁÁÂÏÌ·ÙÈ΋ ηÚȤڷ. ■ ∞Ó‹ÎÂÈ ÛÙË ÌÂÈÔÓfiÙËÙ· ÙˆÓ ·Ï˘Û›‰ˆÓ Ô˘ Âηȉ‡ÂÈ Î·È ·ÍÈÔÏÔÁ› ÙÔÓ ˘Ô„‹ÊÈÔ franchisee ¶ƒπ¡ ÙËÓ ˘ÔÁÚ·Ê‹ ÙÔ˘ Û˘Ì‚ÔÏ·›Ô˘. ø˜ ÂÎ ÙÔ‡ÙÔ˘ ÂÏ·¯ÈÛÙÔÔÈ› ÙËÓ Èı·ÓfiÙËÙ· Ù˘ Ï·Óı·Ṳ̂Ó˘ ÂÈÏÔÁ‹˜ Î·È ·Ó·Ù‡ÛÛÂÙ·È Ì ÙÔ˘˜ ηٿÏÏËÏÔ˘˜ ÂÂÓ‰˘Ù¤˜.
■ ¶ÚÔÛʤÚÂÈ ÙËÓ Ï¤ÔÓ ·ÛÊ·Ï‹ ÚfiÙ·ÛË Ù˘
¤Ӊ˘Û˘ ÛÙÔ ÌÔÓ·‰Èο ·Ó·ÌÊÈÛ‚‹ÙËÙÔ ÎÂÚ‰ÔÊfiÚÔ project Ù˘ Ù¯ÓÔÏÔÁ›·˜, ·Ú¤¯ÔÓÙ·˜ ˘ËÚÂۛ˜ Î·È ÚÔ˚fiÓÙ· Ô˘ √§√π ¤¯Ô˘Ó ·Ó¿ÁÎË Î·È Ì¿ÏÈÛÙ· ÂȂ‚·ÈÒÓÔÓÙ·˜ ÙÔ Value For Money. (¢ËÌÈÔ˘ÚÁ›· ÌÔÓ·‰ÈÎÒÓ site, social media, ÂÈÙ˘¯Ë̤Ó˜ η̿ÓȘ ÛÙÔ ‰È·‰›ÎÙ˘Ô). ■ ¢È·ı¤ÙÂÈ ÙËÓ ÂÁÁ‡ËÛË, ˘ÔÁÚ·Ê‹ Î·È ÈÛÙÔÔ›ËÛË ÙˆÓ ÌÂÁ·Ï‡ÙÂÚˆÓ Û ·ÁÎfiÛÌÈ· Îϛ̷η Ù¯ÓÔÏÔÁÈÎÒÓ ÊÔÚ¤ˆÓ fiˆ˜ Ë Apple Î·È Ë Microsoft. ■ √Ϙ ÔÈ ÂȯÂÈÚ‹ÛÂȘ ¶∞°∫√™ªπø™ ¯ÚËÛÈÌÔÔÈÔ‡Ó Ï¤ÔÓ ÙÔ Internet ˆ˜ ÙËÓ ‚·ÛÈ΋ ËÁ‹ ‰È·Ê‹ÌÈÛ˘ Î·È ÏËÚÔÊfiÚËÛ‹˜ ÙÔ˘˜. ∂ÙÛÈ fiÏÔÈ ∂Ã√À¡ ∞¡∞°∫∏ Δ∏ FOCUS--O¡ Ô˘ ·Ú¤¯ÂÈ Ù· ·ÚÙÈfiÙÂÚ· «·Î¤Ù·» Ù˘ ·ÁÔÚ¿˜ ÛÙËÓ Î·Ï‡ÙÂÚË ÙÈÌ‹. ■ ∞·ÈÙ› ¯·ÌËÏfi ÎÂÊ¿Ï·ÈÔ ·Ú¯È΋˜ ¤Ӊ˘Û˘, ‰È·ÙËÚ› ¯·ÌËÏ¿ Ù· ÏÂÈÙÔ˘ÚÁÈο ¤ÍÔ‰· Î·È ¤¯ÂÈ Ôχ Û‡ÓÙÔÌÔ ¯ÚÔÓÈÎfi ‰È¿ÛÙËÌ· ·fiÛ‚ÂÛ˘. ■ ¶ÚÔÛʤÚÂÈ ÂÍ·ÈÚÂÙÈο ˘„ËÏ¿ ÔÛÔÛÙ¿ ÎÂÚ‰ÔÊÔÚ›·˜ Ô˘ ÍÂÂÚÓÔ‡Ó ÙÔ 70%! ■ ™ËÌÂÈÒÓÔ˘Ì ˆ˜ Ô franchisee ¢∂¡ ¯ÚÂÈ¿˙ÂÙ·È Ó· ¤¯ÂÈ ·ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi ÁÈ· ÙËÓ ˘ÏÔÔ›ËÛË ÙˆÓ ÂÚÁ·ÛÈÒÓ Ô˘ ·Ó·Ï·Ì‚¿ÓÓÂÈ, ÌÈ·˜ Î·È Ë ÌËÙÚÈ΋ ÂÙ·ÈÚ›· ÙÔ˘ ·Ú¤¯ÂÈ Ì ٷ ·ÚÙÈfiÙÂÚ· Î·È ÈÔ ÂÍÂÏÈÁ-
̤ӷ Ù¯ÓÔÏÔÁÈο ̤۷ ∂Δ√πª∂™ ÚÔ˜ ·Ú¿‰ÔÛË ÙȘ ÂÚÁ·Û›Â˜ ·˘Ù¤˜, ˘ÏÔÔÈË̤Ó˜ ·fi ÙÔ˘˜ ÈÔ ÂÍÂ˙ËÙË̤ÓÔ˘˜ ·ÁÁÂÏ̷ٛ˜ ÛÙÔÓ ¯ÒÚÔ Ù˘ ÏËÚÔÊÔÚÈ΋˜ Î·È ÙÔ˘ ›ÓÙÂÚÓÂÙ. ■ ¢È·ı¤ÙÂÈ ¤Ó· ·fi Ù· ÈÔ Û‡Á¯ÚÔÓ· PORTAL Ù˘ Â˘Úˆ·˚΋˜ ·ÁÔÚ¿˜, ÏÂÈÙÔ˘ÚÁÒÓÙ·˜ Ù·˘Ùfi¯ÚÔÓ· Û·Ó Ì˯·Ó‹ ·Ó·˙‹ÙËÛ˘ Î·È Ì¿ÏÈÛÙ· Û Ôχ ˘„ËÏ¿ ›‰· ÂÈÛ΄ÈÌfiÙËÙ·˜, fiÏ· ÂȂ‚·ÈˆÌ¤Ó· ·fi ·ÁÎfiÛÌÈ· ·Ó·ÁÓˆÚÈṲ̂ÓÔ˘˜ ÔÚÁ·ÓÈÛÌÔ‡˜. ■ ∏ ÌËÙÚÈ΋ ÂÙ·ÈÚ›· ÚÔÛʤÚÂÈ ∫∞£∂ ∂μ¢√ª∞¢∞ ÛÂÌÈÓ¿ÚÈ· ÛÙÔ˘˜ franchisees Î·È ÙÔ ÚÔÛˆÈÎfi ÙÔ˘˜, ÚÔÎÂÈ̤ÓÔ˘ Ó· ÙÔ˘˜ «ÌÂÙ·ÁÁ›˙ÂÈ» οı ÓÂfiÙÂÚË ÁÓÒÛË Û fi,ÙÈ ·ÊÔÚ¿ ÙËÓ Ù¯ÓÔÏÔÁ›·, Ó¤· gadgets Î·È ‚¤‚·È· ˘ÔÛÙ‹ÚÈÍË Û οıÂ Â›Â‰Ô Ì¤Ûˆ ÙˆÓ ÛÙÂϯÒÓ Ù˘, Ô˘ ·ÔÙÂÏÔ‡Ó high qualified ÔχÏ¢ÚÔ˘˜ ‰˘Ó·ÌÈÎÔ‡˜ Û˘ÓÂÚÁ¿Ù˜. ■ ∏ Focus-On ‰È·ı¤ÙÂÈ Û‹ÌÂÚ· ¤Ó· ÔÏ˘ÏËı¤˜ Î·È ÂÍ·ÈÚÂÙÈο ÈηÓÔÔÈË̤ÓÔ ÂÏ·ÙÔÏfiÁÈÔ Ô˘ ÏÂÈÙÔ˘ÚÁ› ˆ˜ direct source Û˘ÛÙ¿ÛÂˆÓ ÂȂ‚·ÈÒÓÔÓÙ·˜ ÙËÓ ÈηÓÔÔ›ËÛ‹ ÙÔ˘. ■ ΔÔ ›ÓÙÂÚÓÂÙ ·ÔÙÂÏ› Î·È ı· ·ÔÙÂÏ› ÁÈ· ÙËÓ ÂfiÌÂÓË ‰ÂηÂÙ›· Ì›· ·fi ÙȘ ÂÏ¿¯ÈÛÙ˜ ÂÂÓ‰˘ÙÈΤ˜
ÚÔÙ¿ÛÂȘ Ì ∞À•∞¡√ª∂¡∏ ¢À¡∞ªπ∫∏ ‰È¿ıÂÛË Î·È ∫∂ƒ¢√º√ƒ∞ ∞¶√Δ∂§∂™ª∞Δ∞. ■ ∏ Focus-On ‰È·ı¤ÙÂÈ ÛÙÔ portfolio Ù˘ ‰Âο‰Â˜ Ó¤· «¯·ÚÙÈ¿» Ô˘ ı· ·ÔηχÙÂÈ ÛÙ·‰È·Î¿ ÛÙÔ˘˜ franchisees Ù˘, ÂÓ‰˘Ó·ÌÒÓÔÓÙ·˜ ‰È·ÚÎÒ˜ ÙȘ ÂȉfiÛÂȘ Î·È Ù· Î¤Ú‰Ë ÙÔ˘˜! ∞Í›˙ÂÈ Ó· ÛËÌÂȈı› ˆ˜ ÚfiÛÊ·Ù· Ô fiÌÈÏÔ˜ ‚Ú·‚‡ÙËΠ̠ÙÔ ÚÒÙÔ ‚Ú·‚Â›Ô Best Use Of Technology ÛÙ· ‚Ú·‚›· franchise, ÂÓÒ ÁÈ· ÙÔ 2012 ı· Û˘ÌÌÂÙ¿Û¯ÂÈ Û ÂÎı¤ÛÂȘ ÙfiÛÔ ÛÙËÓ ∂ÏÏ¿‰· fiÛÔ Î·È ÛÙÔ Â͈ÙÂÚÈÎfi ÛÙԯ‡ÔÓÙ·˜ Û Ӥ· ηٷÛÙ‹Ì·Ù· Î·È Û˘ÓÂÚÁ·Û›Â˜ Û ∞ÙÙÈ΋, ÌÂÁ¿Ï˜ ·گȷΤ˜ fiÏÂȘ, ÙËÓ ∫‡ÚÔ, Ù· μ·ÏοÓÈ·, ÙË ƒˆÛ›· Î·È ÙËÓ ∞ÌÂÚÈ΋.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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∏ ∞μ μ∞™π§√¶√À§√™ √¢∏°∂π Δπ™ ∂•∂§π•∂π™ ™Δ√¡ Ãøƒ√ Δ√À ∂§§∏¡π∫√À ™√À¶∂ƒª∞ƒ∫∂Δ
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¯ÔÓÙ·˜ fiÓÔÌ· ÂÁÁ‡ËÛË Î·È Ù·˘Ùfi¯ÚÔÓ· «‚·Ú‡» Û·Ó ÈÛÙÔÚ›·, Ë ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ ÚÔÙ›ÓÂÈ ÙÔ ‰ÈÎfi Ù˘ ÌÔÓÙ¤ÏÔ ·Ó¿Ù˘Í˘ ηٷÛÙËÌ¿ÙˆÓ Ì franchising Û ̛· ·ÁÔÚ¿ fiÔ˘ Û˘Ó˘¿Ú¯Ô˘Ó Ô ‰˘Ó·ÌÈÛÌfi˜ ·ÏÏ¿ Î·È ÔÈ ÛËÌ·ÓÙÈΤ˜ ÚÔÔÙÈΤ˜ ÂͤÏÈ͢. √ ÎÏ¿‰Ô˜ ÙˆÓ ÛÔ˘ÂÚÌ¿ÚÎÂÙ ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿ ‚Ú›ÛÎÂÙ·È Û ¤Ó· ÌÂÙ·‚·ÙÈÎfi ÛÙ¿‰ÈÔ, ‚ÈÒÓÔÓÙ·˜ ¤ÓÙÔÓ˜ ·Ó·Î·Ù·Ù¿ÍÂȘ. ∫˘Ú›·Ú¯Ë Ù¿ÛË Ë Û˘ÓÂÚÁ·Û›· ÙˆÓ ÂȯÂÈÚ‹ÛÂˆÓ Î·È Ë ·Ó¿Ù˘ÍË Ó¤ˆÓ Ù‡ˆÓ ηٷÛÙËÌ¿ÙˆÓ, ÈÔ ÎÔÓÙ¿ ÛÙÔ˘˜ Ú˘ıÌÔ‡˜, ÙÔÓ ÙfiÔ Î·È ÙÚfiÔ ˙ˆ‹˜ Î·È ÙȘ ·Ó¿ÁΘ ÙˆÓ ÂÏ·ÙÒÓ. ∏ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ ‰È·‚ϤÔÓÙ·˜ ÙȘ Ù¿ÛÂȘ Ù˘ ·ÁÔÚ¿˜ Î·È ¤¯ÔÓÙ·˜ ¿ÓÙ· ÛÙÔ Â›ÎÂÓÙÚÔ Ù˘ ÊÈÏÔÛÔÊ›·˜ Ù˘ ÙÔÓ ÂÏ¿ÙË Î·È ÙËÓ Â͢ËÚ¤ÙËÛË ÙˆÓ ·Ó·ÁÎÒÓ ÙÔ˘, ¤ıÂÛÂ Û·Ó ÛÙÚ·ÙËÁÈÎfi Ù˘ ÛÙfi¯Ô ÙËÓ ·Ó¿Ù˘ÍË ‰ÈÎÙ‡Ô˘ Û˘ÓÂÚÁ·˙fiÌÂÓˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ Ì ÙÔ Û‡ÛÙËÌ· Ù˘ ‰ÈηÈfi¯ÚËÛ˘ Û ·ÓÂÏÏ·‰ÈÎfi ›‰Ô. ∏ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ ¤¯ÔÓÙ·˜ 70 ¯ÚfiÓÈ· ·ÚÔ˘Û›·˜ ÛÙËÓ ÂÏÏËÓÈ΋ ·ÁÔÚ¿, ηıÈÂÚÒıËΠÛÙË Û˘Ó›‰ËÛË ÙfiÛÔ ÙÔ˘ ÂÌÔÚ›Ô˘ fiÛÔ Î·È ÙˆÓ ÂÏ·ÙÒÓ-ηٷӷψÙÒÓ ˆ˜ Ë Ï¤ÔÓ ÚˆÙÔÔÚȷ΋ Î·È Î·ÈÓÔÙfiÌÔ˜ ·Ï˘Û›‰· ÛÔ˘ÂÚÌ¿ÚÎÂÙ ÛÙËÓ ∂ÏÏ¿‰·. ªÂ ‚·ÛÈÎfi ¿ÍÔÓ· ÙËÓ ·fiÏ˘ÙË ÈηÓÔÔ›ËÛË ÙˆÓ ÂÏ·ÙÒÓ Û ı¤Ì·Ù· ÔÈfiÙËÙ·˜, ÔÈÎÈÏ›·˜ Î·È Â͢ËÚ¤ÙËÛ˘, Ë ÂÙ·ÈÚ›· ·Ó¤Ù˘ÍÂ Î·È Û˘Ó¯›˙ÂÈ Ó· ·Ó·Ù‡ÛÛÂÈ, ¤Ó· ͯˆÚÈÛÙfi ‰›ÎÙ˘Ô Î·Ù·ÛÙËÌ¿ÙˆÓ Î·ÙÔ¯˘ÚÒÓÔÓÙ·˜ ÙËÓ ‰˘Ó·ÌÈ΋ Ù˘ ·ÚÔ˘Û›· ÛÙËÓ ·ÁÔÚ¿. ∏ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ Ô‰ËÁ› ÙȘ ÂÍÂÏ›ÍÂȘ ÛÙÔÓ ¯ÒÚÔ ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ÛÔ˘ÂÚÌ¿ÚÎÂÙ, ÛÙËÚ›˙ÔÓÙ·˜ Ù· ·ÓÙ·ÁˆÓÈÛÙÈο Ù˘ ÏÂÔÓÂÎÙ‹Ì·Ù· Û ‰‡Ô ‚·ÛÈÎÔ‡˜ ·Ú¿ÁÔÓÙ˜: ΔÔ ·ÓıÚÒÈÓÔ ‰˘Ó·ÌÈÎfi Ù˘ Î·È ÙȘ ÛËÌ·ÓÙÈΤ˜ ÂÂÓ‰‡ÛÂȘ Ù˘. ∏ ‰È·Ú΋˜ ‚ÂÏÙ›ˆÛË Î·È Ë ÂͤÏÈÍË ÙˆÓ ·Ú¯fiÌÂÓˆÓ ÚÔ˚fiÓÙˆÓ Î·È ˘ËÚÂÛÈÒÓ Â›Ó·È ÙÔ ··Ú·›ÙËÙÔ Ì¤ÛÔ ÁÈ· ÙË ‰È·Ù‹ÚËÛË ÙˆÓ ·ÓÙ·ÁˆÓÈÛÙÈÎÒÓ Ù˘ ÏÂÔÓÂÎÙËÌ¿ÙˆÓ Î·È Ù˘ ËÁÂÙÈ΋˜ Ù˘ ı¤Û˘ ÛÙÔÓ ¯ÒÚÔ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÛÔ˘ÂÚÌ¿ÚÎÂÙ. √È Î˘ÚÈfiÙÂÚÔÈ ÙÔÌ›˜ ÂÂÓ‰‡ÛÂˆÓ Ù˘ ÂÙ·ÈÚ›·˜ ·ÊÔÚÔ‡Ó ÙËÓ ÔÈfiÙËÙ· ÚÔ˚fiÓÙˆÓ Î·È ˘ËÚÂÛÈÒÓ, ÙËÓ ˘ÁÈÂÈÓ‹ Î·È ·ÛÊ¿ÏÂÈ· ÙˆÓ ÙÚÔʛ̈Ó, ÙËÓ ·ÓÙ·ÁˆÓÈÛÙÈ΋ ÙÈÌÔÏÔÁȷ΋ ÔÏÈÙÈ΋, ÙËÓ Ù¯ÓÔÏÔÁ›· ÁÈ· ÙËÓ Â͢ËÚ¤ÙËÛË ÙÔ˘
μ·ÛÈ΋ ·Ú¯‹ Ù˘ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ Â›Ó·È Ë Û˘ÓÂÚÁ·Û›· Ì ¿ÍÈÔ˘˜ ·ÁÁÂÏ̷ٛ˜, ·Ú¤¯ÔÓÙ·˜ ÈÛfiÙÈÌË Û˘ÌÌÂÙÔ¯‹ Î·È Â˘Î·Èڛ˜, ÁÈ’ ·˘Ùfi Î·È ÔÈ franchisees Ù˘ ÂÙ·ÈÚ›·˜ ·ÓÙÈÌÂÙˆ›˙ÔÓÙ·È ˆ˜ Û˘ÓÂÚÁ¿Ù˜ ÂȯÂÈÚË̷ٛ˜ Î·È fi¯È ˆ˜ ·ÏÔ› ÂÂÓ‰˘Ù¤˜
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ÂÏ¿ÙË, Ù· Û˘ÛÙ‹Ì·Ù· logistics ÁÈ· ÙËÓ ·Ôı‹Î¢ÛË Î·È ÙÔÓ ÂÊԉȷÛÌfi, ÙËÓ ÂÈÎÔÈÓˆÓ›· Î·È ÚÔÒıËÛË ÙˆÓ ˆÏ‹ÛÂˆÓ Î·È Ù· ÚÔÁÚ¿ÌÌ·Ù· ÈÛÙfiÙËÙ·˜. ™Â Ì›· ·ÁÔÚ¿ Ô˘ Ë ¤ÓÓÔÈ· Î·È Ú·ÎÙÈ΋ Ù˘ Ϥ͢ «·ÏÏ·Á‹» Â›Ó·È Ì›· ηıËÌÂÚÈÓ‹ Ú·ÁÌ·ÙÈÎfiÙËÙ·, Ô ÎÏ¿‰Ô˜ ÙˆÓ ÛÔ˘ÂÚÌ¿ÚÎÂÙ Î˘ÚÈ·Ú¯Â›Ù·È ·fi ÙÂÚ¿ÛÙÈÔ ‰˘Ó·ÌÈÛÌfi Ì ÛËÌ·ÓÙÈΤ˜ ÚÔÔÙÈΤ˜ ·Ó¿Ù˘Í˘. ™Ù· Ó¤· ÚfiÙ˘· ÔÚÁ¿ÓˆÛ˘, ÚÔ‚ÔÏ‹˜ Î·È ‰È·ÓÔÌ‹˜ Ô˘ ‰È·ÌÔÚÊÒÓÔÓÙ·È, Ë ¤ÓÙ·ÍË Û ‰›ÎÙ˘· ·ÔÙÂÏ› Ì›· ·ÔÙÂÏÂÛÌ·ÙÈ΋ ÂÈÏÔÁ‹ ÁÈ· Ù· ÌÈÎÚÔÌÂÛ·›· ÛÔ˘ÂÚÌ¿ÚÎÂÙ, ÚÔÎÂÈ̤ÓÔ˘ Ó· ·ÓÙÈÌÂÙˆ›ÛÔ˘Ó ÙËÓ ÚfiÎÏËÛË ÙÔ˘ ̤ÏÏÔÓÙÔ˜ Ì ÂÈÙ˘¯›·, ÚÔÛʤÚÔÓÙ·˜ ÛÙÔÓ ÂÏ¿ÙË ÂÌÊ·Ó‹ ÚÔÛÙÈı¤ÌÂÓË ·Í›· ̤ۈ ÙÔ˘ ηٷÛÙ‹Ì·-
ÙÔ˜ ÙÔ˘˜, Ù˘ ·ÓÂÙ˘Á̤Ó˘ Â͢ËÚ¤ÙËÛ˘ ·ÏÏ¿ Î·È Ù˘ ÚÔ‚·ÏÏfiÌÂÓ˘ Û¯¤Û˘ ÔÈÎÈÏ›·˜-ÔÈfiÙËÙ·˜-ÙÈÌ‹˜. ∏ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜, Ì ÂÊfi‰È· ÙÔ ÈÛ¯˘Úfi fiÓÔÌ·, ÙËÓ ˘„ËÏ‹ Ù¯ÓÔÁÓˆÛ›·, ÙËÓ ¿ÚÙÈ· ÔÚÁ¿ÓˆÛË, ÙȘ ÛËÌ·ÓÙÈΤ˜ ˘Ô‰Ô̤˜ Î·È ÙȘ Û˘ÓÂÚÁ·Û›Â˜ Ô˘ ¤¯ÂÈ ·Ó·Ù‡ÍÂÈ Ì ÚÔÌËıÂ˘Ù¤˜ ÛÙËÓ ∂ÏÏ¿‰· Î·È ÙÔ Â͈ÙÂÚÈÎfi, ·ÔÙÂÏ› Ì›· ÈÛ¯˘Ú‹ ÂÈÏÔÁ‹ ÁÈ· Û˘ÓÂÚÁ·Û›· ÙfiÛÔ ÁÈ· ÙÔ˘˜ ˘ÊÈÛÙ¿ÌÂÓÔ˘˜ ÂȯÂÈÚË̷ٛ˜ ÙÔ˘ ÎÏ¿‰Ô˘ fiÛÔ Î·È ÁÈ· Ó¤Ô˘˜ ÂÂÓ‰˘Ù¤˜. ∏ Û˘ÓÂÚÁ·Û›· Ì ÙËÓ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ ÚÔÛʤÚÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· ÛÙÔ˘˜ ÂȯÂÈÚË̷ٛ˜ Ó· ·ÓÙÂÂͤÏıÔ˘Ó ÛÙȘ ‰È·ÚÎÒ˜ ÌÂÙ·‚·ÏÏfiÌÂÓ˜ Û˘Óı‹Î˜ Ù˘ ·ÁÔÚ¿˜ Î·È Ó· ÂÈÙ‡¯Ô˘Ó ÙÔ˘˜ ÛÙfi¯Ô˘˜ ÙÔ˘˜, Ì ̛· Û˘Ó¯‹ ÚÔ‹
Δ· ÏÂÔÓÂÎÙ‹Ì·Ù· ÁÈ· ÙÔÓ Û˘ÓÂÚÁ¿ÙË Ù˘ ∞μ
√ Û˘ÓÂÚÁ¿Ù˘ Ù˘ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜, Ô˘ÛÈ·ÛÙÈο ÂÂÓ‰‡ÂÈ: ■ ™Â ¤Ó· ‰ڷȈ̤ÓÔ Î·È ·Ó·ÁÓˆÚÈṲ̂ÓÔ fiÓÔÌ·, Û˘ÓÒÓ˘ÌÔ Ì ÙËÓ ÔÈfiÙËÙ·, ÙËÓ ÔÈÎÈÏ›· Î·È ÙËÓ ·ÍÈÔÈÛÙ›. ■ ™ÙËÓ ·ÛÊ¿ÏÂÈ· Î·È ÙË ‰‡Ó·ÌË ÂÓfi˜ ÂÒÓ˘ÌÔ˘, ηıÈÂڈ̤ÓÔ˘ Î·È ·Ó·ÁÓˆÚÈṲ̂ÓÔ˘ ‰ÈÎÙ‡Ô˘. ■ ™ÙË ‰˘Ó·ÙfiÙËÙ· Û˘ÌÌÂÙÔ¯‹˜ Û ̛· ‰ڷȈ̤ÓË Î·È Î·Ù·ÍȈ̤ÓË ·Ï˘Û›‰· Ì ÈÛ¯˘Úfi fiÓÔÌ·, ·ÓÂÙ˘Á̤ÓË ÔÚÁ·ÓˆÙÈ΋ ‰ÔÌ‹, ÈÛ¯˘Ú‹ ‰˘Ó·ÌÈ΋ ·Ó¿Ù˘Í˘ Î·È Ôχ¯ÚÔÓË ÂÌÂÈÚ›·. ■ ™ÙËÓ Î·ıËÌÂÚÈÓ‹ Î·È Ô˘ÛÈ·ÛÙÈ΋ ˘ÔÛÙ‹ÚÈÍË Û fiÏ· Ù· ›‰· ÏÂÈÙÔ˘ÚÁ›·˜ (ÔÈÎÈÏ›·, ÚÔ˚fiÓÙ· ȉȈÙÈ΋˜ ÂÙÈΤٷ˜, ÂÌÔÚÈ΋ ÔÏÈÙÈ΋, ·ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÙÈ̤˜, ÙÚÔÊÔ‰ÔÛ›·-ÂÊԉȷÛÌfi˜, ηıËÌÂÚÈ-
Ó‹ ÏÂÈÙÔ˘ÚÁ›·, merchandising, ‰È·Ê‹ÌÈÛË Î·È ÚÔÒıËÛË ˆÏ‹ÛˆÓ). ■ ™ÙËÓ Ï¤ÔÓ ·ÓÂÙ˘Á̤ÓË Ù¯ÓÔÁÓˆÛ›· ÛÙÔ ¯ÒÚÔ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÛÔ˘ÂÚÌ¿ÚÎÂÙ. ■ ™ÙËÓ ·Ó·ÌÊÈÛ‚‹ÙËÙË ÔÈfiÙËÙ· ÙˆÓ ÚÔ˚fiÓÙˆÓ Ù˘ ∞μ ∞Í›˙ÂÈ Ù¤ÏÔ˜ Ó· ÛËÌÂȈı› Ë ÛËÌ·Û›·, Ë ı¤ÛË Î·È Ë ‰˘Ó·ÌÈ΋ ÙÔ˘ ‰ÈÎÙ‡Ô˘ franchise ̤۷ ÛÙÔÓ ŸÌÈÏÔ Ù˘ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜. ΔÔ ‰›ÎÙ˘Ô franchise Ù˘ ∞μ Ô˘ ‹‰Ë ·ÚÈıÌ› 44 ηٷÛÙ‹Ì·Ù·, ÂÓÙ¿ÛÛÂÙ·È ÔÚÁ·ÓÈο Ì·˙› Ì ٷ 195 ÂÙ·ÈÚÈο ηٷÛÙ‹Ì·Ù· Î·È Ù· 11 Cash & Carry Î·È ·Ó·Ï·Ì‚¿ÓÂÈ ÛÙÚ·ÙËÁÈÎfi ÚfiÏÔ ÛÙËÓ ÂÚ·ÈÙ¤Úˆ ·Ó¿Ù˘ÍË Î·È ÂÓ‰˘Ó¿ÌˆÛË Ù˘ ·Ï˘Û›‰·˜ ÙˆÓ 251 ÛËÌ›ˆÓ ÒÏËÛ˘.
˘ÔÛÙ‹ÚÈ͢ Ô˘ ÍÂÎÈÓ¿ ·fi Ù· ÚÒÙ· ÛÙ¿‰È· ‰ËÌÈÔ˘ÚÁ›·˜ ‹ ÌÂÙ·Û¯ËÌ·ÙÈÛÌÔ‡ ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜ Î·È ÂÍÂÏ›ÛÛÂÙ·È Î·ı’ fiÏË ÙË ‰È¿ÚÎÂÈ· Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ ÙÔ˘. μ·ÛÈ΋ ·Ú¯‹ Ù˘ ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ Â›Ó·È Ë Û˘ÓÂÚÁ·Û›· Ì ¿ÍÈÔ˘˜ ·ÁÁÂÏ̷ٛ˜, ·Ú¤¯ÔÓÙ·˜ ÈÛfiÙÈÌË Û˘ÌÌÂÙÔ¯‹ Î·È Â˘Î·Èڛ˜, ÁÈ’ ·˘Ùfi Î·È ÔÈ franchisees Ù˘ ÂÙ·ÈÚ›·˜ ·ÓÙÈÌÂÙˆ›˙ÔÓÙ·È ˆ˜ Û˘ÓÂÚÁ¿Ù˜-ÂȯÂÈÚË̷ٛ˜ Î·È fi¯È ˆ˜ ·ÏÔ› ÂÂÓ‰˘Ù¤˜. ∏ ÚfiÙ·ÛË Û˘ÓÂÚÁ·Û›·˜ Ô˘ ·Ó·Ù‡ÛÛÂÈ Ë ∞μ μ·ÛÈÏfiÔ˘ÏÔ˜ ‚·Û›˙ÂÙ·È ÛÙË ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘ Û‹Ì·ÙÔ˜ AB Food Market Ì ÙÔ ÔÔ›Ô Â›Ó·È ÈηÓfi Ó· Â͢ËÚÂÙ‹ÛÂÈ Ù È˜ ·Ó¿ÁΘ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ. μ·ÛÈÎfi˜ ÛÙfi¯Ô˜ ÙÔ˘ Û‹Ì·ÙÔ˜ ∞μ Food Market Â›Ó·È Ë ·ÔÚÚfiÊËÛË ÙˆÓ Î‡ÚÈˆÓ ·ÁÔÚÒÓ Ù˘ ‚‰ÔÌ¿‰·˜ ηıÒ˜ Î·È ÙˆÓ Î·ıËÌÂÚÈÓÒÓ ·ÁÔÚÒÓ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ Ô˘ ÌÔÚ› Ó· ÚÔ·„Ô˘Ó. ΔÔ ÚÔÊ›Ï ÙÔ˘ ∞μ Food Market Â›Ó·È ÙÔ Û‡Á¯ÚÔÓÔ Î·È ÂÒÓ˘ÌÔ Î·Ù¿ÛÙËÌ· Ù˘ ÂÚÈÔ¯‹˜, Ì ÊÈÏÈÎfi Î·È ÔÈÎÂ›Ô ÂÚÈ‚¿ÏÏÔÓ ·ÁÔÚÒÓ. √ ¯ÒÚÔ˜ ÒÏËÛ˘ Â›Ó·È ·fi +/- 350 Ù.Ì. ¤ˆ˜ 700 Ù.Ì., ¯ˆÚ›˜ Ó· Û˘ÌÂÚÈÏ·Ì‚¿ÓÂÙ·È Ô ¯ÒÚÔ˜ ·Ôı‹Î˘. ∞·Ú·›ÙËÙË ÚÔ¸fiıÂÛË ·ÔÙÂÏ› Ë ‡·ÚÍË ¯ÒÚÔ˘ ÛÙ¿ıÌ¢Û˘ Ì ÙÔ˘Ï¿¯ÈÛÙÔÓ 20 25 ı¤ÛÂȘ, ÂÓÒ Ë ÁˆÁÚ·ÊÈ΋ ı¤ÛË ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜ Â›Ó·È ÔÈ fiÏÂȘ Î·È ÎˆÌÔfiÏÂȘ Ù˘ ·گ›·˜, ηıÒ˜ Î·È ÙÔ˘ÚÈÛÙÈο ΤÓÙÚ· Ôχ ÌÂÁ¿Ï˘ Û˘ÁΤÓÙÚˆÛ˘ ·Ú·ıÂÚÈÛÙÒÓ Î·È ÌÂÁ¿Ï˘ ÂÔ¯È΋˜ ‰È¿ÚÎÂÈ·˜.
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∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
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À§√¶√π∂π ª∂ ∂¶πΔÀÃπ∞ Δπ™ ¶∂ƒπ™™√Δ∂ƒ∂™ ∂°∫∞Δ∞™Δ∞™∂π™ √π∫π∞∫ø¡ ºøΔ√μ√§Δ∞ï∫ø¡ ™Δ∏¡ ∂§§∞¢∞
Sunera: ∏ Ï¿Ì„Ë ÙÔ˘ ‹ÏÈÔ˘ ÛÙÔ franchise!!!
∏
Sunera ÂÙ·ÈÚ›· ˘ÏÔÔÈ› Ì ÂÈÙ˘¯›· ÙȘ ÂÚÈÛÛfiÙÂÚ˜ ÂÁηٷÛÙ¿ÛÂȘ ÔÈÎÈ·ÎÒÓ ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ Û˘ÛÙËÌ¿ÙˆÓ Û fiÏË ÙËÓ ∂ÏÏ¿‰·. ∂ȉÈ·ÂÙ·È ÛÙË ÌÂϤÙË Î·È ÂÁηٿÛÙ·ÛË ÔÈÎÈ·ÎÒÓ ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ Û˘ÛÙËÌ¿ÙˆÓ ¤ˆ˜ 10 Kw, ˘„ËÏÒÓ ÔÈÔÙÈÎÒÓ ÚԉȷÁÚ·ÊÒÓ, ηıÒ˜ ›Û˘ Î·È ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ ÂÁηٷÛÙ¿ÛÂˆÓ Û ·ÁÁÂÏÌ·ÙÈο ÎÙ›ÚÈ· ¤ˆ˜ 100 kw. ∏ ÔÌ¿‰· Ù˘ Sunera ·ÔÙÂÏÂ›Ù·È ·fi ¤ÌÂÈÚÔ ÛÙÂϯȷÎfi ‰˘Ó·ÌÈÎfi, Ì ÔÏ˘ÂÙ‹ ›ڷ ÛÙÔÓ ¯ÒÚÔ ÙˆÓ ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ Î·È ÂÈÛÙËÌÔÓÈ΋ ηٿÚÙÈÛË. √È ¿ÓıÚˆÔ› Ù˘, Ù˘¯ÈÔ‡¯ÔÈ, ÂÍÂȉÈÎÂ˘Ì¤ÓÔÈ ËÏÂÎÙÚÔÏfiÁÔÈ Ì˯·ÓÈÎÔ›, ÈÛÙÔÔÈË̤ÓÔÈ ¤ÌÂÈÚÔÈ ÂÁηٷÛٿ٘, ÂÎ·È‰Â˘Ì¤ÓÔÈ ˆÏËÙ¤˜ ·ÏÏ¿ Î·È fiÏÔ ÙÔ ‰˘Ó·ÌÈÎfi, ··ÚÙ›˙Ô˘Ó ÙËÓ ÔÌ¿‰· οÓÔÓÙ·˜ ÙË ‰È·ÊÔÚ¿ Û οı ·ʋ Ì·˙› Û·˜. ™ÙË Sunera ÂÈÎÚ·Ù› Ë ·ÓÙ›ÏË„Ë fiÙÈ Ù· ÔÈÎȷο ʈÙÔ‚ÔÏÙ·˚ο Û˘ÛÙ‹Ì·Ù· ¤¯Ô˘Ó ‰È·ÊÔÚÂÙÈΤ˜ ·Ó¿ÁΘ ·fi ÙȘ ˘fiÏÔȘ ÂÁηٷÛÙ¿ÛÂȘ ʈÙÔ‚ÔÏÙ·˚ÎÒÓ Û˘ÛÙËÌ¿ÙˆÓ, ÙfiÛÔ ÛÙÔ Ù¯ÓÈÎfi ̤ÚÔ˜ οı ÂÁηٿÛÙ·Û˘ fiÛÔ Î·È ÛÙËÓ Â͢ËÚ¤ÙËÛË ÙÔ˘ οı ÂÏ¿ÙË. ªÂ ÙËÓ ÂÌÂÈÚ›· Ù˘ Ë ÂÙ·ÈÚ›· ¤¯ÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· Ó· ·Ó·ÁÓˆÚ›˙ÂÈ ÙȘ ȉȷÈÙÂÚfiÙËÙ˜ Ô˘ ÚÔ·ÙÔ˘Ó Î·Ù¿ ÙË ÌÂϤÙË, ÙÔÓ Û¯Â‰È·ÛÌfi, ÙËÓ ÂÁηٿÛÙ·ÛË, ÙË ‰È·‰Èηۛ· ‰·ÓÂÈÔ‰fiÙËÛ˘ ÂÓfi˜ ÔÈÎÈ·ÎÔ‡ ʈÙÔ‚ÔÏÙ·˚ÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ Î·È ÔÈ ÂÎÚfiÛˆÔ› Ù˘ Â›Ó·È ¤ÙÔÈÌÔÈ Ó· ÚÔÛʤÚÔ˘Ó fiϘ ÙȘ Èı·Ó¤˜ χÛÂȘ. ∏ ÂÙ·ÈÚ›· Â›Ó·È Û¯Â‰È·Ṳ̂ÓË Î·Ù¿ Ù¤ÙÔÈÔ ÙÚfiÔ ÒÛÙ ӷ ÌÔÚ› Ó· Û·˜ ·Ú¤¯ÂÈ fiϘ ÂΛӘ ÙȘ ˘ËÚÂۛ˜ Ô˘ ··ÈÙÔ‡ÓÙ·È, ÒÛÙ ӷ ÔÏÔÎÏËÚˆı› Ì›· ÂÁηٿÛÙ·ÛË ÊˆÙÔ‚ÔÏÙ·˚ÎÔ‡ Û ̛· ÔÈΛ· Ì ÙË Ì¤ÁÈÛÙË, ·ÏÏ¿ ΢ڛˆ˜ ÂÁÁ˘Ë̤ÓË ·fi‰ÔÛË ÙÔ˘ Û˘ÛÙ‹Ì·ÙÔ˜ Î·È ¯ˆÚ›˜ Ó· ·Û¯ÔÏËı›Ù ηıfiÏÔ˘ ÂÛ›˜.
Δ· ηٷÛÙ‹Ì·Ù· ÂÌÔÚ›·˜ Î·È ÒÏËÛ˘ ÔÈÎÈ·ÎÒÓ ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ Û˘ÛÙËÌ¿ÙˆÓ Sunera Â›Ó·È ¤Ó·˜ ηÈÓÔ‡ÚÁÈÔ˜ ıÂÛÌfi˜ Ô˘ ¤Ú¯ÂÙ·È Ó· Û˘Ì‚¿ÏÂÈ ÛÙËÓ ÂÚÈ‚·ÏÏÔÓÙÈ΋ ·Ó¿Ù˘ÍË Î·È ÛÙË Ì›ˆÛË Ù˘ Ú‡·ÓÛ˘, ̤ۈ Ù˘ ·Ú·ÁˆÁ‹˜ ËÏÂÎÙÚÈ΋˜ ÂÓ¤ÚÁÂÈ·˜, ·fi Û˘ÏϤÎÙ˜ ÛÙ·ıÂÚ‹˜ ‚¿Ûˆ˜, Ù˘ ËÏȷ΋˜ ÂÓ¤ÚÁÂÈ·˜. √È ˘ËÚÂۛ˜ Ô˘ ÚÔÛʤÚÂÈ ¤Ó· ηٿÛÙËÌ· Sunera ·ÊÔÚÔ‡Ó È‰ÈÒÙ˜ Ì ȉÈfiÎÙËÙ˜ ηÙÔÈ˘, ÌÔÓÔηÙÔÈ˘, ÂȯÂÈÚ‹ÛÂȘ, Ô˘ ı¤ÏÔ˘Ó Ó· ˆÊÂÏËıÔ‡Ó ·fi ÙËÓ ÂÁηٿÛÙ·ÛË Û˘ÛÙËÌ¿ÙˆÓ ·Ú·ÁˆÁ‹˜ ËÏÂÎÙÚÈ΋˜ ÂÓ¤ÚÁÂÈ·˜ Î·È Ó· ÂÍÔÈÎÔÓÔÌÔ‡Ó ¤Ó· extra ·ÊÔÚÔÏfiÁËÙÔ ÂÈÛfi‰ËÌ·.
√Ϙ ÔÈ ‰È·‰Èηۛ˜ Ì Ì˯·ÓÈÎÔ‡˜, ÙÚ¿Â˙˜, ÂÁηٷÛÙ¿ÛÂȘ Î·È ‰ËÌfiÛȘ ˘ËÚÂۛ˜ Á›ÓÔÓÙ·È ·fi ÙËÓ ÂÙ·ÈÚ›· Î·È ¯ˆÚ›˜ Ó· ¯¿ÓÂÈ ¯ÚfiÓÔ Ô ÂÏ¿Ù˘
√π À¶∏ƒ∂™π∂™ ∏ ʈÙÔ‚ÔÏÙ·˚΋ Û·˜ ÂÁηٿÛÙ·ÛË ı· ÏÂÈÙÔ˘ÚÁ› ÁÈ· ÔÏÏ¿ ¯ÚfiÓÈ·. ΔÔ
›‰ÈÔ ı· Ú¤ÂÈ Ó· ‰È·ÚΤÛÂÈ Î·È Ë Û˘ÓÂÚÁ·Û›· Û·˜ Ì ÙËÓ ÂÙ·ÈÚ›·. ™Ùfi¯Ô˜ Â›Ó·È Ó· Ì›ÓÂÙ ÈηÓÔÔÈË̤ÓÔÈ Î·ı’ fiÏË ÙË ‰È¿ÚÎÂÈ· ˙ˆ‹˜ ÙÔ˘ Û˘ÛÙ‹Ì·Ùfi˜ Û·˜. °È’ ·˘Ùfi Ë ÂÙ·ÈÚ›· Û·˜ ·Ú·‰›‰ÂÈ ÙÔ Û‡ÛÙËÌ· ÔÏÔÎÏËڈ̤ÓÔ Î·È Ì «ÙÔ ÎÏÂȉ› ÛÙÔ ¯¤ÚÈ» Î·È ·Ú·ÎÔÏÔ˘ı› ÙËÓ ÂͤÏÈÍ‹ ÙÔ˘ Û ‚¿ıÔ˜ ¯ÚfiÓÔ˘ ÌÂ: ■ ΔËÏÂʈÓÈ΋ Â͢ËÚ¤ÙËÛË ÁÈ· ··ÓÙ‹ÛÂȘ Û fiϘ Û·˜ ÙȘ ·Ôڛ˜. ■ ∂›ÛÎÂ„Ë ÁÈ· ÂÓË̤ڈÛË ÛÙÔÓ ¯ÒÚÔ Û·˜ ÁÈ· ·ÎÚÈ‚‹ ÂÎÙ›ÌËÛË. ■ ¢ˆÚÂ¿Ó ÔÈÎÔÓÔÌÔÙ¯ÓÈ΋ ÌÂϤÙË ·fi ÂÍÂȉÈÎÂ˘Ì¤ÓÔ˘˜ Ù˘¯ÈÔ‡¯Ô˘˜ Ì˯·ÓÔÏfiÁÔ˘˜. ■ ∂Í·ÛÊ¿ÏÈÛË Ù˘ ηχÙÂÚ˘ ¯ÚËÌ·ÙÔ‰fiÙËÛ˘, ÛÂ Û˘ÓÂÚÁ·Û›· Ì ÙȘ ÌÂÁ·Ï‡ÙÂÚ˜ ÙÚ¿Â˙˜. ■ ¢ÈÂÎÂÚ·›ˆÛË ÙˆÓ ‰È·‰ÈηÛÈÒÓ Ì ÙË ¢∂∏ Î·È ÙÔ ¢ËÌfiÛÈÔ.
■ ∂ÁηٿÛÙ·ÛË ÊˆÙÔ‚ÔÏÙ·˚ÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ ·fi ¤ÌÂÈÚ· & ÈÛÙÔÔÈË̤ӷ Û˘ÓÂÚÁ›· Ù¯ÓÈÎÒÓ. ■ ™˘ÓÙ‹ÚËÛË ÙÔ˘ Ê/‚ Û˘ÛÙ‹Ì·Ùfi˜ Û·˜ ÌÂÙ¿ ÙËÓ ÂÁηٿÛÙ·ÛË. ■ ΔËÏÂÌÂÙÚÈ΋ ·Ú·ÎÔÏÔ‡ıËÛË Ù˘ ·fi‰ÔÛ˘ ÙÔ˘ ʈÙÔ‚ÔÏÙ·˚ÎÔ‡ Û·˜ Û˘ÛÙ‹Ì·ÙÔ˜. √Ϙ ÔÈ ‰È·‰Èηۛ˜ Ì Ì˯·ÓÈÎÔ‡˜, ÙÚ¿Â˙˜, ÂÁηٷÛÙ¿ÛÂȘ Î·È ‰ËÌfiÛȘ ˘ËÚÂۛ˜ Á›ÓÔÓÙ·È ·fi ÙËÓ ÂÙ·ÈÚ›· Î·È ¯ˆÚ›˜ Ó· ¯¿ÓÂÈ ¯ÚfiÓÔ Ô ÂÏ¿Ù˘. ∏ Sunera Ì ÙË Û˘Ì‚ÔÏ‹ Ù˘ ÂÙ·ÈÚ›·˜ ∞Ó¿Ù˘Í˘ ¢ÈÎÙ‡ˆÓ Francise, New Business ‰ËÌÈÔ‡ÚÁËÛ·Ó ÙËÓ ÚÒÙË ·Ï˘Û›‰· ηٷÛÙËÌ¿ÙˆÓ ÒÏËÛ˘ ʈÙÔ‚ÔÏÙ·˚ÎÒÓ Û˘ÛÙËÌ¿ÙˆÓ. ¢ËÌÈÔ˘ÚÁ‹ÛÙ ÙÒÚ· ÙÔ ‰ÈÎfi Û·˜ ηٿÛÙËÌ· Sunera ηıÒ˜ Û·˜ ÚÔÛʤÚÂÙ·È: ■ Δ¯ÓÈ΋ Âη›‰Â˘ÛË ÙÔ˘ ÚÔÛˆÈÎÔ‡ Û·˜. ■ ΔȘ ÌÂϤÙ˜ ÁÈ· ÙȘ ÂÁηٷÛÙ¿ÛÂȘ ÙˆÓ ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ Û˘ÛÙËÌ¿ÙˆÓ. ■ ΔËÓ ÚÔÌ‹ıÂÈ· fiÏˆÓ ÙˆÓ ˘ÏÈÎÒÓ ÙˆÓ Û˘ÛÙËÌ¿ÙˆÓ. ■ ΔËÓ ÂÁηٿÛÙ·ÛË ÙˆÓ Û˘ÛÙËÌ¿ÙˆÓ. ■ √Ì·‰È΋ Ì·˙È΋ ‰È·Ê‹ÌÈÛË - ÚÔÒıËÛË. ■ ™˘Ó¯‹ Ù¯ÓÈ΋ Î·È ÂȯÂÈÚËÌ·ÙÈ΋ ˘ÔÛÙ‹ÚÈÍË. ■ ¢È·Ú΋ ÂÓË̤ڈÛË ÙˆÓ Ù¯ÓÔÏÔÁÈÎÒÓ ÂÍÂϛ͈Ó. ■ ∞ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÙÈ̤˜. ■ ∞ÔÎÏÂÈÛÙÈÎfiÙËÙ· ÂÚÈÔ¯‹˜. ■ √Ï· Ù· ÏÂÔÓÂÎÙ‹Ì·Ù· Ô˘ ¤¯ÂÈ ¤Ó· ‰›ÎÙ˘Ô ·ÓÂÏÏ·‰È΋˜ ˘ÔÛÙ‹ÚÈ͢. ■ ¶Ï‹ÚË Û¯Â‰È·ÛÌfi ÙÔ˘ ηٷÛÙ‹Ì·ÙÔ˜.
Δπ ∑∏Δ∂π ∏ ∂Δ∞πƒ∂π∞ πηӿ, ÊÈÏfi‰ÔÍ·, Ì ¿ıÔ˜ ÁÈ· ‰ËÌÈÔ˘ÚÁ›· ¿ÙÔÌ·, Ô˘ ı¤ÏÔ˘Ó Ó· Û˘Ó‰¤ÛÔ˘Ó ÙÔ fiÓÔÌ¿ ÙÔ˘˜ Ì ÙËÓ Ï¤ÔÓ ÂÒÓ˘ÌË Î·È ÎÂÚ‰ÔÊfiÚ· χÛË ÛÙÔÓ ¯ÒÚÔ ÙˆÓ ÔÈÎÈ·ÎÒÓ ÊˆÙÔ‚ÔÏÙ·˚ÎÒÓ Î·È Ó· ˆÊÂÏËıÔ‡Ó ·fi Ù· ÏÂÔÓÂÎÙ‹Ì·Ù· ÙÔ˘ francise Ù˘ Sunera.
π. ª¿ÎÔ˘ ∞Δ∂, Ë Î·Ù·Û΢·ÛÙÈ΋ Ì ÂÌÂÈÚ›· 30 ÂÙÒÓ Î·È Ì ÛËÌ·ÓÙÈÎÔ‡˜ ÂÏ¿Ù˜
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π. ª¿ÎÔ˘ ∞Δ∂ Â›Ó·È Ì›· ·ÌÈÁÒ˜ ηٷÛ΢·ÛÙÈ΋ ÂÙ·ÈÚ›· Ë ÔÔ›· ·Û¯ÔÏÂ›Ù·È Ì ÙËÓ ·Ó¿ÏË„Ë ÂÚÁ·ÛÈÒÓ ÔÈ Ôԛ˜ ηχÙÔ˘Ó Û¯Â‰fiÓ ÙÔ Û‡ÓÔÏÔ ÙˆÓ ··ÈÙ‹ÛÂˆÓ ÂÓfi˜ Û‡Á¯ÚÔÓÔ˘ ·ÁÁÂÏÌ·ÙÈÎÔ‡ ¯ÒÚÔ˘, ‰ËÏ·‰‹ ¯ˆÌ·ÙÔ˘ÚÁÈΤ˜, ÎÙÈÚȷΤ˜, ËÏÂÎÙÚÈΤ˜, ˘‰Ú·˘ÏÈΤ˜, ÎÏÈÌ·ÙÈÛÙÈΤ˜ Î·È ¿ÏϘ ÂÊ·ÚÌÔÁ¤˜, ηχÙÔÓÙ·˜ Ï‹Úˆ˜ ÙȘ ·Ó¿ÁΘ Ù˘ ·ÁÔÚ¿˜ ÁÈ· ÙË ‰fiÌËÛË ÎÙÈÚ›ˆÓ. ∏ ÂÌÂÈÚ›· Ù˘ ÂÙ·ÈÚ›·˜ ·Ó¿ÁÂÙ·È Û ̛· ÂÚ›Ô‰Ô 30 ÂÙÒÓ Ì ÔÏÏ¿ Î·È ÛËÌ·ÓÙÈο ¤ÚÁ· ÛÙËÓ ÂÚ›Ô‰Ô ·˘Ù‹. ¶ÈÔ Û˘ÁÎÂÎÚÈ̤ӷ, ÔÈ ·Ú¯fiÌÂÓ˜ ·fi ÙËÓ Âȯ›ÚËÛË ˘ËÚÂۛ˜ ηٷٿÛÛÔÓÙ·È ÛÂ
¤ÍÈ ÌÂÁ¿Ï˜ ηÙËÁÔڛ˜: ■ ∂ÎÙ¤ÏÂÛË ¤ÚÁˆÓ ‰fiÌËÛ˘ ·fi ÙÔ ∞ ¤ˆ˜ ÙÔ ø. ■ ™¯Â‰È·ÛÌfi˜ Î·È ÂÎÙ¤ÏÂÛË Î·ÈÓÔ‡ÚÁÈˆÓ ‹ ÚÔ˜ ·Ó·Î·›ÓÈÛË ¯ÒÚˆÓ Ì ¯Ú‹ÛË ÛÙ·ıÂÚÒÓ Û˘ÓÂÚÁ›ˆÓ Î·È ·ÍÈÔÔ›ËÛË Ù˘ ȉȷ›ÙÂÚ˘ ÁÓÒÛ˘ Ù˘ ÂÙ·ÈÚ›·˜ ÛÙÔÓ ¯ÒÚÔ Ù˘ Á˘„ÔÛ·Ó›‰·˜ Î·È ÂÓ Á¤ÓÂÈ Ù˘ ÍËÚ¿˜ ‰fiÌËÛ˘. ■ ∞Ó··Ï·›ˆÛË ÎÙÈÚ›ˆÓ. ■ ∞Ó¤ÁÂÚÛË ÚÔηٷÛ΢·ÛÌ¤ÓˆÓ ÌÂÙ·ÏÏÈÎÒÓ ÎÙÈÚ›ˆÓ Î·È ÔÏ˘ÒÚÔÊˆÓ Î·Ù·Û΢ÒÓ. ■ ¶·Ú·ÁˆÁ‹ ÚÔ˚fiÓÙˆÓ Í‡ÏÔ˘, ÌÂÙ¿ÏÏÔ˘ Î·È ·ÏÔ˘ÌÈÓ›Ô˘ Û ȉÈfiÎÙËÙË ÂÁηٿÛÙ·ÛË. ■ ÀËÚÂۛ˜ «After sales service» ÁÈ· ÙÔ˘˜
ÂÏ¿Ù˜ Ù˘ ÂÙ·ÈÚ›·˜ Î·È ÌfiÓÔ, Ô˘ ·ÊÔÚÔ‡Ó Û ÌÂÙ·ÁÂÓ¤ÛÙÂÚ˜ ÂÂÌ‚¿ÛÂȘ Û˘ÓÙ‹ÚËÛ˘ Î·È ·ÔηٿÛÙ·Û˘ ‚Ï·‚ÒÓ ¯Ú‹Û˘, ηıÒ˜ ›Û˘ Î·È Ù¯ÓÈÎÒÓ Û˘Ì‚Ô˘ÏÒÓ ÁÈ· ÙËÓ ÂÏ·¯ÈÛÙÔÔ›ËÛË ÙÔ˘ ÎfiÛÙÔ˘˜ Î·È ÙË ‚ÂÏÙ›ˆÛË ÙÔ˘ ·ÈÛıËÙÈÎÔ‡ ·ÔÙÂϤÛÌ·ÙÔ˜. √ÚÈṲ̂ÓÔÈ ·fi ÙÔ˘˜ ÂÏ¿Ù˜ Ù˘ ÂÙ·ÈÚ›·˜, ÙˆÓ ÔÔ›ˆÓ ÙÔ ÔÙÈÎfi Î·È ÏÂÈÙÔ˘ÚÁÈÎfi ·ÔÙ¤ÏÂÛÌ· ηıÒ˜ ›Û˘ Î·È Ë Â·Ó·ÏË„ÈÌfiÙËÙ· ÙˆÓ ¤ÚÁˆÓ ·ÔÙÂÏÔ‡Ó ÙËÓ ÂÁÁ‡ËÛË ÙˆÓ ˘ËÚÂÛÈÒÓ, Â›Ó·È Ë ÙÚ¿Â˙· HSBC, Ë °ÂÓÈ΋ ΔÚ¿Â˙·, Ë ∂ÌÔÚÈ΋ ÙÚ¿Â˙·, Ë City Bank, Ë Vodafone, Ô °ÂÚÌ·Ófi˜, Ë Cosmote, ÔÈ ·ÛÊ·ÏÈÛÙÈΤ˜ ÂÙ·ÈÚ›˜ Helvetia, Inttera-
merican & Allianz, Ë Prince Oliver, Ù· Alexi Andriotti, Ë Bodytalk, Ë Elite, Ë Migato, ÂȯÂÈÚ‹ÛÂȘ ÂÛÙ›·Û˘ (¶›Ù· ¶·Ó, Flocafe, ¢ˆ‰ÒÓË, ¢ÚÔÛÔËÁ‹ Î.Ï.), Ù· ÓÔÛÔÎÔÌ›· ™˘ÁÁÚfi˜, ÀÁ›· Î·È ∫˘·ÓÔ‡˜ ™Ù·˘Úfi˜, ÙÔ ∞ÂÚÔ‰ÚfiÌÈÔ «∂Ï. μÂÓÈ˙¤ÏÔ˜» Î.¿. √È ÈÔ ÚfiÛÊ·Ù˜ Û˘ÓÂÚÁ·Û›Â˜ Ù˘ Â›Ó·È Ì ÙËÓ ÂÙ·ÈÚ›· ÂÛÙ›·Û˘ Simply Burger, Ì ÙËÓ ÂÙ·ÈÚ›· ÂÌÔÚ›·˜ Î·È ÙÔÔı¤ÙËÛ˘ ÎÚ˘ÛÙ¿ÏÏˆÓ Carglass, ÙËÓ ÂÙ·ÈÚ›· ÂÌÔÚ›·˜ ÂȉÒÓ Î·ı·ÚÈÛÌÔ‡ Diversey, ÙÔ ÂÛÙÈ·ÙfiÚÈÔ Mimaya, ÙÔ ÂÎ·È‰Â˘Ù‹ÚÈÔ Infoquality Î·È ÙËÓ Pinko (ÂÌÔÚ›· ÂÓ‰˘Ì¿ÙˆÓ) ÙÔ˘ Rakas group.
Portfolio ∫Àƒπ∞∫∏ 26 º∂μƒOÀ∞ƒπOÀ 2012
√π ¶π¡∞∫∂™ Δ√À Ã∏ª∞Δπ™Δ∏ƒπ√À ∫∞π Δø¡ ∞ª√πμ∞πø¡ ■ ™ÂÏ›‰Â˜ 67-76
¢È·‚¿ÛÙÂ
∏ ÛÙÂÚϛӷ ÛÙÔ... ÌÈÎÚÔÛÎfiÈÔ ■ ™ÂÏ›‰· 62
AÎfiÌË...
¡ÔÌ›ÛÌ·Ù· ■ ™ÂÏ›‰· 64
πÛÔÙÈ̛˜ ■ ™ÂÏ›‰· 65
∂ÌÔÚ‡̷ٷ ■ ™ÂÏ›‰· 63
£∂Δπ∫√™ ∞¶√§√°π™ª√™ °π∞ Δ√¡ ∫§∞¢√ ¶∞ƒ∞ Δ∏ μ√ÀΔπ∞ Δ∏™ Δ∂§∂ÀΔ∞π∞™ ∂μ¢√ª∞¢∞™
∫¤Ú‰Ë 51,56% ÁÈ· ÙȘ ÙÚ¿Â˙˜ ÙÔ 2012 ® ƒ∂¶√ƒΔA∑ | §π§π∞¡ ª∞ƒ°∞ƒπΔ∏ lmargariti@kerdos.gr
∂‚‰ÔÌ·‰È·›Â˜ ·ÒÏÂȘ 9,05% η٤ÁÚ·„Â Ô ÁÂÓÈÎfi˜ ‰Â›ÎÙ˘, ÙÂÚÌ·Ù›˙ÔÓÙ·˜ ÙÔ ·ÓÔ‰ÈÎfi ÛÂÚ› ÙˆÓ ¤ÓÙ ÚÔËÁÔ‡ÌÂÓˆÓ Â‚‰ÔÌ¿‰ˆÓ, Ì ÙËÓ ·˘ÍË̤ÓË ÌÂÙ·‚ÏËÙfiÙËÙ· Î·È ÙËÓ ·‚‚·ÈfiÙËÙ· Ó· ·ӤگÔÓÙ·È ÛÙÔ ÂÏÏËÓÈÎfi ÃÚËÌ·ÙÈÛÙ‹ÚÈÔ. μÔ˘ÙÈ¿ 20,16% ÛËÌ›ˆÛÂ Ô ÙÚ·Â˙ÈÎfi˜ ‰Â›ÎÙ˘, ˆÛÙfiÛÔ, Ù· Î¤Ú‰Ë ÙÔ˘ ·fi ÙȘ ·Ú¯¤˜ ÙÔ˘ ¤ÙÔ˘˜ ·Ú·Ì¤ÓÔ˘Ó ÛËÌ·ÓÙÈο, ηıÒ˜ ÎÂÚ‰›˙ÂÈ ÔÛÔÛÙfi 51,56%. √ ‰Â›ÎÙ˘ FTSE20 ÛËÌ›ˆÛ ÛÙÔ Û‡ÓÔÏÔ Ù˘ ‚‰ÔÌ¿‰·˜ ·ÒÏÂȘ 12,02%, ÂÓÒ Û¯Â‰fiÓ fiϘ ÔÈ ÌÂÙÔ¯¤˜ ÙÔ˘ ˘Ô¯ÒÚËÛ·Ó, Ì ÂÍ·›ÚÂÛË ÙËÓ Jumbo, Ô˘ ÛËÌ›ˆÛ ‚‰ÔÌ·‰È·›· ¿ÓÔ‰Ô 2,15%. ΔË ÌÂÁ·Ï‡ÙÂÚË ÙÒÛË Î·Ù¿ 28,23% η٤ÁÚ·„Â Ë Marfin Popular Bank Î·È ·ÎÔÏÔ‡ıËÛ·Ó Ë Alpha Bank Ì ÙÒÛË 24,31%, Ë ¶ÂÈÚ·ÈÒ˜ Ì ·ÒÏÂȘ 23,36%, Ë Eurobank Ì ÙÒÛË 19,70% Î·È Ë ∂ıÓÈ΋ Ì ÙÒÛË 18,37%. ∏ MIG ˘Ô¯ÒÚËÛ ηٿ 17,04%, Ë ∫‡ÚÔ˘ ÛËÌ›ˆÛ ‚‰ÔÌ·‰È·›· ÙÒÛË
‹ÚÈÔ ˘Ô¯ÒÚË15,84% Î·È ÙÔ Δ·¯. Δ·ÌÈÂ˘Ù‹ Û ηٿ 13,04%. ∞ÒÏÂȘ 11,44% ÛËÌ›ˆÛÂ Ô √Δ∂, ÙÒÛË 11,32% ÛËÌ›ˆÛÂ Ô ª˘ÙÈÏËÓ·›Ô˜ Î·È 10,23% Ë ¢∂∏. ∞ÒÏÂȘ οو ÙÔ˘ 10% ÛËÌ›ˆÛ·Ó ÔÈ ˘fiÏÔÈÔÈ Ù›ÙÏÔÈ ÙÔ˘ ‰Â›ÎÙË.
AXON ∏ Û˘Ìʈӛ· ·ÔÌ›ˆÛ˘ ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜ Ì ÙÔ˘˜ ‰ÈÂıÓ›˜ Î·È ÂÁ¯ÒÚÈÔ˘˜ ÈÛو٤˜ ‰ÚÔÌÔÏÔÁ› ÙË ‰È·‰Èηۛ· ˘ÏÔÔ›ËÛ˘ ÙˆÓ ‰ÂÛ̇ÛÂˆÓ ¤ÙÛÈ ÒÛÙ ӷ ˘¿ÚÍÂÈ Ë ¯ÔÚ‹ÁËÛË Ù˘ ÚÒÙ˘ ‰fiÛ˘ ÙÔ˘ ‰·Ó›Ԣ Î·È ¿Ú· Ó· ·ÔÊ¢¯ı› Ë ¯ÚÂÔÎÔ›· Ù˘ ¯ÒÚ·˜, ·Ó·Ê¤ÚÂÈ ÛÙÔ «∫» Ô Î. ¡›ÎÔ˜ ∞ÎÎÈ˙›‰Ë˜, ÁÂÓÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ Ù˘ AXON ÃÚËÌ·ÙÈÛÙËÚȷ΋. √È Û˘Óı‹Î˜ ·ÛÙ¿ıÂÈ·˜ ¤Ó·ÓÙÈ ÙÔ˘ ÚÔËÁÔ‡ÌÂÓÔ˘ ‰È·ÛÙ‹Ì·ÙÔ˜ ¤¯Ô˘Ó ˘Ô¯ˆÚ‹ÛÂÈ Ï¤ÔÓ ÛËÌ·ÓÙÈο, ˆÛÙfiÛÔ ÌÂÙ¿ ÙË ‰È·Ú·ÁÌ¿Ù¢ÛË ÁÈ· ÙÔ PSI ÚԤ΢„ ÌÂÁ·Ï‡ÙÂÚË Û˘ÌÌÂÙÔ¯‹ ÙÔ˘ ȉȈÙÈÎÔ‡ ÙÔ̤·, ÁÂÁÔÓfi˜ Ô˘ ‰ËÌÈÔ‡ÚÁËÛ ·Ó·Ù·Ú¿ÍÂȘ ÛÙÔÓ ÙÚ·Â˙ÈÎfi ÎÏ¿‰Ô Î·È Î·Ù’ ¤ÎÙ·ÛË ÛÙÔ Û‡ÓÔÏÔ Ù˘
ÂÏÏËÓÈ΋˜ ¯ÚËÌ·ÙÈÛÙËÚȷ΋˜ ·ÁÔÚ¿˜. °È· ÙÔ ÂfiÌÂÓÔ ‰È¿ÛÙËÌ·, Û‡Ìʈӷ Ì ÙÔÓ Î. ∞ÎÎÈ˙›‰Ë, ·Ó·Ì¤ÓÔ˘Ì ‰È·Ù‹ÚËÛË Ù˘ ÌÂÙ·‚ÏËÙfiÙËÙ·˜ Û ˘„ËÏ¿ ›‰· ÛÙÔ Ã∞, ·ÊÔ‡ ·ÓÔȯٿ ·Ú·Ì¤ÓÔ˘Ó ÛÔ‚·Ú¿ ˙ËÙ‹Ì·Ù·, fiˆ˜ Ë ‰˘Ó·ÙfiÙËÙ· ˘ÏÔÔ›ËÛ˘ ÙˆÓ ‰ÂÛ̇ÛÂˆÓ ·fi ÙÔ˘˜ ‰‡ÛηÌÙÔ˘˜ ÎÚ·ÙÈÎÔ‡˜ ÊÔÚ›˜, ÂÓÒ ·‚‚·ÈfiÙËÙ· ÚÔηÏÔ‡Ó Î·È ÔÈ ÂÈΛÌÂÓ˜ ÂÎÏÔÁ¤˜, fiÔ˘ fiˆ˜ ‰Â›¯ÓÔ˘Ó fiÏ· ̤¯ÚÈ ÛÙÈÁÌ‹˜ ηӤӷ ÔÏÈÙÈÎfi ÎfiÌÌ· ‰ÂÓ ÌÔÚ› Ó· ÂÍ·ÛÊ·Ï›ÛÂÈ ÙËÓ ·˘ÙÔ‰˘Ó·Ì›·. ø˜ ÂÎ ÙÔ‡ÙÔ˘ ·Ó·Ì¤ÓÂÙ·È Â›ÔÓË Ë ‰ËÌÈÔ˘ÚÁ›· ÈÛ¯˘Ú‹˜ ÔÏÈÙÈ΋˜ ·ÔÊ·ÛÈÛÙÈÎfiÙËÙ·˜ ÁÈ· ÙË ÚÈ˙È΋ ÌÂÙ·ÚÚ‡ıÌÈÛË ÙÔ˘ ÎÚ¿ÙÔ˘˜ Î·È Ù˘ ÔÈÎÔÓÔÌ›·˜. Δ· fiÚÈ· Ù˘ ·Ófi‰Ô˘ ÙÔ˘ ÁÂÓÈÎÔ‡ ‰Â›ÎÙË Û Ӥ· ˘„ËÏ¿ ›‰· ÙÈÌÒÓ ÛÙË Ê¿ÛË ·˘Ù‹ Ê·›ÓÂÙ·È fiÙÈ Â›Ó·È ÂÚÈÔÚÈṲ̂ӷ, Û‡Ìʈӷ Ì ÙËÓ ∞Ã√¡ ÃÚËÌ·ÙÈÛÙËÚȷ΋. ™Â Èı·Ó‹ ·ÓÔ‰È΋ ·ÓÙ›‰Ú·ÛË Ô ÚÒÙÔ˜ ÛÙfi¯Ô˜ ÂÓÙÔ›˙ÂÙ·È ÛÙȘ 780 ÌÔÓ¿‰Â˜. ™Ù·ıÂÚÔÔ›ËÛË ¿Óˆ ·fi ÙÔ Â›Â‰Ô ·˘Ùfi ı· ‚ÂÏÙÈÒÛÂÈ ÙËÓ ÂÈÎfiÓ· Ù˘ ·ÁÔÚ¿˜. ∞ÓÙ›ıÂÙ·, Â¿Ó ˘¿ÚÍÂÈ ˘·Ó·¯ÒÚËÛË Î¿Ùˆ ·fi ÙȘ 750 ÌÔÓ¿-
‰Â˜ ÙfiÙ ı· ‰ËÌÈÔ˘ÚÁËıÔ‡Ó Û˘Óı‹Î˜ ‰ÈÔÏ›ÛıËÛ˘ ÙˆÓ ÙÈÌÒÓ Ì ÛÙfi¯Ô ÙËÓ ÂÚÈÔ¯‹ ÙˆÓ 690 ÌÔÓ¿‰ˆÓ.
BETA SECURITIES ∞fi ÙËÓ ÏÂ˘Ú¿ ÙÔ˘, Ô Î. ª¿ÓÔ˜ ÷Ù˙ˉ¿Î˘, ˘Â‡ı˘ÓÔ˜ ∞Ó¿Ï˘Û˘ Ù˘ Beta Securities, ÂÈÛËÌ·›ÓÂÈ fiÙÈ Ù¯ÓÈο, Ë ÁÚ‹ÁÔÚË ÙˆÙÈ΋ ΛÓËÛË ·fi Ù· ÂÊÂÙÈÓ¿ ˘„ËÏ¿ ·Ó·¯·ÈÙ›ÛÙËΠÚÔ˜ ÙËÓ ÂÚÈÔ¯‹ ÙˆÓ 740 ÌÔÓ¿‰ˆÓ, Ì ÙË ÌÂÁ·Ï‡ÙÂÚË ›ÂÛË Ó· ÂÛÙÈ¿˙ÂÙ·È ÛÙȘ ÙÚ¿Â˙˜. ∏ ÂÈ‚Ú¿‰˘ÓÛË Ù˘ ÙÒÛ˘ ÌÂÙ¿ ÙË Û˘Ó‰ڛ·ÛË Ù˘ ¶¤ÌÙ˘, ›Ûˆ˜ Ó· ·ÔÙÂÏ› Ì›· ηϋ ¤Ó‰ÂÈÍË ÈÛÔÚÚÔ›·˜ Ù˘ ·ÁÔÚ¿˜, Ë ÔÔ›· ÂÓÈÛ¯‡ÂÙ·È Î·È ·fi ÙËÓ ˘Ô¯ÒÚËÛË ÙˆÓ Û˘Ó·ÏÏ·ÎÙÈÎÒÓ fiÁΈÓ. ∏ ÂfiÌÂÓË Â‚‰ÔÌ¿‰· ÂÎÙÈÌ¿Ù·È fiÙÈ ı· ¤¯ÂÈ ÂÚÈÛÛfiÙÂÚÔ ÂÍÈÛÔÚÚÔËÙÈÎfi ¯·Ú·ÎÙ‹Ú·, ‰›ÓÔÓÙ·˜ ÚÔ‚¿‰ÈÛÌ· Û ̛· ÌÂÙÚÈÔ·ı‹ ·ÓÔ‰È΋ ΛÓËÛË Ì ÎÔÌ‚ÈÎfi Â›Â‰Ô ÙȘ 795 ÌÔÓ¿‰Â˜, Ë ‰È¿Û·ÛË ÙÔ˘ ÔÔ›Ô˘ ı· ·ӷʤÚÂÈ ÙËÓ Ù¿ÛË Û ·Ó·ÌÔÓ‹ Ó¤ˆÓ ÂÊÂÙÈÓÒÓ ˘„ËÏÒÓ.
∞Ó¿Ï˘ÛË ¶√π∂™ ∂π¡∞π √π ∂∫Δπª∏™∂π™ Δ√À™ °π∞ Δ√ «∞Àƒπ√» Δ∏™ √π∫√¡√ªπ∞™ Δ∏™ Ãøƒ∞™ ª∞™
∂Ù¿ Ô›ÎÔÈ ·Ó·Ï‡Ô˘Ó ÙË ‰È¿ÛˆÛË Ù˘ ∂ÏÏ¿‰·˜ ® ∞¡∞§À™∏ | ∂§∂À£∂ƒπ∞ ∫√ÀƒΔ∞§∏ ekourt@kerdos.gr
∞Ó·Ï˘Ù¤˜ Î·È ÔÈÎÔÓÔÌÔÏfiÁÔÈ ˘ÔÁÚ·ÌÌ›˙Ô˘Ó fiÙÈ Û›ÁÔ˘Ú· Ë Û˘Ìʈӛ· ÁÈ· ÙËÓ ∂ÏÏ¿‰· ·ÔÙÂÏ› ¤Ó· - ÂÈÙ¤ÏÔ˘˜ - ηÏfi Ó¤Ô, ·ÊÔ‡ ·ÔÌ·ÎÚ‡ÓÂÈ ÙÔÓ Êfi‚Ô Ù˘ ¯ÚÂÔÎÔ›·˜, ˆÛÙfiÛÔ ÂÈÛËÌ·›ÓÔ˘Ó fiÙÈ ÙÔ ÌÂÁ¿ÏÔ ÂÚÒÙËÌ· ·Ú·Ì¤ÓÂÈ Â¿Ó Ë Û˘Ìʈӛ· ·˘Ù‹ ı· ηٷʤÚÂÈ Ó· ÌÂÈÒÛÂÈ Ú·ÁÌ·ÙÈο ÙÔ ÂÏÏËÓÈÎfi ¯Ú¤Ô˜ ÛÙÔ 120,5% ÙÔ˘ ∞∂¶ ̤¯ÚÈ ÙÔ 2020, ÙË ÛÙÈÁÌ‹ Ô˘ Ë ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›· Û˘Ó¯›˙ÂÈ Ó· Û˘ÚÚÈÎÓÒÓÂÙ·È Î·È Ô ÂÏÏËÓÈÎfi˜ Ï·fi˜ ¤¯ÂÈ ÍÂÂÚ¿ÛÂÈ Ù· fiÚÈ¿ ÙÔ˘. √ˆ˜ ÙÔÓ›˙Ô˘Ó, Ù· ÚÔ‚Ï‹Ì·Ù· Ù˘ ¯ÒÚ·˜ ı· ·Ú·Ì›ÓÔ˘Ó „ËÏ¿ ÛÙËÓ ·Ù˙¤ÓÙ· Ù˘ ·ÁÔÚ¿˜ ÁÈ· Ôχ ‰È¿ÛÙËÌ· ·ÎfiÌË Î·È ·ÌÊÈ‚¿ÏÏÔ˘Ó ·Ó ÙÔ ı¤Ì· Ù˘ ∂ÏÏ¿‰·˜ «ÙÂÏ›ˆÛ» ÛÙÔ Eurogroup.
JPMORGAN: Δπ ∫∞Δ∞º∂ƒ¡∂π Δ√ PSI; ¢È·‚¿˙ÔÓÙ·˜ ÙË Ó¤· ¤ÎıÂÛË ‚ȈÛÈÌfiÙËÙ·˜ ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜, ı· ÌÔÚÔ‡Û οÔÈÔ˜ ‡ÎÔÏ· Ó· ·Ó·ÚˆÙËı› ÙÈ Â›Ó·È ·ÎÚÈ‚Ò˜ ·˘Ùfi Ô˘ ηٷʤÚÓÂÈ ÙÔ PSI; √ˆ˜ ÂÈÛËÌ·›ÓÂÈ Ë JPMorgan, ÛÙËÓ ¤ÎıÂÛË ·˘Ù‹, ÙÔ ÂÏÏËÓÈÎfi ·Î·ı¿ÚÈÛÙÔ ¯Ú¤Ô˜ ÚÔ˜ ÙÔ ∞∂¶ ÎÈÓÂ›Ù·È ·fi 164% ÙÔ 2011 ÛÙÔ 163% ÙÔ 2012 Î·È ÛÙÔ 168% ÙÔ 2013. •ÂÎÈÓ¿ Ó· ÌÂÈÒÓÂÙ·È Û ÌfiÓÈÌË ‚¿ÛË ÙÔ 2014, fiÙ·Ó Ë ·Ó¿Ù˘ÍË ˘ÔÙ›ıÂÙ·È fiÙÈ ı· ¤¯ÂÈ ÂÈÛÙÚ¤„ÂÈ Î·È ÙÔ ÚˆÙÔÁÂÓ¤˜ ÏÂfiÓ·ÛÌ· Êı¿ÓÂÈ ÛÙÔ 4,5% ÙÔ˘ ∞∂¶. ∂Î ÚÒÙ˘ fi„ˆ˜ Â›Ó·È ‰‡ÛÎÔÏÔ Ó· ‰Ô‡Ì ÙÔÓ ·ÓÙ›ÎÙ˘Ô ÙÔ˘ PSI Û ·˘Ù‹ ÙËÓ ÙÚԯȿ ÙÔ˘ ¯Ú¤Ô˘˜. ∞ÏÏ¿, ·fi ÙËÓ ¿Ô„Ë Ù˘ ̤ÙÚËÛ˘ ÙÔ˘ ÙÈ ı· ÂÈÙ¢¯ı› Ì ÙÔ PSI, Ë ÔÚ›· ÙÔ˘ ¯Ú¤Ô˘˜ Ì ÙÔ PSI Ú¤ÂÈ Ó· Û˘ÁÎÚÈı› Ì ·˘Ù‹Ó ¯ˆÚ›˜ ÙÔ PSI. ΔÔ ¢¡Δ ‰ÂÓ ÚԂϤÂÈ Ì›· Ù¤ÙÔÈ· ÂÚ›ÙˆÛË Î·È ‰ÂÓ Â›Ó·È ·Ôχو˜ ۷ʤ˜ ÔÈ· ı· Â›Ó·È ·ÎÚÈ‚Ò˜ Ë Î·Ù¿ÛÙ·ÛË ÁÈ· ÙËÓ ∂ÏÏ¿‰·. ∞ÏÏ¿, ÚÔÎÂÈ̤ÓÔ˘ Ó· ‚ÔËı‹ÛÂÈ Ë JPMorgan Ó· ηٷÓÔËı› ÙÔ ÙÈ Û˘Ì‚·›ÓÂÈ, οÓÂÈ Ì›· ÚÔÛ¿ıÂÈ· Ó· ‰ËÌÈÔ˘ÚÁ‹ÛÂÈ ¤Ó· ÛÂÓ¿ÚÈÔ ¯ˆÚ›˜ ÙÔ PSI Î·È ÛÙË Û˘Ó¤¯ÂÈ· Ó· Û˘ÌÂÚÈÏ¿‚ÂÈ ÙÔ PSI Î·È ¤ÙÛÈ Ó· ÂÍÂÙ¿ÛÂÈ ÙȘ Û˘Ó¤ÂȘ. √ Ô›ÎÔ˜ ÍÂÎÈÓ¿ Ì ÙÚ›ÙË ·Ó·ıÂÒÚËÛË ÙÔ˘ ¢¡Δ Ù˘ ÂÏÏËÓÈ΋˜ Û˘Ìʈӛ·˜, Ë ÔÔ›· ‰ËÌÔÛȇıËΠÙÔÓ ÂÚ·Ṳ̂ÓÔ ª¿ÚÙÈÔ, ÚÈÓ ÔÔÈÔ‰‹ÔÙ PSI ›¯Â ÂÓۈ̷وı› ÛÙÔ˘˜ ˘ÔÏÔÁÈÛÌÔ‡˜ Ù˘ ‰˘Ó·ÌÈ΋˜ ÙÔ˘ ¯Ú¤Ô˘˜ ·fi ÙÔ ¢¡Δ. √È ·ÚÈıÌÔ› ÁÈ· ÙÔ ‰ËÌÔÛÈÔÓÔÌÈÎfi ¤ÏÏÂÈÌÌ·, ÙȘ ˆÏ‹ÛÂȘ ÂÚÈÔ˘ÛÈ·ÎÒÓ ÛÙÔȯ›ˆÓ Î·È ÙÔ ∞∂¶ ¤¯Ô˘Ó ·Ó·ıˆÚËı› ÁÈ· Ó· Â›Ó·È Û‡ÌʈÓÔÈ Ì ÙȘ ÙÂÏÂ˘Ù·›Â˜ ÚԂϤ„ÂȘ ÙÔ˘ ¢¡Δ ̤¯ÚÈ ÙÔ 2014. √ Ô›ÎÔ˜ ÛÙËÓ ·Ó¿Ï˘Û‹ ÙÔ˘ ÌÂÈÒÓÂÈ ÙËÓ ¤Î‰ÔÛË ÂÓÙfiÎˆÓ ÁÚ·ÌÌ·Ù›ˆÓ ÛÙÔ Ìˉ¤Ó Î·È ÚÔÛı¤ÙÂÈ ÂÈϤÔÓ 12 ‰ÈÛ. ¢ÚÒ ÁÈ·
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√π ¢π∂£¡∂π™ √π∫√π Δ√¡π∑√À¡ ¶ø™ Δ∞ ¶ƒ√μ§∏ª∞Δ∞ Δ∏™ Ãøƒ∞™ £∞ ¶∞ƒ∞ª∂π¡√À¡ æ∏§∞ ™Δ∏¡ ∞Δ∑∂¡Δ∞ Δ∏™ ∞°√ƒ∞™ °π∞ ¶√§À ¢π∞™Δ∏ª∞ ∞∫√ª∏ ∫∞π ∞ªºπμ∞§§√À¡ ∞¡ Δ√ £∂ª∞ Δ∏™ ∂§§∞¢∞™ «Δ∂§∂πø™∂» ™Δ√ EUROGROUP ÙËÓ Î·ı˘ÛÙ¤ÚËÛË ÏËÚˆÌÒÓ, ÂÈϤÔÓ 10 ‰ÈÛ. ¢ÚÒ ÁÈ· ÙËÓ ·Ó·ÎÂÊ·Ï·ÈÔÔ›ËÛË ÙˆÓ ÙÚ·Â˙ÒÓ Î·È ÂÈϤÔÓ 10 ‰ÈÛ. ¢ÚÒ ÁÈ· ¤Ó· Ó¤Ô cash buffer. ™ÙËÓ ·Ó¿Ï˘Û‹ ÙÔ˘ Ô Ô›ÎÔ˜ ηı˘ÛÙÂÚ› ›Û˘ fiϘ ÙȘ ›ÛË̘ ÏËڈ̤˜ ¯ÚÂÔÏ˘Û›ˆÓ ¤Ú·Ó ÙÔ˘ 2014. ™Â ·˘Ùfi ÙÔ ÛÂÓ¿ÚÈÔ, Ë ∂ÏÏ¿‰· ı· ÂÍ·ÎÔÏÔ˘ı› Ó· ¯ÚÂÈ¿˙ÂÙ·È ¤Ó· ‰Â‡ÙÂÚÔ ·Î¤ÙÔ, Ô˘ ı· Â›Ó·È ÎÔÓÙ¿ ÛÙ· 140 ‰ÈÛ. ¢ÚÒ. ™‡Ìʈӷ Ì ÙÔ˘˜ ˘ÔÏÔÁÈÛÌÔ˘˜ Ù˘ JPMorgan, ÙÔ ÂÏÏËÓÈÎfi ¯Ú¤Ô˜ ˆ˜ ÔÛÔÛÙfi ÙÔ˘ ∞∂¶ ı· ‚ÚÂı› ÛÙÔ 193,3% ÙÔ 2014, ÛÙÔ Ù¤ÏÔ˜ ÙÔ˘ ‰Â‡ÙÂÚÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜. ™ÙË Û˘Ó¤¯ÂÈ· Ë JPMorgan Û˘ÌÂÚÈÏ·Ì‚¿ÓÂÈ ÙÔ PSI ÛÙËÓ ·Ó¿Ï˘Û‹ Ù˘ Î·È ¯ÚËÛÈÌÔÔÈ› ˆ˜ ‰Â‰Ô̤ÓÔ fiÙÈ ˘¿Ú¯ÂÈ 100% Û˘ÌÌÂÙÔ¯‹ ÙÔ˘ ȉȈÙÈÎÔ‡ ÙÔ̤· (206 ‰ÈÛ. ¢ÚÒ). ∞˘Ùfi Û˘Ó¿ÁÂÙ·È Ì›ˆÛË ÙÔ˘ ¯Ú¤Ô˘˜ ÙÔ 2012 ηٿ 141 ‰ÈÛ. ¢ÚÒ Î·È ·‡ÍËÛË ÙˆÓ Â›ÛËÌˆÓ ‰·Ó›ˆÓ ηٿ 68,7 ‰ÈÛ. ¢ÚÒ (31 ‰ÈÛ. ¢ÚÒ ÁÈ· ÙËÓ ·ÓÙ·ÏÏ·Á‹ ÙÔ˘ ¯Ú¤Ô˘˜, 30 ‰ÈÛ. ¢ÚÒ ÁÈ· ÙËÓ ·Ó·ÎÂÊ·Ï·ÈÔÔ›ËÛË ÙˆÓ ÙÚ·Â˙ÒÓ, 5,5 ‰ÈÛ. ¢ÚÒ ÁÈ· ‰Â‰Ô˘ÏÂ˘Ì¤ÓÔ˘˜ ÙfiÎÔ˘˜ Î·È 2,2 ‰ÈÛ. ¢ÚÒ ÁÈ· ÙËÓ ÂÈÛÊÔÚ¿ ÎÂÊ·Ï·›Ô˘ ·fi ÙÔÓ ESM). ™Â ·˘Ùfi ÙÔ ÛÂÓ¿ÚÈÔ, ÙÔ ‰Â‡ÙÂÚÔ
·Î¤ÙÔ Â›Ó·È 130 ‰ÈÛÂηÙÔÌ̇ÚÈ· ¢ÚÒ Î·È ÙÔ ¯Ú¤Ô˜ ˆ˜ ÔÛÔÛÙfi ÙÔ˘ ∞∂¶ Â›Ó·È 158,6% ÙÔ 2014. ∂ÙÛÈ, ÌÂÙ¿ ÙÔ PSI Â›Ó·È Û·Ê¤˜ fiÙÈ ÙÔ Â›Â‰Ô ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜ ÙÔ 2014 ı· ÌÂȈı› ۯ‰fiÓ Î·Ù¿ 35%. §·Ì‚¿ÓÔÓÙ·˜ ˘fi„Ë ÙÔ Ì¤ÁÂıÔ˜ ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜, Ô ·ÓÙ›ÎÙ˘Ô˜ ·˘Ùfi˜ Ê·›ÓÂÙ·È Ì¤ÙÚÈÔ˜. √ˆ˜ ηٷϋÁÂÈ Ô Ô›ÎÔ˜, Â›Ó·È ÂÍ·ÈÚÂÙÈο ·ÌÊ›‚ÔÏÔ fiÙÈ Ë ∂ÏÏ¿‰· ı· ‰ÂÈ Ì›· ÔÚ›· ÙÔ˘ ¯Ú¤Ô˘˜ Ù˘ ·Ó¿ÏÔÁË Ì ÙȘ ÎÂÓÙÚÈΤ˜ ÚԂϤ„ÂȘ Ô˘ ÛÙËÚ›˙Ô˘Ó ÙÔ ‰Â‡ÙÂÚÔ ÚfiÁÚ·ÌÌ·. ™Â οÔÈÔ ÛËÌ›Ô, ı· Ú¤ÂÈ Ó· ˘¿ÚÍÂÈ «Û˘Á¯ÒÚÂÛË» (‰È·ÁÚ·Ê‹) ÙÔ˘ ›ÛËÌÔ˘ ¯Ú¤Ô˘˜ Ù˘ ∂ÏÏ¿‰·˜, Â¿Ó Ë ¯ÒÚ· ·Ú·Ì›ÓÂÈ ÛÙË ˙ÒÓË ÙÔ˘ ¢ÚÒ. ∫·È Ô Ô›ÎÔ˜ ÈÛÙ‡ÂÈ fiÙÈ ·˘Ùfi ·ÎÚÈ‚Ò˜ ı· Û˘Ì‚Â›. º˘ÛÈο, ·Ó Ë ∂ÏÏ¿‰· ÂÁηٷÏ›„ÂÈ ÙËÓ Â˘Úˆ˙ÒÓË, ÌÔÚ› Ó· ÎËÚ‡ÍÂÈ default ÛÙ· ¿ÓÙ·: ™ÙÔ ˘fiÏÔÈÔ ÙÔ˘ ¯Ú¤Ô˘˜ Ù˘ ÛÙËÓ ·ÁÔÚ¿, ÛÙ· ›ÛËÌ· ‰¿ÓÂÈ· Î·È ÛÙȘ ˘Ô¯ÚÂÒÛÂȘ Ô˘ ‰ËÌÈÔ˘ÚÁ‹ıËÎ·Ó ÛÙÔ Target2.
