IN CONCLUSION...

Through both primary and secondary research the athleisure trend is at its peak, predicted to only grow and expand into new markets. Designers and brands are not expecting the athleisure trend to decline any time soon as more consumers of different ages are getting involved in the trend, demanding new items and styles to suit their needs and expectations - allowing the evolution of athleisure, “The trend first started out with people wearing their gym clothes casually but has now developed to have a more glamourous take to it. People are paring joggers with heels and hoodies with a dress.” - Whistles Store Manager.