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CoffeeTalk
May 2007
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May 2007
CoffeeTalk
Mont Blanc - In Focus
Calendar Jan.16-Jul. 7 What’s Cooking in New Orleans? The Historic New Orleans
CoffeeTalk visits with Michael Szyliowicz and Mont Blanc Gourmet
Collection, 504-523-4662, www.hnoc.org, marym@hnoc.org May 3-4
Specialty Tea Institute Tea Program @ SCAA Conference & Expo\ Long Beach, California, Renaissance Hotel (2 days prior to SCAA) Tel: (212) 986-0250, komer@teausa.org, http://www.teausa.org
May 4-7
Specialty Coffee Association of America Conference & Exhibition, Long Beach Convention Center, Long Beach, California, 949-497-3673 x100, ccohn@jbsassociates.ws, www.scaashow.org
May 06-08
The FMI Show 2007, McCormick Place (www.mccormickplace.com), Chicago, IL, www.fmi.org, 202.452.8444, fmi@fmi.org
May 06-09
Organic Expo, McCormick Place, Chicago, Illinois. www.organicexpo.com/07
May 12-14
Coffee Festival China 2007, Tel: 86-20-87746095, 87639852, www.faircanton.com, interfair@faircanton.com
Features The cover art was design by Meagan Goodman using linoleum block reduction.
Fair Trade™ or Fairly Traded – page 12- CoffeeTalk Magazine takes a serious look at this misunderstood and contentious issue and the nonprofit that leads it.
May 16-18
Commercial Food Equipment Service Association Spring Conference, Hotel InterContinental Chicago, IL, www.cfesa.com, 336.346.4700
May 19-22
NRA, Restaurant, Hotel-Motel show, McCormick Place, Chicago, IL, www.restaurant.org, (312) 853-2525
Jun. 01-03
Coffee Fest – Atlanta, Cobb Galleria, Atlanta, GA. 800.232.0083, www.coffeefest.com, kathrynh@coffeefest.com
Jun. 03-05
2007 International Dairy-Deli-Bake, Anaheim, CA, www.iddba.org, 608.310.5000, iddba@iddba.org
Dessert, please! –
Jun 06-09
page 8- On a lighter note, and tasty too, Tracy Ging digs into dessert. Pie, Pie, me oh my.
Marriott Hotel and the MontereyBay Aquarium Monterey, CA, 888-814-9463 montereywine@sbcglobal.net Jun. 09-11
The Apex of Coffee, Espresso machines –
31st Annual Monterey Wine Festival, MontereyCoference Center,
World Tea Expo, Georgia World Congress Center, Atlanta, GA www.worldteaexpo.com, 702-253-1893, info@worldteaexpo.com
page 10– David Haddock looks at espresso machines
Jun. 11-15
FITHEP Mercosur 2007, International Exhibition of Technology for Ice Cream, Confection, Chocolate, Bakery, Pasta, Pizza, and Convenience Products, Costa Salguero Center - Buenos Aires, Argentina, (54 11) 4903 9600, crisgalibert@xs4all.nl
TOC
Jun. 12-13
Specialty Tea Institute Tea Certification Program @ World Tea Expo Professional Series – Level Three: Black Teas of China, India, Sri Lanka & the World, Atlanta, Georgia, Georgia World Congress
Calendar
Center (2 days post the WTE), (212) 986-0250, komer@teausa.org
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http://www.teausa.org The View
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Jun 12-14
MAFSI Annual Marketing Conference & Sales Management Forum 2007, The Boston Park Plaza Hotel & Towers
Dessert, please! - by Tracy Ging
(www.bostonparkplaza.com) Boston, MA, www.mafsi.org,
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770-433-9844, info@mafsi.org Dessert and Gelato directory
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Jun. 19-20
COFFEE ASSOCIATION OF CANADA’s Annual Conference & Trade Display, The Granite Club, Toronto, Ontario, 416-510-8032,
The Apex of Coffee, Espresso Machines by David Haddock
info@coffeeassoc.com
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Jul. 07-10 Espresso Machine Source Directory
Specialty Tea Institute Tea Certification Program: New York, New York City, Location: TBA, Tel: (212) 986-0250,
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komer@teausa.org, www.teausa.org Coffee Review- by Kenneth Davids
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Jul. 21-23
PMA Foodservice Conference, Tours & Expo, Portola Plaza Hotel at Monterey Bay, CA, http://www.pma.com/foodservice/,
In-Focus – Mont Blanc Gourmet
302.738.7100
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Jul. 14-16 Roaster Directory
Coffee Fest-Feijing, China, China International Coffee Industry Exhibition 2007 (CICIE), 425-283-5058, www.coffeefest.com,
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kathrynh@coffeefest.com NRA Show Listings
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Jul. 20-23
ACF 2007 National Convention, Orlando World Center Marriott (www.marriottworldcenter.com), Orlando, FL, www.acfchefs.org,
Vendor Solutions by Peter Guyer
800-624-9458, events@acfchefs.net
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Jul. 31-Aug.02 Coffee Fest Japan, Tokyo, Japan, 800.232.0083 www.coffeefest.com, Smart Marketing by Lisa Olson
kathrynh@coffeefest.com
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Nov. 09-11 Passion, with attitude – by Jimmy Sneed
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Coffee Fest-Seattle, Washington State Convention & Trade center, Seattle, WA, 800.232.0083, kathrynh@coffeefest.com, www.coffeefest.com
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CoffeeTalk
May 2007
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CoffeeTalk
The View The View
This month, CoffeeTalk explores one of the most misunderstood and contentious
and quality requirements that meet and exceed the requirements of Fair Trade™,
elements of the specialty coffee universe. Fair Trade vs. Fairly Traded is the question
should that roaster be publicly attacked and condemned simply because he refused
whispered in breaks between meetings, in the corridors and over the phone lines.
to pay Fair Trade™ 10¢ a pound for protection against loss of business and other
There is unspoken suspicion that Fair Trade™ the organization is fundamentally
consequences?
flawed.
As an industry, we have granted Fair Trade™ a de facto monopoly. The result is
Against the value set of Fair Trade™, yet aggravated by the organization’s mode
that roasters and retailers report suffering from the same abusive tactics of threat,
of marketing, many roasters and retailers have suffered substantial lost business
and false accusation that the growers endure at the hands of the multi-nationals
and prestige in their communities resulting from grassroots protests by Fair Trade™
and coyotes. Specialty Coffee retailers and roasters pay because the alternative
activists. Rumors and innuendo from over the internet and through MySpace chats
is potential marketplace retaliation at the hands of the grassroots horde, just as
based vaguely upon the principles of Fair Trade™ have caused spontaneous picket
growers have no choice but to sell cheap to extortionist coyotes and multi-nationals
lines and boycotts at the front door of undeserving retailers.
or face the threat of not selling at all.
No one in the specialty coffee industry argues with the fundamental premise
There is no question that over the years Fair Trade™ has been engaged in
of fairly traded coffee. Growers deserve a much larger share of the coffee revenue
the work of the angels and that over the years Fair Trade™ has lead us to a more
stream. What is in question here is whether or not Fair Trade™ is the absolute and
noble plain of commerce with growers. The motives of their mission statement are
only mechanism for making that happen.
beyond reproach. The question that must be answered now however is, has Fair
Is the Cup of Excellence™ not fair? That organization routinely achieves pricing in multiples of the Fair Trade™ price, and yet they don’t require that the grower be
Trade™ moved beyond their pure motives to a position of confusion as to their current purpose.
part of an often corrupt and self-serving cooperative system. When an Asian coffee
As the college activists that picket and boycott specialty coffee stores and
company hands an individual grower a cheque for several thousand dollars on $30
roasteries remind us, monopolies naturally degrade toward tyranny. The other
per pound green coffee, should the grassroots battalions be mobilized to picket that
evening as I read to my five year old, that night’s story lead to the core of this
company’s corporate office?
editorial…it was “The Emperor’s New Clothes.” The emperor had enforced despotic
If a mid-sized roaster voluntarily enforces strict standards of social, environmental,
control for so long that all his subjects lived in fear. Being fitted for his new suit of clothes by merchants without scruples, the emperor saw that he was in truth, naked. Believing that if he exposed his error and foolishness he would be considered unfit to rule, he instead forced by threat all his subjects to ‘see’ his wondrous new clothes. It took the courage of a child to finally unmask the foolish weakness of the emperor and his subjects. Cheers!
Kerri & Miles Mail: Phone:
HNCT, LLC, 23712 49th Ave SW Vashon, WA 98070 206.686.7378 Fax: 206.463.0090 www.fgcoffeetalk.com
Since 1988 Publisher/CEO
Kerri Goodman-Small, ext 2
Kerri@fgcoffeetalk.com
Editorial Editor-in-Chief
Miles Small, ext 7
Miles@fgcoffeetalk.com
Advertising Marketing Partner Marketing Partner Marketing Partner
Linda Sanders, ext 41 Darcie Guyer, ext 42 Libby Smith, ext 51
LindaS@fgcoffeetalk.com Darcie@fgcoffeetalk.com LibbyS@fgcoffeetalk.com
Production Production Mgr., Hospitality News Production Mgr., CoffeeTalk
Marcus Fellbaum, ext 61 Rene Eggert, ext 62
MarcusF@fgcoffeetalk.com ReneE@fgcoffeetalk.com
Administrative Executive Assistant
Libby Smith, ext 51
LibbyS@fgcoffeetalk.com
Founder Founder/CEO (Emeritus)
Ed Sanders, ext 3
EdS@fgcoffeetalk.com
Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year. Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com. Copyright © 2006, Hospitality News, All Rights Reserved.
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May 2007
CoffeeTalk
Dessert, please!
Desserts
Using prepared desserts and gelato to diversify your menu
The beautiful thing about desserts and gelato, besides that they are so darn yummy, is they are a natural complement to coffee drinks. Let’s take a cue from the Italians, who have pretty much cornered the market on all things delicious…an afternoon break isn’t worth having unless enjoyed with a scoop of gelato and an espresso. The even more beautiful thing for coffee retailers is that prepared desserts provide a great opportunity to up-sell. And as Lance Brown of Dynamic Mixers commented, “Consumers want variety and product selection…with this comes an increase in sales”. Desserts and gelato have a special place. While your pastry case runs on overtime in the morning, people rarely go for the lone blueberry muffin in the afternoon. Desserts and gelato fill the afternoon and evening void to keep your food sales pacing healthily all day. Thinking about a rich New York-style cheesecake or creamy strawberry gelato might tempt you to rush out and start buying cases, but it is important to develop a plan for any new product. The first step in planning is to really understand what you are trying to accomplish. Increased sales and desserts for life, right? It sounds simple, but it isn’t. For starters, there may be an equipment investment. So it is important to consider your objectives carefully and plan according to your key targets. And not to state the obvious, but key targets does not include selling a dessert to everyone that walks in the door. The more specific you are, the better your outcome will be. For instance, if you get a lot of students in the afternoon, perhaps you want to focus on a variety of gelatos over desserts. Conversely, if you get a more established, after dinner crowd, then heavy up on sophisticated desserts. According to Jean Yves Charon, founder and pastry chef for Galaxy Desserts, “Well thought out, new products, targeted to a particular customer base make consumers feel special and makes their buying experience fun and memorable”. Once you have a clear set of goals, it will be a lot easier to identify the right partners who can guide you on how best to achieve those goals. Of all the suppliers surveyed for this article, a common caution was not focusing exclusively on price. “The biggest mistake is choosing a vendor who does not have the experience or a product whose brand does not support the goals and image of the retailer”, advised Deborah Holt of Ciao Bella Gelato. It is important to remember that part of what you are buying is a supplier’s experience and service. For instance if you are investing in refrigerated cases, commented Michelle Nisenboim of DCA/DCPR, you want “one that has a properly-sized refrigeration system and air flow throughout to keep the product at the correct temperature. A case with a top-hinged lid is helpful because it’s easier to lift and clean the inside of the case when necessary”. She went on to add that in addition to investing in the right equipment, “be sure you have service and parts support”. The point in taking the time to research suppliers and find the right one for your business is so that you don’t have to become the refrigeration expert or dessert expert for that matter. An experienced, quality partner should make your life easier. A vendor will also likely have a broader perspective on trends in the category. A look at what is happening across the country will give you some insight into what might work best for your business. At a macro-level, Rabih Ballout, CEO of Clabo North America, remarks, “Gelato awareness is on the rise and compares favorably to the espresso phenomenon of ten years ago”. He also notes that one of the reasons for gelato’s popularity is the perception of it is a healthy treat. Deborah Holt of Ciao Bella Gelato, added, “Ingredients are everything. You will see trends with chocolate, antioxidant rich berries, and all natural flavors”. These comments point out the prevailing, and somewhat contradictory, consumer force right now. Overall, there is a trend toward healthier options but health-conscious consumers still want a treat every now and then and if they are going to splurge, it better be worth it. Jean Yves Charon of Galaxy Desserts also noted the influence of the health conscious consumer and identified “mini” as another key trend, “consumers want a taste of something fantastic instead of a big piece of something mediocre”. While your vendors are working to get you set up, you can focus on the fun part…picking flavors, training staff (I realize training may not usually fall under the “fun” category, but in this case it involves lots of product testing), developing in-store promotions, and engaging your customers. When selecting the variety of products to offer, your taste buds will get you 90% of the way there but take time to read and understand the labels. As Rabih Ballout of
Clabo North America pointed out, “nondairy flavors and all natural ingredients would be the expected trend”. You will also want to be aware of which products contain nuts, eggs, caffeine as well as looking for wheat-free and low or no sugar added options. You don’t have to exclude anything from your menu, but make sure your staff is prepared to answer questions accurately. The easiest way to introduce a new line is to focus on one or two key items at a time. An initial promotion to launch your dessert menu is great, but focusing on one or two of the top selections will make it easier to sample, for your staff to talk about the products and for you to developing pairings. Paring suggestion should support the customer’s decision process. No one wants a really sweet drink with a really rich dessert. It’s wise to offer more lightly sweetened drinks to accompany desserts and find flavors that complement vs. match. For example, a light mint cappuccino would go very well with a rich chocolate dessert, or a light vanilla latte with a fruit gelato. The nice thing about high quality, delicious desserts is that they will attract attention. If you select products targeted to your customers and find vendors who can support you through the process, and after, it is a wonderful way to diversify and increase your sales…what a delicious opportunity.