DEUTSCHE BANK: ∏ ∂§§∞¢∞ ∞°√ƒ∞™∂ Ã√¡√ ∏ Û˘Ìʈӛ· ·ÁÔÚ¿˙ÂÈ ¯ÚfiÓÔ, ÙfiÛÔ ÁÈ· ÙËÓ ∂ÏÏ¿‰·, ÁÈ· Ó· ÚÔÛ·ı‹ÛÂÈ Ó· ·Ô‰Â›ÍÂÈ ÙÈ ÌÔÚ› Ó· ηٷʤÚÂÈ, ·ÏÏ¿, ÈÔ ÛËÌ·ÓÙÈο, ‚ÔËı¿ ÙËÓ ∂∂ Ó· ‰È·ÛÊ·Ï›ÛÂÈ fiÙÈ ‰È·ÊÔÚÔÔÈÂ›Ù·È Ï¤ÔÓ ÂÓÙÂÏÒ˜ ·fi ÙËÓ ∂ÏÏ¿‰· ÛÙ· Ì¿ÙÈ· ÙˆÓ ·ÁÔÚÒÓ Î·È ˆ˜ ϤÔÓ ˘¿Ú¯Ô˘Ó Ô˘ÛÈ·ÛÙÈΤ˜ ÔÏÈÙÈΤ˜ ÚÔÛÙ·Û›·˜ Ù˘ ÌÂÙ¿‰ÔÛ˘, ÂÈÛËÌ·›ÓÂÈ Ë Deutsche Bank. ªÂ ÙÔ PSI ı· ÌÂȈı› ÛËÌ·ÓÙÈο Ë ¤ÎıÂÛË ÙÔ˘ ȉȈÙÈÎÔ‡ ÙÔ̤· ÛÙËÓ ∂ÏÏ¿‰·, οÓÔÓÙ¿˜ ÙÔÓ ·fi Â‰Ò Î·È ÛÙÔ ÂÍ‹˜ ÛËÌ·ÓÙÈο ÏÈÁfiÙÂÚ· ¢¿ÏˆÙÔ Û ÔÔÈ·‰‹ÔÙ Èı·Ó¿ Ó¤· ÚÔ‚Ï‹Ì·Ù· Ù˘ ∂ÏÏ¿‰·˜ ÛÙÔ Ì¤ÏÏÔÓ. ™Â fi,ÙÈ ·ÊÔÚ¿ ÙÔ ÙÈ ı· ·ÎÔÏÔ˘ı‹ÛÂÈ, Ë Deutsche Bank ÂÎÙÈÌ¿ fiÙÈ Ë Û˘ÌÌÂÙÔ¯‹ ÛÙÔ PSI ‰ÂÓ ·Ó·Ì¤ÓÂÙ·È Ó· ·ÁÁ›ÍÂÈ Ù· ˘„ËÏ¿ ›‰· Ô˘ ÂÈı˘ÌÔ‡ÓÙ·È ÎÈ ¤ÙÛÈ ı· ÂÓÂÚÁÔÔÈËıÔ‡Ó Ù· CACs. ∞˘Ùfi ı· ηٷϋÍÂÈ Èı·Ófiٷٷ Û ÈÛÙˆÙÈÎfi ÁÂÁÔÓfi˜, ·ÏÏ¿ ·˘Ùfi ı· Ú¤ÂÈ Ó· Âȉˆı› ÛÙ· Ï·›ÛÈ· Ì›·˜ Û˘Ìʈӛ·˜ Ë ÔÔ›· ϤÔÓ ˘¿Ú¯ÂÈ ÁÈ· Ó· ÚÔÛٷ٢ıÔ‡Ó ÔÈ ÂÏÏËÓÈΤ˜ ÙÚ¿Â˙˜ ¤Ó·ÓÙÈ ÙˆÓ Û˘ÓÂÂÈÒÓ ÂÓfi˜ Ù¤ÙÔÈÔ˘ ÁÂÁÔÓfiÙÔ˜. ∞˘Ùfi ı· ‰È·ÙËÚ‹ÛÂÈ ÙË ÛÙ·ıÂÚfiÙËÙ·
ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ÙÚ·Â˙ÈÎÔ‡ Û˘ÛÙ‹Ì·ÙÔ˜ Î·È ¤ÙÛÈ ı· ÂÚÈÔÚ›ÛÂÈ ÙË ‰˘Ó·ÌÈ΋ ÙÔ˘ ÛÔÎ ÛÙËÓ ˘fiÏÔÈË Â˘Úˆ˙ÒÓË. ™‡Ìʈӷ Ì ÙÔÓ Ô›ÎÔ, ÏÔÈfiÓ, ÙÔ ÈÛÙˆÙÈÎfi ·˘Ùfi ÁÂÁÔÓfi˜ ı· Â›Ó·È ‰È·¯ÂÈÚ›ÛÈÌÔ Î·È Ë ∂ÏÏ¿‰· ı· Ù· ‚Á¿ÏÂÈ ¤Ú·. To deal ÁÈ· ÙÔ Ó¤Ô ‰¿ÓÂÈÔ ÙÔ˘ EFSF, Ú¤ÂÈ ¿ÓÙˆ˜ Ó· ÂÁÎÚÈı› Î·È ·fi Ù· ∫ÔÈÓÔ‚Ô‡ÏÈ· ÙˆÓ ¯ˆÚÒÓ Î·È Û˘ÁÎÂÎÚÈ̤ӷ ÙË °ÂÚÌ·Ó›·, ÙË ºÈÓÏ·Ó‰›·, ÙËÓ ∂ÛıÔÓ›·, ÙËÓ πÙ·Ï›·, ÙË ª¿ÏÙ·, ÙËÓ ¶ÔÚÙÔÁ·Ï›· Î·È ÙË ™ÏÔ‚ÂÓ›·. ™Â fiϘ ÙȘ ˘fiÏÔȘ ¯ÒÚ˜ ÔÈ ˘Ô˘ÚÁÔ› ÙˆÓ √ÈÎÔÓÔÌÈÎÒÓ Â›Ó·È ˘Â‡ı˘ÓÔÈ ÁÈ· ÙËÓ ¤ÁÎÚÈÛË Ù˘ Û˘Ìʈӛ·˜ Î·È Ì¤¯ÚÈ Û‹ÌÂÚ· ÌfiÓÔÓ Ë °ÂÚÌ·Ó›· ¤¯ÂÈ ‰ÒÛÂÈ ËÌÂÚÔÌËÓ›· „‹ÊÈÛ˘, ÙËÓ 27Ë ºÂ‚ÚÔ˘·Ú›Ô˘. ÃÚÂÈ¿˙ÔÓÙ·È fiϘ ÔÈ ÂÁÎÚ›ÛÂȘ ÁÈ· Ó· ÔÏÔÎÏËÚˆı› ÙÔ ÂÏÏËÓÈÎfi PSI Î·È ÔÈ „ËÊÔÊÔڛ˜ ·˘Ù¤˜ Û›ÁÔ˘Ú· ı· ‚ÚÂıÔ‡Ó ÛÙÔ Â›ÎÂÓÙÚÔ Ù˘ ·ÁÔÚ¿˜. ¶·Ú¿ÏÏËÏ·, Ô Ô›ÎÔ˜ ÂÈÛËÌ·›ÓÂÈ ˆ˜ Ë Û˘˙‹ÙËÛË ÛÙÔ Eurogroup ‰ÂÓ ‹Ù·Ó ÌfiÓÔ Á‡Úˆ ·fi ÙËÓ ∂ÏÏ¿‰·. À‹ÚÍ·Ó ˘ÔÓÔÔ‡ÌÂÓ· Î·È ÚÔÛ¿ıÂȘ Ó· Á›ÓÂÈ Ì›· ÂÓ›Û¯˘ÛË ÙÔ˘ Ù›¯Ô˘˜ ÚÔÛÙ·Û›·˜ ÙˆÓ ˘fiÏÔÈˆÓ ¯ˆÚÒÓ, ·Ó Î·È ‰ÂÓ ·Ó·Ê¤ÚıËΠÛÙÔ ·Ó·ÎÔÈÓˆı¤Ó ÙÔ˘ ÔÈ ˘Ô˘ÚÁÔ› ÙˆÓ √ÈÎÔÓÔÌÈÎÒÓ ¤‰ÂÈÍ·Ó ÚÔı˘Ì›· ·‡ÍËÛ˘ ÙÔ˘ ÌÂÁ¤ıÔ˘˜ ÙÔ˘ EFSF/ESM. √ Î. √ÏÈ ƒÂÓ Â›Â fiÙÈ Â›Ó·È ‰˘Ó·Ùfi ÙÔ Ó· ·˘ÍËı› ÙÔ Ì¤ÁÂıÔ˜, ·Ó Î·È ‰ÂÓ Â›Ó·È Î¿ÙÈ ÙÔ ÔÔ›Ô ÌÔÚ› Ó· ·ÔÊ·Û›ÛÂÈ Ô ›‰ÈÔ˜. ∫Ú›ÛÈÌË ı· Â›Ó·È Ë ¤ÁÎÚÈÛË ·fi ÙËÓ ÏÂ˘Ú¿ Ù˘ ΢ڛ·˜ ∞ÓÁÎÂÏ· ª¤ÚÎÂÏ Î·È Ù˘ ªÔ‡ÓÙÂÛÙ·ÁÎ. ¶¿ÓÙˆ˜ ÙË ÛËÌ·ÓÙÈÎfiÙËÙ· ·˘ÙÔ‡ ÙËÓ ˘ÔÁÚ¿ÌÌÈÛÂ Î·È Ë Î˘Ú›· ∫ÚÈÛÙ›Ó §·ÁοÚÓÙ ÛÙȘ ‰ËÏÒÛÂȘ Ù˘ ÌÂÙ¿ ÙÔ EurogrÔup. H Deutsche Bank ¿ÓÙˆ˜ ÙÔÓ›˙ÂÈ fiÙÈ ¤Ú·Ó fiÏˆÓ ÙˆÓ ¿ÏψÓ, Ë Û˘Ìʈӛ· Â›Ó·È Ì›· «ÚÔÛˆÚÈÓ‹» Û˘Ìʈӛ·, fiˆ˜ ·Ó·ÌÂÓfiÙ·Ó. ∂ÈÙÚ¤ÂÈ ÙÔ Ó· ÚÔ¯ˆÚ‹ÛÂÈ Ë ‰È·‰Èηۛ· ÙÔ˘ PSI, ·ÏÏ¿ fiÏ· ÂÍ·ÚÙÒÓÙ·È ·fi ÙÔ Â¿Ó ÙÔ PSI Â›Ó·È ÙÂÏÈο ÂÈÙ˘¯¤˜ Î·È ·fi ÙËÓ ÂȂ‚·›ˆÛË ·fi ÙËÓ ÏÂ˘Ú¿ Ù˘ ∂ÏÏ¿‰·˜ ÁÈ· ÙËÓ ÓÔÌÈ΋ ÂÊ·ÚÌÔÁ‹ ÙˆÓ ÔÏÈÙÈÎÒÓ Ô˘ ¤¯Ô˘Ó Û˘ÌʈÓËı›. ΔÔ ·ÎÚÈ‚¤˜ ÔÛfi Ù˘ ÔÈÎÔÓÔÌÈ΋˜ ‰¤ÛÌ¢Û˘ Ù˘ ∂∂ ı· ·ÔÊ·ÛÈÛı› ÙȘ ÚÒÙ˜ ‰‡Ô Ë̤Ú˜ ÙÔ˘ ª·ÚÙ›Ô˘, ÌfiÏȘ Á›ÓÔ˘Ó ‰ËÏ·‰‹ ÁÓˆÛÙ¿ Ù· ·ÔÙÂϤÛÌ·Ù· Ù˘ ·ÓÙ·ÏÏ·Á‹˜ ¯Ú¤Ô˘˜ Î·È fiÏ· Ù· ··Ú·›ÙËÙ· ̤ÙÚ· ¤¯Ô˘Ó ÂÊ·ÚÌÔÛı›. √fiÙÂ, Ë ∂∂ Û˘Ó¯›˙ÂÈ Ó· ¤¯ÂÈ ÛÙÔ ¯¤ÚÈ ÙËÓ ∂ÏÏ¿‰·.
HSBC: ∏ ∞¡∞¶ΔÀ•∏ ∞ƒ°∂π ¶√§À ∞ÎfiÌË Î·È Â¿Ó ÙÔ Ó¤Ô ÚfiÁÚ·ÌÌ· Ù˘ ∂ÏÏ¿‰·˜ ÂÊ·ÚÌÔÛÙ› ηٿ ÁÚ¿ÌÌ·, Ë ÂÏÏËÓÈ΋ ÎÚ›ÛË Û η̛· ÂÚ›ÙˆÛË ‰ÂÓ ¤¯ÂÈ ÙÂÏÂÈÒÛÂÈ, ÂÈÛËÌ·›ÓÂÈ Ë HSBC Û ¤ÎıÂÛ‹ Ù˘. ∏ Û˘Ìʈӛ· ı· ‚ÔËı‹ÛÂÈ ÛÙÔ Ó· ÏËÚˆıÔ‡Ó ÔÈ ÈÛو٤˜ Ù˘ ¯Ò-
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
KEP¢O™
∞Ó¿Ï˘ÛË Ú·˜, ·ÏÏ¿ ı· ·ÚÁ‹ÛÂÈ Ôχ Ó· ‰ÒÛÂÈ ¯¤ÚÈ ‚ÔËı›·˜ ÛÙËÓ ·Ó¿Ù˘ÍË Ù˘ ÔÈÎÔÓÔÌ›·˜ Ù˘. ªÂ ÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›· Ó· ˙ÂÈ ÙÔ ¤ÌÙÔ ¤ÙÔ˜ ‡ÊÂÛ˘ Î·È Ì ÙË Û˘ÚÚ›ÎÓˆÛË ÛÙÔ Ù¤Ù·ÚÙÔ ÙÚ›ÌËÓÔ ÙÔ˘ 2011 Ó· ·ÁÁ›˙ÂÈ ÙÔ 7%, ·ÎfiÌË Î·È Ë ·Ó·ıˆÚË̤ÓË ¤ÎıÂÛË ÁÈ· ÙË ‚ȈÛÈÌfiÙËÙ· ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜ Â›Ó·È ˘ÂÚ‚ÔÏÈο ·ÈÛÈfi‰ÔÍË, fiˆ˜ ÙÔÓ›˙ÂÈ Ô Ô›ÎÔ˜ Î·È Ë ¯ÒÚ· οı ÙÚ›ÌËÓÔ ı· ÂÚÓ¿ ÂÍÂÙ¿ÛÂȘ, ·ÁÎÔÌ·¯ÒÓÙ·˜ Ó· ηٷʤÚÂÈ Ó· Ï¿‚ÂÈ ÙËÓ ÂfiÌÂÓË ‰fiÛË. ™Â fi,ÙÈ ·ÊÔÚ¿ ÙÔ PSI, ÙÔ ÔÔ›Ô ·Ó·Ì¤ÓÂÙ·È Ó· ÔÏÔÎÏËÚˆı›, ÛÙÔ ÌÂÁ·Ï‡ÙÂÚfi ÙÔ˘ ̤ÚÔ˜, ÙË ‰Â‡ÙÂÚË Â‚‰ÔÌ¿‰· ÙÔ˘ ª·ÚÙ›Ô˘ Î·È ÂÈۋ̈˜ ÙËÓ ÚÒÙË Â‚‰ÔÌ¿‰· ÙÔ˘ ∞ÚÈÏ›Ô˘, ÌÂÁ¿ÏÔ ÂÚÒÙËÌ· Â›Ó·È ÙÈ ı· Á›ÓÂÈ Ì ٷ CDS Î·È Ù· CACs. ™‡Ìʈӷ Ì ٷ ›ÛËÌ· ÛÙÔȯ›·, ÔÈ Î·ı·Ú¤˜ ı¤ÛÂȘ Û ÂÏÏËÓÈο CDS ·Ó¤Ú¯ÔÓÙ·È ÛÙ· 3,2 ‰ÈÛ. ‰ÔÏ¿ÚÈ· ‹ ÛÙÔ 0,91% ÙˆÓ ˘ÊÈÛÙ¿ÌÂÓˆÓ ÔÌÔÏfiÁˆÓ. √È ÌÂÁ¿Ï˜ ÙÚ¿Â˙˜ Ù· ¤¯Ô˘Ó ·ÁÔÚ¿ÛÂÈ ·fi ÌÈÎÚfiÙÂÚ˜ ÙÚ¿Â˙˜ Î·È Ù· ¤¯Ô˘Ó Ô˘Ï‹ÛÂÈ ÁÈ· ÚÔÛÙ·Û›· Û hedge funds. ∏ ·‰˘Ó·Ì›· ÏËڈ̋˜ ÎÔ˘ÔÓÈÔ‡ ‹ ÎÂÊ·Ï·›Ô˘ ÌÂÙ¿ ÙËÓ ÂÚ›Ô‰Ô ¯¿ÚÈÙÔ˜, Ë Èı·ÓfiÙËÙ· ΋ڢ͢ ÌÔÚ·ÙfiÚÈÔ˘Ì Î·È Ë ·Ó·‰È¿ÚıÚˆÛË ·ÔÙÂÏÔ‡Ó ÙÔ˘˜ ·Ú¿ÁÔÓÙ˜ Ô˘ ÌÔÚ› Ó· Ô‰ËÁ‹ÛÔ˘Ó Û ÂÓÂÚÁÔÔ›ËÛË Ù˘ ÏËڈ̋˜ ÙˆÓ ·ÛÊ·Ï›ÛÙÚˆÓ ÎÈÓ‰‡ÓÔ˘. ∏ „‹ÊÈÛË ÙˆÓ CACs ·fi ÙÔ ÂÏÏËÓÈÎfi ∫ÔÈÓÔ‚Ô‡ÏÈÔ ÛËÌ·›ÓÂÈ ‚¤‚·È· fiÙÈ Ë ÂÊ·ÚÌÔÁ‹ ÙÔ˘˜ ‰ÂÓ ı· ·ÔÙÂϤÛÂÈ ÈÛÙˆÙÈÎfi ÁÂÁÔÓfi˜, ·ÏÏ¿ Ë ÂӉ¯fiÌÂÓË ¯Ú‹ÛË ÙÔ˘˜ ı· ÙÔ Î¿ÓÂÈ. ™‡Ìʈӷ Ì ÙËÓ HSBC, ˆÛÙfiÛÔ, ·Ó·Ì¤ÓÂÙ·È Ó· ˘¿ÚÍÂÈ ÈÛÙˆÙÈÎfi ÁÂÁÔÓfi˜ ÌÂÙ¿ ÙËÓ ·Ó·ÎÔ›ÓˆÛË ÙˆÓ ·ÔÙÂÏÂÛÌ¿ÙˆÓ Ù˘ ·ÓÙ·ÏÏ·Á‹˜ ¯Ú¤Ô˘˜, ·fi ÙË ÛÙÈÁÌ‹ Ô˘ ı· ˙ËÙËı› ·fi ÙÔ˘˜ ÔÌÔÏÔÁÈÔ‡¯Ô˘˜ Ó· „ËÊ›ÛÔ˘Ó ÁÈ· ·ÏÏ·Á¤˜ Ô˘ ı· ÂÈ‚¿ÏÏÔÓÙ·È Î·È Û fiÛÔ˘˜ ‰ÂÓ Û˘ÌÌÂÙ¤¯Ô˘Ó ̤ۈ ÙˆÓ CACs.
GOLDMAN SACHS: √π ∫π¡¢À¡√π ¶∞ƒ∞ª∂¡√À¡ ÀÛÙÂÚ· ·fi Ì·Ú·ıÒÓȘ ‰È·‚Ô˘Ï‡ÛÂȘ, ÔÈ ˘Ô˘ÚÁÔ› √ÈÎÔÓÔÌÈÎÒÓ Ù˘ ˙ÒÓ˘ ÙÔ˘ ¢ÚÒ Î·Ù¤ÏËÍ·Ó ÛÂ Û˘Ìʈӛ· ÁÈ· ÙËÓ ∂ÏÏ¿‰·, Ì ÛÎÔfi ÙËÓ Â›Ù¢ÍË ÙÔ˘ 120,5% ÙÔ˘ ∞∂¶ ÁÈ· ÙÔ ¯Ú¤Ô˜ ̤¯ÚÈ ÙÔ 2020 Î·È ¿ÓÔÈÍ·Ó ÙÔÓ ‰ÚfiÌÔ ÁÈ· ÙËÓ ¤ÁÎÚÈÛË ·fi Ù· ∫ÔÈÓÔ‚Ô‡ÏÈ· ÙˆÓ ¯ˆÚÒÓ-ÌÂÏÒÓ, ÙÔ˘ ‰Â‡ÙÂÚÔ˘ ·Î¤ÙÔ˘ ÛÙ‹ÚÈ͢ ‡„Ô˘˜ 130 ‰ÈÛ. ¢ÚÒ. ∞˘Ùfi, fiˆ˜ ÂÈÛËÌ·›ÓÂÈ Ë Goldman Sachs Û Ӥ· ¤ÎıÂÛ‹ Ù˘, ı· ʤÚÂÈ ÙÔ Û‡ÓÔÏÔ ÙˆÓ fiÚˆÓ ÙˆÓ ÊÔÚÔÏÔÁÔ˘Ì¤ÓˆÓ Ù˘ Â˘Úˆ˙ÒÓ˘ ¿Óˆ ·fi Ù· 200 ‰ÈÛ. ¢ÚÒ. Δ· ıÂÙÈο Ù˘ Û˘Ìʈӛ·˜, fiˆ˜ ÂÈÛËÌ·›ÓÂÈ Ô Ô›ÎÔ˜, ·ÔÙÂÏÔ‡Ó: ∏ ÚfiÔ‰Ô˜ Ô˘ ¤ÁÈÓ ÛÙÔ ÂÏÏËÓÈÎfi PSI, Û ۯ¤ÛË Ì ÙȘ ÂÓÙ¿ÛÂȘ Ô˘ ΢ÚÈ·Ú¯Ô‡Û·Ó ÙËÓ ÂÚ·Ṳ̂ÓË Â‚‰ÔÌ¿‰·, ÚÔ˜ ÙËÓ Î·Ù‡ı˘ÓÛË Ì›·˜ ÛËÌ·ÓÙÈ΋˜ Ì›ˆÛ˘ ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜ Î·È Ë Ì›ˆÛË Ï¤ÔÓ ÙÔ˘ ÎÈÓ‰‡ÓÔ˘ Ù˘ ¿Ù·ÎÙ˘ ¯ÚÂÔÎÔ›·˜, ÏfiÁˆ Ù˘ ‡·Ú͢ ÙÔ˘ ÂȉÈÎÔ‡ ÏÔÁ·ÚÈ·ÛÌÔ‡ fiÔ˘ ı· ‰›ÓÂÙ·È ÚÔÙÂÚ·ÈfiÙËÙ· ÛÙȘ ÏËڈ̤˜ Ù˘ Â͢ËÚ¤ÙËÛ˘ ÙÔ˘ ¯Ú¤Ô˘˜. ∞fi ÙËÓ ¿ÏÏË ÌÂÚÈ¿, Ë Goldman Sachs ˘ÔÁÚ·ÌÌ›˙ÂÈ, ˆÛÙfiÛÔ, fiÙÈ ˘¿Ú¯Ô˘Ó Î·È ·ÚÎÂÙ¿ ·ÚÓËÙÈο ÛËÌ›·.
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
¶ÚÒÙÔÓ, ÔÈ ·ÓËÛ˘¯›Â˜ Á‡Úˆ ·fi ÙËÓ ·Ó¿Ù˘ÍË. ™ÙÔ ·Ó·ÎÔÈÓˆı¤Ó ÙÔ˘, ÙÔ Eurogroup ‰Â›¯ÓÂÈ fiÙÈ ÂÈ̤ÓÂÈ ˆ˜ Ë Û˘Ìʈӛ· ÂÍ·ÚÙ¿Ù·È ·fi ÙÔ Ó· ÂÊ·ÚÌfiÛÂÈ Ï‹Úˆ˜ Ë ∂ÏÏ¿‰· ÙÔ ·Ó·ıˆÚË̤ÓÔ ÚfiÁÚ·ÌÌ· ÚÔÛ·ÚÌÔÁ‹˜. °È· ÙÔÓ ÛÎÔfi ·˘Ùfi, Ë ÂÈÙ‹ÚËÛË ·fi ÙËÓ ÙÚfiÈη ı· ÂÓÈÛ¯˘ı›. ∞ÏÏ¿ Ì ÙË Û˘Ó¯È˙fiÌÂÓË ‡ÊÂÛË ÛÙËÓ ÂÏÏËÓÈ΋ ÔÈÎÔÓÔÌ›·, ηıÒ˜ Î·È ÙȘ ÂÂÚ¯fiÌÂÓ˜ ÂÎÏÔÁ¤˜, Ë ·‚‚·ÈfiÙËÙ· ·Ú·Ì¤ÓÂÈ Á‡Úˆ ·fi ÙÔ fiÛÔ ÁÚ‹ÁÔÚ· Ë ¯ÒÚ· ı· Â›Ó·È Û ı¤ÛË Ó· ʤÚÂÈ ÙÔ (¿ÙÔÎÔ) ¤ÏÏÂÈÌÌ¿ Ù˘ (Ô˘ ÂÎÙÈÌ¿Ù·È ÛÙÔ 2,5% ÙÔ˘ ∞∂¶ ÙÔ 2011) Û ÏÂfiÓ·ÛÌ·, Ù˘ Ù¿Í˘ ÙÔ˘Ï¿¯ÈÛÙÔÓ 1,5% ÙÔ˘ ∞∂¶. ∫·È Ë ‚Ú·‰Â›· ÚfiÔ‰Ô˜ ̤¯ÚÈ ÛÙÈÁÌ‹˜ ÛÙËÓ ÂÊ·ÚÌÔÁ‹ ÙˆÓ ·ÓÙÈÏ·˚ÎÒÓ ‰È·ÚıÚˆÙÈÎÒÓ ÌÂÙ·ÚÚ˘ıÌ›ÛÂˆÓ Î·È ÙˆÓ È‰ÈˆÙÈÎÔÔÈ‹ÛˆÓ, ‰ÂÓ Â›Ó·È Î·ıfiÏÔ˘ ηıËÛ˘¯·ÛÙÈ΋. ∞˘Ùfi, ˘ÔÁÚ·ÌÌ›˙ÂÈ Ô Ô›ÎÔ˜, ÌÔÚ› Ó· Ô‰ËÁ‹ÛÂÈ Û ÂÚ·ÈÙ¤Úˆ ÚÔÛÙÚÈ‚¤˜ Ì ÙÔ˘˜ ÂÙ·›ÚÔ˘˜ Ù˘ Â˘Úˆ˙ÒÓ˘, ·Ê‹ÓÔÓÙ·˜ ÙÔÓ Î›Ó‰˘ÓÔ ÂÍfi‰Ô˘ ·fi ÙÔ Â˘ÚÒ ˙ˆÓÙ·Ófi. ∂›Û˘, fiˆ˜ ˘ÔÁÚ·ÌÌ›˙ÂÙ·È, ˘¿Ú¯ÂÈ ·˘ÍË̤ÓË Èı·ÓfiÙËÙ· ÂÓÂÚÁÔÔ›ËÛ˘ ÙˆÓ CDS. √È ˘„ËÏfiÙÂÚ˜ ·ÒÏÂȘ Ô˘ ı· ˘ÔÛÙ› Ô È‰ÈˆÙÈÎfi˜ ÙÔ̤·˜, Ô˘ ·ÊÔÚÔ‡Ó ÛÙËÓ Èı·Ó‹ ÂÓÂÚÁÔÔ›ËÛË ÙˆÓ CACs Î·È ÙˆÓ CDS, ·ÔÙÂÏÔ‡Ó ËÁ¤˜ ‚Ú·¯˘ÚfiıÂÛÌ· ¤ÓÙÔÓ˘ ÌÂÙ·‚ÏËÙfiÙËÙ·˜, fiˆ˜ ÂÍËÁ› Ë GS. ∏ ·ÁÔÚ¿ ¤¯ÂÈ ‹‰Ë ÙÚ¤ÍÂÈ ¿Ú· Ôχ ¤ÓÙÔÓ·, ÂÓ ·Ó·ÌÔÓ‹ Ù˘ ›Ù¢Í˘ Ù˘ Û˘Ìʈӛ·˜. ∏ Goldman ÚÔÂȉÔÔÈ› fiÙÈ ÁÈ· ÙÔ˘˜ ÂfiÌÂÓÔ˘˜ ‰‡Ô Ì ÙÚÂȘ Ì‹Ó˜, Û˘Ó¯›˙Ô˘Ó Ó· ˘¿Ú¯Ô˘Ó ÌÂÁ¿ÏÔÈ Î›Ó‰˘ÓÔÈ Á‡Úˆ ·fi ÙËÓ ∂ÏÏ¿‰·, Ô˘ Û˘Ó‰¤ÔÓÙ·È Ì ÙËÓ ÂÊ·ÚÌÔÁ‹ ÙÔ˘ PSI Î·È ÙȘ ÂÎÏÔÁ¤˜.
SOCIETE GENERALE: ∞ªºπμ√§π∂™ °π∞ μπø™πª√ Ã∂√™ Δ· ηϿ Ó¤· Â›Ó·È ˆ˜ ÂÈÙ¤ÏÔ˘˜ ÂÂÙ‡¯ıË Û˘Ìʈӛ·, fiˆ˜ ÂÈÛËÌ·›ÓÂÈ Ë Societe Generale Û ¤ÎıÂÛ‹ Ù˘, ˆÛÙfiÛÔ ‰ÂÓ Â›Ó·È Î·ıfiÏÔ˘ Û›ÁÔ˘ÚÔ Ô‡Ù ÍÂοı·ÚÔ fiÙÈ Ë ∂ÏÏ¿‰· ı· ÂÈÛÙÚ¤„ÂÈ Û ¤Ó· ‚ÈÒÛÈÌÔ Â›Â‰Ô ÁÈ· ÙÔ ¯Ú¤Ô˜ Ù˘. ∏ ¤ÎıÂÛË ‚ȈÛÈÌfiÙËÙ·˜ Ù˘ ÙÚfiÈη˜, fiˆ˜ ÙÔÓ›˙ÂÈ, ˘ÔÁÚ·ÌÌ›˙ÂÈ ÔÏÏÔ‡˜ ÎÈÓ‰‡ÓÔ˘˜ ÛÙÔÓ ‰ÚfiÌÔ Ù˘ ›Ù¢Í˘ ÙÔ˘ 120,5% ÁÈ· ÙÔ ÂÏÏËÓÈÎfi ¯Ú¤Ô˜ ˆ˜ ÚÔ˜ ÙÔ ∞∂¶ ÙÔ 2020. ∞˘Ùfi ÙÔ ÛÂÓ¿ÚÈÔ ÁÈ· ÙÔ ¯Ú¤Ô˜ ‚·Û›˙ÂÙ·È ÛÙÔ fiÙÈ Ë ‡ÊÂÛË ÙÔ 2012 ı· Â›Ó·È ÛÙÔ 4,3%, ÚÔÙÔ‡ ˘¿ÚÍÂÈ ÛÙ·ıÂÚÔÔ›ËÛË ÙÔ 2013 Î·È ·Ó¿Ù˘ÍË ÙÔ 2014. ∂›Û˘, ‚·Û›˙ÂÙ·È Î·È ÛÙÔ fiÙÈ Ë ∂ÏÏ¿‰· ÙÔ 2013 ı· ÛËÌÂÈÒÛÂÈ ÚˆÙÔÁÂÓ¤˜ ÏÂfiÓ·ÛÌ· Ù˘ Ù¿Í˘ ÙÔ˘ 2,3% Î·È 4,5% ÛÙË Û˘Ó¤¯ÂÈ·. øÛÙfiÛÔ Ë ¤ÎıÂÛË ·Ú·‰¤¯ÂÙ·È ˆ˜ ÔÏÏ¿ ÌÔÚ› Ó· ¿Ó ÛÙÚ·‚¿, fiˆ˜ Ë ÂÊ·ÚÌÔÁ‹ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ Ë ÔÔ›· ÌÔÚ› Ó· Â›Ó·È ÈÔ ·ÚÁ‹ ·fi fi,ÙÈ ·Ó·Ì¤ÓÂÙ·È. ΔÔ ÂÓ·ÏÏ·ÎÙÈÎfi ÛÂÓ¿ÚÈÔ ‚ϤÂÈ ÙÔ ¯Ú¤Ô˜ ÛÙÔ 159% ÙÔ˘ ∞∂¶ ÙÔ 2020. √ˆ˜ ÙÔÓ›˙ÂÈ Ô Ô›ÎÔ˜, Ì ‚¿ÛË ÙÔÓ ÙÚÔÌ·ÎÙÈÎfi Ú˘ıÌfi Âȉ›ӈÛ˘ Ù˘ ÂÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ ·fi ÙfiÙ Ԣ Ù¤ıËΠÛÙÔ ÙÚ·¤˙È ÁÈ· ÚÒÙË ÊÔÚ¿ ÙÔ PSI, ÙÔÓ πÔ‡ÏÈÔ ÙÔ˘ 2011, Â›Ó·È ÂÍ·ÈÚÂÙÈο ‰‡ÛÎÔÏÔ Ó· ÈÛÙ¤„ÂÈ Î·Ó›˜ fiÙÈ ÙÔ Î·Ïfi ÛÂÓ¿ÚÈÔ ÌÔÚ› Ó· ˘ÏÔÔÈËı› ÁÈ· ÙËÓ ∂ÏÏ¿‰·.
∂ÎÙfi˜ ÙÔ˘ fiÙÈ Ë ¤ÎıÂÛË ÙÔ˘ ¢¡Δ ÂÈÛËÌ·›ÓÂÈ fiÙÈ ‰ÂÓ ·ÔÎÏ›ÂÙ·È Ë ∂ÏÏ¿‰· Ó· ¯ÚÂÈ·ÛÙ› Î·È Ó¤Ô ·Î¤ÙÔ 50 ‰ÈÛ. ¢ÚÒ, Ë ˘ÏÔÔ›ËÛË Ù˘ fiÏ˘ Û˘Ìʈӛ·˜ Â›Ó·È ˘fi fiÚÔ˘˜ Ô˘ Û¯ÂÙ›˙ÔÓÙ·È Ì ÙȘ ÌÂÙ·ÚÚ˘ıÌ›ÛÂȘ Ô˘ Ú¤ÂÈ Ó· οÓÂÈ Ë ¯ÒÚ· Î·È ÙȘ ÂÚÈÎÔ¤˜ ‰··ÓÒÓ Ù˘ Ù¿Í˘ ÙˆÓ 3 ‰ÈÛ. ¢ÚÒ. ∂›Û˘ ÙÔ deal ÙÔ˘ Eurogroup Ú¤ÂÈ Ó· Î˘Úˆı› Î·È ·fi ÔÚÈṲ̂ӷ ÂıÓÈο ∫ÔÈÓÔ‚Ô‡ÏÈ· Î·È Ô ·ÎÚÈ‚‹˜ ÚfiÏÔ˜ ÙÔ˘ EFSF ‰ÂÓ Â›Ó·È ·ÎfiÌË ÂÓÙÂÏÒ˜ ÍÂοı·ÚÔ˜.
NOMURA: ∏ ∂§§∞¢∞ ™ø£∏∫∂… •∞¡∞ ∏ Nomura ÂÈÛËÌ·›ÓÂÈ fiÙÈ ÂÈÙ¤ÏÔ˘˜ ÛËÌÂÈÒıËΠÚfiÔ‰Ô˜ ÛÙÔ ÂÏÏËÓÈÎfi ˙‹ÙËÌ·, ˆÛÙfiÛÔ ÙÔ Î˘ÚÈfiÙÂÚÔ Úfi‚ÏËÌ· Ô˘ ··Û¯ÔÏ› ÙȘ ·ÁÔÚ¤˜ ·ÏÏ¿ Î·È ÙÔ˘˜ ·Ó·Ï˘Ù¤˜ Î·È ÙÔ˘˜ ÔÈÎÔÓÔÌÔÏfiÁÔ˘˜ Â›Ó·È fiÙÈ Ô ÛÙfi¯Ô˜ ÁÈ· ÙÔ ¯Ú¤Ô˜ ÛÙÔ 120% ÙÔ˘ ∞∂¶ ̤¯ÚÈ ÙÔ 2020 ‰ÂÓ ı· ÂÈÙ¢¯ı›. ∏ ∂˘ÚÒË, fiˆ˜ ÛËÌÂÈÒÓÂÈ, ¤¯ÂÈ ÂÈÛÙÚ¤„ÂÈ ÛÙËÓ Î·Ù¿ÛÙ·ÛË Ô˘ ‚ÚÈÛÎfiÙ·Ó ÙÔÓ ÂÚ·Ṳ̂ÓÔ ª¿ÈÔ, fiÙ·Ó Î·È Ë Ï·˚΋ ‰˘Û·Ú¤ÛÎÂÈ· ÛÙË μfiÚÂÈ· ∂˘ÚÒË ÁÈ· ÙËÓ ∂ÏÏ¿‰· ›¯Â ‰ÈÔÁΈı›. √ Ô›ÎÔ˜ ¤¯ÂÈ Â·ÓÂÈÏËÌ̤ӈ˜ ÚÔÂȉÔÔÈ‹ÛÂÈ fiÙÈ ·˘Ùfi ı· ¤¯ÂÈ, ·ÚÁ¿ ‹ ÁÚ‹ÁÔÚ·, ·ÚÓËÙÈÎfi ·ÓÙ›ÎÙ˘Ô ÛÙËÓ ÚÔı˘Ì›· ÙˆÓ ÂÎÏÂÁÌ¤ÓˆÓ ·ÓÙÈÚÔÛÒˆÓ ÛÙË μfiÚÂÈ· ∂˘ÚÒË Ó· „ËÊ›ÛÔ˘Ó ÁÈ· ÙËÓ ÂÚ·ÈÙ¤Úˆ ‰È¿ÛˆÛË Ù˘ ∂ÏÏ¿‰·˜. ∞˘Ù‹ Ë Ù¿ÛË ¤¯ÂÈ ÙÚÔÊÔ‰ÔÙËı› Î·È Ì ÙË ÚËÙÔÚÈ΋ ÙˆÓ ∂˘Úˆ·›ˆÓ, Î·È Î˘Ú›ˆ˜ ÙÔÓ °ÂÚÌ·Ófi ˘Ô˘ÚÁfi √ÈÎÔÓÔÌÈÎÒÓ, Ô ÔÔ›Ô˜ Ê·›ÓÂÙ·È Ó· ¤¯ÂÈ Î·Ù·Ï‹ÍÂÈ ÛÙÔ Û˘Ì¤Ú·ÛÌ· fiÙÈ ÔÈ ∂ÏÏËÓ˜ ‰ÂÓ ·Í›˙Ô˘Ó ¿ÏÏÔ ·Î¤ÙÔ ‰È¿ÛˆÛ˘, ·ÊÔ‡ ‰ÂÓ ¤¯Ô˘Ó ÈηÓÔÔÈ‹ÛÂÈ ÙÔ˘˜ fiÚÔ˘˜ ÙÔ˘ ÚÒÙÔ˘ ÎÈ ¤ÙÛÈ ‰ÂÓ Ú¤ÂÈ Ó· ‰Ôı› Ì›· ‰Â‡ÙÂÚË Â˘Î·ÈÚ›·, ηıÒ˜ Â›Ó·È ·›ı·ÓÔ Ó· Û˘ÌÌÔÚʈıÔ‡Ó Ì ÙÔ˘˜ fiÚÔ˘˜ ÙÔ˘ ‰Â‡ÙÂÚÔ˘ ·Î¤ÙÔ˘. ™‡Ìʈӷ Ì ÙË Nomura, ‰‡Ô Â›Ó·È ÔÈ ÏfiÁÔÈ Ù˘ ‰È·ÌfiÚʈÛ˘ ·˘ÙÔ‡ ÙÔ˘ Îϛ̷ÙÔ˜. ¶ÚÒÙÔÓ, Ë ÂÏÏËÓÈ΋ ÎÚ›ÛË ¤¯ÂÈ ÎÏÈ̷Έı› ÙÔ ÙÂÏÂ˘Ù·›Ô ‰È¿ÛÙËÌ·, Ì ·ÔÙ¤ÏÂÛÌ· ÔÈ ÂÚÈÛÛfiÙÂÚÔÈ Ó· ¤¯Ô˘Ó ÂÈÛÙ› ϤÔÓ fiÙÈ ‰ÂÓ ˘¿Ú¯ÂÈ ÛˆÙËÚ›· Î·È ‰¤˘ÙÂÚÔÓ, ÂÍ·ÈÙ›·˜ ·˘ÙÒÓ ÙˆÓ ·ÓËÛ˘¯ÈÒÓ, ¤¯Ô˘Ó ÂÍ·ÓÂÌÈÛÙ› Ù· ÔʤÏË ·fi ÙËÓ ÂÊ·ÚÌÔÁ‹ ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ÙÚÈÂÙÒÓ ‰·Ó›ˆÓ (LTROs) Ù˘ ∂∫Δ. øÛÙfiÛÔ, ·Ú¿ ·˘Ù¤˜ ÙȘ ÂÍÂÏ›ÍÂȘ, Ë Nomura ıˆÚ› fiÙÈ Ë °ÂÚÌ·Ó›· ı· ηٷϋÍÂÈ ÛÙËÓ ¤ÁÎÚÈÛË ÙÔ˘ ·Î¤ÙÔ˘ ÛÙ‹ÚÈ͢, Ë ÔÔ›· ·Ó·Ì¤ÓÂÙ·È ·fi ÙËÓ ªÔ‡ÓÙÂÛÙ·ÁÎ, ¯ˆÚ›˜ ¿ÓÙˆ˜ Ó· ·ÔÎÏ›ÔÓÙ·È ÂÌÏÔΤ˜ ·fi ÙÔ˘˜ ºÈÓÏ·Ó‰Ô‡˜ Î·È ÙÔ˘˜ √ÏÏ·Ó‰Ô‡˜. ™Â fi,ÙÈ ·ÊÔÚ¿ ÙËÓ ∂ÏÏ¿‰·, Ë Nomura ÛËÌÂÈÒÓÂÈ ˆ˜ ·Ó Î·È ÔÈ ÔÏÈÙÈÎÔ› Ú·ÁÌ·ÙÔÔ›ËÛ·Ó ÙȘ ÚÔ¸Ôı¤ÛÂȘ Ô˘ ÙÔ˘˜ ˙ËÙ‹ıËηÓ, ·ÎfiÌË ˘¿Ú¯ÂÈ ‰˘ÛÈÛÙ›· ·fi ÙÔ˘˜ ∂˘Úˆ·›Ô˘˜ ÂÙ·›ÚÔ˘˜. ¶·Ú¿ ÙȘ ÌÂÁ¿Ï˜ Ù˘ ÚÔÛ¿ıÂȘ, Ë ∂ÏÏ¿‰· ·ÓÙÈÌÂÙˆ›˙ÂÙ·È ÌÂ Â˘Ú‡Ù·ÙÔ ÛÎÂÙÈÎÈÛÌfi, ÂÓÒ ·ÌÊÈÛ‚ËÙÂ›Ù·È Ë ·ÍÈÔÈÛÙ›· ÙÔ˘ ÔÏÈÙÈÎÔ‡ Ù˘ Û˘ÛÙ‹Ì·ÙÔ˜. ª¿ÏÈÛÙ·, Ô Ô›ÎÔ˜ ÂÈÛËÌ·›ÓÂÈ fiÙÈ ˘¿Ú¯ÂÈ Èı·ÓfiÙËÙ· Ó· ·Ú·Ù·ı› Ë ‰È¿ÚÎÂÈ· Ù˘ ÛËÌÂÚÈÓ‹˜ ΢‚¤ÚÓËÛ˘ Û˘Ó·ÛÈÛÌÔ‡, ‹ ›Ûˆ˜ Ó· ÌÂÙ·Ùڷ› Û ΢‚¤ÚÓËÛË Ù¯ÓÔÎÚ·ÙÒÓ, fiˆ˜ ·˘Ù‹ ÙÔ˘ Î. ª¿ÚÈÔ MfiÓÙÈ ÛÙËÓ πÙ·Ï›·.
CITIGROUP
EÚ¯ÂÙ·È ÎÈ ¿ÏÏÔ PSI ™Â ÚfiÛÊ·ÙË ¤ÎıÂÛ‹ Ù˘ Ë UBS ›¯Â ÂÈÛËÌ¿ÓÂÈ ÙÔÓ Î›Ó‰˘ÓÔ fiÙÈ fiÙ·Ó Ë ∂ÏÏ¿‰· ÂÈÛÙÚ¤„ÂÈ Û ڈÙÔÁÂÓ¤˜ ÏÂfiÓ·ÛÌ·, Ë ¯ÚËÌ·ÙÔ‰fiÙËÛË ÙÔ˘ ¢¡Δ Î·È Ù˘ ∂∂ ı· ¯ÚËÛÈÌÔÔÈËı› ÌfiÓÔÓ ÁÈ· Ó· ÙȘ ÏËڈ̤˜ ÙfiΈÓ. √ˆ˜ ›¯Â ÙÔÓ›ÛÂÈ, ÙfiÙÂ Ë ∂ÏÏ¿‰· ı· ¤¯ÂÈ ÙÔ Î›ÓËÙÚÔ Ó· Îfi„ÂÈ ÙËÓ Â͢ËÚ¤ÙËÛË ÙÔ˘ ¯Ú¤Ô˘˜ Ù˘, ÌÂÈÒÓÔÓÙ·˜ ÙȘ ÏËڈ̤˜ ÙÔ˘ ÎÔ˘ÔÓÈÔ‡ Î·È Û‡Ìʈӷ Ì ÙÔÓ Ô›ÎÔ Û ·˘Ùfi ÙÔ ÛËÌÂ›Ô ˘¿Ú¯ÂÈ ÌÂÁ¿ÏË Èı·ÓfiÙËÙ· Ó· ¯ÚÂÈ·ÛÙ› Ë ∂ÏÏ¿‰· Ó· ÚÔ¯ˆÚ‹ÛÂÈ Û ‰È·Ú·ÁÌ·Ù‡ÛÂȘ ÁÈ· ‰Â‡ÙÂÚÔ PSI. ∞˘Ùfi ÙÔ ÂӉ¯fiÌÂÓÔ ‚ϤÂÈ Î·È Ë Citigroup ÛÙËÓ ÙÂÏÂ˘Ù·›· ¤ÎıÂÛ‹ Ù˘. √ˆ˜ ÙÔÓ›˙ÂÈ Ë Citi, ÙÔ ÂÏÏËÓÈÎfi ·Î¤ÙÔ - ÙÔ˘ ÂıÂÏÔÓÙÈÎÔ‡ PSI, ÙÔ˘ ‰Â‡ÙÂÚÔ˘ ·Î¤ÙÔ˘ ‰È¿ÛˆÛ˘ Î·È Ù˘ ·˘ÍË̤Ó˘ ‰ËÌÔÛÈÔÓÔÌÈ΋˜ ÏÈÙfiËÙ·˜ - ÌÂÈÒÓÂÈ ÙÔÓ Î›Ó‰˘ÓÔ ¿ÌÂÛ˘ Î·È ¿Ù·ÎÙ˘ ¯ÚÂÔÎÔ›·˜ ÁÈ· ÙËÓ ∂ÏÏ¿‰· Î·È Ù˘ ÂÍfi‰Ô˘ Ù˘ ·fi ÙÔ Â˘ÚÒ, ˆÛÙfiÛÔ ‰ÂÓ ÂÎÙÈÌ¿ fiÙÈ ·˘Ùfi ÙÔ ·Î¤ÙÔ ı· ÂÙ‡¯ÂÈ ÛÙÔ Ó· ÂÈÛÙÚ¤„ÂÈ ÙÔ ÂÏÏËÓÈÎfi ¯Ú¤Ô˜ ÛÙÔ 120% ÙÔ˘ ∞∂¶ ÙÔ 2020. √ Ô›ÎÔ˜ ÂÎÙÈÌ¿ fiÙÈ Ë ‡ÊÂÛË ı· ‚·ı‡ÓÂÈ ÛËÌ·ÓÙÈÎfiٷٷ Î·È ı· Â›Ó·È ·Ú·ÙÂٷ̤ÓË Î·È ·˘Ùfi ÛÂ Û˘Ó‰˘·ÛÌfi Ì ÙËÓ ÂÎÙÈÌÒÌÂÓË ·fiÎÏÈÛË Û fi,ÙÈ ·ÊÔÚ¿ ÙÔÓ ÛÙfi¯Ô ÁÈ· Ù· ¤ÛÔ‰· ÙˆÓ ·ÔÎÚ·ÙÈÎÔÔÈ‹ÛˆÓ, ı· ʤÚÔ˘Ó ÙÔ ¯Ú¤Ô˜ ÛÙÔ 160% - 170% ÙÔ˘ ∞∂¶ ÙÔ 2020, ÎÔÓÙ¿ ÛÙÔ Ì·‡ÚÔ, ‰ËÏ·‰‹, ÛÂÓ¿ÚÈÔ Ù˘ ÙÚfiÈη˜ ∂ÙÛÈ, Ô Ô›ÎÔ˜ ıˆÚ› ÂÍ·ÈÚÂÙÈο Èı·Ó‹ ÙËÓ ÂÚ·ÈÙ¤Úˆ ·Ó·‰È¿ÚıÚˆÛË ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜ ÛÙÔ ÎÔÓÙÈÓfi ̤ÏÏÔÓ Î·È Û˘Ó¯›˙ÂÈ Ó· ÙÔÔıÂÙ› ÙȘ Èı·ÓfiÙËÙ˜ ÂÍfi‰Ô˘ Ù˘ ∂ÏÏ¿‰·˜ ·fi ÙÔ Â˘ÚÒ ÛÙÔ 50% ÁÈ· ÙÔ ÂfiÌÂÓÔ ¤ÙÔ˜ ‹ ÙÔ 2014. √ˆ˜ ÂÈÛËÌ·›ÓÂÈ, ·Ó·Ì¤ÓÂÈ fiÙÈ Ë ÔÈÎÔÓÔÌÈ΋ ·Ó¿Ù˘ÍË ı· ·ÔÁÔËÙ‡ÛÂÈ ¤ÓÙÔÓ· ÙÔ ÙÚ¤¯ÔÓ ¤ÙÔ˜, Ì ÙËÓ ‡ÊÂÛË Ó· ·ÁÁ›˙ÂÈ ÙÔ 8%, ÂÓÒ ÙÔ ¤ÏÏÂÈÌÌ· ı· ‚ÁÂÈ Ôχ ÂÎÙfi˜ ÙˆÓ ÛÙfi¯ˆÓ. °È· ÙÔ 2013, Ô Ô›ÎÔ˜ ·Ó·Ì¤ÓÂÈ Â›Û˘ ‡ÊÂÛË, ·ÏÏ¿ ‚ÂÏÙ›ˆÛË ÙˆÓ ÔÈÎÔÓÔÌÈÎÒÓ Û˘ÓıËÎÒÓ Û ۯ¤ÛË Ì ÙÔ 2012, ¤ÙÛÈ ÔÈ ÚԂϤ„ÂȘ ÙÔ˘ Â›Ó·È Û˘ÚÚ›ÎÓˆÛË Ù˘ Ù¿Í˘ ÙÔ˘ 2,6% ·fi 3,1% Ô˘ ‹Ù·Ó Ë ÚÔËÁÔ‡ÌÂÓË ÂÎÙ›ÌËÛ‹ ÙÔ˘. EÈÛÙÚÔÊ‹ ÛÙËÓ ·Ó¿Ù˘ÍË ·Ó·Ì¤ÓÂÈ ÙÔ 2016 fiÔ˘ ı· ÊÙ¿ÛÂÈ ÙÔ 1%. ∞˘Ù¤˜ ÔÈ ÂÎÙÈÌ‹ÛÂȘ ‚·Û›˙ÔÓÙ·È ÛÙÔ fiÙÈ ÙÔ ‰Â‡ÙÂÚÔ ·Î¤ÙÔ ‰È¿ÛˆÛ˘ Ù˘ ¯ÒÚ·˜ ı· ÚÔ¯ˆÚ‹ÛÂÈ fiˆ˜ Û˘ÌʈӋıËΠÛÙÔ ∂urogroup Î·È ÛÙÔ fiÙÈ Ë ∂ÏÏ¿‰· ı· ·Ú·Ì›ÓÂÈ ÛÙËÓ Â˘Úˆ˙ÒÓË. ∂¿Ó ‚ÁÂÈ ·fi ÙËÓ Â˘Úˆ˙ÒÓË, ÙfiÙÂ Ë ‡ÊÂÛË ÙfiÛÔ ÂʤÙÔ˜ fiÛÔ Î·È ÙÔ 2013 ı· Â›Ó·È Ôχ ‚·ı‡ÙÂÚË.
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∞ÁÔÚ¤˜ Δ𠶃√μ§∂¶√À¡ √π ∞¡∞§ÀΔ∂™ °π∞ Δ∏¡ ¶√ƒ∂π∞ Δ√À μƒ∂Δ∞¡π∫√À ¡√ªπ™ª∞Δ√™
∏ ÛÙÂÚϛӷ ÛÙÔ... ÌÈÎÚÔÛÎfiÈÔ ∏ ÛÙÂÚϛӷ ·˘Í‹ıËΠ¤Ó·ÓÙÈ ÙÔ˘ ‰ÔÏ·Ú›Ô˘ Ì ÙÔ ‰Â‡ÙÂÚÔ ·Î¤ÙÔ ‰È¿ÛˆÛ˘ Ù˘ ∂ÏÏ¿‰·˜ ·ÏÏ¿ Î·È Ù˘ ÂÓ›Û¯˘Û˘ Ù˘ fiÚÂ͢ ÁÈ· ·Ó¿ÏË„Ë Ú›ÛÎÔ˘, fï˜ ¤ÌÂÈÓ ϛÁÔ ›Ûˆ Û ۯ¤ÛË Ì ÙÔ Â˘ÚÒ Î·È Ù· ¿ÏÏ· ÓÔÌ›ÛÌ·Ù· Ô˘ Û˘Ó‰¤ÔÓÙ·È Ì ÙËÓ ·Ó¿Ù˘ÍË. ¶ÚfiÛÊ·Ù· ÛÙÔȯ›·, Û‡Ìʈӷ Ì ÙÔ Reuters, ¤¯Ô˘Ó ‰Â›ÍÂÈ ÛËÌ¿‰È· ·Ó¿Î·Ì„˘ ÛÙË μÚÂÙ·Ó›·, ·ÏÏ¿ ÔÈ traders ·Ú¤ÌÂÈÓ·Ó ÂÈÊ˘Ï·ÎÙÈÎÔ› Ó· ˆı‹ÛÔ˘Ó ÙË Ï›Ú· Ôχ ˘„ËÏfiÙÂÚ·, ÏfiÁˆ ·ÓËÛ˘¯ÈÒÓ ÁÈ· ÙËÓ ·‰˘Ó·Ì›· Ù˘ ΔÚ¿Â˙·˜ Ù˘ ∞ÁÁÏ›·˜ Ó· ‰ÈÔ¯ÂÙ‡ÛÂÈ ÂÚÈÛÛfiÙÂÚ· ¯Ú‹Ì·Ù· ÛÙËÓ ÔÈÎÔÓÔÌ›·, Û ÂÚ›ÙˆÛË ·Ó¿Î·Ì„˘. √È ·ÓËÛ˘¯›Â˜ Û¯ÂÙÈο Ì ÛÙÂÓÔ‡˜ ‰ÂÛÌÔ‡˜ ÂÌÔÚ›Ô˘ ÙÔ˘ ∏ӈ̤ÓÔ˘ μ·ÛÈÏ›Ԣ Î·È Ë ˘„ËÏ‹ ¤ÎıÂÛ‹ ÙÔ˘ Û ÙÚ¿Â˙˜ Ù˘ Â˘Úˆ˙ÒÓ˘ ·Ó·Ì¤ÓÔÓÙ·È Â›Û˘ Ó· ÂÚÈÔÚ›ÛÔ˘Ó Ù· Î¤Ú‰Ë Ù˘ ÛÙÂÚϛӷ˜.
∞¡∏™ÀÃπ∂™ √È ˘Ô˘ÚÁÔ› √ÈÎÔÓÔÌÈÎÒÓ Ù˘ Â˘Úˆ˙ÒÓ˘ ÂÓ¤ÎÚÈÓ·Ó ÙË Ó¤· ÂÓ›Û¯˘ÛË ÁÈ· ÙËÓ ∂ÏÏ¿‰·, ·Ó Î·È ÔÈ ·ÓËÛ˘¯›Â˜ ·Ú·Ì¤ÓÔ˘Ó ÁÈ· ÙÔ Ò˜ ÙÔ Û¯¤‰ÈÔ ·Ó·‰È¿ÚıÚˆÛ˘ ı· ÂÊ·ÚÌÔÛı›. ∏ ÛÙÂÚϛӷ Î·È ÙÔ Â˘ÚÒ ÂÓÈÛ¯‡ıËÎ·Ó ÌÂÙ¿ ÙË Û˘Ó‰ڛ·ÛË ÙÔ˘ Eurogroup ·ÏÏ¿ ‰ÂÓ Â›‰·Ì ÌÂÁ¿Ï· ΤډË. √ ·Ó·Ï˘Ù‹˜ Ù˘ Citi Î. Valentin Marinov ‚ϤÂÈ fiÙÈ Ë Ï›Ú· ı· Í·Ó·‰ÔÎÈÌ¿ÛÂÈ Ù· ›‰· ÙˆÓ 1,5930 ‰ÔÏ·Ú›ˆÓ. «√È Èı·ÓfiÙËÙ˜ Â›Ó·È fiÙÈ ÙÔ Â˘ÚÒ ı· ÍÂÂÚ¿ÛÂÈ ÙË ÛÙÂÚϛӷ, ÙÔ˘Ï¿¯ÈÛÙÔÓ ÁÈ· ÙÒÚ·, ·ÏÏ¿ Â›Ó·È ‰‡ÛÎÔÏÔ Ó· ˆ fiÛÔ Ôχ ˘„ËÏfiÙÂÚ· ı· ¿ÂÈ. ÀÔ„È¿˙ÔÌ·È fiÙÈ ÙÔ Â˘ÚÒ / ÛÙÂÚϛӷ ı· ·Ú·Ì›ÓÂÈ Û ϿÁÈÔ Û¯ËÌ·ÙÈÛÌfi, ·ÏÏ¿ Ì·ÎÚÔÚfiıÂÛÌ· ÔÈ Î›Ó‰˘ÓÔÈ Â›Ó·È ÚÔ˜ Ù· οو». ∏ ϛڷ ·Ó·Ì¤ÓÂÙ·È Ó· ·ÓÙÈÌÂÙˆ›ÛÂÈ ÛıÂÓ·Ú‹ ·ÓÙ›ÛÙ·ÛË Á‡Úˆ ·fi Ù· 1,5915 ‰ÔÏ¿ÚÈ·, ÛÙÔÓ ÎÈÓËÙfi ̤ÛÔ fiÚÔ 200 ËÌÂÚÒÓ, Ô˘ ‰ÂÓ ¤¯ÂÈ ‰È·Û·ÛÙ› ·ÓÔ‰Èο ·fi ÙÔÓ √ÎÙÒ‚ÚÈÔ. √È traders ·Ú·Ù›ıÂÓÙ·È Û ·ÍÈÔÚ›˜ ÚÔÛÊÔÚ¤˜ ÂÚ›Ô˘ ÛÙ· 1,5900 ‰ÔÏ¿ÚÈ·, ÂÓÒ Ë ‚Ú·¯˘ÚfiıÂÛÌË ÛÙ‹ÚÈÍË Â›Ó·È ÛÙÔÓ ÎÈÓËÙfi ̤ÛÔ fiÚÔ 100 ËÌÂÚÒÓ, ÛÙ· 1,5689 ‰ÔÏ¿ÚÈ·.
«∑ø∏ƒ∏» ∏ ϛڷ ‹ ·ÏÏÈÒ˜ «cable» ·ÈÛı¿ÓÂÙ·È ˙ˆËÚ‹ Ì ÙÔ ÛÂÓ¿ÚÈÔ «·Ó¿Ï˄˘ Ú›ÛÎÔ˘» Ó· ÙË ‚ÔËı¿ÂÈ, ‰‹ÏˆÛ ¤Ó·˜ trader ÛÙËÓ ·ÁÔÚ¿ spot Ì ¤‰Ú· ÙÔ §ÔÓ‰›ÓÔ. «√ ÛÙfi¯Ô˜ ÙÔ˘ ÎÈÓËÙÔ‡ ̤ÛÔ˘ fiÚÔ˘ ÙˆÓ 200 ËÌÂÚÒÓ Ú¤ÂÈ Ó·
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√È ÂÈÏÔÁ¤˜ ÙˆÓ ÂÂÓ‰˘ÙÒÓ ® Δ√À | ∞§∂•∏ ∞§∂•π√À alal@otenet.gr
¶ƒ√™º∞Δ∞ ™Δ√πÃ∂π∞ ∂Ã√À¡ ¢∂π•∂π ™∏ª∞¢π∞ ∞¡∞∫∞ªæ∏™ ™Δ∏ μƒ∂Δ∞¡π∞, ∞§§∞ √π TRADERS ¶∞ƒ∂ª∂π¡∞¡ ∂¶πºÀ§∞∫Δπ∫√π ¡∞ ø£∏™√À¡ Δ∏ §πƒ∞ ¶√§À Àæ∏§√Δ∂ƒ∞ ÍÂÂÚ·ÛÙ› ÚÒÙ· ¿Óˆ ·fi ÙËÓ ÂÚÈÔ¯‹ ÙˆÓ 1,5930 ‰ÔÏ·Ú›ˆÓ. ∂›Ì·ÛÙ ·ÎfiÌË Ï›ÁÔ ÛÎÂÙÈÎÔ› Û¯ÂÙÈο Ì ÙÔÓ Î›Ó‰˘ÓÔ ·˘ÙÔ‡ ÙÔ˘ trade». ∏ ΛÓËÛË ·fi ÙËÓ ∫›Ó· ÙÔ ÂÚ·Ṳ̂ÓÔ Û·‚‚·ÙÔ·ÚÈ·ÎÔ ÁÈ· Ó· ÌÂÈÒÛÂÈ ÙȘ ··ÈÙ‹ÛÂȘ ·ÔıÂÌ·ÙÈÎÒÓ ÙˆÓ ÙÚ·Â˙ÒÓ Û ̛· ÚÔÛ¿ıÂÈ· Ó· ÙÔÓÒÛÂÈ ÙË ‰Â‡ÙÂÚË ÌÂÁ·Ï‡ÙÂÚË ÔÈÎÔÓÔÌ›· ÙÔ˘ ÎfiÛÌÔ˘, ‚Ô‹ıËÛ ›Û˘ ¤Ó· ¢ڇ Ú¿ÏÈ ÛÙ· ÈÔ ÚÈ„ÔΛӉ˘Ó· ÂÚÈÔ˘Ûȷο ÛÙÔȯ›·, fiˆ˜ ÔÈ ÌÂÙÔ¯¤˜ Î·È Ù· ˘„ËÏfiÙÂÚ˘ ·fi‰ÔÛ˘ ÓÔÌ›ÛÌ·Ù·. √ Î. Manson Mohi-Uddin, ÂÈÎÂÊ·Ï‹˜ Ù˘ ÛÙÚ·ÙËÁÈ΋˜ FX ÛÙË UBS, › fiÙÈ Ë Ï›Ú· ÌÔÚ› Ó· ÂÓÈÛ¯˘ı› ·fi ÙȘ ·fi„ÂȘ οÔÈˆÓ ÌÂÏÒÓ Ù˘ ÂÈÙÚÔ‹˜ ηıÔÚÈÛÌÔ‡ ÂÈÙÔΛˆÓ ÁÈ· ÏÈÁfiÙÂÚ˜ ·ÁÔÚ¤˜ ÂÚÈÔ˘ÛÈ·ÎÒÓ ÛÙÔȯ›ˆÓ. ∞ÏÏ¿ ‹Ù·Ó ÂÈÊ˘Ï·ÎÙÈÎfi˜ ÁÈ· ÙÔ Ú¿ÏÈ Ù˘ ÛÙÂÚϛӷ˜, ηıÒ˜ Ë ·ÓÂÚÁ›· ÙÔ˘ ∏ӈ̤ÓÔ˘ μ·ÛÈÏ›Ԣ ·Ú·Ì¤ÓÂÈ ÎÔÏÏË̤ÓË ¿Óˆ ·fi 8% Î·È Ô ÏËıˆÚÈÛÌfi˜ ÌÔÚ› Ó· ‚ÁÂÈ ÂÎÙfi˜ ÛÙfi¯Ô˘ ÁÈ· 2% ÌÂÛÔÚfiıÂÛÌ· ·fi ÙËÓ ΔÚ¿Â˙· Ù˘ ∞ÁÁÏ›·˜. Δ· ÛÙÔȯ›· Ù˘ ÂÈÙÚÔ‹˜ CFTC Ô˘
¶·Ú’ fiÏÔ ÙÔ ‰Â‡ÙÂÚÔ ·Î¤ÙÔ ‰È¿ÛˆÛ˘ Ù˘ ¯ÒÚ·˜ Ì·˜, ·Ó οÔÈÔ˜ ÈÛÙ‡ÂÈ fiÙÈ ÙÔ Â˘ÚÒ ‹ Ë Ï›Ú· ‰ÂÓ ¤¯Ô˘Ó ÂÚÈıÒÚÈ· Ó· ·Ó¤‚Ô˘Ó Ôχ, ·ÏÏ¿ Ù·˘Ùfi¯ÚÔÓ· ÊÔ‚¿Ù·È Ó· Ù· ÛÔÚÙ¿ÚÂÈ, ÌÔÚ› Ó· ÙÔ «ÛÙÚ·ÁÁ·Ï›ÛÂÈ», Ô˘ÏÒÓÙ·˜ ÁÈ· ·Ú¿‰ÂÈÁÌ· ÛÙÔ Â˘ÚÒ Ù· calls ÙÔ˘ 1,45 Î·È Ù· puts ÙÔ˘ 1,25 Î·È Ó· ÂÈÛÚ¿ÍÂÈ ·ÛÊ¿ÏÈÛÙÚ· Î·È ·fi ÙȘ 2 ı¤ÛÂȘ. ∫¿ÔÈÔ˜ Ô˘ ‰ÂÓ ‚ϤÂÈ ÙÔÓ S&P 500 Ó· Û˘Ó¯›˙ÂÈ ÚÔ˜ Ù· ¿Óˆ ÙfiÛÔ ‰˘Ó·ÌÈο, ·ÚÂÌÈÙfiÓÙˆ˜ ‚Ú›ÛÎÂÙ·È ¯·ÌËÏfiÙÂÚ· ·fi ÂΛ Ô˘ ‹Ù·Ó ÛÙÔ Ù¤ÏÔ˜ ÙÔ˘ 1999, ÌÔÚ› Ó· ·Ú¯›ÛÂÈ Ó· Ô˘Ï¿ ÁÈ· ·Ú¿‰ÂÈÁÌ· Ù· calls ÙÔ˘ πÔ˘Ó›Ô˘ ÛÙȘ 1.500 ÌÔÓ¿‰Â˜. º˘ÛÈο, fiˆ˜ fiϘ ÔÈ ÂÂÓ‰‡ÛÂȘ, ˘¿Ú¯ÂÈ Ú›ÛÎÔ, ·Ï¿ ÙÔ ı¤Ì· Â›Ó·È Ò˜ ÙÔ ·ÓÙÈÏ·Ì‚¿ÓÂÙ·È Î·È ÙÔ ‰È·¯ÂÈÚ›˙ÂÙ·È Î¿ÔÈÔ˜. ¢ÂÓ Â›Ó·È ÚÔÙÈÌfiÙÂÚÔ Ó· ÚÔÛ·ı› οÔÈÔ˜ Ó· Ì·ÓÙ¤„ÂÈ Ô˘ ¢∂¡ ı· ¿ÂÈ Ë ·ÁÔÚ¿
‰ËÌÔÛȇÙËÎ·Ó ÙËÓ ÂÚ·Ṳ̂ÓË Â‚‰ÔÌ¿‰·, ¤‰ÂÈÍ·Ó fiÙÈ ÔÈ ÎÂÚ‰ÔÛÎfiÔÈ ÂÓ›Û¯˘Û·Ó ÙȘ «bearish» (ÙˆÙÈΤ˜) ı¤ÛÂȘ ÙÔ˘˜ ÛÙË ÛÙÂÚϛӷ, ÁÂÁÔÓfi˜ Ô˘ ˘Ô‰ËÏÒÓÂÈ fiÙÈ ˘¿Ú¯Ô˘Ó ·ÎfiÌË ÂÚÈıÒÚÈ· ÁÈ· ¤Ó· Û‡ÓÙÔÌÔ Ú¿ÏÈ ·fi Î¿Ï˘„Ë short ı¤ÛÂˆÓ ÛÙÔ ÂÁÁ‡˜ ̤ÏÏÔÓ.
√ Î. ∞Ϥ͢ ∞ÏÂ͛Ԣ Â›Ó·È ÈÛÙÔÔÈË̤ÓÔ˜ ‰È·¯ÂÈÚÈÛÙ‹˜ ¯·ÚÙÔÊ˘Ï·Î›ˆÓ Û ∞∂¶∂À
·Ú¿ ¶√À Î·È ¶√Δ∂ ı· ¿ÂÈ; ∞Ó Î¿ÔÈÔ˜ ı¤ÏÂÈ Ó· ÍÂʇÁÂÈ ·fi ÙÔ ·È¯Ó›‰È ÙˆÓ ÚԂϤ„ˆÓ, ÙÔ˘ ηıËÌÂÚÈÓÔ‡ ÛÙÚ˜ ÙˆÓ ‚Ú·¯˘ÚfiıÂÛÌˆÓ ‰È·Î˘Ì¿ÓÛˆÓ, fiÔ˘ Û˘Ó‹ıˆ˜ ÚÔ¤Ú¯ÔÓÙ·È ·fi ÌÂÙ·ÎÈÓ‹ÛÂȘ ¯ÚËÌ¿ÙˆÓ ÙˆÓ ÈÛ¯˘ÚÒÓ, ÌÔÚ› Ó· ·ÚÎÂÛÙ› ÛÙËÓ Â›ÛÚ·ÍË premium (·ÛÊ·Ï›ÛÙÚˆÓ) ·fi ÈÔ Ì·ÎÚÔÚfiıÂÛ̘ ÎÈÓ‹ÛÂȘ. ∂ÎÙfi˜ ·fi ÙȘ ·Ú·‰ÔÛȷΤ˜ ÌÔÚʤ˜ ¤Ӊ˘Û˘ (ÌÂÙÔ¯¤˜, ÔÌfiÏÔÁ·, ·Î›ÓËÙ·), ˘¿Ú¯Ô˘Ó Î·È ÔÈ ÂÓ·ÏÏ·ÎÙÈΤ˜. ƒˆÙ‹ÛÙ ÙÔÓ ¯ÚËÌ·ÙÈÛÙ‹ ‹ ÙÔÓ Û‡Ì‚Ô˘Ïfi Û·˜ ÁÈ· ÂÚÈÛÛfiÙÂÚ˜ ÏËÚÔÊÔڛ˜, ·ÏÏ¿ fiˆ˜ Î·È Ó· ¤¯ÂÈ ÌËÓ ‚¿˙ÂÙ «fiÏ· Ù· ·˘Á¿ Û ¤Ó· ηϿıÈ!».
* ¶ÚÔÛÔ¯‹: ΔÔ ÂÓ ÏfiÁˆ ¿ÚıÚÔ ÂÎÊÚ¿˙ÂÈ ÌfiÓÔ ÙȘ ÚÔÛˆÈΤ˜ ·fi„ÂȘ ÙÔ˘ Û˘ÓÙ¿ÎÙË ÙÔ˘ Î·È ¤¯ÂÈ ÌfiÓÔ ÂÈÌÔÚʈÙÈÎfi ¯·Ú·ÎÙ‹Ú· Î·È ‰ÂÓ ÛÎÔ‡ÂÈ ÛÙËÓ ÚÔÒıËÛË Î·È ÙË ‰È·Ê‹ÌÈÛË ÔÔÈÔ˘‰‹ÔÙ ÚÔ˚fiÓÙÔ˜ ‹ ˘ËÚÂÛ›·˜. ∂›Û˘, ‰ÂÓ ·ÔÙÂÏ› Û‡ÛÙ·ÛË ÁÈ· Ú·ÁÌ·ÙÔÔ›ËÛË ÔÔÈ·Û‰‹ÔÙ ¤Ӊ˘Û˘. √È ÂÂÓ‰‡ÛÂȘ ÁÂÓÈο, Î·È ÂȉÈÎfiÙÂÚ· Û ÌÔ¯ÏÂ˘Ì¤Ó· ÚÔ˚fiÓÙ·, ¤¯Ô˘Ó Ú›ÛÎÔ. ¶ÚÔËÁÔ‡ÌÂÓ˜ ·Ô‰fiÛÂȘ ‰ÂÓ ‰È·ÛÊ·Ï›˙Ô˘Ó ÙȘ ÌÂÏÏÔÓÙÈΤ˜
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
KEP¢O™
∂ÌÔÚ‡̷ٷ
® °ƒ∞º∂π | ∫Àƒ∂§∞ ¶∂Δƒ√À petrou@kerdos.gr
∂§∞Ãπ™Δ∂™ √π ™À¡∞§§∞°∂™ ª∂ Δ∏¡ πΔ∞§π∞
√™¶ƒπ∞
÷ÌËÏ‹ ·Ú·Ì¤ÓÂÈ Ë Î›ÓËÛË ÛÙËÓ ·ÁÔÚ¿ ÙÔ˘ ÂÏ·ÈÔÏ¿‰Ô˘ ™Â ¯·ÌËÏ¿ ›‰· ·Ú·Ì¤ÓÂÈ Ë Î›ÓËÛË ÛÙËÓ ·ÁÔÚ¿ ÂÏ·ÈÔÏ¿‰Ô˘, ηıÒ˜ ‰ÂÓ ÂΉËÏÒÓÂÙ·È È‰È·›ÙÂÚË ˙‹ÙËÛË, ·ÏÏ¿ Ô‡ÙÂ Î·È ˘„ËÏ‹ ÚÔÛÊÔÚ¿. √È Û˘Ó·ÏÏ·Á¤˜ Ì πÙ·Ï›· Â›Ó·È ÂÏ¿¯ÈÛÙ˜ Î·È Ë ÙÈÌ‹ ·Ú¿‰ÔÛ˘ ÛÙË ÁÂÈÙÔÓÈ΋ ¯ÒÚ· ‰È·ÌÔÚÊÒÓÂÙ·È ÛÙ· 2,122,17 ¢ÚÒ ÙÔ ÎÈÏfi, ·Ó¿ÏÔÁ· Ì ÙËÓ ÔÈfiÙËÙ·. ™ÙËÓ ÂÁ¯ÒÚÈ· ·ÁÔÚ¿ Ë ÙÈÌ‹ ÙÔ˘ ‚˘Ù›Ô˘ ‰È·ÌÔÚÊÒÓÂÙ·È ÛÙ· 2,00-2,01 ¢ÚÒ ÙÔ ÎÈÏfi ÛÙËÓ ∫Ú‹ÙË ÁÈ· ÂÏ·ÈfiÏ·‰· Ô͇ÙËÙ·˜ 0,3%, ÂÓÒ ÛÙË §·ÎˆÓ›· Ë ÙÈÌ‹ ‰È·ÌÔÚÊÒÓÂÙ·È ÛÙ· 2,05-2,08 ¢ÚÒ ÙÔ ÎÈÏfi. ∏ ÙÈÌ‹ ÙÔ˘ ÌÂÈÔÓÂÎÙÈÎÔ‡ ·Úı¤ÓÔ˘ Ô͇ÙËÙ·˜ 5% ‰È·ÌÔÚÊÒÓÂÙ·È ÛÙÔ 1,50-1,55 ¢ÚÒ ÙÔ ÎÈÏfi, ÏfiÁˆ ÂÚÈÔÚÈṲ̂Ó˘ ÚÔÛÊÔÚ¿˜. √È πÙ·ÏÔ›, fiˆ˜ ¤¯Ô˘Ì ÂÈÛËÌ¿ÓÂÈ, ¤¯Ô˘Ó ÛÙÚ·Ê› ÛÙËÓ ÈÛ·ÓÈ΋ ·ÁÔÚ¿, fiÔ˘ ÔÈ ÙÈ̤˜ ‰È·ÌÔÚÊÒÓÔÓÙ·È Û ¯·ÌËÏfiÙÂÚ· ›‰·.
μ∞ªμ∞∫π
∂Ï¿¯ÈÛÙ˜ ·ÁÔÚ·ˆÏËۛ˜ ∂Ï¿¯ÈÛÙ˜ ·ÁÔÚ·ˆÏËۛ˜ Ú·ÁÌ·ÙÔÔÈÔ‡ÓÙ·È ÛÙËÓ ·ÁÔÚ¿ ‚·Ì‚·ÎÈÔ‡, ¯ˆÚ›˜ ˆÛÙfiÛÔ Ó· ˘¿Ú¯ÂÈ Î¿ÔÈ· ›ÂÛË ÛÙÔÓ ¯ÒÚÔ ÙˆÓ ÂÎÎÔÎÎÈÛÙÒÓ, ‰Â‰Ô̤ÓÔ˘ fiÙÈ ÂÎÙÈÌ¿Ù·È ˆ˜ ¤¯Ô˘Ó Ì›ÓÂÈ ÛÙËÓ ·ÁÔÚ¿ ÂÚ›Ô˘ 60 ¯ÈÏ. ÙfiÓÔÈ. ø˜ ÂÎ ÙÔ‡ÙÔ˘ ‰ÂÓ ÂΉËÏÒÓÂÙ·È È‰È·›ÙÂÚË ˙‹ÙËÛË, ·ÏÏ¿ Ô‡ÙÂ Î·È ÚÔÛÊÔÚ¿. √È ÙÈ̤˜ ‚Ú›ÛÎÔÓÙ·È ÛÙ· ›‰· ÙÔ˘ ÌËÓfi˜ ª·ÚÙ›Ô˘ ÛÙÔ ¯ÚËÌ·ÙÈÛÙ‹ÚÈÔ Ù˘ ¡. ÀfiÚ΢ Î·È Û˘ÁÎÂÎÚÈ̤ӷ οو ·fi Ù· 90 ÛÂÓÙ˜ Ë Ï›ÌÚ·. √˘ÛÈ·ÛÙÈο ·˘Ù‹ Ë ÛÂ˙fiÓ ¤¯ÂÈ ÔÏÔÎÏËÚˆı› Î·È ÙÔ ‚ϤÌÌ· ·Ú·ÁˆÁÒÓ Î·È ÂÎÎÔÎÎÈÛÙÒÓ ·˘Ù‹ ÙË ÛÙÈÁÌ‹ ‚Ú›ÛÎÂÙ·È ÛÙË Ó¤· ÛÂ˙fiÓ. ™Â fi,ÙÈ ·ÊÔÚ¿ Ù· ÂÎÎÔÎÎÈÛÙ‹ÚÈ·, ÛËÌÂÈÒÓÂÙ·È fiÙÈ ·ÚÎÂÙ¿ ÂÎÙÈÌ¿Ù·È fiÙÈ Â›Ó·È Ï¤ÔÓ ·˘Ù¿ Ô˘ ¤¯Ô˘Ó ˘Ô‚¿ÏÂÈ ·›ÙËÛË ˘·ÁˆÁ‹˜ ÛÙÔ ¿ÚıÚÔ 99, ÂÓÒ ÔÏÏ¿ ÚÔ‚Ï‹Ì·Ù· Ú¢ÛÙfiÙËÙ·˜ Î·È ÏÂÈÙÔ˘ÚÁ›·˜ ·ÓÙÈÌÂÙˆ›˙Ô˘Ó Î·È ÌÂÁ¿Ï˜ ∂ÓÒÛÂȘ. √ˆ˜ ÂÎÙÈÌ¿Ù·È, Û˘ÓÙÂÏÂ›Ù·È ÂÎηı¿ÚÈÛË ÛÙÔÓ ÎÏ¿‰Ô, Ì ÙÔ˘˜ ·Ú·ÁˆÁÔ‡˜ Ó· ÛÙÚ¤ÊÔÓÙ·È ÛÙ· «˘ÁÈ‹» ÂÎÎÔÎÎÈÛÙ‹ÚÈ·. ™Â fi,ÙÈ ·ÊÔÚ¿ ÙË Ó¤· ·Ú·ÁˆÁ‹, ÂÎÙÈÌ¿Ù·È fiÙÈ ı· Ê˘Ù¢Ù› ÙÔ˘Ï¿¯ÈÛÙÔÓ Ô ›‰ÈÔ˜ ·ÚÈıÌfi˜ ÂÎÙ¿ÛÂˆÓ ‹ Î·È ÌÂÁ·Ï‡ÙÂÚÔ˜. ™Â ·˘Ù‹ ÙË Ê¿ÛË, ÔÈ ·Ú·ÁˆÁÔ› ‚Ú›ÛÎÔÓÙ·È ÛÂ Û˘˙ËÙ‹ÛÂȘ Ì ÙÔ˘˜ ÚÔÌËıÂ˘Ù¤˜ Î·È ÚÔ‚ÏËÌ·Ù›˙ÔÓÙ·È Û¯ÂÙÈο Ì ÙËÓ ÏËڈ̋ ÙˆÓ ÛfiÚˆÓ.
