WHO IS DIESEL?

Diesel is an “innovative international lifestyle company” who are best known for their premium jeans.

From its creatin in 1978, Diesel has experienced tremendous growth and success through its high performance of establishing themselves as a premium denim brand in the luxury market.

In recent years, Diesel has been steadily evolving from being the leading pioneer in denim and has been confidently striding into the world of premium casual wear, quickly becoming a “true alternative to the already established luxury market.”

However, Renzo Rosso has expressed the importance of Diesel being a lifestyle brand on multiple occasions, ‘It’s about providing loyal customers with a choice to create a lifestyle.’ This has been demonstrated through products like their home wear collection and inclusive, hard hitting campaigns which conveys the global message that no matter race, gender or sexuality, we as people are all connected and equal.

This important message is further conveyed through Diesel’s brand philosophy which has remained the same since its creation; ‘standing for passion, individuality and self expression.’ (Diesel.com)