CT
www.fgcoffeetalk.com
By Tracy Ging
Dessert and Gelato Directory Aromi d’Italia 877.435.2869 www.aromiditalia.com Baltimore, MD Athena’s Silverland Desserts 800.737.3636 www.silverlanddesserts.com Forest Park, IL Block Advertising & Marketing / Bindi 973.857.3900 Verona, NJ Carmi Flavor & Fragrance Co., Inc. 323.838.6649 www.carmiflavors.com Commerce, CA Ciao Bella Gelato Co 800.435.2863 www.ciaobellagelato.com San Francisco, CA Clabo NA 800.672.2784 www.clabogroup.com Union City, CA Desserts Northwest Inc. 425.821.7560 www.wowfactordesserts.com Kirkland, WA Dolcefine 443.891.0380 www.dolcefine.com Baltimore, MD Dreyer’s & Edy’s Grand Ice Cream 877.437.3937 www.dreyers.com Oakland, CA FABBRI NORTH AMERICA, LLC. 718.764.8311 www.fabbri1905.com Maspeth, NY G.S. Gelato & Desserts, Inc. 850.243.5455 www.gsgelato.com Fort Walton Beach, FL Galaxy Desserts 800.225.3523 www.galaxydesserts.com Richmond, CA Gel-Tec Int’l/Montebianco-USA 800.689.8819 www.gel-tec.net South San Francisco, CA Gelati Celesti 310.372.2593 www.gelaticelesti.com/ Redondo Beach, CA Gemini Food Industries 800-835-0067 Sturbridge, MA Ghirardelli 800.877.9338 www.ghirardelli.com San Leandro, CA Love and Quiches Desserts 800.525.5251 www.loveandquiches.com Freeport, NY
Mashti Malone’s Ice Cream 866.767.3423 www.mashti.com Hollywood, CA New Albany, MS Mok’Idea - Lux +39 0522.394272 Monin Gourmet Flavorings 800.966.5225 www.monin.com Clearwater, FL My Grandma’s of New England 800.847.2636 www.mygrandma.com Boston, MA Noh Foods of Hawaii 310.324.6770 www.nohfoods.com/ Gardena, CA Oregon Ice Cream /Cascade Glacier 800.282.2202 www.oregonicecream.com Vancouver, OR Palazzolo’s 800.443.5286 www.4gelato.com Douglas, MI Paris Gourmet 201.939.5656 www.parisgourmetusa.com Carlstadt, NJ Pregel, USA 866.977.3435 www.pregelusa.com Charlotte, NC Sam’s Homemade Cheesecake, Inc. 858 578 3460 San Diego, CA Savory Foods 800.878.2583 www.savoryselect.com Grand Rapids, MI Sweet Street Desserts 610.921.8113 www.sweetstreet.com Reading, PA The Ice Cream Club, Inc. 800.535.7711 www.icecreamclub.com Boynton Beach, FL The San Francisco Chocolate Factory 415.677.9194 www.sfchocolate.com San Francisco, CA Turtle Mountain Inc 541.338.9400 www.turtlemountain.com Eugene, OR WOW! Factor Desserts 780.464.0303 www.wowfactordesserts.com Sherwood Park, Alberta, Canada
CoffeeTalk
May 2007
Perk up your system. What’s brewing at Radiant? Rich and robust solutions that are the easiest-to-use and most reliable in the industry. From Aloha POS and MenuLink back-office applications to hardware and gift card programs, we help coffee shops increase sales and profits. Interested? Call 877-794-RADS for a demo or visit www.radiantsystems.com. Visit us at FS/TEC booth #308.
At l a n t a • D a l l a s • Lo n d o n • Lo s A n g e l e s • M e l b o u r n e • M e m p h i s • Pra g u e • S i n g a p o r e © 2006 Radiant Systems, Inc. All rights reserved. Radiant Systems and design is a registered trademark of Radiant Systems, Inc. All other trademarks are the property of their respective owners.
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CoffeeTalk
Espresso Ma The Apex of Coffee
By David Haddock
105 years have passed since Luigi Bezzera decided to intrude on his employees’ coffee break times and give the world a faster method of brewing a cup. For a substance that has been around for millennia, a century is not really a lot of time and yet, the progress that has been made in trying to perfect this method of extracting coffee’s purest expression is nothing short of impressive. This progress can be attributed, then, as it is in our time, to an almost insatiable need to improve taste and efficiency. Today espresso machines range in price from less than one hundred dollars to the tens of thousands and their performance can equal that spread as widely. Before writing this article, we asked the universe of espresso machine manufacturers three questions. First was, “What trends have affected the designs of your espresso machines?” The second was, “A recent article postulated the end of the traditional barista due to the advances in super-automatic technology, what do you think?” And the third question was, “Temperature stability is critical in espresso extraction. How do your machines address this?” The responses were overwhelming and energetic. The manufacturers all said that the specialty coffee industry is very dynamic and as new ideas, techniques, operational needs and drink preferences change, so do the designs of their machines. They stressed as the knowledge bank grows surrounding the factors that affect coffee’s flavor, the more agile they must become in answering the needs of the industry. A plethora of websites, blogs, forums and podcasts coupled with barista and latte art competitions and the sprouting up of training centers, schools and jams drives this quest for knowledge on a global scale. The mainstreaming of espresso-based drinks was the industry catalyst that has produced the coolest, fastest and most technologically advanced coffee machinery known to man. Thankfully, in the midst of this dust-devil of steaming wands and instant messaging, a standard or two is applied. The mathematical and sensory window of acceptability that is the Golden Cup Standard of the Specialty Coffee Association of America (SCAA) works in tiny amounts as it does in larger. The challenge in espresso extraction, however, is the window closes ever narrower due to the fineness of the grind, fractions of a degree in water temperature variation, water pressure and the blend itself. The World Barista Championship (WBC) and United States Barista Championship (USBC) are more stringent. Their standards focus on technique, coffee knowledge, and professionalism of the barista, which directly affects the concept, construction and taste of the espresso. These standards highlight the variable elements involved in brewing espresso and the beverages it makes up. Espresso machine
manufacturers, like their intrepid brothers in the macro drip-brew world must endeavor to eliminate the variables that cause the espresso to extract poorly, but on the micro level. To accomplish this, they listen, taste, re-engineer, taste, test and repeat. Some of the trends that have been addressed by the industry and answered by the manufacturers are: •
Proportional Integral Derivative (PID) controllers in retrofit kits or as standard equipment to control boiler and by progression, group-head temperature stability to a tenth of a degree. Controlling temperatures with such precision allows operators to exploit the greatest potential from their espresso blend.
La Cimbali’s M39 Dosatron Tall Cup
•
Synesso Cyncra with PID controllers
• The ability to brew directly into large capacity to-go cups is an operational, quality control and customer preference need all rolled into one function. When espresso is transferred from a shot glass or other container to the to-go cup a significant drop in temperature occurs that flattens the brightness and other positive flavor aspects. Brewing directly in the cup goes a long way to preventing that.
More powerful and efficient steaming wands to help operators keep up with lots of milk steaming and for texturing the milk for latte art.
Espresso Machine Descriptions… First, there is the manual version. This type of machine requires the operator to pull down on a piston rod to apply the appropriate amount of pressure necessary to force the heated water through the grounds for extraction. It looks fun, but after 100 espressos made this way, you start to wish for a pump driven system. Which brings us to our next choice, the Simonelli Victoria Arduino Athena semi-automatic version. Instead of a lever-driven piston, an internal pump forces the water through the ground coffee. There is no timer or pre-set amount of water on this machine, so the operator must watch the espresso or time the shot manually. This version, incidentally, is the choice for the Regional, U.S. and World Championships because the competitor must constantly evaluate the espresso quality and not rely on the functions La Marzocco’s Linea 3AV of the machine.
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May 2007
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Machines Third, we have the automatic version. Timers and/or water ow meters are used in this version to pre-program the amount of water that will pass through the coffee. These are by far the most common versions on the market today. Shot quality can be adjusted via the grinder (easiest) or the adjustment of the water amount (hardest).
Astoria’s Sibilla 3 group
Finally, we have the super-automatics. These wonderful pieces of technology do virtually everything for the operator. They ďŹ rst grind, then tamp and brew the coffee all without the operator seeing it happen. Most models offer a milk steaming and frothing attachment so making the customer’s favorite drink is literally a one-button operation. These machines are great for super high volume and a high employee turnover location so there’s not as much training or supervision required. Shot quality usually suffers, as typically happens when technology replaces the human hand, and the machines require meticulous cleaning
and are prone to breakage. Every manufacturer that responded dismissed the idea that the traditional barista would ultimately be replaced by technology but stressed that super autos have their place in the coffee world. Chain stores, QSR’s and other mass volume operations that depend on speed ďŹ rst and do not have the training infrastructure for almost constant turnover love these machines. I teach baristas whether they are seasoned Concordia 2500i competitors or novices that they should be able to walk up to a properly functioning espresso machine and produce a perfect shot. The elements and variables are known and have been for a century now. The progress that’s been made is simply tweaking the variables and responding to customer demands. The basics are still true today as in Bezzera’s, Pavoni’s and Gaggia’s time. People want a better tasting cup of coffee, fast. What is different now is we are an entire community supported by science, engineering and manufacturing that helps us produce perfect coffee anytime we want it. CT
Productivity & Profit that makes Bean Counters Smile Laranzato Xpression
Now with Flavors!
Espresso Machine Directory 1st in Coffee 800.709.8210 www.1stincoffee.com Marlboro, NJ Aroma Cafe Culture 310.943.4138 www.aromacc.com Los Angeles, CA Astra Manufacturing Corp 877.340.1800 www.astramfr.com Canoga Park, CA Bravo Systems International, Inc. 800.333.2728 www.bravo-systems.com North Hollywood, CA Brewmatic 800.421.6860 www.brewmatic.com Torrance, CA C.M.A. SPA +39.0438.6615 www.smaspa.com 31058 Susegana (TV), Cecilware Corp. 718.932.1414 www.cecilware.com Long Island City, NY Concordia Coffee Systems 800.995.9019 www.concordiacoffee.com Bellevue, WA CORA Italian Specialties, Inc. 708.482.4660 www.corainc.com Countyside, IL Elmeco-USA LLC 866.265.9569 www.elmeco-usa.com Hackensack, NJ Espresso Machine Experts 888.909.0002 www.espressomachineexperts.com Portland, OR Espresso Midwest, Inc. Advanced Coffee Systems 612.825.4167 www.espressomidwest.com Minneapolis, MN Espresso Specialists, Inc. 800.367.0235 www.esiespresso.com Seattle, WA Espresso Zone 440.964.7400 www.espressozone.com Ashtabula, OH Gruppo Cimbali +39.02900.491 www.cimbali.it Binasco, MI Gruppo Cimbali SPA - FAEMA +39.02900.491 www.faema.it Binasco, MI Kobricks Coffee Co. 201.656.6313 www.kobricks.com Jersey City, NJ Laranzato - Lara Distributing 800.748.7538 www.laranzato.com Albuquerque, NM
Leodoro Coffee Systems 888.442.6333 www.leodoro.com Jersey City, NJ Michaelo Espresso, Inc. 800.545.2883 www.michaelo.com Seattle, WA Mr. Espresso 510.287.5200 www.mrespresso.com Oakland, CA Nespresso 800.566.0571 www.nespresso.com New York, NY Nuova Simonelli 360.366.2226 www.nuovasimonelli.com Ferndale, WA Rancilio North America Inc. 630.427.1703 www.rancilio.com Woodridge, IL
Schaerer USA Corporation 888.989.3004 www.schaererusa.com Signal Hill, CA Segafredo Zanetti USA Inc./La San Marco 281.821.3717 www.segafredo.it Houston, TX Services Unlimited, Inc. 215.361.7000 www.partsguru.com Lansdale, PA Techni-Brew International 503.666.4545 www.boyds.com Portland, OR Vaneli’s 866.482.6354 www.vanelis.com Rocklin, CA WMF of America, Inc. 954.583.2269 www.wmf-usa.com Fort Lauderdale, FL
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CoffeeTalk
Fair Trad Fair Trade™ or “Fairly Traded”
By Sam Kornell
In the last few years, fair trade coffee has become something of a market sensation.
Solomon pointed out, in parts of Africa coffee is grown along tribal lines, opening
The recipient of glowing media coverage by everyone from the Today Show to the
fair trade to charges of cultural imperialism.
New York Times, it is one of the fastest growing segments of the specialty coffee
Even if cooperatives function exactly as they’re meant to, and the FLO’s
market, totaling $500 million in U.S. sales in 2005. According to a study by the
certification process proceeds flawlessly, there remains the issue of what to pay
National Coffee Association conducted in 2006, 20 percent of Americans know
coffee growers who are fair trade certified. According to many fair trade advocates,
about fair trade, and of those, 56 percent say they are willing to buy coffee based
the floor price of fair trade coffee has been stagnant for too long. Currently $1.21 for
exclusively on its fair-trade status. (Fair trade is even more popular in Europe.) Wal-
coffee that meets only the basic fair trade requirements, and $1.41 for coffee that is
Mart now sells fair trade, as does Dunkin’ Donuts, Procter & Gamble, Sara Lee,
also organic and shade grown, the floor price hasn’t changed in 15 years. Both prices
Nestlé, McDonald’s, and Starbucks.
(because much of fair trade is organic, the second price—$1.41—predominates) are
Yet even as fair trade’s popularity is burgeoning, so is criticism—and not just by conservative economists who view it as anti-competitive and anti-free market.
higher than the market average of about $1.08, and in June the organic price will rise to $1.51.
Increasingly, longtime grassroots fair traders are calling into question how well
Still, this puts TransFair and the FLO in the position of playing catch up to
fair trade is living up to the ideal it promotes. They point to disgruntled farmers,
Cooperative Coffees, an organization formed in 1999 by a group of long-time fair
bureaucratic rigidity, and, the growing bond between fair trade coffee and multi-
traders. Members of Cooperative Coffees—now numbering 21 independent roasting
conglomerate corporations. This last issue rankles especially; the marriage of Wal-
houses in the U.S. and Canada—buy FLO certified fair trade beans, but their contract
Mart and fair trade, critics say, is of commerce and convenience, not ethics, and, the
establishes a minimum of $1.56 per pound. According to Cooperative Coffees’
critics claim, it violates the principles fair trade was founded on.
president Bill Harris, most of its members’ contracts in 2007 have thus far closed substantially higher than $1.56 per pound, depending
Since 1997 fair trade has been governed by the Fair
in part on growers’ demands and regional pricing
Trade Labeling Organizations International (FLO),
differentiation.
a Bonn-based association of 20 national labeling organizations around the world. The FLO is responsible
Founded in 1998, Oakland-based TransfairUSA has
for vetting production sites in Latin America, Africa,
become, in the last few years, the focal point of
and Asia where fair trade goods are grown and
discussion about fair trade in the U.S., both good and
produced (in addition to coffee, there is fair trade tea,
bad. Boosters argue that TransFair, with its aggressive
cocoa, bananas—even clothing). Organizations such
marketing tactics, has done more than any other entity
as TransFairUSA, the national labeling organization for
or person to spread the fair trade brand in America, a
the U.S., certify the document trail—the actual buying
point detractors generally don’t dispute. The question,
and selling of fair trade products.
they say, has to do with how TransFair has comported
The FLO sets certification standards for fair trade,
itself in balancing its dual role as an independent
which range from pesticide use to labor conditions.
certifier and enthusiastic marketer of the fair trade
After the set, market beating floor-price the FLO offers
brand. By choosing to market the coffee, cocoa,
participants, the most significant standard is the rule
bananas, and other commodities that it’s supposed
that a coffee grower must be part of a small family farm
to be independently and objectively certifying for the
that is itself part of a larger democratic cooperative.
benefit of trusting consumers, critics say, TransFair
This means that a land-owning farmer who refuses to
is courting a conflict of interest. “It’s like on one side
join a cooperative, even if he has impeccable growing
of the covered wagon you’re creating awareness
standards and good employee relations, will not be able to participate in the fair trade system. “The cooperative system can end up discriminating against people who uphold the values of the fair trade movement, but who happen to be part of bigger farms, or just don’t want to join a cooperative,” said Lawrence Solomon, director of the Energy Probe Research Foundation, a Toronto-based firm that analyzes trade and consumer issues. Because of the popularity of specialty coffees, third-world growers from Latin America to Africa are turning more and more to organic and shade grown farming methods. But they are not always apt to embrace the fair trade cooperative system, if doing so means they will have to produce smaller amounts of coffee—due to the smallholder rule—and will have to exchange autonomy for the whims of the cooperative. Additionally, as Larry
From the first the FLO has been engaged in heated debate— both among shareholders and growers—about whether or not to pay more for coffee in countries with higher inflation and higher living standards; so far those against such a move have prevailed. This may seem counterintuitive— why pay the same amount to people from radically different economies if your goal is a fair wage for all—but a host of issues attends the possibility of regional differentiation in the pricing index. These issues have mainly to do with the massively complicated and constantly fluctuating ways in which disparate national economies function, both as distinct, self-contained entities, and as members of the global economic network. Just as growers in Costa Rica might be angered if they get the same amount of money for coffee as their much poorer counterparts in Nicaragua, growers in Mexico might oppose an increase in their own floor price out of fear that it would drive first world buyers to gravitate to Guatemalan coffee which, as a consequence of Guatemala’s impoverishment, would be cheaper than Mexican wares.