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
∏ Δπª∏ Δ√À μÀΔπ√À ¢π∞ª√ƒºø¡∂Δ∞π ™Δ∞ 2,00-2,01 ∂Àƒø Δ√ ∫π§√ ™Δ∏¡ ∫ƒ∏Δ∏ °π∞ ∂§∞π√§∞¢∞ √•ÀΔ∏Δ∞™ 0,3%, ∂¡ø ™Δ∏ §∞∫ø¡π∞ ∏ Δπª∏ ¢π∞ª√ƒºø¡∂Δ∞π ™Δ∞ 2,05-2,08 ∂Àƒø Δ√ ∫π§√ ∞¶√£∂ª∞Δ√¶√π∏™∏ ∏ πÛ·Ó›· ÚÔ¯ˆÚ› ÙÔ ı¤Ì· Ù˘ ȉȈÙÈ΋˜ ·ÔıÂÌ·ÙÔÔ›ËÛ˘, ÂȉÈÒÎÔÓÙ·˜ Ó· ·ÔıÂÌ·ÙÔÔÈ‹ÛÂÈ ÂÚ› ÙÔ˘˜ 300 ¯ÈÏ. ÙfiÓÔ˘˜. ÀÂÓı˘Ì›˙ÂÙ·È fiÙÈ Ë ¢È·¯ÂÈÚÈÛÙÈ΋ ∂ÈÙÚÔ‹ °ÂˆÚÁÈÎÒÓ ∞ÁÔÚÒÓ ÛÙȘ μڢͤÏϘ,
ÌÂÙ¿ ÙÔ Û¯ÂÙÈÎfi ·›ÙËÌ· Ô˘ ˘¤‚·ÏÂ Ë ¯ÒÚ· Ì·˜ ·ÏÏ¿ Î·È Ë πÛ·Ó›·, „‹ÊÈÛ ηÓÔÓÈÛÌfi ÁÈ· ÙÔ «¿ÓÔÈÁÌ·» Ù˘ «π‰ÈˆÙÈ΋˜ ∞ÔıÂÌ·ÙÔÔ›ËÛ˘ ¶·Úı¤ÓÔ˘ ∂Ï·ÈÔÏ¿‰Ô˘». ªÂ ÙÔÓ Î·ÓÔÓÈÛÌfi ·˘Ùfi, ‰›ÓÂÙ·È Ë ‰˘Ó·ÙfiÙËÙ·, Ì ÙË ‰È·‰Èηۛ· ˘Ô‚ÔÏ‹˜ ÚÔÛÊÔÚÒÓ, ÁÈ· ·ÔıÂÌ·ÙÔÔ›ËÛË Û˘ÓÔÏÈ΋˜ ÔÛfiÙËÙ·˜ 100 ¯ÈÏ. ÙfiÓˆÓ «ÂÍ·ÈÚÂÙÈÎÔ‡ ·Úı¤ÓÔ˘» Î·È «·Úı¤ÓÔ˘» ÂÏ·ÈÔÏ¿‰Ô˘ ÁÈ· fiϘ ÙȘ ¯ÒÚ˜ ÙȘ ∂∂. ∏ ‰Â‡ÙÂÚË ÌÂÚÈ΋ ‰ËÌÔÚ·Û›· Ï‹ÁÂÈ ÙËÓ 1Ë ª·ÚÙ›Ô˘ 2012. ΔÔ Ì¤ÙÚÔ Ù˘ ȉȈÙÈ΋˜ ·ÔıÂÌ·ÙÔÔ›ËÛ˘ ·Ó·Ì¤ÓÂÙ·È Ó· ¤¯ÂÈ ıÂÙÈΤ˜ ÂÈÙÒÛÂȘ ÛÙËÓ ·ÁÔÚ¿ ÂÏ·ÈÔÏ¿‰Ô˘, ‰ÈfiÙÈ Û˘Ó¿ÁÂÙ·È Î·Ù¿ ηÓfiÓ· ¿ÓÔ‰Ô ÙˆÓ ÙÈÌÒÓ ·Ú·ÁˆÁÔ‡, ηıÒ˜ ‚ÚÈÛÎfiÌ·ÛÙ ÛÙËÓ Î·Ú‰È¿ Ù˘ ÂÏ·ÈÔÎÔÌÈ΋˜ ÂÚÈfi‰Ô˘, fiÔ˘ Ë Ó¤· ·Ú·ÁˆÁ‹ Ì·˙› Ì ٷ ·Ôı¤Ì·Ù· Û˘ÌȤ˙Ô˘Ó ÙȘ ÙÈ̤˜ Û fiÏË ÙËÓ ∂˘ÚÒË.
ªÂȈ̤ÓË Ë ˙‹ÙËÛË ÛÙȘ ·ÁÔÚ¤˜ ÁˆÁ¤˜ ÔÚÙÔηÏÈÒÓ ‰È·ÌÔÚÊÒıËÎ·Ó ÛÙÔ˘˜ 151.073 ÙfiÓÔ˘˜ ¤Ó·ÓÙÈ 147.250 ÙfiÓÔ˘˜ ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ‰È¿ÛÙËÌ· ¤Ú˘ÛÈ. √È ÂÍ·ÁˆÁ¤˜ Ì·ÓÙ·ÚÈÓÈÒÓ ‰È·ÌÔÚÊÒı Ë Î· Ó Û ÙÔ ˘ ˜ 3 1 . 5 5 7 Ù fi ÓÔ ˘ ˜ · fi 35.852 ÙfiÓÔ˘˜ ¤Ú˘ÛÈ, ÔÈ ÂÍ·ÁˆÁ¤˜ ÏÂÌÔÓÈÒÓ ÛÙÔ˘˜ 284 ÙfiÓÔ˘˜ ·fi 347 ÙfiÓÔ˘˜ ¤Ú˘ÛÈ, ÔÈ ÂÍ·ÁˆÁ¤˜ ÁÎÚ¤ÈÊÚÔ˘Ù ÛÙÔ˘˜ 151 ÙfiÓÔ˘˜ ¤Ó·ÓÙÈ 176 ÙfiÓÔ˘˜ ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ‰È¿ÛÙËÌ· ¤Ú˘ÛÈ. √È ÂÍ·ÁˆÁ¤˜ ·ÎÙÈÓȉ›ˆÓ ‰È·ÌÔÚÊÒıËη Ó Û ÙÔ ˘ ˜ 3 8 . 8 1 9 Ù fi ÓÔ ˘ ˜ ¤ Ó· ÓÙ È 34.743 ÙfiÓÔ˘˜ ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ‰È¿ÛÙËÌ· ¤Ú˘ÛÈ, ÔÈ ÂÍ·ÁˆÁ¤˜ ·ÁÁÔ˘ÚÈÒÓ ¤Êı·Û·Ó ÙÔ˘˜ 9.699 ÙfiÓÔ˘˜ ·fi 13.159 ÙfiÓÔ˘˜ ¤Ú˘ÛÈ Î·È ÔÈ ÂÍ·ÁˆÁ¤˜ Ì‹ÏˆÓ ¤Êı·Û·Ó ÙÔ˘˜ 14.452 ÙfiÓÔ˘˜ ¤Ó·ÓÙÈ 16.572 ÙfiÓˆÓ ÙÔ ·ÓÙ›ÛÙÔÈ¯Ô ‰È¿ÛÙËÌ· ¤Ú˘ÛÈ.
∫∞Δ∂æÀ°ª∂¡∞ ∞§π∂Àª∞Δ∞
™ÙÔ Â›ÎÂÓÙÚÔ Ù· Ì·Ï¿ÎÈ· ∞˘ÍË̤ÓË ‹Ù·Ó Ë Î›ÓËÛË ÛÙËÓ ·ÁÔÚ¿ ÙˆÓ Î·Ù„˘ÁÌ¤ÓˆÓ ·ÏÈÂ˘Ì¿ÙˆÓ, ηıÒ˜ ÎÔÚ˘ÊÒıËÎÂ Ô ÂÊԉȷÛÌfi˜ ÙˆÓ Î·Ù·ÛÙËÌ¿ÙˆÓ ÂÓ fi„ÂÈ Ù˘ ∫·ı·Ú¿˜ ¢Â˘Ù¤Ú·˜. √ˆ˜ ·Ó·Ê¤ÚÔ˘Ó ·Ú¿ÁÔÓÙ˜ Ù˘ ·ÁÔÚ¿˜, Ë Î›ÓËÛË Â›Ó·È ÌÂȈ̤ÓË Û ۯ¤ÛË Ì ¤Ú˘ÛÈ, ÂÓÒ ÔÈ ·ÁÔÚ·ÛÙ¤˜ ÂÈÎÂÓÙÚÒ-
ª¤ÙÚÈ· ΛÓËÛË ·ÚÔ˘ÛÈ¿˙ÂÈ Ë ·ÁÔÚ¿ ÙˆÓ ÔÛÚ›ˆÓ, Ì ÂÚÈÔÚÈṲ̂ÓÔ ·ÁÔÚ·ÛÙÈÎfi ÂӉȷʤÚÔÓ. √È ÙÈ̤˜ ·Ú·Ì¤ÓÔ˘Ó Ô˘ÛÈ·ÛÙÈο ÛÙ·ıÂÚ¤˜ Ì ÌÈÎÚ¤˜ ‰È·ÊÔÚÔÔÈ‹ÛÂȘ. ∂ȉÈÎfiÙÂÚ·, ÔÈ ÙÈ̤˜ ÛÙȘ ʷΤ˜ ¤ÛÙÔÓ ∫·Ó·‰¿ ·Ú·Ì¤ÓÔ˘Ó Û ¯·ÌËÏ¿ ›‰· Î·È Û˘ÁÎÂÎÚÈ̤ӷ οو ·fi Ù· 950 ‰ÔÏ. Ô ÙfiÓÔ˜. ∞ÌÂÙ¿‚ÏËÙ˜ ·Ú·Ì¤ÓÔ˘Ó ÚÔ˜ ÙÔ ·ÚfiÓ ÔÈ ÙÈ̤˜ ÛÙÔ˘˜ Á›Á·ÓÙ˜ ∫›Ó·˜, ÂÓÒ Û¯Â‰fiÓ Î·ıËÌÂÚÈÓ¿ Ú·ÁÌ·ÙÔÔÈÔ‡ÓÙ·È ·Ê›ÍÂȘ ÊÔÚÙ›ˆÓ. ∂Ï·ÊÚ¿ ¿ÓÔ‰Ô ·ÚÔ˘ÛÈ¿˙Ô˘Ó ÔÈ Ù È Ì ¤ ˜ Û Ù· Ú Â ‚ › ı È· ª Â Í È Î Ô ‡ Á È· ÊÔÚÙÒÛÂȘ ∞ÚÈÏ›Ô˘, Ì ÙÔ Ì¤ÁÂıÔ˜ 40-42 Ó· ÚÔ ÛʤÚÂÙ·È ÛÙ· 1.320 ‰ÔÏ. Ô ÙfiÓÔ˜. ªÈÎÚ‹ ¿ÓÔ‰Ô ·ÚÔ˘ÛÈ¿˙Ô˘Ó Î·È ÔÈ ÙÈ̤˜ ÛÙ· Ì·˘ÚÔÌ¿ÙÈη ¶ÂÚÔ‡, Ê ı ¿ ÓÔ ÓÙ· ˜ Ù· 1 . 5 5 0 ‰ Ô Ï . · fi 1.580 ‰ÔÏ. Ô ÙfiÓÔ˜.
∫ƒ∂∞™
√¶øƒ√∫∏¶∂ÀΔπ∫∞
ªÂ ÌÈÎÚÔ‡˜ Ú˘ıÌÔ‡˜ Û˘Ó¯›˙ÔÓÙ·È ÔÈ ÂÍ·ÁˆÁ¤˜ ÂÛÂÚȉÔÂȉÒÓ Î·È Î˘Ú›ˆ˜ ÔÚÙÔηÏÈÒÓ. ∏ ˙‹ÙËÛË ·Ú·Ì¤ÓÂÈ ÌÂȈ̤ÓË Î·È ÔÈ ÙÈ̤˜ Ôχ ¯·ÌËϤ˜ ÛÙȘ ηٷӷψÙÈΤ˜ ·ÁÔÚ¤˜. ™ÙÔ Ù¤ÏÔ˜ Ù˘ ‚Ú›ÛÎÂÙ·È Ô˘ÛÈ·ÛÙÈο Ë ÔÈÎÈÏ›· navel, ÂÓÒ ‚ÚÈÛÎfiÌ·ÛÙ ÂÓ ·Ó·ÌÔÓ‹ Ù˘ ¤Ó·Ú͢ Û˘ÁÎÔÌȉ‹˜ Ù˘ ÔÈÎÈÏ›·˜ Valencia. √ˆ˜ ˆÛÙfiÛÔ ·Ó·Ê¤ÚÔ˘Ó ÔÈ ÂÍ·ÁˆÁ›˜, ‰ÂÓ ÙÚ¤ÊÔ˘Ó ÌÂÁ¿Ï˜ ÚÔÛ‰Ô˘ ÁÈ· ÛËÌ·ÓÙÈ΋ ÂÓ›Û¯˘ÛË Ù˘ ÚÔ‹˜ ÙˆÓ ÂÍ·ÁˆÁÒÓ. ªÂ ÌÈÎÚÔ‡˜ Ú˘ıÌÔ‡˜ ı· Û˘Ó¯ÈÛıÔ‡Ó ÔÈ ÊÔÚÙÒÛÂȘ ÁÈ· ÂÍ·ÁˆÁ¤˜ ÔÚÙÔηÏÈÒÓ, ÂÓÒ Ì ›Û˘ ¯·ÌËÏÔ‡˜ Ú˘ıÌÔ‡˜ Û˘Ó¯›˙ÔÓÙ·È ÔÈ ÂÍ·ÁˆÁ¤˜ ÊÚ¿Ô˘Ï·˜ Î·È ·ÎÙÈÓȉ›ˆÓ. ™‡Ìʈӷ Ì ٷ ÛÙÔȯ›· ÙÔ˘ ˘Ô˘ÚÁ›Ԣ ∞ÁÚÔÙÈ΋˜ ∞Ó¿Ù˘Í˘ Î·È ΔÚÔʛ̈Ó, ̤¯ÚÈ ÙËÓ 24/02/2012 ÔÈ ÂÍ·-
¶ÂÚÈÔÚÈṲ̂ÓÔ ÂӉȷʤÚÔÓ
ÓÔÓÙ·È ÛÙ· Ì·Ï¿ÎÈ· Î·È Ì¿ÏÈÛÙ· ÛÙ· ÈÔ ÊıËÓ¿ ›‰Ë. ªÂ ‚¿ÛË Ù· ›‰È· ÛÙÔȯ›·, ÔÈ ÙÈ̤˜ ¤¯Ô˘Ó ÌÂȈı› ÌÂÛÔÛÙ·ıÌÈο ηٿ 8%-10% Û ۯ¤ÛË Ì ¤Ú˘ÛÈ. ∂ÈÛËÌ·›ÓÂÙ·È fiÙÈ ˘¿Ú¯ÂÈ Â¿ÚÎÂÈ· Û fiÏ· Ù· ›‰Ë, ÂÓÒ ÁÈ· ÙËÓ ÚÔÛ¯‹ ‚‰ÔÌ¿‰· ·Ó·Ì¤ÓÂÙ·È ÌÂȈ̤ÓË Î›ÓËÛË ÛÙËÓ ·ÁÔÚ¿.
ÀÔÙÔÓÈ΋ ΛÓËÛË ÂÓ fi„ÂÈ ÓËÛÙ›·˜ ÀÔÙÔÓÈ΋ Â›Ó·È Ë Î›ÓËÛË ÛÙËÓ ·ÁÔÚ¿ ÎÚ¤·ÙÔ˜, ÂÓ fi„ÂÈ Ù˘ ¤Ó·Ú͢ Ù˘ ÓËÛÙ›·˜ Ù˘ ™·Ú·ÎÔÛÙ‹˜. √ˆ˜ ·Ó·Ê¤ÚÔ˘Ó ÂÈÛ·ÁˆÁ›˜ ÎÚ¤·ÙÔ˜, ·˘Ù‹ ÙËÓ Â‚‰ÔÌ¿‰· ¤¯Ô˘Ó ÊÔÚÙˆı› ÌÈÎÚ¤˜ ÔÛfiÙËÙ˜, ηıÒ˜ Ë ˙‹ÙËÛË Â›Ó·È ÂÍ·ÈÚÂÙÈο ÂÚÈÔÚÈṲ̂ÓË. ™Â fi,ÙÈ ·ÊÔÚ¿ ÙȘ ÙÈ̤˜, Ë ¯·ÌËÏ‹ ˙‹ÙËÛË ·Ó·Ì¤ÓÂÙ·È fiÙÈ ı· ÙȘ ‰È·ÙËÚ‹ÛÂÈ Û ÛÙ·ıÂÚ¿ ›‰·. ∂ȉÈÎfiÙÂÚ·, ÛÙ·ıÂÚ¤˜ ·Ó·Ì¤ÓÂÙ·È Ó· ·Ú·Ì›ÓÔ˘Ó ÔÈ ÙÈ̤˜ ÙˆÓ ¯ÔÈÚÈÓÒÓ, Ì ÂÍ·›ÚÂÛË Ù· ¯ÔÈÚÈÓ¿ Á·ÏÏÈ΋˜ ÚÔ¤Ï¢Û˘ Ô˘ ηٷÁÚ¿ÊÔ˘Ó ¿ÓÔ‰Ô Î·Ù¿ 5 ÏÂÙ¿ ÙÔ ÎÈÏfi. ™Ù·ıÂÚ¤˜ ·Ó·Ì¤ÓÔÓÙ·È ÔÈ ÙÈ̤˜ Î·È ÛÙ· ÎÔÙfiÔ˘Ï·, ÌÂÙ¿ ÙË ÛËÌ·ÓÙÈ΋ ¿ÓÔ‰Ô Ô˘ ÛËÌ›ˆÛ·Ó ηٿ ÙȘ ÚÔËÁÔ‡ÌÂÓ˜ ‚‰ÔÌ¿‰Â˜. ™Ù·ıÂÚ¤˜ ·Ú·Ì¤ÓÔ˘Ó ÔÈ ÙÈ̤˜ ÛÙ· ÌÔÛ¯·Ú¿ÎÈ· Á¿Ï·ÎÙÔ˜, ÂÓÒ Û ÛÙ·ıÂÚ¿ ›‰· Û ÁÂÓÈΤ˜ ÁÚ·Ì̤˜ ·Ú·Ì¤ÓÔ˘Ó ÔÈ ÙÈ̤˜ Î·È ÛÙ· ˘fiÏÔÈ· ¯ÔÓ‰Ú¿ ÌÔÛ¯¿ÚÈ·. ÷ÌËÏ‹ ·Ú·Ì¤ÓÂÈ Ë ˙‹ÙËÛË ÛÙ· ·ÌÓÔÂÚ›ÊÈ·.
63
¡ÔÌ›ÛÌ·Ù· √π Δ∞™∂π™
√π £∂Δπ∫∂™ ∂•∂§π•∂π™ °π∞ Δ∏¡ ∂§§∞¢∞ √¢∏°∏™∞¡ Δ√ ∂Àƒø ¶∞¡ø ∞¶√ Δ∞ 1,34 ¢√§∞ƒπ∞
∞Ó¤‚·Û ٷ¯‡ÙËÙ· ÙÔ ÂÓÈ·›Ô ÓfiÌÈÛÌ· ® ∂¶πª∂§∂π∞| μ. Δ™∞¶ƒ√À¡∏™ ∂Àƒø / ¢√§∞ƒπ√ πηÓÔÔÈËÙÈο Î¤Ú‰Ë ÁÈ· ÙÔ ÂÓÈ·›Ô Â˘Úˆ·˚Îfi ÓfiÌÈÛÌ· ÛÙÔÓ ·fiË¯Ô ÙˆÓ ıÂÙÈÎÒÓ ÂÍÂÏ›ÍÂˆÓ ÁÈ· ÙÔ ÂÏÏËÓÈ Î fi ¯ Ú ¤ Ô ˜ . ∞ fi Ù· ¯ · Ì Ë Ï ¿ Ù ˆ Ó 1,3180 fiÔ˘ ‚Ú¤ıËΠӷ ‰È·Ú·ÁÌ·Ù‡ÂÙ·È ÛÙËÓ ·Ú¯‹ Ù˘ ‚‰ÔÌ¿‰·˜, Ù· ηϿ Ó¤· ›¯·Ó ˆ˜ ·ÔÙ¤ÏÂÛÌ· ÙËÓ Â·Ó·Ê ÔÚ¿ Ù˘ ÂÌÈÛÙÔÛ‡Ó˘ ·fi ÙȘ ·ÁÔÚ¤˜ ÁÈ· ÙËÓ Â˘Úˆ˙ÒÓË ÌÂ Û˘Ó¤ÂÈ· Ó· ˘¿ÚÍÔ˘Ó Î·ı·Ú¤˜ ·ÁÔÚ¤˜ ÁÈ· ÙÔ Â˘ÚÒ ÛÙ¤ÏÓÔÓÙ·˜ ÙËÓ ÈÛÔÙÈÌ›· ÛÙ· ›‰· ÙˆÓ 1,3420 ÙËÓ ¶·Ú·Û΢‹. ∏ ‚‰ÔÌ¿‰· ÍÂΛÓËÛ Ì ¤ÓÙÔÓ˜ ·ÓËÛ˘¯›Â˜ Û¯ÂÙÈο Ì ÙËÓ ·fiÊ·ÛË ÙˆÓ ∂˘Úˆ·›ˆÓ ˘Ô˘ÚÁÒÓ √ÈÎÔÓÔÌÈÎÒÓ ÁÈ· ÙÔ Ó¤Ô ·Î¤ÙÔ ‚Ô‹ıÂÈ·˜, ‡„Ô˘˜ 130 ‰ÈÛ. ¢ÚÒ. ΔÂÏÈο Ë ÂͤÏÈÍË ‹Ù·Ó ıÂÙÈ΋, ÂÓÒ ·Ú¿ÏÏËÏ· ˘‹ÚÍÂ Î·È ÚfiÙ·ÛË ÁÈ· ‰È·ÁÚ·Ê‹ ÙÔ˘ 53,5% Ù˘ ·Í›·˜ ÙˆÓ ÔÌÔÏfiÁˆÓ Ô˘ η٤¯Ô˘Ó ÔÈ È‰ÈÒÙ˜ ıÂÛÌÈÎÔ› ÂÂÓ‰˘Ù¤˜. ™Â fiÏ· ·˘Ù¿, ÓfiÙ· ·ÈÛÈÔ‰ÔÍ›·˜ ÚfiÛıÂÛÂ Î·È Ë ‰‹ÏˆÛË ÙÔ˘ Î. ∑·Ó - ∫ÏÔÓÙ °ÈÔ‡ÓÎÂÚ fiÙÈ Ô ÛÙfi¯Ô˜ ÁÈ· ÂÚÈÔÚÈÛÌfi ÙÔ˘ ÂÏÏËÓÈÎÔ‡ ¯Ú¤Ô˘˜ ÛÙÔ 120% ˆ˜ ÚÔ˜ ÙÔ ∞∂¶ ̤¯ÚÈ ÙÔ˘ 2020 Â›Ó·È ·ÚÎÂÙ¿ ÂÊÈÎÙfi˜. ¶·Ú¿ÏÏËÏ·, ÂÈϤÔÓ ÛÙ‹ÚÈÍË ÁÈ· ÙÔ Â˘ÚÒ ˘‹ÚÍ ·fi ÙËÓ ÏÂ˘Ú¿ Ù˘ π · ˆ Ó›· ˜ , Ë Ô Ô ›· · Ó ¤ Ê Â Ú Â Ù Ë Ó Ú fi ı Â Û ‹ Ù Ë ˜ Ó· Û ˘ ÌÌ ÂÙ¿ Û ¯ Â È Ì Â ‡„Ô˜ ÎÂÊ·Ï·›ˆÓ 50 ‰ÈÛ. ‰ÔÏ·Ú›ˆÓ ̤ۈ ÙÔ˘ ¢ÈÂıÓÔ‡˜ ¡ÔÌÈÛÌ·ÙÈÎÔ‡ Δ·Ì›Ԣ ÛÙ· ·Î¤Ù· ‚Ô‹ıÂÈ·˜ ÁÈ· ÙËÓ ÎÚ›ÛË ÙÔ˘ Â˘Úˆ·˚ÎÔ‡ ¯Ú¤Ô˘˜. ΔÔ ıÂÙÈÎfi Îϛ̷ Ù˘ ‚‰ÔÌ¿‰·˜ ÁÈ· ÙËÓ ∂˘Úˆ·˚΋ ∂ÓˆÛË Î·È Î·Ù¿
¢π∞Δƒ∞¶∂∑π∫∏ ∞°√ƒ∞ ™À¡∞§§∞°ª∞Δ√™ (20/2/2012-24/2/2012) ANOI°ª∞ Àæ∏§O Ã∞ª∏§O ∫§∂π™πªO
¢O§∞ƒπ√/E§B∂Δπ∫√ ºPA°∫√ 0,9171 0,9179 0,8972 0,8981
∏ ∞¡√¢π∫∏ ∫π¡∏™∏ Δ√À ∂Àƒø ∞¡∞ª∂¡∂Δ∞π ¡∞ ∂∫Δ√¡ø£∂𠶃√™øƒπ¡∞ ™Δ∞ ∂¶π¶∂¢∞ 1,3460 - 1,3600 Û˘Ó¤ÂÈ· ÁÈ· ÙÔ Â˘ÚÒ ‹Úı ӷ Û˘ÌÏËÚÒÛÂÈ Ô Úfi‰ÚÔ˜ Ù˘ ∂˘Úˆ¿·˚΋˜ ∫ÂÓÙÚÈ΋˜ ΔÚ¿Â˙·˜ Î. ª¿ ÚÈÔ ¡ÙÚ¿ÁÎÈ, Ô ÔÔ›Ô˜ ‰‹ÏˆÛ fiÙÈ « ·Ú’ fiÏÔ Ô˘ Ë ·ÓËÛ˘¯›· ·Ú·Ì¤ÓÂÈ Û ˘„ËÏ¿ ›‰· Â›Ó·È Û›ÁÔ˘ÚÔ fiÙÈ Ù· ÛËÌ¿‰È· Â›Ó·È Ôχ ηχÙÂÚ· Û ۯ¤ÛË Ì ÙÔÓ ÚÔËÁÔ‡ÌÂÓÔ Ì‹Ó· ». ∞fi ÙËÓ ÏÂ˘Ú¿ ÙˆÓ ∏ÓˆÌ¤ÓˆÓ ¶ÔÏÈÙÂÈÒÓ Â›¯·Ì ÙË ‰ËÌÔÛÈÔÔ›ËÛË ÙˆÓ Ú· ÎÙÈÎÒÓ ·fi ÙË Û˘Ó‰ڛ·ÛË Ù˘ Fed ÙÔ˘ ÚÔËÁÔ‡ÌÂÓÔ˘ Ì‹Ó·, ÛÙ· ÔÔ›· ·Ó·Ê¤ÚıËΠfiÙÈ Ë ·Ó¿Ù˘ÍË ·Ó·Ì¤ÓÂÙ·È Û˘ÁÎÚ·ÙË̤ÓË ÁÈ· Ù· ÂfiÌÂÓ· ÙÚ›ÌËÓ· ·Ú’ fiÏË ÙË ‚ÂÏÙ›ˆÛË Î¿ÔÈÔÓ ıÂÌÂÏȈ‰ÒÓ ÔÈÎÔÓÔÌÈÎÒÓ ÌÂÁÂıÒÓ Ù˘ ÔÈÎÔÓÔÌ›·˜. ∏ ·ÓÔ‰È΋ ΛÓËÛË ÙÔ˘ ¢ÚÒ ·Ó·Ì¤ÓÂÙ·È Ó· ÂÎÙÔÓˆı› ÚÔÛˆÚÈÓ¿ ÛÙ· ›‰· 1,3460 - 1,3600, ηıÒ˜ Â›Ó·È ·ÚÎÂÙ¿ Èı·ÓfiÓ ¯·ÚÙÔÊ˘Ï¿ÎÈ·
EYƒø / ¢√§∞ƒπ√
64
EYPø/¢O§∞ƒπ√ 1,3165 1,3424 1,3183 1,3413
¢O§∞ƒπ√/°EN ™TEP§INA/¢O§∞ƒπ√ 79,35 1,5646 80,64 1,5878 79,32 1,5646 80,53 1,5799
Ô˘ Û˘Ó¯›˙Ô˘Ó Ó· ·ÁˆÓÈÔ‡Ó ÁÈ· Ù· Â˘Úˆ·˚ο ‰ÚÒÌÂÓ· Ó· ·ÍÈÔÔÈ‹ÛÔ˘Ó ÙȘ ÙÈ̤˜ ÁÈ· ¿ÓÔÈÁÌ· ‰ÔÏ·ÚÈ·ÎÒÓ ı¤ÛˆÓ.
¢√§∞ƒπ√ / π∞¶ø¡π∫√ °∂¡ ∏ Ó¤· ·‡ÍËÛË Ù˘ ÛÙ‹ÚÈ͢ ÚÔ˜ ÙËÓ È·ˆÓÈ΋ ÔÈÎÔÓÔÌ›· ÏÂÈÙÔ‡ÚÁËÛ ·ÚÓËÙÈο ÁÈ· ÙÔ ÂÁ¯ÒÚÈÔ ÓfiÌÈÛÌ·, ÙÔ ÔÔ›Ô ¤¯ÂÈ ÎÔÚ˘ÊÒÛÂÈ Î·È ÎÈÓÂ›Ù·È ÚÔ˜ ¯·ÌËÏfiÙÂÚ· ›‰·. ∏ ÈÛÔÙÈÌ›· ·Ó·Ì¤ÓÂÙ·È Ó· ÔÏÔÎÏËÚÒÛÂÈ ÙËÓ ÙÚ›ÙË Â‚‰ÔÌ¿‰· ÎÂÚ‰ÒÓ Î·È ·˘Ùfi Â›Ó·È ÂÍ·ÈÚÂÙÈο ÛËÌ·ÓÙÈÎfi. ∂›Û˘ ÌÂÙ¿ ·fi ¤ÍÈ Ì‹Ó˜ ¤Ú·Û ¿Óˆ Î·È ·fi ÙÔ Â›Â‰Ô ÙˆÓ 80,00 ÁÂÓ Î·È Ï¤ÔÓ ¤¯ÂÈ ·ÓÔ›ÍÂÈ Ô ‰ÚfiÌÔ˜ ÁÈ· ÙËÓ ÂÚÈÔ¯‹ ÙˆÓ 81,5082,50 ÁÂÓ. ∂Ó· ÎÏ›ÛÈÌÔ ¿Óˆ ·fi Ù· 80,00 ÁÂÓ Â›Ó·È ··Ú·›ÙËÙÔ ÁÈ· ÙËÓ ÂȂ‚·›ˆÛË Ù˘ ·ÓÔ‰È΋˜ ΛÓËÛ˘. ∂Ó·˜ ·ÎfiÌË ÏfiÁÔ˜ Ô˘ ¤¯ÂÈ ÏÂÈÙÔ˘ÚÁ‹ÛÂÈ ıÂÙÈο ÁÈ· ÙÔ ÁÂÓ, Â›Ó·È Ë ·ÔÎÏÈ̿ΈÛË Ù˘ Â˘Úˆ·˚΋˜ ÎÚ›Û˘, fiˆ˜ ·˘Ù‹ Ê·›ÓÂÙ·È Ì¤Û· ·fi ÙȘ ·Ô‰fiÛÂȘ ÙˆÓ ÂÚÈÊÂÚÂÈ·ÎÒÓ ÔÌÔÏfiÁˆÓ.
¢√§∞ƒπ√ / ∂§μ∂Δπ∫√ ºƒ∞°∫√ ª›· ·fi ÙȘ ¯ÂÈÚfiÙÂÚ˜ ‚‰ÔÌ¿‰Â˜ ÔÏÔÎÏËÚÒÓÂÈ Ë ÈÛÔÙÈÌ›·, Ë ÔÔ›· Ù¯ÓÈο ‚Ú›ÛÎÂÙ·È Û ̛· ȉȷ›ÙÂÚ·
¢√§∞ƒπ√ / ∂§μ. ºƒ∞°∫√
‰˘Û¿ÚÂÛÙË Î·Ù¿ ÛÙ·ÛË. ªÂÙ¿ ·fi ·ÚÎÂÙ¤˜ Ë̤Ú˜ ‰ÔÎÈÌ·Û›·˜ Ù˘ ÛÙ‹ÚÈ͢ ÛÙÔ 0,9100 ‰ÂÓ Î·Ù¿ÊÂÚ ӷ ·ÓÙȉڿÛÂÈ ·ÓÔ‰Èο Î·È Ë ÙˆÙÈ΋ ‰È¿Û·ÛË ÂÈÙ¿¯˘Ó ÙȘ ȤÛÂȘ. ∏ Û˘ÁÎÂÎÚÈ̤ÓË ÈÛÔÙÈÌ›· ·ÔÙÂÏ› ¤Ó·Ó ηÏfi ‰Â›ÎÙË Ù˘ ‰È¿ıÂÛ˘ ÁÈ· · Ó ¿ Ï Ë „ Ë Î È Ó ‰ ‡ ÓÔ ˘ · ÏÏ ¿ η È ÙË ˜ ÂÂÓ‰˘ÙÈ΋˜ „˘¯ÔÏÔÁ›·˜ Î·È ÌfiÓÔ Ì›· ¿ÓÔ‰Ô˜ ı· ÌÔÚÔ‡Û ӷ ¤¯ÂÈ ·ÚÓËÙÈΤ˜ ÂÈÙÒÛÂȘ ÛÙȘ ·ÁÔÚ¤˜. ª›· ‰È¿Û·ÛË Î·È ÙÔ˘ 0,9000 ı· οÓÂÈ ·ÎfiÌË ÈÔ ‰‡ÛÎÔÏË ÙË ‰È·‰Èηۛ· ¿ÌÂÛ˘ ·Ó¿ÚÚˆÛ˘ Ù˘ ÈÛÔÙÈÌ›·˜. ∞fi ÙËÓ ¿ÏÏË, Ë ·Ô˘Û›· ÂÍÂÏ›ÍÂˆÓ Û¯ÂÙÈο Ì ٷ ‰ÈÔÈÎËÙÈο Ù˘ SNB, ÏÂÈÙÔ˘ÚÁ› ÂÓÈÛ¯˘ÙÈο ÁÈ· ÙÔ ÊÚ¿ÁÎÔ.
™Δ∂ƒ§π¡∞ / ¢√§∞ƒπ√ ¶ Ô Ï ‡ Ì Â Á¿ Ï Ë Ì ÂÙ· ‚ Ï Ë Ù fi ÙË Ù· η È ·ÎÚ·›Â˜ ‰È·Î˘Ì¿ÓÛÂȘ ÁÈ· ÙË ÛÙÂÚϛӷ ·˘Ù‹Ó ÙËÓ Â‚‰ÔÌ¿‰·. ∏ ‰ËÌÔÛ›Â˘ÛË ÙˆÓ Ú·ÎÙÈÎÒÓ Ù˘ ∫ÂÓÙÚÈ΋˜ ΔÚ¿Â˙·˜ ·ÔÙ¤ÏÂÛ ÙËÓ ·ÊÔÚÌ‹ ÁÈ· Ì›· ÌÂÁ¿ÏË ÙÒÛË. √ ÏfiÁÔ˜ ‹Ù·Ó fiÙÈ ·ÚÎÂÙ¿ ̤ÏË Ù˘ ∫ÂÓÙÚÈ΋˜ ΔÚ¿Â˙·˜ ÂÈı˘ÌÔ‡Û·Ó ÌÂÁ·Ï‡ÙÂÚË ÛÙ‹ÚÈÍË ÁÈ· ÙËÓ ÔÈÎÔÓÔÌ›·, fï˜ ˘‹Ú¯ Â Ô Ê fi ‚ Ô ˜ · ˘ Ù fi Ó· Ú Ô Î· Ï ¤ Û ÂÈ · ÎfiÌË ÌÂÁ·Ï‡ÙÂÚ˜ ȤÛÂȘ ÛÙËÓ ÈÛÔÙÈÌ›·. ™ÙË Û˘Ó¤¯ÂÈ· Ë ÛÙÂÚϛӷ ‹Ú ›Ûˆ ۯ‰fiÓ fiϘ ÙȘ ·ÒÏÂȘ Ô˘ η٤ÁÚ·„ ÛÙÔ ÍÂΛÓËÌ· Ù˘ ‚‰ÔÌ ¿ ‰ · ˜ . ∞ Ó Î· È Ì Â Û Ô Ú fi ı Â Û Ì · Ë Â¤ÎÙ·ÛË Ù˘ ÛÙ‹ÚÈ͢ ·ÔÙÂÏ› ·ÚÓËÙÈÎfi ·Ú¿ÁÔÓÙ· ÁÈ· ÙË ÛÙÂÚϛӷ, ‚Ú·¯˘ÚfiıÂÛÌ· Ë ÈÛÔÙÈÌ›· ·Ó·Ì¤ÓÂÙ·È Ó· ÎÈÓËı› ·Ó¿ÏÔÁ· Ì ÙË ‰È¿ıÂÛË ÁÈ· Ú›ÛÎÔ.
¢√§∞ƒπ√ / °∂¡
™Δ∂ƒ§π¡∞ / ¢√§∞ƒπ√
E›Â‰· ÛÙ‹ÚÈ͢
E›Â‰· ·ÓÙ›ÛÙ·Û˘
E›Â‰· ÛÙ‹ÚÈ͢
E›Â‰· ·ÓÙ›ÛÙ·Û˘
E›Â‰· ÛÙ‹ÚÈ͢
E›Â‰· ·ÓÙ›ÛÙ·Û˘
E›Â‰· ÛÙ‹ÚÈ͢
E›Â‰· ·ÓÙ›ÛÙ·Û˘
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
1,3330 1,3291 1,3132
1,3446 1,3562 1,3630
0,8915 0,8820 0,8720
0,9162 0,9272 0,9350
78,82 78,39 77,00
81,50 82,20 83,13
1,5780 1,5567 1,5340
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
1,5910 1,5994 1,6057
KEP¢O™
IÛÔÙÈ̛˜ ¶ËÁ‹: FINANCIAL TIMES
Country
Currency
$ US
Afghanistan Albania Algeria Andorra Angola Antigua Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Balearic Is Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia Herzegovina Botswana Brazil Brunei Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Canary Is Cape Verde Cayman Is Cent. Afr. Rep Chad Chile China China Colombia Comoros Congo Congo (DemRep) Costa Rica Cote d’Ivoire Croatia Cuba Cyprus Czech Rep. Denmark Djibouti Rep Dominica Dominican Rep Ecuador Egypt El Salvador Equat’l Guinea Eritrea Estonia Ethiopia Falkland Is Faroe Is Fiji Is Finland France French Cty/Africa French Guiana French Pacific Is Gabon Gambia Georgia
Afghani Lek Dinar Euro Readj Kwanza E Carib $ Peso Dram Guilder A$ Euro New Manat Euro Bahama $ Dinar Euro Taka Barb $ Rouble Euro B$ CFA Fr Bermudian $ Ngultrum Boliviano Marka Pula Real Brunei $ Lev CFA Fr Kyat Burundi Fr Riel CFA Fr Canadian $ Euro CV Escudo CI $ CFA Fr CFA Fr Chilean Peso Yuan R Yuan HK (4) Col Peso Fr CFA Fr Congo Fr Colon CFA Fr Kuna Cuban Peso Euro Koruna Danish Krone Djib Fr E Carib $ D Peso US $ Egyptian í Colon CFA Fr Nakfa ∂uro Ethiopian Birr Falk í Danish Krone Fiji $ Euro Euro CFA Fr Euro CFP Fr CFA Fr Dalasi Lari
48,1800 64,1469 105,000 139,797 74,2109 98,8045 0,7511 1,0000 94,8700 126,310 2,7000 3,5948 4,3563 5,7999 388,500 517,249 1,7900 2,3832 0,9354 1,2454 0,7511 1,0000 0,7854 1,0457 0,7511 1,0000 1,0000 1,3314 0,3770 0,5020 0,7511 1,0000 81,7200 108,802 2,0000 2,6628 8170,00 10877,5 0,7511 1,0000 1,9135 2,5477 492,682 655,957 1,0000 1,3314 49,1950 65,4982 6,9100 9,2000 1,4690 1,9558 7,2490 9,6514 1,7079 2,2738 1,2560 1,6722 1,4691 1,9559 492,682 655,957 6,4100 8,5343 1400,50 1864,63 4005,00 5332,26 492,682 655,957 0,9973 1,3278 0,7511 1,0000 83,6000 111,305 0,8200 1,0918 492,682 655,957 492,682 655,957 481,050 640,470 6,2985 8,3859 6,2980 8,3852 1774,00 2361,90 369,512 491,968 492,682 655,957 914,101 1217,03 513,040 683,063 492,682 655,957 5,6974 7,5855 1,0000 1,3314 0,7511 1,0000 18,8561 25,1050 5,5850 7,4359 174,550 232,396 2,7000 3,5948 39,0000 51,9246 25000,0 33285,0 6,0360 8,0364 8,7475 11,6464 492,682 655,957 15,0000 19,19710 0,7511 1,0000 17,4113 23,1814 0,6369 0,8479 5,5850 7,4359 1,7606 2,3440 0,7511 1,0000 0,7511 1,0000 492,682 655,957 0,7511 1,0000 89,6288 119,332 492,682 655,957 31,0100 41,2869 1,6449 2,1900
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
Euro
Country
Currency
$ US
Euro
Country
Currency
$ US
Euro
Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Irish Rep Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea North Korea South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Fyrom Madagascar Madeira Malawi Malaysia Maldive Is Mali Rep Malta Martinique Mauritania Mauritius Mexico Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Namibia Nauru Is Nepal Netherlands Netherlands/Antilles New Zealand Nicaragua Niger Rep Nigeria Norway Oman Pakistan Panama
Euro Cedi Gib í Euro Danish Krone E Carib $ Euro US $ Quetzal Fr CFA Fr Guyanese $ Gourde Lempira HK $ Forint Icelandic Krona Indian Rupee Rupiah Rial New Iraqi Dinar Euro Shekel Euro Jamaican $ Yen Jordanian Dinar Tenge Kenya Shilling Australian $ Won Won Kuwaiti Dinar Som New Kip Lats Lebanese í Maloti Liberian $ Libyan Dinar Swiss Fr Litas Euro Pataca Denar Ariary Euro Kwacha Ringgit Rufiya CFA Fr Maltese Lira Euro Ouguiya Maur Rupee Mexican Peso Leu Euro Tugrik Euro E Carib $ Dirham Metical Dollar Australian $ Nepalese Rupee Euro A/Guilder NZ $ Gold Cordoba CFA Fr Naira Nor. Krone Rial Omani Pak. Rupee Balboa
0,7511 1,7050 0,6369 0,7511 5,5850 2,7000 0,7511 1,0000 7,8285 7100,00 492,682 203,490 40,3500 19,0600 7,7556 217,204 124,235 49,1950 9045,00 12282,5 1163,00 0,7511 3,7490 0,7511 86,4200 80,1950 0,7095 147,790 82,7500 0,9354 1,3000 1128,95 0,2777 46,9000 7975,00 0,5249 1503,50 7,6737 72,5000 1,2407 0,9054 2,5934 0,7511 7,9883 46,3350 2185,00 0,7511 167,407 3,0150 15,3500 492,682 0,7511 0,7511 294,000 28,9500 12,8178 11,8100 0,7511 1327,50 0,7511 2,7000 8,3827 27,3500 7,6737 0,9354 78,7120 0,7511 1,7900 1,1994 23,1427 492,682 157,030 5,6229 0,3850 90,8150 1,0000
1,0000 2,2701 0,8479 1,0000 7,4359 3,5948 1,0000 1,3314 10,4229 9452,96 655,957 270,927 53,7220 25,3765 10,3258 289,185 165,407 65,4982 12042,5 16352,9 1548,42 1,0000 4,9915 1,0000 115,060 106,772 0,9447 196,768 110,173 1,2454 1,7308 1503,08 0,3697 62,4427 10617,9 0,6988 2001,76 10,2167 96,5265 1,6519 1,2055 3,4528 1,0000 10,6355 61,6905 2909,11 1,0000 222,886 4,0142 20,4370 655,957 1,0000 1,0000 391,432 38,5441 17,0656 15,7239 1,0000 1767,43 1,0000 3,5948 11,1608 36,4138 10,2167 1,2454 104,797 1,0000 2,3832 1,5969 30,8122 655,957 209,070 7,4862 0,5126 120,911 1,3314
Papua New Guinea Paraguay Peru Philippines Pitcairn Is Poland Portugal Puerto Rico Qatar Reunion Is. de la Romania Russia Rwanda Saint Christopher Saint Helena Saint Lucia Saint Pierre & Miquelon Saint Vincent San Marino Sao Tome Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Is Somali Rep South Africa Spain Spanish Ports N Africa Sri Lanka Sudan Rep Surinam Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Rep Tonga Is Trinidad/Tobago Tunisia Turkey Turkmenistan Turks & Caicos Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam Virgin Is-British Virgin Is-US Western Samoa Yemen (Rep of) Zambia Zimbabwe
Kina Guarani New Sol Peso í Sterling Zloty Euro US $ Riyal Euro New Leu Rouble Fr E Carib $ í E Carib $ Euro E Carib $ Euro Dobra Riyal CFA Fr Dinar(3) Rupee Leone $ Euro Euro $ Shilling Rand Euro Euro Rupee Dinar Dollar Lilangeni Krona Fr í $ Somoni Shilling Baht CFA Fr Pa’anga $ Dinar New Lira Manat US $ Australian $ New Shilling Hryvna Dirham í US $ Peso Uruguay Sum Vatu Euro Bolivar Dong US $ US $ Tala Rial Kwacha $
2,0631 4382,00 2,6800 42,7950 0,6369 3,1382 0,7511 1,0000 3,6408 0,7511 3,2720 29,5825 604,515 2,7000 0,6369 2,7000 0,7511 2,7000 0,7511 18615,0 3,7503 492,682 82,1900 14,0194 4355,88 1,2560 0,7511 0,7511 7,0447 1575,00 7,6737 0,7511 0,7511 119,450 2,6769 3,3000 7,6737 6,6400 0,9054 57,3000 29,5805 4,7590 1600,00 30,3700 492,682 1,6821 6,3800 1,4989 1,7618 2,8500 1,0000 0,9354 2335,00 8,0075 3,6730 0,6369 1,0000 19,4000 1824,38 92,8500 0,7511 4,2947 20820,0 1,0000 1,0000 2,2589 218,750 5260,00 378,000
2,7468 5834,20 3,5682 56,9773 0,8480 4,1782 1,0000 1,3314 4,8474 1,0000 4,3564 39,3862 804,852 3,5948 0,8479 3,5948 1,0000 3,5948 1,0000 24784,0 4,9931 655,957 109,428 18,6655 5799,43 1,6722 1,0000 1,0000 9,4007 2096,96 10,2167 1,0000 1,0000 159,036 3,5640 4,3937 10,2167 8,8405 1,2055 76,2892 39,3835 6,3361 2130,24 40,4346 655,957 2,2403 8,4943 1,9956 2,3456 3,7945 1,3314 0,8030 3108,82 10,6612 4,8902 0,8480 1,3314 25,8292 2428,98 123,621 1,0000 5,7179 27719,8 1,3314 1,3314 3,0086 291,244 7003,17 503,269
65
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Ô˘ ‰È·ÌÔÚÊÒÓÔ˘Ó Ù¿ÛÂȘ
™Δ√ 9,04% √π ™À¡√§π∫∂™ ∞¶ø§∂π∂™ °π∞ Δ√¡ °∂¡π∫√ ¢∂π∫Δ∏ πÛ·Ó›·: ¡· ·ÏÏ¿ÍÔ˘Ó ÔÈ ÛÙfi¯ÔÈ ÁÈ· ÙÔ ¤ÏÏÂÈÌÌ· ¶È¤ÛÂȘ ÛÙËÓ ∫ÔÌÈÛÈfiÓ ÒÛÙ ӷ ·Ó·ıˆÚËı› ·ÓÔ‰Èο Ô ÛÙfi¯Ô˜ ÙÔ˘ ÂÏÏ Â› ÌÌ · ÙÔ ˜ Á È· ÙÔ 2 0 1 2 · Û Î Â› Ë πÛ·Ó›·. ªÂ ÙȘ ÚԂϤ„ÂȘ ÁÈ· ‡ÊÂÛË Î·Ù¿ ÙÔ 2012, Ë ª·‰Ú›ÙË ˙ËÙ› Ó· ÙÂı› ÛÙfi¯Ô˜ ÂÏÏ›ÌÌ·ÙÔ˜ ¿Óˆ ·fi 5% ÙÔ˘ ∞∂¶.
∑ËÌÈ¿ 3,54 ‰ÈÛ. ÛÙÂÚÏÈÓÒÓ ÁÈ· ÙÔ 2011 ÁÈ· ÙË Lloyds ∏ Lloyds ·Ó·ÎÔ›ÓˆÛ ˙ËÌȤ˜ ÁÈ· ÙÔ 2011 Î·È ÚÔÂȉÔÔ›ËÛ ÁÈ· Ì›ˆÛË ÙˆÓ ÂÛfi‰ˆÓ Ù˘ ÙÔ 2012, ÂÓÒ ÚÔ¯ÒÚËÛÂ Î·È Û ·Ó·ıÂÒÚËÛË ÙˆÓ ÛÙfi¯ˆÓ Ù˘.
™˘ÚÚ›ÎÓˆÛË ÙÔ˘ ÁÂÚÌ·ÓÈÎÔ‡ ∞∂¶ ηٿ 0,2% ÙÔ Q4 ∏ ÛÙ·ÙÈÛÙÈ΋ ˘ËÚÂÛ›· Ù˘ °ÂÚÌ·Ó›·˜ ÂȂ‚·›ˆÛ ÙËÓ ·Ú¯È΋ ÂÎÙ›ÌËÛË ÁÈ· Û˘ÚÚ›ÎÓˆÛË ÙÔ˘ ∞∂¶ Ù˘ ÌÂÁ·Ï‡ÙÂÚ˘ ÔÈÎÔÓÔÌ›·˜ Ù˘ Â˘Úˆ˙ÒÓ˘ ÙÔ Ù¤Ù·ÚÙÔ ÙÚ›ÌËÓÔ ÙÔ˘ 2011 ηٿ 0,2%. ΔÔ ÙÚ›ÙÔ ÙÚ›ÌËÓÔ Ë °ÂÚÌ·Ó›· ›¯Â ηٷÁÚ¿„ÂÈ Ú˘ıÌfi ·Ó¿Ù˘Í˘ 0,6%.
Fitch: ÀÔ‚¿ıÌÈÛË 3 ÙÚ·Â˙ÒÓ ∞˘ÛÙÚ·Ï›·˜ ™ÙËÓ ˘Ô‚¿ıÌÈÛË Ù˘ ÈÛÙÔÏËÙÈ΋˜ ·ÍÈÔÏfiÁËÛ˘ ÙˆÓ ÙÚÈÒÓ ÌÂÁ·Ï‡ÙÂÚˆÓ ÙÚ·Â˙ÒÓ Ù˘ ∞˘ÛÙÚ·Ï›·˜ ÚÔ¯ÒÚËÛÂ Ë Fitch Ratings. ¶ÚfiÎÂÈÙ·È Á È· Ù È ˜ C o m m o n w e a l t h B a n k o f Australia, National Australia Bank, Westpac Banking Corp , ÔÈ Ôԛ˜ ˘Ô‚·ıÌ›ÛÙËÎ·Ó Î·Ù¿ Ì›· ‚·ıÌ›‰·, ÛÙÔ «∞∞-».
∏¶∞: ¶ÙÒÛË 2,4% ÛÙȘ ÙÈ̤˜ ηÙÔÈÎÈÒÓ ÙÔ Q4 √È ÙÈ̤˜ ÙˆÓ Î·ÙÔÈÎÈÒÓ ÛÙȘ ∏¶∞ ˘Ô¯ÒÚËÛ·Ó Î·Ù¿ 2,4% Û ÂÙ‹ÛÈ· ‚¿ÛË ÙÔ ‰’ ÙÚ›ÌËÓÔ ÙÔ˘ 2011, ·Ó·ÎÔ›ÓˆÛ ÙËÓ ¶¤ÌÙË Ë √ÌÔÛÔӉȷ΋ ÀËÚÂÛ›· ™ÙÂÁ·ÛÙÈ΋˜ ÃÚËÌ·ÙÔ‰fiÙËÛ˘.
∞ÔÁÔËÙ¢ÙÈ΋ ‚‰ÔÌ¿‰· ªÂ ÙÒÛË 9,04% ¤ÎÏÂÈÛÂ Ë Â‚‰ÔÌ¿‰· ÁÈ· ÙÔÓ ÁÂÓÈÎfi ‰Â›ÎÙË ÛÙÔÓ ·fiË¯Ô Ù˘ ¤ÁÎÚÈÛ˘ ·fi ÙËÓ ÂÏÏËÓÈ΋ μÔ˘Ï‹ Ù˘ ‰·ÓÂȷ΋˜ ۇ̂·Û˘ ·ÏÏ¿ Î·È Ù˘ ·ÓÙ·ÏÏ·Á‹˜ ÙˆÓ ÔÌÔÏfiÁˆÓ. ∫‡ÚÈÔ ¯·Ú·ÎÙËÚÈÛÙÈÎfi Ù˘ ‚‰ÔÌ¿‰·˜ Ô˘ ‰È·Ó‡Û·Ì ‹Ù·Ó Ë ‰ÈfiÚıˆÛË ÙˆÓ ÙÚ·Â˙ÈÎÒÓ Ù›ÙÏˆÓ ·fi ÙÔ˘˜ ∫ª0 200 ËÌÂÚÒÓ ÙÔ˘˜ ·ÏÏ¿ Î·È Ë Î·Ù·ÁÚ·Ê‹ Ó¤ˆÓ ÈÛÙÔÚÈÎÒÓ ¯·ÌËÏÒÓ ÁÈ· ÙÔÓ Ù›ÙÏÔ ÙÔ˘ √Δ∂ , Ô ÔÔ›Ô˜ ·Ó· ÎÔ›ÓˆÛÂ Î·È ·ÔÙÂϤÛÌ·Ù· ¤ÙÔ˘˜. ™ÙËÚ›ÍÂȘ Ô ÁÂÓÈÎfi˜ ‰Â›ÎÙ˘ ¤¯ÂÈ ÛÙȘ 720 ÌÔÓ¿‰Â˜, 680 ÌÔÓ¿‰Â˜ Î·È 650 ÌÔÓ¿‰Â˜, ÂÓÒ ·ÓÙÈÛÙ¿ÛÂȘ ÙÔÔıÂÙÔ‡ÓÙ·È ÛÙȘ 780 ÌÔÓ¿‰Â˜, 830 ÌÔÓ¿‰Â˜ Î·È 880 ÌÔÓ¿‰Â˜. √ ÁÂÓÈÎfi˜ ‰Â›ÎÙ˘ ¤ÎÏÂÈÛ ÙË ¢Â˘Ù¤Ú· ÛÙȘ 825,75 ÌÔÓ¿‰Â˜ ÌÂ Î¤Ú‰Ë 0,18%. °È· ÙÔÓ ‰Â›ÎÙË ÙˆÓ ÙÚ·Â˙ÒÓ, Ù· Î¤Ú‰Ë ÛÙÔ ÎÏ›ÛÈÌÔ ÂÚÈÔÚ›ÛÙËÎ·Ó Û 0,63%. ™˘ÓÔÏÈο 95 ÌÂÙÔ¯¤˜ ÔÏÔÎÏ‹ÚˆÛ·Ó Ì ΤډË, 84 ˘Ô¯ÒÚËÛ·Ó Î·È 96 ‰È·ÙËÚ‹ı Ë Î· Ó · Ì ÂÙ¿ ‚ Ï Ë Ù Â ˜ . ™ ÙÔ Ó FTSE20, Ù· ÌÂÁ·Ï‡ÙÂÚ· ÔÛÔÛÙÈ·›· Î¤Ú‰Ë ÛËÌ›ˆÛ·Ó ÔÈ ÌÂÙÔ¯¤˜ ÙˆÓ ΔΔ Î·È ∂§¶∂ ,  ÓÈ Û ¯ ˘ Ì ¤ Ó Â ˜ 7,61% Î·È 4,005 ÛÙ· 0,99 Î·È 6,24 ¢ÚÒ ·ÓÙ›ÛÙÔȯ·. ∞ÎÔÏÔ‡ıËÛ·Ó ÔÈ ¢∂∏ Î·È √¶∞¶
∏¶∞: ™Ù·ıÂÚfi˜ ·ÚÈıÌfi˜ ·ÈÙ‹ÛÂˆÓ ÂȉfiÌ·ÙÔ˜ ·ÓÂÚÁ›·˜ √È ·ÈÙ‹ÛÂȘ ÁÈ· ›‰ÔÌ· ·ÓÂÚÁ›·˜ ÙËÓ ÂÚ·Ṳ̂ÓË Â‚‰ÔÌ¿‰· ÛÙȘ ∏¶∞ ·Ú¤ÌÂÈÓ·Ó ·ÌÂÙ¿‚ÏËÙ˜. √ ·ÚÈıÌfi˜ ÙˆÓ ·ÈÙ‹ÛÂˆÓ ‰È·ÌÔÚÊÒıËΠÛÙȘ 351.000, fiÛ˜ Î·È ÛÙËÓ Â‚‰ÔÌ¿‰· Ô˘ ›¯Â ÚÔËÁËı›. Û‡Ìʈӷ Ì ٷ ÛÙÔȯ›· Ô˘ ·Ó·ÎÔ›ÓˆÛ ÙÔ ˘Ô˘ÚÁÂ›Ô ∂ÚÁ·Û›·˜.
RBS: ∑ËÌȤ˜ 2 ‰ÈÛ. ÛÙÂÚÏÈÓÒÓ ÁÈ· ÙÔ Ù¤Ù·ÚÙÔ ÙÚ›ÌËÓÔ ∑ËÌȤ˜ ۯ‰fiÓ 2 ‰ÈÛ. ϛژ ·Ó·ÎÔ›ÓˆÛ ÁÈ· ÙÔ Ù¤Ù·ÚÙÔ ÙÚ›ÌËÓÔ ÙÔ˘ 2011 Ë Royal Bank of Scotland ΢ڛˆ˜ ÏfiÁˆ ·ÔÌÂÈÒÛˆÓ, ÂÓÒ ·ÍÈÔÛËÌ›ˆÙË Â›Ó·È Î·È Ë Âȉ›ӈÛË Ù˘ ÔÚ›·˜ ÛÙÔ ÙÌ‹Ì· ÂÂÓ‰˘ÙÈ΋˜ ÙÚ·Â˙È΋˜.
66
Ì ¿ÓÔ‰Ô 3,07% Î·È 2,94% ÛÙ· 4,03 Î·È 7,00 ¢ÚÒ, ÂÓÒ ÂÓÈÛ¯˘Ì¤Ó˜ 2,27% Î·È 2,15% ¤ÎÏÂÈÛ·Ó ÙË ‰È·Ú·ÁÌ¿Ù¢ÛË ÔÈ ÌÂÙÔ¯¤˜ ÙˆÓ Eurobank Î·È Jumbo. Èڛ˜ ÌÂÙ·‚ÔÏ‹ ¤ÎÏÂÈÛ·Ó ÔÈ Alpha Bank (1,81 ¢ Ú Ò ) , M a r f i n P o p u l a r B a n k (0,372 ¢ÚÒ) Î·È MIG (0,452 ¢ÚÒ), ÂÓÒ Û ·ÚÓËÙÈÎfi ¤‰·ÊÔ˜ ÙȘ ÌÂÁ·Ï‡ÙÂÚ˜ ȤÛÂȘ ‰¤¯ıËÎ·Ó ÔÈ Coca-Cola 3E Î·È √Δ∂, ˘Ô¯ˆÚÒÓÙ·˜ 2,57% Î·È 2,21% ÛÙ· 14,80 Î·È 2,65 ¢ÚÒ. ΔË Ó Δ Ú › Ù Ë Ô Á ÓÈ Î fi ˜ ‰  › Î Ù Ë ˜ ¤ÎÏÂÈÛ ÛÙȘ 797,13 ÌÔÓ¿‰Â˜ Ì ·ÒÏÂȘ 3,47%. ™ÙÔ ¯·ÌËÏfi Ë̤ڷ˜ ÙˆÓ 452,05 ÌÔÓ¿‰ˆÓ, Ì ÙÒÛË 9,97%, ¤ÎÏÂÈÛÂ Ô ‰Â›ÎÙ˘ ÙˆÓ ÙÚ·Â˙ÒÓ. ™ÙÔ Ù·ÌÏfi ÙÔ ˘ F T S E 2 0 , Û Â ı ÂÙ È Î fi ¤ ‰ · Ê Ô ˜ ¤ ÎÏ ÂÈ Û Â Ì fi ÓÔ Ë ÌÂÙÔ¯‹ Ù˘ CocaCola 3E, ÂÓÈÛ¯˘Ì ¤ Ó Ë 0 , 4 1 % Û Ù· 14,86 ¢ÚÒ. ™ÙÔÓ ·ÓÙ›Ô‰· ‚Ú¤ıËÎ·Ó ÔÈ ÌÂÙÔ¯¤˜ ÙˆÓ ΔÚ. ¶ÂÈÚ·ÈÒ˜ Î·È Eurobank Ì ÙÒÛË 13,80% Î·È 13,33% ÛÙ· 0,562 Î·È 1,17 ¢ÚÒ, ÂÓÒ ÙˆÙÈο ηٿ 12,15% Î·È 11,41% ÎÈÓ‹ıËÎ·Ó ÔÈ Alpha Bank Î·È ΔΔ. ∞ÎÔÏÔ‡ıËÛ·Ó ÔÈ Marfin Popular Bank Î·È ∂Δ∂ Ì Â Ù Ò Û Ë 9 , 9 5 % η È 9 , 4 6 % ÛÙ· 0,335 Î·È 2,68 ¢ÚÒ, ÂÓÒ ¿Óˆ ÙÔ˘ 9% ˘Ô¯ÒÚËÛÂ Î·È Ë μÈÔ¯¿ÏÎÔ (-9,24% ÛÙ· 3,24 ¢ÚÒ).
√π ª∂Δ√Ã∂™ ª∂ Δ∏ ª∂°∞§ÀΔ∂ƒ∏ ∞¡√¢√
√π ª∂Δ√Ã∂™ ª∂ Δ∏ ª∂°∞§ÀΔ∂ƒ∏ ¶Δø™∏
UNIBIOS HOLDING (KO) 45,00% ¶APNA™™O™ E¶IX. (KO) 12,99% KOPPE™ A.E 5,28% PROFILE A.E.B.E ¶§HPOºOPIKH™ 3,,01% JUMBO* (KO) 2,15% EUROBANK PROPERTIES 1,01% SARANTIS 0,48% -
A°POTIKH TPA¶EZA MARFIN POPULAR BANK ALPHA BANK ¶EIPAIø™ O) CRETA FARM (KO EUROBANK ERGASIAS E£NIKH M¶. BøBO™-¢IE£NH™ TEXNIKH INTRACOM HOLDINGS MARFIN INVESTMENT GROUP
-30,00% -28,23% -24,31% -23,36% -21,01% -19,70% -18,37% -17,65% -17,54% -17,04%
™ÙÔ Ù·ÌÏfi Ù˘ ΔÂÙ¿ÚÙ˘, Ô ÁÂÓÈÎfi˜ ‰Â›ÎÙ˘ ¤ÎÏÂÈÛ ÛÙȘ 751,96 ÌÔÓ¿‰Â˜ Ì ÙÒÛË 5,67%. °È· ÙÔÓ ‰Â›ÎÙË ÙˆÓ ÙÚ·Â˙ÒÓ, Ë Û˘Ó‰ڛ·ÛË ¤ÎÏÂÈÛ Ì ÙÒÛË 12,67%. ™˘ÓÔÏÈο 124 ÌÂÙÔ¯¤˜ ÔÏÔÎÏ‹ÚˆÛ·Ó ÙË ‰È·Ú·ÁÌ¿Ù¢ÛË Ì ·ÒÏÂȘ, 40 ÂÓÈÛ¯‡ıËÎ·Ó Î·È 111 ‰È·ÙËÚ‹ıËÎ·Ó ·ÌÂÙ¿‚ÏËÙ˜ Ì ÙËÓ ·Í›· ÙˆÓ Û˘Ó·ÏÏ·ÁÒÓ ÛÙ· 77,17 ÂηÙ. ¢ÚÒ. ™ÙÔÓ FTSE20, Û ıÂÙÈÎfi ¤‰·Ê Ô˜ ¤ÎÏÂÈÛ ÌfiÓÔ Ë ÌÂÙÔ¯‹ Ù˘ ΔÈÙÙ ¿Ó, ÂÓÈÛ¯˘Ì¤ÓË 1,36% ÛÙ· 14,90 ¢ÚÒ. ™Â ·ÚÓËÙÈÎfi ¤‰·ÊÔ˜, Ì ‰È„‹ÊȘ ÔÛÔÛÙÈ·›Â˜ ·ÒÏÂȘ ¤ÎÏÂÈÛ·Ó ÔÈ Ù›ÙÏÔÈ ÙˆÓ ΔΔ (-18,36%), Eurobank (-17,09%), Alpha Bank (-15,09%), ∂Δ∂ (-12,69%), ΔÚ. ¶ÂÈÚ·ÈÒ˜ (11,74%) Î·È Marfin Popular Bank (-10,75%). ΔÚ›ÙË Û˘Ó¯fiÌÂÓË ÙˆÙÈ΋ Û˘Ó‰ڛ·ÛË ÛÙÔ Ã∞ Ì ÙÔÓ ÁÂÓÈÎfi ‰Â›ÎÙË Ó· ÎÏ›ÓÂÈ ÙËÓ ¶¤ÌÙË Ì ·ÒÏÂȘ 0,72% ÛÙȘ 746,53 ÌÔÓ¿‰Â˜. √ ÙÚ·Â˙ÈÎfi˜ ÎÏ¿‰Ô˜ ¤ÎÏÂÈÛ Ì ·ÒÏÂȘ ¿Óˆ ·fi 1%, ·Ó Î·È ÙÔ ΔΔ, Ë Eurobank, Ë ¶ÂÈÚ·ÈÒ˜ Î·È Ë Alpha ¤ÎÏÂÈÛ·Ó Ì ¿ÓÔ‰Ô. Δ· Î¤Ú‰Ë ÙÔ˘ Δ Δ · Ó ‹ Ï ı · Ó Û Â 9 , 6 4 % η È Ù Ë ˜ Eurobank Û 7,22%. ¶ÂÈÚ·ÈÒ˜ Î·È Alpha ¤ÎÏÂÈÛ·Ó ÌÂ Î¤Ú‰Ë Î¿Ùˆ Ù˘ Ì›·˜ ÔÛÔÛÙÈ·›·˜ ÌÔÓ¿‰·˜, 0,81 % Î·È 0,74% ·ÓÙ›ÛÙÔȯ·. ∞ÒÏÂȘ 1,28% ÁÈ· ÙËÓ ∂Δ∂, ÛÙ· 2,31 ¢ÚÒ, -3,68% ÁÈ· ÙËÓ ∫À¶ƒ ÛÙ· 0,549 ¢ Ú Ò , - 2 , 4 1 % Á È· ÙË Ó ∞Δ ∂ Û Ù· 0,2830 ¢ÚÒ Î·È -10,37% ÁÈ· ÙËÓ ª∞ƒºμ ÛÙ· 0,2680 ¢ÚÒ. √ ÁÂÓÈÎfi˜ ‰Â›ÎÙ˘ ¤ÎÏÂÈÛ ÙËÓ ¶·Ú·Û΢‹ ÛÙȘ 749,69 ÌÔÓ¿‰Â˜ ÌÂ Î¤Ú‰Ë 0,42%. ∏ ·Í›· ÙˆÓ Û˘Ó·ÏÏ·ÁÒÓ ‰È·ÌÔÚÊÒıËΠÛÙ· 46,1 ÂηÙ. ¢ÚÒ. ΔÔ ΔΔ ¤ÎÏÂÈÛ +1,91% ÛÙ· 0 , 8 0 ¢ Ú Ò , Ë ∂ Δ ∂ + 3 , 9 0 % Û Ù· 2,40 ¢ÚÒ, Ë ¶∂πƒ -1,60% ÛÙ· 0,492 ¢ÚÒ, Ë ªπ° +0,81% ÛÙ· 0,375 ¢ÚÒ, Ë ∞§º∞ +0,74% ÛÙ· 1,37 ¢ÚÒ, Ë ∂Àƒøμ +1,92% ÛÙ· 1,06 ¢ÚÒ, Ë ª∞ƒºμ -0,37% ÛÙ· 0,267 ¢ÚÒ, Ë ª√∏ -1,78% ÛÙ· 5,53 ¢ÚÒ Î·È Ë ∂∂∂∫ +0,65% ÛÙ· 14,04 ¢ÚÒ.
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
KEP¢O™
™ÔÊÔÎÏ¤Ô˘˜ 3500
∞Í›· Û˘Ó·ÏÏ·ÁÒÓ
360
(Û ÌÔÓ¿‰Â˜)
5000
2500 4000 2000 3000 1500
ñ ∫ÂÊ·Ï·ÈÔÔ›ËÛË Ã∞ 24/2/2012 32.740 ‰ÈÛ. ¢ÚÒ
340
ñ ¢È·ÊÔÚ¿ ‚‰ÔÌ¿‰·˜ -2.768 ÂηÙ. ¢ÚÒ
300 280
ñ ªÂÙ·‚ÔÏ‹ ‚‰ÔÌ¿‰·˜ -7,79% ñ ∞Í›· Û˘Ó·ÏÏ·ÁÒÓ Â‚‰ÔÌ¿‰·˜ 364 ÂηÙ. ¢ÚÒ ñ ª¤ÛË ·Í›· Û˘Ó·ÏÏ·ÁÒÓ ·Ó¿ Û˘Ó‰ڛ·ÛË 72,72 ÂηÙ. ¢ÚÒ
1000
500
ñ ∂‚‰ÔÌ·‰È·›· ÌÂÙ·‚ÔÏ‹ ̤Û˘ ËÌÂÚ‹ÛÈ·˜ ·Í›·˜ Û˘Ó·ÏÏ·ÁÒÓ -9,30%
200 195 190 185 180 175
0 10/8/2006
15/3/2007
18/10/2007
28/5/2008
31/12/2008
¢È·Î‡Ì·ÓÛË % ªÂÙ·‚ÔÏ‹ ¢È·Î‡Ì·ÓÛË 52 ‚‰ÔÌ¿‰ˆÓ ·fi ‚‰ÔÌ¿‰Ô˜ ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË 30/12/2011 ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË
11/8/2009
15/3/2010
15/10/2010
30/5/2011
24/2/2012
ΔÈÌ‹ ªÂÙ·‚ÔÏ‹ √ÁÎÔ˜ Û˘Ó·ÏÏ·ÁÒÓ Â‚‰ÔÌ¿‰Ô˜ ÎÏÂÈ̷ۛÙÔ˜ 24/2/12 % ‚‰ÔÌ¿‰Ô˜
Ã∂√°ƒ∞º∞
ÃÚ‹ÛË
™˘ÓÙÂÏÂÛÙ‹˜ μ‹Ù· R-Sq
Beta
ΔÈÌ‹/ §ÔÁÈÛÙÈ΋ ·Í›·
ΔÈÌ‹/ ∫¤Ú‰Ë ƒ/∂
∏ÌÂÚ.
2-2008
FTSE/ASE-40 -6,51%
760 740 720 700 680 660
320
2000 1000
0 2/1/2006
FTSE/ASE-20 -12,02%
6000
°ÂÓÈÎfi˜ ‰Â›ÎÙ˘
(Û ÂηÙ. ¢ÚÒ) 3000
20-02 21-02 22-02 23-02 24-02
20-02 21-02 22-02 23-02 24-02 FTSE-80 -4,40%
850
FTSE/XA INTERNATIONAL -9,05%
800 750 20-02 21-02 22-02 23-02 24-02
A‡ÍËÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘ √ÚÔÈ
∏ÌÂÚ. ∞ÔÎ. ÌÂÚ›ÛÌ·ÙÔ˜
∞ÚÈıÌfi˜ ¯ÚÂÔÁڿʈÓ
700 20-02 21-02 22-02 23-02 24-02
∫¤Ú‰Ë ·Ó¿ ¯ÚÂfiÁÚ·ÊÔ
∂ÌÔÚ¢ÛÈÌfiÙËÙ· ∂‚‰Ô∞fi Ì¿‰Ô˜ 3/1/2011
∫Àƒπ∞ ∞°√ƒ∞ 0,2690
0,7000
6,7%
0,4000
0,4000
6,209
0,0%
0,4000
∞°ƒ√Δ. √π∫. ™¶Àƒ√À
π™√§. 2009
1,24
0,00
0,3
-
0,2140
4,4605
-5,4%
0,2800
0,3900
9,884,730
-30,0%
0,2800
· ∞°ƒ√Δπ∫∏ Δƒ∞¶∂∑∞
π™√§. 2009
0,44
0,22
0,2
- 12-2011
0,8000
1,6676
-10,5%
0,8000
0,8940
139,730
-7,1%
0,8500
∞π√§π∫∏
π™√§. 2009
1,04
0,05
0,3
1,9
0,2410
0,8200
3,4%
0,2410
0,3020
450
19,4%
0,3020
π™√§. 2009
0,78
0,14
0,1
-
0,2300
0,6900
3,4%
∞§∫√ ∂§§∞™ (∫√)
π™√§. 2009
1,51
0,09
0,2
-
7-2007
1Ó/10
6-2009
43,001,440
-
0,02%
0,25%
0,2310
0,7400
21,6%
0,2710
0,3100
9,199
-5,4%
0,2980
∞§√ÀªÀ§ μπ√ª∏Ã∞¡π∞ ∞§√Àªπ¡π√À
π™√§. 2009
0,96
0,21
0,1
-
5-2000
5Ó/10,3Ó/10+2750‰Ú¯
7-2009
22,016,250
-
0,04%
0,22%
0,0900
0,2400
-8,4%
0,1070
0,1100
220,786
-2,7%
0,1090
∞¡∂∫ (∫ªæ)
π™√§. 2009
1,20
0,25
0,1
-
4-2007
5 Ó (∫O) ÌÂÙÔ¯¤˜ ÁÈ· οı 8 (∫O) & 7-2008
185,373,016
-
0,12%
0,92%
1,5700
3,5500
-19,7%
1,6700
1,6700
0
0,0%
1,6700
∞¡∂∫ (¶ªæ-90)
π™√§. 2009
0,22
0,14
1,4
-
4-2007
5 Ó (∫O) ÌÂÙÔ¯¤˜ ÁÈ· οı 8 (∫O) &
0,5000
1,0000
-28,6%
0,5000
0,5000
0
0,0%
0,5000
∞¡∂∫ (¶ªæ-96)
π™√§. 2009
0,34
0,02
0,4
-
4-2007
5 Ó (∫O) ÌÂÙÔ¯¤˜ ÁÈ· οı 8 (∫O) &
0,2760
0,3080
9,848
-5,2%
0,3080
∞∫ƒπΔ∞™ (∫√)
Stock Option
8-2006
28,438,268
-
0,02%
∞ª∫ Ì ηٷ‚ÔÏ‹ ÌÂÙÚËÙÒÓ
5-2008
1,267,622,216
-
0,78%
4,85%
5-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï¿ÈÔ˘ 0,20 ¢ÚÒ
4-2010
11,178,000
0,46
1,25%
1,75%
4-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
8-2007
13,000,000
-
0,00%
0,04%
(¶√) + 0,30 ¢ÚÒ (¶√) + 0,30 ¢ÚÒ (¶√) + 0,30 ¢ÚÒ 0,6700
0
0,00%
0,35%
-
0,00%
0,12%
0,6700
0,0%
∞™¶π™ ¶ƒ√¡√π∞ (∫√)
π™√§. 2008
0,60
0,04
-
- 12-2004
0,74940644 Ó/1 + 0,70
7-2000
73,366,520
-
0,00%
-
2,0000
-20,5%
1,5100
1,6500
400
-1,3%
1,5100
∞ΔΔπ∫∞π ∂∫¢√™∂π™ (∫√)
π™√§. 2009
1,41
0,16
2,3
- 12-1999
30Ó/10
7-2009
15,300,000
-
0,00%
0,21%
18,6%
0,3060
0,4100
29,467
-25,4%
0,3060
∞º√π ∫√ƒ¢∂§§√À (∫∞)
π™√§. 2009
0,00
0,00
0,2
-
4-2006
1Ó/5
7-2008
21,224,340
-
0,14%
1,36%
0,3000
0,6300
-7,7%
0,3500
0,3600
6,320
-2,8%
0,3500
μ∞§∫∞¡ ∞∫π¡∏Δ∞
π™√§. 2009
1,76
0,10
0,2
-
3-2003
Reverse Split
7-1992
20,121,710
-
0,03%
0,55%
0,2140
0,7900
60,8%
0,3950
0,4020
14,891
3,9%
0,4020
μπ√∫∞ƒ¶∂Δ
π™√§. 2009
0,85
0,01
0,1
-
3-2000
1Ó/1
6-2009
23,986,500
-
0,06%
6,85%
0,0730
0,2200
50,8%
0,1760
0,1960
268,250
-2,7%
0,1780
μπ√Δ∂ƒ (∫√)
π™√§. 2009
1,09
0,00
0,0
-
8-2010
Reverse split
8-2006
17,579,754
-
1,53%
5,55%
2,8000
4,4200
10,6%
3,1600
3,5700
438,555
-4,8%
3,3400
· μπ√Ã∞§∫√ (∫∞)
π™√§. 2009
1,06
0,51
0,4
-
3-2000
10Ó/10
7-2009
199,474,091
-
0,22%
2,08%
0,3580
0,8600
-7,8%
0,5990
0,5990
1,000
0,0%
0,5990
· μπ™ (∫√)
3Ó/10
7-1998
4,968,000
0,12
0,02%
0,16%
1,0812
1,3366
5,6%
1,2500
1,3100
3,050
4,8%
1,3100
0,32%
0,0640
0,2793
-9,1%
0,0960
0,1000
10,435
2,0%
0,1000
0,2800
0,5800
47,6%
0,5600
0,5800
100
3,6%
0,5800
0,5650
3,5900
73,0%
1,0100
1,0500
1,307,311
-2,8%
1,0500
0,2000
0,3800
2,2%
0,3320
0,3770
5,0000
8,1000
-0,4%
5,4200
5,5300
1,252
5,6%
3,1500 12,6700
-7,6%
3,5100
4,0300
2,660,657
-10,2%
3,5100
-5,1%
0,6700
-
2,969,713
0,4200
23,810
0,0%
312,163
7-2008
0,2700
π™√§. 2009
0,97
0,01
0,2
π™√§. 2009
0,96
0,03
0,3
-
7-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ ÔÛÔ‡ ¢ÚÒ 0,22 ·Ó¿ ÌÂÙÔ¯‹
7-2010
6,325,000
-
0,05%
π™√§. 2009
0,84
0,06
0,5
31,7
8-2011
∞ÔÎÔ‹ ŒÎ‰ÔÛ˘ ª.√.¢.
5-2005
65,181,256
0,00
0,02%
π™√§. 2009
1,09
0,02
0,6
18,0
7-2003
2Ó/1
8-2008
14,076,360
0,03
0,00%
0,89%
°∂∫ Δ∂ƒ¡∞
π™√§. 2009
1,00
0,33
0,1
1,2 12-2004
∞ÔÚÚfiÊËÛË Ù˘ °∂∫
8-2011
85,882,688
0,90
1,52%
10,99%
0,3320
· °∂¡. ∂ª¶. μπ√ª. (∫)
π™√§. 2009
0,88
0,02
1,4
7,8
1-2000
1Ó/1
7-2010
24,060,000
0,04
0,10%
5,4800
¢∞´√™ ¶§∞™Δπ∫∞ (∫√)
-
7-2000
μ√°π∞Δ∑√°§√À SYSTEMS °.∂. ¢∏ª∏Δƒπ√À ∞.∂.∂. °∞§∞•π¢π £∞§∞™™π∂™ ∫∞§§π∂ƒ°∂π∂™
¢∂∏
1,09
0,00
2,7
0,66
0,24
0,1
0,12% 10,97%
6-2010
105,371,746
0,5400
179,505
0,0%
0,5400
-0,9%
1,0900
1,1000
14,124
-6,0%
1,0900
0,4150
0,4350
20,461
1,2%
0,4150
0,1400
0,4200
33,3%
0,3000
0,3000
0,2400
0,5200
-27,8%
0,3500
0,4200
8,970
-18,2%
0,3500
∂μƒ√º∞ƒª∞ (∫√)
π™√§. 2009
1,50
0,11
0,3
-
7-2001
1Ó/1
7-2006
13,673,200
1,3100
7,3900
48,1%
2,3100
2,9600
29,419,853
-18,4%
2,4000
· ∂£¡π∫∏
π™√§. 2009
1,11
0,58
0,2
2,5
9-2010
1Ó/5+5,20 ¢ÚÒ , 3ÔÌÔÏ./8+5,20
5-2008
956,090,482
0,1720
0,8700
0,0%
0,2300
0,2300
1,600
0,0%
0,2300
π™√§. 2009
0,87
0,06
0,1
11,7
1-2011
Reverse Split
7-2007
7,734,375
0,02
0,3500
0,6500
5,3%
0,4000
0,4500
48,182
-6,8%
0,4000
∂∫Δ∂ƒ (∫√)
π™√§. 2009
1,06
0,14
0,2
9,2
9-2002
“∞ÔÚÚfiÊËÛË “”∏º∞π™Δ√™ “””
7-2010
11,250,000
0,04
0,43%
2,05%
0,3760
0,9700
47,1%
0,6000
0,6400
71,496
-7,4%
0,6000
∂§∞™Δƒ√¡
π™√§. 2009
1,02
0,13
0,1
-
9-2010
Reverse split
7-2009
18,648,000
-
0,38%
6,04%
1,0700
1,6300
1,2500
239,446
-13,0%
1,1400
∂§μ∞§ (∫∞)
π™√§. 2009
1,01
0,19
0,3
Stock Options
6-2008
124,100,815
-
0,19%
1,09%
0,3800
0,7560
24,5%
0,7190
0,7560
12,447
2,2%
0,7420
∂§μ∂
π™√§. 2009
1,00
0,16
0,4
8,2
9-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,03 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹
7-2009
13,230,000
0,09
0,09%
0,2800
0,6900
-10,7%
0,2930
0,3780
27,489
-12,5%
0,2930
· ∂§°∂∫∞ (∫√)
π™√§. 2009
0,97
0,01
0,1
-
7-2006
1Ó/1
7-2007
31,937,030
-
0,09%
1,05%
0,4270
1,5400
-7,4%
0,6120
0,6670
5,575
-9,9%
0,6120
∂§π¡√´§
π™√§. 2009
0,30
0,02
0,3
3,1
2-2009
7Ó/20 + 2,00 ¢ÚÒ
7-2010
23,828,130
0,20
0,02%
0,30%
0,7600
1,3500
-0,2%
0,9100
0,9430
61,171
-5,3%
0,9130
∂§§. μπ√ª. ∑∞Ã∞ƒ∏™ *
π™√§. 2009
1,13
0,08
0,3
- 12-2006
2Ó/10
12-2005
36,748,909
-
0,17%
2,82%
0,9550
1,8600
34,2%
1,5300
1,6700
78,207
-8,9%
1,5300
∂§§. ∫∞§ø¢π∞ (∫√)
π™√§. 2009
0,98
0,02
0,4
- 12-2007
Stock Options
6-2008
27,226,360
-
0,29%
3,77%
12,4% 14,0300
14,8000
29,872
-3,2% 14,0300
∂§§∞¢√™
π™√§. 2009
0,73
0,27
-
1Ó/3
5-2011
19,864,886
11,49
0,15%
1,66%
11,6300 37,0100
1,1300
975,971
-9,7%
0,13
0,17%
1,33%
0,63
0,13
1,0
8,7
8-2009
1Ó/4
6-2008
30,159,583
0,13
0,05%
0,14%
0,84
0,05
0,2
9,8
3-2004
1Ó/2
7-2005
15,878,748
0,04
0,13%
0,61%
0,3
24,7
34,720,000
0,01
0,03%
-
0,07%
0,71%
0,96
3,08%
29,41%
π™√§. 2009
- 12-2007
1,2
7-2005
Split 1Ó/1
6-2010
0,02%
1,17%
0,18%
1,28%
0,0%
1,1900
1,3500
0,2
3,1 12-2007
™˘Á¯ÒÓ¢ÛË Ì ·ÔÚÚfiÊËÛË Ù˘ ¶·ÓÙ¯ÓÈ΋˜ 7-2011
177,001,313
0,39
0,55%
7,6800
-10,5%
5,6900
6,2400
278,826
-5,0%
5,7000
· ∂§§∏¡π∫∞ ¶∂Δƒ∂§∞π∞ (∫√)
π™√§. 2009
1,02
0,26
0,7
10,0 10-2003
∞ÔÚÚfiÊËÛË ¶∂Δƒ√§∞
7-2011
305,635,185
0,57
0,09%
1,07%
6,6844
8,3%
3,0900
3,3200
1,080,047
-6,3%
3,1300
· ∂§§∏¡π∫∞ Ã∏ª∞Δπ™Δ∏ƒπ∞ (∫√)
π™√§. 2009
0,15
0,18
1,4
6,9
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,10 ¢ÚÒ / ÌÂÙÔ¯‹
5-2011
65,368,563
0,45
1,65%
21,38%
0,5460
0,7000
-2,1%
0,5550
0,5740
13,694
-3,3%
0,5580
∂§Δ√¡
π™√§. 2009
0,72
0,13
0,5
5,2 12-2010
ÂÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘
6-2009
26,730,187
0,11
0,05%
1,3700
1,9900
18,9%
1,6900
1,7800
1,200
4,8%
1,7600
∂§Δƒ∞∫ ∞.∂.
