Paid Social Media Advertising

Leveraging platforms like Facebook and Instagram is an effective tool for building awareness around a listing. Running paid social media ads on social media is a great way to drive awareness of a specific property.

PAID SOCIAL MEDIA ADVERTISING ON DEHAMPTONS

Running paid social media ads on social media is a great way to drive awareness of a specific property.

Some things to consider Where do you want the ad to direct people:

• A listing page • A custom property website • A listing video

Targeting • What is the age range you want to target? • Where do prospective clients currently live? (city, state, zip) • What is their profession? • What is their annual income?

• What are their interests?

• What are their behaviors? (homeowner, first-time home buyer, likely investor)

Cost

Facebook: Starting at $500 per month Instagram: Starting at $150 per two weeks