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that snake oil is good for you and you’ve got to have snake oil,” said Larry Larson, of Larry’s Beans, a North Carolina-based
roaster—and
Cooperative
Coffees
member—that sells 100 percent fair trade coffee. “And on the other side of the wagon you’re saying ‘Oh, and you can only get it from people I certify! And only this brand of snake oil works!’” The focal point of such criticism is TransFair’s efforts to bring large corporations into the fair trade fold—and the fact that TransFair refuses to distinguish the typically smaller 100 percent fair trade roasters like Larry’s Beans from massive ventures such as Starbucks, which carries only 6 percent fair trade coffee. “It’s natural that TransFair is going to pursue large corporations because they need to get revenue. Their incentive is to certify as much coffee as possible so they can make their tens cents a pound,” Larson
CoffeeTalk
May 2007
de
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CoffeeTalk
said. (TransFair charges a licensing fee of ten cents per pound of audited fair trade
smallholder farms organized into cooperatives, and that represents about two to
coffee.)
three percent of the world’s coffee farmers,” he said. “We support coffee on a global
Paul Rice, TransFair’s founder and CEO, was quick to rebut this charge. “No
scale, and that means that we buy not only from smallholder farms, but from medium
one’s making any money off of this. That’s just ridiculous. We are a certified non-
and large scale farms and coffee estates, as well.” Fouche’s argument—essentially,
profit.” To Larson and others, however, the issue is not whether TransFair is making
that fair trade is too narrow in its scope for a company the size of Starbucks—may
too much money—no-one made that particular charge—but rather, in its zealous
not fully describe Starbucks’ relationship with fair trade, at least according to Matt
pursuit of growth, that TransFair must inevitably favor large companies over small
Warning, a development economist and professor at the University of Puget Sound,
ones since large companies pay more licensing fees, which in turn allows for a wider
where he specializes in issues involving fair trade. “My gut feeling is that Starbucks
marketing campaign.
would be happy if fair trade didn’t exist,” Warning said. “Not because they are
Larson and other 100 percenters chalked up TransFair’s refusal to distinguish roasters by the percentage of fair trade coffee they carry (for example by creating
against the welfare of farmers, but because they’d have more freedom to do what they want without the constraint of fair trade.”
a color coded label system—gold for 100 percenters, silver for fifty percenters, etc.)
Still, Fouche has a point. Starbucks’s first priority is to buy quality coffee, and
to a fear of alienating larger clients who carry proportionally less fair trade. Most
buy lots of it, something fair trade’s strictures may hinder. The specter raised by
everyone concedes the theoretical legitimacy of TransFair’s argument that the
its CAFÉ program, along with Rainforest Alliance, another organization that
more fair trade coffee sold—to whomever—the more benefit to growers.
styles itself as an alternative to fair trade, is a weakening of the hold on
But in practice, they said, the consequence of such a come-one,
specialty, equity-conscious coffee currently maintained, in the U.S.,
come-all approach is the dilution of the social justice mission
by the FLO and Transfair. Such a prospect comes alongside a
at the core of the fair trade movement. “The people at
possible splintering within the fair trade community itself, with
TransFair have said from day one that the more fair trade
“mission-based” or 100 percent fair trade organizations like
products that get sold, the better it is for the farmer, and
Cooperative Coffees on the one side, and product-based
I agree with that,” said Dean Cyon of Dean’s Beans, a
TransFair on the other. Whether this latter development
Massachusetts-based Cooperative Coffee member
would be good or bad depends on your point of view.
that sells 100 percent fair trade coffee. “One the
Paul Rice emphasized the “beautiful simplicity”
other hand, if there’s no differentiation between the
of fair trade product certification as it now works
100 percenters and the dabblers, customers get a
in the U.S.; Larry Larson, Dean Cyon, and others
misreading of what’s going on, and it lessens the
referred to Rice’s “simplicity” as a beatific term for
integrity of the label.”
monopoly. Transfair is unhealthily bloated, Larson
“There are a lot of roasters joining TransFair
said, and competition would encourage efficiency.
now where it’s a simple business decision,” said Tim
“Point blank—Transfair is not good at what it does.
Dominick of Sacred Grounds, an Arcata, California
In the next two years it’s going to have to decide
roaster. “They have a market they can’t reach, and
whether it wants to be a certifier or a promoter.”
they join TransFair so they can reach that market. There’s nothing inherently wrong with that, but you
Considering the many disputes that swirl around it,
have to question the motivation of some of these
and its rather labyrinthine vetting and certification
big corporations. Wal-mart is doing fair trade now,
process, it’s sometimes difficult to determine what,
and it’s is notorious for mistreating their workers.”
exactly, it means to buy a cup of fair trade coffee.
Dominick doesn’t believe that only 100 percenters
Moreover, in part because the fair trade system is
count—seventy percent of Sacred Grounds’ coffee is
non-governmental, consumers have to take it partly
fair trade—but he does argue that carrying five percent or
on faith that, for example, the FLO is vetting farmers and
less fair trade does not bespeak a true commitment to the
cooperatives effectively. A report by the London newspaper
welfare of the growers.
Financial Times late last year found that laborers at a number of Peruvian fair trade certified farms were not even being paid the
A fine test case for the issue of corporate participation in the fair trade
country’s minimum wage, despite being certified by the Fair Trade
model is Starbucks. Ubiquitous from here to Tokyo, Starbucks can claim
Labeling Organization. And there is the fact that farmers who are not part
a generous slice of responsibility for the surge in popularity of specialty coffee. It’s
of the fair trade system but who produce high-quality, organic coffee may charge
also the subject of a great deal of discussion within the fair trade movement. Black
more than $1.51 per pound—the future fair trade floor price for organic beans. This
Gold, a recent documentary about the dismal living conditions of Ethiopian coffee
means that going fair trade over other gourmet roasts does not necessarily ensure
farmers, more or less accuses Starbuck’s of exploiting Ethiopian labor (a great deal of
a better return for coffee farmers.
Starbuck’s coffee is Ethiopian). So what does Starbucks have to say about suspicions
As things currently stand, it is difficult to predict how—and if—the fair trade
voiced by some of the most committed members of the fair trade movement? The
movement will manage to resolve the various issues assailing it. And, if a splintering
answer provided by Andy Fouche, a company spokesman, was succinct: “Everyone
occurs, whether it will be to the good or the bad. Yet whatever happens, fair trade
is entitled to their opinion, but we are the largest purchaser of fair trade coffee in
can at this point still claim, warts and all, to represent an example of economic
North America. Eighteen million pounds of our coffee in 2006 was fair trade.”
equity that is impressive in its scope and pragmatism. To the perennial complaint
According to Fouche, Starbucks has instituted a program called CAFÉ (Coffee
that free-trade capitalism has an inbuilt prejudice for those in power, fair trade offers
and Farmers Equity) that is meant to act as an overriding ethical framework for the
a corrective that is simple and that requires nothing more than the free goodwill—
company. CAFÉ mandates similar trade measures as fair trade, including humane
and discerning taste buds—of its adherents. “If you have the choice to buy coffee
labor practices and transparent transactions. As for pay, Starbucks shelled out an
that’s really great tasting and is socially and environmentally responsible, and it
average of $1.42 per pound of coffee in 2006—one cent more than the current fair
costs maybe twenty-five cents more a cup, are you?” asked Kevin Bourke, owner
trade floor price for organic beans. Still, is CAFÉ just a way to bypass fair trade?
of Hair Raiser Coffee, a Santa Barbara, California roasting house. “Of course you
“Well, that begs the question: Is fair trade the silver bullet for the coffee industry?”
are.”
CT
Fouche asked. “We absolutely believe it’s not.” According to Fouche, the very nature of fair trade coffee production excludes the
Sam Kornell is a freelance writer living in San Francisco...he is trying to cut down from
possibility of 100 percent participation on Starbuck’s part. “Fair trade only certifies
two pots of coffee a day to one. And he does his best these days to buy fair trade.
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CoffeeTalk
May 2007
#VJME :PVS #SBOE )FSF
Ingredients: Mix 30 years of experience from working with some of the biggest brands in the industry, your brand and a commitment from Mont Blanc Gourmet. These ingredients combined create satisďŹ ed customers. Distributed by: Mont Blanc Gourmet 2925 E. Colfax Ave. Denver, Colorado 80206 (800) 877-3811 www.montblancgourmet.com Made in the U.S.A.
0VS VOTVSQBTTFE SFDJQFT CSJOH CJH CSBOE RVBMJUZ BU OP CSBOE QSJDFT "OE XJUI :063 MPHP TJUUJOH QSPVEMZ BUPQ ZPVS TIFMWFT ZPV¾MM CF CVJMEJOH ZPVS PXO CSBOE MPZBMUZ ° OPU UIF PUIFS HVZ¾T 'PS B GSFF TBNQMF BOE UP ž OE PVU NPSF BCPVU PVS 1SJWBUF -BCFM QSPHSBN DBMM
.POU#MBOD(PVSNFU DPN www.fgcoffeetalk.com
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CoffeeTalk
however, another prominent characteristic of the best coffees from this vast area is a natural, powerful fruit-toned sweetness. I assume the sweetness derives from relatively low growing altitudes close to the equator, plus other factors that, given our current incomplete knowledge, we can only guess at. This month we focus on the less celebrated coffees of the region. In 2005 we reviewed the coffees of Sumatra, the best selling origin in the archipelago. For 2007, however, we decided to take a little run through coffees from the other islands Sulawesi/Celebes, Java, Bali, East Timor - all interesting coffee origins often overlooked by roasters and consumers. Kenneth Davids, coffee expert, author, and co-founder of The Coffee Review, which reviews roasters’ coffees and rates them using the Coffee Review proprietary 100point rating system. To see the full reviews, visit www.coffeereview.com.
PT’s Coffee
East Timor Maubesse Fair-Trade Organic
Origin: East Timor. Review Date: April 2007 Very sweet, almost sugary, with raisiny fruit notes and hints of orange and chocolate carrying with richstateliness from aroma to cup. Syrupy body, deep, resonant finish. Overall Rating: 92 points
Sweetness and Earth: Java, Sulawesi, Bali, Timor
Morghan Rake Coffee The famous “earthy” character of traditional Sumatra and Sulawesi coffees clearly derives from a peculiar prolonged sequence of drying acts performed by traditional small producers that give the coffees a musty or mildewed character. For writers of coffee bag copy, of course, this pervasive flavor note is most definitely earthy, not musty. Who wants to drink mildew? Well, quite a few of us do, judging the loyalty of some consumers to their Sumatras and Sulawesis. And these musty notes often do taste literally like fresh earth, though they can assume many other variations, from the soft, round odor of wet, just-fallen leaves to the less attractive sharp mustiness of damp basements. Most Bali and Java coffees, on the other hand, are subjected to a more decisive, conventional routine of fruit removal and drying, using methods resembling those in use in regions like Central America and Kenya. Javas and Balis reflect this orthodoxy in the delicacy of their profiles. Yet both also carry a hint of musty earth buried in their delicate aromatics. Finally, the best coffees of East Timor often seem to express a sort of happy middle ground between the earthy heaviness of small-producer Sumatras and Sulawesis and the more delicate conventionally wet processed coffees of Java. If it were only the earthy/musty character that made the coffees of this region distinctive, I doubt whether they would have much of a following. Fortunately,
Bali Paradise Valley
Origin: Central Bali, Indonesia Review Date: April 2007 Extraordinarily sweet-toned, lyrically delicate coffee, softly acidy, with orange, molasses, flowering grass and white wine notes. Clean, sweet, rich finish. Only a slight stiffening in the finish as the coffee cools holds this coffee back from an even higher rating. Overall Rating: 92 points Atomic Cafe Coffee Roasters
Timor Maubesse Fair-Trade
Origin: East Timor. Review Date: April 2007 Almost sugary sweet throughout the profile. Flowers and cedar in the aroma; the floral notes give way to a more pungent, tomatoey fruit and hints of cocoa in the cup. The sweetness carries straight into a rich short finish, fading to a mild astringency in the long. Overall Rating: 90 points Batdorf & Bronson
Estate Java
Origin: East Java, Indonesia. Review Date: April 2007 A strikingly distinctive coffee that suffers a bit in the finish. Splendid aroma: sweetly and deeply pungent, with floral, chocolate and pipe tobacco notes. In the cup low-toned but vibrant acidity, crisply nut-like with distinct orange notes. The nut notes turn very slightly stiff and dusty in the finish. Overall Rating: 90 points CT
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May 2007
CoffeeTalk
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May 2007
CoffeeTalk
in focus
Mont Blanc Gourmet
- in focus
Walk through the doors of Mont Blanc Gourmet in Denver, Colo., and you
instantly associate the décor and atmosphere with the product that they create. The smell of roasting coffee and chocolate permeates the office and research laboratory.
and
more than a dozen years.”
Today, Mont Blanc Gourmet is focusing its knowledge and expertise on private labeled products and custom formulas for companies that cater to customers with a
The space, like the products themselves, is innovative, bold and creative. Owner
allowed us to create long-term relationships with customers, some of which span
Chocolatier
very specific taste profile. For instance, a coffee chain or QSR can work with Mont
a
Blanc to identify the right products and brand them with the company’s identity,
meeting with his research and
creating higher-quality products that add value to a company’s overall image with
development staff, discussing
consumers.
Michael
Szyliowicz
is
in
what could be the next big idea
“Why would any company want to market another company’s branded
coffee.
products?” Szyliowicz asked. “We hear success story after success story from
Szyliowicz is an innovator. His
clients that have used our private labeled products and custom formulas to enhance
in
the
world
of
enthusiasm inspires his team as they passionately discuss the latest product they are testing in the lab. At this point, the specifics of the latest product are top secret, so
overall quality and further build their brand.” Mont Blanc’s R&D team, headed by Nina Price, is comprised of culinary and research development experts with experience working with some
the details can’t be shared yet (maybe in a future issue). Szyliowicz and his mother, Irene, began their journey
of the biggest brands in the food and beverage industry. Their
into the world of chocolate and coffee in 1985. Trained in
educational backgrounds include a Master’s degree in food
Paris by a maitre chocolatier, the mother-son team turned
science and culinary degrees from the Culinary Institute of
their love for chocolate into a business venture. They
America and the London Cordon Bleu. They are also members of
created a handmade chocolate business based out of the
the Research Chefs Association and Institute of Food
family’s basement. Their goal of providing Americans with
Technologists. “As the specialty coffee market matures, more
premium handmade European chocolates was an over-
and more companies are looking for original products that
whelming success.
perform,” Price noted. “We offer innovative solutions through diverse and customized products.”