π™√§. 2009
0,97
0,18
0,4
5,5
5-2006
√ÓÔÌ·ÛÙÈÎÔÔ›ËÛË ÌÙ¯
7-2011
15,146,404
0,32
0,01%
0,53%
0,3500
0,6000
11,6%
0,5580
0,5740
22,633
-1,7%
0,5690
∂¶π§∂∫Δ√™ (∫√) *
π™√§. 2009
0,95
0,01
0,8
-
1-2007
1Ó/10
12-2003
52,067,296
-
0,04%
3,17%
0,1760
0,6400
11,8%
0,2460
0,2920
32,213
-17,7%
0,2460
· ∂Δ∂ª
π™√§. 2009
0,99
0,12
0,1
-
6-2000
1Ó/1,8Ó/10+1000‰Ú¯
6-2008
30,009,210
-
0,11%
1,57%
2,6400
5,2700
18,8%
3,8000
3,9400
75,994
-2,6%
3,8000
2,5700
5,6900
22,9%
3,7400
3,8900
146,169
-1,0%
3,8100
0,3700
0,5900
-3,6%
0,4000
0,4430
9,982
-9,1%
0,4000
2,0100
3,2900
11,2%
2,6800
2,6800
14,430
4,3%
2,6800
3,4000
7,1900
-4,8%
4,7900
5,1900
154
-9,5%
4,7900
∑∞ª¶∞
0,6200
1,4800
6,1%
0,7000
0,8110
63,250
-9,0%
0,7000
· π∞™ø (∫√)
π™√§. 2009
0,78
0,02
0,3
2,7
7-2008
Split 20,6Ó/100
7-2010
53,155,053
0,26
0,12%
0,83%
0,2410
0,6500
6,5%
0,2760
0,3060
100,047
-9,2%
0,2770
· π∞Δƒπ∫√ ∞£∏¡ø¡ (∫√)
π™√§. 2009
1,08
0,03
0,1
12,6
5-2007
∞ª∫
7-2009
86,735,980
0,02
0,12%
0,86%
0,6750
1,0100
-21,4%
0,6750
0,6900
45,373
0,7
88,3
2-2007
8-2011
28,580,100
0,1840
0,6400
-3,0%
0,1840
0,2580
154,470
1,2%
0,2580
π§À¢∞
π™√§. 2009
0,63
0,08
0,3
- 12-2010
0,3550
0,8400
-25,0%
0,4600
0,5040
4,826
-4,6%
0,4800
· π¡Δ∂∞§ (∫)
π™√§. 2009
0,00
0,00
0,2
1,4 12-2010
0,1700
0,3100
-5,9%
0,1870
0,1900
2,000
1,6%
0,1900
π™√§. 2008
0,78
0,00
0,5
1,4
9,6 12-2007
8-2009
36,300,000
0,40
0,21%
1,33%
1,14
0,19
0,5
70,7
1-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2011
106,500,000
0,05
0,14%
1,13%
1,17
0,01
0,4
4,3
6-2007
∞‡ÍËÛË ªÂÙÔ¯ÈÎÔ‡ ∫ÂÊ·Ï·›Ô˘
5-2011
27,503,677
0,09
0,04%
0,74%
∂Àƒø™Àªμ√À§√π
π™√§. 2009
1,37
0,11
2,2
20,5
2-2010
3Ó/10
6-2010
7,347,600
0,13
0,20%
1,16%
π™√§. 2009
0,66
0,00
0,3
30,4 10-1997
¡¤·.ÔÓÔÌ.·ÍÈ·
7-2011
1,002,280
0,16
0,02%
0,32%
π¡Δ∂ƒ°√À¡Δ - •À§∂ª¶√ƒπ∞
1,06
0,00
-
2-2010
0,01
0,16%
1,38%
Reverse Split
5-2009
9,000,000
-
1,72%
3,27%
ÂÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘
2Ó/1
8-1993
8,298,467
0,35
0,06%
0,25%
7-2008
34,176,280
-
0,01%
0,17% 22,20%
Û˘Á¯ÒÓ¢ÛË Ì ·ÔÚÚfiÊËÛË Ù˘ ÌË ÂÈÛËÁ̤Ó˘ ÂÙ·ÈÚ›·˜ π¡Δ∂ƒ°√À¡Δ
351,200
0,2500
0,5000
22,1%
0,3630
0,3760
π™√§. 2008
0,61
0,01
1,1
-
1-2008
Stock Options
-
13,68%
0,3140
1,4000
56,6%
0,5300
0,5940
145,978
-8,7%
0,5340
π¡Δƒ∞∫∞Δ
π™√§. 2009
0,93
0,05
0,1
8,5
8-2010
Reverse Split
6-2005
23,154,250
0,06
0,63%
0,6020
2,6600
0,7%
0,6610
0,7680
2,011,135
-11,8%
0,6780
π¡Δƒ∞§√Δ (∫√)
π™√§. 2009
1,02
0,06
0,3
2,2
1-2008
Stock Options
5-2011
158,961,721
0,31
1,27%
7,22%
0,2900
0,9900
-7,9%
0,3480
0,4100
13,818
-8,4%
0,3480
∫.§.ª ∞∂
π™√§. 2009
0,44
0,03
0,2
-
9-2010
5Ó/8+0,64 ¢ÚÒ
5-2009
40,219,218
-
0,03%
0,96%
0,8050
4,7000
-70,5%
0,8050
1,0800
538
-10,6%
π™√§. 2009
1,18
0,00
0,1
0,00%
0,10%
0,4800
0,8500
13,3%
0,5170
0,6030
9,570
-2,7%
0,6030
∫∞ƒ∞ª√§∂°∫√™ (∫√)
π™√§. 2009
1,11
0,15
0,2
4,7
7-2000
5Ó/10+1900‰Ú¯,5Ó/10
8-2009
9,742,920
0,13
0,10%
1,52%
1,8400
2,0800
-2,1%
1,8500
1,9300
6,100
-1,5%
1,9100
∫∞ƒ∞Δ∑∏ ∞.∂
π™√§. 2009
1,18
0,05
0,4
11,0
3-2001
∞ÏÏ·Á‹ ÂˆÓ˘Ì›·˜
6-2011
14,679,792
0,17
0,04%
0,59%
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
13,9%
0,3760
0,50%
π™√§. 2009
π™√§. 2009
1Ó/1
5,80%
π™√§. 2009
· π∫Δπ¡√™-∂§§∞™
0,14
9-2011
· ∂Àƒø¶∞π∫∏ ¶π™Δ∏ (∫√)
∂À¢∞¶
0,94
0,15
8-2007
3,8200
π™√§. 2009
1,08
0,00
2,4600
∂À∞£ ∞.∂ (∫√)
π™√§. 2009
0,35
5,1900
0,6750
· ∂§§∞∫Δøƒ ∞.∂
1Ó/1+1,24
π™√§. 2009 π™√§. 2009
0,9910
-2,2%
1,2100
∂∫¢√Δπ∫√™ √π∫√™ §πμ∞¡∏
6-2006
0,01% 1,15%
-40,6%
¢ƒ√ª∂∞™ (∫√)
4,1
0,00 2,99
1,2900
0,3000
0,5
15,000,000 232,000,000
1,8000
-15,0%
0,09
7-2007 7-2011
0,9600
¢π∞™ πãÀ√∫∞§§π∂ƒ°∂π∂™
1,04
2,30%
4Ó/1 ∂π™∞°.™Δ√ Ã∏ª∞Δ.
0,4020
¢√ªπ∫∏ ∫ƒ∏Δ∏™ (∫√)
π™√§. 2009
1,2 12-2001
0,49%
0,8000
10,283
¢π∞™
π™√§. 2009 π™√§. 2009
5,0 12-1998
0,5400
-4,2%
0,5400
0,6700
7-2008
0,1560
0,0%
0,6700
0,63%
0,8850
π¡Δ∂ƒ°√À¡Δ - •À§∂ª¶√ƒπ∞ (¶√)
∫∞£∏ª∂ƒπ¡∏ (∫√)
-
3-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2008
6-2007
2,566,836
17,000,000
-
6,32%
67
™ÔÊÔÎÏ¤Ô˘˜ ¢È·Î‡Ì·ÓÛË % ªÂÙ·‚ÔÏ‹ ¢È·Î‡Ì·ÓÛË 52 ‚‰ÔÌ¿‰ˆÓ ·fi ‚‰ÔÌ¿‰Ô˜ ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË 30/12/2011 ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË
ΔÈÌ‹ ªÂÙ·‚ÔÏ‹ √ÁÎÔ˜ Û˘Ó·ÏÏ·ÁÒÓ Â‚‰ÔÌ¿‰Ô˜ ÎÏÂÈ̷ۛÙÔ˜ 24/2/12 % ‚‰ÔÌ¿‰Ô˜
Ã∂√°ƒ∞º∞
ÃÚ‹ÛË
™˘ÓÙÂÏÂÛÙ‹˜ μ‹Ù· R-Sq
Beta
ΔÈÌ‹/ §ÔÁÈÛÙÈ΋ ·Í›·
ΔÈÌ‹/ ∫¤Ú‰Ë ƒ/∂
∏ÌÂÚ.
A‡ÍËÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘ √ÚÔÈ
∏ÌÂÚ. ∞ÔÎ. ÌÂÚ›ÛÌ·ÙÔ˜
∞ÚÈıÌfi˜ ¯ÚÂÔÁڿʈÓ
∫¤Ú‰Ë ·Ó¿ ¯ÚÂfiÁÚ·ÊÔ
∂ÌÔÚ¢ÛÈÌfiÙËÙ· ∂‚‰Ô∞fi Ì¿‰Ô˜ 3/1/2011
0,8920
3,9400
126,0%
3,8200
3,9400
22,307
-2,3%
3,8200
∫∂∫ƒ√æ (∫√)
π™√§. 2009
0,87
0,05
0,9
-
7-1999
1Ó/10, 2Ó/10+1000‰Ú¯.
7-2004
3,300,689
-
0,68%
0,2700
0,4600
-5,1%
0,3870
0,3870
0
0,0%
0,3870
∫§ø™Δ√Ωº∞¡Δ√Àƒ°π∞ ¡∞À¶∞∫Δ√À
π™√§. 2009
0,60
0,04
0,3
-
6-2000
2Ó/10+1000
6-2005
11,510,102
-
0,00%
0,08%
2,7400
4,8700
18,1%
3,4500
3,7900
4,365
5,3%
3,7900
∫√ƒƒ∂™ A.E
π™√§. 2009
0,00
0,00
1,8
14,2
5-2008
1Ó/1
6-2010
13,450,000
0,27
0,03%
0,49%
0,2220
0,6400
3,1%
0,3290
0,3700
25,099
-8,6%
0,3290
· ∫ƒ∂.∫∞ ∞∂
π™√§. 2009
1,09
0,01
0,1
19,0 12-1999
10Ó/10,3Ó/10+1500 ‰Ú¯
7-2005
7,125,216
0,02
0,35%
3,43%
0,6410
0,9500
-2,4%
0,6640
0,7000
4,340
2,0%
0,7000
∫ƒπ-∫ƒπ
π™√§. 2009
0,40
0,05
0,8
7,1
8-2010
5Ó/12
7-2009
33,065,136
0,10
0,01%
0,18%
0,1750
0,4700
15,5%
0,1900
0,2140
12,842
6,1%
0,2090
π™√§. 2009
1,05
0,12
0,1
2,2
3-2004
1Ó/10 + 2,40
6-2010
15,804,800
0,09
0,08%
0,42%
0,9000
1,8300
1,8%
1,0500
1,1500
100
9,5%
1,1500
π™√§. 2009
0,67
0,02
0,4
11,8
3-2002
2Ó/5
8-2000
4,181,450
0,10
0,00%
0,03%
0,3940
0,7700
-20,8%
0,3940
0,4390
8,526
-12,0%
0,3950
∫Àƒπ∞∫√À§∏™ (∫√)
π™√§. 2009
0,44
0,11
0,2
-
8-2010
Reverse split
7,595,160
-
0,11%
0,25%
0,4370
0,7350
4,3%
0,5300
0,5300
0
0,0%
0,5300
§∞¡∞∫∞ª (∫)
π™√§. 2009
0,98
0,01
0,2
61,6
5-2000
¡. √Ó. ∞Í›·, 1Ó/1,1Ó/1
7-2003
5,939,268
0,01
0,00%
0,18%
0,3140
0,5600
10,3%
0,3850
0,3850
470
1,3%
0,3850
§∂μ∂¡Δ∂ƒ∏™ (∫)
π™√§. 2009
1,03
0,24
0,3
-
8-2005
ªÂ›ˆÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘
8-2007
8,321,682
-
0,01%
0,10%
0,2830
0,8870
-0,9%
0,8790
0,8790
0
0,0%
0,8790
§∂μ∂¡Δ∂ƒ∏™ (¶)
π™√§. 2009
0,91
0,00
0,7
-
8-2005
ªÂ›ˆÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘
8-2010
2,160,524
-
0,00%
0,29%
0,1940
0,7900
38,8%
0,3210
0,4000
4,619
-13,9%
0,3790
ª∞£π√™ ¶Àƒπª∞Ã∞ ∞∂
π™√§. 2009
0,32
0,11
0,3
39,9
1-2004
29Ó/30
8-2007
9,819,370
0,01
0,05%
0,61%
147,771
-6,3%
5,1800 10,5000
∫Δ∏ª∞ §∞∑∞ƒπ¢∏ ∫À§. ™∞ƒ∞¡Δ√¶√À§√™
-2,5%
5,8100
6,2200
5,8100
· ª∂Δ∫∞ (∫√)
1,7
8,6 11-1999
0,8790
1,3500
2,4%
0,9220
0,9220
0
0,0%
0,9220
ªπ¡∂ƒμ∞
π™√§. 2009
0,83
0,01
0,3
19,6 10-1998
0,2230
0,6600
15,2%
0,2550
0,3340
18,148
1,5%
0,3340
ª√Δ√¢À¡∞ªπ∫∏
π™√§. 2009
π™√§. 2009
0,00
1,13
0,00
0,01
0,2
- 12-2010
4,9400
8,8350
-6,6%
5,5000
5,8900
540,288
-5,8%
5,5300
ª√Δ√ƒ √´§ ∂§§∞™
π™√§. 2009
0,50
0,17
1,7
5,7 10-2011
3Ó/5+1100‰Ú¯
51,950,600
0,68
¡¤· ÔÓÔÌ.·Í›·
6-2009
6,200,000
0,05
0,00%
1,24%
13Ó/10+0,60 ¢ÚÒ
6-2009
11,500,000
-
0,16%
0,52%
5-2010
5-2011
110,782,980
0,97
0,12
0,1
-
1-2000
1Ó∫/1Ó∫‹¶, ¡¤· √Ó. ∞Í›·
7-2008
32,188,050
-
0,01%
0,18%
π™√§. 2009
0,92
0,00
0,0
14,8
8-2011
Reverse Split
6-2005
4,588,137
0,06
0,22%
1,32%
π™√§. 2009
0,16
0,02
0,0
-
5-2001
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2006
33,930,000
-
5,26%
46,31%
7-2009
15,850,851
-
0,02%
0,40%
6,700,000
0,05
0,01%
0,27%
15,222,276
0,23
0,05%
0,47%
116,915,862
0,12
1,75%
14,73%
6,340,000
0,06
0,00%
0,06%
23,935,280
-
0,09%
0,21%
0,3300
29,6%
0,2290
0,2450
3,685
16,7%
0,2450
0,6200
1,7600
6,0%
0,7500
0,8300
10,020
-7,8%
0,8300
0,3020
1,6100
-10,9%
0,3920
0,4500
1,786,240
-17,6%
0,3920
0,3400
0,6300
0,2%
0,4690
0,4800
3,175
3,9%
0,4800
π™√§. 2009
0,98
0,08
0,2
-
5-2000
1Ó/2
0,7533
1,1000
-3,1%
0,7850
0,9900
590
-17,4%
0,7850
ªÀ§√π ∫∂¶∂¡√À
π™√§. 2009
1,38
0,01
0,3
14,5
8-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ ¢ÚÒ 0,045 ·Ó¿ ÌÂÙÔ¯‹ 7-2010
1,2000
1,7400
5,3%
1,3600
1,4100
8,018
3,0%
1,3900
ªÀ§√π §√À§∏ (∫√)*
π™√§. 2009
0,89
0,06
0,3
6,0
8-2011
∂ÈÛÙÚÔÊ‹ 0,20 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹
1-2002
2,5900
5,8803
-9,9%
2,8000
3,1200
2,046,131
-11,3%
2,8200
· ªÀΔπ§∏¡∞π√™ (∫√)
π™√§. 2009
1,17
0,13
0,4
24,0
7-2011
1Ó/20
5-2009
0,4600
1,1300
32,9%
1,1300
1,1300
0
0,0%
1,1300
¡∞∫∞™ ª√À™π∫∏
π™√§. 2009
0,44
0,13
0,3
18,7
7-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
11-2009
0,1220
0,3800
43,4%
0,2400
0,2840
22,516
2,2%
0,2840
¡∞ÀΔ∂ª¶√ƒπ∫∏ (∫√)
π™√§. 2009
1,17
0,02
0,3
-
6-2000
3v/1
6-2009
0,5290
0,4190
0,8100
6,3%
0,5050
0,2200
0,5300
-34,6%
ª¶. μøμ√™-¢π∂£¡∏™ Δ∂áπ∫∏ ª¶∏Δƒ√™ HOLDING (∫√)
2,63%
π™√§. 2009
0,1600
ª√ç√™ (∫√)
0,28%
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ ÔÛÔ‡ euro 0,25 ·Ó¿ ÌÂÙÔ¯‹
ª√À∑∞∫∏™ (∫∞)
8-2008
6,02%
90,800
4,4%
0,5200
¡∏ƒ∂À™
™˘Á¯ÒÓ¢ÛË Ì ·ÔÚÚfiÊËÛË Ù˘ Kego
7-2008
63,631,645
0,2250
0,2900
4,899
-22,4%
0,2250
¡Δƒ√À∫º∞ƒª¶∂¡ ∂§§∞™ ∞∂μ∂
π™√§. 2009
1,37
0,00
0,1
-
8-2000
5Ó/10,5Ó/10+1100
7-2008
15,492,480
-
0,03%
0,13%
11,9000
3,539
-1,2% 11,8300
√§£
π™√§. 2009
1,17
0,17
1,0
27,4
8-2001
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2011
10,080,000
0,43
0,04%
0,90%
8,3400 16,8000
36,6% 11,0600
11,8800
10,826
-0,8% 11,6400
√§¶
π™√§. 2009
0,73
0,01
2,0
-
8-2003
∂π™∞°.™Δ√ Ã∏ª∞Δ.
8-2009
25,000,000
-
0,04%
1,10%
6,0000 16,7200
-0,9%
6,6100
7,0000
2,858,267
-0,4%
6,7700
· √¶∞¶
π™√§. 2009
0,65
0,09
3,5
0,90%
2,4000
8,4800
-16,7%
2,4000
2,6500
7,215,808
-11,4%
2,4000
· √Δ∂ (∫√)
π™√§. 2009
0,84
0,29
0,6
0,2100
0,5100
49,0%
0,4620
0,4620
0
0,0%
0,4620
¶∞πƒ∏™ (∫√)
π™√§. 2009
1,20
0,00
0,3
0,2240
0,8600
0,5160
535,927
13,0%
0,4000
¶∞ƒ¡∞™™√™ ∂¶πÃ. (∫√)
π™√§. 2009
0,96
0,06
0,2
4,0
3-2000
1Ó/3+750‰Ú¯, π‰. ΔÔ.
6-1997
20,210,127
2,65%
5,27%
0,1990
1,6800
94,5%
0,4920
0,6520
39,538,337
-23,4%
0,4920
· ¶∂πƒ∞πø™
π™√§. 2009
1,03
0,03
0,1
2,4
1-2011
12 Ó / 5 + 1,00 ¢ÚÒ
5-2008
1,143,326,564
0,21
3,46%
18,37%
1,6000
2,5811
-14,4%
1,6000
1,7000
839
-5,9%
1,6000
· ¶∂Δƒ√¶√À§√™ (∫√)
π™√§. 2009
0,88
0,01
0,3
5,4
5-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,10 ¢ÚÒ / ÌÂÙÔ¯‹
5-2010
7,070,400
0,30
0,01%
0,35%
2,3100
5,0500
-18,9%
2,3100
2,4200
3,655
-4,5%
2,3100
¶§∞π™π√ (∫√)
2Ó/10+1100‰Ú¯
5-2011
22,080,000
0,21
0,02%
0,3700
0,5700
7,3%
0,4990
0,5290
75,969
-5,3%
0,4990
· ¶§∞™Δπ∫∞ £ƒ∞∫∏™
π™√§. 2009
0,92
0,00
0,2
7,6
1-2008
Stock Options
5-2011
45,949,500
0,07
0,17%
1,55%
2,9437
4,4100
10,5%
4,1000
4,4100
42,291
8,0%
4,3200
¶§∞™Δπ∫∞ ∫ƒ∏Δ∏™
π™√§. 2009
0,20
0,00
1,1
12,0
8-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,07 ¢ÚÒ/ÌÂÙÔ¯‹
6-2010
27,379,200
0,36
0,15%
0,79%
0,1020
0,2200
-11,5%
0,1080
0,1130
51,752
-5,3%
0,1080
· ¶ƒ√√¢∂ÀΔπ∫∏ (∫√)
π™√§. 2009
1,26
0,00
0,1
-
-
0,21%
0,4030
0,9700
-1,3%
0,4700
0,4830
4,730
0,0%
0,4700
1,9800
3,4100
0,0%
3,4000
3,4000
4,967
0,0%
3,4000
0,1060
0,3600
-35,9%
0,1090
0,1130
4,790
-3,5%
0,1090
0,2800
0,7600
2,6%
0,3040
0,3420
19,122
-8,5%
0,3110
™∂§√¡Δ∞
1Ó/4,1Ó/1+1900‰Ú¯
0,8580
3,3300
12,7%
1,1000
1,3000
382,831
-13,5%
1,1500
™π¢∂¡√ƒ
π™√§. 2009
0,92
0,21
0,2
- 12-2009
Stock Options
0,4560
1,0300
64,0%
0,7690
0,8200
22,280
13,9%
0,8200
™π¢ª∞
π™√§. 2009
0,00
0,00
0,2
-
∂π™∞°.™Δ√ Ã∏ª∞Δ.
6-2008
1,0819
1,7404
-6,8%
1,4500
1,5400
0,7
6,0
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,08 ¢ÚÒ / ÌÂÙÔ¯‹
6-2010
7,500,000
0,8000
2,7000
-2,0%
0,9700
0,9800
849
0,0%
0,9800
™º∞∫π∞¡∞∫∏™ (∫√)
π™√§. 2009
1,16
0,00
0,1
10,1
6-2011
Reverse split
6-2008
7,914,480
0,4680
1,3700
33,1%
0,6700
0,7870
676,517
-9,9%
0,7120
™ø§∏¡. ∫√ƒπ¡£√À (∫√)
π™√§. 2009
0,64
0,01
0,6
4,4
2-2005
1Ó/2 + 0,78
6-2002
124,170,201
0,16
0,0140
0,2500
0,0%
0,0480
0,0480
0
0,0%
0,0480
Δ BANK
π™√§. 2009
0,94
0,55
0,1
-
1-2008
2Ó/1 + 0,60 ¢ÚÒ
4-2008
144,688,060
-
0,00%
-
0,3020
3,8100
100,0%
0,7160
0,9900
5,861,578
-13,0%
0,8000
Δ∞ÃÀ¢ƒ√ªπ∫√ Δ∞ªπ∂ÀΔ∏ƒπ√
π™√§. 2009
0,00
0,00
0,2
11,0
6-2009
1Ó/1+3,70 ¢ÚÒ
6-2008
284,465,964
0,07
2,06%
12,29%
2,9200
2,9200
0,0%
2,9200
2,9200
0
0,0%
2,9200
∞08
1,22
0,22
0,3
273,4
6-1999
1Ó/1+900‰Ú¯
6-2008
45,964,500
0,01
0,00%
-
1,2100
3,7600
15,3%
1,5100
1,6600
130,532
-9,6%
1,5100
Δ∂ƒ¡∞ ∂¡∂ƒ°∂π∞∫∏
π™√§. 2009
0,00
0,00
0,4
10,5 12-2008
·ÔÚÚfiÊËÛË ·Ô °∂∫ ™˘ÌÌÂÙÔ¯ÒÓ
5-2011
109,333,400
0,14
0,12%
4,49%
1,1800
1,8400
13,1%
1,3800
1,4300
1,739,920
-2,8%
1,3800
Δ∂áπ∫∏ √§Àª¶π∞∫∏ (∫√)
π™√§. 2008
0,96
0,13
0,1
0,1
Reverse split
7-2006
33,125,000
11,05
5,25%
6,42%
0,2050
0,4800
-3,5%
-9,8%
0,2210
330
0,2210
0,2450
4,700
9,4700 18,0400
25,5% 14,5400
14,9000
262,100
4,3300
17,8%
9,9000
1,5000
™∂§ª∞¡ (∫ªæ)
™Δ∂§π√™ ∫∞¡∞∫∏™
· Δ∂ƒ¡∞ (∫√)
Δ∑πƒ∞∫π∞¡ (∫∞)
-1,1% 14,5400
· ΔπΔ∞¡ (∫√)
1,03
0,05
0,2
1,0
97,2 11-2008
- 12-2010 2,9
8-2005
- 10-2003
10,8 10-2000
0,01
0,14%
1,52%
¶ÚÔ̤ÚÈÛÌ· 0,46 ¢ÚÒ
5-2011
319,000,000
0,00
ªÂ›ˆÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘
6-2011
490,150,389
0,82
1,47%
8,03%
1Ó/4+1,61
7-2007
4,971,466
-
0,00%
0,11%
0,10
9,58%
0,25%
7-2007
Reverse split
7-2002
24,319,250
π™√§. 2009
0,70
0,00
0,5
3,4
2-2007
3Ó/1
4-2011
22,280,000
0,14
0,02%
0,61%
π™√§. 2009
1,04
0,12
0,6
13,0
2-1999
¡¤·.ÔÓÔÌ.·ÍÈ·
7-2010
3,360,050
0,26
0,15%
0,98%
π™√§. 2009
1,02
0,01
0,1
1Ó/1+0,40 ¢ÚÒ
7-2002
60,221,300
-
0,01%
0,13%
7-2008
29,281,594
0,01
0,07%
0,75%
6-2008
96,243,908
-
0,40%
2,34%
10,000,000
-
0,22%
0,83%
0,25
0,00%
0,31%
0,10
0,01%
0,30%
0,54%
7,56%
π™√§. 2009
π™√§. 2009
1,17
0,81
0,11
0,08
0,1
- 11-2010 58,2
2-2000 5-2005 1-2012
8-2010
0,96%
π™√§. 2009
0,68
0,03
0,1
-
4-2000
2Ó/1+1000,1Ó/1, split
7-2007
12,700,000
-
0,04%
0,17%
π™√§. 2009
0,87
0,34
0,4
10,0
1-2010
Stock Option
6-2010
77,044,880
1,46
0,34%
2,48%
6,3000
2,179
-1,1%
6,1000
ΔπΔ∞¡ (¶√)
0,4078
2,9681
0,0%
0,5490
0,6630
22,685,475
-15,8%
0,5630
Δƒ∞¶∂∑∞ ∫À¶ƒ√À
0,2100
0,8933
11,6%
0,2790
0,3190
467,900
-7,0%
0,2790
0,1490
0,3300
15,8%
0,2640
0,2900
6,118
-9,0%
0,2640
1,3000
6,1800
-2,1%
1,4000
1,5700
273,824
-13,0%
1,4000
0,5200
1,2500
1,7%
0,8260
0,8530
1,611
13,0%
0,8530
Ã∞π¢∂ª∂¡√™ (∫√)
0,4020
0,9900
0,5870
152,607
-14,4%
0,5050
· Ã∞§∫√ƒ (∫∞)
-
6-2006
0,0300
0,1000
46,8%
0,0580
0,0740
168,526
40,8%
0,0690
Ã∞Δ∑∏πø∞¡¡√À HOLDING (∫O)
π™√§. 2009
0,80
0,06
0,1
-
2-2008
0,3480
1,0000
-13,0%
0,6000
0,6600
500
-9,1%
0,6000
Ã∞Δ∑∏∫ƒ∞¡πøΔ√À (∫√)
π™√§. 2009
0,74
0,02
0,3
- 12-2010
1,2500
2,0500
0,0%
1,3000
1,4200
14,884
-5,1%
1,3000
AEGEAN AIRLINES
π™√§. 2009
0,00
0,00
0,4
4,0
0,4200
5,3300
154,6%
1,3500
1,8100
44,124,992
-24,3%
1,3700
π™√§. 2009
1,10
0,65
0,0390
1,0770
-7,9%
0,1210
0,1460
33,198
7,7%
0,1400
ALPHA TRUST-∞¡¢ƒ√ª∂¢∞
π™√§. 2009
0,36
0,05
0,1800
0,6370
-33,6%
0,2250
0,2750
1,450
-6,6%
0,2250
ALSINCO
π™√§. 2009
1,36
0,01
0,2000
0,4000
0,3190
44,530
0,3140
AS COMPANY
π™√§. 2009
1,26
0,02
0,4
3,2
6-2001
40Ó/10
0,1820
1,1300
61,2%
0,3200
0,4130
803,409
-13,8%
0,3370
ATTICA BANK
π™√§. 2009
1,12
0,50
0,1
14,6
9-2009
2,5770651723 Ó / 10 + 1,40
0,0990
0,5200
-41,3%
0,1450
0,1770
22,866
-29,3%
0,1450
AUDIOVISUAL
π™√§. 2009
1,02
0,10
0,1
-
3-2010
2Ó/1 + 0,71 ¢ÚÒ
7-2008
0,9500
1,9000
3,4%
1,2000
1,2200
11,000
-3,2%
π™√§. 2009
0,84
0,02
0,4
2,5
∂ÈÛÙÚÔÊ‹ 1,30 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹
6-2010
36,360,000
0,48
0,03%
2,31%
0,0690
0,3400
5,6%
0,0930
0,0990
169,027
11,8%
0,0950
π™√§. 2009
0,85
0,01
0,2
16,2 12-2005
2Ó/5+3,74
7-2004
105,423,498
0,01
0,16%
2,24%
0,0800
1,0900
52,0%
0,1500
0,1750
55,744
-5,0%
0,1520
AXON HOLDING (∫√)
π™√§. 2009
1,23
0,14
0,0
5,1
8-2010
Reverse Split
8-2006
20,255,805
0,03
0,28%
4,05%
0,2440
0,5600
45,0%
0,3700
0,4000
8,889
8,3%
0,3900
· BYTE (∫√)
π™√§. 2009
0,91
0,01
0,3
9,3
7-2000
2Ó/1
7-2009
15,816,009
0,04
0,06%
0,34%
0,1100
0,4800
2,4%
0,1700
π™√§. 2009
0,89
0,01
0,8
3,6
9-2009
Stock options
7-2010
101,123,806
0,05
π™√§. 2009
0,85
0,06
2,0
12,9
6-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,50 ¢ÚÒ
6-2010
366,512,946
1,09
0,16%
3,37%
π™√§. 2009
0,93
0,00
0,7
-
2-2002
1Ó/2
10-2005
9,907,500
-
0,00%
0,10%
CRETA FARM (KO)
0,01
2,18%
CYCLON ∂§§∞™
17,4%
33,6%
5,8200
-2,6%
ƒ∂μ√´§ ∞∂ ¶∂Δƒ∂§∞π√∂π¢∏ · ƒπ§∫∂¡
π™√§. 2009
0,00
5,41%
24,1% 11,3300
0,4000
1,07
0,49%
8,9000 16,2800
61,9%
π™√§. 2009
0,97
0,5050
0,3000
-0,3%
1,2000
0,03%
0,25%
π™√§. 2009
0,88
0,18
0,2
1,6
1-2012
AÔÎÔ‹ ∞ª∫ Ì ηٷ‚ÔÏ‹ ÌÂÙÚËÙÒÓ
5-2011
899,527,638
0,36
2,52%
23,65%
π™√§. 2009
1,18
0,08
0,2
9,5
9-2011
1Ó/1+0,50
7-2008
305,732,436
0,03
0,15%
0,99%
ºπ¡Δ∂•¶√ƒΔ (∫√)
π™√§. 2009
0,80
0,02
0,1
-
7-2001
4Ó/10
7-2006
7,326,648
-
0,08%
0,49%
º√Àƒ§∏™ HOLDING (∫)
π™√§. 2009
0,96
0,21
0,3
2,3
2-2011
Stock Options
6-2010
50,992,322
0,62
0,54%
8,79%
π™√§. 2009
1,33
0,01
0,3
11,0
7-2001
1Ó/10
6-2009
8,340,750
0,08
0,02%
0,27%
™˘ÁÒÓ¢ÛË Ì ·ÔÚÚfiÊ. Ù˘ Fitco
À°∂π∞
· ALPHA BANK
· AUTOHELLAS (∫√) AVENIR
π™√§. 2009
0,82
0,94
0,23
0,07
0,2
0,3
4,2
5-2005
1Ó/1
5-2008
7,568,960
1,46
6-2008
101,279,627
0,15%
1,41%
3Ó/4 + 0,98 ¢ÚÒ
6-2005
71,683,906
-
0,24%
1,29%
Reverse Split
7-2005
4,034,950
-
0,01%
0,02%
7-2007
∂π™∞°.™Δ√ Ã∏ª∞Δ.
5-2010
71,417,100
0,32
0,02%
0,31%
0,1
2,1 11-2007
3Ó/10+8,00 ¢ÚÒ
4-2008
534,269,648
0,65
8,26%
59,82%
0,1
1,2
9-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 1,00 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹
4-2010
26,870,000
0,11
0,12%
0,78%
0,3
9,3
3-2002
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2005
5,025,000
0,02
0,03%
0,09%
7-2010
21,876,700
0,10
6-2008
244,885,573
0,02
0,33%
2,39%
45,457,464
-
0,05%
1,05%
5-2008
-
0,20%
0,1700
0,1970
73,632
-11,9%
6,0% 13,9500
14,8600
584,771
-7,6% 14,0400
0,1280
0,4100
34,8%
0,3100
0,3100
0
0,0%
0,3100
0,4000
2,8700
13,5%
0,5450
0,6420
643,074
-21,0%
0,5450
π™√§. 2009
0,79
0,00
0,2
54,5
8-2007
Split 1Ó/1
7-2010
29,480,000
0,2670
0,5300
25,0%
0,3750
0,3800
19,280
-3,1%
0,3800
π™√§. 2009
1,01
0,06
0,3
9,6
7-1999
1Ó/10, 3Ó/10+1200‰Ú¯.
6-2005
26,664,840
0,04
0,07%
1,26%
0,1600
1,5300
-82,5%
0,1600
0,1860
2,026,990
-6,5%
0,1860
· DIONIC (∫O)
π™√§. 2009
1,56
0,09
0,2
14,6 12-2007
∞‡ÍËÛË ÏfiÁˆ ÌÂÙ·ÙÚÔ‹˜ ÔÌÔÏÔÁÈÒÓ
8-2009
29,039,986
0,01
6,98%
64,12%
0,2910
5,1400
179,7%
1,3500
53,251,634
-19,7%
1,0600
· EUROBANK ERGASIAS
π™√§. 2009
0,90
0,36
0,1
1,9
AMK ÏfiÁˆ Û˘Á¯ÒÓ¢Û˘ Ì ·ÔÚÚÔÊ. ¢π∞™
9,63%
43,73%
3,3500
6,7500
5,0%
3,9800
4,0000
68,085
1,0%
3,9900
EUROBANK PROPERTIES
π™√§. 2009
0,00
0,00
0,3
6,1 12-2010
0,1570
0,6700
-2,9%
0,1980
0,1980
0
0,0%
0,1980
EUROBROKERS
π™√§. 2009
0,00
0,00
0,5
0,5600
1,3600
39,1%
0,7400
0,9000
90,112
25,0%
0,9000
· EURODRIP (KO)
π™√§. 2009
0,79
0,01
0,9
0,2480
4,0200
-16,4%
0,3610
0,4100
11,749
-11,4%
0,3670
· EUROMEDICA
π™√§. 2009
0,97
0,05
0,0
68
COCA-COLA CPI*
-
6-2011 4-2004
17,0 12-2009 -
8-2011
0,07%
4,23%
11,1000 19,7999
0,9700
CENTRIC MULTIMEDIA
π™√§. 2009
1,61%
13,30%
5-2008
552,948,427
0,57
¶ÚÔ̤ÚÈÛÌ· 0,15 ¢ÚÒ
4-2011
61,000,000
0,65
0,11%
0,79%
∂π™∞°.™Δ√ Ã∏ª∞Δ.
6-2008
6,000,000
-
0,00%
0,02%
Stock options
6-2005
44,448,600
0,05
0,20%
0,51%
Reverse Split
5-2008
21,820,410
-
0,05%
0,37%
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
KEP¢O™
™ÔÊÔÎÏ¤Ô˘˜ ¢È·Î‡Ì·ÓÛË % ªÂÙ·‚ÔÏ‹ ¢È·Î‡Ì·ÓÛË 52 ‚‰ÔÌ¿‰ˆÓ ·fi ‚‰ÔÌ¿‰Ô˜ ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË 30/12/2011 ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË
A‡ÍËÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘ √ÚÔÈ
∏ÌÂÚ. ∞ÔÎ. ÌÂÚ›ÛÌ·ÙÔ˜
∞ÚÈıÌfi˜ ¯ÚÂÔÁڿʈÓ
∫¤Ú‰Ë ·Ó¿ ¯ÚÂfiÁÚ·ÊÔ
∂ÌÔÚ¢ÛÈÌfiÙËÙ· ∂‚‰Ô∞fi Ì¿‰Ô˜ 3/1/2011
3,2%
0,4800
0,4900
9,043
-2,0%
0,4800
-6,0%
0,1090
0,1100
3,480
-9,9%
0,1090
7,7600
8,8000
0,0%
8,1800
8,2800
3,400
-1,1%
8,1900
6,4000 15,1000
3,0%
7,9500
8,6300
135,196
-6,6%
7,9500
· FOLLI FOLLIE GROUP
π™√§. 2009
0,69
0,09
3,4
15,0
1-2011
™˘Á¯ÒÓ¢ÛË Ì ·ÔÚÚfiÊËÛË ÙˆÓ FOLLI FOLLIE Î·È ELMEC SPORT
7-2009
66,948,210
0,53
0,20%
2,58%
3,0900
-0,6%
3,5900
3,8800
121,700
-9,3%
3,5900
· FRIGOGLASS (∫√)
π™√§. 2009
1,14
0,12
1,5
59,6
9-2011
1Ó/4
7-2010
50,453,294
0,06
0,24%
4,88%
F.H.L. ∏. ∫Àƒπ∞∫π¢∏™ (∫√) FIERATEX ∞¡∂∑√À§∞∫∏ FLEXOPACK
0,00
0,00
0,5
3,0
3-2008
∞ÏÏ·Á‹ ÂˆÓ˘Ì›·˜
4-2010
54,580,374
0,15
1,17
0,00
0,4
2,9
9-2011
∂ÈÛÙÚÔÊ‹ 0,05 ¢ÚÒ ÛÙÔ˘˜ ÌÂÙfi¯Ô˘˜
8-2008
23,416,001
0,17
0,04%
0,62%
π™√§. 2009
1,44
0,00
0,0
5Ó/10
7-2007
10,203,575
-
0,03%
0,29%
π™√§. 2009
0,67
0,02
2,6
∂ÈÛÙÚÔÊ‹ ∫ÂÊ·Ï·›Ô˘ 0,09 ¢ÚÒ
7-2009
11,720,024
0,27
0,03%
1,80%
1,2200
20,578,374
0,13
-3,9%
0,3920
0,4000
7,918
1,5%
0,3980
INTERTECH (∫√)
π™√§. 2009
0,96
0,03
0,2
7,9
7-1999
2Ó/1,3Ó/10+1500 ‰Ú¯
7-2010
11,233,200
0,05
0,07%
0,68%
0,5200
32,3%
0,2210
0,2640
1,532,284
-17,5%
0,2210
· INTRACOM HOLDINGS
π™√§. 2009
1,78
0,15
0,1
2,8
1-2008
Stock Options
8-2008
133,026,017
0,08
1,15%
10,02%
0,5630
1,3300
36,1%
0,8900
104,490
-1,2%
0,8400
J & P ∞μ∞• (KO)
0,2
2,4
1Ó/1
7-2011
77,654,850
3,2633
5,5807
0,0%
3,6900
3,8000
589,158
2,2%
3,8000
· JUMBO* (KO)
π™√§. 2009
1,16
0,08
1,2
10,0 12-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,21 ¢ÚÒ / ÌÂÙÔ¯‹
12-2010
129,942,220
0,38
0,45%
4,00%
0,6570
1,3800
-0,3%
0,7710
0,8050
11,752
0,3%
0,7960
KLEEMANN (∫√)
π™√§. 2009
1,02
0,17
0,2
3,7
7-2008
1Ó/1
7-2011
23,648,700
0,22
0,05%
0,51%
2,1000
4,0300
0,8%
2,4600
2,6400
74,403
-4,2%
2,5200
· LAMDA-DEVELOPMENT
π™√§. 2009
0,70
0,13
0,2
14,5
2-2011
Stock Options
5-2007
44,257,000
0,17
0,17%
0,1520
0,5500
1,5%
0,2030
0,2460
241,611
-11,0%
0,2030
LAVIPHARM (KO)
π™√§. 2009
1,18
0,02
0,5
167,2
9-2007
3Ó/10+3,20 ¢ÚÒ
8-2007
51,081,030
0,00
0,47%
2,99%
0,2900
0,8200
-18,7%
0,3000
0,3700
10,730
-18,9%
0,3000
LOGISMOS
π™√§. 2009
1,60
0,02
0,2
24,9
3-2003
∂π™∞°.™Δ√ Ã∏ª∞Δ.
-
4,740,000
0,01
0,23%
0,34%
0,2000
0,9500
1,6%
0,3720
0,4520
6,435,707
-17,0%
0,3750
· MARFIN INVESTMENT GROUP
π™√§. 2009
0,32
0,08
0,1
-
6-2009
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,20 ¢ÚÒ/ÌÂÙÔ¯‹
4-2011
770,328,185
-
0,84%
8,65%
0,2020
0,9861
-9,8%
0,2670
0,3720
23,499,908
-28,2%
0,2670
MARFIN POPULAR BANK
π™√§. 2009
0,00
0,00
0,1
2,5
5-2011
AMK Ì ‰È·ÓÔÌ‹ ÌÂÚ›ÛÌ·ÙÔ˜ ˘fi ÌÔÚÊ‹ ÌÂÙÔ¯ÒÓ6-2010
1,611,110,558
0,11
1,46%
9,97%
1,2200
2,5500
26,9%
2,3500
2,5500
2
8,5%
2,5500
MEDICON
π™√§. 2009
1,10
0,01
0,6
5,8
7-2004
1Ó/10
7-2011
4,178,856
0,44
0,00%
0,01%
4,7200
7,1900
17,0%
5,9500
6,0900
7,442
-3,4%
6,0000
MERMEREN KOMBINAT A.D. PRILEP
π™√§. 2009
0,65
0,03
0,1
1,0
5-2004
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2010
468,700
5,92
1,59%
8,01%
0,8500
1,1700
6,9%
1,0900
1,1400
9,257
-5,2%
1,0900
MEVACO (∫√)
3Ó/10,2Ó/10+1500 π‰. ΔÔ.
6-2008
10,500,000
-
1,3000
3,3900
-45,8%
1,3000
1,4100
47,451
-8,8%
1,3500
MIG REAL ESTATE
π™√§. 2009
0,00
0,00
0,3
4,7
7-2009
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2009
12,340,000
0,29
0,38%
0,90%
1,9000
2,5738
-0,5%
2,0000
2,0000
25,763
-2,4%
2,0000
MLS ¶§∏ƒ√º√ƒπ∫∏
π™√§. 2009
0,80
0,03
1,7
10,3
9-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,045 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹ 7-2008
12,417,000
0,19
0,21%
2,20%
0,1300
0,4400
-17,6%
0,2870
0,3150
6,834
-4,7%
0,3040
MODA BAGNO (KO)
π™√§. 2009
0,71
0,06
0,2
3,0 11-2007
2Ó/1
7-2010
18,810,000
0,10
0,04%
0,44%
0,1960
0,4800
42,5%
0,2950
0,3200
5,290
1,7%
0,2950
NEWSPHONE HELLAS
π™√§. 2009
0,65
0,06
0,4
2,2
9-2003
3Ó/1
8-2011
27,848,000
0,13
0,02%
0,47%
1,6500
3,1800
-21,1%
1,6500
1,8100
1,400
-8,3%
1,6500
NEXANS HELLAS (∫√)
π™√§. 2009
1,05
0,01
0,4
-
6-2001
¡¤· √Ó. ∞Í›·, 1Ó/10 ‰ˆÚ¿Ó
6-2009
6,132,500
-
0,02%
0,31%
1,5000
1,5000
0,0%
1,5000
1,5000
0
0,0%
1,5000
OPTIMA ∞.∂.∂.Ã
A05
0,00
0,00
0,9
-
2-2003
∂π™∞°.™Δ√ Ã∏ª∞Δ.
-
3,225,000
-
0,00%
-
0,0770
0,3000
-17,1%
0,0920
0,1170
49,830
-14,2%
0,0970
· PAPERPACK-Δ™√À∫∞ƒπ¢∏™
π™√§. 2009
0,74
0,00
0,4
- 12-2007
2Ó/1
7-2001
11,859,270
-
0,42%
3,21%
0,1800
0,5000
-4,2%
0,2300
0,2730
2,082
-15,8%
0,2300
PASAL DEVELOPMENT
π™√§. 2009
0,00
0,00
0,0
-
∂π™∞°.™Δ√ Ã∏ª∞Δ.
5-2008
14,967,940
-
0,01%
0,79%
0,1800
0,5500
128,2%
0,4540
91,284
0,76%
18,24%
0,1800
0,8900
0,0%
0,1800
0,1800
0
0,0%
0,1800
0,3600
0,6480
-20,0%
0,3800
0,4000
1,000
0,0%
0,4000
Q&R (KO)
0,6650
1,3452
-5,8%
0,6790
0,7100
25,354
-1,7%
0,6790
· QUEST HOLDINGS
0,5260
1,2000
0,3%
0,5770
0,7250
16,490
-19,4%
0,5770
· REDS ∞.∂
π™√§. 2009
1,06
0,08
0,3
-
6-2009
9Ó/10 + 1,40
3,1200
4,9900
19,0%
4,7600
4,9600
36,737
-1,6%
4,8800
π™√§. 2009
0,88
0,10
1,1
93,4
7-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,25 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹
6-2010
51,110,687
0,05
0,07%
0,83%
1,7700
3,4000
7,1%
2,0000
2,1000
101,355
0,5%
2,1000
SARANTIS
π™√§. 2009
0,93
0,12
0,7
4,9
1-2008
Stock Options
7-2010
38,350,940
0,43
0,26%
1,34%
0,1200
0,5000
4,1%
0,2020
0,2030
204,359
-1,9%
0,2020
· SCIENS ¢π∂£¡∏™ ™Àªª∂Δ√Ãø¡
π™√§. 2009
1,16
0,03
0,3
1Ó/1 + 1,30 ¢ÚÒ Î·È È‰ÈˆÙÈ΋ ÙÔÔı¤ÙËÛË
7-2008
264,732,601
-
0,08%
1,26%
0,9500
1,4500
-11,2%
1,2500
1,2700
0,6
17,5
0,0710
0,2300
39,2%
0,1100
0,1100
9,000
0,0%
0,1100
SPIDER (∫√)
π™√§. 2009
0,50
0,00
0,1
54,8 10-2001
0,1060
1,0200
-15,9%
0,1270
0,1600
643,328
-9,9%
0,1270
SPRIDER
π™√§. 2009
0,66
0,04
0,1
-
2-2011
0,5800
0,8400
2,8%
0,6640
0,6750
15,199
0,0%
0,6650
TRASTOR ∞.∂.∂.∞.¶.
π™√§. 2009
0,00
0,00
0,3
9,1
3-2006
0,0270
0,0900
56,8%
0,0470
0,0780
2,367,259
45,0%
0,0580
UNIBIOS HOLDING (KO)
π™√§. 2009
1,14
0,00
0,3
50
1,6%
0,4450
1,34
0,19
0,08
0,2
0,4
5,8
-
1-2008
6-2003
5-2000
1-2008
STOCK OPTIONS
6-2011
0,35
0,07%
0,13%
0,09%
0,68%
0,92%
0,98%
0,77%
PROFILE ∞.∂.μ.∂ ¶§∏ƒ√º√ƒπ∫∏™
π™√§. 2009
0,40
0,00
0,4
-
1-2008
Stock options
7-2009
11,977,574
-
PROTON BANK
π™√§. 2009
0,00
0,00
0,0
0,8
1-2005
∞ÔÚÚfiÊ. ∂•∂§π•∏, ∂Àƒø¢À¡∞ªπ∫∏, ARROW 5-2008
62,683,822
0,21
0,00%
-
π™√§. 2009
0,58
0,01
0,3
-
9-2010
Reverse Split
7-2005
6,836,280
-
0,01%
1,21%
π™√§. 2009
1,31
0,01
0,2
∂ÈÛÙÚÔÊ‹ 0,1 ¢ÚÒ ÛÙÔ˘˜ ÌÂÙfi¯Ô˘˜
9-2008
48,705,220
0,08
0,05%
0,70%
S & B μπ√ª∏Ã∞¡π∫∞ √ƒÀ∫Δ∞ ∞.∂
1,2700
π™√§. 2009
0,91
0,19
4-2011
0,03%
0,7900
π™√§. 2009
0,96
29,9
0,00%
0,6200
3,0%
π™√§. 2009
- 10-1999
0,1420
0,4450
INFORM ¶. §À∫√™ (∫√)
π™√§. 2009 π™√§. 2009
0,3500
0,8400
0,7490
F.G EUROPE A.E (∫)
∏ÌÂÚ.
0,1900
-7,3%
0,4600
ΔÈÌ‹/ ∫¤Ú‰Ë ƒ/∂
0,5900
15,035
0,9%
ΔÈÌ‹/ §ÔÁÈÛÙÈ΋ ·Í›·
0,6500
0,8430
193
™˘ÓÙÂÏÂÛÙ‹˜ μ‹Ù· R-Sq
Beta
0,0840
0,7390
0,4600
ÃÚ‹ÛË
0,3091
12,0%
0,4560
Ã∂√°ƒ∞º∞
0,3730
9,0508
0,2%
ΔÈÌ‹ ªÂÙ·‚ÔÏ‹ √ÁÎÔ˜ Û˘Ó·ÏÏ·ÁÒÓ Â‚‰ÔÌ¿‰Ô˜ ÎÏÂÈ̷ۛÙÔ˜ 24/2/12 % ‚‰ÔÌ¿‰Ô˜
SPACE HELLAS (KO)
π™√§. 2009
1,67
0,09
8,8 11-2011
- 11-2007 8-2010
Reverse Split
6-2008
6-2001
57,434,884
-
0,03%
0,00%
0,33%
6,456,530
0,07
3Ó/1
8-2007
30,400,000
0,00
0,03%
0,08%
Reverse Split
7-2008
26,262,660
-
2,45%
8,12%
0,04%
1Ó/10
2-2009
54,888,240
0,07
0,03%
0,26%
- 12-2007
1Ó/2 ‹ +0,30
7-2002
91,770,944
-
2,58%
3,54%
21,82%
∫∞Δ∏°√ƒπ∞ ¢π∞¶ƒ∞°ª∞Δ∂À™πªø¡ ∞ª√πμ∞πø¡ ∫∂º∞§∞πø¡ 2,4000
3,5000
61,728
ALPHA ETF FTSE Athex 20
π™√§. 2007
-
-
-
-
7-2008
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘
-
5,872,795
-
1,05%
6,4300 17,2700
11,1%
7,6500
8,5000
808
-4,1%
7,6900
NBGAM ETF °∂¡π∫√™ ¢∂π∫Δ∏™ Ã.∞.
π™√§. 2008
-
-
-
-
6-2009
∂π™∞°.™Δ√ Ã∏ª∞Δ.
-
279,525
-
0,29%
25,30%
5,1200
7,8300
15,6%
6,2100
6,7000
8
-6,3%
6,2100
NBGAM ETF GREECE & π™√§. 2009
-
-
-
- 11-2010
∂π™∞°.™Δ√ Ã∏ª∞Δ.
-
294,878
-
0,00%
39,67%
8,3200
15,4%
3,0400
-12,0%
3,0700
TURKEY 30 - ªÂÙÔ¯ÈÎfi
Ã∞ª∏§∏ ¢π∞™¶√ƒ∞ 6,0000
7,9300
7,1000
610
0,1560
5,0481
0,0%
0,2600
0,2760
189,730
-3,7%
0,2600
1,5700
4,7200
-9,3%
1,7500
1,8200
3,283
-2,2%
1,7500
2,360
15,1000 19,4000
1,1%
7,1000
1,9%
7,1000
-2,1% 16,0100
π™√§. 2009
0,45
0,00
0,9
π™√§. 2009
1,03
0,29
0,0
- 12-2011
∏ƒ∞∫§∏™ (∫√)
°∂∫∂ (∫√)
π™√§. 2009
0,98
0,03
0,2
8,1 11-2001
°∂¡π∫∏
11,9
3-2006
∂ÈÛÙÚÔÊ‹1,05 ¢ÚÒ ÛÙÔ˘˜ ÌÂÙfi¯Ô˘˜
6-2009
8,418,750
0,60
0,01%
∞ª∫ Ì ηٷ‚ÔÏ‹ ÌÂÙÚËÙÒÓ
3-2002
141,999,464
-
0,13%
2,12%
∞ÔÚ.ΔÛÈÌ.÷ÏΛ‰Ô˜&ΔÛÈÌ.÷ÏÎ.∂.
7-2010
71,082,707
0,22
0,00%
0,24%
0,05%
-5,3% 16,0100
16,1500
§∞ªæ∞
π™√§. 2009
0,79
0,18
3,7
124,0
1-2004
4Ó/10+7,5 ¢ÚÒ
7-2010
21,364,000
0,13
0,01%
0,07%
0,1200
0,1200
0,0%
0,1200
0,1200
0
0,0%
0,1200
ª∂™√ÃøƒπΔ∏ (∫√)
∞08
1,12
0,12
0,2
3,0
3-2001
1Ó/1+1.32 ¢ÚÒ
7-2006
22,000,000
0,04
0,00%
-
0,0220
0,4400
277,5%
0,0740
0,1510
1,481
143,5%
0,1510
· ¶∂ƒ™∂À™ ¶ƒ√´√¡Δ∞ ∂π¢π∫∏™ ¢π∞Δƒ√º∏™
π™√§. 2009
1,04
0,00
0,3
17,240,776
0,1500
0,8500
-2,6%
0,7400
0,7400
20
-1,3%
0,7400
¶∏°∞™√™ ∂∫¢√Δπ∫∏
π™√§. 2009
1,06
0,02
0,4
2,6200
2,6200
0,0%
2,6200
2,6200
0
0,0%
2,6200
· BLUE STAR GROUP
∞08
1,09
0,12
1,2
1,3500
2,7100
75,7%
2,5000
2,6500
44,920
4,4%
2,6000
ASTIR PALACE (KO)
π™√§. 2009
1,08
0,21
0,9
0,1300
0,4200
29,1%
0,3990
0,3990
30
18,8%
0,3990
π™√§. 2009
0,41
0,00
0,2
23,6
0,5600
0,7000
0,0%
0,5600
0,5600
0
0,0%
0,5600
0,0800
0,0800
0,0%
0,0800
0,0800
0
0,0%
0,0800
7,2200
7,7000
0,0%
7,6000
7,6000
2,070
0,0%
7,6000
· ALPHA ∞™Δπ∫∞ ∞∫π¡∏Δ∞
π™√§. 2009
1,34
0,1810
0,7000
-5,2%
0,1810
0,2520
18,278
-8,1%
0,2170
ATTICA HOLDINGS
π™√§. 2009
1,08
0,1350
0,6100
-63,8%
0,1350
0,1600
5,008
-31,1%
0,1350
· ELBISCO HOLDING
π™√§. 2009
0,66
0,00
0,1200
0,4200
-14,4%
3,650
3,3%
0,1250
INTERFISH πãÀ√∫∞§§π∂ƒ°∂π∂™ · MARFIN ∂°¡∞Δπ∞ Δƒ∞¶∂∑∞ INTERSONIC S.A
1,0
9-2003
1Ó/5+2,5 ¢ÚÒ
7-2005
0,15
0,01%
0,01%
-
3-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2001
46,875,000
-
0,00%
0,01%
·ÔÚÚfiÊËÛË ·fi ÙËÓ Attica ™˘ÌÌÂÙÔ¯ÒÓ
6-2008
105,000,000
0,21
0,00%
-
1Ó/2 + 4,68 ¢ÚÒ
6-2003
63,900,000
-
0,07%
0,73%
2Ó/10
7-2005
10,722,000
0,02
0,00%
0,03%
12,2 12-2008 - 11-2008 3-2005
π™√§. 2008
1,09
0,47
0,2
3,9
9-2007
∞ÔÚÚfiÊËÛË ·fi MARFIN BANK
4-2007
288,855,236
0,14
0,00%
-
A05
0,00
0,00
0,2
-
1-2002
Stock Option Plan
7-2002
48,860,330
-
0,00%
-
0,15
1,0
26,2
6-1999
∂π™∞°.™Δ√ Ã∏ª∞Δ.
4-2010
14,000,000
0,29
0,01%
0,10%
0,17
0,1
- 12-2010
9Ó/50 + 0,83 ¢ÚÒ
7-2009
191,660,320
-
0,01%
0,03%
0,2
-
1Ó/5+1,68 ¢ÚÒ
7-2001
53,760,000
-
0,01%
0,02%
8-2007
0,1200
0,1250
· ∞£∏¡∞ (∫√)
π™√§. 2009
1,25
0,01
0,1
3,0
3-2006
4Ó/10+1,00
8-2004
49,152,904
0,04
0,01%
0,08%
13,5000 14,0000
0,0% 14,0000
14,0000
50
0,0% 14,0000
· π√¡π∫∏ •∂¡√¢.
π™√§. 2009
0,87
0,02
1,6
236,4
3-1992
5Ó/2+1000 ‰Ú¯
4-2001
13,404,440
0,06
0,00%
0,01%
51,7100 85,9500
1,2% 80,9500
85,9500
487
-3,6% 80,9500
· ∫∞ƒ∂§π∞™
π™√§. 2009
0,65
0,23
1,1
13,7
1-2001
¡¤· √Ó. ∞Í›·
5-2011
2,760,000
5,92
0,02%
0,20%
0,4310
0,7%
0,5470
0,6230
8,771
¶. °. ¡π∫∞™ (∫∞)
π™√§. 2009
0,25
0,14
0,7
-
5-2000
3Ó/10+2000‰Ú¯.
7-2008
20,231,328
-
0,04%
0,09%
0,22%
1,2100
-0,5%
0,5470
∂¡∞§§∞∫Δπ∫∏ ∞°√ƒ∞ 0,5400
0,6100
-10,0%
0,5400
0,5400
0
0,0%
0,5400
EPSILON NET
π™√§. 2009
0,00
0,00
0,3
2,4
2-2008
∂π™∞°.™Δ√ Ã∏ª∞Δ.
5-2008
5,587,720
0,22
0,00%
0,8250
1,9200
-17,5%
0,8250
0,9500
150
-13,2%
0,8250
MEDITERRA
π™√§. 2009
0,00
0,00
1,2
147,4
2-2008
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2009
7,300,000
0,01
0,00%
0,00%
1,8000
2,4800
-6,7%
2,0800
2,0800
0
0,0%
2,0800
ENVITEC
π™√§. 2009
0,00
0,00
0,9
8,9
8-2008
1Ó/1
7-2010
9,920,000
0,23
0,00%
0,00%
2,8600
2,8600
0,0%
2,8600
2,8600
0
0,0%
2,8600
DIVERSA
π™√§. 2009
0,00
0,00
3,1
23,7
6-2010
∂π™∞°.™Δ√ Ã∏ª∞Δ.
6-2010
1,760,000
0,12
0,00%
-
1,8800
2,2000
0,0%
1,8800
1,8800
0
0,0%
1,8800
DOPPLER
π™√§. 2008
0,00
0,00
2,3
41,0
5-2008
∂π™∞°.™Δ√ Ã∏ª∞Δ.
8-2008
10,600,010
0,05
0,00%
3,0000
3,3000
0,0%
3,0000
3,0000
0
0,0%
3,0000
EUROXX
π™√§. 2009
0,00
0,00
3,4
36,0
5-2008
∂π™∞°.™Δ√ Ã∏ª∞Δ.
5-2010
9,784,000
0,08
0,00%
-
0,8100
1,4000
-13,4%
0,8400
0,8400
3,820
0,0%
0,8400
ENTERSOFT
π™√§. 2009
0,00
0,00
1,3
11,2
8-2009
Split 1Ó/1
6-2008
8,912,000
0,07
0,04%
0,08%
3,7500
7,8905
-7,9%
3,7500
3,7500
0
0,0%
3,7500
FOODLINK
π™√§. 2009
0,00
0,00
1,9
9,0
9-2011
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,12 ¢ÚÒ
6-2010
3,623,500
0,42
0,00%
0,24%
0,8000
1,0000
0,0%
0,9000
0,9000
0
0,0%
0,9000
ALPHA TRUST
π™√§. 2009
0,00
0,00
2,9
-
8-2008
∂π™∞°.™Δ√ Ã∏ª∞Δ.
8-2008
31,100,000
-
0,00%
-
2,5200
2,5200
0,0%
2,5200
2,5200
0
0,0%
2,5200
PERFORMANCE TECHNOLOGIES
π™√§. 2009
0,00
0,00
3,3
117,8
9-2008
∂π™∞°.™Δ√ Ã∏ª∞Δ.
9-2008
3,908,990
0,02
0,00%
-
3,4000
3,6500
0,0%
3,6500
3,6500
0
0,0%
3,6500
VIDAVO
π™√§. 2008
0,00
0,00
3,3
11,2
3-2010
∂π™∞°.™Δ√ Ã∏ª∞Δ.
6-2010
857,210
0,33
0,00%
-
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
-
69
™ÔÊÔÎÏ¤Ô˘˜ ¢È·Î‡Ì·ÓÛË % ªÂÙ·‚ÔÏ‹ ¢È·Î‡Ì·ÓÛË 52 ‚‰ÔÌ¿‰ˆÓ ·fi ‚‰ÔÌ¿‰Ô˜ ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË 30/12/2011 ∫·ÙÒÙ·ÙË ∞ÓÒÙ·ÙË
ΔÈÌ‹ ªÂÙ·‚ÔÏ‹ √ÁÎÔ˜ Û˘Ó·ÏÏ·ÁÒÓ Â‚‰ÔÌ¿‰Ô˜ ÎÏÂÈ̷ۛÙÔ˜ 24/2/12 % ‚‰ÔÌ¿‰Ô˜
Ã∂√°ƒ∞º∞
ÃÚ‹ÛË
™˘ÓÙÂÏÂÛÙ‹˜ μ‹Ù· R-Sq
Beta
ΔÈÌ‹/ §ÔÁÈÛÙÈ΋ ·Í›·
ΔÈÌ‹/ ∫¤Ú‰Ë ƒ/∂
∏ÌÂÚ.
3,7 12-2008
A‡ÍËÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘ √ÚÔÈ
∏ÌÂÚ. ∞ÔÎ. ÌÂÚ›ÛÌ·ÙÔ˜
∞ÚÈıÌfi˜ ¯ÚÂÔÁڿʈÓ
∫¤Ú‰Ë ·Ó¿ ¯ÚÂfiÁÚ·ÊÔ
∂ÌÔÚ¢ÛÈÌfiÙËÙ· ∂‚‰Ô∞fi Ì¿‰Ô˜ 3/1/2011
1,0800
1,8500
9,9%
1,2200
1,2200
0
0,0%
1,2200
√¶Δ√∏§∂∫Δƒ√¡π∫∂™ Δ∂á√§√°π∂™
π™√§. 2008
0,00
0,00
1,3
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2011
3,333,500
0,33
0,00%
0,00%
1,0300
1,0900
-5,5%
1,0300
1,0300
2,912
-1,0%
1,0300
∫ƒ∏Δø¡
π™√§. 2009
0,00
0,00
1,1
-
4-2011
0,0462 Ó / 1 +0,50 ¢ÚÒ
8-2009
4,250,000
0,00
0,07%
0,30%
1,8000
2,2300
0,0%
1,8000
1,8000
0
0,0%
1,8000
μπ√π∞Δƒπ∫∏
π™√§. 2009
0,00
0,00
1,0
6,8
5-2009
∂π™∞°.™Δ√ Ã∏ª∞Δ.
7-2009
5,400,000
0,27
0,00%
-
· ∞∂°∂∫ (∫O)
∂¶πΔ∏ƒ∏™∏ 0,0600
0,2400
82,6%
0,1570
0,1780
84,755
-3,7%
0,1570
π™√§. 2009
1,29
0,04
0,2
1,2
7-2009
Reverse split
6-2003
33,301,715
0,14
0,25%
1,36%
0,2250
0,7106
-24,3%
0,2800
0,2900
4,850
-3,4%
0,2800
∞§º∞ °∫ƒπ™π¡
π™√§. 2009
0,47
0,01
0,5
-
9-2011
1Ó / 2 + 0,40 ¢ÚÒ
5-2008
14,870,100
-
0,03%
0,13%
0,2600
0,2600
0,0%
0,2600
0,2600
0
0,0%
0,2600
∞ƒπ™Δ√μ. °. ¶∂Δ∑∂Δ∞∫π™ (∫√)
π™√§. 2008
1,10
0,15
-
-
1-2007
Stock Options
6-1994
25,583,146
-
0,00%
-
0,0800
0,1500
0,0%
0,0800
0,0800
0
0,0%
0,0800
∞Δ§∞¡Δπ∫
π™√§. 2009
-0,14
0,05
0,0
-
5-2005
∞ÔÚÚfiÊËÛË À¶∂ƒ∫∞Δ/Δ∞ ∞ƒπ™Δ∞ ∞∂
8-2006
28,468,777
-
0,00%
-
0,0120
0,0700
92,3%
0,0390
0,0540
136,864
51,5%
0,0500
∞ΔΔπ∫∞Δ (∫√)
π™√§. 2009
1,35
0,00
0,0
- 10-1999
2Ó/1, split ¡¤· √Ó. ∞Í›·
7-2008
81,644,555
-
0,17%
0,45%
0,4690
0,6300
-12,2%
0,4690
0,4710
13,566
-4,3%
0,4690
μ∞ƒ∞°∫∏™ (∫√)
π™√§. 2009
1,39
0,02
0,3
-
1Ó/3+900‰Ú¯,3Ó/10
6-2005
6,459,132
-
0,21%
0,45%
0,0390
0,2000
-21,7%
0,0720
0,1110
6,620
-22,6%
0,0720
μ∞ƒμ∞ƒ∂™√™ ∞.∂ (∫∞)
π™√§. 2009
1,07
0,02
0,1
- 12-1999
∂π™∞°.™Δ√ Ã∏ª∞Δ.
6-2002
10,305,079
-
0,06%
0,32%
0,1000
0,5700
29,0%
0,1380
0,1680
42,858
-12,7%
0,1380
· ¢.√.§. (∫√)
π™√§. 2009
1,51
0,21
0,2
-
1,022Ó/10,Ó· ÔÓ.·ÍÈ·
5-2008
83,000,000
-
0,05%
0,27%
0,3100
1,0900
20,3%
0,4500
0,4500
0,1000
0,1000
0,0%
0,1000
0,1000
0
0,0%
0,1000
¢π∂∫∞Δ (∫√)
0,0380
0,3200
50,0%
0,0720
0,1600
5,914
-55,0%
0,0720
∂¢ƒ∞™∏ (∫√)
0,0400
0,1080
0,0%
0,0720
0,0720
0
0,0%
0,0720
3,7000
3,7000
0,0%
3,7000
3,7000
0
0,0%
3,7000
0,4400
1,0300
0,0%
0,7600
0,7600
0
0,0%
0,7600
0,0210
0,1030
-25,6%
0,0560
0,0790
21,005
1,5%
0,0670
0,1460
0,3400
66,5%
0,2730
0,2770
18,610
1,1%
0,2730
∂§§. Àº∞¡Δ√Àƒ°π∞
0,0800
0,0800
0,0%
0,0800
0,0800
0
0,0%
0,0800
∂ª¶√ƒ. ¢∂™ª√™ (∫√)
0,1400
0,1400
0,0%
0,1400
0,1400
0
0,0%
0,1400
· ∂ª¶√ƒ. ¢∂™ª√™ (¶√)
0,2250
1,3200
-31,7%
0,5530
0,5530
0
0,0%
0,5530
∏§∂∫Δƒ√¡π∫∏ ∞£∏¡ø¡* (∫√)
0,0260
0,6450
2,9%
0,0270
0,0360
551,243
24,1%
0,0360
IMPERIO - ∞ƒ°ø °∫ƒ√À¶ (KO)
π™√§. 2009
0,4610
0,8900
-10,9%
0,4900
0,4900
0
0,0%
0,4900
π¶¶√Δ√Àƒ (∫)
π™√§. 2009
0,1400
0,1400
0,0%
0,1400
0,1400
0
0,0%
0,1400
∫∞ƒ¢∞™π§∞ƒ∏™ (∫∞)
π™√§. 2008
0,88
0,1000
0,4400
0,0%
0,3740
0,3740
0
0,0%
0,3740
∫∂ƒ∞ª∂π∞ ∞§§∞Δπ¡∏
π™√§. 2009
0,77
0,0400
0,0400
0,0600
0,0800
0,0%
0,0800
0,0800
0
0,0%
0,0800
0,0360
0,1900
44,4%
0,0520
0,0900
32,228
-30,7%
0,0520
0,1000
0,1000
0,0%
0,1000
0,1000
0
0,0%
0,1000
0,0740
0,1800
28,1%
0,0940
0,1140
177,842
31,0%
0,1140
0,1860
0,3100
0,0%
0,2160
0,2160
0
0,0%
0,2160
0,1300
0,4400
-9,5%
0,1980
0,2200
160,030
-2,9%
0,1000
0,3200
-6,8%
0,1370
0,1530
25,640
-8,7%
1,5100
3,1600
-4,2%
2,2100
2,2600
7,100
0,0%
2,2600
0,0700
0,1300
-39,2%
0,0760
0,1000
9,251
-30,3%
0,0760
0,4700
0,5000
0,0%
0,4700
0,4700
0
0,0%
0,0330
0,2900
54,9%
0,0690
0,0890
55,816
0,0710
0,3700
-29,4%
0,1590
0,1900
60
0,3900
0,3900
0,0%
0,3900
0,3900
0,5400
0,5400
0,0%
0,5400
0,5400
0,0500
0,0500
0,0%
0,0500
0,7800
0,7800
0,0%
0,7800
0,0180
0,1400
128,0%
0,0350
0,0250
0,3300
52,8%
0,0550
0,0660
7,674
0,0200
0,6200
-60,8%
0,0200
0,0230
6,420
0,0800
0,0800
0,0%
0,0800
0,0800
0
0,0%
0,2000
2,0000
52,7%
0,4200
0,4600
1,631
-8,7%
0,1200
0,1200
0,1200
0,1200
0,0%
0,1200
0,1200
0
0,0%
0,1200
0,0230
2,8000
260,0%
0,0900
0,1510
1,867,365
-14,3%
0,0900
ALAPIS
0,0130
0,0740
48,6%
0,0520
0,0740
1,227,801
15,6%
0,0520
1,0700
1,0700
0,0%
1,0700
1,0700
0
0,0%
1,0700
0,0600
0,0600
0,0%
0,0600
0,0600
0
0,0%
0,0600
0,0160
0,1100
-1,9%
0,0510
0,0640
4,110
-5,6%
0,0510
1,4100
1,4100
0,0%
1,4100
1,4100
1,3000
1,5000
-3,7%
1,3000
1,3500
5
-3,7%
1,3000
0,0800
0,6100
4,4%
0,1180
0,1290
453,150
-8,5%
0,1180
FORTHNET (KO)
0,3120
0,9518
111,2%
0,6590
0,6590
50
14,8%
0,6590
HELLAS ONLINE
π™√§. 2009
1,66
0,09
2,2
1,1200
1,1200
0,0%
1,1200
1,1200
0
0,0%
1,1200
INTERINVEST
π™√§. 2009
0,79
0,00
0,7
0,6400
0,6400
0,0%
0,6400
0,6400
0
0,0%
0,6400
0,0550
0,2700
-3,5%
0,0550
0,0720
27,755
-38,9%
0,0550
0,1600
0,7000
-7,3%
0,6490
0,6490
1,1
- 10-2010
50,797,369
-
0,00%
0,00%
0,3200
4,3000
-14,7%
0,3840
0,3840
1
0,0%
0,3840
π™√§. 2009
1,20
0,00
0,0
0,1 11-2011
-
695,750
3,41
0,00%
0,46%
0,0400
0,1800
-29,9%
0,0540
0,1000
7,300
-46,0%
0,0540
· PC SYSTEMS (KO)
π™√§. 2009
0,88
0,00
0,2
- 11-2007
1Ó/1+ 0,50 ¢ÚÒ
7-2005
40,946,303
-
0,02%
0,47%
0,0160
0,0800
60,0%
0,0400
0,0420
26,900
11,1%
0,0400
RIDENCO
π™√§. 2009
0,96
0,13
0,1
-
1Ó/1
7-2008
23,059,688
-
0,12%
0,52%
0,0500
0,1500
37,3%
0,0740
0,1140
24,437
-5,5%
0,1030
SATO A.E
0,1240
0,3300
-31,6%
0,1340
0,1680
12,199
-9,5%
0,1340
0,0%
0,0%
0,0400
0,1200
0
0,0400
0
0,0%
0,0%
0,4500
0,0400
¢√Àƒ√™ (∫√)
∂π∫√¡∞ ∏Ã√™ (∫√)
9-1999 8-2005
π™√§. 2009
1,65
0,02
0,2
-
8-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
6-2004
3,961,300
-
0,00%
∞08
1,18
0,01
0,2
-
7-2000
1Ó/20,π‰.ΔÔÔı¤ÙËÛË
7-2005
17,894,046
-
0,00%
-
π™√§. 2009
0,94
0,03
0,0
-
9-2011
Reverse Split
8-2007
7,847,611
-
0,08%
0,46%
0,11%
π™√§. 2009
0,73
0,06
0,6
- 11-2007
1Ó/1+ 0,50 ¢ÚÒ
7-2007
20,860,000
-
0,00%
-
π™√§. 2009
0,63
0,00
0,7
-
9-2010
6Ó / 100 + 3,70 ¢ÚÒ
7-1996
7,085,888
-
0,00%
-
π™√§. 2009
1,22
0,06
0,1
-
7-2000
∂π™∞°.™Δ√ Ã∏ª∞Δ.
-
8,000,000
-
0,00%
-
∂§§∏¡π∫∂™ πãÀ√∫∞§§π∂ƒ°∂π∂™ ∞μ∂∂ π™√§. 2009
0,68
0,00
0,8
- 12-2006
1Ó/1
8-2008
30,390,000
-
0,07%
0,47%
π™√§. 2009
0,86
0,02
0,1
-
2-2002
∂ÈÛ·ÁˆÁ‹ ªÙ¯ ·fi ·ÔÚÚÔÊ.
7-2006
13,692,227
0,14%
0,46%
π™√§. 2009
0,77
0,00
1,0
-
6-1999
2(∫√‹¶√)/2Ó∫√+0,74
6-1995
24,605,397
-
0,00%
π™√§. 2009
0,44
0,01
1,7
-
6-1999
15Ó/10+250‰Ú¯,1Ó/10
7-1996
1,182,903
-
0,00%
-
π™√§. 2009
0,88
0,02
0,2
- 12-2011
Reverse Split
12-2008
5,750,000
-
0,00%
0,56%
0,60
0,02
0,0
-
6-2011
1Ó/1+0,35 ¢ÚÒ
8-2006
36,765,744
-
1,50%
4,16%
0,61
0,03
-
-
3-2011
1Ó/1+1,00 ¢ÚÒ
9-1993
23,275,023
-
0,00%
0,00%
0,16
0,2
-
8-2005
ªÂ›ˆÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘
5-2006
21,920,570
-
0,00%
-
0,03
1,0
2Ó/10
10-1986
24,619,524
0,13
0,00%
0,00%
∂§μπ∂ª∂∫ (∫√) ∂§∂À£∂ƒ∏ Δ∏§∂√ƒ∞™∏ (∫√)
∫§ø¡∞Δ∂• HOLD. (K√) ∫§ø¡∞Δ∂• HOLD. (¶√) · ∫√Àª¶∞™ ™Àªª∂Δ√Ãø¡ (∫O)
1,17
0,02
-
-
3-2003
Reverse split
8-2001
20,663,047
-
0,00%
-
-
π™√§. 2008
1,25
0,01
-
-
3-2003
Reverse split
7-2002
7,840,373
-
0,00%
-
π™√§. 2009
1,14
0,06
-
-
8-2000
3Ó/1+1000
7-2000
17,544,600
-
0,18%
0,76%
-
2-2000
3Ó/1+900 ‰Ú¯
7-2002
15,015,000
-
0,00%
-
π™√§. 2009
0,99
0,39
0,3
-
8-2005
ªÂ›ˆÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘
5-2007
322,925,288
-
0,06%
0,32%
ª∞ƒ∞∫ ∏§∂∫Δƒ√¡π∫∏
π™√§. 2009
0,98
0,00
53,5
- 11-2007
1Ó/20 + 1,20 ¢ÚÒ
7-2004
9,567,289
-
0,00%
-
0,1990
ª∏Ã∞¡π∫∏ (∫√)
π™√§. 2009
1,15
0,14
0,1
-
5-2003
2Ó/10
6-2009
66,937,526
-
0,24%
2,09%
0,1370
ª∏Ã∞¡π∫∏ (¶√)
π™√§. 2009
1,15
0,16
0,1
-
5-2003
2Ó/10
6-2006
25,968,987
-
0,10%
0,84%
ªπ¡øπ∫∂™ °ƒ∞ªª∂™ (∫√)
π™√§. 2009
1,22
0,11
0,5
4,9
6-2000
1Ó/3
7-2008
70,926,000
0,46
0,01%
0,09%
· ª¶√ÀΔ∞ƒ∏ (∫)
π™√§. 2009
1,05
0,02
0,1
-
9-2000
1Ó ∫/1 ∫‹¶+600 ‰Ú¯
8-1994
25,828,000
-
0,04%
0,75%
0,4700
ª¶√ÀΔ∞ƒ∏ (¶)
π™√§. 2009
0,65
0,01
0,8
-
9-2000
1Ó ∫/1 ∫‹¶+600 ‰Ú¯
8-1994
1,540,000
-
0,00%
23,4%
0,0790
¡∞ÀΔ. ∂Δ. §∂™μ√À (∫√)
π™√§. 2009
1,04
0,00
0,2
- 12-2010
23Ó/1+0,30 ¢ÚÒ
6-2000
340,612,800
-
0,02%
0,12%
19,5%
0,1900
¡∂øƒπ√¡ ∞.∂
π™√§. 2009
1,14
0,05
0,1
- 12-1999
∂π™∞°.™Δ√ Ã∏ª∞Δ.
5-2003
23,463,874
-
0,00%
0,17%
0
0,0%
0,3900
¶ƒ∞•πΔ∂§∂π√ (∫√)
π™√§. 2008
1,03
0,01
2,9
-
6-2008
1Ó/2,5 ∫ ‹ ¶
7-1997
9,550,386
-
0,00%
-
0
0,0%
0,5400
¶ƒ∞•πΔ∂§∂π√ (¶√)
π™√§. 2008
0,62
0,01
4,0
-
6-2008
1Ó/2,5 ∫ ‹ ¶
7-1997
1,306,368
-
0,00%
-
0,0500
0
0,0%
0,0500
UNITED TEXTILES
π™√§. 2008
1,11
0,00
-
-
6-2007
ªÂÙ·ÙÚÔ‹ √ÌÔÏÔÁÈÒÓ
8-2000
89,616,200
-
0,00%
-
0,7800
0
0,0%
0,7800
™∞√™ º∂ƒƒÀ™
∞08
1,29
0,01
0,8
- 12-2007
™˘Á¯ÒÓ¢ÛË Ì ·ÔÚÚfiÊËÛË Ù˘ ™∞√™ º∂ƒƒÀ™7-2000
51,334,286
-
0,00%
-
0,0570
54,806
62,9%
0,0570
™∞¡À√ ∂§§∞™ ™Àªª∂Δ√Ãπ∫∏
π™√§. 2009
1,20
0,10
0,0
-
8-2003
Reverse split
7-2008
51,083,993
-
0,11%
0,34%
-22,5%
0,0550
· Δ∂°√¶√À§√™ (∫√)
π™√§. 2009
1,20
0,11
0,1
-
1-2009
∂ÈÛÙÚÔÊ‹ 0,93 ¢ÚÒ ÛÙÔ˘˜ ÌÂÙfi¯Ô˘˜
4-2005
54,547,634
-
0,01%
0,09%
-13,0%
0,0200
Δ∂áπ∫∂™ ∂∫¢√™∂π™ (∫√)
π™√§. 2009
1,17
0,02
0,1
-
2-2002
Stock Option Plan
7-2002
6,523,780
-
0,10%
0,0800
Δ∂•∞¶ƒ∂Δ *
π™√§. 2009
1,11
0,05
0,3
-
8-2000
¡¤· √Ó.∞Í›·,2Ó/10,3Ó/1(split)
12-2000
13,920,000
-
0,00%
-
0,4200
· Δ∏§∂ΔÀ¶√™ (∫√)
π™√§. 2009
1,02
0,10
0,2
-
6-2008
1Ó/10
7-2009
37,797,375
-
0,00%
0,09%
0,1200
0
0
50
0,0%
0,0%
0,0%
0,1200
1,4100
0,6490
ª∞•πª-¶∂ƒΔ™π¡π¢∏™
π™√§. 2008
3,0 12-2002
-
ª∞π§§∏™
π™√§. 2008
1,03
0,02
0,1
-
0,10%
Ã∞§Àμ¢√ºÀ§§ø¡ (∫√)
π™√§. 2008
0,99
0,02
5,0
-
5-1999
1Ó/1+250‰Ú¯
7-1997
26,408,040
-
0,00%
∞Δ∂ƒªø¡ ∞.∂.
π™√§. 2009
1,51
0,03
0,1
-
2-2006
Reverse Split
10-2006
21,382,067
-
0,00%
-
π™√§. 2009
1,16
0,00
0,0
0,1
5-2011
Reverse Split
7-2010
49,030,011
1,08
3,81%
28,48%
ALTEC ™Àªª∂Δ√Ãø¡
π™√§. 2009
1,35
0,06
-
-
9-1999
5Ó/10+1200 ‰Ú¯
6-2001
215,246,452
-
0,57%
1,64%
ALTIUS ∂¶∂¡¢ÀΔπ∫∏
π™√§. 2008
0,43
0,11
0,9
BETANET
∞08
0,54
0,00
0,0
COMPUCON
π™√§. 2009
1,15
0,00
0,3
EUROLINE ∂¶∂¡¢ÀΔπ∫∏
π™√§. 2009
0,02
0,02
FASHION BOX ∂§§∞™
MICROLAND (KO) · NUTRIART ¶∞¶√ÀΔ™∞¡∏™ ∞μ∂∂ OLYMPIC CATERING (∫√)
YALCO-∫ø¡™Δ∞¡Δπ¡√À
-21/6/20006 √ÓÔÌ·ÛÙÈÎÔÔ›ËÛË, 1Ó/10 0,3 12-2007
-
7-2008
5,280,000
-
0,00%
3Ó/5 + 1,25 ¢ÚÒ
8-2008
21,676,536
0,23
0,00%
-
12,431,980
-
0,03%
0,75%
-
7-2003
3Ó/1
6-2003
8-2010
0,7
14,8
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï·›Ô˘ 0,07 ¢ÚÒ ·Ó¿ ÌÂÙÔ¯‹
7-2008
10,629,194
0,10
π™√§. 2009
1,04
0,01
1,3
105,4
6-2007
1Ó/10
6-2009
8,593,750
0,01
0,00%
0,00%
π™√§. 2009
0,87
0,22
0,1
-
7-2008
3Ó/1+ 2,57¢ÚÒ
-
155,431,324
-
0,29%
1,49%
1Ó/5 + 1,15 ¢ÚÒ
6-2002
179,707,771
-
0,00%
0,02%
∂ÈÛÙÚÔÊ‹ ÎÂÊ·Ï¿ÈÔ˘ 0,05 ¢ÚÒ
6-2001
11,150,000
0,07
0,00%
-
13,555,100
-
0,00%
-
6-2007
42,501,273
-
0,07%
0,26%
- 11-2011 16,2
9-2010
π™√§. 2009
1,73
0,11
-
-
7-2005
∞ÔÚÚfiÊËÛË Ù˘ Altcom
π™√§. 2009
0,82
0,04
0,2
-
8-2009
1Ó/1+0,96
π™√§. 2009
0,27
0,06
6-2002
3,2Ó/1, 2Ó/1 + 0,31¢ÚÒ Reverse Split
8-2000
0,00%
-
-
-
π™√§. 2009
1,24
0,05
0,1
-
7-2006
2Ó/10
7-2007
28,056,518
-
0,09%
0,92%
π™√§. 2009
0,80
0,04
0,1
-
9-2002
·ÔÚÚ. Ù˘ VELLIFEST
8-2010
13,191,620
-
0,09%
0,33%
¶ƒ√™ ¢π∞°ƒ∞º∏ 0,0270
0,1400
-1,5%
0,0490
0,0650
58,859
-1,5%
0,0650
0,0820
0,3700
-54,4%
0,0820
0,1010
13,920
-18,8%
0,0820
· ∂Àƒø™Àªª∂Δ√Ã∂™ ∫∂º∞§∞π√À & ∂¶∂¡¢À™∂ø¡
π™√§. 2009
0,18
0,06
-
-
9-2003
ªÂ›ˆÛË ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘
8-2002
10,959,789
-
0,54%
0,78%
∂§ºπ∫√ (∫√)
π™√§. 2009
0,74
0,14
0,0
-
7-2001
1Ó/10
7-2003
4,492,190
-
0,31%
0,53%
9,9500 13,0000
0,0%
9,9500
9,9500
0
0,0%
9,9500
Δƒπ∞ ∞§º∞ (∫√)
π™√§. 2009
0,52
0,01
3,7
- 12-1998
¡¤· √ÓÔÌ·ÛÙÈÎË ∞Í›·
7-2005
365,000
-
0,00%
-
4,7100
0,0%
4,7100
4,7100
0
0,0%
4,7100
Δƒπ∞ ∞§º∞ (¶√)
π™√§. 2009
0,56
0,00
1,7
- 12-1998
¡¤· √ÓÔÌ·ÛÙÈÎË ∞Í›·
7-2010
245,000
-
0,00%
-
6,5000
À¶√ ∞¡∞™Δ√§∏: Ã∞Δ∑∏πø∞¡√À ∏OLDING (¶). (1) ™ÙË ÛÙ‹ÏË Δπª∏™ ∫§∂π™πª∞ΔO™: ·= ÙÈÌ‹ ÎÏÂÈ̷ۛÙÔ˜ Ô˘ ÚÔÛÊÂÚfiÙ·Ó ·fi ·ÁÔÚ·ÛÙ¤˜ = ÙÈÌ‹ ÎÏÂÈ̷ۛÙÔ˜ ·fi ˆÏËÙ¤˜. (2) ™ÙË ÛÙ‹ÏË ÃÚ‹ÛË: π™O§. 2005= ÈÛÔÏÔÁÈÛÌfi˜ 2005, §.∫. 05= ÏÔÁÈÛÙÈ΋ ηٿÛÙ·ÛË 2005, ∞05=·’ ÂÍ¿ÌËÓÔ 2005. (3) ™ÙË ÛÙ‹ÏË ªÂÚÈÛÌ·ÙÈ΋ ·fi‰ÔÛË = % ·fi‰ÔÛË ÙÔ˘ ÌÂÚ›ÛÌ·ÙÔ˜ Ì ‚¿ÛË ÙËÓ ÙÂÏÂ˘Ù·›· ÙÈÌ‹ ÎÏÂÈ̷ۛÙÔ˜ Ù˘ ÌÂÙÔ¯‹˜. (4) ™ÙË ÛÙ‹ÏË ΔÈÌ‹ §ÔÁÈÛÙÈ΋ ∞Í›· = ÏfiÁÔ˜ Ù˘ ÙÂÏÂ˘Ù·›·˜ ÙÈÌ‹˜ ÎÏÂÈ̷ۛÙÔ˜ ‰È· Ù˘ ÏÔÁÈÛÙÈ΋˜ ·Í›·˜ ·Ó¿ ÌÙ¯. (5) ™ÙË ÛÙ‹ÏË ƒ/∂ = ÏfiÁÔ˜ Ù˘ ÙÂÏÂ˘Ù·›·˜ ÙÈÌ‹˜ ÎÏÂÈ̷ۛÙÔ˜ ‰È· ÙˆÓ ÎÂÚ‰ÒÓ ÌÂÙ¿ ·fi ÊfiÚÔ˘˜ ·Ó¿ ÌÙ¯.
