CONCLUSION

In conclusion, the current rise of the trend Diversity and Inclusivity will allow for consumers to liberate themselves from rigid societal constraints and set expectations for brands to follow where they feel accepted and represented.

The A-gender Agenda and Neutral Culture are two sub-trends that are currently in the early stages of development. This can be seen through the slow rise in brands responding to this trend.

With careful analysis, there is a gap in the market for brands to embrace this trend as it is still a niche concept that is causing much controversy both within society and the global industry. However, this poses the question: is society ready for a truly diverse and inclusive culture?