This success led to the opening of a gourmet chocolate retail store in a high-end Denver shopping
When a customer approaches Mont Blanc Gourmet with a
district. Positive word of mouth from daily customers
request to develop a product, the company’s R&D team works
resulted in major growth. Larger companies started to take
closely with the client to develop a product that will meet the
notice and bigger players approached Szyliowicz. He
needs of the customer. “Almost every coffee shop touts the
began adding wholesale and retail accounts, including
quality of its coffee beans,” Szyliowicz said. “Well, this high
New York’s Plaza Hotel and Pope John Paul II. As demand
Michael Szyliowicz
quality taste is compromised if they don’t also take into account the quality of the syrups they add to the coffee. That is where
continued to grow, the company expanded its product line, creating cocoas and drink mixes. The popularity and success of this one retail
Mont Blanc really helps make a difference for customers, ultimately increasing sales
store was the catalyst for the creation of what today is one of the largest
for our clients.”
international providers of syrups, drink mixes and beverages to the specialty coffee,
The company has evolved from two people making chocolate to a dedicated staff supplying some of the biggest companies in the business with varied products.
quick service and restaurant industry — Mont Blanc Gourmet. The Szyliowicz family’s fondness for travel has kept them abreast of industry trends, giving them an advantage over their competitors. Szyliowicz credits the
Over the past 22 years Mont Blanc has become the go-to source for companies as they seek ways to enhance their business through different offerings.
success of the company to a tradition of excellence and integrity. “From the
Despite having worked with some of the biggest coffee retailers in the business,
beginning, we have been committed to producing the highest quality products and
Szyliowicz never forgets why he entered this industry — to use his love of chocolate
to being a fair, ethical, honest business partner,” he said. “These principles have
to learn, invent and help companies further grow their business. CT
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CoffeeTalk
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Specialty Coffee Roasters
This is a listing of current SCAA Wholesale Roaster members. If you would like to add or edit your listing, please use our online form at www.fgcoffeetalk.com. AK AK AK AK AK AK AK AK AL AL AL AL AR AR AR AR AR AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA
Anchorage Girdwood Homer Juneau Kenai Ketchikan Little Rock North Pole Birmingham Birmingham Birmingham Leeds Bentonville Fort Smith Jacksonville Little Rock Rose Bud Bisbee Maumelle Phoenix Phoenix Phoenix Phoenix Scottsdale Scottsdale Scottsdale Scottsdale Tempe Tempe Tempe Tucson Tucson Tucson Alhambra Alhambra Anaheim Anaheim Aptos Aptos Arcata Atascadero Badger Bell Gardens Berkeley Berkeley Burlingame Canoga Park Canoga Park Capitola Carlsbad Carmel Ceres Chico Chula Vista Crestline Culver City Davis El Cajon El Cajon Elverta Emeryville Emeryville Eureka Fort Bragg Fremont
Cafe Del Mundo Glacier Valley Roasters K Bay Caffe’ Roasting Company, LLC. Heritage Coffee Co. Coffee Roasters The Green Coffee Bean Company River City Coffee & Tea North Pole Coffee Roasting Company Prime-Time Roasters Royal Cup Coffee Roasters ROASTER Higher Grounds Roasters Inc. Kennedy Coffee Roasting Company Fresh BeanZ Coffee Biffs Coffee Roasting Co. The Ultimate Coffee RoZark Hills Coffee Roasterie The Bisbee Coffee Company Guillermo’s Gourmet Grounds Rocket Coffee Roasters Coffee Reserve, Inc. Espressions Coffee Roastery Lindsey Coffee Co. Volcanic Red Coffees Coffee Roasters of Arizona Village Coffee Roastery & Ferrari Kona Coffee Mokarabia, USA Lost Dutchman Coffee Roasters Cortez Coffee Roasters Momentto Coffee Roasting Company Arbuckle Coffee Desert Rain Coffee Roaster X Jasa Bumi Coffee La Mill Coffee Specialists Trinidad Coffee Co. Commercial Cooling Pacific Coffee Roasting Company Surf City Coffee Company Sacred Grounds Organic Coffee Roasters Joebella Coffee Sierra Roasting Co. Lingle Bros. Coffee, Inc. Uncommon Grounds Inc Kavanaugh Coffee Roasting Company Captain Cook Coffee Co., Ltd. Rocky Roaster Froid Coffee Company Capitola Coffee Roasters Hawaii Coffee Company/ca Carmel Coffee Zoe’s Coffee Roasting Company, Inc. Sweet Brew Coffee Roasters West Coast Coffee Roasters Paradise Mountain Coffee City Bean Java Detour Renegade Roaster Design Group Daymar Select Fine Coffees Pyramid Espresso Bar Peet’s Coffee & Tea McLaughlin Coffee Company Humboldt Bay Coffee Co Zona Alta Coffee Sujus Coffee & Tea
907.562.2326 907.783.2912 907.299.0880 800.478.5282 907.262.8760 907.247.5621 800.661.1496 907.488.7190 205.444.1446 800.366.5836 205.945.8970 800.794.8575 479.464.9015 479.452.2404 800.438.2433 267.620.3218 501.556.5808 520.432.7931 870.404.6789 602.548.2259 888.755.6789 480.946.9840 800.345.1984 480.922.3674 480.948.1419 602.739.9503 480.998.8807 623.217.1304 800.992.6782 480.948.8501 520.790.5282 520.297.0246 520.791.0400 626.310.1248 606.202.0100 714.520.8410 714.484.0000 831.685.2520 831.430.9112 800.425.2532 805.461.4822 559.337.0708 800.352.2500 510.644.4451 510.843.3040 650.697.4515 818.347.1378 818.313.8661 831.476.5422 800.338.8353 831.624.5934 209.541.3877 530.892.2914 619.424.7881 909.338.6467 323.965.5000 530.756.8020 619.590.3600 619.444.1155 916.991.1775 510.594.2100 510.428.2951 800.787.5282 707.964.8200 510 742 8880
CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA
Gardena Hayward Healdsburg Highland Irvine Irvine Irvine Irvine Junction City Laguna Niguel Lake Forest Lodi Long Beach Long Beach Los Angeles Los Angeles Los Angeles Los Angeles Los Angeles Los Angeles Los Banos Manteca Mentone Murrieta Newport Beach North Hollywood Novato Oakland Oakland Ontario Orangeville Pasadena Pasadena Pasadena Petrolia Poway Redway Redwood City Richmond Running Springs Sacramento Sacramento Sacramento San Diego San Diego San Diego San Diego San Francisco San Francisco San Francisco San Francisco SAN JOSE San Juan Bautista San Leandro San Rafael Santa Barbara Santa Barbara Santa Barbara Santa Clara Santa Fe Springs Santa Paula Santa Paula Santa Rosa Santa Rosa Sebastopol
Family Food Company, Inc. Roast de Gourmet, LLC Flying Goat Coffee Grounds For Enjoyment Specialty Coffee Roaster Specialty Coffee, LLC Danesi Caffe USA Inc. 949.724.9847 Diedrich Coffee Inc.-CA Strawhouse Organic Coffee Roaster South Coast Coffee Black Mountain Gold Coffee Java Stop Drive Thru and Roasting Co. It’s A Grind Coffee Franchise, LLC ECO Cafe & Los Pinos Groundwork Coffee Co. Mocha Kiss Coffee Village Coffee Roaster Antigua Traditional Roasters Bradford Coffee Amadeo’s Mist Mount Ararat Coffee Jesus Mountain Coffee Inland Empire Coffee Company Java Kai Kean Coffee The Supreme Bean Coffee Roasters Masterpiece Coffee Mr. Espresso Peerless Coffee & Tea Company Coffee Brothers, Inc. Badda Bean Coffee Roasters of Pasadena Dona Mireya Estate Green Coffee Jones Coffee Roasters Gold Rush Coffee Kona Ken’s Coffee Signature Coffee Co. CoffeeTec Roastery Development Catahoula Coffee Company & Roastery Mountain Brew Roasters Java City Terranova Coffee Roasting Co., Inc. Beantrees Organic Coffee Co. Inc. The Earth’s Choice Organic Coffee Roaster Co. Cafe Moto Plantation Station Coffee Roasters Caffe Calabria Ritual Coffee Roasters Jeremiah’s Pick Coffee Capricorn Coffees, Inc. America’s Best Coffee Willow Tree Coffees Feral Rooster Roastery Roger’s Family Company Equator Estate Coffees & Teas, Inc. Java Jones CoffeeHouse Hair Raiser Coffee Caribbean Coffee Company Barefoot Coffee Roasters Apffels Coffee Co. Clean Foods, Inc. Limoneira Coffee & Tea Co. Ecco Caffe Loring Smart Roaster Taylor Maid Farms LLC
310.715.2698 510.783.1010 707.433.9081 909.793.2357 949.551.2588 800.900.5282 800.461.2900 949.260.1600 530.623.1990 949.443.5113 800.487.8445 209.369.9381 562.594.5600 562.961.3109 323.930.3910 323.512.9800 323.665.7170 323.539.2233 323.268.2333 323.258.3743 209.826.4961 209.823.3121 909.794.2255 866.528.2524 949.642.5326 818.506.6020 415.884.2990 510.287.5200 510.763.1763 909.930.6252 916.410.0314 626.564.9291 626.564.9488 800.729.8114 707.629.3460 808.937.5367 707.923.2661 650.556.1333 510.235.0525 909.867.4804 877.528.2289 916.929.1681 916.444.1164 619.235.0392 619.239.6686 858.676.8306 619.683.7787 415.641.1024 877.537.3642 415.621.8500 415.285.5556 408.472.7086 831.623.9153 800.829.1300 800.809.7687 805.962.4721 866.972.4737 805.962.3201 408.248.4500 800.443.2252 805.933.3027 866.321.8953 707.525.9309 707.526.7215 707.824.9110
CA CA CA CA CA CA CA CA CA CA CA CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CT CT CT CT CT CT CT CT DE FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL
Sherman Oaks Sonora South Lake Tahoe South San Francisco Suisun Temecula Truckee Van Nuys Vernon Vista Walnut Creek Berthoud Boulder Breckenridge Buena Vista Castle Rock Cedaredge Colorado Springs Colorado Springs Denver Denver Denver Denver Denver Denver Denver Durango Englewood Fort Collins Grand Junction Minturn Salida Steamboat Springs Thornton Branford goshen Hartford Lyme Newington Newington Old Saybrook Stamford Delaware City Apopka Boca Raton Cape Coral Clearwater Clearwater Coral Gables Coral Gables Crestview Fernandina Beach Ft. Lauderdale Gainesville Hollywood Jacksonville Jacksonville Jacksonville Key West Key West Melbourne Miami Miami Miami N. Miami Beach
The Coffee Roaster Sonora Gold Coffee Roasters Alpen Sierra Coffee Roasting Company Mountanos Brothers Coffee Company Bay Area Coffee, Inc. Cafe Bravo Coffee Roasting Co. Truckee Coffee Roasters Moonlight Coffee F. Gaviña & Sons, Inc. Adore Espresso Pacific Bay Coffee Co. & Micro-Roastery Devils Backbone Coffee Roasters Brewing Market Coffee Breckenridge Coffee Roasters Bongo Billy’s High Country Coffees Crow Foot Valley Coffee Coldwater Coffee & Tea Co. High Rise Coffee Roasters Firedance Coffee Co Boyer Coffee Company, Inc. Dazbog Coffee Company Cafe Novo Coffee Roasters, LLC Cafe Cartago The Scottish Roaster, LLC Purewater Dynamics, Inc. Kaladi Coffee Durango Coffee Company Mountain State Golden Roast, LLC Cafe Richesse Colorado Legacy Coffee Vail Mountain Coffee & Tea Cowgirl Coffee Company Steamboat Coffee Roasters Allegro Coffee Willoughby’s Coffee & Tea coffee-tea-etc,llc Baronet Coffee Inc. Ashlawn Farm Coffee Inter-Continental Imports Co, Inc. Omar Coffee Co., Inc. Barrie House Coffee & Tea Co. Raus Coffee Co Delaware City Coffee Company Z-Coffee Corporation 30 West Gourmet Coffee Java Gold Gourmet Coffee Roasters Cinnamon Bay Coffee Roastery Melitta Usa, Inc. Cafe Bom Dia The Matche Group Greenbrier Coffee Roasters & Tea Imports Latitudes Coffee Roasters & Tea Merchants Amber Products Limited Sweetwater Organic Coffee Company San Giorgio Coffee Wandana International Coffee & Tea, Inc. Martin Coffee Co. Condaxis Coffee & Tea, Inc. Island Joe’s Coffee Baby’s Place Coffee Bar, Inc. Carmo Specialty Coffee Cafe Don Pablo Bebidas y Alimentos S.A. (BASA) Colonial Coffee Roasters, Inc. Custom House Coffee Roasters
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818.905.9719 209.589.9368 530.541.1053 800.624.7031 707.864.6264 951.491.7790 530.587.2583 818.785.5582 800.428.4627 800.570.9010 707.751.0871 866.776.5288 303.447.9523 970.453.5353 719.395.4991 303.814.0999 970.856.4225 719.633.1833 719.577.4398 800.452.5282 303.892.9999 303.295.7678 303.297.1212 303.922.3104 303.922.4383 720.570.2166 800.748.2275 303.868.4454 970.484.1979 866.344.6558 970.827.4008 719.539.4337 970.879.4276 303.444.4844 800.388.8400 860.491.9920 860.527.7253 860.434.3636 860.665.1101 860.667.8889 860.388.3605 203.322.5809 302.832.3303 604.465.7323 561.367.0405 800.381.1752 727.466.9200 888.635.4882 888.470.8010 786.303.8888 904.807.8013 904.277.8081 876.905.0112 352.372.8342 888.253.6881 904.992.4596 904.355.9661 904.356.5330 305.294.1190 305.744.9866 321.298.0805 305.249.5628 504.551.6909 305.634.1843 888.563.5282
FL FL FL FL FL FL FL FL FL FL FL FL FL GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI IA IA IA IA IA IA IA IA IA ID ID ID ID ID ID ID ID
Orlando Santa Rosa Beach Sarasota Sarasota South Miami St Augustine st petersburg St. Cloud Tallahassee Tampa Tampa Tampa Weston Alpharetta Americus Atlanta Atlanta Atlanta Atlanta Atlanta, Decatur Duluth Gainsville Marietta Martinez Roswell Smyrna Smyrna Stone Mountain Woodstock Captain Cook Captain Cook Captain Cook Hanapepe Holualoa Holualoa Holualoa Honolulu Honolulu Kahului, Maui Kailua-Kona Kailua-Kona Kailua-Kona Kauai Kealakekua Kealakekua, Kona Kualapuu Puunene Ames Cedar Rapids Des Moines Des Moines Hiawatha Jewell McGregor Pella Urbandale Boise Boise Boise Coeur d’ Alene McCall Moscow Nampa Sand Point
First Roasters of Central Florida Amavida Coffee and Trading Company Latitude 23.5 Coffee & Tea One World Coffee and Tea Abecafe Plantations LLC Mystic Bean Coffee Company Kahwa Coffee Roasting Beanerz Coffee Javaheads Coffee & Roasters Strategic Equipment and Supply Corporation Valrico BROS. Coffee Co. Joffrey’s Coffee Veronica Solorzano Queensport Coffee Cafe Campesino, Inc. Partners Coffee Company Atlanta Coffee Roasters JavaJoe Java Co. Imported Restaurant Specialites Martinez Fine Coffees Atlanta Coffee & Tea Company Coffee Coffee Coffee!!!, Inc. St. Ives Coffee Roasters, Inc. Rona Inc Abbi’s Coffee Mill & Roastery Viazza Coffee Lakehouse Coffee Atlanta Coffee Supply Group Stone Mountain Coffee Roasters Zambia Coffee Growers Association Kena Pure Kona Coffee Koa Coffee Plantation Hoku Lani, Inc. Lappert’s Coffee Sugai Kona Coffee Tiare Lani Coffee, Inc. Buddha’s Cup Coffee Hawaii Coffee Roasters Hawaii Coffee Company Maui Coffee Roasters Kona Brothers Coffee Roasting Inc. Hula Bean Coffee Inc. Mountain Thunder Coffee/Plantation Int’l Inc. Kauai Coffee Co. Greenwell Farms Inc. Kona Joe Coffee LLC Coffees of Hawaii Maui Oma Coffee Roasting Co., Inc. Burgie’s Espresso Café L & L Coffee Co US Roasterie Coffee Concern Inc. Zanzibar’s Coffee Adventure Roasters Coffee House Coffee Gems Roastery McGregor Coffee Roasters Fireside Coffee Co Friedrichs Coffee Treasure Valley Coffee, Inc. Treasure Valley Coffee/The Roastere Dawson Taylor Coffee Roasters Cafe Avion McCall Coffee Roasters Red Finn Roaster Purple Bean Coffee Co. Monarch Coffee Inc.