70
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
KEP¢O™
AÌÔÈ‚·›· AMOIBAIA K∂º∞§∞π∞ 23/2/12
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
2,648,550,35 1,147,800,03 6,320,572,46 727,350,26 4,180,558,73 346,281,26 1,969,312,34
4,5903 5,7362 3,2185 6,0045 1,6672 6,8788 3,0361
1,01% 1,50% 0,63% -0,04% 0,36% -0,28% 0,23%
4,6592 5,9370 3,3794 6,0045 1,7256 7,1196 3,1424
4,5559 5,6788 3,1863 5,9445 1,6505 6,8100 3,0057
-3,60% -2,18% -5,41% 1,76% 4,02% 14,51% 1,94%
∂¡∂ƒ°∏Δπ∫√
ALLIANZ ∞∂¢∞∫ (Δ∏§.: 210-37.17.700), URL: WWW.ALLIANZ.GR ALLIANZ √ª√§√°πø¡ ∂™øΔ∂ƒπ∫√À ALLIANZ MIKTO ∂™øΔ∂ƒπ∫√À ALLIANZ MIKTO ∂™øΔ.(UNIT LINKED) ALLIANZ ∞/∫ ¢π∞Ã∂πƒπ™∏™ ¢π∞£E™πªø¡ ALLIANZ ∂¶π£∂Δπ∫∏™ ™Δƒ∞Δ.ª∂Δ.∂™. ALLIANZ A/K ª∂Δ√Ãø¡ ∞¡∞¶ΔÀ™™√ª∂¡ø¡ ∞°√ƒø¡ EMEA ALLIANZ ª∂Δ√Ãø¡ ∂™øΔ∂ƒπ∫√À
12,157,748,49 6,584,015,21 20,342,817,84 4,367,400,59 6,969,874,92 2,381,994,72 5,979,124,37
ALPHA ASSET MANAGEMENT ∞∂¢∞∫ (Δ∏§.: 210-37.42.800), URL: WWW.ALPHAMUTUAL.GR ALPHA √ª√§√°π∞∫√ ∂™øΔ∂ƒπ∫√À 46,761,432,86 ∞LPHA ∂Àƒø¶.∂Δ∞πƒ.√ª√§√°ø¡ √ª.∂•. 92,792,198,46 ALPHA ∂Àƒø¶.∫ƒ∞Δπ∫ø¡ √ª√§√°ø¡ √ª.∂•. 24,089,370,85 ALPHA GLOBAL ∞¡∞¢À√ª∂¡ø¡ ∞°√ƒø¡ √ª√§√°πAKO ∂•. 5,849,147,31 ALPHA ∞¡ø ™À¡£∂Δ√ ∞ª√πμ∞π√ ∫∂º∞§∞π√ 20,889,196,02 ALPHA BANCASSURANCE EE100 ™À¡£∂Δ√ ∞ª√πμ∞π√ ∫∂º∞§∞π√ 20,748,010,21 ALPHA BANCASSURANCE EE101 ™À¡£∂Δ√ ∞ª√πμ∞π√ ∫∂º∞§∞π√ 8,357,678,94 ALPHA BEST OF STRATEGIES ™À¡£∂Δ√ ∞ª√πμ∞π√ ∫∂º∞§∞π√ 17,984,408,38 ∞LPHA ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 25,640,875,99 ∞LPHA ™À¡Δ∏ƒ∏Δπ∫√ ªπ∫Δ√ ∂™. 8,377,925,93 ALPHA GLOBAL ™À¡Δ∏ƒ∏Δπ∫√ ªπ∫Δ√ ∂•øΔ∂ƒπ∫√À 34,294,726,21 ALPHA ƒ√Àª∞¡π∞™ ªπ∫Δ√ ∂•øΔ∂ƒπ∫√À 10,118,346,75 ∞LPHA ¢π∞Ã∂πƒπ™∂ø™ ¢π∞£∂™πªø¡ 131,275,558,57 ∞LPHA BLUE CHIPS ª∂Δ√Ãπ∫√ ∂™. 147,687,758,04 ALPHA ATHENS INDEX FUND ª∂Δ.∂™. 7,991,589,50 ALPHA ∂¶π£∂Δπ∫∏™ ™Δƒ∞Δ∏°π∫∏™ ª∂Δ√Ãπ∫√ ∂™. 8,350,527,53 ALPHA ETF FTSE ATHEX 20 ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 17,007,272,95 ALPHA ¡∞ÀΔπ§π∞ ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 3,268,633,76 ALPHA ENERGY ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 11,707,904,98 ALPHA GLOBAL BLUE CHIPS ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 31,742,000,64 ALPHA SELECT ¡√Δπ√-∞¡∞Δ√§π∫∏™ ∂Àƒø¶∏™ ª∂Δ. ∂•. 9,643,693,70 ∞LPHA FUND OF FUNDS COSMOS STARS GLOBAL ªπ∫Δ√ ∂•. 8,740,122,20 ALPHA FUND OF FUNDS COSMOS STARS BRIC ªET. ∂•. 22,040,681,98 ALPHA F OF F COSMOS STARS COMMODITIES ª∂Δ. ∂•. 18,270,059,73 ALPHA FUND OF FUNDS COSMOS STARS USA ª∂Δ. ∂•. 22,958,532,12 ALPHA FUND OF FUNDS COSMOS STARS EUROPE ª∂Δ. ∂•. 35,284,601,80 ALPHA F OF F COSMOS STARS SILK ROUTE ASIA MET.∂•. 46,883,829,98
11,978,348,25 19,479,565,19 3,289,893,31 735,780,63 2,952,843,16 2,979,096,73 1,607,597,51 2,785,540,56 6,815,969,71 1,607,958,06 2,964,718,56 1,424,407,75 10,992,286,00 26,565,053,36 2,707,368,36 1,435,813,80 5,572,795,00 736,779,36 1,005,803,76 2,749,431,90 951,808,53 2,285,357,19 2,402,528,13 2,626,116,86 2,673,665,12 3,711,761,75 2,750,336,50
3,9038 4,7636 7,3222 7,9496 7,0743 6,9645 5,1989 6,4563 3,7619 5,2103 11,5676 7,1035 11,9425 5,5595 2,9518 5,8159 3,0518 4,4364 11,6403 11,5449 10,1320 3,8244 9,1740 6,9571 8,5869 9,5062 17,0466
5,67% 0,15% 0,02% 0,12% 1,09% 1,14% -0,25% 1,38% 2,39% 1,36% -0,03% 0,36% 0,03% -0,27% -0,74% -0,24% -0,95% -0,55% 0,32% -0,07% -1,13% -0,34% -0,75% -0,28% -0,51% -0,10% -1,04%
3,9233 4,7874 7,3588 7,9893 7,4280 7,1734 5,3549 6,6500 3,7995 5,2624 11,6833 7,1745 11,9425 5,6151 2,9813 5,8741 3,0549 4,4808 11,7567 11,6603 10,2333 3,8626 9,2657 7,0267 8,6728 9,6013 17,2171
3,8745 4,7279 7,2673 7,8900 6,9328 6,8252 5,0949 6,3917 3,7243 5,1582 11,4519 7,0325 11,9425 5,5039 2,9223 5,7577 3,0457 4,3920 11,5239 11,4295 10,0307 3,7862 9,0823 6,8875 8,5010 9,4111 16,8761
-3,28% 4,38% 1,64% 2,88% 4,72% 6,43% 11,76% 6,15% 0,20% -1,79% 2,48% 11,55% 0,65% 6,54% 9,47% 7,12% 14,21% 17,03% 8,93% 4,79% 15,28% 4,05% 13,55% 2,86% 5,46% 7,81% 11,91%
18,2427 7,6192 3,7922 5,4770 2,6219 6,7149 6,5665 6,1011 2,8392 3,9335 5,6088 10,9284
0,06% 0,15% 0,93% -0,47% 0,26% 1,01% 0,06% 0,52% 0,73% 0,21% 0,00% -0,40%
18,6076 7,7716 3,8680 5,5865 2,6743 6,8324 6,6814 6,2079 2,8889 4,0023 5,6088 11,1470
18,0603 7,5430 3,7543 5,4222 2,5957 6,6478 6,5008 6,0401 2,8108 3,8942 5,5527 10,8191
2,32% 5,54% 3,09% 8,44% 6,44% 5,19% 2,32% 3,92% -5,91% 7,27% 0,02% 6,08%
7,0452 3,1567 3,3945 3,3549
-0,32% 1,75% 7,29% 0,00%
7,2566 3,2514 3,4284 3,3549
6,9747 3,1251 3,3775 3,3549
5,71% 1,41% -3,39% 0,11%
ALPHA TRUST ∞∂¢∞∫ (Δ∏§.: 210-62.89.300), URL: WWW.ALPHATRUST.GR ALPHA TRUST ∞¡∞¶ΔÀ•π∞∫√ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 20,533,382,59 ALPHA TRUST ¡∂ø¡ ∂¶πÃ∂πƒ∏™∂ø¡ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 23,037,755,02 ALPHA TRUST NEW STRATEGY ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 18,482,934,94 ALPHA TRUST EMERGING EUROPE ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 2,681,766,11 ALPHA TRUST GLOBAL LEADERS ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 4,584,810,23 ALPHA TRUST EUROSTAR ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 6,519,090,26 ∂¶∞°°∂§ª∞Δπ∫√ Δ∞ª∂π√ √π∫√¡√ª√§√°ø¡ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 4,707,624,72 INTERLIFE ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 4,002,877,09 GENIKI √ª√§√°πø¡ ∂™øΔ∂ƒπ∫√À 4,675,231,04 ALPHA TRUST STRATEGIC BOND FUND 4,880,696,62 GENIKI EURO MONEY MARKET FUND - SHORT TERM 8,067,328,86 S&B ™À¡Δ∞•π√¢√Δπ∫√ GLOBAL FUND OF FUNDS ª∂Δ√Ãπ∫√ 6,552,450,51
1,125,567,25 3,023,636,32 4,873,969,24 489,640,18 1,748,679,36 970,833,58 716,911,07 656,091,22 1,646,688,98 1,240,794,46 1,438,346,45 599,577,83
AMUNDI ∂§§∞™ ∞∂¢∞∫ (Δ∏§.: 210-37.13.900-2), URL: WWW.AMUNDI.COM ∂ƒª∏™ ¢À¡∞ªπ∫√ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À ∂ƒª∏™ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À ∂ƒª∏™ ∂π™√¢∏ª∞Δ√™ √ª√§√°π∞∫√ ∂™øΔ∂ƒπ∫√À ∂ƒª∏™ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡
46,844,125,83 9,946,125,84 17,202,188,25 18,439,614,01
6,649,049,40 3,150,773,76 5,067,710,93 5,496,301,95
ATTICA WEALTH MANAGEMENT (Δ∏§.: 210-33.96.860), URL: WWW.ATTICAWEALTH.GR ∞ΔΔπ∫∏™ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À ATTICA MARATHON ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À ATTICA REAL ESTATE ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À ∞ΔΔπ∫∏™ √ª√§√°πø¡ ∂™øΔ∂ƒπ∫√À ∞ΔΔπ∫∏™ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À ∞ΔΔπ∫∏™ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ ∞ΔΔπ∫∏™ ªπ∫Δ√ ∂•øΔ∂ƒπ∫√À ∞ΔΔπ∫∏™ √ª√§√°πø¡ ∂•øΔ∂ƒπ∫√À
5,334,973,91 456,003,32 985,235,44 3,312,243,32 1,974,303,46 1,514,561,01 21,487,144,49 18,977,143,63
9,683,877,53 148,719,31 124,291,94 1,428,482,57 740,515,90 441,509,15 8,395,859,53 6,627,322,83
0,5509 3,0662 7,9268 2,3187 2,6661 3,4304 2,5593 2,8635
-0,29% 1,13% 0,04% 2,03% 1,83% -1,04% 0,21% 0,47%
0,5592 3,1122 8,0457 2,3326 2,7061 3,4338 2,5977 2,8807
0,5454 3,0355 7,8475 2,3002 2,6394 3,4167 2,5337 2,8406
10,56% 8,42% 4,80% -12,18% 3,91% -1,31% 6,74% 0,78%
∞™º∞§π™Δπ∫ø¡ √ƒ°∞¡π™ªø¡ ªπ∫Δ√ ∂™øΔ. 318,125,664,61 146,435,751,63 ∞™º∞§/∫ø¡ √ƒ°∞¡π™ªø¡ ∂π™√¢∏ª∞Δ√™-√ª√§√°π∞∫√ ∂™øΔ. 173,287,577,05 107,941,823,29
2,1725 1,6054
2,62% 5,07%
2,1725 1,6054
2,1725 1,6054
0,82% -3,78%
4,8451 2,3474 0,6715 2,0565 5,8280 2,1065 3,5071 7,2680 6,3646 7,1387 3,7028
3,60% -0,20% -0,25% 0,88% -0,33% -0,35% 4,60% 0,01% -0,30% -0,02% -0,11%
4,8451 2,3474 0,6715 2,0565 5,8280 2,1065 3,5071 7,2680 6,3646 7,1387 3,7028
4,8088 2,3239 0,6648 2,0359 5,7697 2,0854 3,4808 7,2680 6,3010 7,0852 3,6658
-6,36% 9,14% 7,58% 0,71% 2,83% 6,69% -6,14% 0,54% 3,03% 1,28% 4,80%
9,7419 1,4070 14,9053 4,0888 3,3352 3,4092 11,2220 10,8062 9,8081 1,2886 12,0799 8,2087 8,3162 7,8887 9,7434 2,3314 30,2816 14,3595 10,9626 2,9496 3,2642
0,18% -0,27% -0,46% 0,04% -0,11% 0,21% 0,23% 0,17% 0,27% -0,29% 0,04% 1,25% 0,13% 1,55% 0,23% 0,33% -0,53% -0,22% -0,45% -0,31% -0,12%
9,9367 1,4070 14,9053 4,0888 3,3352 3,4944 11,4464 11,0223 9,8081 1,2886 12,0799 8,2497 8,3245 7,9676 9,8408 2,3547 30,4330 14,5031 11,0722 2,9496 3,2642
9,5471 1,3929 14,7562 4,0479 3,3102 3,3410 10,9976 10,5901 9,6119 1,2757 12,0799 8,1471 8,2746 7,8098 9,6460 2,3081 30,0545 14,2159 10,8530 2,9201 3,2316
6,27% 4,88% 12,79% 7,22% 2,18% 5,09% 4,35% 3,18% 5,23% 13,56% 1,24% -1,60% 4,78% 2,00% 7,62% 6,06% -2,52% 4,71% 12,80% 7,63% 5,13%
-0,27% -0,26% 0,26% -0,30% -0,30% 0,00% -0,31% -2,65% -2,65% -2,14% 0,08% 0,12% 0,12% -0,05% -0,05% 0,00% 0,00% 0,06% 0,06% -0,09% -0,09% 0,12% 0,05% 0,05% 0,00% 0,17% 0,41% 0,12% 0,12% -0,30% 0,23% -0,28% -0,72% -0,73% -0,20% -0,74% 0,10% 0,09% -0,12% -0,12% 0,41% 0,20% -0,20% -0,20% 0,13% 0,13% 0,13% -0,35%
0,7441 0,7704 0,9907 0,9167 0,9235 0,1904 0,1958 11,6446 11,9666 15,8832 1,1670 1,1419 1,1426 8,1001 8,4521 8,4813 8,8954 8,4488 8,9146 7,9729 8,4362 6,3328 7,0045 6,9920 6,3525 7,3242 10,3125 9,9323 10,0305 0,8401 1,1174 0,8765 0,8359 0,8740 1,1117 0,8443 10,6807 10,4654 1,0428 1,0617 1,3868 1,1551 0,7987 0,8175 7,0487 7,3197 7,1908 5,0958
0,7367 0,7704 0,9709 0,9075 0,9235 0,1885 0,1938 11,5282 11,9666 15,7244 1,1670 1,1333 1,1426 7,9381 8,4521 8,3117 8,8954 8,2798 8,9146 7,8134 8,4362 6,2695 6,9345 6,9221 6,2890 7,2510 10,1063 9,8578 10,0305 0,8317 1,1006 0,8765 0,8192 0,8740 1,0895 0,8275 10,4671 10,2561 1,0324 1,0617 1,3660 1,1551 0,7907 0,8175 6,9077 7,3197 6,9088 5,0576
4,91% 5,07% 7,83% 13,40% 13,56% 8,24% 12,53% 20,79% 21,02% 24,15% 2,06% 3,08% 3,11% 3,39% 3,48% 1,84% 1,93% 3,50% 3,66% 6,38% 6,39% 3,99% 7,36% 7,36% 7,88% 8,98% 9,73% 3,43% 3,46% 8,09% 11,11% 8,25% 15,28% 15,46% 18,49% 15,28% 3,60% 2,69% 4,85% 4,93% 7,77% 5,34% 7,32% 7,44% 2,40% 2,62% 2,40% 5,69%
∞∂¢∞∫ ∞™º∞§π™Δπ∫ø¡ √ƒ°∞¡π™ªø¡ (Δ∏§.: 210-33.87.900) ∞Δ∂ ∞∂¢∞∫ (Δ∏§.: 210-32.47.793), URL: WWW.ATE.GR ATE ∂π™√¢∏ª∞Δ√™ √ª√§√°πø¡ ∂™øΔ. ATE ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À ATE ª∂Δ√Ãπ∫√ ª∂™∞π∞™-ªπ∫ƒ∏™ ∫/™∏™ ∂™øΔ. ∞Δ∂ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À ∞ªÀ¡Δπ∫∏™ ™Δƒ∞Δ∏°π∫∏™ ∞Δ∂ US ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À ∞Δ∂ EUROZONE ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À ∞Δ∂ ∫∂º∞§∞π√À & À¶∂ƒ∞•π∞™ √ª√§.∂™øΔ. ∞Δ∂ ¢π∞Ã∂πƒπ™∏™ μƒ∞ÃÀ¶ƒ√£∂™ªø¡ ¢π∞£∂™πªø¡ EURO ATE ªπ∫Δ√ ∂•øΔ∂ƒπ∫√À ∞Δ∂ √ª√§√°πø¡ ∂•øΔ∂ƒπ∫√À ∞Δ∂ ª∂Δ√Ãπ∫√ GLOBAL FUND OF FUNDS
11,245,328,82 32,610,651,94 1,247,252,12 17,499,657,04 8,810,023,28 4,160,207,25 7,484,632,53 4,474,018,35 37,054,470,38 11,512,117,13 4,741,509,65
2,320,992,04 13,892,097,07 1,857,513,50 8,509,387,51 1,511,670,63 1,974,953,37 2,134,133,41 615,574,18 5,822,004,20 1,612,633,50 1,280,522,12
EUROBANK EFG ∞∂¢∞∫ (Δ∏§.: 210-33.52.800), URL: WWW.EUROBANK.GR EUROBANK WIN-WIN ™À¡£∂Δ√ EUROBANK GLOBAL EQUITIES ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À EUROBANK EMERGING EUROPE ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À EUROBANK GREEK EQUITIES ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À EUROBANK GLOBAL BOND √ª√§√°π∞∫√ ∂•øΔ∂ƒπ∫√À EUROBANK CLICK ™À¡£∂Δ√ EUROBANK DOUBLE CLICK ™À¡£∂Δ√ INTERAMERICAN DOUBLE CLICK ™À¡£∂Δ√ EUROBANK ALL WEATHER ™À¡£∂Δ√ EUROBANK £∂™ªπ∫ø¡ Ã∞ƒΔ√ºÀ§∞∫πø¡ ª∂Δ. ∂™. EUROBANK DOLLAR PLUS ¢π∞Ã. ¢π∞£. ∂•øΔ. (USD) INTERAMERICAN ™Δ∞£∂ƒ√ √ª√§√°π∞∫√ ∂™. INTERAMERICAN ¢π∞Ã. ¢π∞£. ∂™. INTERAMERICAN ∂§§∏¡π∫√ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À INTERAMERICAN ¢À¡∞ªπ∫√ ª∂Δ√Ãπ∫√ ∂™. INTERAMERICAN ANA¶ΔÀ™™√ª∂¡ø¡ ∂Δ∞πƒπø¡ ª∂Δ.∂™. INTERAMERICAN ¢√§∞ƒπ√À √ª√§√°π∞∫√ ∂•. INTERAMERICAN ∞¡∞¶ΔÀ°ª∂¡ø¡ ∞°√ƒø¡ ª∂Δ. ∂•. INTERAMERICAN ¡∂∞ ∂Àƒø¶∏ ª∂Δ. ∂•. EUROBANK EQUITY BLEND FUND OF FUNDS ª∂Δ√Ãπ∫√ EUROBANK BALANCED BLEND FUND OF FUNDS ªπ∫Δ√
46,538,095,06 40,570,056,17 4,764,795,01 21,972,470,21 63,389,350,74 107,088,840,16 52,163,825,27 13,096,630,36 45,442,125,66 2,539,101,53 18,485,180,98 74,356,552,68 32,758,915,64 16,258,164,19 65,287,397,53 22,684,305,54 10,091,219,41 11,760,401,71 32,263,806,54 38,499,717,26 28,076,514,50
4,777,118,85 28,835,046,21 319,672,14 5,373,821,29 19,006,031,42 31,411,876,29 4,648,367,82 1,211,957,09 4,633,130,72 1,970,364,93 1,530,240,40 9,058,290,44 3,939,182,02 2,060,956,26 6,700,686,87 9,729,917,26 333,245,97 818,997,54 2,943,079,30 13,052,452,39 8,601,467,33
EUROBANK EFG FUND MANAGEMENT COMPANY (LUX) S.A.(Δ∏§.:0035-22.60.91.51) EUROBANK EFG (LF) EQUITY- GLOBAL EQUITIES FUND EUROBANK EFG I (LF) EQUITY- GLOBAL EQUITIES FUND EUROBANK EFG (USD) (LF) EQUITY- GLOBAL EQUITIES EUROBANK EFG (LF) EQUITY- EMERGING EUROPE FUND EUROBANK EFGI (LF) EQUITY- EMERGING EUROPE FUND EUROBANK EFG (LF) EQUITY-GREEK EQUITIES FUND EUROBANK EFG (LF) EQUITY-INSTITUTIONAL PORT EUR EUROBANK EFG (LF) EQUITY - TURKISH EQUITY FUND EUROBANK EFG I (LF) EQUITY - TURKISH EQUITY FUND EUROBANK EFG (LF) EQUITY - TURKISH EQUITY FUND $ EUROBANK EFG (LF)- INCOME PLUS $ EUROBANK EFG (LF) ABSOLUTE RETURN EUR EUROBANK EFG I (LF) ABSOLUTE RETURN EUR EUROBANK EFG (LF) SPECIAL PURPOSE CLICK EUR EUROBANK EFG I (LF) SPECIAL PURPOSE CLICK EUR EUROBANK EFG (LF) SPECIAL PURP DBLE CLICK EUR EUROBANK EFG I (LF) SPECIAL PURP DBLE CLICK EUR EUROBANK EFG (LF) SPECIAL PURP ALL WEATHER EUR EUROBANK EFG I (LF) SPECIAL PURP ALL WEATHER EUR EUROBANK EFG (LF) SPECIAL PURP ALL WEATHER PLUS EUR EUROBANK EFG I (LF) SPECIAL PURP ALL WEATHER PLUS EUR EUROBANK EFG I (LF) SPECIAL PURPOSE DUAL FORMULA EUR EUROBANK (LF) SPECIAL PURP BLUE CHIPS PROTECT FUND EUROBANK EFG I (LF) SPECIAL PURP BLUE CHIPS P EUR EUROBANK EFG I (LF) SP PURP BLUE CHIPS PROTECT II EUR EUROBANK EFG I (LF) SP PURP BLUE CHIPS III PROTECT EUROBANK EFG (LF) SPECIAL PURPOSE COMMODITY MAX 30 EUROBANK EFG (LF) ABSOLUTE RETURN II EUR EUROBANK EFG I (LF) ABSOLUTE RETURN II EUR EUROBANK EFG (LF) FUND OF FUNDS-EQUITY BLEND EUR EUROBANK EFG (USD) (LF) FUND OF FUNDS-EQUITY BLEND EUROBANK EFG I (LF) FUND OF FUNDS-EQUITY BLEND EUR EUROBANK EFG (LF) FUND OF FUNDS-BRIC EUR EUROBANK EFG I (LF) FUND OF FUNDS-BRIC EUR EUROBANK EFG (USD) (LF) FUND OF FUNDS- BRIC INTERAMERICAN (LF) FUND OF FUNDS-BRIC EUR EUROBANK EFG (LF) SP 8% EQUITY FORMULA _ EUR EUROBANK EFG (LF) SP 6% EQUITY FORMULA $ EUROBANK EFG (LF) FUND OF FUNDS BALANCED BLEND EUR EUROBANK EFG I (LF) FUND OF FUNDS BALANCED BLEND EUR EUROBANK EFG (USD) (LF) FOF-BALANCED BLEND EUROBANK EFG (LF)- CASH FUND EUR EUROBANK EFG (LF) EQUITY - FLEXI STYLE GREECE EUROBANK EFG I (LF) EQUITY - FLEXI STYLE GREECE EUROBANK EFG (LF) SPECIAL PURPOSE GREEK MAX 50 FUND EUROBANK EFG I (LF) SPECIAL PURPOSE GREEK MAX 50 INTERAMERICAN (LF) SPECIAL PURPOSE GREEK MAX 50 EUROBANK EFG (LF) GREEK GOVERNMENT BOND FUND
7,155,793,75 2,867,123,89 46,245,87 10,153,719,21 14,285,448,53 10,166,528,43 668,562,30 2,974,600,66 267,025,55 941,682,80 26,453,208,15 22,884,590,00 797,135,64 2,703,775,45 621,176,00 4,445,391,75 656,108,74 1,377,597,12 522,286,21 117,321,715,97 662,386,42 32,856,812,55 755,315,59 63,710,942,30 36,414,675,64 33,216,533,39 34,841,784,13 11,147,210,77 505,264,34 38,708,802,31 34,575,40 9,645,56 29,489,675,42 15,015,235,75 101,930,48 23,217,858,03 32,595,841,22 25,731,375,02 31,742,961,68 1,921,435,85 144,704,49 51,146,355,90 3,739,258,95 467,920,32 472,026,54 191,083,23 1,618,427,00 3,765,689,96
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
9,616,683,34 3,721,480,63 46,681,62 11,076,550,51 15,468,123,79 53,388,660,32 3,414,546,41 255,449,62 22,314,31 59,288,02 22,668,441,32 20,040,494,94 697,653,95 333,795,59 73,493,64 524,142,32 73,757,96 163,053,16 58,587,46 14,714,970,10 78,517,39 5,188,348,45 107,833,23 9,111,922,27 5,732,321,93 4,535,148,30 3,378,588,92 1,122,323,60 50,372,92 46,074,384,96 30,943,08 11,004,89 35,280,837,33 17,179,806,87 91,691,84 27,775,276,36 3,051,853,83 2,458,698,78 30,439,184,02 1,809,836,35 104,343,32 44,279,594,67 4,681,580,24 572,375,25 66,966,57 26,105,36 229,569,51 738,979,88
0,7441 0,7704 0,9907 0,9167 0,9235 0,1904 0,1958 11,6446 11,9666 15,8832 1,1670 1,1419 1,1426 8,1001 8,4521 8,4813 8,8954 8,4488 8,9146 7,9729 8,4362 6,3328 7,0045 6,9920 6,3525 7,3242 10,3125 9,9323 10,0305 0,8401 1,1174 0,8765 0,8359 0,8740 1,1117 0,8359 10,6807 10,4654 1,0428 1,0617 1,3868 1,1551 0,7987 0,8175 7,0487 7,3197 7,0498 5,0958
AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
EUROBANK EFG I (LF) EQUITY - DYNAMIC ROMANIAN FUND EUROBANK EFG (LF) EQUITY - DYNAMIC ROMANIAN FUND EUROBANK EFG (LF) MONEY MARKET CASH FUND (PLN) EUROBANK EFG (LF) FUND OF FUNDS- REAL ESTATE EUROBANK EFG $ (LF) FUND OF FUNDS- REAL ESTATE INTERAMERICAN (LF) FUND OF FUNDS- REAL ESTATE EUROBANK EFG (LF) EQUITY-DYNAMIC POLISH FUND PRELIUM A (LF) TOTAL RETURN PRELIUM B (LF) TOTAL RETURN BANCPOST (LF) SP EQUITY FORMULA BONUS (RON) POLBANK (LF) SPECIAL PURPOSE-EUR/PLN-FX FORMULA EUROBANK EFG (LF) S.P.-10%EQUITY FORMULA _ EUROBANK EFG (LF) FUND OF FUNDS-NEW FRONTIERS EUROBANK EFG (USD)(LF) FUND OF FUNDS-NEW FRONTIERS INTERAMERICAN (LF) EQUITY- EMERGING EUROPE FUND INTERAMERICAN (LF) EQUITY - TURKISH EQUITY FUND INTERAMERICAN (LF) FUND OF FUNDS-NEW FRONTIERS EUROBANK EFG (LF) MONEY MARKET FUND - RESERVE EUROBANK EFG I (LF) MONEY MARKET FUND - RESERVE INTERAMERICAN (LF) MONEY MARKET FUND - RESERVE INTERAMERICAN (LF) EQUITY- GLOBAL EQUITIES FUND
265,895,78 249,461,38 1,145,324,91 803,550,76 875,481,17 352,758,62 128,434,84 1,624,058,56 882,717,02 35,337,465,09 22,485,807,91 22,552,231,38 784,044,47 81,112,42 1,303,567,03 198,260,64 396,015,81 31,461,314,75 490,310,31 17,463,080,78 958,811,42
193,891,30 190,523,37 441,442,69 72,739,80 59,535,53 31,935,09 97,743,74 188,555,34 101,414,63 3,732,133,74 2,332,937,14 2,347,107,61 73,320,62 5,706,03 1,422,057,54 17,152,24 37,024,22 3,136,755,49 48,861,41 1,741,059,16 1,288,692,42
1,3714 1,3093 2,5945 11,0469 14,7052 11,0461 1,3140 8,6132 8,7040 9,4684 9,6384 9,6085 10,6934 14,2152 0,9167 11,5589 10,6961 10,0299 10,0347 10,0301 0,7440
0,40% 0,38% 0,16% -0,48% 0,05% -0,48% -0,83% 0,09% 0,09% -0,01% 0,16% -0,18% -0,13% 0,40% -0,30% -2,65% -0,13% 0,00% 0,00% 0,00% -0,27%
1,3714 1,3093 2,5945 11,0469 14,7052 11,1566 1,3140 8,6132 8,7040 9,4684 9,9276 9,6085 10,6934 14,2152 0,9259 11,6745 10,8031 10,0299 10,0347 10,0301 0,7514
1,3714 1,2962 2,5945 10,8812 14,4846 10,9356 1,3009 8,6132 8,7040 9,4684 9,4456 9,4163 10,4795 13,9309 0,9167 11,5589 10,6961 10,0299 10,0347 10,0301 0,7440
17,02% 16,83% 7,20% 4,33% 7,24% 4,33% 13,09% 6,40% 6,54% 0,42% 0,75% 0,89% 3,86% 6,76% 13,40% 20,78% 3,86% 0,11% 0,13% 0,11% 4,89%
-1,61% 0,30% 0,05% -0,65% -0,62% -0,37% -0,42% -0,17% -0,43% 0,18% -0,34% -2,90% -2,32% -0,36% -0,37% 0,42% -0,43% -0,20% 0,00% 0,26% 0,11% -0,02% -0,16% -0,32% -0,46%
4,6705 3,3310 0,5802 7,6516 5,8655 3,8146 7,1662 6,1132 3,1152 5,6523 3,1638 5,7633 6,2989 5,1549 7,7055 0,7941 2,3033 9,9462 11,8776 10,8770 5,8334 10,4498 9,2353 8,8035 8,6671
4,6705 3,2977 0,5744 7,6516 5,8068 3,7765 7,0945 6,1132 3,0840 5,6523 3,1322 5,7057 6,2989 5,1549 7,3386 0,7862 2,2803 9,8965 11,8776 10,8770 5,8334 10,3453 9,1429 8,7155 8,5804
-5,09% 5,09% 10,92% 9,92% -4,78% 0,92% -0,22% -0,72% 8,57% 6,71% 9,27% 9,04% 19,03% 3,27% 5,60% 5,23% 1,53% 7,29% 0,23% 6,76% 5,84% 1,67% 3,53% 4,56% 6,37%
1,192,7300 1,192,7300 1,188,3800 1,188,3800 1,152,4900 1,152,4900 1,183,1900 1,183,1900 1,187,4400 1,187,4400 1,208,1200 1,208,1200 945,6300 945,6300 947,5600 947,5600 404,2200 404,2200 405,0300 405,0300 907,4700 907,4700 909,4600 909,4600 946,5900 946,5900 1,004,2300 1,004,2300 1,001,1200 1,001,1200
3,38% 3,39% 2,30% 2,31% 7,93% 7,94% 10,82% 10,82% 5,76% 5,76% 6,36% 6,37% 5,98% 5,99% -11,51%
∂£¡π∫∏ ASSET MANAGEMENT ∞∂¢∞∫ (Δ∏§.: 210-90.07.400), URL: WWW.DIETHNIKI.GR ¢∏§√™ ∂π™√¢∏ª∞Δ√™ 51,845,733,50 ¢∏§√™ BLUE CHIPS 57,815,111,12 ¢∏§√™ TOP-30 6,385,482,80 NBGAM ETF °∂¡π∫√™ ¢∂π∫Δ∏™ Ã.∞.- ª∂Δ√Ãπ∫√ ∂™øΔ. 2,256,282,44 ¢∏§√™ ªπ∫Δ√ 27,029,127,40 ¢∏§√™ ™À§§√°π∫√ 22,335,364,08 ¢∏§√™ ∂¶π∫/∫∏™ ™À¡Δ∞•∏™ ªπ∫Δ√ ∂™øΔ. 9,012,511,92 ¢∏§√™ Δ∞∫Δπ∫∏™ ∫∞Δ∞¡√ª∏™ ∫∂º∞§∞πø¡ - ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 5,020,944,17 ¢∏§√™ ¢π∂£¡∂™ 17,433,905,39 ¢∏§√™ EUROBOND - √ª√§√°π∞∫√ 274,931,326,09 ¢∏§√™ ∂Àƒø¶∞π∫√ 24,833,298,74 ¢∏§√™ ¶ƒ∞™π¡∏ ∂¡∂ƒ°∂π∞ ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 778,693,16 NBGAM ETF GREECE & TURKEY 30 - ª∂Δ√Ãπ∫√ 2,447,452,47 ¢∏§√™ USD BOND √ª√§√°π∞∫√ ∂•øΔ. 34,421,033,25 ¢∏§√™ DELTA BONUS - ™À¡£∂Δ√ ∞/∫ 87,408,068,71 ¢∏§√™ SMALL CAP ª∂Δ√Ãπ∫√ ∂™. 29,914,992,53 ¢∏§√™ ¶∂Δ √Δ∂ ªπ∫Δ√ ∂™. 7,087,520,48 ¢∏§√™ ™Δƒ∞Δ∏°π∫ø¡ Δ√¶√£∂Δ∏™∂ø¡ ªπ∫Δ√ ∂•øΔ. 31,245,564,50 ¢∏§√™ MONEY PLUS - ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ 26,914,315,05 ¢∏§√™ ¢√§∞ƒπ∞∫√ (USD) - √ª√§√°π∞∫√ ∂•øΔ∂ƒπ∫√À 9,175,489,24 ¢∏§√™ HIGH YIELD CORPORATE BOND √ª√§√°π∞∫√ 6,055,020,21 ¢∏§√™ SYNTHESIS BEST BLUE - FOF √ª√§√°π∞∫√ 6,823,966,52 ¢∏§√™ SYNTHESIS BEST GREEN - FOF ªπ∫Δ√ 61,621,017,51 ¢∏§√™ SYNTHESIS BEST YELLOW - FOF ªπ∫Δ√ 26,558,741,70 ¢∏§√™ SYNTHESIS BEST RED - FOF ª∂Δ√Ãπ∫√ 15,231,402,66
11,100,607,75 17,356,829,12 11,005,123,70 294,878,00 4,608,172,77 5,855,167,64 1,257,640,02 821,324,80 5,596,381,99 48,640,392,88 7,849,235,60 135,111,47 388,550,00 6,677,278,12 11,910,766,06 37,669,442,43 3,077,167,40 3,141,451,28 2,265,976,59 843,571,30 1,037,982,89 653,020,96 6,672,324,82 3,016,827,21 1,757,378,98
4,6705 3,3310 0,5802 7,6516 5,8655 3,8146 7,1662 6,1132 3,1152 5,6523 3,1638 5,7633 6,2989 5,1549 7,3386 0,7941 2,3033 9,9462 11,8776 10,8770 5,8334 10,4498 9,2353 8,8035 8,6671
∂£¡π∫∏ Δƒ∞¶∂∑∞ Δ∏™ ∂§§∞¢√™ ∞.∂. (Δ∏§.: 210-90.07.400), URL: WWW.NBG.GR NBG EMERGING EUROBOND - CLASS A (EUR) NBG EMERGING EUROBOND - CLASS B (EUR) NBG INCOME PLUS - CLASS ∞ (EUR) NBG INCOME PLUS - CLASS B (EUR) NBG GLOBAL EQUITY - CLASS ∞ (EUR) NBG GLOBAL EQUITY - CLASS B (EUR) NBG EUROPEAN ALLSTARS - CLASS A (EUR) NBG EUROPEAN ALLSTARS - CLASS B (EUR) NBG HELLENIC ALLSTARS - CLASS A (EUR) NBG HELLENIC ALLSTARS - CLASS B (EUR) NBG SOCIALLY RESPONSIBLE - CLASS A (EUR) NBG SOCIALLY RESPONSIBLE - CLASS B (EUR) NBG STRATEGIC BOND - CLASS A (EUR) NBG STRATEGIC BOND - CLASS B (EUR) NBG SYNESIS ARBITRAGE STRATEGY - CLASS B (EUR)(6)
177,586,16 3,982,461,22 1,933,668,10 11,984,008,10 391,547,20 36,330,739,53 457,487,71 38,831,194,39 36,263,43 5,540,816,25 39,922,39 4,346,654,52 844,806,24 1,356,821,82 832,520,84
148,89 3,351,17 1,677,82 10,128,55 329,74 30,072,20 483,79 40,980,16 89,71 13,679,93 43,99 4,779,40 892,48 1,351,11 831,59
1,192,7300 1,188,3800 1,152,4900 1,183,1900 1,187,4400 1,208,1200 945,6300 947,5600 404,2200 405,0300 907,4700 909,4600 946,5900 1,004,2300 1,001,1200
-0,15% -0,15% 0,02% 0,02% -0,39% -0,39% -0,76% -0,76% 0,00% -0,01% -1,13% -1,13% 0,41% 0,41% 0,51%
∂Àƒø¶∞π∫∏ ¶π™Δ∏ ∞∂¢∞∫ (Δ∏§.: 210-61.24.914), URL: WWW.EUROPISTI-AEDAK.GR ∂Àƒø¶∞´∫∏ ¶π™Δ∏ ∫ƒ∞Δπ∫ø¡ √ª√§√°ø¡ ∞¡∂¶ΔÀ°ª∂¡ø¡ Ãøƒø¡ (EUR) 1,872,514,98 ∂Àƒø¶∞´∫∏ ¶π™Δ∏ EUROBOND ∫ƒ∞Δπ∫ø¡ √ª√§√°ø¡ ∂§§∞¢∞™ 2,276,911,68 ∂Àƒø¶∞π∫∏ ¶π™Δ∏ ∞¡∞¶ΔÀ•.(ª∂Δ.∂™øΔ.) 3,870,200,12 ∂Àƒø¶∞π∫∏ ¶π™Δ∏ EUROPEAN OPPORTUNITIES ª∂Δ. ∂•. 4,629,341,61 ∂Àƒø¶∞´∫∏ ¶π™Δ∏ EMERGING MARKETS OPPORTUN. ª∂Δ.∂•. 1,803,430,38 ∂Àƒø¶∞π∫∏ ¶π™Δ∏ GLOBAL OPPORTUNITIES (ª∂Δ. ∂•.) 4,446,187,97 ∂Àƒø¶∞´∫∏ ¶π™Δ∏ AMERICAN OPPORTUNITIES ª∂Δ. ∂•. 1,679,450,02 ∂Àƒø¶∞´∫∏ ¶π™Δ∏ ∂Δ∞πƒπ∫ø¡ √ª√§√°ø¡ INVESTMENT GRADE (EUR) 12,730,311,14 ∂Àƒø¶∞´∫∏ ¶π™Δ∏ HIGH YIELD ∂Δ∞πƒπ∫ø¡ √ª√§√°ø¡ (EUR) 2,195,654,42 ∂Àƒø¶.¶π™Δ∏ EUROINVEST ªπ∫Δ√ ∂™. 1,499,484,97
233,667,40 1,182,760,61 1,403,807,22 3,004,554,13 709,505,22 1,614,366,69 566,476,10
8,0136 1,9251 2,7569 1,5408 2,5418 2,7541 2,9647
0,07% 4,73% 0,01% -0,19% -0,89% -0,17% -0,06%
8,1338 2,0791 2,8396 1,5870 2,6181 2,8230 3,0536
8,0136 1,9251 2,7293 1,5254 2,5164 2,7266 2,9351
1,06% -5,27% 7,95% 6,14% 9,59% 6,42% 4,90%
3,454,406,26 689,796,65 1,796,888,57
3,6852 3,1830 0,8345
0,12% 0,23% 1,81%
3,7405 3,2307 0,9013
3,6852 3,1830 0,8345
3,06% 6,03% 2,47%
958,003,48 21,294,894,59 1,399,359,42 4,076,980,88 2,240,458,72 3,213,910,81 749,178,38 1,652,272,83
5,3108 2,0063 21,4527 2,6563 5,1085 2,8409 4,1013 6,3214
0,08% 0,00% -0,45% 0,19% -1,44% 0,04% -0,38% -0,03%
5,3772 2,0163 22,0426 2,7293 5,2490 2,9190 4,1526 6,4478
5,3108 2,0063 21,4527 2,6563 5,1085 2,8409 4,1013 6,3214
1,14% 0,09% 5,54% 6,12% 16,85% 7,21% -1,06% 1,84%
40,782,702,51 7,256,942,74
9,842,383,40 4,179,085,52
4,1436 1,7365
-0,07% -0,17%
4,2265 1,7625
4,1436 1,7365
-0,83% 0,42%
6,878,838,91
1,269,770,16
5,4174
0,00%
5,4174
5,4174
-0,02%
HSBC (∂§§∞™) ∞∂¢∞∫ (Δ∏§.: 210-36.46.484-91), URL: WWW.HSBC.GR HSBC ∂π™√¢∏ª∞Δ√™ √ª√§√°πø¡ ∂Àƒø ∞¡∞¶ΔÀ°ª∂¡ø¡ Ãøƒø¡ 5,087,724,47 HSBC ¢π∞£∂™πªø¡ ∂Àƒø μƒ∞ÃÀÃ√¡π∞™ ¢π∞ƒ∫∂π∞™ 42,724,854,50 HSBC ∞¡∞¶ΔÀ•π∞∫√ ª∂Δ√Ãø¡ ∂™øΔ. 30,020,018,51 HSBC AMERICAN EQUITY ª∂Δ. ∂•øΔ. 10,829,811,86 HSBC ∞¡∞¢À√ª∂¡ø¡ ∞°√ƒø¡ ª∂Δ.∂•øΔ. 11,445,403,29 HSBC ¶∞¡∂Àƒø¶∞π∫√ ª∂Δ.∂•øΔ. 9,130,317,58 HSBC √ª√§√°πø¡ ∂•øΔ∂ƒπ∫√À ¢√§∞ƒπ√À 3,072,581,07 HSBC ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 10,444,688,04
ING ∞∂¢∞∫ (Δ∏§.: 801 100 200 300), URL: WWW.INGIM.GR ING ∞/∫ ª∂Δ√Ãπ∫√ ∂™øΔ. ING ∞/∫ ªπ∫Δ√ ING ∞/∫ ∂Àƒø¶∞π∫√ ¢π∞Ã∂πƒπ™∏™ μƒ∞ÃÀ¶ƒ√£∂™ªø¡ ¢π∞£∂™πªø¡
INTERNATIONAL ∞∂¢∞∫ (Δ∏§.: 210-81.19.000), URL: WWW.INTERMF.GR INTERNATIONAL √ª√§√°ø¡ ∂™øΔ. INTERNATIONAL ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À INTERNATIONAL ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ INTERNATIONAL ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À INTERNATIONAL E¶π§√°∏™ ª∂Δ√Ãπ∫ø¡ ∞•πø¡ ª∂Δ.∂™. INTERNATIONAL ªπ∫Δ√ ∂•øΔ∂ƒπ∫√À ∫À¶ƒ√À ASSET MANAGEMENT ∞∂¢∞∫ (Δ∏§.: 210-77.65.441) ∫À¶ƒ√À ∂§§∏¡π∫√ √ª√§√°π∞∫√ ∂™øΔ. ∫À¶ƒ√À DUAL STRATEGY ™À¡£∂Δ√ ∞ª√πμ∞π√ ∫∂º∞§∞π√ ∫À¶ƒ√À EURIBOR RETURN (EUR) √ª√§√°π∞∫√ ∂•øΔ. ∫À¶ƒ√À LIBOR RETURN (USD) √ª√§√°π∞∫√ ∂•øΔ. ∫À¶ƒ√À ∂§§∏¡π∫√ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ ∫À¶ƒ√À ∂§§∏¡π∫√ ª∂Δ√Ãπ∫√ ∂™øΔ. ∫À¶ƒ√À ∂§§∏¡π∫√ ªπ∫Δ√ ∂™øΔ. ∫À¶ƒ√Y FUND OF FUNDS METOXIKO ∫À¶ƒ√Y FUND OF FUNDS MIKTO
4,554,223,67 3,888,483,89 1,714,317,20 5,482,808,66 921,303,71 1,157,040,53
673,517,20 1,603,009,57 262,039,57 3,802,389,78 1,047,913,76 328,710,45
6,7619 2,4257 6,5422 1,4419 0,8792 3,5199
-3,40% -0,81% 0,01% 0,56% 0,06% 0,39%
6,8971 2,5470 6,5586 1,5140 0,9232 3,6607
6,6943 2,4014 6,5095 1,4275 0,8704 3,4847
-6,83% 2,75% 1,24% 3,18% 4,90% 7,90%
3,312,996,67 414,784,35 233,849,44 4,969,531,82 2,070,695,63 10,850,286,09 4,715,838,41 805,289,54 1,132,351,02
1,349,127,35 159,130,17 79,281,53 1,004,267,07 419,025,83 9,407,165,95 2,826,206,45 247,377,61 353,751,29
2,4557 2,6066 2,9496 4,9484 4,9417 1,1534 1,6686 3,2553 3,2010
-2,44% 2,50% 0,22% 0,02% 0,01% -0,77% -1,69% -0,44% -0,11%
2,4557 2,6587 2,9496 4,9484 4,9417 1,1534 1,6686 3,2553 3,2010
2,4434 2,5936 2,9349 4,9237 4,9170 1,1476 1,6603 3,2390 3,1850
-7,58% 1,22% 4,13% 3,46% 0,48% 3,95% 1,47% 5,66% 4,47%
MARFIN GLOBAL ASSET MANAGEMENT ∞∂¢∞∫ (Δ∏§.: 210-81.73.750), URL: WWW.MARFINAEDAK.GR MARFIN GREEK VALUE ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À MARFIN EUROPEAN VALUE ªπ∫Δ√ ∂•øΔ∂ƒπ∫√À MARFIN √§Àª¶π∞ ∂§§∏¡π∫√ ª∂Δ√Ãπ∫√ MARFIN ∂§§∏¡π∫√ ª∂Δ√Ãπ∫√ MARFIN EUROCREDIT √ª√§√°π∞∫√ ∂•øΔ∂ƒπ∫√À MARFIN £∂™ªπ∫ø¡ Ã∞ƒΔ√º. √ª√§√°π∞∫√ ∂•øΔ∂ƒπ∫√À MARFIN EUROPEAN EQUITY ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À MARFIN GLOBAL ª∂Δ√Ãπ∫√ MARFIN SMART CASH ¢π∞Ã.¢π∞£. MARFIN PREMIUM SELECTION FUND OF FUNDS ª∂Δ√Ãπ∫√ MARFIN £∂™ªπ∫ø¡ Ã∞ƒΔ/∫πø¡ EURO HEDGED FOFS ª∂Δ. MARFIN EMERGING OPPORTUNITIES FOFS ª∂Δ√Ãπ∫√ MARFIN EURO GLOBAL BOND FUND OF FUNDS √ª√§√°π∞∫√ MARFIN USD GLOBAL BOND FUND OF FUNDS √ª√§√°π∞∫√
1,136,861,90 3,858,022,07 18,758,767,37 6,253,707,72 7,632,225,18 10,742,693,81 880,453,51 6,615,505,56 71,496,842,49 6,382,705,83 18,604,006,85 1,807,205,92 1,037,534,31 2,166,138,76
751,123,59 1,656,654,85 3,786,022,24 5,820,649,19 3,171,900,34 3,142,368,63 318,135,39 4,494,622,19 17,333,616,07 2,195,384,14 6,596,042,41 675,315,19 345,830,69 503,805,73
1,5135 2,3288 4,9547 1,0744 2,4062 3,4187 2,7675 1,4719 4,1248 2,9073 2,8205 2,6761 3,0001 4,2996
-2,61% 0,37% -1,25% 0,09% -0,20% 0,10% -0,05% -0,38% 0,02% -0,32% -0,27% -0,73% 0,17% 0,16%
1,5589 2,3987 5,1033 1,1066 2,4784 3,5213 2,8505 1,5161 4,1454 2,9945 2,9051 2,7564 3,0901 4,4286
1,4681 2,2589 4,8061 1,0422 2,3340 3,3161 2,6845 1,4277 4,1042 2,8201 2,7359 2,5958 2,9101 4,1706
-8,16% 3,34% 0,03% 4,13% -2,00% 2,14% 4,52% 3,83% 0,76% 6,48% 9,35% 10,26% 3,91% 3,20%
16,7318 12,8811 6,6578 13,4366 16,1108 11,6792 11,0147 5,3727 12,8475 11,6338 3,5139 3,9248 1,6585 4,2074 0,7587 4,2711 3,4336 13,9564 9,8012
0,07% 0,01% 0,05% -0,19% 0,26% 0,26% 0,36% 0,41% 0,10% -0,46% 0,01% 0,08% -0,97% 2,28% 0,04% -0,75% -0,54% 0,02% -0,22%
17,0664 13,0099 6,9907 14,1084 16,9163 12,2632 11,5654 5,4802 13,1045 11,8665 3,5490 4,1210 1,7414 4,2705 0,7853 4,4847 3,6053 14,6542 10,2913
16,5645 12,7523 6,5912 13,3022 15,9497 11,4456 10,7944 5,3190 12,7190 11,5175 3,4788 3,8856 1,6419 4,2074 0,7587 4,2284 3,3993 13,8168 9,7032
1,90% 0,02% 1,83% 4,70% 3,70% 1,61% 2,55% 6,73% 2,92% -2,16% 0,15% 6,28% 13,23% -9,54% 2,00% 11,56% 7,24% 6,47% 4,87%
0,00% 1,59% -0,97% -0,29% 0,07% -0,14%
8,8519 1,7193 0,7093 1,8489 0,9071 2,4663
8,5047 1,6519 0,6687 1,7257 0,8466 2,3019
-0,06% -5,47% 6,95% 6,17% 5,69% 2,71%
METLIFE ALICO ∞∂¢∞∫ (Δ∏§.: 210-37.12.300), URL: WWW.ALICOMFUNDS.GR ALICO ∫ƒ∞Δπ∫ø¡ √ª√§√°ø¡ ∂•øΔ∂ƒπ∫√À 77,196,445,04 ALICO ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ 10,030,890,96 ALICO ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 14,222,911,08 ALICO ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À 21,328,520,98 ALICO MIKTO ∂•øΔ∂ƒπ∫√À 16,319,907,40 ∂¶π∫√Àƒπ∫∏™ ∞™º∞§π™∏™ MIKTO ∂•øΔ∂ƒπ∫√À 4,197,869,52 ∞§§∏§√μ√∏£∂π∞™ MIKTO ∂•øΔ∂ƒπ∫√À 1,200,199,23 BETA GLOBAL MIKTO ∂•øΔ∂ƒπ∫√À 1,869,804,69 ALICO EΔ∞πƒπ∫ø¡ √ª√§√°πø¡ ∂•øΔ∂ƒπ∫√À 30,672,426,00 ALICO ¢√§∞ƒπ∞∫√ √ª√§√°πø¡ ∂•øΔ∂ƒπ∫√À 3,196,625,10 ALICO ∂Àƒø¶∞´∫√ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ 2,549,227,28 ALICO ª∂Δ.∂™øΔ. ª∂™∞π∞™ & ªπ∫ƒ∏™ ∫∂º∞§∞π√¶√π∏™∏™ 2,802,140,37 ALICO ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À FTSE-20 INDEX FUND 13,832,864,09 CITI FUND √ª√§√°πø¡ ∂™øΔ∂ƒπ∫√À 893,453,65 ∂§§∏¡π∫√ ª∂Δ√Ãπ∫√ ª∂°∞§∏™ ∫∞π ª∂™∞π∞™ ∫∂º∞§∞π√¶√π∏™∏™ 4,239,563,91 ALICO ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À ∞¡∞¢À√ª∂¡ø¡ ∞°√ƒø¡ 1,742,839,80 ALICO FUND OF FUNDS ª∂Δ√Ãπ∫√ 10,421,446,24 ALICO FUND OF FUNDS ª∂Δ√Ãπ∫√ ∂ª¶√ƒ∂Àª∞Δπ∫ø¡ ∞•πø¡ 4,895,941,46 ALICO FUND OF FUNDS ªπ∫Δ√ 839,897,99
4,613,743,54 778,729,89 2,136,269,40 1,587,339,87 1,012,978,60 359,432,59 108,963,64 348,018,93 2,387,431,22 274,771,63 725,468,09 713,956,27 8,340,362,10 212,352,82 5,588,056,62 408,049,84 3,035,141,19 350,803,67 85,693,05
MILLENNIUM ∞∂¢∞∫ (Δ∏§.: 210-95.48.866), URL: WWW.MILLENNIUMBANK.GR MILLENNIUM EURO PLUS ¢π∞Ã/™∏™ ¢π∞£∂™πªø¡ MILLENNIUM VALUE PLUS √ª√§√°π∞∫√ ∂™. MILLENNIUM BLUE CHIPS ª∂Δ√Ãπ∫√ ∂™. MILLENNIUM EUROZONE ª∂Δ√Ãπ∫√ ∂•. MILLENNIUM MID- CAP ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À MILLENNIUM AMERICA US ª∂Δ√Ãπ∫√ ∂•.
5,391,611,60 1,847,508,48 8,012,824,25 5,108,655,80 6,201,826,55 4,850,497,36
621,274,78 1,096,024,34 11,862,008,70 2,901,231,43 7,178,961,25 2,064,974,63
8,6783 1,6856 0,6755 1,7609 0,8639 2,3489
71
AÌÔÈ‚·›· AMOIBAIA K∂º∞§∞π∞ 23/2/12 MILLENNIUM CHINA GROWTH ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À MILLENNIUM FUND OF FUNDS ªπ∫Δ√ MILLENNIUM ∞¡∞¢À√ª∂¡ø¡ ∞°√ƒø¡ FUND OF FUNDS ª∂Δ.
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
967,542,24 6,237,498,12 645,775,55
3,4088 1,5186 2,4544
-1,46% -0,25% -0,60%
3,5792 1,5945 2,5771
3,3406 1,4882 2,4053
14,37% 4,06% 12,69%
3,8815 2,1016 1,4138 0,8869
0,02% 0,69% -0,61% 1,52%
3,8815 2,1016 1,4138 0,8913
3,8621 2,0858 1,3997 0,8834
0,83% -8,39% 9,25% 4,00%
2,5183 6,6129 3,1977 0,9756
1,28% 11,80% -0,32% -0,38%
2,5938 6,7121 3,3256 1,0146
2,4679 6,5468 3,1657 0,9658
-0,67% -0,38% 1,11% 1,34%
∂¡∂ƒ°∏Δπ∫√
3,298,129,09 9,472,071,74 1,585,003,37
PROBANK ∞∂¢∞∫ (Δ∏§.: 210-48.43.591-5), URL: WWW.PROBANK.GR PROBANK Ã∏ª∞Δ∞°√ƒ∞™ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ PROBANK √ª√§√°π∞∫√ ∂™øΔ∂ƒπ∫√À PROBANK ∂§§∞™ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À N.P. INSURANCE ¡∂√™ ¶√™∂π¢ø¡ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À
61,452,691,92 4,601,280,47 5,311,332,36 455,000,92
15,832,217,34 2,189,385,53 3,756,676,64 513,013,76
PROTON ∞∂¢∞∫ (Δ∏§.: 210-69.70.970), URL: WWW.PROTON.GR PROTON ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À PROTON √ª√§√°πø¡ ∂™øΔ∂ƒπ∫√À PROTON ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À ∂¶∂¡¢ÀΔπ∫∏ ∫ƒ∏Δ∏™ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À
756,821,00 1,108,136,42 1,556,597,96 93,271,73
300,530,50 167,570,74 486,787,73 95,606,50
¶∂πƒ∞πø™ ASSET MANAGEMENT ∞∂¢∞∫ (Δ∏§.: 210-32.88.222), URL: WWW.PIRAEUSAEDAK.GR ¶∂πƒ∞πø™ ∞/∫ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 12,086,384,82 ¶∂πƒ∞πø™ ∞/∫ ¢À¡∞ªπ∫ø¡ ∂¶πÃ∂πƒ∏™∂ø¡ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À 2,937,964,80 ¶∂πƒ∞πø™ ∞/∫ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 4,809,779,47 ¶∂πƒ∞πø™ ∞/∫ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ ∂™øΔ∂ƒπ∫√À 6,043,138,52 ¶∂πƒ∞πø™ ∞/∫ ¢π∞Ã∂πƒπ™∏™ μƒ∞ÃÀ¶ƒ√£∂™ªø¡ ¢π∞£∂™πªø¡ ™∂ ∂Àƒø 27,841,540,74 ¶∂πƒ∞πø™ ∞/∫ √ª√§√°ø¡ ∂™øΔ∂ƒπ∫√À 7,540,898,20 ¶∂πƒ∞πø™ ∞/∫ £∂™ªπ∫ø¡ ∂¶∂¡¢ÀΔø¡ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 329,520,50 ¶∂πƒ∞πø™ ∞/∫ ∞™º∞§π™Δπ∫ø¡ º√ƒ∂ø¡ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À 420,399,60 ¶∂πƒ∞πø™ FUND OF FUNDS ª∂Δ√Ãπ∫√ 2,749,392,06 ¶∂πƒ∞πø™ FUND OF FUNDS ªπ∫Δ√ 4,396,266,33 ¶∂πƒ∞πø™ FUND OF FUNDS √ª√§√°π∞∫√ 1,804,204,84
3,626,329,81 8,212,385,55 4,234,566,49 1,289,243,09
3,3330 0,3577 1,1358 4,6874
-0,06% 0,53% -0,34% -0,80%
3,3913 0,3640 1,1472 4,6874
3,2663 0,3505 1,1244 4,6874
11,83% 8,79% -4,14% -5,84%
2,738,029,43 2,496,316,78 120,000,00 150,492,23 290,138,31 430,243,67 171,738,10
10,1685 3,0208 2,7460 2,7935 9,4761 10,2181 10,5056
0,01% -0,06% -1,11% -1,25% -0,11% -0,21% -0,06%
10,1685 3,0510 2,7735 2,8214 9,6182 10,3458 10,6107
10,1685 2,9906 2,7185 2,7656 9,4050 10,1415 10,4268
0,62% -10,08% -4,99% -6,14% 7,31% 4,71% 1,54%
¶∂πƒ∞πø™ ASSET MANAGEMENT ∞∂¢∞∫ (∞¡Δπ¶ƒ.) (Δ∏§.: 210-32.88.222), URL: WWW.PIRAEUSAEDAK.GR PIRAEUSINVEST EUROPEAN EQUITY FUND (EUR) PIRAEUSINVEST EUROPEAN BOND FUND (EUR)
3,289,700,87 6,499,736,80
11,910,20 31,891,35
276,2100 203,8100
-0,82% 0,03%
281,7342 204,8291
276,2100 203,8100
4,03% -0,21%
267,480,57 5,658,585,99 1,295,608,10 2,902,379,19
2,5237 2,4044 5,5065 1,1405
0,08% 4,23% -0,29% -0,35%
2,6499 2,4525 5,5175 1,1975
2,4985 2,3563 5,3964 1,1177
0,69% -7,77% -6,91% 4,70%
2,5875 1,2159 1,4260 0,5037 3,4359 3,9339 4,2507
0,02% 0,91% 0,47% 0,56% 0,00% -0,51% 0,82%
2,5875 1,2159 1,4296 0,5062 3,4445 3,9536 4,2507
2,5875 1,2129 1,4224 0,5012 3,4273 3,9142 4,2507
1,26% -7,03% -1,63% 7,19% 2,27% 8,35% -2,07%
6,2700 8,8100 13,7800 17,9200 9,9100 12,6900 120,0000 18,2000 16,3000 118,4000 83,4100 6,4400 10,8700 126,0900 62,0000 167,4000 121,3100
-0,16% 0,46% -0,15% 0,62% 0,10% 0,08% 0,11% -1,36% -0,67% 0,63% -1,01% -0,31% -0,09% -0,23% -0,63% -0,04% 0,01%
6,5208 9,1624 14,3312 18,6368 10,1082 12,9438 124,8000 18,9280 16,9520 123,1360 86,7464 6,6976 11,3048 131,1336 64,4800 174,0960 123,7362
6,2700 8,8100 13,7800 17,9200 9,9100 12,6900 120,0000 18,2000 16,3000 118,4000 83,4100 6,4400 10,8700 126,0900 62,0000 167,4000 121,3100
7,73% 10,96% 7,91% 11,24% 3,34% 3,34% 8,93% 9,18% 12,57% 11,12% 15,54% 19,04% 9,14% 10,97% 10,12% 5,77% 0,23%
-1,10% 42,9451 40,6100 0,00% 16,4970 15,6000 0,14% 37,6893 35,6400 -0,21% 59,2835 56,0600 0,56% 76,3880 73,4500 -0,49% 38,5142 36,4200 0,15% 13,5096 12,9900 0,19% 39,1768 37,6700 0,00% 12,8839 12,8839 0,12% 16,8168 16,1700 -0,97% 19,5320 18,4700 -0,69% 39,5399 37,3900 -0,65% 32,2643 30,5100 0,26% 40,1128 38,5700 0,11% 75,1565 71,0700 -0,18% 75,9391 71,8100 -0,17% 37,3192 35,2900 0,00% 20,2488 19,4700 0,00% 13,0268 13,0268 -0,17% 43,0297 40,6900 -0,38% 52,7693 49,9000 0,04% 115,2165 109,7300 -0,21% 350,8785 334,1700 0,21% 651,5985 620,5700 0,13% 201,1275 191,5500 0,05% 226,7055 215,9100 0,06% 139,8075 133,1500 -1,03% 107,2470 102,1400 0,44% 388,0590 369,5800 -0,07% 124,4985 118,5700 0,00% 119,7447 114,0426 -0,09% 215,4705 205,2100 -0,96% 61,9185 58,9700 0,04% 190,9110 181,8200 0,00% 326,8860 311,3200 0,03% 171,8325 163,6500 -0,02% 124,2675 118,3500 0,14% 118,2825 112,6500 0,16% 153,6360 146,3200 -0,86% 71,6100 68,2000 -0,64% 448,1400 426,8000 -1,21% 118,7655 113,1100 -0,01% 336,2310 320,2200 -0,09% 134,9775 128,5500 -0,49% 1,218,4935 1,160,4700 -0,51% 378,5250 360,5000 -0,04% 128,4360 122,3200 1,11% 2,764,6500 2,633,0000 1,62% 5,327,7000 5,074,0000 1,33% 3,768,4500 3,589,0000 -0,09% 22,318,8000 21,256,0000 -0,07% 882,5670 840,5400 0,00% 214,1681 203,9696 0,00% 219,5532 209,0983 -0,87% 547,9530 521,8600 -0,13% 136,6050 130,1000 0,22% 467,8380 445,5600 0,06% 201,1065 191,5300 -0,12% 178,0905 169,6100 -0,66% 141,8340 135,0800 -0,82% 139,1565 132,5300 -0,80% 90,8145 86,4900 0,35% 91,3710 87,0200 -0,28% 124,0785 118,1700 0,25% 49,6860 47,3200 -0,51% 109,5990 104,3800 0,05% 113,2320 107,8400 -0,15% 152,4075 145,1500 -1,42% 20,4330 19,4600 -1,20% 17,3040 16,4800 -1,03% 27,1425 25,8500 0,33% 32,1090 30,5800 -0,68% 12,1800 11,6000 -0,43% 95,8860 91,3200 -0,01% 127,3650 121,3000 -0,10% 10,9200 10,4000 0,29% 14,5005 13,8100 -0,99% 23,2050 22,1000 -0,54% 30,8280 29,3600 0,18% 22,9740 21,8800 0,59% 30,5130 29,0600 0,16% 13,4085 12,7700 0,07% 15,2355 14,5100 -0,65% 16,1595 15,3900 -0,20% 21,4725 20,4500 -0,05% 20,8215 19,8300 -0,52% 77,0700 73,4000 -0,09% 102,3750 97,5000
12,03% 21,31% 10,14% 11,32% 4,90% 11,72% 3,34% 6,96% 0,00% 9,33% 5,97% 19,72% 7,85% 2,33% 7,05% 16,33% 6,17% 1,83% 0,00% 12,47% 5,30% 4,33% 5,59% 5,65% 4,06% 4,99% 2,75% 13,46% 5,64% 0,92% 0,02% 14,95% 6,44% 3,68% 3,11% 2,70% 1,51% 2,32% 3,60% 6,93% 12,24% 11,77% 0,71% 7,94% 0,17% 8,41% 5,27% 11,43% 18,11% 10,30% 0,00% 16,81% 0,03% 0,14% 6,94% 6,52% -0,60% 2,96% 4,96% 11,04% 13,22% 11,27% 12,02% 8,35% 0,60% 16,90% 2,23% 19,42% 15,56% 17,13% 18,25% 3,10% 11,32% 16,33% 19,05% 2,26% 4,62% 10,00% 12,62% 3,01% 5,40% 3,48% 1,97% 11,28% 13,93% 10,91% 9,18% 11,74%
T FUNDS AE¢∞∫ (Δ∏§.: 210-37.27.800), URL: WWW.TFUNDS.GR AAAB ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À AAAB ∂π™√¢∏ª∞Δ√™ ∫∞π √ª√§√°πø¡ ∂™øΔ. AAAB ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ ∂™øΔ. AAAB ∂¶π§∂°ª∂¡ø¡ ª∂Δ√Ãø¡ ∂™øΔ.