407.839.1881 850.376.1650 877.260.9212 941.400.2160 305.669.9014 904.669.7610 727-388-1340 407.319.0312 850.350.3725 813.873.2402 866.792.3267 813.250.0404 954.384.8940 800.747.1984 229.924.2468 404.344.5282 404.636.1038 678.315.5717 404.325.0585 800.642.5282 770.981.6774 678.473.1400 770.287.3200 770.421.9600 706.651.9111 770.664.5176 404.799.7774 404.799.7774 770.469.2225 800.803.7774 808.328.0111 808.328.8803 808.328.9910 808.335.6121 808.322.7717 808.324.1495 808.322.6712 808.839.3219 808.847.3600 808.877.2877 808.331.0800 808.329.6152 808.325.2136 808.335.3440 808.323.2862 808.322.2100 808.567.9490 808.871.8664 515.203.6159 319.361.4787 515.243.4409 515.244.7694 319.393.6001 515.827.5920 563.873.3563 641.628.9052 888.612.5050 208.377.8488 208.377.9203 208.830.0889 877.432.7890 208.634.3249 208.883.5593 208.467.5533 208.265.9382
May 2007
CoffeeTalk
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Bensenville Bourbonnais Bourbonnais Champaign Chicago Chicago Chicago Chicago Chicago Chicago Deerfield Downers Grove Downers Grove Edwardsville Evanston Geneva Gurnee Gurnee Hanover Huntley Kankakee Lake Forest Loves Park Loves Park Normal North Chicago Palos Hills Plainfield Plainfield River Grove Rockford Rockford Schiller Park Spring Grove Washington Watseka Wilmette Wilmette Avon Bloomington Bonners Ferry Fort Wayne Fort Wayne Greencastle, Indianapolis Indianapolis Indianapolis Indianapolis Indianapolis Muncie noblesville Valparaiso Wabash Lawence New Century Topeka Wichita Wichita Wichita Louisville Louisville Louisville Winchester Baton Rouge Baton Rouge Covington Kenner Natchitoches New Orleans Shreveport Shreveport Acton Canton
Stan Carpenter Account The Great American Coffee Company Moon Monkey Coffee Company Columbia Street Roastery Metropolis Coffee Co Chicagoland Beverage Company Intelligentsia Coffee Roasters & Tea Blenders Julius Meinl The Coffee and Tea Exchange Specialty Coffee Retailer Kraft Foods Mother Parkers Tea and Coffee Sara Lee Foodservice Goshen Coffee Company Casteel Coffee Cafe Navilu Hearthware Home Products Inc. Hearthware Home Products Inc Coffeemaria Chicago Coffee Roastery, Inc. The Great American Coffee Co PACTIV Corp JavaMania Coffee Roastery Inc. Java Mania Sidestreet Coffee Roastery Coffee Fresh, Inc. South Chicago Coffee Kingdom Coffees Inc Blue Otter Coffee La Capannina Coffee Rock River Coffee Company Guiltless Chocolate Café Fratelli Coffee Co. Coffee Masters, Inc. Just Beans Coffee Co. Da Vinci Coffee House Link’s Sweet Bean Chazzano Corp Bear Creek Coffee Quarrymen Coffee Roasting Co Far-North Coffee Crazy Sisters Coffee Roasters Three Rivers Coffee Co. Jameson Coffee Julian Coffee Roasters Stanton Coffee Tim Stanton Hubbards and Cravens Harvest Cafe Coffee Roasters Alliance World Coffees Noble Coffee & Tea Lifestyles Old Canal Coffee Roasters Z’s Divine Espresso, Inc. Danisco USA, Inc. Cardona Coffee Corsair Handrafted Coffees Corsair Coffee Roasters Riffel’s Coffee Co. john conti Coffee Co. Consumer’s Choice Coffee Heine Brothers Coffee Southern Heritage Coffee Co. Community Coffee Company, L.L.C. River Road Coffee, Ltd. New Orleans Coffee Works Coffee Roasters of New Orleans Cane River Roasters American Coffee Co. TheArtofCoffee.org Jelks Coffee Company, Inc. Terroir Coffee Dunkin’ Brands
630.860.6046 815.929.1230 815.304.1922 217.352.9713 773.764.0400 312.455.1955 312.563.0023 773.883.1862 866.266.1936 832.444.7675 847.734.2871 630.724.1205 800.682.7272 618.659.0571 847.424.9999 866.339.1004 888.689.2831 847.775.8123 630.768.2043 847.669.1156 815.693.9443 847.482.2700 888.280.5282 815.885.4661 309.454.4003 847.578.0772 708 228.0873 815.609.7241 312.327.1970 708.453.5840 815.874.9570 815.713.7296 847.671.7300 800.334.6485 309.219.2326 815.383.8500 847.920.9260 847.370.4021 317.272.1446 812.824.6747 208.267.5547 260.435.1300 260.469.2233 800.694.9559 317.247.4208 866.280.1230 317.280.1230 317.251.3198 317.585.9162 765.282.1004 317.773.0339 219.464.9167 260.969.8659 785.842.7651 913.764.8100 785.862.1680 316.729.4949 316.941.9995 316.269.4222 502.499.8600 502.968.4151 502.456.5108 727.573.0101 225.368.4544 225.751.2633 866.766.6629 800.344.7922 318.354.7747 504.581.7234 318.347.3205 800.235.7361 866.444.5282 781.737.3000
MA MA MA MA MA MA MA MA MA MA MD MD MD MD MD ME ME ME ME ME MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MN MN MN MN MN MN MN MN MN MN MN MN MN MN MO MO MO MO MO MO MO MO MO MO MO MO MS MS MT MT MT MT MT MT MT MT MT MT MT MT MT NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC ND NE NE NE NE NH NH NH NH NH NH NJ NJ NJ NJ NJ NJ 3NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NM NM NM NM NM NV NV NV NV NV NV NV
Chicopee Florence Hopkinton Lee Malden Mashpee Nantucket Northborough Orange Whitman Annapolis Baltimore Laurel Millersville Rockville Bar Harbor Brunswick N. Berwick Portland Rockland Ann Arbor Ann Arbor Berrien Springs Brighton Brooklyn Flushing Goodrich Grand Rapids Grand Rapids Grand Rapids Grand Rapids Jackson Kalamazoo Lake Leelanau Lansing Lansing Maple City Nunica O’Fallon Okemos Plymouth Stevensville Sturgis Troy Upsilant Walled Lake Waterford Ypsilanti Anoka Brooklyn Center Buffalo Buffalo Duluth Le Center Minneapolis Minneapolis Minneapolis Mpls Paynesville Saint Cloud Saint Paul St. Louis Park Kansas City Kansas City Kansas City Lee’s Summit Raytown Springfield St Louis St. Louis St. Louis St. Louis St. Louis St. Louis Laurel Ridgeland Billings Billings Billings Bozeman Great Falls Great Falls Great Falls Helena Kalispell Lolo Missoula Stevensville West Yellowstone Aberdeen Carrboro Cary Cary Charlotte Concord Durham Durham Greensboro Hampstead Hillsborough Raleigh Raleigh Raleigh Raleigh Wilmington Wilmington Wilmington Wilmington Winston-Salem Westhope, Bellevue Lincoln Omaha Omaha Amherst Canterbury Center Tuftonboro Dover Manchester Strafford Avon Boonton Bricktown Deptford Forked River Hackensack Hackettstown Jersey City Lambertville Maywood Mickelton Millville Newark Oakland Pennsauken Skillman Stirling Titusville Albuquerque Albuquerque Albuquerque Las Cruces Santa Fe Las Vegas Las Vegas Las Vegas Las Vegas Logandale Reno Reno
Galapagos Coffee Roasters Indigo Coffee Roasters Red Barn Coffee Roasters Barrington Coffee Roasting Co., Inc. New England Coffee Co Cape Cod Coffee Roasters Nantucket Coffee Roasters Armeno Coffee Roasters Coffeelands Landmine Trust Bean Town Coffee Roasters Caffé Pronto Coffee Roastery Kicks & Coffee Orinoco Coffee & Tea, Ltd. The Cosmic Bean Coffee Company Mayorga Coffee Roasters, Inc. Benbow’s Coffee Roasters Wicked Joe Carpe Diem Coffee Roasting Co. Coffee By Design, Inc. Rock City Coffee Roasters Zingermans Coffee Roaster Amazing Beans Coffee Roasters Tokomak Java Roasters of Brighton The Evelyn Bay Coffee Company, Ltd. The Coffee Beanery Shadrach, Meshach & ABeanToGo Schuil Coffee Beanbin Coffees Ferris Coffee & Nut Co. Fool.of.Beans Jackson Coffee Company Water Street Coffee Joint Higher Grounds Trading Co. Rudy Baggs Coffee Roasting Co Paramount Coffee Company Cherry Country Coffee Roasters LLC Magnum Coffee Roastery Little Moutain Enterprises Coffee Barrel Coffee Express Co. 8th Day Coffee LLC Great Lakes Chocolates & Coffee Co. Enchantment Coffee The Ugly Mug Café & Roastery Java Master Beanstro Specialty Coffee Roasters Perk & Brew Corp Paradise Roasters Roastery 7 Custom Roasting, Inc. Asplund Coffee LLC Alakef Coffee Roasters, Inc. European Roasterie, Inc. Caribou Coffee Company, Inc. The Roastery, Inc. Bull Run Roasting B & W Specialty Coffee Co. Midnight Roastery JavaLogica Corp White Rock Coffee Roasters Tom Becklund Coffee Parisi Artisan Roasters The Roasterie, inc. Broadway Café & Roasting Dominic Coffee Puddin’ Head Coffee Oaxacafe Coffee Company Tesoros Del Sol Ronocco Roasters Chauvin Coffee Corp. Ronnoco Coffee Co. Mid-America Coffee Kaldi’s Coffee Roasting Co Live Oak Coffee Company Cups an Espresso Cafe Rock Creek Coffee Roasters City Brew Coffee & Cool River Roasters Beartooth Coffee Roasters Rocky Mountain Roasting Co. Cool Beans Coffee Pub Morning Light Coffee Montana Roastery Group Inc. FireTower Coffee House & Roasters Fieldheads Coffee Company Hunter Bay Coffee Roasters, Inc. Liquid Planet Bitterroot Coffee Roaster Morning Glory Coffee & Tea inc. Cactus Creek Coffee Roaster Carrboro Coffee Company Kenya Fair Traders Mr. Toad’s Coffeehouse & Roasters Dilworth Coffee S&D Coffee Inc Counter Culture Coffee, Inc. Broad Street Coffee Roasters Carolina Coffee Roasting Company Java Estate Roastery, Inc. Joe VanGogh Stockton Graham & Co. Larry’s Beans Inc. Eighth Sin Coffee Company Tradewinds Coffee Co., Inc. Port City Roasting Co. Kaldi Gourmet Coffee Roasters Port City Java Coffee Houses and Roastery Cape Fear Roasters, LLC Krispy Kreme Coffee Company MoJo Roast, Inc. Harvest Roasting The Mill Coffee and Tea Midwest Custom Roasting Pear’s Coffee A&E Custom Coffee Roastery Granite Ledge Coffee The Black Bear Micro Roastery Piscataqua Coffee Roasting Co. Java Tree Gourmet Coffees, Inc. Two Loons Coffee Coffees and Teas of Yesteryear MG Coffee Corim Coffee Talk N’ Coffee Davan Espresso, Inc. Oro Caffe’ Nashville Coffee Company, Inc Kobricks Coffee Co. Rojo’s Roastery Moon Doggie Coffee Roasters Crescent Moon Coffee Raosters Kaffe Magnum Opus, Inc. The Law Coffee Company Coffee Roasters, Inc. Lacas Coffee Co Orpha’s Coffee Shop World Of Coffee Coffee Bean Direct New Mexico Coffee Co. Flying Star Cafe, Inc./Satellite Coffee New Mexico Pinon Coffee Milagro Coffee y Espresso, Inc. Rio Grande Coffee Roasters, Inc The Whole Bean Coffee Roasters of Las Vegas Organic Planet Coffee & Tea Keoki’s Donkey Bean Coffee Company Red Rock Coffee Roasters Wood-Fire Roasted Coffee Co. Agtron, Inc.
413.593.8877 800.447.5450 508.435.5333 800.528.0998 781.844.3566 508.477.2400 508.228.6862 508.393.2821 800.325.3008 617.818.5926 410.626.0011 443.278.3679 301.953.1200 410.370.1782 301.315.8093 207.288.2552 207.725.1025 207.676.2233 207.879.2233 207.594.5688 734.929.6060 734.794.7102 248.670.4290 810.844.0085 800.216.7617 888.385.2326 248.819.7780 616.956.6815 616.617.6759 616.459.6257 616.334.8597 517.990.6770 269.373.2840 877.825.2262 517.886.3704 800.968.1222 231.228.2002 616.837.0333 636.262.8566 517.349.3888 734.459.4900 269.470.1130 269.651.7677 734.945.4037 734.484.4684 248.669.1060 866.239.1212 734.484.1375 877.229.6336 877.884.7463 763.682.4604 763.682.6633 218.724.6849 507.357.2272 888.227.4268 612.325.5750 952.285.4242 800.331.2534 320.333.0168 320.492.5491 651.699.5448 952.929.9027 816.455.4188 816.931.4000 816.531.2432 816.525.9319 816.868.5581 417.831.1492 314.570.9659 800.428.2287 800.455.5282 314.371.5050 314.422.9201 314.727.9991 601.323.1636 601.832.9788 406.896.1600 866.880.2489 877.777.5282 800.428.5282 406.454.8860 800.290.8443 406.453.8443 406.495.8840 406.249.5775 406.273.5490 866.663.4820 406.777.9896 406.646.7061 910.944.1543 919.968.4760 919.771.7907 919.462.3320 704.554.7111 800.933.2210 919.361.5282 919.688.5668 800.457.2556 800.573.5282 919.644.0111 919.881.8271 919.828.1234 919.832.8898 919.878.1111 910.796.6647 800.221.5368 910.251.2552 910.254.9277 336.726.8845 701.245.8080 402.932.8856 402.475.5531 402.330.6368 402.551.8422 603.578.3338 603.267.9444 603.569.6007 603.740.4200 603.669.7625 603.664.5722 732.500.7377 973.277.5693 732 840-1670 800.597.2326 609.693.8822 201.343 .179 908.852.1619 201.656.6313 609.397.0040 201.556.0111 856.832.0626 856.327.9962 973.344.2270 201.337.8221 856.910.8662 609.430.2828 908.647.1218 888.232.6711 505.856.5282 505.255.1128 505.298.1964 505.532.1042 888.989.7380 877.536.5662 702.435.9338 866.814.6728 702.216.0982 702.354.3298 775.856.2033 775.850.4600
NV NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OK OK OK OK OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR PA PA PA PA PA PA PA PA PA PA PA PA PA PA PA PA PA PA PA PR RI RI RI RI RI RI RI SC SC SC SC SC SD SD SD SD TN TN TN TN TN TN TN TN TN TN TX TX
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Comstock Coffee Roasters Java Joe’s Roasting Co., Inc. Parkside Coffee Café La Semeuse Gillies Coffee Co. Coffee Holding Co. Hena Coffee Cup for Education McCullagh Coffee gimme! coffee Monkey Joe Roasting Co. Inc. White Coffee Corp. Fresh Direct Eldorado Coffee Ltd. 7-Eleven Inc. Shamballa Cafe & Coffee Roasters David’s Bagels & Coffee Roasters Irving Farm Coffee Company Nespresso LavAzza Colombian Coffee Federation, Inc. Longo Coffee & Tea R. P. Coffee Ventures Porto Rico Importing Co. Gallo D’Oro Enterprises, Inc Hudson Valley Coffee Roasters, Inc. B. K. Associates International Premium Coffee Roasters, Inc. Dallis Bros. Coffee Canaltown Coffee Roasters Todd Good Empire Coffee Co. Inc. Waterfront Roasters J.B. Peel Coffee & Tea Company Spin Caffe Coffee Roasters illy Caffe North America, Inc. Cafe Kubal Coffee Roasters Paul De Lima Co., Inc. Coffee Labs Roasters Grafton Hills Coffee Roasters, Inc. Hampton Coffee Company Shock Coffee Barrie House Gourmet Coffee Susan’s Coffee & Tea Angel Falls Coffee Company Red Cedar Coffee Co., LLC Caruso’s Coffee P&G William Cortner Chuckroast Coffee Company Coffee Break Roasting Company The Folger Coffee Company Chix Fon Alley Roasterie Luckman Coffee Company Inc Millstone Coffee, Inc. Berardi’s Fresh Roast, Inc. Crimson Cup Coffee & Tea Stauf’s Coffee Roasters/Cup O’ Joe Seven Hills Coffee Company Four Oaks Coffee Co. Rosta’s Roast Hemisphere Coffee Roasters Hocking Hills Roasters, Inc. Drake’s Fine Coffee Roasting Flying Rhino Coffee & Chocolate Boston Stoker Red Rambler Coffees A Coffee Affair L.L.C. Queen City Coffee Company Those Guys Coffee, LLC US Roaster Corp./Roasters Exchange Neighbors Coffee Prima Allann Bros. Coffee Co., Inc. Noble Coffee Roasting Uncle Bob’s Coffee Rayjen Coffee Company Mellelo Coffee Roasters Reedsport Coffeehouse & Roasters Full City Coffee Roasters Viridian Coffee Roasters Cafe Mam/Royal Blue Organics Rogue River Coffee Co. Pacific Rim Coffee Roasters Motley Brew Coffee Company Caravan Coffee Oregon Coffee Roaster, Inc. Dark Canyon Coffee Roasters Coffee Bean International Great Coffees of America K&F Select Fine Coffees Nossa Familia Coffee Stumptown Coffee Roasters Bridgetown Coffee Company Portland Roasting Kobos Coffee Company Boyd Coffee Company Ristretto Roasters Porcelli Roasters Governor’s Cup Coffee Roasters McKenzie River Roasting Tico’s Coffee Roasting Co. Main Line Coffee Roasters Beans, Inc Claddagh Coffee Company Maca Cohveca, Inc. Summer House Coffee Roasters Wolf Creek Coffee Company The Harbour Coffee Co. Lancaster County Coffee Roasters College Coffee Roasters Bucks County Coffee.com Cafe Latte Ellis Coffee Company Blue Water Coffee La Colombe Torrefaction The Reading Coffee Roasters Electric City Roasting Co. Arbuckle Coffee Co. Inc. Morning Star Coffee The Coffee Tree Roasters Hacienda San Pedro Hottop USA Autocrat Coffee and Extracts Custom House Coffee Ocean Coffee Roasters Excellent Coffee Company Coffee Exchange New Harvest Coffee Roasters Iron Brew Coffee Co. Turtle Creek Coffee Charleston Coffee Roasters, Inc Orangeburg Coffee Roasters Leopard Forest Coffee Company Dry Creek Coffee Bully Blends Coffee & Tea Shop Dark Canyon Coffee Co. Prairie Brew Coffee Co. Greyfriar’s Coffee, Rarecoffee.com Stone Cup Roasting Bluff View Art District, Inc. The Chattanooga Coffee Company Summit Coffee Company Goodson Bros Coffee Company, Inc. Vienna Coffee Company Vienna Coffee Company, LLC Bongo Java Roasting Co. Gridge’s Coffee & Roasting Co. Addison Coffee Roasters Roasters Coffee & Tea Company
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775.337.1006 607.348.0444 716.681.3078 718.387.9696 718.499.7766 800.458.2233 718.272.8237 800.458.2233 716.856.3473 607.273.0111 845.331.4598 800.221.0140 718.928.1195 718.418.4100 631.421.7809 315.635.6499 845.639.1664 212.206.0707 800.566.0571 800.466.3287 212.421.8300 212.477.5421 212.852.7726 800.453.5908 631.246.8035 888.822.6333 607.432.1499 716.662.1788 718.845.3010 716.248.0390 914.934.1100 800.642.7272 800.690.7230 845.758.1792 585.506.9550 800.872.4559 315.278.2812 315.699.5282 914.332.1479 518.686.3336 631.726.2633 888.337.4625 800.876.2233 330.733.3444 330.376.5282 440.260.7509 440.546.0901 513.983.1000 513.983.4801 513.470.0594 513.841.1100 513.983.1100 513.541.0481 513.231.1040 513.634.6624 800.876.9109 888.800.9224 800.778.2837 513.489.5220 859.801.4895 330.863.1726 937.834.3007 740.994.0454 419.882.0800 419.244.6100 937.890.6401 419.335.2000 513.759.2200 800.487.7460 405.922.4576 405.232.1223 800.299.9016 405.525.0006 541.812.8000 541.535.6825 541.523.2128 541.347.4065 541.779.9884 503.630.3024 541.344.4829 541.607.2792 888.223.3626 541.474.2200 541.387.2326 541.432.2326 503.538.7365 503.647.5102 541.276.2242 503.227.4490 503.223.0033 800.558.7788 800.525.1610 503.740.4480 503.224.3330 800.949.3898 503.222.2302 800.545.4077 503.281.4234 503.866.8977 503.581.9675 541.746.5791 503.999.8426 610.642.3066 570.575.6500 610.416.1534 877.COHVECA 814.432.5959 412.266.4360 717.534.2439 717.392.2080 717.293.0605 215.741.1855 570.546.6501 215.537.9500 215.848.3498 215.426.2011 610.373.7323 570.499.5739 412.653.8378 888.854.2233 412.326.0075 787.828.2083 401.497.1008 401.333.3300 401.842.0008 800.598.5282 401.724.6393 401.273.1198 401.438.1999 888.448.1441 803.419.2020 843.971.2060 803.536.9684 864.834.5500 605.209.4999 605.342.3559 605.394.9090 605.362.0757 423.400.8929 888.698.4404 423.265.5033 423.624.4999 615.391.5493 800.737.1519 865.681.0517 865.567.2058 615.777.2572 931.525.3900 972.404.1145 806.359.7099
TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX UT UT UT VA VA VA VA VA VA VA VA VA VA VT VT VT VT WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WI WV WY WY WY
Arlington Austin Austin Austin Austin Austin Beaumont Brenham Carrollton Cedar Park Dallas Dallas Dallas El Paso Euless Fort Worth Fort Worth Houston Houston Houston Houston Houston Houston Houston Houston Lubbock Nacogdoches Oak Point San Angelo San Antonio Spring Tyler Tyler Logan Park City Salt Lake City Charlottesville Charlottesville Falls Church Lexington Luray Norfolk Orange Ruckersville Salem Stuart Bristol Burlington Waterbury Waterbury Bellevue Bellingham Bellingham Burlington Burlington Camano Island Camano Island Camano Island, Cle Elum Clinton Edmonds Ellensburg Everett Everett Everette Kennewick Kent Langley Leavenworth Leavenworth Longview Lynnwood Maple Valley Mt. Vernon Mukilteo Olympia Olympia Olympia Puyallup Puyallup Redmond Renton Richland Richland Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Shoreline Snohomish Spokane Spokane Sumner Sumner Tumwater Tumwater University Place Vancouver Vashon Wenatchee Woodinville Appleton Beloit Cedarburg De Pere Eagle River Green Bay Little Chute Madison Madison Madison Marinette Milwaukee Milwaukee Milwaukee Milwaukee Milwaukee Milwaukee Neenah Pepin Racine Sheboygan Sturgeon Bay Watertown Watertown Ellenboro Jackson Hole Laramie Sheridan
Mawker Coffee Trianon The Coffee Place Mozart’s Coffee Roasters Coffee Traders, Inc Caffe Sanora Texas Coffee Traders Texas Coffee Co. Independence Coffee Co. Aah! Coffee Waterfall Gourmet Beverages Globex America Coffee Eiland The Daily Java El Paso Coffee Roasters, LLC Java Nights Rodak’s Customk Roasted Coffee Mother Parker’s Tea & Coffee Inc. Katz Coffee JavaVoo Red River Roasters Voyava Republic Segafredo Zanetti USA Inc./La San Marco Lola Savannah GP R. Dalton Coffee Co. Jumel Leasing Day Break Coffee Roasters Java Jack’s Coffee House Brand Fair Farms Coffee Roasters and Tea Company DeCoty Coffee Co. Aspen Beverage Group Cuvee Coffee Roasting Company Distant Lands Coffee Roaster Coffee City USA Caffe Ibis Coffee Roasting Co Park City Coffee Roaster Millcreek Coffee Roasters Escalera Roasters Inc. Shenandoah Joe Coffee Roasters Beanetics Coffee Roasters Lexington Coffee Roasting Co. Kiariz Coffee Source First Colony Coffee & Tea Orange Roaster Mountain View Coffee Roasters Mill Mountain Coffee Honduras Coffee Company Vermont Coffee Company Speeder & Earl’s Inc. Vermont Artisan Coffee & Tea Green Mountain Coffee Roasters Attibassi Moka Joe Tony’s Coffees & Teas Fidalgo Bay Coffee Sono Fresco/Coffee Roaster Camano Island Coffee Roasters Camano Island Coffee Roasters Black Dot Coffee/Hendrix Brother Coffee Pioneer Coffee Roasting Company Whidbey Coffee Company WP Coffee Co. D&M Coffee Company Vitos Trading Co Urban City Coffee Roasters Jousting Penguin Buzz Joy McCauley Coffee Roasters, LLC Mukilteo Coffee Roasters Alpine Coffee Roasters Leavenworth Coffee Roasters Guse Coffee Roasters Silver Cup Coffee Java! Java! Coffee Co. La Crema Roasting Company Mukilteo Coffee Co. King Coffee Ltd Batdorf & Bronson Coffee Roasters Olympia Coffee Roasting Co. Endicott Coffee Roasters Martin Henry Coffee Roasters Darryl’s Roasterie Java Trading Co. Steve A Stoneking Account Todd Lee Account Pangaea Coffee Inc DC3 Entertainment Fonte’ Coffee Roaster Caffe D’Arte Caffe Luca Coffee Roasters CAFFE VITA Coffee Roasting Co. Caffe Umbria, Inc. Tully’s Coffee Zoka Coffee Roaster Starbucks Coffee Co Victrola Coffee Roasters Vivolo Coffee Roasters AAA Liquidating and Auction Service Inc. JC Roaster’s Co. Pura Vida Coffee Seattle Gourmet Coffee Lowery & Co. Inc. Craven’s Coffee Company 509.747.6424 Thomas Hammer Coffee Roasters Dillanos Coffee Roasters Fox Hollow Coffee, Inc. Raven’s Brew Coffee-WA Dominic’s Coffee Co. Firehouse Coffee Company BJ’s Coffee Roasters Fg!CoffeeTalk Apple Hills Coffee Roasters Isle of Granelli Jacques Café The Broaster Company Cedarburg Coffee Roastery Seroogy’s Chocolates Northern Harvest Gift Baskets La Java a Roasting House Victor Allen Coffee Steep & Brew Coffee Ancora Coffee Roasters, Inc. Kaldi’s Best, LLC. River Cities Coffee Roastery Wild Grove Roastery Alterra Coffee Roasters Anodyne Coffee Roasting Co Anodyne Coffee Roasting Company Alterra Coffee Roasters, Inc. Stone Creek Coffee Roasters Fox River Coffee Co Great River Roasters 2GYZ Coffee Co LLC Wild Carrot Cuisine LLC/Vida Coffee Door County Coffee & Tea Co. Berres Brothers Coffee Berres Brothers Coffee Roasters Happy Trails Cafe Great Northern Coffee Co., Inc. Coal Creek Coffee Co. James Smith
21 469.569.6718 512.328.4033 512.698.5834 800.345.5282 512.732.8300 512.476.2279 409.835.3434 979.836.3322 214.636.6790 512.258.5281 214.353.0328 972.991.0100 214.821.8818 915.587.7526 469.682.5355 817.924.6821 800.387.9398 713.864.3338 713.974.1773 713.249.1613 713 579.4963 281.821.3717 713.222.9800 713.934.8234 713.516.8750 806.687.6887 936.560.3975 972.294.1266 915.655.5607 210.684.6363 866.688.6608 800.346.5459 888.583.9526 888.740.4777 435.701.1457 801.595.8646 434.971.3842 434.295.4563 703.256.3117 800.322.6505 540.743.3280 757.622.2224 866.739.5282 434.985.1563 540.989.7749 877.466.3872 802.453.2776 802.660.3996 866.882.7876 800.545.2326 425.957.1725 360.714.1953 360.733.6319 360.757.8818 360.757.2800 360.387.7493 360.722.7453 877.262.3706 509.674.4100 360.331.8121 206.777.1600 800.264.5282 425.258.4361 866.797.5282 877.278.0175 509.628.8300 253.859.4303 360.221.3092 509.548.3313 509.548.1428 360.425.8940 800.311.7275 425.432.2184 360.333.1035 425.348.9692 360.943.2646 800.955.5282 360.753.0066 888.520.BEAN 253.848.6427 425.788.6743 425.917.2920 509.943.3753 509.366.5219 206.226.5012 206.622.0490 888.783.6683 800.999.5334 206.575.2720 206.709.4440 206.762.5300 206.233.2070 206.217.5519 206.318.6937 206.325.6520 206.547.0097 206.246.7253 206.244.2448 877.469.1431 206.417.5599 360.668.4545 800.214.BEAN 509.535.4806 800.234.5282 253.891.0500 800.917.2836 866.759.9036 253.606.4134 503.357.1195 800.686.7378 509.741.9900 425.487.6824 920.707.4896 800.365.8278 262.375.4321 920.336.1383 715.479.3995 920.662.0500 920.788.1252 800-876-1986 608.255.2900 608.252.9700 715.735.6032 414.807.3699 414.765.9873 414.489.0765 414.276.8081 414.273.3747 414.270.1008 920.720.0066 800.984.5282 262.553.9038 920.207.7672 800.856.6613 920.261.6554 920.261.6158 304.869.3635 800.216.5323 800.838.7737 307.672.1744
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CoffeeTalk
Kudos!