675,027,48 13,605,628,08 7,134,227,38 3,310,146,78
Δ.Δ. ∂§Δ∞ ∞∂¢∞∫ (Δ∏§.: 210-33.16.644), URL: WWW.TTELTAAEDAK.GR Δ.Δ. ∂§Δ∞ Ã∏ª∞Δ∞°√ƒ∞™ ¢π∞Ã∂πƒπ™∏™ ¢π∞£∂™πªø¡ (EUR) Δ.Δ. ∂§Δ∞ √ª√§√°πø¡ ∂™øΔ∂ƒπ∫√À Δ.Δ. ∂§Δ∞ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À Δ.Δ. ∂§Δ∞ ª∂Δ√Ãπ∫√ ∂™øΔ∂ƒπ∫√À Δ.Δ. ∂§Δ∞ EUROPLUS √ª√§√°π∞∫√ ∂•øΔ∂ƒπ∫√À Δ.Δ. ∂§Δ∞ √π∫√§√°π∫√ ª∂Δ√Ãπ∫√ ∂•øΔ∂ƒπ∫√À Δ.Δ. ∂§Δ∞ £∂™ªπ∫ø¡ ∂¶∂¡¢ÀΔø¡ ªπ∫Δ√ ∂™øΔ∂ƒπ∫√À
221,204,413,89 6,615,169,37 9,363,110,68 903,505,15 3,004,784,57 1,306,947,21 1,071,992,98
85,489,017,88 5,440,580,99 6,565,924,95 1,793,875,73 874,522,05 332,226,39 252,189,43
ALLIANZ ∞∂¢∞∫ (∞¡Δπ¶ƒ.) (Δ∏§.: 210-37.17.700), URL: WWW.ALLIANZ.GR AGIF ALLIANZ RCM GBL EQ.GROWTH EUR CL A AGIF ALLIANZ RCM GBL EQ.GROWTH USD CL A AGIF ALLIANZ RCM GBL SUSTAIN. EUR CL AX AGIF ALLIANZ RCM GBL SUSTAIN. USD CL AX AGIF ALLIANZ PIMCO EURO BOND EUR CL A AGIF ALLIANZ PIMCO EURO BOND EUR CL AT AGIF ALLIANZ RCM EUROPEAN EQUITY EUR CL AT AGIF ALLIANZ RCM ASIA PACIFIC EUR CL AX AGIF ALLIANZ RCM ASIA PACIFIC USD CL AX AGIF ALLIANZ RCM EUROLAND EQUITY GROWTH EUR CL AT AGIF ALLIANZ RCM BRIC EQUITY EUR CL AT AGIF ALLIANZ RCM BRIC EQUITY USD CL AT AGIF ALLIANZ RCM US EQUITY FUND USD CL A AGIF ALLIANZ RCM GL. AGRICULTURAL TRENDS EUR CL A AGIF ALLIANZ RCM GLOBAL ECOTRENDS EUR CL AT AGIF ALLIANZ RCM EUROPEAN EQUITY DIVIDENT EUR CL AT ALLIANZ RCM EURO PROTECT DYNAMIC III EUR
27,578,696,14 3,600,641,42 18,344,068,98 2,681,776,02 41,969,447,47 128,683,591,97 27,013,199,29 42,435,652,22 3,462,642,70 36,029,543,15 65,572,252,03 74,559,975,18 40,268,187,52 175,755,780,08 2,897,567,69 36,031,827,91 94,747,690,64
4,400,775,26 408,746,03 1,330,814,59 149,679,35 4,237,058,27 10,142,042,55 225,102,36 2,331,615,93 212,464,19 304,313,34 786,173,84 11,573,451,69 3,705,889,53 1,393,858,78 46,736,66 215,246,31 781,032,70
ALPHA BANK - PRIVATE BANKING (∞¡Δπ¶ƒ.) (Δ∏§.: 210-93.06.600), URL : WWW.ALPHA.GR MORGAN STANLEY ASIAN EQUITY(USD) 45,851,587,20 MORGAN ST. ASIAN PROPERTY(USD) 254,109,984,38 MORGAN ST. US ADVANTAGE (USD) 894,988,625,44 MORGAN ST.EMERG.EUR.MID.EAST & NOR.AFRICA EQ(EUR) 126,510,241,53 MORGAN ST. EMERGING MARKETS DEBT(USD) 80,835,832,54 MORGAN ST. EMERGING MARKETS EQUITY(USD) 97,599,869,75 MORGAN ST. EURO BOND(EUR) 73,912,435,00 MORGAN ST. EURO CORPORATE BOND(EUR) 432,377,506,09 MORGAN ST. EURO LIQUIDITY(EUR) 51,503,166,24 MORGAN ST. EUROP CURR. HIGH YIELD BOND(EUR) 60,843,066,33 MORGAN ST. EUROPEAN PROPERTY(EUR) 74,128,246,11 MORGAN ST. EUROPEAN SMALL CAP VALUE(EUR) 5,929,510,27 MORGAN ST. EUROPEAN EQUITY(EUR) 123,661,399,25 MORGAN ST. GLOBAL BOND(USD) 107,785,404,25 MORGAN ST. GLOBAL BRANDS(USD) 1,863,635,463,09 MORGAN ST. LATIN AMERICAN EQUITY(USD) 756,166,774,49 MORGAN ST. GLOBAL CONVERT. BOND(USD) 81,363,381,12 MORGAN ST. SHORT MATURITY EURO BOND(EUR) 71,654,334,23 MORGAN ST. US DOLLAR LIQUIDITY(USD) 64,365,714,51 MORGAN ST. US EQUITY GROWTH(USD) 558,462,428,28 MORGAN ST. US PROPERTY(USD) 150,125,116,41 B.N.P.PAM LUX PV FLEXIBLE ASSETS EUR(1) 58,313,551,89 B.N.P.PAM LUX PARVEST CONV BD ASIA USD(1) 168,715,049,67 B.N.P.PAM LUX PARVEST EQUITY AUSTRALIA AUD(1) 81,064,771,31 B.N.P.PAM LUX PARVEST DIVERSIFIED DYNAMIC EUR(1) 70,870,293,51 B.N.P.PAM LUX PARVEST FLEXIBLE ASSETS PLUS USD(1) 22,286,732,30 B.N.P.PAM LUX PARVEST DIVERSIFIED CONSERV. EUR(1) 23,395,309,24 B.N.P.PAM LUX PARVEST EQUITY EUROPE CONVERG. EUR(1) 39,821,156,93 B.N.P.PAM LUX PARVEST BD WORLD EMERGING USD(1) 82,026,844,62 B.N.P.PAM LUX PARVEST ENHANCED CASH 18 MONTHS EUR(1) 159,206,752,62 B.N.P.PAM LUX PARVEST ST EURO PREMIUM EUR(1) 39,685,871,39 B.N.P.PAM LUX PARVEST EQUITY EUR.SMALL CAP EUR(1) 24,039,527,02 B.N.P.PAM LUX PARVEST REAL ESTATE SEC. EUROPE EUR(1) 8,047,786,45 B.N.P.PAM LUX PARVEST BOND EURO EUR(1) 638,353,023,97 B.N.P.PAM LUX PARVEST BOND EURO GVT EUR(2) 313,307,055,98 B.N.P.PAM LUX PARVEST BD EURO MED TERM EUR(1) 397,637,743,29 B.N.P.PAM LUX PARVEST BOND EURO ST EUR(1) 414,385,294,17 B.N.P.PAM LUX PARVEST FLEXIBLE BD EUROP CORP. EUR(1) 233,195,851,91 B.N.P.PAM LUX PARVEST BD EURO CORP EUR(1) 472,647,154,03 B.N.P.PAM LUX PARVEST EQUITY HIGH DIVIDEND EUR. EUR(1) 738,548,686,16 B.N.P.PAM LUX PARVEST EQUITY EUROPE MID CAP EUR(1) 67,905,957,39 B.N.P.PAM LUX PARVEST EQUITY EUROPE VALUE EUR(1) 42,960,110,60 B.N.P.PAM LUX PARVEST BOND EUROPE EUR(1) 122,871,910,22 B.N.P.PAM LUX PARVEST CV BD EUROPE EUR(1) 219,493,376,91 B.N.P.PAM LUX PARVEST STEP 90 EURO EUR(1) 256,230,120,80 B.N.P.PAM LUX PARVEST EQUITY FRANCE EUR(1) 45,826,106,12 B.N.P.PAM LUX PARVEST BD EURO INFL. LINK EUR(1) 57,767,259,50 B.N.P.PAM LUX PARVEST EQUITY JAPAN JPY(1) 10,693,467,807,00 B.N.P.PAM LUX PARVEST EQUITY JAPAN CL HEDGED JPY(1) 10,076,838,566,00 B.N.P.PAM LUX PARVEST EQUITY JAPAN SMALL CAP JPY(1) 2,289,836,218,00 B.N.P.PAM LUX PARVEST BOND JPY(1) 1,564,334,810,00 B.N.P.PAM LUX PARVEST EQUITY LATIN AMERICA USD(1) 412,488,580,15 B.N.P.PAM LUX PARVEST ST USD(3) 600,447,964,43 B.N.P.PAM LUX PARVEST ST EUR(1) 1,076,729,003,87 B.N.P.PAM LUX PARVEST EQUITY SWITZERLAND CHF(1) 49,351,616,62 B.N.P.PAM LUX PARVEST EQUITY UK GBP(1) 10,155,326,60 B.N.P.PAM LUX PARVEST BOND USD(1) 96,150,597,95 B.N.P.PAM LUX PARVEST BD USA HIGH YIELD USD(1) 89,400,747,51 B.N.P.PAM LUX PARVEST BD USA H.Y. CL HEDGED USD(1) 99,266,342,76 B.N.P.PAM LUX PARVEST EQUITY USA MID CAP USD(1) 169,092,555,49 B.N.P.PAM LUX PARVEST EQUITY USA MID CAP CL HEDGED USD(1)80,468,191,02 B.N.P.PAM LUX PARVEST EQUITY USA VALUE USD(1) 38,058,204,67 B.N.P.PAM LUX PARVEST EQUITY USA USD(1) 843,020,509,26 B.N.P.PAM LUX PARVEST EQUITY WORLD USD(1) 44,129,185,14 B.N.P.PAM LUX PARVEST FLEXIBLE BOND WORLD USD(1) 33,871,282,79 B.N.P.PAM LUX PARVEST EQUITY WORLD TECH. INNO.USD(1) 42,141,494,97 B.N.P.PAM LUX PV BOND EURO PREMIUM EUR(1) 21,577,910,02 B.N.P.PAM LUX PV EQUITY BRIC USD(1) 433,631,296,23 BGF ASIAN DRAGON FUND A2 EUR 93,256,918,20 BGF ASIAN DRAGON FUND A2 GBP 78,976,054,06 BGF ASIAN DRAGON FUND A2 USD 123,879,308,10 BGF ASIAN TIGER BOND FUND A2 USD 158,476,279,51 BGF CONTINENTAL EUROPEAN FLEXIBLE FUND A2 EUR 309,295,270,87 BGF EMERGING EUROPE FUND A2 EUR 1,576,262,014,64 BGF EMERGING EUROPE FUND A2 USD 2,093,742,689,18 BGF EMERGING MARKETS BOND FUND A2 EUR 129,293,316,46 BGF EMERGING MARKETS BOND FUND A2 USD 171,686,605,80 BGF EMERGING MARKETS FUND A2 EUR 570,477,859,38 BGF EMERGING MARKETS FUND A2 USD 757,883,708,21 BGF EURO BOND FUND A2 EUR 719,376,359,21 BGF EURO BOND FUND A2 USD 955,442,275,99 BGF EURO CORPORATE BOND FUND A2 EUR 33,690,909,03 BGF EURO SHORT DURATION BOND FUND A2 EUR 589,208,244,72 BGF EURO-MARKETS FUND A2 EUR 1,208,735,300,88 BGF EURO-MARKETS FUND A2 USD 1,606,149,246,45 BGF EUROPEAN FOCUS FUND A2 USD 934,807,641,58 BGF EUROPEAN FUND A2 EUR 1,352,581,420,59 BGF EUROPEAN FUND A2 USD 1,796,685,129,53
72
1,129,071,34 40,6100 16,289,101,56 15,6000 25,111,914,29 35,6400 2,256,693,57 56,0600 1,100,555,92 73,4500 2,679,842,66 36,4200 5,689,948,81 12,9900 11,478,033,08 37,6700 3,997,482,61 12,8839 3,762,712,82 16,1700 4,013,440,50 18,4700 158,585,46 37,3900 4,053,143,21 30,5100 2,794,539,91 38,5700 26,222,533,60 71,0700 10,530,104,09 71,8100 2,305,564,78 35,2900 3,680,243,16 19,4700 4,941,022,70 13,0268 13,724,807,77 40,6900 3,008,519,37 49,9000 531,451,19 109,7300 504,876,29 334,1700 130,630,59 620,5700 369,980,55 191,5500 103,223,54 215,9100 175,712,90 133,1500 389,885,20 102,1400 221,943,27 369,5800 1,342,741,99 118,5700 347,991,77 114,0426 117,144,03 205,2100 136,478,81 58,9700 3,510,832,71 181,8200 1,006,396,26 311,3200 2,429,784,55 163,6500 3,501,400,91 118,3500 2,070,173,82 112,6500 3,230,164,05 146,3200 10,828,502,56 68,2000 159,103,51 426,8000 379,809,45 113,1100 383,705,86 320,2200 1,707,412,23 128,5500 220,798,77 1,160,4700 127,118,74 360,5000 472,246,81 122,3200 4,060,843,41 2,633,0000 1,985,783,22 5,074,0000 637,972,16 3,589,0000 73,593,78 21,256,0000 490,744,74 840,5400 2,943,811,74 203,9696 5,149,390,48 209,0983 94,567,80 521,8600 78,057,29 130,1000 215,797,63 445,5600 466,771,03 191,5300 585,247,26 169,6100 1,251,776,41 135,0800 607,174,47 132,5300 440,024,50 86,4900 9,687,878,69 87,0200 373,436,11 118,1700 715,742,71 47,3200 403,717,12 104,3800 200,085,58 107,8400 2,987,470,73 145,1500 4,792,236,29 19,4600 4,792,236,29 16,4800 4,792,236,29 25,8500 5,182,350,54 30,5800 26,663,385,42 11,6000 17,260,863,06 91,3200 17,260,863,06 121,3000 12,432,049,66 10,4000 12,432,049,66 13,8100 25,813,477,80 22,1000 25,813,477,80 29,3600 32,878,261,39 21,8800 32,878,261,39 29,0600 2,638,285,75 12,7700 40,607,046,50 14,5100 78,540,305,45 15,3900 78,540,305,45 20,4500 47,141,081,27 19,8300 18,427,539,79 73,4000 18,427,539,79 97,5000
AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
BGF EUROPEAN GROWTH FUND A2 EUR 188,117,056,65 BGF EUROPEAN GROWTH FUND A2 USD 249,913,113,64 BGF EUROPEAN OPPORTUNITIES FUND A2 EUR 303,197,209,75 BGF EUROPEAN OPPORTUNITIES FUND A2 USD 402,759,910,55 BGF EUROPEAN VALUE FUND A2 EUR 151,879,998,17 BGF EUROPEAN VALUE FUND A2 GBP 128,621,698,15 BGF EUROPEAN VALUE FUND A2 USD 201,736,885,98 BGF FIXED INCOME GBL OPP FUND A2 USD 44,673,338,36 BGF GLOBAL ALLOCATION FUND A2 EUR 4,577,742,529,22 BGF GLOBAL ALLOCATION FUND A2 USD 6,081,535,186,11 BGF GLOBAL CORPORATE BOND FUND A2 USD 11,543,105,83 BGF GLOBAL CORPORATE BOND FUND HEDGED A2 EUR 12,235,075,79 BGF GLOBAL DYNAMIC EQUITY FUND A2 EUR 508,619,103,95 BGF GLOBAL DYNAMIC EQUITY FUND A2 USD 675,484,677,48 BGF GLOBAL ENHANCED EQUITY YIELD FUND A2 USD 40,642,853,49 BGF GLOBAL EQUITY FUND A2 EUR 70,238,298,57 BGF GLOBAL EQUITY FUND A2 USD 93,206,518,57 BGF GLOBAL GOVERNMENT BOND FUND A2 USD 120,188,771,23 BGF GLOBAL GOVERNMENT BOND FUND HEDGED A2 EUR 88,532,363,78 BGF GLOBAL HIGH YIELD BOND FUND A2 USD 168,565,861,54 BGF GLOBAL HIGH YIELD BOND FUND HEDGED A2 EUR 137,341,599,52 BGF GLOBAL OPPORTUNITIES FUND A2 EUR 60,817,625,05 BGF GLOBAL OPPORTUNITIES FUND A2 USD 80,785,749,51 BGF GLOBAL SMALLCAP FUND A2 EUR 138,598,221,13 BGF GLOBAL SMALLCAP FUND A2 USD 184,073,928,74 BGF INDIA FUND A2 EUR 486,402,670,90 BGF INDIA FUND A2 USD 646,258,893,83 BGF JAPAN FUND A2 EUR(1) 23,424,233,24 BGF JAPAN FUND A2 JPY 2,496,530,121,12 BGF JAPAN FUND A2 USD 31,107,557,86 BGF JAPAN OPPORTUNITIES FUND A2 EUR 97,104,893,89 BGF JAPAN OPPORTUNITIES FUND A2 JPY 10,351,515,529,35 BGF JAPAN OPPORTUNITIES FUND A2 USD 128,980,094,82 BGF JAPAN VALUE FUND A2 EUR 42,039,348,56 BGF JAPAN VALUE FUND A2 JPY 4,482,469,831,52 BGF JAPAN VALUE FUND A2 USD 55,836,546,17 BGF LATIN AMERICAN FUND A2 EUR 4,033,988,723,49 BGF LATIN AMERICAN FUND A2 GBP 3,416,704,839,74 BGF LATIN AMERICAN FUND A2 USD 5,358,688,239,63 BGF LOC EMERGING MKTS SHORT DUR BOND FUND A2 EUR 404,662,964,07 BGF LOC EMERGING MKTS SHORT DUR BOND FUND A2 USD 537,649,836,50 BGF NEW ENERGY FUND A2 EUR 1,077,116,650,40 BGF NEW ENERGY FUND A2 USD 1,431,118,916,26 BGF PACIFIC EQUITY FUND A2 EUR 54,425,153,67 BGF PACIFIC EQUITY FUND A2 GBP 46,080,150,76 BGF PACIFIC EQUITY FUND A2 USD 72,295,260,91 BGF RESERVE FUND A2 USD(3) 394,542,859,10 BGF RESERVE FUND HEDGED A2 GBP 9,447,532,33 BGF STRATEGIC ALLOCATION FUND (EURO) A2 EUR 13,193,039,09 BGF UNITED KINGDOM FUND A2 EUR 198,091,507,73 BGF UNITED KINGDOM FUND A2 GBP 167,754,819,38 BGF UNITED KINGDOM FUND A2 USD 263,109,914,87 BGF US BASIC VALUE FUND A2 EUR 781,160,967,14 BGF US BASIC VALUE FUND A2 GBP 661,544,389,33 BGF US BASIC VALUE FUND A2 USD 1,037,720,782,38 BGF US DOLLAR CORE BOND FUND A2 USD 223,964,270,01 BGF US DOLLAR HIGH YIELD BOND FUND A2 USD 1,312,429,566,15 BGF US DOLLAR SHORTDURATION BOND FUND A2 USD(3) 75,646,367,26 BGF US FLEXIBLE EQUITY FUND A2 EUR 490,469,078,48 BGF US FLEXIBLE EQUITY FUND A2 USD 651,462,745,46 BGF US GOVERNMENT MORTGAGE FUND A2 USD 93,692,366,56 BGF US GROWTH FUND A2 EUR 79,488,570,47 BGF US GROWTH FUND A2 USD 105,624,758,05 BGF US OPPORTUNITIES FUND A2 EUR 273,574,749,94 BGF US OPPORTUNITIES FUND A2 USD 363,413,604,19 BGF WORLD BOND FUND A2 USD 111,157,677,73 BGF WORLD ENERGY FUND A2 EUR 2,360,346,099,60 BGF WORLD ENERGY FUND A2 USD 3,135,569,949,74 BGF WORLD FINANCIALS FUND A2 EUR 95,255,038,02 BGF WORLD FINANCIALS FUND A2 USD 126,484,771,94 BGF WORLD GOLD FUND A2 EUR 4,718,952,495,81 BGF WORLD GOLD FUND A2 USD 6,267,690,277,03 BGF WORLD HEALTHSCIENCE FUND A2 EUR(1) 247,194,445,98 BGF WORLD HEALTHSCIENCE FUND A2 USD 328,248,102,71 BGF WORLD INCOME FUND A2 EUR 59,642,200,80 BGF WORLD INCOME FUND A2 USD 79,236,468,49 BGF WORLD MINING FUND A2 EUR 9,045,971,685,02 BGF WORLD MINING FUND A2 USD 12,016,164,445,96 BGF WORLD TECHNOLOGY FUND A2 EUR 57,846,803,63 BGF WORLD TECHNOLOGY FUND A2 GBP 49,006,625,43 BGF WORLD TECHNOLOGY FUND A2 USD 76,832,421,23 PICTET-ABSOLUTE RETURN GLOBAL CONSERVATIVE-R EUR 14,788,311,31 PICTET-ABSOLUTE RETURN GLOBAL DIVERSIFIED-R EUR 161,594,111,99 PICTET-ASIAN EQUITIES (EX JAPAN)-HR EUR 8,546,243,87 PICTET-ASIAN EQUITIES (EX JAPAN)-R EUR 1,426,294,19 PICTET-ASIAN EQUITIES (EX JAPAN)-R USD 21,961,663,46 PICTET-ASIAN LOCAL CURRENCY DEBT-R EUR 88,567,142,49 PICTET-ASIAN LOCAL CURRENCY DEBT-R USD 44,993,881,24 PICTET-BIOTECH-HR EUR 4,339,190,51 PICTET-BIOTECH-R USD 85,686,059,92 PICTET-CHF BONDS-R CHF 43,748,027,46 PICTET-CLEAN ENERGY-R EUR 40,904,205,81 PICTET-CLEAN ENERGY-R USD 65,308,432,64 PICTET-DIGITAL COMMUNICATION-R EUR 12,220,061,77 PICTET-DIGITAL COMMUNICATION-R USD 11,865,789,30 PICTET-EASTERN EUROPE-R EUR 44,337,432,70 PICTET-EMERGING LOCAL CURRENCY DEBT-R EUR 463,003,533,39 PICTET-EMERGING LOCAL CURRENCY DEBT-R USD 203,910,585,14 PICTET-EMERGING MARKETS INDEX-R USD(3) 37,114,039,80 PICTET-EMERGING MARKETS-R EUR 21,209,243,38 PICTET-EMERGING MARKETS-R USD 42,424,912,50 PICTET-EUR BONDS-R EUR 13,475,228,01 PICTET-EUR CORPORATE BONDS-R EUR 165,399,322,17 PICTET-EUR GOVERNMENT BONDS-R EUR 31,602,025,78 PICTET-EUR HIGH YIELD-R EUR 63,336,953,45 PICTET-EUR INFLATION LINKED BONDS-R EUR 70,794,746,21 PICTET-EUR SHORT MID-TERM BONDS-R EUR 73,150,540,11 PICTET-EUROLAND INDEX-R EUR 15,347,270,13 PICTET-EUROPE INDEX-R EUR 45,760,056,47 PICTET-EUROPEAN SUSTAINABLE EQUITIES-R EUR 5,208,129,57 PICTET-EUROPEAN EQUITY SELECTION-R EUR 36,141,399,28 PICTET-GENERICS-HR EUR 22,878,419,51 PICTET-GENERICS-R EUR 9,241,258,35 PICTET-GENERICS-R USD 43,159,896,66 PICTET-GLOBAL EMERGING DEBT-HR EUR 120,194,480,72 PICTET-GLOBAL EMERGING DEBT-R EUR 225,388,679,38 PICTET-GREATER CHINA-R EUR 34,930,256,81 PICTET-GREATER CHINA-R USD 76,094,970,10 PICTET-INDIAN EQUITIES-R EUR 46,937,436,53 PICTET-INDIAN EQUITIES-R USD 101,628,329,74 PICTET-JAPAN INDEX-R JPY 968,717,211,47 PICTET-JAPANESE EQUITY OPPORTUNITIES-R EUR 2,097,908,91 PICTET-JAPANESE EQUITY OPPORTUNITIES-R JPY 496,433,708,15 PICTET-JAPANESE EQUITY SELECTION-HR EUR 11,616,978,28 PICTET-JAPANESE EQUITY SELECTION-R EUR 464,902,42 PICTET-JAPANESE EQUITY SELECTION-R JPY 598,062,676,78 PICTET-PACIFIC (EX JAPAN) INDEX-R USD 41,580,146,21 PICTET-PREMIUM BRANDS-R EUR 106,453,686,43 PICTET-PREMIUM BRANDS-R USD 4,058,367,63 PICTET-SECURITY-R EUR 26,315,075,23 PICTET-SECURITY-R USD 42,295,459,58 PICTET-SHORT-TERM MONEY MARKET CHF-R(5) 91,709,733,65 PICTET-SHORT-TERM MONEY MARKET EUR-R(4) 275,161,072,26 PICTET-SHORT-TERM MONEY MARKET USD-R(4) 118,479,012,91 PICTET-SMALL CAP EUROPE-R EUR 18,608,218,94 PICTET-TIMBER-R EUR 12,217,234,63 PICTET-TIMBER-R USD 6,985,952,13 PICTET-US EQUITY GROWTH SELECTION-HR EUR 16,096,670,24 PICTET-US EQUITY GROWTH SELECTION-R USD 49,208,854,27 PICTET-USA INDEX-R USD 114,508,219,96 PICTET-USD BONDS-R USD 15,802,477,75 PICTET-USD SHORT MID-TERM BONDS-R USD 62,039,629,13 PICTET-WATER-R EUR 263,847,486,51 PICTET-WATER-R USD 6,970,178,06 PICTET-WORLD GOVERNMENT BONDS-R EUR 23,443,554,40 PICTET-WORLD GOVERNMENT BONDS-R USD 4,895,950,22
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
8,802,857,12 8,802,857,12 4,025,988,71 4,025,988,71 4,123,812,06 4,123,812,06 4,123,812,06 3,854,472,68 141,201,188,44 141,201,188,44 1,076,782,26 1,150,994,90 53,482,555,62 53,482,555,62 4,092,935,90 14,818,206,45 14,818,206,45 5,071,256,17 3,938,272,41 9,615,850,63 10,857,043,44 2,468,247,77 2,468,247,77 2,933,916,62 2,933,916,62 29,713,052,59 29,713,052,59 2,201,525,68 2,201,525,68 2,201,525,68 3,522,121,65 3,522,121,65 3,522,121,65 6,477,557,56 6,477,557,56 6,477,557,56 59,297,203,05 59,297,203,05 59,297,203,05 20,365,524,11 20,365,524,11 215,855,040,16 215,855,040,16 2,809,765,29 2,809,765,29 2,809,765,29 2,615,811,57 49,815,62 1,179,002,60 2,617,488,21 2,617,488,21 2,617,488,21 20,875,493,51 20,875,493,51 20,875,493,51 8,158,989,80 55,895,637,40 6,231,166,99 37,440,387,67 37,440,387,67 5,418,876,03 10,800,077,51 10,800,077,51 2,940,715,36 2,940,715,36 1,763,008,37 123,837,675,74 123,837,675,74 8,699,090,23 8,699,090,23 101,026,600,21 101,026,600,21 19,207,027,66 19,207,027,66 5,729,318,04 5,729,318,04 169,241,752,76 169,241,752,76 5,933,005,50 5,933,005,50 5,933,005,50 146,520,47 1,436,264,44 70,519,38 11,881,82 137,406,39 813,662,31 310,431,08 19,857,18 296,153,39 101,137,48 827,015,89 991,775,74 124,313,95 90,654,67 136,700,48 3,291,182,35 1,094,645,61 151,337,63 55,444,65 83,293,90 33,017,00 1,070,268,68 257,681,23 381,478,97 622,590,33 592,168,22 183,272,87 421,712,80 36,731,29 85,909,81 224,496,32 94,918,43 332,921,14 427,692,70 1,053,858,32 135,362,36 221,470,27 205,074,43 333,470,04 119,951,02 52,964,12 117,508,84 245,290,93 7,277,75 87,769,56 136,597,06 1,167,767,51 33,435,23 287,157,08 346,627,27 742,108,22 2,045,655,14 919,653,91 35,499,00 145,825,19 62,626,20 180,841,14 411,238,96 1,040,983,82 28,198,07 503,078,41 1,776,152,72 35,240,30 172,785,63 27,312,01
21,3700 28,3900 75,3100 100,0400 36,8300 31,1900 48,9200 11,5900 32,4200 43,0700 10,7200 10,6300 9,5100 12,6300 9,9300 4,7400 6,2900 23,7000 22,4800 17,5300 12,6500 24,6400 32,7300 47,2400 62,7400 16,3700 21,7500 10,6400 1,134,0000 14,1300 27,5700 2,939,0000 36,6200 6,4900 692,0000 8,6200 68,0300 57,6200 90,3700 19,8700 26,4000 4,9900 6,6300 19,3700 16,4000 25,7300 150,8300 189,6500 11,1900 75,6800 64,0900 100,5200 37,4200 31,6900 49,7100 27,4500 23,4800 12,1400 13,1000 17,4000 17,2900 7,3600 9,7800 93,0300 123,5800 63,0500 19,0600 25,3200 10,9500 14,5400 46,7100 62,0400 12,8700 17,0900 10,4100 13,8300 53,4500 71,0000 9,7500 8,2600 12,9500 100,9300 112,5100 121,1900 120,0400 159,8300 108,8500 144,9400 218,5200 289,3300 432,5600 49,4600 65,8500 98,3000 130,8900 324,3400 140,6800 186,2800 245,2400 382,5300 509,3400 408,1300 154,5400 122,6400 166,0300 113,7100 123,5300 83,7400 108,5100 141,7900 420,6900 101,9100 97,3600 129,6400 281,0300 213,8700 258,0500 343,5900 228,8800 304,7600 8,075,9400 39,6100 4,224,6500 47,3600 63,8800 6,814,0100 304,4000 91,1600 121,3800 91,6400 122,0200 123,5800 134,5100 128,8300 524,1900 83,7800 111,5500 89,0100 119,6600 110,0000 560,4100 123,3200 148,5500 197,7900 135,6800 179,2600
-0,05% 0,42% -0,76% -0,35% -0,94% -0,67% -0,53% 0,17% -0,55% -0,12% 0,28% 0,19% -0,63% -0,24% -0,40% -0,63% -0,32% 0,08% 0,09% 0,11% 0,16% -0,81% -0,40% -0,92% -0,51% -0,85% -0,41% 0,00% 0,35% 0,36% 0,15% 0,55% 0,55% 0,31% 0,73% 0,70% -0,74% -0,47% -0,32% -0,30% 0,15% -1,58% -1,04% -0,77% -0,55% -0,35% 0,00% 0,01% -0,18% -0,25% 0,02% 0,16% -1,03% -0,78% -0,60% 0,18% 0,09% 0,00% -0,91% -0,46% 0,12% -0,94% -0,51% -0,96% -0,54% 0,11% -0,52% -0,08% -0,99% -0,62% 1,81% 2,22% 0,00% 0,35% -0,29% 0,14% -0,21% 0,21% -1,22% -0,84% -0,77% 0,12% 0,12% -0,77% -1,39% -0,78% -1,21% -0,59% 0,24% 0,06% 0,09% -0,98% -0,38% -0,67% -0,06% -0,88% 0,63% 0,45% 0,00% -1,03% -0,42% 0,07% 0,13% 0,02% 0,05% 0,11% -0,08% -0,84% -0,81% -0,65% -0,73% 0,11% -0,51% 0,12% 0,26% 0,27% -1,37% -0,76% -0,72% -0,10% 0,41% -0,03% 0,58% 0,53% -0,06% 0,53% 0,07% -0,48% 0,14% -0,66% -0,04% 0,00% 0,00% 0,00% -0,44% -1,03% -0,42% 0,42% 0,42% 0,16% 0,24% 0,03% -0,60% 0,01% -0,04% -0,22%
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
22,4385 21,3700 29,8095 28,3900 79,0755 75,3100 105,0420 100,0400 38,6715 36,8300 32,7495 31,1900 51,3660 48,9200 12,1695 11,5900 34,0410 32,4200 45,2235 43,0700 11,2560 10,7200 11,1615 10,6300 9,9855 9,5100 13,2615 12,6300 10,4265 9,9300 4,9770 4,7400 6,6045 6,2900 24,8850 23,7000 23,6040 22,4800 18,4065 17,5300 13,2825 12,6500 25,8720 24,6400 34,3665 32,7300 49,6020 47,2400 65,8770 62,7400 17,1885 16,3700 22,8375 21,7500 11,1720 10,6400 1,190,7000 1,134,0000 14,8365 14,1300 28,9485 27,5700 3,085,9500 2,939,0000 38,4510 36,6200 6,8145 6,4900 726,6000 692,0000 9,0510 8,6200 71,4315 68,0300 60,5010 57,6200 94,8885 90,3700 20,8635 19,8700 27,7200 26,4000 5,2395 4,9900 6,9615 6,6300 20,3385 19,3700 17,2200 16,4000 27,0165 25,7300 158,3715 150,8300 199,1325 189,6500 11,7495 11,1900 79,4640 75,6800 67,2945 64,0900 105,5460 100,5200 39,2910 37,4200 33,2745 31,6900 52,1955 49,7100 28,8225 27,4500 24,6540 23,4800 12,7470 12,1400 13,7550 13,1000 18,2700 17,4000 18,1545 17,2900 7,7280 7,3600 10,2690 9,7800 97,6815 93,0300 129,7590 123,5800 66,2025 63,0500 20,0130 19,0600 26,5860 25,3200 11,4975 10,9500 15,2670 14,5400 49,0455 46,7100 65,1420 62,0400 13,5135 12,8700 17,9445 17,0900 10,9305 10,4100 14,5215 13,8300 56,1225 53,4500 74,5500 71,0000 10,2375 9,7500 8,6730 8,2600 13,5975 12,9500 105,9765 100,9300 118,1355 112,5100 127,2495 121,1900 126,0420 120,0400 167,8215 159,8300 114,2925 108,8500 152,1870 144,9400 229,4460 218,5200 303,7965 289,3300 454,1880 432,5600 51,9330 49,4600 69,1425 65,8500 103,2150 98,3000 137,4345 130,8900 340,5570 324,3400 147,7140 140,6800 195,5940 186,2800 257,5020 245,2400 401,6565 382,5300 534,8070 509,3400 428,5365 408,1300 162,2670 154,5400 128,7720 122,6400 174,3315 166,0300 119,3955 113,7100 129,7065 123,5300 87,9270 83,7400 113,9355 108,5100 148,8795 141,7900 441,7245 420,6900 107,0055 101,9100 102,2280 97,3600 136,1220 129,6400 295,0815 281,0300 224,5635 213,8700 270,9525 258,0500 360,7695 343,5900 240,3240 228,8800 319,9980 304,7600 8,479,7370 8,075,9400 41,5905 39,6100 4,435,8825 4,224,6500 49,7280 47,3600 67,0740 63,8800 7,154,7105 6,814,0100 319,6200 304,4000 95,7180 91,1600 127,4490 121,3800 96,2220 91,6400 128,1210 122,0200 129,7590 123,5800 141,2355 134,5100 135,2715 128,8300 550,3995 524,1900 87,9690 83,7800 117,1275 111,5500 93,4605 89,0100 125,6430 119,6600 115,5000 110,0000 588,4305 560,4100 129,4860 123,3200 155,9775 148,5500 207,6795 197,7900 142,4640 135,6800 188,2230 179,2600
10,15% 12,79% 10,59% 13,18% 8,07% 9,59% 10,60% 2,84% 4,85% 7,30% 3,38% 3,30% 7,70% 10,11% 6,20% 11,79% 14,36% 1,11% 1,03% 4,97% 4,89% 6,02% 8,52% 8,32% 10,85% 20,46% 23,30% 6,19% 12,61% 9,11% 4,12% 10,45% 7,08% 7,81% 14,38% 10,94% 14,30% 15,91% 16,97% 4,09% 6,54% 5,72% 8,33% 12,81% 14,37% 15,43% 0,00% 0,02% 6,77% 4,36% 5,81% 6,79% 5,95% 7,42% 8,44% 1,52% 4,82% 1,17% 8,00% 10,55% 0,99% 7,29% 9,76% 6,41% 8,89% 1,55% 7,38% 9,90% 11,28% 13,86% 9,49% 12,05% 2,96% 5,36% -0,38% 1,99% 12,20% 14,83% 11,05% 12,53% 13,60% 1,75% 2,66% 13,71% 10,58% 13,81% 0,61% 3,55% 6,98% 9,67% 1,49% 7,99% 11,14% 4,64% 7,70% 16,98% 7,29% 10,01% 16,18% 11,00% 14,24% 4,06% 4,83% 2,64% 9,53% 4,98% 1,70% 11,03% 8,29% 6,71% 9,71% 7,61% 4,55% 7,61% 3,61% 3,61% 10,84% 14,07% 24,45% 28,09% 13,77% 6,36% 13,36% 14,18% 7,18% 14,23% 13,55% 12,13% 15,40% 7,56% 10,71% 0,03% 0,07% 0,10% 13,42% 8,95% 12,12% 7,97% 7,98% 7,68% -0,24% 0,55% 8,13% 11,29% -2,17% 0,27%
-0,04% 3,224,1000 3,224,1000 0,05% 6,492,6500 6,492,6500 0,06% 121,0110 115,8000 -0,01% 117,9074 112,8300 0,06% 112,3584 107,5200 0,04% 23,6484 22,6300 0,01% 137,0727 131,1700 0,13% 15,9676 15,2800 -0,29% 10,9621 10,4900 0,22% 19,1862 18,3600 -0,76% 31,2246 29,8800 -1,76% 111,9509 107,1300
0,31% 4,01% 0,60% 0,52% 0,84% 5,26% 4,01% 7,53% 5,43% 12,85% 16,72% 25,02%
AMUNDI ∂§§∞™ ∞∂¢∞∫ (∞¡Δπ¶ƒ.) (Δ∏§.: 210-37.13.900-2), URL: WWW.AMUNDI.COM AMUNDI ARBITRAGE VAR 2 (EUR)(1) AMUNDI DYNARBITRAGE VAR 4 (EUR)(1) AMUNDI FUNDS ABSOLUTE VAR 2 (USD)(1) AMUNDI FUNDS ABSOLUTE VAR 2 (EUR)(1) AMUNDI FUNDS ABSOLUTE VAR 4 (EUR)(1) AMUNDI FUNDS BOND GLOBAL (USD)(1) AMUNDI FUNDS BOND EURO INFLATION (EUR)(1) AMUNDI FUNDS BOND EURO HIGH YIELD (EUR)(1) AMUNDI FUNDS - GLOBAL CONVERTIBLE BOND (EUR) AE(1) AMUNDI FUNDS EQUITY ASIA EX JAPAN (EUR)(1) AMUNDI FUNDS EQUITY EMERGING EUROPE (EUR)(1) AMUNDI FUNDS EQUITY INDIA (EUR)(1)
537,765,990,50 199,629,775,70 3,195,196,68 9,719,645,37 14,161,370,17 71,713,555,05 92,629,102,47 70,653,852,99 7,686,622,99 150,664,601,00 48,126,642,96 24,145,142,97
166,795,18 30,747,04 27,593,54 86,147,87 131,710,54 3,169,454,64 706,176,09 4,624,419,31 732,975,49 8,204,695,12 1,610,646,78 225,387,35
3,224,1000 6,492,6500 115,8000 112,8300 107,5200 22,6300 131,1700 15,2800 10,4900 18,3600 29,8800 107,1300
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
KEP¢O™
AÌÔÈ‚·›· AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
AMUNDI FUNDS EQUITY GREATER CHINA (EUR)(1) 159,853,248,30 AMUNDI FUNDS EQUITY GREATER CHINA (USD)(1) 211,661,686,10 AMUNDI FUNDS EQUITY US OPPORTUNITIES (USD)(1) 15,217,466,23 AMUNDI FUNDS EQUITY GLOBAL SELECT (USD)(1) 126,159,365,00 AMUNDI FUNDS ABSOLUTE VOLATILITY ARBITRAGE (EUR)(1) 32,841,100,53 AMUNDI FUNDS BOND EURO CORPORATE (EUR)(1) 90,500,485,53 AMUNDI FUNDS ABSOLUTE VAR 4 (USD)(1) 316,023,79 AMUNDI FUNDS EQUITY THAILAND (EUR)(1) 34,624,241,51 AMUNDI FUNDS EQUITY KOREA (USD)(1) 14,359,019,03 AMUNDI FUNDS EQUITY LATIN AMERICA (EUR)(1) 423,233,452,50 AMUNDI FUNDS EQUITY INDIA (USD)(1) 31,970,583,81 AMUNDI FUNDS EQUITY LATIN AMERICA (USD)(1) 560,403,414,50 AMUNDI FUNDS EQUITY ASIA EX JAPAN (USD)(1) 199,494,998,20 AMUNDI FUNDS EQUITY EMERGING EUROPE (USD)(1) 63,724,487,94 AMUNDI FUNDS EQUITY US OPPORTUNITIES (EUR)(1) 11,492,686,53 EMPORIKI PROTECTED FUND MIDAS III(3) 41,859,850,53 EMPORIKI PROTECTED FUND MIDAS IV(3) 42,618,071,54 EMPORIKI PROTECTED FUND MIDAS V(3) 35,808,146,42 AMUNDI FUNDS EQUITY GLOBAL AGRICULTURE (USD)(1) 67,315,230,18 AMUNDI FUNDS EQUITY GLOBAL RESOURCES (USD)(1) 20,335,201,07 AMUNDI FUNDS EQUITY GLOBAL RESOURCES (EUR)(1) 15,357,753,24 AMUNDI FUNDS EQUITY ASEAN (EUR)(1) 55,875,703,56 AMUNDI FUNDS EQUITY EMERGING INTERNAL DEMAND (EUR)(1) 146,501,809,70 INVESTLIFE EFAPAX (EUR)(3) 7,182,437,23 AMUNDI FUNDS BOND GLOBAL INFLATION(1) 131,659,294,70 ATOUT PREMS ACTIONS AE(1) 131,677,278,40 AMUNDI FUNDS EQUITY BRAZIL (EUR)(1) 73,252,110,00 AMUNDI FUNDS INDEX EQUITY EURO IE(1) 145,630,717,20 AMUNDI FUNDS BOND GLOBAL (EUR)(1) 54,160,225,85 AMUNDI FUNDS BOND GLOBAL EMERGING (EUR)(1) 9,120,060,64 AMUNDI FUNDS INDEX EQUITY NORTH AMERICA (EUR)(1) 38,679,494,53 AMUNDI FUNDS BOND GLOBAL EMERGING (USD)(1) 12,075,872,29 AMUNDI FUNDS EQUITY GLOBAL AQUA (EUR)(1) 18,220,515,54 AMUNDI FUNDS EQUITY GLOBAL CLEAN PLANET (EUR)(1) 3,308,223,97 AMUNDI FUNDS ABSOLUTE VOLATILITY EURO EQUITIES(1) 528,724,744,90 AMUNDI FUNDS INDEX EQUITY EURO AE(1) 4,284,672,04 AMUNDI FUNDS EQUITY INDIA INFRASTRUCTURE (EUR)(1) 6,838,921,63 AMUNDI FUNDS ABSOLUTE VOLATILITY WORLD EQUITIES (USD)(1) 253,914,980,60 AMUNDI FUNDS EURO GOVIES - AE(1) 8,349,940,91 AMUNDI FUNDS BOND GLOBAL CORPORATE (USD)(1) 777,528,17 EMPORIKI MINOAS(3) 27,798,964,36 AMUNDI FUNDS INDEX GLOBAL BOND (EUR)HEDGED - AE(1) 34,527,502,84 AMUNDI FUNDS EQUITY KOREA (EUR)(1) 17,395,91 AMUNDI FUNDS MONEY MARKET EURO (EUR)(1) 653,135,517,60 AMUNDI FUNDS BOND EURO AGGREGATE (EUR)(1) 41,424,452,35 AMUNDI FUNDS EQUITY EUROLAND SMALL CAP (EUR)(1) 28,206,160,41 AMUNDI FUNDS EQUITY GLOBAL SELECT(1) 95,279,333,14 AMUNDI FUNDS EQUITY EUROPE SELECT (EUR)(1) 44,081,344,16 AMUNDI FUNDS MONEY MARKET USD(1) 260,436,301,60 AMUNDI FUNDS EQUITY EURO SELECT (EUR)(1) 39,047,509,31 AMUNDI FUNDS EQUITY EMERGING WORLD (USD)(1) 403,930,750,50 AMUNDI FUNDS ABSOLUTE VAR 2 - AHG-C(1) 318,196,71 AMUNDI FUNDS EQUITY GLOBAL GOLD MINES-AU (USD)(1) 75,802,351,84 MIDAS VI EMPORIKI PROTECTED FUND(3) 37,574,433,80 AMUNDI INTERNATIONAL SICAV - AE(1) 49,101,753,06 AMUNDI INTERNATIONAL SICAV - AHE(1) 669,723,228,00 AMUNDI INTERNATIONAL SICAV - AU (USD)(1) 858,832,958,90 AMUNDI FUNDS EQUITY EMERGING WORLD (EUR)(1) 305,060,607,60 AMUNDI FUNDS MONEY MARKET EURO - IE(1) 191,418,279,20
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
426,809,10 426,809,10 1,369,868,86 15,434,905,39 280,384,88 5,767,834,59 3,027,25 423,852,13 672,731,14 817,949,82 225,387,35 817,949,82 8,204,695,12 1,610,646,78 1,369,868,86 419,201,05 426,078,69 353,247,36 761,018,85 238,126,82 238,126,82 777,699,52 2,083,907,50 65,266,92 1,129,601,99 12,769,457,84 821,818,43 157,055,83 3,169,454,64 442,568,09 294,146,78 442,568,09 201,360,99 55,145,02 3,429,245,48 46,514,39 172,442,62
374,5300 495,9200 11,1100 8,1700 117,1300 15,6900 104,3900 81,6900 21,3400 517,4300 141,8500 685,1300 24,3100 39,5600 8,3900 99,8500 100,0200 101,3600 88,4500 85,4000 64,4900 71,8500 70,3000 110,0400 116,5500 10,3100 89,1300 927,2500 17,0880 20,6100 131,5000 27,2900 90,4900 59,9900 154,1800 92,1100 39,6600
0,67% 0,50% -0,27% -0,37% 0,11% 0,26% 0,07% 0,10% 0,00% 0,36% -1,94% 0,19% 0,04% -0,95% -0,12% 0,00% 0,00% 0,00% -0,47% 0,16% 0,33% -0,14% 0,17% 0,00% 0,54% 0,00% 0,58% -0,84% 0,19% -0,19% -0,08% -0,37% -0,17% -0,22% -0,01% -0,84% -2,96%
391,3839 518,2364 11,6100 8,5377 122,4009 16,3961 109,0876 85,3661 22,3003 540,7144 148,2333 715,9609 25,4040 41,3402 8,7676 102,8455 103,0206 104,9076 92,4303 89,2430 67,3921 75,0833 73,4635 113,3412 121,7948 10,3100 93,1409 950,4313 17,8570 21,5375 137,4175 28,5181 94,5621 62,6896 161,1181 96,2550 41,4447
374,5300 495,9200 11,1100 8,1700 117,1300 15,6900 104,3900 81,6900 21,3400 517,4300 141,8500 685,1300 24,3100 39,5600 8,3900 94,8575 95,0190 96,2920 88,4500 85,4000 64,4900 71,8500 70,3000 109,4898 116,5500 10,3100 89,1300 927,2500 17,0880 20,6100 131,5000 27,2900 90,4900 59,9900 154,1800 92,1100 39,6600
13,83% 16,11% 9,46% 11,01% 0,39% 3,50% 0,77% 11,52% 13,87% 16,36% 27,52% 18,69% 15,10% 19,05% 7,29% -0,13% 0,21% 0,17% 11,06% 9,43% 7,27% 11,57% 13,83% 3,68% 0,58% 1,68% 19,43% 10,12% 3,16% 8,02% 6,33% 10,17% 7,19% 7,76% 0,10% 10,07% 28,81%
1,748,029,11 82,590,79 6,169,99 278,784,16 290,123,28 200,00 6,495,501,10 401,928,98 309,488,51 15,434,905,39 333,375,90 2,598,348,49 325,066,53 4,150,498,09 3,328,13 802,358,49 367,013,21 458,666,40 5,159,902,10 169,521,85 4,150,498,09 190,089,76
145,2600 101,1000 126,0200 99,7100 119,0100 86,9800 100,5500 103,0600 91,1400 6,1700 132,2300 100,2300 120,1200 97,3200 95,6100 94,4700 102,3700 107,0500 129,7900 5,066,2100 73,5000 1,006,9900
-0,01% 151,7967 145,2600 0,14% 105,6495 101,1000 0,37% 131,6909 126,0200 0,00% 103,1999 94,7245 0,16% 124,3655 119,0100 0,17% 90,8941 86,9800 0,00% 105,0748 100,5500 0,16% 107,6977 103,0600 -0,55% 95,2413 91,1400 -0,16% 6,4477 6,1700 -0,95% 138,1804 132,2300 0,00% 104,7404 100,2300 -0,92% 125,5254 120,1200 0,14% 101,6994 97,3200 0,00% 99,9125 95,6100 1,74% 98,7212 94,4700 0,00% 105,9530 97,2515 -0,20% 112,4025 107,0500 -0,11% 136,2795 129,7900 -0,10% 5,319,5205 5,066,2100 0,33% 76,8075 73,5000 0,00% 1,032,1648 1,006,9900
-0,34% 1,36% 4,89% 5,04% 0,40% 11,66% 0,10% 2,25% 12,45% 8,82% 9,60% 0,09% 10,11% 15,79% 0,52% 10,95% 2,58% 4,50% 7,65% 7,58% 13,53% 0,13%
105,817,13 37,580,19 144,777,89 142,077,76 178,326,62 24,194,02 52,230,01 461,755,92 3,469,33 44,342,33
117,3300 120,7800 120,1300 116,2400 122,2000 115,1000 123,3200 59,3200 55,6300 112,7700
-0,12% -0,05% -0,21% -0,15% -0,29% -0,23% 0,19% 0,54% -0,41% 0,09%
5,32% 4,64% 6,79% 6,75% 8,07% 8,38% 5,18% 9,24% 5,84% 1,30%
CITIBANK (Δ∏§.: 210-92.90.000), URL: WWW.CITIBANK.GR LEGG MASON MULTI-MGR CONSERVATIVE EUR CL.A 23,491,974,56 LEGG MASON MULTI-MGR CONSERVATIVE USD CL.A 4,926,975,01 LEGG MASON MULTI-MGR BALANCED EUR CL.A 27,819,992,82 LEGG MASON MULTI-MGR BALANCED USD CL.A 16,715,016,39 LEGG MASON MULTI-MGR PERFORMANCE EUR CL.A 28,931,724,60 LEGG MASON MULTI-MGR PERFORMANCE USD CL.A 3,088,250,48 LEGG MASON WEST ASSET US HIGH YIELD FUND CLASS A $ ACC 6,441,005,00 LEGG MASON CAPITAL MGMT VALUE FUND CLASS A US$ ACC 27,391,361,00 LEGG MASON CAPITAL MGMT VALUE FUND CLASS A EURO ACC 192,999,00 LEGG MASON WEST ASSET US CORE BOND FUND CLASS A $ ACC 5,000,484,00 LEGG MASON WEST ASSET GLOBAL MULTI STRATEGY FUND CLASS A $ ACC 87,276,908,00 LEGG MASON ROYCE US SMALL CAP OPPORT.FUND CLASS A $ ACC 113,704,011,00 LEGG MASON ROYCE US SMALL CAP OPPORT.FUND CLASS A EUR ACC 13,378,527,00 LEGG MASON BRANDYWINE GL.FIXED INCOME FUND CLASS A $ ACC 66,464,015,00 LEGG MASON BATTERYMARCH ASIA PACIFIC EQ.FUND CLASS A $ ACC 20,119,021,00 LEGG MASON BATTERYMARCH ASIA PACIFIC EQ.FUND CLASS A EUR ACC 748,527,00 LEGG MASON WESTASSET EUR COR PLUS BD FD GA EUR AC 5,076,892,00 LEGG MASON BATTERYMARCH EURPEAN EQ FD GA EUR AC 36,141,255,00 LEGG MASON BATTERYMARCH EURPEAN EQ FD GA US$ AC 1,925,422,00 LEGG MASON CLEARBRIDGE US AGGRESS GR.FD GA EUR AC 959,728,00 LEGG MASON CLEARBRIDGE US AGGRES GR.FD.A(G)US$ AC 57,136,369,00 LEGG MASON WESTERN ASSET US CORE BD FD GA US$ AC 5,546,655,00 LEGG MASON CLEARBRIDGE US FDAMENTL VALFD GA EUR AC 287,494,00 LEGG MASON CLEARBRIDGE US FDAMENT VAL FD GA US AC 18,734,194,00 LEGG MASON CLEARBRIDGE US LRG CAP GR FD GA EUR AC 195,061,00 LEGG MASON CLEARBRIDGE US LRG CAP GR.FD GA $ AC 3,306,588,00 LEGG MASON BATTERYMARCH ASIA PAC EQ FD GA EUR AC 770,897,00 LEGG MASON BATTERYMARCH ASIA PAC EQ FD GA US$ AC 16,466,403,00 LEGG MASON WEST ASSET EUR CORE PLUS BD FD A EUR AC 7,210,00 LEGG MASON BATTERYMARCH EURPEAN EQ FD A US$ AC 305,757,00 LEGG MASON BATTERYMARCH EURPEAN EQ FD A EUR AC 41,542,00 LEGG MASON CLEARBRIDGE US AGGRESS GR FD A EUR AC 773,919,00 LEGG MASON CLEARBRIDGE US AGGRESS GR FD A US$ AC 65,704,211,00 LEGG MASON CLEARBRIDGE US FDAMNTL VAL FD A EUR AC 44,657,00 LEGG MASON CLEARBRIDGE US FDAMNTL VAL FD A US$ AC 20,442,489,00 LEGG MASON CLEARBRIDGE US LRG CAP GR. FD A EUR AC 96,846,00 LEGG MASON CLEARBRIDGE US LRG CAP GR. FD A $ AC 4,284,931,00 LEGG MASON PERMAL GLOBAL ABSOLUTE FUND EUR HEDGED 9,325,822,00 LEGG MASON CB US APPRECIATION GA EURO ACCUMULATING 760,986,00 LEGG MASON CB US APPRECIATION GA US ACCUMULATING 4,346,570,00 LEGG MASON PERMAL GLOBAL ABSOLUTE FUND USD 22,760,531,00 LEGG MASON CB US APPRECIATION FUND CLASS A EURO 11,484,921,00 LEGG MASON CB US APPRECIATION FUND CLASS A USD 54,329,195,00 LEGG MASON EUROLAND CASH FUND EUR CL.A 23,467,226,93 LEGG MASON EMERGING MARKETS EQUITY FND USD 738,201,531,31 LEGG MASON EMERGING MARKETS EQUITY FND EUR 738,201,531,31 LEGG MASON EUROLAND EQUITY FUND EUR 11,205,370,43 JP MORGAN GLOBAL DYNAMIC FUND USD 296,057,991,23 JP MORGAN EMERGING MARKETS EQUITY FUND USD 1,946,073,996,86 JP MORGAN US VALUE FUND USD 172,965,378,91 JP MORGAN AMERICA LARGE CAP FUND USD 40,169,465,20 JP MORGAN EUROPE EQUITY FUND EUR 161,643,708,18 JP MORGAN EUROPE STRATEGIC VALUE FUND EUR 895,975,712,39 JP MORGAN PACIFIC EQUITY FUND USD 430,165,480,54 JP MORGAN UK EQUITY FUND GBP 17,134,466,53 JP MORGAN JAPAN EQUITY FUND USD 113,047,790,10 JP MORGAN ASIA PACIFIC EXCL JAPAN EQUITY USD 170,476,395,21 JP MORGAN EMERGING EMEA EQUITY A USD 350,969,926,82 JP MORGAN EUROPE STRATEGIC GROWTH FUND EUR 145,722,400,01 JP MORGAN CHINA FUND USD 2,121,509,046,78 JP MORGAN INDIA FUND USD 967,340,393,93 JP MORGAN EMERGING MARKETS DEBT A HEDGED EUR 73,538,667,29 JP MORGAN EUROPE SMALL CAP FUND EUR 131,504,675,55 JP MORGAN EUROLAND EQUITY A-EUR 89,158,223,52 JP MORGAN US SMALL CAP GROWTH FUND USD 38,081,383,70 JP MORGAN EASTERN EUROPE EQUITY FUND EUR 353,365,886,25 JP MORGAN EUROPE CONVERGENCE EQUITY FUND EUR 37,459,605,52 JP MORGAN GLOBAL SOCIALLY RESPONSIBLE FUND USD 37,914,564,50 JP MORGAN LATIN AMERICA EQUITY FUND USD 306,499,442,27 JP MORGAN GLOBAL CONVERTIBLE BOND FUND EUR 283,322,149,10 JP MORGAN GLOBAL AGGREGATE BOND FUND USD 22,832,466,66 JP MORGAN GLOBAL NATURAL RESOURCES FUND EUR 747,144,631,94 JP MORGAN EMEGING MARKETS EQUITY EUR 626,858,652,88 JP MORGAN PACIFIC EQUITY EUR 13,329,633,04 JP MORGAN USD GLOBAL BOND FUND USD 20,754,693,61 JP MORGAN GLOBAL ENHANCED BOND FUND EUR 14,914,528,58 JP MORGAN EUROPE BOND FUND EUR 18,428,995,28 JP MORGAN US BOND FUND USD 21,649,491,37 JP MORGAN EUR GLOBAL BOND FUND EUR 34,868,278,69 JP MORGAN GLOBAL CAPITAL PRESERVATION A-EUR 499,001,724,41 JP MORGAN GLOBAL CAPITAL PRESERVATION A-USD 47,981,255,45 JP MORGAN GLOBAL HIGH YIELD BOND FUND EUR 204,998,950,18 JP MORGAN GLOBAL CAP PRESERVATION FUND USD 3,513,015,68 JP MORGAN EUROPE TECHNOLOGY FUND EUR 15,854,681,98 JP MORGAN EMERGING MIDDLE EAST EQUITY FUND USD 22,398,059,65 JP MORGAN PACIFIC TECHNOLOGY FUND USD 7,412,282,73 JP MORGAN RUSSIA FUND USD 394,140,807,45 JP MORGAN US DYNAMIC FUND EUR 14,990,284,80 JP MORGAN US DYNAMIC FUND USD 46,521,614,29 JP MORGAN BRAZIL EQUITY FUND USD 398,081,158,60 JP MORGAN EUROPE SELECT EQUITY FUND EUR 83,298,078,72 JP MORGAN GLOBAL FOCUS FUND A EUR 339,648,473,91 JPM HIGHBRIDGE STATISTICAL MKT NEUTRAL A -EUR 144,322,682,34
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
120,8499 124,4034 124,6349 120,5990 126,7825 119,4163 125,7864 61,9301 58,0777 115,0254
117,3300 120,7800 120,1300 116,2400 122,2000 115,1000 123,3200 59,3200 55,6300 112,7700
667,918,48
130,6700
0,27%
133,2834
130,6700
3,36%
1,127,456,73
100,8500
1,34%
105,2874
100,8500
17,36% 13,56%
135,396,49
98,8100
0,39%
103,1576
98,8100
472,381,06
140,7000
0,24%
143,5140
140,7000
1,88%
192,250,56
104,6500
-0,97%
109,2546
104,6500
14,61%
9,420,17 49,807,63 331,267,23 16,804,17 7,380,82 538,768,21 50,947,51 2,488,48 152,075,61 1,565,12 25,256,55 7,753,94 157,528,01 70,14 4,592,33 382,35 6,107,80 628,207,39 445,06 233,468,35 747,44 39,859,82 94,038,74 6,592,05 40,388,12 221,729,48 100,656,63 521,844,16 155,303,13 123,135,24 8,075,13 49,201,00 20,877,988,28 62,843,996,38 11,372,382,03 3,663,325,28 5,335,170,47 85,955,140,19 6,863,199,25 2,371,037,91 5,929,242,40 3,703,314,75 6,305,241,53 19,664,520,38 49,112,691,87 13,370,823,11 5,820,261,19 3,930,210,79 3,064,137,22 2,527,681,00 8,286,994,04 2,118,418,11 6,521,610,31 4,942,215,72 27,797,994,30 1,719,852,51 33,767,777,34 35,483,753,85 1,122,754,24 151,800,72 118,003,09 124,374,97 116,028,13 292,306,46 470,087,95 417,515,37 909,668,49 32,868,40 1,107,886,45 1,490,087,26 494,019,84 30,687,955,36 1,714,459,77 4,443,657,94 34,807,099,17 107,243,16 22,020,733,53 1,352,588,99
79,4600 101,9300 109,1000 114,5800 130,0300 106,0500 108,8700 115,5300 123,1900 124,6300 130,9200 99,4200 104,5300 102,8000 66,5800 108,6500 126,7100 104,5900 100,3400 87,5600 129,5700 107,5000 99,1700 115,4400 107,6200 102,6500 114,1000 104,1100 135,5200 327,3700 247,1100 82,3500 14,1800 30,9700 15,2100 10,9700 30,3000 10,4200 62,6800 7,2300 19,0700 46,0300 55,6600 7,4100 43,2000 72,3500 9,5100 33,4600 29,1000 15,0700 42,6400 17,6800 5,8100 62,0200 10,1900 13,2800 22,1300 13,3000 8,9400 136,7200 126,3900 148,1700 186,5900 119,2900 1,061,5100 114,9200 169,6500 141,9800 14,3100 15,0300 15,0000 12,8400 6,5800 10,4700 11,4400 776,7200 15,4200 106,7000
-1,90% 82,9562 79,4600 0,12% 103,9686 101,9300 -0,29% 113,9004 109,1000 0,67% 119,6215 114,5800 -0,25% 135,7513 130,0300 0,69% 110,7162 106,0500 0,08% 111,0474 108,8700 -0,47% 120,6133 115,5300 0,49% 128,6104 123,1900 -0,57% 130,1137 124,6300 0,40% 136,6805 130,9200 -1,90% 103,7945 99,4200 -0,98% 109,1293 104,5300 0,12% 104,8560 102,8000 0,67% 69,5095 66,5800 -0,29% 113,4306 108,6500 -0,25% 132,2852 126,7100 0,70% 109,1920 104,5900 -0,47% 104,7550 100,3400 0,48% 91,4126 87,5600 -0,56% 135,2711 129,5700 0,40% 112,2300 107,5000 0,24% 103,5335 99,1700 -0,51% 120,5194 115,4400 0,44% 112,3553 107,6200 0,24% 107,1666 102,6500 -0,51% 119,1204 114,1000 0,43% 108,6908 104,1100 0,01% 135,5200 135,5200 -0,21% 341,7743 327,3700 -0,04% 257,9828 247,1100 -0,80% 84,4088 82,3500 -0,35% 14,8039 14,1800 -0,64% 32,3327 30,9700 -0,52% 15,8792 15,2100 -0,45% 11,4527 10,9700 -0,49% 31,6332 30,3000 -0,95% 10,8785 10,4200 -0,35% 65,4379 62,6800 0,14% 7,5481 7,2300 0,37% 19,9091 19,0700 -0,99% 48,0553 46,0300 0,09% 58,1090 55,6600 -0,13% 7,7360 7,4100 -1,05% 45,1008 43,2000 0,00% 75,5334 72,3500 0,21% 9,7002 9,5100 -0,39% 34,9322 33,4600 -1,09% 30,3804 29,1000 -0,07% 15,7331 15,0700 -0,09% 44,5162 42,6400 -1,28% 18,4579 17,6800 -0,51% 6,0656 5,8100 0,02% 64,7489 62,0200 -0,20% 10,6384 10,1900 0,30% 13,5456 13,2800 0,27% 23,1037 22,1300 -1,04% 13,8852 13,3000 -0,78% 9,3334 8,9400 0,12% 139,4544 136,7200 0,14% 128,9178 126,3900 0,10% 151,1334 148,1700 0,14% 190,3218 186,5900 0,12% 121,6758 119,2900 0,06% 1,093,3553 1,061,5100 0,06% 118,3676 114,9200 0,08% 173,0430 169,6500 0,49% 146,2394 141,9800 -0,35% 14,9396 14,3100 -0,79% 15,6913 15,0300 -0,60% 15,6600 15,0000 0,16% 13,4050 12,8400 -1,20% 6,8695 6,5800 -0,66% 10,9307 10,4700 -0,69% 11,9434 11,4400 -0,56% 810,8957 776,7200 -0,84% 16,0985 15,4200 -0,22% 108,8340 106,7000
10,99% 2,59% 6,99% 10,61% 9,42% 13,05% 1,32% 6,13% 9,63% 7,54% 11,18% 10,97% 14,64% 2,52% 10,51% 6,89% 9,33% 13,00% 6,07% 9,60% 7,40% 11,17% 4,84% 3,87% 7,27% 4,91% 3,77% 7,24% 0,77% 19,20% 16,29% 9,22% 10,01% 14,03% 5,70% 7,44% 6,88% 9,11% 12,88% 7,43% 9,66% 14,67% 14,64% 6,31% 15,57% 25,15% 4,97% 9,96% 9,77% 10,81% 18,28% 14,88% 8,60% 19,13% 6,81% 1,61% 15,74% 11,39% 10,37% 1,27% 2,00% 3,06% 1,94% 1,07% 0,14% 0,79% 4,02% 2,48% 10,50% 12,42% 10,05% 21,48% 5,96% 8,50% 20,55% 10,70% 9,75% 1,50%
AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
JPM HIGHBRIDGE STATISTICAL MKT NEUTRAL A -USD 2,411,347,43 JPM HIGHBRIDGE STATISTICAL MKT NEUTRAL A -USD HEDGED 10,746,171,17 JPMORGAN EMERGING MKTS INFRASTRUCTURE EQUITY-EUR 47,789,751,83 JPMORGAN EMERGING MKTS INFRASTRUCTURE EQUITY-USD 101,095,466,52 SCHRODER EURO EQUITY FUND EUR 368,509,626,72 SCHRODER PACIFIC EQUITY FUND USD 109,562,147,73 SCHRODER JAPANESE EQUITY FUND JPY 9,430,908,603,00 SCHRODER EMERGING EUROPE FUND EUR 108,525,308,28 SCHRODER ITALIAN EQUITY FUND EUR 21,051,116,78 SCHRODER SWISS EQUITY FUND CHF 99,316,362,10 SCHRODER GLOBAL CORPORATE BOND FUND USD 456,233,038,57 SCHRODER GREATER CHINA FUND USD 784,171,594,27 SCHRODER GLOBAL INFLATION LINKED BOND FUND EUR 43,455,763,17 SCHRODER KOREAN EQUITY FUND USD 22,365,789,68 SCHRODER EURO EQUITY FUND USD 4,853,442,22 SCHRODER JAPANESE EQUITY FUND USD 298,146,759,00 SCHRODER EUROPEAN EQUITY ALPHA FUND EUR 138,916,817,72 SCHRODER ASIAN BOND ABSOLUTE RETURN USD A ACC 123,738,629,64 SCHRODER ISF EMERGING EUROPE DEBT ABSOLUTE RETURN EUR28,384,227,15 SCHRODER US SMALLER COMPANIES FUND USD 218,009,180,60 SCHRODER EURO CORPORATE BOND FUND EUR 1,557,238,184,01 SCHRODER EURO SHORT TERM BOND EUR 182,519,892,56 SCHRODER US DOLLAR BOND USD 300,193,550,33 SCHRODER ISF BRIC FUND USD A ACC. 1,062,514,770,10 SCHRODER ISF BRIC FUND EUR A ACC. 477,135,917,86 SCHRODER ISF STRATEGIC BOND FUND EUR 159,938,092,62 SCHRODER ISF STRATEGIC BOND FUND USD 34,109,681,22 SCHRODER ISF QEP GLOBAL ACTIVE VALUE USD 26,587,725,29 SCHRODER ISF QEP GLOBAL ACTIVE VALUE EUR 14,766,528,29 SCHRODERS ALTERNATIVE SOLUTIONS COMMODITY USD 960,855,786,10 SCHRODERS ALTERNATIVE SOLUTIONS COMMODITY EUR 271,326,289,91 SCHRODERS ALTERNATIVE SOLUTIONS AGRICULTURE USD 351,409,236,08 SCHRODERS ALTERNATIVE SOLUTIONS AGRICULTURE EUR 57,273,438,73 SCHRODERS MULTI MGR CONSERVIVE PRTF EUR 22,804,650,38 STS CONSERVATIVE PRTF SCHRODERS MM CL A1/USD 92,006,044,43 STS BALANCED PRTF SCHRODERS MM CL A1/USD 109,324,728,36 STS GROWTH PRTF SCHRODERS MM CL A1/USD 48,314,789,54 SCHRODER GLOBAL DYNAMIC BALANCED FUND A1 EUR 23,249,061,64 SCHRODER GLOBAL DIVERSIFIED GROWTH FUND A1 EUR 11,082,317,80 SCHRODER ISF MIDDLE EAST FUND USD 76,233,857,55 SCHRODER ISF MIDDLE EAST FUND EUR 36,639,785,41 SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY USD 36,378,495,42 SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY EUR HEDGED 5,421,901,67 SCHRODER ISF EUROPEAN DEFENSIVE FUND EUR 25,888,405,80 SCHRODER ISF EMERGING MARKETS DEBT ABSOLUTE RETURN FUND CL A USD 374,611,101,11 SCHRODER ISF EMERGING MARKETS DEBT ABSOLUTE RETURN HEDGED 642,369,522,59 SCHRODER ISF US SMALL & MID CAP EQUITY FUND CL.A USD 293,413,770,44 SCHRODER ISF US SMALL & MID CAP EQUITY FUND CL.A EUR HEDGED 14,204,245,05 SCHRODER ISF EURO LIQUIDITY CL.A EUR ACC. 320,547,682,63 SCHRODER ISF US DOLLAR LIQUIDITY CL.A USD ACC. 54,530,625,69 SCHRODER ISF GLOBAL CONVERTIBLE BOND FUND-USD 16,765,595,23 SCHRODER ISF GLOBAL CONVERTIBLE BOND FUND-EUR 64,296,483,33 SCHRODER ISF ASIAN CONVERTIBLE BOND FUND-USD 21,758,328,07 SCHRODER ISF ASIAN CONVERTIBLE BOND FUND-EUR 20,333,254,33 SCHRODER ISF GLOBAL CORPORATE BOND EUR HEDGED 1,401,787,640,53 SCHRODER GAIA EGERTON EQUITY FUND EUR(1) 27,325,232,03 SCHRODER GAIA EGERTON EQUITY FUND HEDGED USD(1) 326,192,62 SCHRODER GAIA EGERTON EQUITY FUND HEDGED GBP(1) 1,037,128,44 CREDIT SUISSE EQUITY EUROPEAN PROPERTY EUR(1) 17,211,850,19 CREDIT SUISSE EQUITY (LUX)SMALL & MID CAP GERMANY EUR(1) 259,488,164,00 CREDIT SUISSE EQUITY ITALY EUR(1) 23,269,348,01 CREDIT SUISSE EQUITY FUND (LUX) GLOBAL PRESTIGE EUR(1) 130,151,061,70 BLACKROCK GLOBAL FUNDS EURO MARKETS EUR 1,628,081,320,32 BLACKROCK GLOBAL FUNDS EURO MARKETS USD 2,163,369,915,57 BLACKROCK GLOBAL FUNDS EUROPEAN USD 3,284,158,108,72 BLACKROCK GLOBAL FUNDS EUROPEAN EUR 2,472,381,591,59 BLACKROCK GLOBAL FUNDS JAPAN USD 58,785,780,83 BLACKROCK GLOBAL FUNDS JAPAN EUR 44,266,150,60 BLACKROCK GLOBAL FUNDS LATIN AMERICAN USD 6,307,278,041,51 BLACKROCK GLOBAL FUNDS LATIN AMERICAN EUR 4,748,081,500,10 BLACKROCK GLOBAL FUNDS US FLEXIBLE EQUITY USD 1,297,354,540,05 BLACKROCK GLOBAL FUNDS US FLEXIBLE EQUITY EUR 976,743,935,33 BLACKROCK GLOBAL FUNDS UNITED KINGDOM GBP 391,560,279,52 BLACKROCK GLOBAL FUNDS UNITED KINGDOM USD 614,130,742,67 BLACKROCK GLOBAL FUNDS EUROPEAN SMALL & MID CAP USD 454,203,098,60 BLACKROCK GLOBAL FUNDS EUROPEAN SMALL & MID CAP EUR 341,923,584,12 BLACKROCK GLOBAL FUNDS JAPAN SMALL & MID CAP OPPORT USD 183,190,085,20 BLACKROCK GLOBAL FUNDS JAPAN SMALL & MID CAP OPPORT EUR 137,917,822,20 BLACKROCK GLOBAL FUNDS US SMALL & MID CAP OPPORT USD 446,044,813,84 BLACKROCK GLOBAL FUNDS US SMALL & MID CAP OPPORT EUR 335,778,839,88 BLACKROCK GLOBAL FUNDS EURO BOND USD 1,616,214,100,93 BLACKROCK GLOBAL FUNDS EURO BOND EUR 1,216,887,974,14 BLACKROCK GLOBAL FUNDS GLOBAL BOND FUND USD 530,608,989,79 BLACKROCK GLOBAL FUNDS WORLD GOLD USD 10,306,789,324,38 BLACKROCK GLOBAL FUNDS WORLD GOLD EUR 7,759,995,637,36 BLACKROCK GLOBAL FUNDS WORLD MINING USD 18,696,479,969,80 BLACKROCK GLOBAL FUNDS WORLD MINING FUND EUR 14,075,026,118,11 BLACKROCK GLOBAL FUNDS WORLD ENERGY USD 5,090,036,596,77 BLACKROCK GLOBAL FUNDS WORLD ENERGY EUR 3,831,599,428,69 BLACKROCK GLOBAL FUNDS EMERGING EUROPE EUR 1,843,730,216,47 BLACKROCK GLOBAL FUNDS EMERGING EUROPE USD 2,449,019,658,98 BLACKROCK GLOBAL FUNDS WORLD FINANCIALS EUR 132,997,343,73 BLACKROCK GLOBAL FUNDS WORLD FINANCIALS USD 176,601,039,08 BLACKROCK GLOBAL FUNDS WORLD HEALTHSCIENCE EUR 338,798,860,69 BLACKROCK GLOBAL FUNDS WORLD HEALTHSCIENCE USD 449,889,085,40 BLACKROCK GLOBAL FUNDS WORLD TECHNOLOGY EUR 124,393,287,62 BLACKROCK GLOBAL FUNDS WORLD TECHNOLOGY USD 165,219,802,53 BLACKROCK GLOBAL FUNDS NEW ENERGY EUR 1,308,341,315,17 BLACKROCK GLOBAL FUNDS NEW ENERGY USD 1,738,337,258,43 BLACKROCK GLOBAL FUNDS GLOBAL SMALL CAP EUR 257,549,622,45 BLACKROCK GLOBAL FUNDS GLOBAL SMALL CAP USD 342,054,684,86 BLACKROCK GLOBAL FUNDS GLOBAL OPPORTUN EUR 75,022,194,51 BLACKROCK GLOBAL FUNDS GLOBAL OPPORTUN USD 99,654,075,74 BLACKROCK GLOBAL FUNDS GLOBAL EQUITY USD A 256,536,773,74 BLACKROCK GLOBAL FUNDS GLOBAL EQUITY EUR A 193,320,239,67 BLACKROCK GLOBAL FUNDS GLOBAL ALLOCATION USD 16,162,524,915,85 BLACKROCK GLOBAL FUNDS GLOBAL ALLOCATION HEDGED EUR 11,231,585,111,02 BLACKROCK GLOBAL FUNDS ASIAN DRAGON EUR 249,772,351,38 BLACKROCK GLOBAL FUNDS ASIAN DRAGON USD 331,789,069,02 BLACKROCK GLOBAL WORLD AGRICULTURE A2 USD 377,538,129,36 BLACKROCK GLOBAL WORLD AGRICULTURE HEDGED A2 EUR 364,953,525,05 BGF GLOBAL HIGH YIELD BOND FUND (HEDGED A2 EUR) 1,205,177,082,85 BGF EMERGING MARKETS BOND FUND EUR A2 642,073,688,36 BGF - GLOBAL ALLOCATION FUND EUR 12,165,986,946,18 BGF GLOBAL EQUITY INCOME A5G USD 630,753,989,19 BGF GLOBAL EQUITY INCOME HEDGED A5G EUR 596,804,057,76 BGF EUROPEAN EQUITY INCOME FUND A5G EUR 35,181,850,34 MFS MERIDIAN EUROPEAN RESEARCH FUND EUR CL. A(1) 206,140,537,30 MFS MERIDIAN GLOBAL EQUITY FUND EUR CL. A(1) 45,623,976,95 MFS MERIDIAN US CONCENTRATED GROWTH FUND USD CL. A(1)297,024,355,72 MFS MERIDIAN ABSOLUTE RETURN FUND EUR CL. A(1) 8,234,295,21 MFS MERIDIAN VALUE FUND USD CL. A(1) 453,619,864,35 MFS MERIDIAN EMERGING MARKETS DEBT EUR CL.A1(1) 25,864,926,86 MFS MERIDIAN EMERGING MARKETS DEBT USD CL.A1(1) 1,013,605,042,97 MFS MERIDIAN HIGH YIELD FUND EUR A1(1) 4,692,289,06 MFS MERIDIAN FUNDS - EUROPEAN VALUE FUND USD(1) 14,708,116,44 MFS MERIDIAN FUNDS - EUROPEAN VALUE FUND EUR(1) 318,908,101,28 MFS MERIDIAN FUNDS - INFLATION ADJUSTED BOND USD(1) 143,393,777,14 INVESCO PAN EUROPEAN EQUITY (EX PAN EUR.)EUR CL.A 645,577,902,21 INVESCO BOND FUND USD 454,238,246,66 INVESCO GLOBAL HIGH INCOME FUND USD 93,824,516,14 INVESCO CAPITAL SHIELD 90 FUND EUR 125,716,173,13 INVESCO EUROPEAN GROWTH EQUITY FUND EUR 59,892,322,49 INVESCO NIPPON SM/MID CAP (EX NIP ENTRPR)JPY CL.A 3,233,372,962,77 INVESCO NIPPON SM/MID CAP (EX NIP ENTRPR)EUR CL.E 3,233,372,962,77 INVESCO GREAT CHINA EQ (EX OPPORTUNIT) USD CL.A 678,964,356,82 INVESCO GREAT CHINA EQ (EX OPPORTUNIT) EUR CL.E 678,964,356,82 INVESCO EURO INFLATION-LINKED BOND EUR 42,605,984,54 INVESCO ENERGY USD CL.A 331,943,298,32 INVESCO ENERGY EUR CL.E 331,943,298,32 INVESCO ABSOLUTE RETURN BOND (EX.RETURN PLUS) EUR 19,846,005,46 INVESCO JAPANESE EQUITY ADVANTAGE E EUR 971,451,479,43 INVESCO JAPANESE EQUITY ADVANTAGE A JPY 10,818,438,963,34 INVESCO GLOBAL REAL ESTAT FUND EUR 153,847,436,15 INVESCO GLOBAL REAL ESTATE FUND USD 153,847,436,15 INVESCO GLOBAL LEISURE FUND EUR 25,903,759,00 INVESCO GLOBAL LEISURE FUND USD 25,903,759,00 INVESCO ASIAN EQUITY FUND EUR 585,601,369,57 INVESCO ASIAN EQUITY FUND USD 585,601,369,57 INVESCO ASIAN INFRASTRUCTURE FUND EUR 1,746,101,942,42 INVESCO ASIAN INFRASTRUCTURE FUND USD 1,746,101,942,42
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
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Δπª∏ ¢π∞£∂™∏™
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ª∂Δ∞μ. ∞¶√ 1/1/2011
22,612,57 94,013,59 2,321,948,07 12,344,894,26 18,630,415,91 9,756,201,93 17,212,514,10 5,059,454,93 1,072,395,15 3,843,512,47 50,975,758,50 21,280,097,54 1,629,387,45 485,579,45 193,905,00 47,249,882,57 3,792,432,92 9,914,954,30 1,629,404,54 2,745,361,80 95,477,509,75 26,801,746,34 15,115,485,92 5,482,532,35 3,274,109,09 1,255,105,49 256,040,24 189,465,73 141,130,92 6,866,394,29 1,602,774,34 3,037,098,67 392,354,72 196,020,49 659,358,78 799,643,10 358,362,35 209,522,81 110,268,82 9,274,191,92 4,367,078,12 4,138,622,91 630,453,68 2,774,748,75
141,6500 151,8400 15,4900 8,1900 19,7800 11,2300 547,9100 21,4500 19,6300 25,8400 8,9500 36,8500 26,6700 46,0600 25,0300 6,3100 36,6300 12,4800 17,4200 79,4100 16,3100 6,8100 19,8600 193,8000 145,7300 127,4300 133,2200 140,3300 104,6300 139,9400 127,3100 115,7100 109,7800 116,3400 139,5400 136,7200 134,8200 110,9600 100,5000 8,2200 8,3900 8,7900 8,6000 9,3300
0,20% -0,22% -0,32% 0,12% -0,20% -0,62% 0,36% -0,23% -1,11% -0,19% 0,11% -0,86% 0,23% -1,16% 0,24% 0,32% -0,16% 0,08% -0,06% -0,43% 0,12% -0,15% 0,15% -0,13% -0,58% -0,05% -0,05% -0,20% -0,65% 1,07% 1,06% 0,44% 0,44% 0,00% 0,04% 0,05% 0,08% -0,02% -0,25% -0,24% -0,71% -0,23% -0,35% -0,32%
144,4830 154,8768 16,1716 8,5504 20,6503 11,7241 572,0180 22,3938 20,4937 26,9770 9,1290 38,4714 27,2034 48,0866 26,1313 6,5876 38,2417 12,7296 17,7684 82,9040 16,6362 6,9462 20,2572 202,3272 152,1421 129,9786 135,8844 146,5045 109,2337 146,0974 132,9116 120,8012 114,6103 118,6668 142,3308 140,8216 139,8758 114,2888 104,2688 8,5817 8,7592 9,1768 8,9784 9,7405
141,6500 151,8400 15,4900 8,1900 19,7800 11,2300 547,9100 21,4500 19,6300 25,8400 8,9500 36,8500 26,6700 46,0600 25,0300 6,3100 36,6300 12,4800 17,4200 79,4100 16,3100 6,8100 19,8600 193,8000 145,7300 127,4300 133,2200 140,3300 104,6300 139,9400 127,3100 115,7100 109,7800 116,3400 139,5400 136,7200 134,8200 110,9600 100,5000 8,2200 8,3900 8,7900 8,6000 9,3300
3,87% 1,52% 16,12% 18,87% 14,01% 13,55% 12,33% 16,20% 12,88% 7,67% 1,82% 17,69% 0,72% 11,04% 16,96% 8,05% 10,70% 2,89% -0,34% 7,63% 3,69% 1,49% 1,12% 17,51% 14,43% 1,94% 1,97% 10,85% 7,94% 7,53% 7,37% 0,46% 0,32% 1,99% 4,03% 7,03% 8,45% 2,14% 5,47% 12,91% 9,96% 11,27% 12,27% 2,87%
14,385,986,99
26,0400
0,00%
26,5608
26,0400
22,892,712,85 1,823,238,49
28,0600 160,9300
0,00% -0,51%
28,6212 168,0109
28,0600 160,9300
-0,08% CL A EUR -0,07% 8,38%
135,420,39 2,616,715,78 519,388,76 159,217,43 618,532,79 209,073,97 194,632,47 182,382,745,14 236,500,21 4,180,17 8,464,29 1,412,586,50
104,8900 122,5000 104,9900 105,3000 103,9500 104,0700 104,4700 133,1300 115,8100 103,5900 103,8100 12,1200
-0,51% 0,05% 0,00% -0,17% -0,17% -0,34% -0,33% 0,16% 0,09% 0,09% 0,08% -2,10%
109,5052 122,5000 104,9900 107,4060 106,0290 106,1514 106,5594 135,7926 118,1262 105,6618 105,8862 12,6533
104,8900 122,5000 104,9900 105,3000 103,9500 104,0700 104,4700 133,1300 115,8100 103,5900 103,8100 12,1200
8,32% 0,34% -0,02% 6,58% 6,54% 7,01% 6,97% 1,82% 5,54% 6,04% 6,08% 3,68%