We applaud these industry achievements and actions.
Kudos to Espresso Americano Specialty coffee chain, Espresso Americano, has been
Correction please…
In last month’s In-Focus featuring Agtron, I repeatedly spelled Kim and Carl Staub’s name ‘Straub’. I deeply apologize. Again, the correct spelling is Kim and Carl Staub.
BaristaWorks.com launches new compostable paper hot cups
BaristaWorks.com added a new line of, compostable paper hot cups to its assortment of on-line disposable packaging. Ecotainer™ cups provide a more environmentally sensitive alternative to traditional disposables. Sourced from fully renewable resources, these cups use a corn-based plastic as a moisture barrier rather than a petro-chemical – yet provide all of the same functionality as a standard paper hot cup. This new coating makes the cup compostable in municipal and commercial composting facilities and is certified by the Biodegradable Products Institute. Ecotainer™ cups are available from BaristaWorks.com in 4, 8, 12, 16 & 20 oz sizes in a pleasant new “green” design. BaristaWorks.com is a brand of Memphis, TN based Strategic Alternatives, LLC. For more information, please call (901) 850-8874 or email info@BaristaWorks.com.
Colombia first harvest Cup of Excellence® auction sets new record
This year’s 2007 Colombia First Harvest Cup of Excellence® Competition sets a new auction price record for Colombia, while also bringing in the highest average price per lot ($6.73) in Cup of Excellence history. Selling for $19.20 per pound, the La Esperanza coffee auction price tops Colombia’s previous record of $19.10 per pound received during the First Harvest competition auction held in 2005. The majority of lots were purchased by single companies, as opposed to buying groups, further illustrating the growing demand for high quality coffees from Colombia and the willingness to secure these coffees through higher bids. For more information about the Cup of Excellence program, to become a member log on to www.cupofexcellence.org. To learn more about Colombian specialty coffees, log on to www.juanvaldez.com.
La Marzocco’s 80th anniversary
La Marzocco celebrates its 80th anniversary this year. Indeed, it was founded by the Bambi brothers in 1927 when they opened a factory to produce coffee machines. In spite of having realized the very first espresso coffee machine with horizontal boilers as early as 1939 (MARUS), the turning point in production took place in 1970 when La Marzocco patented a machine composed of two distinct boilers, one for coffee extraction and the other for steam. La Marzocco was the first to adopt this technology, which maintains the temperature inside the coffee boiler constant thereby guarantying improved espresso extraction, thanks to Giuseppe Bambi’s intuition.To inaugurate the celebrations that mark the 80th anniversary this year, the company has published a book titled “La Marzocco - 80th Anniversary Collection” with images of La Marzocco machines produced throughout its history.
Ted Lingle awarded Bwana Kahawa Lifetime Achievement Award by the Eastern African Fine Coffees Association
Ted Lingle, Executive Director for the Coffee Quality Institute (CQI) was awarded the Bwana Kahawa Lifetime Achievement Award by the Eastern African Fine Coffees Association (EAFCA) at the 4th Annual EAFCA Conference held in Addis Ababa, Ethiopia. Leslie Omari, Chairman of the EAFCA Board of Directors and Robert Nsibirwa, Executive Director of EAFCA, who both recognized Ted’s contributions to the industry, dubbing him the “grandfather of the specialty coffee movement”, presented the award. Robert went on to say, “Ted has worked tirelessly and selflessly in support of the African Fine Coffee industry and the entire specialty coffee movement. We are very grateful for his vision.” To learn more about CQI and its programs, visit http://www.coffeeinstitute.org.
BaristaWorks.com introduces “Sunrise/Sunset” coffee sleeves
As we look forward to Summer, BaristaWorks.com is pleased to introduce its newest coffee sleeve design “Sunrise / Sunset”. To be unveiled at the annual SCAA conference in Long Beach, “Sunrise / Sunset” is the second in a series of seasonal, limited edition products that will be available exclusively from BaristaWorks.com while quantities last. BaristaWorks.com is a brand of Memphis, TN based Strategic Alternatives, LLC. For more information, please call (901) 850-8874 or email info@BaristaWorks.com www.fgcoffeetalk.com
working since last year with Youth Aids and PASMO fight the AIDS virus in Honduras. Through a campaign started by international artists Ashley Judd, Salma Hayek, Josh Lucas, singer Juanes among others, there more than 90 coffee shops are selling Tags for L.100.00 (one hundred Lempiras), a little less than $5.00, to contribute to this cause. This is a nonprofit project for Espresso Americano, but one that is a must for every socially responsible organization. Although sales of these Tags have not been as expected, they are continuing their mission to make people aware of this terrible sickness and try to stop this silent killer.
Radiant Systems completes Point-of-Sale rollout
Growing its installed base with one of the world’s leading quick service restaurant brands, Radiant Systems, Inc. (NASDAQ: RADS) announces the successful implementation of their point-of-sale solution with Strategic Restaurants Acquisition Corp. (Strategic Restaurants), a 240-site Burger King franchisee. Radiant accomplished the company-wide rollout in three months, delivering cutting-edge technology that will enable Strategic Restaurants to enhance customer service, streamline store operations and centralize the management of menus, pricing and promotions.
Urnes Brands, Inc announced yellow cap for Grindz Grinder Cleaner
Urnex Brands, Inc. announced the release of a new cap color for Grindz™ Grinder Cleaner. The bright yellow cap will define the patentpending product within the retail environment and help operators distinguish between Urnex® Brand cleaners specific to espresso machines, grinders, and coffee brewers. The packaging transition is part of the new Urnex® “Clean by Color™” packaging program. For more information about Grindz™ Grinder Cleaner, or any other item in the “Clean by Color™” Urnex® Brand portfolio, please feel free to contact Urnex Brands,Inc. by telephone at +1.914.963.2042, or via email to info@urnex.com. Contact: Amy Gross.
New Tea Products to Debut at 2007 World Tea Expo
The World Tea Expo is brimming with excitement to share the news that retailers, café and tea salon owners, restaurateurs, and F&B managers have all been waiting for: Exhibitors have just unveiled the new products they will introduce at the 2007 World Tea Expo, taking place in Atlanta, June 9, 10, & 11 at the Georgia World Congress Center. For the first time ever, the World Tea Expo will feature a New Products Showcase, where innovation and convenience will sit alongside tradition and quality. Kimberly Frost Jage, VP of Sales & Marketing for the World Tea Expo notes that “the primary growth in consumer demand for tea is higher quality products like specialty teas and all-natural Ready-to-Drink teas [RTDs]. Healthy, delicious, environmentally conscious and innovative products are leading the way, fulfilling the need, and can all be found at this Expo.” To register, to sign up to receive the World Tea News, or to find more information on the World Tea Expo, visit the website, www.worldteaexpo.com.
Green Mountain introduces Hot Cocoa in K-Cups for Keurig
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) announced the debut of Hot Cocoa K-Cups for Keurig’s Single-Cup brewing systems. This is the first time hot cocoa is being offered in K-Cup® portion packs. Hot Cocoa K-Cups are available through wholesale, office coffee service distributors and on the web at www.GreenMountainCoffee.com/HC. The new Hot Cocoa K-Cups mark the latest in a series of “firsts” for Green Mountain Coffee Roasters’ involvement in the single-cup industry. The company was Keurig’s first roaster partner and the first to bring both tea and Extra Bold K-Cups to market.
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CoffeeTalk
NewsBites
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Announcing New Majestic Chocolates from Asher’s Chocolates
Asher’s Chocolates is pleased to announce the latest addition to our best selling line of products. Asher’s award winning confections are now available in our new line of Majestic gourmet gift packages. Packages range in size from 3.25 oz. to 16 oz. in both regular and sugar free. Asher’s Chocolates is the oldest continuously family owned and operated candy manufacturer in the industry. Producing more than seven million pounds of candy annually, Asher’s confections are sold in all 50 U.S. states, throughout Canada, Puerto Rico and the Caribbean and in select overseas markets. For additional information on our complete line of candies and sugar free products, contact us at 800-223-4420.
FREE Glass Biscotti Jars at Biscotti Direct!
Exclusively for CoffeeTalk readers, Biscotti Direct is now offering a FREE glass biscotti jar with every order! Upon checkout, simply type “NEWSBITES” into the Comments Section along with the brand of glass jar you are requesting (Nonni’s® or Mamma Says®). Biscotti Direct is focused on meeting the needs of today’s independent coffee house owner. Biscotti Direct offers a wide variety of flavors and sizes from two of America’s top selling brands of biscotti, Nonni’s® and Mamma Says®. With wholesale pricing and order quantities as low as one case, Biscotti Direct will help drive your bottom line! To place your order with Biscotti Direct, or for more information, please visit www.biscottidirect.com or call (602) 441-4390.
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NRA Show Listings Astoria-General Espresso Equipment Corp. www.astoria.com 336.393.0224 Greensboro, NC Bar Equipment and Supplies, Catering Equipment and Supplies, Coffee Brewer Manuf, Distributor Espresso Machines/Equipment, Griddles and Grills, Grinding Equipment Astoria General Espresso is a subsidiary of CMA of Italy, which is one of the largest manufacturer of commercial espresso coffee machines worldwide. CMA has been certified ISO 9001 for the highest quality standards applied to all aspects of the manufacturing process, making its espresso machines the most dependable on the market. Booth# 6754
Boyd Coffee Company www.boydscoffee.com 800.545.4077 Portland, OR Chai,Coffee Brewer Manuf, Coffee Roaster, Espresso Machine Manuf, Frozen Bev Mix, Gourmet Food, Granita Equip/Supplies, Grinding Equipment, Hot Drink Mixes, Retail Merchandise, Smoothie/Frozen Bev, Soups, Syrups, Teas Boyd Coffee Company provides specialty coffees, espresso, rare estate coffees and teas, and related equipment for restaurants and other foodservice operations nationwide and abroad. Boyd Coffee Company, privately held by the Boyd family since 1900, offers more than 650 coffee and food items, and is headquartered on a 30-acre site east of Portland, Oregon. For more information visit: www.BOYDS.com. Booth #3241 Clabo NA www.clabogroup.com 800.672.2784 Union City, CA Gelato Clabo North America, LLC is known for its’ market leadership; providing the highest quality equipment, coupled with superb service and customer support. We supply a wide variety of specialty showcases throughout the United States and Canada with our Oscartielle/ORION and FB De Ranieri brands. These showcases are specifically designed for ice cream/ gelato, pastries, chocolate, deli and dessert applications. Additionally, our Artic brand of front and back counters allows us to customize a complete floor plan for our customer’s location. We will be launching our 365 Cabinet and the Americana line of showcases at the upcoming NRA Show in Chicago. Booth #7423 Concordia Coffee Systems www.concordiacoffee.com 800.995.9019 Bellevue, WA Espresso Machine Manuf Concordia Coffee Systems is the world’s leading manufacturer of single step self-service espresso systems. Concordia has developed and patented the EspressJet syrup system. The patented EspressJet syrup system injects flavored syrups and sauces into the milk steaming process thus creating a wide variety of cafe quality beverages. Anyone can create their own favorite beverage, in one step, at the touch of a button. This single system replaces the need for multiple beverage machines. Concordia maintains a centralized call center and nationwide network of field technicians supporting our customers. Booth #9450
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Java Jacket www.javajacket.com 800.208.4128 Portland, OR Paper Products, Serving Supplies Java Jacket is the best insulating coffee sleeve on the market and comes in white and natural Kraft. Our sleeves fit 8-20oz. cups with several custom printing options available. Our Sleeves are recyclable, reusable, and earth-friendly. In addition we also make casino wraps, soup sleeves, and joe to go boxes, and can do some special custom print sizes. Our Jackets are great for advertising as well. Booth #9376 LBP Manufacturing www.lbpmfg.com 800.545.6200 Cicero, IL Packaging Equip/ Supplies, Paper Products, Serving Supplies LBP Manufacturing, Inc. is a manufacturer of innovative packaging for the foodservice industry. We specialize in creating packaging for the Coffee and Catering segments. Our packaging includes the signature hot cup sleeve, Coffee Clutch®. The Coffee Clutch® is a patented, pre-assembled sleeve with a heat-activated adhesive that allows the sleeve to stick to the cup. Another key item is the disposable, Beverage on the MoveTM. It is a patented package that insulates 96 ounces of coffee (or cold beverage), which can fill 12 eightounce cups or 10 twelve-ounce cups for up to 3 hours. Booth #1609 Palazzolo’s www.4gelato.com 800.443.5286 Douglas, MI Gelato Working with many of America’s top chefs Palazzolo’s has over 350 flavors. This artisan gelato is European style ice cream that has very little air whipped into it and is made from a lower butterfat cream than most super premium ice creams. Some of our client’s responses: “Creamy, delicate, fresh and heaven on a hot Fourth of July.” Oprah Winfrey’s “O” List “Palazzolo’s has added to our strength as a fine dining restaurant” Chef Anne Kearney Sand, Peristyle, New Orleans, LA “I can’t believe the response. We have customers coming out of the woodwork, even in January and February.” Tony Ferrante, Ferrantes, Spokane, WA Booth #5228 Visions Espresso Services www.visionsespresso.com 206.623.6709 Seattle, WA Coffee House Products, Display Equipment and Cases, Distributor Espresso Machines/ Equipment, Grinding Equipment, Smallwares Visions Espresso Service has been in Seattle providing quality espresso machines, brewing equipment, grinders, parts and service since 1986. We carry a full line of hard to find espresso accessories at the best possible pricing. Our goal is to save you time, money and enable you to make the best possible specialty beverages for your customer. Please let us know if we can help you in anyway. Great Products and Service is Our Business! Booth #9224
May 2007
CoffeeTalk
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CoffeeTalk
by Briony Nguyen
Fair Trade: Questioning Assumptions During a recent trip to my local Whole Foods store for coffee beans, I was amazed to encounter a bewildering array of official-looking labels as I wandered down the crowded coffee aisle. In addition to the nowubiquitous black-and-white TransFair label, there were also a variety of other labels which, as far as I could tell, made similar claims as to each product’s fair trade provenance. As I stood in the aisle, somewhat overwhelmed by the number of choices offered, my inclination was to purchase a brand carrying a TransFair label, since this is the label with which I am most familiar. But as I pondered my decision, I found myself wondering why only some of the brands carried the TransFair label, and whether it was in fact more credible than other labels which I did not recognize. Fair trade is an organized social movement which promotes standards for international labor, environmentalism, and social policy in areas related to production of Fair-trade labeled and unlabelled goods. The movement focuses in particular on exports from developing countries to developed countries. Fair trade’s strategic intent is to deliberately work with marginalized producers and workers in order to help them move from a position of vulnerability to security and economic self-sufficiency. The most widely recognized definition of fair trade was created by FINE, an informal Association of the four main fair trade networks (Fair-trade Labeling Organizations International, International Fair Trade Association, Network of European Worldshops and European Fair Trade Association):
Fair trade is a trading partnership, based on dialogue, transparency and respect, which seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South. Fair trade organizations (backed by consumers) are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. Most consumers—especially those who shop at Whole Foods—do not regularly think along these lines. The concept of socially responsible consumerism has permeated our cultural mindset to the extent that many of us now embrace the practice of “voting with our dollars”—that is, demonstrating our support for socially responsible business practices by choosing to purchase products produced by farmers who were paid a premium for their labor. Labels like TransFair make this easy for us. Very few of us have the time to research how our food was produced, so TransFair does the work for us, enabling us to purchase products bearing their label with a clear conscience. Nothing could be simpler for the socially responsible consumer, right? Unfortunately, it’s not that easy. The current fair trade system in the United States, while laudable in many ways, has its downsides. The fact that fair trade has become mainstream in America is certainly positive, and the fact that consumers have easy access to fairly trade products is even better. Yet the apparent simplicity of the current system does hide some shortcomings, and while they are not serious enough to outweigh the positives, they do need to be addressed by the socially responsible consumer. To begin with, fair trade in the United States is dominated by the Oakland, CA based TransFair USA, which is the only third-party certifier of fair trade products in the country. Other certification agencies include Rainforest Alliance, Utz Kapeh, and several others. TransFair is a member of Fair-trade Labeling Organizations (FLO) an association of 23 organizations worldwide. In the United States, our knowledge of fair trade has largely come to us through the TransFair’s aggressive marketing tactics, which are a double-edged sword in the fair trade movement. On the one hand, TransFair is largely responsible for increasing consumer awareness of and demand for fairly traded products. On the other, TransFair has promoted itself as a brand unto itself, and the TransFair logo has, to many consumers, become synonymous with fair trade. This in itself is problematic. First, it leads consumers to mistakenly assume that only TransFair-labeled products are fairly traded. Second, it promotes TransFair’s model for procuring fairly traded products to the exclusion of other models. Third, it makes it difficult for alternatives to TransFair to enter the fair trade arena. While it cannot be denied that TransFair’s marketing efforts have encouraged many companies to convert to fair trade, we should not forget that there are also a number of companies which demonstrated fair and sustainable business practices long before TransFair was established in 1998. For coffee roasters, TransFair’s certification fee is about $0.10 a pound. For example, the price for a fair trade organic coffee has long been fixed at US$1.41 per pound. Due in large part to TransFair’s marketing, these companies feel pressured to purchase TransFair certification in order to remain competitive in the coffee market, despite having utilized fair and responsible business practices all along. Moreover, TransFair extends its coffee certification mostly to small scale co-operative farms which meet its criteria. However, certification programs like TransFair are beginning to certify large plantations, or fincas, raising fears from the smaller co-ops who are concerned they may lose their competitive advantage. According to TransFair’s website, “By getting organized into democratic cooperatives and participating in Fair Trade, coffee farmers are able to gain access to international markets, earn higher prices, invest in their farms and communities, and strengthen their organizations.” All of this is true. However, requiring farmers to organize into co-ops is somewhat restrictive, given the number and variety of individuals who grow coffee. Suppose an individual farmer or small family-owned farm does not wish to join a co-op? A co-op necessitates sharing profits among members. If a small farm is thriving on its own, the farm owners have no reason to join a co-op. Should the individual or family of coffee growers be shut out of the fair trade market on this basis? Moreover, some farmers and some existing co-ops already have existing relationships with buyers who pay them fairly, and paying for TransFair’s label would reduce their profits. A 2004 Seattle Times article profiled such a co-op in Nicaragua, which at the time received $1.61 a pound for their coffee. This is far higher than TransFair’s current minimum coffee price, which is $1.21 a pound in Africa, Asia, Mexico and Central America, and $1.19 a pound in South America. An extra $0.15 is added if the coffee is certified organic and coffee importers must pay an additional $0.05 per pound, which is returned to the co-op for community development projects. While it is good that TransFair ensures that a portion of the price is used for development purposes, organizations such as the co-op in Nicaragua, being paid higher than the minimum TransFair price, are able to apply much more than the requisite $0.05 per pound toward improving their lives and developing their communities. Yet because their coffee does not bear TransFair certification, most consumers will assume that it is not “authentically” fair trade. And if consumers are to pay extra for fair trade coffee, most look for the TransFair label as a guarantee that they are in fact supporting fair trade business practices. However, according to a recent Economist article, only a small amount of the mark-up on fair trade food products actually makes it back to the farmer—most goes to the retailer. Socially responsible consumers must therefore be discerning. If we are truly committed to supporting fair trade practices with our dollars, then we should spend a little extra time in the coffee aisle reading the labels. While the TransFair label assures us that at least some fair trade practices were followed, there are a number of alternatives out there. Some companies, such as our co-op in Nicaragua, actually return a larger percentage of their profits to the farmers. But most of us would pass over their products for their lack of TransFair certification. Therefore, the next time you find it necessary to buy coffee beans, take a little time to pause, read and reflect. Rather than being overwhelmed by all the labels, take time to understand the differences between them. After all, isn’t this socially responsible consumerism is all about?
Briony Nguyen is the Marketing Manager of Athena Marketing International (www.athenaintl.com), an international marketing, consulting and business development firm that helps U.S food and beverage companies build profitable, sustainable brands. Peter Guyer is the Founder & President. Tel. (206) 749-9255, E-mail: info@athenaintl.com 1 European Fair Trade Association. (2006). Definition of Fair Trade URL accessed on August 2, 2006. 2 Malkin, Elisabeth. “Certification eases coffee growers’ burden.” International Herald Tribune, April 23, 2007. 3 Batsell, Jake. “Bumper Crop of Coffee Labels.” The Seattle Times, September 20, 2004.
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28
May 2007
CoffeeTalk
by Jimmy Sneed
by Lisa Olson
Everybody into the pool! A waiter goes into the kitchen looking for one of his colleagues. “If you see Marty”
3 Common Website Mistakes
he says to one “tell him he has a customer choking on table 14.”
We are in the planning phases of a new web site. What things do we need to know
Back in earlier times servers greeted you, took your order, brought your food
to make sure it’s going to work for us? — Carl Byrd, Modesto, CA
and assumed you would leave a decent tip. Now, a waiter is more like a salesman on commission. They come to work, schmooze their tables and count their money
The website has solidified its place in every marketing plan. In fact, I can’t think
at the end of the evening. $200 and they’re on a cloud, $60 and they’re morose.
of the last marketing plan we did or reviewed where the website was not front and
But what kind of service did they really give the customer? Were they cute and
center to the success of the program. Whether used to communicate, educate, sell,
clever or were they serious and professional? Did they squat tableside and offer
and/or distribute the company’s products or services, the website has become a
their name? Were they able to talk their customer (prey?) into an expensive bottle
must have. But having a website is not the be-all, end-all. Study after study shows too
of wine? Most importantly, did they give great service? Many restaurants have now gone to a tip pooling system. How does it work?
many of you are not optimizing this important tool. The site may offer loads of con-
In theory, it’s quite simple. Every tipped employee is assigned points relative to their
tent, but does not capture the visitor information for later marketing efforts. The site
job duties, experience, knowledge and attitude. Example: A senior waiter who has
may gather prospect inquiries, but the inquiries are never responded to. The site may
worked for you for five years, knows his/her wines and is willing to help others is assigned 9 points.
A waiter in training with past experience but little wine
knowledge gets 6. A backwaiter who doesn’t deal directly with the customer gets 3. And so on. At the end of the evening, all tips are collected, the number of ‘points working’ that evening is calculated and the value of each point is determined. If each point is worth $16 that evening, the 9 point waiter makes $144 and the six point waiter makes $96. So who determines the points that everyone is assigned? It’s combination of management and fellow workers. It’s in everybody’s interest for a waiter to earn another point. That means that he/she is getting better, studying their wines and helping give great service to every customer. Say, for example, that ‘John’ feels he deserves eight points instead of seven. Senior staff is consulted and a critique is given. It seems that ‘John’ has a problem showing up on time or likes to leave before all of the sidework is done. He also doesn’t know Shiraz from Shine-ola. He needs to focus on why he doesn’t deserve eight points yet. Generally he will either
start off with a bang, yet quickly becomes stale—not inspiring return visits or referrals. The site may have continually updated content, but cannot be found on the search engines or has many user experience issues. Avoid these common mistakes: NOT WORKING it. The key things you must think about to ensure your website is working for you are: design, content, and capture mechanisms. When considering design, be sure you truly are considering your audience. In fact, consider surveying your target’s favorite sites and review those sites for design direction. For example, studies show technical audiences favor content strongly over a “polished” look and feel, where the business audience prefers a balance between the two. Adding value added content (case studies, articles, white papers, quick tips, coupons, specials, etc.) is quite possibly the best way to work your website, but where most sites fail is in the capture. Make sure you have a registration process in place. Know who is accessing it and get some of them to opt-in to e-mail promotions or a newsletter. NOT OPTIMIZING it. Search Engine Optimization (SEO) techniques change rap-
show immediate, steady improvement or he’ll get pissed off and quit. Either way,
idly and staying on top of the SEO game can be exhausting. Yet, most “shopping”
it’s a good thing. The end result is that the customers as a whole get much better,
today is done on the web and through the search engines. Optimizing your site is a
smoother, professional service. Overall tips rise, the average check rises and at
necessity—plain and simple. If you are building a new site get a handle on the key
year’s end, the waiters have made more money.
words for your type of business and build the framework of your site around these.
It sounds interesting, but scary, doesn’t it? Here’s how it works in practice. I
Also, be sure that you have a good tracking tool. There are some free ones out
took over management of a stunning restaurant in a foodie town, four years ago.
there that do a pretty good job but Google is probably the best you can get for free!
The owner was new to the restaurant business and had sunk lots of money into the
Just go to google.com and click on “Business Solutions” at the bottom of the page
place. The waitstaff came in at 4:00 to set up the room. My first observance of
and up will come all sorts of tools and information (some free, some not). Talk to
this setup period was reminiscent of the bar scene out of Star Wars. The waiters
your web designer about SEO. If they are not well versed in it then find a firm that
were listenening to their walkmen, popping each other with towels, and reading the
will help you.
newspaper. They saw themselves as superstars, bragging about their conquests
NOT AUDITING it. We get so wrapped up in our own view of our website (and
and trying to out do each other. Their worth was determined by how much money
all of its glory); we often miss the reality of how our visitors view the site. For this
they made the night before and their focus was on how much they would make
reason, we recommend you have a third party times two, audit your site. Not just
tonight. Sauve qui peut. The poor hostesses were harassed into assigning certain tables to certain waiters and bullied into not giving late tables to senior staff. A couple of months later I instituted the tip pooling system (as I had done in two previous restaurants). Service improved immediately and dramatically. Tip pooling does not work for every restaurant. It gets too complicated, for example, when shifts overlap. But for many, it’s a concept that’s long overdue. CT Jimmy Sneed was chef/owner of The Frog and the Redneck in Richmond, Virginia and a two time James Beard nominee. He currently operates SugarToad Management, a restaurant and product development consulting business. Email Jimmy atfrogneck@mindspring.com.
any third party. First, it’s someone who represents your target audience. Did it meet their expectations? Why? Why not? Did the navigation make sense to them? What else would they like to see? Second, you might trade auditing with a colleague. You do theirs, they do yours – someone you can give and get honest feedback from. A comprehensive audit would include a complete review of every page and would cover everything from user perceptions to content and functionality mistakes. This is well worth the effort. Keep these three basic things in mind and you’ll do fine. CT Lisa Olson is the President of Smart Marketing, Inc. Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com.
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May 2007
CoffeeTalk
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May 2007
CoffeeTalk
Advertiser Listing
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Gaviña & Sons.................................800.428.4627 ..........www.gavina.com ............................20 First Colony Coffee & Tea...................757.622.2224 ..........www.firstcolonycoffee.com............20 Flair Flexible Packaging........................920.720.3033 ..........www.flairpackaging.com.................31 Frey-Moss Structures ..........................800.366.6385 ..........frey-moss.com.................................3 Grand Avenue Chocolates....................877.934.1800 ..........www.grandavenuechocolates.com ..19 Great Northern Coffee Company..........800.216.5323 ..........www.greatnortherncoffee.com .......21 Honey Smoked Fish Co. .......................303.674.4636 ..........www.honeysmokedfish.com............26 Java Jacket.........................................800.208.4128 ..........www.javajacket.com ......................16 .................9376 JavaMania Coffee Roastery Inc...........815.885.4661 ..........www.javamaniacoffee.com.............20 Jet Tea and Jet Cafe...........................800.810.3752 ..........www.jettea.com .............................2 JoeGlo.................................................866.563.4567 ..........www.joeglo.com .............................31 Laranzato - Lara Distributing................800.748.7538 ..........www.laranzato.com........................11 Latitude 23.5 Coffee & Tea.................877.260.9212 ..........www.latitudecoffee.com.................20 LBP .....................................................800.545.6200 ..........www.lbpmfg.com............................19 .................1609 Millrock ...............................................800.645.7625 ..........www.millrock.com ..........................23 Millrock ...............................................800.645.7625 ..........www.millrock.com ..........................29 Millrock ...............................................800.645.7625 ..........www.millrock.com ..........................31 Monin Gourmet Flavorings ...................800.966.5225 ..........www.monin.com.............................5 Mont Blanc Gourmet............................800.877.3811 ..........www.montblancgourmet.com..........15 Pacific Bag, Inc. ..................................800.562.2247 ..........www.pacificbag.com ......................31 Palazzolo’s...........................................800.443.5286 ..........www.4gelato.com ..........................9 ...................5228 Porto Rico Importing Co.......................800.453.5908 ..........www.portorico.com ........................20 Primera Technology, Inc. .....................800.797.2772 ..........www.primera.com/lx810.................11 Radiant Systems, Inc. featuring the Aloha product suite .....770.576.7055 ..........www.radiantsystems.com...............9 Service Ideas, Inc. ...............................888.999.8559 ..........www.serviceideas.com ...................31 SMD Trading Co. Ltd...........................800.319.8906 ..........www.smdtrading.com .....................25 Stanton Coffee....................................866.280.1230 ..........www.stantoncoffee.com.................21 Techni-Brew International....................800.223.8211 ..........www.boyds.com .............................31 The Coffee and Tea Exchange .............866.266.1936 ..........www.coffeeandtea.com..................20 The San Francisco Chocolate Factory..415.677.9194 ..........www.sfchocolate.com ....................29 Visions Espresso Services....................206.623.6709 ..........www.visionsespresso.com/ .............30 .................9224 Vita-Mix Corporation............................800.437.4654 ..........www.vitamix.com/foodservice ........27 Vita-Mix Corporation............................800.437.4654 ..........www.vitamix.com/foodservice ........7 Vita-Mix Corporation............................800.437.4654 ..........www.vitamix.com/foodservice ........31 WP Sign Systems ................................800.347.6352 ..........www.wpsignsystems.com/ .............23 Zoka Coffee Roaster ...........................206.217.5519 ..........www.zokacoffee.com .....................20 www.fgcoffeetalk.com
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