232,028,25 91,593,92 8,155,461,06 105,788,259,93 105,788,259,93 33,683,672,91 33,683,672,91 4,160,352,50 4,160,352,50 69,793,936,50 69,793,936,50 74,560,605,75 74,560,605,75 6,109,537,83 6,109,537,83
1,126,1800 253,1600 15,9900 15,3900 20,4500 97,5000 73,4000 14,1300 10,6400 90,3700 68,0300 17,4000 13,1000 64,0900 100,5200
-0,95% 1,175,7319 1,126,1800 -0,77% 264,2990 253,1600 -0,12% 16,6936 15,9900 -0,65% 16,0672 15,3900 -0,20% 21,3498 20,4500 -0,09% 101,7900 97,5000 -0,52% 76,6296 73,4000 0,36% 14,7517 14,1300 0,00% 11,1082 10,6400 -0,32% 94,3463 90,3700 -0,74% 71,0233 68,0300 -0,46% 18,1656 17,4000 -0,91% 13,6764 13,1000 0,02% 66,9100 64,0900 0,16% 104,9429 100,5200
17,93% 13,73% 16,29% 11,28% 13,93% 11,74% 9,18% 9,11% 6,19% 16,97% 14,30% 10,55% 8,00% 5,81% 6,79%
4,540,214,90
100,0400
-0,35%
104,4418
100,0400
13,18%
4,540,214,90
75,3100
-0,76%
78,6236
75,3100
10,59%
5,002,460,00
36,6200
0,55%
38,2313
36,6200
5,002,460,00
27,5700
0,15%
28,7831
27,5700
4,12%
3,609,360,85
123,5800
-0,54%
129,0175
123,5800
8,89%
3,609,360,85 55,616,452,20 55,616,452,20 22,388,564,97 166,131,355,97 166,131,355,97 263,330,703,80 263,330,703,80 201,028,301,61 201,028,301,61 20,189,774,60 20,189,774,60 12,145,876,14 12,145,876,14 26,324,697,80 26,324,697,80 12,758,285,91 12,758,285,91 262,192,648,33 262,192,648,33 5,451,939,51 5,451,939,51 3,044,731,92 3,044,731,92 40,784,860,69 40,784,860,69 375,261,781,19
93,0300 29,0600 21,8800 23,7000 62,0400 46,7100 71,0000 53,4500 25,3200 19,0600 91,3200 121,3000 10,9500 14,5400 12,8700 17,0900 9,7500 12,9500 4,9900 6,6300 47,2400 62,7400 24,6400 32,7300 6,2900 4,7400 43,0700
-0,96% 0,59% 0,18% 0,08% 2,22% 1,81% 0,21% -0,21% -0,08% -0,52% -0,43% -0,01% -0,99% -0,62% 0,00% 0,35% -1,22% -0,77% -1,58% -1,04% -0,92% -0,51% -0,81% -0,40% -0,32% -0,63% -0,12%
97,1233 29,6412 22,3176 24,1740 64,7698 48,7652 74,1240 55,8018 26,4341 19,8986 95,3381 126,6372 11,4318 15,1798 13,4363 17,8420 10,1790 13,5198 5,2096 6,9217 49,3186 65,5006 25,7242 34,1701 6,5668 4,9486 44,3621
93,0300 29,0600 21,8800 23,7000 62,0400 46,7100 71,0000 53,4500 25,3200 19,0600 91,3200 121,3000 10,9500 14,5400 12,8700 17,0900 9,7500 12,9500 4,9900 6,6300 47,2400 62,7400 24,6400 32,7300 6,2900 4,7400 43,0700
6,41% 5,40% 3,01% 1,11% 12,05% 9,49% 14,83% 12,20% 9,90% 7,38% 16,33% 19,05% 11,28% 13,86% 2,96% 5,36% 11,05% 13,60% 5,72% 8,33% 8,32% 10,85% 6,02% 8,52% 14,36% 11,79% 7,30%
375,261,781,19 12,835,167,08 12,835,167,08 31,461,510,78 31,461,510,78 95,270,915,64 61,737,854,65 375,261,781,19 59,561,283,21 59,561,283,21 3,550,136,26 10,357,869,24 3,011,906,66 27,805,583,52 480,481,78 31,308,597,99 1,688,743,02 33,598,644,04 401,057,35 1,039,646,20 15,250,453,30 9,713,384,02 21,694,292,44 5,731,481,52 7,197,201,51 2,437,897,24 1,506,828,74 5,620,407,89 441,644,72 7,588,233,04 3,361,154,23 1,663,466,67 9,518,034,51 1,263,955,61 3,722,978,52 878,579,65 3,055,568,70 368,284,43 6,140,189,43 68,880,07 1,199,715,57 1,175,698,32 56,249,931,37 29,545,830,08 78,101,507,97
29,9300 19,4600 25,8500 12,0000 11,6000 12,6500 10,4000 32,4200 10,5900 10,0200 9,9100 19,9000 15,1500 10,6800 17,1400 14,4900 15,3200 30,1700 11,7000 14,1500 20,9100 14,7600 11,6500 29,1300 13,0400 11,0100 15,6500 532,0000 4,5800 35,4900 24,5400 14,5596 27,6800 19,1300 2,7998 10,3800 1,822,0000 7,2800 9,2400 13,6800 19,8300 4,0500 5,4900 10,2500 14,2000
-0,10% 30,8279 29,9300 -1,42% 20,3162 19,4600 -1,03% 26,9874 25,8500 -0,66% 12,5280 12,0000 -0,60% 12,1104 11,6000 0,16% 12,9030 12,6500 -0,10% 10,6080 10,4000 -0,55% 33,3926 32,4200 -0,09% 11,0560 10,5900 -0,10% 10,4609 10,0200 -0,30% 10,3460 9,9100 -0,85% 20,7756 19,9000 -0,72% 15,8166 15,1500 0,00% 11,1499 10,6800 -0,58% 17,4828 17,1400 -0,41% 15,1276 14,4900 0,07% 15,6264 15,3200 0,57% 30,7734 30,1700 -0,34% 12,2148 11,7000 -0,21% 14,7726 14,1500 -0,71% 21,8300 20,9100 0,34% 15,0552 14,7600 -0,51% 12,1626 11,6500 0,31% 29,7126 29,1300 0,23% 13,3008 13,0400 0,00% 11,3403 11,0100 0,13% 16,3386 15,6500 0,95% 555,4080 532,0000 0,44% 4,7174 4,5800 -0,34% 37,0516 35,4900 -0,89% 25,2762 24,5400 0,17% 14,8508 14,5596 1,17% 28,8979 27,6800 0,63% 19,7039 19,1300 0,05% 2,8558 2,7998 0,00% 10,8367 10,3800 0,44% 1,902,1680 1,822,0000 -0,82% 7,4984 7,2800 -0,43% 9,6466 9,2400 -0,80% 14,0904 13,6800 -0,25% 20,7025 19,8300 -1,70% 4,1715 4,0500 -1,08% 5,7316 5,4900 -1,25% 10,5575 10,2500 -0,70% 14,8248 14,2000
7,28% 15,56% 18,25% 11,73% 11,86% 4,89% 2,26% 4,85% 1,92% 1,83% 3,99% 7,92% 7,37% 9,88% -1,49% 7,57% 2,07% 4,90% 1,65% 7,36% 4,45% 1,51% 9,49% 0,66% 6,62% 3,19% 8,23% 5,77% -0,65% 14,67% 11,44% 3,45% 13,30% 10,20% 1,59% 2,98% 9,69% 6,43% 8,20% 7,97% 11,03% 10,96% 13,66% 7,33% 10,42%
7,08%
73
AÌÔÈ‚·›· AMOIBAIA K∂º∞§∞π∞ 23/2/12
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INVESCO PACIFIC EQUITY FUND USD 118,714,786,11 INVESCO JAPANESE EQUITY FUND USD 58,350,429,12 INVESCO EURO CORPORATE BOND FUND CL.A /EUR 1,871,769,779,82 INVESCO ASIA CONSUMER DEMAND FUND C.A USD 876,943,804,15 INVESCO ASIA CONSUMER DEMAND FUND C.E EUR 876,943,804,15 INVESCO BALANCED RISK ALLOCATION FUND A 870,619,098,61 JANUS FLEXIBLE INCOME FUND EUR 975,834,669,73 FRANKLIN BIOTECHNOLOGY DISCOVERY FUND USD(1) 11,879,431,59 FRANKLIN GLOBAL REAL ESTATE (USD) FUND(1) 11,754,253,11 FRANKLIN GLOBAL SMALL-MID CAP GROWTH FUND USD(1) 6,212,100,34 FRANKLIN HIGH YIELD FUND USD(1) 90,079,446,65 FRANKLIN HIGH YIELD (EURO) FUND(1) 80,321,890,11 FRANKLIN INCOME FUND USD(1) 71,629,068,29 FRANKLIN INDIA FUND USD(1) 55,339,685,06 FRANKLIN INDIA FUND EUR(1) 71,948,839,58 FRANKLIN TECHNOLOGY FUND USD(1) 30,067,165,68 FRANKLIN TECHNOLOGY FUND EUR(1) 30,300,171,32 FRANKLIN U.S. GOVERNMENT FUND USD(1) 94,260,219,91 FRANKLIN EUROPEAN SMALL MID CAP GROWTH FUND-EUR(1) 21,748,375,08 FRANKLIN MUTUAL BEACON FUND USD(1) 76,235,784,15 FRANKLIN MUTUAL BEACON FUND EUR(1) 44,300,909,35 FRANKLIN TEMPLETON JAPAN FUND USD(1) 26,941,613,48 FRANKLIN TEMPLETON JAPAN FUND EUR(1) 8,855,504,64 TEMPLETON ASIAN GROWTH FUND USD(1) 522,322,999,44 TEMPLETON ASIAN GROWTH FUND EUR(1) 192,270,652,39 TEMPLETON BRIC FUND USD(1) 72,069,203,06 TEMPLETON BRIC FUND EUR(1) 102,423,186,53 TEMPLETON CHINA FUND USD(1) 85,761,894,00 TEMPLETON EASTERN EUROPE FUND EUR(1) 36,084,256,95 TEMPLETON EASTERN EUROPE FUND USD(1) 129,424,779,51 TEMPLETON EMERGING MARKETS FUND USD(1) 69,930,868,28 TEMPLETON EMERGING MARKETS FUND EUR(1) 28,519,031,40 TEMPLETON EMERGING MARKETS BOND FUND USD(1) 333,589,054,63 TEMPLETON EUROLAND FUND EUR(1) 6,728,394,62 TEMPLETON EUROPEAN FUND EUR(1) 4,484,288,67 TEMPLETON EUROPEAN TOTAL RETURN FUND EUR(1) 13,730,173,73 TEMPLETON GLOBAL BOND FUND USD(1) 1,487,854,330,74 TEMPLETON GLOBAL BOND (EURO) FUND(1) 111,819,260,59 TEMPLETON GLOBAL EQUITY INCOME FUND EUR(1) 1,319,962,68 TEMPLETON GLOBAL SMALLER COMPANIES FUND USD(1) 6,322,428,28 TEMPLETON GLOBAL TOTAL RETURN FUND USD(1) 954,373,803,66 TEMPLETON GLOBAL TOTAL RETURN FUND EUR(1) 259,407,688,68 TEMPLETON LATIN AMERICA FUND USD(1) 166,338,696,80 TEMPLETON THAILAND FUND USD(1) 12,193,092,38 TEMPLETON U.S. VALUE FUND USD(1) 4,317,067,54 TEMPLETON FRONTIER MARKETS FUND CL.A(ACC) / USD(1) 188,139,425,12 TEMPLETON FRONTIER MARKETS FUND CL.N (ACC) / EUR(1) 15,512,330,01 TEMPLETON FRONTIER MARKETS FUND CL.N(ACC)/EUR-H1 (EURO HEDGED)(1) 97,853,100,67 TEMPLETON GLOBAL EQUITY INCOME CLASS A(1) 18,195,255,56 TEMPLETON EMERGING MRKTS BD FUND CL.A(QDIS)/EUR(1) 361,968,180,39 FRANKLIN GOLD&PRECIOUS METALS FUND CL.N(ACC)/USD(1) 6,070,638,73 FRANKLIN GOLD&PRECIOUS METALS FUND CL.N(ACC)/EUR(1) 6,131,919,03 FRANKLIN NATURAL RESOURCES FUND CL.A(YDIS)/USD(1) 11,761,581,04 FRANKLIN NATURAL RESOURCES FUND CL.N (ACC) / EUR(1) 21,607,972,89 TEMPLETON GLOBAL BOND FUND CL.A(MDIS) / GBP(1) 129,864,724,77 FRANKLIN GLOBAL REAL ESTATE FUND CL.N(ACC)EUR-H1(1) 3,778,426,58 GOLDMAN SACHS GL EM MRK DEBT PRTF CLA USD 28,969,314,88 GOLDMAN SACHS GL EM MRK DEBT PRTF CLE EUR 20,365,744,16 GOLDMAN SACHS EUROPE PORTFOLIO CL A USD 2,964,159,15 GOLDMAN SACHS EUROPE PORTFOLIO CL E EUR 2,525,859,19 GOLDMAN SACHS JAP SM CAP PRTF CL A USD 4,867,131,63 GOLDMAN SACHS JAP SM CAP PRTF CL E EUR 894,066,33 GOLDMAN SACHS EUROP CORE EQ PRTF CLA USD 4,059,418,87 GOLDMAN SACHS EUROP CORE EQ PRTF CLE EUR 7,100,557,22 GOLDMAN SACHS GLOBAL EQUITY PARTNERS PORFOLIO CL.A USD 2,917,260,56 GOLDMAN SACHS GLOBAL EQUITY PARTNERS PORTFOLIO CL.E EUR 400,327,49 GOLDMAN SACHS BRICS PORTFOLIO CL A USD 35,823,594,10 GOLDMAN SACHS BRICS PORTFOLIO CL E EUR 209,555,132,03 GOLDMAN SACHS JAPAN CORESM FLEX PORTFOLIO E (ACC)(1) 982,192,08 GOLDMAN SACHS JAPAN CORESM FLEX PORTFOLIO A(1) 1,742,556,10 GOLDMAN SACHS EURO CORE FLEX PRT CLA USD 97,628,27 GOLDMAN SACHS EURO CORE FLEX PRT CLE EUR 2,049,116,55 GOLDMAN SACHS EURO CONCENTRATED EQUITY CL E EUR 45,905,62 GOLDMSACHS US MORT BACK SEC PRTF CLA USD 1,893,708,37 GOLDMAN SACHS GL CR PRTF (HEDG) CLA USD 477,523,30 GOLDMAN SACHS GLOB FIX INC PRTF CL A USD 31,901,007,47 GOLDMAN SACHS GLOB FIX INC PRTF CL E EUR 6,082,027,46 GOLDMAN SACHS GL HIGH YIELD PRTF CLA USD 320,756,041,01 GOLDMAN SACHS GL HIGH YIELD PRTF CLE EUR 61,999,785,06 GOLDMAN SACHS STRATEGIC ABSOLUTE RETURN BOND USD 5,744,138,10 GOLDMAN SACHS STRATEGIC ABSOLUTE RETURN BOND EUR 9,551,463,45 GOLDMAN SACHS US EQUITY PRTF FUND E(ACC) EUR 9,153,817,55 GOLDMAN SACHS US EQUITY PRTF FUND A(ACC) USD 491,296,575,32 GOLDMAN SACHS JAPAN PORTFOLIO - USD 2,625,912,51 GOLDMAN SACHS JAPAN PORTFOLIO - EUR 5,294,878,90 GS N11 EQUITY PTF - BASE (ACC.) - USD 15,437,106,65 GS N11 EQUITY PTF - E SHARES (ACC.) - EUR 43,480,323,16 GS N11 EQUITY PTF BASE (OCS) SHARES HEDGED EUR 15,968,831,66 PICTET-PREMIUM BRANDS-R EUR 106,453,760,42 PICTET-SECURITY-R USD 42,295,069,29 PICTET-BIOTECH-R USD 85,687,048,71 PICTET-BIOTECH-HR EUR 26,457,102,60 PICTET-GENERICS-R USD 43,159,530,59 PICTET-GENERICS-HR EUR 22,878,651,43 PICTET-WATER-R EUR 263,852,604,67 PICTET-CLEAN ENERGY-R USD 65,307,273,11 PICTET-ABSOLUTE RETURN GLOBAL DIVERSIFIED-R EUR 161,598,554,16 PICTET-EASTERN EUROPE-R EUR 44,336,923,18 PICTET-EUROPE INDEX-R EUR 45,760,066,48 PICTET-USA INDEX-R USD 114,511,769,69 PICTET-PACIFIC (EX JAPAN) INDEX-R USD 41,580,381,20 PICTET-EMERGING MARKETS INDEX-R USD(3) 37,114,107,56 PICTET-DIGITAL COMMUNICATION FUND CL.R USD 11,866,123,50 PICTET-DIGITAL COMMUNICATION FUND CL.R EUR 12,220,061,77 PICTET-GLOBAL EMERGING DEBT FUND CL.HR EUR 225,390,106,54 PICTET-GLOBAL EMERGING DEBT FUND CL.R USD 120,193,810,91 PICTET-SMALL CAP EUROPE FUND CL.R EUR 18,608,147,17 PICTET-US EQUITY GROWTH SELECTION FUND CL.HR EUR 16,097,132,69 PICTET-US EQUITY GROWTH SELECTION FUND CL.R USD 49,207,601,24 PICTET-AGRICULTURE-R-USD 2,750,556,45 PICTET-AGRICULTURE-R-EUR 57,980,135,92 PICTET-GLOBAL MEGATREND SELECTION USD 7,037,669,89 PICTET-GLOBAL MEGATREND SELECTION EUR 307,529,167,21 PICTET HIGH DIVIDEND SELECTION CL.R ACC/EUR 46,960,361,50 PICTET HIGH DIVIDEND SELECTION CL.R ACC/USD 4,080,490,87 PICTET GLOBAL EMERGING CURRENCIES CL.R ACC/EUR 111,043,508,74 PICTET GLOBAL EMERGING CURRENCIES CL.R ACC/USD 22,411,876,15 PICTET EMERGING LOCAL CURRENCY DEBT CL.R ACC/EUR 463,003,533,39 PICTET EMERGING LOCAL CURRENCY DEBT CL.R ACC/USD 203,907,733,09 PICTET EMERGING LOCAL CCY DEBT CL.R DM/EUR 133,357,628,99 PICTET EMERGING LOCAL CCY DEBT CL.R DM/USD 5,441,881,43 PICTET SOVEREIGN SHORT TERM MONEY MARKET EUR 501,363,394,49 PICTET SOVEREIGN SHORT TERM MONEY MARKET USD 88,521,759,88 ABERDEEN GLOBAL - JAPANESE EQUITY FUND-JPY 1,276,735,334,00 ABERDEEN GLOBAL TECHNOLOGY EQUITY CL.S-2 USD 35,338,618,00 ABERDEEN GLOBAL - WORLD EQUITY FUND-USD 5,822,940,00 ABERDEEN GLOBAL - ASIAN PROPERTY SHARE FUND-USD 80,537,701,00 ABERDEEN GLOBAL -EAST EUROPE EQUITY EUR CL.S-2 60,888,497,00 ABERDEEN GLOBAL WORLD RESOURCES EQUITY CL.S-2 USD 113,547,934,00 ABERDEEN GLOBAL EUROPEAN EQUITY INCOME CL.S-2 EUR 71,206,375,00 ABERDEEN GLOBAL - RUSSIAN EQUITY EUR CL.S-2 24,355,379,00 ABERDEEN GLOBAL-EURO GOV BOND FUND EUR CL.A-2 347,168,339,00 ABERDEEN GLOBAL-US DOLLAR BOND FUND CL.A-2 212,873,189,00 ABERDEEN-EMERGING EUROPE FIXED INC EUR CL.A-2 56,457,617,00 ABERDEEN GLOBAL-AGGREGATE BOND GBP CL.A-2 31,795,015,00 ABERDEEN GLOB-CONVERTIBLE EUROPE EUR CL.A-2 132,381,726,00 ABERDEEN SELECT EURO HIGH YIELD BOND CL.A-2 EUR 41,884,919,00 MET BALANCED EUR(2) 4,372,669,00 MET GROWTH EUR(2) 8,190,998,21 MET DYNAMIC EUR(2) 27,338,454,47 MET DEFENSIVE EUR – SERIES 3(2) 18,846,500,50 MET BALANCED EUR – SERIES 3(2) 51,803,981,40 MET GROWTH EUR – SERIES 3(2) 43,848,839,11 PIONEER FUNDS - EMERGING EUROPE AND MEDITERRANEAN EQ.CL.A USD 191,032,953,28 PIONEER FUNDS - EMERGING EUROPE AND MEDITERRANEAN EQ.CL.A EUR 143,482,764,97 PIONEER FUNDS - EUROLAND EQUITY CL.A USD 96,046,184,39 PIONEER FUNDS - EUROLAND EQUITY CL.A EUR 72,139,240,19 PIONEER FUNDS - NORTH AMERICAN BASIC VALUE CL.A USD 373,935,254,21 PIONEER FUNDS - COMMODITY ALPHA CL.A CHF 8,886,580,91 PIONEER FUNDS - COMMODITY ALPHA CL.A USD 117,920,351,06 PIONEER FUNDS - COMMODITY ALPHA EUR 35,718,598,27 PIONEER FUNDS - GLOBAL ECOLOGY CL.A USD 945,912,986,43 PIONEER FUNDS - GLOBAL ECOLOGY CL.A EUR 710,464,913,95 PIONEER FUNDS - GLOBAL ECOLOGY CL.A CHF 856,429,930,52 PIONEER FUNDS - STRATEGIC INCOME CL.A USD 313,091,523,46 PIONEER FUNDS - STRATEGIC INCOME CL.A EUR 235,159,624,05 PIONEER FUNDS - STRATEGIC INCOME CL.A EUR HEDGED 40,769,238,45 PIONEER FUNDS - ABSOLUTE RETURN CURRENCIES CL.A EUR 4,060,618,90
74
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2,015,321,29 3,509,459,60 54,773,332,76 25,858,112,66 18,632,288,14 21,869,156,91 7,286,147,91 1,053,141,10 1,419,595,79 314,696,07 5,906,848,96 6,349,556,53 4,044,554,96 2,425,051,93 3,439,237,07 4,415,149,15 5,883,528,41 6,647,406,20 1,147,671,51 3,044,560,07 2,346,446,47 4,760,002,38 2,270,642,22 10,712,120,58 5,221,908,00 4,323,287,53 6,725,094,32 3,510,515,51 1,737,325,80 4,411,205,85 3,427,983,74 1,849,483,23 10,837,851,03 905,571,28 343,887,17 1,266,621,19 56,831,716,22 8,484,010,67 135,103,65 303,525,12 39,518,584,00 14,237,524,08 3,559,569,80 552,724,04 402,336,21 12,618,338,37 1,026,626,74
39,5700 15,8600 13,8239 11,7700 8,6100 13,9300 21,4100 11,2800 8,2800 19,7400 15,2500 12,6500 17,7100 22,8200 20,9200 6,8100 5,1500 14,1800 18,9500 25,0400 18,8800 5,6600 3,9000 48,7600 36,8200 16,6700 15,2300 24,4300 20,7700 29,3400 20,4000 15,4200 30,7800 7,4300 13,0400 10,8400 26,1800 13,1800 9,7700 20,8300 24,1500 18,2200 46,7300 22,0600 10,7300 14,9100 15,1100
0,05% 0,95% 0,17% -0,76% -1,37% 0,43% 0,09% 0,00% -0,60% -0,35% 0,07% 0,08% -0,06% -1,43% -1,46% -0,29% -0,39% 0,07% -0,52% -0,48% -0,47% 0,35% 0,52% 0,60% 0,57% 0,00% 0,00% 0,87% -1,38% -1,31% -0,10% -0,13% 0,03% -1,07% -0,99% 0,00% -0,23% 0,00% -0,71% -0,43% -0,17% -0,16% 0,19% 0,14% -1,11% 0,61% 0,60%
41,3111 16,5578 14,1004 12,2879 8,8683 14,3479 21,8382 11,6184 8,5284 20,3322 15,5550 12,9030 18,2413 23,5046 21,5476 7,0143 5,3045 14,4636 19,5185 25,7912 19,4464 5,9090 4,0170 50,2228 37,9246 17,1701 15,6869 25,1629 21,3931 30,6310 21,0120 15,8826 31,3956 7,6529 13,4312 11,0568 26,7036 13,4436 10,1999 21,4549 24,6330 18,5844 48,1319 22,7218 11,0519 15,5660 15,5633
39,5700 15,8600 13,8239 11,7700 8,6100 13,9300 21,4100 11,2800 8,2800 19,7400 15,2500 12,6500 17,7100 22,8200 20,9200 6,8100 5,1500 14,1800 18,9500 25,0400 18,8800 5,6600 3,9000 48,7600 36,8200 16,6700 15,2300 24,4300 20,7700 29,3400 20,4000 15,4200 30,7800 7,4300 13,0400 10,8400 26,1800 13,1800 9,7700 20,8300 24,1500 18,2200 46,7300 22,0600 10,7300 14,9100 15,1100
16,42% 9,15% 7,31% 12,42% 9,26% 4,58% 1,76% 11,02% 8,80% 10,77% 4,17% 7,94% 4,98% 23,89% 21,06% 13,50% 10,99% 0,14% 11,47% 6,96% 4,54% 7,20% 4,56% 15,63% 13,01% 17,48% 14,77% 14,27% 17,21% 20,00% 12,15% 9,59% 7,40% 7,99% 7,33% 4,63% 7,47% 2,73% 6,08% 14,89% 8,10% 5,68% 16,04% 17,97% 9,49% 12,53% 9,89%
0,57% 14,5333 14,1100 -0,68% 10,7428 10,2900 0,07% 15,4326 15,1300 1,31% 11,1240 10,8000 1,40% 11,1858 10,8600 0,47% 11,2230 10,7500 0,38% 8,0649 7,8300 0,47% 13,1376 12,8800 -0,70% 11,6905 11,3500 0,43% 16,8606 16,5300 0,00% 17,0646 16,7300 -0,08% 12,6048 12,1200 -0,41% 10,2024 9,8100 0,07% 15,0176 14,4400 -0,22% 9,3080 8,9500 -0,43% 7,1656 6,8900 -0,90% 11,4816 11,0400 -0,39% 13,4467 12,8800 -0,87% 13,1126 12,5600 -0,13% 15,4232 14,8300 -0,59% 13,9568 13,4200 0,32% 6,5981 6,3200 0,62% 6,7860 6,5000 -0,44% 7,0720 6,8000 -0,79% 7,8208 7,5200 -0,38% 8,1328 7,8200 0,00% 7,6092 7,4600 0,20% 10,1694 9,9700 0,23% 13,2702 13,0100 -0,32% 6,3444 6,2200 -0,72% 9,8124 9,6200 -1,21% 19,2168 18,8400 0,01% 112,6794 110,4700 0,01% 111,9348 109,7400 -0,76% 10,8056 10,3900 -0,41% 12,5593 12,0300 -0,52% 10,0256 9,6400 -0,87% 7,0824 6,8100 -0,66% 9,5004 9,1000 -1,06% 9,6824 9,3100 -1,16% 9,7510 9,3400 -0,48% 93,8948 91,1600 -0,04% 125,6806 122,0200 0,06% 298,0099 289,3300 0,06% 222,9126 216,4200 0,12% 133,5292 129,6400 0,11% 104,9673 101,9100 -0,60% 153,0065 148,5500 -0,38% 67,8255 65,8500 0,12% 115,3228 112,5100 -0,88% 334,0702 324,3400 -0,81% 111,7653 108,5100 0,16% 113,3000 110,0000 0,07% 313,5320 304,4000 0,00% 252,5972 245,2400 -0,06% 134,8167 130,8900 -0,67% 101,2490 98,3000 0,27% 217,0781 213,8700 0,26% 285,2455 281,0300 -0,43% 539,9157 524,1900 0,42% 91,6803 89,0100 0,42% 123,2498 119,6600 0,57% 189,2831 183,7700 -0,04% 142,1709 138,0300 -0,01% 150,3800 146,0000 -0,63% 112,9395 109,6500 -0,35% 103,9167 100,8900 -0,52% 137,5977 133,5900 -0,55% 80,3576 79,1700 -0,73% 106,9607 105,3800 0,63% 142,7902 140,6800 0,45% 189,0742 186,2800 -0,35% 96,7376 93,9200 -0,53% 128,0908 124,3600 0,00% 102,4400 102,4400 0,00% 101,3600 101,3600 0,45% 13,469,2693 12,901,5989 0,04% 91,7288 87,8628 0,15% 167,1172 160,0739 -0,15% 16,9355 16,2217 -0,91% 92,3172 88,4264 0,99% 14,7627 14,1405 -0,03% 153,2557 146,7966 -0,04% 9,5929 9,1886 0,01% 424,7118 416,3841 0,24% 3,527,1873 3,458,0268 -0,42% 218,7387 214,4497 0,19% 2,091,2958 2,050,2900 -0,48% 13,8028 13,5322 0,26% 102,7321 100,7177 0,05% 1,1225 1,1225 -0,02% 1,1176 1,1175 -0,06% 1,0332 1,0332 0,22% 1,0576 1,0576 0,23% 1,0663 1,0663 0,31% 1,0544 1,0544
12,07% 8,54% 3,28% 11,57% 9,04% 13,64% 10,91% 6,18% 8,61% 4,42% 2,01% 12,33% 9,73% 6,80% 4,31% 9,71% 7,08% 9,71% 7,17% 17,61% 14,90% 4,12% 6,73% 9,32% 6,97% 10,30% 0,81% 2,47% 1,09% -1,27% 4,11% 1,67% 2,53% 2,50% 6,13% 8,67% 8,93% 6,41% 7,06% 4,49% 4,83% 12,13% 10,71% 9,67% 9,77% 7,61% 7,61% 8,13% 11,14% 2,66% 16,98% 8,29% 7,68% 13,55% 16,18% 7,70% 4,64% 3,61% 3,61% 13,42% 7,97% 7,98% 11,65% 8,49% 10,78% 7,64% -1,44% 1,06% 2,37% 4,97% 7,29% 10,01% -2,12% 0,36% -0,03% -0,02% 11,91% 10,34% 6,94% 19,58% 16,81% 13,08% 5,36% 18,75% 2,52% 0,90% 8,33% -0,42% 8,58% 8,70% 4,97% 5,61% 6,31% 4,73% 5,72% 6,97%
6,935,017,77 14,1100 1,768,246,41 10,2900 23,923,871,80 15,1300 562,096,18 10,8000 564,633,43 10,8600 1,094,100,56 10,7500 2,759,638,94 7,8300 10,082,664,97 12,8800 332,901,02 11,3500 1,752,954,21 16,5300 1,217,567,49 16,7300 244,470,25 12,1200 257,479,83 9,8100 337,089,58 14,4400 99,943,58 8,9500 589,538,84 6,8900 643,110,83 11,0400 226,513,45 12,8800 31,877,05 12,5600 2,416,173,13 14,8300 15,618,932,14 13,4200 155,933,78 6,3200 270,506,52 6,5000 14,351,00 6,8000 272,531,49 7,5200 5,872,74 7,8200 253,745,25 7,4600 48,615,13 9,9700 2,451,410,98 13,0100 977,142,76 6,2200 33,355,520,40 9,6200 3,291,263,08 18,8400 51,997,93 110,4700 87,039,26 109,7400 881,411,76 10,3900 40,840,852,29 12,0300 272,404,08 9,6400 777,623,75 6,8100 1,696,977,06 9,1000 4,672,678,89 9,3100 1,708,882,34 9,3400 1,167,767,51 91,1600 346,627,27 122,0200 296,153,39 289,3300 122,250,76 216,4200 332,921,14 129,6400 224,496,32 101,9100 1,776,152,72 148,5500 991,775,74 65,8500 1,436,264,44 112,5100 136,700,48 324,3400 421,712,80 108,5100 1,040,983,82 110,0000 136,597,06 304,4000 151,337,63 245,2400 90,654,67 130,8900 124,313,95 98,3000 1,053,858,32 213,8700 427,692,70 281,0300 35,499,00 524,1900 180,841,14 89,0100 411,238,96 119,6600 14,967,39 183,7700 420,068,80 138,0300 48,203,35 146,0000 2,804,643,57 109,6500 465,446,53 100,8900 30,544,88 133,5900 1,402,519,34 79,1700 212,669,54 105,3800 3,291,182,35 140,6800 1,094,645,61 186,2800 1,419,848,44 93,9200 43,759,10 124,3600 4,894,283,84 102,4400 873,367,84 101,3600 98,959,00 12,901,5989 402,202,00 87,8628 36,376,00 160,0739 4,964,819,00 16,2217 688,578,00 88,4264 8,029,978,00 14,1405 485,068,00 146,7966 2,650,596,00 9,1886 833,769,00 416,3841 61,559,00 3,458,0268 263,267,00 214,4497 15,507,00 2,050,2900 9,782,725,00 13,5322 415,864,00 100,7177 3,895,644,62 1,1225 7,329,427,70 1,1175 26,459,030,85 1,0332 17,820,426,42 1,0576 48,582,726,54 1,0663 41,586,500,55 1,0544 8,298,330,99
23,0200
0,35%
24,0329
23,0200
19,90%
8,298,330,99 16,847,749,85 16,847,749,85 6,159,146,36 129,472,50 1,887,384,20 854,915,63 4,661,577,36 4,661,577,36 4,661,577,36 32,557,176,91 32,557,176,91 544,687,83 787,328,54
17,2900 5,7000 4,2800 60,7100 68,6400 62,4800 41,7800 202,9200 152,4100 183,7200 9,6200 7,2200 74,8500 5,1600
-0,17% 0,00% -0,47% 0,36% 0,39% 0,43% 0,41% -0,07% -0,62% -0,75% 0,10% -0,55% 0,11% 0,19%
18,0508 5,9508 4,4683 63,3812 71,6602 65,2291 43,6183 211,8485 159,1160 191,8037 9,8124 7,3644 76,3470 5,3870
17,2900 5,7000 4,2800 60,7100 68,6400 62,4800 41,7800 202,9200 152,4100 183,7200 9,6200 7,2200 74,8500 5,1600
16,90% 11,55% 8,63% 7,15% 8,54% 8,62% 8,69% 12,33% 9,53% 8,77% 3,55% 0,98% 3,46% 0,78%
AMOIBAIA K∂º∞§∞π∞ 23/2/12
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
787,328,54 9,304,30 9,304,30 44,764,25 527,612,95 10,850,473,71 123,210,85 16,425,754,59 16,425,754,59
6,8700 63,7000 47,8400 53,4000 79,4600 9,9100 72,2900 4,9800 6,6300
0,59% 0,52% -0,04% 0,04% 0,15% 0,00% -0,06% -0,20% 0,30%
7,1723 66,5028 49,9450 55,7496 81,0492 10,1082 73,7358 5,1991 6,9217
6,8700 63,7000 47,8400 53,4000 79,4600 9,9100 72,2900 4,9800 6,6300
3,46% 3,44% 0,84% 2,97% 4,48% 5,54% 5,39% 6,87% 9,41% 11,96% 17,69% 12,86% 26,04% 9,59% 11,62% 8,97% 11,68% 8,39% 7,81% 17,40% 7,88% 9,53%
∂¡∂ƒ°∏Δπ∫√
PIONEER FUNDS - ABSOLUTE RETURN CURRENCIES CL.A USD 5,406,308,00 PIONEER FUNDS - ABSOLUTE RETURN EUROPEAN EQUITY CL.A USD 592,656,01 PIONEER FUNDS - ABSOLUTE RETURN EUROPEAN EQUITY CL.A EUR 445,137,46 PIONEER FUNDS - ABSOLUTE RETURN MULTI-STRATEGY CL.A EUR 2,390,253,37 PIONEER FUNDS - EURO STRATEGIC BOND CL.A EUR 41,924,130,62 PIONEER FUNDS - U.S. HIGH YIELD CL.A USD 107,482,832,99 PIONEER FUNDS - U.S. HIGH YIELD CL.A EUR 8,907,139,81 PIONEER FUNDS - U.S. RESEARCH CL.A EUR 81,850,645,95 PIONEER FUNDS - U.S. RESEARCH CL.A USD 108,975,950,02
EUROBANK EFG PRIVATE BANKING (Δ∏§.: 1141) √£ø¡√™ 8, 105 57 ∞£∏¡∞, URL: WWW.EUROBANK.GR HENDERSON HORIZON AMERICAN EQUITY USD 133,564,958,06 HENDERSON HORIZON ASIA PACIFIC PROPERTY EQUITIES USD 78,272,115,45 HENDERSON HORIZON ASIAN DIVIDEND INCOME USD 42,278,308,67 HENDERSON HORIZON CHINA USD 151,684,359,24 HENDERSON HORIZON CONTINENTAL EUROPEAN EQUITY EUR 50,166,771,89 HENDERSON HORIZON GLOBAL OPPORTUNITIES USD 5,686,252,98 HENDERSON HORIZON GLOBAL PROPERTY EQUITIES USD 511,859,464,51 HENDERSON HORIZON GLOBAL TECHNOLOGY USD 1,067,305,919,96 HENDERSON HORIZON JAPANESE EQUITY USD 25,599,249,27 HENDERSON HORIZON JAPANESE SMALLER COMPANIES USD 51,609,629,40 HENDERSON HORIZON PACIFIC EQUITY USD 23,640,956,69 HENDERSON HORIZON PAN EUROPEAN EQUITY DIVIDEND EUR 6,877,746,95 HENDERSON HORIZON PAN EUROPEAN EQUITY EUR 786,335,677,97 HENDERSON HORIZON PAN EUROPEAN PROPERTY EQUITIES EUR 126,990,101,36 HENDERSON HORIZON PAN EUROPEAN SMALLER COMPANIES EUR 170,038,477,42
9,905,987,13 6,097,425,39 2,769,432,25 12,789,574,75 2,163,296,10 381,947,82 37,289,523,73 29,602,266,61 2,475,920,76 1,991,520,70 301,014,57 525,528,65 47,212,449,48
13,4800 12,8400 15,2700 11,8600 23,1900 14,8900 13,7300 36,0500 10,3400 25,8200 78,5400 13,1400 16,6600
-0,66% 0,16% -0,07% -0,50% 0,00% -0,07% 0,00% -0,80% 0,78% 0,55% -0,28% 0,46% 0,24%
13,4800 12,8400 15,2700 11,8600 23,1900 14,8900 13,7300 36,0500 10,3400 25,8200 78,5400 13,1400 16,6600
13,4800 12,8400 15,2700 11,8600 23,1900 14,8900 13,7300 36,0500 10,3400 25,8200 78,5400 13,1400 16,6600
6,840,369,19
18,5600
-0,85%
18,5600
18,5600
5,88%
7,601,089,86
22,3700
-0,58%
22,3700
22,3700
19,75%
112,401,66 20,745,73 85,755,69
106,2200 1,227,2400 93,7500
0,17% 108,0789 106,2200 0,00% 1,227,2400 1,227,2400 0,10% 95,3906 93,7500
3,29% 0,09% 2,68%
141,201,188,44 141,201,188,44 101,026,600,21 101,026,600,21 3,938,272,41 32,878,261,39 32,878,261,39 4,123,812,06 4,123,812,06 4,123,812,06 14,818,206,45 14,818,206,45 2,201,525,68 2,201,525,68 5,071,256,17 17,260,863,06 17,260,863,06 37,440,387,67 37,440,387,67 25,813,477,80 25,813,477,80 123,837,675,74 123,837,675,74 169,241,752,76 169,241,752,76 44,738,602,59 215,855,040,16 215,855,040,16 4,092,935,90 1,077,541,31 2,638,285,75 8,699,090,23 8,699,090,23 19,207,027,66 19,207,027,66 11,497,015,24 1,669,981,15 59,297,203,05 59,297,203,05 59,297,203,05 2,809,765,29 2,809,765,29 2,809,765,29 26,663,385,42 5,438,456,26 14,771,116,23 1,059,048,24 936,739,87 9,914,954,30 3,792,432,92 3,768,291,70 9,756,201,93 21,280,097,54 1,629,404,54 9,274,191,92 4,367,078,12 1,823,238,49 22,892,712,85 14,385,986,99 95,477,509,75 3,036,982,42 521,711,05 6,866,198,27 2,131,225,28 2,747,868,63 22,291,008,06 470,087,95 417,515,37 188,873,42 201,927,61 2,127,757,38 2,666,339,65 5,488,880,73 6,198,195,51 33,767,777,34 10,427,946,84 2,482,539,65 585,028,07 32,868,40 508,728,47 8,823,76 53,149,160,88 1,490,087,26 1,352,588,99 22,612,57 34,807,099,17 94,013,59 8,696,391,75 12,344,894,26 3,031,665,57 7,000,930,00
32,4200 43,0700 46,7100 62,0400 22,4800 21,8800 29,0600 36,8300 48,9200 31,1900 4,7400 6,2900 10,6400 14,1300 23,7000 91,3200 121,3000 17,4000 13,1000 29,3600 22,1000 25,3200 19,0600 71,0000 53,4500 29,9300 6,6300 4,9900 9,9300 6,8300 12,7700 10,9500 14,5400 12,8700 17,0900 12,0000 11,6000 68,0300 57,6200 90,3700 19,3700 16,4000 25,7300 11,6000 9,6000 11,0300 10,1900 12,8900 12,4800 36,6300 53,3200 11,2300 36,8500 17,4200 8,2200 8,3900 160,9300 28,0600 26,0400 16,3100 115,7100 109,7800 139,9400 127,3100 12,3600 12,9300 1,061,5100 114,9200 125,8900 11,2800 11,6830 12,0000 17,5300 12,0500 22,1300 20,7200 8,4400 5,5500 141,9800 8,1200 11,7700 18,0100 15,0300 106,7000 141,6500 11,4400 151,8400 10,1200 8,1900 12,3900 16,4500
-0,55% 32,9874 32,4200 -0,12% 43,8237 43,0700 1,81% 47,9945 46,7100 2,22% 63,7461 62,0400 0,09% 22,7048 22,4800 0,18% 22,0988 21,8800 0,59% 29,3506 29,0600 -0,94% 37,8428 36,8300 -0,53% 50,2653 48,9200 -0,67% 32,0477 31,1900 -0,63% 4,8704 4,7400 -0,32% 6,4630 6,2900 0,00% 10,9326 10,6400 0,36% 14,5186 14,1300 0,08% 23,9370 23,7000 -0,43% 93,8313 91,3200 -0,01% 124,6358 121,3000 -0,46% 17,8785 17,4000 -0,91% 13,4603 13,1000 -0,54% 30,1674 29,3600 -0,99% 22,7078 22,1000 -0,08% 26,0163 25,3200 -0,52% 19,5842 19,0600 0,21% 72,9525 71,0000 -0,21% 54,9199 53,4500 -0,10% 30,4538 29,9300 -1,04% 6,8123 6,6300 -1,58% 5,1272 4,9900 -0,40% 10,2031 9,9300 -0,29% 7,0178 6,8300 0,16% 12,8977 12,7700 -0,99% 11,2511 10,9500 -0,62% 14,9399 14,5400 0,00% 13,2239 12,8700 0,35% 17,5600 17,0900 -0,66% 12,3300 12,0000 -0,60% 11,9190 11,6000 -0,74% 69,9008 68,0300 -0,47% 59,2046 57,6200 -0,32% 92,8552 90,3700 -0,77% 19,9027 19,3700 -0,55% 16,8510 16,4000 -0,35% 26,4376 25,7300 -0,68% 11,9190 11,6000 -0,52% 9,8640 9,6000 -0,09% 11,3333 11,0300 -0,20% 10,4702 10,1900 -0,39% 13,2445 12,8900 0,08% 12,6048 12,4800 -0,16% 37,6373 36,6300 0,21% 54,7863 53,3200 -0,62% 11,5388 11,2300 -0,86% 37,8634 36,8500 -0,06% 17,5942 17,4200 -0,24% 8,4461 8,2200 -0,71% 8,6207 8,3900 -0,51% 165,3556 160,9300 0,00% 28,3406 28,0600 0,00% 26,3004 26,0400 0,12% 16,4731 16,3100 0,44% 118,8920 115,7100 0,44% 112,7990 109,7800 1,07% 143,7884 139,9400 1,06% 130,8110 127,3100 1,64% 12,6999 12,3600 1,73% 13,2856 12,9300 0,06% 1,080,0864 1,061,5100 0,06% 116,9311 114,9200 -0,13% 128,0931 125,8900 0,09% 11,5902 11,2800 1,06% 11,7998 11,6830 0,25% 12,1200 12,0000 -0,11% 18,0121 17,5300 -0,41% 12,3814 12,0500 0,27% 22,7386 22,1300 -1,05% 21,2898 20,7200 -0,12% 8,6721 8,4400 -0,18% 5,7026 5,5500 0,49% 144,4647 141,9800 -0,85% 8,3433 8,1200 -0,51% 12,0937 11,7700 0,67% 18,5053 18,0100 -0,79% 15,4433 15,0300 -0,22% 109,6343 106,7000 0,20% 145,5454 141,6500 -0,69% 11,7546 11,4400 -0,22% 156,0156 151,8400 0,60% 10,3983 10,1200 0,12% 8,4152 8,1900 -0,96% 12,7307 12,3900 -0,60% 16,9024 16,4500
4,85% 7,30% 9,49% 12,05% 1,03% 3,01% 5,40% 8,07% 10,60% 9,59% 11,79% 14,36% 6,19% 9,11% 1,11% 16,33% 19,05% 10,55% 8,00% 12,62% 10,00% 9,90% 7,38% 14,83% 12,20% 7,28% 8,33% 5,72% 6,20% 6,22% 3,48% 11,28% 13,86% 2,96% 5,36% 11,73% 11,86% 14,30% 15,91% 16,97% 12,81% 14,37% 15,43% 11,32% 12,81% 1,94% 1,80% 18,15% 2,89% 10,70% 17,76% 13,55% 17,69% -0,34% 12,91% 9,96% 8,38% -0,07% -0,08% 3,69% 0,46% 0,32% 7,53% 7,37% 12,36% 12,43% 0,14% 0,79% 4,07% 7,33% 1,60% 4,99% 18,29% 9,95% 15,74% 15,95% 10,18% 9,25% 2,48% 6,70% 9,18% 18,41% 12,42% 1,50% 3,87% 20,55% 1,52% 9,29% 18,87% 10,13% 12,59%
281,924,31 397,941,97
62,5600 87,8400
0,59% 0,55%
3,46% 3,46%
GENIKI BANK (Δ∏§.: 801-11-600300), URL: WWW.SGAM.COM AGILEO P2 (EUR)(2) SGAM INVEST EURO MONETAIRE (EUR)(1) CALYPSO FUND (EUR)
11,895,248,11 25,459,984,58 7,934,037,32
HSBC BANK PLC (Δ∏§.: 801-11-72000), URL: WWW.HSBC.GR BGF GLOBAL ALLOCATION CLASS A2 EUR 4,577,742,529,22 BGF GLOBAL ALLOCATION CLASS A2 USD 6,081,535,186,11 BGF WORLD GOLD CLASS A2 EUR 4,718,952,495,81 BGF WORLD GOLD CLASS A2 USD 6,267,690,277,03 BGF GLOBAL GOVERNMENT BD HEDGED A2 EUR 88,532,363,78 BGF EURO BOND FUND CLASS A2 EUR 719,376,359,21 BGF EURO BOND FUND CLASS A2 USD 955,442,275,99 BGF EUROPEAN VALUE CLASS A2 EUR 151,879,998,17 BGF EUROPEAN VALUE CLASS A2 USD 201,736,885,98 BGF EUROPEAN VALUE CLASS A2 GBP 128,621,698,15 BGF GLOBAL EQUITY FUND A2 EUR 70,238,298,57 BGF GLOBAL EQUITY FUND A2 USD 93,206,518,57 BGF JAPAN CLASS A2 EUR 23,424,233,24 BGF JAPAN CLASS A2 USD 31,107,557,86 BGF GLOBAL GOVERNMENT BD A2 USD 120,188,771,23 BGF EMERGING EUROPE CLASS A2 EUR 1,576,262,014,64 BGF EMERGING EUROPE CLASS A2 USD 2,093,742,689,18 BGF US FLEXIBLE EQUITY CLASS A2 USD 651,462,745,46 BGF US FLEXIBLE EQUITY CLASS A2 EUR 490,469,078,48 BGF EMERGING MARKETS CLASS A2 USD 757,883,708,21 BGF EMERGING MARKETS CLASS A2 EUR 570,477,859,38 BGF WORLD ENERGY CLASS A2 USD 3,135,569,949,74 BGF WORLD ENERGY CLASS A2 EUR 2,360,346,099,60 BGF WORLD MINING CLASS A2 USD 12,016,164,445,96 BGF WORLD MINING CLASS A2 EUR 9,045,971,685,02 BGF GLOBAL ALLOCATION FUND HEDGED A2 EUR 1,339,026,375,52 BGF NEW ENERGY FUND A2 USD 1,431,118,916,26 BGF NEW ENERGY FUND A2 EUR 1,077,116,650,40 BGF GLOBAL ENHANCED EQUITY YIELD FUND - USD 40,642,853,49 BGF GLOBAL ENHANCED EQUITY YIELD FUND - HEDGED EUR 7,359,607,15 BGF EURO CORPORATE BOND FUND - CLASS A 33,690,909,03 BGF WORLD FINANCIALS FUND - CLASS A EUR 95,255,038,02 BGF WORLD FINANCIALS FUND - CLASS A USD 126,484,771,94 BGF WORLD HEALTHSCIENCE FUND - CLASS A EUR 247,194,445,98 BGF WORLD HEALTHSCIENCE FUND - CLASS A USD 328,248,102,71 BGF WORLD AGRICULTURE A2 USD 137,964,182,88 BGF WORLD AGRICULTURE HEDGED A2 EUR 19,371,781,34 BGF LATIN AMERICAN A2 EUR 4,033,988,723,49 BGF LATIN AMERICAN A2 GBP 3,416,704,839,74 BGF LATIN AMERICAN A2 USD 5,358,688,239,63 BGF PACIFIC EQUITY A2 EUR 54,425,153,67 BGF PACIFIC EQUITY A2 GBP 46,080,150,76 BGF PACIFIC EQUITY A2 USD 72,295,260,91 BGF CONTINENTAL EUROPEAN FLEX A2 EUR 309,295,270,87 BGF CONTINENTAL EUROPEAN FLEX A4DS GBP 52,209,180,10 BGF GLOBAL EQUITY INCOME (USD) 162,925,412,02 BGF GLOBAL EQUITY INCOME (EUR HEDGED) 10,791,701,57 BGF ASIA PACIFIC EQUITY INCOME (USD) 12,074,576,92 SCHRODERS ISF ASIAN BOND A ACC (USD) 123,738,629,64 SCHRODERS ISF EUROPEAN EQUITY ALPHA A ACC (EUR) 138,916,817,72 SCHRODERS ISF LATIN AMERICAN A ACC (USD) 200,925,313,58 SCHRODERS ISF PACIFIC EQUITY A ACC (USD) 109,562,147,73 SCHRODERS ISF GREATER CHINA A ACC (USD) 784,171,594,27 SCHRODERS ISF CONVERGING EUROPE BOND A ACC (EUR) 28,384,227,15 SCHRODERS ISF MIDDLE EAST A (ACC) USD 76,233,857,55 SCHRODERS ISF MIDDLE EAST A (ACC) EUR 36,639,785,41 SCHRODERS US SMALL & MID CAP A ACC (USD) 293,413,770,44 SCHRODERS ISF EMERG.MKT DEBT ABS.RT. A EUR HEDGED 642,369,522,59 SCHRODERS ISF EMERG. MARKETS DEBT ABS. RT. A USD 374,611,101,11 SCHRODERS ISF EURO CORPORATE EUR 1,557,238,184,01 SCHRODER AS AGRICULTURE FUND A ACC (USD) 351,409,236,08 SCHRODER AS AGRICULTURE FUND EUR HEDGED A ACC(EUR) 57,273,438,73 SCHRODER AS COMMODITY FUND A ACC (USD) 960,855,786,10 SCHRODER AS COMMODITY FUND EUR HEDGED A ACC(EUR) 271,326,289,91 SCHRODERS AS GOLD & METALS EURO HEDGED EUR 33,963,656,27 SCHRODERS AS GOLD & METALS USD 288,222,734,17 JPM GLOBAL CAPITAL PRESERVATION (EUR) A (ACC) -EUR 499,003,059,80 JPM GLOBAL CAPITAL PRESERVATION (USD) A (ACC) 47,980,866,32 JPM GLOBAL CAPITAL APPRECIATION A (ACC) - EUR 23,777,274,84 JPM UK EQUITY A (ACC) - GBP 2,277,743,44 JPM STERLING BOND A (ACC) - GBP 24,858,589,47 JPM EMERGING MARKETS DEBT A (ACC) - EUR 31,996,075,80 JPM EASTERN EUROPE EQUITY A (ACC) - EUR 96,220,079,20 JPM GLOBAL DYNAMIC A (ACC) - USD 74,688,255,90 JPM GLOBAL NATURAL RESOURCES A (ACC) - EUR 747,280,912,53 JF GREATER CHINA A (ACC) - USD 216,067,058,52 JPM GLOBAL REAL ESTATE SECURITIES (USD) A (ACC) 20,952,634,65 JPM GLOBAL REAL ESTATE SECURITIES (EUR) (HEDGED) 3,246,905,79 JPM GLOBAL CAPITAL PRESERVATION (EUR) A (ACC) -USD 4,666,655,43 JPM EUROPE 130/30 A (ACC) EUR 4,130,875,18 JPM EUROPE 130/30 A (ACC) USD 103,855,66 JPM GLOBAL NATURAL RESOURCES A (ACC) USD 957,216,387,45 JPM MIDDLE EAST EQUITY A (ACC) USD 22,396,011,52 JPM HIGHBRIDGE STATISTICAL MARKET NEUTRAL FUND EUR 144,321,245,23 JPM HIGHBRIDGE STATISTICAL MARKET NEUTRAL FUND USD 3,203,070,54 JP MORGAN BRAZIL ALPHA PLUS A (ACC) USD 398,193,214,50 JPM HIGHBRIDGE STATISTICAL MARKET NEUTRAL USD HEDGED 14,275,023,51 JPM AFRICA EQUITY A (ACC) - USD 88,007,484,51 JPM EMERGING MARKETS INFRASTRUCTURE EQUITY A USD 101,104,683,99 JF ASEAN EQUITY A (ACC) - EUR 37,562,336,41 JF ASEAN EQUITY A (ACC) - USD 115,165,298,50 JPM HIGHBRIDGE DIVERSIFIED COMMODITIES A (ACC) EUR (HEDGED) 17,637,184,83 JPM HIGHBRIDGE DIVERSIFIED COMMODITIES A (ACC) - USD 34,955,222,64
64,2804 90,2556
62,5600 87,8400
HSBC GLOBAL INVESTMENT FUND ∞¡Δπ¶ƒ. HSBC (∂§§∞™) ∞∂¢∞∫ (Δ∏§.: 210-36.46.484), URL: WWW.HSBC.GR HGIF GLOBAL EMERGING MARKETS EQUITY CLASS EC(EUR) HGIF GLOBAL EMERGING MARKETS EQUITY CLASS EC(USD) HGIF CHINESE EQUITY CLASS EC (EUR) HGIF CHINESE EQUITY CLASS EC (USD) HGIF CHINESE EQUITY CLASS EC (GBP) HGIF JAPANESE EQUITY CLASS EC (EUR) HGIF JAPANESE EQUITY CLASS EC (USD) HGIF BRIC EQUITY M2C (EUR) HGIF BRIC EQUITY M2C (USD) HGIF INDIAN EQUITY CLASS EC (EUR) HGIF INDIAN EQUITY CLASS EC (USD) HGIF BRIC MARKETS EQUITY CLASS EC (EUR) HGIF BRIC MARKETS EQUITY CLASS EC (USD) HGIF BRIC MARKETS EQUITY CLASS EC (GBP) HGIF US EQUITY CLASS EC (USD) HGIF US EQUITY CLASS EC (EUR) HGIF CLIMATE CHANGE EQUITY CLASS EC (EUR) HGIF CLIMATE CHANGE EQUITY CLASS EC (USD) HGIF CLIMATE CHANGE EQUITY CLASS EC (GBP) HSBC GIF TURKEY EQUITY EC (EUR) HSBC GIF TURKEY EQUITY EC (USD) HSBC GIF BRAZIL EQUITY EC (EUR) HSBC GIF BRAZIL EQUITY EC (USD) HSBC GIF BRAZIL EQUITY EC (GBP) HSBC GIF RUSSIA EQUITY EC (EUR) HSBC GIF RUSSIA EQUITY EC (USD) HSBC GIF RUSSIA EQUITY EC (GBP) HSBC GIF EURO RESERVE AC (EUR) HSBC GIF GLOBAL EMERGING MARKETS BOND AC (EUR)
10,679,240,04 14,197,261,82 19,601,558,90 26,058,530,07 16,577,134,00 982,445,21 1,306,092,13 546,618,357,77 726,682,302,15 47,169,427,57 62,707,161,99 21,443,575,58 28,506,882,55 18,134,357,73 5,459,200,99 4,106,593,26 1,986,149,58 2,637,680,89 1,679,874,18 20,068,026,55 26,678,294,43 40,874,947,63 54,339,475,98 34,568,795,28 13,280,357,50 17,662,875,47 11,239,117,36 102,510,872,62 37,752,562,15
875,333,24 875,333,24 366,685,75 366,685,75 366,685,75 169,182,95 169,182,95 30,314,030,53 30,314,030,53 445,691,60 445,691,60 1,951,124,41 1,951,124,41 1,951,124,41 254,015,60 254,015,60 464,038,47 464,038,47 464,038,47 1,031,411,42 1,031,411,42 1,513,699,52 1,513,699,52 1,513,699,52 2,459,472,98 2,459,472,98 2,459,472,98 5,908,666,23 1,640,508,02
12,2000 16,2190 53,4560 71,0650 45,2080 5,8070 7,7200 18,0320 23,9720 105,8340 140,6960 10,9900 14,6100 9,2940 21,4920 16,1670 4,2800 5,6840 3,6200 19,4570 25,8660 27,0030 35,8980 22,8370 5,4000 7,1820 4,5700 17,3490 23,0130
-1,50% -1,10% -1,45% -1,05% -1,31% 0,16% 0,56% -0,60% -0,20% -1,18% -0,79% -0,61% -0,22% -0,48% 0,16% -0,24% -0,23% 0,11% 0,00% -3,15% -2,76% -0,10% 0,30% 0,04% 0,37% 0,81% 0,66% 0,01% -0,16%
12,5660 16,7060 55,0600 73,1970 46,5640 5,9810 7,9520 18,5730 24,6910 109,0090 144,9170 11,3200 15,0480 9,5730 22,1370 16,6520 4,4080 5,8550 3,7290 20,0410 26,6420 27,8130 36,9750 23,5220 5,5620 7,3970 4,7070 17,4360 23,3580
12,2000 16,2190 53,4560 71,0650 45,2080 5,8070 7,7200 18,0320 23,9720 105,8340 140,6960 10,9900 14,6100 9,2940 21,4920 16,1670 4,2800 5,6840 3,6200 19,4570 25,8660 27,0030 35,8980 22,8370 5,4000 7,1820 4,5700 17,3490 23,0130
∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
19,97% 23,76% 12,57% 15,70% 13,96% 5,58% 8,52% 21,95% 25,80% 32,97% 36,66% 16,28% 19,95% 17,56% 7,27% 4,37% 7,54% 10,30% 8,71% 19,85% 23,18% 17,31% 21,01% 18,60% 17,39% 20,62% 18,70% 0,03% 1,95%
KEP¢O™
AÌÔÈ‚·›· AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
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HSBC GIF GLOBAL EMERGING MARKETS BOND AC (USD) HSBC GIF GLOBAL EMERGING MARKETS BOND AC (GBP) HSBC GIF GLOBAL EMERGING MARKETS BOND PC (EUR) HSBC GIF GLOBAL EMERGING MARKETS BOND PC (USD) HSBC GIF GLOBAL EMERGING MARKETS BOND PC (GBP) HSBC GIF ASIA EX JAPAN EQUITY EC (EUR) HSBC GIF ASIA EX JAPAN EQUITY EC (USD) HSBC GIF ASIA EX JAPAN EQUITY EC (GBP) HSBC GIF GEM DEBT TOTAL RETURN M1C (EUR) HSBC GIF GEM DEBT TOTAL RETURN M1C (USD) HSBC GIF GEM DEBT TOTAL RETURN M1C (GBP) HSBC GIF EUROLAND EQUITY EC (EUR) HSBC GIF EUROLAND EQUITY EC (USD) HSBC GIF EUROLAND EQUITY EC (GBP) HSBC GIF LATIN AMERICAN EQUITY EC (EUR) HSBC GIF LATIN AMERICAN EQUITY EC (USD) HSBC GIF LATIN AMERICAN EQUITY EC (GBP) HSBC GIF EURO CREDIT BOND EC (EUR) HSBC GIF EURO CREDIT BOND EC (USD) HSBC GIF GLOBAL INFLATION LINKED BOND EC EUR HSBC GIF GLOBAL INFLATION LINKED BOND EC USD HSBC GIF GLOBAL INFLATION LINKED BOND EC GBP HSBC PORTFOLIOS-WORLD SELECTION 1 AC (USD) HSBC PORTFOLIOS-WORLD SELECTION 2 AC (USD) HSBC PORTFOLIOS-WORLD SELECTION 3 AC (USD) HSBC PORTFOLIOS-WORLD SELECTION 4 AC (USD) HSBC PORTFOLIOS-WORLD SELECTION 5 AC (USD) HSBC PORTFOLIOS-WORLD SELECTION 1 ACH (EUR) HSBC PORTFOLIOS-WORLD SELECTION 2 ACH (EUR) HSBC PORTFOLIOS-WORLD SELECTION 3 ACH (EUR) HSBC PORTFOLIOS-WORLD SELECTION 4 ACH (EUR) HSBC PORTFOLIOS-WORLD SELECTION 5 ACH (EUR) HSBC PORTFOLIOS-WORLD SELECTION 1 ACH (GBP) HSBC PORTFOLIOS-WORLD SELECTION 2 ACH (GBP) HSBC PORTFOLIOS-WORLD SELECTION 3 ACH (GBP) HSBC PORTFOLIOS-WORLD SELECTION 4 ACH (GBP) HSBC PORTFOLIOS-WORLD SELECTION 5 ACH (GBP) HSBC CLIC EURO 85 CLASS G (EUR)(1)
50,187,465,08 31,927,187,44 175,882,784,34 233,814,366,94 148,738,309,56 4,929,114,27 6,552,853,31 4,168,593,99 97,379,275,61 129,656,460,01 82,571,552,72 790,685,10 1,051,139,24 668,670,85 1,379,292,42 1,833,656,76 1,166,455,52 2,522,189,51 3,353,006,45 1,599,720,85 2,126,746,02 1,352,861,89 43,756,019,04 55,929,443,93 65,623,853,89 31,543,052,20 39,504,419,11 186,784,448,84 129,728,433,87 117,739,015,78 50,310,911,93 37,136,350,43 12,893,847,09 23,633,287,13 24,071,058,53 19,919,940,30 23,367,302,22 31,063,633,00
1,640,508,02 1,640,508,02 7,620,506,77 7,620,506,77 7,620,506,77 137,849,98 137,849,98 137,849,98 9,609,474,06 9,609,474,06 9,609,474,06 34,149,42 34,149,42 34,149,42 97,589,33 97,589,33 97,589,33 124,428,83 124,428,83 18,701,51 18,701,51 18,701,51 3,941,030,84 5,050,567,32 5,952,315,91 2,876,738,39 3,674,542,29 16,810,465,91 11,708,976,47 10,689,165,10 4,593,638,96 3,458,340,36 1,156,502,56 2,129,124,97 2,181,930,61 1,817,363,57 2,174,754,51 276,306,26
30,5930 19,4620 23,0800 30,6820 19,5180 35,7570 47,5360 30,2400 10,1340 13,4930 8,5930 23,1540 30,7810 19,5810 14,1340 18,7900 11,9530 20,2700 26,9470 85,5400 113,7210 72,3400 11,1027 11,0739 11,0249 10,9649 10,7508 11,1112 11,0794 11,0148 10,9523 10,7382 11,1490 11,1000 11,0320 10,9609 10,7448 112,4100
0,23% -0,03% -0,16% 0,23% -0,04% -1,50% -1,11% -1,37% -0,54% 0,01% -0,21% -1,06% -0,66% -0,93% -0,45% -0,05% -0,32% 0,23% 0,63% -0,22% 0,18% -0,10% 0,11% 0,02% -0,07% -0,14% -0,23% 0,10% 0,02% -0,08% -0,15% -0,24% 0,10% 0,02% -0,08% -0,14% -0,23% -0,25%
31,0520 19,7540 23,4260 31,1420 19,8110 36,8300 48,9620 31,1470 10,2860 13,6950 8,7220 23,8490 31,7040 20,1680 14,5580 19,3540 12,3120 20,5740 27,3510 86,8230 115,4270 73,4250 11,4080 11,4061 11,3832 11,3487 11,1540 11,4168 11,4118 11,3728 11,3356 11,1409 11,4556 11,4330 11,3905 11,3445 11,1477 115,7800
30,5930 19,4620 23,0800 30,6820 19,5180 35,7570 47,5360 30,2400 10,1340 13,4930 8,5930 23,1540 30,7810 19,5810 14,1340 18,7900 11,9530 20,2700 26,9470 85,5400 113,7210 72,3400 11,1027 11,0739 11,0249 10,9649 10,7508 11,1112 11,0794 11,0148 10,9523 10,7382 11,1490 11,1000 11,0320 10,9609 10,7448 112,4100
4,78% 3,21% 1,99% 4,82% 3,24% 15,19% 18,83% 16,46% 2,02% 4,65% 3,57% 8,70% 11,72% 10,04% 14,55% 18,17% 15,81% 5,03% 7,94% -1,72% 1,02% -0,51% 3,14% 5,22% 7,39% 9,12% 11,81% 3,06% 5,14% 7,28% 9,04% 11,73% 3,16% 5,22% 7,40% 9,14% 11,83% 1,89%
6,223,07 12,520,15 2,988,19 3,511,76 6,678,10 941,44 3,819,26 16,498,00 24,709,97 6,101,08 5,490,72 57,274,44 35,915,33 11,112,11 231,530,67 15,089,86 14,698,60 668,345,20 46,591,11 284,266,22 14,990,71 256,572,04 355,194,34 29,778,46 149,603,91 3,642,33 7,114,32 6,260,09 4,657,66 2,015,02 160,236,97 9,999,58 10,185,65 385,81 2,217,46 16,542,79 22,730,74 29,554,64 43,755,07 46,219,85 28,589,89 14,262,82 978,183,75 7,783,31 28,861,19 3,935,91 6,513,64 2,129,69 6,275,56 11,985,06 2,469,731,96 1,484,386,44 2,117,098,67 1,968,906,64 18,733,12 42,784,08 55,136,97
150,5500 573,6000 621,7100 815,1900 1,310,6300 1,029,7800 414,9000 1,378,3800 1,005,1600 741,6300 552,9700 744,0200 168,2100 8,234,0000 59,5400 2,669,2800 919,7200 52,8800 63,8500 2,284,0000 89,8500 36,0000 248,7700 352,2000 267,4800 878,0900 1,914,8000 286,1800 317,9000 924,7800 267,9900 211,2700 1,068,4000 995,5300 781,7400 1,407,8100 438,2900 1,001,7600 389,1500 160,5600 136,3100 3,881,5200 56,9900 287,9700 259,0800 913,9500 438,0500 464,7700 456,5300 248,5200 28,9600 23,5500 25,8200 27,5900 224,1000 509,5400 245,3400
-0,40% -0,76% 0,31% 0,44% 0,16% 0,31% 0,57% 0,73% 0,14% 0,73% -0,03% -0,22% -0,21% -0,40% -0,22% 0,12% -0,51% -0,34% 0,44% -0,13% -0,49% -0,17% -0,21% -0,31% -0,54% -0,35% 0,18% -0,41% -0,36% 0,33% -0,31% 0,07% 0,07% 0,28% -0,27% 0,11% 0,06% 0,16% 0,20% 0,11% 0,17% 0,23% 0,30% 0,88% 0,00% 0,00% -0,67% -0,41% -0,36% 0,00% 0,00% -0,04% -0,04% -0,04% -0,72% 0,43% -0,64%
153,5610 150,5500 585,0720 573,6000 634,1442 621,7100 831,4938 815,1900 1,336,8426 1,310,6300 1,050,3756 1,029,7800 423,1980 414,9000 1,405,9476 1,378,3800 1,025,2632 1,005,1600 756,4626 741,6300 564,0294 552,9700 758,9004 744,0200 171,5742 168,2100 8,398,6800 8,234,0000 60,7308 59,5400 2,722,6656 2,669,2800 938,1144 919,7200 53,9376 52,8800 65,1270 63,8500 2,329,6800 2,284,0000 91,6470 89,8500 36,7200 36,0000 253,7454 248,7700 359,2440 352,2000 272,8296 267,4800 895,6518 878,0900 1,953,0960 1,914,8000 291,9036 286,1800 324,2580 317,9000 943,2756 924,7800 273,3498 267,9900 213,3827 211,2700 1,079,0840 1,068,4000 1,005,4853 995,5300 789,5574 781,7400 1,421,8881 1,407,8100 442,6729 438,2900 1,011,7776 1,001,7600 393,0415 389,1500 162,1656 160,5600 137,6731 136,3100 3,920,3352 3,881,5200 57,5599 56,9900 290,8497 287,9700 259,0800 259,0800 927,6593 913,9500 444,6208 438,0500 471,7416 464,7700 463,3780 456,5300 251,0052 248,5200 29,1048 28,9600 23,6678 23,5500 25,9491 25,8200 27,7280 27,5900 228,5820 224,1000 519,7308 509,5400 250,2468 245,3400
10,50% 3,36% 5,62% 3,60% 3,14% 12,49% 14,64% 11,18% 14,51% 15,28% -0,60% 16,77% 7,10% 6,87% 15,05% 18,29% 13,55% 17,49% 8,83% 13,29% 8,58% 8,27% 4,88% 15,40% 7,69% 6,68% 12,40% 0,81% 2,29% 7,08% 11,70% 3,07% 0,74% 3,27% 0,69% 1,76% 3,08% 3,16% 5,57% 0,36% 4,25% 5,96% 6,13% 5,91% -0,02% 5,23% 3,86% 6,62% 5,97% 2,21% -0,03% 0,94% 0,66% 0,40% 13,68% 14,92% 9,23%
523,883,67 123,524,10 78,101,507,97 29,545,830,08 35,567,62 3,722,978,52 2,834,457,13 5,224,650,86 2,437,897,24 1,484,111,26 2,501,782,70 4,453,134,02 5,961,337,17 1,840,610,72 853,933,86 9,518,034,51 1,263,955,61 4,809,90 54,773,332,76 38,667,307,02 642,029,62 1,663,466,67 952,275,99 19,956,44 321,474,42 156,713,07 6,987,887,21 1,899,963,86 1,506,828,74 224,231,31 2,414,343,06 3,193,471,96 1,199,715,57 68,880,07 507,663,59 94,112,69 7,588,233,04 3,361,154,23 27,911,93 2,850,314,95 979,274,72 5,620,407,89 441,644,72 21,694,292,44 6,045,263,77 12,022,90 25,577,45 138,493,33 7,250,180,22 386,564,73 42,135,546,74 3,363,448,58 21,951,55 1,034,241,79 261,780,60 3,013,816,70 603,518,82 537,562,53 1,846,225,23 25,858,112,66 18,632,288,14
90,3400 62,3000 14,2000 10,2500 8,6800 2,7998 2,7497 11,5100 11,0100 13,7900 13,3700 15,2607 11,2636 10,8400 7,7800 27,6800 19,1300 8,6400 13,8239 13,6391 10,3046 14,5596 14,3193 10,0193 322,3700 319,3400 5,3849 5,2940 15,6500 14,8100 8,0908 5,8728 19,8300 13,6800 30,7700 23,9600 35,4900 24,5400 9,1400 38,2600 27,7500 532,0000 4,5800 11,6500 11,0000 9,6000 8,3000 8,0400 12,6200 11,5600 9,8500 8,8800 10,1900 87,0200 65,3400 14,7000 10,3200 11,0400 10,8100 11,7700 8,6100
-0,96% -1,52% -0,70% -1,25% -0,69% 0,05% 0,04% 0,00% 0,00% 0,07% 0,07% 0,24% -0,32% 0,37% -0,26% 1,17% 0,63% 1,17% 0,17% 0,17% 0,17% 0,17% 0,17% 0,17% 0,00% 0,00% 0,23% 0,23% 0,13% 0,14% 0,27% -0,28% -0,25% -0,80% 0,29% -0,29% -0,34% -0,89% -0,33% -0,75% -1,32% 0,95% 0,44% -0,51% -0,45% -0,52% 0,00% -0,12% 0,40% 0,35% 0,31% 0,34% 0,30% 0,00% -0,55% -0,27% -0,86% 0,18% 0,19% -0,76% -1,37%
ING ∞∂¢∞∫ (∞¡Δπ¶ƒ.) (Δ∏§.: 801 100 200 300), URL: WWW.INGIM.GR ING (L) INVEST WORLD X CAP (EUR) 185,467,963,61 ING (L) INVEST EUROPEAN REAL ESTATE X CAP(EUR) 99,332,903,63 ING (L) INVEST TELECOM X CAP (USD) 112,671,284,97 ING (L) INVEST HEALTH CARE X CAP (USD) 234,256,040,81 ING (L) INVEST FOOD & BEVERAGES X CAP (USD) 186,460,185,45 ING (L) INVEST CONSUMER GOODS X CAP (USD) 49,083,035,79 ING (L) INVEST BANKING&INSURANCE X CAP (USD) 144,405,185,16 ING (L) INVEST ENERGY X CAP (USD) 166,039,698,73 ING (L) INVEST MATERIALS X CAP(USD) 166,881,685,91 ING (L) INVEST INFORMATION TECHNOLOGY X CAP(USD) 193,859,533,92 ING (L) INVEST UTILITIES X CAP (USD) 32,865,253,52 ING (L) INVEST GREATER CHINA X CAP (USD) 334,524,410,64 ING (L) INVEST SUSTAINABLE EQUITY X CAP(EUR) 101,057,223,88 ING (L) INVEST JAPANESE SMALL&MID CAPS XCAP(JPY) 764,486,432,00 ING (L) INVEST EMERGING MARKETS X CAP (USD) 311,383,194,50 ING (L) INVEST LATIN AMERICA X CAP (USD) 293,000,180,47 ING (L) INVEST NEW ASIA X CAP (USD) 323,636,073,85 ING (L) INVEST EMERGING EUROPE X CAP (EUR) 127,485,294,45 ING (L) INVEST US(ENH. CORE CONC.)X CAP(USD) 217,652,941,34 ING (L) INVEST JAPAN X CAP (JPY) 10,366,093,545,48 ING (L) INVEST EURO EQUITY X CAP(EUR) 293,923,216,41 ING (L) INVEST EUROPEAN EQUITY X CAP (EUR) 265,554,513,28 ING (L) INVEST GLOBAL HIGH DIVIDENT X CAP(EUR) 471,233,369,95 ING (L) INVEST INDUSTRIALS X CAP(EUR) 68,782,392,55 ING (L) INVEST EUROPE HIGH DIVIDEND X CAP (EUR) 511,350,912,02 ING (L) INVEST EURO INCOME XCAP (EUR) 172,246,835,09 ING (L) INVEST INFORMATION TECHNOLOGY X CAP (EUR) 193,859,533,92 ING (L) INVEST ALTERNATIVE BETA X CAP (EUR) 98,236,398,13 ING (L) INVEST MIDDLE EAST AND NORTH AFRICA X CAP (EUR) 38,472,171,45 ING (L) INVEST GLOBAL REAL ESTATE X CAP (EUR) 181,389,415,71 ING (L) INVEST GLOBAL OPPORTUNITIES X CAP(EUR) 373,621,776,69 ING (L) RENTA FUND WORLD X HEDGED CAP (EUR) 204,219,031,24 ING (L) RENTA FUND DOLLAR X CAP (USD) 138,694,537,60 ING (L) RENTA FUND WORLD X CAP (USD) 204,219,031,24 ING (L) RENTA FUND WORLD X CAP(EUR) 204,219,031,24 ING (L) RENTA FUND ASIAN DEBT HARD CURRENCY X CAP(USD) 158,516,806,76 ING (L) RENTA FUND EURO X CAP(EUR) 831,772,259,20 ING (L) RENTA FUND US CREDIT X CAP(USD) 230,234,670,52 ING (L) RENTA FUND GL.HIGH YIELD X HEDGED CAP(EUR) 486,812,346,18 ING (L) RENTA FUND EUROMIX BOND X CAP(EUR) 424,564,518,37 ING (L) RENTA FUND EUROCREDIT X CAP (EUR) 240,423,739,98 ING (L) RENTA FUND EMD HC X HEDGED CAP(EUR) 1,206,516,125,25 ING (L) RENTA FUND EMD LOCAL CURRENCY X CAP(USD) 1,358,192,823,56 ING (L) RENTA FUND INFLATION LINKED XCAP(EUR) 192,892,707,12 ING (L) RENTA FUND EURO LIQUIDITY XCAP (EUR) 22,544,897,96 ING (L) PATRIMONIAL BALANCED X CAP (EUR) 277,790,657,85 ING (L) PATRIMONIAL DEFENSIVE X CAP (EUR) 49,196,650,33 ING (L) PATRIMONIAL AGGRESSIVE X CAP (EUR) 60,322,071,55 ING (L) PATRIMONIAL EURO X CAP (EUR) 157,296,824,45 ING (L) PATRIMONIAL TARGET RETURN BOND X CAP(EUR) 115,290,756,72 ING (L) INDEX LINKED FUND CONTINUOUS CLICK FUND EURO(EUR)71,515,481,90 ING (L) INDEX LINKED FUND PROTECTED MIX 70(EUR) 34,950,642,74 ING (L) INDEX LINKED FUND PROTECTED MIX 80(EUR) 54,655,028,12 ING (L) INDEX LINKED FUND PROTECTED MIX 90(EUR) 54,326,222,75 ING INTERNATIONAL CONVERGING EUROPE EQUITY X CAP(EUR) 141,202,892,33 ING (L) INVEST PRESTIGE & LUXE X CAP (EUR) 88,432,262,59 ING (L) INVEST EUROPE OPPORTUNITIES XCAP 437,985,415,18
INVESCO FUNDS SICAV INVESCO ASIA OPPORTUNITIES EQUITY FUND - A (USD) 47,326,331,97 INVESCO ASIA OPPORTUNITIES EQUITY FUND - E (EUR) 10,228,938,08 INVESCO ASIA INFRASTRUCTURE FUND A (USD) 1,108,902,884,78 INVESCO ASIA INFRASTRUCTURE FUND E (EUR) 402,452,722,47 INVESCO ASIA INFRASTRUCTURE FUND R ACC (EUR) 308,578,12 INVESCO ABSOLUTE RETURN BOND FUND A (EUR) 10,423,412,49 INVESCO ABSOLUTE RETURN BOND FUND E (EUR) 7,794,036,59 INVESCO CAPITAL SHIELD 90 (EUR) FUND A 60,151,523,58 INVESCO CAPITAL SHIELD 90 (EUR) FUND E (EUR) 26,845,997,25 INVESCO PAN EUROPEAN HIGH INCOME FUND - A (EUR) 20,470,051,50 INVESCO PAN EUROPEAN HIGH INCOME FUND - E (EUR) 33,455,368,95 INVESCO EMERGING LOCAL CURRENCY DEBT FUND - A(USD) 67,957,811,87 INVESCO EMERGING LOCAL CURRENCY DEBT FUND -E(EUR) 89,255,908,06 INVESCO EMERGING EUROPE EQUITY FUND A (USD) 19,945,085,15 INVESCO EMERGING EUROPE EQUITY FUND E (EUR) 8,836,166,48 INVESCO ENERGY FUND A (USD) 263,487,945,54 INVESCO ENERGY FUND E (EUR) 32,135,670,84 INVESCO ENERGY FUND R ACC (EUR) 41,556,66 INVESCO EURO CORPORATE BOND FUND - A (EUR) 757,181,283,43 INVESCO EURO CORPORATE BOND FUND - E (EUR) 527,387,146,65 INVESCO EURO CORPORATE BOND FUND R ACC (EUR) 6,615,856,31 INVESCO EURO INFLATION LINKED BOND FUND A (EUR) 24,219,418,14 INVESCO EURO INFLATION LINKED BOND FUND E (EUR) 13,635,892,06 INVESCO EURO INFLATION-LINKED BOND FUND R ACC (EUR) 199,948,81 INVESCO EURO RESERVE FUND A (EUR) 103,635,190,05 INVESCO EURO RESERVE FUND E (EUR) 50,045,039,71 INVESCO EUROPEAN BOND FUND - A (EUR) 37,629,048,88 INVESCO EUROPEAN BOND FUND - E (EUR) 10,058,491,61 INVESCO EUROPEAN GROWTH EQUITY FUND - A (EUR) 23,576,000,68 INVESCO EUROPEAN GROWTH EQUITY FUND - E (EUR) 3,320,139,09 INVESCO GLOBAL BOND FUND - A ACC (USD) 19,534,079,46 INVESCO GLOBAL BOND FUND - E (EUR) 24,929,890,69 INVESCO GLOBAL LEISURE FUND A (USD) 23,790,211,75 INVESCO GLOBAL LEISURE FUND E (EUR) 1,252,199,71 INVESCO GLOBAL STRUCTURED EQUITY FUND-A DIST(USD) 15,620,488,56 INVESCO GLOBAL STRUCTURED EQUITY FUND - E (EUR) 2,997,754,74 INVESCO GREATER CHINA EQUITY FUND A (USD) 269,288,174,79 INVESCO GREATER CHINA EQUITY FUND E (EUR) 109,652,998,21 INVESCO GREATER CHINA EQUITY FUND R ACC (EUR) 255,191,79 INVESCO INDIA EQUITY FUND - A DIST (USD) 109,053,984,64 INVESCO INDIA EQUITY FUND - E (EUR) 36,122,784,34 INVESCO NIPPON SMALL/MID CAP EQUITY FUND A (JPY) 2,990,049,583,04 INVESCO NIPPON SMALL/MID CAP EQUITY FUND E (EUR) 215,346,917,45 INVESCO PAN EUROPEAN EQUITY FUND A (EUR) 252,813,874,19 INVESCO PAN EUROPEAN EQUITY FUND E (EUR) 66,473,169,59 INVESCO PAN EUROPEAN EQUITY FUND R ACC (EUR) 115,429,16 INVESCO PAN EUROPEAN EQUITY INCOME FUND - A (EUR) 212,207,78 INVESCO PAN EUROPEAN EQUITY INCOME FUND - E (EUR) 1,113,917,48 INVESCO PAN EUROPEAN SMALL CAP EQUITY FUND-A(EUR) 91,499,770,43 INVESCO PAN EUROPEAN SMALL CAP EQUITY FUND-E (EUR) 4,469,313,33 INVESCO PAN EUROPEAN STRUCTURED EQUITY FUND-A(EUR) 415,234,898,42 INVESCO PAN EUROPEAN STRUCTURED EQUITY FUND-E(EUR) 29,882,574,80 INVESCO PAN EUROPEAN STRUCTURED EQUITY FUND R ACC (EUR) 223,768,41 INVESCO USD RESERVE FUND - A (USD) 89,995,722,87 INVESCO USD RESERVE FUND - E (EUR) 22,737,153,75 INVESCO US STRUCTURED EQUITY FUND A (USD) 44,290,735,02 INVESCO US STRUCTURED EQUITY FUND E (EUR) 8,282,238,57 INVESCO GLOBAL ABSOLUTE RETURN FUND A (EUR) 5,933,667,81 INVESCO GLOBAL ABSOLUTE RETURN FUND E (EUR) 19,951,490,72 INVESCO ASIA CONSUMER DEMAND FUND A (USD) 304,403,850,29 INVESCO ASIA CONSUMER DEMAND FUND E (EUR) 213,260,648,26
KEP¢O™ ∫Àƒπ∞∫∏ 26 º∂μƒ√À∞ƒπ√À 2012
95,0800 64,2300 14,9500 10,5700 8,6800 2,9468 2,8347 12,1100 11,3500 14,5100 13,7800 16,0619 11,6120 11,4100 8,0200 29,1300 19,7200 8,6400 14,5497 14,0609 10,3046 15,3240 14,7622 10,0193 339,2900 329,2200 5,6676 5,4577 16,4700 15,2700 8,5156 6,0544 20,8700 14,1000 32,3900 24,7000 37,3500 25,3000 9,1400 40,2700 28,6100 560,0000 4,7200 12,2600 11,3400 9,6000 8,7400 8,2900 13,2800 11,9200 10,3700 9,1500 10,1900 91,5900 67,3600 15,4700 10,6400 11,6200 11,1400 12,3900 8,8800
90,3400 62,3000 14,2000 10,2500 8,6800 2,7998 2,7497 11,5100 11,0100 13,7900 13,3700 15,2607 11,2636 10,8400 7,7800 27,6800 19,1300 8,6400 13,8239 13,6391 10,3046 14,5596 14,3193 10,0193 322,3700 319,3400 5,3849 5,2940 15,6500 14,8100 8,0908 5,8728 19,8300 13,6800 30,7700 23,9600 35,4900 24,5400 9,1400 38,2600 27,7500 532,0000 4,5800 11,6500 11,0000 9,6000 8,3000 8,0400 12,6200 11,5600 9,8500 8,8800 10,1900 87,0200 65,3400 14,7000 10,3200 11,0400 10,8100 11,7700 8,6100
13,79% 10,64% 10,42% 7,33% 10,29% 1,59% 1,55% 3,23% 3,19% 10,41% 10,31% 9,41% 6,40% 20,18% 16,64% 13,30% 10,20% 13,24% 7,31% 7,27% 7,19% 3,45% 3,42% 3,34% 0,04% 0,02% 2,25% 2,23% 8,23% 8,10% 2,93% 0,15% 11,03% 7,97% 3,08% 0,21% 14,67% 11,44% 14,54% 26,06% 22,57% 5,77% -0,65% 9,49% 9,56% 9,46% 7,65% 7,49% 15,46% 15,37% 5,12% 4,96% 5,05% 0,02% -2,67% 8,49% 5,41% 2,60% 2,56% 12,42% 9,26%
AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
INVESCO ASIA CONSUMER DEMAND FUND R ACC (EUR) 902,885,29 INVESCO ASIA BALANCED FUND - A (USD) 143,713,394,99 INVESCO ASIA BALANCED FUND - E (EUR) 19,375,428,14 INVESCO ASIA BALANCED FUND R ACC (EUR) 450,201,31 INVESCO ASIA PACIFIC REAL ESTATE SECURITIES - A (USD) 129,046,15 INVESCO ASIA PACIFIC REAL ESTATE SECURITIES - E (EUR) 208,733,63 INVESCO GLOBAL INCOME REAL ESTATE SECURITIES -A(USD) 3,037,160,98 INVESCO GLOBAL INCOME REAL ESTATE SECURITIES -E(EUR) 662,126,19 INVESCO EMER LOC CURR DEBT FUND A DIST-MD-FIXED(USD) 345,892,368,82 INVESCO EURO CORPORATE BOND FUND A DIST-MD (EUR) 469,692,774,76 INVESCO BALANCED RISK ALLOCATION FUND A ACC (EUR) 304,571,343,49 INVESCO BALANCED RISK ALLOCATION FUND E ACC (EUR) 215,634,712,99 INVESCO BALANCED RISK ALLOCATION FUND R ACC (EUR) 48,316,435,19 INVESCO EMER LOCAL CURR DEBT FUND R MONTHLY DIST (USD) 19,078,284,20 INVESCO EURO CORPORATE BOND FUND R MONTHLY DIST (EUR) 32,592,780,53 INVESCO GLOBAL EQUITY INCOME FUND A ACC (USD) 101,035,506,44 INVESCO GLOBAL EQUITY INCOME FUND R ACC (USD) 10,106,142,00 INVESCO GLOBAL SMALLER COMP EQTY FD A ACC (USD) 25,752,663,49 INVESCO GLOBAL SMALLER COMP EQTY FD R ACC (USD) 2,213,972,32 INVESCO JAPANESE EQUITY ADVANTAGE FD A ACC (JPY) 5,565,795,490,01 INVESCO JAPANESE EQUITY ADVANTAGE FD R ACC (JPY) 216,147,894,33 INVESCO JAPANESE VALUE EQUITY FUND A ACC (JPY) 15,494,855,307,80 INVESCO JAPANESE VALUE EQY FD R ACC (JPY) 876,261,068,69 INVESCO US VALUE EQUITY FUND A ACC (USD) 91,286,981,73 INVESCO US VALUE EQUITY FUND R ACC (USD) 3,802,895,53
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
100,145,01 6,725,277,20 1,122,877,59 45,085,71 14,018,82 23,027,27 308,849,80 74,920,92 31,455,822,09 41,936,969,17 21,869,156,91 15,678,920,87 4,204,667,89 1,953,122,25 3,243,778,95 2,373,534,81 274,683,47 682,334,65 66,567,14 3,055,568,70 125,530,90 22,699,493,85 1,499,863,99 4,212,227,20 202,724,31
9,0200 21,3700 12,9800 9,9900 9,2100 6,8200 9,8300 6,6500 10,9961 11,2000 13,9300 13,7500 11,4900 9,7681 10,0478 42,5700 36,7900 37,7400 33,2600 1,822,0000 1,722,0000 683,0000 584,0000 21,6700 18,7600
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
-0,77% 9,0200 9,0200 0,14% 22,4900 21,3700 -0,38% 13,3800 12,9800 0,20% 9,9900 9,9900 0,33% 9,6900 9,2100 -0,29% 7,0300 6,8200 0,10% 10,3500 9,8300 -0,30% 6,8600 6,6500 0,24% 11,5734 10,9961 0,18% 11,7880 11,2000 0,43% 14,6600 13,9300 0,44% 14,1800 13,7500 0,44% 11,4900 11,4900 0,24% 9,7681 9,7681 0,17% 10,0478 10,0478 0,24% 44,8000 42,5700 0,22% 36,7900 36,7900 0,08% 39,7200 37,7400 0,09% 33,2600 33,2600 0,44% 1,918,0000 1,822,0000 0,41% 1,722,0000 1,722,0000 0,59% 719,0000 683,0000 0,52% 584,0000 584,0000 -0,64% 22,8100 21,6700 -0,64% 18,7600 18,7600
ª∂Δ∞μ. ∞¶√ 1/1/2011 12,33% 8,09% 5,10% 8,00% 18,99% 15,59% 5,13% 2,31% 8,41% 6,59% 4,58% 4,48% 4,45% 8,43% 6,60% 5,84% 5,72% 14,36% 14,26% 9,69% 9,61% 13,27% 12,96% 8,57% 8,44%
∫À¶ƒ√À ASSET MANAGEMENT ∞∂¢∞∫ (∞¡Δπ¶ƒ.) (Δ∏§.: 210-77.65.441), URL: WWW.BANKOFCYPRUS.GR UBS (LUX) EQUITY FUND–ASIAN CONSUMPTION(USD) P-ACC(1) 410,686,583,66 UBS (LUX) EQUITY FUND-AUSTRALIA (AUD) P-ACC(1) 123,273,555,60 UBS (LUX) EQUITY FUND-BIOTECH (USD) P-ACC(1) 359,901,551,09 UBS (LUX) EQUITY FUND-CANADA (CAD) P-ACC(1) 162,792,202,52 UBS (LUX) EQUITY FUND-CENTRAL EUROPE (EUR) P-ACC(1) 101,746,068,02 UBS (LUX) EQUITY FUND-US OPPORTUNITY (USD) P-ACC(1) 42,203,316,77 UBS (LUX) EQUITY FUND-ECO PERFORMANCE (CHF) P-ACC(1) 87,484,569,85 UBS (LUX) EQUITY FUND-EMERGING MARKETS(EUR) P-ACC(1) 252,720,385,44 UBS (LUX) EQUITY FUND-EMERGING MARKETS(USD) P-ACC(1) 559,852,796,20 UBS (LUX) EQUITY FUND-EURO COUNTRIES (EUR) P-ACC(1) 175,595,669,26 UBS (LUX) EQUITY FUND-EURO COUNT.OPPORT(EUR)P-ACC(1) 30,163,975,28 UBS (LUX) EQUITY FUND-EUROSTOXX50 ADV.(EUR) P-ACC(1) 76,519,724,37 UBS (LUX) EQUITY FUND-EUROSTOXX50 (EUR) P-ACC(1) 332,406,888,42 UBS (LUX) EQUITY FUND-EUROPEAN GROWTH (EUR) P-ACC(1) 40,709,721,17 UBS (LUX) EQUITY FUND-EUROPEAN OPPORT (EUR) P-ACC(1) 315,054,498,51 UBS (LUX) EQUITY FUND-FINANCIAL SERVICE(EUR)P-ACC(1) 26,420,426,96 UBS (LUX) EQUITY FUND-GLOBAL INNOVATORS(EUR)P-ACC(1) 161,516,039,43 UBS (LUX) EQUITY FUND-GREAT BRITAIN (GBP) P-ACC(1) 61,608,606,97 UBS (LUX) EQUITY FUND-GREATER CHINA (USD) P-ACC(1) 928,270,192,76 UBS (LUX) EQUITY FUND-HEALTH CARE (USD) P-ACC(1) 116,589,117,21 UBS (LUX) EQUITY FUND-CHINA OPPORTUNITY (USD) P-ACC(1) 84,020,459,45 UBS (LUX) EQUITY FUND-JAPAN (JPY) P-ACC(1) 3,228,890,085,00 UBS (LUX) EQUITY FUND-ASIA OPPORTUNITY (USD) P-ACC(1) 48,157,015,79 UBS (LUX) EQUITY FUND-MID CAPS EUROPE (EUR) P-ACC(1) 65,056,017,09 UBS (LUX) EQUITY FUND-MID CAPS USA (USD) P-ACC(1) 211,436,728,07 UBS (LUX) EQUITY FUND-SINGAPORE (USD) P-ACC(1) 103,061,194,99 UBS (LUX) EQUITY FUND-SMALL&MIDCAP JAPAN(JPY)P-ACC(1)3,192,260,587,00 UBS (LUX) EQUITY FUND-SMALL CAPS USA (USD) P-ACC(1) 398,866,337,99 UBS (LUX) EQUITY FUND-TAIWAN (USD) P-ACC(1) 145,714,962,03 UBS (LUX) EQUITY FUND–GLOBAL MULTI TECH(USD) P-ACC(1) 156,550,187,75 UBS (LUX) EQUITY FUND-COMMUNICATION (EUR) P-ACC(1) 68,791,641,76 UBS (LUX) EQUITY FUND-USA MULTI STRATEGY(USD)P-ACC(1) 161,397,919,23 UBS (LUX) STRATEGY FUND-EQUITY (CHF) P-ACC(1) 141,691,685,30 UBS (LUX) STRATEGY FUND-EQUITY (EUR) P-ACC(1) 74,899,668,94 UBS (LUX) STRATEGY FUND-EQUITY (USD) P-ACC(1) 34,788,932,04 UBS (LUX) STRATEGY FUND-GROWTH (CHF) P-ACC(1) 613,799,886,98 UBS (LUX) STRATEGY FUND-GROWTH (EUR) P-ACC(1) 184,940,068,46 UBS (LUX) STRATEGY FUND-GROWTH (USD) P-ACC(1) 79,329,096,70 UBS (LUX) STRATEGY FUND-BALANCED (CHF) P-ACC(1) 1,294,701,314,81 UBS (LUX) STRATEGY FUND-BALANCED (EUR) P-ACC(1) 385,619,888,59 UBS (LUX) STRATEGY FUND-BALANCED (USD) P-ACC(1) 184,255,248,54 UBS (LUX) STRATEGY FUND-YIELD (CHF) P-ACC(1) 1,325,975,973,49 UBS (LUX) STRATEGY FUND-YIELD (EUR) P-ACC(1) 522,867,396,13 UBS (LUX) STRATEGY FUND-YIELD (USD) P-ACC(1) 267,398,780,67 UBS (LUX) STRATEGY FUND-FIXED INCOME (CHF) P-ACC(1) 484,908,208,37 UBS (LUX) STRATEGY FUND-FIXED INCOME (EUR) P-ACC(1) 254,713,190,63 UBS (LUX) STRATEGY FUND-FIXED INCOME (USD) P-ACC(1) 187,966,155,58 UBS (LUX) BOND FUND-AUD P-ACC(1) 243,800,785,12 UBS (LUX) BOND FUND-CAD P-ACC(1) 200,377,260,59 UBS (LUX) BOND FUND-CHF P-ACC(1) 435,058,302,28 UBS (LUX) BOND FUND-EUR P-ACC(1) 630,428,255,02 UBS (LUX) BOND FUND-GBP P-ACC(1) 65,113,719,97 UBS (LUX) BOND FUND-JPY P-ACC(1) 4,751,612,037,00 UBS (LUX) BOND FUND-USD P-ACC(1) 203,506,081,49 UBS (LUX) BOND FUND-CONVERT EUROPE (EUR) P-ACC(1) 258,806,723,83 UBS (LUX) BOND FUND-EURO HIGH YIELD (EUR) P-ACC(1) 538,937,619,86 UBS (LUX) BOND FUND-GLOBAL (CHF) P-ACC(1) 87,064,326,15 UBS (LUX) BOND FUND - GLOBAL (CHF) (EUR HEDGED) P-ACC(1) 14,458,406,84 UBS (LUX) MONEY MARKET FUND (EUR) P-ACC(1) 1,932,059,128,49 UBS (LUX) MONEY MARKET FUND (USD) P-ACC(1) 4,737,194,111,40 UBS(LUX) KEY SELECTION SICAV-ACTIVE DEFENCE 5 (EUR)P-ACC(1) 31,388,470,84 UBS(LUX) KEY SELECTION SICAV-ACTIVE DEFENCE 5 (USD)P-ACC(1) 31,314,141,14 UBS (LUX) SICAV 3 - PORTABLE ALPHA LONG TERM (EUR) P-ACC(1) 10,737,226,43 UBS (LUX) SICAV 3 - PORTABLE ALPHA MEDIUM TERM (EUR) P-ACC(1) 22,364,309,12 UBS (LUX) STRATEGY SICAV - FIXED INCOME (EUR) P-ACC(1) 348,108,314,60
4,157,929,74 98,7700 200,693,55 614,2400 1,720,167,17 208,9100 220,351,85 738,7800 617,216,82 164,8500 400,431,65 105,3900 176,146,70 496,6600 10,236,313,89 24,6900 19,710,097,38 28,4000 1,751,270,40 100,0600 565,221,61 53,3700 859,062,12 89,0700 2,566,372,31 129,5200 1,433,037,18 28,4100 680,870,57 462,7200 436,773,22 60,4900 3,496,702,45 46,1900 572,932,67 107,5300 4,822,209,62 192,5000 926,486,14 125,8400 157,238,50 534,3500 726,336,20 4,445,0000 68,401,52 701,0000 122,765,47 529,9200 214,579,95 983,9700 102,064,00 1,009,7700 327,861,85 9,688,0000 792,028,76 503,6000 1,060,161,19 136,6300 929,246,15 168,4700 1,459,910,72 47,1200 1,605,521,61 100,5300 290,650,61 487,5000 250,982,43 298,4300 51,423,92 676,5100 351,920,02 1,744,1500 77,811,40 2,376,7700 31,272,28 2,536,7200 823,639,93 1,571,9300 192,441,49 2,003,8300 79,695,76 2,311,9800 729,594,14 1,817,4200 190,180,38 2,749,3200 100,782,77 2,653,2200 287,446,96 1,686,9500 106,227,52 2,397,8100 80,515,85 2,334,5200 629,597,21 387,2300 531,800,27 376,7900 182,562,10 2,383,0700 1,941,733,70 324,6700 352,686,33 184,6200 29,834,05 159,268,0000 738,261,73 275,1100 2,093,312,20 123,6400 4,009,682,81 134,4100 121,634,59 715,7900 135,443,75 106,7500 2,314,532,54 834,7500 2,751,002,36 1,721,9900 316,244,00
-0,15% 100,7454 98,7700 0,31% 626,5248 614,2400 -0,23% 213,0882 208,9100 0,70% 753,5556 738,7800 -0,92% 168,1470 164,8500 -0,66% 107,4978 105,3900 -0,51% 506,5932 496,6600 -0,52% 25,1838 24,6900 -0,70% 28,9680 28,4000 -0,99% 102,0612 100,0600 -0,21% 54,4374 53,3700 -0,84% 90,8514 89,0700 -0,76% 132,1104 129,5200 -0,73% 28,9782 28,4100 -0,58% 471,9744 462,7200 -0,72% 61,6998 60,4900 -0,30% 47,1138 46,1900 0,23% 109,6806 107,5300 1,34% 196,3500 192,5000 -0,47% 128,3568 125,8400 1,71% 545,0370 534,3500 1,09% 4,533,9000 4,445,0000 -0,17% 715,0200 701,0000 -0,46% 540,5184 529,9200 -0,77% 1,003,6494 983,9700 -0,58% 1,029,9654 1,009,7700 1,05% 9,881,7600 9,688,0000 -0,43% 513,6720 503,6000 1,43% 139,3626 136,6300 -0,71% 171,8394 168,4700 -0,59% 48,0624 47,1200 -0,35% 102,5406 100,5300 -0,42% 497,2500 487,5000 -0,41% 304,3986 298,4300 -0,43% 690,0402 676,5100 -0,27% 1,779,0330 1,744,1500 -0,21% 2,424,3054 2,376,7700 -0,27% 2,587,4544 2,536,7200 -0,15% 1,595,5090 1,571,9300 -0,16% 2,033,8875 2,003,8300 -0,19% 2,346,6597 2,311,9800 -0,08% 1,835,5942 1,817,4200 -0,06% 2,776,8132 2,749,3200 -0,07% 2,679,7522 2,653,2200 0,03% 1,703,8195 1,686,9500 -0,14% 2,421,7881 2,397,8100 0,02% 2,357,8652 2,334,5200 0,03% 391,1023 387,2300 0,18% 380,5579 376,7900 0,10% 2,406,9007 2,383,0700 0,15% 327,9167 324,6700 0,38% 186,4662 184,6200 0,09%160,860,6800159,268,0000 -0,03% 277,8611 275,1100 -0,01% 124,8764 123,6400 1,13% 135,7541 134,4100 0,13% 722,9479 715,7900 0,13% 107,8175 106,7500 0,00% 834,7500 834,7500 0,00% 1,721,9900 1,721,9900
9,03% 4,86% 8,38% 6,97% 14,86% 11,97% 8,57% 13,78% 16,06% 11,18% 10,09% 9,13% 10,52% 10,20% 6,84% 10,67% 12,08% 6,84% 16,08% 5,09% 17,39% 13,05% 16,29% 14,67% 10,47% 16,04% 9,90% 13,15% 18,41% 16,03% 5,46% 11,97% 7,44% 9,23% 10,49% 5,27% 6,48% 7,04% 3,98% 4,79% 4,89% 2,36% 2,66% 2,83% 0,55% 0,53% 0,34% -0,75% -0,50% 2,26% 2,52% 0,22% 1,10% 0,75% 10,53% 10,54% 0,54% 0,64% 0,09% 0,09%
99,2500
-0,11%
99,2500
-0,05%
323,972,59
96,6600
-0,13%
97,6266
96,6600
-0,08%
85,019,97
126,2900
0,15%
100,2425
128,1844
126,2900
2,01%
191,690,88 1,670,401,00
116,6700 208,4000
0,09% 0,05%
118,4201 210,4840
116,6700 208,4000
1,51% -0,03%
5,9900 8,0000 13,4000 12,6100 9,9200 19,7900 26,4700 11,2900 11,5900 8,7500 21,6800 13,5700 14,2900 21,6500 23,9300 36,9400 49,3300 16,7300 22,3600 12,2400 13,5200 5,8200 7,7600 18,8900 4,2500 455,2600 5,7000 12,5100 11,8900 16,7400 13,6400 14,7200 15,9700 17,6600 26,0500 34,9000 23,9800 15,5400 17,1700 11,4100 24,1500 22,0000 29,4000 37,4900 5,6200 12,1800 13,9500 18,6200 11,5100 12,4400 16,7100 22,3300 13,9800 19,6500 26,2700 19,1700 9,7300 10,3400 26,8400 14,3100 15,2100 30,7700
-0,33% 0,50% -0,52% 1,45% -0,30% 0,20% 1,19% 0,71% 0,96% 0,92% 1,12% 0,15% 0,14% -0,92% 0,04% -0,51% 0,43% -0,24% 0,72% -0,57% 0,30% -0,17% 0,78% 0,53% -0,47% 0,21% 0,71% -0,71% 0,25% 0,24% 0,74% 0,07% -0,75% 0,23% -1,51% -0,57% -0,62% -1,15% -0,23% -0,26% -1,23% -0,72% 0,20% 0,05% 0,00% -0,49% -0,29% 0,65% 0,09% -0,24% -0,30% 0,63% -0,07% -0,76% 0,19% 0,16% -0,41% 0,49% 0,79% -0,56% 0,40% 0,62%
6,3300 8,4600 14,1710 13,3400 10,4900 20,9300 27,9900 11,9392 12,2600 9,2500 22,9300 14,1800 14,9300 22,8900 25,3100 39,0641 52,1700 17,6900 23,6500 12,9400 14,2970 6,1500 8,2100 19,9800 4,4900 481,4400 6,0300 13,2300 12,5700 17,7000 14,4200 15,3800 16,6900 18,4500 27,5500 36,9100 25,3600 16,4300 18,1600 12,0660 25,5400 23,2700 31,0910 39,6500 5,6200 12,8800 14,7520 19,6900 12,0280 13,1600 17,6700 23,6100 14,6100 20,5300 27,4500 20,0300 10,2890 10,9300 28,3800 14,9500 15,8940 32,5400
5,9900 8,0000 13,4000 12,6100 9,9200 19,7900 26,4700 11,2900 11,5900 8,7500 21,6800 13,5700 14,2900 21,6500 23,9300 36,9400 49,3300 16,7300 22,3600 12,2400 13,5200 5,8200 7,7600 18,8900 4,2500 455,2600 5,7000 12,5100 11,8900 16,7400 13,6400 14,7200 15,9700 17,6600 26,0500 34,9000 23,9800 15,5400 17,1700 11,4100 24,1500 22,0000 29,4000 37,4900 5,6200 12,1800 13,9500 18,6200 11,5100 12,4400 16,7100 22,3300 13,9800 19,6500 26,2700 19,1700 9,7300 10,3400 26,8400 14,3100 15,2100 30,7700
7,93% 11,42% 15,72% 12,69% 6,78% 11,81% 15,49% 14,62% 9,86% 9,92% 12,10% 8,13% 4,38% 20,08% 24,05% 4,14% 7,57% 7,73% 11,24% 5,34% 8,77% 10,86% 14,45% 12,78% 4,42% 12,07% 7,95% 6,02% 9,28% 9,48% 12,08% 2,15% 2,18% 5,56% 11,37% 15,03% 14,79% 13,60% 17,28% 17,03% 12,96% 16,46% 20,25% 12,28% 0,36% 7,60% 7,14% 10,64% 4,73% 8,36% 5,89% 9,35% 2,87% 4,35% 7,80% 7,52% 5,65% 9,07% 11,14% 6,08% 9,58% 15,76%
MARFIN EGNATIA BANK - PRIVATE BANKING (Δ∏§.: 210-32.79.460) FRANKLIN U.S. OPPORTUNITIES FUND- A(ACC) EUR FRANKLIN U.S. OPPORTUNITIES FUND- A(ACC) USD FRANKLIN ASIAN FLEX CAP FUND- A (ACC) USD FRANKLIN BIOTECHNOLOGY DISCOVERY FUND- A(ACC) USD FRANKLIN EUROPEAN GROWTH FUND- A(ACC) EUR FR’IN EUROPEAN SMALL-MID CAP GROWTH FUND-A(ACC) EUR FR’IN EUROPEAN SMALL-MID CAP GROWTH FUND-A(ACC) USD FRANKLIN GLOBAL GROWTH FUND- A(ACC) USD FRANKLIN GLOBAL REAL ESTATE FUND - A (ACC) EUR H1 FRANKLIN GLOBAL REAL ESTATE (USD) FUND- A(ACC) USD FR’IN GLOBAL SMALL-MID CAP GROWTH FUND- A(ACC) USD FRANKLIN HIGH YIELD (EURO) FUND- A(ACC) EUR FRANKLIN HIGH YIELD FUND- A(ACC) USD FRANKLIN INDIA FUND- A(ACC) EUR FRANKLIN INDIA FUND- A(ACC) USD FRANKLIN MUTUAL BEACON FUND- A(ACC) EUR FRANKLIN MUTUAL BEACON FUND- A(ACC) USD FRANKLIN MUTUAL EUROPEAN FUND- A(ACC) EUR FRANKLIN MUTUAL EUROPEAN FUND- A(ACC) USD FRANKLIN MUTUAL GLOBAL DISCOVERY FUND- A(ACC) EUR FRANKLIN MUTUAL GLOBAL DISCOVERY FUND- A(ACC) USD FRANKLIN TECHNOLOGY FUND- A(ACC) EUR FRANKLIN TECHNOLOGY FUND- A(ACC) USD FR’IN T’TON GLOBAL GROWTH AND VALUE FUND- A(ACC) USD FRANKLIN TEMPLETON JAPAN FUND- A(ACC) EUR FRANKLIN TEMPLETON JAPAN FUND- A(ACC) JPY FRANKLIN TEMPLETON JAPAN FUND- A(ACC) USD FRANKLIN U.S. EQUITY FUND- A(ACC) EUR FRANKLIN U.S. EQUITY FUND- A(ACC) EUR HEDGED FRANKLIN U.S. EQUITY FUND- A(ACC) USD FRANKLIN U.S. SMALL-MID CAP GROWTH FUND- A(ACC) USD FRANKLIN U.S. TOTAL RETURN FUND- A(ACC) USD TEMPLETON ASIAN BOND FUND- A(ACC) EUR TEMPLETON ASIAN BOND FUND- A(ACC) USD TEMPLETON ASIAN GROWTH FUND- A(ACC) EUR TEMPLETON ASIAN GROWTH FUND- A(ACC) USD TEMPLETON ASIAN GROWTH A(ACC)EURHDG TEMPLETON BRIC FUND- A(ACC) EUR TEMPLETON BRIC FUND- A(ACC) USD TEMPLETON BRIC FUND A (ACC) EURHDG TEMPLETON CHINA FUND- A(ACC) USD TEMPLETON EASTERN EUROPE FUND- A(ACC) EUR TEMPLETON EASTERN EUROPE FUND- A(ACC) USD TEMPLETON EMERGING MARKETS FUND- A(ACC) USD TEMPLETON EURO LIQUID RESERVE FUND- A(ACC) EUR TEMPLETON EUROLAND FUND- A(ACC) EUR TEMPLETON EUROPEAN FUND- A(ACC) EUR TEMPLETON EUROPEAN FUND- A(ACC) USD TEMPLETON EUROPEAN TOTAL RETURN FUND- A(ACC) EUR TEMPLETON GLOBAL (EURO) FUND- A(ACC) EUR TEMPLETON GLOBAL BALANCED FUND- A(ACC) EUR TEMPLETON GLOBAL BALANCED FUND- A(ACC) USD TEMPLETON GLOBAL BOND (EURO) FUND- A(ACC) EUR TEMPLETON GLOBAL BOND FUND- A(ACC) EUR TEMPLETON GLOBAL BOND FUND- A(ACC) USD FRANKLIN TEMPLETON GLOBAL BOND - A(ACC) EUR HDG TEMPLETON GLOBAL EQUITY INCOME FUND- A(ACC) EUR TEMPLETON GLOBAL EQUITY INCOME FUND- A(ACC) USD TEMPLETON GLOBAL FUND- A(ACC) USD TEMPLETON GLOBAL INCOME FUND- A(ACC) EUR TEMPLETON GLOBAL INCOME FUND- A(ACC) USD TEMPLETON GLOBAL SMALLER COMPANIES FUND- A(ACC) USD
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75
AÌÔÈ‚·›· AMOIBAIA K∂º∞§∞π∞ 23/2/12 TEMPLETON GLOBAL TOTAL RETURN FUND- A(ACC) EUR TEMPLETON GLOBAL TOTAL RETURN FUND- A(ACC) EUR HDG TEMPLETON GLOBAL TOTAL RETURN FUND- A(ACC) USD TEMPLETON GROWTH (EURO) FUND- A(ACC) EUR TEMPLETON KOREA FUND- A(ACC) USD TEMPLETON LATIN AMERICA FUND- A(ACC) USD TEMPLETON THAILAND FUND- A(ACC) USD TEMPLETON U.S. DOLLAR LIQUID RESERVE FUND- A(ACC) USD TEMPLETON U.S. VALUE FUND- A(ACC) USD FRANKLIN NATURAL RESOURCES FUND - A (ACC) USD FRANKLIN NATURAL RESOURCES FUND - A (ACC) EUR FRANKLIN STRATEGIC INCOME FUND - A (ACC) USD FRANKLIN STRATEGIC INCOME FUND - A (ACC) EUR T’TON EMERGING MRKTS SMALLER COMPANIES-A(ACC)USD T’TON EMERGING MRKTS SMALLER COMPANIES-A(ACC)EUR TEMPLETON GLOBAL HIGH YIELD FUND - A (ACC) USD TEMPLETON GLOBAL HIGH YIELD FUND - A (ACC) EUR FRANKLIN MENA FUND CL A (ACC) USD FRANKLIN MENA FUND CL A (ACC) EUR FRANKLIN GOLD PREC METALS A(ACC) USD FRANKLIN GOLD PREC METALS A(ACC) EUR FRANKLIN U.S. FOCUS FUND CL A (ACC) USD FRANKLIN U.S. FOCUS FUND CL A (ACC) EUR-H1 FR’IN T’TON GLBL EQUITY STRTGS FUND CL A(ACC)USD FR’IN T’TON GLBL EQUITY STRTGS FUND CL A(ACC)EUR FR’IN T’TON GLBL FUND STRTGS FUND CL A(ACC) USD FR’IN T’TON GLBL FUND STRTGS FUND CL A(ACC) EUR FRANKLIN EUROLAND CORE FUND A(ACC) EUR FRANKLIN EUROLAND CORE FUND A(ACC) USD FRANKLIN MUTUAL EUROLAND A(ACC) EUR FRANKLIN WORLD PERSPECTIVES A(ACC) USD FRANKLIN WORLD PERSPECTIVES A(ACC) EUR TEMPLETON ASIAN SMALL COMPANIES A(ACC) USD TEMPLETON ASIAN SMALLC OMPANIES A(ACC) EUR TEMPLETON FRONTIER MARKETS A(ACC) USD TEMPLETON FRONTIER MARKETS A(ACC) EUR TEMPLETON FRONTIER MRKTS AACCEURHDG
∂¡∂ƒ°∏Δπ∫√
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19,2000 18,5800 25,6800 10,0000 5,5500 89,1500 17,5400 11,6200 11,6400 10,8200 8,1100 13,2600 9,9400 8,0400 8,5900 12,8600 9,6300 4,4500 3,3000 11,0800 11,0400 10,6600 6,3900 9,7200 7,2700 10,6100 7,9500 12,6200 13,2900 11,8500 14,4600 14,7600 28,0000 28,5800 15,0300 15,3400 9,1900
-0,72% 0,22% 0,23% -0,40% -0,72% 0,29% 1,04% 0,00% 1,75% 0,75% -0,12% 0,15% -0,70% -0,37% -1,38% 0,08% -0,82% 0,23% -0,60% 1,19% 0,27% 0,38% 0,47% 0,21% -0,82% 0,38% -0,50% -0,40% 0,61% -0,17% 0,42% -0,47% -0,21% -1,14% 0,81% -0,13% 0,77%
20,0600 19,4200 26,8400 10,5750 5,8700 94,2800 18,5500 11,6200 12,3093 11,4400 8,5800 13,8600 10,3900 8,5000 9,0800 13,4400 10,0630 4,7100 3,4900 11,7171 11,6700 11,2700 6,7600 10,2800 7,6900 11,2200 8,4071 13,3457 14,0542 12,5314 15,2915 15,6087 29,6100 30,2234 15,8942 16,2221 9,7184
19,2000 18,5800 25,6800 10,0000 5,5500 89,1500 17,5400 11,6200 11,6400 10,8200 8,1100 13,2600 9,9400 8,0400 8,5900 12,8600 9,6300 4,4500 3,3000 11,0800 11,0400 10,6600 6,3900 9,7200 7,2700 10,6100 7,9500 12,6200 13,2900 11,8500 14,4600 14,7600 28,0000 28,5800 15,0300 15,3400 9,1900
4,98% 8,28% 8,45% 7,18% 17,34% 16,46% 19,24% 0,00% 11,49% 14,38% 10,79% 4,57% 1,33% 18,41% 14,53% 6,02% 2,67% 6,21% 2,80% 13,06% 9,52% 7,89% 7,94% 11,85% 8,18% 8,93% 5,58% 9,45% 13,20% 10,75% 11,66% 8,05% 13,87% 10,22% 13,43% 9,81% 13,04%
2,0896 3,2842 2,7729 3,7139 4,5782
-1,34% 0,00% -1,65% 0,03% -0,18%
2,0896 3,2842 2,7729 3,7139 4,5782
2,0896 3,2842 2,7729 3,7139 4,5782
9,77% -1,58% 16,12% 16,37% 21,18%
-0,30% 23,7966 23,3300 -0,43% 701,7600 688,0000 -1,39% 18,8598 18,4900 0,24% 16,7333 16,6500 -0,22% 18,7578 18,3900 -0,73% 6,8340 6,8000 0,36% 14,0298 13,9600 0,00% 16,8137 16,7300 -0,43% 99,2154 97,2700 -0,97% 9,3330 9,1500 0,15% 1,339,2600 1,313,0000 -0,88% 7,9596 7,9200 0,00% 12,3726 12,1300 -0,51% 29,6310 29,0500 -0,95% 23,4090 22,9500 0,09% 10,7234 10,6700 -0,42% 9,7512 9,5600 -0,32% 6,2511 6,2200 -0,23% 8,5626 8,5200 -0,87% 6,9462 6,8100 -1,80% 16,7076 16,3800 -0,68% 7,4766 7,3300 -0,64% 7,8744 7,7200 0,44% 2,2713 2,2600 -0,22% 9,1290 8,9500 -0,13% 15,1266 14,8300 -0,59% 13,6884 13,4200 -0,42% 12,1176 11,8800 -0,29% 10,5162 10,3100 -0,85% 8,3742 8,2100 -0,39% 7,8234 7,6700 -0,08% 12,3624 12,1200 -0,27% 11,2710 11,0500 -0,41% 9,8124 9,6200 -0,52% 31,2834 30,6700 -1,38% 23,2968 22,8400 0,24% 12,4319 12,3700 0,23% 13,0751 13,0100 -0,72% 9,6681 9,6200 0,43% 16,6127 16,5300 0,10% 10,1003 10,0500 0,02% 94,2992 93,8300 0,01% 93,6560 93,1900 0,00% 7,4973 7,4600 -0,78% 11,6178 11,3900 0,01% 87,9677 87,5300 0,01% 92,9324 92,4700 0,01% 98,1986 97,7100 0,00% 12,116,6400 12,116,6400 0,00% 11,943,0000 11,943,0000 -0,39% 13,1376 12,8800 -0,50% 8,1702 8,0100 -0,87% 12,8112 12,5600 0,04% 53,6670 53,4000 -0,19% 5,3448 5,2400 -0,93% 7,6092 7,4600 -0,17% 17,6358 17,2900 -0,25% 4,0086 3,9300 -1,25% 8,8434 8,6700 -0,18% 46,5120 45,6000 -1,08% 6,5688 6,4400 0,16% 6,2526 6,1300 -0,23% 4,5084 4,4200 -0,20% 5,0796 4,9800 -0,62% 155,4582 152,4100 -0,07% 206,9784 202,9200 -0,06% 54,6618 53,5900 -0,39% 10,3314 10,2800 0,00% 8,1506 8,1100 0,36% 72,6113 72,2500 0,26% 7,6079 7,5700 0,05% 56,9735 56,6900 -0,55% 7,2561 7,2200 0,19% 5,1858 5,1600 -0,06% 54,2198 53,9500 0,10% 9,6681 9,6200 0,34% 5,9976 5,8800 -0,05% 86,6592 84,9600 -0,03% 107,5366 105,4280 0,06% 289,3300 289,3300 0,06% 216,4200 216,4200 -0,38% 67,1670 65,8500 -0,98% 50,4492 49,4600 0,12% 129,6400 129,6400 0,11% 101,9100 101,9100 -0,48% 91,1600 91,1600 -0,04% 122,0200 122,0200 -0,66% 91,6400 91,6400 -0,60% 151,5210 148,5500 -0,68% 51,8262 50,8100 -0,35% 102,9078 100,8900 -0,63% 111,8430 109,6500 0,63% 141,3834 140,6800 -0,55% 79,5659 79,1700 0,00% 102,4400 102,4400 -0,53% 0,8043 0,7885 -0,03% 2,6782 2,6257 0,03% 2,7396 2,7286 -0,53% 2,8469 2,7911 -1,53% 3,7042 3,6316 0,74% 1,8299 1,7940
10,46% 13,72% 12,74% 1,15% 7,36% 4,13% 4,41% 2,01% 9,86% 7,14% 11,46% 4,07% 12,42% 13,43% 10,76% 0,95% 10,39% -1,27% -1,96% 6,41% 10,01% 7,79% 4,89% 0,89% 4,31% 17,61% 14,90% 10,41% 10,39% 7,18% 9,89% 12,33% 7,28% 10,45% 13,34% 12,62% 1,06% 1,09% 4,11% 4,42% 3,18% 3,36% 3,38% 0,81% 7,86% 1,44% 1,40% 2,53% 0,03% 0,00% 9,71% 9,73% 7,17% 2,97% 9,17% 9,71% 16,90% 8,86% 13,93% 4,47% 15,00% 7,54% 5,49% 6,87% 9,53% 12,33% 7,44% 4,68% 2,92% 8,63% 5,43% 2,76% 0,98% 0,78% 1,54% 3,55% 8,09% 11,69% 0,84% 9,67% 9,77% 11,14% 7,99% 7,61% 7,61% 12,13% 10,71% 7,56% 8,13% 19,33% -1,44% 7,64% 7,29% 2,37% -0,03% 23,65% 10,25% 4,22% 13,17% 14,12% 2,05%
NEW MELLON ∞∂¶∂À (Δ∏§.: 212-212.34.00), URL: WWWN.NEWMELLON.GR WIOF EMERGING EUROPE PERFORMANCE FUND CLASS A EUR WIOF GLOBAL LISTED UTILITIES FUND CLASS A USD WIOF GREEN ENERGY PERFORMANCE FUND CLASS A USD WIOF INDIA PERFORMANCE FUND CLASS A USD WIOF LATIN AMERICAN PERFORMANCE FUND CLASS A USD
2,369,468,37 432,777,96 677,146,04 387,408,83 145,794,33
1,133,925,63 131,776,34 244,200,74 104,313,61 31,845,31
¶∂πƒ∞πø™ ASSET MANAGEMENT ∞∂¢∞∫ (∞¡Δπ¶ƒ.) (Δ∏§.: 210-32.88.222), URL: WWW.PIRAEUSAEDAK.GR GS GLOBAL EQUITY FUND CLASS BASE (USD) 14,027,643,63 601,270,62 23,3300 GS JAPAN PORTFOLIO CLASS BASE (JPY) 725,561,122,64 1,054,594,66 688,0000 GS ASIA PORTFOLIO CLASS BASE (USD) 24,106,779,37 1,303,773,90 18,4900 GS GLOBAL FIXED INCOME PORTFOLIO CLASS BASE (USD) 6,688,754,22 401,726,98 16,6500 GS US CORE EQUITY CLASS BASE (USD) 157,666,329,84 8,573,481,78 18,3900 GS GLOBAL HIGH YIELD PORTFOLIO CLASS EUR-HEDGED (EUR) 187,727,750,20 27,607,022,09 6,8000 GS GLOB EMERG MKTS DEBT PORTFOLIO CLASS BASE (USD) 82,444,230,80 5,905,747,19 13,9600 GS GLOB EMERG MKTS DEBT PORTFOLIO CLASS E SHARES (EUR) 20,369,904,06 1,217,567,49 16,7300 GS EUROPE PORTFOLIO CLASS BASE (EUR) 24,898,643,89 255,974,54 97,2700 GS EUROPE CORE EQUITY CLASS BASE (EUR) 37,871,508,42 4,138,962,67 9,1500 GS JAPAN SMALL CAP PORTOFOLIO CLASS BASE (JPY) 996,244,256,72 758,754,19 1,313,0000 GS GLOBAL HIGH YIELD PORTFOLIO CLASS BASE (USD) 499,853,699,20 63,112,840,81 7,9200 GS EUROPE PORTFOLIO CLASS NON-BASE (USD) 2,311,134,21 190,530,44 12,1300 GS GLOBAL EMERGING MRKTS EQUITY CLASS BASE (USD) 18,935,627,66 651,828,84 29,0500 GS GLOBAL EMERGING MRKTS EQUITY CLASS E (EUR) 5,523,263,47 240,665,08 22,9500 GS U.S. FIXED INCOME PORTFOLIO CLASS BASE (USD) 36,964,913,38 3,464,378,01 10,6700 GS US GROWTH EQUITY PORTFOLIO CLASS BASE (USD) 23,929,835,78 2,503,120,90 9,5600 GS GLOBAL FIXED INCOME PORTFOLIO CLASS E SHARES (EUR) 6,077,827,98 977,142,76 6,2200 GS U.S. FIXED INCOME PORTFOLIO CLASS E SHARES (EUR) 268,028,03 31,458,69 8,5200 GS JAPAN PORTFOLIO CLASS E SHARES (EUR) 5,295,617,70 777,623,75 6,8100 GS ASIA PORTFOLIO CLASS E SHARES (EUR) 4,592,829,87 280,392,54 16,3800 GS GLOBAL EQUITY FUND CLASS E SHARES (EUR) 147,626,82 20,140,08 7,3300 GS US CORE EQUITY CLASS E SHARES (EUR) 3,263,251,03 422,700,91 7,7200 GS US MORTGAGE BACK SECURITIES CLASS BASE (USD) 46,915,005,53 20,758,852,00 2,2600 GS JAPAN SMALL CAP PORTOFOLIO CLASS E SHARES (EUR) 894,495,06 99,943,58 8,9500 GS BRICS PORTFOLIO CLASS A SHARES (USD) 35,831,847,56 2,416,173,13 14,8300 GS BRICS PORTFOLIO CLASS E SHARES (EUR) 209,606,069,36 15,618,932,14 13,4200 GS EUROPE CONCENTRATED EQUITY CLASS BASE (EUR) 1,928,813,93 162,358,08 11,8800 GS GLOBAL EQUITY FUND CLASS A SHARES (USD) 1,436,208,29 139,302,45 10,3100 GS EUROPE CORE EQUITY CLASS A SHARES (EUR) 9,386,004,64 1,143,240,52 8,2100 GS EUROPE PORTFOLIO CLASS A SHARES (EUR) 2,131,049,27 277,842,15 7,6700 GS EUROPE PORTFOLIO CLASS USD A SHARES (USD) 2,962,979,47 244,470,25 12,1200 GS US CORE EQUITY CLASS A SHARES (USD) 7,493,749,05 678,167,34 11,0500 GS US GROWTH EQUITY PORTFOLIO CLASS A (USD) 9,867,097,58 1,025,685,82 9,6200 GS GLOBAL EMERGING MRKTS EQUITY CLASS A (USD) 17,187,006,11 560,384,94 30,6700 GS ASIA PORTFOLIO CLASS A SHARES (USD) 11,860,507,47 519,286,67 22,8400 GS U.S. FIXED INCOME PORTFOLIO CLASS A SHARES (USD) 11,580,441,38 936,171,49 12,3700 GS GLOBAL FIXED INCOME PORTFOLIO CLASS A SHARES (USD) 31,892,856,80 2,451,410,98 13,0100 GS GLOBAL HIGH YIELD PORTFOLIO CLASS A SHARES (USD) 320,880,106,27 33,355,520,40 9,6200 GS GLOB EMERG MKTS DEBT PORTFOLIO CLASS A SHARES (USD) 28,976,333,16 1,752,954,21 16,5300 GS EURO FIXED INCOME PLUS PORTFOLIO CL.A SHARES (EUR) 2,253,951,89 224,273,82 10,0500 GS GLOBAL CURRENCY PLUS A SHARES EURO-HEDGED (EUR) 368,134,12 3,923,42 93,8300 GS GLOBAL CURRENCY PLUS CLASS A (USD) 590,590,13 6,337,48 93,1900 GS US MORTGAGE BACK SECURITIES CLASS A SHARES (USD) 1,892,939,56 253,745,25 7,4600 GS US GROWTH EQUITY PORTFOLIO CLASS E (EUR) 1,882,637,62 165,288,64 11,3900 GS GLOBAL LIBOR + 1 PORTFOLIO CLASS BASE (USD) 988,575,72 11,294,14 87,5300 GS GLOBAL LIBOR + 1 PORTFOLIO EURO HEDGED (EUR) 828,783,00 8,962,72 92,4700 GS GLOBAL LIBOR + 2 PORTFOLIO CLASS BASE (USD) 1,249,130,89 12,784,06 97,7100 GS EURO LIQUID RESERVE FUND (EUR) 221,162,614,95 18,252,80 12,116,6400 GS US$ LIQUID RESERVE (USD) 182,776,277,02 15,304,05 11,943,0000 GS GLOBAL EQUITY PARTNERS PORTFOLIO A DISTRIBUTION (USD) 2,917,493,29 226,513,45 12,8800 GS GLOBAL EQUITY PARTNERS PORTFOLIO BASE DISTRIB (USD) 17,650,012,91 2,203,497,24 8,0100 GS GLOBAL EQUITY PARTNERS PORTFOLIO E ACCUMULATION (EUR) 400,375,74 31,877,05 12,5600 PIONEER FUNDS - ABSOLUTE RETURN MULTI STRATEGY (EUR) 2,390,253,37 44,764,25 53,4000 PIONEER FUNDS - TOP EUROPEAN PLAYERS (EUR) 148,200,753,85 28,304,024,07 5,2400 PIONEER FUNDS - EMERGING MARKETS EQUITY (EUR) 113,300,280,13 15,179,827,82 7,4600 PIONEER FUNDS - EMERG.EUROPE&MEDITER.EQUITY (EUR) 143,482,764,97 8,298,330,99 17,2900 PIONEER FUNDS - EUROPEAN RESEARCH (EUR) 5,353,349,23 1,362,342,86 3,9300 PIONEER FUNDS - CHINA EQUITY (EUR) 61,566,007,81 7,098,982,44 8,6700 PIONEER FUNDS - NORTH AMERICAN BASIC VALUE (EUR) 280,858,685,75 6,159,146,36 45,6000 PIONEER FUNDS - ASIA (EX JAPAN) EQUITY (EUR) 13,092,548,61 2,033,345,76 6,4400 PIONEER FUNDS - US MID CAP VALUE (EUR) 149,443,650,03 24,366,613,61 6,1300 PIONEER FUNDS - US PIONEER FUND (EUR) 498,014,616,36 112,726,969,17 4,4200 PIONEER FUNDS - US RESEARCH (EUR) 81,850,645,95 16,425,754,59 4,9800 PIONEER FUNDS - GLOBAL ECOLOGY (EUR) 710,464,913,95 4,661,577,36 152,4100 PIONEER FUNDS - GLOBAL ECOLOGY (USD) 945,912,986,43 4,661,577,36 202,9200 PIONEER FUNDS - GLOBAL SELECT (EUR) 314,155,432,13 5,861,874,46 53,5900 PIONEER FUNDS - EMERGING MARKETS BOND (EUR) 43,933,224,52 4,273,594,32 10,2800 PIONEER FUNDS - EURO BOND (EUR) 29,274,073,38 3,607,691,49 8,1100 PIONEER FUNDS - EURO HIGH YIELD (EUR) 40,818,201,20 564,956,35 72,2500 PIONEER FUNDS - EURO CORPORATE BOND (EUR) 18,755,247,10 2,478,352,24 7,5700 PIONEER FUNDS - EURO CORPORATE SHORT TERM (EUR) 31,114,561,55 548,892,74 56,6900 PIONEER FUNDS - STRATEGIC INCOME (EUR) 235,159,624,05 32,557,176,91 7,2200 PIONEER FUNDS - ABSOLUTE RETURN CURRENCIES (EUR) 4,060,618,90 787,328,54 5,1600 PIONEER FUNDS - ABSOLUTE RETURN BOND (EUR) 1,210,233,59 22,432,24 53,9500 PIONEER FUNDS - STRATEGIC INCOME (USD) 313,091,523,46 32,557,176,91 9,6200 PIONEER FUNDS - U.S. PIONEER FUND (USD) 663,056,660,22 112,726,969,17 5,8800 PIONEER FUNDS - EUROPEAN POTENTIAL (EUR) 81,640,465,54 960,916,31 84,9600 PIONEER FUNDS - ABSOLUTE RETURN EUROPEAN EQUITY (EUR) 82,228,619,17 779,953,30 105,4280 PICTET -BIOTECH-R-USD 85,687,048,71 296,153,39 289,3300 PICTET -BIOTECH-HR-EUR 26,457,102,60 122,250,76 216,4200 PICTET -CLEAN ENERGY-R-USD 65,307,273,11 991,775,74 65,8500 PICTET -CLEAN ENERGY-R-EUR 40,904,205,81 827,015,89 49,4600 PICTET -GENERICS-R-USD 43,159,530,59 332,921,14 129,6400 PICTET -GENERICS-HR-EUR 22,878,651,43 224,496,32 101,9100 PICTET -PREMIUM BRANDS-R-EUR 106,453,760,42 1,167,767,51 91,1600 PICTET -SECURITY-R-USD 42,295,069,29 346,627,27 122,0200 PICTET -SECURITY-R-EUR 26,315,075,23 287,157,08 91,6400 PICTET -WATER-R-EUR 263,852,604,67 1,776,152,72 148,5500 PICTET-RUSSIAN EQUITIES-R EUR 87,858,600,20 1,729,159,62 50,8100 PICTET-HIGH DIVIDEND SELECTION-R EUR 46,960,361,50 465,446,53 100,8900 PICTET-GLOBAL MEGATREND SELECTION-R EUR 307,529,167,21 2,804,643,57 109,6500 PICTET-EMERGING LOCAL CURRENCY DEBT-R EUR 463,003,533,39 3,291,182,35 140,6800 PICTET-GLOBAL EMERGING CURRENCIES-R EUR 111,043,508,74 1,402,519,34 79,1700 PICTET SOVEREIGN SHORT-TERM MONEY MARKET-R EUR 501,363,394,49 4,894,283,84 102,4400 WIOF EASTERN MEDITER. PERFORM. FUND CLASS A - EUR 544,481,14 690,497,00 0,7885 WIOF RUSSIA AND CIS PERFORM. FUND CLASS A - EUR 3,681,816,61 1,402,226,85 2,6257 WIOF GL. EMERG. MARKETS BOND FUND CLASS A - EUR 539,382,64 197,674,66 2,7286 WIOF - INDIA PERFORMANCE FUND - EUR 291,153,49 104,313,61 2,7911 WIOF - CHINA PERFORMANCE FUND - EUR 540,137,76 148,732,85 3,6316 WIOF - MIDDLE EAST PERFORMANCE FUND - EUR 104,503,98 58,250,69 1,7940
76
AMOIBAIA K∂º∞§∞π∞ 23/2/12
∂¡∂ƒ°∏Δπ∫√
ª∂ƒπ¢π∞
∫∞£∞ƒ∏ Δπª∏
ª∂Δ∞μ. ∞¶√ ã∂™
Δπª∏ ¢π∞£∂™∏™
Δπª∏ ∂•∞°√ƒ∞™
ª∂Δ∞μ. ∞¶√ 1/1/2011
19,294,79 92,661,62 148,593,43
2,5782 2,7776 2,9537
0,00% -0,12% -0,22%
2,6040 2,8054 2,9832
2,5524 2,7498 2,9242
0,52% 2,53% 3,98%
ALLIANZ ∂§§∞™ ∞.∂. (Δ∏§.: 210-69.05.500) HSBC EY ZHN ∂•∞™º∞§π™∏™ HSBC EY ZHN ªπ∫Δ∏™ ∞¶√¢√™∏™ HSBC EY ZHN À¶∂ƒ∞•π∞™
49,746,34 257,375,48 438,901,92
AXA ∞™º∞§π™Δπ∫∏ (Δ∏§.: 210-72.68.000), URL: WWW.AXA-INSURANCE.GR AXA IM PROTECTION 90(1)
7,740,606,98
127,2000
-0,01%
133,5600
127,2000
-0,13%
267,338,64 740,032,59
60,852,45
5,1042 5,4740
5,61% 5,31%
5,4105 5,8024
5,0021 5,3645
-3,73% -3,67%
3,017,131,30 6,299,510,75 4,628,697,04 2,153,680,73
1,246,687,85 2,500,155,24 1,969,695,29 424,468,66
2,4201 2,5196 2,3500 5,0738
-0,21% -0,28% -0,41% -0,45%
2,4201 2,5196 2,3500 5,0738
2,4201 2,5196 2,3500 5,0738
4,49% 6,18% 6,54% 7,95%
18,761,845,19 16,321,022,24 21,452,321,97 23,246,634,38 20,670,753,51 58,969,617,18 23,793,365,16
224,827,38 202,017,85 286,642,46 278,636,39 240,974,04 593,620,00 238,760,00
83,4500 80,7900 74,8400 83,4300 85,7800 99,3390 99,6539
-0,06% -0,36% -0,37% -0,24% -0,20% 0,01% 0,01%
85,1190 82,4058 76,3368 85,0986 87,4956 101,3258 101,6470
83,4500 80,7900 74,8400 83,4300 85,7800 99,3390 99,6539
8,73% 17,63% 15,78% 18,26% 16,09% 10,10% 11,19%
13,5123 11,7136 11,2558 10,2192 10,8478 9,9848 0,9697
0,03% 0,10% 0,14% 0,09% -0,12% 0,09% 3,79%
13,5123 11,7136 11,2558 10,2192 10,8478 9,9848 0,9697
13,2421 11,4793 11,0307 10,0148 10,6308 9,7851 0,9697
0,62% 1,01% 1,12% 1,05% 2,14% 1,13% 52,97%
-0,49% 0,13% -0,16% 0,01%
3,8232 5,1643 3,9508 5,4865
3,6068 4,9183 3,7626 5,3789
3,77% 5,88% 4,97% 0,67%
2,2466
-0,04%
2,3589
2,2241
4,10%
2,2370 1,8846 1,4183 2,6244 2,5600 2,5081 3,2280
0,03% -3,07% -4,23% -0,17% -0,32% -0,41% 0,01%
2,2817 1,9223 1,4608 2,6506 2,5856 2,5331 3,2603
2,2146 1,8657 1,4041 2,6244 2,5600 2,5081 3,2280
0,26% 4,17% 9,62% 1,60% 2,58% 3,77% 0,99%
7,0465 6,6293 10,4682 10,0008 11,9517 11,3604 10,8264 10,3966 10,2684 9,9116 1,0845 1,0520 0,8205 0,7918 0,6780 0,6509 10,8900 10,8900 - 4,881,2788 10,2817 9,9323 87,2573 86,1800 128,6381 127,0500 132,8400 131,2000 565,4100 564,0000 3,1964 3,1492 553,6011 546,6811
3,89% 1,56% 2,19% -1,26% -2,56% -2,09% -0,78% 1,10% -1,58% 4,74% -1,14% 9,27% 6,19% 2,28% 0,17% 15,18% 1,30%
A°ƒ√Δπ∫∏ ∞™º∞§π™Δπ∫∏ (Δ∏§.: 210-93.79.100), URL: WWW.AGROINS.COM ASSET LINKED ∞°ƒ√Δπ∫∏ ∑ø∏™ 1 ASSET LINKED ∞°ƒ√Δπ∫∏ ∑ø∏™ 2
1,364,552,54 4,050,938,39
CITIBANK (Δ∏§.: 210-92.90.000), URL: WWW.CITIBANK.GR CITIFUTURE 1 CITIFUTURE 2 CITIFUTURE 3 CITIGOLD FUTURE
CREDIT AGRICOLE ∞∞∂∑ (Δ∏§.: 210-32.83.545) EMPORIKI ∂π™√¢∏ª∞ ™À¡ EMPORIKI ∂π™√¢∏ª∞ ™À¡ (∂∫¢√™∏ 2) EMPORIKI ∂π™√¢∏ª∞ ™À¡ (∂∫¢√™∏ 3) EMPORIKI ∂π™√¢∏ª∞ ™À¡ (∂∫¢√™∏ 4) EMPORIKI ∂π™√¢∏ª∞ ™À¡ (∂∫¢√™∏ 5) EMPORIKI ∂π™√¢∏ª∞ ™À¡ (∂∫¢√™∏ 6) EMPORIKI ∂π™√¢∏ª∞ ™À¡ (∂∫¢√™∏ 7)
EFG EUROLIFE ∞∂∞∑ (Δ∏§.: 210-93.03.800), URL: WWW.EUROLIFE.GR EFG EUROLIFE INVEST 1 (EUR) EFG EUROLIFE INVEST 2 (EUR) EFG EUROLIFE INVEST 3 (EUR) EFG EUROLIFE INVEST 4 (EUR) EFG EUROLIFE PROFIT LOCK 2 (EUR) EFG EUROLIFE PROFIT LOCK GOLD (EUR) EFG EUROLIFE PENSION 2 - EQUITY INVEST
66,360,065,61 61,507,127,09 73,742,041,52 34,022,902,56 45,915,494,05 45,388,262,84 6,118,838,08
4,911,093,74 5,250,931,90 6,551,490,26 3,329,305,50 4,232,685,17 4,545,716,16 6,310,044,49
∂£¡π∫∏ ∞™º∞§π™Δπ∫∏ (Δ∏§.: 210-90.99.000), URL: WWW.ETHNIKI-ASFALISTIKI.GR UNIT LINKED-∂£¡π∫∏ ™À¡Δ∞•∏ UNIT LINKED-∂¶∂¡¢ÀΔπ∫√ √ª√§√°√ UNIT LINKED-∂£¡π∫∏ & ¶∞π¢π UNIT LINKED-∂À∂§π∫Δ∏ ∂£¡π∫∏ ™À¡Δ∞•∏
201,514,383,65 17,985,192,94 64,347,099,14 1,008,147,69
55,869,946,03 3,656,772,95 17,101,767,69 187,427,07
3,6068 4,9183 3,7626 5,3789
∂Àƒø¶∞π∫∏ ¶π™Δ∏ ∞.∂.°.∞ (Δ∏§.: 210-81.19.777/519), URL: WWW.EUROPISTI.GR ∂Àƒø¶∞π∫∏ ¶π™Δ∏ ∂™øΔ∂ƒπ∫√ ª∂Δ∞μ§∏Δ√ ∫∂º.
3,786,464,76
1,685,437,20
GENERALI HELLAS (Δ∏§.: 210-80.96.300), URL: WWW.GENERALI.GR GENERALI HELLAS STABLE(1) GENERALI HELLAS BALANCED(1) GENERALI HELLAS DYNAMIC(1) HSBC ∂Y ∑HN ∂π™√¢∏ª∞Δ√™(1) HSBC ∂Y ∑HN ∂π™√¢∏ª∞Δ√™ & ∞¡∞¶ΔÀ•∏™(1) HSBC ∂Y ∑HN ∞¡∞¶ΔÀ•∏™(1) Δ.Δ. ∂§Δ∞ ¢∏ªπ√Àƒ°π∞™ ∫∂º∞§∞π√À(1)
2,573,158,95 941,947,92 1,840,473,81 197,393,78 1,092,022,71 2,263,598,91 56,405,62
1,150,291,14 499,817,28 1,297,698,81 75,215,34 426,573,64 902,528,90 17,473,78
GROUPAMA º√π¡π• ∞.∂.∞.∂. (Δ∏§.: 210-32.95.031), URL: WWW.GROUPAMA-PHOENIX.COM METROLIFE-STAR LIFE I,II METROLIFE-STAR LIFE III,IV METROLIFE-STAR LIFE V METROLIFE-STAR LIFE VI METROLIFE-STAR LIFE VII METROLIFE-VALUE PLUS I METROLIFE-VALUE PLUS II METROLIFE-VALUE PLUS III METROLIFE-™À¡Δ∞•∏ ∂°°. 3% METROLIFE-CAPITAL GUAR. PLUS(1) JPMF GLOBAL AGGREGATE BOND A GROUPAMA º√π¡π• DYNAMISME(1) GROUPAMA º√π¡π• EQUILIBRE(1) GROUPAMA º√π¡π• PRUDENCE(1) GROUPAMA º√π¡π• MONETAIRE(1) GROUPAMA º√π¡π• Ã∞ 20(1) GROUPAMA º√π¡π• ZEN(1)
2,049,502,13 218,800,84 929,436,22 170,260,40 1,114,529,41 603,12 978,73 587,19 9,041,675,80 1,577,190,00 602,068,10 226,203,68 229,695,40 262,854,42 212,998,72 53,646,17 1,281,542,52
302,976,85 21,659,67 80,586,51 16,212,87 111,322,58 573,29 1,236,08 902,18 830,276,23 323,11 60,617,00 2,624,78 1,807,91 2,003,46 377,66 17,034,90 2,314,92
6,7646 10,1018 11,5334 10,5016 10,0117 1,0520 0,7918 0,6509 10,8900 4,881,2788 9,9323 86,1800 127,0500 131,2000 564,0000 3,1492 553,6011
0,25% 0,58% 1,15% 2,91% 4,00% 6,13% 4,65% 2,81% 1,98% -0,74% -0,22% -0,17% -0,05% 0,06% 0,00% -7,57% 0,00%
ING ∂§§∏¡π∫∏ ∞¡ø¡Àª∏ ∞™º∞§π™Δπ∫∏ ∂Δ∞πƒ∂π∞ ∑ø∏™ (Δ∏§.: 210-95.06.000), URL: WWW.ING.GR ING (L) PROTECTED FUND MULTIPLIER 1(1) ING (L) PROTECTED FUND 300(1) ING (L) PROTECTED FUND 300 GOLD(1) ING (L) PROTECTED FUND 170 SILVER(1) ING ¶∂πƒ∞πø™ 10 (∂∫¢√™∏ 1) ING ¶∂πƒ∞πø™ 10 (∂∫¢√™∏ 2) ING ¶∂πƒ∞πø™ 10 (∂∫¢√™∏ 3)
23,914,653,00 18,795,504,83 15,761,983,56 31,776,252,70 28,695,158,56 17,310,540,92 12,025,694,13
224,099,62 177,758,34 102,681,66 307,859,68 3,065,405,53 1,921,001,74 1,368,302,37
106,7100 105,7400 153,5000 103,2200 9,3610 9,0112 8,7888
0,00% 0,04% 0,03%
-
106,7100 105,7400 153,5000 103,2200 9,2673 8,9210 8,7009
0,97% 0,23% 7,95% 1,52% 2,18% 2,36% 2,51%
INTERAMERICAN ∂∞∂∑ (Δ∏§.: 210-94.61.111) § ™À°°ƒ√À 350, 176 80 ∫∞§§π£∂∞, URL: WWW.INTERAMERICAN.GR EUROLAND SEVEN PLUS JUL12 EUROLAND SEVEN PLUS JUL13 MAXIMUM INCOME 2018 I MAXIMUM INCOME 2018 II INTERAMERICAN ∫∂º∞§∞π√ ∑ø∏™ 2013 INTERAMERICAN ∫∂º∞§∞π√ ∑ø∏™ 2016 INTERAMERICAN ∫∂º∞§∞π√ ∑ø∏™ 2021 INTERAMERICAN ∫∂º∞§∞π√ ∑ø∏™ √ª√§√°π∞∫√ INTERAMERICAN ∫∂º∞§∞π√ ∑ø∏™ 2026 INTERAMERICAN ∫∂º∞§∞π√ ∑ø∏™ 2031
1,793,812,73 285,750,21 5,826,160,00 990,150,00 1,910,714,27 3,254,801,80 4,390,110,52 3,935,078,49 1,310,712,56 631,316,85
567,81 93,09 760,000,00 123,000,00 210,984,11 338,604,49 525,308,78 376,757,22 135,409,79 71,622,54
3,159,1551 3,069,6966 7,6660 8,0500 9,0562 9,6124 8,3572 10,4446 9,6796 8,8145
0,01% 0,01% 0,10% 0,06% -0,01% -0,05% -0,11% -1,64% -0,09% -0,06%
- 3,159,1551 - 3,069,6966 7,6660 8,0500 9,2373 9,0562 9,8046 9,6124 8,5243 8,3572 10,6535 10,4446 9,8732 9,6796 8,9908 8,8145
0,43% 0,43% 1,74% 2,22% -0,03% 0,21% 0,62% -0,75% -0,08% 0,01%
INTERNATIONAL AEAZ (Δ∏§.: 210-81.19.000), URL: WWW.UNIVERSALLIFE.COM UNIVERSAL HELLENIC GROWTH FUND UNIVERSAL HELLENIC INCOME FUND UNIVERSAL INTERNATIONAL FUND
178,338,06 166,182,66 191,628,16
135,425,99 65,552,04 80,728,76
1,3169 2,5351 2,3737
-0,68% 1,21% -0,39%
1,4010 2,6407 2,4986
1,3169 2,5351 2,3737
5,17% -4,44% 2,26%
5,564,673,16
989,920,70
5,6213
0,02%
5,6213
5,6213
1,02%
7,8896 9,5950 9,8774 9,7347 9,4854 2,6480 9,3980 8,8700 6,9740
0,06% 0,04% 0,41% 0,05% 0,05% -0,79% -0,03% -0,03% 0,06%
-
7,7318 9,4031 9,6799 9,5400 9,2957 2,5950 9,2100 8,6926 6,8345
1,68% 1,44% 1,63% 1,27% 1,44% 12,25% 1,70% 4,75% 3,06%
4,2822 4,1768 3,4184 14,3706 7,7516 3,6276 2,8527 2,4834 3,2413 0,4851 2,9500 3,0791 2,7313 3,0055 3,1799 5,0049 4,6263 3,8772
-0,34% -0,41% -0,86% -1,34% 0,06% -0,46% -0,94% -1,59% 0,05% -7,14% -0,26% -0,25% 0,65% -0,04% 0,00% -0,41% -1,43% -2,58%
4,3678 4,2603 3,4868 14,6580 7,9066 3,7002 2,9098 2,5331 3,2413 0,4851 2,9500 3,0791 2,7313 3,0055 3,1799 5,0049 4,6263 3,8772
4,2394 4,1350 3,3842 14,2269 7,6741 3,5913 2,8242 2,4586 3,2413 0,4851 2,9500 3,0791 2,7313 3,0055 3,1799 5,0049 4,6263 3,8772
2,73% 3,29% 4,19% 3,57% -10,60% 4,06% 5,59% 7,01% 2,01% 16,19% 7,62% 6,78% 6,07% 11,90% -0,03% 2,89% 5,06% 7,29%
INTERNATIONAL LIFE ∞∂∞Z (Δ∏§.: 210-81.19.172) INTERNATIONAL LIFE-∂°°À∏ª∂¡√ ∫∂º∞§∞π√
MARFIN ∑ø∏™ ∞.∂.∂. (Δ∏§.: 210-32.79.420), URL: WWW.MARFINBANK.GR MARFIN ∂º∞¶∞• US01 MARFIN ∂º∞¶∞• US02 MARFIN ∂º∞¶∞• US03 MARFIN ∂º∞¶∞• US03B MARFIN SMART CAPITAL US04 MARFIN CAPITAL PLUS US05 MARFIN DJ EUROSTOXX 50 US06 MARFIN WEALTH US07 MARFIN ∂π™√¢∏ª∞ US08
1,529,697,09 4,054,679,34 3,704,054,32 1,486,542,14 2,780,791,10 198,600,00 5,581,472,20 1,330,500,00 15,796,807,40
193,886,69 422,582,95 375,002,05 152,705,05 293,164,02 75,000,00 593,900,00 150,000,00 2,265,100,00
METLIFE ALICO ∞∂¢∞∫ (Δ∏§.: 210-37.12.300), URL: WWW.ALICOMFUNDS.GR ALICO INVEST 1 ALICO INVEST 2 ALICO INVEST 3 ALICO CLASSIC ALICO LINK ALICO PENSION FUND I ALICO PENSION FUND II ALICO PENSION FUND III ALICO EUROPE BOND MULTIFUND I ALICO GREEK EQUITY MULTIFUND II ALICO GLOBAL EQUITY MULTIFUND III ALICO GLOBAL BOND MULTIFUND IV ALICO COMMODITY MULTIFUND V ALICO EMERGING MARKETS EQUITY MULTIFUND VI ALICO MONEY MARKET HELLENIC FUTURE PLUS 1(BASIC) HELLENIC FUTURE PLUS 2(STANDARD) HELLENIC FUTURE PLUS 3(ADVANCED)
5,472,858,59 16,964,608,93 31,796,781,37 6,773,964,62 141,870,09 20,785,183,07 24,611,566,37 39,234,62 5,493,014,40 6,229,145,95 11,061,973,06 421,084,15 196,459,15 176,560,15 596,667,87 120,541,88 206,947,17 123,393,34
1,278,043,89 4,061,640,76 9,301,692,31 471,375,20 18,302,14 5,729,703,61 8,627,356,22 15,799,00 1,694,669,39 12,839,860,12 3,749,831,06 136,756,61 71,929,07 58,745,14 187,636,49 24,084,63 44,732,58 31,825,47
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O¢π∫∏ μO∏£∂π∞ O‰È΋ μÔ‹ıÂÈ· ∂§¶∞ (Oμ∂§¶∞) Hellas Service ∂ıÓÈ΋ O‰È΋ ∞ÛÊ¿ÏÂÈ· Express Service Interamerican O‰È΋ ‚Ô‹ıÂÈ·
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μ§∞μ∂™ ¢∂∏ μÏ¿‚˜ ∞ı‹Ó·˜ ¢∂∏ μÏ¿‚˜ ¶ÂÈÚ·È¿ ¢∂∏ ∫¤ÓÙÚÔ ΔËÏÂʈÓÈ΋˜ ∂͢ËÚ¤ÙËÛ˘ ∂À¢∞¶ (∂͢. ¶ÔÏ.) ∂À¢∞¶ (μÏ¿‚˜ ‡‰Ú¢Û˘) (μÏ¿‚˜ ·Ô¯¤Ù¢Û˘)
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¶EPI°PAºH: OÈ ·Ú·Î¿Ùˆ ‰È·ÁˆÓÈÛÌÔ› ÌÂÙ·Ù›ıÂÓÙ·È Î·È Ë Ó¤· ËÌÂÚÔÌËÓ›· ‰ÈÂÓ¤ÚÁÂÈ¿˜ ÙÔ˘ ı· ·Ó·ÎÔÈÓˆı› ÛÙÔÓ Ù‡Ô: ·) ·Ú. ‰È·Î.: 50/2011 ÔÈÓfiÓÂ˘Ì·, ‚) 56/2011 ¤ÓÙ˘·, 54/2011 ÙÚÔʤ˜ ÁÈ· ̈ڿ, 55/2011 Û¿ÎÔÈ Î·È ÙÛ¿ÓÙ˜ ·Ô‚Ï‹ÙˆÓ Î·È ·ÔÚÚÈÌÌ¿ÙˆÓ ·fi ÔÏ˘·Èı˘Ï¤ÓÈÔ, Î·È 46/2011 ËÏÂÎÙÚÔÏÔÁÈÎfi ˘ÏÈÎfi. ºOPEA™: ¶·ÓÂÈÛÙËÌÈ·Îfi °ÂÓÈÎfi NÔÛÔÎÔÌÂ›Ô £ÂÛÛ·ÏÔӛ΢ AXE¶A HM. ¢HMO™IEY™H™: 23/02/2012 ¶H°H ¢HMO™IEY™H™: KEP¢O™ ¶EPI°PAºH: O ‰È·ÁˆÓÈÛÌfi˜ Ì ·ÚÈıÌfi˜ ‰È·Î‹Ú˘Í˘ 01/2009 ÁÈ· ÙËÓ ÚÔÌ‹ıÂÈ· ‰È·ÎÔÛ›ˆÓ ÔÁ‰fiÓÙ· ÂÙ¿ (287) ·˘ÙÔÎÈÓ‹ÙˆÓ ÂȉÈÎÒÓ ¯Ú‹ÛˆÓ, Ì·Ù·ÈÒÓÂÙ·È. ºOPEA™: YÔ˘ÚÁÂ›Ô AÓ¿Ù˘Í˘, AÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È N·˘ÙÈÏ›·˜ TH§. ºOPEA: 210-3893406 HM. ¢HMO™IEY™H™: 23/02/2012 ¶H°H ¢H HMO™IEY™H™: KEP¢O™
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¶EPI°PAºH: K·ı·ÚÈÛÌfi˜ ÙˆÓ ÎÙÈÚ›ˆÓ Ô˘ ÛÙÂÁ¿˙Ô˘Ó ÙȘ ˘ËÚÂۛ˜ Î·È Ù· ·Ú¯Â›· ÙÔ˘ TEAIT ÁÈ· ¤Ó· ¤ÙÔ˜. AP. ¶PøTOKO§§OY: 152.39/1288/034 ¶POΩ¶O§O°I™MO™: 160 º¶A: Ì º¶A HM.¢IA°øNI™MOY: 27/03/2012 øPA ¢IA°øNI™MOY: 10.30 .Ì. ºOPEA™: YÔ˘ÚÁÂ›Ô EÚÁ·Û›·˜ Î·È KÔÈÓˆÓÈ΋˜ AÛÊ¿ÏÈÛ˘ T·ÌÂ›Ô EÈÎÔ˘ÚÈ΋˜ AÛÊ¿ÏÈÛ˘ I‰ÈˆÙÈÎÔ‡ TÔ̤· ¢IEY£YN™H ºOPEA: M¿ÚÓË 22, 4Ô˜ fiÚÔÊÔ˜ TH§. ºOPEA: 210-5217180 HM. ¢HMO™IEY™H™: 23/02/2012 ¶H°H ¢HMO™IEY™H™: KEP¢O™ ¶EPI°PAºH: EÙ‹ÛÈ· ηı·ÚÈfiÙËÙ· ÙˆÓ ÎÔÈÓfi¯ÚËÛÙˆÓ ¯ÒÚˆÓ ÙÔ˘ ¢ÈηÛÙÈÎÔ‡ MÂÁ¿ÚÔ˘ K·Ï·Ì¿Ù·˜ Î·È ÙˆÓ ÁÚ·Ê›ˆÓ Ù˘
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¶H°H ¢HMO™IEY™H™: NAYTEM¶OPIKH ¶EPI°PAºH: AÓ¿‰ÂÈÍË ÂÚÁÔÏ¿‚Ô˘ ÂÎÙ¤ÏÂÛ˘ ÂÏ·ÛÌ·ÙÔ˘ÚÁÈÎÒÓ ÂÚÁ·ÛÈÒÓ Û ¶. ¶ÏÔ›·, ψٿ ̤۷ Î·È ÏˆÙ¤˜ ηٷÛ΢¤˜ ÛÙÔ˘˜ N·‡ÛÙ·ıÌÔ˘˜ ™·Ï·Ì›Ó·˜ ‹ Î·È KÚ‹Ù˘ ‰È¿ÚÎÂÈ·˜ ÂÓfi˜ (1) ¤ÙÔ˘˜. Ω¶O§O°I™MO™: 370000 ¶POΩ º¶A: Ì º¶A HM.¢IA°øNI™MOY: 24/04/2012 øPA ¢IA°øNI™MOY: 09.00 .Ì. ºOPEA™: ¶ÔÏÂÌÈÎfi N·˘ÙÈÎfi, K¤ÓÙÚÔ EÊԉȷÛÌÔ‡ N·˘ÙÈÎÔ‡ ¢IEY£YN™H ºOPEA: ¶··ÚÚËÁÔÔ‡ÏÔ˘ 2 ¶Ï·Ù›· KÏ·˘ıÌÒÓÔ˜ TH§. ºOPEA: 210-3368630 H MO™IEY™H™: 23/02/2012 HM. ¢H ¶H°H ¢HMO™IEY™H™: NAYTEM¶OPIKH ¶EPI°PAºH: AÓ¿ıÂÛË ˘ËÚÂÛÈÒÓ Î·ı·ÚÈfiÙËÙ·˜ ÙˆÓ ¯ÒÚˆÓ ÙÔ˘ NÔÛÔÎÔÌ›Ԣ. AP. ¶PøTOKO§§OY: 4264 ¶POΩ¶O§O°I™MO™: 517000 º¶A: Ì º¶A øPA ¢IA°øNI™MOY: 11.00 .Ì. HM. Y¶OBO§H™: 02/03/2012 ºOPEA™: °NA °. °ÂÓÓËÌ·Ù¿˜ ¢IEY£YN™H ºOPEA: MÂÛÔÁ›ˆÓ 154 T.K. 115 27 TH§. ºOPEA: 210-7789345 HM. ¢HMO™IEY™H™: 23/02/2012 ¶H°H ¢HMO™IEY™H™: E•¶PE™
TEXNIKA EP°A/MIKTA
¶EPI°PAºH: ¢›ÎÙ˘Ô ·Ô¯¤Ù¢Û˘ AÁ. °ÂˆÚÁ›Ô˘ ™˘ÎÔ‡ÛË Î·È Z‡ÊÈ·. AP. ¶PøTOKO§§OY: 908 ¶POΩ¶O§O°I™MO™: 300000 HM.¢IA°øNI™MOY: 13/03/2012 øPA ¢IA°øNI™MOY: 10.00 .Ì. ºOPEA™: ¢ËÌÔÙÈ΋ Eȯ›ÚËÛË Y‰Ú¢Û˘ AÔ¯¤Ù¢Û˘ N‹ÛÔ˘ X›Ô˘ ¢IEY£YN™H ºOPEA: ¢ËÌÔÎÚ·Ù›·˜ 4, 82100 X›Ô˜ TH§. ºOPEA: 22710-44351 HM. ¢HMO™IEY™H™: 23/02/2012 ¶H°H ¢HMO™IEY™H™: AY°H
∂§§∏¡π∫∏ ¢∏ª√∫ƒ∞Δπ∞ À¶√Àƒ°∂π√ À°∂π∞™ ∫∞π ∫√π¡ø¡π∫∏™ ∞§§∏§∂°°À∏™ ¶∞¡∂¶π™Δ∏ªπ∞∫√ °∂¡π∫√ ¡√™√∫√ª∂π√ £∂™™∞§√¡π∫∏™ ∞Ã∂¶∞ AN∞ƒΔ∏Δ∂√ ™Δ√ ¢π∞¢π∫ΔÀ√ ∞¡∞∫√π¡ø™∏ ΔÔ ¶·ÓÂÈÛÙËÌÈ·Îfi °ÂÓÈÎfi ¡ÔÛÔÎÔÌÂ›Ô £ÂÛÛ·ÏÔӛ΢ ∞Ã∂¶∞, ‡ÛÙÂÚ· ·fi ÙËÓ ·fiÊ·ÛË Ô˘ ‹Ú ÙÔ ¢ÈÔÈÎËÙÈÎfi ™˘Ì‚Ô‡ÏÈÔ ÛÙËÓ 3Ë/8-22012 Û˘Ó‰ڛ·Û‹ ÙÔ˘ (£¤Ì· 14Ô)
NO™OKOMEIA ¡O™O∫Oª∂π∞ ∞£∏¡ø¡ - ¶∂πƒ∞πø™
¶§∏ƒ√º√ƒπ∂™ °π∞ ∂º∏ª∂ƒ∂À√¡Δ∞ 166 ∂º∏ª∂ƒ∂À√¡Δ∞ ¡√™√∫√ª∂π∞ - ∫§π¡π∫∂™ - π∞Δƒ√π 14944 ¶∞£√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, °¡∂ £ÚÈ¿ÛÈÔ, 08.0023.00 °¡ ¶·ÙËÛ›ˆÓ. ∫∞ƒ¢π√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ (·ÈÌÔ‰˘Ó·ÌÈÎfi ÂÚÁ·ÛÙ‹ÚÈÔ), °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, °¡∂ £ÚÈ¿ÛÈÔ (·ÈÌÔ‰˘Ó·ÌÈÎfi ÂÚÁ·ÛÙ‹ÚÈÔ ¤ˆ˜ 14.30), 08.00-23.00 °¡ ¶·ÙËÛ›ˆÓ. Ã∂πƒ√Àƒ°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, °¡∂ £ÚÈ¿ÛÈÔ, 08.0023.00 °¡ ¶·ÙËÛ›ˆÓ. ∞°°∂π√Ã∂πƒ√Àƒ°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™. ∞πª∞Δ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ ∞√¡∞ ∞ÁÈÔ˜ ™¿‚‚·˜ (ÁÈ· ¤ÎÙ·ÎÙ· ÂÚÈÛÙ·ÙÈο Ô˘ ·Ú·ÎÔÏÔ˘ıÔ‡ÓÙ·È ·fi ÙÔ ÓÔÛÔÎÔÌ›Ô). °∞™Δƒ∂¡Δ∂ƒ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ-ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ. °¡∞£√Ã∂πƒ√Àƒ°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ πÔÎÚ¿ÙÂÈÔ. ¢∂ƒª∞Δ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ ¡¢¡∞ ∞. ™˘ÁÁÚfi˜. ∂¡¢√∫ƒπ¡√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ- ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ. £øƒ∞∫√Ã∂πƒ√Àƒ°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫∞Δ, °¡∞ ∫ÔÚÁȷϤÓÂÈÔ-ªÂÓ¿ÎÂÈÔ ∂∂™. ¡∂Àƒ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, ¶ÂÈÚ·È¿˜: °¡∂ £ÚÈ¿ÛÈÔ. ¡∂Àƒ√Ã∂πƒ√Àƒ°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, °¡∂ £ÚÈ¿ÛÈÔ. ¡∂ºƒ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, °¡∞ πÔÎÚ¿ÙÂÈÔ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜. √¢√¡Δπ∞Δƒπ∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, ¶ÂÈ-
Ú·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜. √ƒ£√¶∞π¢π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, °¡∞ ∫∞Δ, °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, ¶ÂÈÚ·È¿˜: °¡∂ £ÚÈ¿ÛÈÔ. √Àƒ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, °¡∂ £ÚÈ¿ÛÈÔ. √º£∞§ª√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ √Êı·ÏÌÈ·ÙÚÂ›Ô ∞ıËÓÒÓ ¤ˆ˜ 14.30, °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜ ¤ˆ˜ 14.30, °¡∂ £ÚÈ¿ÛÈÔ, 08.00-23.00 °¡∞ ¶·Ì̷οÚÈÛÙÔ˜, °¡∞ °. °ÂÓÓËÌ·Ù¿˜. ¶¡∂Àª√¡√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ™ˆÙËÚ›·, °¡∞ ∞Ì·Ï›· ºÏ¤ÌÈÁÎ, ¶ÂÈÚ·È¿˜: °¡∂ £ÚÈ¿ÛÈÔ. ¶§∞™Δ. Ã∂πƒ√Àƒ°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ °. °ÂÓÓËÌ·Ù¿˜, ¶ÂÈÚ·È¿˜: °¡∂ £ÚÈ¿ÛÈÔ. ƒ∂Àª∞Δ√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜. æÀÃπ∞Δƒπ∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∂ £ÚÈ¿ÛÈÔ, ¶°¡∞ ∞ÈÁÈÓ‹ÙÂÈÔ, °¡∞ ™ÈÛÌ·ÓfiÁÏÂÈÔ ·fi 14.30-08.00 ÂÔ̤Ó˘. øƒ§ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∫ÔÚÁȷϤÓÂÈÔ - ªÂÓ¿ÎÂÈÔ ∂∂™, °¡∞ πÔÎÚ¿ÙÂÈÔ, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜, °¡∂ £ÚÈ¿ÛÈÔ. °À¡∞π∫√§√°π∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ª. ∂Ï. μÂÓÈ˙¤ÏÔ˘, ¶ÂÈÚ·È¿˜: °¡∂ £ÚÈ¿ÛÈÔ. ª∞π∂ÀΔπ∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡∞ ∞ÏÂÍ¿Ó‰Ú·, °¡∞ ª. ∂Ï. μÂÓÈ˙¤ÏÔ˘, ¶ÂÈÚ·È¿˜: °¡∂ £ÚÈ¿ÛÈÔ. ¶∞π¢π∞Δƒπ∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡ ¶·›‰ˆÓ ∞ÁÏ. ∫˘ÚÈ·ÎÔ‡, °¡ ¶·›‰ˆÓ ¶ÂÓÙ¤Ï˘, ¶ÂÈÚ·È¿˜: °¡ ∞ÛÎÏËÈÂ›Ô μԇϷ˜ ¤ˆ˜ 14.30, °¡∂ £ÚÈ¿ÛÈÔ. ¶∞π¢√æÀÃπ∞Δƒπ∫∏ 08.00-08.00 ÂÔ̤Ó˘ °¡ ¶·›‰ˆÓ ∞ÁÏ. ∫˘ÚÈ·ÎÔ‡, °¡∞ ™ÈÛÌ·ÓfiÁÏÂÈÔ 14.30-08.00 ÂÔ̤Ó˘ (ÁÈ· ÂÊ‹‚Ô˘˜).
Ì ∞¢∞μ√∑3469064-™øƒ. ·Ó·ÎÔÈÓÒÓÂÈ fiÙÈ ı· ‰ÈÂÓÂÚÁËı› Úfi¯ÂÈÚÔ˜ ÚÒÙÔ˜ ·ӷÏËÙÈÎfi˜ ÌÂÈÔ‰ÔÙÈÎfi˜ ‰È·ÁˆÓÈÛÌfi˜ Ì ÛÊÚ·ÁÈṲ̂Ó˜ ÚÔÛÊÔÚ¤˜, ÛÙȘ 22-3-2012 Î·È ÒÚ· 9.00 .Ì., ÁÈ· ÙËÓ ÚÔÌ‹ıÂÈ· ÂÓfi˜ (1) Û˘ÛÙ‹Ì·ÙÔ˜ Û‡ÓÙË͢˜ Ï·ÛÙÈÎÒÓ ÛˆÏ‹ÓˆÓ ·ÛÎÒÓ ·›Ì·ÙÔ˜ (sterile docking system) Ì ٷ ·ÓÙ›ÛÙÔȯ· ·Ó·ÏÒÛÈÌ·, ÚÔ¸ÔÏÔÁÈÛÌÔ‡ ‰·¿Ó˘ ÔÛÔ‡ 28.290,00 ú (·Ú. ‰È·Î‹Ú˘Í˘ 5/2012), Ô˘ ı· ÂÈ‚·Ú‡ÓÂÈ ÙÔÓ ∫∞∂ 9149.01.
√ ‰È·ÁˆÓÈÛÌfi˜ ı· ‰ÈÂÓÂÚÁËı› ÛÙ· ÁÚ·Ê›· ÙÔ˘ ¡ÔÛÔÎÔÌ›Ԣ ÂÓÒÈÔÓ ·ÚÌfi‰È·˜ ∂ÈÙÚÔ‹˜, ÙËÓ ·Ú·¿Óˆ ·Ó·ÁÚ·ÊfiÌÂÓË Ë̤ڷ Î·È ÒÚ·. ∞Ó·Ï˘ÙÈΤ˜ ÏËÚÔÊÔڛ˜ Î·È Ù· Ï‹ÚË Ù‡¯Ë ÙˆÓ ‰È·ÎËÚ‡ÍÂˆÓ ı· ÌÔÚ›Ù ӷ Ù· ÚÔÌËı¢Ù›Ù ·fi ÙËÓ ÈÛÙÔÛÂÏ›‰· ÙÔ˘ ¡ÔÛÔÎÔÌ›Ԣ www.ahepahosp.gr / ∞Ó·ÎÔÈÓÒÛÂȘ. £ÂÛÛ·ÏÔÓ›ÎË, 21-2-2012 √ ¢π√π∫∏Δ∏™ Δ√À ¡√™√∫√ª∂π√À °∂øƒ°π√™ μ∂ƒ°√À§∞™
E§§∏¡π∫∏ ¢∏ª√∫ƒ∞Δπ∞ ∞¢∞: μ√∑Ã469064-6π™ À¶√Àƒ°∂π√ À°∂π∞™ ∫∞π ∫√π¡ø¡π∫∏™ ∞§§∏§∂°°À∏™ ¶∞¡∂¶π™Δ∏ªπ∞∫√ °∂¡π∫√ ¡√™√∫√ª∂π√ £∂ ∂™™∞§√¡π∫∏™ ∞Ã∂¶∞ ∞¡∞∫√π¡ø™∏ ª∂Δ∞£∂™∏™ ∏ª∂ƒ√ª∏¡π∞™ ¢π∂¡∂ƒ°∂π∞™ ¢π∞°ø¡π™ªø¡, ™∂ ∂º∞ƒª√°∏ Δ√À ¶¶ÀÀ 201 11-¶π™Δø™∂π™ 2011 ΔÔ ¶·ÓÂÈÛÙËÌÈ·Îfi °ÂÓÈÎfi ¡ÔÛÔÎÔÌÂ›Ô £ÂÛÛ·ÏÔӛ΢ ∞Ã∂¶∞, ‡ÛÙÂÚ· ·fi ÙËÓ ·fiÊ·ÛË Ô˘ ‹Ú ÙÔ ¢ÈÔÈÎËÙÈÎfi ™˘Ì‚Ô‡ÏÈÔ ÛÙËÓ 4Ë/10-02-2012 Û˘Ó¤‰ÚÈ·Û‹ ÙÔ˘ (£¤Ì· 4Ô) Ì ∞¢∞: μ√∑2469064-ƒ14 ·Ó·ÎÔÈÓÒÓÂÈ ÙËÓ ÌÂÙ¿ıÂÛË Ù˘ ‰ÈÂÓ¤ÚÁÂÈ·˜ ÙˆÓ ·Ú·Î¿Ùˆ ‰È·ÁˆÓÈÛÌÒÓ, Û Ӥ· ËÌÂÚÔÌËÓ›· ‰ÈÂÓ¤ÚÁÂÈ·˜ Ô˘ ı· ·Ó·ÎÔÈÓˆı› ÛÙÔÓ Ù‡Ô. ∫∞Δ∏°√ƒπ∞ CPV
∞ƒ. ¢π∞∫.
∞ÔÚÚ˘·ÓÙÈο (39831200-8) ∂Í·ÚÙ‹Ì·Ù· ËÏÂÎÙÚÔÓÈÎÒÓ ÂȉÒÓ (31711100-4) π·ÙÚÈΤ˜ ·Ó·Ó¢ÛÙÈΤ˜ Û˘Û΢¤˜ (33157400-9)
81/2011 80/2011
82/2011
ΔπΔ§√™ ¢π∞°ø¡π™ª√À ∞¶√ƒƒÀ¶∞¡Δπ∫∞ ¢π∞º√ƒ∞ ∂•∞ƒΔ∏ª∞Δ∞ π∞Δƒ√Δ∂á√§√°π∫ø¡ √ƒ°∞¡ø¡ 2 ∞¡∞¶¡∂À™Δ∏ƒ∂™ °π∞ μ’ ¶∞π¢π∞Δƒπ∫∏
¶ƒ√Ω¶√§√°π™ª√™
£ÂÛÛ·ÏÔÓ›ÎË, 21.02.2012 √ ¢π√π∫∏Δ∏™ Δ√À ¡√™√∫√ª∂π√À °∂øƒ°π√™ μ∂ƒ°√À§∞™
45.000,00
ΔÀ¶√™ ¢π∞°ø¡π™ª√À ¶ƒ√Ã∂πƒ√™
45.000,00
¶ƒ√Ã∂πƒ√™
45.000,00
¶ƒ√Ã∂πƒ√™
$ 0,7456 ▼
I™OTIMIE™ ‚·ÛÈÎÒÓ ÓÔÌÈÛÌ¿ÙˆÓ ¢EIKTE™
1,1790 ▼
K§EI™IMO
¶POH°/NO
ª∂Δ∞μO§∏ %
1,3412
°∂¡π∫√™ ¢∂π∫Δ∏™ ∂μ¢√ª∞¢∞™
1,3300
0,84%
▲
¢O§APIO/°∂¡
80,87
79,99
1,10%
▲
0,8300 ▲
∂Àƒø/°∂¡
107,99
106,72
1,19%
▲
™Δ∂ƒ§π¡∞/¢O§APIO
1,5875
1,5744
0,83%
▲
0,0093 ▼
∂Àƒø/™Δ∂ƒ§π¡∞
0,8482
0,8461
0,24%
▲
¢O§APIO/ºPA°KO E§BETIA™
0,8948
0,901
-0,69%
▼
∂Àƒø/ºPA°KO E§BETIA™
1,2048
1,2053
-0,04%
▼
∂Àƒø/¢O§. ∫∞¡∞¢∞
1,3393
1,3259
1,01%
▲
∂Àƒø/¢O§. ∞À™Δƒ∞§π∞™
1,2516
1,2430
0,69%
▲
∂Àƒø/¢O§APIO
▲
EURIBOR MHNO™ 0,585%
840 830 820 810 800 790 780 770 760 750 740
H M E P H ™ I A
O I K O N O M I K H
E º H M E P I ¢ A
825,75
749,69
20-2-12 21-2-12 22-2-12 23-2-12 24-2-12
∫ À ƒ π ∞ ∫ ∏
2 6
º ∂ μ ƒ √ À∞ ƒ π √ À
2 0 1 2
¢IE£NH
MÔÚ› Ó· ·ÓÙÈÛÙÚ·Ê› Ë Î·Ù¿ÛÙ·ÛË, ·Ó...
Afi‰ÔÛË ‚·ÛÈÎÒÓ ‰ÂÈÎÙÒÓ
®®∫·ÏË̤ڷ Û·˜...
XPHMATI™THPIA ¶¤ÌÙË 17/2/2012
¶·Ú·Û΢‹ 24/2/2012 ¶ÔÛÔÛÙÈ·›· ÌÂÙ·‚ÔÏ‹
WALL STREET 0,20 12.946,54 12.971,97 Aª™Δ∂ƒ¡Δ∞ª -0,92
327,93
324,91
Mπ§∞¡O -0,36 16.547,21 16.487,53 μƒY•∂§§∂™ -0,81 2.280,8 2.262,24 ¶∞ƒπ™π 0,80 3.439,62 3.467,03 ºƒ∞°∫ºOYƒΔ∏ 0,24 6.848,03 6.864,43 ™π¢¡∂´ 2,64 4.195,879 4.306,779 XON°∫ ∫ON°∫ -0,39 21.491,62 21.406,86 TOKIO 2,80 9.384,17 9.647,38 §O¡¢π¡O 0,51 5.905,07 5.935,13 ZYƒπX∏ -0,86 6.237,69 6.184,13
®®∞Û¯ÂÙÔ, ·ÏÏ¿ ·Ó·Ì¤ÓÂÙ·È Ë ¤ÁÎÚÈÛË ÙÔ˘ ÂÓËÌÂÚˆÙÈÎÔ‡ ÁÈ· ÙË ‰ËÌfiÛÈ· ÚÔÛÊÔÚ¿ ÛÙË Sciens, ÙÔ˘Ï¿¯ÈÛÙÔÓ Â‰Ò Î·È ‰‡Ô ‚‰ÔÌ¿‰Â˜ ·fi ÙËÓ ∂ÈÙÚÔ‹ ∫ÂÊ·Ï·È·ÁÔÚ¿˜. ª‹ˆ˜ ¤¯ÂÈ ÂÓÙÔ›ÛÂÈ Î¿ÔÈ· Ï·ı¿ÎÈ· ‹ ·Ú·Ù˘›Â˜ Ë ∫ÂÊ·Ï·È·ÁÔÚ¿ Î·È Î·ı˘ÛÙÂÚ› ÙfiÛÔ; •¤ÚÔ˘Ì ÙËÓ ·¿ÓÙËÛË, ·ÏÏ¿ ı¤ÏÔ˘Ì ӷ ‰È·ÙËÚ‹ÛÔ˘Ì ˙ÂÛÙfi ÙÔ ÂӉȷʤÚÔÓ ÙˆÓ Ê›ÏˆÓ - ÂÂÓ‰˘ÙÒÓ... ®®ª›· ‰‡ÛÎÔÏË Â‚‰ÔÌ¿‰· ÍË̤ڈÛ ۋÌÂÚ· ÁÈ· ÙËÓ ·ÙÚ›‰·. √È ‰‡Ô ¤ÓÙÔÓ· «·ÌÊÈÛ‚Ëٛ˜» Ù˘ ÂÏÏËÓÈ΋˜ ‰È¿ÛˆÛ˘, Ë °ÂÚÌ·Ó›· Î·È Ë ºÈÓÏ·Ó‰›·, ηÏÔ‡ÓÙ·È, Ë ÚÒÙË ÙË ¢Â˘Ù¤Ú· Î·È Ë ‰Â‡ÙÂÚË ÙËÓ ΔÂÙ¿ÚÙË, Ó· ÂÚ¿ÛÔ˘Ó ·fi Ù· ∫ÔÈÓÔ‚Ô‡ÏÈ¿ ÙÔ˘˜ ÙËÓ ¤ÁÎÚÈÛË ÁÈ· ÙÔ ÂÏÏËÓÈÎfi ˙‹ÙËÌ·, ÙË ÛÙÈÁÌ‹ Ô˘ Ë ÛÙ¿ÛË ™fiÈÌÏÂ Û˘Ó¯›˙ÂÈ Ó· Â›Ó·È ·Î·Ù·ÓfiËÙË. ΔËÓ ¶·Ú·Û΢‹ ¤ÛÙÂÈÏ ÂÈÛÙÔÏ‹, ϤÂÈ, ÛÙÔ˘˜ ‚Ô˘ÏÂ˘Ù¤˜ ÙÔ˘ ΢‚ÂÚÓËÙÈÎÔ‡ Û˘Ó·ÛÈÛÌÔ‡ ÛÙË °ÂÚÌ·Ó›· Î·È ÙÔ˘˜ ˙ËÙÔ‡Û ӷ „ËÊ›ÛÔ˘Ó ˘¤Ú Ù˘ ‚Ô‹ıÂÈ·˜ ÚÔ˜ ÙËÓ ∂ÏÏ¿‰· ÌÂÓ, Ì ·‚¤‚·ÈË ÙËÓ ¤Î‚·ÛË ÙÔ˘ ÚÔÁÚ¿ÌÌ·ÙÔ˜ ‰Â. ªÂ ÙÔ ÊÙˆ¯fi ÌÔ˘ ÙÔ Ì˘·Ïfi, Û·Ó Ó· ÙÔ˘˜ ϤÂÈ ÌËÓ „ËÊ›ÛÂÙÂ! ∫·Ù·Ï·‚·›Óˆ οÙÈ Ï¿ıÔ˜; ®®∞ÏÏ¿ οÙÈ ÌÔ˘ ϤÂÈ fiÙÈ ‰ÂÓ ÚfiÎÂÈÙ·È Ó· ˘¿ÚÍÂÈ Úfi‚ÏËÌ·... √È ‰Â ºÈÓÏ·Ó‰Ô›, ‹Ú·Ó ÙȘ ÂÁÁ˘‹ÛÂȘ Ô˘ ˙ËÙÔ‡Û·Ó Û˘Ó ·fi ¤Ó·... Nokia ÙËϤʈÓÔ ‰ÒÚÔ! ®®μÔ¿ Ë ·ÁÔÚ¿ fiÙÈ ÌÂÁ¿ÏË È‰ÈˆÙÈ΋ ÙÚ¿Â˙· ¤¯ÂÈ ÁÂÚ¤˜ Ï¿Ù˜ ›Ûˆ Ù˘ Î·È ÁÈ’’ ·˘Ùfi ‰ÂÓ ·ÓËÛ˘¯Â› ÁÈ· ÙËÓ BlackRock Î·È ÙȘ ˙ËÌȤ˜ ·fi Ù· ÔÌfiÏÔÁ·. √È Û˘ÓÂÓÓÔ‹ÛÂȘ, ÏËÚÔÊÔÚÂ›Ù·È Ë ÛÙ‹ÏË, ¤¯Ô˘Ó Á›ÓÂÈ Â˘ı‡˜ ÂÍ ·Ú¯‹˜ (Û.Û. sorry, ·ÏÏ¿ ‰ÂÓ ÌÔ˘ ÂÈÙÚ¤ÂÙ·È Ó· ÁÚ¿„ˆ ÔÏÏ¿) Î·È fiÙ·Ó ÙÂı› ˙‹ÙËÌ· ·‡ÍËÛ˘ ÎÂÊ·Ï·›Ô˘, ÂΛ ÎÔÓÙ¿ ÛÙÔ ∞‡ÁÔ˘ÛÙÔ, Ô ÂӉȷÊÂÚfiÌÂÓÔ˜ ÌÈÎÚÔ̤ÙÔ¯Ô˜ Û‹ÌÂÚ·, ı· ÂȉÈÒÍÂÈ Ó· Á›ÓÂÈ ÌÂÁ·ÏÔ̤ÙÔ¯Ô˜.
∏ ÛÙ‹ÏË ÛÙÂÓ·¯ˆÚ¤ıËΠ- ·Ó Î·È ‹Ù·Ó ·Ó·ÌÂÓfiÌÂÓÔ - fiÙ·Ó ÏËÚÔÊÔÚ‹ıËΠfiÙÈ ÙÔ ·Ï·Èfi ›Ó‰·ÏÌ·, Ë ªÚÈ˙›Ù ª·ÚÓÙfi (ʈÙÔÁÚ·Ê›·), ÛÙȘ ÂÈΛÌÂÓ˜ ÚÔ‰ÚÈΤ˜ ÂÎÏÔÁ¤˜ Ù˘ °·ÏÏ›·˜ ı· ÛÙËÚ›ÍÂÈ ÙËÓ ÎfiÚË ÙÔ˘ §Â¤Ó. ∏... ∑ˆ˙Ò ™·Ô˘ÓÙ˙¿ÎË ÙÈ ı· Ú¿ÍÂÈ ÛÙËÓ ∂ÏÏ¿‰·;
ÌÂÚÈΤ˜ Û˘ÓÙÔÓÈṲ̂Ó˜ ÎÈÓ‹ÛÂȘ Ó· Á˘Ú›ÛÂÈ ÙÔ ·È¯Ó›‰È Û fi,ÙÈ ·ÊÔÚ¿ ÛÙË Û¯¤ÛË ·ÓÙ·ÏÏ·Á‹˜ Ì ÙËÓ Alpha. ∞ÏÒ˜ Ó· ÛËÌÂÈÒÛÔ˘Ì ÙË Ìˉ·ÌÈÓ‹ ¤ÎıÂÛË Ù˘ ÙÚ¿Â˙·˜ ÛÙ· ‰¿ÓÂÈ· ÚÔ˜ ÙȘ ¢∂∫√ Ô˘ ›¯·Ó ÂÁÁ‡ËÛË ÙÔ˘ ¢ËÌÔÛ›Ô˘ Î·È ‚‚·›ˆ˜ ÙËÓ ÂÓ›Û¯˘ÛË Ù˘ ÎÂʷϷȷ΋˜ ¿ÚÎÂÈ·˜, ÙfiÛÔ ·fi ÙȘ ˆÏ‹ÛÂȘ ‰·Ó›ˆÓ, fiÛÔ Î·È ·fi ÙȘ ·ӷÁÔÚ¤˜ ˘‚ÚȉÈÎÒÓ Ù›ÙψÓ.
ÎÚ¿ÙÔ˜ ÙȘ ˘Ô¯ÚÂÒÛÂȘ ÙÔ˘ ÛÙÔÓ È‰ÈˆÙÈÎfi ÙÔ̤·. Δ· ¯Ú‹Ì·Ù· ·˘Ù¿ ˘ÔÏÔÁ›˙ÔÓÙ·È Û 6 ‰ÈÛ. ¢ÚÒ. ΔÔ ‚Ú¿‰˘ Ù˘ ÂÚ·Ṳ̂Ó˘ ΔÂÙ¿ÚÙ˘ ÌÂ Û˘Ó¤ÓÙ¢͋ ÙÔ˘ Û ȉȈÙÈÎfi ÙËÏÂÔÙÈÎfi ÛÙ·ıÌfi Ô ·ÓÙÈÚfi‰ÚÔ˜ Ù˘ ΢‚¤ÚÓËÛ˘ Î·È ˘Ô˘ÚÁfi˜ √ÈÎÔÓÔÌÈÎÒÓ Î. ∂˘. μÂÓÈ˙¤ÏÔ˜ ·Ó·ÎÔ›ÓˆÛ fiÙÈ Ì¤Ûˆ ÙÔ˘ ΔÙ Ô˘ ÙÔ ¢ËÌfiÛÈÔ ı· ¤¯ÂÈ ÙËÓ ÏÂÈÔ„ËÊ›· ÙÔ˘ ÌÂÙÔ¯ÈÎÔ‡ ÎÂÊ·Ï·›Ô˘, ı· ˘Ô¯ÚÂÒÛÂÈ ÙȘ ÙÚ¿Â˙˜ Ó· Ú›ÍÔ˘Ó ÛÙËÓ ·ÁÔÚ¿ ¿ÏÏ· ¤ÍÈ ‰ÈÛ. ¢ÚÒ. ∞ÓÙÈÏ·Ì‚¿ÓÂÛÙÂ Î·È ·ÓÙÈÏ·Ì‚¿ÓÔÌ·È fiÙÈ ·Ó Á›ÓÂÈ ·˘Ùfi, ı· ÔÌÈÏԇ̠ÂÚ› ÂÓfi˜ ∫¶™, ÂÚ› ÂÓfi˜ ¶·Î¤ÙÔ˘ ¡ÙÂÏfiÚ, ÂÚ› ÂÓfi˜ ∂™¶∞, ›Ù ÙÔ fiˆ˜ ı¤ÏÂÙÂ, Ô˘ ı· ¤ÛÂÈ ÛÙËÓ ·ÁÔÚ¿ ̤۷ Û ‰È¿ÛÙËÌ· ÙÚÈÒÓ - ÙÂÛÛ¿ÚˆÓ ÌËÓÒÓ Ì¤¯ÚÈ ÙÔ Î·ÏÔη›ÚÈ ‹ ̤۷ ÛÙÔ Î·ÏÔη›ÚÈ.
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Eurobank Equities, ÙËÓ ÔÔ›· ·˘ÙÔÏÂÍ› ·Ú¤ıÂÛÂ Ô kerdoskopos.gr ÙËÓ ¶¤ÌÙË Ô˘ Ì·˜ ¤Ú·ÛÂ, ¤ÁÚ·Ê ϛÁÔ - Ôχ fiÙÈ ÙÔ Îϛ̷
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®®§ÔÁÈο, ÙËÓ ÂfiÌÂÓË Â‚‰ÔÌ¿‰· ·Ó·Ì¤ÓÔ˘Ì ÙËÓ BlackRock... ∫¿ı ∫˘Úȷ΋
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